Podcasts about brand partnership

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Best podcasts about brand partnership

Latest podcast episodes about brand partnership

Girl Gang Craft The Podcast
Kristen Bousquet On Monetizing Content, Brand Partnerships, and going Anti-Pitch

Girl Gang Craft The Podcast

Play Episode Listen Later Jul 25, 2024 52:28


Kristen Bousquet is a creator, monetization coach, and founder of Soulcialmate. She started her company after selling her first business for $100k at 25 years old, and since has generated over $450K in her creator business as a micro influencer. Soulcialmate's goal is to educate entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through the Soulcial Scoop Podcast and her Soulcial Suite coaching programs, all while keeping the soul in social media. Key takeaways: ✿ the anti-pitch method: a slow build to solid long term partnerships and connections ✿ being a creator on linkedin and how it brings you to speak directly to the person you need for partnerships ✿ how to become a micro creator with under 10k followers ✿ setting expectations with your brands partners ✿ brand partnership horror stories   Follow @kbousq on instagram and go to theleap.co/creator/Soulcialmate for all creator offerings Soulcial Scoop Podcast Sign up for Manychat bit.ly/GGCmanychat Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk GGC Salem is July 27th! RSVP at https://www.girlgangcraft.com/events GGC x Art Mix Sacramento is August 8th! Get tickets at https://www.crockerart.org/cart/event/2328 and use code PAJAMAS Do you have Brand Partnership horror stories to share?! Call us up at ‪413-961-0855‬ and we'll share your story and answer your questions on the pod   @PhoebeSherman @GirlGangCraft Tik Tok YouTube website

Earn Your Happy
How to Get A Brand Partnership, Create Your Unique Content Strategy, and Develop Offers That Sell, with Julie Solomon

Earn Your Happy

Play Episode Listen Later Jun 17, 2024 56:12


A few simple shifts can create REAL results from the work you're already putting into your business and personal brand! Julie Solomon is back sharing the strategic brand partnership she used to quickly monetize her blog (even with a small following), secure a $250,000 home makeover, and leverage her PR background to her online course, "PITCH IT PERFECT", which generated $1.3 million in revenue within the first nine months. Get ready to learn strategies to launch, scale, refine your business operations. Julie is here to share her expertise in influencer marketing, brand partnerships, and building a sustainable business online. The time to elevate your brand is NOW! HIGHLIGHTS 00:00 How Julie leveraged her knowledge of PR to build a personal brand 11:00 What's the gap between people and brand deals? 13:45 The key components that you need to do to create visibility. 16:45 How to create a unique content strategy that sells your programs. 22:00 How did Julie personally build her brand. 30:00 The best types of revenue streams to build to create recurring revenue. 41:45 When do you know when you're ready for the offer? 47:15 What is Julie's Revenue Growth Lab? 51:00 How to be part of the Revenue Growth Lab.  RESOURCES Connect to Julie and her team - juliesolomon.net/lori Get glōci HERE Use code: HAPPY at checkout for 15% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow Julie: @julssolomon Follow me: @loriharder Follow Chris: @chriswharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

The Creators' Corner with Jade Beason
Brand partnership red flags & the metrics that matter most with Alessandro Bogliari #87

The Creators' Corner with Jade Beason

Play Episode Listen Later Jun 10, 2024 41:45


Alessandro is the co-founder and CEO of The Influencer Marketing Factory, a globally recognised full-service influencer marketing agency. In this episode we bring you the TEA. Alessandro shares which metrics matter the most, what brands see as red flags and gives his view of the future of the creator economy. If you are building up your channels and are hope to/are already working with brands, then this is for you! ____________________ Website: https://theinfluencermarketingfactory.com/ Podcast: https://link.chtbl.com/influencermarketing/ We're on a mission to help content creators get paid. Find free content and resources via the links below: Shop our resources: ⁠⁠⁠https://www.thecreatorproject.com/shop⁠⁠⁠  Join our community: ⁠⁠⁠https://thecreatorproject.com/collective⁠⁠⁠  Instagram:⁠⁠⁠ ⁠https://www.instagram.com/thecreatorproject_/⁠⁠⁠⁠  Sign up to our weekly newsletter for tips, news and creator opportunities:⁠⁠⁠ ⁠https://marvelous-producer-4800.ck.page/1049009cf0⁠⁠⁠⁠  Our website: ⁠⁠⁠https://www.thecreatorproject.com⁠⁠⁠  ____________________ Jade Beason is the host and founder of The Creator Project, find her on social media via the below links:  YouTube:⁠⁠⁠ ⁠https://www.youtube.com/@JadeBeason⁠⁠⁠⁠  Instagram: ⁠⁠⁠⁠https://www.instagram.com/jadebeason/⁠⁠⁠⁠  TikTok:⁠⁠⁠ ⁠https://www.tiktok.com/@jade_beason⁠⁠⁠⁠ 

ceo tiktok shop red flags tea metrics that matter brand partnership influencer marketing factory alessandro bogliari
Stop The Scroll w/ Brianna Doe
Try THIS For an 85% Response Rate! | Bri's Brief | Ep 3

Stop The Scroll w/ Brianna Doe

Play Episode Listen Later Mar 26, 2024 7:55


In this episode of "Stop the Scroll", host Brianna Doe provides tips and strategies for effectively reaching out to and partnering with B2B influencers. She shares a template outreach email that has an 85% response rate as well as best practices for crafting a clear, concise, and compelling pitch.Main Discussion Points:- Reaching out to influencers can be challenging - they likely get a high volume of requests- Be clear, concise and transparent in your outreach emails and messages- Tailor your communication style to your brand and industry- Provide context on why you want to partner with them but don't presume what type of partnership they'd be open to- Connect your request to their content and audience- Do not share budget details in initial outreachWant to try Bri's template for yourself? Here it is:Subject Line: Collab Opportunity, Brand Partnership, Brand Collaboration - [Company Name]Hi [Influencer name],I'm [Your Name], [Job Title] at [XYZ]. Include a 1-2 sentence blurb about what [XYZ] does and the target audience it's geared towards. I'm a huge fan of your content and believe it aligns well with our business & [fill in the blank]. We think you would be an excellent partner to spread the word about [XYZ]/for a campaign we're launching/our newest product launch, etc.I would love to discuss a partnership with you. If this sounds like a collaboration you're interested in, let me know and we can discuss further!Thanks,[Your Name]

Dining on a Dime
A Celebrity-loved Bakery, Celebrity Chef, and celebrating the passion for cuisines on this week's Food Farms and Chefs Radio Show!

Dining on a Dime

Play Episode Listen Later Mar 26, 2024 56:00


Cake Life Bake Shop has always been a popular spot in Philadelphia, as a result of Owner and Pastry Chef Nima Etemadi using the highest-quality ingredients with a zeal for the arts. His journey to becoming a Pastry Chef and owner of Cake Life Bake Shop had its ups and downs, as he transitioned from working in the culinary industry to working in the arts. It wasn't too long before Nima realized his true passion was founded in the culinary world. Since then, he has gained world-wide attention after designing and baking cakes for well-known celebrities, and we are happily sharing his journey with all of you, along with baked goods that are Queen Bey approved.Speaking of celebrities, our next guest has been seen on television, in mass media, and numerous publications. Chef Jen Carroll has achieved a lot in her career, and continues to do so with her self-named brand Carroll Couture Cuisine. Carroll's love of cooking began at an early age, and continued throughout her entire life. Even while pursuing a pre-law degree in college, she still found herself drawn to cooking, so she changed course and graduated with her culinary degree as a Chef. Today, Chef Carroll offers a wide variety of opportunities through her business, along with helping other women in the industry as one of the Co-Founders of Sisterly Love Collective. If you want to learn more about what Chef Carroll offers, and to hear a big announcement--stay tuned till the end to find out!Our final guest, Chef Christiana Ruiz who owns Manny Vibez, is passionate about serving you some of the best 'Brotherly Love' that you'll find around. Growing up, Chef Ruiz and her brother dreamed of one day owning a restaurant. A passion that Chef Ruiz shared with her grandmother who also inspired Chef Ruiz's love of cooking as she was growing up. After graduating high school, Ruiz joined the military. When she left the military, Ruiz pursued her dream, earning a culinary degree from the Art Institute of Philadelphia. After working for various catering companies and inside Jose Garces' Buena Onda, she learned how to manage and run her own restaurant. So when the opportunity to own a space in her neighborhood, she took the faithful leap and named the restaurant in honor of her brother. To hear more about Chef Ruiz and Manny Vibez, stay tuned till the end of this week's show!

Pivot with Purpose with Meghan Houle
Alexa Curtis- CEO and Founder of Be Fearless; Perfecting Your Pitch To Land Your Next Brand Partnership, Ideal Client, Or Career Move

Pivot with Purpose with Meghan Houle

Play Episode Listen Later Mar 19, 2024 50:51


Born and raised in a small town in Mansfield, Connecticut, Alexa Curtis knew she didn't fit into the “normal social mold”. When she was 7 years old, her father was wrongfully convicted of a heinous crime and put in a maximum security prison.  By the age of 12, her father was released from jail but during that challenging period of life, Alexa started writing and expressing herself through fashion to help her cope, starting a fashion blog; A Life in the Fashion Lane which became a platform for her to express her feelings about everything relating to teens, body image, and mental health.  As Alexa evolved, her blog naturally shifted from fashion to discussing sensitive topics that teens and young adults face every day. A Life in the Fashion Lane was changed to Life Unfiltered with Alexa Curtis.  It became a lifestyle website and podcast for teens & parents discussing topics such as social media and mental health.  Not only did Alexa turn her little fashion blog into a full-time lifestyle platform for teens, but through cold-pitching, she got sponsored by brands like British Airways, T-Mobile, Lands' End, and more.  Today, on top of helping her consulting clients pitch themselves with her tried and true framework, Alexa is the CEO and founder of Be Fearless and the Be Fearless Summit, a pop-up summit that appeared at Drexel University right before we were in a pandemic lockdown in 2020 and has since premiered at UCONN, Vanderbilt, Central Connecticut State University, and UC Berkeley.  Alexa has spoken at numerous colleges; (Northeastern, UConn, Eastern Connecticut, Rutgers) along with high schools – discussing how to be fearless as well as on mental health and social media.  Alexa has had the honor of speaking alongside Amal Clooney and Serena Williams at Penn Women and in Sept 2018, she added ‘host' to her arsenal as she launched her own radio show on Radio Disney called “Fearless Every Day” with Alexa Curtis which was the first of its kind and broke new ground for the Radio Disney where Alexa interviewed various guests who shared their journey of overcoming obstacles/challenges and chasing after their dreams.  Recently, Be Fearless Summit was acquired by upskilling and mentorship platform GrasshoppHer. Alexa works with the co-founder Heather Miller on their membership model and reinvented career fairs. Follow and Connect with Alexa: Alexa Curtis Instagram Alexa Curtis Consulting Be Fearless INC. The New Unfiltered Podcast Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Creators' Corner with Jade Beason
Land your next brand partnership deal

The Creators' Corner with Jade Beason

Play Episode Listen Later Feb 20, 2024 3:34


Get your FREE ticket to our Brand Partnerships workshop here. (Remember, there will be no replay so be sure to join live!) Click here for a sneak peak of a few of my previous client testimonials Start your free trial with Uscreen See you there!

A Quest for Well-Being
How To Live Your Dreams and Enjoy Life More!

A Quest for Well-Being

Play Episode Listen Later Feb 13, 2024 55:10


— What if there was a way to escape corporate America with all the bells & whistles and income limitations by unleashing the Warrior Goddess that lies dormant within? You can pour your passion into building a Legacy Asset as you immediately contribute to the household expenses. That means no income limitations or ceilings and much deserved support and recognition for personal growth, contribution, and improvements mentally, emotionally, physically, and spiritually. Are you ready to get out of your own way and ask yourself: What else is possible for me? Valeria interviews Jeanette Lowry  — She is a Transformational & Residual Income Coach in the Wellness/Natural Beauty space. Jeanette Lowry is a mom of two adult kids and ‘nana‘ of one granddaughter. The past 33 years sha has spent working with women who want out of the ‘9-5 grind‘ and into a Home based - Virtual Business where they control their earning potential, well-being and time! Aligning with a Brand Partner in the expansive Natural Health & Beauty markets allows a low-cost entry into starting a new business because the infrastructure and logistics are already in place. Jeanette offers high energy, module based trainings inside her online Academy for Group and 1:1 Coaching Programs. She offers Free or Low cost Mini Webinars & Masterclasses monthly. Her experience and wisdom (25,000 hours learning the subjects she coaches including; Mindset Mastery, Healthy Body Transformations, Social Media/Influencer Marketing/Team Building and all things Compensation /Earning potential which is what sets Jeanette apart from other coaches in her industry. From the vast options for entrepreneurial ventures, Jeanette watched her father earn recurring income in the insurance industry...and she was sold on never working for someone else in her teens and needed ‘recurring income not hourly pay. She found the right industry and the company as she is magnetized to other ‘Goal Getters, Improvement Based, Servant Leadership type women she can meet, coach, and bring into her friendship circle for life! Jeanette has experienced living for 20yrs+ on ‘recurring income‘ so the ability to leverage yourself with a community of like-minded entrepreneurs, harnessing the buying power and earning potential from the collective of vast individuals is a game changer. Once you understand the power of Leveraged Income through Brand Partnership... you‘ll never look back. To learn more about Jeanette Lowry and her work, please visit: https://www.jeanettelowry.com/ Also, download Jeanette's FREE WORBOOK: “Girl, Quit looking in the Rearview Mirror” https://bit.ly/GirlQuitlookingintheRearviewMirror

Influence Global Podcast
S6 Ep13: What Makes The Perfect Brand Partnership - Coty Influencer Lead & Top Agent Discuss

Influence Global Podcast

Play Episode Listen Later Jan 30, 2024 25:16


This episode features Grace Fung (Influencer Marketing & Comms Lead at COTY) and Kay Ganesh (Co-Founder of Hypesight). COTY is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, colour cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in colour cosmetics. COTY's products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimise its impact on the environment. COTY is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

The Whole Marketer podcast
Episode 112 - Brand partnerships with guest Beth Reeve

The Whole Marketer podcast

Play Episode Listen Later Jan 30, 2024 32:07


Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change.  Joining Abby to discuss this topic is Beth Reeve, Senior Group Brand Manager Northern Europe for Colgate, who leads the hugely impactful brand partnership between Colgate and Change Please (a social enterprise coffee brand helping people living with homelessness.)   Both brands share an authentic purpose to create a healthier future for people, which has led this campaign to not only deservedly win a Cannes Lions Bronze award, but more importantly, the campaign tangibly affects the lives of people every day.   In this episode, Beth shares how the partnership was created, the steps involved to craft the marketing campaign, the ways the brand and its resources could help others, and her 3 key tips for using your brand to help address societal issues.  Plus Beth's career highs and lows and her insightful advice for marketers of tomorrow.  Watch the campaign video here Driving For Change (colgate.com)  Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Beth Reeve | LinkedIn This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk  The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

The Bert Show: Entertainment Buzz
People Are Outraged Over Kim Kardashian's Latest Brand Partnership

The Bert Show: Entertainment Buzz

Play Episode Listen Later Jan 26, 2024 5:36


People Are Outraged Over Kim Kardashian's Latest Brand Partnership Learn more about your ad choices. Visit megaphone.fm/adchoices

The Bert Show
People Are Outraged Over Kim Kardashian's Latest Brand Partnership

The Bert Show

Play Episode Listen Later Jan 25, 2024 7:06


People Are Outraged Over Kim Kardashian's Latest Brand Partnership Learn more about your ad choices. Visit megaphone.fm/adchoices

Soulcial Scoop
How to Handle Gifted Brand Partnership Offers

Soulcial Scoop

Play Episode Listen Later Jan 9, 2024 25:01


If you've opened up that dreaded email from a brand you've dreamed of working with saying that they don't have the budget for a paid collaboration, but would love to offer you free products instead, you definitely aren't alone. Today, I'm giving you the scoop on exactly how to handle those offers for nothing but gifted products so you don't get taken advantage of and can continue to grow your business as a creator. Learn more about this episode's news ↓ Episode 123 Shownotes Download the FREE Anti-Pitch Method Guide here →https://kristen-bousquet.ck.page/a5d217e389 Join 130+ other creators in our private creator community, Soulcial Suite ✨ Follow Soulcialmate

The Cubicle to CEO Podcast
Bonus #48: $27,500 Sold in 48 Hours from 1 IG Story (Behind The Biz Case Study)

The Cubicle to CEO Podcast

Play Episode Listen Later Dec 6, 2023 35:00


Want to keep access to new bonus episodes dropping in 2024? DM @missellenyin the word 'BONUS' to get the link to join our membership, The C-Suite, at an early access rate (over 70% off!) Offer ends Dec. 16th.Also, DM @missellenyin the word 'RETREAT' if you would like to be added to the waitlist for our Brand Partnership retreat that we will be hosting in 2024.Find your perfect in-person event w/ Laylee Emadi: https://link.chtbl.com/yuYSZna9Access the transcript of this episode HERE: https://otter.ai/u/nCBoL6tpCA9REnovSU5jod0WFk8?utm_source=copy_urlIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost youFollow (+) our show for new episodes every Monday & Wednesday

Clipped
Mastering Podcast Mindset, Growth, and Brand Partnership

Clipped

Play Episode Listen Later Nov 15, 2023 88:39


In this episode of CLIPPED we've got something special for you. Last week we took part in an educational podcast summit called CALLaboration Beyond The Mic.  So many valuable insights were shared from the event participants, that we decided to re-air the livestream as a podcast.  Thus, this episode is a treasure trove of podcasting wisdom, from podcast industry experts. The info shared in this ep is essential for anyone looking to enhance their podcasting journey. Sponsors: This episode is sponsored by Riverside.fm. Riverside is our favorite online platform for recording 4K video and high quality audio remotely. For 20% off any individual plan enter code CLIPPED at checkout.  Episode Highlights: Mastering Podcast Mindset and Growth: Explore the importance of a strong mindset and strategies for overcoming slow growth. Building Brand Partnerships: Learn how to initiate and nurture brand deals that align with your values. The Role of AI and Quality in Podcasting: Understand how AI aids content creation and why high-quality audio is crucial. Embracing Multimedia Approaches: Discover the benefits of video content and the impact of meaningful audience engagement. Advanced Podcasting Techniques: Insights on upgrading equipment, enhancing recording spaces, and essential audio editing tools. Community Engagement and YouTube Strategies: Strategies for leveraging local communities and adapting content for YouTube. Podcast Monetization and AI Integration: Explore various monetization avenues and the innovative use of AI tools in podcasting. In wrapping up this episode of CLIPPED, we're thrilled to have shared such a wealth of knowledge from the CALLaboration Beyond The Mic summit. This replay isn't just a recap; it's a deep dive into the strategies and innovations shaping the podcasting world today.  Each highlight, from mastering the podcast mindset to leveraging AI, is a stepping stone to start dominating your podcasting journey.  We're already excited for the next CALLaboration Beyond Mic in 2024 and look forward to seeing how these insights evolve and influence your podcasting adventures. Stay Connected with The Podcast Haven The Podcast Haven Instagram YouTube LinkedIn

AthLegalEaze: The New Age Sports Law Podcast
HOLLYWOOD DIVORCE (Scary Hours)

AthLegalEaze: The New Age Sports Law Podcast

Play Episode Listen Later Oct 15, 2023 21:25


In SZN3; Episode #1 Yurrrp, it's HOCO season and the new look ATH-LEGAL-EAZE is back with a vengeance and live & direct from #NYC. Tap in as we gain our momentum back under 4th Q pressure, and politic re the Industry's hottest Brand x Talent make ups and break ups.  In this installment we'll be rappin on the recent developments in (i) the Kanye x Adidas split; (ii) the Kyrie break up with the Brooklyn Nets and NIKE; (iii) Ja Morant NIKE and Powerade; & (iv) Bud Light v. Modelo - Dylan Mulvaney, and what impact these different scenarios have on the #Brand #Partnership space. #HEATCHECK strictly enforced! There's still time to hop on the bandwagon as #AthLegalEaze emerges as the #1 overall seed in the #SportsLaw #Podcast category. Don't miss the wave!! #HeatCheck: 1:56  Huddle Up GamePlan: 2:15 -> 1st Whistle - Kanye x Adidas 3:45-12:00; -> 2nd Whistle - Kyrie x Nets 12:05-12:50; *Thoughts & Opinions PLAYOFFS* 11:45 -> 3rd Whistle - Kyrie x NIKE 12:50-14:45; -> 4th Whistle - Ja x Nike/Powerade 14:50-17:45; ->Fifth Whistle - Bud Light x Modelo 17:45-20:00 *Thoughts & Opinions PLAYOFFS* 19:00 Call to Action: 20:10

The Handmade Mentor Podcast
Untapped Opportunities: Understanding and Leveraging Brand Partnership Programs

The Handmade Mentor Podcast

Play Episode Listen Later Sep 12, 2023 13:16 Transcription Available


In this episode, we explore the intricacies of Affinity, Ambassador, and Contributing Artist Programs, revealing how each offers benefits to CAM's. Discover how these programs can expand your artistic trajectory, connect you with like-minded individuals, and provide access to exclusive resources. We also confront a crucial topic: diversity in contributing artist programs. We discuss the common factors contributing to a lack of diversity and why this issue is so significant in the creative landscape. We address how historical biases, network effects, selection criteria, and systemic barriers have shaped the current landscape, but we also discuss the positive steps made by brands and organizations to foster diversity and inclusion within these programs to create more equitable and representative creative spaces for all. Whether you're a creative, artisan or maker (CAM) , this episode offers a comprehensive exploration of the world of Affinity, Ambassador and Contributing artist programs, showcasing their potential to propel your creativity a wider and broader audience and career.  Thank you so much for listening. I hope you have enjoyed this episode. New episodes are released weekly on Sundays. Also, stay in the KNOW by subscribing to our email and newsletter blasts; you will receive a FREE Download copy of The Earning Potential Assessment Template. Credits:Music: Islabonita by An JoneVanessa S. - Ph.D Host

Soulcial Scoop
3 Brand Partnership “Rules” for Creators to Stop Following

Soulcial Scoop

Play Episode Listen Later Sep 6, 2023 20:07


There are so many arbitrary “rules for creators” thrown around out there that as a new creator, it can be overwhelming and feel very rigid. I've seen so many creators feel like they have to do certain things, like send as many cold pitches as possible, that it takes time away from them doing things that actually benefit them, like focusing on forming genuine relationships with the brands. ----more---- Learn more about this episode's news ↓ Episode 108 Shownotes Join our private creator community, Soulcial Suite ✨ (Use code SCOOP for 50% off your first month) Follow Soulcialmate

Roots Podcast
Brent Herd, Brand & Partnership Expert & CEO of The Real, Ep.38

Roots Podcast

Play Episode Listen Later Jul 31, 2023 32:28


As a digital advertising executive over the past 20 years, Brent is one of the foremost thinkers in the digital space. Brent was employee #140 @ Yahoo! and his career spans fortuitously through Twitter where he was employee #178. Brent was responsible for revenue and business partnerships on the Twitter platform leading The Telecommunications, Travel & B2B Categories across North America. Prior, Brent served as Senior Vice President at ShareThis where he was responsible for North American revenue generation activities and business development partnerships for the company. Previously, Brent established himself as a leader in the space as he introduced innovative partnerships for the combined AOL – Advertising.com entity. Brent managed a team of over 150 people and over 450MM in annual revenues. Brent began his career at Yahoo! in 1998 in NYC. In 1999 Brent moved to Atlanta to help open and scale Yahoo! in The Southeast. Brent has served on the AIMA, AAAA's, and Ad Council boards. He has a BS in Marketing from The University of North Carolina at Wilmington. Brent has been a featured speaker at industry events including Mobile World Congress, ANA, AAAA's, and was featured on Good Morning America. Currently, Brent is CEO/Co-Found of "The Real" and lives in Atlanta with his wife Carolina, and their three sons Sammy, Dylan & Brody. Brent enjoys spending time with his family, golfing, writing, music, and general aviation – he received his pilot's license in 2004. Contact Information: Twitter at @brentherd. For all our digital links please click or copy the link below! ⁠https://linktr.ee/rootsrd⁠ DM me for ⁠a 25% #thorne⁠ ⁠#supplement⁠ ⁠#discounts⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/shawn-pitcher/support

Hotpot Italia
Andrea Codurri, VP Brand Partnerships di Highsnobiety

Hotpot Italia

Play Episode Listen Later Jul 31, 2023 39:30


Saper ispirare, intrattenere e creare universi in cui il consumatore vuole vivere, oggi più che mai, è fondamentale per il successo di un brand. Ce lo racconta Andrea Codurri, Vice President delle Brand Partnership di Highsnobiety, magazine online nato nel 2005 da David Fischer diventato ora un brand internazionale che aggrega una community di appassionati al mondo del fashion e del lifestyle. Scopri tutti i segreti di un grande brand, fonte di ispirazione per tutto il mondo, nella nuova masterclass!

LES VOIX QUI PORTENT
La Voix de Charlotte Gay

LES VOIX QUI PORTENT

Play Episode Listen Later Jul 24, 2023 50:18


Mon invitée du jour fait le pont entre les artistes, la musique et les marques.  Après 20 ans passés chez M6 en démarrant par le juridique, elle a basculé dans la pub et dans ce que l'on appelle le brand entertainment. Charlotte Gay est, aujourd'hui, la Head of Brand Partnership chez Play Two, un label fondé par Sébastien Duclos et Julien Godin, filiale du groupe TF1 avec comme artistes comme Gims, Bilal Hassani, MC Solaar, Hatik..  La voix de Charlotte est comme elle:  dynamique, passionnée et enthousiaste ! Elle est une Voix qui porte ! Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Influencer Confidential
Behind The Scenes Of a Brand Partnership!

Influencer Confidential

Play Episode Listen Later Jul 5, 2023 7:05


Congratulations on landing that brand partnership! But what's next? In this episode, we've got your back. Join us as we delve into the secrets behind successful brand collaborations. From effective communication to exceeding expectations, we'll share valuable tips and strategies to help you navigate this exciting journey. Get ready to take your collaborations to new heights and make your brand shine.

Maximum Octane
Create More Than A Great Environment In Your Auto Repair Shop with Bianca Gosser

Maximum Octane

Play Episode Listen Later May 16, 2023 27:40


People will have dozens of great experiences every day, yet guess which ones will stick and spin in their heads until they go to sleep? Extra points if you replied: the bad ones. If anything, you don't want your auto repair shop to be the one that provides that unforgettable subpar experience. In this episode, I'm excited to talk with Bianca Gosser, Senior Manager of Brand Partnership at Atmosphere, an Austin-based streaming service specializing in out-of-home TV. At Atmosphere, they believe what's being broadcasted on a business TV is as essential as the internal customers' attention to detail and politeness. Throughout our conversation, we discuss all the aspects involved in creating WOW experiences, from the music being played to what's on our TV screens to how familiar internal customers are with our systems and the tech available. Bianca also highlights the importance of investing in training for shop owners and internal customers, keeping ourselves informed and updated about what's happening in the world, and embracing new technologies. Additionally, Bianca shares her thoughts on how new techs will impact the automotive industry, explains what's Atmosphere about, and so much more. In This Episode, You Will Learn:Avoid overbooking when you are understaffed (4:40)How can we prepare our auto repair shop to embrace new technologies (7:30)Don't play the Titanic song on the spa of a cruise ( 8:50)How to make your customers feel at home (11:20)Use new technologies to offer WOW experiences (13:10)Investing in internal customers' training is always a good idea (19:40)A bit about Atmosphere and how it can help your auto repair shop create great experiences (24:00)Connect with Bianca:LinkedInAtmosphere websiteMENTIONING THIS PODCAST, Atmosphere will waive all activation fees and grant a $200 credit per location.Let's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Bonus Footage
Unlocking the Mindset and Strategy of Successful Content Creators (Guest hosted by ChatGBT)

Bonus Footage

Play Episode Listen Later Mar 19, 2023 25:06


Subscribe to the Bonus Footage Newsletter. This is the episode all about landing your first Brand Partnership. In this episode, I let CHAT GBT interview me on my own podcast. These are the topics that we discussed: What are some of the biggest challenges you've faced in growing your audience, and how have you overcome them?Shifting my mentality of creating for attention to creating to provide value. How do you come up with new content ideas, and how do you stay inspired and motivated to create? Conversations. What are some of the most important skills you've learned as a content creator, and how have they helped you succeed? Storytelling. Networking. Creative strategy. But most importantly, the fact that actually building online — is the best way to learn marketable skills. How do you balance creating content with other responsibilities, like work or school? This is my power hobby. When I do at least an hour of my own stuff every day, I feel accomplished. If you have a full-time job, approach your creator stuff as a power hobby. Everyone has hobbies. Whether it's going out to bars, fantasy football, adult league sports, scrolling, whatever. Build online (podcast, shorts, newsletter, digital writing) — because even if it fails you develop marketable skills. I call it a power hobby. Something you enjoy. You build your network. You create digital assets. You acquire skills along the way. And it's an outlet for self-improvement. What are some of the most common mistakes you see new creators making, and how can they avoid them? Comparing themselves. It's a volume game. Being willing to look silly. How do you engage with your audience, and what strategies do you use to build a strong community around your content? I am my audience. How do you approach collaborations and sponsorships, and what advice would you give to creators who are just starting out in this space? Know what they're paying for. Double it. Permissionless partnerships. What are some of the most valuable lessons you've learned about creativity and content creation, and how have they influenced your work? Everyone can be a creator. Not everyone should be or is built for it.People who want to, can do it. It's not easy. It's not quick money. Looking ahead, what are your goals for the future of your content. My goal, is for this podcast to be the go-to resource for solo creators. This podcast is your creator companion. When you set out to create and share online, not many people in your immediate world can emphasize with how challenging it actually is. I get it. The guests on this show get it. So as you're building. As you're creating your own brand online. As you're turning this into side income or a real business, the goal is simple for this to be a resource for you along the way. If it is, I also would love I'd share it with a friend. THANKS FOR LISTENING TO THE SHOW.

PR Resolution podcast
How Music Grows Brands

PR Resolution podcast

Play Episode Listen Later Mar 6, 2023 35:03


In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I'm interviewing two people who's deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses. I'm joined by ex-Head of Global Music at Coca-Cola, Joe Belliotti and Rebecca Jolly who is a global business consultant focused on growing business through culture. Former MD at Mixmag and now MD at new generation media company Woo from ITV, Rebecca has extensive music media experience and has teamed up with music brand partnership expert Joe Belliotti on new book ‘How Music Grows Brands'. Its the first of its kind and is already an Amazon Best Seller, the book helps PR and marketing teams bring music into strategies and connect with audiences in a way that will drive business. It also helps all parties in the partnership navigate the modern music industry so artist, label, brand and media all benefit. Our interview covers; How having music as part of your brand strategy is measurable, the difference music can make to a brand's reputation and and how to navigate shared objectives. Whether you're in an agency, a brand team, label side or artist, I'm confident this episode will be hugely helpful! Special Guests: joe belliotti and Rebecca Jolly.

Visit Vegas Places with Coyal
Content creation & brand partnership go hand and hand with video creator Bullethead's House

Visit Vegas Places with Coyal

Play Episode Listen Later Jan 27, 2023 42:29


Bullethead understands brand partnership with his superb people skills and content creation. Bullethead is well known throughout the Las Vegas valley for his foodie content plus meet & greet style as he welcomes customers at all establishments, he is brand partnered with.You may know Bullethead from his regular locations at Taste Budz Creole Kitchen, Chino's Mexican Kitchen, The Waffle Brothers, Wing King and JohnnyMacs creating content and religiously present on his promotional days at each of the restaurants.Bulletheads talks about his special relationship with owners and chefs which makes the partnership complete. Bullethead also discuss some of the menu items that are inspired by his taste and ideas.  This is one content creator you will need to keep your eye on as he rises and continues to rapidly grow his channel.You Tube:Bullethead's House ChannelSubscribe to Visit Vegas Places with Coyal Never miss an episode again!Plus get behind the scenes coverage with business owners and chefs.Have you thought about hosting your own podcast show? If so, I have provided links below to get you started in the right direction. Start with some gear that you already have, and a quiet space. Now you are officially ready.Riverside FM - provides quality recording and virtual capabilities for long distance guest.Access RiversideFM hereBuzzsprout - is hands down the easiest and best way to launch, promote, and track your podcast. Your show can be online and listed in all the major podcast directories (like Apple Podcasts, Spotify, Google Podcasts, and more) within minutes of finishing your recording.Access Buzzsprout HerePodmatch - allows Host or Guest to search and match candidates for your show and also matches you to be guest on other podcast shows.Access PodMatch Here Visit Vegas Places with Coyal. Real Vegas, Real Topics, Real Business with Real Owners. Covering topics on economics, entrepreneurship, health, well-being and FOOD! Thank You for tuning in and make sure to VISIT VEGAS PLACES!Follow our social media platforms:https://www.instagram.com/visitvegasplaces/https://www.youtube.com/c/CoyalHarrisonIIISupport the show

The Community Experience
Brand Partnership Wizardry with Justin Moore

The Community Experience

Play Episode Listen Later Dec 6, 2022 52:35


#067 Brand deals are a great way to enhance your membership and generate more revenue, but there's a catch. You see, the key to successful sponsorships is that they're win-win-win relationships. Our guest today, Justin Moore, explains that and shares his blueprint for attracting lucrative partnerships that benefit you, your members, and the brands you partner with. Justin is the founder of Creator Wizard. Having run an influencer marketing agency, he now has access to insider knowledge about why big brands choose to work with some creators and pass on others. So how do you get sponsors even if you don't have a massive community? What are the steps to crafting an irresistible pitch that gets companies excited to work with you? How do you incorporate brand collaborations into your community without sleazy marketing tactics? Join us for this epic conversation with Justin to find out! Show notes and more at SmartPassiveIncome.com/cx067.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Secrets To Scaling Online
Ep 368: Intentional Brand Partnerships With Lynn Power, Masami

Secrets To Scaling Online

Play Episode Listen Later Sep 2, 2022 26:01


Most independent brands can't afford to test too many advertising opportunities due to budget constraints, but brand partnerships offer a great means of low-cost growth. In this episode, Lynn Power of Masami talks about the way she's building a collective doing pop-ups around the country, what strategies work, and the ins and outs that go into making it successful.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWhen you are bootstrapped, you have to find your opportunities because you can't pay to play with the big boys. Brand partnerships could work well to leverage followings and grow businesses.Go into a space that's going to attract the right customer base.Some brands will be heavily engaged and some will be very transactional and will only care about the sales.Staffing is a critical piece in managing logistics.When a founder is in a store, the sales go up threefold.A community is a foundation that you need to scale.Recommended App: Canvahttps://www.canva.com/ Recommended Podcast: The Joe Rogan Experiencehttps://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk Today's Guest:Lynn Power is a co-founder and the CEO of Masami.Masami is a brand of clean premium hair care.Connect and learn more about Lynn and Masami here: Website: https://www.lovemasami.com/ LinkedIn:  https://www.linkedin.com/in/lynn-power-02b8904 Instagram: https://www.instagram.com/lynnpowered/ This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast 

BrandTrust Talks
Weekly - KW 32/22: Retro-Trend, Sponsoring, Employer Branding, Streaming (#108)

BrandTrust Talks

Play Episode Listen Later Aug 12, 2022 25:27


BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: - Retro-Trend: Gerichtssendungen auf RTL sind zurück. Barbara Salesch soll im September wieder zu sehen sein, mit Ulrich Wetzel wird ebenfalls geplant. - Manufactum schafft den Papierkatalog ebenfalls ab und will stärker auf digitale Kanäle setzen. Der Auftrag jetzt: Das Manufactum-Gefühl in die digitalen Kanäle zu überführen. - Wacken: Das Festival ist vorbei und es gibt einen Rückblick aus Marketing- und Partnerschaftsicht. Max Pölzl, Director Marketing & Brand Partnership des WOA, stellt den Markenfit als wichtigstes Kriterium heraus: Fitting zwischen Wacken und Sponsoren ist entscheidend, da die Community und die Fans sehr kritisch sind, wer auf das Festival „darf“. Dabei waren Haribo, Fisherman's Friend, Krombacher, Gerolsteiner - Bundeswehr: Es gibt eine neue Kampagne zu Employer Branding. Colins Fazit: Spannende Kampange, die nicht 100 % konsequent umgesetzt wurde. - Ruby Hotels: Employer Branding Kampagne „Ready for a new tattoo?“. Es gibt einen Bonus für Bodymodification (Tattoo, Piercing oder Haarschnitt), wenn ein Mitarbeiter einen Kollegen akquiriert oder ein neuer Mitarbeiter nach der Probezeit bleibt. Warum haben sie die Kampagne so gestaltet? Sie suchen nicht die Mitarbeiter mit dem besten Lebenslauf, sondern mit Persönlichkeit und der Mut wurde belohnt. Ist auch unsere Devise: Wir suchen nicht nur nach den besten Mitarbeitern, sondern vor allem nach den passendsten. - Qantas: Die Fluggesellschaft sucht intern - auch in der Verwaltung - nach 100 Freiwilligen, die bspw. beim Gepäcktransport helfen. Interessant, auch intern nach KollegInnen zu suchen, die sich in anderen Feldern betätigen wollen. Das kann die Kultur verändern und für ein Teamgefühl sorgen. Gewinner der Woche: Disney Verlierer der Woche: Xing Fundstücke der Woche: Carlsberg, Deutsche Bahn, Barilla

Author Hour with Rae Williams
The Micro Influencer’s Brand Partnership Bible: Ashleigh Warren

Author Hour with Rae Williams

Play Episode Listen Later Aug 3, 2022 34:56


Today on Author Hour, I sit down with Ashleigh Warren to discuss her new book. Here's a bit of a description. Becoming a true entrepreneur is a big decision, but it can pay ... The post The Micro Influencer's Brand Partnership Bible: Ashleigh Warren appeared first on Author Hour.

Content Creatives Podcast
Own Your Time Series: How much time does it take you to do a brand partnership?

Content Creatives Podcast

Play Episode Listen Later Aug 2, 2022 26:04


Today, we're discussing the 12 steps that goes into a brand partnership. We want to break down all these steps to help you figure out how much time you spend to produce a brand collaboration. Each content creator will probably spend a different amount of time on brand partnerships depending on the amount of content their creating and the campaign timeline. Regardless, we hope breaking down the steps of a brand partnership can help you envision how much time it takes you to do a brand partnership. What is a brand partnership?A brand partnership or brand collaboration is when an influencer/creator and a brand decide to produce goods and services together. Typically, a brand will ask a creator to produce content (photos, videos, copy or written work) to share on the creator and/or the brand's channels.  Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!

Content Creatives Podcast
Mini-sode: 3 Scenarios When a Gifted Brand Partnership Might Make Sense for You

Content Creatives Podcast

Play Episode Listen Later Jul 7, 2022 11:57


Today, we're discussing a few scenarios when gifted brand partnerships might make sense. If you're just starting to work with brands or if you're getting lots of gifted brand offers and you don't know what to do, this podcast episode is for you.While we do advocate for all creators to ask to be paid for brand partnerships, there is still a time and place for gifted brand partnerships. Depending on your Creator Life Stage, gifted brand partnerships may or may not make sense for you. We want to chat through a few scenarios when gifted brand partnerships might make sense.  Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!

Closed Door Conversations with Jena and Sue
Strategic partnerships to help grow your brand

Closed Door Conversations with Jena and Sue

Play Episode Listen Later Jun 20, 2022 27:06


On today's episode, we're talking about the power of strategic partnerships and how they can help you grow your brand, reach a new audience, interrupt brand loyalty with competitors, and more. If you're wondering how your brand can utilize strategic partnerships, this episode is for you. 

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How a “Nightmare” Ring Shopping Experience Turned Into a Niche Business

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later Mar 8, 2022 53:39


You'll learn how their bad experience from buying a wedding ring turned into Manly BandsFor more on Manly Bands and show notes: www.shopify.com/blog/manly-bands-niche-market?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
 Tune in to learn How to figure out what differentiates you from your competitors Why you should purchase from potential competitors How do you decide what to copy from competitors what you do differently 

Secrets To Scaling Online
Ep 308: Expanding the Market of Your Life-Event Product with Stephanie Bregman of Manly Bands

Secrets To Scaling Online

Play Episode Listen Later Mar 8, 2022 22:43


If you're selling a ‘life event' product, customers may only be in the market to buy once in their life, leading to a very limited pool of potential customers. What if there was a way to expand that pool?In this Episode, Jordan sits with Stephanie Bregman of Manly Bands and talks about the innovative strategies they've implemented to not only stay relevant through the pandemic but to double their revenue year over year, becoming the largest men's wedding band company in the US.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPartnering with authentic brands gives uniqueness to your brand that nobody can replicate.Partnering gives the opportunity to reach out to different groups of people that you did not market to before.Retroactive convincing unhappy customers from other life event competitors can open up a whole new market of potential customers.If you can't figure out how to be predictable as a company, you could lose everything quickly.You should understand where your data is coming from and use it to help your consumers.If you are losing the ability to understand consumer data, look at where you are spending money and see what happens to your revenue if you remove the budget or spend more on a certain area.Predictability is essential to understand how a business operates.Having a brand story and authenticity is also important for a brand.As you scale, you need to put your employees first and make sure you provide the right resources they need to grow.Recommended Apps:Duolingohttps://www.duolingo.comCoSchedulehttps://www.coschedule.comSprout Socialhttps://www.sproutsocial.comRecommended Book: Radical Candor by Kim Scotthttps://www.radicalcandor.comhttps://chief.comToday's Guest:Stephanie Bregman is the Chief Marketing Officer of Manly Bands.Manly Bands provides men with unique and stylish wedding bands that fit their personality and budget.Connect and learn more about  Stephanie Bregman and Manly Bands here:Website: https://www.manlybands.comYouTube: https://www.youtube.com/c/ManlyBandsLinkedIn: https://www.linkedin.com/in/stephanieshapirobregmanWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Conscious Style Podcast
36) Behind the Scenes: Conscious Influencer-Brand Partnerships with Abigail Davidson of ADH Management

Conscious Style Podcast

Play Episode Listen Later Mar 1, 2022 77:20


In this episode, you are going to get a behind-the-scenes look at one element of Conscious Life & Style as a business and you'll get to meet a member of the team! My partnerships manager, Abigail Davidson, and I will be talking about all things sustainable brand and influencer (or creator) partnerships.Abigail has a boutique agency, ADH Management, where she helps conscious creators increase their income and save them time through brand partnerships management and content optimization. In this episode, Abigail is going to talk about:What the differences are between conscious creator-brand partnerships versus sort of typical or "mainstream" influencer partnerships, so to speak,Her thoughts on navigating the tough balance of trying to be a sustainable influencer,What the pros and cons are of working with small versus larger brands are,Her perspectives on gifting partnerships (i.e. when a brand wants to gift an item in exchange for something in return)And a TON of do's and don'ts for both brands and creators. Click play to dive into this conversion with Abigail!And if you know a conscious creator or a friend that owns a brand and wants to learn more about influencer marketing, share this episode with them if you think they'd get something out of it. FULL SHOW NOTES & TRANSCRIPT:https://www.consciouslifeandstyle.com/sustainable-influencer-brand-partnerships/ LINKS MENTIONED:[EBOOK] The Complete Guide to Creator Partnerships and Influencer Marketing (get 10% off with the code CONSCIOUSSTYLE)Eco-Friendly Mattress Brands guideCanva CONNECT WITH ABIGAIL AND ADH MANAGEMENT:WebsiteEmail CONNECT WITH ELIZABETH & CONSCIOUS STYLE:WebsiteInstagramPinterestYouTube SUBSCRIBE TO THE CONSCIOUS EDIThttps://www.consciouslifeandstyle.com/edit 

Behind the Music Business Podcast
Emma Harding (Music & Brand Partnership Lawyer)

Behind the Music Business Podcast

Play Episode Listen Later Feb 28, 2022 53:25


Here is yet another wonderful Uni of Hertfordshire alumni for you. Emma is an amazing music and brand partnerships lawyer who has spent time both in house at Universal records as well as part of law firm SSB working on behalf of the talent rather than the companies who sign the talent. It's always lovely to chat to Emma. She is open, honest and full of information about her profession and she is so passionate about it as well which is always a great thing. We talked about her journey to becoming a lawyer, the day to day of a lawyer in music and her specific take on the profession as well. So if you are interested in seeking a career in music law this is the episode for you. https://www.linkedin.com/in/emma-harding-9b188151/ Get in touch with me via: behindthebusinesspod@gmail.com https://www.dcmusicpublishing.co.uk https://www.instagram.com/dcmusicpublishing https://twitter.com/dannychampion

Ten Thousand Posts
[PREVIEW] The Revolution Will Not Have A Brand Partnership ft. Rachel Connolly

Ten Thousand Posts

Play Episode Listen Later Feb 25, 2022 9:17


This is a preview of a bonus episode. Listen to the full episode at: www.patreon.com/10kpostspodcast. -------- Friend of the show Rachel (@RachelConnoll14)  returns to the pod to talk about her recent Guardian piece on influencers, cynical activism and the limitations placed on protest movements when corporate-backed influencers jump on the bandwagon. We talk about how influencer marketing has changed over the past decade, to the point where it is now entrenched into the daily lives of most internet users in subtle and unexpected ways, leading to a situation where we can't really define what a 'celebrity' is anymore, abstracting what we mean by, and consider to be, "influence". -------- Read Rachel's article here: https://www.theguardian.com/commentisfree/2022/feb/09/influencers-online-social-justice-branding

Action and Ambition
Matt Bailey Pioneers The Future of Superfan Engagement and NFT Games

Action and Ambition

Play Episode Listen Later Jan 24, 2022 26:49


Welcome to another episode of The Action and Ambition Podcast! Joining us today is Matt Bailey, The Founder and CEO of GameOn. GameOn powers the biggest sports, media, and entertainment companies with the most innovative white label game technologies. It provides broadcasters, TV networks, streaming platforms, leagues, tournaments, sportsbooks, and NFT projects with white label prediction games, fantasy games, and NFT based games. Matt has had four past jobs, including Senior Director and Brand Partnership at SFX Entertainment. Tune in to learn more!

The African Excellist Podcast.
International Men's Day , DC Production Brand Partnership & Channel ATV Media - CEO Davies Chirwa

The African Excellist Podcast.

Play Episode Listen Later Nov 20, 2021 63:41


Happy International Men's Day is a global holiday celebrated annually on November 19 to recognize and celebrate the cultural, political, and socioeconomic achievements of men. The broader and ultimate aim of today is to promote basic humanitarian values, as well as awareness towards men's issues. Meet Mr. Davies Chirwa . He's an Award Winning Global Ambassador for human empowerment, Media influencer expert and a visionary of serial entrepreneurship. He is the Founder of Channel A TV/ DC Productions Media Group and a Celebrity Film Producer. His Exclusive Media Productions include the prestigious documentaries featuring President Obama, NFL Super Bowls, MTV Awards, BET Awards, U.S Soccer, NBA, Seattle Seahawks, UW Huskies Football, Seattle Sounders, We Day, AVP Volleyball, FIFA Soccer plus many more. --- Send in a voice message: https://anchor.fm/theafricanexcellistpodcast/message

The Footballco Business Podcast
Philips and PSV: The evolution of the oldest brand partnership in football with Head of Brand and Sponsorships, Guus Pennings

The Footballco Business Podcast

Play Episode Listen Later Nov 3, 2021 33:15


On this episode of The FootballCo Business Podcast we delve deep into the world of football sponsorship with Guus Pennings, Head of Brand and Sponsorship at Philips. Philips have the longest-standing brand/club partnership in world football and Guus discusses how both parties have kept that relationship fresh in an ever-changing footballing landscape. He also talks about how Philips assist PSV from a footballing perspective by exploring new technologies and why the brand made the decision to give up its long-standing shirt sponsorship deal. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from FootballCo via @Footballco on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Influence Podcast
The Anatomy of A Great Brand Partnership w/ Brittlestar

The Influence Podcast

Play Episode Listen Later Oct 26, 2021 26:35


You might know today's guest as the internet's favourite dad or better yet, Brittlestar, also known as Stewart Reynolds. Hundreds of thousands of people tune in to watch Stewart's videos every week - over 600 million views across his platforms to date! From politics, to vaccines, Black Friday deals to breaking down the meaning of WAP to parents - Stewart's wit, humour, and satirical talents have made him a staple in the influencer marketing space. On this episode, Stewart joins us to talk about the evolution of the Influencer economy, tackling major social issues through social media, the anatomy of a great brand partnership. Support the show: https://www.instagram.com/nfluenceagency/ See omnystudio.com/listener for privacy information.

The Heidi B Show
Simplifying Nutrition with Gillean Barkyoumb

The Heidi B Show

Play Episode Listen Later Oct 7, 2021 46:50


Simplifying Nutrition with Gillean Barkyoumb With all the things we balance on our plates, trying to plan for, shop, and make nutritious food can be one of the things that fall off easily.  Even those of us who love cooking and enjoy creating healthy dishes often reach for convenience because it's been one of those days.  Some of us are stuck in a rut with the same shopping lists and the same recipes because we don't have the time to look for new inspiration or plan meals in advance.  And, of course, the meals have to be healthy while also making every palette at the table happy, too!  Gillean Barkyoumb is a dietician and the founder of Millenial Nutrition and the What's for Dinner Club.  She has also partnered with a brand to support her mission helping healthy women find freedom and relief by making healthy eating convenient and simple.  Here are three reasons why you should listen to the full episode: Learn a few tips and formulas to simplify creating a balanced meal or snack on the fly.   Hear Gillean's journey from being a dietician in the corporate world to being an entrepreneurial dietician with a brand partnership.   Be inspired by how Gillean used her social media platform to land her first brand partnership.  Also, hear her secrets on creating beautiful, fun, and relatable content every week.   Resources: My first book, Relationship Ready: How I Stopped Fucking Randos and Started Cupcaking My Soulmate, is available on Amazon and Audible. Grab your copy now! Subscribe to my mailing list on my website Visit my website to learn about my coaching programs.  Connect with Gillean on Millennial Nutrition's Instagram  Check out her MIllennial Nutrition website  Sign up for the What's For Dinner membership on the website page, OR:   Text “wfdclub” to (480) 531-8604 (50% off first month promo code: HEIDI) Episode Highlights: Early Inspiration In the eighth grade, Gillean saw the impactful documentary Supersize Me. As a highschool athlete, she saw that certain foods fueled better performance or better time. She made the connection that paying attention to how different foods affect us encourages better performance in our life and relationships.  From Corporate Dietician to Entrepreneurial Dietician After receiving her Master's Degree in Nutrition, Gillean jumped into a corporate role that she loved and gave her many TV opportunities and to speak on stage.  She loved her corporate dietician job as well as the stability and predictability it seemed to offer. Gillean left her corporate position after her eighth year and after having her second daughter. When she took the leap into entrepreneurship, she chose to take on a consulting opportunity to support the transition. The Question “What's For Dinner?” is a Pain Point for So Many Even as a dietician, Gillean struggles with this!  Figuring out dinner, shopping, planning, preparing, and making sure it's healthy took hours and hours.  Making it simple and convenient was a need she had. We want to do it all and have beautiful friendships, a spiritual life, good dinners, time for yoga, family life, and pursue our dreams.  Gillean's goal is to take nutrition off our to-do list. The What's For Dinner Club and Membership It makes nutrition simple and convenient. Every Thursday, Gillean texts 4 ‘non-recipe' recipes in the form of a grocery list. There are minimal measurements, ideas to swap ingredients to suit your taste, and Gillean builds recipes to use the same ingredients to reduce wasting food or spending too much.  Each recipe is simple but always has a bit of pizazz so it doesn't feel like we're eating the same thing over and over.  Nothing over the top though! Each recipe is comes with a kid-friendly alternative and kid-tested by her best critics (her two and four year old daughters!) There are fun giveaways and loyalty prizes! Some recent crowd faves are the pasta bakes and the sweet potato beef tacos! Gillean's Tips to Simplify Healthy Eating Stick to a general eating schedule or routine.  Gillean always has breakfast, lunch, and dinner, and keeps mid morning and mid afternoon snacks optional according to how her body feels.  This eliminates decision fatigue and trying to make a choice while hangry. Automate grocery shopping with delivery or pick up!  Instacart or any grocery delivery service streamlines the search, is a massive timesaver, and nearly always delivers good quality. Gillean's dinner formula simplifies building a healthy plate a food = veggies on half the plate + protein on a quarter + starch or grain on a quarter. Her snack formula = fruit or veggie + protein or healthy fat (her snack formula posts are some of her most viewed) .  The protein or healthy fat will keep you satisfied longer. Brand Partnership with Ninja Kitchen, the Ninja Foodi Smoothie Bowl Maker and Nutrient Extractor Recently wrapped up her first contract with Ninja Kitchen Brand and starting her second one! A while back two separate friends sent her articles of Ninja Kitchen seeking their first ever Smoothie Sommelier. She submitted 2 smoothie bowl recipes, a video in which she did a smoothie tasting like a formal wine tasting.  She offered observations on the ‘legs', ‘bouquet', color, etc of the smoothie bowl.   The brilliant part of her submission that Ninja said sealed the deal was that she created an IG profile called Gillean Smoothie Bowl Sommelier in which each post featured the items she would have on a resume (inspired by Lindsey Shwartz, founder of the Powerhouse Women event) Creating Fun, Relatable, and Beautiful Content Gillean works with a virtual assistant to brainstorm, organize, and plan out her content creation and calendar. Friends, creators, and everyday life experiences inspire her content creation.  She batches her videos to streamline the process of recording her videos. Planoly is her go-to tool for managing her posts and content visually before posting. Doing her best to avoid the comparison trap is a big part of staying focussed on creation. Staying Motivated and Driven (even on the day the jar of pasta sauce explodes everywhere during a shoot) Gillean is committed to showing her daughters that they can pursue their dreams, too. She has a clear idea of what her Higher Self or Future Self is like; how she thinks, how she acts, what she has, all of her accomplishments, and who she is.  When Gillean can stay in tune with what she knows it will be like, she can be pulled along by that vision. Even if she doesn't have all the things and success of her Higher Self, yet, she can still embody her feelings and actions. How She Makes it ALL Happen “It's not like juggling, it's more like playing dodgeball.” “It takes a village”  Her incredibly supportive husband does the girls' hair, gets them ready in the morning, and uses her WFD ‘non-recipes' to make meals.  They have family that live close by that support ‘family life' and being a part of their daughters' lives.   Organization and calendar management Making time for fun which is, counterintuitively, the most productive way to spend her time to promote productivity.  When she is aligned with her fun and fulfillment and is high in her energy and vibration, successes come. Daily Non Negotiables Movement which can be exercise or walking her dog.  It's her form of meditation. She has been making time to do a 5 minute journal every morning and night for the last 7 months.  She really does it!   Advice for the Struggling, Juggling, Dodging Supermom Be fully present and spend time with them (even if it's 5 minutes).  It makes me feel like a great mom and allows me to be fully present in other areas of life.   Instagram inspiration:  “You're kid will never say that they had a bad day.  Instead, they will say ‘come play with me'.”   About Gillean Gillean Barkyoumb is a certified dietician that knew this was the path for her since 8th grade.  After seeing the documentary Supersize Me, she not only saw that our diet not only impacts our health and physical condition, but, also, our relationships, moods and attitudes, and overall well being.  As an athlete in high school, she made the connection between food and athletic performance.  Gillean's early experiences stuck with her and cultivated her interest in what food does for us and how it fuels our body.  She received her Master's Degree in Nutrition and went into a corporate dietician position that she loved and got a ton of experience including TV and speaking on stage.   After eight years in the corporate world and the birth of her second daughter, Gillean was offered a consulting opportunity that gave her the space to take the leap into being an entrepreneurial dietician.  She creates beautiful, fun, and incredibly relatable content on her growing social media platforms, offers a What's For Dinner Club membership, and is taking on brand partnerships.   Enjoy the Podcast? If you enjoyed today's episode of The Heidi B Show, then hit subscribe, and share it with your friends! Post a review and share it! If you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this episode with your womenpreneur family and friends, so they can get closer to owning their power and upgrading their life. Have any questions? You can contact me through email (heidi@heidibcoaching.com) or find me on Instagram or Facebook. Thanks for listening! For more updates and episodes, visit my website. You may also tune in on Google Podcasts, Apple Podcasts, or Spotify. To pursuing our passions and building our business, Heidi B

Coins and Connections w/Cinquanta Cox-Smith
S6 : E10 Life Update + Rollercoaster Emotions of Business

Coins and Connections w/Cinquanta Cox-Smith

Play Episode Listen Later Sep 10, 2021 21:01


S6 : E10 Life Update + Rollercoaster Emotions of Business In this episode, I talk about a lot of changes that has happened in my business. So good, some bad, and some surprising. I talk about my achievements with the Podcast, and my YouTube channel. How I've secured some major Brand Partnership. I wanted to make sure I gave everyone their flowers in this episode as well. So I mentioned some of my good friends and subscribers who have helped me along the way. I don't dwell in failure and I hope you can find some hope and inspiration from the things that took me on a rollercoaster ride this season. Podcast & Video Editing Software Descript : descript.com?lmref=vhoeNA Printful Blog: https://www.printful.com/blog/how-to-overcome-a-sales-slump/ Sign Up for Gooten: https://www.gooten.com/ AMSE : https://amseagency.com/ Faire : https://coinsandconnections.faire.com || https://www.faire.com/ Spouse.ly : https://spouse-ly.com/ StarterStory : https://www.starterstory.com/ Elonwick Candle Co : https://elonwick.com/ Nick Eden YouTube & Podcast : https://www.youtube.com/user/Stepchylde ......................................................................................................................................................... Book A Call : www.calendly.com/cinquanta Sign Up With Printful : bit.ly/PrintfulCC Coins And Connections | Books, Business and Bullshit. Learn, Listen and take away Lessons from an ultimate Side Hustler and Business Motivator. Cinquanta is an Author and Entrepreneur that takes you on a journey of discovery, real life situations, interviews, educational content and the most important part is She teaches you how to snatch some coins right from your home and in your spare time. Subscribe & Share ‼️ Love You More Than I Love This Podcast! SHOW NOTES : http://cinquantacoxsmith.com/s6-e10-life-update-rollercoaster-of-emotions-in-business/ Podcast & Video Editing Software Descript : descript.com?lmref=vhoeNA Creative Fabrica : https://www.creativefabrica.com/ref/413424/ Book Bolt : https://bookbolt.io/209.html IG: instagram.com/cinquantacoxsmith Twitter : twitter.com/smileyquanta_ Snapchat : smileyquanta Facebook : Cinquanta Cox-Smith www.facebook.com/cinquantacoxsmith Pinterest : Smileyquanta www.cinquantacoxsmith.com www.coinsandconnections.com Email : hello@coinsandconnections.com Courses: www.gumroad.com/cinquantacoxsmith Check out my YouTube Channel Here: www.youtube.com/smileyquanta Want to learn how to self-publish your own book? Order my new Book How To Self-Publish Under $100 Here: http://amzn.to/2cgLu62 Audio Program ©2021 – Coins And Connections, LLC. – All Rights Reserved – No reproduction or use of this content is permitted without the express written consent of Coins And Connections, LLC. Sponsorships: on for this episode --- Send in a voice message: https://anchor.fm/coinsandconnections/message

#CreatorSpaces
Master The Art of Brand Partnership with Justin Moore

#CreatorSpaces

Play Episode Listen Later Sep 8, 2021 14:41 Transcription Available


Justin Moore is the founder of https://twitter.com/creatorwizard (@creatorwizard) & CEO https://twitter.com/TrendingFamily (@TrendingFamily). In today's episode, we talked about everything brand deals: The future of brand partnerships How to get stable monthly revenue from brand deals Why helping others is the best way to grow your audience Subscribe to his newsletter https://withkoji.com/@creatorwizard (Creator Wizard) to get brand deal intel every week

The Blogger Brunch Podcast
How Long-Form Content can TRIPLE your brand partnership revenue!

The Blogger Brunch Podcast

Play Episode Listen Later Jul 28, 2021 21:29


Three BIG reasons why you should be producing long-form content to accompany your social content AND how to use it to TRIPLE your brand partnership revenue!   If you enjoy this episode, leave a review or screenshot this episode and tag @thebloggerbrunch @rhondajenkins on IG Stories to share with other women in the blogosphere!   FloDesk 50% off code: https://flodesk.com/c/THEBLOGGERBRUNCH   Join our Blog to Biz 5 Day Free e-course: https://bit.ly/3pm6A5d   Find show notes and more resources at thebloggerbrunch.com.

TicketManager All Access Interview Series
Listen Up: Audacy Makes the Case for Audio as a Brand Partnership Platform

TicketManager All Access Interview Series

Play Episode Listen Later Jul 28, 2021 23:05


Jim McCloud, Executive Vice President, National Partnerships for Audacy, Inc. discusses the role of audio platforms in the digital age, including how the inclusion of sports betting and podcasting can provide compelling opportunities for listeners, as well as for rights holder and brand partners. For more information on the TicketManager Partner Summit, click here.

More Money Friday
Understanding Brand Partnership

More Money Friday

Play Episode Listen Later Jun 4, 2021 62:53


Today we will be discussing how to get brand partnership, when you should start looking for them and how to negotiate them. Our special guest is Alaina Reid she the co- founder of Enjoilux. They created the sort hair runway and partnered with brands such as Simon Malls, Palmers and many more. They have also been featured on Fox 5 Philly --- Support this podcast: https://podcasters.spotify.com/pod/show/therealmrmarcelle/support

Thought Bubble With J
The How TOs Pursuing your Passion & Building a Creative Brand

Thought Bubble With J

Play Episode Listen Later Apr 21, 2021 75:46


The much-awaited long overdue interview every artist/creative needs. 75 minutes of creative chat about Brand Partnership, Growing your brand, and hustling day and night as a creative entrepreneur. Grab your notes and paired them with coffee or tea. Sit with us. It'll be a while but I assure you it's worth it. Raw. Insightful. Bilingual and Honest conversations with 2 of PH's Princeton Ambassadors. Listen as we challenge some of the myths and common misconceptions of side hustling. In between restroom breaks, thunderstorms, and unstable internet connections; listen and watch us chat about our aspirations as creative entrepreneurs and what's up ahead for these two (2 ) talented artists. Find them and sign up for their SkillShare classes Instagram : @bytinb Instagram : @sincerelyyen Screenshot this episode and send it to 3 friends. Tag me @thoughtbubblewith and use #convoswithj to be part of the conversation. Love the show? Head over to Apple Podcast. Look for Thought Bubble with J and leave a star/review. You will make this little podcast gal happy. Spotify : Thought Bubble with J Instagram: https://www.instagram.com/thoughtbubblewithj

That's Showbiz, Baby!
Brand Partnership Basics

That's Showbiz, Baby!

Play Episode Listen Later Mar 23, 2021 25:53


Join Sophie and Sophia in taking a look at the Billboard Hot 100 Charts and go over the basics of brand partnerships including pros, cons, risks, and historical brand deal successes and failures. Follow us on Instagram! @sophia.productions That's Showbiz, Baby! Spotify Playlist- https://open.spotify.com/playlist/1PFJ3GBYFq91PPyc3Oc8aL?si=FZ6WxIitSJeEd6JeeL87wg Intro and Outro music by Computer Monkey Podcast Transcript: www.showbizbabypodcast.com

Big brand partnerships and securing international sales with Founder of Hawthorn Handmade, Stephanie Carswell #S2E1

"5 Things I Know Now" A Dorset Growth Hub Podcast

Play Episode Listen Later Feb 2, 2021 41:02


Welcome to the start of Series 2 of the Dorset Growth Hub podcast! Joining us to kick off the series is Stephanie Carswell, Founder and Creative Director of Hawthorn Handmade, whose offering of embroidery kits has found domestic and international success, particularly within the last year as their sales flew! Stephanie shares the high points and valuable lessons from her journey building a team which has grown to accommodate Hawthorn Handmade's increasing demand. From ensuring authentic marketing material on social media and standing out on Etsy, to partnering with giant brands like John Lewis and negotiating the best deal with suppliers, this episode kickstarts our Sales and Marketing month with a variety of tips to upgrade your marketing strategies. This episode of the Dorset Growth Hub podcast covers:Partnering with large brands as an SMENegotiating with suppliers to reach the best deal for allMaintaining authenticity in marketing materialOvercoming fear of marketing yourself on social mediaBenefits of delegating more responsibility to your teamThe impressive jump to selling overseasVarious methods of getting your products in front of peopleJoin our supporting events at: https://www.dorsetgrowthhub.co.uk/podcast

ACMN CONVERSATIONS
Australia's Leading Brand Partnership Marketer, our very own, Claire Boulton

ACMN CONVERSATIONS

Play Episode Listen Later Jan 24, 2021 12:16


Lyndell Pond speaks with ACMN's Tourism Marketing & Promotions Manager, Claire Boulton. We let you in on some trade secrets behind powerful partnerships.  The ACMN podcast is proudly supported by Stellar Entertainment – www.stellargroup.com Claire Boulton Contact Details: Email - claire@acmn.com.au Web Addresses - acmn.com.au, comefromaway.com.au, magicmikelive.com.au, moulinrougemusical.com See omnystudio.com/listener for privacy information.

TicketManager All Access Interview Series
How Danone is Building a Brand Partnership Strategy from the Ground Up

TicketManager All Access Interview Series

Play Episode Listen Later Nov 18, 2020 24:03


Kieran Foley, Head of Partnerships, Brand & Strategy for Danone North America, shares the world's largest public benefit corporation's fresh take on sponsorship—including its objectives and what benefits it is looking for—and offers advice on how marketers and rights holders can ensure fair market value for both parties.For more information on the TicketManager Partner Summit, click here.

Mallama Presents Take Care Podcast
EP. 11 Michael Waas - How a Recycling company works with brands to turn garbage into new products

Mallama Presents Take Care Podcast

Play Episode Listen Later Sep 18, 2020 23:25


EP. 11 Michael Waas - How a Recycling company works with brands to turn garbage into new products | Brought to you by Mallama Enjoy this interview with the Change Maker, Michael Waas, VP of Brand Partnerships at Terracycle. He is one of the most sought after leaders in the sustainability movement who's worked with some of the biggest brands in the world, including P&G & more! Who is Michael Waas? Michael is currently the Global Vice President of TerraCycle, Inc. for Brand Partnership. He joined TerraCycle, Inc. in 2008 to support one of the company's first national recycling partnerships, and has since played a key role in leading the expansion of TerraCycle's Brand Partnership platform globally. Prior to joining TerraCycle, Inc., Michael earned a B.S. in Political Science, History, and Music, and a M.A. in Political Science from Central Michigan University. Connect with Michael Waas Twitter: @mdws Sign up for Rish's email newsletter (“Take Care Newsletter”) at Mallama.com/Newsletter This episode is brought to you by Mallama Skincare! Mallama is a brand-new Men's Skincare brand that is Eco-Conscious, All Natural, and Cruelty-Free. Your skin will look so good after using Mallama. It's also Paraben-free, Sulfate-free, Vegan friendly, Talc-Free, and Alcohol-Free. And it's Amazing! It comes in your favorite, traditional skincare products like Cleansers, Moisturizer, Toners, Serums, and Scrubs. Our listeners—that's you—get free shipping and a 100% happiness guarantee when you visit Mallama.com and use code TAKECARE20. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. For show notes and past guests, please visit Mallama.com/Podcast Follow Mallama Skincare Twitter: @MallamaSkincare Instagram: @Mallamaskincare Facebook: FB.com/Mallamaskincare Youtube: Youtube.com/Mallamaskincare --- Send in a voice message: https://podcasters.spotify.com/pod/show/takecare/message

College Esports QuickTake
GenG's Jordan Sherman on Worlds, College Esports and Brand Partnership

College Esports QuickTake

Play Episode Listen Later Sep 18, 2020 40:35


GenG's Head of Revenue Operations Jordan Sherman joins the show to talk about GenG qualifying for Worlds, the organizations focus on diversity and GenG's work in colleges. If you enjoyed the podcast, please rate and subscribe, it helps us out a ton! New episodes Monday through Friday. For daily news hits on everything in the wider esports industry, check out the Esports Minute. (https://www.esportstopstories.com/) For more in-depth news check out our feature show the Esportz Network Podcast The Esports Network Podcast (https://www.esportznetworkpodcast.com/). Follow Mitch on Twitter @Mitch_Reames (https://twitter.com/Mitch_Reames) Follow Esportz Network on Twitter (https://twitter.com/EsportzNetwork), Instagram (https://www.instagram.com/esportznetwork/), and Facebook (https://www.facebook.com/EsportzNetwork) @EsportzNetwork Or visit our website esportznetwork.com (https://www.esportznetwork.com/) for updates on what's to come!

Podcast Ally
EP04: The Evolution of a Brand Partnership with Tara McMullin of the What Works podcast

Podcast Ally

Play Episode Listen Later Sep 8, 2020 47:45


When podcasters decide to monetize their shows, usually they opt between advertising or community support models.   Brand partnership is the road less traveled, but working with an established company who can support the podcast financially, provide production assistance and promote your content could be a dream-come-true for a podcaster looking for more stability and to grow their own platform.   Today, on Podcast Ally, we're exploring the question of what it's like to partner up with an established company to produce your podcast with the help of Tara McMullin.   Tara originally launched the What Works podcast under the name Profit.Power.Pursuit in partnership with CreativeLive. She joined me to talk about how she pitched the idea of a podcast to CreativeLive, her experiences working with them, and why she ultimately decided to become an independent podcaster.   Tara shares the nuts-and-bolts on: How she approached CreativeLive with the idea of starting a podcast together Her advice for finding a brand to partner with The major benefits of co-producing a podcast with the help of an established company Why Tara decided to end the partnership with CreativeLive, and how she approached them to ask for full control of the podcast How she managed the transition to indie podcaster The  way she plans content themes for What Works Why Tara believes you should consider your podcast a product you're providing to customers How she developed her own skills as a podcast host and producer   Please check out What Works at www.explorewhatworks.com or wherever you listen to podcasts!   I also highly recommend Tara's podcast production company, Yellow House Media, for anyone who wants help with their own content strategy.

By Association
Ian McGibbon | Head of Brand Partnerships at BOSE - Summer Special

By Association

Play Episode Listen Later Aug 11, 2020 68:26


Ian McGibbon is a brand leader who has travelled the world to grow his knowledge of building and activating brands with consumers globally. He has travelled from Australia to Dubai, then spending a few years in The Netherlands, and finally settling in the Alsace region in France. It is here where we record a special edition of By Association, sitting by the pool to take an hour out to talk about his career and how brand partnerships are important to growth. In this episode we open up a bottle of Wolfberger Crémant d'Alsace Rosé, a house we visited just days before we recorded the podcast and understand what it means to be Head of Brand Partnership at BOSE. He shares the importance of the current partnership between BOSE and the Mercedes F1 team and how he measures success. We also talk about other examples of what brand partnerships are, from supporting an audio project with citizenM, to being present at the MTV awards. What is apparent in the talk is the change the world of brand marketing is going through, especially with the rise of online and social media. Join us as we understand what it takes to activate a brand outside of its sales locations, and the journey Ian took from Australia working at Westfield, to traveling the world growing one of the biggest brands in audio technology!

The Pharma Marketing Podcast
Stephanie Berez on Marketing and Finding your Undeniability

The Pharma Marketing Podcast

Play Episode Listen Later Jul 24, 2020 37:25


Undeniability is the art of crafting something so unique that it can only be attributed to your brand.  It is so desired that your consumers are magnetically drawn to it.  It is so fulfilling that they can't help but come back for more. In this episode Stephanie bring her years of consumer package goods (CPG) experienced to our audience and addresses key questions in every marketer's mind today such as: What does it mean to be consumer-centric in marketing communications?   What are some of the core elements of what makes for a good Brand Partnership? What advice do you have for Brands that are focused on launching a brand in the age of COVID-19?  How is the role of Sales and role of Marketing evolving? How should we think about technology and new marketing tactics?  and my favorite, how should marketers think in terms of measurement and KPIs?

The Social Sunshine Podcast
Social Sunshine Ep19 - Behind the Scenes of a Brand Partnership

The Social Sunshine Podcast

Play Episode Listen Later Mar 16, 2020 73:47


Erin Segreto, Managing Editor of CathedralsAndCafes.com, talks about the difference between gifted and paid brand partnerships and how to know when you should raise your rates as a blogger or influencer.  Learn what kind of work actually goes into a brand partnership so that you are well prepared and ready to start working.  Plus there are tons of other valuable nuggets all along the way. Find Erin at... www.CathedralsAndCafes.com and on social @CathedralsAndCafes Try Canva Pro... www.SocialSunshinePodcast.com/TryCanvaPro