Podcast appearances and mentions of Julian Barnes

Property investors are waiting for prices to fall, but hesitation could be creating the biggest missed opportunity in today's market. On The Smart Property Investment Show, Liam Garman is joined by Emilie Lauer and Julian Barnes to discuss the biggest stories shaping the market, including falling mortgage demand, shifting investor sentiment, and new opportunities for buyers. The trio explores why more investors are considering new builds following the federal tax changes, while warning that complex contracts and project delays can quickly turn a good deal into a costly mistake. They also discuss the rush into self-managed super funds (SMSF) ahead of the residential borrowing deadline, Westpac's latest lending changes, and why interest rate expectations remain divided. Finally, the episode examines why softer competition, increased vendor discounting, and a more balanced market could give prepared investors greater negotiating power than they've had in years.

Change is inevitable, but how brokers respond to it can make all the difference. Whether it's policy shifts, economic uncertainty, or the rapid pace of technological innovation, the businesses that succeed are often those that can adapt quickly and effectively. Join Broker Daily's Julian Barnes and Broker Essentials founder Jason Back as they explore how brokers can move beyond simply reacting to change and instead build businesses that are ready for whatever comes next. From turning disruption into opportunity and staying curious to creating space for strategic thinking, they unpack the habits and mindset that help businesses remain resilient in uncertain times. They also discuss why listening to clients, leaning on your professional network, and focusing on what you can control could be some of the most effective ways to stay ahead, proving that while no one can predict the future, every broker can prepare for it.

What does the future of broking look like? According to the fintechs building the next generation of broker technology, it's faster, smarter, and increasingly focused on giving brokers more time to do what they do best. In today's episode of Broker Daily Spotlight, senior journalist Julian Barnes heads behind the scenes at the Broker Innovation Summit, held in partnership with principal partner NextGen, to sit down with some of the industry's leading fintechs and technology providers, exploring the challenges they're solving and the innovations they're bringing to market. From AI, open banking, and fraud prevention to client onboarding, lender policy, and customer retention, the summit's partners unpack how technology is shaping the future of broking and why the next wave of innovation is about far more than technology alone.

Open banking has been talked about for years, but as Consumer Data Right expands into the non-bank lending sector, what will it actually mean for brokers and their clients? Join Broker Daily's Julian Barnes alongside Finni brokers Eva Loisance and Costa Arvanitopoulos as they unpack the next phase of open banking, exploring how instant access to financial data could reduce paperwork, speed up applications, and reshape the way brokers gather and verify client information. The Broker Daily Uncut team also dives into the latest movements in the property market, from improving auction clearance rates and shifting mortgage pricing to rising rents, before discussing the continuing SMSF rush and why banks appear to be ramping up their efforts to retain borrowers in an increasingly competitive lending market.

Lesley Logan and Brad Crowell recap the conversation with Julian Barnes, co-founder and CEO of the BFS Network and a leading voice on boutique fitness market data. They unpack what his numbers-first view of the Pilates business reveals about pricing, client commitment, and the confidence it takes to run a profitable studio. With twenty plus years guiding studio founders, Julian brings hard data to the soft topics most owners avoid. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:What it really means to sell the transformation not the process.How to help clients see the cost as an investment.Where courage and conviction change who becomes your client.Signs the Pilates bubble is bursting and what survives it.Stepping into your authority so clients commit and get results.Episode References/Links:OPC Membership - opc.me/beiteLevate Waitlist - xxll.co/waiitlisteLevate Replays - lesleylogan.co/elevateOPC Summer Tour (Powered by Balanced Body) - https://opc.me.tourOPC Flashcards - https://opc.me/flashcardsOPC Pilates Posters - https://opc.me/postersEp. 697 ft. Adrian Starks - https://beitpod.com/ep697Ep. 698 Adrian Stark Recap - https://beitpod.com/ep698Ep. 53 ft. Launa Jae - https://beitpod.com/ep53If I Die by Christopher S Lombardi - https://a.co/d/0eorMLTNFree Will - https://www.freewill.comBIPOC Resources - https://mhanational.org/bipoc-mental-healthSubmit your wins or questions - https://beitpod.com/questions If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Lesley Logan 0:00  You have to understand that if people are making decisions based on cost, they will always do that. You have to bring it back to the investment of the transformation they want to have, and how badly do they want to have that. Lesley Logan 0:13  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:55  Welcome back to the Be It Till You See It interview recap on my coast in life. Brad and I are going to dig into the enlightening convo I had with Julian Barnes in our last episode. If you haven't yet listened to that interview, this will make a lot of no sense, because it was a different type of interview. It wasn't really an interview of what Julian does, it wasn't really a Be It Till You See It, it was very much a "let's talk about the Pilates industry." Brad Crowell 1:17  Yeah, it was an industry debrief. Lesley Logan 1:18  An industry debrief, and so. Brad Crowell 1:20  It was kind of cool, actually.Lesley Logan 1:22  Yeah, and I also, coming off of the recap of Adrian Starks, it made me even more aware of our purpose when it comes to Pilates business coaching. Because I don't know if Julian asked me this when we were on camera or off, but he was like, "You like helping these small studios?" And I was like, "Because that's what accessibility is." There's got to be different types of Pilates studios, because people need different things, and everyone shouldn't be in a 14-person class.Brad Crowell 1:48  Yeah.Lesley Logan 1:49  So, anyways, it's a really... if you are a Pilates instructor, or you have one, then they need to listen to both these episodes. After you listen to the amazing announcement of today, the holiday and the charity, and the other things, if you want to go off to an FYF or something else, I won't be offended. If you like the sound of this voice and you want to keep supporting it, and Brad, just the voice.Brad Crowell 2:12  Just the voice.Lesley Logan 2:13  You should be an OPC member. OPC is not for people who are obsessed with Pilates, I mean, it is, but it's really for people who just want easy access to real Pilates, and then a safe place to be imperfect, and to be themselves, and to be supported, and to be like, "It's okay if you missed a week, you're welcome back. We're all here for you." And if so, "Oh, you recover from injury. Oh, I had that one. Here are these things." It's where you get community support, and you're not alone. So, go to opc.me/40Brad Crowell 2:39  Yeah, actually, we got a new link for you. It's opc.me/beitLesley Logan 2:43  opc.me/beitBrad Crowell 2:45  B-E-I-TLesley Logan 2:47  B-E-I-T. I'm still waiting for my "just be it" things, given that everyone can distill people's shit around here. Why can't I just have "just be it"?Brad Crowell 2:59  I love that.Lesley Logan 3:01  It's okay, but we have "be it," and you can be it too, and you can be an OPC member while you're being it. I promise, I promise it helps. Today is July 9, 2026, and it's International Emergency Kit Day.Brad Crowell 3:13  That's right. It's Emergency Kit Day, y'all. This is a Boy Scout talking to you right now.Lesley Logan 3:18  Today is a day to raise awareness about being prepared when disaster strikes. An emergency kit, sometimes called a go-bag or disaster bag, is a portable kit that has essentials you and your family need to survive in case of emergency. They are easy to grab when you need to evacuate for whatever reason, usually a natural disaster. This day is a reminder to check your kit or build one today. It will make all the difference when an emergency happens. We have first aid kits, but that's what I thought this was, and it's clearly a go-bag, which we do not have, Brad.Brad Crowell 3:44  Yeah, we don't have. I don't have the movie duffel bag that's like, "Go, go, go," and you grab it on the way out the door, or the baby bag when someone is pregnant and has to run to the hospital, they got a bag ready. We probably could put one of those together. I think that would be wise. Don't let someone sell you a $300 go-bag. Put it together yourself.Lesley Logan 4:07  Just put it together. Just please put it together yourself. Photocopies of things are really great. If you learn anything from the fires of LA, it means you need to have copies of very important documents: birth certificates, passports, but also insurance policies, wills, whatever that is.Brad Crowell 4:24  I should digitize those and just put them.Lesley Logan 4:25  Can we have a digitized go-bag, Brad? Because I gotta be honest, we're gonna have to then remember where it is. Because I thought there's an emergency kit thing, and it was so funny, because you were asked if you had one recently by someone, and you're like, "Oh yeah," and I'm like, "Thank God they asked you, because if they had asked me, I'd be like, 'We don't have one.'"Brad Crowell 4:47  But not only that, if you have an emergency kit, go through it, because when was the last time you had it, or opened it, or used it? I went through ours, I don't know, six or 12 months ago, and I pulled everything out, and all the Band-Aids, the stickiness of the Band-Aids was just gone.Lesley Logan 5:03  Not sticky.Brad Crowell 5:04  Yeah, so I was like, "Oh wow, yeah, all this expired in 2005." So I got rid of all that and replaced everything. And then sure enough, somebody asked us, "Hey, do you have an emergency kit?" And I was like, "Yes," and I can stand by that everything is ready for you here. Yeah.Lesley Logan 5:23  And it's really funny because we actually have a really massive emergency kit in the bathroom by our studio in the house, and I was looking for Band-Aids in the bathroom that I get ready in every day. And then I was cleaning things up and getting ready for people to show up, and there's this massive Brad kit, and I was like, "Oh, we have a massive emergency kit," and I opened it up. No Band-Aids. Zero Band-Aids. That has not been updated. I'm like, clearly this is not a real studio, because. So go check your emergency kits, go create a digitized go-bag, because. Brad Crowell 5:56  We want a digitized go-bag, and then maybe a real one that's like, if you got to run out the door and you need a change of clothes or some shoes or something. This is notLesley Logan 6:02  This is not what the holiday is, what the holiday is, but there's that If I Die book. Have you seen this? I got asked for it on my Instagram. It's called If I Die or When I Die, and it's all these important things, and we should really fill that out.Brad Crowell 6:16  Everything You Need to Know Journal. If I Die.Lesley Logan 6:20  Brad's gonna find a digital one.Brad Crowell 6:21  I found it already. Yeah, well, this is a book, actually, by Christopher Lombardi. Collect all the information your loved ones will need to know at a difficult time. And he said, "When my father passed away, I wish I had such a book."Lesley Logan 6:35  Yeah, well, that's interesting. It's a little too much adulting for me in one day, but I like the idea of it.Brad Crowell 6:40  Yeah, there's also When I Die planners with pockets.Lesley Logan 6:44  Pocket.Brad Crowell 6:44  Yeah, that has little pockets in it.Lesley Logan 6:46  Oh, for things like my card, I have a card in Brad's office attached to the refrigerator from when my dad dies, a number to call for them to cremate him.Brad Crowell 6:54  Yeah.Lesley Logan 6:54  I know where the card is.Brad Crowell 6:56  I mean, there's even Reddit arguments about this: I made an "If I die" packet for my husband. My family is now calling me morbid for this effort. I think it's smart.Lesley Logan 7:05  It's incredibly smart, and it's not morbid. And you are gonna be... here's the thing, we talked about grief two weeks ago, had nothing to do with people, but we're just gonna bring it back up, when someone is dealing with the loss of a loved one, the last thing you need to figure out is the fucking password to your shit.Brad Crowell 7:22  Yeah.Lesley Logan 7:23  Don't do that to people. I'm watching The Pit, and that is a trap. You don't want to be dealing with that, plus what is their insurance? All that stuff. No, no, don't do that to people. And as I say this, Brad and I are hypocrites, because we have yet to sit down and do our fucking thing that his parents asked us to do three times, which is the DNR and the will thing, and all that stuff. So.Brad Crowell 7:48  There's a, we talked about this before, there's an organization called Free Will. Make your free will online.Lesley Logan 7:54  Okay, well. Brad Crowell 7:57  freewill.comLesley Logan 7:57  Well, this day just turned into a very helpful day, and my ADHD is really overwhelmed. Upcoming travel and events, you guys, eLevate 2027 is full, sold out, can't take another body, but you can join us today.Brad Crowell 8:13  You can join us today.Lesley Logan 8:17  At 1pm Pacific time.Brad Crowell 8:19  Is that 1pm? Lesley Logan 8:20  Yeah. Brad Crowell 8:20  I'm glad you know that.Lesley Logan 8:21  It's at 1 p.m. to learn about 2028 Elevate, and if you're like, "Well, Lesley, thanks, I'm going back to this on a different date," there's probably a replay up.Brad Crowell 8:31  Yeah, there'll be a replay. We'll put the replay up on the Elevate page, I'm sure.Lesley Logan 8:35  Go to xxll.co/waitlist, and if you missed it. Brad Crowell 8:40  Then go to lesleylogan.co/elevate and that's where the replay will be.Lesley Logan 8:45  Yeah, summer tour is really close, a few weeks away.Brad Crowell 8:49  OPC Summer TourLesley Logan 8:50  Yeah. Brad Crowell 8:50  Come join us in real life, I'm very excited.Lesley Logan 8:52  How many cities are we going to?Brad Crowell 8:53  13 or 14Lesley Logan 8:54  It's the reason we're recording prior to the announcement, so we don't know, but what I can say is it's probably mostly sold out, so you want to go to OPC. I can confidently say that.Brad Crowell 9:04  Yeah, I mean, we're getting close to.Lesley Logan 9:07  Well, because these are not conventions, these are literal pop-ups. These are small studios, we're talking small classes and workshops, and we do that so instead of having 50 people in a workshop, there's 25 and you can actually get to talk to me, and we get to take pictures, and we get to nerd out on Pilates. And the workshops are only 90 minutes. You don't have to take a whole day off, you can just take a part of a day off, and you get to be with other people. And Balanced Body is sponsoring our tour again, and so we'll have the Contrology equipment with us, plus some really fun prizes. So, opc.me/tour.Brad Crowell 9:41  opc.me/tour come join us.Lesley Logan 9:43  If you're new here.Brad Crowell 9:45  If you're new here.Lesley Logan 9:46  I make flashcards with Pilates exercises, and they have QR codes that take you to videos, and they have the setup and action on the back, and they have really cool tips that I gave you that are my words based on these things. If you like the way that I talk about Pilates, they're right there. And they've been edited by a contemporary trained teacher with contemporary women, and they've been edited by someone who's never done any of the stuff before. Shout out to the spine corrector, because after that, she wanted to buy one. So that's how good that deck is. So, go to opc.me/flashcards.Brad Crowell 10:12  Yeah, opc.me/flashcardsLesley Logan 10:15  And if you have the flashcards, do you know that we have posters, and you can get our posters at opc.me/posters? And you want to know something fun about the posters: we make no money on them. However, the shipping, because they're printed on demand, the shipping is cheaper because it's usually shipping to near you versus the flashcards, which come from us. By the way, my Aussies and my Canadians, we have distributors on the flashcards, so just reach out to us if shipping shocked the hell out of you. We have distributors in Australia and Canada.Brad Crowell 10:44  Yeah, awesome. Well, we used to do a question answer session here, but we're going to skip that. We've moved all the live Q&As over to YouTube for Sunday morning at 9 a.m. Pacific, and we shifted our focus here because we really like celebrating good works that other people are doing, and sharing about it with you all. Lesley Logan 11:06  Being more aware about things, just the different things that exist out there, and the different ways we can support things that might be of interest. And so July is actually an awareness month of a lot of awarenesses. So when I looked up July month.Brad Crowell 11:22  It's a month of awarenesses.Lesley Logan 11:23  Yeah, one of the things that July is an awareness month about is the ADA laws, and it's like a Disability Pride Awareness Month. It's also an awareness month of mental health awareness for minority communities.Brad Crowell 11:36  ADA for non-Americans, it's the Americans with Disabilities Act, ADA. So, yeah, and that was a big fight that started in California many years back.Lesley Logan 11:45  Yes, I learned a lot about it. It's very impressive. Yeah, and so anyways, I wanted to highlight the mental health awareness for minority communities on today's episode, because last time we did a recap, we actually did talk about mental health, and I just thought it would be a perfect time to bring that up. This charity is Mental Health America, and they actually have a lot of information and support for BIPOC mental health specifically. And if you go to mhanational.org, they actually have a whole section, because they do have a lot of support for the BIPOC community. Culture, ethnicity, and race all play a large role in the way that each person experiences the world and the types of mental health support that they may need. MHA's online BIPOC Mental Health Resource Center offers a wealth of information and tools to bring light to the unique experiences of Black, Indigenous, and people of color communities and empower and uplift BIPOC individuals on their mental health journeys. And I just thought that this is a really cool resource in case you need it, or there's someone that you know who needs it. Because the reality is, is that if you have had a different experience in this world, having a therapist or someone who can understand that is important, and it's key. And I just think that, how cool that there are people who are making sure that resource is easy to find. They'll have blog posts, but they actually have a whole resource page where you can find someone and find some help near you, especially with the shit going on in the world right now. Specifically in the US, I know we have a lot of international listeners, but they just fucked with the Voting Rights Act one more time.Brad Crowell 13:15  Yeah.Lesley Logan 13:16  And we are back to Jim Crow era shit, and it sucks, because the answer to all this is that we all have to vote in November in a way that tells them to fuck off, but also, people of color have been trying to do that for a really long time. You and I were listening to what's his name, that amazing senator from Georgia, who's a reverend, and he's like, "I lived my whole life under that act, and now my children have to fight..."Brad Crowell 13:44  Raphael WarnockLesley Logan 13:45  Raphael Warnock. "My children have to fight for their rights," and I just...Brad Crowell 13:50  Yeah, I mean, it's.Lesley Logan 13:51  Top of life.Brad Crowell 13:52  It's fascinating to hear him talk about that, where he's like, you know, I don't know how old he is, but he's an adult, he's a senator, he's been a pastor for a long time. He has two kids who are younger than 10 years old, and he said, "For me, because of the changes that happened in the '60s, I actually grew up in a more equitable time that allowed me to become a senator as a person of color," and he said, "Unfortunately, my kids are not going to have that."Lesley Logan 14:23  And what they're doing in Tennessee, where they just literally got rid of the one Black Congress person, just terrible stuff. And that's all just... even if you're like, "Well, that's politics," well, politics affects life, and on top of that, if your job and all these different things just becomes really heavy, we need to make mental health support seem like the same thing as you're gonna go get new toothpaste, or you get your things done, like you go to the dentist for cleaning twice a year, we go three. Mental health support needs to be as routine and normal as all of that, and also if you're BIPOC community, I think it's important that you have people who understand what you're going through, because it is different.Brad Crowell 15:05  Yeah.Lesley Logan 15:05  And you're not alone. So, hopefully, mhanational.org resource helps you. If not, and there are other ones out there that you want us to highlight, please send it in. We would love to do that. We'd love to use the platform to do that to help people who need that.Brad Crowell 15:19  Yeah, so leave us a voicemail, 310-905-5534, or you can also share your wins for our Friday pod at beitpod.com/questions. Brad Crowell 15:31  Let's talk about Julian Barnes. Julian is the co-founder and CEO of the BFS Network, the company behind the most comprehensive market research in the boutique fitness industry. He spent 20-plus years helping fitness and wellness businesses build the structure and strategy they need to grow, and he works directly with CEOs and founders of multi-location studios across the country. He brings a data-driven, numbers-first perspective to the work of building a profitable studio.Lesley Logan 15:59  Yeah.Brad Crowell 16:00  And it's really interesting too, because I mean, his background is law, and then he... I don't remember exactly how he got into fitness, but. Lesley Logan 16:07  He told the whole story. It's very weird how he got into it, but. Brad Crowell 16:10  He told us his story, but it wasn't, it was when we were.. we were talking about.Lesley Logan 16:15  Oh, sorry guys, it was definitely at dinner, but it was like, "Oh, he was helping this out, then he did this thing, there was his trainer." It's really kind of cool. Too bad that that's not on the pod, because it doesn't matter, because that was not what he wanted to talk about. But it really went along with Adrian Starks's finding your purpose kind of a thing. So, at any rate, just know that Julian is the evidence of doing that. If you listened two weeks ago, you know, it's interesting, because a lot of people think that studios are only studios if they have multiple teachers and group classes and things like that, and I think.Brad Crowell 16:47  Maybe the word "legitimate studio," right? Because they are still obviously a studio, a real studio, or whatever.Lesley Logan 16:55  But you and I see a studio as anything where a teacher is teaching in, and that studio could be a one-person show.Brad Crowell 17:03  Yeah.Lesley Logan 17:04  And that person can teach small groups and groups and things like that. And so it was interesting to hear the different ways that, in air quotes, legitimate studios are doing things, the numbers they have. But on the non-data side, one of the things I love that he said was there's no transformation without the transaction, and this is really important, because for any business owner who is listening to this, people don't buy your process. I'll just be really honest with you, please don't tell them your process, no one cares. But they cannot get the transformation they want to have, the goal they want to achieve, without paying you the investment of what that is, that's just part of the deal. If they want to have better posture.Brad Crowell 17:45  There's no transformation without the transaction, yes, but let's, before we go further on that, can we take a step back? What do you mean specifically? What's an example of "don't sell the process"? Because how are people actually making a mistake with that? Lesley Logan 18:02  What does thatlook like? They're saying, "We have classes on three days a week at 10 a.m. and your package of six sessions allows you to come two times a week." That's selling the process, right? "You come three days a week at 10 a.m." or "Mat classes are at 6 o'clock" or "At our studio, we have mat, semi-private, and private sessions on the Cadillac Tower." All of that's process. It's overwhelming information. It's words that they don't want to hear.Brad Crowell 18:30  It doesn't even mean anything to them.Lesley Logan 18:31  Even if they know what most of that stuff is. That's not what they actually care about. They care that you understand the problem that they have and where they want to grow, and that you are excited and a trustworthy person for that, and I think where a lot of people. Brad Crowell 18:50  And that's what they will pay for.Lesley Logan 18:51  Yeah, as well. Yoga Works doesn't exist anymore, it's a perfect example. Their entire advertising model was "first two weeks free, your first two weeks are free." That's a process, right? They were not selling "get meditated in 14 days or less" or "de-stress from traffic," right? They weren't selling what you were gonna gain from doing the yoga for two weeks, whereas if they had actually talked more about how you would feel when you left the yoga class.Brad Crowell 19:29  Sure.Lesley Logan 19:30  I think more people would take them up on that for two weeks free, because it's like, "Wow, two weeks free, this class must be full." No, they weren't, and they're not in business. But I see this all the time in people posting about their Pilates stuff: "Hey, I've got, I'm opening up two spots on Mondays and Wednesdays." Unless someone already trusts you, that's unhelpful. Launa Jae, who's been on our show, has done this really well: "Hey, I'm opening in two weeks, I'm moving four spots for women over 40 who are tired of yo-yo dieting, and they want to actually make a change that lasts a lifetime."Brad Crowell 20:03  Right.Lesley Logan 20:03  You can hear the difference, right? "I'm accepting four new clients," or "In two weeks I will have four spots available for this type of person."Brad Crowell 20:11  Yeah.Lesley Logan 20:12  That is listing the transformation someone's gonna have. She doesn't say, "And when you sign up, you'll have to do eight weeks of macro counting." No, she's not saying that, because no one wants to do that. That's too much information. Yeah, and then we get this a lot, because people will say, "Pilates is too expensive." People have been saying Pilates is too expensive since it was fucking cheap. People have been saying Pilates is too expensive since I started teaching, and people weren't even charging $1 a minute, right, for a private session. But you have to understand that if people are making decisions based on cost, they will always do that. You have to bring it back to the investment of the transformation they want to have, and how badly do they want to have that? Brad Crowell 20:51  Yeah, that's the shift.Lesley Logan 20:52  Some people don't actually want to pay the investment that the transformation would cost, so those people will always be looking for a deal, constantly frustrated. They're the ones who are buying this silly tool this week, and the next thing over here, they're bouncing around. But there are people when, if you reframe it to the investment for what you want to achieve, as Julian said, the investment you want to achieve for your desired goal is going to be one of time and money, right? So you change the word to investment, and then in doing that, you're going to shift the mindset from cost to investment, right? Which is a really good shift you want to make in someone's brain, because they invest in things all day long. They invest time in scrolling on their Instagram, they invest time in being in traffic, they invest time on a lot of different things. So, how can we shift the investment of time and money to something that actually works for them? When I was teaching mat classes only, and I was trying to get people in them, I would say, "Stop spending time in traffic, spend that hour in Pilates and get home in 20 minutes after,"Brad Crowell 21:54  Right.Lesley Logan 21:54  So I had people literally come to my mat class two nights a week that I had it, and they loved it, because instead of sitting in traffic for 90 minutes, they did an hour of Pilates, and then it takes them 25 minutes to get home, same amount of time, but they actually got a transformation to go with it. So really shifting that mindset. And then when people do ask for discounts, you have to have some confidence in the product that you have. I keep telling our agency members, "You need to have courage and conviction in what you do," and that also means telling people how they have to be to be a client of yours. My trainer has so much courage and conviction, she is like, "You cannot be a client of mine if you can't commit to this many times." Yeah, and I really do think that if a lot more Pilates instructors said that, yes, they might have fewer clients in the beginning, but I actually think they would have more later, because the transformation of their clients that they're getting would get them more clients.Brad Crowell 22:44  Yeah, I think this is a perfect transition into what I was hoping to talk about, which is... there was a moment where he was talking about Steve Jobs and the iPhone, right? And he's like, he wasn't like, "Hey, do you think it'd be cool if maybe you guys might want..." none of that. It was like, "Hey, check out this amazing tool that we built that's gonna change your lifeLesley Logan 23:07  Yeah.Brad Crowell 23:07  radically," right? And he said, so he was talking about confidence, right? And there's a difference between polling your audience and getting feedback, and how do you present the thing that you sell or do, right?Lesley Logan 23:21  Absolutely certain that there were NDAs signed of people who were looking at the iPhone before we got it. Brad Crowell 23:27  Yeah, but Julian pointed out that you have to be confident enough that the universe will present you what you need when you need it, riht? Lesley Logan 23:35  Yeah.Brad Crowell 23:36  And that is a scary thing. That is the "leap and the net will appear" kind of approach, right? And obviously, that's definitely something that gets severely tested, and Julian acknowledged that, for sure, especially when you have financial needs, and the wrong clients are coming through your door, but saying... y'all were talking about clients, and the clients that will stay with you for the long haul or not, right? And it's always a scramble at first, like we'll take anybody who comes in the door, but what if our messaging, like we were just talking about, was attracting the correct person who we want to serve and is excited to get the transformation? Yeah, they're going to stay with you way, way longer. And I am... I don't know if you picked up on it if you listened to the interview, but I was so proud because we had a bunch of agency members fill out his big questionnaire, and he compared agency members' stats against the industry stats. And what he said was that agency members retain their clients longer. Yeah, and I was really, really excited to hear that.Lesley Logan 24:49  Yeah and it's because our Agency members, even their process to become a client of theirs sets them up so that they're not getting these crazy wackos that just want to bounce from place to place. They are actually set up to make sure that they are the right client, they're advertised in the right place. One of our members is actually changing her website to being specifically their Pilates studio for women over 40.Brad Crowell 25:15  Cool.Lesley Logan 25:15  Right? Because she's like, "I'm tired of getting calls from 20-year-olds who are comparing me to this other studio over here. That's not what we offer. And even if they can't afford my intro offer, they don't like the classes because they're not for Pilates princesses." And it's like, right. So, there are women who are fucking tired, like, "I want to go to Pilates, but all these Pilates princesses are pictured." And so this client of ours has women over 40 pictured. That's going to matter so much to them, right. And so I am so proud of our agency members. They have solid businesses, and you have a business you can depend on, you're not going off what the trends are. And I really think that right now the Pilates bubble is bursting in several ways. One, Hailey Bieber just announced that too many studios are out there, and they're crappy teachers. Hailey Bieber wrote this. And then The Guardian did an entire article about how people are getting hurt all the time doing Pilates. And here's the thing: if you were doing real Pilates, you could not get hurt if you were actually ready for the exercise that you're doing. Most of the time, people are getting injuries because they're in large group classes that are not on real reformers, and or their teacher was not trained thoroughly enough, and so the teacher's boss is all about how fun the class is and how entertained and how packed the classes are versus the results that they're getting. And I think Julian would back me up on this. Going back to the transformation you want to have and the investment you have to have: I have to get you that transformation, which means you have to show up, but I have to have the teachers that are quality. And so I actually think between the recession that we are all expecting to show up and the fact that people are not going to see the results they want by studios where the people aren't trained fully.Brad Crowell 27:04  Yeah.Lesley Logan 27:05  I do see the pendulum swinging now. How far is it? It's not going to swing that far if you are a solid studio that truly knows what you're doing and why you do it, and you're not begging people to take class for you by offering it for free, but instead you're like, "If you want to participate here, here's how often you have to come, here's the transformation we can provide you, and here's how we do that." You come every other week, I can't get you shit.Brad Crowell 27:26  Yeah, and being real with them. That's where that confidence comes into play, having the confidence to know that the universe will present you what you need when you need it. I remember trying to convince clients, I remember how much time I spent trying to convince clients that we were the right agency for them, or coaching group for them, or web development company for them, or whatever. And it always felt like I'm really good at that, but then we would land a client and they were just the fucking worst client. They never delivered the photos that they said that they had, or they never gave me copy, and so ultimately I'd start this project, we would take a deposit, start the project, and then get stuck, right? Or we would have clients come in, they'd pay us one time for coaching, and then they would never participate, and then they would disappear. And that just felt like such a waste of effort on both our time and theirs.Lesley Logan 28:25  Totally.Brad Crowell 28:26  That time payment didn't feel worth it. It certainly wasn't satisfying. We didn't help them, right? And so.Lesley Logan 28:31  It's also why we've even changed how agency operates now, because it definitely is only attractive to people who are willing to actually do the work.Brad Crowell 28:39  Yeah.Lesley Logan 28:39  You have to do the work. You can't just do calls with me or Brad every quarter and whine and whatever, and then go, "Well, I got this action, I can go make a checklist, and I can feel like I did something new." No, Agency now requires you to ask a lot of questions, put your problem in there, go watch a course, come to an office hour, ask which course to watch, ask what next steps to take, like, you actually have to do the action. And the reason I love that more, even though it's definitely not a sexier sell, is that what we do actually fucking works. I know that, and the people who've listened to us have been with us for years, and when they do the work, it works. Period, end of story. And we recently were at an event, and I saw one of our ex-Agency members who paid because they wanted the transformation, but didn't want to do the work. And then this person would also do the things I said not to do all the time, and then they would come back with a problem. And it's like, "Okay, with the contract you've already signed, there's not a lot I can do, because you made a contract without asking our opinions, and then you signed it." And that person is like, "Yeah, I've just been so overwhelmed, and I'm closing these two studios, I'm doing this, I'm just downsizing a lot." And I just wanted to go, "I fucking told you." Yeah, but here's the thing: I have courage and conviction in how we coach and who we are for, and I know what we can do with people who will do the work. And that means, though, you have to also have courage and conviction in what you offer as a studio. And if that means telling someone, "I actually don't work with clients who are in and out every single week, unless they're gonna do homework, and if you're gonna do homework, it means you have to do it three to four days a week." You have to tell people, "I just don't work with those people, because I don't want to take your money, that's dirty money." Any studio that takes your money and tells you that they can get you what you want, and you're only going to come in once a week or every couple of weeks, is lying to you. If you educate people on that, I'm telling you, you will get a great client. And here's why I can tell you this with my own courage and conviction, with another story: I used to sell a teacher training program for Equinox, and I would always ask people, "Where are you in your research process? Oh, I'm the first person you're talking to? Great, let me explain to you how training programs are not apples to apples. Let me explain to you what it is that you need to be looking for, what questions to be asking." By the way, these are all in my book. "What questions to be asking, what you need to be experiencing, what these things are. When you go and look to other places, I want you asking these questions, because if they don't have answers that work with your life, it does not matter the price, you will be stuck. So I can tell you right now, based on the local programs that I know that exist, we are more expensive on paper, but here's where we solve a lot of those problems. Why don't you go back, do your research, call me back, let's do another thing." I could follow up with them, and there'd be people who say, "You're too expensive, that's too much time, I can't make blah blah blah." And then they would come back and they'd sign up, because they would go do the research, and they would realize that on paper, while we're more expensive, we actually have more things. So you have to have that with people, because if someone's gonna price shop, they're gonna price shop, but I can tell you why. "Oh, well, we're more expensive than them because we're three people, not 12." Hello, educate them. They don't know.Brad Crowell 31:53  Yeah, they don't know. Lesley Logan 31:55  So you're getting resentful of them, but they don't know what they don't know. You have to say.Brad Crowell 31:58  Yeah can also say something like, "Our teachers have 600 hours of certifications under their belt," or something like that.Lesley Logan 32:04  Yeah, when people would do that when we were at the studios, like, "Oh, well, this is more expensive than the Pilates across the street." "Yeah, well, those teachers can only teach on one item, they can only teach on a Reformer, and that's all they're trained on. These are comprehensively trained teachers. These people did at least nine months to a year of training, they spent $8,000-plus, and they have access to all this equipment to get you the goals you want. But if you have to go off of that investment, I get it, go do it over there." Anyways, well, I could keep talking for hours, but we should get to the Be It Action Items, because clearly, I love Julian's data, and I love that we can help people. Knowing what the data is really helps us understand where they are in their business and what they have to focus on. Because you're not going to focus on new clients and retention at the same time. If you have great retention, you don't need new clients.Brad Crowell 32:51  Right.Lesley Logan 32:52  You know, you don't need as many anyways. Okay.Brad Crowell 32:54  Yeah. Well, stick around, we'll be right back. All right. So, finally, let's talk about those Be It Action Items: what bold, executable, intrinsic, or targeted action items can we take away from your conversation with Julian Barnes? He said on client commitment and transformation, Julian said that the first step in the transformation is transforming your daily routine. He emphasized that people need to adopt a new routine, one that says, "I'm coming on Tuesday morning, Thursday after work, and Saturday morning. I'm committed to this change," right? For studio owners, you are more likely to be successful if you present a prescription that gives your client the opportunity to adopt a new routine from day one.Lesley Logan 33:41  Yeah.Brad Crowell 33:41  Right? Like, think about it, if you've got a person coming in the door and you try to get them to make a change, let's say you've had a client for a really long time, and then you try to get them to make a change, do they make the change? Very rarely, right? People get annoyed at change, they get frustrated at change, they like what they like, they like what they have. But if you set that precedent right out of the gate, this is how people get change here.Lesley Logan 34:08  Yes, right, I love that. Well, also, I had a client who was always late, and they'd always apologize, and I had a client before them and after them, and I never gave them more time, and they weren't asking. I said, "Hey, don't apologize to me. This is on you. If you only want a 45-minute session, I have no problem with that. But if you want the full session, you have to ask yourself why you don't feel worthy enough to have a full session so that you can figure out how you have to leave work early. But that's the change you have to make. It has to be based on what you want, it can't be on me." And you know what? She was never late again.Brad Crowell 34:41  Yeah, it's a great example, because what Julian said, which I thought was kind of snuck in there again, he said, "Keep your power."Lesley Logan 34:52  Yeah.Brad Crowell 34:53  Right? We have power. The power is that we are the authority figure, right? And I mean, not in a tyrant kind of a way, but you can say to someone, "This is how it works here, this is how we see people have success here, and this is what we recommend for you."Lesley Logan 35:10  I think we'll just go into my action takeaway, which is like, if you're actively listening to what they have to say, you literally hear what they are, and you use those words, and you connect them to how your services are offered, then you have to step into the authority, because they came to your house.Brad Crowell 35:26  Yeah.Lesley Logan 35:26  If this person came to your house, and you are a "no shoes in the house" person, would you just go, "I guess I'll let them wear shoes"? No, this is a no-shoes house, right? It's a no-shoes house. So, if you are like... I always tell people, take my shoes off, we don't, but you're the person who does, how come you can't be that at the business where you actually are an authority? This is where, I think a lot of people have doubt about the benefits that they can have, because they themselves have forgotten their own practice.Brad Crowell 35:53  Sure.Lesley Logan 35:54  And they themselves have not made any clients actually have consistency, and so they're not actually having the benefits to back up their power. But you have 100 years of Joe Pilates's work working to go off of. So if you are a new teacher, you have 100 years, literally 100 years. This is the year, this year is 100 years that he came to the United States to go off of this, and then you go... I'll give you the advice that I was given, and we'll wrap this up. My first week as a teacher at a studio at Equinox, this teacher said to me, "The best advice they can give you is to get one client and make them your own, like, make them obsessed with you, and you'll have all the clients." And I made those clients obsessed with me, and they did start getting results, results that they weren't getting with their other Pilates instructor, because I got them from... right, because that other Pilates instructor let them come and go. So, please, I was like, "Nope, you have to make up that session you're about to miss next Sunday. I'll see you on Friday. Let's do it. Let's go. I'll make the time." And it's because, one, I need the money, but two, I listened to that advice, and that advice gave me conviction and authority to sit here today and tell you, if you make people be consistent, they get results.Brad Crowell 37:05  Yeah.Lesley Logan 37:06  So be the boss. They came to you.Brad Crowell 37:08  Yeah, they came to you. Don't give away your power.Lesley Logan 37:11  If you need help with that, if you need these pep talks, you should just go to agency.Brad Crowell 37:15  Yeah, this couldn't be an easier segue here. Lesley Logan 37:19  I mean, so profitablepilates.com/agency go there. We have for sure, at the time that we're recording this, one amazing way to work with us. It's quite possible the second way, which is a secret, is available. I'm not sure.Brad Crowell 37:31  It's possible.Lesley Logan 37:32  possible. And if you don't see it, then you book a call with Brad, and you ask him which one is best for you and what's going on there. But we can help you. We can help you.Brad Crowell 37:40  We can certainly support you with these things.Lesley Logan 37:42  Yep.Brad Crowell 37:42  And you can keep your clients longer, too.Lesley Logan 37:44  Yeah, you get all the benefits that our clients get.Brad Crowell 37:47  Yeah.Lesley Logan 37:47  And also, guess what? You get a predictable, boring business, which is so nice. Go be entertained by your streamers, not by your business. Okay, life's stressful enough. I don't need an up and down on my business to be what's going on, what I'm going my vibes off of. Okay, I'm Lesley Logan.Brad Crowell 38:04  And I'm Brad Crowell.Lesley Logan 38:05  Thank you so much. I hope this was fun. It was an interesting deep dive into the industry, and Julian, his company does some really great work that is on the data. So, BFS is the company. We'll put the links in the show notes. Share this with a Pilates instructor friend who needs to hear it.Brad Crowell 38:21  Yeah.Lesley Logan 38:22  And until next time, Be It Till You See It.Brad Crowell 38:24  Bye for now.Lesley Logan 38:26  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 39:08  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 39:13  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 39:17  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 39:25  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 39:28  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Broker technology is moving faster than ever, but as the industry shifts from experimenting with new tools to putting them into practice, how can brokers build a tech stack that actually supports their business? Join Broker Daily's Julian Barnes and broker coach Jason Back as they unpack the next phase of broker technology, from getting more out of your CRM and cleaning up client data to APIs, integrations, and the increasingly connected systems shaping the industry. With new solutions emerging at pace, the pair explore how brokers can identify the right technology for their business, turn innovation into action, and build a digital backbone capable of evolving alongside their brokerage.

Plenty of Pilates studios look successful from the outside. The numbers tell a different story. In this episode, Lesley Logan sits down in person with Julian Barnes, co-founder and CEO of the BFS Network, the boutique fitness industry's market intelligence company behind the annual State of the Industry report. Julian brings the data from 500-plus studios across 46 states. Lesley brings the how. Together they break down the five numbers that separate a real business from an expensive hobby, and what it actually takes to keep clients for years instead of weeks. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:The five KPIs that profitable studios track every month.Why referrals still beat social media for new leads.How to structure an intro offer that converts.The objection scripts that turn a maybe into a yes.Why holding clients accountable is what kills churn.Episode References/Links:BFS Network – bfsnetwork.comBFS Pilates Studio Benchmarks Report - BFSreport.com or BFSpilatesreport.comFacebook https://beitpod.com/thebfsnetwork https://www.facebook.com/thebfsnetwork?mibextid=wwXIfr&mibextid=wwXIfrSubmit your wins or questions - https://beitpod.com/questionsGuest Bio:Julian Barnes is Co-Founder and CEO of the BFS Network, the premier growth accelerator and market intelligence company in the beauty, fitness, and self-care industry. He leads BFS' CEO Network — the premier peer-to-peer leadership network for multi-location, multimillion-dollar operators who are building to scale — and serves as Managing Director of the Global Leadership Council, whose members collectively operate more than 10,000 locations worldwide. He also serves as an Outside Director for a global fitness brand. Barnes created NYU's Institute in Entrepreneurship & Small Business Management and served on the US Tennis Association's Investment Committee, which managed a $200M portfolio. He holds a BA from Tufts and a JD from UNC Chapel Hill.If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Julian Barnes 0:00  You have to be confident enough, both in your own abilities and that the universe will provide for you the right way. You have to be confident enough to say no to the wrong person, so you keep space open for the right person, as you said, and you have to be confident that the universe is going to bring that right person to you.Lesley Logan 0:24  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 1:05  All right, Be It babe. This is really for my Pilates studio owners and teachers out there, people who want to open a Pilates studio. We are going to get deep in numbers, and you're hearing me talk a lot about my thoughts about the Pilates industry and how you are going to have a profitable Pilates business. So it's kind of fun. If you've never heard me talk Pilates business, and you want to hear my thoughts, you can. For those of you who are Profitable Pilates members, you're going to hear some of my favorite things to say, and I think you're going to be really impressed with how amazing your studios are doing compared to others. But also, I think it's really important to know what the stats are. What is going on in the Pilates history? It is changing. There are a lot of studios, but are these studios actually as successful as they look? Lesley Logan 1:28  So, I think this report is really fun. If you watch it on YouTube, you're gonna see the visuals of these numbers. If you're like me and need to see them, you can watch it there. We'll also have everything in the show notes and in the blog as well. You guys are awesome. Here is Julian from the BFS Network. Lesley Logan 1:43  All right, loves, this is gonna be fun. You guys get to hear me in my own element, probably a little more behind the scenes of what we do with other businesses, but we have an incredible guest here. We'll talk a lot of numbers, so if you're a visual person, you might want to watch this on our YouTube channel. Julian from the BFS Network, you are here. Hello, tell everyone who you are and what you rock at, because they're going to want to know.Julian Barnes 2:18  Lesley, I am here in your home studio in Las Vegas. This is not Zoom. This is.. I could touch your high five. Here we go. There we go. Awesome. Hello, everyone. My name is Julian Barnes. I am the co-founder and CEO of the BFS Network. I am based in New York City, here in Vegas to hang out with my good friend Lesley and Brad. We are the BFS Network. For today's conversation, the most important thing I'm going to share is we are known as the premier market intelligence company in the boutique fitness industry. We publish the State of the Industry report, which is the annual report, which is the most comprehensive report in our industry. A lot of data, a lot of KPIs, a lot of metrics, all focused on showing what profitable studios do. So I'm here today with Lesley, and I'm going to share some of the numbers, and she's going to tell us how to achieve those numbers.Lesley Logan 3:13  Yeah, I'm excited. Let's go, let's do it. I'm a visual person, so I'm glad you got a visual for us.Julian Barnes 3:18  So the first thing I want to just talk about is who participated in the survey. In addition to the Profitable Pilates community, this survey has been conducted over the last 18 months, 500-plus studios worldwide. Most importantly, it is the overwhelming majority, 89% of the studios that participated in the survey have three or fewer locations, and most of them have one location, individually owned, self-financed, no private equity, no investor. So we're talking about just the regular studio owner who bootstrapped and saved, and maybe borrowed from the bank to open, that's who's in here. There's no Solidcore in here, there's no Barry's, there's no SoulCycle. And if there are some independent Club Pilates franchisees, they're individually owned, they're not big corporate, so that's.Lesley Logan 4:17  Not one of those people who owns 75 or 100 sharing. Yeah, yeah.Julian Barnes 4:21  Exactly. All right, so that's who's in it. Also, there's broad geographical distribution of the survey, meaning 45% of the responses came from cities with a population of half a million or more, 45% came from cities 50,000 to half a million, another 10% are rural areas less than 50,000, 46 out of 50 states, so we have geographic representation, we have market size representation, one, two, and three locations, no PE, no investors, so we're talking about the average mom-and-pop small studio everywhere in this country.Lesley Logan 4:57  Okay, you know I'm gonna want to have dinner where the four states are, so we got a find studio close to. Julian Barnes 5:01  It's like three S's. No, three N's. So it's North Dakota, Nebraska, and I forget the other two.Lesley Logan 5:08  Okay, I have a really great city for you, Nebraska solo owner, really pretty incredible, open for over 20 years. Julian Barnes 5:13  That's what we need. Okay. So that's who we're talking about. The way we're going to rock today is talk about the BFS scorecard, which is six KPIs. I'm going to share with the listeners, all of you, the six KPIs that profitable studios track, and I'm going to tell you what those KPIs are. And then we're going to come back, and I'm going to ask Lesley how and what a studio should do to achieve those KPIs. So, I am the "what" today; Lesley is going to be the "how."Lesley Logan 5:49  Yeah. So, for those of you, this is how it was explained to me, and I think this is a lot of fun for my peeps to listen. He's gonna be that Steve Kornacki at the big board, and I'm gonna come in as Rachel Maddow or Chris Hayes. I mean, obviously I watch a news channel, so there we go. So I'm gonna come in with my opinion and my punditry.Julian Barnes 6:07  You don't have blonde hair, so you're not that other channel.Lesley Logan 6:09  I'm not. Also, these are still my cheeks, my lips, my eyes.Julian Barnes 6:18  All real, keeping it real. Okay, so KPI number one is number of leads per month, and Profitable Pilates studios generally are generating somewhere between 10 to 50 leads per month. The number one response is more than 50 leads, so 30% of the respondents generated more than 50 leads, and then the tie for second was less than 10 leads per month and 10 to 25. Less than 10 was 20%, 10 to 25 is 21%, so that's basically a tie. I don't know for sure, but if I had to guess, the studios that are generating more than 50 leads a month are probably mat Pilates with larger class sizes, and yeah, they need more leads.Lesley Logan 7:09  I think anytime you need more leads, it's probably better having more class-based classes. Yeah.Julian Barnes 7:13  Exactly. And so the studios with less than 10 or 10 to 25 are probably more of the Reformer.Lesley Logan 7:19  Yeah.Julian Barnes 7:19  So number of leads per month is the first metric to track. I'm going to run through these quickly, and then we're going to come back. Okay, so the first KPI is number of leads per month, and the highest response was more than 50 leads per month. 30% of the Profitable Pilates studios that we surveyed generate more than 50 leads per month, and I would imagine that the majority of those are Pilates mat classes, where they have more people in seats and bigger studios, and they need to fill classes. Tied for second was less than 10 leads per month and 10 to 25 leads per month, and that is between 20 and 21% of the people who completed this assessment selected less than 10 and 10 to 25. So number of leads per month is the first KPI that we're going to talk about. Second KPI is the conversion rate, and let's see if I can do this, because I'm not an idiot, is what I told you, right?Lesley Logan 8:19  You're doing great. So there we go.Julian Barnes 8:22  Conversion rate of leads to first-time visitors. I can't wait for Lesley to break this down, but it's one thing for someone to email you, to DM you, to IM you to say, "I'm interested, send me more information about your studio." It's another thing for that person to actually walk in the door, and so conversion rate of lead to first-time visitor, Profitable Pilates studios are converting at more than 30%. 54% of the Profitable Pilates studios are converting at more than 30%. So think about that: for every 10 leads, the best studios are getting three of those 10 emails to walk in the door, right? So, conversion rate of leads to first-time visitors. Now they came, they took a class, they bought the intro offer. The question is, what percentage of those people made a second, bigger purchase? They already purchased the intro offer. I like to think about it like this: you go to a restaurant the first time and you have a nice meal. My question is always, am I going to come back? And especially if you bring a friend with you, maybe it's your favorite restaurant, and you bring a friend with you to your favorite restaurant, and you pay for the dinner. The question for your friend is, did you enjoy your dinner, and did you enjoy your dinner enough that you would come back and pay for it? That second purchase, same thing applies with studios, so they bought the intro offer. Did they come back? And Profitable studios, 55% of Profitable Pilates studios convert to a second, bigger purchase more than 30% of the time. So see how small these numbers get: for every 10 leads, three walk in the door, and of those three that walk in the door, only one is making a next purchase. So Lesley's gonna break that down. She is chomping up the bits, waiting for me. Lesley Logan 10:13  I can't wait. Julian Barnes 10:13  All right, so those are the first three KPIs. Okay, so the last two KPIs we'll talk about are average member lifetime value, which is how long they stay, and so the largest category for Profitable Pilates studios, 28% of Profitable Pilates studios have a lifetime value greater than two years. The good news is, hence the name of Profitable Pilates, that 71% of the Profitable Pilates studios that completed this assessment have an LTV of more than two years, and that's really important. I'll let Lesley weigh in on why that's important, but the number is more than two years. You want to be an LTV more than two years. Julian Barnes 10:56  And finally, the last KPI we're going to talk about today is churn, and churn means how often your members leave and you have to go refill that spot. You can't grow if you're constantly replacing someone in your studio. So Profitable Pilates studios, 43% of profitable Pilates studios minimize churn to less than 5%, but here again, the Profitable Pilates community that Lesley runs, 71% of the people who completed this assessment have a churn less than 5%.Julian Barnes 11:31  So let's recap. The five KPIs are number of leads per month, converting those leads from lead to first visit, converting the first visit to a second purchase, assuming the first visit is an intro offer, second purchase, then how long do they stay, and do you retain them by minimizing churn? Those are the five KPIs. That's what Profitable studios do in the Pilates sector. Lesley, now tell the people.Lesley Logan 12:02  Oh my gosh.Julian Barnes 12:03  Tell the people, Lesley, what they're supposed to do to achieve these numbers. How do they get these number of leads per month?Lesley Logan 12:11  Okay, so here's a really great... I just want to say I'm really proud of the people who filled this out, because my goal has always been for the people we coach for the long term. I'm like, your business should get really boring, like it should get really predictable. My goal is that some of our people need one lead a month because they actually don't have room, and they're actually referring out to other businesses in the area. That obviously is more of a smaller studio that doesn't have large group classes, but that is the absolute goal, because it's better to be entertained in your life, your business should not be so entertaining. Lesley Logan 12:39  So what I would say is, for studios to have a really great conversion, if you don't know how many leads you're getting a month, that's important. You got to start there, and you want to know where they're coming from, because that really does help you understand where you're spending your time marketing. Everyone tries to sell you to the moon and back that you should be on social media. You might not need to be, depends on your community, right? Depends on how many people are there, and depends on how many leads you need. I know that sounds crazy in 2026 that I would tell someone that it's not about social media, but it's not, more and more people are not necessarily trusting what they're seeing on socials because of AI and things like that. So, you really want to have an amazing network of clients who love you, who refer people out, so you're getting strong, solid leads, because those are gonna be the ones that actually come in over just reaching out to see what's going on.Julian Barnes 13:22  You just said something I want to jump on. I didn't mention it, but we also asked studio owners what was their most effective lead gen tactic. You want to guess what that answer is, Lesley?Lesley Logan 13:33  Referral.Julian Barnes 13:34  By far, in every modality.Lesley Logan 13:39  Yes. And here's what people.Julian Barnes 13:40  It's two to one, like it wasn't close. And again, these are profit, not just Pilates, all modalities. The number one lead gen tactic is referrals. So when you said people don't trust what's on the social and socials, what do people trust?Lesley Logan 13:56  They trust their friends.Julian Barnes 13:57  They trust people they know, people who they know, like, and trust.Lesley Logan 14:00  So here's the thing: if you are a new business right now, or you need people right now, if you're spending all of your time marketing yourself through stuff online and buying ads, that's one way to do it. And you will get people. I'm not saying that doesn't work, but you will get more people quicker if you actually tell the people who know, like, and trust you, whether they're clients or not, "Here's what my studio does, here's who we help, here's how we help them. Who do you know?" If you say, "Who do you know?" it opens a loop. You open a loop, people aren't likely to say, "I don't know anyone," because they'd have to think about that. But if you say, "Who do you know?" it opens this loop, and they start being aware of it. And if their friend's like, "Oh, my shoulder hurts," they go, "Oh, I just heard about the studio down the street." People will refer you people, and those are the people who actually come in, more likely than not, than someone who's just cruising the internet and filling out the contact form. Whoever fills out the contact form, honestly, it's whoever gets to them first and doesn't bug them.Julian Barnes 14:49  Let's take the people behind the scenes for a second. Before this call, we were chilling out in your backyard, and is it safe to say that we have some fundamental disagreements about how studios actually operate some things, right?Lesley Logan 15:27  I think that's okay, though.Julian Barnes 15:36  I wanted them to know that the things you and I agree on are the most important fundamental aspects of running a business. The things we disagree on, I say they're on the fringe, they're just a matter of choice. But this, having referrals, know, like, and trust that, it is tested over time.Lesley Logan 15:26  Yeah, I mean, it's so true. And also, it just makes it a lot easier on you if you need clients today. You opened the studio recently, or you hired a new teacher, or you opened some new classes, you need people to fill those seats today, you will always have a faster rate of transitioning them into clients if you're going to your community and the people who trust you, because they will talk about you, they will have a trust transference. If you are waiting for people to fill out your contact form, then it's like, well, they wanted you at 11:00 PM last night while they were watching someone on some TV show doing what they thought was Pilates, so they reached out, but now it's 8:00 AM or 9:00 AM in the morning and they're at work. Then it's like, "Well, I'm too busy this weekend," so you got to get people when they're excited. Lesley Logan 16:07  If you have a 30% conversion rate from the lead into coming in, that's great. I actually don't think that that's a terrible... I think if you have higher than that, you are doing great, but if you have lower than that, that's where I have concern. I feel like 30% feels very fair. Where I want you to really look at is from that, when they come in, if you have a lower than 30% conversion rate, you really do have an issue, because the numbers just get so small, and you're actually just wasting a lot of time. You're working really hard. And so I think this is where you, as an owner, need to look at what your onboarding experience is. How are you setting people up? Are you getting them with the right teacher? Are you the only person who's teaching them? Then it really is on you, what's going on?Lesley Logan 16:47  And this is where I think a lot of people make mistakes, because they try to sell Pilates, or whatever the modality is. People actually don't want to buy process; they want to buy the transformation, they want to buy the passion from you. And so this is where, if you're a studio owner and you're not the one who's doing these intro offers, they're going into a class, or they're going into another teacher's experience. You need someone who's got passion and actually can read the person, because you have to take what their goal is and what you offer and show how they get there. Nobody wants to hear, "Oh, you're going to buy the four-session-a-week package," because that's, no, that's a process. They want to buy in on the belief that you have that you can get them to where they want to go.Julian Barnes 17:24  You just said the magic word, and I don't know if people really heard you or want to go back. You said they want to buy the what, starting with the letter T?Lesley Logan 17:34  Oh, the transformation.Julian Barnes 17:35  Say that again.Lesley Logan 17:36  The transformation. They want the transformation, they want the end result.Julian Barnes 17:38  I like to say that there is no transformation without the transaction. There is no transformation without the transaction. So you have to ask the question, why are you here, and you have to actively listen to what they say, and then be prescriptive in your answer to the question. Okay, so you want X, Y, or Z. Great. Here's how you're going to get that: two times a week, three times a week. You're going to take this class, that class, this class, etc. You're going to give them a prescription, just like a doctor would give you a prescription, and tell them when they ask what does it cost, you reframe it. The investment for you to achieve your desired goal is going to be one of time and money. The time is twice a week or three times a week, and the monthly investment for that is going to be X.Lesley Logan 18:29  I agree so much, because if you can actually get them to understand that this is a tool to the transformation, and they can make that transaction, and you break it down, you can also be honest with them, and this is where trust is really built. Some people are going to come to you with goals that are not in alignment with what you do. If you actually tell them... for example, in Pilates in LA, every single person wants to lose five pounds, and it's like, "Well, here's what we know about science. Science would say, if you want to lose weight, it's a few different factors, and any fitness is part of the journey, but it's not the tool." The actual tool, especially if you're serving women, is: what are your hormones like? What are you eating? And then you can go from there. But if all you do is work out to lose weight, you might lose a couple pounds, you might change the metabolism you've got, but it's actually not going to get you to the goal. Lesley Logan 19:20  And so this is where it's really cool for people, and this is what I coach people on their first-time sessions, is find out what they're there for, and then tell them you can or can't help them. So I would always say, "Here's how Pilates is going to be part of your journey, here's what we can't do, but here's what we can do." First of all, most people are lied to so much, or sold a bunch of smoke and mirrors, that they actually will like that you told them that. They might not buy from you, they might go to someone else, or they might try something else and come back, because they actually believe and trust you. I really do believe in being authentic here. And then when you're teaching the sessions, you need to actually tell them, "Here's why I've chosen this exercise for you, here's why this exercise is going to hit your goals." That's what people don't do, they just keep talking about Pilates this, Pilates that. Pilates is now on every corner, so maybe that worked in the 1990s or might have worked in the early 2000s, but it doesn't work today. You actually have to say, "With my eye, I'm seeing your shoulder is doing this, and you have back pain, and so what I'm seeing is because of this imbalance, you're gonna have back pain until we get this balanced. So, here's these three exercises we're going to do, and they're going to help you with this." You have to actually tell them, take them behind the scenes. I like to say that their first sessions, their intro sessions, are like going to a buffet. They get to see all the different options, and you're going to talk about all the different options, and then you're going to prescribe them, like Julian said, like, "Hey, okay." First of all, I never say, "Did you like that?" You got to just go with confidence. You're like, "Thank you for letting me teach you," because that gives gratitude, it lets them know the session's over, and then you go into, "You said you wanted this. Here's how we're going to get there. Here's the process." Julian Barnes 19:20  Here's the roadmap.Lesley Logan 19:20  Yes. And then if they're like, "Whoa, that's too much for me." If you go through all the investment and all the time, and they're like, "That's more than I can spend right now," you can say, "I understand. We can take a little longer; instead of coming three times a week, we can do two times a week, or we can do this and this," but you have to actually help them find a way. I get it, some people don't work out, so that's not even the money, it's the actual going from zero times at the gym to coming three times. You're asking a lot, so this is where you have to be honest, and this is where I think our industry really needs a little kick in the pants, and a nice one. People that are with me a long time have heard me say this: if you aren't going to hold people accountable to their goals, you're going to become a to-do that they move around all the time.Julian Barnes 21:28  1,000%. And remember, they came to you. You didn't go find them.Lesley Logan 21:34  Yeah.Julian Barnes 21:35  Even if you did, even if you went to the local farmers market, you didn't force them to give you their email. Lesley Logan 21:40  Yeah.Julian Barnes 21:40  They gave you their email. They walked into the door. You have to ask them why they walked in, and you have to actually listen, so you can connect what they said with what you're going to say. You know what you're going to say, you know what your packages are. The question is, can you connect your packages to the goal they told you they want to achieve? It is not about giving permission, you are the person in the position of authority.Lesley Logan 22:09  Well, that's the thing. You just said you are the person in the position of authority, and that's where people don't see themselves.Julian Barnes 22:15  Retain your power.Lesley Logan 22:16  And so when people come to us, I have to constantly remind them that you're so worthy. If you have people who are late canceling and you're not charging them, I promise you, you're losing that client. That's not a client you want, by the way, but it's also you're losing that client because when push comes to shove. Julian Barnes 22:31  They're not committed. Lesley Logan 22:33  Right. When their budget has an issue, when something comes up, they're like, "Oh, I'm going to cancel my Pilates," because they're not actually seeing results, because you didn't hold them accountable to get results. I think this is where people really have to actually remember there is such a thing as you being in relation to them, and there is a camaraderie, but you're also the expert. They came to you, and the only way that they can exchange the energy is to pay you that worth, but you have to hold them accountable so that they get those results. And when you get them the results, that's why you don't have churn, that's why your churn is so low, and that's why you'll have clients for life. And by the way.Julian Barnes 23:05  We're gonna come back to that. Lesley Logan 23:05  Okay I just want to say, I think a lot of people go, "Oh, this person came to me, I hope they like me." You can't be like that if you want a business that actually works and doesn't stress you out at the end of the day. You have to actually have the authority, because you are the expert. They don't know.Julian Barnes 23:21  You have to be a little bit like Steve Jobs. Steve Jobs said you don't ask the customer what they want; you tell the customer what they need. None of us raised our hand and said we want a phone, remember the Blackberries and the Treos, and we want a contact management thing, we want to surf the web. No one said, "I want that." He presented it to us and said, "Here, isn't this cool?"Lesley Logan 23:45  Yeah, right. I think that's where, I understand some people's first-time sessions are in a group class. I would argue that that's a harder way to sell things. I would absolutely say, if you are a class-based studio and you want to have clients for life, you should have some sort of onboarding that allows them to be either on their own or in a very small group of other people who are also on an intro, so that you can actually find out why they're there and actually tell them how these exercises on whatever equipment you're teaching them actually help them reach their goal. Because if you just put them in a class with a bunch of other people, first of all, they get lost, and the experienced people get annoyed if the teacher keeps teaching to the newbie. You're going to lose people; they're going to start going, "I'm not getting challenged here, I'm going to this studio over here." So, I really do believe in an onboarding journey. And, of course, people are going to say, "Oh, this studio over here will let me in." Great, you should go to that studio that doesn't have any worries about you getting hurt and doesn't want your sessions to be personalized. No problem. I understand you want to get started. I actually believe in villainizing a little bit of the thing that you are not doing, so that you can actually tell people, "Here's why you wanted to work with me. Here's why you want to trust me, because I actually care about why you're here, and you're not just a number on my Reformer, you're actually a person whose impact I want. I want you to have the transformation you wanted." But I also think when they're in that first session, whatever it is, a week or a session, I really do think if you don't tell them what you're seeing in their body that's keeping them from the goal they want to have, you are missing out on an opportunity for them to understand how smart you are and how much of an expert you are. If you tell me that you want to have better posture and I'm seeing that your hip is up to one side, you have to tell people, "Oh, I noticed this, no wonder your posture is having problems. So here we're going to do these exercises." I always said this, but I think it's really where people miss out. This is where teachers keep it to themselves and they actually don't tell the client what they're seeing; they just pick exercises, but the person doesn't know why you're picking that. So, you have to peel back the curtain, so that they can see that you're in there with them, you're a partner in this journey, and you're gonna hold them accountable to hitting the goals they want, and then when they hit those, you're gonna set new ones.Julian Barnes 25:40  Right. All right, so let's talk about KPI number three: percentage of new visitors who purchase a membership or a bigger package. So we're talking specifically about people who purchase the intro offer, they finish the one week or the two week or the one month, whatever the intro offer is, they finished that. Did they pull out their credit card and make a second purchase? What should studios do, owners, and instructors do to increase the probability of a yes?Lesley Logan 26:11  I love this question so much. I'm going to take us back a little bit. So I want to go back to the intro offer. You need to pick an intro offer that actually fits the goals you need. If you need a lot of clients, the intro offer needs to be very simple, very easy. I wouldn't even give people two weeks, I think that is crazy nonsense. I also don't like free; I think you have to charge. It's very hard to go from zero to whatever you're charging. So, I would say if you need clients yesterday, you're doing a single-session intro offer with a very much hands-on experience, where someone is told, you find out what they need in an interview style, and then a concierge style at the end about what's going on. That's what you need. If you don't need a ton of clients, then your intro offer can be a little longer, and can actually be a higher need to say yes, meaning instead of doing a private session and the intro offer is $60 for one session, it might be $180 for three. That obviously is going to get rejected more, because it's a bit more. "I don't know if I want to spend $180 on you, I just met you, I don't even know you." But you don't need a lot of people, so you're like, "I only want the best to come through," right? So you really want to make sure you're picking that. Now, obviously, the higher the intro offer's time and money commitment is, the more likely you're actually going to have a second purchase if they do it in a condensed form of time. That's why I disagree with two weeks or one month, I really do, especially for in-person. I think you want to keep things quick, because when that dopamine high is happening, that's when they're more likely to buy. If it's three sessions that they can take over three weeks, good luck, because they only felt the high in the moment when they drove their car home, they actually didn't get the benefits. But if it's three sessions in one week, you're more likely to get that second purchase. You want people to feel the benefits, because let's be really honest: Joe Pilates has a quote that everyone likes to use, but they don't finish the sentence. "In 10 Pilates sessions, you feel different. In 20 sessions, you look different. In 30 sessions, you have a whole new body." But they don't finish it: "If you come three to four times a week, or your money back." That's what Joe said, that's what his ad said. If you're just coming to Pilates once a week, it'd be like trying to study Spanish once a week. I can recognize words, but I'm not going to be able to understand Bad Bunny, that's not happening. I have to do it multiple times a week, and science is there, no matter the modality. Unless you're doing something three or four times a week, you're actually not making a change.Julian Barnes 26:58  Well, that's the key, right? Earlier you said you're here for the transformation. The first step, I would argue, in the transformation is transforming your daily routine. What you just said is people need to adopt a new routine that says, "I'm coming on Tuesday morning, Thursday after work, Saturday morning." I'm committed to that change. See, hear these terms: commitment, investment, transformation. They need to commit. You need to present them with a prescription. You are more likely to be successful if you present a prescription that gives them the opportunity to adopt a new routine from day one.Lesley Logan 28:10  Here's the thing: you will sound more confident when you're talking with them if you're making them rise up to the occasion. It is understanding their intake forms.Julian Barnes 29:12  You're leading them to rise to the occasion.Lesley Logan 29:18  Yes. Here's the thing: are you more likely to come to the person who says, "When do you want to come in?" If you're someone who's listening who says, "When do you want to come in? Do you want to come in next week?" I'm going to tell you right now, your business is a hobby, and eventually the IRS is going to audit you, so that's not going to be good for you. You're not gonna be profitable. If you're telling people, "Hey, you should come, you're gonna come two times a week. I have 10:00 AM on Tuesdays and Thursdays, does that work for you?" That is me telling you. You're going, "Hmm, does it work for me?" But you're not, you're more likely to look at your calendar like, "When do I want to come in? Oh, next week actually feels really full. Now I can't come in," right? You want to actually tell people and prescribe people and have the confidence in what you're doing, and this is where I think a lot of people have a lot of fear. "Oh my god, they'll think I'm being rude." No, they won't. They're going to think that you're in control. This is a business. It's a business. Lesley Logan 30:06  And also, I don't want to waste people's money, so you can even say that. Look, here's the deal: if you're only going to come once every other week, this is kind of a waste of money. You shouldn't really do this; you could probably do something at home on YouTube. If you really want the transformation, you have to commit to it, and the commitment looks like this. That's where I would say, whether you do memberships or packages, I don't like unlimited, because that is craziness, you also can't prescribe people the times to come in. "If you want to hit this goal in the next three months, I recommend our three-time-a-week commitment. If that's too much for you, there's a two-time..." You have these things that people can choose, a journey, a path. If you're only gonna have one time a week, here's the deal: you can never miss, and I'm gonna need you to do homework, because the reality is, one time a week, if that's all you can afford time or money-wise, I get that something is better than nothing, but you gotta do something at home. Otherwise, it is a waste of your time and money, and I don't wanna waste your money. And when you talk like that with people, they're like, "Oh, this person really knows what they're talking about." When you ask them, "When do you want to come in?" a broken clock is right two times a day. You're going to get some people, but those are the type-A people who happen to be near you or close to you, and they kind of like you. You're not going to have a business where it's easy to predict how much money you're going to make month after month.Julian Barnes 31:15  Would you say that transformation requires the three C's? You need to change your routine, you need to be consistent about the changes you're making in routine, and you have to be willing to get rid of your comfort zone, get out of your comfort zone. Very little change occurs when you're comfortable.Lesley Logan 31:37  Oh, you know what happens: if you don't change, the world does, and you just actually get further behind. So I do think that... I love all those three C's, and I think that's really helpful for people. Here's the thing, the objections you're going to get are three. There might be some other ones, but these are the three I've heard teaching for a really long time, and I used to run nine studios for a high-end fitness company, so I have heard them all, which are: "I don't have the money." Guess what, everyone says that when they actually don't really want to tell you why they can't do it, or they didn't like it. It's an easier thing. You're not going to go show me your wallet, right? So, "I don't have the money," and "I don't have the time." This is one for people who want change, but they're afraid of leaving their comfort zone. So, this is where you actually have to have a speech ready in hand. "I get that. I'm a very busy person. Here's what we're going to do: we are going to pre-schedule your sessions for the next month, so you can schedule your whole life around it. How about we start two weeks out, because it's a little easier? Two weeks out, it's not overwhelming. We're going to schedule your whole life around it, and because of our cancellation policy, you're going to cancel your friends over this, and you're actually going to get the transformation." Or they have to "think about it." If they have to think about it, there's a couple things going on. You weren't good enough at making sure they understood how what you're doing is going to help them with their transformation. You didn't get an honest goal out of them, or you actually didn't tell them how you're going to get there, so they're kind of in, but they're not sure. Or you have way too many offers. If you have too many offers, "I don't know what to do. If I see we have these packages, and we have these packages, we have this class over here, we have this class over here..." It's too confusing for me, and I have to think about it. You want things to be very easy for people to make a yes. And so, if they have to say, "Oh, I have to talk to my husband," that is also a way of saying, "I don't have the money," or "I'm not sure," because most women have the ability to spend the money on what they want. The first time I ever heard this as a brand new teacher, I said, "No problem. If your husband has any questions, here is my number. Remember, these are the goals we talked about, here's how we're going to get there." And if you want me to chat with him about how this is going to work out, I'm happy to do that. Guess what? He came up to my studio the next day and he said, "My wife can come as much as she wants, whatever she wants, she can come as much as she wants. I just want her to be happy," right? Most of the time it's not the husband; it's that she was not sure if she was worthy of the commitment, and we have to hold space for that. But if you can actually think of the objections you have, and then come up with your responses ahead of time, you're gonna come off more confident when they have those. And then guess what, they can go think about it. Okay, great. "I'm gonna reach out next week, I'm gonna reach out tomorrow, I'm gonna call back on the follow-up. Is that okay with you?" You'd be surprised how many people come in if you follow up.Julian Barnes 34:04  Now, here's one of the areas where we may disagree. I agree with everything you just said. Sometimes it's okay to say, "We may not be for you."Lesley Logan 34:13  Oh, we're not going to disagree on that. I love that.Julian Barnes 34:17  I hear you. The three objections: don't have time, can't afford it, not sure. Okay, I hear you. We may not be the right place for you. We are the place for people who are willing to make a commitment to the transformation they seek. We work with people who are committed. We work with... and then whatever's in your community, you know, describe them. They might be business owners, executives, presidents of corporations, whatever is in your tribe, in your community. We work with the best of the best. If you want to be part of that, we'd love to have you, but I get it, we may not be for you, and that's okay. Lesley Logan 34:56  That's okay. Julian, I love this, because I just coached someone today, and she was talking about, "Oh, they got sick and they couldn't do this, and now they're good there." I said, "You should fire them as clients, they're not good clients." In fact, I would call that dirty money. Every single teacher out there who's taking clients who just come in willy-nilly, that is dirty money. It's actually never going to get you good referrals. There's certainly not gonna be a walking billboard. The best advice I ever got when I first started teaching Pilates, best advice, a teacher took me aside on my first day, and he goes, "Get one client and make them obsessed with you. You focus every energy and everything you have on that one client, and you will have clients for life." And he's not wrong. I was gifted a duet session from a teacher who was moving, and I took that to heart. They're like, "We can't come next week." I'm like, "Oh, well, I'll see you... let's go with an extra one this week. Gotta make it up."Julian Barnes 35:43  Exactly right.Lesley Logan 35:44  And they're like, "What? We don't do two in a week." I'm like, "Well, you're missing next week. I'm not gonna wait two weeks to see you. What change are we gonna have? We gotta do this." They never miss a session. Guess what? Within two weeks, I had two of their friends from their building, right? Because I was like, "If you want to work with me, this is how often you have to do this." And here's the thing: when you tell people, "We might not be for you," one, some people will rise to the occasion because they don't like to be rejected, and two, you're leaving space for someone who's going to actually add to the community and make your business successful. And, by the way, more importantly, you're going to make an impact on them, because it's not fun to teach people who are not committed it's, actually exhausting.Julian Barnes 36:18  I know you believe in karma.Lesley Logan 36:19  I do. Julian Barnes 36:20  Right, as we sit in a room full of crystals everywhere.Lesley Logan 36:24  Some people, I'm wondering when their karma is coming. I'm just gonna say.Julian Barnes 36:28  So you have to be confident enough that the universe will present you what you need when you need it, and that confidence is really tested when you have some financial needs and the wrong client walks in. You have to be confident enough, both in your own abilities and that the universe will provide for you the right way. You have to be confident enough to say no to the wrong person, so you keep space open for the right person, as you said, and you have to be confident that the universe is going to bring that right person to you.Lesley Logan 37:12  Yes. Well, and.Julian Barnes 37:13  But it's not going to always be on your schedule.Lesley Logan 37:15  No. And that... well, that's here's the thing, we've been talking about these different leads, you actually don't get to decide when people are going to finally come in the door. So you have to make sure that whatever you're doing is making sure it's put in front of them and reminded in front of them, and they're reminded again until they're like, "Oh, I'm finally ready." We actually don't get to decide when they come in the door, but once they're there, we absolutely can say, "You're in my house, and in my house, this is how we do things," right? Like my house, you can leave your shoes on, we got a dog, he goes in and out, this is a desert, we're fine, but some people's houses, the shoes go off. I was just at a friend's house who's in the Pilates industry, and he's like, "Yeah, you take your shoes off," and we went upstairs, and he's like, "Oh, there's a deck, put these slippers on," and I'm like, "Oh my god, there's so many rules!" But guess what, it's his house. Those are the rules of participating in his world, and so I would just say it's okay to have these rules. It really helps people understand the boundaries, and it will make for better clients who are more consistent, and guess what, they will go back to the best way to get clients: refer you better clients.Julian Barnes 38:15  Great. So now, how do we keep them? How do you recommend that your clients act in such a way as to increase lifetime value? First of all, what is lifetime value? Second, why is it important? Third, how do you increase it? What is it? Why is it important? How do you increase it?Lesley Logan 38:34  So you can correct me. I'm going to do a simple lifetime value with clients: like if you have clients for two years, how much money do you often make off them? And getting an average of a lifetime value really helps you understand how many clients you really kind of need for your business to predict or project what you want to make. You want to make a million dollars for your studio, and your average lifetime client is X. Then you need 25 of those clients to get there, right? So it really helps you understand the business you're going to have. And our businesses, we have a really amazing lifetime value of a lot of our clients. It's kind of insane for our membership bases that are online, what they are, and so once we know those, it really helps us understand how much money are we going to spend marketing, right? Especially if you're an on-demand business or membership basis.Julian Barnes 39:12  How much you're willing to invest in marketing.Lesley Logan 39:14  Yes.Julian Barnes 39:14  If you know that your member is paying you 100 bucks a month, which is 1,200 bucks a year, and they have an average tenure of two years, then you know that you have about $2,400 for every client.Lesley Logan 39:27  Yeah.Julian Barnes 39:28  So now you back, that's not even that's before profit.Lesley Logan 39:30  Yep. Okay. Yep.Julian Barnes 39:32  Now you back that down and back that out and say, "Well, how much am I willing to invest by an acquisition cost? Am I willing to invest $100 to make $2,400? Sure. Am I willing to invest $2,000 to make $2,400? Not so much."Lesley Logan 39:32  There are people who will do that, and I think they're crazy.Julian Barnes 39:33  So you know that number because you want to know how much you want to invest.Lesley Logan 39:37  Yes, and it's really important, and it really does take time to get that value if you're a brand new studio. This is going to be something. Julian Barnes 40:00  6 to 18 months, minimum. Lesley Logan 40:02  So it's really important. What was the second two questions?Julian Barnes 40:06  That's what it is. How do you keep your members with you for two, three, four years? How?Lesley Logan 40:14  Okay, so first of all, this is going to sound crazy. If your value system doesn't include commitment and consistency, you've already started your business off on the wrong foot for a long-term lifetime value of a client. You have to actually have in your value of your business, "We want committed or consistent clients." What are we going to do? It's part of our value system to make sure that happens. Maybe that comes from communication, maybe that comes from transparency, maybe that comes from responsibility, maybe that comes from community, but you have to decide in your value system how you're going to get there from the get-go. Because everything in your value system dictates how you make decisions on who you hire, what services you offer, what days you're open, all that stuff, right? Second thing is, if you're not making sure your clients are consistent, if you're just letting them cancel and there's no fees, they're not committed. Guess what, they're going to eventually go somewhere else, because no one's making sure they show up.Julian Barnes 41:11  The word there you're looking for, I think, is accountable.Lesley Logan 41:14  Yes.Julian Barnes 41:15  Accountable. You have to hold your clients accountable to the prescription for the transformation that they said they want. You didn't tell them what they wanted; they told you what they wanted. You told them how to get it.Lesley Logan 41:29  Yeah, exactly. So, I think this is where people are afraid they'll lose clients if they uphold a cancellation policy. Nope, you'll lose them because you didn't. Now, you might lose them in the beginning, like, "This is too harsh." Great, this is not the studio for you. That studio on the street is in charge, go there. I don't know if you'll get your goals, but you won't be charged for not showing up here. You said you wanted to do this; I held a space for you, right? It's really important. And you'll say it in your own words, but I promise you, I promise you, I had clients when I was in LA... I taught in LA for 12 years. I was there for 14, taught 12 years in LA, and when COVID hit, I still had more than half of my clients from the first year I started teaching.Julian Barnes 42:08  How? What did you do to maintain that LTV?Lesley Logan 42:12  Aside from my boundaries, if I traveled, there was a teacher coming into their space at their exact same time, so their schedule didn't change just because my schedule changed. I think this is really important: no matter the size of your space, you've got to have backups or a backup policy in place, so that you can get sick, have to travel, or have a baby, and make sure that they're taken care of at the schedule that they committed to, because it's really hard for them to move their schedule, right? Second thing, if you're not reinstating what they're getting from you, you think that they're mind readers, they're not, right? So, you have to remind them how far they've come, how close they are to their goal. "Oh, you've hit this goal, where are we at now?" You also need to actually... they talk so much, they are nonstop, they think you're their therapist. If you're not listening to the things they're saying they're going to go do with their family, "Oh, you're going to go hike such and such volcano in Europe? Okay, we're going to add some exercises in to make sure you can do that. Oh, you want to start running a marathon? Okay, we got to do these things to help keep your hips open, otherwise your back's going to hurt." You need to hear the things that they're saying they want to do with their kids, their family. You have to insert yourself. Julian Barnes 43:15  You have to listen. I'm hearing you say, 'Listen, listen.'Lesley Logan 43:17  And what do most teachers do? This is the thing, I say this, the industry is having an amazing moment right now, but I promise you, right now, because all the teachers are focused on cues, and all the students are focused on how many people are in the class, you are going to see the pendulum swing the other way. Because people are not there for your cues; they're there for the transformation. And if you're not looking with your eyes at what their body is doing, you don't know what cue you need. You have to see what they're doing, and then give them the correction that they need in that moment. And because we have different learning styles and things like that, you can't... I'm sorry, you can't have memorized cues. You have to learn how to be present, and be present to listen to what they're saying when they're leaving. What are they saying? "Oh, you know, my sister's coming to town next week." Guess what I'm saying: "Oh, is your sister coming with you to class? Do we need to reschedule your sessions?" Because if you can start to train them, then they're never missing, they're getting the consistency. But you have to know that their goals are going to change with their life. My clients, 12 years long, I mean, it's amazing what height we got out of them, and they're older. So I think it's really important for people to actually remember that the impact you want to make is there if you listen, and they'll stay because you keep reminding them how Pilates is part of their life.Julian Barnes 44:32  And so churn, to wrap it up, LTV and churn are related. You want your LTV to be high so they stay with you for many years, and you want to reduce your churn, which is the percentage of clients or members who leave your studio. What are some of the best practices that studio owners can implement to minimize churn?Lesley Logan 44:53  So, I think this is where, if your business is based off waitlists and 12-hour things, and hoping people cancel so they will get off the waitlist, you're actually going to have churn. I actually think this is where we have to really think about who we're trying to serve and how we're serving them. And I would really make sure that your clients are able to be part of the journey of the growth of your business. They should be part of it, celebrated, reminded that they're there. They always need to have a name. Every single person, whoever you hire, no matter how big you get, if they are not saying people's first names, and also following up, "Oh, you've been gone for two weeks because of X surgery. How are you doing? Yes, we paused your membership, but..." actually check on them. "Oh, I don't want to bother them." Oh my god, they won't respond if you're bothering them! We have to actually stick around and be in people's lives, and follow up and remind them that they matter and that they're missed. And if you have any teachers who are not remembering people's names and not remembering that they've been gone, you're going to have a churn problem. I think the reason why my businesses have grown, even in coaching people, and that we have people who've been with us since day one, is because we constantly remind everybody who the OG people were. These people are here; they've been with us for the long haul. They remembered us when it was small, but they're being introduced to the new people when it's bigger, and they're feeling that they're part of a community. I think people forget that people, at the base of everything, just want to belong. And if you're not able to look them in the eye and remember their name and introduce them to somebody else, they're going to feel unseen at some point. So I really do think that churn is reduced when you see people as a human being.Julian Barnes 46:27  So, I have a bonus question for you which is, right in your wheelhouse as a veteran instructor, more like a comment for you to reply to, from the very beginning of this conversation, you haven't used this word, but it's my takeaway of what you've been saying: impact. We talk about how people want transformation. Talk about how do you convert from lead to first-time visitor? How do you convert from first-time visitor to second purchase? How do you keep them a long time? How do you minimize churn? To me, the answer is impact, and what we, at BFS, don't focus on front of house, we're not Pilates instructors, but you obviously are. And so what I like to remind people, and I'm going to ask you to elaborate, I like to remind people none of the processes, none of the systems, none of the messaging, none of the stuff matters if you're not delivering fire classes each and every time. Agree, disagree, assess?Lesley Logan 47:29  Oh, I agree. I also think it's really interesting because I come from this as a classical Pilates instructor, but I coach a lot of contemporary-based Pilates. So my fire classes on the Reformer always start with footwork and probably end with the same exercise. So, when you say fire classes, I think it's really important that I say.Julian Barnes 47:47  I want to say impact. The classes have to deliver impact.Lesley Logan 47:50  Yeah, they have to. Well, I'm saying I'm agreeing with you. I'm also saying you don't have to be someone who's recreating the wheel every time, but people have to feel so different than when they walked in the door, because if they feel the same, then they're not coming back. This is a nice hobby that they have, you fit the thing, but as soon as road construction's up or their job goes across town, you're out of it. Here's what I know about being a teacher for so long in LA: people would drive across freeways to stay with the same teacher because of the impact. Why would they do that when there's a studio... it's LA! There are, and by the way, it's LA, like New York, the best Pilates instructors in the world are in these places, and they're going across town. Why? It is because of the impact. And I think this is where people lose their confidence: they see other people doing things and go, "Oh, I should do that, too. Everyone's Reformers are beige now; I should do beige. Everything is this." No. What is it that you said you would give people, and what is it that they want? And if you can stay clear on that and keep understanding what their new wants are, you will have them for life.Julian Barnes 48:59  This goes back to something you said earlier today: take one client and give everything to, say that again, you said?Lesley Logan 49:07  Take one client and you make them obsessed with you, and then you'll have clients for life.Julian Barnes 49:11  Okay, so unpack that, because I think you're talking about how do you make them obsessed. To me, that sounds like you're saying give them 110%, teach the best class every time, you are the best.Lesley Logan 49:38  It goes back to accountability. I'm going to give 110% in every session, but you have to show up for the sessions, and it's a two-way street, I'm not in your body, right? So you got to make sure that they feel like they can trust you to tell you what's going on, but they have to show up

With the clock ticking on residential SMSF lending, FOMO is taking hold, with Finni reporting record inquiry levels as borrowers scramble to beat the incoming ban. Join Broker Daily's Julian Barnes and Finni brokers Eva Loisance and Costa Arvanitopoulos as they unpack the last-minute SMSF rush, the risks facing borrowers starting from scratch, and why a single delay could now derail an entire transaction. The trio also explores how post-budget uncertainty is reshaping investor strategies, why owner-occupier suburbs are outperforming investor-heavy areas, and whether the expanded Help to Buy scheme is opening the door to home ownership or creating a new set of risks.

Ever had a full day stretching out in front of you, only to watch it disappear in a blur of emails, phone calls, and firefighting? If so, the problem may not be your workload – it may be how you're managing your time. Join Broker Daily's Julian Barnes and broker coach Jason Back as they unpack the strategy behind effective time management; exploring why the busiest brokers aren't always the most successful; and how intentional planning, prioritisation, and time blocking can help you regain control of your calendar. From protecting high-value work and eliminating distractions to building habits that drive long-term growth, this episode explores why taking ownership of your schedule isn't just about getting more done – it's about creating more value for your business.

The government's decision to ban new SMSF borrowing for residential property has reshaped the lending landscape almost overnight. So what happens now? Join Broker Daily's Julian Barnes, with Finni brokers Eva Loisance and Costa Arvanitopoulos as they unpack the implications of the reforms, from the race to settle existing deals before the transition deadline to the industry's response and what the changes could mean for brokers, lenders, and property investors. The team also discusses the latest developments in AI, lender policy updates, and the growing push for a co-ordinated response to economic crime, breaking down the biggest stories shaping the broking industry.

For many brokers, EOFY is synonymous with tax planning and paperwork. But it can also provide the perfect opportunity to reconnect with clients, reflect on business performance, and lay the foundations for the year ahead. That was the focus of this week's Business Accelerator, where Broker Essentials founder Jason Back joined Broker Daily's Julian Barnes to unpack how brokers can use EOFY as a catalyst for stronger client relationships and smarter business planning, rather than simply another compliance milestone. The pair explore why meaningful client conversations often begin with a simple check-in, how brokers can review what's working (and what isn't) within their own businesses, and why the lessons learned over the past 12 months can shape success over the next 12. Whether it's strengthening referral relationships, refining business processes, or reconnecting with existing clients, this episode examines how brokers can make EOFY more than just a date on the calendar.

As brokers face growing compliance requirements, rising client expectations, and increasing pressure to diversify, the technology underpinning their businesses has never been more important. This week's Broker Daily Spotlight explores how Lend's do-it-all platform has the capacity to be the engine room of the modern brokerage. Julian Barnes is joined by Lend's head of broker and third-party distribution, Andrew Beckett, to discuss the evolution of broker technology and why the right CRM is becoming central to growth, efficiency, and diversification. The conversation explores how Lend's platform is helping brokers streamline workflows, gain market share, improve lender matching, and create new conversations with clients. Tune in to hear more about: Why the broker CRM is evolving into an all-in-one business platform. What brokers need from their technology stack to support future growth. How Lend is building a platform designed to support brokers across multiple lending verticals. The discussion centres around how brokers can build more scalable businesses and why the next evolution of broking may start with the systems that power it.

The federal government's proposed changes to negative gearing and capital gains tax have already reshaped the property investment landscape. Now, attention is turning to self-managed super funds (SMSF), with the Greens calling for tighter rules around SMSF property investment as part of the broader housing affordability debate. Broker Daily's senior journalist Julian Barnes is joined by Finni's Eva Loisance and Costa Arvanitopoulos to unpack the growing focus on SMSFs, what the proposed changes could mean for investors, and whether alternative ownership structures are becoming more attractive in the post-budget environment. Note this episode was recorded just before the confirmation that the government had struck a deal with the Greens to support the banning of limited recourse borrowing arrangements (LRBAs) for residential property by superannuation funds. Read more about that here. The trio also discuss lender responses to the reforms, shifting investor behaviour, and the broader implications for brokers navigating one of the biggest shake-ups to Australia's property tax system in decades.

AI is transforming the way brokers work, helping automate tasks, streamline workflows, and free up valuable time. But as the technology becomes more widely adopted, a new challenge is emerging: if everyone has access to the same tools, what sets you apart? In this week's Business Accelerator, Julian Barnes and Jason Back explore how brokers can use AI to improve productivity without losing the expertise, relationships, and personal touch that clients value most. The duo also discuss the growing gap between AI adoption and AI integration, the risks around privacy, compliance, and fraud, and why the most successful brokers may be those who use technology to amplify their strengths rather than replace them. Ahead of the Broker Innovation Summit, this episode examines how brokers can move beyond efficiency gains and use AI to create genuine competitive advantage in an increasingly crowded market.

What does the future of broking look like in an industry being reshaped by technology, regulation, and shifting client expectations? This week's Broker Daily Spotlight explores why trust will remain at the heart of this question, even as the pace of change accelerates. Broker Daily's Julian Barnes is joined by Mortgage and Finance Association of Australia (MFAA) CEO Anja Pannek to discuss the forces shaping the industry, from AI and cyber security to housing affordability and the growing role of brokers as trusted advisers. The conversation also previews the upcoming MFAA National Conference, where the theme "Built on Trust, Ready for Tomorrow" will explore how brokers can navigate change while preparing for the future. Tune in to hear more about a number of pressing themes, including: Why trust remains the foundation of the broker–client relationship. How AI is creating new opportunities and new responsibilities for brokers. How the MFAA National Conference will be at the heart of these debates. The conversation goes beyond today's market conditions to examine where the profession is heading next.

Mortgage demand is slowing, even as housing remains firmly on the national agenda. So what's keeping buyers on the sidelines? In this week's Broker Daily Uncut, Julian Barnes, alongside Finni's Eva Loisance and Costa Arvanitopoulos, unpacks the slowdown in mortgage demand, the challenges facing first home buyers and investors, and why affordability remains one of the biggest barriers to home ownership. The trio also examine falling auction clearance rates, the impact of recent tax and housing policy changes, and whether stamp duty reform could help unlock activity in Australia's increasingly complex property market. They finally discuss the growing influence of the broker channel after mortgage brokers surpassed 81 per cent market share for the first time and what the milestone says about changing borrower behaviour.

¡Buenos días, Javi y Mar!' en CADENA 100 informa hoy. Un anticiclón trae buen tiempo a España, con 36ºC en el sur y nubes en el norte. Se inaugura la Torre de Jesús en la Sagrada Familia de Barcelona. El Papa Francisco viaja a Canarias para conocer el drama de la inmigración. La UE plantea subir tipos de interés, primera vez desde 2023, para moderar la inflación, según Lagarde. Julian Barnes gana el Premio Princesa de Asturias de las Letras 2026. Pablo Gallinar vuela en un avión acrobático JAK 52 para Rock in Rio Lisboa. Oyentes comparten sus experiencias del 'mejor día de su vida', con viajes o hallazgos. Prada diseña ropa interior tecnológica para los astronautas de la misión Artemisa. Jimeno y los niños comentan quién conduce peor, papá o mamá. Suenan canciones de Álvaro de Luna, Luis Fonsi con Demi Lovato, The Cardigans y Christina Aguilera.

Programa cargado de cine y poesía. Como todos los días, damos un repaso a la actualidad en 'Gente Que Trabaja'. Hablamos de Julian Barnes, galardonado con el Premio Princesa de Asturias de las Letras de este año y del Óscar que la Academia del Cine les dará a Glenn Close, Ridley Scott y Floyd Norman.Después hablamos de una historia de amor en los invernaderos entre un hombre trans y una mujer de origen marroquí. Son Iván & Hadoum, película de la que hablamos en nuestro estudio con Ian de la Rosa, su director; Silver Chicón, actor y artista multidisciplinar; y Herminia Loh, actriz y artista musical.En 'Verso Suelto', Abraham Boba nos recita la poesía de la escritora estadounidense Margaret Atwood, más conocida por su prosa, pero cuya poesía no deja nada que desear. Hablamos de `Sinceramente´, su nuevo poemario, editado por Salamandra.Terminamos el programa con 'Más allá de John Williams', en donde conoceremos la banda sonora de la película `Backrooms´ de Edo Van Breemen & Kane Parsons; de la serie `The Witness´ de Oliver Coates y del thriller británico `Dragonfly´ de Raffertie.Escuchar audio

Repasamos la actualidad cultural y artística más destacada. Comentamos el reconocimiento al escritor británico Julian Barnes, distinguido con el Premio Princesa de Asturias de las Letras, y analizamos los Óscar honoríficos que la Academia de Cine concederá a Glenn Close, Ridley Scott y Floyd Norman por sus destacadas trayectorias profesionales."Escuchar audio

Innovation has become one of the most talked-about topics in broking, but what does it actually look like in practice? Is it AI, automation, and new technology, or can innovation also be found in the way brokers market, communicate, and serve their clients In this week's Business Accelerator, Julian Barnes and Jason Back unpack what separates the industry's most innovative brokers from the rest, exploring how curiosity, adaptability, and a willingness to challenge conventional thinking can create a lasting competitive advantage. Ahead of the Broker Innovation Summit in Sydney on 24 June and Melbourne on 3 July, as well as the Broker Innovation Awards in Sydney on 24 June, this episode examines the ideas, behaviours, and strategies helping brokers stay ahead in a rapidly evolving market. From identifying opportunities to implementing meaningful change, this episode is packed with practical insights for brokers looking to build smarter, more adaptable businesses.

Mantienen cerco de seguridad por fuga de gas en Puebla Inflación en México baja a 3.94%: SheinbaumExportaciones mexicanas rompen récord en EE. UU.Más información en nuestro podcast#grc

En El Ojo Crítico dedicamos el programa al nombramiento de Julian Barnes como Premio Princesa de Asturias de las Letras 2026. Analizamos la trayectoria del escritor británico, autor de obras como El sentido de un final, La única historia y El ruido del tiempo, acompañado por algunas de las personas que mejor conocen su universo literario. Conversamos con Lola Larumbe, librera de la histórica Librería Rafael Alberti y miembro del jurado del galardón; con el escritor y Premio Nacional de Narrativa 2021 Xesús Fraga, traductor de Barnes al gallego y amigo personal del autor; con Jaime Zulaika, su traductor al castellano; y repasamos la estrecha relación del escritor con Jorge Herralde, fundador de Anagrama, la editorial que lo dio a conocer en España. Además, nuestra colaboradora Lara Hermoso comparte una mirada personal sobre la prosa y el legado literario de Julian Barnes.También nos acercamos al centenario de la muerte de Antoni Gaudí, que se conmemora este 10 de junio de 2026, repasando las actividades culturales organizadas en torno a su figura y la actualidad de la Sagrada Familia, que afronta la recta final de su construcción con la inauguración de la torre de Jesucristo y la esperada visita del papa León XIV.Escuchar audio

Artificial intelligence is no longer a future trend for brokers – it's already being tested in real businesses, on real clients, and in real workflows.  How this will affect business, competition, client expectations, or compliance remains to be seen.  In this week's Broker Daily Uncut, Julian Barnes is joined by Finni's Eva Loisance and Costa Arvanitopoulos to explore how brokers are using AI to save time, improve efficiency, and streamline everything from policy research to client communication. The trio also discuss where AI is delivering genuine value, where it still falls short, and why the most successful brokers may be those who learn how to work alongside the technology rather than compete with it. They also unpack falling auction clearance rates, shifting market sentiment, and the growing interest in SMSF lending as investors look for new opportunities in a changing market.

This week marked the start of a new era for the Finance Brokers Association of Australia (FBAA), with the association appointing its first new CEO in 20 years, alongside a new chair. By bringing in external talent for both leadership roles, the FBAA has signalled a fresh new direction. But what do these appointments mean for the body and its 14,000 members? In this episode of What's Making Headlines, The Adviser commercial content writer Ben Squires is joined by Broker Daily senior journalist Julian Barnes to discuss the latest leadership changes at one of Australia's leading broker associations. They also discuss: How brokerages are underutilising AI by not using it as a strategic thinking partner. The latest educational resources being launched to support brokers. A wave of new technology hitting the market, including Pepper Money's application tracker and Aussie's new app. And much more!

Echt jetzt? Semiotik der Authentizität – Die Semiotische Woche 2026 hat illustriert, welche vielschichtigen Bedeutungen und flexiblen Anwendungen der Begriff Authentizität annehmen kann und es wurde unter Expert:innen und Studierenden gleichermaßen viel dazu diskutiert.In diesem Podcast reist Florentine entlang der Frage nach „Authentizität“ durch den komplexen Zwischenraum von (literarischen) Originalen und ihren Übersetzungen. Woher kommt das Wort Authentizität und welche Bedeutungen stecken dahinter? Wie verhalten sich Originale und Übersetzungen zueinander und was will und soll eine gute Übersetzung leisten? Und letztlich, was verleiht einer Übersetzung Authentizität? All das und noch mehr Gedanken, die ihr euch noch nie zu Übersetzungen gemacht habt, hört ihr in diesem Podcast.  Erwähnte Quellen: „authentisch“, bereitgestellt durch das Digitale Wörterbuch der deutschen Sprache. Online verfügbar unter https://www.dwds.de/wb/authentisch, abgerufen am 31.03.2026.Sylvia Reinart (2022): „Im Original geht viel verloren“. Warum Übersetzungen oft besser sind als das Original: Frank & Timme Berlin.Tim Parks (2014): Where I'm reading from. The Changing World of Books. London: Harvill Secker.Julian Barnes (2010): Writer's Writer and Writer's Writer's Writer. In: LONDON REVIEW OF BOOKS 32 (22), S. 7–11.Dorothea Dieckmann (2004): Texttreu oder lesbar? Deutschlandfunk. Online verfügbar unter https://www.deutschlandfunk.de/texttreu-oder-lesbar-100.html. Weiterlesen: Rachel Cooke (2016): The subtle art of translating foreign fiction. In: The Guardian. Online verfügbar unter https://www.theguardian.com/books/2016/jul/24/subtle-art-of-translating-foreign-fiction-ferrante-knausgaard.

The U.S. charged Raúl Castro, Cuba's former leader and Communist general, with murder on Wednesday. It was the latest escalation in the Trump administration's campaign to force political change on the island. The New York Times reporters Frances Robles and Julian Barnes break down what is behind the charges against Mr. Castro and what the American government really wants from Cuba. Guest: Frances Robles, an international correspondent covering Latin America and the Caribbean for The New York Times. Julian E. Barnes, a reporter covering the U.S. intelligence agencies and international security matters for The New York Times. Background reading:  The Justice Department charged the former Cuban president in fatal downing of planes. Here's what happened on the day Cuba shot down two civilian planes. Photo: Norlys Perez/Reuters For more information on today's episode, visit nytimes.com/thedaily. Transcripts of each episode will be made available by the next workday.  Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Rendimos homenaje al "cantaor" José Domínguez Muñoz, conocido como "El Cabrero", recientemente fallecido en Sevilla a los 81 años de edad. Recordamos su trayectoria, su paso por la cárcel por blasfemar y enfrentarse a la autoridad, su vida de cabrero o las colaboraciones con otros artistas... Antes, hablamos con Sergio del Molino y de su nuevo libro "La hija", donde construye un relato minucioso, con ficción y sin ficción, sobre la vida de Rosario Weiss Zorrilla, presumible hija de Francisco de Goya. Agnès Batlle nos habla del escritor británico Julian Barnes y su último trabajo, Despedidas. Y un sábado más, nuestra colaboradora María Zaragoza nos presenta en la Tela de Aracne a Unica Zürn, autora y artista alemana.Escuchar audio

Yann Martel didn't think anybody would read Life of Pi when he first published it. 25 years later, his story of a teenage boy and a tiger adrift in the ocean still captivates readers, and Yann says his books are like his children — he loves them all equally. Yann's new novel is called Son of Nobody. In the book, a Canadian scholar's life changes when an Iliad-like epic poem is newly discovered. When he travels across the world to study it, he uncovers threads that are far more personal than expected. Son of Nobody is an exploration of identity, myth and class, and it's a fresh take on a piece of literary history. This week Yann joins Mattea Roach to reflect on his past work, his interest in mythology and why humans should create, no matter what. Liked this conversation? Keep listening:The last book Julian Barnes will ever write How do we restore our sense of wonder in media? Check us out on Instagram @cbcbooks and TikTok @cbcbooks

Jane Westaway reviews Departure (s) by Julian Barnes, published by Penguin Random House.

Houdini & The Other Side (Atlantic City, 1916). Bringing It All Back Home returns with a special episode returning to the theme of South Jersey Time Travel: Atlantic City, NJ circa 1916-1922. Included: Harry Houdini, Sir Arthur Conan Doyle, The Seance that broke a friendship, the hidden meaning of a pier. Also the connections behind the episode: James Joyce, Julian Barnes, Jim Morrison; as well as a look back on the legendary Cottingley Fairies photographs. Links:https://atlanticcityweekly.com/archive/houdini-sir-doyle-do-ac/article_a16ab3ba-95b9-50e1-a2e0-eca01dd8eaae.htmlhttps://outoftheboxideas.blog/2026/03/14/escaping-the-box/https://en.wikipedia.org/wiki/Cottingley_Fairieshttps://web.randi.org/uploads/3/7/3/7/37377621/jref13edmod_fairies_teacher_print.pdfhttps://youtu.be/FtSVxd_pXns?si=bQ0OC-R7UJ63Lhog

This Day in Legal History: Jackie Robinson Signs with DodgersOn April 10, 1947, Jackie Robinson signed his contract with the Brooklyn Dodgers, marking a pivotal moment in both sports and legal history. At the time, racial segregation was deeply entrenched in American society, including in professional athletics, where informal but rigid “color lines” excluded Black players. Robinson's signing, orchestrated by Dodgers executive Branch Rickey, directly challenged this exclusionary system. Although no court decision mandated integration in baseball, the move carried significant legal implications by undermining accepted norms of segregation.Robinson's entry into Major League Baseball occurred just years before landmark civil rights rulings, including Brown v. Board of Education, which declared racial segregation in public schools unconstitutional. His success on the field helped shift public opinion, demonstrating that integration was both possible and beneficial. This cultural shift played an indirect but meaningful role in supporting broader legal challenges to segregation. At the same time, Robinson faced hostility, threats, and discriminatory treatment, highlighting the gap between evolving social practices and existing legal protections.The federal legal framework addressing discrimination was still underdeveloped in 1947, with major statutes like the Civil Rights Act of 1964 nearly two decades away. Robinson's breakthrough contributed to the growing momentum for such legislation by exposing the injustice and inefficiency of segregated systems. His experience also illustrated the limits of private action in achieving equality without formal legal enforcement mechanisms. Over time, his role became part of a larger narrative demonstrating how social change can precede and influence legal reform.Robinson's signing stands as an example of how non-judicial actions can shape the development of law by altering public attitudes and expectations. It underscores the interplay between private institutions and constitutional principles, particularly in the realm of equal protection. The event remains a key reference point in discussions about the relationship between cultural progress and legal change in the United States.A California federal judge has ordered another evidentiary hearing in the ongoing dispute between Epic Games and Google over proposed changes to an antitrust injunction governing Android app distribution. U.S. District Judge James Donato expressed frustration that each revised proposal introduces new elements, warning the parties that the court will not continue reviewing endless iterations. The latest proposal follows Epic's earlier trial victory, where a jury found Google had monopolized the Android app marketplace.Although the companies claim their revised plan better aligns with the original injunction, the judge raised concerns about potential anticompetitive effects. In particular, he questioned Google's idea of a “registered app store” program, suggesting it might create barriers for rival app stores. He also flagged possible issues with fees that could undermine competition. As a result, the court will require more detailed explanations before deciding whether to approve the changes.The dispute stems from litigation filed in 2020 challenging restrictions that limited alternative app stores and required developers to use Google's billing system. After Epic's win, the court imposed an injunction requiring Google to open its platform to competitors. While the revised proposal keeps some pro-competition measures—such as allowing alternative billing and preventing exclusionary deals—it has drawn mixed reactions.Supporters argue the new terms still promote competition, but critics, including Microsoft and advocacy groups, say the changes weaken the original order. They highlight concerns about new fees and provisions that could make it harder for competitors to enter the market. Some also argue that shifting key terms into private agreements reduces judicial oversight. Judge Donato indicated this upcoming hearing will likely be the final step before a decision, emphasizing the need to resolve the matter without further revisions.‘Not Going To Keep Doing This,' Judge Warns Epic, Google - Law360The U.S. Department of Justice has launched an investigation into whether the National Football League is engaging in anticompetitive practices that could harm consumers. While the exact scope of the probe is unclear, it appears to focus on how the league distributes broadcasting rights for its games. Concerns have grown among regulators, lawmakers, and broadcasters about the increasing shift of sports content from free television to paid streaming platforms.Critics argue that this trend makes it harder and more expensive for fans to watch games, with some estimates suggesting it could cost over $1,500 annually to access all NFL broadcasts across multiple services. The NFL has defended itself by noting that most of its games are still available on free broadcast television, particularly in local markets. Meanwhile, the Federal Communications Commission has also begun reviewing the broader migration of live sports to subscription-based platforms.The issue has drawn political attention, including a request from Senator Mike Lee for federal agencies to examine whether the NFL's longstanding antitrust exemption should still apply. That exemption, established by a 1961 law, allows leagues to bundle and sell broadcasting rights collectively.US Justice Department opens probe into NFL over anticompetitive practices, source says | ReutersA federal judge in Washington, D.C. ruled that the U.S. Department of Defense failed to comply with a prior court order protecting journalists' access and reporting rights at the Pentagon. U.S. District Judge Paul L. Friedman found that the department's revised media policy effectively recreated the same unconstitutional restrictions it had already been ordered to remove. The dispute arose after The New York Times and reporter Julian Barnes challenged rules limiting journalists' ability to seek information from government sources.Although the Pentagon changed the wording of its policy, the judge said the new language still prohibited routine journalistic practices, such as requesting non-public information. He rejected the government's argument that the revisions fixed the issue, calling them a clear attempt to sidestep the court's ruling. The opinion also criticized a provision that presumed journalists acted improperly if they offered anonymity to sources, noting that this is a standard practice in reporting.The judge further found that the Pentagon undermined the order by restricting reporters' physical access, including closing a designated workspace and requiring constant escorts inside the building. He dismissed the government's security justification, stating that existing screening procedures were never removed and that the new limitations appeared designed to weaken press access.Ultimately, the court ordered the government to restore prior conditions and comply fully with its ruling. Judge Friedman emphasized that the policy violated First Amendment protections by chilling press freedom and limiting the flow of information to the public. He warned that suppressing political speech and controlling media access are hallmarks of authoritarian systems, underscoring the constitutional importance of an independent press.‘Mark Of Autocracy': Court Says Pentagon Defied Press Order - Law360US judge says Pentagon violated court order to restore press access | ReutersA U.S. trade court is considering whether President Donald Trump's 10% global tariff on imports is lawful. The tariffs, introduced in February, are being challenged by a coalition of 24 states and small businesses, who argue that the policy exceeds presidential authority and improperly bypasses Congress. The case is being heard by a three-judge panel at the U.S. Court of International Trade.The Trump administration defends the tariffs as a valid response to ongoing trade deficits, relying on Section 122 of the Trade Act of 1974. This provision allows temporary tariffs during serious balance-of-payments issues. However, the challengers argue that the law was intended for short-term economic emergencies, not persistent trade imbalances, and that the administration is stretching its meaning.The dispute comes shortly after the U.S. Supreme Court struck down many of Trump's earlier tariffs imposed under a different statute, ruling he had overstepped his authority. Plaintiffs claim the new tariffs are an attempt to work around that decision using a different legal justification.US trade court weighs legality of Trump 10% global tariff | Reuters This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.minimumcomp.com/subscribe

Julian Barnes says his new novel is his final. It's called Departure(s), and it's about two people who fall in love when they're young and then meet again decades later. The story is told through the perspective of a writer named Julian … who has a lot in common with the author himself. The book was released on Julian's 80th birthday, and after four decades of writing and a Booker Prize win under his belt, Julian is finally putting down the pen. This week, he joins Mattea Roach to reflect on his literary legacy, why he feels less afraid of death and his recent secret wedding. Liked this conversation? Keep listening:Ian McEwan has hope for humanity — here's why For Jeanette Winterson, stories are essential to survival Check us out on Instagram @cbcbooks and TikTok @cbcbooks

Happy Easter! Mark shares a special Easter message from John 20. Upon the cross, we see the compassion of God, but on Easter, we see the power of God's love. John 20:1-2, 11-18 www.thevineaustin.org REFLECTION QUESTIONS: 1. What was Easter like for you growing up? 2. Interact with that opening line from Julian Barnes' novel. “I don't believe in God, but I miss him.” Do you think that is how people really feel? How does that longing for God get displayed? 3. What from the sermon has stayed with you- either encouraging, confusing, or confronting? 4. Read the scripture passage above and consider Mary's experience. What stands out to you today? 5. A significant aspect of this story is about Mary's temporary inability to see Jesus. Why do you think she couldn't recognize Jesus? Are you experiencing anything similar in your life? 6. Why do you believe hearing her name allowed Mary to see? 7. Easter began while it was still dark. What is the darkness you are feeling today that needs resurrection hope? End in prayer. Ask for the ability to see Jesus - full of resurrection power. Ask that Jesus would give you courage and wisdom to continue Jesus' pattern - drawing circles around all who hunger for mercy and grace.

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Anna and Geoff discuss the 2026 Women's Prize for Fiction longlist, including Flashlight, The Correspondent and Audition.  Some of the other long-listed books feature writers as characters, which gets us talking about turn-offs in novels.   Our book of the week is DEPARTURE(S) by Julian Barnes. This is the final book by the Booker Prize-winning author. It is a novel about a couple who reunite later in life, with authobiographical elements from Barnes' own life, or it could be a memoir containing a short story.  There is also Proust, philosophy and some observations on memory. Described as 'elegant' (The Times) and 'unmistakably Barnes' (Observer), it got us thinking:   Where is the line between memoir and novel? Is DEPARTURE(S) a love story? Are the memory bits too Oliver Sacksy?   Coming up: SEASCRAPER by Benjamin Wood.   Follow us:   Email: booksonthegopodcast@gmail.com Instagram: @abailliekaras Substack: Books On The Go   Credits   Artwork: Sascha Wilkosz  

durée : 00:17:49 - Les Midis de Culture - par : Marie Labory - Atteint d'une leucémie et âgé de 80 ans, Julian Barnes publie chez Stock ce qui pourrait être son dernier roman, où il tente de réunir deux amoureux perdus de vue qu'il avait fait se rencontrer des décennies plus tôt. - réalisation : Laurence Malonda - invités : Thomas Stélandre Journaliste à Libération; Marie Sorbier Productrice du "Point Culture" sur France Culture, et rédactrice en chef de I/O

durée : 00:27:17 - Les Midis de Culture - par : Marie Labory - Dans ce débat critique, de la littérature, avec deux romans hantés par la mort : "Départ(s)", sans doute dernier roman de Julian Barnes, et "Les Échos" d'Evie Wylde, histoire d'amour et de fantômes. - réalisation : Laurence Malonda - invités : Thomas Stélandre Journaliste à Libération; Marie Sorbier Productrice du "Point Culture" sur France Culture, et rédactrice en chef de I/O

Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Recorded live at Connected Health & Fitness Summit 2026, Matthew Januszek and Mohammed Iqbal sit down with three industry leaders to unpack the convergence of fitness, technology, wellness, and human intelligence. Guests include: David Van Daff (NASM): A 30-year fitness industry veteran representing the National Academy of Sports Medicine, discussing certification evolution, AI in training, and the expanding expectations placed on personal trainers. Jeff Yasuda (Feed Media Group): Co-founder of Feed FM, sharing insights on music, AI vs HI, ecosystem trends, and how human curation still powers engagement. Julian Barnes (BFS): Co-founder of BFS and co-chair of Connected Health & Fitness 2026, offering data-driven insights on studio growth, mindset, and the role of people in an increasingly automated world. Key Topics include: How personal training evolved pre and post pandemic. Why AI will not replace trainers, but trainers using AI may dominate. The rise of ecosystem thinking in connected fitness. AI vs HI: why human intelligence still matters. The mindset separating scalable studio operators from everyone else. Why tech must serve frontline staff, not overwhelm them. The demographic challenge facing gyms and studios. How coaches and trainers remain the most powerful influencers in fitness.

On the upside, a tyrannical theocrat and much of his entourage are dead. On the downside, so are thousands of innocent children and adults. As Trump's open-ended and ill-defined Iran adventure unfolds, is it game over for the tattered remnants of the so-called Special Relationship between Britain and the US? Are there any good choices left for Starmer? And is Britain's rah-rah right-wing press fantasising that British people support this war? Plus: after the Greens' win in Manchester is Gorton & Denton Derangement Syndrome driving the legacy parties over the edge? And in a special extended Extra Bit: Dubai Schadenfreude, or: Won't anyone think of the influencers?  ESCAPE ROUTES • Jonn recommends The Lady on ITV.  • Marie recommends Stefan Zweig's Burning Secret • Raf recommends Departure(s) by Julian Barnes.  • Matt recommends Murder Most Foul by Guy Jenkins  www.patreon.com/ohgodwhatnow Presented by Matt Green with Jonn Elledge, Marie le Conte and Rafael Behr. Audio Production by Robin Leeburn. Art direction: James Parrett. Theme tune by Cornershop. Managing Editor: Jacob Jarvis. Group Editor: Andrew Harrison. OH GOD, WHAT NOW? is a Podmasters production. www.podmasters.co.uk  Learn more about your ad choices. Visit podcastchoices.com/adchoices

The novelist, essayist and critic Julian Barnes talks to John Wilson about his career and formative cultural influences. One of the most acclaimed and distinctive British writers of his generation, his early novels, including Metroland, A History Of The World In 10 and a Half Chapters, and Flaubert's Parrot, established his reputation for blending fiction, factual biography and philosophical reflection. Julian Barnes won the Booker Prize in 2011 for The Sense Of An Ending, and the same year won the prestigious David Cohen Prize for Literature, awarded for a body of work. A famous Francophile, he was given the title of Commander of the Order of Arts and Letters, one of France's highest cultural honours in 2004. He has said that his latest book, Departure(s) will be his final novel.Producer: Edwina Pitman

In the summer of 1998, eighty-two-year-old New York socialite Irene Silverman disappeared from her Manhattan townhouse without a trace. Silverman's friends were immediately concerned, as it was completely out of character for Irene to leave town without telling anyone. Coincidentally, on the same day Irene Silverman disappeared, authorities in New York arrested Sante Kimes and her son, Kenny, on a charge of check fraud. Unbeknownst to investigators, these two events were directly linked.In the wake of the arrest of Kimes and her son, investigators discovered a number of links between the mother and son con artists and Irene Silverman that would not only lead to the discovery of Silverman's body, but also to a years' long crime spree that included everything from check fraud and impersonation to arson and murder. In the annals of American crime, it's rare to find a series of violent crimes committed by a woman. And among those women, it is rarer still to find one so brutal, cunning, and manipulative as Sante Kimes.ReferencesAssociated Press. 1985. "Couple charged with slavery." The Union (Grass Valley, CA), August 6: 4.Bashinsky, Ruth, and Larry Sutton. 1998. "She lived in the present, belebrated ballet past." Daily News (New York, NY), July 8: 2.Finkelstein, Katherine. 2000. "Mother and son are given life sentences." New York Times, June 28.Kirsta, Alix. 1999. "The lady vanishes." The Guardian, November 20.Kocieniewski, David. 1998. "Deed ceding widow's house to suspects is found, police say." New York Times, July 25.NBC News. 2025. "The devil wore white." Dateline, January 1.Rohde, David. 1998. "2 now face murder charge in widow's disappearance." New York Times, December 17.—. 2000. "Jury hears a murder defendant's outburst; a woman screams for fairness." New York Times, April 29.Rohde, David, and Julian Barnes. 2000. "Without a body, murder case of widow relies on circumstantial evidence." New York Times, May 16.Sante Kimes v. United States. 1989. 86-1267 (District of Columbia Court of Appeals, October 31).Walker, Kent. 2001. Son of a Grifter: The Twisted Tale of Sante and Kenny Kimes, the Most Notorious Con Artists in America. New York, NY: William Morrow.  Cowritten by Alaina Urquhart, Ash Kelley & Dave White (Since 10/2022)Produced & Edited by Mikie Sirois (Since 2023)Research by Dave White (Since 10/2022), Alaina Urquhart & Ash KelleyListener Correspondence & Collaboration by Debra LallyListener Tale Video Edited by Aidan McElman (Since 6/2025) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

durée : 00:47:31 - Le Masque et la Plume - par : Rebecca Manzoni - Au programme, Gaspard Kœnig qui explore les vertiges de la liberté, Éric Vuillard qui lui, traque les failles de l'Histoire, ou encore Julian Barnes ciselant la mélancolie britannique. Coups de cœur, débats enflammés, nos critiques affûtent leurs plumes. - invités : Elisabeth Philippe, Patricia Martin, Laurent CHALUMEAU, Philippe Trétiack - Elisabeth Philippe : Critique littéraire (L'Obs), Patricia Martin : Journaliste, critique littéraire et productrice chez France Inter, Laurent Chalumeau : Journaliste rock, scénariste, dialoguiste, romancier, Philippe Trétiack : Journaliste et écrivain - réalisé par : Stéphane LE GUENNEC Vous aimez ce podcast ? Pour écouter tous les autres épisodes sans limite, rendez-vous sur Radio France.

durée : 00:06:01 - Le Masque et la Plume - Les critiques littéraires du Masque et la plume se penchent sur "Départ(s)", que l'écrivain britannique Julian Barnes présente comme son dernier roman. Vous aimez ce podcast ? Pour écouter tous les autres épisodes sans limite, rendez-vous sur Radio France.

durée : 00:47:40 - Le Masque et la Plume - par : Rebecca Manzoni - Au programme, Gaspard Kœnig qui explore les vertiges de la liberté, Éric Vuillard qui lui, traque les failles de l'Histoire, ou encore Julian Barnes ciselant la mélancolie britannique. Coups de cœur, débats enflammés, nos critiques affûtent leurs plumes. - réalisé par : Stéphane LE GUENNEC Vous aimez ce podcast ? Pour écouter tous les autres épisodes sans limite, rendez-vous sur Radio France.

Julian Barnes and Ian McEwan are widely celebrated as two of the finest writers of their generation. Along with Salman Rushdie and Kazuo Ishiguro, they were included on Granta's prescient Best Young British Novelists list in 1993 and have gone on to write some of the most memorable novels of the past three decades. In January 2026 they came together to discuss the book that Barnes says will be his last, Departure(s). It follows a man named Stephen and a woman called Jean who fall in love when they are young and again when they are old. Barnes and McEwan will draw on the themes of the book to discuss topics including philosophy, art, the slipperiness of memory, the passage of time, mortality and grief.This was a rare opportunity to hear two of the most celebrated voices in contemporary British literature discussing their craft and reflections on life. This event was presented in partnership with Waterstones. If you'd like to become a Member and get access to all our full ad free conversations, plus all of our Members-only content, just visit intelligencesquared.com/membership to find out more. For £4.99 per month you'll also receive: - Full-length and ad-free Intelligence Squared episodes, wherever you get your podcasts - Bonus Intelligence Squared podcasts, curated feeds and members exclusive series - 15% discount on livestreams and in-person tickets for all Intelligence Squared events  ...  Or Subscribe on Apple for £4.99: - Full-length and ad-free Intelligence Squared podcasts - Bonus Intelligence Squared podcasts, curated feeds and members exclusive series … Already a subscriber? Thank you for supporting our mission to foster honest debate and compelling conversations! Visit intelligencesquared.com to explore all your benefits including ad-free podcasts, exclusive bonus content and early access. … Subscribe to our newsletter here to hear about our latest events, discounts and much more. https://www.intelligencesquared.com/newsletter-signup/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Federico e Isabel hablan con Andrés Amorós del libro Despedidas.

Julian Barnes and Ian McEwan are widely celebrated as two of the finest writers of their generation. Along with Salman Rushdie and Kazuo Ishiguro, they were included on Granta's prescient Best Young British Novelists list in 1993 and have gone on to write some of the most memorable novels of the past three decades. In January 2026 they came together to discuss the book that Barnes says will be his last, Departure(s). It follows a man named Stephen and a woman called Jean who fall in love when they are young and again when they are old. Barnes and McEwan will draw on the themes of the book to discuss topics including philosophy, art, the slipperiness of memory, the passage of time, mortality and grief. This was a rare opportunity to hear two of the most celebrated voices in contemporary British literature discussing their craft and reflections on life. This event was presented in partnership with Waterstones. --- This is the first instalment of a two-part episode. If you'd like to become a Member and get access to all our full ad free conversations, plus all of our Members-only content, just visit intelligencesquared.com/membership to find out more. For £4.99 per month you'll also receive: - Full-length and ad-free Intelligence Squared episodes, wherever you get your podcasts - Bonus Intelligence Squared podcasts, curated feeds and members exclusive series - 15% discount on livestreams and in-person tickets for all Intelligence Squared events  ...  Or Subscribe on Apple for £4.99: - Full-length and ad-free Intelligence Squared podcasts - Bonus Intelligence Squared podcasts, curated feeds and members exclusive series … Already a subscriber? Thank you for supporting our mission to foster honest debate and compelling conversations! Visit intelligencesquared.com to explore all your benefits including ad-free podcasts, exclusive bonus content and early access. … Subscribe to our newsletter here to hear about our latest events, discounts and much more. https://www.intelligencesquared.com/newsletter-signup/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Liz Moore's bestselling book, ‘Long Bright River,' was set in a troubled Philadelphia neighborhood where she'd worked on a photo essay. “My own family has a long history of addiction. I was kind of emotionally drawn back to the neighborhood over and over again because of that,” she tells Dave Davies. The resulting thriller about a policewoman searching for her missing sister was made into a series on Peacock. Moore's latest book, ‘The God of the Woods,' where a child goes missing from a remote children's camp, will be adapted to a Netflix series.Also, we hear from one of England's most acclaimed writers, Julian Barnes. He has a new book, which he says will be his last. It's called ‘Departures.' He spoke with Terry Gross. Maureen Corrigan reviews George Saunders' new novel, ‘Vigil.'Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

The Man Booker Prize-winning writer says his new book, ‘Departure(s),' will be his last. He spoke with Terry Gross about blending genres, moving through grief after his wife died, and the fallibility of memory. TV critic David Bianculli reviews the new series ‘Star Trek: Starfleet Academy.' Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

The Iranian foreign minister, Abbas Araghchi, has said his government has no plans to hang people arrested for taking part in protests. President Trump has threatened to take "very strong action" should Iran begin carrying out executions, but later said he had been told on good authority that the killing of protesters had stopped.Also in the programme: Nato troops start arriving in Greenland as the Trump administration underlines its ambition to own the island, the BBC uncovers evidence of a split in the upper echelons of the Taliban in Afghanistan; and the writer Julian Barnes will be discussing AI and his last ever novel! (Photo: President Triump. Credit: Getty Images)