TicketManager All Access Interview Series

TicketManager All Access Interview Series

Follow TicketManager All Access Interview Series
Share on
Copy link to clipboard

A TicketManager podcast hosted by Jim Andrews. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality. They are designed to deliver the maximum amount of information in the shortest period of time and get right to the heart of the matter with each guest -- focusing on the critical issues, where they are making an impact, and can deliver practical information that you can use.

TicketManager


    • May 28, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 25m AVG DURATION
    • 87 EPISODES


    Search for episodes from TicketManager All Access Interview Series with a specific topic:

    Latest episodes from TicketManager All Access Interview Series

    The Knicks, the Media, and the Money: Inside the Business with Schaap and Checketts

    Play Episode Listen Later May 28, 2025 36:32


    In a conversation with host Michael Goldstein, ESPN's Jeremy Schaap and former Madison Square Garden President & CEO Dave Checketts revisit the New York Knicks' past, the current excitement around the team's long-awaited run, and the behind-the-scenes business dealings that make it all happen.

    Green Jackets & Global Marketing: A Masters Week Conversation

    Play Episode Listen Later Apr 9, 2025 27:29


    In a conversation with host Michael Goldstein, World Golf Hall of Fame member and 1998 Masters champion Mark O'Meara, joins Octagon's Managing Director of Global Golf, Scott Seymour to explore the growth of golf, how leading brands are activating in the sport, and offer an insider's perspective on The Masters from a champion's point of view.

    Grand Slam: The Business of Baseball with Scott Boras

    Play Episode Listen Later Mar 5, 2025 36:31


    In conversation with hosts Michael Goldstein & Ken Davidoff, Scott Boras, legendary MLB agent and founder of Boras Corporation, offers an insider perspective on the business of baseball and explores the deep connection between sports and business.

    2024 Year-End Highlights from the All Access Interview Series Podcast

    Play Episode Listen Later Dec 18, 2024 26:39


    In this episode of the TicketManager All Access Interview Series, we're going to look back on 2024 to explore the most significant trends in the sports business industry through the insights of our guests from the last year.

    Exploring How Partnerships Play a Pivotal Role for Deloitte

    Play Episode Listen Later Dec 4, 2024 23:09


    Suzanne Kounkel, Global and U.S. Chief Marketing Officer for Deloitte, looks across the global professional services company's vast sponsorship portfolio to discuss supporting the business, helping partners achieve success and impacting external and internal audiences.

    How BMO Shows Up and Earns Results Across Its Sponsorship Portfolio

    Play Episode Listen Later Nov 6, 2024 22:00


    Shelley Johnsen, Managing Director of Sponsorships for BMO, discusses the latest developments in how the banking and financial services company activates its diverse roster of partnerships across North America and shares some of the eye-popping results of those efforts.

    Full House: How the Las Vegas Aces Are Capitalizing on a Moment for Women's Sports

    Play Episode Listen Later Jul 31, 2024 23:49


    Jason Andrea, Chief Revenue Officer for the Las Vegas Aces, explores the fascinating intersection of the rise in women's pro sports and the emergence of Las Vegas as a leading live sports market, and how that comes together in securing sold-out crowds and delivering value to brand partners for the WNBA franchise.For more information on the TicketManager Partner Summit, click here.

    Paris 2024 Hospitality and Activation Trends with Games Insider Ken Hanscom

    Play Episode Listen Later Jul 17, 2024 22:53


    Ken Hanscom, Chief Operating Officer of TicketManager taps his personal Olympic passion as well as the company's work with customers managing hospitality, VIP guest experiences and ticket distribution to explore what to expect from brands this year and for upcoming Olympic events.For more information on the TicketManager Partner Summit, click here.

    Inside the Sports Event of the Year: NASCAR's Chicago Street Race

    Play Episode Listen Later Jun 5, 2024 18:13


    Julie Giese, President of NASCAR's Chicago Street Race, discusses the many lessons learned from the 2023 event—the first ever street course for NASCAR—including how to make an event part of the community, handling historic weather issues and developing a sponsorship strategy that makes sense for the property and partners.For more information on the TicketManager Partner Summit, click here.

    Exploring Innovation, Engagement and Purpose in Partnerships with GMR Marketing

    Play Episode Listen Later May 15, 2024 30:34


    Todd Fischer, Executive Vice President, Client Consulting at GMR Marketing tackles some of the critical issues facing brands and properties in the quest to keep the sports marketing industry moving forward and delivering necessary results to all parties.For more information on the TicketManager Partner Summit, click here.

    A Conversation with the Godfather of Sponsorship Sales: Rob Prazmark

    Play Episode Listen Later May 1, 2024 42:11


    Rob Prazmark, Founder and CEO of 21 Sports & Entertainment Marketing Group, discusses the keys to success in selling nearly $4 billion in corporate partnerships for the Olympic Games, FIFA World Cup, Dallas Cowboys, Smithsonian Institution and other properties. Rob is the author of The Olympics Don't Take American Express: The Birth of Mega Sports Sponsorships Part One.For more information on the TicketManager Partner Summit, click here.

    Sports Partnerships from All Sides: Nationwide's Comprehensive Sports Marketing Strategy

    Play Episode Listen Later Apr 17, 2024 24:57


    Jim McCoy, Associate Vice President, Sports Marketing for Nationwide, breaks down the financial services company's multi-faceted sponsorship portfolio and discusses new plans and activations for some of its leading programs.For more information on the TicketManager Partner Summit, click here.

    Evolving Partnership Sales Practices for Traditional Sports and Esports Organizations

    Play Episode Listen Later Apr 3, 2024 28:14


    Matt O'Brien, Senior Vice President of Rock Entertainment Group, Senior Vice President of Global Partnerships for the Cleveland Cavaliers and Chief Revenue Officer for 100 Thieves, explores the challenges and opportunities of building and sustaining partnership programs and sales teams while managing innovation and other changes to the marketing landscape.For more information on the TicketManager Partner Summit, click here.

    How a Boutique Firm Survives and Thrives in the Sports Partnership Arena

    Play Episode Listen Later Mar 13, 2024 36:58


    Matt Yonan, President of Tigris Marketing, describes the opportunities and challenges of competing with much larger agencies to win brand business in strategy, negotiating, activating and measuring the impact of sponsorships.For more information on the TicketManager Partner Summit, click here.

    The Data Tipping Point for Sports Properties & Brands

    Play Episode Listen Later Feb 21, 2024 32:22


    Mike Falconer, Vice President of Strategy for Sportradar, explains why the elimination of third-party cookies spurred the introduction of the company's new FanID solution and digs into the opportunities and challenges of collecting, connecting, activating and orchestrating data insights across rights holders and their multiple partners.For more information on the TicketManager Partner Summit, click here.

    Charting Sponsorship's Progress and Where the Industry Goes from Here

    Play Episode Listen Later Feb 7, 2024 27:08


    Veteran marketing executive Tony Wells draws on his successful career to assess the state of partnerships today, including the importance of integrating DEI efforts into partnerships and some of the biggest challenges to sponsorship success facing both brands and rights holders.For more information on the TicketManager Partner Summit, click here.

    Student-Athletes in Cars Getting Washed: Zips' Innovative Collegiate Sports Approach

    Play Episode Listen Later Jan 10, 2024 23:45


    Mark Youngworth, Chief Operating Officer of Zips Car Wash, discusses the company's unique sponsorship category, why college sports is a good fit for the brands' objectives and how its NIL content series of student-athlete interviews took shape and is seeing results.For more information on the TicketManager Partner Summit, click here.

    2023 Year-End Highlights from the All Access Interview Series Podcast

    Play Episode Listen Later Dec 27, 2023 22:38


    As we conclude Year 3 of the podcast and before 2024 gets fully underway, it's a great time to look back and recall some of the ideas and insights shared by our podcast guests over the past 12 months.For more information on the TicketManager Partner Summit, click here.

    Open for Business: Latest Developments in Athlete and Influencer Marketing

    Play Episode Listen Later Nov 15, 2023 26:11


    Ishveen Jolly, CEO of OpenSponsorship, discusses dealmaking and trends in the influencer space, including what brands are looking for, the rise of NIL deals and the role of her digital marketplace in forging successful marketing partnerships.For more information on the TicketManager Partner Summit, click here.

    Inside the Strategy and Execution of 3M's Global Partnership Program

    Play Episode Listen Later Nov 1, 2023 24:44


    Kady Stoll, Vice President of Global Sponsorships for 3M, outlines how the company's diverse portfolio achieves multiple objectives, including growth and awareness for 3M as a global leader in science and innovation.For more information on the TicketManager Partner Summit, click here.

    How 433's Winning Formation Scores Big with Fans and Brands

    Play Episode Listen Later Sep 13, 2023 22:42


    Juul Manders, CEO of international football social community 433, discusses how the company grew from a soccer-focused Twitter page to 100 million followers and partnerships with top clubs, players and marketers.For more information on the TicketManager Partner Summit, click here.

    How Aflac Achieves Sports Marketing Success by Spending Smarter, Not Bigger

    Play Episode Listen Later Aug 30, 2023 28:55


    Garth Knutson, Chief Marketing Officer, Aflac, explains how the supplemental insurance company's college sports sponsorships and brand ambassador deals support its brand recognition and product knowledge objectives.For more information on the TicketManager Partner Summit, click here.

    Inside RBC and MLS: Reaching New Audiences through Partnership

    Play Episode Listen Later Jun 28, 2023 26:21


    Sean Kellenberger, Senior Vice President and Head, U.S. Brand, Marketing and Digital Strategies for RBC Wealth Management, breaks down the decision-making, strategy and execution of the financial services company's sponsorship of Major League Soccer, including the importance of exclusivity, local opportunities and Apple TV+.For more information on the TicketManager Partner Summit, click here.

    Leadership's Role in Sports Marketers' Success

    Play Episode Listen Later Jun 7, 2023 27:55


    Tony Schiller, co-founder of Paragon Marketing Group, examines the role of leaders in creating cultures, advancing careers and achieving personal and business goals, in addition to tackling some of the top issues facing sponsors and properties today.For more information on the TicketManager Partner Summit, click here.

    Examining a Global Airline's Multi-Faceted Sponsorship Strategy

    Play Episode Listen Later May 17, 2023 24:22


    Luke Drake, Vice President of Commercial Partnerships for Qatar Airways discusses the airline's extensive portfolio of global, regional and local commercial partnerships and their role in achieving communications and business-building objectives in a competitive environment.For more information on the TicketManager Partner Summit, click here.

    What's Over the Horizon for Sports Properties and Partners

    Play Episode Listen Later May 3, 2023 32:27


    Michael Schreiber, Founder & CEO of Playfly Sports, explores multiple areas of revenue generation for sports rightsholders, from content development and data utilization to streaming video and hospitality opportunities at the high and low ends.For more information on the TicketManager Partner Summit, click here.

    From Three Days to Year-Round: One-Off Events Are a Thing of the Past

    Play Episode Listen Later Apr 19, 2023 33:52


    Tom Valdiserri, Executive Vice President and Managing Director of Kemper Lesnik, discusses the opportunities and challenges involved in running the sports PR, marketing and event management agency responsible for such events as the Maui Jim Maui Invitational college basketball tournament and the McDonald's All-American Games high school hoops tourney.For more information on the TicketManager Partner Summit, click here.

    Practical Applications of Sponsorship Research for Brands and Properties

    Play Episode Listen Later Apr 5, 2023 25:45


    Bettina Cornwell, Head of the Department of Marketing, and the Philip H. Knight Chair and Professor of Marketing at the Lundquist College of Business at the University of Oregon shares findings from her research into how and why sponsorship works (or doesn't). Among the insights discussed: authenticity is more important than fit and fans don't quickly forget previous sponsors, so new partners must put in the work to overcome those long memories. For more information on the TicketManager Partner Summit, click here.

    Inside Coca-Cola's Evolving Approach to Global Partnerships

    Play Episode Listen Later Mar 22, 2023 29:48


    Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships for The Coca-Cola Company takes a deep dive into the sponsorship leader's strategy, execution and measurement of its worldwide partnerships, including sponsorship's role in a complex organization, the impact of technology and negotiating flexibility into long-term deals.For more information on the TicketManager Partner Summit, click here.

    The Story Behind MoneyGram's Grand Entrance into Sponsorship

    Play Episode Listen Later Mar 8, 2023 29:44


    David Paro, Head of Global Sponsorships for MoneyGram International, delivers the what, how and why behind the P2P payments company's decision to jump into sports partnerships with a title sponsorship of the Haas Formula 1 team, including objectives, activation and measurement plans.For more information on the TicketManager Partner Summit, click here.

    The Role of Partnerships in the IBM Transformation Story

    Play Episode Listen Later Feb 22, 2023 32:48


    Chris Bontempo, Chief Marketing Officer, IBM Americas, puts the role of sports and entertainment partnerships—from legacy sponsorships with US Open tennis, The Masters golf tournament and Wimbledon to newer relationships with ESPN Fantasy Football and others—in perspective for a global B2B tech giant. Chris discusses the value of technology showcases, relationship building with today's customer buying committees and the ability to follow the data to track impact and return on investment.For more information on the TicketManager Partner Summit, click here.

    Leading with Innovation: The NBA's Re-Examination of Events and Experiences

    Play Episode Listen Later Feb 8, 2023 32:50


    Joey Graziano, Senior Vice President and Head of Global Event Strategy & Development for the NBA shares how the league is throwing out the playbook and taking a new approach to special events as it looks to move beyond content.For more information on the TicketManager Partner Summit, click here.

    Bringing a New Partnership Platform to Market

    Play Episode Listen Later Jan 25, 2023 31:33


    Carl Thomas, Senior Vice President of Sales & Platform Development for ASM Global, discusses how the three-year-old company is creating opportunities for brands across the 350-plus venues it manages worldwide.For more information on the TicketManager Partner Summit, click here.

    How A Diverse Partnership Portfolio Pays Off for Mastercard

    Play Episode Play 58 sec Highlight Listen Later Jan 11, 2023 20:01


    Michael Goldstein, Vice President, Head of Sponsorships, North America for Mastercard, puts the payment technology systems company's vast portfolio of partnerships in perspective—from targeting various audiences to meeting business and marketing goals.For more information on the TicketManager Partner Summit, click here.

    2022 Highlights From the All Access Interview Series

    Play Episode Play 55 sec Highlight Listen Later Dec 28, 2022 38:44


    As we mark two years since the introduction of the All Access Interview Series, we look back at some of the best insights that were offered on the podcast throughout 2022.For more information on the TicketManager Partner Summit, click here.

    How UKG Is Building Its Brand and Business Through Diverse Athlete Partnerships

    Play Episode Play 32 sec Highlight Listen Later Dec 14, 2022 24:22


    Steve Gray, Group Vice President of Marketing for UKG, and Pete Falcone, Owner and CEO of JP Sports and Entertainment share the strategy and objectives behind the enterprise software giant's athlete ambassador program, as well as how agency and client work together to achieve goals.For more information on the TicketManager Partner Summit, click here.

    M&T Bank Gives New Meaning to Community through Partnerships

    Play Episode Play 30 sec Highlight Listen Later Nov 30, 2022 24:26


    Jan Liebchen, Senior Vice President and Head of Strategic Partnerships & Sponsorships for M&T Bank, discusses the bank's strategy and objectives for its wide-ranging portfolio, its decentralized decision-making structure, performance measurement and more.For more information on the TicketManager Partner Summit, click here.

    A 360-Degree View on Partnerships, Premium and Other Trends from AEG

    Play Episode Listen Later Sep 21, 2022 23:02


    Nick Baker, Chief Operating Officer of AEG Global Partnerships, offers his take on building relationships, the importance of small businesses, what's happening in premium seating, crypto deals and more.For more information on the TicketManager Partner Summit, click here.

    On the Horizon: A Regional Bank's Approach to Partnerships

    Play Episode Listen Later Sep 7, 2022 22:41


    Erin Pryor, Executive Vice President & Chief Marketing Officer for First Horizon Bank, charts the regional financial services firm's sponsorship strategy, screening process, and evaluation methods, as well as the importance of coordination between central and local offices.For more information on the TicketManager Partner Summit, click here.

    How Schools and Brands Are Navigating an Evolving College Sports Landscape

    Play Episode Listen Later Aug 24, 2022 33:56


    John Brody, Chief Revenue Officer for LEARFIELD, joins the podcast to examine a host of new developments in college athletics and what they mean for schools, student athletes and their brand and media partners.For more information on the TicketManager Partner Summit, click here.

    Authenticity, Not Exclusivity, Is Critical to Sports Partnerships' Success

    Play Episode Listen Later Aug 3, 2022 18:01


    Elizabeth Lindsey, President, Brands and Properties for Wasserman, discusses a host of current issues in sponsorship, including how brands must remain true to themselves, the importance of understanding what consumers want and need, and whether there is a “right” way to sell women's sports partnerships.For more information on the TicketManager Partner Summit, click here.

    How Live Events Will Be Critical to the Growth of Sony Rewards

    Play Episode Listen Later Jun 22, 2022 22:21


    Steven Fuld, Senior Vice President of Marketing for Sony Corporation of America, takes us inside the company's loyalty program and discusses the shift in consumer loyalty drivers that has led to Sony Rewards' expansion into live events.For more information on the TicketManager Partner Summit, click here.

    Unique Perspective: Ricardo Fort on Measuring Sponsorship Performance, Managing Controversy and Building Better Partnerships

    Play Episode Listen Later Jun 1, 2022 31:29


    Ricardo Fort, Founder of Sport by Fort Consulting and former Head of Global Sponsorship for Coca-Cola and Visa, discusses why brands must move away from vanity measures, the ability sponsors have—or don't have—to influence properties, and which rightsholders are getting it right. For more information on the TicketManager Partner Summit, click here.

    Navigating Change: What's In Store For College Football's Bowl Games

    Play Episode Listen Later May 18, 2022 22:47


    Jeff Hundley, CEO of the Allstate Sugar Bowl, addresses the many aspects of running a bowl organization in a time of changing market dynamics and the evolving college football landscape.For more information on the TicketManager Partner Summit, click here.

    Second to None: Growth and Innovation on the Korn Ferry Tour

    Play Episode Listen Later May 4, 2022 19:43


    Alex Baldwin, President of the Korn Ferry Tour, delivers an inside look at how the “pathway to the PGA Tour” differentiates itself when working with corporate partners, as well as plans to grow the circuit and tell the stories of its players.For more information on the TicketManager Partner Summit, click here.

    Beyond the Game: The Many Facets of a College Football Bowl Organization

    Play Episode Listen Later Apr 20, 2022 26:19


    Michael Konradi, Chief Marketing Officer of the Goodyear Cotton Bowl Classic, shares an inside look at the multiple aspects of hosting, producing, marketing and promoting post-season bowl games and the challenges that lie ahead.For more information on the TicketManager Partner Summit, click here.

    Brands and Properties Must Navigate a New Cultural Landscape

    Play Episode Listen Later Apr 6, 2022 21:42


    Ed Horne, President of 160over90, assesses the competitive landscape for sports, entertainment and culture marketing agencies like his, and identifies what brands and rights holders can do to be successful in connecting with consumers through their passion points.For more information on the TicketManager Partner Summit, click here.

    The Road Ahead for the College Football Playoff

    Play Episode Listen Later Mar 23, 2022 15:58


    Bill Hancock, Executive Director of the College Football Playoff provides an update on the state of the playoff and what's next for the organization, its brand and its fans.For more information on the TicketManager Partner Summit, click here.

    Meeting Next Gen Challenges Facing Sports

    Play Episode Listen Later Mar 9, 2022 28:23


    Meka White Morris, Executive Vice President, Chief Revenue Officer for the Minnesota Twins, explores how teams, leagues, venues and events can prepare for growth by updating their approach to fan engagement, hiring and diversity, equity and inclusion.For more information on the TicketManager Partner Summit, click here.

    From Tee to Green: The Story of Fortinet's Successful First Year in Sports

    Play Episode Play 49 sec Highlight Listen Later Feb 23, 2022 33:19


    Jim Overbeck, Senior Vice President of Marketing for enterprise security leader Fortinet, shares how a B2B marketer quickly made its mark through strategic decision-making, smart execution and comprehensive data management.For more information on the TicketManager Partner Summit, click here.

    Every Day Is Game Day for a Challenger Brand Using Sports to Disrupt Its Category

    Play Episode Listen Later Jan 26, 2022 18:13


    Charles Nieves, Vice President of Marketing for GameDay Vodka, shares the story of an upstart's use of collegiate and NFL partnerships to compete with spirits industry giants and gain affinity and trial among sports fans.For more information on the TicketManager Partner Summit, click here.

    Claim TicketManager All Access Interview Series

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel