Small Business Strategy Podcast: Marketing and Personal Branding Strategies | Service-based Business

In this episode, Jeremy Miner joins me to discuss elevating your sales process using human behavior. Jeremy Miner is the Founder, and Chairman of 7th Level Communications, the fastest growing sales training firm in the US according to the INC 5000 recent rankings. Jeremy and his team help companies close more sales in less time by learning how to communicate to today's cautious, skeptical buyers. Specifically, we talk about: - Why people ‘fail' at sales - Jeremy's NEPQ sales formula - What goes into persuasion in sales - The psychology behind sales - Tips to grow an aligned team Top 3 Business Challenges: 1. Teaching my clients how being over-emotional or underwhelming can result in lost sales - be detached and neutral. 2. Convincing Clients how the best marketing should not feel like marketing! 3. Helping people understand sales is always about the prospect and never about the salesperson. Resources mention in this episode: - Coffee Chat with Jacqueline https://calendly.com/jacquelinefarkas/virtualcoffeechat - Apply to be a Guest: https://www.honeybook.com/widget/Marketing_Service_BoutiqueLLC/cf_id/61e19d0206347604f7aa25c8 - Personal Branding Strategy/Brand Design: https://www.marketingserviceboutique.com Connect with Jeremy Miner - Instagram: https://www.linkedin.com/in/jeremyleeminer/ - Facebook: https://www.facebook.com/JeremyLeeMiner/ - YouTube: https://www.youtube.com/channel/UCQ5mWx_XYGRbpcV8zjGhorg Business Resources - Learn the NEPQ Framework & Closing Questions https://7thlevelhq.com/free-resources/ - Join our Facebook group, take your sales game to the next Level https://www.facebook.com/groups/725879474624834 - Podcast: https://podcasts.apple.com/us/podcast/closers-are-losers-with-jeremy-miner/id1534365100 - Website: https://7thlevelhq.com Connect with us - Learn More: www.marketingserviceboutique.com - Instagram: instagram.com/creativemarketingconsultant - LinkedIn: www.linkedin.com/in/jfarkas14 - Book a Coffee Chat: https://calendly.com/jacquelinefarkas/virtualcoffeechat --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

How do you build your networking circle? This is what we're discussing on the podcast this week with Vanessa. She shares the many twists and turns of her story and how they all helped her get to where she is today, as well as meeting the people who helped her along the way. Vanessa is an Entrepreneur, Event Professional and Community builder. She's the Founder and Lead Planner at Finerr Weddings and Events. Her love for Events has taken her around the world where she has organized hundreds of events across countries from Mexico to Bali! Vanessa has developed her Company and Services to ensure that your special day exceeds your expectations. She focuses on giving her clients individualized service to help make the wedding and event planning process a breeze! Her most recent home was Shanghai, China for 8 1/2 years where she was fortunate enough to run over 300+ events both locally and globally, built multiple brands, helped launch a fitness application, a fashion line, helped produce 2 reality TV shows and started 3 businesses of her own. Specifically, we talk about: - Getting the opportunity to move to China and work there - Learning new languages and how it helped build her career - How she transitioned into her business after moving home - Tips to get more time back in your day - Blending business with your everyday life Top 3 Business Challenges: - Finding time to get everything done. - Promoting yourself (not your company) - Focus and “Shiny object syndrome” Resources mention in this episode: - Coffee Chat with Jacqueline https://calendly.com/jacquelinefarkas/virtualcoffeechat - Apply to be a Guest on Season 3: https://www.honeybook.com/widget/social_marketing_boutique_193765/cf_id/61e19d0206347604f7aa25c8 - Personal Branding Strategy/Brand Design: https://www.marketingserviceboutique.com Connect with Vanessa - Instagram: @finerrweddingsandevents - Website https://www.finerrweddingsandevents.com/ Business Resources Blog- www.finerrwedddingsandevents.com Discount for listeners- 10% off my services Connect with us - Learn More: www.marketingserviceboutique.com - Instagram: instagram.com/creativemarketingconsultant - LinkedIn: www.linkedin.com/in/jfarkas14 - Book a Coffee Chat: https://calendly.com/jacquelinefarkas/virtualcoffeechat --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

In this episode, I take you behind the scenes into my rebranding process with our Brand Designer/Creative Team Member - Brantlie Herring. We sat down to go through the different phases, steps and milestones when it comes to rebranding and relaunching both my personal and business brands. If you've ever thought about rebranding your business, or are wondering what goes into it, you will gain so much valuable information in this episode. Specifically, we talk about: - How to find inspiration and direction for your rebrand - Developing a brand persona - Picking brand colors and fonts - Creating a brand logo - The difference between your personal brand and business brand Resources mention in this episode: - Rebrand Pinterest Board https://pin.it/4RAKuw8 - About us- Our Creative Team: https://www.marketingserviceboutique.com/about - Coffee Chat with Jacqueline https://calendly.com/jacquelinefarkas/virtualcoffeechat -Project Chat https://calendly.com/-creativeteam/project - Apply to be a Guest: https://www.honeybook.com/widget/social_marketing_boutique_193765/cf_id/61e19d0206347604f7aa25c8 Connect with us - Learn More: www.marketingserviceboutique.com - Instagram: instagram.com/creativemarketingconsultant - https://www.instagram.com/marketingserviceboutique - LinkedIn: www.linkedin.com/in/jfarkas14 --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

How do you build your character on social media? My guest, Lauren Litt, joins me in talking about the importance of showing up online. Lauren is the owner and lead Social Media Manager at Lil Shameless Plug. Lil Shameless Plug is a social media management company dedicated to the curation and creation of quality content for the creative entrepreneur. Over a decade as an actor, Lauren Litt had many incredibly talented friends, not all of them knew how to promote themselves online. And so, in 2014, Lil Shameless Plug was born. In creating Lil Shameless Plug, her goal was to help creative entrepreneurs build an online web presence to help them find their audience and expand their communities. Specifically, we talk about: How Lauren leverages her career as an actress in her social media business The importance of delegation Creating social media that builds relationships Knowing your limits in business and the online space Top 3 Business Challenges: Encountering resistance and challenge from prospects who don't understand why they would need Social Media for their business. It's been a process to learn how to help others see just how powerful of a tool Social Media can be. Being a bit of a control freak and perfectionist - two qualities that make me good at my job because they lend themselves to the small details - has been the biggest challenge to overcome in order to allow myself to grow as a business. Learning how to let go and allow others to do their job, even if it was different from the way I would go about it. Expanding my Email list of high quality leads as I am focusing more on enrolling for my educational group coaching program, Social Happy. A large majority of my existing list falls into a different demographic than my target audience. Resources mention in this episode: Apply to be a Guest: https://www.honeybook.com/widget/social_marketing_boutique_193765/cf_id/61e19d0206347604f7aa25c8 Personal Branding Strategy/Brand Design: https://www.marketingserviceboutique.com Connect with Lauren Litt Instagram: https://instagram.com/lauren.litt Website: www.LilShamelessPlug.com Business Resources Daily F.I.T. Video Series https://getsocialhappy.lpages.co/5-minutes-a-day/ Connect with us Learn More: www.marketingserviceboutique.com Instagram: instagram.com/creativemarketingconsultant LinkedIn: www.linkedin.com/in/jfarkas14 Book a Coffee Chat with Jacqueline: https://calendly.com/jacquelinefarkas/virtualcoffeechat --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

How do we create sustainable energy and systems when it comes to entrepreneurship? With so many tasks to do, and creating exceptional client experiences, having systems that support our energy and business growth is so important. Joining me for this episode is Christina Asai, a Business Coach focused on helping Business owners who know visibility is an inevitable part of doing business online and who desire to do it in a bigger, effective and genuine way. Leaning into her background as a former sales director and 20,000+ hours of mindfulness practice, Christina is most recognized for her holistic approach to helping business owners overcome mental roadblocks so they can own their unique story. As a result of working together her clients have landed speaking opportunities, corporate partnerships with companies ranked on Fortune's ‘Change the World' List, and podcast appearances as guests in their area of expertise. Specifically, we talk about: - The power of messy action - The building blocks behind bringing your vision to life - The importance of having a backup plan and being adaptable - How Christina leverages her previous career and experience when it comes to working with clients - Why it's imperative to work with clients that are aligned to you - Giving yourself grace and enjoying the journey Top 3 Business Challenges: - Embracing showing up consistently may look differently for you than it does for other business owners. Not getting caught up in the comparison trap of “Am I doing enough?” Trusting your own process, knowing when to make an intentional effort at maintaining visibility by planning ahead for LIFE. - Being too close to your business, what your gifts are and what you are able to do with joy and ease. Remembering to speak to your strengths so that others can see you and allowing yourself to be seen without having to do more to earn it. - Finding reliable talent that you can count on to help offload tasks that drain you or eat up a lot of your time. Constantly revisiting how I spend my time, taking a nonjudgmental approach to evaluating myself and my output (being hard on myself for not meeting the deadlines I may set for myself). Ensuring I'm prioritizing time to continue to learn ways to optimize my day, workflow, and systems in my business to keep me growing without compromising on my presence and quality of my services. Resources mention in this episode: - In-Person Coffee Chat/Service Consultation (N. San Diego/Temecula/Murrieta) https://socialmarketingboutique.hbportal.co/schedule/61241f7246d7071acdfac277 - Apply to be a Guest on Season 3: https://www.honeybook.com/widget/social_marketing_boutique_193765/cf_id/61e19d0206347604f7aa25c8 - Personal Branding Strategy/Brand Design: https://www.marketingserviceboutique.com/services Connect with Christina Asai Instagram: - https://www.instagram.com/christinaasai.co/ - Website: https://christinaasai.as.me/schedule.php - Business Resources Free Strategy Session https://christinaasai.as.me/30-min-strategy-session Connect with us - Learn More: www.marketingserviceboutique.com - Instagram: instagram.com/creativemarketingconsultant - LinkedIn: www.linkedin.com/in/jfarkas14 - Book a Virtual Coffee Chat: https://calendly.com/jacquelinefarkas/virtualcoffeechat --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

How do you prioritize your client experience? What is the relationship you want to have with your clients? In the very first episode of Season 3, I sit down with Marina Skendzic to talk about the importance of a personal brand, how to stay in touch with clients in a significant way, and why it's important to create an impactful client experience. Marina is a wife, Realtor, Creative, and Investor. She is passionate about teaching people how to create generational wealth through real estate and financial literacy. In business, she is friendly and approachable, but when it's time: she is not afraid to “show her teeth” in tough negotiations. Specifically, we talk about: - The importance of mentorship to help us evolve personally and professionally - Tips for building valuable newsletters - Creating personal touches that are valuable and matter to clients - Marina's journey with personal branding Top 3 Business Challenges: - Building systems in order to provide more consistent value (such as email lists, mailing system, having a CRM and actually working out of it, creation of customized buyer/seller guides, etc). - Educating clients (on the crazy market, buyer education, interest rates). It can feel like information overload. - Dealing with Imposter Syndrome in terms of stepping into her brand persona fully. Resources mention in this episode: - In-Person Coffee Chat/Service Consultation (N. San Diego/Temecula/Murrieta) https://socialmarketingboutique.hbportal.co/schedule/61241f7246d7071acdfac277 - Apply to be a Guest on Season 3: https://www.honeybook.com/widget/social_marketing_boutique_193765/cf_id/61e19d0206347604f7aa25c8 - Personal Branding Strategy/Brand Design: https://www.marketingserviceboutique.com/services Connect with Marina Skendzic - Instagram: www.instagram.com/realestatebymarina - Website: www.realtormarinaskendzic.com Business Resources - Realtor Newsletter Template on Etsy: https://www.etsy.com/shop/MarinaPrintCreations - Sign up for Marina's newsletter: https://mailchi.mp/e2f083638e92/marinasemail - 2022 Buyer's Guide At-A-Glance: https://realtormarinaskendzic.com/buyers-guide/2022-buyers-at-a-glance/ Connect with us - Learn More: www.marketingserviceboutique.com - Instagram: instagram.com/creativemarketingconsultant - LinkedIn: www.linkedin.com/in/jfarkas14 - Book a Virtual Coffee Chat: https://calendly.com/jacquelinefarkas/virtualcoffeechat --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

Thank you so much for joining me on this season of the Small Business Strategy podcast. I'm so grateful to have shared these incredible conversations with you. As we prep for Season 3, I'd love to connect with you over a virtual or in-person coffee chat, and you can also check out my website for all services and ways to work together. I am also taking applications for guests on Season 3, so if you're a small business owner in the service-based industry, I would love to hear from you! Be sure to check out the links below, I look forward to connecting with you. Specifically, we talk about: A recap of Season 2 Highlighting our incredible guests What to expect from Season 3 Ways to work together Resources mention in this episode: - In-Person Coffee Chat/Service Consultation (N. San Diego/Temecula/Murrieta) https://socialmarketingboutique.hbportal.co/schedule/61241f7246d7071acdfac277 - Apply to be a Guest on Season 3: https://www.honeybook.com/widget/social_marketing_boutique_193765/cf_id/61e19d0206347604f7aa25c8 - Personal Branding Strategy/Brand Design: https://www.marketingserviceboutique.com/services Connect here: - Learn More: www.marketingserviceboutique.com - Instagram: instagram.com/creativemarketingconsultant - LinkedIn: www.linkedin.com/in/jfarkas14 - Book a virtual coffee chat: https://calendly.com/jacquelinefarkas/virtualcoffeechat --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

Do you ever find yourself lacking motivation to move the needle forward in your business? You're certainly not alone, and this is what we're talking about in this episode with Michelle Beaton. Michelle is a Personal Fitness Trainer at BEATS Fitness. She worked in the Hospitality industry a majority of her Career up until September 2021. During College, Michelle and Jacqueline worked together at the Mutiny Hotel in Miami, Florida. Last year, Michelle became unhappy in her career to the point she started becoming more scared to stay the same than to make the change. She doubled down and got her certification for Personal Training and was able to secure a job at a gym. Michelle always had the intention and desire to work for herself - so she could call the shots and do things as she pleased - aligned with her morals and values. She reconnected with Jacqueline one day randomly through FaceBook and then that Journey of working on my Business began and became very real. Michelle had previously attempted to start a Business once before in 2018 while she was still working for Marriott. She even got her Certification in Group Training at that time. But, Life happened and she was not able to keep it going. This time around, she felt it was really meant to be and it was the right timing. Even came up with a name that felt more like me and felt everything had come full circle. Specifically, we talk about: - How Michelle turned a hard phase of life into her dream business - Where the name of her company came from - The challenges she faces every day as a new business owner - The power of being intentional with your time and energy - Why people lack discipline and where it stems from - The mentality behind getting prepared and staying the course of what we want to do Current Business Challenges - As a New Business Owner, Michelle says sticking to a Routine/Schedule is to ensure time doesn't escape her. - Being too hard on herself - wanting everything to be perfect instead of perfecting things along the way and accepting where she is in the process. She is learning as she goes and is adopting confidence! Business Advice: Believe in yourself & stay true to yourself - follow your intuition even if it's scary. Resources mention in this episode: - Promo Offer: 10% off Fitness Training to any Local Listeners (near Miami Florida) interested in working with Michelle. To Claim this Promo Offer, mention this Podcast Episode. Connect with Michelle: - Instagram: @coachbigmeech @beatsfitnesscoach - Website: www.beatsfitnesstraining.com Connect here: - Learn More: www.marketingserviceboutique.com - Instagram: instagram.com/creativemarketingconsultant - LinkedIn: www.linkedin.com/in/jfarkas14 - Book a virtual coffee chat: https://calendly.com/jacquelinefarkas/virtualcoffeechat --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

You know that internal nudge, the one you get when you know you're meant for more, but you quiet it down because it's safer to do so? In this episode, we're talking about how to show up for ourselves and live a life packed with meaning – whatever that looks like for you. Joining me is Maria Maldonado Smith, a natural born leader whose purpose and passion in life is to help women find their purpose, passion, and why. She is a motivator and supporter, an advocate and consultant, an encourager, empowerer of women, a mother, and a friend. After 16+ years in corporate america, having won sales awards, a promotion to a sales leader and earning tenure as a coach and developer of people, Maria left the corporate world to do what was put on her heart a few years ago – serving, empowering, and motivating women to embrace their most authentic selves. Her company, MMS Consulting Firm, is a place where all women can come to feel their best. But that starts with making a commitment to yourself – to do the work, to want more, to challenge yourself and to love yourself enough to make YOU, a priority. It is her absolute passion to empower women and boost their confidence. Specifically, we talk about: - Setting big goals from a young age and achieving them - What it takes to be a good leader - The inspiration behind creating her consulting firm - Trying to find balance between all areas of business, family and life Current Business Challenges - Finding women who will make themselves a priority - invest in themselves - and do the work. - Balancing it all. Maria is a firm believer that balance doesn't exist but prioritization does. - Not enough hours in the day. Maria needs two more interns and a full time assistant just to handle the barrage of ideas she has on a daily basis around continuing to grow and build her business. Resources mention in this episode: Leaning Out by Monica Pierce Connect with Maria: Instagram: www.instagram.com/mariamaldonadosmith LinkedIn: https://www.linkedin.com/in/maria-maldonado-smith-a506805/ Blog: https://confessionsofacorporatemom.com/ Website and Resources: Vision Board Bundle and One-on-One Coaching Program https://mmsconsultingfirm.com/ Connect here: Learn More: www.marketingserviceboutique.com Instagram: instagram.com/creativemarketingconsultant LinkedIn: www.linkedin.com/in/jfarkas14 Book a virtual coffee chat: https://calendly.com/jacquelinefarkas/virtualcoffeechat --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

I know you can relate to feeling stuck at some point in your life. Whether it's becoming a new mom and trying to balance it with your business or career, or wondering why your business ideas just aren't sticking, that place of feeling stuck can sometimes feel all too familiar. My guest in this episode is Danielle Vardaro, a proud working mom, Aviation Executive, global speaker, and a champion for women in the workplace. Danielle is based in Boston, where she resides with her husband, and twin 4-year-old boys (Vance & Xander). When she's not chasing preschoolers, you can find her on the Peloton, in an airport, or opening a bottle of champagne. She holds a Masters in Mechanical Engineering and has spent her entire professional career in Aviation. Danielle is currently the Vice President of Worldwide Customer Support & Aftermarket Sales for Commercial Aviation with Embraer where she leads a high-impact global team. Alongside her day job, she is committed to elevating the impact and presence of women in STE(A)M and is passionate about helping women actualize their full potential. She created the Unstuck Your Career Bootcamp for busy women on the verge of change, where she coaches women on the tactics, tools and strategies to dial in your purpose, get unstuck, level-up, and love what you do. Specifically, we talk about: - Why it's so important to be surrounded by community - The impact of mentoring and mentorship - The difference between STEAM and STEM - How fitness creates mental and physical wellness and why it should be a priority - What futuresetting is and why Danielle always recommends doing it Current Business Challenges - Women who are stuck in jobs/careers work-life setups that suck or aren't serving them, or aren't aligned with their desires/wants/needs. Danielle helps busy working women find their purpose and dream work-life setup. - Women not getting paid what they deserve/the gender pay gap – Danielle helps women with tactics and tools to negotiate what they desire and deserve and make the confident ‘ask'. - Not knowing what someone wants to do with her life or talents; now knowing how to showcase/market/sell ones talents and strengths – Danielle helps women dial in their purpose and brand, market and sell themselves to attract opportunities that are meant for them. Connect with Danielle Vardaro: - Instagram: www.instagram.com/Danielle.Vardaro / www.instagram.com/UnstuckYourCareer - LinkedIn: https://www.linkedin.com/in/daniellenvardaro/ - Website and Resources: Unstuck Your Career Bootcamp Waitlist, Free Branding Bundle and more: https://www.bubblesandbabesinc.com/ Connect here: - Learn More: www.marketingserviceboutique.com - Instagram: instagram.com/creativemarketingconsultant - LinkedIn: www.linkedin.com/in/jfarkas14 - Book a virtual coffee chat: https://calendly.com/jacquelinefarkas/virtualcoffeechat --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

Have you ever dreamed about what your master plan looks like to get your dream client to say “Yes” to working together? You've worked endless hours trying to craft a Success Recipe to land your dream client but panic slightly, because you haven't built out your client on boarding process yet. Cue: this episode! We're covering the basics that go into your onboarding process, email workflows, how to structure your workflow and more. Specifically, we talk about: My strategy-based onboarding workflow The importance of a contact form My tips for sending out proposals: how to format it and what to include How to define your creative workflow Connect here: Learn More: www.marketingserviceboutique.com Instagram: instagram.com/creativemarketingconsultant LinkedIn: www.linkedin.com/in/jfarkas14 Book a virtual coffee chat: https://calendly.com/jacquelinefarkas/virtualcoffeechat --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

Do you have a creative process that you use when onboarding new clients, or even as you continue to grow with your existing clients? I want to take you through some of the key steps my Team and I use in our Creative Process when brainstorming Marketing content for our clients. Everyone's process looks different, and I'm sharing my best tips and recommendations with you. We cover: The two types of creative processes I use An overview of my new client creative process What happens during a strategy session My tips for setting the tone for content creation Connect here: Learn More: www.marketingserviceboutique.com Instagram: instagram.com/creativemarketingconsultant LinkedIn: www.linkedin.com/in/jfarkas14 Book a virtual coffee chat: https://calendly.com/jacquelinefarkas/virtualcoffeechat --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

Happy New Year and Welcome to Season 2, the Small Business Strategy Podcast. With this Episode, we're starting a New Season, a New Level and a chance to Elevate. Why Elevate? Because it's my word of the year – what's yours? This Episode is short and sweet, and we dive into: New Services we plan to offer this year New Marketing and Business resources for the Small Business Community Email Newsletter Premiere Virtual Coffee Chats Quarterly Business Workshops This Season, I will be sharing more about my client process, ways you can work with me, as well as creative marketing tips! Connect here: Learn More: www.marketingserviceboutique.com Book a Virtual Coffee Chat: https://calendly.com/jacquelinefarkas/virtualcoffeechat Instagram: instagram.com/creativemarketingconsultant LinkedIn: www.linkedin.com/in/jfarkas14 --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

This week, Nicole Gonzalez-Cumberbatch, Founder of NGC Consulting LLC, joins me to share her journey as a former Accounting and Human Resources Executive. As a Financial Consultant, she believes in doing what is best for her Clients by leading them with integrity to make the right decisions for their Business. Nicole has created and implemented a variety of successful Company solutions; Company wide mentorship, Leadership programs and Financial and Operational issues. Some of her Business strengths include working with Startups and Medium-sized companies to develop effective policies & procedures. Nicole is also a Podcast Host of: Mamas Know Best, We Got Something to Say, a Podcast discussing honest, raw and real conversations about motherhood, life, career and everything in between. Links: Website: https://nicolegconsulting.com Podcast: https://www.themotherhoodvillage.com/podcast Instagram: https://www.instagram.com/nicolegcumberbatch LinkedIn: https://www.linkedin.com/in/nicolegcumberbatch --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

This week, Marcy Browe, a contemporary Portrait Photographer, specializes in Personal Branding Portraits. Marcy joins me to Share how she creates Photography with your Marketing in mind. Marcy helps entrepreneurs up-level their image. Before becoming a full-time Entrepreneur, Marcy worked for major companies in Marketing and Sales. Now, she gets to blend her extensive business and marketing experience with her creative side... resulting in photos which are spot-on for your unique visual brand. Learn more at www.marcybrowe.com In this Episode, we discuss… 0:30 Branding Portrait Photography, created with your Marketing in mind 1:10 Blending Career background with her Photography Passion 3:20 Sharing Resources within your Network 5:55 Stepping into your Brand- Branding Photography Process 12:21 Network from the start 19:05 Getting clear on your Intention 28:50 Empowering Question Card Links: Instagram: https://www.instagram.com/marcybrowe_photo/ Facebook: https://www.facebook.com/marcybrowephoto LinkedIn: https://www.linkedin.com/in/marcy-browe-b85341/ Website: www.marcybrowe.com --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

This week, Geisha Garcia, Founder of GG Communications, joins me to Share her Journey as a Social Media/Creative Agency Owner. Geisha Garcia is the Founder and CEO of GG Communications, LLC—a Social Media and Creative Agency dedicated to elevating the digital presence of ambitious female-led brands through proven Social Media Strategies and Premium Aesthetics. In this Episode, we discuss… 1:15 Social Media Agency 2:00 Understanding the Role of a Social Media Manager, Duties & Deliverables 2:15 Advancing the Profession of Social Media 7:25 Network is your Net Worth, Collaborate 15:15 Are you really ready to begin Outsourcing- Social Media Management 21:53 Leads on Instagram, seek Partnerships 26:30 Empowering Question Card Links: Instagram:https://www.instagram.com/gg_communications/ LinkedIn: https://www.linkedin.com/in/geishagarcia/ Website: https://ggcommunications.net/ --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

This week, Mario Lanzarotti, Freedom Architect/Business Mindset Coach, joins me to Share his Journey as an Entrepreneur. As a Business Mindset Coach, Mario focuses on helping conscious leaders overcome their fears and teaches them how to create a massive impact in the world. From CEO's to Olympians and Mission-Driven Entrepreneurs, Mario has guided hundreds of growth-seekers all across the world to build a life that is driven by Purpose, Passion and Personal Freedom. Mario travels the world between NYC, Cape Town, and Berlin hosting his Master Classes that are focused on Conscious Leadership and Transformational Mindsets. In this Episode, we discuss… [2:10] Flexibility of being an Entrepreneur [4:00] Journey to Becoming a Pilot [7:30] Business Transition from Pilot to Entrepreneur [11:14] Mindset and Vision, Entrepreneurial Word [15:07] Living a Life of Passion [23:03] Hotseat Mindset Q&A [27:32] Empowering Question Card Links: Mario Lanzarotti – The Freedom Architect: https://www.mariolanzarotti.com/ Connect with Mario Lanzarotti: Instagram: https://www.instagram.com/mario.lanzarotti/ LinkedIn: https://www.linkedin.com/in/lanzarottimario/ Marketing Services -Social Marketing Boutique: Marketing Content Creation, Strategy, Consulting: https://marketingserviceboutique.com/services Contact Us: https://marketingserviceboutique.com/contactus --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

This week, Quantal Langford, Creative Director at Langfordesign, joins me to share his Journey as a Creative Entrepreneur. Quantal and I connected earlier this year through our Local Chamber of Commerce- Oceanside Chamber of Commerce https://www.oceansidechamber.com/chamber.html This Summer, we worked together on a Small Collaboration Project for his Apparel Line- Just Heart Apparel. Just Heart Apparel, Inspired Lifestyle Brand, Located in: Oceanside, CA https://justheartapparel.storenvy.com/products Building a small business takes time, focused attention, and business resources. Building your network and relationships is an important key to business success. With the right support system, business strategies and resources, small business owners can grow their Business. In this Episode, we discuss… [1:10] Langfordesign- Brand Identity, Brand Development, Merchandise Apparel [2:39] Journey to Becoming Graphic Designer/Creative Business Owner [4:15] Sports Coaching- Building a Network and Business Referrals [5:40] Branding Project Opportunities from Sports Industry [8:55] Importance of Customer Service and Word of Mouth Marketing [12:33] Community Engagement and Relationship Building on Social Media [19:05] Words to Describe your Passion [20:29] Business Advice [22:40] Empowering Card Question Links: Langfordesign: http://langfordesign.com/ Creative Brew Tv: https://soundcloud.com/thecreativebrewtv Connect with Quantal Langford: Instagram: https://www.instagram.com/quantallangford/ https://www.instagram.com/thelangfordstudio/ https://www.instagram.com/thecreativebrew.tv/ Learn more about Marketing Services -Social Marketing Boutique: Marketing Content, Email Marketing: https://marketingserviceboutique.com/services Contact Us: https://marketingserviceboutique.com/contactus --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

This week, Christine Garrido, Swim Coach/Lead Instructor at Breathe and Splash Swim School, joins me to Share her journey to becoming a Business Owner and Mindset techniques she's learned to use to stay focused and overcome challenges. Christine is one my first Marketing Clients! We have worked together on a variety of Monthly Marketing and Business Services Since August of 2020. Marketing Content Creation and Email Marketing have been the main Business Services. Building a Small Business takes time, focused attention, and Business resources. With the right Support system, Business Strategies and Resources, Small Business Owners can grow their Business. In this Episode, we discuss… [1:20] Journey to Becoming Swim Coach/Lead Instructor [3:10] Mindset Techniques to help manage Attention [4:30] How the Swimming Sport has helped Build- A Team, Support System and Perseverance. [7:22] Business Challenges- Prioritize Hiring and Creating a solid Team; Outsourcing [8:11] Attracting Aligned Individuals- to become part of Swim School. [10:15] Business Growth- Client Referrals, Social Media Posting and Marketing [12:13] Email Marketing Benefits- Consistency, Visible Marketing Tool and Building a Brand Culture [13:11] Building a Brand Story with Email Marketing [14:20] Words to Describe your Passion [19:40] Words of Advice Links: Breathe and Splash Swim School: https://www.breatheandsplashswim.com/ Connect with Christine Garrido: Facebook: https://www.facebook.com/breatheandsplash Instagram: https://www.instagram.com/breatheandsplash Learn more about Marketing Services -Social Marketing Boutique: Marketing Content, Email Marketing: https://marketingserviceboutique.com/services Contact Us: https://marketingserviceboutique.com/contactus --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

Welcome to the Small Business Strategy Podcast! A Business Podcast Series where we discuss: Business and Marketing Strategies, Challenges and the ‘Power' of Living your Passion as a Small Business Owner. My name is Jacqueline Farkas, Marketing/Business Consultant and Founder of Social Marketing Boutique The Purpose behind creating this Podcast is to- Share Business Stories, Strategies and Resources to the Small Business Community. In Season 1, I Interview 6 Purpose-driven Small Business Owners. I dive deep into their Journey as a Business Owner, their Business Challenges and Strategies. I'm excited to Share their Powerful Stories with you all! Strategy is the Core Foundation of my Business Processes and this Podcast. This is not your average Business Podcast. I'm here to Build a Small Business Community Join us and Hit the ‘Subscribe' button Today! --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support