Podcasts about loss leaders

Send us a textIn this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser breaks down one of the most misunderstood tactics in sports marketing: the loss leader. While promotions like $1 hot dogs or “Kids Eat Free” nights can pack the stands and drive in-game revenue, not every deal is a good deal. Jeremy explains how smart promotions protect perceived value, generate buzz, and increase total spend — while bad ones can erode your brand and season ticket strategy. Learn which deals drive revenue, which ones backfire, and how to craft promotions that make fans feel like they scored — without your team taking a loss.✅ Top TakeawaysNot Every Deal Is a Good Deal: Free or steeply discounted offers can do more harm than good.Loss Leaders Should Drive Spend: The goal isn't cheap tickets — it's getting fans in the door to spend more.Perception Is Everything: A $1 hot dog feels like a steal; a free ticket feels like a handout.Avoid Undermining Value: Don't train fans to wait for discounts — protect your full-price strategy.Use Promotions to Increase Per Cap: Target food, drink, and merchandise add-ons that drive incremental revenue.Track the Right Metrics: Redemption rates and per-cap spending are your best indicators of success.Smart Bundles Win: Pair tickets with value-added incentives (not price cuts) to boost attendance and loyalty.

Prisiminsime reikšmingą roko muzikai leidybinės kompanijos „Warner Bros.“ sumanymą – pažintinę plokštelių seriją Loss Leaders, leistą 1969–1980 m. Šie įvairių atlikėjų dainų rinkiniai, žaismingai pavadinti „nuostolinga investicija“, buvo pardavinėjami labai pigiai ir finansiškai nuostolingi pačiai firmai. Vis dėlto jie pasirodė esą itin veiksmingi – paskatino klausytojus susidomėti pristatomų atlikėjų kūryba ir įsigyti jų autorinius albumus. Šioje laidoje išgirsime kai kuriuos iš jų: Van Dyke Parks, Arlo Guthrie, Eric Andersen, Lindą Lewis, Bonnie Raitt, The Fugs, Malo ir kitus.Ved. Lukas Devita

Thanks to our Partner, NAPA Autotech NAPA Autotech's team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel Key Topics Discussed:Blade Runner Monologue Appreciation:Matt opens the episode with a reflection on the iconic "tears in rain" monologue from Blade Runner.He shares the behind-the-scenes story of how Rutger Hauer improvised the line, making it one of the most memorable moments in cinema history.Matt expresses his love for behind-the-scenes stories and the genuine, unfiltered insights into success and creativity.The Role of Luck in Success:Matt discusses the often-overlooked role of luck in achieving success.He references the "iceberg" analogy of success, where hard work, talent, and drive are below the surface, but luck plays a significant role.He emphasizes the importance of giving credit where it's due and acknowledging the contributions of others.Mailbag Questions:Do You Believe in Ghosts?: Matt shares his thoughts on ghosts, explaining why he doesn't believe in them and how he finds the idea more exciting than scary.Fuse Testing: Matt dives into his preferred methods for testing fuses, emphasizing the importance of using a test light with an incandescent bulb and checking for corrosion, especially in rust-prone areas.Loss Leaders in Business: Matt discusses the concept of loss leaders (e.g., free diagnostics, cheap oil changes) as a marketing strategy. He explores the pros and cons, including the risk of devaluing services and setting unrealistic customer expectations.Cell Phones in the Shop: Matt shares his perspective on allowing cell phones in the shop, acknowledging their utility as tools for diagnostics and service information but warning against distractions.Upcoming Events and Classes:Matt teases his upcoming classes, including a hands-on Pico training session with Scott Shot and a key class with Andrew Sexton.He highlights Tech Talks featuring Garrett Jacobson on HP Tuners as a diagnostic tool and Zeb Beard on diesel diagnostics.Key Takeaways:Behind-the-Scenes Stories: Matt's passion for genuine, unfiltered insights into success and creativity shines through, whether discussing Blade Runner or the realities of running a business.The Importance of Evidence-Based Diagnostics: Matt emphasizes the value of using data and evidence to support recommendations, whether in diagnostics or business decisions.Balancing Loss Leaders and Profit: While loss leaders can be an effective marketing tool, they come with risks, including devaluing services and setting unrealistic customer expectations.Cell Phones as Tools, Not Distractions: In the shop, cell phones can be powerful diagnostic tools, but they must be used responsibly to avoid distractions.Memorable Quotes:"All those moments will be lost in time, like tears in the rain." – Matt reflecting on the Blade...

Thanks to our Partner, NAPA Autotech NAPA Autotech's team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel Key Topics Discussed:Blade Runner Monologue Appreciation:Matt opens the episode with a reflection on the iconic "tears in rain" monologue from Blade Runner.He shares the behind-the-scenes story of how Rutger Hauer improvised the line, making it one of the most memorable moments in cinema history.Matt expresses his love for behind-the-scenes stories and the genuine, unfiltered insights into success and creativity.The Role of Luck in Success:Matt discusses the often-overlooked role of luck in achieving success.He references the "iceberg" analogy of success, where hard work, talent, and drive are below the surface, but luck plays a significant role.He emphasizes the importance of giving credit where it's due and acknowledging the contributions of others.Mailbag Questions:Do You Believe in Ghosts?: Matt shares his thoughts on ghosts, explaining why he doesn't believe in them and how he finds the idea more exciting than scary.Fuse Testing: Matt dives into his preferred methods for testing fuses, emphasizing the importance of using a test light with an incandescent bulb and checking for corrosion, especially in rust-prone areas.Loss Leaders in Business: Matt discusses the concept of loss leaders (e.g., free diagnostics, cheap oil changes) as a marketing strategy. He explores the pros and cons, including the risk of devaluing services and setting unrealistic customer expectations.Cell Phones in the Shop: Matt shares his perspective on allowing cell phones in the shop, acknowledging their utility as tools for diagnostics and service information but warning against distractions.Upcoming Events and Classes:Matt teases his upcoming classes, including a hands-on Pico training session with Scott Shot and a key class with Andrew Sexton.He highlights Tech Talks featuring Garrett Jacobson on HP Tuners as a diagnostic tool and Zeb Beard on diesel diagnostics.Key Takeaways:Behind-the-Scenes Stories: Matt's passion for genuine, unfiltered insights into success and creativity shines through, whether discussing Blade Runner or the realities of running a business.The Importance of Evidence-Based Diagnostics: Matt emphasizes the value of using data and evidence to support recommendations, whether in diagnostics or business decisions.Balancing Loss Leaders and Profit: While loss leaders can be an effective marketing tool, they come with risks, including devaluing services and setting unrealistic customer expectations.Cell Phones as Tools, Not Distractions: In the shop, cell phones can be powerful diagnostic tools, but they must be used responsibly to avoid distractions.Memorable Quotes:"All those moments will be lost in time, like tears in the rain." – Matt reflecting on the Blade...

Most dentists think offering a discount is the same as running a strategic loss leader—but they couldn't be more wrong. Coupons and loss leaders are two completely different things, yet many practices treat them as one and the same. Here's the reality: coupons are just discounts—Think Groupon. Loss leaders, on the other hand, are strategic pricing tools designed to bring in the right patients and lead to higher-value treatments. One devalues your services; the other sets you up for long-term success. If you don't understand this difference, you're probably leaving money on the table—or worse, training patients to expect cheap dentistry.In this episode, we're going to break down why dentists keep getting this wrong and how you can fix it.Connect with our Host Here ⤵️Gary BirdOwner of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

This week, Tubi's streaming of the Super Bowl crushed past years' ratings, but is it sustainable? Nielsen Ratings Show Notes Super Bowl 2025 Generated $800 Million in Ad Sales for Fox and Tubi Super Bowl 2025 Hits 127.7 Million Viewers, Most-Watched Ever CBS and other Paramount channels to disappear from YouTube TV amid contract dispute YouTube TV, Paramount Agree to Deal Extension to Avoid Blackout of CBS, Other Networks While Talks Continue Matthew Rhys To Headline Apple TV+ Series ‘Widow's Bay' 'Legend of Vox Machina' Renewed for Season 4 at Amazon ‘Buffy The Vampire Slayer' Reboot Starring Sarah Michelle Gellar Nears Hulu Pilot Order With Chloé Zhao Directing ‘How to Die Alone' Canceled After One Season on Hulu; Creator-Star Natasha Rothwell Is ‘Baffled' and Shopping Series Elsewhere (EXCLUSIVE) Netflix's Prince Documentary Will Not Be Released Amid New Deal With Estate Dungeons & Dragons Live-Action Series ‘The Forgotten Realms' In Works At Netflix From Shawn Levy, Drew Crevello & Hasbro Recommendations Captain America: Brave New World SNL 50: The Homecoming Concert When the Stars Gossip Final Fantasy VII Rebirth

This week, we're live-reacting to battles across culture. It's DeepSeek vs. OpenAI, Millennials vs. Gen X, and Starbucks vs. Sharpies (Sharpies won). PLUS: The Flappy Bird effect drives an aftermarket of devices with TikTok access, yuppie culture booms, and Waymo strikes again. The Other Side of Headless CommerceKey takeaways:DeepSeek's Disruption – A powerful, cheap, open-source AI from China that is sending shockwaves through the industry, challenging Nvidia's dominance and raising economic concerns.The Death of Loss Leaders? – AI optimization could make it easier for consumers to game retail pricing, forcing businesses to rethink discounts and marketing tactics.Tech Arms Race – The U.S.-China AI competition is accelerating, with implications for policy, economy, and innovation.The Generational Cycle – Are Millennials the new Boomers? Phillip and Brian discuss how attitudes shift over time.TikTok Bans and Black Markets – The aftermarket for phones with TikTok pre-installed mirrors the Flappy Bird phenomenon.“If someone was able to optimize their life so that friction was removed, it would break the system.” – Phillip“This is ground zero of something huge. The AI game just changed overnight.” – Phillip“The best defense is to flood the zone. The moment you try to contain something, you lose control.” – Brian“The return of yuppies proves that history doesn't just repeat itself—it evolves.” – Phillip“Technology enabled back.” – BrianLinks:In-show mention: The Cruel Kids Table, New York MagazineIn-show mention: TimesNowNews: Phones with TikTok Pre-Installed Selling for $25,000 Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!This episode of Future Commerce is brought to you by Future Commerce Plus and our sponsors Omnisend and MotionApp.

Universities dole out more than half of the revenue they collect from tuition in the form of discounts and financial aid in their efforts to attract students. The US average is 56 percent. If a private company discounted its products by more than half, it would probably go out of business. So why do colleges use this self-destructive business model that leaves many prospective students thinking college costs more than it does? We explore.

Announcements:  Registration is open for the 2024 Writer Craft Writing Retreat and Workshop in Marcola, Oregon. At this point, there is only three private tickets left and three shared tickets. We'll likely sell out again. ValerieIhsan.com/retreat for more info.  New book out for writers: Three Story Method: Writing How-To Books by Valerie Ihsan, J. Thorn, and Miranda Weingartner Erick is publishing an anthology; call for submissions for Back in the Ground (horror inspired by PNW); https://caretakerpress.org   UPDATE:  Valerie:   started re-reading Goal-Setting and Strategic Planning for Writers (Focus and Finish series, Book 1), need to make some decisions (ebook and a workbook, audio book)(free audio book?) = Loss Leader/permafree bought the cover from 100covers.com but need to order the service now have a couple more conferences to pitch Tax Start this week! (find time in between meetings, the gym, and my son)     Erick:   week off with the family meeting with a digital marketer today to promote the author services part of his business (have pla launching a new series (Season in the Bush); first book Dead Still going to betas soon. Just finished:  I'M READING: Worthy: How to Believe You Are Enough and Transform Your Life by Jamie Kern Lima     Up Next: The Creative Act by Rick Rubin  Erick's Reading:  Study for Obedience by Sarah Bernstein The Bachman Books (Stephen King) Ring Shout P Djèlí Clark   Valerie's Linktree: https://linktr.ee/valerieihsan Erick's Linktree link: https://linktr.ee/erickmertzauthor Writer Craft Facebook Group Valerie's Services: https://valerieihsan.com Valerie's Author Site: https://valerieihsanauthor.com Valerie's Facebook Page and Instagram account Erick's Services: https://erickmertzwriting.com Erick's free book on Ghostwriting: https://dl.bookfunnel.com/cexki4kp5n Erick's Author Site: https://erickmertzauthor.com Erick's Facebook Page and Instagram account Patreons:  https://patreon.com/valerieihsan    https://patreon.com/strangeairmysteries Tools: Passion Planner: https://passionplanner.rfrl.co/e86j8 (affiliate link) Discount Code: VALERIE150 ProWriting Aid: https://prowritingaid.com/?afid=9378 (affiliate link)   Resources:  "How to write an eavesdropping scene" on Erick's blog Reading Critique Group for Writers FB Group (Jennie Komp's group) 3 Bird View FB page (Jennie Komp's business page) Author XP (marketing for authors) (bi-monthly promotions) Raven Publicity (publicity for authors) The Shades of Orange (Rachel, Book Blogger on YouTube) for book recommendations SF/Fantasy/Horror Contact Erick for business-starting advice or building a website. Contact Valerie for author coaching. Thomas Umstattd Jr, at Novel Marketing Podcast. Ep255: How to Create an Email Onboarding Drip Campaign Russell P. Nohelty and Monica Leonelle's book, Get Your Book Selling on Kickstarter. Balance meditation app. Story Rubric version 1.1 and podcast episode. Three Story Method worksheet Book Recs for writing/creativity/business: Thinking in Pictures by John Sayles Take Off Your Pants: Outline Your Books for Faster, Better Writing by Libbie Hawker Story Hypothesis: A Writer's Guide to Crafting Resonating Stories by JP Rindfleisch IX Fast-Draft Your Memoir: Write Your Life Story in 45 Hours by Rachael Herron Three Story Method: Foundations in Fiction by J.Thorn and Zach Bohannon    

Announcements:  Registration is open for the 2024 Writer Craft Writing Retreat and Workshop in Marcola, Oregon. At this point, there is only four private tickets left and three shared tickets. We'll likely sell out again. ValerieIhsan.com/retreat for more info.  Erick is publishing an anthology; call for submissions (horror inspired by PNW); https://caretakerpress.org   UPDATE:  Valerie:   50th birthday Calendly vs Acuity (I have both!) ;-( New book out for writers: Three Story Method: Writing How-To Books by Valerie Ihsan, J. Thorn, and Miranda Weingartner started re-reading Goal-Setting and Strategic Planning for Writers (Focus and Finish series, Book 1), need to make some decisions (ebook and a workbook, audio book)(free audio book?) = Loss Leader/permafree hire out workbook formatting (scrivener not the best with this; please prove me wrong) bought the cover from 100covers.com but need to order the service now have a couple more conferences to pitch Tax Start this week! (find time in between meetings, the gym, and my son)     Erick:     Just finished: The Book Keeper by Sarah Painter I'M READING: Worthy: How to Believe You Are Enough and Transform Your Life by Jamie Kern Lima       Up Next: The Creative Act by Rick Rubin  Erick's Reading:  The Bachman Books (Stephen King) Ring Shout P Djèlí Clark Show Notes:  Rec Book List for creative writing: Take Off Your Pants: Outline Your Books for Faster, Better Writing by Libbie Hawker Story Hypothesis: A Writer's Guide to Crafting Resonating Stories by JP Rindfleisch IX Fast-Draft Your Memoir: Write Your Life Story in 45 Hours by Rachael Herron Three Story Method: Foundations in Fiction by J.Thorn and Zach Bohannon Other mentions: Story Rubric version 1.1 and podcast episode. Three Story Method worksheet Next Episode:  Erick will be back Find Us: Valerie's Linktree: https://linktr.ee/valerieihsan Erick's Linktree link: https://linktr.ee/erickmertzauthor Writer Craft Facebook Group Valerie's Services: https://valerieihsan.com Valerie's Author Site: https://valerieihsanauthor.com Valerie's Facebook Page and Instagram account Erick's Services: https://erickmertzwriting.com Erick's free book on Ghostwriting: https://dl.bookfunnel.com/cexki4kp5n Erick's Author Site: https://erickmertzauthor.com Erick's Facebook Page and Instagram account Patreons:  https://patreon.com/valerieihsan    https://patreon.com/strangeairmysteries Tools: Passion Planner: https://passionplanner.rfrl.co/e86j8 (affiliate link) Discount Code: VALERIE150 ProWriting Aid: https://prowritingaid.com/?afid=9378 (affiliate link)   Resources:  "How to write an eavesdropping scene" on Erick's blog Reading Critique Group for Writers FB Group (Jennie Komp's group) 3 Bird View FB page (Jennie Komp's business page) Author XP (marketing for authors) (bi-monthly promotions) Raven Publicity (publicity for authors) The Shades of Orange (Rachel, Book Blogger on YouTube) for book recommendations SF/Fantasy/Horror Contact Erick for business-starting advice or building a website. Contact Valerie for author coaching. Thomas Umstattd Jr, at Novel Marketing Podcast. Ep255: How to Create an Email Onboarding Drip Campaign Russell P. Nohelty and Monica Leonelle's book, Get Your Book Selling on Kickstarter. Balance meditation app.   Book Recs for writing/creativity/business: Thinking in Pictures by John Sayles  

The Loss Leader strategy has long been a staple in the playbook of major retailers, with Costco standing out as a prime example. This strategy involves offering a product at a loss to drive high conversions and attract customers. While selling a Loss Leader may result in immediate financial loss, the strategy's effectiveness lies in its ability to draw attention to other products and increase overall sales. In this episode, we explore how one of our clients implemented the Loss Leader strategy, resulting in $1 million in profits. This case study sheds light on the strategic use of Loss Leader to increase customer engagement and drive revenue growth.   ⬇️ Click to view my available resources! https://andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Dianne Nolin is the Managing Partner of Argent Bridge Advisors, a hybrid advisory firm based out of Virginia that oversees $500 million in assets under management for 350 households. Dianne uniquely enhanced her firm's marketing and profitability by transforming its loss-leading divorce financial planning service into a profitable revenue stream, recognizing its value and charging appropriately for the extensive time invested by her team. This shift in strategy capitalized on the existing benefits provided to clients and ensured fair compensation for their efforts. Listen in as Dianne shares her journey at Argent Bridge, from becoming aware of the firm's impactful service offerings to establishing new client relationships through divorce financial planning, which enhanced the firm's growth and referability in the divorce niche. We also discuss her transition to a more formal partnership structure, her approach to clear value communication, and the realization that her strength lies in knowing whom to consult rather than having all the answers. For show notes and more visit: https://www.kitces.com/374

This week on TLDR: Red Lobster used bottomless shrimp to get diners in the door — and lost a boatload of cash. Which underscores an important rule of business: never bet against the North American eater. We also find out why stuff like Airbnb and DoorDash suddenly got so pricey, and why that probably hit millennials the hardest.This episode was hosted by Devin Friedman, TLDR newsletter managing editor Kat Angus, financial educator Kyla Scanlon and former hedge-funder Matthew Karasz. Follow us on other platforms, or subscribe to our weekly newsletter: linkin.bio/tldrThe TLDR Podcast is offered by Wealthsimple Media Inc. and is for informational purposes yonly. The content in the TLDR Podcast is not investment advice, a recommendation to buy or sell assets or securities, and does not represent the views of Wealthsimple Financial Corp or any of its other subsidiaries or affiliates. Wealthsimple Media Inc. does not endorse any third-party views referenced in this content.  More information at wealthsimple.com/tldr. 

Andreas Boecker, chair at the University of Guelph's food, agricultural and resource economics department Learn more about your ad choices. Visit megaphone.fm/adchoices

Watch the YouTube version of this episode HERE“If you are worried about too many people quote, taking advantage of it, You can drive even more scarcity by limiting quantity.” Today, Alex (@AlexHormozi) gives strategies for maximizing profits during the holiday season by utilizing various marketing tactics such as loss leaders, gift cards, high-ticket items, and buy one get one free promotions. He emphasizes the importance of presenting these strategies in an appealing way to attract customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:01) - Strategy #1: Loss Leader(3:56) - Strategy #2: Gift Cards(7:58) - Strategy #3: High Ticket, High Scarcity(10:24) - Strategy #4: Free with prepay(15:01) - Using the M.A.G.I.C FormulaFollow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Toys that give birth are the weirdest. Chris and his small town experience. Loss leaders are everywhere. Quick Draw! Matt has a group chat problem. What's on your algorithm?

Key Points Discussed: Early Start of Black Friday Sales: The episode begins with an observation on how Black Friday sales now start early, expanding beyond a single day to encompass an entire week or more.Psychology of Black Friday: The host delves into the psychological aspects of Black Friday, highlighting how deep discounts create a sense of scarcity and urgency. This is exemplified by limited-quantity offers, which are a common tactic used by retailers.Loss Leaders and Consumer Behavior: The discussion moves to the concept of loss leaders used by large retailers, where high discounts on popular items are used to draw customers in, hoping they purchase other full-priced items.Consumer Frenzy and Safety Concerns: The podcast touches on the extreme consumer behavior often seen during Black Friday sales, including dangerous situations like stampedes.Challenges for Small Businesses: The host challenges small business owners to reconsider jumping on the Black Friday bandwagon, especially given the difficulty of competing with large retailers on price.Bandwagon Effect and FOMO: The episode discusses the bandwagon effect and the fear of missing out (FOMO), which are powerful drivers of consumer behavior during sales like Black Friday.Perceived Value and Pricing Strategies: The host talks about the concept of perceived value in pricing and how it can be used effectively in sales strategies.Financial Impact on Small Businesses: There's a focus on the financial implications for small businesses participating in Black Friday, emphasizing the need to balance attractive discounts with maintaining healthy profit margins.Differentiation Strategies: The podcast suggests alternative strategies for small businesses, like community engagement, personalized services, and value-added offerings instead of deep discounts.Post-Black Friday Strategies: The importance of strategies for the period after Black Friday is highlighted, including follow-up marketing and leveraging consumer data to prepare for the rest of the holiday season.Inventory and Supply Chain Management: The host advises careful consideration of inventory and supply chain management, especially in light of potential high demand during the sale period.Leveraging Consumer Attention: The episode concludes with advice on leveraging the heightened consumer attention during Black Friday, even if a business chooses not to offer significant discounts. This includes effective email marketing and strategic product offerings. Conclusion: The podcast emphasizes that while Black Friday is a significant retail event, small businesses don't necessarily have to conform to the standard practices of deep discounting to capitalize on this period. Instead, they can employ alternative strategies that align better with their business model and customer base.

Today's episode is all about pricing, specifically loss leader and break even pricing, and even if you're not selling a product or service, you just may find that you can still relate to this topic.  If you're like me, you like being exposed to different ideas that you can put into use in various areas of your life, so I hope you find value in what I have to share here today!  I need your help getting the word out! If you love the podcast, I would be so grateful if you could spread the word that I'm back and help bring more people into our community., I'm having a fun competition on my YouTube channel, and I have plans for exciting giveaways at 1,000, 2,500, 5,000 and my BIG goal of 10,000 subscribers. See you on YouTube!  My luxury mastermind retreat at Miraval Arizona is happening from February 18-21, 2024, and you can get all the details and reserve your spot now at www.heatherjoyhubbard.com! Things We're Covering in this Episode: One of the big reasons why loss leader and break even pricing is such an important topic right now for everyone in business Why I'm not a fan of the common saying, “charge what you're worth” What loss leader or break even pricing means and four reasons why you might use them as a strategy The key to purposeful break even pricing and what you need to always be aware of when you use this strategy How I used these pricing strategies both in the past as a lawyer and in my coaching and consulting business, plus how I'm using them now My advice to avoid the common frustrations that often come with this pricing strategy    Links & Resources: Subscribe on YouTube & Let's Connect on Instagram! Grab Your Spot for the 2024 Miraval Retreat If you missed #169 I'm Back, B*tches! Click Here to Watch The Video on YouTube!   

The #1 Product to Sell On Etsy | How To Sell On Etsy 2023 Discover the key to a successful Etsy shop with loss leaders! In this video, I share why every shop should incorporate loss leaders, why digital products make the perfect loss leader, and how to implement them. From increasing your shop order count to elevating your listing's ranking, loss leaders are crucial to gaining momentum and traction. I'll also show you real-life examples of loss leaders in different Etsy shops and how to add digital products as a loss leader to your shop, no matter your niche. Subscribe to our channel for more helpful tips and tricks. Watch now to take your Etsy shop to the next level! Book a call with me to discuss your Etsy shop, any struggles, and hear more about how I can help you through my program, Multi-Six Figure Etsy Blueprint and 1:1 coaching! https://calendly.com/dylanjahraus/pro... Student Results: https://www.dylanjahraus.com/student-... FAQ: https://www.dylanjahraus.com/FAQ Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1.4M+ in sales in just 6.5 years. I am here to provide value to YOU through tips and tactical advice to start your Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond! There's no fluff here, only tactics that add to your profit and save you time. Instagram: https://www.instagram.com/dylanjahraus/ Check out our PODCAST! Apple Podcast: https://apple.co/3rzehXL Google Podcast: https://bit.ly/3fIMn92 Timecodes 0:00 - Intro 1:26 - Loss Leader 101 2:20 - Biggest Mistake 2:40 - Example 1 Handmade 4:05 - Example 2 Handmade 5:20 - Example 3 Print On Demand 6:30 - Site Merchandising 6:45 - Example 4 Handmade 8:00 - Digital Idea #1 8:48 - Digital Idea #2 9:00 - Digital Idea #3 9:20 - Digital Idea #4 9:35 - Digital Idea #5 9:40 - Digital Idea #6 9:50 - Digital Idea #7 10:00 - Digital Ideas 8-10

Grow your Etsy shop this year | How to boost your Etsy sales in Q4 In this video, I'm going to help you make sure that you SKYROCKET your sales in Q4. I mean it! It's possible. Here's strategies that have been tested and PROVEN to help you grow your business in the next 3 months of the year. Start planning for it NOW. Use these strategies to make a LOT of money and sell a ton of products. Book a call with me to discuss your Etsy shop, any struggles, and hear more about how I can help you through my program, Multi-Six Figure Etsy Blueprint and 1:1 coaching! https://calendly.com/dylanjahraus/pro... Student Results: https://www.dylanjahraus.com/student-... Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond! There's no fluff here, only tactics that add to your profit and save you time. Instagram: https://www.instagram.com/dylanjahraus/ Check out our PODCAST!Apple Podcast: https://apple.co/3rzehXLGoogle Podcast: https://bit.ly/3fIMn92 Timecodes0:00 - Intro1:26 - Choose the Recipients2:02 - Pick the Price Points3:40 - Planning and Forecasting4:19 - Percentage Lift4:37 - Halo Effect5:10 - Loss Leaders

Do pricing controls hurt big or small business more? Do we care more about who loses than whether anyone should lose?

Undervaluing the enormous amount of time, experience, equipment, prep, and patience it takes to teach scuba courses is killing the dive industry, and the customers and recreational divers out there get hit the hardest. Mike and Kenny get to the very core of the dive industry's lack of growth, when compared with similar industries. Further, this same root cause is why so few people keep diving after they get scuba certified.  This cycle creates burnout on the Instructors and Divemasters, and sets up students to fail at their ultimate original goal: Confidence to be a scuba diver (aka the lifestyle). While many may still "catch the bug" in a basic discounted course, most either have to find additional training/guidance or simply never go diving again. This is mainly due to rushed courses, and lack of personal attention. The “2 year burnout cycle" of the scuba instructor is caused by not charging what they're worth, getting overworked with too many students, dive shops not not having the time to form lasting bonds, and ultimately not nurturing divers into this incredible world.  Increased value increases value… for EVERYONE.  — Michael Kest is a jury trial attorney with his own practice. He's an active dive instructor with experience that ranges from working dive boats in South Florida and Hawaii, water safety at Sea World and Disney's Dive Quest, working for dive shops and teaching classes all over the world. He coaches kids sports on his spare time, and is a father of three. — Kenny Dyal is the host of The Scuba Diving Podcast: TikTok: https://www.tiktok.com/@kenny_dyal Instagram: https://www.instagram.com/sweetwater_scuba LinkedIn: www.linkedin.com/in/kennydyal Twitter: https://twitter.com/RealKennyDyal www.sweetwaterscuba.com

Owning a wedding venue is a highly competitive business. As a venue owner, an easy way to stand out from your competition is by offering a loss leader on your website. A loss leader is a product or service sold at a lower price point to attract clients. At your wedding venue, the loss leader could be an add-on service, such as a discount on your in-house rental products, a free night's stay at your onsite accommodations, or, our favorite, a digital product that you create once and sell over and over again.  Even if a couple doesn't book your venue, they may still be interested in your loss leader product leading to additional sales and profits for your business. It's important to note that the loss leader should still be profitable, even if it's sold at a lower price point. When deciding on a loss leader, choose a product or service that is still profitable and adds value to the wedding experience.  DM us on Instagram @thevenuepodcast Contact Lindsay or Kinsey:  hello@thelindsaylucas.com kinsey@shecreatesbusinesspodcast.com    

A loss leader is a strategy typically found in the retail space, but you can create one for any business. This week Jeff Kahler shares his very unconventional use of a loss leader and provides 4 important tips on how to avoid undervaluing yourself or your business.   How have you utilized loss leaders to create value for your organization? Share in the comments at: https://www.cultureofconvenience.com/.

Female Fusion CEO, Jen Blandos, shares what it means to her to achieve her goal of helping other women build their businesses by offering an unorthodox pricing strategy that simultaneously challenges the status quo and tests the limits of her customers' willingness to pay. Jen shares several pricing strategies such as cost-based pricing, value-based pricing, pricing according to competitors, penetration pricing, loss leader pricing, and high initial pricing. Each of these strategies comes with its own pros and cons, and Jen's breakdown and analysis of each in this episode will make a huge difference in determining which one will work best for your business. "Pricing is such an important aspect of being an entrepreneur and it's really important that we get this right." In this episode, you will learn the following: 1. How to price your product or service as an Entrepreneur 2. Strategies for setting up a business pricing model 3. Investing in Loss Leader pricing to attract customers

Thanks for joining us! If you enjoy our show, PLEASE please tell your friends. Recommend us. That is how we grow. ----- Executive Producers: Conner Dempsey • Dustin Weldon Theme Music by Dustin Weldon Produced & Engineered by Conner Dempsey Powered by Zoom, Skype, QuickTime, Adobe Audition, & Adobe Premiere Pro Special Thanks to Anchor FM

For Topic Tuesday the guys are asked why badges even matter? Is it best to hope there are enough open-minded people to judge what each car says and not what the badge tells them? They debate cars for Derek D. in Detroit, who asks if cars can haul and still be fun. Social media questions ask about the true definition of a dream car, is a faster car less fun while commuting, and how important is an LSD for a daily? Seasons 1-11 are available on Amazon Prime and Vimeo worldwide. Please rate and review us on iTunes, and the TV show on IMDB and Amazon. Write to us with your Car Debates, Car Conclusions, and Topic Tuesdays at everydaydrivertv@gmail.com or everydaydriver.com. Share the podcast with your car enthusiast friends!

What is the FASTEST way to drive up your Etsy sales? Loss Leaders. In today's episode I give you the #1 way to EXPLODE your Etsy shop total order count and 15 ways to make it happen. Need help? Send me an email at team@dylanjahraus.com OR sign up for a free call and we can chat more about your goals and how my blueprint can help get to that multi-six figures on Etsy. https://bit.ly/3Cfc9cD Follow: IG: @dylanjahraus YouTube: https://bit.ly/3SIrWHM Email: team@dylanjahraus.com

Does 10,000 Etsy sales feel completely unattainable? Think again! There is 1 KEY product type that you need to have in your shop to scale your order count and your shop track record fast— a loss leader. In today's episode, I unpack the power of a loss leader in your Etsy shop. Need help figuring out what to sell in your own Etsy shop? Send me an email at team@dylanjahraus.com. Are you interested in my help? Sign up for a free call and we can chat more about your goals and how my training can help get to that multi-six figures on Etsy! https://bit.ly/3Cfc9cD IG: @dylanjahraus YouTube: https://bit.ly/3SIrWHM Email: team@dylanjahraus.com

Rachel Wall returns in Part 2 of this 2-part episode where she speaks on her coaching programs elevating hygiene services and systems to drive profits to the bottom line. Perrin DesPortes echoes Rachel's thoughts on hygiene as one of the biggest areas of untapped potential while Dr. Mark Costes echoes the vital role hygienists play in establishing the oral systemic link for patients. EPISODE RESOURCES PROFITABLE HYGIENE https://www.inspiredhygiene.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast Visit the Dentalpreneur Podcast website Write a Review on iTunes

Healthier patients. An empowered, engaged hygiene department.  A profitable practice.  Could these three, together, be at all possible?  Yes, says Rachel Wall, CEO and Founder of Inspired Hygiene, as she speaks with Dr. Mark Costes and Perrin DesPortes on how dental practices can achieve this triple win. Listen to Part 1 of this two-part episode and be enlightened with her insights on the current state and the dynamics happening in the hygiene world. EPISODE RESOURCES PROFITABLE HYGIENE https://www.inspiredhygiene.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast Visit the Dentalpreneur Podcast website Write a Review on iTunes

Il trucco del loss leader

On tomorrow's Ag Business Episode I am profiling a very impressive entrepreneur with a passion for wool. I also have a passion for wool, which was reflected in this solo episode from 2019.  Below are the original show notes: Show Notes Me and the whole family were back up in the Wood River Valley of Idaho this weekend so that I could elk hunt.  It just so happened that a friend of ours had a condo available that they could not use this weekend. So, the whole family was able to go. I hunted during the days, and I was able to hang out with Autumm and Hattie in the evenings.  Because of the short days, we actually ended up with quite a bit of time together, so it worked out really well. For my outdoor clothing I prefer to wear wool to any other fabric, natural or man made.  After this weekend, I really want to solute all those farmers who are producing wool.  On my first evening I got my pickup stuck and was out in the middle of nowhere in a snow storm for quite a while.  I was dressed in wool base layers, socks, pants and a heavy wood sweater.  I was dry and warm, and the wind just did not have that much impact on me. The next two days I spent climbing steep slopes in about 2 feet of snow in pursuit of these elusive big game animals.  Between taking every step knee deep into snow and laying prone in the snow several times I never got cold or wet.  The wool clothing did just as advertised, and I could not have been more pleased.  This miracle fabric is an excellent investment! More Places You Can Listen to Off-Farm Income And Matt Brechwald:        

How could a loss leader product help my retail store? Large box retailers are infamous for carrying products at unbelievable costs, but why do they do it? They know the power that loss leaders have on driving sales! Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

This episode of PLRB on Demand features Daniel Thall, Property Operations Manager at Preferred Mutual. Daniel's presentation, “Ice Dams: Loss Leader or Opportunity?,” has been adapted for this podcast. Ice dams can transform a few inches of ice into a sprawling, high-cost claim. Join Daniel Thall as he explores what causes ice dams and potential solutions. Daniel Thall's proactive ideas will propel the industry forward and cut off ice dam claims before they start. The views and opinions expressed in this resource are those of the individual speaker and not necessarily those of the Property & Liability Resource Bureau (PLRB), its membership, or any organization with which the presenter is employed or affiliated. The information, ideas, and opinions are presented as information only and not as legal advice or offers of representation. Listeners should rely on guidance from their companies and counsel as appropriate. © PLRB 2022. 

INCREASE REVENUECan you really increase revenue without selling more? How cool would that be? Right? Today's guest, Ken Wentworth, also known as Mr. Biz, says yes you can. Listen now to find out what the secret is.  What You'll Discover About How to Increase Revenue (highlights & transcript):https://businessconfidentialradio.com/?p=184764&preview=true# (HIGHLIGHTSCLICK HERE FOR AUDIO TRANSCRIPT) * How to eliminate the “silent business killer” to increase revenue  * Myth of the Loss Leader as a Way to Increase Revenue  * How aggressive pricing does not increase revenue  * How improving profit does not require an increase in revenue  * Mindset necessary to increase prices that increase revenue and profits  * The critical importance of maintaining discipline to increase revenue  * The problem with pricing low to get your foot in the door  * How your USP can increase revenue in competitive bidding  * How adjusting the mix of high and low margin products can increase revenue  * Pricing conversation mistakes to avoid  * Why you need to know your fully loaded cost to increase revenue  * And MUCH more! ♥ Share this episode with someone you think will benefit from it. ♥ ♥ Leave a review at https://lovethepodcast.com/BusinessConfidential (Lovethepodcast.com/BusinessConfidential )♥ Guest: Ken Wentworth, aka Mr. Bizhttps://www.linkedin.com/in/mr-biz-wentworth/ (Ken Wentworth), aka “Mr. Biz”, is a strategic business partner who helps business owners run their companies more profitably & more efficiently. After ascending to the top 3% at a https://www.jpmorganchase.com/ (Fortune 15 company) and breaking six World Records, Mr. Biz now uses his experience & expertise to help others develop their skills to become more successful owners. He is the author of two bestselling books, his most recent, “https://www.amazon.com/dp/1793940169/?cv_ct_id=amzn1.idea.16TZZ5C6V3X30&cv_ct_pg=storefront&cv_ct_wn=aip-storefront&ref=exp_cov_mrbizsolutions_lv_dp_vv_d (Pathway to Profits)”, provides an actionable blueprint to excelling in any economy; as well as “https://mrbizsolutions.com/dont-fake-the-funk-book (Don't Fake the Funk.)” Ken is the Award-Winning host of “https://mrbizsolutions.com/mr-biz-radio (Mr. Biz Radio)”, which airs for 30 hours each week across several different networks. Being an influential business guru, he has amassed a https://www.facebook.com/MrBizSolutions (social media following of over 300k). For his expertise, he has been featured on https://www.forbes.com/sites/nextavenue/2019/05/09/how-to-grow-your-family-business/?sh=78fadf1b3ebb (Forbes), https://in.finance.yahoo.com/news/top-entrepreneurs-t-miss-during-140227013.html?guccounter=1&guce_referrer=aHR0cHM6Ly9tcmJpenNvbHV0aW9ucy5jb20v&guce_referrer_sig=AQAAAMsk_2x7_D7ztA2YCqCmqprshmNHv69Qjp55nh98K9lVFmolKdNlbf5E2gD6o5oSxgUl6XNTZAYwUj9vv0Li0wfvCxSPBBmEkyI1TtY_7Mm1-X5J26e_wy6pOwPdYApBgc_jJkXvZ-y3uNyp4Rq3RsiilsDBnMgKKUe-vu0YZT8S (Yahoo Finance), https://www.fastcompany.com/90307659/female-entrepreneurs-are-just-as-resilient-as-men-despite-lower-revenue (Fast Company), https://www.thenewyorkfinance.com/ken-wentworth-aka-mr-biz-had-an-entrepreneurial-spirit-from-a-young-age-now-he-is-helping-others-develop-theirs-to-create-successful-businesses/ (The New York Finance), and https://www.americanexpress.com/en-us/business/trends-and-insights/articles/5-ways-to-stay-productive-while-working-from-home-with-kids (American Express).  Related Resources:Contact Ken and connect with him on https://www.linkedin.com/in/mr-biz-wentworth/ (LinkedIn), https://www.facebook.com/MrBizSolutions/ (Facebook), https://twitter.com/MrBizTweets (Twitter), https://www.instagram.com/mrbizsolutions/ (Instagram), and http://www.youtube.com/c/MrBiz (YouTube). Join, Rate and...

Do you want yet another reason to love the Amazon Replens model that is creating the dozens of recent success stories that you've been hearing on this podcast? The ProvenAmazonCourse.com is cranking out successful Amazon seller stories faster than any other model you've ever seen for one reason - it works and we have the formula dialed in! Consider the concept of "loss leaders" and "dead inventory". Most stores or online sellers have to deploy "loss leaders" to get customers into the stores, or they worry about overbuying bad inventory and being stuck with it. Neither are true for Replens sellers! In this "mini-episode" I share a valuable lesson about the inventory selection process called "replens" that takes so much risk out of the equation!   Show note LINKS:   Proven Amazon Course - https://ProvenAmazonCourse.com - Are you ready to be successful selling on Amazon? It's time to get instant access to the most widely used, most up to date, most creative and industry leading course in the "Learn to sell on Amazon" space. You'll find hundreds of recent success stories in our Free Facebook group from Amazon sellers using all manner of creative strategies from our ridiculously inexpensive yet powerful course! Replens course is included in the PAC.   https://ProvenAmazonCourse.com/replens -the REPLENS course by itself (for those who have some Amazon selling experience already)   JimCockrumCoaching.com - Get a free session with a business consultant on our team at 1-800-994-1792 / 1-801-693-1688 or TEXT US at 385-284-7701 (US & Canada only for Text)     My Silent Team Facebook group -https://www.facebook.com/groups/mysilentteam 100% FREE! Join 62,000 + members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world

This episode covers the Career/Purpose category.Join Sammy Warrayat and Andrew Weiss as they discuss how to market yourself and your business, scaling in an online world, and how to consistently hit your monthly goals!We will break down the following myths:How to Sell via Webinars and StagesWhat is a Loss Leader? How do you use Loss Leaders to your advantage in your business?Best tracking mechanisms for your SMART goals so you can stay disciplined and on targetConnect with Andrew:How to start MonetizingConnect with him via Facebook and InstagramI'm curious to hear your thoughts and how you will implement the tips provided in the episode! Please leave a review, subscribe, and/or comment your thoughts by reaching out via email at financezilla@gmail.com or Instagram @financezilla! If you're interested in financial coaching or corporate success coaching, feel free to reach out via the above platforms to apply or click this link for a FREE 30 min strategy call so we can work together with you to achieve your goals!The Coldest Water!  - 10% off using code FINANCEZILLAHabits365 apparel - 15% off using code FINANCEZILLA

On this final episode of the year I sit down with Loss Leader, a punk-rock band from Minneapolis. We start out talking about the formation of the band, from an idea to jam to finding the right members. We also dive into their latest full length "True North" and the journey they have taken to finally putting it out. We also get to some crazy stories towards the end. "True North" is such a solid punk jam, from the driving instrumentals to the rough vocals it just really makes you want to yell the lyrics back. This was such a fun episode to do and I can't thank Loss Leader enough for helping me celebrate the year. This is a long one so grab your Hamms or PBR and have a listen! This episode features the songs "True North" and "Choke" from the album True North. You can find Loss Leader on all streaming sites and here: lossleadermpls.com If you enjoy the podcast check out our merch store to show your support! beerswithbands.bandcamp.com A big thank you to not only the bands that have been on but also everyone that has taken the time to listen to an episode. See you all in March!!! --- Send in a voice message: https://anchor.fm/beers-with-bands/message

Sintonía: "Seven Days" - Loss Leader "Rock City Gets Me Down" (feat. Ana Alemán) y "Down" - Sunday German Flowers; "Mi fuego no quema", "Desde que existimos tú y yo" y "Todo es el escondite de otra cosa" - Pardo; "Broken Manuals", "Thirty", "Blurry Times" y "Under A Cold Rain" - Wide Valley; "In This Cave" y "The Future Me" - Loss Leader; "Free" - Sunday German Flowers Escuchar audio

It's easy to look at Black Friday or Cyber Monday as days for sales and cash injections. But let's look at it like as a strategy that benefit both your business and your clients beyond these days!In this episode, we're covering:+Understanding how your audience is planning to buy when the deals hit.+Pricing your items as a loss leader, cash injection, or both.+Looking at your offer as a way to funnel clients into higher ticket offers+How discounts can affect your brand perception (but we can protect that and still offer discounts!)+Practicing integrity when creating urgency around salesScreenshot this episode and share it by tagging Heaven on Instagram!To download your Free Launch Activation Guide, click here!

EP526 Loss Leader Price รู้จักกลยุทธ์ขายขาดทุนบางสินค้า ให้ภาพรวมได้กำไร ฟังได้ที่ youtue - https://youtu.be/i0dMyT48IKg Podcast - https://anchor.fm/ratree อ่านเรื่องราวที่ https://tinyurl.com/y6vfe6y8 https://www.facebook.com/girlone2020 *** บันทึกเสียง 12/10/2021 [15/10/2021] อ้างอิง https://tinyurl.com/sbh4k32h --- Support this podcast: https://anchor.fm/ratree/support

For this episode's show notes, click here (https://conceptspodcast.com/?p=129) or go to https://conceptspodcast.com/

Welcome to Structure Talk episode 100! Kevin Wagstaff, one of the founders of Spectora, joins today's show to talk about their company. Spectora is the fastest, easiest, and advanced home inspection software that is currently assisting around 5,000 home inspectors in the US. He shares that their focus is making reliable, understandable, and useful information for inspectors and homeowners. Reuben discusses the concept that in the future, home inspections might be a loss-leader. The real money might be in managing services and information, being a conduit for the services that people need. Kevin and Reuben also discuss kickbacks from these kinds of business relationships and being a preferred partner by other vendors. Bill shares that the presence of Spectora as a trusted third-party provider, a communicator between homeowners and inspectors, will influence the home inspection industry. Then, Tessa realizes there are many opportunities in the industry that have yet to be explored, especially on the technology and marketing side.

Retailers have been using loss leaders as a way to get you into their store to impulse buy or purchase other items they sell. Even car dealers have used this type of bait and switch over the years. Loss leaders usually leave a bad taste in your mouth because it's deceptive. Life safety should never fall into this category, but unfortunately it does, more often than you may realize. https://youtu.be/dnV5J3G_duY #Fireprotection #Lifesafety #Bisonbit #Business #Insurance #firealarm #firesprinkler #Propertymanagement #Fireextinguisher #Firesuppression #Mining #Manufacturing See acast.com/privacy for privacy and opt-out information.

Comedian and host of MEANS TV's NEAS The Show Chris James joins Howell in a race against the clock and an edible to write a chill stoner-pop anthem for ripping off your boss. Support this show and experience exclusive bonus content at patreon.com/HowellDawdy Available already for $5 patreon subscribers: free downloads of all the previous Fast Track songs and bonus episodes with Greg Welsh, Josiah Hughes, Andy Fleming, Patrick Monahan (not the train guy), and The Possum

"Epic vs Apple" has finally arrived and as Tim Sweeney now famously said we're in for some "fireworks". On day three of the trial, Microsoft takes center stage as VP of Xbox Business Development Lori Wright talks about walled gardens, difficulties bringing xCloud to the App Store, and just whether or not Xbox and iPhones are competitors. Wright neither falls for Apple's traps, nor rises above them like a *Phoenix*...in Virtual Legality. CHECK OUT THE VIDEO AT: https://youtu.be/G82ZnoHQ3NA #Epic #Apple #Lawsuit *** SUPPORT THE CHANNEL PATREON - https://www.patreon.com/VirtualLegality STREAMLABS - https://streamlabs.com/richardhoeg STORE - https://teespring.com/stores/hoeg-law-store *** CHAPTERS 00:00 Introduction 02:47 Another Sony Crossplay Request Email 12:33 Day 3 Live Tweets (Adi Robertson/Lori Wright) 14:16 Is iOS a competitor to Xbox? 19:22 Business Models, Loss Leaders and Walled Gardens 23:51 Apple's Exclusion of xCloud (Netflix) 27:33 Who does Microsoft want to Win? 29:20 Apple's Aggression 33:10 Did Apple Help Microsoft? 37:23 Conclusion (Back to Netflix) *** Discussed in this episode: "An Antitrust Epic" YouTube Playlist - Hoeg Law https://www.youtube.com/playlist?list=PL1zDCgJzZUy-lb7ReoUqL5_dTcM8ngmfV "Epic v Apple: Opening Salvos (Days 1 and 2) (VL460)" YouTube Video - May 4, 2021 - Hoeg Law https://youtu.be/PfTcTyVM-ck "Epic says there’s an App Store payment lockout — but Apple just sees friction" The Verge - May 5, 2021 https://www.theverge.com/2021/5/4/22419894/apple-epic-fortnite-app-store-antitrust-trial-day-2 "Everything We've Learned In The Epic V Apple Trial So Far" GameSpot Rolling Webpage https://www.gamespot.com/articles/everything-weve-learned-in-the-epic-v-apple-trial-so-far/1100-6490954/ "Tim Sweeney's email to Sony's Phil Rosenberg..." Tweet - May 5, 2021 - Tom Warren https://twitter.com/tomwarren/status/1390015699817467906 "Apple/Epic trial Day 3..." Twitter Thread - May 5, 2021 - Adi Robertson https://twitter.com/thedextriarchy/status/1389955322102652931 "Microsoft sees Xbox becoming "entertainment platform for everyone on the planet"" Games Industry Bix - July 3, 2012 https://www.gamesindustry.biz/articles/2012-07-03-microsoft-sees-xbox-becoming-entertainment-platform-for-everyone-on-the-planet "Netflix says Fortnite is bigger competition than HBO or Hulu" Polygon - January 17, 2019 https://www.polygon.com/2019/1/17/18187400/netflix-vs-fortnite-hbo-hulu-competition *** "Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law). CHECK OUT THE REST OF VIRTUAL LEGALITY HERE: https://www.youtube.com/playlist?list=PL1zDCgJzZUy9YAU61GoW-00K0TJOGnPCo DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL. *** Twitter: @hoeglaw Web: hoeglaw.com

El logo del sello Saltamarges apareció por primera vez en el reverso del EP de Hurricäde 'Pariah's Pharos', publicado en eel 2011, y desde entonces no han parado de editar referencias de bandas amigas y afines como Please Wait, Descubriendo a Mr, Mime, Anchord, Boneflower, Illinoise, Lanzallamas, Loss Leader, Tano! y Saïm, entre muchas otras. Con tres de sus miembros y fundadores repasamos esta primera década de ruido y militancia.

Loss leader is actually a pricing strategy used by businesses to increase sales in a business. Listen to learn more.

In 2018, the company once known as Weight Watchers changed its name to “WW.” Is its best chance at survival to convince people that it’s not that interested in dieting after all? Podcast production by Asha Saluja and Cleo Levin. Slate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn. Sign up now to listen and support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode Brian breaks down loss leaders (How used car dealers bring the boys to the yard) and how they can be tweaked and used in the PDR world. 888-992-3464

Welcome to Episode 30 of Glory Days of Gold.Recorded across two continents, Glory Days of Gold brings you a regular dose of East Fife FC and Scottish football chat, with a splattering of interesting interviews, fun segments, and music thrown in along the way.East Fife got 2021 off to the perfect start with a 2-1 home win over league leaders Falkirk, hopefully starting the year as they mean to go on and leaving them eight points off top spot with two games in hand.We look back the highs and few lows from the match in Fife Fanzone, talk about the character shown by the team, chat about what's behind the club's home and away form, and look ahead to next week's Scottish Cup game against Tranent amongst other things.Plus Edinburgh rapper Madhat McGore is in this week's Have You Heard? and The Macc Lads feature in this week's Wavelength.Here's the rundown for the main segments from the episode:01.26: Christmas/New Year round-up as 2020 finally ends20.48: Have You Heard? - Madhat McGore featuring Ian Halliday - Simple Things25.56: Fife Fanzone: East Fife 2 Falkirk 1105.24: Mailbag - retro East Fife strips, car football playlists, best East Fife centre back114.58: Wavelength - The Macc Lads - Don't Fear The Sweeper

Unlike the previous DC Extended Universe movies, WW84 is a fun, campy romp - but that still doesn't absolve it of some fundamental storytelling problems. In this episode, we'll take a break from reading weird, obscure comics like Jim Lee's X-Men in favor (kidding) in favor of watching WarnerMedia's presumptive blockbuster WW84, the sequel to 2017's Wonder Woman. What worked? What didn't? And to what extent did viewing it on a streaming platform in our living rooms, rather than being enraptured in a theater, dampen our enjoyment?

At about minute 12:30, correspondent Steve checks in with a question about how to choose the best Medicare Supplement insurance company.Be careful of carriers not dedicated to multi-year rate stability. Others will post higher than average rate increases to recapture the profits they gave up while luring unwary bargain hunters.Most likely impossible for the average shopper to predict without guidance and advice from an experienced professional.Inspired by "MEDICARE FOR THE LAZY MAN;  Simplest & Easiest Guide Ever!" on Amazon.com and BarnesandNoble.com. Return to leave a short customer review & help future readers.Official website: https://www.MedicareForTheLazyMan.comSend questions & love notes: DBJ@MLMMailbag.com

Are you spending more time in your business rather than on your business? In this podcast Praemium's Martin Morris discusses ways to identify and evaluate those activities that are not delivering value for your clients or your business. The presentation will cover how to calculate your manufacturing costs, how to identify strategic versus tactical activities and ways to redeploy time spent on tactical activities to more valuable strategic activities.

I still haggle. You have to. That's the point of a flea market.

Alerta Roja ha convocado para el 30S el Global Day: nuevas acciones de visibilización. Alex Jiménez (Murcia Técnica del Espectáculo), y José González (Uepemur) nos ponen al corriente. Edificios emblemáticos de la Región, como el Teatro Romea, la Catedral de Murcia, la Asamblea Regional o el Teatro Romano de Cartagena se iluminarán de rojo esta noche para alertar sobre el colapso que vive el sector de los eventos y espectáculos.Iniciamos una ronda de contacto con los 3 finalistas del Creamurcia: Ruto Neón (Bruno Laencina).En Música de Contrabando, revista diaria de música en Onda Regional de Murcia (orm.es, 00,00h) Julian Temple gana el Premio Especial del Jurado en San Sebastian por su filme sobre Shane McGowan. El 2 de octubre se cumplen 25 años de la publicación de (What's the Story) Morning Glory? de Oasis. Fundación Tony Manero, grandes referentes de la música disco y funk , presenta “Momentos” y anuncia “El último baile”, su gira de despedida. La organización del Sound Isidro Vibra Mahou 2020 ha emitido un comunicado en el que anuncian la cancelación definitiva del evento (Crudo Pimento). Loss Leader desvelan el último de los temas del que será su LP debut Songs About, un disco que verá la luz el próximo 9 de octubre vía BCore. Goat girl regresan ampliando horizontes con "sad cowboy", bailable primer adelanto On all fours, su nuevo disco. British sea power reeditan Open season, su segundo disco, en una lujosa edición que rough trade publica para celebrar el 15º aniversario de su publicación. Alfie Templeman medita sobre la brevedad de la vida con groove funk en "forever isn't long enough". Ruiseñora presentan 'Puñales que te doy', su copla ácida. 'Cucarachas' es el nuevo adelanto de The Crab Apples. Los canadienses kiwi jr celebran su fichaje por sub pop con la adictiva "undecided voters", entre Strokes, Modern lovers, The Cars o Pavement. El rock de LosRecortables se vuelve incendiario en 'Calles de sangre'. Frecuencia RM presenta a María de Juan Frecuencia RM entra en su recta final

Alerta Roja ha convocado para el 30S el Global Day: nuevas acciones de visibilización. Alex Jiménez (Murcia Técnica del Espectáculo), y José González (Uepemur) nos ponen al corriente. Edificios emblemáticos de la Región, como el Teatro Romea, la Catedral de Murcia, la Asamblea Regional o el Teatro Romano de Cartagena se iluminarán de rojo esta noche para alertar sobre el colapso que vive el sector de los eventos y espectáculos.Iniciamos una ronda de contacto con los 3 finalistas del Creamurcia: Ruto Neón (Bruno Laencina).En Música de Contrabando, revista diaria de música en Onda Regional de Murcia (orm.es, 00,00h) Julian Temple gana el Premio Especial del Jurado en San Sebastian por su filme sobre Shane McGowan. El 2 de octubre se cumplen 25 años de la publicación de (What's the Story) Morning Glory? de Oasis. Fundación Tony Manero, grandes referentes de la música disco y funk , presenta “Momentos” y anuncia “El último baile”, su gira de despedida. La organización del Sound Isidro Vibra Mahou 2020 ha emitido un comunicado en el que anuncian la cancelación definitiva del evento (Crudo Pimento). Loss Leader desvelan el último de los temas del que será su LP debut Songs About, un disco que verá la luz el próximo 9 de octubre vía BCore. Goat girl regresan ampliando horizontes con "sad cowboy", bailable primer adelanto On all fours, su nuevo disco. British sea power reeditan Open season, su segundo disco, en una lujosa edición que rough trade publica para celebrar el 15º aniversario de su publicación. Alfie Templeman medita sobre la brevedad de la vida con groove funk en "forever isn't long enough". Ruiseñora presentan 'Puñales que te doy', su copla ácida. 'Cucarachas' es el nuevo adelanto de The Crab Apples. Los canadienses kiwi jr celebran su fichaje por sub pop con la adictiva "undecided voters", entre Strokes, Modern lovers, The Cars o Pavement. El rock de LosRecortables se vuelve incendiario en 'Calles de sangre'. Frecuencia RM presenta a María de Juan Frecuencia RM entra en su recta final

Conversation continues on the USPS as the Post Master agrees to testify before Congress. Listeners comment. Mon 8/17: Hour 2 Photo by Pope Moysuh (https://unsplash.com/@pope_moisa?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on Unsplash (https://unsplash.com/s/photos/mail-truck?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)

In this episode of Pricing College we discuss the concept of a loss leader. You may be aware of supermarkets and similar businesses selling very common or staple items at very low - or even loss making prices. We discuss the rationale or this and what they may be hoping to achieve. We also ask whether it is something that non retail businesses can use.

Kevin O’Neill calls in for hour one saying we may be closer to herd immunity than we realize before discussing the necessary traits in leadership. Russell Rhoads calls in for hour two to continue the Coronavirus discussion before talking oil, the reopening of college campuses and much more.

Hello, indie Creatives! In this week's episode, Executive and Advisory Producers Chris Barkley and Nick Buggs talk about the funding crisis behind major streaming companies across the globe, we ask what would happen to the film industry if Coronavirus spread in 1985, and we introduce our new podcast series, Filmmaker Startup. Enjoy! Questions? Reach out us at contact@bonsai.film #MAKEIT

Después de unos cuantos especiales confinados, El Ecualizador recupera su esencia y recomienda siete novedades discográficas de bandas de aquí que todavía no habían sonado en el programa: Ultimate Frisbee, Luces Negras, Salina, Loss Leader, Trees Will Tell, Puk 2 y Viva Belgrado.

www.IBBTalks.com - A "Loss Leader" is marketing tool that can help increase sales and motivate customers change the shopping habits.

Today we talk about what all the big boys really do with loss leader incentives and how you use them to attract qualified leads to you mlm business.  https://www.networkfreakingmarketing.com

Me and the whole family were back up in the Wood River Valley of Idaho this weekend so that I could elk hunt.  It just so happened that a friend of ours had a condo available that they could not use this weekend. So, the whole family was able to go.  I hunted during the days, and I was able to hang out with Autumm and Hattie in the evenings.  Because of the short days, we actually ended up with quite a bit of time together, so it worked out really well. For my outdoor clothing I prefer to wear wool to any other fabric, natural or man made.  After this weekend, I really want to solute all those farmers who are producing wool.  On my first evening I got my pickup stuck and was out in the middle of nowhere in a snow storm for quite a while.  I was dressed in wool base layers, socks, pants and a heavy wood sweater.  I was dry and warm, and the wind just did not have that much impact on me. The next two days I spent climbing steep slopes in about 2 feet of snow in pursuit of these elusive big game animals.  Between taking every step knee deep into snow and laying prone in the snow several times I never got cold or wet.  The wool clothing did just as advertised, and I could not have been more pleased.  This miracle fabric is an excellent investment!

Me and the whole family were back up in the Wood River Valley of Idaho this weekend so that I could elk hunt.  It just so happened that a friend of ours had a condo available that they could not use this weekend. So, the whole family was able to go. I hunted during the days, and I was able to hang out with Autumm and Hattie in the evenings.  Because of the short days, we actually ended up with quite a bit of time together, so it worked out really well. For my outdoor clothing I prefer to wear wool to any other fabric, natural or man made.  After this weekend, I really want to solute all those farmers who are producing wool.  On my first evening I got my pickup stuck and was out in the middle of nowhere in a snow storm for quite a while.  I was dressed in wool base layers, socks, pants and a heavy wood sweater.  I was dry and warm, and the wind just did not have that much impact on me. The next two days I spent climbing steep slopes in about 2 feet of snow in pursuit of these elusive big game animals.  Between taking every step knee deep into snow and laying prone in the snow several times I never got cold or wet.  The wool clothing did just as advertised, and I could not have been more pleased.  This miracle fabric is an excellent investment!   Where Off-Farm Income And Matt Brechwald Can Be Heard:   Member Of The National Association Of Farm Broadcasters

Loss Leaders and Thought Dealers. sat down with artist entrepreneur KayJay. we chopped it up about everything from music to basketball to the fact he don’t even smoke weed so I was mad high. If you relate we related. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

July 21, 2019Loss LeaderLeaders know it’s important to celebrate wins, but just as vital to celebrate the lessons learned from a loss.www.bigyellowsticky.com©2019 | @dontheideaguy#leaders #leadership #wins #loss #success #failure #celebrate #lessons #learn

Deliver on Your Business is a weekly podcast, however we are in the middle of our 31 Day Courier MBA series - Mastering Your Business Attitude. We will publish a blog post each day that has the same general information, though not necessarily word for word.I do recommend you look at earlier episodes in this series, as they do lay a foundation for future episodes.Today's episode page can be found here.Today we're talking about the Loss Leader principle, used especially in retail. Think of Black Friday sales with super cheap merchandise. Retailers will sell a small number of items at little or no profit, sometimes at a loss, to bring people in the door. The idea is that when you come in and shop you will buy other things and they'll make more profit in the end than if they didn't sell these items so cheap.As delivery drivers for Grubhub, Postmates, Doordash, Uber Eats, Caviar, etc., we can utilize the loss leader principle. While we preach being selective with orders at the EntreCourier, there are times that a low or no profit order can lead to greater profitability. Some scenarios include:A delivery that helps get you to somewhere you want to be - such as a more profitable part of town, or it takes you home at the end of the dayA delivery that fills a gap, such as one that can be filled while waiting for another order to be readyA smaller delivery in a stacked orderA delivery that helps you fulfill a promotion, bonus or incentive.We recommend that you carefully weigh all deliveries. Most will stand on their own, but their are times where normally unprofitable deliveries DO help increase profits. We examine questions you can ask yourself about deliveries.Don't go on hope, people. Don't take a low pay order just hoping there might be an extra tip. Make decisions based on your understanding of the market, on things that are more likely to happen, not on what might.Some of the previous episodes mentioned in today's episode:Episode 4: Know your marketEpisode 9: Use the 40 Cent Rule to make business decisionsEpisode 12: Setting your price by accepting and rejecting ordersEpisode 14: Using multiple applicationsA full list of past and previous episodes in the Courier MBA Series can be found here.

Today’s guest is Lori Goldstein, former journalist and current author and editor who has a bachelor's in journalism and previously worked for technology publications in the “East Coast Silicon Valley” city of Boston. Lori joined me today to talk about about how the query process actually works – even though we all know how painful it is. Also, writing loss leaders like prequel novellas and pre-order campaigns – are they worth it?   Support the Podcast  Read the Transcript Links for Lori: Website Editorial Services Instagram   Ad Links: Jagger Jones and the Mummy's Ankh by Malayna Evans All the Walls of Belfast by Sarah Carlson

A couple of months ago, I got a text message from Kass that said "check out trollcakes.com. I am officially a fangirl."I clicked. And immediately, I thought "HO-LEE SHIT. WHO IS THIS AND WHY IS SHE SO MUCH SMARTER AND BETTER THAN ME?"Then I Googled her and found her main website with an absolutely hilarious portfolio of projects she's worked on.Cat Hair Pills, Wax Strip Fortune Teller, Lululemon or Chairman Mao -- the list goes on and on.Which only made me feel worse.Ok not really. But I knew right away I had to get her on the Podcast.Her bio says "I like to advertise real and fake things. I own a fog machine."Her stuff has been featured on fucking EVERYTHING - including but not limited to:NPR, Playboy, CNN, Inc., Boing Boing, Buzzfeed, ABC, Upworthy, Design You Trust, Mashable, Grub Street, Pix11, Food&Wine, AV ClubHer approach is entirely unconventional and she has a really sharp marketing mind.We talk about a bunch of cool shit:How she uses low-cost Loss Leaders to build a body of work that is magnetically attractive to the right types of business partners and clients…And how to get over your paralysis by just selling something.We talk about Creating opportunities and building a reputation by executing on projects that make you happy… even if they don’t make money.How she met her goal of $80,000 and beyond on Kickstarter to fund a brilliant card game called Side Effects.And a lot more.Here's the official Episode 22 page at UnusuallyFocused.comHere's her stuff. Buy everything. Especially Side Effects.Troll Cakes: Bakery & Detective AgencyKatThek.com: Check her portfolio for the projects we talked about in this episode. And a whole bunch more.Side Effects by Pillbox Games@kat_thek on Instagram----And as always, if you're interested in finally taking action on your ideas - you should take a look at MoneyMoves. It's our premium training on how much to build an audience and sell your stuff with social media.Support the show (http://unusuallyfocused.com)

Latest episode of the podcast --- Support this podcast: https://anchor.fm/rabbifarhi/support

First, identify your top 10% customers in terms of Customer Lifetime Value. Once you know who these customers are, find out the initial products they purchased with you. Look for products that they bought for their first purchase with you. Then, rank these products according to how many top customers bought it. The more it was purchased by the top 10% customers, the higher it’ll go up in your list. Will a single product top the list? Or will you identify a product bundle that most customers buy because it provides the most value for their money? You’ll only find out once you do this exercise. Knowing which of your products are loss leaders enables you to strategize a marketing strategy that works in your favor. You can push your loss leaders to a prospect who’s recently signed up for your mailing list. After all, you may just break even on your loss leader’s sale, but theoretically, this first-time customer will also make repeated purchases over time, based on the purchase history of your top spenders. There’s no second-guessing or blindly hoping for the best scenario here. You’re promoting your loss leader simply because they promote sales -- just refer to the abovementioned exercise that you need to do before implementing this strategy. Remember: numbers, like Shakira’s hips, don’t lie. Now, if you’re not a fan of discounting, it’s okay. The key here is to expose your prospects to your loss leaders as soon as possible. While your prospects are browsing on your website, redirect their attention to your loss leaders. During this time, they’re highly engaged so they’re more likely to check it out. If they haven’t made a purchase yet, you can also send them a follow-up email. A simple “Hey, just wanted to check in on you. By the way, most of our customers bought this product. Here’s what they have to say about it. You may be interested…” can get the ball rolling in the direction that you’d like. Of course, if you’ve identified a product bundle as your best-selling item, you can also send them product pitches about those as historically speaking, they’ve already been effective in increasing your Customer Lifetime Value over time. So there you go! As of this writing, you can do the exercise manually since there’s no tool available for it yet. And if you’ve reached the end of this post and you’re excited to develop a tool that helps does this efficiently and effortlessly, let me know in the comments below! I’ll totally share it with you guys. See you next week!

From the Digital Box Set: This week, we explore "Loss Leaders - the very interesting selling strategy where one product is given away for free, or at a high discount, in order to attract people to buy another more profitable product. We'll track the earliest loss leaders of shaving blades and Jell-O recipes, all the way up to today's printers, video games and even Kindles - all of which are loss leaders. You might be surprised to know how many loss leaders swirl all around you every day. Advertisers know what to give away in order to profit. This is an archived episode that aired originally on April 20, 2013.

We breakdown our top 10 lists for 2018 as well as some honorable mentions, big disappointments and what we are looking forward to in 2019.  Special guests include Jeff Berman (Divided Heaven), Damien Moyal (Damien Done, Culture, As Friends Rust) and Patrick Kindlon (Self Defense Family, Drug Church, Loss Leader)

Los próximo 1 y 2 de febrero vuelve el Can't Keep Us Down, un festival dedicado al hardcore y punk. Hablamos con Gabi Edge, su ideólogo y organizador, y Eric, batería de Appraise y Serpent, dos de las bandas confirmadas en el cartel. También pinchamos y comentamos novedades importantes como el 'Pare Nostre que estem a l'infern' de Crim, uno de los adelantos de Loss Leader (con miembros de Wild Animals y Ulisses Lima) y recordamos la festa dels Xuklis (27 diciembre) organizada por HCXHC en la Sidecar pinchando un tema de Bad Mongos. Play it!

Coupons and discounts CAN be very powerful when it comes to getting new customers, generating cashflow and boosting sales... but we are putting a BIG asterisk on today’s episode that says - you must use this tactic VERY strategically! It’s not the only tool in your toolbox when it comes to getting your market to buy from you. Because what can happen is that you’re not getting the sales you want or you are thinking up ideas for a new campaign and it can be REALLY easy to jump to offering 20% off or providing some other discount as your first idea, when you really don’t have to… and when doing so could actually HURT your business rather than help it. So you want to be really clear about WHY and WHEN you offer a discount or coupon. Because they can be AWESOME when done well… and when not done well you are essentially giving away profit you didn’t need to sacrifice. In today’s episode your hosts, Suzi Dafnis and Michelle Falzon dig deep into WHEN you might want to think about offering a discount or coupon, HOW you can do it to get the most bang for your buck and some tips on what NOT to do. FREE DOWNLOAD: See our best ideas for getting people to buy MORE from you after they claim their discount or coupon by getting the 10 Step 2 Secret Examples download here: Listen to this episode to hear more about: How you might be using discounts to erode your value (and what you can do instead) Why you need to have a healthy belief in your product and your pricing BEFORE you even think about offering a discount The “bulk order” strategy you can use to turn every sale into a higher dollar value An idea to get your “first time shoppers” leaping into action and buying from you right away The clever discount strategy HerBusiness member Anita McLachlan of Sequins and Sand is using to tap into her IDEAL customers What a “Loss Leader” is and why it’s OK (sometimes!) not to make money on that first sale How to use discounts and coupon codes to activate your current client base to give you more referrals The “early bird” discount strategy that can help you get people signing up for your events sooner Ways to discount that aren’t just about offering $$ off! Why it’s more about “perceived value” and how to pack a punch with your discount messaging The big mistake Suzi and Michelle see retailers make ALL the time with their discounting strategy that is costing them BIG TIME Much, much more... Also mentioned in this episode: Anita McLachlan Sequins and Sand Swimwear HerBusiness Mentoring Episode 11 - The Step 2 Secret  

Episode 5 of the Lakecast! I talk about why I've been missing for ages, and what's going on with the label and play some lovely music by Loss Leader, Endless Swarm, Frontierer, El Xicano and John Prine.

Mark and Jon engage in a discussion on flirting, jokes beyond-the-pale, scollops, loss-leaders, and lock-ins.

Amazon is opening a bricks-and-mortar store in New York that will only sell items that have received 4 stars or higher rating on Amazon.com. Stroke of genius or retail misstep? See acast.com/privacy for privacy and opt-out information. Become a member at https://plus.acast.com/s/dtns.

3 bold predictions for the next 5 years: Subscription Overload, Loss Leader Overload and Lifestyle Aggregators. I predict that by the year 2023, everything we use today in day-to-day life, will become subscription based. And because there's going to be an explosion of subscription-based services, there will be what I'm calling Subscription Aggregators. or Sags. And one step up from Sags, will be what I call Lifestyle Aggregators, or Lags. Finally, there's going to be an explosion in Loss Leaders. Listen to the rest of the show on your favorite podcast app or at https://SubscribeMe.fm

This week, Jason and Bridget are joined by James Laws from Saturday Drive. He's also the co-host of the Adventures in Businessing podcast. We'll be discussing free work, loss leaders, and freemium price models in the WordPress ecosystem. See acast.com/privacy for privacy and opt-out information.

Ein erfolgreiches Konzept aus dem Direktmarketing ist heute das Thema bei GuerrillaFM: Der Lebenswert eines Kunden. Wie lange Zeit verbringt Dein Durchschnittskunde mit Dir? Weißt Du, wie viel Aufwendungen (in Euro) notwendig sind, um einen neuen Kunden zu gewinnen? Auch wenn Du (noch) nicht so gut rechnen kannst, solltest Du wissen, wie viel Geld für so eine wichtige Werbemaßnahme ausgeben kannst (oder solltest :-)). Zeitschriftenabos kennst Du und nutzt vielleicht sogar welche. Warum? Vielleicht, weil es ein „Geschenk“ am Anfang gab? Was wir daraus lernen können? Eine ganze Menge… Wenn auch Du wissen willst, was der Spiegel und die Donna gemeinsam haben, was Loss Leader sind und, wie die Psychologie hier wirkt und, wie viele Euro Du in Neukundengewinnung investieren solltest/kannst, dann hör rein in diese Folge von GuerrillaFM!

Real experts in online marketing rarely use the phrase “going viral,” because it has no agreed-upon definition. Instead, they talk about “Discovery Content” and “Community Content.” To understand Discovery Content, just look at anything posted by https://www.buzzfeed.com/?utm_term=.tuRjxDqxo#.bceqz2Jzd (BuzzFeed) or any of the other organizations whose principal income is generated by the companies who sponsor their clickbait.1 But not all Discovery Content is shallow and vacuous. The goal of Discovery Content is to generate a click. (The headline is the key.) If a customer finds something satisfying on the other side of that click, they're happy-happy-happy. And if your only goal was to get more people to “discover” your website, then you're happy, too. A visitor who “discovers” your website – but never returns – has no value beyond stroking your ego, unless1. their visit brought you ad revenue, or2. they purchased something on which you made a profit, or3. they told other people about you.Used correctly however, Discovery Content brings newcomers to your website where they will “discover” Community Content that truly speaks to them. It is Community Content that will bring them back again. We're talking about Targeting Through Copy Writing rather than Targeting Through Media Selection. Today's Monday Morning Memo is an example of Discovery Content. That headline: The Truth About Going Viral, will doubtless generate a lot more first-time visitors than usual. The Community Content these visitors will find includes the http://www.mondaymorningmemo.com/archives/ (Archives) of the Monday Morning Memo, the Subscribe button, the http://www.mondaymorningmemo.com/rabbithole/ (Rabbit Hole) of Indy Beagle, and all the free Downloads accessible through the nav panel. Discovery Content attracts first-time visitors.It brings people to your website.Community Content builds a tribe.It makes them feel like they belong.But these ideas aren't new. In the wild and woolly world of mass media, the Loss Leader was the original Discovery Content. The advertiser offering a Loss Leader hoped that by selling something at a loss they would explode store traffic and this horde of new visitors would then “discover” the wonder of their store and buy other items at full price. Today's online marketers call the Loss Leader a “tripwire.” 2 But I prefer to target through copy writing, which is why I use full-price Feature Items to attract new members of a tribe instead of cut-rate Loss Leaders that attract grave robbers, vampires, coupon clippers, discount addicts, freebie Freddies, and every other variety of Twitchy Little Bastard. A Case History of Targeting Through Copy Writing:Shreve and Company has been part of the ritzy Union Square district of San Francisco since the California Gold Rush more than 165 years ago. Shreve routinely sells jewelry items that cost hundreds of thousands of dollars. Due to the rich history of this store and the impact of all the world's-finest brands they carry, they could easily be perceived as stodgy, snooty and overpriced. But they aren't. In the radio campaign for Shreve, 5th generation Shreve jeweler Lawrence “Ren” Schiffman, a young and definitely NOT-stodgy, NOT-snooty 20-something has become the official spokesperson for the family store. Ren's dad is a jeweler, his grandad was a jeweler, his great grandad was a jeweler, and his great-great grandad was a jeweler. Credibility and history wrapped in youth and style. Here's the Example:REN:   Polo is “the sport of kings.” ROY: And in the go-go 80's, the Paiget Polo was the watch of kings. REN:  Having a Piaget Polo was even cooler than having a phone in your car. ROY:  [reflectingly] I remember those days. REN:  The new Polo “S” is...

Remember the last time you saw a product on sale, for LESS than the price you could buy it for wholesale? It makes your blood boil, causes you to become a keyboard warrior in any facebook group you can asscess, and generally, makes you feel lik sh*t. All this hard work that you’ve put in to building a reputable, ethical company, with sales staff that love your customers and are passionate about what they sell. It all goes out the window, if a customer can buy something retail, cheaper than you can buy it wholesale. Or, does it? There are many reasons why retailers sell below cost (or below the cost you could buy it for), so instead of being outraged, let’s take a look at how to leverage loss leader products. So what are loss leader products, and why do stores waste time and money, having them? Loss leaders are designed to draw you in, with the lure of a bargain, and the strategy to sell you more. Watch full episode here

Episode 30 – The Local Small Business Coach Podcast Today’s Topic:  What Are Loss Leaders and Why Your Small Business Needs Them    In today’s episode: We discuss what loss leaders are and how they can help you drive your sales and more importantly your profits!   Shownotes: Let’s dive into today’s topic. – Loss Leaders.   Now, unless you come from a big box retailer, you might be wondering what the heck a loss leader is.  Basically, a lost leader is a product or service that you have that you know you will not make any money or at least a very little amount, but you know it is a gateway to additional products or service that will make great add on items or project completers. For example, a home improvement store will sell drywall around cost but they are hoping you will get the drywall mud, tape and tools which typically has a much higher margin thus more profit. You see this with the dollar menu at many fast food places. These items are not high margin but they are gateways to frequency and upgrades or add on items.   Each business needs to have a loss leader or two that they can use in a similar fashion. Your loss leader can do one of the following: Drive traffic to your business since you will be the best price the best in town Be a Project Starter that you can pile on top of Increase frequency of use Let’s take a look at each and what might work for you and your business.   **  For the full show notes click the link below!   HELPFUL LINKS Podcast Website: LocalSmallBusinessCoach.com Leave your Message on the website with the Speak Pipe Button or just email me at Tammy@LocalSmallBusinessCoach.com Episode Show Notes:  Episode 30 - Local Small Business Coach Podcast Our Training Materials for Local Small Business Owners:  TrainingforLocalSmallBusinessOwners.com Starting a Local Small Business Website:  StartALocalSmallBusiness.com

A shopping sniper knows what they want, gets it, and gets out.  We’ll teach you a few tricks to become the shopping sniper with the most confirmed kills. Welcome to your training. I hope you enjoyed the video. But now it’s time to begin. It’s time to know all the secrets on how to spend less money. This is a 2,000-word training manual that will walk you through becoming a Shopping Sniper, and in turn, teach you how to spend less, save more money and allow you to focus on what’s really important. Why Are Americans Addicted to Shopping? You’d think because of the economic crash in 2008 that Americans would be a lot more conscious of their spending. You’d also think Americans would have toned down their shopping just a little bit, but instead, shopping totals have increased. In April of 2013, retail shopping sales increased by 0.1%. Not a huge increase, but an increase nonetheless. We are a culture of consumerism. It’s been ingrained in our DNA to want stuff, to keep up with the Joneses, to “shop till you drop.” It’s no wonder why American’s have trouble saving their money — they’re spending it while they shop. Shopping is so popular that we have TV shows based on it, including: * My Shopping Addiction * Supermarket Sweep * HSN & QVC * Million Dollar Shoppers * Extreme Couponing * The Entire Style Network * Guy’s Grocery Games We are being brainwashed into shopping. Shopping has become a skill and a sport in our country. In fact, the only way to avoid being sold to is to go to sleep. That is until dream TV is invented. Exposing 5 Retail Store Marketing Secrets I’ve been working in retail stores since I was 13 years old. I’ve also spent time as the head of marketing for a chain of retail stores. My job was to make people buy more stuff, and I learned these secrets from the best and the biggest stores in the country. As a former marketing director, I know what goes into making people buy more and buy often. My job was to create colorful circulars (newspaper ads), packed to the brim with coupons. I filmed funny TV commercials, created ads for magazines and spots for radio. I did whatever it took to get my brand in front of your face, over and over again. I’ve learned a lot during my time, and I think it’s time I expose myself…I mean my secrets to retail marketing. Having this knowledge will give you power and make you a better Shopping Sniper Secret #1: No Clocks, No Windows The simple reason for the this is because the stores don’t want you to pay attention to the time. They also don’t want you to realize how nice it is outside. By denying you insights to the outside world, they hope to keep you in the store and shopping longer. They also play very easy-to-listen music throughout the store. This music is meant to put you in a good mood to increase your shopping time. Oh, and they always crank the AC in the summer. Feels so good to shop in the mall during the summer, doesn’t it? Secret #2: Loss Leaders Walmart is well known for this marketing tactic, especially during the holiday season. Loss Leaders are products that are very popular and desirable, so the stores will sell these items at the lowest possible price without losing any money — however, Walmart is known for actually losing money on these items. The trick is to get you into the store by pricing these desirable items so low that you can’t pass up that kind of deal. Learn more about your ad choices. Visit megaphone.fm/adchoices