Podcasts about chief brand strategist

In this episode of "Women in B2B Marketing," host Jane Serra chats with Leanna Adeola, VP of Marketing and Chief Brand Strategist at Black Onyx Management. Leanna, recognized as one of the "Top 40 Under 40" by the Indianapolis Business Journal, shares her journey through various marketing roles, from agency work to in-house positions. They discuss the challenges of integrating management consultants, emphasizing transparency and collaboration. Leanna highlights the evolving nature of B2B marketing, stressing the importance of authenticity, relationship-building, and balancing value with sales. Leanna and Jane talk through:Leanna's career path from agency to in-house to consultancy leadershipWhy her agency background helps her empathize with brand-side complexityHow she balances in-house marketing with client-facing consultingTactics for making brand messaging stick internallyHow Canva and quick videos help reinforce brand standardsAdvice for building trust when bringing in external consultantsThe 3Fs framework for managing up: Framing, Frequency, For OthersHow to communicate effectively with boards, CEOs, and CFOsThe human side of B2B: building relationships, not just pipelineWhy outdated ideas of executive presence are holding us backThe power of thought leadership and long-term brand affinityHer advice: remember what drew you to marketing and protect that sparkKey Links:Guest: Leanna Adeola: https://www.linkedin.com/in/ladeola/^^ And follow her on IG: https://www.instagram.com/leannaadeolaHost: Jane Serra: https://www.linkedin.com/in/janeserra/ --Like WIB2BM? Show us some love with a rating or review today!

The way you market impacts your casino brand. Marketing for casinos can be done in a variety of forms like commercials, billboards, digital ads, content and influencers, direct mail, email campaigns, and so much more. One of the most important, in our opinion, is Experience Marketing. This marketing strategy focuses on creating memorable moments and crafting unique experiences that customers will remember and talk about. The power of moments lies in discovering what resonates with the guests, by providing something that meets a deeper need. Successfully done, this creates lasting memories that allow casinos to engage their audience in ways that go beyond the dollar. URComped Sr. Marketing Manager, Katie Vanpool, interviews President and Chief Brand Strategist of J. Carcamo and Associates as well as the author of “REEL MARKETING”, Julia Carcamo, to take a deep dive into understanding and executing Experience Marketing. This discussion also addresses growing the casino brand, developing new strategies, utilizing feedback, making the most of conferences, Casino Marketing Bootcamp 2025, and more. Topics Discussed: – Julia Carcamo's background and experience – The inspiration behind Julia's book ‘REEL MARKETING' – What is Experience Marketing (understanding, executing, and being successful with) – Experiences guests look for – The target market for experience marketing – How small/ mid-sized venues and properties compete with the giants – Create and execute new marketing experience strategies – Using Reviews/ Feedback – The 7 deadly sins of Casino Marketing – Sin #3: Wrath of Ignoring Feedback. – Branding (experiences/ partnerships / starting points) – How marketers can enhance a brand through partnership. – The starting point to invest more in brand-building – Making the brand unique – Making the most at a Casino Conference. As an attendee/ As a Vendor – How big conferences impact more businesses and casinos – Casino Marketing Bootcamp and confirmed topics 2025 – How it's developed and evolved  Learn more: https://trio360.vip/enhancing-the-casino-brand-through-experience-marketing-julia-carcamo-interview/ Check out our previous interview: https://www.youtube.com/watch?v=e1DuNhbOg4c  

Katie Zeppieri is a two-time TEDx speaker, author, social influencer, and media personality. She's also the Founder and Chief Brand Strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and Marketing firm specializing in brand amplification for innovative companies and people. Here, she shares some strategies for successful marketing events and building a great personal brand. Key Takeaways:- Winning strategies for marketing events- The current state of PR and marketing- How to build a great personal brandEpisode Timeline:1:30 What is the current landscape for PR and marketing?2:40 What's PR's role in a world where people are telling their own stories?4:30 What are some common SEP problems people are having these days?6:45 How to get leads through events10:00 MicDrop's biggest success stories12:00 How MicDrop got a placement in the Wall Street Journal13:10 Pitches that get on Tod's nerves15:00 How MicDrop helps develop thought leaders17:00 How professionals can build a better personal brandThis episode's guest:• Katie Zeppieri on LinkedIn• The MicDrop AgencySubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

In this new episode of The Marketing Consultation, we are joined by Susan Willig, a marketing leader with significant experience in the healthcare sector, particularly in brand strategy and patient access. The discussion delves into the importance of early market positioning for startups and strategies for differentiating a brand in a crowded market. Susan emphasizes the necessity of establishing a strong value proposition early on. This involves understanding the target market and setting a solid brand strategy foundation, which guides all subsequent efforts and resource allocation. In a crowded market, creating memorable customer experiences, or "delighters," is crucial. Susan advocates for developing detailed Personas through both qualitative and quantitative research. This deep understanding empowers employees to better serve the audience, ultimately leading to more effective marketing strategies. Addressing the challenge of resource constraints, Susan recommends focusing on purposeful content creation and effective use of content calendars. She highlights the importance of behavioral change in marketing, ensuring content supports the audience throughout their journey. Susan shares her process of defining a compelling value proposition, which involves understanding current and desired behaviors of the target audience and clearly articulating how the product meets those needs uniquely. Consistency in messaging is vital, but Susan acknowledges the need for adaptation based on market feedback and new insights. The conversation also touches on personal branding, with Susan discussing its importance, which mirrors brand strategy principles. Understanding one's core competencies and communicating them clearly and authentically is key to building a strong personal brand. Overall, Susan's insights offer valuable guidance for healthcare marketers, emphasizing the importance of strategic planning, understanding the audience, and maintaining consistency while being adaptable.  

Justin Eklund has one primary goal with Grove9: to help businesses and organizations focus more on the mission and good they provide our communities.  He shares with Don and Ebony his journey through ministry and how it eventually led him to take a new approach in a profit driven world.  On this episode we discuss: Valuing mission over profit From ministry to the marketplace Helping organizations tell stories that really matter Standing out from the crowd in an ad-saturated world Focusing on the one thing you can be known for to clarify your brand Defining success through your clients success Supporting mission driven organizations here at home Valuing internship opportunities to grow new talent in Wichita Learn more about Grove9:https://grove9.com/Facebook ProfileTwitter ProfileInstagram ProfileLinkedIn ProfileYouTube ChannelJustin Eklund is the founder and Chief Brand Strategist at Grove9. He brings over two decades of experience in marketing and advertising, both on the agency and nonprofit side. An equal blend of left and right-brained thinking, Justin loves strategy and planning brought to life by creativity and compelling storytelling. He's passionate about helping Grove9's amazing clients clarify their brands and grow their revenue to make a greater impact in this world.Other Resources:Wichita Eagle ArticleJoin the Wichita Regional Chamber of Commerce! This podcast is brought to you by the Wichita Regional Chamber of Commerce and is powered by Evergy.  To send feedback on this show and/or send suggestions for future guests or topics please e-mail communications@wichitachamber.org. This show is part of the ICT Podcast Network.  For more information visit ictpod.net

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Deidra Cox is the Founder and Chief Brand Strategist of Career Imagery, LLC. She utilizes a 3-tiered strategy, (optimization-branding-marketing) which propels audience engagement and props the job seekers ahead of the game through high visibility. She is committed to career development coaching, brand marketing, executive coaching, resume writing, brand consulting, interview preparation, and public speaking. She has expertise in branding through digital resumes and LinkedIn transformations. She puts back the “humanity factor” into the automated recruitment process through a targeted networking-based marketing approach. If you're in a job search and just not getting the results you need, you should reach out to Deidra Cox by logging on to https://careerimagery.com/ and by visiting https://www.linkedin.com/in/thecareermaker/.  Kevin Donahue is a successful communications and PR executive, long-term business associate, and senior director for Protiviti's Global Marketing and Communications team. He manages the leading global consulting firm's thought leadership program overseeing the development of a wealth of content. Kevin is a highly experienced manager with proven leadership and staff development skills with extensive experience in both corporate and agency settings. He is passionate about helping organizations develop effective strategies and messaging and execute plans in alignment with communications, marketing, and branding objectives. To learn more about adding value and empowerment to your people each day through thought leadership, consider reaching out to Kevin Donahue by visiting his websites https://www.protiviti.com/ and https://www.linkedin.com/in/kdonahuepro/. Vaishali Nikhade is a business strategist, speaker, psychic, and host of the podcast, “The Uncanny Link.” She is a left-brain engineer with a solid background from Standard Microsystems, Level One, and Intel who transitioned to being a right-brain psychic where she combines physics and metaphysics in her readings. Vaishali is a go-to expert for entrepreneurs and business owners who would like to see and take control of their future in order to avoid confusion, panic, and uncertainty. If you are a business owner who wants more, consider reaching out to Vaishali Nikhade by visiting her websites https://theuncannylink.com/ and https://www.linkedin.com/in/valishalinikhade/.  Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes.   Connect to Mitchell Levy on: Credibility Nation YouTube Channel:https://www.youtube.com/c/CredibilityNation Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

PRovokeGlobal 2022 capped off a year spent discussing the many industry trends that have emerged and re-emerged. Over the course of the year which culminated with the 2022 Summit, we've covered topics such as internal stakeholders, purpose, data and disinformation. In this PRovoke Media Podcast episode, Paul Holmes chats with Stephan Miller, Kivvit's Chief Brand Strategist to unpack themes from the recent Summit and what they mean for the industry this year.

Submit your nominations to the 2022 Small Business Awards!Justin Eklund has one primary goal with Grove9: to help businesses and organizations focus more on the mission and good they provide our communities.  He shares with Don and Ebony his journey through ministry and how it eventually led him to take a new approach in a profit driven world.  On this episode we discuss: Valuing mission over profit From ministry to the marketplace Helping organizations tell stories that really matter Standing out from the crowd in an ad-saturated world Focusing on the one thing you can be known for to clarify your brand Defining success through your clients success Supporting mission driven organizations here at home Valuing internship opportunities to grow new talent in Wichita Learn more about Grove9:https://grove9.com/Facebook ProfileTwitter ProfileInstagram ProfileLinkedIn ProfileYouTube ChannelJustin Eklund is the founder and Chief Brand Strategist at Grove9. He brings over two decades of experience in marketing and advertising, both on the agency and nonprofit side. An equal blend of left and right-brained thinking, Justin loves strategy and planning brought to life by creativity and compelling storytelling. He's passionate about helping Grove9's amazing clients clarify their brands and grow their revenue to make a greater impact in this world.Other Resources:Wichita Eagle ArticleJoin the Wichita Regional Chamber of Commerce! This podcast is brought to you by the Wichita Regional Chamber of Commerce and is powered by Evergy.  To send feedback on this show and/or send suggestions for future guests or topics please e-mail communications@wichitachamber.org. This show is part of the ICT Podcast Network.  For more information visit ictpod.net

AI, or artificial intelligence, will be the most transformative technology over the next 10 years. Guests Pamela R. Purifoy, Chief Brand Strategist of PRPro Media, and Angle Bush, founder of Black Women in Artificial Intelligence, join host Kenia Thompson to discuss its pros and cons.

Let's deep dive into today's economy and how YOU can make in impact. Join us on Women Lead Radio as Shelly Harrison, your host of Amplify Your Influence, has a conversation with Natasha Davis, Chief Brand Strategist of Impact Branding Consulting. Sponsor Appreciation! Thank you to our partner and show sponsor, National University (www.nu.edu)!   Interested in Learning More About Connected Women of Influence? Click Here (https://connectedwomenofinfluence.com/attend-an-event-as-our-guest/) to Be Invited as Our Special VIP & Guest to a Future Event!   Interested in Becoming a Member of Our Professional Community!? Click Here (https://connectedwomenofinfluence.com/membership-application/) to Apply for Membership!

Let's deep dive into today's economy and how YOU can make an impact. Join us on Women Lead Radio as Shelly Harrison, your host of Amplify Your Influence, has a conversation with Natasha Davis, Chief Brand Strategist of Impact Branding Consulting (www.NatashaDavisVisionary.com).   Sponsor Appreciation! Thank you to our partner and show sponsor, National University (www.nu.edu)!   Interested in Learning More About Connected Women of Influence? Click Here (https://connectedwomenofinfluence.com/attend-an-event-as-our-guest/) to Be Invited as Our Special VIP & Guest to a Future Event!   Interested in Becoming a Member of Our Professional Community!? Click Here (https://connectedwomenofinfluence.com/membership-application/) to Apply for Membership!  

Law Firm Marketing And Management Tips From An Expert   Welcome to episode 128 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Micki Love and she shares her expertise on marketing and management for law firms. Micki Love is the President and Chief Brand Strategist of cj Advertising. She oversees all agency accounts and launched cj Consulting. Her insight on marketing, strategy, management, and leadership helps guide the agency and their family of clients toward a bright and successful future. Micki began her career as a runner for Hughes & Coleman, a small personal injury law firm in Kentucky where she was involved in all aspects of marketing and managing at the firm. Over the course of her tenure with Hughes & Coleman, the firm grew to over 175 team members with nine offices in four states. Throughout that time, she helped organize the M&L Legal Marketing and Management seminars, conducted financial comparison groups, and helped implement a cutting-edge intake department and operational efficiency system. She eventually came to lead the firm as their Chief Operating Officer.   What you'll learn about in this episode: Combining a law firm operational background with a marketing background Starting with intakes and converting them to build an efficient firm Your medical records process and how to streamline it Looking at your negotiation process and optimizing it Average fees and how to increase them Case-grading to know what you have in the works and that they get to the right attorneys Why it's best to have an in-house medical records department The difficult labor market After-hour call centers that deliver   Resources:  Website: https://www.cjadvertising.com/ Facebook: https://www.facebook.com/cjAdvertising/ LinkedIn: https://www.linkedin.com/in/milove/ Twitter: https://twitter.com/cjadvertising?lang=en   Contact Info: Company: cj Advertising Email: Micki Love mlove@cjadvertising.com   Additional Resources: PILMMA's Super Summit https://learn.pilmma.org/pilmma-super-summit-2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/free-resources/ PILMMA Join Page: https://learn.pilmma.org/join-pilmma  

Natasha Davis / Owner of Impact Branding Consulting, Chief Brand Strategist, Strategic Planner, and Author Natasha E. Davis affectionately known as "The Chief Visionary" is a baccalaureate prepared Registered Nurse certified in Emergency and Trauma nursing for over 12 years. She emerged as a Branding Strategist and Corporate Trainer in 2007, with the launch of her 3rd company Impact Branding Consulting, Inc. a certified Woman Owner Small Business. Natasha advanced her career and pursued her Masters in Business & Marketing in the Fall of 2009. Her specialty is helping executives, entrepreneurs and companies create brands that have a lasting impact. She thrives on fixing problems and eliminating frustrations for companies and their executives. Over the past 10 plus years, Natasha has worked with several companies and executives to assist them in enhancing their business potential, brand equity, brand loyalty, customer satisfaction and marketing strategy through the power of brand positioning. Utilizing her "Brand First Principle" she has taken companies from a negative 8% profit margin to a flourishing 40% profit margin and on average increases company revenue by 30% per year. She quickly identifies performance gaps, find solutions, get results and improve outcomes. Natasha, authored and published her first book "Get Grounded; Stay Grounded" to educate individuals on how to achieve personal branding and personal development. She published her 2nd book "Unleash You Millionaire Mindset and Build Your Brand" to educate business owners on how to achieve professional branding and business growth. She developed the proprietary model software "The Profit Enhancer" to quickly identify and close business performance gaps. Natasha has gained recognition as the Executive Professional & Entrepreneur of the Year, noted as one of the 40 under 40 Movers and Shakers in Business by Career Magazine. Presented with recognition as a "Woman of Outstanding Leadership in Business" by the International Women's Leadership Association - Leadership Category and awarded by the USIEC with the "2013 Georgia Excellence Award in Marketing". In 2016 she was recognized with the Lifetime Achievement Award from President Barack Obama. In 2017, she was inducted into the National Society of Leadership and Success - Sigma Alpha Pi for the works she has done. In 2019 she was appointed the Leadership Council Member for Small Business by the National Small Business Association for the state of Georgia. And in 2020, she received the Home Office Business Achievement award from the Atlanta Business League and featured in an Entrepreneurship DocuSeries produced by one of the largest CRM companies, Infusion Soft by Keap. View full details about Natasha on www.NatashaDavisVisionary.com https://youtu.be/n_wnPawOTP8 Ted Jenkin / Oxygen Financial (Host) Lee Heisman / Savant CTS (Host) Natasha Davis / Impact Branding Consulting, Chief Brand Strategist (Guest)

GHWCC Global Businesswomen's Pod Episode 13: Learn the key steps to make your brand more marketable with Tanika Vital-Pringle, Founder, Chief Brand Strategist at Brand Rebirth. Tanika is a purpose driven, brand and professional development consultant serving the greater Houston region.

GHWCC Global Businesswomen's Pod Episode 13: Learn the key steps to make your brand more marketable with Tanika Vital-Pringle, Founder, Chief Brand Strategist at Brand Rebirth. Tanika is a purpose driven, brand and professional development consultant serving the greater Houston region.

In this episode of Black Power Moves, part of the Ebony Covering Black America Podcast Network, we're speaking to Ray Leonard Jr., CEO of Ovationz.com. Ovationz.com is the premier talent marketplace allowing SMEs, Artists, Speakers, Athletes and more to monetize their time and skills effortlessly. They level the playing field for organizations, corporations and individuals to have the same booking power as the big agencies. Ray is also Chief Brand Strategist for Blackowned.com, Co-founder and COO of Launch Team Consulting and also CEO of Leonard Sports & Entertainment, a full service sports and entertainment management company specializing in pairing celebrities with corporations.  He is currently on the board of directors for Walking Miracles, HBCU Heroes, and has been a mentor for the Magic Johnson foundation and The Walking Miracles Foundation. Learn more about your ad choices. Visit megaphone.fm/adchoices

For those Rising to the Challenge of EntrepreneurshipHost: Audrey Wiggins, aka the “Tech Diva”, Marketer/Entrepreneur 30+ for years and Chief Brand Strategist of Altogether Marketing LLC since 2007Categories: Podcast, Business, Entrepreneurship, Communications, MarketingAre you done with banging your head against the wall? Hear business professionals chop it up by sharing tips, hacks, resources, stories of success and failure and how they rise to the challenge of entrepreneurship in the 21st century. Guests speak candidly about everything from marketing, management, employees, outsourcing, relationships, technology, pricing.To learn more about Audrey and her business visit altogether.bizView public siteBuzzsprout - Let's get your podcast launched! Start for FREEDesignrr Get Instant Transcripts from your Podcast, Video, or Webinar Riverside.fm Professional Remote Content Creation StudioAltogether Domains, Hosting and More Bringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business Cards Let's speed up your follow up. Get a digital business card.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPlease Rate & ReviewVisit Altogether Marketing LLC

Increasing Your Average Case Fee and Average Case Settlement Value, with Micki Love Past Experience Micki began her career as a runner for Hughes & Coleman, a small personal injury law firm in Kentucky, while attending school. For more than 23 years, she was involved in all aspects of marketing and managing at the firm, and she eventually led the firm as their Chief Operating Officer. Over the course of her tenure with Hughes & Coleman, the firm grew to over 175 team members with nine offices in four states. Throughout this time, she helped organize the M&L Legal Marketing and Management seminars, conducted financial comparison groups, and helped implement a cutting-edge intake department and operational efficiency system. Mickis next step was working with Vista Consulting, where she helped law firms maximize their potential by solving operational obstacles. Present Role In 2018, Micki left Vista to join cj as President and Chief Brand Strategist, where she oversees all agency accounts and launched cj Consulting. Her insight on marketing, strategy, management, and leadership helps guide our agency and our family of clients toward a bright and successful future. Outside of the agency, she enjoys watching her children, Caleb and Ava, grow up and be passionate about the sports or activities with which they are involved. Moving Ahead Our agency and our clients are rallying behind Micki, and the potential for growth at cj has never been higher. What you’ll learn about in this episode: Why you should do an honest evaluation of your firm before you even consider increasing your marketing spend The correct way to evaluate your fees by case type Why rule #1 is always, communicate regularly with your clients How to track and manage your client communications How to implement a grading system for your cases What is a settlement committee and why your firm should have one What the Pareto Principle is and why how your firm lines up  Why you should know and have a good relationship with the doctors in your area If you should be taking more cases to trial Resources: Website: https://www.cjadvertising.com/ LinkedIn: https://www.linkedin.com/in/milove Facebook: https://www.facebook.com/cjAdvertising Twitter: https://twitter.com/cjAdvertising Email: mlove@cjadvertising.com Additional Resources: PILMMA’s Super Summit    https://learn.pilmma.org/pilmma-super-summit-2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma   

Hear from Mike Farag, CEO + Chief Brand Strategist at Fervor. A marketing + consulting agency in Kansas City, who is making worldwide impact. Mike is deep, genuine, raw, wicked smart, and shares stories of transforming mistakes, finding harmony, and creating fervor.  Check out his company here. Give him a follow on LinkedIn here.   

Part of Disciples Made's vision is watching the false walls that have been erected between church and marketplace leaders being vaporized in the wake of our groups. Our founder, Brian Phipps, has experienced this time and time again. These next 5 Bonus Episodes are with five marketplace leaders that have not only been blessed by Disciples Made, but have in turn been a blessing to her. Today we introduce Mike Farag, CEO + Chief Brand Strategist of Fervor Marketing.   Learn more about Fervor   DisciplesMade.com

Join me and Julie Lynn Try, Marketing Consultant for startups, growth-minded business, and partners of Microsoft, as she shares her experiences in the industry plus amazing career tips! Looking for a way to contact Julie? Email: JL@JLBRANDME.COM Website: www.JLBRANDME.COM LinkedIn: www.linkedin.com/in/julielynntry Julie's favorite books: Obviously Awesome The E-myth revisited Quantum Enigma Podcasts mentioned: Lore, Astonishing Legends Morbid and Penn's Sunday School Monsters Among Us Somewhere in the Skies Micah Hanks The Mad Scientist Revisionist history Noble Blood Hardcore History Ugurus World-Changing Women ✦ SUBSCRIBE so you don't miss more tech tutorials and tech career tips videos:: http://bit.ly/SlyGittensYouTubeChannel ✦ LinkedIn Profile ➜ https://www.linkedin.com/in/slygittens/ ✦ Instagram Profile ➜ https://www.instagram.com/sly_gittens/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

We all LOVE talking about ourselves, our businesses, and our brands... But how can we make OTHERS (aka our consumers) talk about our products and services NON-STOP... Because When OTHERS talk about you, it is a LOT more convincing than you talking about yourself If you want to learn how to do that so that you can have raving fans selling and promoting your brands for you Check out my interview with Nick Powills. During the interview, we discussed ➡️ How to make people talk about YOUR brands NON-STOP Nick is the CEO and Chief Brand Strategist at NoLimit Agency and the CEO of Mainland He is also an author and his new book is called, Stick and Stones Nick's work has been featured on Fox News and numerous other media outlets ---- You can watch our interview on my YouTube channel via this link. ---- Give this episode a listen and give your biggest takeaway by sharing this on Twitter, Instagram, or LinkedIn. Make sure to tag me @AiAddysonZhang and use my hashtag, #ClassroomWithoutWalls --- Do you know that this podcast is also a weekly live streaming show? Every Wednesday, at 2pm PST | 5pm EST, my guest and I go live on LinkedIn, Facebook, Twitter, YouTube, and Twitch to deliver valuable content to you. I highly encourage you to join us live and ask your questions. You will get immediate answers! You can follow my other social media channels: LinkedIn | Instagram | Facebook ---

Do you really need a roadmap?   Maybe, maybe not.   What if you have a road map, and it's the wrong one?  How will you know to pivot and go down a different path if you're following the wrong road map?   My guest on this week's podcast is Justine Fedak, and she cautions us, "maybe you're not getting what you want because it's part of your journey."   Maybe you have exactly what you need, albeit not what you thought you wanted, and that new road will be even better?   Ugh. I know, life is hard. It never goes exactly according to our plan.   That's why, although you work hard at it, it's exhausting at times, and exhilarating at times.   Maybe if your road map changes, you will become an "accidental expert", like Justine.   Who knows! Either way, you must choose, each day.   Right or left? Forward or back?  Side to side?    Keep moving; it's the only way you'll figure it out!   More info on Justine Fedak: IG JustineFedak LinkedIn http://linkedin.com/in/justine-fedak Facebook Justine Fedak   Justine Fedak is a self-declared Corporate Hippie. She is a transformational socially-conscious marketing executive with deep experience in brand management and marketing operations. She is Chief Brand Strategist with PollaraStrategic Insights and Co-Founder (Star Jones) of Instant Impact Group, a diversity and marketing consulting firm. She was most recently Global Head of Social Media and Sponsorships Marketing for BMO Financial Group.   After joining BMO in 1992 as a media relations assistant, Justine held many senior roles at the company in Canada and the US, within Retail Banking, Wealth Management, Investment Banking, Communications and Corporate Marketing.  In 1999, Justine transferred to Chicago to lead M&A due diligence for US wealth management and create a US brand strategy. She re-patriated to Canada to create a North American Corporate Sponsorships and Event steam and build a client-focused partnership portfolio, negotiating some of the largest sports sponsorship deals with the NBA, NHL, MLS and MLB (North America) that attracted younger and more diverse customers. In 2007, she was named US CMO and led the re-vitalization of the Harris Bank brand, uniting all the community banking under a central marketing focus. She also led the strategy and execution of the historical re-branding of Harris Bank to BMO. As a member of the executive management team, she was also accountable for the client experience and marketing communications integration of the bank’s largest M&A deal, the purchase of Marshall & Isley. She remained in the US leading Brand, Advertising and Marketing for North America and developed an aligned north-south creative marketing strategy that remains strong today.   Justine is a very active member of her community and industry.  She is a member of the Board of Directors of The  Magnificent Mile Association, the Chicago Police Foundation and is on the Executive Committee of the Chicago Sports Commission. She is an SSA City of Chicago Commissioner (Greektown), a board member of Chicago-Toronto Sisters Cities International, and past Chair of the City of Chicago Municipal Marketing Advisory Counsel, as well as past member of many other prominent boards. 

On this week’s episode of Performance Delivered, our special guest is Angela Hill. She is the CEO at Incitrio, an award-winning, San Diego based full service agency. Chief Brand Strategist, Marketing Visionary, and Professional Speaker, Angela shares Incitrio’s unique approach to tackling marketing challenges and ultimately and unfailingly increasing revenue for her clients.

Clarissa Burt chats with Kimjera Whittington, Chief Brand Strategist at Evolve Global Marketing. They discuss brand positioning, the importance of words and design, and story-based marketing.   Guest Website: https://evolveglobalmarketing.com/ Guest Social Media: Facebook: @EvolveGlobalMarketing  LinkedIn: Kimjera Whittington   Connect with Clarissa!  Clarissa's Website: https://inthelimelightmedia.com Social Media: FollowFollowFollowFollow See all "In The Limelight" episodes

This episode of Fractal Marketing is called “Koala Mattresses: A Brand Strategy Review” with Melissa Packham, Chief Brand Strategist at A Brand Is Not A Logo. Today, Melissa starts off with Koala’s name recall and going international. They then discuss Koala’s guerilla marketing choices, their disruption of the industry with superior offerings, and their success […] The post Koala Mattresses: A Brand Strategy Review with Melissa Packham appeared first on The marketing agency for service professionals.

Thursday, July 2, 2020, 1-2 pm Courageous Conversations with Sheree welcomes the Founder of "Teach My Kid" Zira Washington. Listen in to explore and gain the tools you need to decide what is the best back to school option for your children. Join us this Thursday on 107.5 FM or WRUU.org. Zira is the CEO and Chief Brand Strategist of ZTW Media Group. She is an educator, producer and mentor. Zira mostly credits her 20 plus years in education and the music industry for her successful branding techniques. Her philosophy towards branding is simple, just like her former students, no 2 businesses or projects are exactly alike. She believes any living thing will flourish with the right amount of attention, creative influence and leadership. For more information, please visit teachmykid.net.

Welcome to Connect, a podcast featuring one-on-one interviews with some of the top movers-and-shakers in the mortgage industry. Our 16th episode features John Seroka, Principal, Seroka Brand Development, Co-Chair, Mortgage Technology & Marketing Committee (MTAM) and Scott Seroka, Principal & Chief Brand Strategist, Seroka Brand Development In this episode John & Scott cover a variety of topics around the mortgage industry including the following: 2:18 – What’s your backstory/journey through the mortgage industry?  What interested you in the marketing/branding side of the business? 9:41 – In speaking to you clients, prospects, and colleagues in the industry, what’s your sense on how optimistic/pessimistic folks are about the near-term future, once the economy opens back up? 14:39 – Outside of the industry, which company(ies) do you see that are doing something right when it comes to building their brand, and why? 18:03 – What is the difference, both strategically and tactically, in “building” a brand and “maintaining” a brand? 27:44 – What are some differences and similarities between B2C and B2B marketing? 36:38 – What if you’re starting a brand from scratch?  What are your top 3 tips for getting started? 43:42 – How is your own networking strategy changing in the current shelter-in-place/WFH environment?   48:32 - What are the most exciting technology innovations that you’re keeping an eye on? 51:56 – How crucial are advocacy groups, like the California MBA, right now?  What’s your pitch to a non-member on why they should get plugged in? To learn more about Seroka Brand Development visit https://seroka.com/ To learn more about the California MBA visit www.cmba.com and don't forget to subscribe to our podcast and stay tuned for our next episode!

President and Chief Brand Strategist, J Carcamo & Associates

Hello everyone, my name is Scott Seroka, Chief Brand Strategist and Principal of Seroka, a brand development and strategic communications agency specializing in the mortgage and fintech industries. I want to welcome you to my very first, of what will be a robust series of podcasts, and I also want to thank you for your interest in listening, as I know you have many options available to you. I’ll call this episode number one, and today’s topic will be focused on the five steps to creating a winning tagline. This topic is actually quite controversial, namely because there are quite a few different definitions of what a tagline is, authored by many great brand leaders from very well-known brands. In fact, if you were to google the phrase, “definition of tagline,” you would have quite a few different results, and quite a few different versions. What I’ve found in my research is that, for the most part, many of those definitions share common denominators that most people would agree with.So, let’s start here. Have you ever seen a tagline and wondered what in the heck it meant? Let me give you a few examples: · Adidas adopted the tagline, Impossible is nothing, which no one really understood. · FedEx actually had a tagline that read, Why fool around with anyone else?· FileMaker Pro, promoted the tagline, What’s your problem?· And, Blockbuster video had the tagline, No more late fees. The start of more. Now, each one of these taglines lived a very short life, anywhere from just a few days to a week because as soon as they were released into the wild, they were quickly met with ridicule and criticism.In my estimation, this is typically what happens when the desire to be cute and clever gets in the way of what a tagline is really meant to do: provide a memorable and succinct statement that sums up the essence of a brand. My point in sharing these examples with is this: If consumers need to stop and think about what your tagline means, it failed to do its job. Game over. Going to market with such profound or philosophical taglines simply creates brand confusion and hence, alienates the very people the brand wishes to attract. So, let’s talk about you and your company. I’m assuming you’re not a CEO who needs, or would benefit from having a compelling tagline that tells people exactly why they should be doing business with you, versus with your competition. I’m going to set the stage by breaking this down into two unique parts. The first part is defining what you do, and what I mean by that is defining your business model as well as your product and service offerings. The second part is focused on defining the essence of your brand. I want to cite two of my favorite tagline examples to support my points. The first one is Avis. Avis is a very well-known rental car company. What Avis does is rent vehicles. However, the essence of the Avis brand is going above and beyond, which was intelligently communicated through their tagline, We try harder. This happens to be one of my favorite examples because it is a very compelling tagline, and it tells customers that Avis will try harder than other rental car companies to make its customers happy. It is a brilliant example of how they separate themselves from other rental car companies. Another example is Apple. What Apple does is design and manufacture cool computers and electric devices. However, the essence Apple’s brand is challenging the status quo. They communicated this in their early tagline Think different. The bonus to this tagline was that it was also a call to action for consumers. Apple has stayed true to this brand since the beginning, and they have successfully&

If starting a project, side hustle or business isn't hard enough, when you start to think about when you need to ask for help and how overwhelming that can be, it sometimes just stops you in your tracks and makes you want to not start at all. On this episode of Just Start: From Ideas To Action we will dig into Asking For Help, right way! In a recent conversation with Alechia Reese, Chief Brand Strategist of 360 Gateway Brands, we engage in a transparent conversation where we discuss how she started her company, 360 Gateway Brands, how she asks for help and how she uses her current skill set to get to her next level

Alechia Reese (@alechiareese) is equal parts warm tea and Hennessy, the Chief Brand Strategist of 360 Gateway Brands, author of the award-winning book, Eating Elephants, and the director of PR & creative marketing of Soledad O'Brien's PowHERful Foundation. Alechia is the recipient of the Woman of Power award presented by Bank of America and NABA NYC. She is the former strategic marketing director of Disney star, Zendaya Coleman’s fashion line, Daya by Zendaya and transformed her life from a domestic violence victim to thriver. She specializes in brand identity, strategic marketing, public relations, and execution. A media personality and certified professional international speaker, her skilled, fun and energetic speaking style has afforded her the opportunity to partner with and speak for a myriad of organizations from the entertainment stage to the corporate boardroom including Progressive, UPS, BET, the Miami Marlins, Grey Goose, Vogue Italia, Verizon, and others. She also co-founded The STEAM Up Initiative to cultivate the STEM learning experience for marginalized, inner-city youth and believes beyond empowerment it is necessary to properly equip all people to succeed.

All the topics of this news segment: Recent research suggests that marijuana use can improve orgasms for women. Jay-Z will join the California-based cannabis company Caliva as Chief Brand Strategist. The Czech Republic Chamber of Deputies approved a bill making medical cannabis 90% covered by insurance companies. The House of Representatives voted to end a Department of Veterans Affairs policy that blocks military veterans who work in the marijuana industry from getting home loans. #podcasting

On this episode, OG.Kennedy talks about the people that secretly love the character Thanos. Catch his take on the thanos army and other topics below: Everyone is up in arms about storming area51. Teen Driver Couldn't See Through Cloud of Pot Smoke, Rammed Police Car. Recent research suggests that marijuana use can improve orgasms for women. Jay-Z will join the California-based cannabis company Caliva as Chief Brand Strategist. The Czech Republic Chamber of Deputies approved a bill making medical cannabis 90% covered by insurance companies. The House of Representatives voted to end a Department of Veterans Affairs policy that blocks military veterans who work in the marijuana industry from getting home loans. #podcasting #cannabisnews

If you’re looking at funding options as a new franchisee and are struggling with the franchise financing options available to you, we’re here to tell you there are options. You can certainly go a traditional route through a bank, but sometimes it just isn't possible. Luckily, there are more non-traditional routes available to you. In this episode, I talk with Apple Pie Capital Chief Development Officer (CDO) Ron Feldman about the ins and outs of financing, franchise validation, resources available to you—and more. Ron started in the franchise industry when he and his wife purchased into The Goddard School Franchise. He has also worked as the Chief Development Officer at FRANdata and was the Chief Brand Strategist with Siegel Financial Group. Ron gives us insight into his unique and extensive background in franchising that you don’t want to miss! Outline of This Episode [0:41] Ron Feldman Introduction [5:53] What is Apple Pie and how is it different? [11:21] What does Apple Pie look for in emerging brands? [13:50] Definition of an emerging brand [18:20] Resources for franchisees [21:55] How do you look at item 19? [24:00] Validation is absolutely critical to the process [30:42] Successful franchises and what to look for [35:40] Combining brands and resources [42:57] Why you need a professional team surrounding you What is Apple Pie Capital and how is it different than traditional lending? I first came across Apple Pie Capital when I had already launched two of my franchise locations with Sola Salon Studios—and then the SBA refused to finance the 3rd. Our lending partner was gone. I was an established franchisee with an established brand but was suddenly forced to find a different option. This is where a non-traditional franchise lender became my solution and could be yours as well. They provide a unique online platform that is a streamlined and simple solution for someone in the franchise industry to source funding. One of the top lenders in the business, their focus is to lower barriers to entry. They do so by handling everything from start to finish, beginning with one easy online application, then laying out all of your options. They actually want to help you achieve your goals and to grow smartly. They are one of the few lenders who only work in franchising.  Why the difference between a “start-up” and “emerging brand” matters when it comes down to Franchise Financing If you’re looking at buying a franchise but want to jump in on an emerging brand, there are some things you should consider. First, you want to invest in an emerging brand and not a start-up. For the purpose of this explanation, a start-up is a franchise that has fewer than 25 franchise units. An emerging brand is considered a franchise with 25-100 units open and running. If a franchise has sold over 100 units, they are likely no longer relying on the franchise fees for their overhead costs (which is crucial).  So why does this matter? You need to give a particular franchise time to become a proven brand. Apple Pie is more willing to lend you money faster than any other lender—but they also need a way to measure their investment. If a franchise has 10 or more years of operating history or they have 25 units open for 3+ years APC considers them an emerging brand that they’re willing to dive into with you. Keep listening to our conversation as we cover the details, and talk about some of the resources available for new franchises. As an emerging brand, you’ll want to take advantage of networking opportunities As an emerging franchisor or someone who’s bought a new franchise, you’re going to have a lot to learn. Some great opportunities for learning come from conferences geared towards franchisees. The International Franchise Association hosts a conference geared exactly towards those just starting out in the market. So if you’re newer in the industry, this one is a great place to start. A couple of other resources that Ron and I both recommend include the UnConference and the Springboard conference. They are founded and hosted by some of the most knowledgeable people in the industry. Events like these can be a great way to learn from others what to do, what not to do, and a way to make lasting connections. Keep listening for another great way to learn the ins and outs of franchising. The importance of the validation process for the potential franchisee One of Ron’s favorite quotes is by Anthony Martino, “franchising is simple, as long as franchisees make money”. While funny, it’s completely on the nose. Apple Pie Capital utilizes research from FRANdata as well as their own personal experience to validate the franchise you’re buying. They’re able to get a lot of data that you as the franchisee don’t have access to. Likewise, you need to be diligent with your own validation process, which we cover more in-depth in this podcast. You need to reach out to current franchisees and question them about every part of the process. Ron shares that they got more calls from prospective franchisees for The Goddard School when they sold than any of the 10 years they operated it. Listen to the rest of the episode as he explains why this was so smart and the right questions to ask. Resources & People Mentioned Anthony Martino Apple Pie Capital Bernard Siegel Denise Thomas Apple Pie Capital CEO Emerging Franchisor Conference FRANdata Goddard School Franchise Grow Smart, Risk Less by Shelly Sun International Franchise Association (IFA) Peter Cancro Springboard Conference The UnConference Connect with Ron Feldman LinkedIn Apple Pie Capital Connect With Erik Facebook LinkedIn TalkWithErik.com

A Healthcare Leader, founder of BestDocz.com, a Chief Brand Strategist for Dr. Stephen Bergman aka Samuel Shem the author of the famed House of God, Executive Committee Board Member for EPA Pain, Co-Chair of the KAMRAF, and actively managed multiple websites and social media accounts for large Medical Organizations, National Leaders in Medicine. Please sign up and visit https://regenmed101.com/ for more exclusive content

We recently hosted a webcast conversation between Jessica Korthuis, Founder and Chief Brand Strategist at SOHUIS, and Elliot Susel, Lean Startup Co. Faculty Member, to discuss how you can incorporate lean into your marketing and brand strategy. In Jessica and Elliot’s conversation, they discuss: - What companies should do before making the decision to rebrand. - Tools and exercises that can help you execute a successful brand strategy. - How to validate the brand strategy you implemented actually worked. And much, much more… Jessica Korthuis started her first company with her husband after her corporate dream job was eliminated. She didn’t have a ton of experience helping entrepreneurs brand themselves but she had a lot of experience in marketing communications and a can-do spirit. “We built this super-crappy website and then poof, we just started our first agency,” Jessica said. The agency grew organically to include such clients as TED Women, Red Bull and Stanford University, but was completely bootstrapped. “It was this absolutely scrappy thing,” Jessica said. Through the local business ecosystem in Orlando, Florida she learned about Lean Startup, which is where she got involved in helping entrepreneurs brand themselves using Lean Startup tools. Jessica admitted that she was naive at that early stage of her business, but that was both a strength and a weakness. On the one hand, she said, it helped not to know how much work was in front of them, but it was also scary. Her biggest takeaway from starting with so little knowledge is that sometimes the best thing to do is to, “Just start.” Once she was deeper into the process, Jessica saw the value in Lean Startup methods and began to use it, suggesting founders should learn who your early adopters are going to be and determine your minimum viable product (MVP) as early as possible, but “Don’t try to slay the dragon all at once,” she said. Email us: education@leanstartup.co Follow Lean Startup Co. @leanstartup https://leanstartup.co/education

We’re diving deep into branding with strategist, speaker, author, and educator Nick Westergaard.  Nick is the Chief Brand Strategist at Brand Driven Digital, and teaches at the University of Iowa. He's the author of Get Scrappyand his newest book Brand Now. Nick was the keytone speaker at this year's MITCon event in Austin from The International Franchise Association. He continues sharing the trends he's spotting in branding including where smart companies are putting their marketing dollars and what to watch in 2019.   Thanks to our sponsors Social Joey and Location3!                           

Listen in as Alechia Reese, Publicist, Author & Chief Brand Strategist shares her success secrets! Alechia has mastered manifestation and shared some key tools for using your connections to create the life you want. Be prepared to be inspired by episode 69!

In today’s world of ever-shrinking attention spans and the seemingly endless barrage of marketing messages out there, is it really possible for brands to stand out anymore? My guest today says yes, and he’s here to explain how to do it. Nick Westergaard is a strategist, speaker, author, and educator who serves as the Chief Brand Strategist at Brand Driven Digital. A contributor to the Harvard Business Review and host of the popular On Brand podcast, he helps build better brands at organizations of all sizes—from small businesses and Fortune 500 companies to President Obama’s Jobs Council. In this episode, Nick shares key insights on effective branding from his new book, Brand Now: How to Stand Out in a Crowded, Distracted World. Listen in to hear how to develop a brand personality, where there are opportunities to "flip the script" to stand out from competitors, and what it takes to create real brand impact. You can find show notes and more information by clicking here: http://bit.ly/2NqjlIw

This week on the Tribe Exclusive, we feature Chief Brand Strategist at Alvaro Media Group - Kalistu Mukoroli (@Kalistu Ramos Mukoroli). He schools us on creating, building and sustaining an artistic brand in Namibia. He also touches on the do's and don'ts for your brand.

Nick Westergaard, Author and Chief Brand Strategist at Brand Driven Digital, joins the Social Pros Podcast to discuss all things branding and why it is so much more than a marketing term.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why good branding will help you break through the noise Why your branding is more than design How to balance control over your brand vs how your audience defines it Why social media may be shifting from storytelling to direct selling Why branding should be bigger than just marketing   Resources The Complete Guide to Social Media for B2B from Salesforce Techsmith Brandwatch   Visit SocialPros.com for more insights from your favorite social media marketers.

What's Up, Creative Hustlers! Today Steven, from Impact Hub Siracusa Sicily, is talking with Brian Lisher, CEO and Chief Brand Strategist with Ignyte, a badass branding firm out of San Diego, CA. [01:04] What's up Brian, ready to get hustling? [01:19] Why Brian is a Creative Hustler, and more about Ignyte. [02:25] How Brian manages converging sociology and psychology into Ignyte. [04:37] Brian wanted to fix the brand, instead of promoting the brand. [05:40] Even Alan has a psychology degree. The greatest marketers are psychologists. [07:00] Started with a social media consulting contract, and moved into branding. [08:00] Ignyte has been open for 4 years, but really 3 full years. [9:30] How Steven defines brand. [11:00] How Brian defines brand. [11:35] How Brian brings data into shaping perceptions. [13:15] It's important to know how a CEO views you vs. a Marketing Manager. [15:15] Why there isn't always a direct ROI. [16:40] Sometimes you have to adjust pricing to meet the competition. [17:00] It's more expensive and harder to be a change agent. [18:45] If it comes down to arguing about price, it is probably the wrong client. [20:26] Sometimes your competitors are 10x the price, but not 10x the value. [21:46] Where does inspiration come from? [23:14] Without having partners or high level staff, much of the work falls on Brian. [24:40] How Brian deals with late night resurgence in creativity. [25:24] Being able to do the analysis and turning it into data for creative execution is what Brian loves. [26:40] What Brian is excited about for 2018: Growth, public speaking and more. [29:30] Brian's secret to balancing the building of a business is working with an HR consultant, and developing a hiring process. [30:48] Process is everything. [31:32] Brian's choice for grabbing a drink with a Creative Hustler: Steve Jobs. [33:35] People not be able to tell detail and obsession that went into a project, but they can feel it. [36:07] Brian is a minimalist, and needs to work with others like him. [38:19] There's two types of people who do pitches. 10 slides & no words, or 300 slides and tons of words. [39:15] Where Brian & Ignyte live on the internet. [40:55] As always, check out The Creative Hustler, or Latin & Code, and please leave a review. [41:13] Melissa's Moment of Hustle. Contact: Twitter.com/BrianLischer IgnyteBrands.com

In this episode we talk to Nick Westergaard, Chief Brand Strategist at Brand Driven Digital and Author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.

This week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small at Prairie Lights Bookstore in Iowa City. Prairie Lights is something of a literary institution — both in the region and beyond. I was delighted to read from my book and answer a few questions. I thought I'd share the audio from the event as a special live episode.   Next week, we'll be back with a full-length brand builder interview. In the meantime, enjoy this week's special episode. About Nick Westergaard Look at this! I'm a guest on my own podcast! If you don't already know ... Nick Westergaard is Chief Brand Strategist at Brand Driven Digital, where he helps build better brands at organizations of all sizes — from small businesses to Fortune 500 companies to the President’s Jobs Council. He’s also the author o fGet Scrappy: Smarter Digital Marketing for Businesses Big and Small. An in-demand speaker at conferences throughout the world, he also teaches branding and marketing at the University of Iowa and hosts the popular On Brand podcast. Nick lives with his family in Coralville, Iowa. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet!

Nick Powills, Chief Brand Strategist at No Limit Agency and Founder 1851 Project shares why Facebook should be part of your social media strategy. No Limit Agency. A hybrid communications agency that challenges traditional methods with progressive awareness campaigns. Their vision is simply to get people talking, about brands, brands and brands. They start with the brand and branch to the people. They humanize a brand so that it can create engaging interactive content – both in business development and potential client communication. By successfully driving both interactions, they can effectively build awareness. The equation is simple: Great people build great brands. The beauty? Infinity is present in that equation. Once a story gets told, another is born. The communications tree never sleeps. 1851 was created to fill a much-needed hole of content. 1851 was created to bring the franchise world together through an online educational resource where you will find daily content from thought leaders, journalists, and entrepreneurs.

Getting Scrappy is not just the title of a book, it is a mindset shift in how businesses today must think. It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, "Get Scrappy "will help you: Demystify digital marketing in a way that makes sense for your business - Do more with less - Build a strong brand with something to say - Find inspiration in unexpected places - Create relevant and engaging content and promote it via Twitter, Facebook, and other channels - Integrate strategy and message across touchpoints for a unified brand experience--both online and off - Spark dialogue with your community of customers - Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, "Get Scrappy "is the map you need to take your marketing from good to great. Buy Get Scrappy here: http://amzn.to/20wdn8B Listen to Nick's Podcast "On Brand" here Check out Nick's Event "Summer Brand Forum" Get TICKETS today! About Nick Westergaard: Nick Westergaard is a strategist, speaker, author, and educator. He is Chief Brand Strategist at Brand Driven Digital, where he helps organizations of all shapes and sizes build better brands online. He also teaches at the University of Iowa's Tippie College of Business, is a regular columnist for The Gazette, and is the host of the popular On Brand podcast. About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been provid

Nick Westergaard, Chief Brand Strategist of Brand Driven Digital, joins the Content Pros Podcast to give guidance and business hacks on creating an effective, realistic, and engaging brand strategy.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert   In This Episode How a well documented content strategy plan leads to effective content, brand buy-in, and advocate recruitment Why a strategy plan does not mean a big, awful, multiple tabbed binder that collects dust How combing through non-digital archives can lead to easy content that fascinates Why a successful strategy can result in having a literal paper map in your pocket   Resources Nick Westergaard on Twitter, Facebook, LinkedIn, Instagram, and SlideShare Brand Driven Digital Get Scrappy: Smarter Digital Marketing for Businesses Big and Small The Business of Story Podcast The Growth Show Podcast Start With Why   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Nick Westergaard, Chief Brand Strategist at Brand Driven Digital, joins the Business of Story Podcast to reveal how brands can produce content that empowers their customers through dynamic positioning online. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to create marketing that asks and answers questions Connecting your digital dots across platforms How to develop content and social media hacks to help you do more with less Identifying what your brand does better than anybody else The "Atticus Finch Rule of Marketing," walking a mile in your customers' shoes Why digital is such a multi-dimensional storytelling realm Resources “Get Scrappy: Smarter Digital Marketing for Businesses Big and Small,” by Nick Westergaard BrandDrivenDigital.com Westergaard.com Nick's Podcast, On Brand "Storynomics: How to Create a Story That Inspires, With Robert McKee," on the Business of Story Podcast Robert McKee’s Four-Day Story Seminar “The Brand Flip,” by Marty Neumeier “Primal Branding,” by Patrick Hanlon “The Social Code,” by Patrick Hanlon "Reinventing You: Define Your Brand, Imagine Your Future," by Doris Clark “What Great Brands Do,” by Denise Lee Yohn Budweiser Super Bowl Spot Dollar Shave Club Super Bowl Spot Dollar Shave Club's Instagram Warby Parker Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Ron Feldman is a Principal and Chief Brand Strategist of the Siegel Financial Group (SFG), along with its affiliate, Franchise America Finance (IFAF) which he co-founded at the height of the Great Recession. SFG and FAG are leading resources connecting and supplying debt financing to franchise based businesses. Ron also serves as the Chief Development Officer of FRANdata, the leading research and information source for the franchise industry. Anthony Owen is the founder of Manalto with 20 years experience in digital and social media. His experience includes media agency environments, direct-to-market and senior sales management and strategic commercial partnerships roles. His track record in establishing and building successful sales management capability across many organizations including OzEmail, BMC Media, Softbank, Sensis, and Groupon. Ron and Anthony are panel members for #IFA2016 presentation Driving Brand Consistency Across Social Media from Infancy to Scale. They share a little insight to the panel presentation for the annual franchise convention scheduled for February 20-23, 2016 in San Antonio Texas.

  Nick Westergaard, Chief Brand Strategist of Brand Driven Digital, drops by the Content Pros Podcast today to discuss the importance of building your brand from the bottom up and how it will help improve your content.   Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing Cloud Sysomos Visit ContentProsPodcast.com for more insights from your favorite content marketers

I had a chance to recently sit down with Re Perez of BRANDING FOR THE PEOPLE. I've known of Re for a couple of years through our mutual relationship with the National Gay & Lesbian Chamber of Commerce. At this past conference I brought home some of his marketing materials and promptly reached out to see if he would be a guest on the show and he agreed. It was great talking to a brand strategist. I think you will learn a lot of general branding and marketing information from this episode in addition to many valuable tips for effectively marketing to the gay, lesbian, bisexual and transgender community. Happy listening! Here are some links derived directly from today's episode: BRANDING FOR THE PEOPLE. Also, check out when the next webinar is here. My book: No, wait… You do look gay! The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market. Listen to the episode by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below! AUDIO TITLE:  Episode #44 – An Interview with Re Perez Jenn T Grace: You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 44. Intro: Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace. Jenn T Grace: Well hello and welcome to episode number 44 of the Gay Business and Marketing Made Easy Podcast. I am your host, Jenn Grace. I am delighted to be talking with you today as I always am. We are in the middle of October right now and it's starting to really get a little bit crisp around these parts up here in New England. I absolutely love it. I love the fall, I'm excited about it, and I just figured I would share that with you. I just got back in from an early morning run, and it was just gorgeous, and the leaves crunching under your feet which can also be equally as gorgeous as they can be a hazard to not falling on the ground which I did not do but I feel like it's in the back of my mind that I am waiting for it to happen one of these mornings. But it is what it is. I want to just talk about a couple of things before I get into today's episode which is in interview with Re Perez of Branding for the People. And I had just an awesome conversation with Re and we talked about his role as a Chief Brand Strategist as well as the CEO and Founder of Branding for the People. Which is an NGLCC certified LGBT-owned business. And he just shares so much good information about how he came to starting his business, what those 'ah-ha' moments looked like that made him want to start it and kind of guide him in that path of doing so. And then because he is a personal branding expert, we really got to talk about some really interesting things that I think are going to help you be a more effective marketer, or either an effective LGBT person marketing to other LGBT people, or a more effective ally. So I'm really excited about that, so I'm looking forward to getting your thoughts on this. So we will get into the interview in just a moment. Of course we do you know I always like to make a couple of announcements. And today's announcement- so today is, as this is being released, it is October 16th, and I am just a couple of weeks away from running my half marathon. And I am feeling quite confident at this point which has been kind of touch and go throughout; whether or not- you know some days I was like, "Oh I don't think I can do this," other days I'm like, "I've got it.

This Special Edition of Franchise Today is also part of the current series, Voices of Franchising. Host, Paul Segreto is joined by Nick Powills, CEO & Chief Brand Strategist of No Limit Agency and Founder, 1851 Franchise Project. With less than a week to go in the countdown to the first print issue of 1851 Magazine, Paul and Nick discuss this relatively new, dynamic and unique project and publication, and its place within franchising.  About Nick Powills Nick Powills is CEO of No Limit Media Agency, a progressive communications agency blending franchise public relations and social media campaigns. Through management of more than a 100 different franchise’s media relations accounts, Powills leads brands to greater success in public relations, advertising and marketing strategy.