The Venue Podcast

CLICK HERE TO GET INSTANT ACCESS TO OUR SOP DOWNLOAD In this episode of our podcast, Kinsey and Lindsay dive deep into Standard Operating Procedures (SOPs) for wedding venues, offering insights for venue owners looking to streamline and elevate their internal operations. We break down the concept of SOPs, explaining what they are and why they're crucial for a smooth-running venue. Through a series of detailed examples, listeners will gain a thorough understanding of various SOPs that can be implemented to cover everything from client consultations to the day-of event execution. Key Highlights: Defining SOPs: Kinsey and Lindsay define Standard Operating Procedures, why you need them, and their significance in maintaining high standards of operation within your wedding venue. Examples of SOPs: The hosts provide a range of SOP examples, covering diverse aspects of venue management and event coordination, offering listeners a comprehensive overview of potential areas for SOP implementation. Training and Accountability: A pivotal section of the episode is dedicated to effective strategies for training your team on these SOPs. Kinsey and Lindsay share their advice and experience on not just imparting knowledge but also ensuring that your team understands, embraces, and adheres to these procedures. The discussion extends to practical tips on holding your team accountable, ensuring that SOPs are not just read but executed by every member of your organization, thereby guaranteeing the seamless execution of every event and the satisfaction of every client. This episode is packed with actionable advice so whether you're in the process of developing your venue's SOPs or looking to refine and enforce existing ones, you're in the right place!

Attorney Kinsey used for her Trademarks: Paige Hulse Law Today on The Venue Podcast we're talking all things Trademarking your business. Kinsey recently completed the trademarking process for her venue, Vista View Events, and is sharing her insights into what she learned and giving you some info that can help you decide if Trademarking is a good next step for your own wedding venue! This episode includes a full Pros and Cons List for venue owners to utilize as they consider whether or not to trademark their venue business.  Pros of Trademarking Your Wedding Venue Business: Brand Recognition: A trademark helps establish a unique identity for your wedding venue business in the market. It makes it easier for clients to identify your brand and up levels your venue amongst other wedding venues.  Legal Protection: Trademarks legally safeguard your business name, logo, and other identifiers. This prevents others from using similar marks that could cause confusion among customers and dilute your brand's reputation. Market Exclusivity: Once your trademark is registered, you gain exclusivity of your mark(s) in connection with your goods and services within your geographic area. This can help you establish a strong market presence. Asset Value: A registered trademark can become a valuable business asset. It can enhance your business's value in case you decide to sell or expand in the future. Licensing Opportunities: Trademarks can be licensed to others, providing an additional revenue stream. You can license your trademark to other entities or people for use in related products or services. Credibility and Trust: A registered trademark can boost the credibility and trustworthiness of your business in the eyes of customers and partners. It shows that you are committed to protecting your brand identity. Cons of Trademarking Your Wedding Venue Business: Costs: The process of registering a trademark involves fees, including application fees and legal costs if you choose to hire an attorney. Additionally, there are ongoing maintenance fees to keep the trademark active. Time-Consuming: Trademark registration can be a lengthy process, taking several months or even longer. This might delay your plans to use the trademark in marketing and branding. Complexity: The process of trademark registration can be complex, especially if you're not familiar with intellectual property law. It may require legal assistance, adding to the costs. No Guarantee of Approval: Not all trademark applications are approved. If your chosen mark is too similar to an existing trademark or doesn't meet other criteria, your application could be rejected. Geographic Limitations: Trademarks are typically registered within specific geographic areas. If you plan to expand your business internationally, you might need to register the trademark in multiple jurisdictions. Maintenance Obligations: Registered trademarks require ongoing maintenance, including periodic renewals and continued use of the mark in commerce. Failure to meet these obligations could result in the loss of the trademark. Public Disclosure: The trademark registration process involves public disclosure of your business name, logo, and other information. This could potentially expose your business to imitators.

Today on The Venue Podcast we're sharing how you can work with one or both of us as a wedding venue owner.  As industry coaches, we each have a niche specialty that allows us to help you meet the unique challenges that come with being a wedding venue owner.  Lindsay, a Wedding Venue Consultant, shares the services she offers and who her ideal clients are to help you determine if she'd be a great fit for you!  And Kinsey, a Marketing Coach for Venue Owners, opens the curtain on her services and products so you can ascertain if she'd be an asset to your marketing team. 

Are you considering transforming your old barn into a venue but worried about accommodating large parties with limited space? In our latest episode of The Venue Podcast, we've got you covered. We address a listener's concerns and provide valuable insights on making the most of your charming yet cozy venue space. Some key takeaways from this episode: 1. Is It Worth It? The listener wonders if it's worth the effort and investment to convert her old barn into a wedding venue without the capacity for large gatherings. We discuss how smaller, more intimate venues can create a unique and sought-after experience. Often, couples are searching for intimate settings that allow for personalization and a close-knit atmosphere, and we explore how to leverage this niche market.   2. Unique Offerings for Your Local Market We emphasize the importance of tailoring your venue to your local market. By establishing the specific needs of your community and identifying what's missing, you can create unique offerings that set you apart from the competition. We share practical strategies for conducting market research and crafting offerings that resonate with your target audience.   3. Get Creative with Event Opportunities Even with limited space, there are countless opportunities to host various events beyond weddings. We encourage our listener to think creatively and explore options such as hosting small corporate retreats, family reunions, or workshops. By diversifying the types of events you host, you can maximize your venue's potential.   4. Highlight Your Unique Features Your venue's smaller features, such as an orange orchard and stunning mountain views, are assets that can be a unique selling point. We discuss how to showcase these elements to attract couples seeking a distinctive and picturesque backdrop for their special day. In this episode, we debunk the myth that bigger is always better in the wedding venue industry. With thoughtful planning, creativity, and a focus on your venue's unique attributes, you can transform your old barn into a thriving venue business that caters to the desires of your local market. Join us on The Venue Podcast for more expert insights and tips on growing your wedding venue business!

In the latest episode of The Venue Podcast, we're diving into a timely and essential topic for all wedding venue owners: preparing for economic uncertainty without succumbing to the "doom and gloom" mindset. We understand that running a successful venue is no walk in the park, and in today's ever-changing economic landscape, being proactive is the key to weathering any financial storms. Join Kinsey and Lindsay for a conversation about preparing for economic uncertainty while keeping your venue business strong and vibrant. Remember, the key to success as a venue owner is staying enthusiastic and resilient, no matter what challenges come your way. **Cutting Expenses and Trimming the Fat (Business & Personal)** One of the first strategies we discuss is the importance of trimming unnecessary expenses, both in your business and personal life. By taking a hard look at your venue budget, you'll be able to see opportunities for cutting back without sacrificing quality. **Renegotiating with Vendors and Suppliers** In uncertain times, renegotiating contracts with vendors and suppliers can be a game-changer. We'll share tips and insights on how to have these conversations effectively, ensuring that you maintain good working relationships while also reducing costs. **Streamlining Operations and Building Emergency Savings** Streamlining your venue operations increases efficiency and helps you save for emergencies. We delve into practical ways to optimize your processes and bulk up your savings, creating a financial safety net for unexpected challenges. **Diversifying Revenue and Preparing for the Unexpected** While diversifying your revenue streams is crucial, we emphasize the importance of doing it wisely, without accumulating unnecessary debt. We also discuss broadening your client base while staying true to your brand identity. **Legal Preparedness and Marketing Creativity** Legal matters can be daunting, but we've got you covered with insights into protecting your business, including a link to the Creative Law Shop for guidance on crafting a solid cancellation policy. Additionally, we share success stories of venue owners who proactively secured lines of credit from their banks and how this saved their businesses during times of crisis. **The Significance of Marketing & Creativity** Lastly, we emphasize the significance of staying creative in your marketing efforts, even when times are good. We'll remind you why complacency is your worst enemy and share tips on staying resilient and adaptable, ensuring your venue survives and thrives in an ever-changing economic landscape.  

Are you a wedding venue owner looking to enhance your revenue without breaking the bank? Whether you're looking to capitalize on unused time slots, reduce expenses, or explore new revenue avenues, our latest episode of The Venue Podcast is packed with practical strategies for wedding venue owners eager to think creatively and put in the effort to boost their earnings. Tune in now to discover how these cost-effective ideas can transform your venue's financial outlook.  1. Extend the Celebration: One tactic we discuss in the episode is offering an additional hour to couples, but with a twist. Create a sense of urgency by setting a deadline for them to decide. This subtle but effective strategy can encourage couples to book that extra hour sooner, boosting your revenue without any significant upfront costs. 2. Cash is King: To avoid credit card processing fees, we suggest considering a cash-only or cashier's check payment policy. By implementing this strategy, you can save on transaction fees and keep more of your hard-earned money. 3. Digital Products: In today's digital age, there's a wealth of opportunities to create and sell digital products to your couples. We delve into various ideas, from customizable wedding planning guides to virtual venue tours. These digital offerings provide additional revenue streams and enhance the overall customer experience. 4. Micro Wedding Packages: Do you have weekdays or slow seasons when your venue remains underutilized? We discuss the concept of crafting micro-wedding or elopement packages that cater to smaller, more intimate gatherings. This fills in your off-peak times and appeals to couples seeking a unique and budget-friendly wedding experience.

In today's episode of The Venue Podcast, Kinsey and Lindsay dive deep into the world of decor and rentals and how they can be a game-changer for your business. Whether you're considering expanding your revenue stream and just starting with a small amount of inventory, or you're ready to optimize your current decor selection, we've got you covered with valuable insights and strategies. Assessing Market Demand: To start, we explore whether incorporating a wide range of decor into your offerings is what your market truly needs and wants. Understanding your clientele's preferences and staying ahead of trends is essential for making informed decisions that align with your business goals. Strategic Purchases: Discover how to make smart choices when deciding what to purchase. We discuss the latest trends and the foundation pieces that are essential for any wedding venue. Learn how to strike the perfect balance between timeless classics and trendy additions. Quantity and Pricing: Determining the right quantity of decor items to stock can be a challenge. We provide a formula for calculating the optimal amount of decor you should have on hand, ensuring you're neither overstocked nor underprepared. Additionally, we delve into pricing strategies, helping you understand how to price each piece effectively, maximizing your return on investment. Storage and Maintenance: Efficient storage is critical to managing your decor inventory. Get the 411 on storing your decor properly to maintain its quality and longevity. We share expert tips on organization and care to save you time and money in the long run. Keeping it Fresh: Learn how to keep your decor catalog fresh and exciting for clients by regularly updating and refreshing your offerings.  Pricing Strategies: Explore the pros and cons of pricing items per piece versus including them in your overall rental package. BONUS TIP: We also introduce a creative approach, collaborating with key vendors like your top five wedding planners to rent out items during off-seasons, boosting your revenue and strengthening valuable partnerships.

In today's episode of The Venue Podcast, Kinsey and Lindsay share the WHY and the HOW of keeping your wedding venue business lean and scrappy!  We dive into our personal (and very recent!) experiences with downsizing our businesses and the results we've seen from doing this! Here's a sneak peek of what we discuss in this episode:  How Lindsay cut her team prior to summer and has taken over multiple duties previously outsourced/delegated. How she's enjoying being back in touch with those areas of her business How she's rethinking hiring for new positions that she's never had before but have always wanted Kinsey's key takeaways from also downsizing her team at the venue Tips for getting scrappy - what should you do before cutting your team Take over client files and be brought up to date with each file Remove access to accounts Make sure you let a team member go legally - review your rights Termination agreement - if necessary  

We're celebrating 50 Episodes of The Venue Podcast TODAY!  In honor of this cute little milestone, we're doing something fun on the podcast and sharing FIFTY ideas for events you could host at your venue that are NOT weddings! We hope this episode gives you a ton of ideas and helps you think creatively about your space

Get ready to elevate your wedding venue game with ChatGPT!  In today's episode you'll discover 5 easy-to-implement ways to create captivating content for your wedding venue without the blogging burnout! We're sharing how to develop never-ending blog ideas, venue descriptions that dazzle, engaging social captions, authentic testimonials, and even educational courses for your couples!  Tune in to today's episode to learn how AI-powered magic can transform your venue into a content machine! GET IN TOUCH WITH THE VENUE PODCAST: Email Lindsay: hello@thelindsaylucas.com Email Kinsey: kinsey@shecreatesbusinesspodcast.com DM us on Instagram: https://www.instagram.com/thevenuepodcast/ 

If in-house day-of coordinators aren't your thing, Kinsey and Lindsay are discussing another option in today's episode. Lindsay gives her perspective and lessons learned from when she owned her wedding planning firm and was a contractor for local venues outsourcing their coordination.  Here are a few things being covered in this episode: How Lindsay landed a third party partnership with a venue as a planning company Math is key. Don't make the same mistake Kinsey did and overpay your DOCs while not charging enough for the venue rental.  Don't operate at a loss, especially with a cancellation Partnerships is an expense, you don't have to train planners, less staff to manage Stay tuned for the next episode where Kinsey shares her experience and perspective as a venue owner outsourcing day-of coordination for her couples.  GET IN TOUCH WITH THE VENUE PODCAST: Email Lindsay: hello@thelindsaylucas.com Email Kinsey: kinsey@shecreatesbusinesspodcast.com DM us on Instagram: https://www.instagram.com/thevenuepodcast/  

In this episode Kinsey and Lindsay are providing listeners with insight on the pros and cons of having in-house coordinators at your venue as well as digging into the details of having these employees. Lindsay also shares her experience as an in-house coordinator. Training in house employees, taxes, W2s, etc. - If you're interested in a training program for in-house wedding planners Kinsey highly recommends The Planner's Vault. You can find information about that program here: https://shecreatesbiz.krtra.com/t/uVgzmZx5AkZa (aff link) Training documents we recommend having your employees sign The importance of an NDA What is a Hold Harmless document and why is it important Employee Training Overview: Company culture Upholding policies and procedures Huge commitment to implement training Trainings are a living document, constantly updating, adjustments and pivots Employees should never be surprised if they're not doing well Employees need to know and feel confident that you have their back Qualities to hire for Pivot quickly and gracefully Service industry experience - waitress etc Self-led/self starter Planners vault link Linds experience of being an in-house coordinator GET IN TOUCH WITH THE VENUE PODCAST: Email Lindsay: hello@thelindsaylucas.com Email Kinsey: kinsey@shecreatesbusinesspodcast.com DM us on Instagram: https://www.instagram.com/thevenuepodcast/  

In today's episode Kinsey and Lindsay are discussing the pros and cons of including a Day Of Coordinator at your venue in an effort to help you discern whether or not this is a good addition for your venue. Questions we encourage you to ask yourself: Do you actually need this?  Are you currently attracting your ideal client? If not, to do this first. What does your market need/want?  What are your clients saying?  Example: Kinsey's clients LOVE it because the vast majority of venues are requiring a DOC nowadays. It's nice to have one included and not have to worry about it. GET IN TOUCH WITH THE VENUE PODCAST: Email Lindsay: hello@thelindsaylucas.com Email Kinsey: kinsey@shecreatesbusinesspodcast.com DM us on Instagram: https://www.instagram.com/thevenuepodcast/  

In today's episode of The Venue Podcast Lindsay and Kinsey quickly answer the top questions they've received from venue owners interested in adding on-site lodging.  Tune in to hear our answers to:  Should my lodging be available to wedding clients only or should I put them on short-term rental websites like Airbnb? Should I have my own direct booking option? Sales Tax 101 for your lodging options.  Is it a good idea to charge cabin deposits and charging cleaning or damage fees if left in bad condition? What happens if a guest leaves my lodging a mess at checkout?  Insurance 101 for lodging.  GET IN TOUCH WITH THE VENUE PODCAST: Email Lindsay: hello@thelindsaylucas.com Email Kinsey: kinsey@shecreatesbusinesspodcast.com DM us on Instagram: https://www.instagram.com/thevenuepodcast/  

In today's episode of The Venue Podcast, Kinsey and Lindsay share eight accommodation types you can consider as a venue owner if you're ready to add overnight stays to your wedding packages.  Then, we'll reveal the #1 MISTAKE VENUE OWNERS MAKE when adding onsite accommodations to their property.  Types of Accommodations We Discuss Today:  CabinsGlamping TentsYurts Exisiting House (remodel)New Build specifically for this purpose Treehouses Glass Houses Clear Top Tents/Yurts/Etc GET IN TOUCH WITH THE VENUE PODCAST:  Email Lindsay: hello@thelindsaylucas.com Email Kinsey: kinsey@shecreatesbusinesspodcast.com DM us on Instagram: https://www.instagram.com/thevenuepodcast/  

We've chatted with many wedding venue owners who are interested in adding onsite accommodations to their venue property as an additional stream of revenue.  If this is something you've also been considering, today's episode is for you!  DISCLAIMER: This episode is not legal or financial advice. We're just sharing our stories and tips! Please consult your own legal and financial professionals before pursuing any loan.  One of the first questions we often receive is: "I need an amount of upfront capital, can you give me an example of loan options you've seen?"  In this episode Lindsay shares:  Three loan types to consider when adding onsite accommodations to your wedding venue property.  1. Standard Commerical Loan 2. DSCR - Debt service coverage ratio Quick Tip: Based on the property's income potential vs the purchaser's credentials/credit - if approved lenders don't require money down. Perfect for venue acquisition or/on-site accommodations. 3. Portfolio loan - lender keeps the loan in-house - doesn't sell to another company. The benefit of small, local banks - may be more flexibility within the terms. 4. BRRR (Buy Rehab Refinance Repeat)

Today's episode of The Venue Podcast is a quick Listener Q & A from our friends at RedTreeHollow.  The Question: Ok so this is my dilemma. I am trying to keep this venue at 3000 sq ft total. I have to have 15 sq ft per person in my ballroom according to the county. I don't know what makes more sense, to have a 1800sq ft ballroom that can hold 120 people or a 1500 sq ft ballroom that can hold 100 people. We need 300 sq ft for the bathrooms. I would like to have a 500 sq ft bridal suite, 300 sq ft groom suite, and 400 sq ft warming kitchen. Something is going to have to give what makes the most sense to cut or reduce in size. Hit play on today's episode to hear our suggestions and tips when it comes to determining the correct square footage of your wedding venue!  Want us to answer your question? DM us on Instagram HERE!

BOOK A BAR STRATEGY CALL WITH KINSEY In Episode 40 of The Venue Podcast, we share a list of potential expenses you may run into when obtaining your Liquor License at your wedding venue as well as one-time/yearly costs of running your In-House Bar. Here are some example expenses:  1. Adding/Building a dedicated bar space if you don't already have one 2. Hiring and training bartenders and/or bar managers   3. The initial investment in alcohol inventory  4. Editing your current or creating a new contract with the help of your attorney that includes your new bar information  5. Sales Tax 6. Application Process through the City, County, and State 7. Attorney Fees to help you through the Application Process as well as to update your Venue Contract and add a Bar Package Contract 8. Yearly maintenance fees range per state but are typically a few hundred dollars each year.  9. Updating your business insurance to include liquor liability (Kinsey went from $6,000 per year to about $11,000 per year in insurance when she added a liquor license).  

Book a Bar Strategy Call with Kinsey Here Having an in-house bar/liquor license as a wedding venue owner can be a great way to provide your clients with a great customer experience and can be a lucrative option for your wedding business. There are different ways to charge for a bar at your wedding venue, and your chosen method will depend on several factors. Four In-House Bar Pricing Methods for Your Wedding Venue: Per person in a set alcohol package: This is a common way to charge for an in-house bar. This is a convenient option for couples who want to have a fixed budget for the bar and not worry about additional expenses. Per person/hourly: Another option is to charge per person per hour. Couples may like this option if they want to limit the time of the bar service. This method allows for flexibility in the budget, as the couple can choose the number of hours they want the bar to be open. Cash bar: A cash bar is a way to charge guests directly for the drinks they consume. This is a good option for couples who want to save on the overall cost of the wedding, as the guests are responsible for their own drinks. However, this option may be less popular with guests. Tally drinks and charge after the wedding: Lastly, you can tally the drinks consumed during the wedding and charge the couple after the wedding for the total drink tally managed by your bartenders. For couples who want to pay for the exact number of drinks consumed, this is a good option. That being said, this is Kinsey's least favorite option for charging as she doesn't like any financial surprises for couples following their wedding day. This option will require more paperwork and administration after the wedding.   GET IN TOUCH WITH US:  LINDSAY: HELLO@THELINDSAYLUCAS.COM KINSEY: KINSEY@SHECREATESBUSINESSPODCAST.COM  

SHOULD YOU ADD A LIQUOR LICENSE TO YOUR WEDDING VENUE? Today's episode on The Venue Podcast kicks off our Bar Series where we'll explore everything you need to know about bringing on this powerful, but responsibility-filled, additional revenue stream.  In this episode, we discuss:  - The forethought that should go into taking this step with your wedding venue. - How a Liquor License can be quite a lucrative option for your venue but a liquor license also carries a lot of responsibility and liability. - The increase in overall business expenses at your venue needs to be considered. - Think about how much time you currently have to dedicate to your wedding venue. Is this a full-time job for you? Is it a side hustle right now? Do you have the bandwidth to dedicate to successfully brining a liquor license in-house and managing it appropriately?  - Do you really need the money from a bar or is your current operation providing excellent income/profit margin with less responsibility/liability?  Reach out to Us:  Lindsay: hello@thelindsaylucas.com Kinsey: kinsey@shecreatesbusinesspodcast.com    

LINDSAY'S AMAZON STOREFRONT FOR VENUE OWNERS How Kinsey preps personally and professionally for a busy wedding season as a venue owner:  AT HER VENUE:    Calculate consumable, non-perishable items and order all of those or put them on auto-order if you don't have storage space. Examples of Items You Might Need for the Season:  Trash bags, toilet paper, paper towels, soap, hand sanitizer, cleaning supplies, air filters, vacuum bags, emergency kit supplies, first aid supplies, bathroom/kitchen soap, Swiffer dusters,  BAR: Disposable cups, Cocktail straws, cocktail napkins, mixers that have a long shelf life, bottled water.  AT HER HOUSE:  HOME: Trash bags, laundry detergent, dishwasher tabs, paper towels, toilet paper, fabric softener, bleach, cleaning supplies, non-perishable snacks CALENDAR: DUE DATE REMINDERS: Go into your calendar now and put due dates and reminders that you know of for the whole summer:  All things school like start date, school supplies purchasing season Bar ordering deadlines or any other vendor deadlines  Trips/Vacations  Conferences Birthday & important dates    GET IN TOUCH WITH US:  LINDSAY: HELLO@THELINDSAYLUCAS.COM KINSEY: KINSEY@SHECREATESBUSINESSPODCAST.COM  

Wedding venues should diversify their revenue streams to maximize earning potential. Here are six additional revenue stream ideas for your wedding venue: In-house bar: Offering a bar service at your wedding venue can generate considerable revenue. This revenue option has many responsibilities and additional liabilities, which must be considered. There are numerous ways to run a successful bar; as mentioned, it can provide a massive return. Accommodations: Consider adding onsite lodging to your wedding venue. Onsite lodging can be anything from cabins and cottages to tiny homes and rooms for guests to stay overnight.  Farm store: Consider opening a farm store if your wedding venue is rural or on a farm/ranch. Examples of things you can consider selling are retail goods, cottage products, anything that is small-batch, custom-branded gear, the list goes on. Wedding planning: Offering wedding planning services can be a great way to generate additional revenue. Most venues require, at minimum, that their couples hire Day of Coordination. Bringing this in-house is easy and effective at creating extra income, not to mention the benefits of marketing this inclusion.  Decor rentals: Many couples seek unique decor to make their weddings stand out. You can offer decor rentals at your venue, including everything from centerpieces to lighting to furniture. High-ticket Events: You can host educational conferences and workshops at your venue. This can range from industry-specific conferences to personal development workshops. Events generate high ticket sales and add another revenue stream for your wedding venue.   Get in touch with us!  On Instagram: @thevenuepodcast Lindsay: hello@thelindsaylucas.com Kinsey: kinsey@shecreatesbusinesspodcast.com  

Starting a boutique within a wedding venue business where you sell a small but mighty selection of physical products can benefit you as a venue owner. Here are three reasons we love the idea of a physical product shop utilizing the space you ALREADY own! Additional Revenue: By offering physical products such as wedding favors, decor, and accessories, wedding venue owners can increase their revenue potential beyond the rental fees.  Enhanced Customer Experience: Offering physical products can improve the customer experience by providing additional options for couples to personalize their wedding day. From unique decor items to customized favors, offering a boutique can set your venue apart from competitors and increase customer satisfaction. Marketing Opportunities: A boutique can be a marketing tool for your wedding venue. You can attract potential customers and increase awareness of your wedding venue business by showcasing your products on social media and other marketing channels. Additionally, offering unique and high-quality products can help establish your business as a leader in the wedding industry.    We shared on the podcast that we'd link to some cute display options! Find them below: Option 1  Option 2  Option 3  Get in touch with us!  On Instagram: @thevenuepodcast Lindsay: hello@thelindsaylucas.com Kinsey: kinsey@shecreatesbusinesspodcast.com  

Owning a wedding venue is a highly competitive business. As a venue owner, an easy way to stand out from your competition is by offering a loss leader on your website. A loss leader is a product or service sold at a lower price point to attract clients. At your wedding venue, the loss leader could be an add-on service, such as a discount on your in-house rental products, a free night's stay at your onsite accommodations, or, our favorite, a digital product that you create once and sell over and over again.  Even if a couple doesn't book your venue, they may still be interested in your loss leader product leading to additional sales and profits for your business. It's important to note that the loss leader should still be profitable, even if it's sold at a lower price point. When deciding on a loss leader, choose a product or service that is still profitable and adds value to the wedding experience.  DM us on Instagram @thevenuepodcast Contact Lindsay or Kinsey:  hello@thelindsaylucas.com kinsey@shecreatesbusinesspodcast.com    

Mamie Hudson is the owner of Lazy S Hacienda and is a previous 1:1 client of Lindsay's. Today Lindsay had the honor of interviewing Mamie and they reminisced on their time together and Mamie's journey to becoming a venue owner. In this episode you'll learn about   Where and how Mamie got started with renovating an old barn into a stunning wedding venue How her family's ranch became the most sought after wedding venue in the DFW area The challenges Mamie faced with funding and one thing she wished she didn't stress over in the funding stage Mamie's advice on having the courage to create something uniquely extraordinary What it's been like for her flying solo after her work with Lindsay concluded Her current struggle as a venue owner Her tips for marketing a unique wedding venue in a saturated market The additional revenue streams she has and her advice on getting them started And much more   This episode is a rare glimpse into the life of a current wedding venue owner and what their day to day looks like running one of Texas' most popular wedding venues.

In today's episode Lindsay is talking all about business coaches/consultants and answering some of your questions around this. What is a coach vs consultant? The 4 core values I look for in a coach/consultant. How to find a coach/consultant.

What is an educational echo chamber? What type of education should you be investing in for your venue? What are the pros and cons of different types of education for your venue?  We're answering all of these questions and more in today's episode. 

Is video marketing right for your wedding venue? My answer might surprise you!  Kinsey Roberts is flying solo on the podcast today to kick off her Video for Venues Series.  We're going to ask ourselves some important questions today so we have a great foundation to work from as we dive deeper into the tactical “how to's” of video marketing in this series. 

In today's episode of The Venue Podcast, we're diving into each of our goal planning processes.  We both have different methods of planning out our yearly goals and keeping track of our progress and hope this helps you put your goals down in a way that works for you!

Last episode (episode 027), Kinsey and Lindsay shared what the last year or two looked like for them which set the foundation for where they're headed this.  Tune in to this week's episode to hear all about their top three goals for 2022.

Welcome to 2022! Kinsey and Lindsay are excited to be back in your ears with fresh content this year!  But first, they have some catching up to do with you. In this episode they get outside of their comfort zone and get a little vulnerable updating you on what's been going on behind the scenes. 

  In today's episode Kinsey and Lindsay discuss how to setup and manage a preferred vendors list at your venue. The episode covers the following topics about preferred vendors lists: Why is it important to have a vendor list? Different Types of lists: Preferred, Recommended, Required How to manage your preferred vendor list. Should you take money from vendors to be on your list? (Pros/Cons) Discuss the vendor buyout of a preferred list. How to respond to requests to be on your vendor list How to develop a list as a brand new venue When and how to properly blacklist a vendor    

  Today Kinsey and Lindsay are talking all about styled shoots and answering the following questions: What is a style shoot? How can a styled shoot be beneficial to your venue? When is a styled shoot not beneficial to your venue? How to handle requests for a Styled Shoot?    

Putting a great follow up process in place at your venue should help you to increase your booking rate. In today's episode, Kinsey and Lindsay are giving you more tips and tricks on the structure of a great follow up process so you can cherry pick what will work at your venue. 

In this episode Kinsey and Lindsay discuss tips and tricks for the inquiry and tour follow up processes. Here's what is covered in this episode:  When does the follow up process start? How quickly should you follow up with an inquiry or tour? Example follow up processes. The #1 thing venues are not doing that could be hurting their booking rate.  

In today's episode we're showing you how to review, edit and improve your client experience as well as your pricing strategy. As usual we're debunking a couple myths for you and giving you our two cents on why it's important to do this type of business audit regularly. We aren't just giving you the why, we're also giving you the steps as to how we conduct this audit in our own businesses.  Links + Resources: The Business Audit Template 10% off Discount Code: THEVENUEPODCAST

A thoughtful email funnel can be an easy and effective way to warm up cold leads that find themselves on your wedding venue website.  In today's episode, we share a high-converting but easy-to-set-up email funnel that you can add TODAY.  Additional Resources for Venue Owners: https://linktr.ee/thevenuepodcast

Tune into today's episode of The Venue Podcast where we share 4 Marketing Mistakes your Venue Could be Making.  Then, we discuss how to avoid these mistakes and what to do instead!  Contact Lindsay: hello@thelindsaylucas.com Contact Kinsey: team@shecreatesbusinesspodcast.com 

If you need help marketing your wedding venue business the WED Content 365 Bundle is for you. Formerly known as the "She Creates Content Calendar," this 3.0 version has been updated and combined with additional material to kick up your marketing 10x. In today's episode, we're back with Part Two of our conversation about why your venue needs a content marketing plan. Here's the scoop: What kind of content can you create to help them create the experience they want? 3. We know where clients are coming from and what content we’re creating but what do I do with the content? Where does it go? REPURPOSE YOUR CONTENT THROUGHOUT THE WEEK What is pillar content? How do you repurpose pillar content? Give a blog post example. “Feed the beast” - keep viewers on social, serve them in the way they want to ingest content 4. Don’t create content for content’s sake Email list - argument: my client has a defined life cycle Lead magnets Content upgrades Link in bio

Content Marketing Plans for Wedding Venues Click Here to Access the Content Calendar Notes for this episode: 1. Review analytics - where are clients coming from? Focus on the streams producing revenue. How to find your numbers Google analytics Website analytics Online scheduler - how did you find us? Focus on top 2-3 referral streams 2. Creating content to serve your clients What kind of content will move potential clients to want to work with you? What kind of content can you create to help them create the experience they want? 3. We know where clients are coming from and what content we’re creating but what do I do with the content? Where does it go? REPURPOSE YOUR CONTENT THROUGHOUT THE WEEK What is pillar content? How do you repurpose pillar content? Give blog post example. “Feed the beast” - keep viewers on social, serve them in the way they want to ingest content 4. Don’t create content for content’s sake Email list - argument: my client has a defined life cycle Lead magnets Content upgrades Link in bio

Kinsey's COVID-19 Resource Guide Venue COVID-19 Impact Best Practices Webinar Lindsay's COVID-19 Resources for Venues What is a newsletter? Best time in business to use a newsletter? Is it only best utilized as a new venue to get the word out on updates? New Venue in the building process: build your list to keep vendors, locals, potential couples, interested parties updated on the venue process. Bring them along the journey. Give your list insider access to updates and make it clear that you do that! New Venue: use this list when it’s time to open for your Grand Opening party! The bigger the turnout, the better. Existing Venue: Filter out your booked couples on email blasts (we’ll explain why in the next point) Existing Venue: use your email list to educate, entertain and inspire potential couples. Newsletter vs creating a workflow within your CRM - when to best utilize each. Top email marketing software: Mailchimp - beginner Active Campaign - mid-level Convertkit - a seasoned expert that needs more support for a growing list Newbie: Flodesk - still experimenting

P&Ps have a tendency to grow Strict P&Ps can be intimidating to enforce but necessary Soften the blow with a couple-friendly version Policy Example: HEATING VENTILATION & AIR CONDITIONING (HVAC) Contract Verbiage: If two or more barn doors are requested to be left open or remain open for an extended period of time The Best Venue Ever has the right to turn off their HVAC system at their discretion.  Couple-friendly Verbiage: One of the things our couples love most about The Best Venue Ever is our wide-open spaces and beautiful views. We couldn’t agree more! If you’re blessed with perfect weather and wish to have the barn doors open to enjoy the views and fresh air even more then please reach out to TBVE and inquire about how to best facilitate this. We want to do everything we can to make your day perfect while also being gentle with our AC system.  When/how should each version be delivered? Couple friendly PDF - given during pre-booking phase - hidden brochure on the website with a link to bride friendly P&Ps, hard copy during tours, and during the onboarding process inside bride guide or welcome magazine Regular P&Ps - built into the contract or at least as an addendum to the contract, you could require signature or initials on these. Also, use your final walkthrough as a time to remind couples about P & Ps. Resources Mentioned: Annie McCarty - https://www.anniemccarty.com/

Today on The Venue Podcast we're sharing Part Two of our training on hiring at your wedding and event venue. We take you step by step through the differences between a Venue Manager and an In-House Coordinator and the traits you should look for when it comes to each of those hires. We also share ideas on the "Job Description" for each role at your venue to help you understand what each position can be responsible for and how they can impact your business.

Today on The Venue Podcast we're sharing Part One of our training on hiring at your wedding and event venue. We take you step by step through the differences between a Venue Manager and an In-House Coordinator and the traits you should look for when it comes to each of those hires. We also share ideas on the "Job Description" for each role at your venue to help you understand what each position can be responsible for and how they can impact your business.

FREE DOWNLOAD: 50 Events You Can Host at Your Venue that Are Not Weddings How to Get More Clients at Your Wedding and Event Venue. Here's what we'll discuss in Part Two of this episode: Aligning with other vendor partners to create something new All-inclusive package Is this viable in your market? have couples expressed interest? Create local workshops or experiences at your venue for potential couples Only host workshops that speak to your brand Expand your offerings to bring in different clients, if it makes sense to your business model **ONLY expand if you’re ready - this is NOT an answer to money problems Corporate meetings/retreats Municipal events City events Schools Date nights Can you host industry events? In-person networking Activity of intentional networking - local industry events - are they working? Set goals for each event Good goals for introverts at in-person networking Gatherer of people - if you’re the connector it makes you more memorable Directories Large and small Regional Get very serious and understand where your ideal clients are hanging out and go to them. Entrepreneur meetups Local creative groups Create a local class on something you’re good at Get outside of our industry to find your ideal clients - get creative!

FREE DOWNLOAD: 50 Events You Can Host at Your Venue that Are Not Weddings How to Get More Clients at Your Wedding and Event Venue. Here's what we'll discuss in Part One of this episode: Working your network - vendor partners, past couples, friends/family Do people know what you do and do they know who to refer to you? No shame in asking for referrals Healthy and consistent content marketing strategy Are we creating content that actually serves couples? No - Create content around your post that will serve the next bride. Don’t just post pretty photos but partner them with helpful content. Paid advertising Google Facebook Pinterest Instagram Linked in

Should wedding venues require their couples to obtain Special Event Insurance for their big day? We weigh the pros and cons on today's episode of The Venue Podcast! Mentioned in this episode: Event Helper link Event helper’s partner program link The Knot article link: Wedding insurance 101 (to help educate couples on the importance of event insurance) Article on Event Insurance on Kinsey's venue blog

The Pros and Cons of Accepting Card Payments at Your Wedding Venue PROS: Fast way to get payment Universally recognized form of payment (Kinsey tells her couples it’s like buying something on Amazon...everyone understands this). Minimizes late payments considerably (If you have Honeybook, you can set up automatic withdrawals. In Dubsado, you can send automated payment reminders Minimize administrative tasks (waiting for checks to arrive, going to the bank to deposit or mobile deposits, don’t have to file paper checks away, hoping the check clears, following up if it doesn’t, etc.)  Easier to project cash flow each month CONS:  Clients can perform “Chargebacks” on their cards which is them “stopping payment” and being refunded what they paid you. This isn’t common but can totally happen. It’s the exception, not the rule.  Processing Fees: cost of doing business in the 21st century folks, build credit card fees into your revenue plan! Make it easy for people to pay you. Kinsey paid $3,400 in credit card fees in 2019  Profit First by Mike Michalowicz

In today's episode, we're diving into Part Two of Wedding Venue Contract Sample, A Walkthrough of Kinsey's Exact Rental Contract. As venue owners, our contracts are essential to protecting ourselves, our clients and our businesses. Kinsey is pulling back the curtain on her own contract in an effort to shed some light on what she includes, how her clients sign their contracts and the purpose of each section within her wedding venue contract. Get in touch with us:  thevenuepodcast@gmail.com @thevenuepodcast

Welcome to The Venue Podcast and thank you so much for tuning in! Today, we have a wedding venue contract example to share with you. Kinsey is taking you step by step through the wedding venue contract she uses at her wedding venue in Colorado. Here are the Venue Contract Clauses we discuss in Part One: General Information (wedding date, client name, the venue address, business name, etc.) Section One: Wedding Date, Times of Permitted Use, Ceremony Start Time Rules, Climate Control Clause Section Two: Kinsey's venue's important rules such as last call, last song times, allotted hours for decorating, when decor has to be completed, only approved vendors onsite until 1 hour prior to the ceremony (aside from getting ready suites), when we get final guest count, etc. Section Three: An explanation of our Day of Coordination Services that are included in their rental fee Section Four: Communication Clause (how, when and where clients can communicate with us) Section 5: Venue Rental Fee and Payment Schedule including amounts and due dates Section 6: Damage and Infraction Deposit Amount and Explanation Connect with Us: @thevenuepodcast kinsey@shecreatesbusinesspodcast.com hello@thelindsaylucas.com 

We're back with Part 2 of How to Prepare Your Wedding Venue for Engagement Season! Here's what you'll find in this episode:   Refresh online presence: Web - Click Here for a Google Analytics Explanation and Walkthrough Social  Advertising audit: 1. What is your budget for advertising this year? 2. Directories - Which ones are performing?  - Which ones are not converting? 3. Can you leave or decrease your account? 4. If performing well can you upgrade 5. Do you want to add directories to your portfolio (i.e. regional/more local directories) Print: Does your print ad need to be recreated with fresh copy/images When will it renew? Recreate and submit ahead of time Online: Google business listing - confirm all details are accurate Can you hire a google photographer/videographer to do a 3D tour to appear on google listing Add photos Video Reviews Request: If you haven’t requested reviews recently go back to brides within the last 12 months and send an email template. Request google reviews first, paid platform reviews second Click Here for a Review Request Template Social: Facebook Updated profile and cover photo or video Update About section - contact info, hrs, location Content FB autoresponder setup Instagram Bio updated Profile photo Content Pinterest Resources:  Simple Pin Podcast Vanessa Kynes Update profile photo, description, claim your website - is your profile a business account? Board audit - clean what isn’t relevant Best of Your Venue Name and where you’re located