Pilates Business Podcast

In this powerful episode of The Pilates Business Podcast, host Seran Glanfield challenges the traditional time management talk and dives deep into how studio owners can regain control of their time and energy. Instead of chasing productivity hacks and color-coded calendars, Seran explores the rhythms of life and business and how to align your schedule with what truly matters. From the burnout that comes with doing all the things to the real secret behind balance (spoiler: it's rhythm, not perfection), this episode is a must-listen for any boutique fitness business owner feeling overwhelmed, stretched too thin, or just plain exhausted. Discover how to protect your energy, set meaningful priorities, and delegate like a boss so you can build a Pilates studio (or yoga or barre business) that supports your life—not consumes it.Got a question for Seran? Add it here

 In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Daniel Kosmala from Uscreen to break down exactly what it takes to create a successful video-on-demand platform in 2025. If you've ever dreamed of turning your classes into a scalable online offer—but got stuck on where to start—this one's for you. Daniel shares expert insights from working with thousands of boutique fitness pros, from Pilates to yoga and beyond. They dive deep into monetization strategies, the must-have elements of a high-converting funnel, and how even small audiences can generate big income. Learn how to launch lean (yes, your iPhone will do!), find your niche, and build a loyal online community that fuels revenue month after month.Whether you're still teaching in-studio or want to go all-in on digital, this episode is your roadmap to building a profitable, scalable Pilates business beyond your four walls.Learn more about Uscreen hereFollow on IG here @uscreentv  Got a question for Seran? Add it here

In this powerful episode of The Pilates Business Podcast, host Seran Glanfield is joined by digital marketing strategist and certified StoryBrand guide, Jennifer Orechwa of Salt Marketing, to tackle one of the biggest frustrations boutique fitness studio owners face: why your marketing efforts aren't converting.If you've ever felt like you're doing all the things — posting on Instagram, sending emails, even dabbling on TikTok — but still not seeing consistent leads or clients converting… you're not alone. This episode breaks down exactly why that's happening and introduces the StoryBrand framework — a strategic, human-centered marketing method that simplifies your message and positions your studio as the guide, not the hero.✅ If you're overwhelmed by marketing, unsure how to communicate your value, or just want a more strategic, effective approach — this episode is your game-changer.

In this thought-provoking episode of The Pilates Business Podcast, host Seran Glanfield tackles a sneaky but powerful force that may be silently sabotaging your success — your mindset.

 In this episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most misunderstood parts of running a boutique fitness business — sales. If the very idea of “selling” makes you cringe or feel like you're turning into a pushy salesperson, you're not alone. But what if sales didn't have to feel slimy or awkward at all?Seran breaks down how to confidently guide prospective clients toward a yes — without pressure, scripts, or sleazy tactics. With insights from her Thrive coaching program and years of experience helping Pilates studio owners grow thriving businesses, she shares how to reframe sales as a process of connection, clarity, and impact.Whether you're a Pilates studio owner or run another type of boutique fitness business, this episode will help you transform how you think about your sales process and finally make it feel aligned, authentic, and yes — even enjoyable.Got a question for Seran? Add it here

 In this episode of The Pilates Business Podcast, host Seran Glanfield shares a game-changing perspective for boutique fitness studio owners who feel buried under admin, burned out by constant decision-making, or just plain overwhelmed by the daily grind. If your studio feels like it's held together with duct tape and your to-do list never ends, this episode is your permission slip to breathe—and build better systems.Seran dives into exactly how to streamline your operations, from scheduling and client onboarding to team training and automations. She unpacks how disorganization is quietly costing you revenue, time, and peace of mind—and what to do about it.If you're ready to scale your Pilates studio, yoga space, or barre business without sacrificing your sanity, this episode is a must-listen. Discover how simple systems can unlock major freedom, drive growth, and give you your life back.Got a question for Seran? Add it here

 In this episode of The Pilates Business Podcast, host Seran Glanfield shares a wildly underutilized strategy that can take the pressure off your marketing efforts: strategic local collaborations. If you're tired of constantly posting on Instagram and praying for new leads, this episode will be a breath of fresh air. Seran reveals how partnering with local businesses—think skincare studios, coffee shops, or maternity boutiques—can create powerful, win-win relationships that consistently drive the right clients through your studio doors.Tune in to learn how to identify aligned businesses, spark meaningful connections, and build long-term referral pipelines that work even when you're off the 'gram. This is must-know marketing for boutique fitness studio owners ready to grow with ease, impact, and community.Got a question for Seran? Add it here

Running a studio often means wearing all the hats - teaching, managing, scheduling, and handling emails. But if you're stuck in this cycle and feeling overwhelmed, it's time for a shift. In this episode of The Pilates Business Podcast, host Seran Glanfield shares how to transition from an overworked instructor to a confident studio CEO.You'll learn: ✔ The mindset shifts that will help you break free from the “I have to do it all” mentality ✔ Key leadership changes to help you build a sustainable, profitable studio ✔ Actionable steps to free up your time and focus on growth instead of just getting byIf you're ready to stop feeling overwhelmed and step into your CEO role, this episode is a must-listen!

If you're in the Pilates world, you've likely heard of Gratz Pilates—the gold standard for classical Pilates equipment. But what happens when someone from the tech and gaming industry takes the reins of this iconic brand?In this special guest episode of The Pilates Business Podcast, host Seran Glanfield welcomes John Riccitello, co-owner of Gratz Pilates, who, along with his wife Elizabeth, purchased the company in 2023. But this wasn't just a business acquisition—it was personal.John shares his incredible journey of discovering classical Pilates after a major injury, how it transformed his life, and why he and Elizabeth stepped in to ensure Gratz continues to thrive. From reducing equipment wait times to expanding customer support, John gives us an inside look at the exciting changes happening at Gratz and what's next for the company.Tune in to hear:John's personal Pilates journey and how it led to owning Gratz PilatesThe challenges and innovations behind running a legacy Pilates brandHow Gratz is improving craftsmanship, delivery times, and global availabilityWhat studio owners need to consider when investing in equipmentIf you're a studio owner or passionate about classical Pilates, this episode is a must-listen!Got a question for Seran? Add it here

Relying on word-of-mouth and the occasional social media post to bring in new clients? That's not a strategy-it's a gamble. In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the essential topic of lead generation and why it's the key to consistent, sustainable growth for your boutique fitness studio.Listen in as Seran uncovers:✅ The biggest mistakes studio owners make when trying to attract new clients✅ Why your marketing might not be working as well as you'd like✅ Smarter strategies that actually work to bring in a steady stream of leadsIf you've ever felt frustrated by slow growth or inconsistent bookings, this episode is for you. It's time to take control of your marketing, stop relying on luck, and implement a proven system to grow your studio with ease.If you're ready to stop relying on luck and start building a proven system for attracting and converting new clients, Thrive is where you need to be!

In this episode of The Pilates Business Podcast, host Seran Glanfield takes a deep dive into one of the most emotionally charged — and strategically vital — areas of running a boutique fitness studio: pricing. Seran explores how your pricing strategy does far more than cover expenses — it sends a powerful message about your studio's value, brand positioning, and the level of service you provide. Studio owners will learn how underpricing can sabotage their reputation and profitability, while smart, intentional pricing can attract the right clients, boost retention, and build long-term revenue. Whether you're avoiding price increases out of fear, unsure how to position your offers, or simply want a pricing strategy that supports sustainable growth, this episode is packed with insights and strategies to help you price with confidence.Got a question for Seran? Add it here

Your digital presence can make or break your Pilates business—but how do you ensure you're showing up in the right way online? In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Anastasiya Goers, founder of Pilates Bridge and a digital marketing expert specializing in the Pilates industry. Together, they unpack the must-know digital marketing strategies for studio owners, including:✅ The #1 online tool that drives new clients to your studio (hint: it's NOT social media!)✅ Best practices for optimizing your Google Business Profile to boost visibility✅ Why your website is your most valuable marketing asset—and how to make it work for you✅ When and how to use Google Ads to attract new clients effectively✅ The key mistakes most studio owners make in their online marketing strategyIf you've ever wondered how to attract more clients online without wasting time and money, this episode is a must-listen!

The Secret to Retaining Clients & Growing Your StudioIn this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into a crucial yet often overlooked aspect of studio success - understanding and optimizing your client journey. While many studio owners focus on getting new clients through the door, what truly builds a thriving, sustainable business is what happens next.Seran explores why client retention is the key to revenue growth and studio longevity, sharing insights on how mapping out your customer journey can transform the way clients interact with your business. From the first visit to becoming a long-term member, every step should be intentional and seamless.Tune in to learn:✅ Why focusing only on new clients can lead to a plateau in growth✅ The three biggest gaps in most studio client experiences✅ How mapping out your client journey increases retention and revenue✅ Strategies to create a seamless, high-touch experience that keeps clients coming back for yearsIf you're tired of constantly chasing new leads and want to create a business that grows organically with loyal, engaged clients, this episode is for you!Got a question for Seran? Add it here

Do you ever feel like you're just throwing spaghetti at the wall when it comes to growing your studio? Maybe you've tried tweaking your pricing, running promotions, or ramping up your social media, yet you're still not seeing the results you want. The truth is - what works for one studio won't necessarily work for yours.In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down why a one-size-fits-all approach to business growth simply doesn't work and how a personalized growth plan is the game-changer you need to scale with confidence.Listen in to learn:✅ Why generic business advice often falls flat for boutique studio owners✅ The three key factors that make YOUR studio unique—and why your growth strategy should reflect that✅ How to leverage your strengths and goals to create a clear roadmap to success✅ The secret to avoiding burnout and working smarter (not harder)If you're tired of spinning your wheels and want to take control of your growth in a way that feels aligned and effective, this episode is for you!

Are you focused on bringing in new clients but struggling to see real growth in your studio? The secret to long-term success isn't just about attracting new clients—it's about keeping the ones you already have.In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into client retention and shares simple, effective strategies to turn first-time visitors into loyal, long-term members.

The Lies Holding You Back from Studio Growth (And How to Break Free)On this episode of The Pilates Business Podcast, host Seran Glanfield tackles the sneaky lies boutique fitness studio owners tell themselves—lies that keep them stuck, overwhelmed, and hesitant to take the next steps toward growth. Seran identifies the five most common excuses studio owners make, from waiting for the “perfect time” to doubting their own readiness.With actionable advice and relatable anecdotes, Seran explains why growth doesn't come from waiting—it comes from taking action, even when it feels messy or imperfect. Tune in to learn how to prioritize your time, simplify your marketing, build your confidence, and invest in your future so you can finally create the thriving studio you dream of.Got a question for Seran? Add it here

The Power Duo for Studio Success: Accountability and ConsistencyIn this episode of The Pilates Business Podcast, Seran Glanfield unpacks the two essential elements that separate thriving studio owners from those stuck in overwhelm: accountability and consistency. As a seasoned business coach for boutique fitness studios, Seran shares why simply having great ideas isn't enough and offers actionable strategies to help studio owners step outside their comfort zones and make real progress.Discover how to:Build accountability into your routine to stay on track with your goals.Leverage the compounding effect of consistency to see lasting results.Break free from comfort zones that hold you back and embrace growth.Whether you're looking to grow your studio, attract new clients, or streamline your business operations, this episode is packed with insights to help you move forward with confidence.Got a question for Seran? Add it here

Simplify Your Social Media Strategy: Quick Wins for Studio GrowthIs social media fueling your studio's growth—or just driving you crazy? In this episode of The Pilates Business Podcast, host Seran Glanfield cuts through the noise to show you how to use social media strategically, authentically, and effectively to grow your boutique fitness studio. Discover why you don't need to post every day or be on every platform to see results. Instead, learn actionable tips for building real connections, creating engaging content, and simplifying your social media strategy. If you're ready to turn social media into a powerful growth tool (without the overwhelm), this episode is for you!Got a question for Seran? Add it here

Are you dreaming of opening your very own Pilates, yoga, or barre studio?In this episode of The Pilates Business Podcast, host Seran Glanfield walks you through the essential steps to turn your dream studio into a thriving reality. From refining your vision and finding the perfect space to ensuring your financials are on point and nailing your marketing strategy, Seran shares a practical roadmap for success.Whether you're overwhelmed by startup logistics or nervous about taking the leap, this episode is packed with actionable advice to help you avoid common pitfalls, streamline your planning, and launch with confidence. Tune in to learn how to build a studio that aligns with your vision, attracts your ideal clients, and sets you up for long-term success.Got a question for Seran? Add it here

Join Seran Glanfield for a special milestone episode of The Pilates Business Podcast! In this 200th episode, Seran reflects on her journey, sharing heartfelt stories, behind-the-scenes insights, and lessons learned from helping boutique fitness studio owners thrive. From navigating the chaos of business ownership to creating systems that foster consistency and growth, Seran offers a candid and inspiring look at what it takes to keep showing up and making an impact.Discover listener-favorite episodes, actionable strategies, and the importance of embracing imperfection. Whether you're a longtime listener or new to the podcast, this episode will leave you feeling motivated, connected, and ready to take your studio to the next level. Here's to the next 200 episodes of empowering studio owners around the world!

Create a 2025 Growth Plan That Works for Your StudioWelcome to 2025! Are you ready to set your Pilates or boutique fitness studio up for success this year? In this episode of The Pilates Business Podcast, host Seran Glanfield shares powerful strategies to help studio owners create a business growth plan that truly works. From setting SMART goals to tracking key metrics like retention rates and revenue, this episode is packed with actionable tips tailored for boutique fitness entrepreneurs.Discover how to build a thriving Pilates studio, attract more clients, and streamline your operations—all while staying aligned with your personal goals. If you're ready to increase revenue, improve client retention, and work smarter (not harder), this episode is your roadmap to success in the year ahead. Tune in and start building a studio you love!Got a question for Seran? Add it here

Make January Your Studio's Best Yet: Strategies to Attract, Engage, and Retain ClientsIn this episode of The Pilates Business Podcast, Seran Glanfield dives into actionable strategies to help boutique fitness studio owners maximize the January boom. As the New Year approaches, motivated clients are searching for the perfect place to achieve their wellness goals, and your studio could be exactly what they need.Seran shares a step-by-step plan to help studio owners:Stand out from the competition with clear, compelling marketing.Leverage social proof to attract new clients.Create irresistible introductory offers that convert.Retain new clients beyond January with exceptional experiences and connection-building tactics.Keep the momentum alive into February, March, and beyond with thoughtful planning and systems.Whether you're preparing for your first January rush or are a seasoned studio owner looking to fine-tune your approach, this episode is packed with insights to set your studio up for long-term growth. Tune in now and make this January your studio's best yet!Got a question for Seran? Add it here

Reflecting on 2024: Wins, Lessons, and Strategies for a Stronger 2025As 2024 winds down, it's time to hit pause and reflect. In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield dives into why taking stock of your studio's wins, lessons, and even setbacks is the key to growth in 2025. Learn how to uncover valuable insights from your experiences, harness the power of planning, and build a roadmap to success in the new year. Whether you nailed your goals or faced challenges this year, Seran shares practical tips to help you approach 2025 with clarity, confidence, and a plan that works.Listen now to uncover:The importance of celebrating every win, big or small.How to turn challenges into actionable lessons.Why understanding your numbers and client needs is essential.Steps to craft goals that keep you inspired and on track for 2025.This episode is packed with insights to help boutique fitness studio owners like you thrive—don't miss it!Got a question for Seran? Add it here

In this episode of The Pilates Business Podcast, host Seran Glanfield welcomes Allison Beardsley, the visionary founder of Club Pilates and the innovative Red Light Method. Allison takes us on an inspiring journey from her beginnings as a Pilates instructor to scaling one of the largest fitness franchises in the world. Discover how her passion, resilience, and “Ready, Fire, Aim” mindset helped her create a global brand.Tune in to learn:How Allison transitioned from teaching mat Pilates to founding Club Pilates.The key strategies that fueled her business growth and franchising success.Lessons learned from scaling a brand to over 1,000 locations.The evolution of her newest venture, Red Light Method, and its groundbreaking approach to wellness and fitness.This episode is packed with inspiration, insights, and actionable advice for boutique studio owners looking to grow their businesses and make a bigger impact.Got a question for Seran? Add it here

In this forward-looking episode of The Pilates Business Podcast, host Seran Glanfield explores what 2025 holds for boutique fitness studio owners. From emerging trends to evolving client expectations, Seran shares key insights to help studio owners plan for growth, stay competitive, and build deeper connections with their clients. Discover how Pilates continues to dominate the market, the rise of hybrid class offerings, and the critical role of community and retention in studio success. Whether you're expanding your studio footprint or streamlining operations, this episode is packed with actionable strategies to help you thrive in the year ahead.Got a question for Seran? Add it here

In this episode of The Pilates Business Podcast, Seran Glanfield dives into the essential legal protections every boutique fitness studio needs, featuring legal expert Cory Sterling from Conscious Counsel. With his specialized knowledge of the wellness industry, Cory shares must-have agreements and policies to keep your studio legally secure. Together, they explore topics like liability waivers, independent contractor agreements, privacy policies, and membership agreements. Cory's insights highlight the importance of having comprehensive, customized legal documents to protect your studio's interests and ensure a strong foundation for growth. Tune in to learn practical steps that can shield your studio from legal headaches, allowing you to focus on what you do best—serving clients and building your business.Connect with Cory at: www.consciouscounsel.caGot a question for Seran? Add it here

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into powerful marketing strategies to wrap up the year on a high note and set up an incredible start for January! December can be a hectic month, but Seran explains how boutique fitness studio owners can harness this unique time of year to connect with clients, drive engagement, and boost revenue. From festive promotions to special events, this episode is packed with creative, actionable ideas to help you end 2024 strong and keep momentum going into the new year.If you're ready to grow your studio's impact and maximize end-of-year revenue, this episode is your ultimate guide to holiday marketing success!Key topics covered:Creative holiday promotions that keep clients motivated and engagedHow to use gift cards and limited-time offers to increase sales and reach new clientsIdeas for special events and community-focused campaigns to spread holiday cheerPlanning for a standout January and keeping your studio top-of-mindDon't miss this opportunity to finish the year with impact and set up for a thriving 2025!Got a question for Seran? Add it here

In this episode of the Pilates Business Podcast, host Seran Glanfield interviews Tamara Galinsky, founder of JETSET Pilates, a rapidly growing franchise that has expanded from a single studio in Miami to nearly 80 locations across the country. Tamara shares her journey from her early career in technology and real estate to discovering her passion for Pilates and building a brand that emphasizes community and experience. The conversation delves into the challenges of franchising, the importance of location and real estate in the fitness industry, and the strategies that have fueled Jet Set's growth. Tamara also discusses the balance between her entrepreneurial ambitions and family life, offering insights for aspiring fitness entrepreneurs.Learn more about JETSET Pilates HERE: www.jetsetpilates.comOr follow on IG here: @jetsetpilatesGot a question for Seran? Add it here

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into a game-changing strategy that can help studio owners increase revenue without relying on big, salesy tactics—micro conversions. These small, often overlooked actions that clients take throughout their journey can create a powerful impact on your business. Seran shares insights on how small tweaks in your client engagement can significantly boost retention and revenue, guiding clients through the process step-by-step.Tune in to discover:What micro conversions are and why they matterHow to use micro conversions to increase long-term loyaltyEasy-to-implement strategies that boost sales without feeling “salesy”The key touchpoints to optimize your client journey and keep them coming backWhether you're struggling with retention or looking to streamline your business for maximum profit, this episode provides simple, actionable tips to help you grow sustainably!Got a question for Seran? Add it here

On this episode of The Pilates Business Podcast, host Seran Glanfield dives into the top three reasons why boutique fitness studios struggle with client retention — and they might not be what you expect! Seran explains how simple yet impactful shifts in communication, class quality, and progress tracking can make a huge difference in keeping clients loyal and engaged.If you're ready to stop churn and build a stronger, more connected community of clients, this episode is a must-listen. Seran also offers practical solutions you can implement right away to boost retention and improve the client experience.Tune in to learn:Why clear, consistent communication is your secret weapon for client retentionHow to help clients feel their progress, even if it takes timeThe "silent killer" of studio success and how to fix itSeran Glanfield has over a decade of experience helping boutique fitness studios thrive, and her insights in this episode will help you elevate your business to the next level!Got a question for Seran? Add it here

In this episode of The Pilates Business Podcast, host Seran Glanfield shares her all-time favorite business books that have shaped her approach to leadership, marketing, and growth. Whether you're looking for strategies to scale your boutique fitness studio, create a standout brand, or shift your mindset for success, Seran's curated list of must-reads will inspire and guide you. From foundational concepts on business structure to powerful insights on marketing and leadership, these books provide practical takeaways that studio owners can apply today.Key Takeaways:How to scale your studio with systems from The E-Myth Revisited by Michael Gerber.Crafting a compelling brand message with Building a StoryBrand by Donald Miller.This is Marketing by Seth Godin—rethinking marketing as service, not selling.Developing leadership skills with Leaders Eat Last by Simon Sinek.The power of mindset with The Gap and The Gain by Dan Sullivan and Dr. Benjamin Hardy.Tune in to hear actionable advice on how to apply these lessons to your studio for long-term growth and success.Got a question for Seran? Add it here

In this episode of The Pilates Business Podcast, host Seran Glanfield welcomes Sue Ellen Brantley, a CPA, fractional CFO, and founder of Healthy Balance Bookkeeping. They dive deep into the importance of understanding the numbers behind your boutique fitness studio to ensure your business's growth and profitability. Sue Ellen shares her journey from corporate finance to entrepreneurship, and how her passion for health and wellness drives her mission to help studio owners make more money and expand their impact. This episode covers everything from common financial mistakes to the best practices for maintaining clean books, all tailored specifically for studio owners. Tune in to discover how to better manage your finances and set your studio up for success!Connect with SueEllen HERE: www.healthybalancebookkeeping.com/Got a question for Seran? Add it here

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most common challenges for boutique fitness studio owners: letting go of control to gain true growth. Seran shares expert advice on why effective delegation is essential for business expansion and provides actionable steps to help studio owners shift from being the “doer” to the “leader.” Listeners will learn how to overcome the hesitation around delegation, how to delegate effectively, and how to set their team up for success without micromanaging.Tune in to learn how to reclaim your time and become the CEO your studio deserves.Got a question for Seran? Add it here

Boost Your Studio's Revenue with Retail: Insights from Be Half Moon's AndreaIn this episode of The Pilates Business Podcast, host Seran Glanfield chats with Andrea, founder of b,Halfmoon, about how boutique fitness studios can transform empty wall space into a thriving retail section. Andrea shares her journey from launching the beloved bMat to expanding her product line to include functional movement tools, healing crystals, and more. Whether you're new to retail or looking to refine your current offerings, this episode is packed with tips to help you curate a successful and profitable retail space in your studio. Tune in to learn how integrating retail can not only boost your revenue but also energize your community.Connect with b Halfmoon and Andrea here: @bhalfmoon_official@beingandreamckay Go to bhalfmoon.com and use coupon: SERAN5 when you order via a wholesale account!Got a question for Seran? Add it here

In this episode of The Pilates Business Podcast, host Seran Glanfield delves into a powerful, often overlooked factor that can determine the success or failure of your studio: your mindset. Drawing on insights from thought leaders like Dr. Carol Dweck and Simon Sinek, Seran explores the critical difference between a growth mindset and a fixed mindset, and how this difference influences everything from your business decisions to your personal development. Learn practical strategies for cultivating a growth mindset that will not only help you navigate challenges but will also fuel the long-term growth and success of your studio. Tune in to discover how small, consistent changes in your thinking can lead to big results in your business.Got a question for Seran? Add it here

From Movement Lover to Tech Innovator: How Rachael Lea Fishman Built Arketa to Empower Studio OwnersIn this episode of The Pilates Business Podcast, host Seran Glanfield chats with Rachel Lea Fishman, the founder of Arketa, a cutting-edge studio management software designed specifically for boutique fitness studios. Rachael Lea shares her inspiring journey from yoga instructor to tech entrepreneur, revealing how her passion for movement and wellness drove her to create a platform that helps studio owners streamline operations, enhance client experiences, and ultimately, grow their businesses. Tune in to learn how Arketa is transforming the way studios operate, and why having the right tools can make all the difference in your studio's success.Got a question for Seran? Add it here

In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the world of social media and how it can transform your studio's visibility. As studio owners, we know that having a social media presence is no longer optional—it's essential. But with so many platforms and strategies out there, how do you make sure your efforts actually pay off?Seran walks you through actionable tips on how to effectively and efficiently use social media to not only attract new clients but also to build lasting relationships that keep them coming back. From choosing the right platforms to creating content that truly resonates, Seran covers it all. Whether you're a social media newbie or looking to refine your strategy, this episode is packed with insights that will help you make your studio the talk of the town, both online and off.Tune in to discover:The importance of being on the right social media platforms for your studioHow to create purposeful content that captures attention, engages your audience, and inspires actionThe benefits of paid advertising and how to make it work for your businessTips on tracking and measuring your social media success to ensure you're on the right pathIf you're ready to take your studio's visibility to the next level, this episode is a must-listen!Got a question for Seran? Add it here

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most crucial decisions for your boutique fitness studio—pricing. Pricing can make or break your business, and finding the "just right" price is essential to reflect the value you offer while ensuring profitability.Seran shares insights into the psychological and practical aspects of setting prices, how to avoid common pricing mistakes, and strategies to communicate price increases effectively. Whether you're launching a new studio or re-evaluating your current pricing, this episode offers valuable advice to help you position your studio for long-term success.Key topics discussed include:The importance of aligning your pricing with your studio's value and market position.Common pitfalls of setting prices too low or too high.The role of mindset in pricing decisions.How to calculate your ideal price point based on costs and desired profit margin.Effective strategies for implementing and communicating price increases.Tune in to learn how to price your services just right and ensure your studio's financial health and growth!Got a question for Seran? Add it here

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the art of crafting unique marketing messages that make boutique fitness studios stand out from the crowd. With the fitness industry becoming increasingly competitive, studio owners often struggle to differentiate themselves and attract their ideal clients. Seran unpacks the power of a well-defined marketing message, shares strategies to identify and communicate your studio's unique value, and offers practical tips to align your messaging across all channels. Whether you're looking to boost client retention, increase brand visibility, or simply ensure your studio's message resonates with your community, this episode is packed with actionable insights to help you succeed.LEARN MORE ABOUT THE MARKETING INTENSIVE PROGRAM HERE: https://www.springthree.com/marketingintensiveGot a question for Seran? Add it here

In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield interviews Anne, the founder of Shape It Up Pilates in Rugby, England. Anne shares her journey from starting with aerobics in community centers to owning her own Pilates studio. Discover how she navigated the challenges of COVID-19, revitalized her business with innovative offerings, and built a thriving community.Anne's story is a testament to resilience, creativity, and the power of embracing change. Tune in for insights on business growth, client retention, and creating a unique studio experience.Connect with Anne at www.shapeituppilates.co.ukGot a question for Seran? Add it here

In this episode of The Pilates Business Podcast, host Seran Glanfield delves into the crucial topic of customer journey mapping for boutique fitness studios. She explains how understanding and optimizing each stage of the customer journey can transform client experiences and boost studio success.Seran breaks down the five key stages - awareness, consideration, engagement, retention, and advocacy - offering practical tips and insights for studio owners to enhance their client relationships at every touchpoint. From crafting compelling introductory offers to nurturing long-term loyalty, this episode provides a roadmap for studio owners looking to increase client retention, improve conversion rates, and build a thriving community of enthusiastic members. Whether you're struggling with summer slowdowns or aiming to take your studio to the next level, Seran's expert advice on customer journey mapping is a game-changer for boutique fitness businesses.Got a question for Seran? Add it here

In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the power of personalized marketing for boutique fitness studios. Discover how to make every client feel seen and valued through tailored touchpoints, from the initial website experience to ongoing engagement. Seran shares actionable tips, consumer psychology insights, and even explores advanced techniques like using behavioral triggers and crafting custom content. If you're ready to elevate your client relationships, increase satisfaction, and boost retention, this episode is a must-listen. Get ready to transform your marketing and create an unforgettable experience for every client who walks through your doors!Join the FREE MARKETING BOOTCAMP

In this episode of The Pilates Business Podcast, host Seran Glanfield unveils the secrets to attracting A-list clients to your boutique fitness studio. If you've ever wondered how to transform your studio into the go-to spot for top-tier clients, this episode is for you. Seran shares actionable insights on crafting a powerful brand that resonates with your ideal clients, ensuring they keep coming back for more. Tune in to learn how to build a brand that screams expertise, delivers exceptional client experiences, and leverages community power to elevate your business. Perfect for Pilates, barre, and yoga studio owners looking to boost lead generation, retention, and revenue while working smarter, not harder.Join the Marketing Bootcamp HERE and get marketing training in your inbox! We kick off February 5thGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Ilaria Cavagna, founder and CEO of Feet-ness. They discuss Ilaria's journey from Pilates instructor to innovative entrepreneur, focusing on foot health and its connection to overall wellness. Ilaria shares insights on developing the Rescue Loop, transitioning from High Heel Rescue to Feet-ness, and creating an educational platform that merges various movement modalities. The conversation highlights the importance of adaptability in business, the evolution of health awareness in the fitness industry, and practical advice for studio owners looking to expand their offerings and knowledge base.Connect with Ilaria Cavagna at: www.feet-ness.com or find her in Instagram @feetness_edu Join the Marketing Bootcamp HERE and get marketing training in your inbox! We kick off February 5thGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the critical topic of establishing a recognizable brand for boutique fitness studio owners. She shares valuable insights on how to stand out in a crowded market, build genuine connections with clients, and create a loyal following.Seran emphasizes the importance of authenticity, knowing your unique strengths, and consistently showing up for your clients. This episode is packed with practical tips for studio owners looking to increase client retention, streamline their business, and make a bigger impact in their community.

In this episode of The Pilates Business Podcast, your host Seran Glanfield invites Mitch McGinley, the founder of Boutique Fitness Broker, for a deep dive into the world of buying and selling boutique fitness studios. With his extensive experience in the fitness industry, Mitch shares invaluable insights into the process of selling a studio, the factors that influence a studio's selling price, and the booming interest in Pilates studios. Whether you're an aspiring studio owner or considering selling your studio, this episode is a goldmine of information and a must-listen for anyone looking to navigate the complexities of the fitness business landscape.GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the common marketing mistakes that many studio owners make and how to avoid them. From defining your target audience to maintaining a consistent online presence, Seran shares actionable tips to help you refine your strategies and attract more clients. Whether you're struggling with social media, email marketing, or local SEO, this episode is packed with insights to elevate your studio business. Tune in and discover how small tweaks can lead to significant growth and success.GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Annie Rodriguez, founder of Intero Pilates in Brooklyn, New York. From a ballet dancer to a Pilates studio owner, Annie shares her inspiring journey and the unique elements-based approach she brings to her classes. Listen in as Annie discusses the challenges of balancing business growth with motherhood, the importance of self-care, and her insights on adapting your business to fit your life.Whether you're a studio owner struggling with time management, marketing strategies, or finding your unique way of doing things, Annie's story and actionable tips will resonate deeply. Tune in now to learn how to overcome common business challenges and elevate your studio with confidence and creativity.Connect with Annie at:www.interopilates.com@annierodriguezpilatesandbarreGRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS

Feeling stuck and stagnant in your fitness studio's growth? This episode of The Pilates Business Podcast, hosted by Seran Glanfield, is bursting with practical strategies to help you scale your studio and attract a flood of new clients! Seran dives into 3 key growth hacks nobody tells you about, including strategic collaborations, crafting a powerful first impression, and leveraging automation and systems for long-term growth. If you're a Pilates, Barre or Yoga studio owner looking to take your business to the next level, this episode is a must-listen!GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS

Feeling overwhelmed by the daily grind of running your Pilates studio? You're not alone. Many passionate studio owners struggle to find a balance between success and free time.This episode is your guide to achieving Success + Free Time. We'll debunk the myth that you have to choose one over the other.Here's what you'll learn:Master Your Time: Discover time management strategies like batching tasks and scheduling for peak productivity.The Power of Delegation: Learn how to empower your team and free up your time for strategic work.Build Systems for Success: Explore ways to streamline onboarding, automate tasks, and leverage the right tools.Prioritize Your Well-being: We'll discuss self-care strategies, setting boundaries, and outsourcing to prevent burnout.This episode is packed with actionable tips and insights to help you create a sustainable, profitable, and fulfilling Pilates business.Ready to escape the hustle and reclaim your time? Tune in and get ready to thrive!GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS

Feeling like you're the only one carrying the weight of your studio's success? In this episode of The Pilates Business Podcast, host Seran Glanfield tackles the crucial topic of leadership.  Learn how to inspire, motivate, and empower your team to create a thriving and supportive work environment. Discover key steps to effective leadership, from fostering communication and providing feedback to building a culture of recognition and appreciation. Tune in and gain valuable insights to climb the Leadership Ladder and empower your team for ultimate studio success!GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS