Podcasts about gmr marketing

Roxanne Noland (RPTA '15), Account Supervisor for Global Events at GMR Marketing, talks with Dr. Brian Greenwood (Cal Poly Experience Industry Management) about her life and career to date.

What does it take to craft meaningful connections between brands, athletes, and fans?This week, Cameron Wagner, a veteran sports marketer with over two decades of experience, joins me to share her journey in creating impactful activations and redefining sports marketing. From orchestrating partnerships at six Olympic Games to working with iconic brands like Hasbro and P&G, Cameron offers a behind-the-scenes look at how she's elevated fan experiences and brand storytelling.We discuss the art of activation, the evolving role of personal branding in sports, and how to balance creativity with strategy to cut through the noise. Cameron also shares her perspective on mentorship, the challenges of cultivating new talent in a post-pandemic world, and the unconventional methods that fuel his creativity.Whether you're a marketer, a sports enthusiast, or simply curious about the stories behind unforgettable campaigns, this episode is packed with insights and inspiration to take your craft to the next level.About Cameron:Cameron Wagner is the Chief Client Officer at Elevate, an award-winning, full-service consulting firm supporting high-performing organizations in sports and beyond. In her role leading the agency's global brand consulting and activation practice, Wagner utilizes Elevate's powerful data and insights engine to create convention-defying partnerships and activations for brands. She believes in the unique power of sports and live events to forge meaningful connections between consumers and brands and has played a key role in crafting some of the most iconic brand programs in sports history.Before joining Elevate, Wagner served as the Chief Client Officer at GMR Marketing, where she oversaw US-based offices in New York, San Francisco, and Charlotte, as well as teams in the UK, Brazil, and Tokyo. Before her tenure at GMR, Wagner held a key leadership role at IMG, leading significant programs for major brands including Coca-Cola, Visa, and Hasbro.Among her industry accolades, Wagner considers the client programs her team developed and activated across eight Olympic Games as some of the most significant and meaningful of her career. This includes work for clients, such as Procter & Gamble, Visa, Intel, General Electric (GE), Bridgestone, and many others.Wagner earned her B.S. in Communications from Appalachian State University. A casual runner and determined golfer, she resides in Charlotte, NC, with her husband and two sons. She is an active member of the community, serving on the board of Charlotte's Crisis Assistance Ministry and previously on boards for the Charlotte Housing Authority Scholarship Fund and the Bethlehem Center, where she also served as a CHAMPS mentor.Connect with CameronLinkedIn: www.linkedin.com/in/cameron-wagner-0a92394Connect with VeronicaInstagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Series: Concierge Live Series Season 2 Episode 2 Guests: Jessie Giordano, Chief Partnerships Officer at GMR Marketing and Todd Fischer, EVP of Client Consulting at GMR Marketing Topic: Agencies, Relationships, Brands, and more!

Pete Joseph is an accomplished executive with a career spanning over two decades in the media and entertainment industry. Before starting Skutch Media, he held key roles at Live Nation, Atlanta Motor Speedway, The Madison Square Garden Company, GMR Marketing, Clear Channel and Cox Media, developing his expertise in business development, sales, marketing, and brand […]

Pete Joseph is an accomplished executive with a career spanning over two decades in the media and entertainment industry. Before starting Skutch Media, he held key roles at Live Nation, Atlanta Motor Speedway, The Madison Square Garden Company, GMR Marketing, Clear Channel and Cox Media, developing his expertise in business development, sales, marketing, and brand […] The post Pete Joseph With Skutch Media appeared first on Business RadioX ®.

Todd Fischer, Executive Vice President, Client Consulting at GMR Marketing tackles some of the critical issues facing brands and properties in the quest to keep the sports marketing industry moving forward and delivering necessary results to all parties.For more information on the TicketManager Partner Summit, click here.

Our guest on this show is Jessie Giordano, Executive Vice President for Global Sports at GMR FC, which is part of global experience agency GMR Marketing. Jessie joined us to discuss the opportunities and challenges for brands looking to activate around the 2026 FIFA World Cup. We covered what brands should know when it comes to activating around that tournament, what GMR FC experts have learned from previous World Cups, and how their experience activating at Super Bowl with the NFL can be applied to the biggest sporting tournament in the world. We also looked to the future to predict what will need to be done to ensure World Cup 2026 has a legacy that goes beyond Messi. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Packers post record revenue but profits dip, GMR Marketing launches a soccer division and NBA Summer League enjoys strong ratings.

Reviewing the action from the new event experience where sport meets entertainment, lifestyle and culture.Leaders on the Ground takes you behind-the-scenes at our in-person events, where our team recap the goings-on and key takeaways from the on-stage sessions. This week, the Leaders Team have been in New York, working with sister company Sports Business Journal, for the big launch of 4SE following a pilot event last year. 4SE is a unique event experience that provides a much-needed opportunity for senior executives to explore and navigate the collision of sport, entertainment, lifestyle and culture.In the episode, Leaders Editorial Director James Emmett and Content Director David Cushnan elaborate on the intentions and objectives of 4se, and identify and discuss key themes and takeaways from the sessions – all followed by an insightful conversation with Elke Jones, Chief Strategy Officer at GMR Marketing. The analysis also features snippets from the on-stage content, featuring speakers such as Eli Manning, Fat Joe, the CMO of New Balance and the VP Creative of New Era.4SE, at the intersection of sport, entertainment, lifestyle and culture, is due to become an annual fixture in the calendar each year in May. To find out more, please visit our website at www.4-se.com.Editor's Note: This was recorded on site, so there may be some slight distortion in the audio, but this should not take away from your listening experience.

“I'm a capitalist, but I also have a conscience.” That was written by this episode's guest, Adam Lippard, after he returned from the 2022 World Cup in Qatar, and they really cut to the heart of the internal conflict he experienced during that event. Adam is the Chief Partnership Officer for GMR Marketing, one of the biggest and most consequential experiential marketing companies in the world. And in that role, he manages sponsorships for companies at the biggest global events imaginable, including FIFA World Cups and Olympic Games. Those high-profile events also dredged up a number of challenging issues like host nation human rights abuses and persecution of different communities. Issues that run head on into Adam's values and identity. In our thoughtful and insightful conversation, Adam shares what it it's like walking that capitalist – conscience tight rope, and how he advises both clients and employees to do the same. We also go into his extensive agency experience, how sports business has changed during his tenure, and more. The former budding sports broadcaster also shares the sport he'd LEAST like to announce.

Tracey Coleman is Creative Director and multicultural marketing maven with over 15 years of experience in marketing and advertising. Tracey began her career in New York City as an Art Director at Ogilvy, where she was trained on the fundamentals of traditional advertising by industry giants. Like a typical millennial, she soon grew weary of tradition and left the company for a hip, boutique agency that specialized in multicultural marketing, celebrity events, beauty and spirits. That's where things got interesting. At Walton Isaacson, Tracey led creative teams for Clear Ultra Shea Hair & Scalp (Unilever) and Courvoisier cognac where she curated integrated campaigns and unique experiences. Over the years, her expertise and thought leadership on multicultural beauty has been requested at speaking engagements, agency pitches, and presentations for Fortune 500 companies. After becoming an independent consultant in 2014, Tracey spent most of her time leading the growth of the Cantu hair care brand. As the global lead of brand activation, she relaunched the brand's identity on social media, executed award-winning events across the country, and helped elevate the brand from #4 to #2 in textured hair care in the United States. Somewhere along the way, she realized that women of color needed more than the beauty ads and influencer tutorials that brands were creating to attract their attention. They needed a place to connect, be seen and be celebrated. Curly Girl Collective was born to meet that need, by creating innovative beauty events for women of color. Their largest event, CURLFEST, which began in 2014, has attracted over 75,000 guests, and has become a destination experience attended by women from as far as Ethiopia, South Africa and Switzerland.In between work, travel blogging, events, and speaking engagements, she finds time to serve underserved communities abroad through her award-winning nonprofit organization, Purpose Driven Passports. Tracey's work has been recognized by Forbes, The New York Times, ESSENCE, and Adcolor to name a few, but the common thread across these accolades is her relentless passion to be a champion for communities that need to be seen and heard.

Buzz around F1 grows; Suns set to make CEO hire? MLB changes continue to play to good reviews; "Creed III" delivers at box office and GMR Marketing tabs Forty Under 40 alum as CEO.

Gerard Littlejohn is the Senior Director of Partnerships and Social Impact at GMR Marketing and Board Chair at Sports Biz Camps. John Bonney is an up-and-comer in the sports industry and an Alumni Engagement Intern with Sports Biz Camps. Together in this episode they talk about breaking into the sports industry and how Sports Biz Camps has helped!  

Today I'm joined by JoAnne Anton and DeVona Wright Cottrell. This episode was a previously recorded on the "Keeping It Local" Podcast powered by First Federal Bank. Although women have made great strides in the workplace, they're still often under-represented — especially women of color. Women only hold 20% of board seats, make up 8% of Fortune 500 CEOs, and receive 3% of all venture capital funding, all while being two times more at-risk when it comes to losing their jobs. Yes, those are staggering statistics — but things are trending up. There are now two times the amount of women entrepreneurs than there were in the 2000s, and there has been a 500% increase in the number of black women in business over the last two decades. And, although women only hold 20% of board seats in the US, that number is up 6% over the last few years.Today, we're joined by DeVona Wright Cottrell (Chief Legal Officer/General Counsel, GMR Marketing) and JoAnne Anton (Director of Giving, Herb Kohl Philanthropies), two brilliant female leaders in Wisconsin.Women like today's guests are a big part of the reason why things are changing for the better. Over the course of this episode, we'll talk with these two leaders about why diversity is something so critical to the business world, and why it's so key to have women in leadership positions everywhere. We'll also discuss how they personally embrace the idea of being a servant leader in the Milwaukee community, and how that mindset has guided them to where they are today.

Jeff founded Inspira Marketing, an experiential marketing agency based in Norwalk, Connecticut. Jeff has more than 20 years of marketing experience and has previously worked at GMR Marketing and RedPeg Marketing. Inspira employs more than 375 people across the U.S. with satellite offices in New York City, Los Angeles, and Chicago. Its client roster includes some of the world's leading brands including Jeep, American Express, National Geographic, and Microsoft. While Inspira is known for its award-winning work, it's also recognized for its leadership in the business community through the Forbes Small Giants, Inc. 5000, and Entrepreneur 360. Inspira's people-centered culture has placed it on several best places to work lists, including Best Places to Work in Events, and Best Places to Work in Connecticut. #marketing # Entrepreneurship #leadership #LinkedInLive #powerlunchlive

Although women have made great strides in the workplace, they're still often under-represented — especially women of color. Women only hold 20% of board seats, make up 8% of Fortune 500 CEOs, receive 3% of all venture capital funding, and are 2 times more at-risk when it comes to job loss.Yes, those are staggering statistics — but it's not all bad, and things are trending up. There are now two times the amount of women entrepreneurs than there were in the 2000s, and there has been a 500% increase in the number of black women in business over the last two decades. And, although women only hold 20% of board seats in the US, that number is up 6% over the last few years.Today, we're joined by DeVona Wright Cottrell (Chief Legal Officer/General Counsel, GMR Marketing) and JoAnne Anton (Director of Giving, Herb Kohl Philanthropies), two absolutely brilliant female leaders in Wisconsin. They're both on our board here at First Federal Bank of Wisconsin, a board that we can proudly say is 50% women.Diversity is something that's incredibly important to the business world — in this episode, we'll talk with these two leaders about why that's the case. We'll also talk about how these two selfless individuals serve the community and the needs of Southeast Wisconsin, and why it's so important to have women in leadership positions.

In this episode, we talk with the leaders behind GMR Marketing, Homie and TD Bank as each of their brands navigate through how they play a role in their communities and how purpose plays a role in the partnerships they develop. The guests for this episode include Michael Armstrong (VP of Sponsorships, TD Bank), Ania Sponaski (VP of Global Sponsorship Consulting, GMR) and Kris Cuaresma-Primm (General Manager, Homie).

In her role as Elevate Sports Ventures' Chief Client Officer, Wagner is responsible for developing and leading the agency's global brand consulting vertical. With over 25 years of experience in global brand marketing and platform development, sponsorship consultation, and partnership management on behalf of Fortune 500 companies; the award-winning industry leader will maximize Elevate's expertise in data and insights, design and experiential solutions and international network to connect and integrate brands in dynamic, authentic ways with fans and consumers. Driven by the belief that sports and live events have the power to forge and create unparalleled, meaningful connections between consumers and brands, Wagner's vision and work have created some of sports history's most iconic and poignant images, impressions and brand associations. Prior to her role with Elevate, Wagner was the Chief Client Officer at GMR Marketing, a global leader in sponsorship and experiential marketing; where, over the course of her tenure, she led teams across five international offices and four continents, managing global sports and entertainment programs for world-class brands including Procter & Gamble, Intel, ExxonMobil, HPE, Humana, Visa, Lowe's Home Improvement, US Bank, Bridgestone, Capital One, Danone, and many others. In her leadership position with GMR, Wagner oversaw US-based offices in New York, San Francisco and Charlotte, as well as teams in international offices including UK, Brazil and Tokyo, amounting to a team of over 150 executives; in addition to serving on the agency's executive leadership and global growth team. During her more than 14-year tenure with GMR, Wagner played a key role in the agency's international expansion in support of its global portfolio of work, notably leading significant client campaigns and efforts in the UK, Brazil and Tokyo. Among her industry accolades, Wagner counts her service and efforts for client brand Procter & Gamble during the 2012 London Olympic Games as one of the most significant and meaningful of her career.  The award-winning program reflected Wagner's affinity for and prowess in managing and directing brands with global ambitions and a desire to develop relationships with fans and consumers driven by powerful, shared human connections and emotions. What you'll learn about in this episode: Why it is so important to realize that every consumer is not a fan, but every fan is a consumer What Cameron's focus is as CCO (Chief Client Officer) with Elevate Sports Ventures. Why it is so significant to figure out the relationship between a fan and a consumer How Cameron and her team strive to bring people together with the things they love the most and let the brand be the hero How Elevate leverages data to maximize the fan experience and the convergence of the fan and consumer Why Cameron's experience working with Proctor & Gamble during the 2012 London Olympic Games were one of the most significant and meaningful in her career How Cameron has been so committed to fostering a culture of respect, inclusion, and mentorship in her industry Additional resources: https://elevatesportsventures.com/ LinkedIn: https://www.linkedin.com/in/cameron-wagner-0a92394/ Twitter: https://twitter.com/cameronwagner  

Zaileen Janmohamed is SVP, Partnership Development & Innovation, Commercial at the U.S. Olympic & Paralympic Properties. She's a passionate leader with a wealth of holistic experience on the brand, agency and property sides of the sports marketing business. As the USOPP’s head of partnership development & innovation, Zaileen works at the intersection of sales and partner management and activation, using market data to help evolve and innovate business strategy and opportunities for existing and future Team USA and LA28 partners. She also works closely with the U.S. Olympic and Paralympic Committee to bring future-forward solutions to Team USA Athletes and the Movement as a whole. Most recently, Zaileen launched the Athlete Marketing Platform (AMP), a digital marketplace that houses Athlete group marketing rights and as well, directly connects Athletes to Brands for individual endorsement opportunities. Prior to USOPP, Zaileen guided brands like Intel, Google and Visa in sponsorship and experiential marketing opportunities as senior vice president of client consulting and services at GMR Marketing. She also served as head of Olympics management at Visa., where she was responsible for delivering Visa’s premier sports sponsorship on a global scale. Zaileen began her career as an account executive at Major League Soccer (MLS). Zaileen is an advocate for diversity and inclusion to drive culture and business. In 2016, she was honored as a member of Sports Business Journal’s Forty Under 40 Class and Leaders’ Leaders Under 40 Class of 2017. Her approach to sponsorship strategy has been featured in two books: What Sponsors Want and Beyond Harvard. Zaileen is also the Founder of the Women in Sport Business Program at the University of Massachusetts.

We are back at it again. John and Eric start out reveling in the upcoming Super Bowl matchup between Brady and Mahomes. The Big Ws handed out this week go to Naomi Osaka and Workday, as well as Citi and Justin Thomas. In a new segment, the guys dive into some X's and O's, breaking down a massive deal from July 2020 between Procter & Gamble and the International Olympic Committee.Our guest this week is Matt Hill. Matt is a Consultant at Next Up Partners, and has vast experience in the sports industry including stops with the NFL, MLS, adidas, and GMR Marketing.Reminder to go to sportsbizcamps.com to learn about and support our impact partner, Sports Biz Cares.NotesNaomi Osaka & WorkdayCiti & Justin ThomasP&G & the IOC - The Measure of Greatness This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit winwinwin.substack.com

Ken Black Chief Creative Officer GMR Marketing Ken Black wanted to pursue dreams of playing basketball, but instead leveraged his talents for drawing and design to start working at a studio out of high school, and eventually attend the ArtCenter College of Design. That rigorous experience prepared him for what would become a lengthy career working in senior design roles at Nike, and would give him the foresight to help develop SPARQ Training. Ken's ability to bring teams together in pursuit of better products for athletes and the application of critical thinking to design intent would eventually lead him to a new role as Chief Creative Officer at GMR Marketing. Ken reflects on his career and the work that put Nike at the forefront of design.GMR Marketing

Dave and Scott welcome guest Adam Lippard (Chief Partnership Officer, GMR Marketing) to discuss the current cultural disconnect East to West and how it’s affect sports business. The fellas reflect on Tiger Woods winning Zozo Championship and Sam Snead’s legacy.

In this episode Sourdough and Kelly Vaught from BeCore join in conversation about everything from parenting and core values to experiential marketing and politics. Starting off, Kelly shares with us what he is most grateful for and his personal philosophy for a happy, meaningful life. His family is incredibly important to him and he dishes out some of his tried and tested parenting advice and reflects on his own childhood experiences and how they have shaped him. We discuss the role of liberal arts in teaching critical thinking, what the world actually needs from politicians, forging meaningful connections with people and the need for advertising folk to grasp and engage with contemporary culture. We reimagine a society where the measure of success is holistic and where people’s contribution to all spheres of life is a more interesting consideration than just what they do as a job and the money they get from doing it. Don’t miss out on this insightful conversation with people who speak your language.  Key Points From This Episode: A reflective overview of Kelly’s parents and growing up in a very religious household. Dealing with his mother’s mental illness, dropping out of school and moving out at age 16. Being excommunicated from his religious network and the tough lessons he learned. How Kelly’s childhood experiences informed his perspective on raising his own kids. The importance of building confidence and adaptability into his children. The critical role of arts in teaching critical thinking and problem solving. Combing liberal arts and science to find solutions for the existential problems of humankind. The need for politicians to adopt a human-centered approach to government. Recognizing who ‘your people’ are and not wasting time investing in those who are not. What the dissolution of the ego entails and how harmony is the foundation of success. Unequal distribution of resources and population growth as two major concerns in our collective unconscious. Doing work that matters, experiential marketing and engaging the younger generations. Red Bull as an example of a company that supports and engages with arts and culture. Artists’ role in stimulating conversations around social issues and challenging the status quo. The interesting space where art and AI meet and the future of artistic presentation. And much more!  Links Mentioned in Today’s Episode: Kelly Vaught on LinkedIn — https://www.linkedin.com/in/kellyvaughtbecore Kelly Vaught on Twitter — https://twitter.com/kellyvaught1?lang=en BeCore — https://becore.com/ Herp Alpert School of Music — https://schoolofmusic.ucla.edu/ Michael Pollen — https://michaelpollan.com/ How to Change Your Mind on Amazon — https://www.amazon.com/Change-Your-Mind-Consciousness-Transcendence/dp/1594204225 Russell Brand — https://www.russellbrand.com/ Robert Service — https://poets.org/poet/robert-w-service “The World’s All Right” poem — http://explorenorth.com/library/service/bl-rollstone33.htm Steven Dupee on LinkedIn — https://www.linkedin.com/in/stevedupee GMR Marketing — https://gmrmarketing.com/en-us/ Gregg Witt — https://engageyouth.com/team/gregg-witt/ Steve Buscemi — https://www.imdb.com/name/nm0000114/ Red Bull — https://www.redbull.com/za-en/ Dan Ginsberg on LinkedIn — https://www.linkedin.com/in/dan-ginsberg-403b215 Patagonia — https://www.patagonia.com/home/ We Rise — https://werise.la/ Shepard Fairey — https://obeygiant.com/ Lil Miquela on Instagram — https://www.instagram.com/lilmiquela/?hl=en Bella Hadid — https://twitter.com/bellahadid Joe Rogan Podcast — http://podcasts.joerogan.net/ Jamie Metzl — https://jamiemetzl.com/ Hacking Darwin on Amazon — https://www.amazon.com/Hacking-Darwin-Genetic-Engineering-Humanity/dp/149267009X Sapiens on Amazon — https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316117/ Yuval Noah Harari — https://www.ynharari.com/ Man One —...

The creative process takes time. Sometimes that requires stepping back and looking at it the next day with fresh eyes. Kyle Sykes, Social Media Content Producer at GMR Marketing, chats about his passion for graphic design and working on producing paint schemes for NASCAR.

Mark most recently served as the President and Chief Executive Officer of Mizuno USA as well as the Chairman and Officer of Mizuno Canada. He has extensive experience and expertise in leading, transforming and or revitalizing mature, rapid growth and new businesses across a variety of industries and well known brands including Mizuno, Boys and Girls Clubs of America, HoneyBaked Ham, Johnsonville Sausage, Miller Lite, Icehouse, GMR Marketing, the Houston Rockets of the NBA and a few minor league baseball teams. Mark's servant leadership style is based on a disciplined approach to people, planning, and execution. He is an accomplished strategic business leader and marketer focused on cultivating and championing a culture of teamwork and collaboration. A graduate of St. Norbert College, Mark pursued his Master's in Sports Management from Georgia Southern University prior to launching his career. He and his bride, MJ and their four daughters are avid Packers fans and reside in Milton, GA. To learn more or get connected, Mark can be reached on LinkedIn or at MarkMOBrien.com.

Senior Vice President of Global Sports and Entertainment Consulting at GMR Marketing, Matt Hill is an industry veteran with experience working with both brands and sport properties. Previously with the NFL and MLS, the Columbia MBA since 2014 focuses his efforts on providing GMR's clients with the perfect exposure opportunities through innovative experiential marketing and sponsorship activation.

Originally from Abilene, Texas, Bundrant is one of the most prominent football executives hailing from the US. After graduating from West Virginia University, VA, he initiated his career with DC United of the newly started MLS with an unpaid internship. That laid the foundation for an over 20 year career at the very top of global sports business. After stints at Sportfive, one of the most recognized sports rights agencies, GMR Marketing, a sports engagement and experiential agency with clients including VISA, FIFA, and the Miller Brewing company, to name a few, he was named the Head of Commercial Partnerships at Liverpool Football Club in 2008. After a successful five seasons in North West England, he ventured further south when being named the Commercial Director & Head of International Business Development at AS Monaco - a team then purchased by the Russian billionaire Dmitry Rybolovlev who was looking to take the entity to the very top of European football, by acquiring players such as Falcao, James Rodriguez, Joao Moutinho, Anthony Martial, Eric Abidal, among others. The glory days lasted until Monaco was caught under the rules of Financial Fair Play, which brought Bundrant back to the US and Relevant Sports, a Stephen Ross company that owns, manages, and operates all aspects of the International Champions Cup. Currently, as the CEO & Founder of Riviera Sports Marketing, Bundrant focuses on building brand value, generating commercial revenue, and growing sponsorship opportunities for an international clientele of companies, ownerships groups, and individuals involved in sports business. Please join us as Bundrant delves into his journey, from humble beginnings in the West Texas farmlands to the top echelon of world football. We discuss what it takes to make successful team investments and acquisitions, negotiation tactics, Liverpool’s Champions League glory days, striking multimillion dollar sponsorship deals, rubbing shoulders with Russian billionaires, learning French at 40, accomplishing ambitious goals, and much more. See acast.com/privacy for privacy and opt-out information.

This week, it's my pleasure to introduce Ollie Silverton from GMR Marketing. In this episode, Ollie shares his career journey, how he applied his sports science degree from Durham University, by finding a career path in the sports industry. Ollie will explain how you can find amazing job opportunities in sport on social media. 

NFL Sponsors - How have they prepared for a work stoppage? Greg Busch, Executive VP of GMR Marketing joins us to discuss. We also chat with Joe Favorito about how the Cinderella schools in this year's NCAA Tournament are making the most of their moment in the spotlight.