The Not For Lazy Marketers Podcast

In today's episode, I sat down with my friend Renee – award-winning PR strategist and business mentor – for a heartfelt, raw, and inspiring conversation about entrepreneurship, motherhood, and redefining success. We talk about what it really looks like to follow your gut, say no to what's not aligned, and create a life that's built around your values—not other people's expectations. Renee also shares how she's creating a movement to empower women while redefining success on her own terms. Tune in for an honest, empowering conversation full of actionable insights!

In this episode, I'm joined by my dear friend Nikki Norenberg – Self Discovery Coach and Founder of the dance-based movement experience, Embodyed Method. We sit down for a powerful, soul-stirring conversation on embodiment, purpose, and the magic of reconnecting with your inner child. Nikki also shares the origin story behind her Embodyed Method and how she brought it to life while navigating a massive business pivot and new motherhood. Whether you're an entrepreneur, a parent, or just craving more freedom and fun in your life, this episode will leave you inspired to move, play, and rediscover yourself.

Ever wonder what makes someone say yes to your offer on the spot? In this episode, I'm sharing my top strategies for using bonuses to create irresistible offers that drive sales—without discounts or overloading your audience. I'll share why most people get bonuses wrong, the key to creating high-converting bonuses, and how to time them for maximum impact. Whether you're live launching or running evergreen funnels, this episode is packed with tactical, no-fluff advice to make your offer a no-brainer.

Are you running your business, or is it running you? In this episode, I'm sharing five powerful strategies I've implemented as a CEO that have shifted everything—from how I lead to how I spend my time. These aren't just mindset tweaks—they're tangible shifts that will help you cut the noise, lead with intention, and create real momentum in your business starting today.

In today's episode, I'm joined by Cassandra Britton—entrepreneur, business coach and powerhouse behind The Business Savage. From her early days as a competitive athlete to building and selling a successful beauty business, Cassandra shares invaluable lessons about pivoting, scaling, and trusting yourself. Together, we reflect on the highs and lows of building a brand, the power of listening to your audience, and the importance of aligning your business with your passion and purpose. Tune in now – this conversation is packed with insight, inspiration, and real talk about finding alignment in business and life!

In today's episode, I'm sharing all the behind-the-scenes magic of my recent Costa Rica retreat. From the transformations that happened to the unexpected lessons about business, purpose, and intuition, I'll walk you through how aligning with your purpose can make success a natural byproduct. Whether you're curious about retreats or looking for ways to simplify and reconnect in your own business, this episode is for you!

In today's episode, I'm joined by someone who has had one of the most profound impacts on both my life and business over the last few years—Samson Odusanya, an incredibly talented Somatic Guide and Breathwork Facilitator. Samson's journey is one of resilience, transformation, and deep personal growth. We talk about everything from his early struggles and pivotal moments in life to his discovery of breathwork, somatic practices, and what it truly means to embody presence. This conversation left me reflecting deeply on my own journey, and I know it'll do the same for you.

Are you accidentally marketing what your audience needs instead of what they actually want? In today's episode, I'm breaking down one of the most common mistakes I see entrepreneurs make — and how it's probably costing you leads and sales without you even realizing it. I'll walk you through real examples, simple exercises to shift your messaging, and how to authentically speak to your ideal customer's true desires without watering down your expertise. If you want easier sales and more momentum, this episode is a must-listen!  

Ever feel like content creation is just another overwhelming task on your never-ending to-do list—especially when you're already juggling so much? In this episode, I'm diving into how to create powerful, in-depth content without burning out. I share mindset shifts, practical tips, and real talk around consistency, comparison, and how to make content creation feel easier and more aligned with you. Tune in now!

In today's episode, I sat down with the incredible Lisa Vee, and we went deep. From the wild story of how we met to the power of mentorship, trusting yourself, and navigating big pivots in business and life – this episode is full of raw, real moments. Lisa shares how she went from postpartum struggles and leaving a high-stress job to building a business that recently hit its first $10K month. We talk about messy action, perfectionism, the highs and lows of launching, and why believing in yourself is the most non-negotiable piece of the puzzle.

What's going to make your marketing stand out as everything gets louder and more automated? In today's episode, I'm diving into my predictions for where things are headed—and what you really need to focus on if you want to stand out. From the growing importance of messaging and creativity to the role AI is starting to play in shaping content, I'm sharing what we're seeing on the front lines with clients and inside my own team. Plus, we'll talk about why polarizing content matters more than ever and how to meet your audience exactly where they're at. If you're ready to stay ahead of the curve, this episode is for you.

If you've ever felt the pressure to hold it all together or questioned what you're really chasing, this episode is for you. I'm sitting down with Jenn Kennedy for a raw and powerful conversation about walking away from a 7-figure business, healing the addiction to doing, and redefining success as a female breadwinner. We dive into what it really feels like to untangle your identity from achievement, why surrender isn't something you can force, and how true healing often requires completely letting go. Tune in for a conversation about building success on a completely new foundation.

If you've ever felt like the pressures of work and life are pulling you in different directions, this episode is for you. From the struggles that have been weighing on me, to the practical solutions I'm implementing, I'm sharing an honest, behind-the-scenes look at what it really takes to move through tough moments. Let's dive into the lessons, strategies, and mindset shifts I'm using to find balance and keep moving forward.

On this first episode of the Embodied CEO podcast, I'm bringing on a special guest—my friend and the incredible photographer who has been behind the scenes of all my retreats and events for the past seven years. She's captured so many pivotal moments in my journey, and today, she's stepping in front of the mic to help me answer YOUR questions -- no prep, no filters, just real, unfiltered answers. Tune in now!  

Are you ready to master the art of live launching? In today's episode, I'm breaking down the four key phases of a million dollar live launch. Whether you're new to live launching or looking to improve your process, this episode will give you a clear, structured approach to making your next launch a success. Let's dive in!

In today's episode, I'm sharing 3 key shifts my team and I are making in our marketing strategy—things I believe are essential for where the industry is heading. We're doubling down on content creation and audience growth (but not in the way you might think), refining our evergreen sales strategies, and making space for more creativity. If you've ever felt stuck or uninspired in your content, this episode will give you a fresh perspective on staying consistent, intentional, and aligned.

Your marketing needs more than just random strategies—it needs an ecosystem. In this episode, I'm breaking down the four essential layers of a strong marketing ecosystem: audience, lead generation, nurturing, and conversion. I'll walk you through how to create touch points that build trust, scale your impact, and drive consistent sales—without the overwhelm. Plus, I'm sharing a real client case study that proves how small shifts in strategy can lead to massive growth. Tune in now!

There's a critical shift happening in marketing right now, and if you don't adapt, your strategies will start falling flat. In this episode, I'm diving into what's changing across the board—from live launches to webinars—and why the old playbook isn't working like it used to. I'll share real examples from our VIP clients, the creative pivots we've made, and how you can apply these insights to keep your marketing effective. If you want to stay ahead of the curve, don't miss this one!

Have you ever felt like you're doing all the right things in business, but something still isn't clicking? In today's episode, I'm sharing a powerful breakthrough from a recent coaching call of mine that reinforced just how much our thoughts shape our success. I'll explain why shifting your mindset is just as important as your strategy, how to start operating as your future self today, and why the inner work is the real game-changer. If you're ready to break through resistance and step into the next level of your business, this one's for you!

What if the key to standing out in your marketing wasn't about doing more, but about getting crystal clear on what you stand for? In today's episode, I'm sharing powerful insights from a recent client workshop on how defining your core values and bold beliefs can transform your messaging and attract the right people. Tune in now to learn why core values matter, how to infuse them into your content, and explore where you might be watering things down out of fear.

If you're feeling stuck with “low-quality leads,” this episode is for you. I break down the common misconception around targeting high-ticket buyers and share real client examples of shifting strategies, adjusting expectations, and leveraging the leads you already have to drive revenue. Tune in for a mindset and strategy reset that could change the way you approach your sales.

Feeling stuck on what content to create and how to make it actually work for your business? In today's episode, I'm sharing my unconventional take on organic content, why quality and consistency matter more than volume, and how to tap into inspiration from your real-life experiences. If you've ever felt stuck in a content hamster wheel, this one's for you.

Last week, I hosted Embodied Marketing Live in Austin, and it was truly a life-changing experience for everyone in the room—myself included. In today's episode, I'm sharing six powerful takeaways from the event, including how to tune out the noise, refine your messaging, and focus on your core offer. If you're ready for actionable insights to elevate your business and yourself, this one's for you!  

Need to make sales fast but don't know where to start? In today's episode, I'm sharing insights from a recent conversation with my team about the exact steps to generate quick wins while building a long-term, scalable strategy. We'll talk about refining your offer, leveraging your existing audience, and balancing short-term actions with sustainable growth. If you're ready for clear, actionable advice to create momentum in your business, this episode is for you!  

In today's episode I share my honest, no-fluff answer about what it takes to succeed in the online business world. From setting realistic expectations to building a brand and playing the long game, this episode is packed with insights for anyone considering creating a digital product. Whether you're just starting out or scaling your business, this conversation is a must-listen.

In this final episode of 2024, I'm sharing my seven big predictions for 2025—from the power of authenticity and building a strong personal brand to why live experiences and consistency will still reign supreme in marketing. Let's set the tone for an incredible 2025 together!

2024 was one of the most challenging years I've faced, both in business and life, but it was also one of the most transformative. In today's episode, I'll share what this year taught me about resilience, gratitude, and the beauty of navigating hard seasons. This isn't a highlight reel—it's an honest look at what it takes to keep going when things feel heavy and how those moments can lead to the biggest breakthroughs. If you're ready for a real and personal conversation about growth and perseverance, tune in.

Not everyone is cut out to be a successful entrepreneur — and in this episode, I'm explaining exactly why. It's not about luck, tactics, or having the perfect strategy. It's about four core traits that I believe are absolutely essential for success. I'm breaking down what they are, why they matter, and how to know if you have them (or need to develop them). This episode is a dose of truth and a call to rise for anyone serious about making it in business. Tune in now!

In today's episode, I'm sharing my three big strategic intentions for 2025. These aren't just goals — they're the driving forces behind how I want to show up, lead, and grow both personally and in my business. I'm talking about putting myself in rooms that challenge my thinking, simplifying everything I do, and prioritizing depth in every aspect of my work. If you're feeling stuck in your own bubble or looking for a fresh perspective as you plan for the new year, this episode is for you. Let's set the tone for 2025 together.

Have you ever found yourself frustrated when things don't go as planned, wondering why all your hard work didn't lead to the outcome you expected? In today's episode, I'm sharing a perspective shift that's been hitting home for me lately: it's not about avoiding setbacks or striving for perfection—it's about how we respond to the challenges and learn from them. Join me as I share why the journey, with all its twists and turns, is where the real growth happens and how we can stay present and find value in showing up, even when the path feels unpredictable.

In today's episode, I'm sharing a powerful year-end process my team and I have been using to set crystal-clear goals, refine our company values, and build our 2025 strategy with total alignment. I break down how we reviewed what worked (and what didn't), set 10-year, 3-year, and 1-year goals, and created a plan that's already helping us make more intentional decisions. If you're looking for a way to end the year with clarity and momentum, this episode is for you!

Are you spreading yourself too thin in your business, thinking more is always better? In today's episode, I'm breaking down why depth—not volume—is the key to standing out and achieving real results. From client stories to lessons I've learned firsthand, I'll share insights on how doing less—but doing it well—can transform your results. Tune in now!

Ever wondered why marketing experts teach opposite strategies, like organic marketing vs. paid ads? In this episode, I break down why both approaches can work, how to choose what's right for you, and the critical role of strong foundations. Tune in for a clear, no-nonsense take on choosing the best path for your business growth!

What if the key to unlocking your next level of success isn't in doing more, but actually doing less? In today's episode, I'll show you exactly how to do that as I share insights from my recent mastermind retreat and the game-changing lessons that can elevate both your business and personal growth. From the importance of gaining fresh perspective to the power of simplicity, self-care, and aligned habits, these lessons have shaped some of my most successful clients. If you want to shift your mindset and create a more aligned, fulfilling business, this episode is for you.

In today's episode, I'm joined by my Head of Operations, Morgan Kirk, to pull back the curtain on what it's really like to work alongside me. Together, we share some candid stories about our working relationship, including how we've learned to collaborate despite our differences, and how we push each other to grow. This episode is packed with insights into our dynamic, plus some funny and heartfelt moments about the real work that happens behind the scenes. Tune in now!

In today's episode, I discuss a key takeaway from the recent election that applies to all of us, regardless of political views: the growing demand for authenticity. I explore how people are increasingly drawn to real, unfiltered voices and how this shift impacts not only politics but also marketing. Drawing from examples like Joe Rogan, I discuss the power of bringing your unique voice and values into your content, standing out, and connecting in a more meaningful way with your audience. Let's get into it!

With the holiday season and year-end rush approaching, it's all about working smarter, not harder. In this episode, I'm sharing three simple shifts to help you boost sales without adding to your workload. From repurposing content to embracing repetition, I discuss how to reduce overwhelm and focus on what truly moves the needle. Tune in to learn how to refine what you're already doing and make your marketing work for you without the added stress.

Many people think the end of the year is a time to slow down in business, but I'm here to challenge that mindset. In today's episode, I'm sharing four powerful strategies to help you finish the year strong. Whether it's a live launch, a flash sale, or a simple content series, there's a ton you can do to wrap up the year on a high note. Let's dive in!

What if the marketing strategies that once brought you success are now holding you back? In this episode, I'm diving into the big shifts happening in digital marketing and why the "template" approach just doesn't cut it anymore. I'll share insights on how businesses that stay adaptable and open to change are thriving, while those that cling to outdated strategies risk falling behind. Join me in exploring fresh ideas and strategies to help you connect with your audience in meaningful ways!

Are you ready to invest in yourself but unsure of where to start or who to trust? In today's episode, I'm unpacking my journey of spending over $250,000 on mentorships and personal growth, sharing the do's, the don'ts, and the lessons I've learned along the way. I'll dive deep into how to find the right mentors, when to trust your intuition, and the surprising ways a good mentor can accelerate your business and personal growth. Join me as I pull back the curtain on what it really means to invest in yourself.

Have you ever wondered if it's time to quit, pivot, or stick it out in your business? In today's episode, I'm tackling this question head-on, because it's something so many of us face as entrepreneurs. I'll share how to evaluate whether you're making decisions from fear or intuition and how to find clarity when you're feeling unsure. If you've been questioning your next move or battling shiny object syndrome, this episode is for you!

Are you ready to step into the mindset of a 7-figure CEO? In this episode, I break down the key differences between running a 6-figure and a 7-figure business, and what it really takes to make that leap. I'll also share insights about the different seasons of business, how each requires a unique approach, and why the hustle phase is not something to skip. Whether you're just starting out or looking to scale, this episode is packed with lessons on becoming the CEO you aspire to be. Tune in now!

What's the secret behind businesses that achieve massive success, like a $750,000 launch? In this episode, I dive into what truly sets them apart. From clear messaging and strong values to unwavering leadership and consistency, I'll share the behind-the-scenes insights that make the difference. If you've been wondering how to stand out and scale your business, this episode will give you the strategies to amplify your brand and step into your role as a powerful CEO.

In today's episode, I share one of my core beliefs in business: “Marketing always works, it's just a matter of when.” Using one of our VIP clients as an example, I explain how we transformed an underperforming campaign and doubled the results. From improving the messaging to tweaking the strategy, I walk you through the exact process that made all the difference. Tune in to learn how you can apply these principles to your own marketing for lasting success!

What if the one thing holding you back from success is actually something incredibly simple? In today's episode, I share the one simple strategy that can make the biggest difference in reaching your goals. Spoiler: it's not about doing more, it's about staying consistent. I dive into how committing to daily action—no matter how small—can lead to incredible results, and how breaking down your focus into six-week sprints can help drive faster, more intentional progress. Let's get into it!

Wondering how the upcoming election and holiday season will impact your marketing? In today's episode, I tackle one of the most common questions I get asked this time of year: Should you slow down or stop running ads? Spoiler alert—my answer is almost always no. Instead of hitting pause, it's all about planning strategically. I'll walk you through my approach, how to stay connected with your audience, and why stopping everything until the new year is a missed opportunity. 

Are you ready to turn Black Friday into a major cash infusion for your business? Join me in today's episode as I give you three essential strategies you can implement to create a sale that truly connects with your audience and sets you apart from the noise. If you've been wondering how to plan a successful Black Friday promotion, this episode is packed with actionable insights to help you do just that!

Have you ever put all your effort into something, only to have it not go the way you expected? In today's episode, I share a powerful story about a friend of mine who faced that exact challenge while trying to grow their business through in-person workshops. We'll talk about what happens when you show up fully, even when the outcome isn't what you imagined, and how trusting the bigger picture can lead to surprising, meaningful results. If you're looking to shift your mindset and find inspiration for your own path, this episode is for you!

What if the key to simplifying your business and amplifying your success was something you already had but hadn't defined yet? In this episode, I share a simple yet powerful concept I've been implementing with a client—a defined proprietary process. I'll explain why having a clear roadmap that outlines the transformation you provide is essential for your marketing, messaging, and overall success. Tune in to discover how this can bring clarity and simplicity to your business too!

What if you could simplify your business by focusing on just 3 strategies that consistently drive results? In today's episode, I'll dive into the top 3 strategies that can transform your marketing efforts and boost your business—without spreading yourself too thin. Let's talk about how to create a clear offer, craft a cohesive marketing plan, and balance evergreen and live promotions for maximum impact!

Let's talk about live launches. Whether you're new to live launches or looking to refine your process, this episode offers actionable tips to help you get the most out of your next launch. I'll walk you through six key strategies that are guaranteed to improve your results, from aligning your pre-launch efforts to nurturing leads and creating post-launch momentum. If you're ready to take your live launches to the next level with clear goals and effective nurturing, this episode is for you!