Podcasts about brad ross

Around this time every year, dozens of parents of high school prospects ask IL's Terry Foy some version of the question, "How does recruiting work?" In an effort to round out that answer, he's interviewing a series of DI men's lacrosse coaches about their process, continuing with Denver coach Brad Ross. Now in his second fall since taking over for Bill Tierney, Brown relates his experience of getting recruited to Denver, how the program built a roster based on three Cs — Colorado, Canada and California — how he evaluates box players' projection to field lacrosse and wonders what recruiting will be like as the game expands farther internationally.

Around this time every year, dozens of parents of high school prospects ask IL's Terry Foy some version of the question, "How does recruiting work?" In an effort to round out that answer, he's interviewing a series of DI men's lacrosse coaches about their process, continuing with Bryant coach Brad Ross. As one of the youngest coaches to be featured in this podcast series and entering his third season as the Bulldogs' head coach, the conversation examines what Ross learned about recruiting at each stop: as a player at Duke, as an assistant at Brown, Bryant, Ohio State and Navy and how he has aggregated all of that into his approach as the head man in Smithfield.

Ex-City of Toronto/TTC Communicator Brad Ross talks about putting out a shingle and opening up his own firm, collaborating with Seth Rogen on TTC public service announcements, the most grievous cases of poor TTC rider etiquette [fornication! toenail clippers!], his adventures working under various Mayors [Lastman/Miller/Ford/Tory] and TTC Heads [Webster/Byford/Upfold/Leary], and why we have it much better with the TTC than we think we do! For his Substack Hot Takes and everything else Brad Ross, please visit https://www.bradross.ca/ TORONTO LEGENDS is hosted by Andrew Applebaum at andrew.applebaum@gmail.com All episodes available at https://www.torontolegends.ca/episodes/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to episode 140 of Sports Management Podcast. Brad Ross is the VP Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. Brad started at Coca-Cola in 2007. He moved to Google for two years between 2019 and 2021 and then boomeranged back to Coca-Cola. He is born and raised in South Africa, but is currently living in Atlanta, where Coca-Cola has its global headquarters. Sport has always been a fundamental part of his life and shaped many foundational memories for him growing up. In this episode we spoke about: Why Marketing is a team sport Coca-Cola's 100 year partnership with IOC Their new partnership with the International Cricket Council, ICC How Coca-Cola prepares for Paris24, FIFA World Cup 2026, LA28 and more How his upbringing in South Africa shaped him Africa as a sport continent on the rise Brad's memories from FIFA World Cup 2010 in South Africa And much more! WATCH ON YOUTUBE: https://youtu.be/7h_vaj9rTsQ  Timestamps: 00:00 Intro 01:41 Marketing Is a Team Sport  02:25 Sports Marketing and Partnerships at Coca-Cola  05:32 Paris 2024 Olympic and Paralympic Games  13:35 2010 FIFA World Cup in South Africa 16:47 Brad's Upbringing In South Africa  17:51 Africa's Potential with Sports  21:10 FIFA World Cup 2026  24:43 Working Multiple Mega Events Simultaneously 27:09 Partnership With International Cricket Council  28:19 Ideal Length of a Partnership  30:34 How Brad's Interest For Sport Started  34:05 Learnings From Sport to Business 37:46 Coca-Cola Is a Great Place to Work  40:51 Bumps On The Road  42:42 Brad's Best Advice  44:12 Outro _____________________________________________________________ Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube Sign up for the newsletter! www.sportsmanagementpodcast.com

This week, we're pumped to have communications veteran Brad Ross join the pod. Brad was the communications face of the Toronto Transit Commission for a decade and then the Chief Communications Officer for the City of Toronto. He's recently started his own communications business and he joined us this week to chop up stories including MLSE's security snafu, Shane Gillis hosting SNL, the NHLer cut by the Arizona Coyotes following a troubling social media post, Google's woke AI platform, a workplace podcaster who got into hot water and more. 

1) Sherif Foda, Criminal lawyer discusses 5 World Junior hockey members expected to be charged with sexual assault (:20-4:54) 2) Brad Ross, former TTC and City of Toronto spokesperson discusses Edmonton City Hall shooting suspect (4:59-10:40) 3) Jamie Sarkonak, writer with the National Post discusses Trans affirming toolkit telling teachers to put ideology above biology (10:46-18:02) 4) Warren Kinsella, CEO of Daisy Group crisis communications firm discusses Liberal MP calls for leadership review of Justin Trudeau (18:10-23:36) 4) Stephen Blais, Liberal MPP, discusses the outcome of allowing Politicians to investigate politicians as the Ford government readies law to punish politicians who harass staff ( 23:43-33:50)

1) Sherif Foda, Criminal lawyer discusses 5 World Junior hockey members expected to be charged with sexual assault (:20-4:54) 2) Brad Ross, former TTC and City of Toronto spokesperson discusses Edmonton City Hall shooting suspect (4:59-10:40) 3) Jamie Sarkonak, writer with the National Post discusses Trans affirming toolkit telling teachers to put ideology above biology (10:46-18:02) 4) Warren Kinsella, CEO of Daisy Group crisis communications firm discusses Liberal MP calls for leadership review of Justin Trudeau (18:10-23:36) 4) Stephen Blais, Liberal MPP, discusses the outcome of allowing Politicians to investigate politicians as the Ford government readies law to punish politicians who harass staff ( 23:43-33:50)

Bryant University coach Brad Ross is the guest,. He took the helm of the team in 2022. An associate head coach at Bryant for four years (2011-2014), Ross returned to the school after spending the last three years at Navy. In 2023 he earned NEILA Coach of the Year honors after leading the Bulldogs to a 12-5 record, an America East Championship and an NCAA Tournament appearance. 

Her cells allowed researchers to develop vaccines for polio, the coronavirus, and treatments for disease including cancer, Parkinson

This episode is part of our ongoing series dedicated to the 2023 FIFA Women's World Cup Australia & New Zealand. The series will cover the on-pitch and off-pitch discussions, topics and events during the Women's World Cup.  In this episode, VP of Sports & Entertainment Marketing and Partnerships at the Coca-Cola Company, Brad Ross, joins Shon and Jabu to provide insight into Coca-Cola's long-standing partnership with FIFA, the key initiatives that Coca-Cola has undertaken to promote and develop women's sport and how Coca-Cola approaches its marketing and activations at the FIFA Women's World Cup. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify.

On the heels of the NCAA Tournament Selection Show, IL's Terry Foy talks to Committee Chair and Denver Associate AD Brandon Macneill about the choices that created the field, Pioneer coach Bill Tierney on the final season of his distinguished career coming to an end, Duke coach John Danowski on making it back to the Dance after missing out last year, Michigan coach Kevin Conry on his team's magical week, Bryant coach Brad Ross on picking up where his predecessor left off, Hopkins coach Pete Milliman on his program taking the next step back to "where it belongs" and Yale coach Andy Shay on the emotions of being the last team in off the bubble.

Last week brought impressive crowds, close games, unprecedented gamesmanship and dramatic controversy. With three more Top 10 tilts and first place on the line in several conference matchups, what will this weekend hold in store for college lacrosse fans? One of those first-place battles will take place in the America East, where 4-0 Bryant will travel to Vermont to take on the undefeated Catamounts. D-Fly & Dixie talk to first-year Bryant head coach, Brad Ross, ahead of that giant America East game. They discuss Ross' first year in Smithfield, the importance of quality people, the Pressler/Danowski coaching tree, what he looks for in Bryant recruits, lessons learned from his time at Duke, the Bulldog team leaders, what makes his offense go, the joys of parenthood and much more.  WEEKEND PREVIEWS Three Top 10 matchups. UVa vs. Duke Part Two. First place on the line in several league matchups. SATURDAY's Top Matchups No. 6 Cornell (8-2) at No. 7 Army (9-1), noon No. 2 Virginia (7-2, 1-1 ACC) at No. 3 Duke (10-2, 3-1), 1 p.m. No. 18 Ohio State (5-6, 1-2 B1G) at No. 7 Johns Hopkins (9-4, 2-1), 2 p.m. Bryant (8-2, 4-0 America East) at Vermont (6-4, 4-0), 3:30 p.m. No. 11 North Carolina (7-3, 1-1 ACC) at No. 17 Syracuse (7-5, 0-3), 4 p.m. SUNDAY's Top Matchups No. 5 Penn State (7-3, 2-1 B1G) at No. 15 Michigan (5-5, 1-2), 6 p.m. No. 4 Maryland (7-3, 2-1 B1G) at No. 9 Rutgers (8-3, 1-2), 7 p.m. Give & Go In a Deep Dish-inspired Give & Go, the fellas discuss pizza, including what pizza toppings are All Balls and which ones are JV.

Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships for The Coca-Cola Company takes a deep dive into the sponsorship leader's strategy, execution and measurement of its worldwide partnerships, including sponsorship's role in a complex organization, the impact of technology and negotiating flexibility into long-term deals.For more information on the TicketManager Partner Summit, click here.

In this podcast, Jamie talks to another new NCAA Division I head coach. This time it's Bryant's Brad Ross. They talk about his lacrosse journey and all the coaches he's worked for and what he's learned from each of them, how he's creating a player-led program, player development and what fundamentals are non-negotiable. They also discuss the importance of shot selection, his emphasis on assisted goals, deception, understanding coverages, 2 man game, shooting, and who Bryant will be defensively this year. They also discuss recruiting and how he evaluates players.

The Saturday edition of the Best of Fight Back, from the week that was, with Jane Brown Interviews with: - The Zoomer Squad with Darrell Bricker, David Cravit, and Bill VanGorder on the deadly fallout of the Omicron wave - Richard Paquette and Dr. Enid Stiles on the rise of pets in shelters following the pandemic - Brad Ross and Balpreet Singh on the city's lack of accommodation for Sikh employees - Duncan Dee on Air Canada's very bad week - And the best calls of the week!

Libby Znaimer is joined by Charles Sousa, The former minister of finance for Ontario and MPP for Mississauga South, Hugh Segal, who served as Chief of Staff to Bill Davis, Ontario's 18th Premier and was a Senator of Canada and Howard Hampton, former leader of the Ontario NDP. In not so surprising news, Air Canada ranked number one for worst airline in North America when it comes to flight delays. WestJet came in second. And, Libby wants to know: is there any ministerial responsibility left in this country?The Federal Minister of Transportation keeps pointing the finger of blame elsewhere. First, it was on the passengers. Now, on the airlines even though the airlines certainly deserve some level of blame. And, late last week Air Canada announced that it is cutting back summer flights by 15 percent. Is that really going to solve the congestion problem at Pearson and elsewhere? We also have the ongoing Conservative leadership race to talk about. What's the latest in a race that has seen candidates constantly sniping at each other over membership sign-ups and more? ---- SIKH SECURITY GUARDS FOR THE CITY FIRED OVER SHAVING REQUIREMENTS

On this episode, Tom and Travis answer some "pressing questions" entering Week 3 of the Premier Lacrosse League season on Long Island. Cannons goalie Nick Marrocco joins the show to discuss the team's start to the season and what it's like playing on the same team as legends like Brodie Merrill & Lyle Thompson (21:50). Travis & Tom then discuss some of the new college coaching hires as they're joined by new Bryant head coach Brad Ross (42:22). He discusses his return to Bryant, and what he's learned from some of the coaches he's worked with in the past. Finally, they preview the deciding Game 3 of the NLL Finals, Travis and Tom each pick who they think will win between the Buffalo Bandits & Colorado Mammoth (53:34).

Today is the day we have all been waiting for. Candy Digital has released its 2022 MLB Leadoff Series NFT's and we are here to talk our buying stories while opening our packs to see what we have lucked into. We are also joined by Brad Ross of Underground Case Breaks who purchased his very first Candy Digital pack today.

Libby Znaimer is joined by David Cravit, Vice President of Zoomer Media and Chief Membership Officer at CARP, Peter Muggeridge, Senior Editor of Zoomer Magazine and Bill VanGorder, Chief Operating Officer and Chief Policy Officer of CARP. The federal Canadian government has issued an international travel advisory for some time now but despite this Canadians are still traveling. According to Statistics Canada, more than 742,400 residents travelled outside the country during the month of December in 2021. Meanwhile, we are learning that more Zoomers are delaying their retirement According to the 2021 Fidelity Retirement Report. ---- SOME NEIGHBOURHOODS IN TORONTO ARE FACING GARBAGE COLLECTION DELAYS Libby Znaimer is joined by Brad Ross, the City of Toronto's Chief spokesperson. In the news: some neighbourhoods in Toronto are facing garbage collection delays. So, why is this happening? According to the City of Toronto's Chief spokesperson, Brad Ross, "it has a lot to do

Jane Brown is filling in for Libby Znaimer today. She is joined by Jan De Silva, CEO and President of the Toronto Board of Trade. Today, a set of restrictions imposed by the Ford government to curb the spread of Omicron have come into effect. When it comes to social gatherings, you can now only meet up with a total of 5 people in an indoor setting and 10 in an outdoor setting. Weddings, funerals and other types of ceremonies will be limited to 50 percent capacity as will shopping malls and retail settings. Indoor dining at restaurants will no longer be permitted. Schools, we also know, have now shifted to virtual learning until at least Jan. 17 and hospitals have been instructed to pause non-urgent surgeries to relieve hospitals of capacity as COVID-19 cases continue to surge. Jan and the Toronto Region Board of Trade don't think that the Ford government is doing enough. She dives deeper into the kinds of supports and pandemic response she'd like to see on behalf of businesses feeling the impacts of closing once again. ---- CITY OF TORONTO PLANS FOR "WORST CASE SCENARIO" AND THIS COULD IMPACT SERVICES Jane Brown is joined by Brad Ross, Toronto's Chief Communications Officer. How much can we expect our city-run services to be cut back during this phase of the pandemic? The City of Toronto is planning for a "worst case scenario" in the event that as many as 50 to 60 percent of front line city staff must call in sick for COVID-19 related reasons. Brad Ross details the kinds of services that will experience changes and what you need to know as a local resident. ---- ONTARIO COURT'S "UNPRECEDENTED" DECISION FOR FLIGHT 752 VICTIMS Jane Brown is joined by Mark Arnold, Civil Litigation Lawyer, Gardiner Miller Arnold LLP. This week,

Sometimes life gives us a wake up call and we see things differently afterward. For Brad Ross, it's happened several times and each time, his life and the lessons he's learned from these events have molded him into who he is today. Join us this week as we discuss the art of seeing life through the perspective of learning and ceasing the day.   Brad's experiences will leave you inspired to live life more fully and in a way that will leave a wonderful legacy. Brad is the Managing Director for the largest commercial real estate firm in the State of Utah. He is the proud father of 2 boys and 2 girls. He is an optimist and positive about life and our chance to cease the day. As Brad's Father George would say "Make it a Great Day"Kirk Chugg and Cory Moore 

Two weeks ago hundreds of police officers and parapolice descended upon Trinity Bellwoods park in Toronto to violently evict the residents living there, displacing people from their homes and severing communities. Toronto has been cruel and brutal to the people living in this city. The austerity measures put in place using the pandemic as an excuse for imposing cruelty will not suddenly dissipate after the pandemic “ends.” It is important to note how the pandemic continues to ravage other places in the world. Many are under the illusion that it is near the end because of the inequitable global vaccine rollout and apartheid. While companies thrived, many have died. This episode was done in collaboration with the Encampment Support Network (ESN) in Toronto. We worked with Charlotte, an outreach volunteer with ESN. We discussed the evictions at Lamport Stadium that took place in May which involved a bulldozer to forcibly remove residents. Throughout the pandemic Encampment Support Network Toronto has provided help for people in encampment sites. Right now in the city, there is increasing pressure to re-open, and we must reckon with what reopening and “back to normal” means for those most disenfranchised. Public officials informed the “general public” to socially distance, while at the same time pushing unhoused people to live in crowded shelters and shelter hotels where the virus was spreading and killing. There are a number of obscene contradictions like this that reveal how people in power intentionally make others live in deplorable conditions to die.The lives of unhoused people do not matter to Mayor John Tory and downtown City Councillor Joe Cressy. Although many have known this for far too long, it has again become blatantly obvious this week. Who we let live and who we let die speaks volumes about our society and cities. Depredation and violence by capitalists and the governments that back them were fully demonstrated viscerally throughout the pandemic and should not be surprising. The pandemic again brought this out revealing sores in the underbelly of Toronto brought about by austerity measures. Entire populations are subjected to death and disease by choice. Laid bare by the pandemic are the conditions which have always existed for those marginalized by the state. Capitalism is functioning as it should be, and the pandemic has only accelerated its efficiency. The proliferation of narratives by people like high-ranking public servant Brad Ross claiming the park was “dirty” continues to push the selective disposal of human beings. They want you to imagine that people who live in encampments are unclean but also disposable; not worthy of public space or full lives.  As Zoë Dodd posted, “people are not garbage.”As Dodd and many others have pointed out these were people's homes. Dodd also reminds us how violence is a spectacle and more specifically how words like “safety” are weaponized against those who are cash poor. Parks are public spaces and necessary. Parks are a space of life, however, the City appears to only want some to enjoy parks while others must be dispossessed of public space. As Alex V. Green reminds us, parks are a site and space for so much life. The violent clearing events at Trinity Bellwoods serve as a harbinger. Austerity and privatization are in full effect as the means with exterminism as the goal. It is reasonable to expect that the new austerity and security measures are here to stay “post” pandemic. The city attempted media rehabilitation after images of the full force of their violence turned public opinion against their immorality,  claiming there were public health issues and that people in the encampment were offered housing. This is false: only one individual was offered housing. It is important that we cut to the truth and do not cast doubt on the City of Toronto's violence and injustice by their spin and narratives. This episode highlights how encampments are an alternative for so many and the reasons behind that. It also speaks to the work Encampment Support Network Toronto is doing. This episode discusses the tactics deployed by the city, police, and para-police. It also highlights how people can and do care for each other.In these moments, it is also vital to connect our discontents. We will continue to bear witness to evictions and mutations of evictions. It is necessary that we understand the global nature of clearing people. There is creative destruction in so many urban environments, but also an urbanization that has cultivated a specific desire for a specific class of citizen that the nation desires. Here, it is the rich who are desirable. It is impossible for low-income and marginalized populations to live in cities or centers of cities. Pulling from Henri Lefebvre, it is a necessity to think about who has the right to the city, the right to everything urban life offers. We deserve cities that offer life to all residents. These discontents should never neglect this struggle globally. Presently in Silwan village in East Jerusalem, thousands of Palestinians are losing their homes and even being forced to destroy their own homes. Capitalism, white supremacy, and fascism yield a massive graveyard. Criminalizing poverty is a war on people. The war on drugs is a war on people. Only through connecting our oppressions will we move forward. We do all owe each other so much, and so many deserve so much better.This is a free episode, but we hope people who are able to consider donating to groups in the mutual aid section of the shownotes. We also hope people support Idle No More, other Indigenous organizations, movements, and people in their calls to #CancelCanadaDay. You can learn more here. Habibti Please is proud to be part of the Harbinger Media Network, this episode was graciously edited by executive director Andre Goulet. The Harbinger Media Network is working towards building a left media ecosystem in Canada and we urge you to check it out if that's your thing! We are also grateful to partner with Canadian Dimension.Mutual Aid & Community Support:Although this episode is not paywalled we would deeply appreciate it if people would share or give (if able to do so) to any of the causes or groups listed below. The Encampment Support Network Toronto (ESN)  is an ad-hoc, volunteer-run network supporting people living in encampments in 6 locations throughout Toronto. This includes ESN Parkdale, ESN Trinity Bellwoods, ESN Scadding Court, ESN Moss Park, ESN LNP, and ESN Cherry Beach. We advocate for better conditions in encampments, report on city conditions and activity in encampments, and advocate for long-term permanent housing for people in their communities of choice. ESN also collects and compiles feedback from residents to support our advocacy efforts and continues to pressure the city to develop real solutions to the housing crisis. The only way to provide effective support and find solutions is by listening to and centring the needs of people experiencing homelessness.You can support their work here. website:https://www.encampmentsupportnetwork.com/instagram: https://www.instagram.com/esn.to.4real/twitter: https://twitter.com/esn_toyoutube: https://www.youtube.com/channel/UC0ZLEEETJXZtA4kSv6W7qJAThis Way Up Collective is a group of queer and trans BIPOC youth that are on the ground providing mutual aid. Taken from their website: “our goal is to actively engage the communities that we are a part of and fill in the gaps wherever possible. We support encampments, youth in shelters, and anyone in need via care packages, weekly hot meal drops, and community arts programming.” * they are one of the groups that have been helping provide meals to encampment residents and doing amazing work. You can support their work here. website: https://www.thiswayup.ca/instagram: https://www.instagram.com/thiswayupcollective/Toronto Indigenous Harm Reduction (TIHR) emerged in April 2020 during the first wave of the COVID19 pandemic in response to a massive shutdown of frontline services and a lack of basic needs for Indigenous houseless folks in the city of Toronto. Over the past year, we have provided basic needs, access to critical health support & covid 19 testing, harm reduction supplies, sexual, reproductive health and prenatal support, traditional medicines, traditional food, expressive arts, and ceremony to some of our most vulnerable people. TIHR aims to reduce the negative impacts of substance use and other stigmatized behaviours and experiences through culture and unconditional support. TIHR is an entirely queer and Two-Spirit Indigenous collective founded by Nanook Gordon, co-led by Brianna Olson Pitawanakwat and Lua Mondor, and supported by Dashmaawaan Bemadzinjin (They feed the people) and countless volunteers.To date they have served over 3,000 meals to the encampments and Indigenous street folks. You can support their work here.website: https://www.torontoindigenoushr.com/facebook: https://www.facebook.com/TorontoIndigenousHarmReductioninstagram: https://www.instagram.com/torontoindigenousharmreduction/Additional Resources:Some resources that complement this episode: Take action with the #NoEncampmentEvictions toolkitESN Toronto NewslettersWe Are Not the Virus PodcastFixing the housing crisis will mean treating shelter as a right—not a commodity by David MoscropEviction at Trinity Bellwoods repeats history by Cathy CroweDemolishing Palestinian homes for an Israeli religious theme park by Al JazeeraGuest Information Guests of the Week: Charlotte Smith of Encampment Support Network TorontoCharlotte is an outreach volunteer with the Encampment Support Network in Toronto, Ontario. The Encampment Support Network Toronto (ESN)  is an ad-hoc, volunteer-run network supporting people living in encampments in 6 locations throughout Toronto. This includes ESN Parkdale, ESN Trinity Bellwoods, ESN Scadding Court, ESN Moss Park, ESN LNP and ESN Cherry Beach. We advocate for better conditions in encampments, report on city conditions and activity in encampments, and advocate for long term permanent housing for people in their communities of choice. ESN also collects and compiles feedback from residents to support our advocacy efforts and continues to pressure the city to develop real solutions to the housing crisis. The only way to provide effective support and find solutions is by listening to and centring the needs of people experiencing homelessness.Production Credits:Hosted by Nashwa Lina Khan Show Music by Johnny Zapras and postXamericaArt for Habibti Please by postXamericaProduction by Andre GouletProduction Assistance by Charlotte Smith, Ali McKnight, Nashwa Lina Khan, and Canadian DimensionSocial Media & Support:Follow us on Twitter @habibtipleaseSupport us on PatreonSubscribe to us on Substack This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit habibtiplease.substack.com/subscribe

Jane Brown is filling in for Libby Znaimer today. She is joined by the Zoomer Squad's David Cravit, Vice President of Zoomer Media and Chief Membership Officer at CARP, alongside Bill VanGorder, Chief Operating Officer and Chief Policy Officer of CARP, and Peter Muggeridge, Senior Editor at Zoomer Magazine. Today: we begin with the news of a Brampton LTC home nurse who is being charged after as many as 11 residents didn't receive their medications as prescribed. Meanwhile, to some good news now: the province has green-lighted shortening the interval between first and second doses for Ontarians who received their first shot of AstraZeneca from 12 weeks to 8 weeks. Our panel weighs in on the latest. ---- RESTAURANT PANEL: HOW IS PATIO SEASON GOING? Jane Brown is joined by Daimin Bodnar, Owner of Hemingway's and Chef Brook Kavanagh, Owner of Season Six. This past Friday, Ontario officially entered step one of its reopening plan. Now, restaurants can open up their patios with some restrictions. It's come as welcome news to the province's restaurant community and we have convened the owners of two prominent food establishments in Toronto to detail how the first weekend of patio season went. ---- CITY SEES THREE NEW ENCAMPMENT FIRES OVER THE LAST 72 HOURS Jane Brown is joined by Brad Ross, Toronto's Chief Communications Officer. This morning, Brad tweeted that Toronto Fire services dealt with as many as three encampment fires in the City over the last 72 hours. No injuries were reported in these cases thankfully. This issue hits close to home since Liberty Village had its very own encampment for a long period of time before it was dismantled a number of weeks ago by the City and Toronto Police. Brad details the ongoing safety concerns around these encampments and the alternative, safer options for the homeless population. Listen live, weekdays from noon to 1, on Zoomer Radio!

Brad Ross, Chief Communications Officer, City of Toronto with a reopening update.  Will bylaw enforcement be out?  What are the rules people need to know/keep in mind etc? See omnystudio.com/listener for privacy information.

BRAD ROSS - Winner of the Richard Rodgers Award, composer Brad Ross has three musicals published by Samuel French. The Kennedy Center commissioned and premiered Brad’s musical THE TALES OF CUSTARD THE DRAGON, based on the books by Ogden Nash. His musical, LITTLE BY LITTLE, ran Off-Broadway at New York’s York Theatre Company with Vocal Selections published by Alfred Music. Brad is a graduate of Cornell University (Bachelor of Music) and NYU (Masters from Graduate Musical Theater Writing Program). BARBARA CAMPBELL - Began writing for the theatre in elementary school, adapting such classics as Cinderella and Peter Pan, and creating an original “Time Tunnel” episode for a sixth grade presentation on the Incas. Barbara was accepted into the Lehman Engel-BMI Musical Theatre Workshop, where she met Just Desserts composer Brad Ross. Since then, she has written more than a dozen musicals for children and families and numerous choral pieces. Barbara’s musicals have been presented at the New York Musical Theatre Festival, the Edinburgh Festival, the Global Search for New Musicals, and the National Alliance for Musical Theatre’s Festival of New Musicals. Her musical adaptation of Far from the Madding Crowd was optioned for Broadway.

Brad Ross, Chief Communications Officer, City of Toronto talks about the city preparing to ramp up capacity ahead of boost to vaccine supply/eligibility and after a long, hard winter the city expects to open 1,000 patios this summer with Cafe TO program.   See omnystudio.com/listener for privacy information.

Kelly talks to city spokesperson Brad Ross, & Dr. Don Sheppard,  the founder and director of the McGill Interdisciplinary Initiative. See omnystudio.com/listener for privacy information.

City of Toronto chief communications officer Brad Ross teaches us about the city's bylaws for dog walkers and trainers, how you can help make city living with dogs as enjoyable as possible, and why you shouldn't bring pet pigs to the dog park. Follow @teachmeaboutdoggies on Instagram Support the podcast on Buy Me a Coffee

The Sunday edition of the Best Fight Back, from the week that was, with Jane Brown Interviews with: - The Zoomer Squad with Bill Vangorder - Albert Koehl on cycling on The Danforth - Dr. Iris Gorfinkel and Dr. Raywat Deonandan on concerns with the upcoming Flu Season - Councillor Mike Colle and Brad Ross on the homeless shelter debate happening throughout Toronto - And the best calls of the week!

Jane Brown is filling in for Libby Znaimer this week. She is joined by Toronto Councillor Mike Colle, Ward 8 Eglinton-Lawrence followed by Brad Ross, Chief Communications Officer for the City of Toronto. Toronto has been divided over the issue of homeless shelters amid the pandemic and how to approach this issue. Where do we go from here? Listen live, weekdays from noon to 1, on Zoomer Radio!

Kelly is joined by city of Toronto spokesperson, Brad Ross to talk about the mass gathering and the message for park goers going forward.

It's starting to feel like spring, and people are restless. But it's still too soon to go outside. Brad Ross, chief communications officer for the city of Toronto, joins Norm to discuss what's still ahead of us, and why opening the streets to pedestrian traffic really isn't the best idea right now.

Kelly talks to city spokesperson, Brad Ross.

Brad Ross is the Chief Communications Officer for the City of Toronto. But many in the GTA will know him as the face of the Toronto Transit Commission for most of the past decade. Our conversation hit on a lot of different topics, including journalism, crisis management, communications best practices, the Toronto Maple Leafs, his new classic car purchase and much more.

Time to look back on the news stories and PR snafus that had us all talking and tweeting in 2019. What can we learn? And, what trends can we expect in 2020?

Komets PodKast Episode 34 Brad Ross by Shane Albahrani

Aren t we all really in the customer experience business? During the 20+ years in residential real estate and corporate relocation, the #1 cornerstone of Jill s business has always been the experience she and her team delivers. Little did she know that this strategy that would become a leading best practice for the world s greatest businesses to survive in the […] The post Customer Experience Radio Welcomes: Dan Schorr and Brad Ross with Premier Foodservice Group appeared first on Business RadioX ®.

Libby Znaimer is joined by Brad Ross, Chief Communications Officer for the City of Toronto. The unexpected news came this past Wednesday afternoon. Toronto Councillor Jim Karygiannis, for Ward 22 (Scarborough-Agincourt) has been removed from office. The reason being that he overspent during the 2018 municipal election. According to financial statements, Karygiannis spent almost $26,000 over the limit allowable for

Many believe that public relations and marketing can be two different but complementary practices, but merging the two together builds a better brand. Communicators must use their power of story and persuasion across all channels to see brand reputation management as a brand building thruster. On the other hand, marketers must put a greater emphasis and sensibility into risk managing their campaigns and decisions. During his time at the Toronto Transit Commission, Brad Ross not only managed the organization's reputation, but played an integral role in growing the brand and earning the trust of its customers. Tune in to hear Brad's insights into reputation management during his days at the TTC and how transparency remains a key element in communications.

How to properly use music and sound effects in your show and what impact it actually has on your audience. Plus we talk about Dynamo news, Fool Us News, Shawn Farquhar's Hidden Wonders, Kyle and Mistie's secret weapon and more! Topics Covered: Dynamo, Magic As Art, Magic as Entertainment, Reddit Magic, Shawn Farquhar, Hidden Wonders, Kyle & Mistie, Brad Ross, Dean Hankey, Michael Eaton, It Factor Live, Music in Magic, Magician Tables

In this episode, we speak to Brad Ross who is the Marketing and Commercial Leadership Director, Coca-Cola West Africa Business Unit. We speak to Brad about his unique leadership style, some modern rules of leadership in the African context, his role in the FIFA Soccer World Cup, the effect of consumer behaviour and the role of data as a business imperative.Brad also shares with us what it took to lead a team taking the Fifa Soccer World Cup trophy around the world, over 300 000 km, 42 time zones and 90 countries within 9 months.To find out more about Brad, follow him on LinkedIn: https://www.linkedin.com/in/brad-ross-a527b225/

In this episode, we speak to Brad Ross who is the Marketing and Commercial Leadership Director, Coca-Cola West Africa Business Unit. We speak to Brad about his unique leadership style, some modern rules of leadership in the African context, his role in the FIFA Soccer World Cup, the effect of consumer behaviour and the role of data as a business imperative.Brad also shares with us what it took to lead a team taking the Fifa Soccer World Cup trophy around the world, over 300 000 km, 42 time zones and 90 countries within 9 months.To find out more about Brad, follow him on LinkedIn: https://www.linkedin.com/in/brad-ross-a527b225/

Brad Ross, Chief Communications Officer, for the City of Toronto talks about the Queen, Kingston, Eastern intersection closed and other infrastructure projects

The Inner Vow   - Words are powerful  Proverbs 18:21 (NKJV) 21 Death and life are in the power of the tongue, And those who love it will eat its fruit.  Proverbs 13:3 (NKJV) “Whoever guards his mouth preserves his life; he who opens wide his lips comes to ruin.”  Matthew 12:36-37 (MSG) Let me tell you something: Every one of these careless words is going to come back to haunt you. There will be a time of Reckoning. Words are powerful; take them seriously. Words can be your salvation. Words can also be your damnation.”  What you are saying today is shaping your tomorrow The Inner Vow = Self Directed Promise Whats the big deal? Matthew 5:33-37 (NKJV) 33 “Again you have heard that it was said to those of old, ‘You shall not swear falsely, but shall perform your oaths to the Lord.’ 34 But I say to you, do not swear at all: neither by heaven, for it is God’s throne; 35 nor by the earth, for it is His footstool; nor by Jerusalem, for it is the city of the great King. 36 Nor shall you swear by your head, because you cannot make one hair white or black. 37 But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.  Why is it evil to swear?  You just became God in that area of your life.  Inner vows prohibit learning and growth and they cause extremes. How to overcome Inner Vows 1. Ask the Holy Spirit to show you where you made vows 2. Repent  3. Submit that area to Jesus

Brad Ross, Chief Communications Officer, and City of Toronto talks about lane reductions on Richmond Street, and other upgrades to aging city infrastructure

Brad Ross, Chief Communications Officer, for City of Toronto talks about layoffs at Bombardier Thunder Bay plant as well as getting around Toronto this summer

Kelly talks to city spokesperson Brad Ross about the practice of removing baketball hoops at night.

Brad Ross, Chief Communications Officer for the City of Toronto talks about how things went for the huge Toronto Raptors Celebration 

Many anxious property owners are keeping their eyes on Lake Ontario as the water continue to rise. Those levels are approaching the record set during the previous flood in 2017. City workers and volunteers are making 9,000 new sandbags available to residents over the next few days. These are in addition to dams and sump pumps that have already been deployed to the Toronto Islands after last week's high winds that caused damaging waves . However, concern of the flood-risk extends along the shoreline to other municipalities including Oakville. How exactly can Toronto and surrounding regions, like Oakville, protect properties from potential flooding? Libby speaks with Toronto's Chief Communications Officer, Brad Ross, Oakville's Deputy Fire Chief, Andy Glynn, and Flood Prevention Expert, Tamsin Lyle of Ebbwater Consulting in British Columbia.

A conversation with Chad Sperry, organizer of the 5-Day Oregon Trail Gravel Grinder (June 19-23, 2019). Oregon Trail Gravel Grinder Website Oregon Trail Gravel Grinder Instagram Automagical transcription, please excuse all errors: Chad, welcome to the show. Thank you, Craig. Appreciate being here. Let's start off by learning a little bit about your background as a cyclist and how you started thinking about gravel. Yeah, you bet. Yes. I started cycling back in 91 92, um, came out of triathlon and uh, with triathlon my a strong fiscal, it was the bike and really love the, uh, kind of the strategy in the end, the game game and ship that happens in cycling compared to trapline is where I consider it the like the big grunt effort. You just kind of go from the start and, and peg your, uh, your lactic acid throughout the whole event. So it was really intriguing with me and I raced a competitively for 15 years on a, on the road traveling all over and, and doing a number of one day races as well as state races. Awesome. And then how, when, when did gravel come into your life where you riding your road, bike off road and then the equipment just caught up to your interests? Or is it something newer than that? No, gravel? That's a great question. Gravel Kinda was a, uh, an interesting thing, both from my professional life as a, as a race promoter, as well as my personal life. The area that I grew up in and a, and, and trained for those 15 years when I was competitively racing on the roads is a, a rural area that's east of the cascades, um, called the Dalles Oregon. And the, the area that we lived in there, the county that we lived in, Wasco County, uh, had the majority of the roads were actually gravel, like a 60 to 70% of the all roads in Wasco county. Our gravel, it's a high agricultural area with a, with wheat and a cherry orchards. And so what we, what we found, and this was back in the early nineties, is that if you, uh, if you wanted to do some really big cool loops and training rides, uh, the only way to do that would be to basically, uh, go, uh, from the pavement onto a, onto gravel for say, a five mile, 10 mile segment. And then it would connect you into another paved road. There's a lot of being in the gorge, there's a lot of uh, drainage's and, and basically, uh, paved roads that would go up some canyon or some, some, uh, some creek and it would get in and gravel. But if you continue to on it, you could, uh, you could take the gravel road up and over the ridge line and into another drainage or creek basin and then connecting to a pavement. So out of boredom and out of a interest in trying to find something new, we, uh, we started actually going out and, um, and using our little 25 millimeters skinny tire caliper road bikes and actually ride in the gravel. And it also really taught you how to, how to be a, a great, uh, you know, um, technician because you've got such skinny tires and it's almost like you're kind of like riding on marbles per se. Yeah, amazing. I think that's a common story with a lot of athletes who live in more rural areas where the, it just, it was a necessity that you started riding on gravel roads and it just became more and more fun. And, and obviously the terrain options became more varied once the bikes caught up with what you were doing already. Absolutely. And then then on the professional side of things, you know, we'd been, um, when I, uh, we've got to the point where I was kind of aging out of the racing feed and had a family and a mortgage to cover and what not. I started, I took, I was, I came from an operations background professionally and so started to apply that, uh, and put on a different bike races starting back in 2001 up in around the northwest. And we build our filter company breakaway promotions, uh, to a very large one of the artists in the country actually running events like the cascade siding, classic Mt. Hood side, Classic tour of Utah as well as, uh, we put on a 20 plus national championship events for a, for USA cycling. And so, you know, we, we developed that on the road side of things, but I still love doing events in that little home town that I grew up in. And so eight years ago we started thinking about, hey, what if the initial idea was to start it as a role based style race, meaning it wasn't like a full blown gravel race. It would be something where there's paved, uh, um, sections of paved as well as gravel sectors. Um, that we, uh, we have, um, but in between the different placements and so forth. Um, so we would pull that stuff together and it was more of a kind of a payroll bay. We actually call it the gorge Real Bay, and it was more of a, uh, uh, kind of, uh, uh, a play on Perry row bay kind of thing. So the gravel sections, we're generally, you know, anywhere from four to five to six miles, uh, per section. And then you'd have like 10 miles of pavement in between that and that, that, uh, that that took off. Like people were super excited about that format. And then within two years or about six years ago, um, we actually went to a full on gravel ride as people were asking for more and more of the gravel and less and less of the pavement. Yeah, it's funny that first race you were describing was the first one that caught my eye here down in northern California and it just looked really exciting. I had just gotten the proper equipment. I got my first closet, I gravel bike and I was like, that looks like a hell of a lot of fun. And as I mentioned to you, it took me a few years after that before I actually got up there and did one of your events. But it was very telling and interesting to me. I had done three events that year and the course we wrote at the high desert gravel grinder was more pavement than dirt. And then I did a few others that were more dirt with pain vent. And it really set me down this thought process of thinking about how as a course designer you can really influence the choice of equipment and how good or bad a particular tire is going to perform throughout the day. Can you talk about how you sort of have evolved your thinking about how the courses should be laid out and how modern equipment influenced that? Absolutely. And it has truly, uh, significantly changed, I would even say in the last three to four years, you know, that high desert, the course that you talked about, definitely a higher percentage of pavements and saved their gorge gravel grinder that we've been running up in the gorge for a number of years. And I'm, and I had a number of people come in and complained to me that there was too much, um, too much pavement on it. And I even had a few that questioned whether I knew what I was doing. And, and rightfully so, I, I, I took that, that information in that criticism. Um, and what I decided to do is basically just go full blown gravel, as much gravel as I could. At the same time, you know, three and four years ago is when we really saw that every bike manufacturer was now making it gravel specific bike. Um, you know, the whole a disc brake movement was basically on everything. Tires were getting the standing and performance. So we've, so, so the technology as well as, you know, kind of the feedback from the riders. We all have our stuff now. We have a three race series a, we have a one day, a three day, uh, so one day with the gorge gravel grinder, a three day ride omnium one of the first omnium if not the first omnium in the country. Um, it's a three day event in bend called the cascade gravel grinder, which used to be the high desert, then morphed into the cascade ground writer. And then we have our big five day, a point to point, which again is a first in the country for gravel. I'm coming up in June, but, but I went and I looked and I wanted to basically do every course we had had to have at least 80% gravel, if not 90% gravel. Um, that the, that the writers are doing because the bike technology and the speeds that they're at, which they're writing now, we are so much faster and so much, um, so much better. And there's, which helps reduce the fatigue rate as well. So, you know, used to throw in some asphalt just so the people could get a little bit of a break and a reprieve. But now, um, the bike technology has allowed for a much more efficient a ride on gravel. Yeah, I think you're right. That's a good point. I am super excited to talk to you about the Oregon trail and gravel grinder, the five day event because I think it is the first of its kind. Can you tell us a little bit about that? It's a big adventure. Absolutely. Absolutely. And I, I try to be a little bit cautious on, on how I described this because, um, our company break, wait promotions is actually been running the operations for Rebecca Russian and Rebecca's private Idaho. And she actually had an actual stage race, um, last year, a three day event there. So when I tell people it's going to be the first, uh, point to point overnight camping, uh, event of its kind on the gravel side. Mountain bike is, had it been going on with BC race and, and um, and Breck epic and a number of other super cool, uh, mountain bike stage racism. Then of course we got the road stage races. They typically don't have the camping element, um, but they're multi day. Um, and they can even be point to point, but, but nothing in the gravel sector has, uh, has come to fruition in this, uh, in this regard. Um, I am based out of bend, Oregon and we have just an almost limitless supply of gravel roads. So, so it was the hardest part in developing this five day, uh, gravel event was to literally find the best roads that we could use. Not because there were scarce, but because there was such an, a massive inventory of roads. And so we took, it took us weeks of, uh, of going deep deep into the Deschutes national forest and we'll amet national forests, um, driving roads, spending, I can't believe how many hours on 'em and ride with gps and Google maps. So our eyes were crossed looking at routes and so forth. Um, and we've, we feel like we've developed one of the most amazing five day, uh, events that, that anybody will ever see it. And, and the, the other beauty of this event is that because you're in central Oregon and western Oregon, the diversity and change that you'll see each and every day is just mind blowing. Like I can give you an example of day one. We started in what's considered, you know, the kind of the high desert area just north of bend out little community of sisters. And you start off and kind of more your sage brush in and um, and Ponderosa pine type of a seven Forrest. And then as you start to gain elevation, that turns into for, and then you go into an Alpine forest. And then when you cross over the, the true cascade mountain range at like 5,000, 6,000 feet of elevation, um, when you're doing it on day one, you're crossing, you're crossing the range on the old historic fan iam wagon trail road, that, that was an operation during the mid 18 hundreds to late 18 hundreds and that road been, connects you into the, over over the cascades into the western side and the Willamette national forest where you trade all the high desert elements into a moss covered trees. We, we have some areas we found that they missed somehow they missed in their early logging operations with old growth forest stands and beautiful creeks. And, and uh, and, and that time of year, there's a lot of the Alpine flowers and Rhododendrons and that are in bloom. So it just has this unbelievable feel even in, in a, in a single day. Um, you'll change through several different climates in several different environments and vegetation when you're going from point a to point B. And it just keeps going like that for the next four days until you get back to a, we do one big loop and it takes you back to sisters, Oregon. Amazing. You definitely have some incredible terrain. As you said, it's so diverse up there. I spent some time bike packing on the Oregon timber trail last year and it was just phenomenal. The changes that we went through when you went over a different ridge, how different the terrain felt, which is going to make it really exciting. Absolutely. Absolutely. I, I, I really think that there's something for everybody as they, as they do this and it, our staff, you know, we, like I said, we come from a very strong operations background, having run so many major national and professional cycling events. And, uh, and so we've got, I've, I'm, I'm fortunate in that I have just an outstanding crew that we can put towards this event. You know, my, my uh, people like Brad Ross, uh, that ran for National Championships in Oh, in the cross crusade a soccer crosses is my right, right hand person for setting camps up and, and helping with support there. I've got my, uh, uh, good friend Jeff Lorenzen. It was technical director two or Utah and cascade side class. They can always pro events for the last 15 years. And I could just, I could name a whole list of people that have a decade plus of experience operating at the, at the highest level. So, so what we look, we look to do is to provide all this amazing courses in scenery, but then make sure that everybody is completely taken care of every single day and maximize their experience along the way. Cause it's, it is truly going to be con. Absolutely. It's one of those, those events where you know, you have all those single day one day road races that you do and, and 10 years from now you forget it. This is one of those things that I truly believe for many will be a lifetime memory because of the diversity. And the challenge and, and the experience that they'll have. It said to nail the point home just because many of my listeners are regardless. He quite familiar with one day racism, what that experience looks like. So you're out on the trail for five days. What are you doing at night? What's happening during the day from a logistics perspective? Yeah, and that's a great uh, great question. So when a, you're just telling you a little snapshot of what riders can expect when they roll into camp and in each of the days that were camping, we've got beautiful, you know, forest one areas, you know, we're a mixture between city parks, community centers and um, and uh, um, and even some of the high schools, a little, little, little tiny high schools that are embedded out in the cascade mountain ranges in these remote areas. Um, they're just beautiful sceneries in quiet areas that were setting up camp. But as writers, Rollie, and the first thing they're going to do is we've got food for them to get snacks and food for them to kind of rehydrate, to kind of fuel up. Then we actually have a, we work with a caterer that we'll be doing the food service for the entire five days and it's not cheap, you know, um, you know, burgers and that kind of stuff if things like salmon and tri tip and, and a barbecue chicken and you know, we really want to make sure that this is a high level event. So this catering companies thing catering at a port Lily's been working with for a number of years, um, delivers unbelievable, uh, meals and, and has experience working with large events like cycle Oregon and, and some of the larger events out there running events. We, they do a lot of our running events with 2000 plus runners coming through and doing a full catered high, high level a meal for them. So they'll be on, on, on point. And then when they're done with their meal and they've had their hot shower and so forth, we will have a nightly different game, competitions and tournaments, things like corn hole, a horse, you, um, we're going to be doing a, a poker night. Uh, we've got live music on, on three of the, the nights that we have the event, we're going to have a, a western movies playing. So it's, it's not that you're going to go there and you're going to basically hold up in your tent and you're just going to sleep and wait until the next day. We've got entertainment planned throughout the entire course of the evening. And um, and then again, when the morning, uh, morning comes, we'll be there with our staff to load up your equipment and gear and a and get you guys supported and, and saddened and ready to go for the next day's events. So in the morning I grab some breakfast, I pack my bag up, get my bike ready, and then your team takes care of the logistics of moving all my gear from point to point. Absolutely. So what we do is we have, um, we have a system where everybody is, is checked out at a massive, a a plastic tub. It'll have their, their big number printed on the side of it and that's their tub there travel case to use throughout the, uh, the course of the week. We use a hard shell tub. I know there's a number of, of, uh, of races. Where are they? You just basically bring your own duffle bag and um, and you throw it in there. We want to make sure that everybody's equipment stays protected and stays organized over the course of the entire week. So the tubs we give them or are pretty sure are really strong so they won't, you won't get stuff. You can throw stuff in there and doesn't get damaged. It's easy to keep everything contained. Um, it's easy for us to transport it from point a to point B. So what we'll do is we'll, the writers will come, they'll grab their bikes though. They'll check their up, their tub and um, with all their equipment, each rider gets an extra set of wheels to take along with them and they'll check that in and then we'll actually take that and have it waiting for them when they arrive at the finish line at, uh, at that day stage. If, if a writer needs to abandoned for whatever reason, they're injured, they're sick. Um, they've got time constraints. They can only do three of the five days or four of the five days. We actually have a nightly shuttle setup, um, that will take them from the finish line on that days stage back to the start in sisters. And we were calling it effectually the shuttle of shame. And, um, and, and what, what, uh, as a little token or gesture, everybody that gets on the shuttle of shame and gets delivered back early, uh, gets a complimentary tee shirt, um, with, uh, with the old Oregon trail video game and the oxen and the, and the, the wagon cart is pulling on the front of the t shirt and then below it it says you've died of dysentery. And, um, and then they'll get a, a little, uh, um, uh, credit towards next year hoping they'll come back to finish what they started on this epic journey. Say a little benefit in your shame I guess. Really. Yeah. It's something worth noting to people who haven't done these type of stage races with camping before. There's something, there's something amazing about packing up that crate in the morning, passing it off and not having to do anything but ride your bike all day. And that's truly an art focus. I mean, that's a great point Craig. It's uh, we just, we want you to not have to worry about anything with logistics. We want you to literally focus on your ride and your in, you know, we're finding this is the first year of the event and were just blown away at how wide of a reach in it's very first year. We are seeing people signed up from all over the country that are coming and uh, and flying in and traveling to a, to experience this event. And our goal is, is that your focus is 100% on, on pushing those pedals as well as just enjoying the moment. I mean, you're going to be cycling through truly some of the most beautiful and on spiring terrain you will find anywhere in this country. And it's, uh, it's important for us that you're not thinking about anything but, um, that event and your time on the bike and your experience there. So, you know, we'll have incredibly stocked well-stocked aid stations. We have a very large medical team and mechanic team that we'll be rolling on motorbikes and a and four by four rigs along the course to make sure that anybody that has an issue is taken care of. And basically we just want you to focus on the ride, will take care of everything else, breakfast, lunch, dinner, uh, your, your, if you've got a bike issue we can fix it for you and, and just literally lets you experience in the moment this, uh, this tremendous, uh, adventure. Yeah. Now as you mentioned earlier, prior to recording, there's just something really special about finishing the day at a camp site. Having a communal meal with everybody, gives you a great opportunity to meet people from all over the country or all over the world and just share war stories from the day. It really is. And you know, it the thing that really fits well and I think that's why these of the, you know, the, the five day event is going to be something that I really think in a couple of years could, could take off and be very, very large is this is from my experience. Um, you know, years of experience working with gravel writers, they, they're a different mentality than what you would see on a mountain bike. Um, but especially what you'd see on a, on a road bike. You know, coming from a road background, it was all about the competition. You know, you didn't, you didn't lift your head, you didn't look around. You are watching your watch, you're watching your, your heart rate. You are, you are attacking you or you know, you, you, it was all about the race of travel. Writers are a fee for the most part are a very wide demographic. We have folks coming in that are truly just wanting to finish the day and have a great ride with their friends, have a beer and a barbecue afterwards. And then we have those, there are literally some of the top pros in the country that are there to race it in and, and have a great time. But even I've noticed that the folks that come from road backgrounds, they, it's almost like they just take a deep breath and they just like, we're just out here to have a great time and have fun. There's not the pressure that you see on the, on the roadside for placings and competition and sprinting and that kind of stuff. And so that's something that's been a huge joy for my crew and I in, in operating this is it just more of a, a fun and party type atmosphere? There's definitely some competition involved. Um, but, but it, it, it brings in such a wide demographic and wide range of people and, and, and they're all there to just have a wonderful time and experience. Yeah, I think you're right. I mean, obviously it plays out in the one day environment, but in the multiday environment when the pro athletes or camping just alongside everybody else even further enhances that opportunity to grab a beer or have a meal with a pro athlete that you were no where near during the day, but you all went through the same terrain. You did the river crossings, you hopped over down trees, whatever was in front of you, you did together and you had that shared experience. I think it's a, it's a huge opportunity on the multiday front. Absolutely. Absolutely. And you know, you see these, uh, these pro athletes, first off, the pro athletes we have coming are all just, they're just class a people. They're just great, wonderful personalities. They're great people. Um, and you know, you look on the, on the roadside or even to some extent the mountain bike side, when they're done with their thing and they're, they're, they're, they're finding their, their, uh, um, team manager and support staff and they're holed up in their team tent and then they all jump in their van and they go back to the hotel. We're here. There's all, there's going to be a tremendous access to these athletes who are going to be out there enjoying those games and fun with everybody else. It's going to be everybody together in this community type atmosphere for five days. And I, I think that's what I really enjoy, probably almost the most on this, on the side from the beautiful scenery that we get to work in. Is it just the fact that we're, we're one community moving through these five days together and tackling these challenges and meeting up every night in camp to swap those stories that you talked about and uh, and, and, or even strategize for the next day. Hey, we're kind of tires, are you using, what's your plan? You know, where do you think you're going to go hard? And the one thing I do need to make sure that everybody, anybody that's considering this a realizes number one, we are there to support you. So if for some reason you're just having an off day and it is not in the cards for you, um, we have the support shuttles and crew to transport you, pick you up, off course transports you to the finish. And yes, you can start the next day. It's not like a road stage race where you're disqualified. You can start the next day. Now granted you're not in the, in the results and you're not in the competition. But just being able to ride these courses is in my mind, the biggest benefit of doing this event. So we have the support in place. And, and so if you have a, you know, somebody who's like, oh, five days, I'm not sure I can do it. Well, you know what, if you can't make it one day, we'll get you shuttled to the finish or get you fed, we'll get you arrested and you can take a crack at the next day and, uh, and, and, and continue to finish your journey along the way. And so, so that's, that's the other element that I really am kind of enjoying on this is that there's, there's that pressure of I've got to, I got to finish, I got to finish in this time where I'll be cut is not there because it's a big investment for folks for time and money to come in and do this. But you know, we want to make sure that they go feeling that they got every dime was well worth it. Um, they spend it every minute and planning the logistics to get here was well worth it. Yeah. I think that's one of the interesting things about this format. And as you mentioned earlier, the mountain bike world has had a history of these events to kind of have set the stage. I do think it's this huge opportunity because many athletes, you know, whether regardless of where they are in the country, look at Oregon and say, hey, that would be a great place to ride. And the fact that you guys have so meticulously chosen the roots and handled the logistics, you sign up for this for being a week long vacation and whatever that adventure may lead lead you to. Yeah, absolutely. Absolutely. And you know, it's one of the, we're fortunate where we're located in the courses that we were able to develop and I can't stress to people enough how deep into the forest and how remote these roads are. When we were scouting this, uh, these courses last year, we went out the exact same week. We're planning on running the event this year and drove him off. We wanted to see things like snow pack. Uh, we wanted to see what, uh, with the bug factor was what if, see what the road conditions work. Most importantly, we wanted to see what the traffic load was on these particular roads. We had no idea. And, um, and I know some people think, I probably exaggerate this, but this is, this is absolutely the truth in a, we, it took us two full days in the truck driving 12 hours per day. So 24 hours of driving to cover all 350 miles of the course because it might pickup truck. There's a lot of times where I'm not going a lot faster than what the cyclists would be as I'm going in negotiating these super windy gravel roads and whatnot. And when we did that entire scouting over the course of 24 hours in two days time, we literally passed a total of six vehicles on the roads out there. Of those six vehicles, three of them were forest service rigs. And it's just so it's one of those things, it's very, very unique. You know, you in a world that's so busy and so congested, there are very few areas where you can truly, uh, get lost or get out there where you're like, I mean it was to the point where you're out there driving and you're writing and you see another vehicle and you're almost excited cause you're like, wow, somebody else's actually out here. You know, I wonder what they're doing, wonder where they're going kind of thing. Cause it's such an anomaly and unique experience. But for the cyclist, it makes it so that they're not having to concentrate on anything but the scenery and the beautiful roads and they don't have to worry about just constant traffic coming yet coming their way. Yeah. So great from a writer's perspective to be able to go to a course that was designed by someone who was super passionate about their area and really just excited to expose the rider to something new and unexpected. Absolutely. Absolutely. And I really feel that, that confidence that this is this, this ride has something for everybody. And that's, I guess that's the other thing that I really enjoy about the gravel sector is, um, and I think, I think this is exactly what cycling needed is as we see a fairly hefty decline on, on the road side of things, especially the competitive road, um, in other areas of cycling. Um, I, I, I see, I see gravel for lack of a better term, um, almost kind of being the half marathon, 10 k of the cycling world. And what I mean by that and we, our company, half of our events are cycling events. We also own and operate a number of marathons, half marathons, running events as well. We try to be fairly diversified in our portfolio. But it's one of those things where again, you'll see everything from some of the fastest providers in the country down to people that are just literally wanting to finish their total weekend warriors. They've got a, they've got, you know, responsibilities and families and kids and, and things like that. And that's the beauty of it is, is that it's such a diverse, um, group of people that come out to enjoy this. And I honestly think that that's what the sport of cycling needs is that diversity and that experience from a wide demographic. Cause that's, that's where you get the numbers and that's where you get the most interest from. The general population is feeding it through that. And maybe gravel is the gateway to, you know, things like mountain biking or to road or something else as they venture out into some, some other disciplines and so forth. But we're just seeing such a cool movement in gravel right now. And I, I expect to see it continue to build and grow for years to come just because of the, the nature of being able to find quiet, um, venues where there's not just cars whizzing by you at 55, 60 miles an hour left and right all day or all through your rides. Yeah. One word in your comments that just jumped out at me. It was experience. And I think that's the hallmark of a great event, is that it's just this amazing experience from soup to nuts. And that may be something that's lacking in traditional road racing, right? If you get chucked off the back, it's just simply not fun. It's not all inspiring, but it doesn't typically matter where you are at the front end of the spear or the back and a gravel grinder because the experience is there for everybody. Absolutely. Absolutely. And that is, you can't lose on these things. I mean, typically, typically fine with the gravel that you're there with a friend or you end up joining up with some buddies and you're not trying to drop them. You're, you're literally, you know, if you're not competitive, you're, you're towards the back of the field of the pack. You're finding other folks the ride and you're experiencing this together. You're not, you're not, you know, writing and then trying to drop the guy next to you just as quickly as you can and, and so it makes it fun. It makes it fun no matter what's going on, whether you're in the points competition or, or results or you're just trying to finish that day. There's something for everybody. And that, uh, that community and camaraderie, you know, that extends, extends not just each night, but then all the way through the ride as well. Yeah. I feel like there's something, there's a phenomenon in mountain biking where you're riding with your friends and you'd do a section that's so much fun. You stop at the bottom and you just wait for everybody to give high fives and have a good laugh. And that may not be present in road athletes' lives. They may not have sort of really been familiar with something like that. And with gravel, I think there's a component of that as well. It's like, holy crap, I can't believe we just navigated that section and we all survived. You got a big smile on your face, you regroup and then you, you cruise along together as the terrain permits. Yeah, absolutely. And I even see, you know, I never, the folks that aren't really in it for the race components are in it more for the adventure. There are so many crazy beautiful, uh, pullouts in vistas along the way. I'm, I'm talking here, you'll be riding through the forest, like the Willamette national forest on the west side of the cascades. You'll come around some quarter and all, it'll be open. And all of a sudden, like, there's the three sisters mountains, like, Eh, they're so close. You literally think you can reach out and touch them. I mean, they're right there. And so there's, there's so many elements like that where you just, you're so much more aware of your, of your surroundings and, and, uh, and uh, and the beauty of the scenery that you, it's encompassing around you that, that people are just gonna be blown away. And I, again, it's just some of these roads. I, I just scratch my head that they, that, you know, back in the fifties and sixties, I guess that was kind of when lumber was king, even in the resources that they had to, to build these roads. I can remember on one particular scouting trip between two communities, um, Mckinsey and Oakridge, I've been driving for about three hours scouting and I'm thinking I've, I, I'd left Mckinsey that morning and uh, it was, was headed to Oak Ridge after about three hours of like, I've gotta be getting close to Oakridge. And I'd been on, I had not seen a soul out there for three hours, not a single car, none them are gravel roads that I come crest up over this ridge and come into a four way intersection. And it was one of the few times where there's actually a legitimate sign. They're showing, you know, directions and mileage to different points. And it said, uh, 35 miles back to Mckinsey, which I had just come and I still have 30 miles to go to get to Oak Ridge. And I'm like, where in the world am I? You know, I mean there's 30 plus miles to the nearest paved road or, or any kind of civilization is it just, it just boggles the mind that there are still areas out there that are that under undeveloped and just, uh, just wild and beautiful. Yeah. Well, I am really excited for this event. I'm really appreciative that you've put it together. I think it's going to be a great sort of landmark event for others to copy in different parts of the country. I encourage everybody to go to the website and check out the both the terrain, the video, the elevation gain and loss. This is going to be a massive adventure that is going to be something that you talk about for years to come. So Chad, thanks for telling us all about the event. I hope it's a great success and I can't wait to get up there again one of these days. Sounds good. Great. Thank you very much for the time this morning.

The Saturday edition of the Best of Libby Znaimer

The Saturday edition of the Best of Libby Znaimer

Its Construction Season in Toronto! Libby speaks with Raymond Chan, Government Relations Specialist at the CAA and Brad Ross, the City's Chief Communications Officer

Kelly talks to city spokesman Brad Ross.

The news moves by so fast that it's difficult to see patterns and trends while we're in the thick of it – so the end of the year is a good time to pause and reflect on the world around us. Join host Sophie Nadeau as she looks back at 2018 and takes a leap forward into 2019 trends with two favourites from our first season: Columbia Journalism Review's Mathew Ingram and the City of Toronto's chief communications officer Brad Ross.

The phone rings. On the other end, an investigative reporter. What do you do? Well, turns out that decision might just be one of the most important you make. Brad Ross, Executive Director of Corporate and Customer Communications for the Toronto Transit Commission and Kevin Donovan, Chief Investigative Reporter at the Toronto Star, join host Sophie Nadeau, Edelman Canada's National Media Lead, to talk through just how to approach talking to journalists.If you'd like to continue the conversation, find us on Twitter. Brad Ross is at @bradTTC, Kevin Donovan is at @_kevindonovan and Sophie Nadeau is @sophienadeau. Thanks for listening.

Brad Ross, TTC spokesperson weighs in.

The TTC is suing Manulife Insurance for alleged negligence related to an enployee benefits fraud scheme

For the fifth time in less than a month, a TTC employee has failed the company random drug and alcohol test. Is this testing working? Or is there a better way? We

Brad Ross TTC Executive Director of Corporate Communications 

It's going to cost a lot to update the TTC for the new subway stations

Comedian Fatima Dhowre recounts her many near death experiences and breaks down her first comedy set.   Fatima is performing at the Winnipeg Comedy Festival April 6th to 9th. Betty Lambert was a writer based in Vancouver. Crossings was the only novel she published, but she also wrote plays, radio plays and short stories. That piece featured the voices of writers Anakana Schofield and Claudia Casper, Betty's daughter Ruth Lambert and Betty's sister, Dorothy Beavington. Thanks to Lee Beavington and Arsenal Pulp Press for their assistance. Mourning Coup is the musical project of Chandra Melting Tallow. Brad Ross is a man who knows Chad Kroeger   Find links to more of their work at canadalandshow.com/imp   Thank you to CIVL Radio and the podcast Cited for bringing us to the University of Fraser Valley in Abbotsford, where this show was originally performed.See omnystudio.com/listener for privacy information.

Toronto's public transit provider says it has dismissed 73 people in connection with what it describes as a multimillion-dollar benefits fraud scheme. Chief spokesperson for the TTC, Brad Ross joins the Oakley Show to talk about the ongoing investigation.

It

Numbers released by the Toronto Police through a freedom of information request shows that there were 577 reports of sexual assault on TTC property between 2011-2015. That's roughly one assault every three days. 

As much as the CNE is a sign that summer is coming to an end, so is the Toronto International Film Festival. For the third straight year, the city is closing off a stretch of King Street to make it a pedestrian mall. But what impact does that have on traffic? Brad Ross, the Executive Director of TTC Communications joins us to talk about the perils of closing King St.

Facing a projected $25-million shortfall, the TTC intends to cancel planned service improvements and crack down on youngsters who ride for free by making kids as young as 10 get photo ID. TTC Spokesperson, Brad Ross, joins the Kelly Cutrara on the Afternoon Drive show to discuss what the TTC's plans are for the future.

The TTC Received a number of bomb threats over the weekend. Why didn't we hear about it until there was an arrest?

Brad Ross on how TTC hired Darren Padilla despite past charges - Wed. March 9th 2016

Annick Chalier (Athletes Lounge) interviews the now retired Brad Ross about his time with Cross Crusade! See acast.com/privacy for privacy and opt-out information.

In this interview, Brad Ross tells us how to market our show business and holds nothing back! My head is still reeling with all the knowledge Brad dropped. Also, find out how you can get a free 30 minute phone consult with Brad! For six years, Brad toured with Disney Live in Mickey’s Magic Show. This alone has taken him to 5 continents, 25 countries, and allowed him to perform in 16 languages. In fact, he’s entertained literally millions of people worldwide! He’s been featured in over 500 national and international TV appearances including the Rosie O’Donnell Show, FOX TV’s Good Day New York, Decco Drive, and on the Disney Channel. Brad was awarded the prestigious Merlin Award by the International Magician’s Society being named the “Best International Family Entertainer.” He can now be seen touring his brand new illusion show “Brad Ross’ Unbelievable,” where he brings a new approach to the classic theatrical art, the art of magic. Finally, Brad is also a well-known author, speaker, and marketing guru to magicians and other entertainers worldwide. He helps fellow entrepreneurs live their dreams through his seminars and training courses including his flagship course, “The IT Factor: Secrets to Skyrocketing Your Career!" Sponsors: Click Convert Profit — This episode is brought to you by Josh London's Click Convert Profit and his book Flying Solo, the Smart Solopreneur’s Guide to Making Money Online. Click here to get $10 off and for my listeners only, the free ebook "4 Ways to Find Your Most Profitable Keywords.”     Kris Mentioned at the Top of the Show A Life Well Designed from previous guest Jonny Zavant (Jonathan Pritchard) This is a blog and podcast that teaches how to design the ultimate life for yourself. It's basically a resource for anyone who is interested in reducing waste in their life whether it be a waste of time, energy, resources, or efforts with the goal of helping you design the life that you've always wanted to live. A Life Well Designed Blog | Podcast     Success Quotes Do what you love and love what you do! Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. — Marianne Williamson If you can dream it, you can do it. — Walt Disney     Marketing! • You need to have a good website. • Have good branding, it needs to be clear and defined. • Your personality needs to come across in pixels and on paper. • Put your personality out there. It's all about connecting. • What is unique about you? • Your personal brand it The IT Factor. • Separate yourself from everyone else. • Selling benefits instead of features. • Selling the sizzle as well as the steak. What is the package that you've wrapped yourself in? That's the sizzle. • Know what it is that you're selling and who your ideal customer is. • The audience that you perform for could be different than the audience that you're selling to. • People buy based on emotions. • "So what?" That's the filter you need to run all your marketing copy through to find the value and benefits to the customer. • Deliver the right message to the right market via the right media.     The IT Factor Live • Skyrocketing your career by creating the illusion of celebrity. • It's a compilation of everything he's used to have a successful career in magic up to this point. • a live workshop that teaches business-building for magicians.   His original It Factor Course It Factor Live (limited to 25 people)     Other Topics Covered • Learning from your mistakes. • Magic happens outside the box (outside of our comfort zone). • Talks about his journey and some of his challenges. • Making decisions. • How he grew his dream. • Mentored by Dave Dee (who now works with Dan Kennedy!). • Investing in yourself. • It all comes down to passion. • Talks about how he landed his Disney gig. • Opportunity knocks for everyone. If you're prepared, you'll hear the knock and open the door. If you're not prepared, you will never know it was even there.     Parting Advice Get up off your butt and make your own success. Change the equation!     Recommended books and resources: Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!     Resources: It Factor Live!     Books: Tony Robbins Personal Power Joanie Spina's Get Your Act Together Videos     Free 30 Minute Phone Consult with Brad! This is a special offer for Successful Performercast listeners! Visit www.bradcoachme.com to fill out an application for a free 30 minute phone consultation with Brad about your show business. www.bradcoachme.com     Where can we find Brad Ross? Make Magic Money It Factor Live Brad Coach Me Twitter @bradrossmagic | Facebook

Brad Ross Post Game by Maple Leafs Hotstove

  Podcast: 58 Minutes; MP3 Format; Free Download   In this podcast Richard Roocroft interviews Mr. Brad Ross, Director of Communications, for the Toronto Transit Commission (TTC) about what happened in Toronto during the electrical blackout of 2003; the dangers of coming in contact with the 3rd rail; how movies are filmed in a section of the subway that few people know about; the new street-cars that are coming next year, the LRT (Light Rail Transit) system and many other interesting topics. Mr. Ross says that the TTC is the third largest transit system in the world next to New York City and Mexico, carrying over a million and a half people each day.   Although delays are infrequent, when they do happen, the TTC has the ability to send messages to passenger's smart phones, outlining the problem, and what remedial action can be taken.   With interest in hybrid and electrical cars, the TTC has operated street-cars and electrically operated buses for decades. The power of a street-car is enough to beat almost any car. If you were standing inside a street-car while the operator decided to accelerate quickly, you would do well to hang on to the bar. These machines are very powerful and you might find yourself on the floor.   Mr. Ross says that the new hybrid buses did not work out as well as expected. This is understandable when you consider that buses are constantly accelerating and decelerating. Hybrid cars do very well if given a chance to drive at normal highway speeds. This gives the batteries a chance to charge. The new hybrid buses will have a different type of battery which is more suitable to the task. The TTC will emphasize clean diesel in the years to come.   Toronto is no different than most other cities as far as the general public is concerned. People have a love/hate relationship with their transit systems. The future for any large city is public transportation.   Richard Roocroft November 2010. The website is: http://www.rustymicrophone.com  

ASTORIA, Ore. - It was another amazing Halloween Cross Crusade weekend. Sadly, though, we were missing avid Crusader and cyclist Brett Jarolimek who was run down and killed on a Portland street. Friends such as Kris Schamp and Brad Ross remembered Brett by speaking about him and his passions and then leading a memorial lap. There is a memorial ride 5PM today in Forest Park starting on Thurman Ave - more details soon. Story from BikePortland.org: Wearing white t-shirts emblazoned with the words “No Blind Spots”, Cross Crusade founder Rick Potestio and race director Brad Ross said losing Brett Jarolimek was like losing “a member of the Cross Crusade family.” Yesterday in Astoria, hundreds of cyclists took part in a silent memorial lap in Brett’s honor. The lap was led out by Brett’s friends and his Team Bike Gallery teammates, many of them weary from the road after driving to Idaho for his funeral yesterday. Some of Brett’s friends had made copies of his race number (800) and passed them out for all of us to wear in his honor. Below the number was a winged figure on a bike and the words, “Brett Jarolimek 1976-2007. We love you. We miss you.” The silent lap was a somber, yet powerful way to say goodbye to Brett and to remember what his life, and his death, mean to our community. These past two weeks have taken a toll on many of us. And, while some things will never be the same again, especially for the families and friends of those we’ve lost, the undeniable spirit of the Cross Crusade will live on. Brett, who dressed up as Captain Underpants at the Halloween Cross race last year, would surely have smiled at the abundance of spirit on display yesterday. See Jonathan Maus' excellent slide show of the event. More coverage of Cross Crusade IV, Halloween in Astoria coming soon!