Starting and growing a business is harder than it was to serve in the United States Marines. Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF. Past Guests: Gary Vaynerchuk, Kindra Hall, Dan Fleyshman, Brad Lea, Kelsey Murphy, Ryan Deiss, and more..
Listeners of The Leadership Locker that love the show mention: cardona, rich brings, rich is one, rich s podcasts, rich really, locker, contracts, linkedin, leadership, branding, honest conversations, keep doing your thing, veterans, gary, military, recognize, discovery, mindfulness, great episode, entrepreneurship.
The Leadership Locker podcast is a refreshing and thought-provoking show that provides valuable insights into leadership, entrepreneurship, and personal growth. Hosted by Rich Cardona, the podcast features engaging interviews with a diverse range of guests who share their wisdom and experiences.
One of the best aspects of The Leadership Locker podcast is Rich's ability to create an authentic and comfortable atmosphere for his guests. He conducts interviews in a way that allows the guests to truly shine and share their knowledge without feeling pressured or overwhelmed. Rich's genuine curiosity and humility make each conversation feel like a meaningful exchange of ideas.
Furthermore, the topics covered in The Leadership Locker are highly relevant and practical for leaders and entrepreneurs seeking growth and development. From discussions about branding strategies to insights on mindfulness and purpose, there is always something valuable to take away from each episode. The content is deep, insightful, and provides actionable advice that listeners can implement in their own lives.
In terms of drawbacks, it can be said that the podcast could benefit from more varied perspectives. While the guests interviewed are diverse in their backgrounds, it would be interesting to hear from individuals representing different industries or sectors. This would help broaden the scope of discussions and provide even more valuable insights for listeners.
In conclusion, The Leadership Locker podcast is a must-listen for anyone interested in leadership, entrepreneurship, and personal growth. Rich Cardona's ability to create an engaging atmosphere allows his guests' wisdom to shine through, while the topics covered offer practical advice for listeners. Despite minor room for improvement in terms of guest diversity, this podcast remains an excellent resource for those looking to expand their knowledge in these areas.
On this, the final episode of The Leadership Locker, Rich Cardona reflects on his journey and what the future will bring. But don't worry, we will be launching our new show right here on this feed on December 2nd. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich and his NFTs for Newbies co-host, Heather Parady, reflect on what they have learned as their podcast approaches 50,000 downloads. ----- https://podcasts.apple.com/us/podcast/nfts-for-newbies/id1581483443 (NFTs for Newbies) ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- How to connect with Heather Parady: https://www.heatherparady.com/ (Website) https://www.facebook.com/groups/645500432309046/ (Facebook) https://www.twitter.com/heatherparady (Twitter) https://www.instagram.com/heatherparady (Instagram) https://www.youtube.com/heatherparady (YouTube) https://www.linkedin.com/in/heatherparady/ (LinkedIn) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about what may be holding you back from achieving your goals, including tips from former guests Pat Flynn and Brock Johnson. ----- https://castbox.fm/episode/10.-Why-SUPERFANS-are-More-Important-than-Followers-and-Likes-with-Pat-Flynn-id3669150-id341279201?country=us (The Leadership Locker | Episode 10 | Why Superfans are More Important Than Followers and Likes with Pat Flynn) https://richcardonamedia.com/captivate_podcast/182-why-you-should-be-making-instagram-reels-with-brock-johnson/ (The Leadership Locker | Episode 182 | Why You Should be Making Instagram Reels with Brock Johnson) ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about the difference between desire and ambition, and how to turn your desire into ambition. https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about a system that a former commanding officer of his uses, a not-to-do list, where you focus on preventing the outcomes that you want to avoid. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about how to determine if your presence is bringing down those around you. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
“Most times people are not buying it based on the product. They're buying the person behind the product.” – Kody G On this episode of The Leadership Locker, Rich talks with sales coach and Certified Neurolinguistic Programming Trainer, Kody G. Listen in as Rich and Kody discuss using NLP to be a better salesperson, recognizing when you're getting sold, and Kody's unique perspective on money. Kody G owns an NLP training school where he trains and certifies people in Neurolinguistic Programming, Life & Success Coaching, Clinical Hypnotherapy and EFT. Formerly running an 8-figure sales team, his main focus was to not just teach sales strategy, but to teach the mindset of what it takes to be a 6- and 7-figure salesperson by dissecting what's happening on a sales call underneath the surface. ----- https://rich-cardona-media-2.local/personal-branding/ (Personal Branding | Rich Cardona Media) ----- 00:09 – Introduction 04:02 – About Kody G 05:40 – How Kody got into NLP (Neuro-Linguistic Programming) 08:01 – How Kody got into sales coaching 11:12 – Kody's framework for sales 15:00 – Taking charge in sales calls 16:02 – Recognizing when you're getting sold 19:49 – How the mind works when making a purchase 27:31 – Listening and know when to close the deal 30:15 – The importance of confidence in sales 34:07 – Addressing ROI 37:25 – Changework 40:18 – Making people aware of how you can help with sounding pushy 42:41 – Kody's relationship with money 46:23 – Where to find Kody online ----- How to connect with Kody: https://www.instagram.com/kodyg.nlp/ (Instagram) https://www.facebook.com/kody.gruenke (Facebook) https://www.linkedin.com/in/kody-gruenke-740aa3162/ (LinkedIn) https://www.joinclubhouse.com/@nlpcoachkodyg (Clubhouse) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich discusses redefining yourself in the second act of your life. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about recognizing opportunity and capitalizing on momentum when we feel it. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
“We're not rational decision-makers, we're rationalizing decision-makers.” – Tamsem Webster On this episode of The Leadership Locker, Rich talks with author and message strategist, Tamsen Webster about turning your ideas into reality. Listen in as Rich and Tamsen discuss making big ideas irresistible, differentiating yourself from your competition, and answering the questions that are actually being asked, not the ones that you want people to ask. Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Red Thread: Make Your Big Ideas Irresistible. ----- https://rich-cardona-media-2.local/personal-branding/ (Personal Branding | Rich Cardona Media) ----- https://tamsenwebster.com/book/ (Find Your Red Thread: Make Your Big Ideas Irresistible) by Tamsem Webster https://tamsenwebster.com/conversationalcase/ (Conversational Case Worksheet) ----- 00:09 – Introduction 04:41 – Turning ideas into reality 09:36 – Socializing your ideas 13:17 – Answering the questions that are actually being asked 15:40 – Focusing where you want to focus 19:39 – Making big ideas irresistible 20:51 – Elevating the idea 23:30 – Not being overly critical of yourself 26:36 – Differentiating yourself from your competition 31:33 – The ideas are already in you 35:16 – Closing the gap between potential and reality 38:36 – Where to find Tamsen online ----- How to connect with Tamsen: https://tamsenwebster.com/ (Website) https://www.facebook.com/TamsenWebster/ (Facebook) https://www.linkedin.com/in/tamsenwebster (LinkedIn) https://twitter.com/tamadear (Twitter) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about how success is not guaranteed, but the struggle is. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich dives deeper into a topic that was brought up in Episode 176 with Dorie Clark: not asking for favors from new network connections for a year. ----- https://richcardonamedia.com/captivate_podcast/176-how-to-play-the-long-game-with-dorie-clark/ (The Leadership Locker | Episode 176 | How to Play the Long Game with Dorie Clark) ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
“If you're aiming for a result that's not in alignment with what your definition of success is, you're not going to win.” – Jake Kelfer On this episode of The Leadership Locker, Rich speaks with inspirational speaker and bestselling author Jake Kelfer. Listen in as Rich and Jake discuss networking, finding the right business coach, and how being busy is different than being productive. Jake Kelfer is the bestselling author of Elevate Beyond and Elevate Your Network, as well as a motivational speaker and the founder of Professional Basketball Combine. His company, Professional Basketball Combine, provides NBA draft prospects an opportunity to raise their draft stock and achieve their dream of playing pro basketball through private workouts, combine testing and team interviews. ----- https://rich-cardona-media-2.local/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Jake's new book, https://www.theelevatedentrepreneur.co/book (The Elevated Entrepreneur) ----- 00:09 – Introduction 02:49 – About Jake Kelfer 06:34 – The pros and cons of business coaches 09:32 – Finding the right business coach 15:06 – Networking when you are starting a business 17:10 – Networking virtually 21:56 – What Jake learned while writing his book, The Elevated Entrepreneur 26:43 – Defining success 29:15 – Enjoying the process 34:04 – Asking for help 40:25 – Jake's recent trip to Italy 43:10 – “Busy is different than productive.” 48:33 – Where to find Jake online ----- How to connect with Jake: https://www.instagram.com/jakekelfer/?hl=en (Instagram) https://twitter.com/jakekelfer?lang=en (Twitter) https://www.linkedin.com/in/jakekelfer (LinkedIn) https://www.jakekelfer.com/ (Website) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about the tendency that some people have to continue doing something simply because they have already invested resources in it. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about the importance of surrounding yourself with the right people. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich Cardona talks about how to get rid of distractions and focus on what is important. Use pattern recognition. Reduce the amount of information you are ingesting. Determine the end-result and word backwards from there. Ask yourself what's working? And what's not? Take action. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- Sick of doing $10 tasks? It's time for a Virtual Assistant https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about the importance of setting boundaries in business and in life. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about a bad morning that he had recently, and how he was able to overcome it and turn his day around. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
“It all just boils down to building a relationship, truly on an individual level, with each of those new followers.” – Brock Johnson On this episode of The Leadership Locker, Rich talks with Instagram expert Brock Johnson. Listen in as Rich and Brock discuss Instagram Reels, growing followers organically, and converting followers into clients. Brock Johnson is the co-host of the Build Your Tribe podcast, an instructor of multiple online courses, and an online entrepreneur. He has helped thousands of entrepreneurs learn to use short video clips to connect and build their businesses. ----- https://rich-cardona-media-2.local/personal-branding/ (Personal Branding | Rich Cardona Media) ----- https://www.chalenejohnson.com/byt/ (Build Your Tribe Podcast) https://instaclubhub.prupel.com/flash-sale/?ref=15293 (InstaClubHub) ----- 00:09 – Introduction 03:07 – About Brock 05:10 – Working with family 09:42 – How Brock became a social media expert 13:33 – Student entrepreneurship 16:42 – Why Instagram is important to businesses 18:51 – How organic growth is still possible on Instagram 22:30 – Instagram Reels 24:55 – Repurposing content for Instagram 30:55 – More on Instagram Reels 37:01 – Creating a call to action 38:16 – Going viral 40:53 – Cover photos on Instagram Reels 41:58 – 30 Days of Reels 44:10 – Batching content 48:35 – Converting followers into clients 51:14 – Where to find Brock online 54:22 – Rich's closing thoughts ----- How to connect with Brock: https://www.instagram.com/brock11johnson/?hl=en (Instagram) https://instaclubhub.prupel.com/flash-sale/?ref=15293 (InstaClubHub) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about the top 5 things that you need to consider when asking for a raise. Know if you've crushed it or not. Who are you outperforming? What intangibles are you bring to the table? What are you doing that is consistent with moving the mission forward? Is it consistent with the core values of the company? Are you making your bosses life easier on a regular basis? ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about giving without the expectation of getting anything in return. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
“This biggest game changer for me with my brand, with my business, with everything that's happened, has been my personal brand.” – Brittany Krystle On this episode of The Leadership Locker – Rich talks with personal branding expert and podcast host Brittany Krystle about pivoting and developing your personal brand. Listen in as Rich and Brittany discuss content creation, choosing your lane, having your niche vs. going broad, and the power of being true to yourself. Brittany Krystle is a personal branding and growth expert with almost a decade of experience in personal brand development and content strategy. She hosts the Beyond Influential podcast, where she has in-depth, “no fluff” conversations with the experts and industry influencers who get us to consume both on and offline, so you get actionable takeaways you can use to grow your own influence. ----- https://rich-cardona-media-2.local/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Brittany's podcast https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 (Beyond Influential) ----- 00:19 – Introduction 05:10 – About Brittany 05:52 – Personal branding 07:45 – Brittany's experience as a lawyer 11:09 – Sunk cost fallacy 13:40 – Pursuing what you're passionate about 16:45 – Brittany on Gary V's personal brand 19:59 – Creating content and choosing your lane 23:07 – Content metrics 28:39 – Pivoting with your content 30:32 – Having your niche vs. going broad 32:22 – Brittany's motivation 34:43 – The power of being true to yourself 37:24 – Finding and creating content to share 41:50 – Brittany's podcast https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 (Beyond Influential) 52:59 - Where to find Brittany online ----- How to connect with Brittany: https://www.brittanykrystle.com/ (Website) http://facebook.com/brittanykrystlexoxo (Facebook) http://instagram.com/brittanykrystle (Instagram) http://twitter.com/brittanykrystle (Twitter) http://linkedin.com/in/brittanykrystle (LinkedIn) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about a recent job offer that he received, and what he learned from the experience. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about failing the 75 Hard Challenge, and what he learned from the experience. ----- https://andyfrisella.com/pages/75hard-info (75 Hard) ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks with author and executive coach Dorie Clark. Listen in as Rich and Dorie discuss playing the long game, strategic patience, and the problem with trying to be everything to everyone. Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards. Clark, a consultant and keynote speaker, teaches executive education at Duke University's Fuqua School of Business and Columbia Business School, and she is the author of The Long Game, Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. ----- https://rich-cardona-media-2.local/personal-branding/ (Personal Branding | Rich Cardona Media) ----- https://dorieclark.com/longgame/ (The Long Game) by Dorie Clark ----- 00:09 – Introduction 05:29 – “Everything takes longer than we want it to” 07:18 – Trying to be everything to everyone 10:18 – Spending your time with the right people 13:31 – Setting the right goals 18:12 – Strategic patience 21:16 – The 20% Rule 23:47 – Heads Up / Heads Down Framework 30:56 – Content creation and social proof 35:22 – Pay-to-play 39:29 – Networking 47:05 – Rethinking failure 54:14 – How to know when to quit 57:49 – How to connect with Dorie online 59:20 – Rich's closing thoughts ----- How to connect with Dorie: https://dorieclark.com/ (Website) https://twitter.com/dorieclark?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter) https://www.linkedin.com/in/doriec (LinkedIn) https://www.youtube.com/c/DorieClark (YouTube) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about the importance of being able to do less with more, and why resourcefulness is so important to entrepreneurs. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about why we often wing it, and why it is probably holding us back from greatness. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
“When you're focused on where you're at, the law of attraction states that you'll stay where you're at.” – Jaime Villalovos On this episode of The Leadership Locker, Rich talks with the founder and CEO of Revolution Financial Management, Jaime Villalovos, as she shares her amazing life story. Listen in as Rich and Jaime discuss personal growth, gender bias, and Jaime's relationship with her mentor, Ed Mylett. Jaime Villalovos and her husband Shawn created Revolution Financial Management in order to revolutionize the industry and help families around the country develop their financial literacy. For more than 20 years they have supported thousands of families in bettering their financial positions, and they are now an organization comprised of approximately 3,600 associates with over 100 offices in more than 30 states and Canada. ----- https://rich-cardona-media-2.local/personal-branding/ (Personal Branding | Rich Cardona Media) ----- 00:09 – Introduction 03:32 – Jaime's upbringing 08:48 – Jaime's move to California 10:24 – Jaime's decision to not finish school 12:17 – Gender bias in corporate America 14:41 – Jaime's journey to financial freedom 26:51 – Having a positive influence 30:54 – Business plans and motivation 32:20 – Jaime's advice for female entrepreneurs 38:49 – Personal growth 43:29 – Jaime's mentor, Ed Mylett 49:13 – Jaime's upcoming book 52:23 – How to find Jaime online 53:13 – Rich's closing thoughts ----- How to connect with Jaime: https://www.linkedin.com/in/jaime-villalovos-6982b773/ (LinkedIn) https://www.instagram.com/jaime.villalovos/?hl=en (Instagram) https://www.youtube.com/c/JaimeVillalovos (YouTube) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about using social media to make sure that you never run out of ideas for your content. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about the narratives that people tell themselves that keep them from going after what they want, and what they can do to overcome them. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
“It's not up to leaders to reach into the hole and pull people out. It's up to leaders, and to anybody who wants to help, to back into that dark cave with that person and just sit there.” – Gianna Biscontini On this episode of The Leadership Locker, Rich talks with the founder of W3RKWELL, Gianna Biscontini. Listen in as rich and Gianna discuss behavioral science, toxic positivity, self-care, and dealing with the stress of entrepreneurship. Gianna Biscontini is a certified behavioral analyst and is the founder W3RKWELL, an analytics agency comprised of board-certified behavior analysts, experienced change agents, and inspired social scientists focused on solving your corporate culture issues from their roots. ----- https://rich-cardona-media-2.local/personal-branding/ (Personal Branding | Rich Cardona Media) ----- 00:09 – Introduction 04:19 – What is a behavioral scientist? 07:16 – Gianna's approach to behavioral science 09:42 – Behavioral science and business 14:37 – Dealing with the stress of entrepreneurship 18:19 – The importance of stillness 20:46 – Hitting rock bottom 26:10 – The dangers of rewarding the hustle 32:37 – “Projecting self-care is no self-care” 38:15 – Gender stereotype and self-care 41:53 – The power of saying “No” 43:59 – Toxic positivity 46:43 – Where to find Gianna online 47:11 – Rich's closing thoughts ----- How to connect with Gianna: https://www.giannabiscontini.com/ (GiannaBiscontini.com) https://www.w3rkwell.com/ (W3RKWELL.com) https://www.linkedin.com/in/gianna-biscontini/ (LinkedIn) https://www.instagram.com/giannabiscontini/ (Instagram) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich Cardona talks about getting back to basics, and why he is not taking any supplements this month. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about online courses, short cuts, and why knowledge acquired is not the same as knowledge applied. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
“If you have a company and you have employees, you're already a teacher.” – Chris Do On this episode of The Leadership Locker, Rich talks with the CEO and founder of The Futur, Chris Do. Listen in as Rich and Chris discuss being a first-generation American, the fear of success, the power of role playing, and understanding business as a creative. Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. ----- https://rich-cardona-media-2.local/personal-branding/ (Personal Branding | Rich Cardona Media) ----- https://thefutur.com/pro-group (The Futur Pro Group) https://www.youtube.com/user/chrisdo72 (Chris Do on YouTube) https://thefutur.com/pocket-full-of-do (Pocket Full of Do by Chris Do) ----- 00:09 – Introduction 05:53 – Being a first-generation American 11:07 – Entrepreneurship and teaching 16:31 – Chris' advice for new entrepreneurs 20:13 – Being an introvert 24:15 – The fear of success 32:11 – The power of role playing 36:18 – Turning down work as a new entrepreneur 39:47 – Having confidence while negotiating 41:23 – Understanding business as a creative 48:13 – How to get in touch with Chris online 49:32 – Rich's closing thoughts ----- How to connect with Chris: https://thefutur.com/ (thefutur.com) https://www.instagram.com/thechrisdo/ (Instagram) https://twitter.com/theChrisDo (Twitter) https://www.facebook.com/BizOfDesign/ (Facebook) https://www.linkedin.com/in/thechrisdo/ (LinkedIn) https://www.youtube.com/user/chrisdo72 (YouTube) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about how to not just provide value for your clients, but to exceed their expectations, and how that will separate you from the competition. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
“The universe isn't testing you. It's matching you.” – Michael Losier On this episode of The Leadership Locker, Rich talks with author Michael Losier about his book The Law of Attraction. Listen in as Rich and Michael discuss how the law of attraction works, how to deal with negative people, procrastination, and the importance of focusing on what did happen, rather than what didn't happen. Michael Losier is a Canadian Law of Attraction trainer and teacher, and is the author of the books Law of Attraction and Law of Connection. Seeking a career as a public speaker and motivational trainer, Losier was advised to write a book, and Law of Attraction was the result. Losier also appeared on Oprah Winfrey's show four times as part of her Soul Series. ----- https://rich-cardona-media-2.local/personal-branding/ (Personal Branding | Rich Cardona Media) ----- 00:09 – Introduction 04:22 – About Michael 06:15 – Michael's experience wit the law of attraction 08:57 – Procrastination 14:43 – How the law of attraction works 31:18– How to deal with negative people 35:41 – “Behind every complaint is a request.” 37:26 – The law of attraction and children 39:52 – Becoming less negative vs. becoming more positive 42:38 – Where to find Michael online 43:55 – Rich's closing thoughts ----- https://rich-cardona-media-2.local/personal-branding/ (Personal Branding | Rich Cardona Media) ----- How to connect with Michael: https://www.michaellosier.com/ (Website) ----- Connect with Rich: http://www.rich-cardona-media-2.local/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about an important and insightful question that he was asked while speaking to a prospective client. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about the steps to take to create a mastermind group. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- 1. Identify the right people for the group 2. Schedule the first meeting 3. Have the initial call a. Record the call b. Determine the moderator c. Identify why your there, what your goal is, and what your biggest issue to solve is d. Ask clarifying questions 4. Determine the structure of the group 5. Create and share a goal sheet 6. Determine a revisitation date ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) Email ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about determining what tasks you should being doing yourself and what you need to delegate, so that you don't waste your most valuable resource: time. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, recorded at Podcast Movement 2021 in Nashville, Rich talks with podcast hosts Heather Parady and Gregg Clunis about their different approaches to the conference, how to make connections, energy management, and FOMO. Heather Parady is a podcast host based out of Atlanta, GA. She hosts the Unconventional Leaders and Happy Brain podcasts. Gregg Clunis is a content creator and entrepreneur. He is the founder of Tiny Ventures, LLC, where he is focused on creating the education, tools, and resources to help everyday people improve their lives. He's the host of Tiny Leaps, Big Changes. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- 00:09 – Introduction 09:00 – Rich's approach to the conference 10:30 – Heather's approach to the conference 12:59 – The right way to make connections 15:41 – What Rich would have done differently 16:49 – What Heather would have done differently 18:14 – Greg's approach to the conference 23:17 – Heather on energy management at a conference 25:42 – FOMO 28:20 – Gregg on energy management 30:55 – Advice for conference attendees 33:35 – Where to find Heather and Gregg online 34:03 – Rich's closing thoughts ----- https://podcastmovement.com/ (Podcast Movement) ----- Podcasts https://www.heatherparady.com/podcast (Unconventional Leaders) https://tlbc.co/happy-brain/ (Happy Brain) https://tlbc.co/tiny-leaps-big-changes/ (Tiny Leaps, Big Changes) ----- https://www.amazon.com/Tiny-Leaps-Big-Changes-Strategies/dp/1546082751 (Tiny Leaps, Big Changes: Everyday Strategies to Accomplish More, Crush Your Goals, and Create the Life You Want) by Gregg Clunis ----- How to connect with Heather: https://www.heatherparady.com/ (Website) https://www.instagram.com/heatherparady/?hl=en (Instagram) https://twitter.com/heatherparady?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter) https://www.facebook.com/UnconventionalLeaders/ (Facebook) ----- How to connect with Gregg: https://tlbc.co/ (Website) https://www.instagram.com/greggclunis/?hl=en (Instagram) https://twitter.com/greggclunis?lang=en (Twitter) https://www.facebook.com/greggclunis (Facebook) https://www.youtube.com/user/greggclunis (YouTube) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich discusses why you can only Google ‘what to know', not ‘who you need to know'. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- https://podcastmovement.com/ (Podcast Movement) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about the questions that you need to ask yourself to make sure that you are communicating properly. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
“There is true freedom when you're truly committed to something, because there's no decisions to be made.” - Travis Chappell On this episode of The Leadership Locker, Rich talks with Guestio creator and founder Travis Chappell about networking and podcasting. Listen in as Rich and Travis discuss dealing with rejection, the power of confidence, and why there is freedom I commitment. Travis Chappell is a direct sales consultant, real estate investor, and professional connector. He is the creator and host of Build Your Network, a top-rated business podcast dedicated to helping entrepreneurs cultivate genuine relationships, grow their inner circle, and leverage a powerful network the right way. He is also the creator and founder of Guestio, an app that allows podcast hosts and guests to connect with each other. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- 00:08 – Introduction 07:03 – Travis' history in sales 08:27 – Dealing with rejection 10:44 – Travis' experience growing up in a closed religious community 12:54 – Travis' networking podcast 14:01 – Self-awareness and success 20:23 – The benefits of podcasting 21:22 – Patience and podcasting 26:30 – Why there is freedom in commitment 28:30 – The power of confidence 30:26 – Networking and podcasting 34:18 – Guestio 38:19 – Where to find Travis online 38:51 – Rich's closing thoughts ----- How to connect with Travis: https://travischappell.com/ (Website) https://www.facebook.com/traviscchappell (Facebook) https://www.instagram.com/travischappell/ (Instagram) https://twitter.com/traviscchappell?lang=en (Twitter) https://open.spotify.com/show/5j7kd29r0cQHrYHHzFQfh4?si=MIe8-C2uSOymMIPC8YL4ow (Spotify) https://itunes.apple.com/us/podcast/build-your-network-john-lee-dumas-patrick-bet-david/id1268488944 (Apple Podcasts) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about why you have to be a disaster before you become a master, and why embracing that fact will help bring you closer to mastery. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about how to gain access to influencers, and gives a real-life example of how he has been able to do so. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
“The bigger your audience becomes, the more you have to delegate to other people.” – Dennis Yu On this episode of The Leadership Locker, Rich talks with digital marketing and personal brand expert Dennis Yu about how outsourcing can help take your business to the next level. Listen in as Rich and Dennis discuss finding help overseas, task libraries, and apprenticeship. They also discuss delegating your social media, and Dennis' Dollar-a-Day Facebook Ad strategy. Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. He's an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities. He's a regular contributor for Adweek's SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- 00:09 – Introduction 04:20 – Outsourcing overseas 08:59 – Dennis' task library and checklists 13:01 – Documenting your processes 14:59 – Handing off minor tasks to a VA so that you can focus on the important stuff 26:48 – The value of creating reusable social media content 28:25 – Delegation and apprenticeship 31:53 – Delegating your social media 37:05 – Facebook ads 51:54 – YouTube Shorts and other short-form content 57:19 – Where to find Dennis online ----- How to connect with Dennis: https://www.linkedin.com/in/dennisyu/ (LinkedIn) https://www.instagram.com/dennis.yu/?hl=en (Instagram) https://www.facebook.com/getfound/ (Facebook) https://dennis-yu.com/ (Website) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about how to avoid becoming just another commodity in the marketplace. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks about the importance of understanding and discussing any possible objections that a potential client may have as early as possible. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich talks with Marks & Maker founder Melinda Livsey about brand strategy. Listen in as Rich and Melinda discuss Melinda's approach to brand strategy, adjusting your strategy, what you can do to help your clients trust you more, and the importance of having a growth mindset. As the founder and creative director of Marks & Maker, Melinda Livsey unites eight years of professional design experience with a penchant for thoughtful customer service. Melinda's experience with notable names like Oakley, Paramount Pictures and Loot Crate, coupled with her passion for creative thinkers and entrepreneurs, creates the perfect cocktail of impeccable workmanship, exceptional brands and happy clientele. Melinda has worked as an in-house and freelance designer for various companies and now specializes in brand identity at her studio, Marks & Maker. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- 00:09 – Introduction 06:53 – What is brand strategy? 08:57 – Melinda's approach to brand strategy 11:58 – People who don't believe they need a brand strategy 15:35 – Course correction 23:41 – Melinda's pivot to becoming a brand strategist 31:04 – Why you shouldn't try to convince your clients 34:33 – How to approach clients without a portfolio 40:50 – How to help your clients trust you 44:12 – How educating others has helped Melinda 46:30 – Growth mindset 49:55 – Where to find Melinda online 51:10 – Rich's closing thoughts ----- https://www.amazon.com/Stories-That-Stick-Storytelling-Captivate/dp/140021193X/ref=sr_1_1?dchild=1&keywords=stories+that+stick&qid=1627400245&sr=8-1 (Stories That Stick) by Kindra Hall ----- How to connect with Melinda: https://www.instagram.com/melindalivsey/?hl=en (Instagram) https://twitter.com/melindalivsey_?lang=en (Twitter) https://www.behance.net/marksandmaker (Behance) https://www.linkedin.com/in/melindalivsey/ (LinkedIn) https://www.marksandmaker.com/ (Marks and Makers) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
On this episode of The Leadership Locker, Rich gives advice on how to set your prices when breaking into a new market or offering a new product or service. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com
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