Podcasts about sports partnerships

On today's episode, I'm grateful to be joined by Roddy Campbell, Director of Partnerships & International Business at Tennis Australia  We're catching up right off-the-back of the busiest three weeks of the year for Roddy and his team, having just seen the Australian Open conclude in Melbourne. The tournament has developed an incredible reputation as the 'startup slam' and innovation flows through everything that they do - including across partnerships.  Although starting out in sport at The FA, Roddy has spent a lot of his career in the worlds of music and entertainment at the likes of EMI and Universal.  In our conversation, we discuss the “festivalisation" of sport, his team's co-creation approach to partnerships, their focus on China, and wanting to become the 'Super Bowl of APAC', we also touch on the AO's approach to media and launch of a Venture Fund - particularly how it fits into Roddy's work with partners.  Time Stamps 2:00 - Roddy's Career Journey  3:00 - Music and Sports Partnerships  6:00 - The Australian Open Experience  7:00 - Tennis Australia's Broader Role  11:00 - International Expansion and China Focus  14:30 Innovative Partnerships and Brand Integration  22:00 Melbourne Park and Event Logistics  27:00 Tourism and Economic Impact  30:00 Innovation and Future Trends  42:00 Closing Remarks and Future Aspirations  Additional Links The Festivalisation of Sport: How The Australian Open Is Serving Up A New Era Sport & Spectacle AO Ventures completes first close of $US30 million VC fund By the numbers: Recapping Aussie singles success at AO 2025  Connect with Roddy on LinkedIn - Here  Connect with Andy on LinkedIn - Here

Send us a textIn this insightful podcast episode, we explore Nike's recent strategic shift and the crucial role of marketing in influencing a company's performance. We discuss Nike's decision to reallocate resources from performance marketing to brand marketing, aiming to address falling revenues and rejuvenate brand momentum. The episode also delves into the impact of this strategy on Nike's financial results, which include revenue declines and decreased net income. We analyze the vision of the new CEO, Elliott Hill, who emphasizes "bold, creative marketing," alongside a renewed focus on sports partnerships and storytelling.Additionally, the podcast examines the challenges posed by Nike's previous digital-heavy approach and highlights the importance of balancing digital initiatives with traditional brand-building efforts. Listeners will gain valuable insights into the complexities of marketing strategy within the competitive sportswear industry and learn how a major brand like Nike adapts to changing market dynamics to regain growth and connect with consumers effectively.في هذه الحلقة المثيرة للاهتمام من البودكاست، نتعمق في التحول الاستراتيجي الأخير لشركة نايكي، مسلطين الضوء على الدور الحاسم للتسويق في تشكيل أداء الشركة. نستكشف قرار نايكي بإعادة تخصيص الموارد من التسويق الأدائي إلى التسويق للعلامة التجارية، وهي خطوة تهدف إلى معالجة انخفاض الإيرادات وإعادة تنشيط زخم العلامة التجارية. تناقش الحلقة تأثير هذه الاستراتيجية على النتائج المالية لنايكي، بما في ذلك انخفاض الإيرادات وتراجع صافي الدخل. نحلل رؤية الرئيس التنفيذي الجديد إليوت هيل للتسويق "الجريء والإبداعي" والتركيز المتجدد على الشراكات الرياضية ورواية القصص. كما يتناول البودكاست التحديات التي واجهتها نايكي في نهجها السابق الذي ركز بشدة على الرقمية، وأهمية الموازنة بين المبادرات الرقمية وجهود بناء العلامة التجارية التقليدية. سيكتسب المستمعون رؤى قيمة حول تعقيدات استراتيجية التسويق في صناعة الملابس الرياضية التنافسية وكيف تتكيف علامة تجارية عملاقة مثل نايكي مع ديناميكيات السوق المتغيرة لاستعادة النمو والتواصل مع المستهلكين. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

The team connected with Johnna Hayward, Senior Director of Partnership Marketing and Strategy at the NY Liberty, to discuss all things brand deals, growth around the League and career empowerment.

Welcome to Season 10 of The Sports Career Podcast! In this week's episode, we're thrilled to have Liseli Sitali, Director of Football & Music Partnerships at Expedia Group and Founder of In Her Corner Tune in as we explore: Essential skills for thriving in Sports Partnerships. The power of data and storytelling in enhancing a sports partnership. Liseli's inspiring journey from university graduate to a career in sports. Real advancements in diversity and inclusion within the sports industry. Liseli how the 1995 Men's Rugby World Cup can influence positive change globally If you're passionate about building a career in the sports industry, this episode is a must-listen!   Connect with the Host, Ed Bowers here: Connect with Ed on LinkedIn: https://www.linkedin.com/in/edbowers101/   Follow Ed on Instagram:  https://www.instagram.com/edbowers101/

July 29, 2024 ~ Carlos Padilla II, Head of Global Sports Partnerships at Dow joins Paul for the Paul W Smith Golf Classic

As a leading digital financial services company, Ally Financial focuses on serving communities and helping customers navigate life milestones and achieve financial goals. From helping customers chart a path to homeownership to planning for retirement, the brand seeks ways to connect with customers in meaningful interactions. Personal finance can be very emotional, and Ally works to balance leveraging customer data while serving as a guide to assist customers in building a solid financial foundation. Mark Johnson, CEO of Loyalty360, spoke with David Hixon, the Executive Director of Product Marketing and CRM at Ally, about how sports partnerships bring Ally and communities together, using data and insights to support personalization, and leveraging the right metrics to determine success.Watch the full interview here: https://youtu.be/U5vHWa85-jE

Today's episode, I'm joined by Faith Wheller, Vice President of Brand, Sports Partnerships & Integrated Marketing at TeamViewer. Famous for their high-profile partnerships with Manchester United and Mercedes AMG Petronas F1 Team, TeamViewer is a  remote access and remote control computer software company focused mainly on enterprise clients. With that in mind, we discuss the company's decision to invest into sponsorship and how they are choosing to activate in order to get a return on their investments as well as how they go about balancing product-led storytelling with broader social purpose messaging - through something like their recent SheSportTech initiative. From across her time working at Cisco and Intuit through to working at TeamViewer, Faith has always been incredibly passionate about getting more women into IT and technology. This is reflected in a recent post she shared for international women's day as well as with SheSport Tech, an initiative which aims to inspire more women and girls to see the breadth of opportunity in the world of technology and sport. Time Stamps  2:00 - Getting More Women in IT   4:00 - Faith's Career Journey  8:00 - Why Sponsor Manchester United?  10:00 - Integrating the Product into the Partnership  14:00 - Activating Specifically with Enterprise Customers 18:00 - The Importance of F1 and the U.S. Market  19:00 - Opportunity to Engage Women with F1 Academy 23:00 - Speaking to Different Audiences and the Launch of SheSportTech 28:00 - Why More Women are Needed in Sports Tech 33:00 - Future Ambitions for TeamViewer  Additional Links Changing the game: Making space for women in sports and tech Championing diversity: Introducing SheSportTech Connect with Faith on LinkedIn - Here Connect with Andy on LinkedIn - Here

Jim McCoy, Associate Vice President, Sports Marketing for Nationwide, breaks down the financial services company's multi-faceted sponsorship portfolio and discusses new plans and activations for some of its leading programs.For more information on the TicketManager Partner Summit, click here.

Dev Sethi is Meta's former Director of Sports Partnerships, with over 15 years of experience in the world of fan engagement, also including roles at Google, YouTube and as Instagram's Head of Sports. Dev brings an inside view into the world of sport's social media explosion having worked closely with major leagues, teams, brands, athletes and creators across more than a decade. But just how has sports fan behaviour evolved on social media since its emergence? How can sports, brands, athletes and creators unlock the potential of the world's largest digital channels? And what does the fan experience of tomorrow look like in the social media future? In episode seven of The Fan Engagement Podcast, you'll learn: 00:03 Introduction to Dev Sethi 01:15 How the role of sports partnerships on social platforms has evolved in the last decade 03:49 NIL (name, image, and likeness) and how Meta empowered collegiate athletes to monetise social followings 08:28 Why social media is now the front door to sports fans – and how to capitalise 11:33 Why sport is an unrivalled vehicle to engage social media audiences at scale 16:51 What are the next big trends set to hit social media in the world of sport?

With employers facing a shortage of skilled candidates, learning in-demand skills is one way to stand out in a competitive job market. That is what our guest, Director of Partnership Sales for the Pittsburgh Penguins Luke Mohamed, did.About the Pittsburgh Penguins' Luke MohamedMohamed cut his teeth working for the Dick's Sporting Goods Pittsburgh Marathon for five years. He began as an intern, which required him to wear many hats on their small staff, and he learned to love the creative side of sales. That experience showed him a career path that interested him, and he decided his next step was grad school.After earning his MBA at South Florida, Mohamed spent five years working in corporate partnerships with MLS' DC United. He eventually became their Senior Director of Corporate Partnerships before landing his current position with the Penguins. Catch the full interview for some of Mohamed's sports career advice on topics like:• Why he decided to get a master's degree.• What working in sales entails.• What the most important skills are for partnership sales.Be sure to subscribe to the WorkInSports Podcast for more sports career advice. Also, subscribe to our YouTube channel for more content!

Our Social Media Pages, follow us and engage with the Pill-grim community!Join our Entre CommunityInstagramTwitter YouTubeTikTokLinkedInAnd now for this week's prescription:On this week's dose, (1:40) you'll hear about Zoomph, a leading partnership insights platform in the sports and entertainment space, and their recent $4M Series A led by Jurassic Capital. (5:16) Then, we'll break down Bedrock, a company that uses autonomous underwater vehicles (or AUVs) to map the ocean floor, fresh off a $25.5M Series A co-led by Northzone and Primary Venture Partners. To wrap up this week's dose, (10:59) we will break down the $4.9B acquisition of leading gaming company Scopely, by Savvy Games, a gaming company operating under the Saudi Public Investment Fund.Sources:https://zoomph.com/blog/zoomph-lands-series-a-funding-led-by-jurassic-capital-backed-by-high-profile-investors/ https://techcrunch.com/2023/07/12/bedrocks-autonomous-ocean-mapping-ambitions-score-25m-as-renewables-rise/https://www.bedrockocean.com/missionhttps://techcrunch.com/2023/04/05/saudis-savvy-games-group-acquire-mobile-games-scopely-4-9-billion/Music Credit: Chapter One by Cole Bauer and Dean Keetonhttps://www.colebauer.com/https://www.instagram.com/deankeeton/?hl=enDisclosure:The views, statements, and opinions, expressed herein by the hosts and guests are their own, and their appearance on the podcast should not be construed as reflecting the views or implied endorsement of Independent Brokerage Solutions LLC or any of its officers, employees, or agents. The statements made herein should not be considered an investment opinion, advice, or a recommendation regarding securities of any company. This podcast is produced solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy a security.

July 18, 2023 ~ Carlos Pedilla, Head of Sports Partnerships and Executive Director of the Great Lakes Bay Invitational, joins Kevin and Tom at The Dow Great Lakes Bay Invitational, to talk about the events this week.

The latest episode of our podcast On Side explores the evolution of Paralympic sport in Australia. It also discusses the need to include Paralympic voices in the decision making, along with the role Paralympic sport can play as a vehicle for greater social inclusion and to understanding disability. It features Paralympians: Ella Sabljak, an Australian wheelchair basketball and rugby player, and a member of the World Anti-Doping Agency (WADA) Athlete Council and Sport Integrity Australia's Athlete Advisory Group, and Richard Nicholson, a two-time Paralympic silver medallist and part of Sport Integrity Australia's Sports Partnerships team. What began as a simple “rallying of the troops” as a team captain has led to multiple roles as an advocate for athletes for Ella, including as a member of Paralympics Australia's Athlete Commission. “I've always fought for the underdog and love helping athletes have their own voice,” she says. “You don't really realise that athletes' voices aren't heard. It's not until you're sitting back at home after the fact and you really wish you could have made an impact or you're seeing things differently, so I think that reflection piece as an athlete moving forward has really shaped how I carry myself and how I approach situations now.” Her appointment on the WADA Athlete Council is testament to her efforts in standing up for athletes, however she urges us all to be a “champion of change, so no one is left behind”. She also discusses the Paralympic classification system, doping in Paralympic sport, discrimination and the need for education. Richard, a two-time Paralympic medallist across two sports, discusses the evolution of Paralympics and disability sport in Australia. When he first began competing in disability sports he says he “didn't know where” he fitted in among a “confusing” number of competing agencies. He says his first Paralympics experience in Atlanta was disappointing, in terms of the experience and his results. “Like all athletes, I was excited to get inside the village and when we arrived there was a swarm of tradies tearing down various events and various things inside the village and dismantling it and I thought ‘what's going on here, we haven't even started yet?' The Paralympics in 1996 were literally saved by a philanthropic donation … or those Games would have been cancelled all together.” However, there was one incident at the Sydney Paralympic Games that changed his feelings about sport and his role within it. While he on his way to watch an event he came across a young boy with his mum, who asked her: “I wonder what sport that man plays?” The Games was a “watershed moment” for disability sport in Australia, he adds. “That's when I started looking at the bigger picture and how I could be involved in changing that for the better.”See omnystudio.com/listener for privacy information.

Unofficial Partner and DAZN Present…The Billion Dollar Women's Football Brainstorm.An invited audience and VIP guests build the future of women's football, live on stage at DAZN's London headquarters.What if...we create: The IPL of Women's Club Football.A closed league of the best players from around the world.Angel City, Barcelona, Arsenal and new teams that don't yet exist.Outside of FIFA and UEFA control.Limited 'NFL-type' season. Funded by enormous amounts of money, think Sovereign Wealth, Private Equity and gullible billionaires.A disruption to the status quo. What decisions would we make?What would be the real world implications of those decisions?And ultimately, would you put your money where your mouth is?Are you in or out?This was the question put to a room of guests from across sport.On stage contributors:Alison Lomax, Managing Director, YouTube UK and IrelandJo Tongue, CEO, Tongue Tied ManagementMarc Watson, Chief Commercial Officer, DAZNRowena Samarasinhe, Managing Director, GENSportMaggie Murphy, CEO, Lewes FCSarah Batters, Director of Marketing and Partnerships, Southampton FCBen Blanco, Global Sponsorship Lead, HeinekenKevin Smit, Sports Partnerships, TeamViewerCharlotte Thomson, Head of Women's Football, COPA90Laura Weston, Trustee, Women's Sport TrustDave Roberts, X-Cel Broadcast, former FIFA+Nic Coward, Partner, Portas Consulting, former Premier League, UK Athletics Alex Balfour, Founder, Generate DigitalSean Jefferson, Founder, SportValue, former Manchester UnitedMichael Broughton, Co-Founder, Sports Investment PartnersUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnrWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Dow is at the forefront of a partnership on the e-Racing circuit. Learn more about your ad choices. Visit megaphone.fm/adchoices

With a focus on Mental Health Awareness Month, Andy Katz talks with Dev Sethi, director of sports partnerships at Meta about how users can maximize social media platform tools to enhance their online experiences.

“Student-athletes in the United States are four times more likely than the average college student to have a gambling problem.”It's a startling revelation from Mike Huber, an advisor with our Partners at EPIC Risk Management, on this Gambling Harm Prevention edition of the Leaders Performance Podcast.“Taking it a step further,” he continues, “we ask the question in our sessions ‘why do you think that is?' And the reasons that come up from a lived experienced perspective, a research basis, are the personality traits of an athlete. The competitiveness, the ego. Sometimes it's injuries when they have downtime.”The reasons why athletes gamble – in the US and beyond – are manifold, as we discussed during this episode, where Mike was joined by Ben McGregor, EPIC's Director of Sports Partnerships.Over the course of our conversation with Mike and Ben, we covered:The reasons why gambling harm is often misunderstood in sport [7:30];How EPIC helps people from understanding the issue to offering help [18:00];The importance of supporting staff members in gambling harm prevention [20:30];Using interventions to limit the impact of gambling harm [31:30].For those seeking more information on gambling harm prevention, check out EPIC Risk Management's white paper review from February 2023.Listen above and subscribe today on iTunes, Spotify, Stitcher and Overcast, or your chosen podcast platform.

A focus on purpose and sustainability is shifting sports partnerships from traditional transactional deals to deeper, strategic, holistic relationships.That's according to Mya Doelling, the global partnerships manager for the International Olympic Committee (IOC). And in this episode of the podcast, she explains how purposeful partnerships are gaining traction in sport, using the IOC's Climate Action Awards partnership with Airbnb, Deloitte and P&G as cases in point.Together with her colleague Julie Duffus, the IOC's senior sustainability manager, Doelling reveals how more than two years of preparation – which included the mapping of the IOC's sustainability objectives with those of its TOP partners – is starting to culminate with partnerships that work towards authentic and  mutual commitments.

Last week, during WFS Europe, Sevilla became the capital of the global football industry for two days. This week we wanted to bring you a special episode, taken from an amazing panel out of the 50+ that were available at the event. As technology evolves, the partnership model between brands and football clubs needs to keep pace, as it has evolved from "the brand" perspective, to the digital activation phase and the formation of communities in web 2, and we are now entering the era of web 3. To understand this landscape, three fantastic experts join Fabien Arneodo (from eShot Labs) to shed some light on where and how the space will evolve in the new era: Jorge de la Vega - Commercial & Marketing Director at LaLiga Esteve Calzada - Chief Commercial Officer at City Football Group Hans Erik Tuijt - Consultant for Heineken This is a true masterclass for anybody in the industry as it provides a perspective from top-class clubs, brands, and sports properties. Enjoy! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: Our website LinkedIn Twitter Instagram Facebook Our official YouTube channel You can now buy your ticket for World Football Summit Africa, in Durban (South Africa) on November 16-17, 2022.

Riz Hatton shares the latest news on the Spine & Ortho industry.

David Kean became Founder/CEO of DDK Productions after merging his lifelong passions and professional experience to craft his ultimate Bucket List Career gig. Prior to striking out on his own, David worked at GroupM ESP (Entertainment & Sports Partnerships), where he served as a VP of Event Production, responsible for a wide variety of GroupM clients within the sports and entertainment landscape working closely with major Fortune 500 brands.  In this conversation we get the ins and outs of a dream pivot for a sports and performance fanatic with a keen business mind, plus Christa and David discuss how his previous gigs prepared him for sports marketing and event production on his own terms!

David Kean became Founder/CEO of DDK Productions after merging his lifelong passions and professional experience to craft his ultimate Bucket List Career gig. Prior to striking out on his own, David worked at GroupM ESP (Entertainment & Sports Partnerships), where he served as a VP of Event Production, responsible for a wide variety of GroupM clients within the sports and entertainment landscape working closely with major Fortune 500 brands.  In this conversation we get the ins and outs of a dream pivot for a sports and performance fanatic with a keen business mind, plus Christa and David discuss how his previous gigs prepared him for sports marketing and event production on his own terms!

Professional sports brands are valuable, and companies line up to associate with them to bolster their bottom lines. Previous WorkInsports Podcast guests such as the Pittsburgh Penguins' Luke Mohamed and Ilitch Sports and Entertainment's Molly Wurdack Folt have given us a glimpse of how to build relationships between sports franchises and external brands. In this episode, we dive into how to form sports partnerships around the globe with a relatively new franchise. The Vegas Golden Knights became the National Hockey League's 31st team in the 2017-18 season with a steep challenge: selling a sport played on ice to a desert community with many competing activities. They debuted with a bang, reaching the Stanley Cup Finals in their inaugural season and making the playoffs in their first four campaigns. On today's episode of the WorkInSports Podcast, VP of Content and Engaged Learning Brian Clapp is joined by Alain Monroy, Vegas Golden Knights Director of Global Partnerships, to discuss: His journey from the private sector into the sports business What his time as a captain in the US Army taught him for his career Why he chose partnerships for his career focus

Telstra made two big tech announcements this week around the AFL and NRL rights. We get the lowdown from Simon Dux who interviewed Telstra CFO Michael Ackland.

Elizabeth Lindsey, President, Brands and Properties for Wasserman, discusses a host of current issues in sponsorship, including how brands must remain true to themselves, the importance of understanding what consumers want and need, and whether there is a “right” way to sell women's sports partnerships.For more information on the TicketManager Partner Summit, click here.

Forming inclusive and strategic partnerships permits you the vision to see a diverse perspective. In sports it can often be the winning ingredient in a winning formula. For Nathaniel Cooke he says relationships are your currency to facilitate sustainable partnerships in sports As the Director, of Strategic Partnerships & Business Development at Rucker Park Streetball he consistently leverages expertise to develop a strategy of specific workstream (analytics, insights); overseeing all components, including content, client, production, and celebrity engagement. While also consulting directly with senior leadership to present monthly data-driven reports on engagements, new markets entered and customer interaction, consulted on brand licensing business project with NBAPA which included park renovation and full-time partnership. He graduated from Kean University in 2011 with a degree in Communication Studies with a concentration in Public Relations and Sports Management. “In 2010, I was a Sports Management intern with New Jersey News. At New Jersey News, I produced pieces pertaining to The New York Jets head football coach Rex Ryan, and his unique relationship with The New York Media. In June 2010, I joined Pipeline News as a featured Social Media Contributor. I produced sports, music, and fashion reviews daily. I am currently a Broadcast Assistant for The National Basketball Association. I oversee conducting telecast reports for all national television games involving NBA teams.” He joined me this week to have a conversation about diversity in sports and forming sustainable partnerships in sports. For more information: https://ruckerparkstreetball.com/ Instagram: @mrurbansports Twitter: @MrUrbanSports LinkedIn: @NathanielCooke

Music Biz 101 & More is the only radio show in America that focuses on the business side of the music & entertainment worlds. Hosted by William Paterson University's Dr. Stephen Marcone & Professor David Kirk Philp, the show airs live each Wednesday at 8pm on WPSC-FM, Brave New Radio. This podcast was produced in conjunction with William Paterson's student-run MEO (Music & Entertainment Organization). Thanks to Charlene Hartman for co-hosting! Justin Grant is an up-and-comer at Atlantic Records. As a Director of Sports Partnerships, Justin works with sports brands and athletes to help promote Atlantic artists. He's a graduate of William Paterson University and says you should go there. Meanwhile, he talks about internships, making mistakes, and marketing artists in 2022. It's worth a listen, so listen. Intro song: "Hurts Like Hell" by Gina Royale Exit song: "Admit It" by Gina Royale Like what you hear? Tweet us anytime: twitter.com/MusicBiz101WP Engage and Adore us on The Facebook, The Twitter & Instagram: www.facebook.com/MusicBiz101wp twitter.com/MusicBiz101WP instagram.com/musicbiz101wp/

Today's episode is going to be a little different. I went on my friend Andrew Brandt's podcast last week, and we discussed why I left Wall Street to create sports business content full-time, the emergence of crypto within sports, Formula 1's meteoric rise in the United States, and more. Enjoy!

Episode 14 of Season 4 on Bleav in Sports Law with Jeremy Evans, interviewing Jason Potter, Director of Sports Partnerships at St. Jude Children's Research Hospital, Michaela Reynolds, Director at Ready Set Gold!, and Eric Sedransk, Founder/CEO, at Member For A Day discussing non-profit sports management and development. California Sports Lawyer® (www.CSLlegal.com).

Avi Dabir is the Vice President of Business Development at FTX. He has been committed to spending more than $500 million on sports partnerships, including deals with the Miami Heat, Major League Baseball, the Mercedes Formula 1 team, Tom Brady, Stephen Curry, Naomi Osaka, and Shohei Ohtani. So when Avi came into the studio this week, my brothers and I asked him exactly how these deals get negotiated, what it's like working with Tom Brady, how their Super Bowl commercial with Larry David came together, and what might be next for FTX. Enjoy!

On this episode of #ThePlaybook, TJ Adeshola, Head of US Sports Partnerships at Twitter, sits down to discuss: [2:05] - The “three things” that have helped him to find success in social media and sports business [5:03] - How leagues like the NBA are trying to innovate and democratize their game  [5:55] - His favorite part of new partnerships and what it takes to surprise sports fans [15:08] - Why he wholeheartedly believes that sports are “bigger than the box score”  Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of #ThePlaybook, TJ Adeshola, Head of US Sports Partnerships at Twitter, sits down to discuss: [2:05] - The “three things” that have helped him to find success in social media and sports business [5:03] - How leagues like the NBA are trying to innovate and democratize their game  [5:55] - His favorite part of new partnerships and what it takes to surprise sports fans [15:08] - Why he wholeheartedly believes that sports are “bigger than the box score”  Tweet me your takeaway from today's episode @davidmeltzer  Email Me! david@dmeltzer.com Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices

With a new year upon us, people are early in their quests to make good on their resolutions. The gyms are more crowded, books collecting dust are being flipped through, ingredients we never buy are being purchased to make meals we never heard of, and we are working hard to build new habits. That last part is where the WorkInSports Podcast comes in, but as VP of Content and Engaged Learning Brian Clapp says, hard work alone isn't enough. Whether your resolutions are personal or professional, building a habit takes time and consistent effort. Many New Year's resolutions fail because they are not specific enough or focus too much on the end goal without considering how to achieve it. On the professional front, getting a new job or earning a promotion are common resolutions, but they don't focus on doing it. Learning in-demand skills is one way to stand out in a competitive job market, and that is what our guest, Pittsburgh Penguins' Director of Partnership Sales Luke Mohamed, did to rise to his current position. He shared his story with the WorkInSports Podcast!

A special edition of The Baseline and it's all about the NBA and Twitter. Joined by special guests, Kelsey Taylor, Senior Manager of Sports Partnerships at Twitter & creator of Hoops Spaces Christopher Barnett we break down and discuss the future of the NBA and its fan engagement through Twitter and how they will move the needle elevating their digital fan experience. You don't want to miss this one. Download and Discuss with Us! Support for The Baseline is brought to you by ​MANSCAPED™​, who is the best in men's below-the-waist grooming champions of the world. ​MANSCAPED™ offers precision-engineered tools for your family jewels. MANSCAPED™ just launched their fourth generation trimmer, The Lawn Mower® 4.0. You heard that right….. The 4.0! Join over 2 million men worldwide who trust MANSCAPED™, with this exclusive offer for you…. 20% off and free worldwide shipping with the code: BASELINE at manscaped.com.

Henri Arslanian and Steven Kalifowitz, Chief Marketing Officer of Crypto.com, share an in-depth discussion on the role of marketing in the cryptocurrency industry, from how the approach differs from other sectors to how the relative youth of the space allows for an array of innovative new marketing techniques. The pair also touch upon the increasingly converging worlds of sports and crypto before shifting focus to the emergence of NFTs into the mainstream and whether or not non-fungible tokens have a role to play in future marketing efforts. For anyone out there interested in learning more about how crypto brands and companies sell their stories to the public, this episode is a must-listen.

Darius Fleming - Notre Dame alum, former NFL athlete, Super Bowl Champion, and currently the Head of Sports Partnerships at Caemo - discusses his unique journey from competing on the field to competing in sport of business.  He discusses everything from his time at #NotreDame to the new #NIL movement for college athletes!Hosted by: Sammy Spina and Vinnie Scirotto

Jim Van Stone, President of Business Operations and Chief Commercial Officer for Monumental Sports & Entertainment, delves into the future of jersey patches, international partners, NFTs and unique business structures.For more information on the TicketManager Partner Summit, click here.

In Episode 3 of Sports Pundit Explains… Sponsorship, Andy and Murray are joined by Zarah Al-Kudcy, Head of Commercial Partnerships at Formula 1, to discuss how the sponsorship landscape is changing and what partners can bring to the table (besides money).

This episode of the Route will feature the Director of International Relations & Sports Partnerships at Eintracht Frankfurt, Samy Hamama. Tune in to hear Samy's route from working on anti-doping in cycling to FIFA to the German Football Association and now at Eintracht Frankfurt. Shop 'The Route' collection on whitewhalemktg.shop Follow us @TheRouteSports on all major platforms. To get to know more about the host, Christopher Nascimento: Follow @nascimentomktg on Twitter, or connect on LinkedIn, OR Listen to Episode 60.

The Buy Side is our series with brand marketers about sport and sponsorship.Today we're talking about how Microsoft views sport, with Monica Robbins, the tech giant's global Director of Sports Partnerships who oversees relationships with among others the NFL, the NBA and more recently, the ECB, the governing body of cricket in the UK among several others.So this is a conversation about tech, the cloud, purpose based marketing, how devices drive consumption patterns and the view from Silicon Valley of sport's role in showcasing brand and other types of messages. If you like the podcasts you'll love the Unofficial Partner newsletter, that goes direct to the inbox of thousands of senior executives across the global sports business every Thursday. To join them, sign up via unofficialpartner.com 

On our finale of season 2 we sit down with Ishwara Glassman Chrein. Ishwara is the Head of Sports Partnerships and Business Development at Yahoo Sports / Verizon Media, where she leads our gaming strategy as well as relationships and negotiations with the NFL, NBA, MLB, and NBC, as well as other sports leagues, broadcasters, statistical companies, and technology companies. She began her career at McKinsey & Company and Lehman Brothers, before spending nine years at WME IMG Sports, Entertainment, and Media, most recently as SVP and Global Head of Sales Operations and Strategic Planning. She graduated magna cum laude from Columbia with a degree in economics and political science and received her Master in International Affairs (International Finance) from the Columbia University School of International and Public Affairs. She is a recipient of the Sports Business Journal’s 40 under 40 award. This episode is sponsored by Anchor – the easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/laywill --- Send in a voice message: https://anchor.fm/laywill/message

Episode 13 of Season 3 on Bleav in Sports Law with your host Jeremy Evans, interviewing Matt Lee, Sports Partnerships at Instagram, Carly Tower, Client Services at Altius Sports Partners, and Teri Carson, Assistant Director of Compliance at UCLA Athletics, discussing NIL and Social Media. California Sports Lawyer® (www.CSLlegal.com).

TJ Adeshola, Head of U.S. Sports Partnerships at Twitter, joins us on the #Storyteller Experience stage. We walk through stories of innovation across the sports world including the NFL #ShowtimeCam (4:20), MLB's #FreeBaseball campaign (9:02), NBA and WNBA Twitter Live (12:36), and much more! This is the first in a series of episodes recounting the fascinating conversations with experts spanning across sports, media, and entertainment held during the #Storyteller Experience, which you can watch in its entirety at >> http://bit.ly/Storyteller-Replay

  Will Funk is Vice President at Turner Broadcasting, specializing in Sports Partnerships & Branded Content. Funk graduated from Bucknell University with B.A, Political Science ’94. He has been EVP at WarnerMedia (Turner Sports division) for 11 years counting. Funk …

Anmol Malhotra, Head of Sports Partnerships at Snap, joins Rob Cressy to jam about building Snapchat’s sports vertical. How did Snapchat help SportsCenter rebrand by creating a show on the platform geared towards a younger audience? How did The Masters and Snapchat start working together and what were the details of this year’s AR experience? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on the world of sports, marketing, entrepreneurship, and personal development and then gives actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on the podcast charts. One way you can help support the show is by subscribing to The Sports Marketing Huddle and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Anmol Malhotra - LinkedIn: /anmol-malhotra-27b24513/ Interested in growth, thought leadership, and impact for your brand? www.RobCressy.com Want to create sports content?: www.baconsports.com

In his 20s, Darius Fleming was drafted into the NFL by the San Francisco 49ers. In 2014, he was signed by the New England Patriots, where he played alongside Tom Brady. After his career in the NFL, Darius worked for LinkedIn as an Account Executive. Darius now works for Cameo as their Head of Sports Partnerships. Watch on YouTube: https://youtu.be/Qj1CH4W0vUc Introduction music by: LAKEY INSPIRED - Chill Day LAKEY INSPIRED - Chill Day Download→ https://soundcloud.com/lakeyinspired/chill-day

Farren Benjamin is a Sports Partnerships for Tagboard, which is helping storytellers across the world discover diverse perspectives in order to create authentic narratives and share them with the world. "Tag! You're it!"You can also find more Richard Listens content on Instagram (@RichardListens), Facebook (@Richard Listens), and RichardListens.com. Support the show (http://patreon.com/Richardlistens) Support the show (http://patreon.com/Richardlistens)

Calling all up-and-coming broadcast talent – here's your chance to make a name for yourself overnight.  Compete against others in SiriusXM's “MLB Fan Call of the Month” contest starting on Thursday, September 3rd at 10AM Eastern. Visit SiriusXM dot com slash MLB Fan Call, and make your voice heard before the contest closes on September 10th. One winner, as judged by the SiriusXM programming team, will have their play-by-play call air on SiriusXM MLB Radio, and advance to compete in the final “Fan Call of the Year” contest for a grand prize that includes a trip for two (2) to attend the 2021 MLB All Star Game at Truist Park in Atlanta, Georgia, plus the once-in-a-lifetime opportunity to call a half-inning of the SiriusXM All-Star Futures Game, LIVE on SiriusXM MLB Radio! Go to SiriusXM dot com slash MLB Fan Call for a full set of contest rules, prizing details and more.  Hey everybody, I'm Brian Clapp, VP of Content and Engaged Learning for WorkInSports.com and this is the Work In Sports podcast. I have an ongoing internal dialogue - no I'm not talking to myself, I'm not that old or senile yet - no, I'm constantly asking myself “what else?” This has become a little bit of a joke between my wife and I, she was on a job interview once years ago, and the interviewer started with a broad question about the role, and then for the next 30 minutes just kept repeating “what else?” every time my wife paused.   While I think this is a terrible interview technique -- it is a pretty good question to ask yourself about yourself.  I do this often and in many ways.  With my kids, I wonder - again in my head -- what else can I be doing to help them become good people? What else can I teach them that school may not? Maybe it's life skills, maybe it's about the history of racial oppression, maybe it's about climate change and sustainability?  I wonder “what else?” can I do to be a better husband, mentor, friend, volunteer, member of society -- the list goes on. What else? I have an industry friend who always talks about the extra 1% you can do -- similar concept -  he's always telling people it doesn't have to be huge, it just needs to be 1% better than everyone else...and this is just another way to get into a positive mindframe of doing a little more.  I'm not perfect at it, sometimes I ask myself “what else” - come up with a good idea for something more I can do, and then cease to actually do it. Turns out, you make less of an impact when you don't actually do the stuff you think about doing. Who knew?  Anyway, the reason I bring this up is not out of self-importance or even a desire to be transparent…  it's because my mind has been raging lately about the podcast, this here show.  What else? I feel like I should be doing more, that the traditional industry expert interview style is good and I enjoy it thoroughly, but maybe we need to break through and push a little more. I don't know, I don't have it all figured out yet, but I feel there are some more creative approaches I am yet to unlock but will continue to work on.   With that in mind, I am taking a bit of a different approach to today's show… a little shift that i think is pretty cool. Today's guest is Andrew Diamond, Manager of Sports Sponsorships and Marketing for SiriusXM - cool job right? Andrew has also worked for Octagon, FanDuel, Topps and more - he's a pretty interesting dude.  If you were listening at the top of the show, SiriusXM is running a really cool contest called “Fan Call of the Month” with a chance to win a trip for 2 to the MLB all-star game and a chance to do play-by-play for a half inning of the sirius xm broadcast of the All-Star futures game! Pretty cool contest right? So what we are going to do today is tell the story of Andrew's job, through the lens of this particular project -- how the Fan Call of the Month, went from idea, to activated project rolled out narttionwide.

Where is the Sports Industry Going?! Calling all up-and-coming broadcast talent – here's your chance to make a name for yourself overnight.   Compete against others in SiriusXM's “MLB Fan Call of the Month” contest starting on Thursday, September 3rd at 10 AM Eastern.  Visit SiriusXM dot com slash MLB Fan Call, and make your voice heard before the contest closes on September 10th.  One winner, as judged by the SiriusXM programming team, will have their play-by-play call air on SiriusXM MLB Radio, and advance to compete in the final “Fan Call of the Year” contest for a grand prize that includes a trip for two (2) to attend the 2021 MLB All-Star Game at Truist Park in Atlanta, Georgia, plus the once-in-a-lifetime opportunity to call a half-inning of the SiriusXM All-Star Futures Game, LIVE on SiriusXM MLB Radio! Go to SiriusXM dot com slash MLB Fan Call for a full set of contest rules, prizing details, and more.  Alright, let's start the countdown… Hey everybody, I'm Brian Clapp, VP of Content and Engaged Learning at WorkInsports.com and this is the work in sports podcast… Cool note to add to our new sponsor, SiriusXM, coming up on Wednesday we're going to have on SiriusXM Manager of Sports Partnerships and Marketing Andrew Diamond -- I thought it would be super cool to change our normal format and do a little something different.  Andrew is going to take us through his job and his role at SiriusXM in sports partnerships, through the lens of the “Fan Call of the Year” contest -- from concept brainstorming to organizing the teams necessary to make the concept real, to meeting with stakeholders, promoting and activating -- you'll get an idea of what it's really like to work in marketing, by seeing how an idea turns into reality.  I'm excited about this, because I love the idea of learning about the role through the actual process of creating a sports partnership! Of course I love the idea… it was my idea!  Tune in Wednesday for that -- and seriously, if I was even slightly interested in sports broadcasting, or just wanted to have some fun, I would be all over this “fan call of the year” contest -- you could call a half-inning of the futures game on SiriusXM MLB radio and get a trip to the all-star game in Atlanta? Super cool. Alright on to today's topic.  Actually quick recap -- last weeks episode we talked about cancel vs. consequence culture -- and again we used misogyny in the sports industry as the launching point for the discussion… If you haven't listened to the episode you should, it's raw and it's honest, but I also want to follow up on two things: 1: For those of you that requested I stick to sports and stop having conversations about topics like this -- stop it. You are embarrassing yourself. Don't listen if you don't want to be challenged, and if you truly think subjects like misogyny and social justice don't intersect with sports and our day to day existence -- wake up. Every sports league, team, lifestyle brand, agency and organization connected to sports is taking on these issues because they are important, and they affect all of us.   2: I did get called out for one thing, and I'd like to say thank you for it. Kae Dube, rightfully pointed out that not all women have 2 X chromosomes.   And she is right, she knows I didn't say it in a derogatory way so we are cool, but I should not have been as verbally clever as I was being, I should have been more clear.  Let that be a warning to all of you, sometimes leave the creative writing at home and just b clear with what you are trying to say.  Alright -- now let's get into today's subject… Alisha from Pennsylvania writes in -- “Hey Brian, long time listener of the podcast and I've heard you speak a few times in different panels -- your enthusiasm and energy for this industry is just awesome, thank you. Question for you -- with the world being turned upside down with coronavirus and the sports industry being...

Tim McLoughlin, formerly of Hotels.com, joins Blinkfire Analytics to talk about the strategy and process of securing partnerships, defining objectives for specific partnerships early in the process, and how the growth of digital and social media will play an integral part in the future of sponsorships.

On the second episode of Her Journey, host Megan Perry chats with Shanell Mosley. Shanell is the Deputy Director of Sports Partnerships at UNICEF USA, and has a passion for giving back.

Tony caught up with Jane Parker from the HSP who reminds us about the five award categories

Interview recorded on 7/29/20.

Dream Job Ready Episode 26: Danny Keens (Content Acquisition, Production, Programming and Distribution expert). "Circumstance and opportunity collided.” That was Danny’s response when I asked him how he got his dream job (Senior Vice President, Content, Production & Programming) at Next VR. It's a great story, but it's also supported by hard work, focus and passion, which Danny talks about plenty in the episode. Danny started his career in Australia with the Nine Network after completing a Bachelor of Arts at Charles Sturt University. He left Nine for ESPN and then eventually left TV for Technology, landing a dream job at Twitter in New York in 2014 (Head of Sports Partnerships). "At the time, no I didn’t think twice about it. It felt right. It felt like the right move at the right time. The right group of people, the right industry to be in, the right challenge. But in reflection, I don’t know where I found the courage to do it, because now as we talk about it I look back and most people would say I’m crazy but I’m so thankful I did it because it’s been a really great journey." As well as taking advice from Danny's career journey, I ask him plenty in the interview about getting work, making the right job changes and being a great employee. "The best employees are the ones that have a can-do attitude and get the job done. I like to surround myself with people who don’t just tell you about the problem, they tell you how they’re going to solve the problem." Enjoy the episode and please contact me via Email with any feedback: dreamjobreadypodcast@gmail.com Want to connect with Danny? Hit him up on LinkedIn https://www.linkedin.com/in/danny-keens-05083187/Please rate, subscribe and share Dream Job Ready with your network via: LinkedIn / https://www.linkedin.com/company/dreamjobreadyTwitter / @dreamjobready Facebook / @dreamjobready Instagram / @dreamjobready If you'd like to financially support this podcast series, please make a contribution via https://supporter.acast.com/dream-job-ready-1. Huge thanks to University of Wollongong for their ongoing support and assistance! Follow UOW on LinkedIn https://www.linkedin.com/school/university-of-wollongong/...Music: ‘Funky Sunday’ composed and performed by the man, the myth, the legend Mark MatthewsCopyright 2020 | RemarkableSupport this show http://supporter.acast.com/dream-job-ready-1. See acast.com/privacy for privacy and opt-out information.

Articles featured on pages 49 and 50 of The Carlow Nationalist on June 30th 2020

This week's episode of the Fluid Fan Podcast features a conversation around digital sports media with Angela Ruggiero and Peter Hutton, the Director of Sports Partnerships at Facebook. Peter's extensive background in sports media includes stops all over the globe, and he brings that global perspective to Facebook and the conversation. Angela and Peter discuss how Facebook is working to create more sports content for their users, the company's push to help their clients and partners during COVID, and how athletes are using Facebook and Instagram to engage with their fans. In a time where athletes are not able to perform, Peter explains how many athletes have used their social platforms to inspire, raise awareness, and offer fans a more personal look into their lives.

How the f**k did Darius Fleming go from playing football in the NFL to creating special moments for fans all over the world through the company, Cameo? Today we are talking with Darius Fleming about football, transitions and how to best educate yourself about systemic racism and injustice right now. Darius grew up in Chicago, Illinois and graduated from Notre Dame University where he also played linebacker for the school’s legendary football program. He went on to play professionally for the San Francisco 49ers and picked up a Super Bowl win with the New England Patriots. After leaving the world of playing football, Darius worked in media relations and sales back in Chicago. Today, he is in strategic partnerships with one of the hottest companies in the media space, Cameo. So how did Darius go from football player to successful salesman so quickly? And how do we educate ourselves about social injustice without being an opportunistic cloud chaser?

The world entertainment changes rapidly - it is an industry that gets disrupted with new formats or technology or business models every few years. With the coronavirus, the business of sports & entertainment faces its biggest test as all the conventional models seem more and more unwieldy. On this episode, Vineet sits down with a veteran of the business, and namesake, Vinit Karnik, the head of GroupM's Entertainment & Sports Partnerships business to talk about what we may need to do to survive and secure a future for this business.Follow Vineet Kanabar on Instagram and Twitter: @ascharyafuckitYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can also check out our website at http://www.ivmpodcasts.com/

Andrew is the Manager of Sports Partnerships and Marketing at SiriusXM Radio. https://www.linkedin.com/in/andrew-m-diamond/

Facebook's Kevin Cote (Director, Sports Partnerships) talks to us about why he tells teams that "they're effectively a digital media company that happens to play football."

Maurizio's story has been all about digital for 20+ years of his career, from the early days of sports websites, to streaming content, to other digital ventures, some worked, some were too early. His journey lead him to Twitter. And he is loving it. Enjoy his stories.   Key Highlights His early days in Basketball Coaching, always with an eye on technology and data Working with Ricardo D'Silva and launching the first Basketball portal in Europe  (MP Web) Breaking ground, first to produce content for Mobile phones in early 2000 and starting live streaming on websites Venture with Thomas Martens, early days of social media . First deal with YouTube Branded content on Social media, too early Samsung time - #1 Consumer brand in the world His views on streaming, content delivery and monetization for rights holders and platform owners Twitter – maybe the largest sports Venue in the world His role in Twitter, helping global content owners and local publishers leverage the platform NBA in the Philippines, how Twitter supports the League His learning, don't bust people's balls….. The future, DAZN, ESPN+….. who will be the new dominant player Twitter's role in E-Gaming   About Maurizio leads Sports Partnerships across Southeast Asia for Twitter. In this role, Maurizio is responsible for developing and driving innovative sports partnerships, creating new revenue opportunities for Twitter and its sports partners in the region, and bringing exciting sports content onto Twitter to reach fans around the world. Prior to Twitter, Maurizio founded and raised capital for two sports startups. With more than 18 years of experience in sports content, Maurizio has worked across Europe and Asia and was Head of Sports for Samsung Asia between 2013 and 2016. After a successful career as a basketball coach, Maurizio started working in the digital field in 1999 at MP Web, the digital media arm of the Mediapartners Group (now Infront Italy). Maurizio has always been interested in technology, sports, and media, while movies and movie making are where his true passion lies.

Ishwara Glassman, the Head of Sports Partnerships at Verizon Media / Yahoo! Sports, is the guest on today's show. Ishwara discusses the new immersive features on the Yahoo Fantasy Sports app, the new betting deal with MGM and GVC Holdings, as well as the important factors in a partnership. Fluid Fans want lean in engagement, second-screen activities, and the ability to consume their sports anywhere and anytime. Ishwara explains how those ideologies are shaping the way Yahoo Sports and Verizon Media are changing the way they think about creating their products for fans.

On this episode of the Business of Social David is joined by Anmol Malhotra, Head of Sports Partnerships at Snapchat. They discuss the resurgence of snapchat, the changes snap made to its interface and strategy, and why it is such a great tool for reaching a younger audience. Anmol also gives some great advice on what it takes to launch a successful snap channel, some tactics brands can use to reach the younger demo and what users can expect to see from Snap moving forward.  FOLLOW THE GUEST, Anmol MalhotraLinkedIn: https://www.linkedin.com/in/anmol-malhotra-27b24513 FOLLOW THE HOST, David Brickley:Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production:STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.https://stndigital.com

On this episode of the Business of Social David is joined by Anmol Malhotra, Head of Sports Partnerships at Snapchat. They discuss the resurgence of snapchat, the changes snap made to its interface and strategy, and why it is such a great tool for reaching a younger audience. Anmol also gives some great advice on what it takes to launch a successful snap channel, some tactics brands can use to reach the younger demo and what users can expect to see from Snap moving forward.  FOLLOW THE GUEST, Anmol MalhotraLinkedIn: https://www.linkedin.com/in/anmol-malhotra-27b24513 FOLLOW THE HOST, David Brickley:Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production:STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.https://stndigital.com

Today we’re going deep into sports partnerships, with Dan Bitti from Kellogg’s Australia.You might recall back in episode 54 we heard from Dan, who featured on our live panel discussion at Mumbrella360, where we talked about sports stars and brands. I wanted to get him back to unpack some of his insights further.Over a 15 year marketing career, Dan has worked with some of the world’s greatest creators and innovators of brands. From Coca-Cola to Mars, Smirnoff to the Kellogg’s labels, he’s spent his career to date contributing to the legacy of global icons across a range of consumer goods categories, delivering distinctive communications, innovation and brand partnerships.In this interview, Dan talked through the evolution of Kellogg’s Australia’s sports partnership strategy in more detail. Kellogg’s has played a big role in Australian sport over the last few decades - there’s been the long standing Nutri-Grain Ironman relationship through to AFW and most recently hockey, where Sultana Bran has taken on naming rights of the new Hockey One league.Dan talks about the values-led approach to partnerships taken by Kellogg’s, and how that has played out in the context of the three different sports and their individual strategies.He also talks about the benefits to brands who get in early with emerging sports and leagues, weighing up the commercial value of partnerships, the importance of talent, what the future looks like for brands in sport.PickStar is the best place to book sports stars and personalities for any event, campaign or engagement you can imagine.Choose from over 1300 stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.auOff-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.Find out more:Sign up to our mailing list and contact us here - http://off-field.coJoin us on Facebook - http://facebook.com/offfieldpodcastSend us an email - amontesi@pickstar.com.au

TJ Adeshola discusses the phenomenon of NBA Twitter with Adam Stanco and Noah Coslov. The guys analyze how Twitter has influenced the way fans around the world follow the NBA. TJ also shares his thoughts on which players are most effective at using the platform.

What makes for successful social video content? What's the latest with how the algorithms prioritize video and motion graphic content? And what can you and your team due to better leverage your social presence? We ask those questions and more of David Herman, U.S. Sports Partnerships Manager for Twitter. Our Director of Digital Brandon Costa talks with David about everything from successful content he's seen sports partners publish to the murky topic of accounts being suspended for the use of licensed music in their videos. The conversation was held at our 11th-annual SVG College Summit in Atlanta on May 30, 2019. This episode is sponsored by Calrec. Do more, spend less and sound great with Calrec's RP1 At-Home production core. At-Home or REMI production gives broadcasters the ability to capture a wider range of live events, and mix them in a remote facility hundreds or thousands of miles away. Calrec's RP1 does exactly this, and features powerful surround DSP, monitoring, and metering at a price point not normally associated with a broadcast-specific mixer. To learn more, visit www.calrec.com. The SVG Podcast is for the sports-video–production professional looking to keep up with the latest in sports-video–production operations and technology. The program features interviews with some of the biggest, most influential names in the sports-video business talking trends and topics that are making an impact on the industry.

Want tips for how to sell sports sponsorships? Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about his mindset for success in selling sports partnerships. Because of his depth of experience, we delve into selling for Top 5 sports leagues, as well as non-traditional sports. What are the challenges he’s faced and how did he overcome them? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think: Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com Lee Zohlman - Twitter: @LeeZohlman - Instagram: @LeeZohlman - Website: http://www.zohlman.com Other Awesome Content: Have you ever wanted to create a podcast but didn’t know where to start? If so head to LaunchingPodcasts.com. I created a step-by-step course to help you easily launch a podcast. Check out the Bacon Sports Podcast Network where we mix together sports, business, and personal development with the goal of inspiring, educating, and entertaining. Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.

It's our very first interview with a professional athlete! This week, Murielle Ahouré, an Olympic track star and UNICEF Côte d'Ivoire Champion, sits down with Shanell Mosley, our Deputy Director of Sports Partnerships, to talk about finding friends through running, the transformative power of education, and how she gives back to the world's children. Apply to join Team UNICEF in the 2019 NYC Marathon: https://bit.ly/2LwYHK5 Learn how you can get active with UNICEF in your community: www.unicefusa.org/unite

This WWE Superstar is all about compassion both inside and outside the ring! We couldn't be more thrilled to talk with Bayley this week, as her positivity and kindness make her a great role model for kids across the country. She joins Shanell Mosley, our Deputy Director of Sports Partnerships, to discuss our new partnership with WWE, the global impact of UNICEF Kid Power, and a very special school in Phoenix. Highlights from our visit to the Valencia Newcomer School: https://bit.ly/2HV4w0g Learn how you can get active with UNICEF in your community: www.unicefusa.org/unite

TJ Adeshola (@TJay) - Head of U.S. Sports Partnerships @Twitter joins us to discuss the growth of the social media platform and his role negotiating partnerships with U.S sports league, athletes and properties. TJ discusses the factors Twitter takes into consideration when determining what kind of content to bring to the platform, how athletes are using Twitter to speak out on non-sports issues while building their global brands and the success of live video programming that allows for real-time conversations on Twitter. TJ also discusses how esports/gaming and sports gambling will impact Twitter in the future. We also discuss how hashtags and emojis are created on the platform. Follow Sports Business Radio on our verified Twitter account @SBRadio.

Maurizio Barbieri on how Twitter has become a player in the business of sports content ahead of World Cup. 

If Global Head of Sports Partnerships for Twitter sounds like a dream job, that's because it is. Laura Froelich, who has held the role for 2.5 years, join the pod to talk about her career trajectory, how exactly Twitter helps sports entities and athletes, efforts to make high profile athletes feel safe on Twitter, and when her New York Jets may reappear in the Super Bowl. (Interview starts 7:50). Plus, Melissa's 6-year-old son invites Jimmy Garoppolo to his upcoming birthday party.(5:37) Also, Melissa longs for a more diverse Monday Night Football booth. (37:50) Music: Funky Cha Cha - Arturo Sandoval | When You Wish Upon A Star - Jiminy Cricket | Int'l Players Anthem - UGK Ft. Outkast | Power - Little Mix | Mr. Brightside - The Killers

With all these snackable digital tidbits around, is there room for a full three-course content dinner? A few months into the EFL's international OTT venture, how is the new service performing? How have the Milwaukee Bucks built the fan experience into the design concept for their new arena? Why is the data on in-stadium queuing times trying to lie to you? And if the Seattle Sounders had a sound, what sound would it be? All these questions answered, and many more besides, in this, the third and final podcast instalment from behind-the-scenes at Leaders Week. In a series of backstage conversations recorded at the Social Fanlytics event, and the Ultimate Fan Experience, you'll hear from: - EFL Marketing Director Drew Barrand - Minnesota Vikings Executive Director of Digital and Innovation Scott Kegley - Infront Sports & Media's Media and Marketing Competence Centre Director David Cipullo - Milwaukee Bucks President Peter Feigin - IOC Head of Sports Partnerships and Coordination Jenny Mann - Chicago Bulls Behavioural Scientist Kevin Brilliant - Seattle Sounders Chief Operating Officer Bart Wiley Subscribe to the Leaders Podcast today on iTunes, Stitcher or your chosen podcast platform for a fortnightly hit from inside the sports industry.

Laura Froelich (@LauraFroFro), Head of Sports Partnerships at Twitter joins us to discuss the growth of the social media platform including #GoLive, which focuses on live streaming around sports. Froelich also discusses Periscope, fan engagement, sports partnerships and the upcoming Sports PR Summit Social Media Workshop, which will be hosted by Twitter at their headquarters on July 26 in San Francisco.

Danny Keens, Head of Sports Partnerships for Twitter, joins Sports Business Radio for an in-depth conversation about social media and Twitter. #Twitter #SocialMedia #SMSports #SportsBiz #DannyKeens #SportsBusinessRadio

In a Super Bowl edition of the podcast recorded at Twitter Headquarters, Katie Nolan picks winners for prop bets (6:45 mark) and the big game itself (16:00) in “Fade that Pick,” and chats with Twitter's Head of Sports Partnerships, Danny Keens about how twitter has changed sports media (23:50), Katie's first ever tweet (30:55), and which athletes use twitter the best (34:35). Katie also sits down with comedian Dan Soder to talk Peyton Manning and the Broncos (42:00), his 49ers hiring Chip Kelly (50:25), and why Jim Tomsula should quit coaching football and be a girlfriend's dad (52:10). Then Katie answers questions from her audience of twitter employees about San Fran vs. NYC (55:45), and wings vs. nachos (57:25). Plus a recap of the latest episode of The Bachelor (1:02:10).

On today's show, we are joined by Peter Hutton, Director of Sports Partnerships at Facebook.Previously, Hutton spent just over three years as the CEO of Eurosport. He takes us through the tech giant's strengths and opportunities in the sports space, being a seasoned world traveller, and preparing for the future.On Facebook working and growing their relationship with athletes (14:47)On knowing Facebook is in a good spot (36:39)On growth opportunities for Facebook Sports (37:17)On the biggest issues that teams hope Facebook can help them solve (39:00)