Podcast appearances and mentions of barnaby wynter

Barnaby Wynter grew up in the Cotswold region of the UK and didn't see any Black people until he was 16 years old. Later in 1978, during the Two Tone era of music, he attended a concert of three mixed Black and White member bands who blended SCAR and Punk music. He experienced an amazing … The post Barnaby Wynter: White Allyship For Executive Business Success (Episode # 505) first appeared on TRANSLEADERSHIP, INC®.

Barnaby Wynter is the founder of The Brand Bucket Company, a UK based business that serves a broad range of clients from the Fortune 500, the Financial Times Stock Exchange 100 (FTSE), to start-ups. As a brand creation expert with over 457 brands to his name, he helps organizations to “sell more stuff profitably.” Barnaby … The post Barnaby Wynter: How to “Become the GO-TO BRAND” (Episode # 491) first appeared on TRANSLEADERSHIP, INC®.

Welcome to the 'Gina Gardiner & Friends Show' - this episode features my guest, Barnaby Wynter whose theme was 'Tune in and Find Out'.

During this interview we will discuss why you must design your marketing like a bucket and how to turn high quality leads generated into high quality business. Barnaby Wynter has spent his whole career dedicated to making sense of how marketing impacts your business. He founded The Brand Bucket Company in 2010 to extend his impact on corporates to start-ups. Having owned a Top 200 integrated London advertising agency for 10 years, Barnaby led a team to develop a foundation system for marketing your business. Over 7 years, The Brand Bucket Programme was refined as it was applied to over 570 brands worldwide. Today, Barnaby provides the expertise from 30 years of experience, to enable businesses to become a go to brand in their market. Join us as we learn how to best market your business to generate quality leads and turn them into quality business.

During this interview we will discuss why you must design your marketing like a bucket and how to turn high quality leads generated into high quality business. Barnaby Wynter has spent his whole career dedicated to making sense of how marketing impacts your business. He founded The Brand Bucket Company in 2010 to extend his impact on corporates to start-ups. Having owned a Top 200 integrated London advertising agency for 10 years, Barnaby led a team to develop a foundation system for marketing your business. Over 7 years, The Brand Bucket Programme was refined as it was applied to over 570 brands worldwide. Today, Barnaby provides the expertise from 30 years of experience, to enable businesses to become a go to brand in their market. Join us as we learn how to best market your business to generate quality leads and turn them into quality business.

Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead. Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea Volpini, Dave Davies, David Bain, Bill Slawsky, Danny Goodwin, Erin Sparks, Mads Singers, Rebecca Berbel, Koray Tuğberk GÜBÜR, Kevin Indig, Cindy Krum, Barry Schwartz, Tim Soulo, James Mulvany, Dr Ai Addyson Zhang, Bengu Atamer,David Avrin and Neal Schaffer, Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, Rand Fishkin, Olsia Korobka, Teodora Petkova, Russ Jeffery, Gennaro Cuofano, Simon Cox, Matt Artz and Emilija Gjorgjevska.  Many viewers and listeners of Kalicube Tuesdays may have wondered how the show got its name. Tuesdays because it's something to get excited about every Tuesday, but what about Kalicube? Jason Barnard (The Brand SERP Guy) finally reveals all! Woohoo! With intelligent, interesting and fun conversations, Kalicube Tuesdays has been a staple in the digital marketing podcast universe for three years. This incredible chat is a retrospective of the one hundred and fifteen episodes, and with Anton Shulke (The Livestream Guy) now on screen, it was like reliving every moment. This episode also includes some of Jason's rebranding tips and dominating Brand SERP nuggets. And while Kalicube Tuesdays looks back on its groovy years, it also looks forward to more and more to come. What you'll learn from Anton Shulke 00:00 Anton Shulke and Jason Barnard00:48 100th Episode with Carrie Rose01:42 Anton Shulke's Brand SERP02:10 Kalicube Tuesdays' Brand SERP02:42 Video of the Monthly Roundtable with Nik Ranger and Andrea Volpini on Anton's Brand SERP03:09 News About Anton Shulke04:48 The Mystery Behind Kalicube's Name and Logo Revealed07:36 How Does a Unique Brand Name Affect Brand SERP Dominance09:30 Is Rebranding an Option for a Common Brand Name to Dominate the SERP?09:43 Dave Davies Rebranded Using Kalicube Pro09:58 Rebranding: Small and Large Company10:14 Rebranding Vs Becoming the Dominant Entity11:23 A Look Back at Some of Kalicube Tuesdays' Grooviest Guests12:08 Remembering Bill Slawski13:10 David Bain's Funnel Marketing Explanation13:15 SERP Chats with Dave Davies13:24 Danny Goodwin's Opportunity for Jason Barnard to Write for Search Engine Journal13:28 Hanging Out with Erin Sparks13:37 Explaining Nik Ranger's Presentation to Audio Listeners14:06 Mads Singers: How to Run a Business14:24 The Brilliant Rebecca Berbel and Koray Tuğberk GÜBÜR 14:37 The Amazing Kevin Indig and the Delightful Cindy Krum14:44 Making Barry Schwartz Laugh14:58 Tim Soulo's Insightful Episode15:24 Kalicube Tuesdays Season 115:33 First Ever Kalicube Tuesdays' Episode with James Mulvany16:22 Season 1 Guests Outside SEO: Dr Ai Addyson Zhang, Bengu Atamer, David Avrin and Neal Schaffer16:28 More Non SEO Guests: Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, and Rand Fishkin17:42 Barnaby Wynter's Bucket Theory of Funnels18:42 Kalicube Tuesdays Season 221:52 Olesia Korobka's Image SEO Episode22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:28 Russ Jeffery from Duda22:31 Kalicube Tuesdays' First Passing the Baton: Gennaro Cuofano to Simon Cox23:57 Kalicube Tuesdays Season 324:07 Monthly Roundtable Specials with WordLift24:38 Monthly Roundtable with Matt Artz and Emilija Gjorgjevska26:11 Audio and Video Experience on Kalicube Tuesdays This episode was recorded live on video August 16th 2022

Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead. Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea Volpini, Dave Davies, David Bain, Bill Slawsky, Danny Goodwin, Erin Sparks, Mads Singers, Rebecca Berbel, Koray Tuğberk GÜBÜR, Kevin Indig, Cindy Krum, Barry Schwartz, Tim Soulo, James Mulvany, Dr Ai Addyson Zhang, Bengu Atamer,David Avrin and Neal Schaffer, Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, Rand Fishkin, Olsia Korobka, Teodora Petkova, Russ Jeffery, Gennaro Cuofano, Simon Cox, Matt Artz and Emilija Gjorgjevska.  Many viewers and listeners of Kalicube Tuesdays may have wondered how the show got its name. Tuesdays because it's something to get excited about every Tuesday, but what about Kalicube? Jason Barnard (The Brand SERP Guy) finally reveals all! Woohoo! With intelligent, interesting and fun conversations, Kalicube Tuesdays has been a staple in the digital marketing podcast universe for three years. This incredible chat is a retrospective of the one hundred and fifteen episodes, and with Anton Shulke (The Livestream Guy) now on screen, it was like reliving every moment. This episode also includes some of Jason's rebranding tips and dominating Brand SERP nuggets. And while Kalicube Tuesdays looks back on its groovy years, it also looks forward to more and more to come. What you'll learn from Anton Shulke 00:00 Anton Shulke and Jason Barnard00:48 100th Episode with Carrie Rose01:42 Anton Shulke's Brand SERP02:10 Kalicube Tuesdays' Brand SERP02:42 Video of the Monthly Roundtable with Nik Ranger and Andrea Volpini on Anton's Brand SERP03:09 News About Anton Shulke04:48 The Mystery Behind Kalicube's Name and Logo Revealed07:36 How Does a Unique Brand Name Affect Brand SERP Dominance09:30 Is Rebranding an Option for a Common Brand Name to Dominate the SERP?09:43 Dave Davies Rebranded Using Kalicube Pro09:58 Rebranding: Small and Large Company10:14 Rebranding Vs Becoming the Dominant Entity11:23 A Look Back at Some of Kalicube Tuesdays' Grooviest Guests12:08 Remembering Bill Slawski13:10 David Bain's Funnel Marketing Explanation13:15 SERP Chats with Dave Davies13:24 Danny Goodwin's Opportunity for Jason Barnard to Write for Search Engine Journal13:28 Hanging Out with Erin Sparks13:37 Explaining Nik Ranger's Presentation to Audio Listeners14:06 Mads Singers: How to Run a Business14:24 The Brilliant Rebecca Berbel and Koray Tuğberk GÜBÜR 14:37 The Amazing Kevin Indig and the Delightful Cindy Krum14:44 Making Barry Schwartz Laugh14:58 Tim Soulo's Insightful Episode15:24 Kalicube Tuesdays Season 115:33 First Ever Kalicube Tuesdays' Episode with James Mulvany16:22 Season 1 Guests Outside SEO: Dr Ai Addyson Zhang, Bengu Atamer, David Avrin and Neal Schaffer16:28 More Non SEO Guests: Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, and Rand Fishkin17:42 Barnaby Wynter's Bucket Theory of Funnels18:42 Kalicube Tuesdays Season 221:52 Olesia Korobka's Image SEO Episode22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:28 Russ Jeffery from Duda22:31 Kalicube Tuesdays' First Passing the Baton: Gennaro Cuofano to Simon Cox23:57 Kalicube Tuesdays Season 324:07 Monthly Roundtable Specials with WordLift24:38 Monthly Roundtable with Matt Artz and Emilija Gjorgjevska26:11 Audio and Video Experience on Kalicube Tuesdays This episode was recorded live on video August 16th 2022

Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead. Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea Volpini, Dave Davies, David Bain, Bill Slawsky, Danny Goodwin, Erin Sparks, Mads Singers, Rebecca Berbel, Koray Tuğberk GÜBÜR, Kevin Indig, Cindy Krum, Barry Schwartz, Tim Soulo, James Mulvany, Dr Ai Addyson Zhang, Bengu Atamer,David Avrin and Neal Schaffer, Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, Rand Fishkin, Olsia Korobka, Teodora Petkova, Russ Jeffery, Gennaro Cuofano, Simon Cox, Matt Artz and Emilija Gjorgjevska.  Many viewers and listeners of Kalicube Tuesdays may have wondered how the show got its name. Tuesdays because it's something to get excited about every Tuesday, but what about Kalicube? Jason Barnard (The Brand SERP Guy) finally reveals all! Woohoo! With intelligent, interesting and fun conversations, Kalicube Tuesdays has been a staple in the digital marketing podcast universe for three years. This incredible chat is a retrospective of the one hundred and fifteen episodes, and with Anton Shulke (The Livestream Guy) now on screen, it was like reliving every moment. This episode also includes some of Jason's rebranding tips and dominating Brand SERP nuggets. And while Kalicube Tuesdays looks back on its groovy years, it also looks forward to more and more to come. What you'll learn from Anton Shulke 00:00 Anton Shulke and Jason Barnard00:48 100th Episode with Carrie Rose01:42 Anton Shulke's Brand SERP02:10 Kalicube Tuesdays' Brand SERP02:42 Video of the Monthly Roundtable with Nik Ranger and Andrea Volpini on Anton's Brand SERP03:09 News About Anton Shulke04:48 The Mystery Behind Kalicube's Name and Logo Revealed07:36 How Does a Unique Brand Name Affect Brand SERP Dominance09:30 Is Rebranding an Option for a Common Brand Name to Dominate the SERP?09:43 Dave Davies Rebranded Using Kalicube Pro09:58 Rebranding: Small and Large Company10:14 Rebranding Vs Becoming the Dominant Entity11:23 A Look Back at Some of Kalicube Tuesdays' Grooviest Guests12:08 Remembering Bill Slawski13:10 David Bain's Funnel Marketing Explanation13:15 SERP Chats with Dave Davies13:24 Danny Goodwin's Opportunity for Jason Barnard to Write for Search Engine Journal13:28 Hanging Out with Erin Sparks13:37 Explaining Nik Ranger's Presentation to Audio Listeners14:06 Mads Singers: How to Run a Business14:24 The Brilliant Rebecca Berbel and Koray Tuğberk GÜBÜR 14:37 The Amazing Kevin Indig and the Delightful Cindy Krum14:44 Making Barry Schwartz Laugh14:58 Tim Soulo's Insightful Episode15:24 Kalicube Tuesdays Season 115:33 First Ever Kalicube Tuesdays' Episode with James Mulvany16:22 Season 1 Guests Outside SEO: Dr Ai Addyson Zhang, Bengu Atamer, David Avrin and Neal Schaffer16:28 More Non SEO Guests: Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, and Rand Fishkin17:42 Barnaby Wynter's Bucket Theory of Funnels18:42 Kalicube Tuesdays Season 221:52 Olesia Korobka's Image SEO Episode22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:10 Teodora Petkova's Ideas on Semantics and Semantic Web22:28 Russ Jeffery from Duda22:31 Kalicube Tuesdays' First Passing the Baton: Gennaro Cuofano to Simon Cox23:57 Kalicube Tuesdays Season 324:07 Monthly Roundtable Specials with WordLift24:38 Monthly Roundtable with Matt Artz and Emilija Gjorgjevska26:11 Audio and Video Experience on Kalicube Tuesdays This episode was recorded live on video August 16th 2022

The Difference Between A Brand And Branding The first major problem that most businesses face is that they are befuddled by the marketing communications industry between what a brand is and what branding. A lot of businesses make the mistake of spending a lot of money on branding thinking that's actually going to give them a brand and they absolutely are entirely different things so the first thing that's worth pointing out is what's the difference between branding and brand. The branding is essentially the logo's look and feel. It's essentially how people engage with you in a physical and a visual way. That has nothing to do with brand where brand differentiates itself from those is something that we defined back in 1999. Often most agencies can't tell you the difference between the brand and branding. We define a brand as every experience that affects the relationship between a product or service and its buyer. The true brand can only exist in the mind of somebody who's exchanged the one single currency they have available to them which is time. Time also manifests itself as money but in order to have money you have to spend time earning it, so for most people except all those that are independently wealthy most people have to work and give up their time to earn money. When they're actually giving you money in exchange for your product or service they're actually giving their time. Brand Is About Relationship So what you've got to demonstrate is that what you're giving them back is gonna be something that will take them a lot longer to do than it took you to do. That's how product sales and service sales go but the key thing about brand today is it's a relationship. It's a relationship that people value more than the relationship they have with their money. If you've worked for a whole week or a whole month for your money, your relationship with your money is very tight. Our job as marketeers is to make sure that you facilitate an understanding that the relationship I'm going to give you with my product or my service is worth more than the relationship you have with your money.

Sometimes it's so good to relive the best of the insights from Becoming More Significant series.These things have a canny knack of reappearing at the right time.Today we hear from the best of the podcasts, from Dan Keeley and his brilliant contribution to the mental health field.www.dankeeley.co Amy Rowlinson, who already has her own incredibly popular podcast.https://linktr.ee/AmyRowlinsonSerial enterpreneur Russell Dalgleish.uk.linkedin.com/in/russelldalgleish/  And branding expert Barnaby Wynter.www.barnabywynter.comThere is so much good and useful and easy content packed into this episode, you can't but help gain from listening.*                         *                            *                            *                           * Sylvia Baldock has been transforming lives from the tender age of 13 when she ran a youth group for deprived teenagers in Glasgow, Scotland.Throughout her varied career from Theatre Sister in Open heart Surgery to a Masterclass Facilitator, Speaker, Business Mentor/Coach and Author, Sylvia has inspired and motivated thousands of people to recognise the unique value they bring to the workplace and to live a life of purpose and impact by Becoming More Significant.Sylvia works with Leaders, Aspiring Leaders, Teams and Individuals who want to increase visibility, credibility, confidence, clarity, communication, collaboration, motivation, productivity and growth.If you would like to know how you can Become More Significant right now, book a 20 minute free coaching call on https://calendly.com/sylviabaldock/1-2-1-discovery-call or by emailing  sylvia@sylviabaldock.com

Change your funnel into a bucket to increase sales conversions and boost your business every day! We're Making Conversations about buckets Count! "The journey is much more about the buyer now, than it is about the brand owner..." Barnaby Wynter, Making Conversations Count (January 2022) This episode is all about using buckets for sales conversions – what they are, how to measure them and how to increase their effectiveness. We chat with Barnaby Wynter about the advantages of using a bucket approach to conversions, rather than a funnel, and why it might be a great option for your brand or business. But we're not only Making Conversations about buckets Count! This episode is packed full of useful general business and profit building advice that will help you stay productive and boost your business every day. You'll learn: How to use value propositioning, including behaviour, benefits, and brand equity The attributes of time-management Why you need to do continuation measurement as well as testing Using the 'harvest' method for keeping your business financed and in profitability How to target your prospects and increase conversions rather than using the 'spray and pray' tactic for volume lead generation. "Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris. Missed our previous episodes? You can catch up with any of the other guests we've been making conversations count with, here. On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here. Once you've listened, remember to leave us a review!  NEVER MISS AN EPISODE AGAIN!! Follow the show on Apple Podcasts here! Follow the show on Spotify, here! You are following the show on socials, right? Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show!  Here are the links just in case you need them: Twitter Facebook Pinterest YouTube Instagram Strapped for data? You can hear a lower-bandwidth version of the episode here. Naked link: http://traffic.libsyn.com/makingconversationscount/Lower_bandwidth_-_Turn_your_sales_funnel_into_a_sales_bucket.mp3 Hard of hearing? Read the episode using a transcript, here. Naked link: https://makingconversationscount.studio/Episode-66-show-notes-transcript

Are you putting lipstick on a pig when it comes to marketing your brand and business? Do you know the difference between brand and branding? This is the episode where you'll find that out and a whole lot more.My guest Barnaby Wynter has deep experience and is very highly qualified to discuss brand and marketing. He developed a unique prospect acquisition strategy for Saab in the 1980s which he named The Brand Bucket®. He works now as a professional speaker, addressing over 17,000 business owners across the globe on how marketing has changed. He still advises businesses and startups on marketing strategy and how to implement his 6-step process, and he's here to share that with us.In this episode:understand the difference between brand and brandingHow to effectively sell coaching and speaking servicesWhat do people really buy?Are you sharing too much info?The 6-steps to effective marketingWhy you need to be more like your customers?The ONE THING you need more than ANYTHING ELSE in marketingand you get to share a fun and enlightening chat.Barnaby's book recommendations were: The E-Myth by Michael GerberThe thought leaders practice by Matt ChurchLessons from the Mouse by Dennis SnowVisit Barnaby's website: http://www.thebrandbucketcompany.com/http://www.thebrandbucketcompany.com/ or find him on LinkedIn.Please share the show with your online network if you got some value from it and consider supporting the show financially through the Supercast link below. Many thanks, Johnny.Grow your list today Start growing your list today for free with Convert KitDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show (https://speakinginfluence.supercast.tech/)

Brand Expert, Global Speaker and Practitioner, Barnaby Wynter has over 557 brands to his name since 1987. He now spends most of his time enabling businesses of all sizes to become totally differentiated in their market. With a focus on marketing at C-suite level he continues to embed a unique methodology, called The Brand Bucket, developed first for SAAB in the 80’s and an approach that has underpinned 3 Top 200 marketing communications agencies.Barnaby has built a portfolio which includes working with corporates to generate more value for their buyers, SME’s to assist growth aspirations and thrives on mentoring micro business owners to create 6 figure incomes. He works hands on and in advisory roles as both a NED and Board advisor.He has been a professional speaker since 2008, addressing over 17,000 business owners across the globe on how marketing has changed and is a published author.As a Founder Freeman of The Company of Entrepreneurs, a guild in the City of London and an ambassador of Home Grown, a private members club for entrepreneurs, he is committed to supporting the next generation of businesses.He is currently raising money to build a school in East Africa. Reach Barnaby on LinkedIN and on the website: www.thebrandbucketcompany.com

We all know that communication channels have evolved radically over the last 10 years – but how has that changed what a brand can be and do? On this, episode 244 of Digital Marketing Radio we look at what it takes to create a super-successful brand in 2021. Joining me to discuss that is a man who's a brand ambassador, a strategic advisor - and founder of The Brand Bucket Company – welcome to DMR, Barnaby Wynter.

"Never assume you are in relationship with someone", says Barnaby Wynter, author of #TheBrandBucket. "The power base has shifted to the buyer", he continues since the advent of the internet and the smart phone. 88% of buying journeys start online in consumer sales, but that is being mirrored in B2B.  The Brand Bucket process: Raise awareness Image match Define your value to them Give them a test drive and make the experience amazing Elicit a response Earn loyalty The vast majority of the value in your business is intrinsically tied to looking after your paying prospects (Barnaby says talking about them as customers makes companies complacent, and I agree) Contact Barnaby via LinkedIn - linkedin.com/in/barnabywynter Websites thebrandbucketcompany.com  (Company Website) barnabywynter.com  (Personal Website) Phone: +44 (0)7771 750 358 (Work)Email: barnaby@thebrandbucketcompany.comTwitter: thebrandbucket    -- If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation. To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi

Barnaby Wynter is a brand creation expert with over 557 brands to his name and helps businesses become the Go-To Brand. He also holds the accolade that when he was appointed MD in 1999, he was the youngest MD in the UK! After a fast-track career, he became the youngest MD of a UK Top 200 fully integrated advertising agency in London where he spent 7 years developing the proprietary Brand Bucket Programme to make your marketing really work in the digital economy. He is a published author, professional speaker (having spoken globally to over 17,000 businesses), mentor and marketing practitioner and as a Founding Freeman he serves as Court Assistant for The Company of Entrepreneurs in the City of London.  Linked In https://www.linkedin.com/in/barnabywynter/Facebook : https://www.facebook.com/barnaby.wynterInsta: https://www.instagram.com/wynterbarnaby/Web: www.barnabywynter.comTwitter: https://twitter.com/thebrandbucketThe Brand Bucket Book https://www.waterstones.com/book/the-brand-bucket/barnaby-wynter/9781852526528*                                *                                        *                                  *                                  *      Sylvia Baldock has been transforming lives from the tender age of 13 when she ran a youth group for deprived teenagers in Glasgow, Scotland.Throughout her varied career from Theatre Sister in Open heart Surgery to a Masterclass Facilitator, Speaker, Business Mentor/Coach and Author, Sylvia has inspired and motivated thousands of people to recognise the unique value they bring to the workplace and to live a life of purpose and impact by Becoming More Significant.Sylvia works with Leaders, Aspiring Leaders, Teams and Individuals who want to increase visibility, confidence, focus, clarity, communication, collaboration, motivation, productivity and growth.If you would like to know how you can Become More Significant right now, book a 20 minute free coaching call by emailing  sylvia@sylviabaldock.com CONNECT WITH SYLVIA BOOK A FREE 20 MINUTE COACHING CALL.https://calendly.com/sylviabaldock/20minEmail: sylvia@sylviabaldock.comWebsite: http://www.sylviabaldock.comFacebook Podcast: https://www.facebook.com/becomingmoresignificantFacebook: http://www.facebook.com/sylvia.baldockTwitter: http://twitter.com/SylviabaldockLinkedIn: https://www.linkedin.com/in/sylviabaldockYouTube: https://www.youtube.com/channel/UCWdQsJi6pxyoHzxZ0VseaGA TEDx: https://www.youtube.com/watch?v=LZ38TJVpVI0

My GuestA feature length interview with Barnaby Wynter, we discuss his tour around Australia on a Honda CX500 motorbike. Then we delve into his early career in advertising and then the change with purchasing the ad agency which changed him into a business owner. We discuss the importance of creativity in advertising, and the difference between large and small companies and creativity. We discuss the huge variety of work that he does now with conference speaking, coaching, Head of Marketing, Member of Professional Speaking Association and brand and marketing practitioner with a few extra surprises. Find more details about my coaching business on, click on the link for free 30 minutes strategy call:https://absolutebusinessmindset.com/abm-coaching-servicesDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-haywardFacebook - https://www.facebook.com/markjhaywardSupport this show http://supporter.acast.com/absolutebusinessmindset. See acast.com/privacy for privacy and opt-out information.

Barnaby is the founder of The Brand Bucket Company and a brand creation expert with a catalogue of over 570 brands to his name. After a fast track career, he became the youngest MD of a Top 200 advertising agency in London in 1999. 2 years later he bought the company and long with a proven proprietary marketing engagement model called The Brand Bucket and was completely broadsided by the events of September 11th. Over the next 7 years, he undertook a rank and file analysis of how marketing really works, given the onset of the digital knowledge economy, whilst creating national and international brands covering almost every sector online and offline. He is a published author, professional speaker having spoken globally to over 16,000 business, remote mentor, and marketing practitioner working for a select number of clients each year. He also a founding Freeman of The Guild of Entrepreneurs in the City of London and sits on the Court. Want to connect with Barnby? See below: Website: https://www.barnabywynter.com/ Facebook: https://www.facebook.com/barnaby.wynter LinkedIn: https://www.linkedin.com/in/barnabywynter Twitter: https://twitter.com/@thebrandbucket +++++ Please Follow & Connect with me! Link's Below Website: https://tyzerevans.com TikTok: https://tiktok.com/tyzerevans Instagram: https://instagram.com/tyzerevans Facebook: https://facebook.com/grindsellelevate Twitter: https://twitter.com/TyzerEvans LinkedIn: https://linkedin.com/in/tyzerevans Tumblr: https://tumblr.com/tyzerevans Youtube: https://youtube.com/c/tyzerevans Podcast: https://podcasts.apple.com/us/podcast/grind-sell-elevate/id1387700042 Wanna support the show? No Pressure, but anything donated goes right back into making this a better podcast: https://www.patreon.com/tyzerevans

Welcome to Scale Your Sales Podcast Barnaby Wynter, a brand creation expert with a catalogue of over 557 brands to his name. After a fast track career, he became the youngest MD of a UK Top 200 integrated advertising agency. Where he spent 7 years undertaking a rank and file analysis of how to make your marketing really work in the digital knowledge economy. In today’s podcast, we will be finding out what we should be doing right now. What will hold you together is providing value to the people who buy from you, said Barnaby. The critical thing is you've got to nail where the value lies in what it is you're doing for people. Then you've got to translate that into everything you do so it's evident every time people interact with you that your value comes through everything you do. I often find businesses are not brilliant at communicating what the value is or what they do. The value can be from what you give what you deliver, or what the customers are receiving in the impact it's making on them and their customers. Thirty-five years ago, I thought the brand owners ruled the rule the roost, and they told you what value you were going to get from them. Today, in the knowledge economy in the digital economy, we have so much more choice. You have to convey your value in terms of what the buyer is going to get from you at all times. What you give is kind of irrelevant in the sense that it is all about what the buyer gets there we only buy from a self, point of view. We do not buy from your point of view, so it is critical that you are walking in the shoes of your buyers all the time. The brand bucket was created for SAAB in 1985. It has been used on over 4700 brands worldwide. I've only used it on the under 570 that we talked about earlier and it was a model that was created as a result of an 18-month piece of research and originated by a gentleman called Stuart Ball who was asked myself to define how people bought motor cars, and he ended up with a six-step engagement model which starts with creating awareness in the market. The way you do that you get people to have heard of you, so you create brand properties and famous names and all that sort of thing but then what you build around that is an image dimension. The second step is the image dimension but what you have to do is you have to match the image of your buyers not to the image of your image which again was distinctive way back in the mid-80s. So, you manifest and that what that means, people have heard of you, and then they say I like you. But the critical thing we found when we were doing the research, that changed the game and not only did we buy from people we like, but we buy from people like us so, we have to be really in the style of our buyers not in our style. That's again very difficult particularly use designers or web guys or whatever they often design today what they think might look cool but actually what you've got to do is design to recover what the buyers are looking for. Then once they do that, they work out I have heard you; I like you. Then what you need to do is the third step, is tell people what you do but again when people are asked what do they often list out all the features of their business well, of course, nobody's buying features anymore. Because we are just using those to compare with each other, so what you must do is convert those into benefits. so, you have got to tell your benefit story at that point that then gets everybody going, I have heard if you are lucky and I know how you are going to benefit me. Then you say well you're buying something I said well actually what I know you're not the only one, so I'll tell you what I'm going to go and see what else is in the market so what you have to do is the fourth step. You have to give them a test drive; you have to say well look, why don't you come and have a go, why don't you find out what and immerse people in your value. Now, of course, you can't do that forever. Eventually, you say look I'm sorry the test drivers come to an end, and I have to remove this. They go no you can't do that I've integrated you into my life and you go well I'm sorry we can not afford to keep giving units for nothing so that's the point where you say I really can't help I can't give you this. I do have one idea and then what is that you give us money and we will carry on with this like oh that is a good idea, here have as much as you want right. At that point most marketing people say job done took the suspect turned them into a prospect took them from cold to warm to hot and all this other rubbish that people talk about and now they bought and they said because we've done that we're going to lunch. That's what most marketing people do but actually what we found through the research is this is when the value is nailed because people are giving you money they've given you time they've invested in the relationship you've done the same with your product or service. You've got to do the then what's then the fifth step, which makes the experience of being a buyer truly amazing and you'll know instinctively when you take part in a purchase process, and people look after you, and you feel like you're getting extra value and all that sort of thing and you feel much better about it. If you get that the sixth step then is building loyalty which is making sure that you look after the people who buy from you, they'll a buy more stuff from you, which is critical. Still, secondly, they'll advocate the fact that you're brilliant and they'll tell other people how brilliant you are because you've made the whole experience amazing. The six steps we summarise those then to three sorts of sections which are the first two are about engaging people; the second two are about demonstrating your value. Hence, through facts match and the test drive, and the third one is delivering on that value through what we call usage and loyalty. Those are so six steps down into three now if you apply that strategy to everything you do, and you make those sort of almost titles of your marketing plan. You make sure you're always doing something along that journey people will effectively become part of your business and in our terms fill your brand bucket. I must say to listeners you need to get the book, the Brand Bucket. There are lots of examples in there to help you apply the six steps, and, interestingly, this was developed a while ago, and there are lots of use cases. Still, it's so relevant now when we're talking about the knowledge economy and customer experience. There's the what we call the swear word in our business the F word so I'll only use it at once because I don't like to swear on these things. The funnel mindset what that is, of course, people the way the media industry is set up is it's trying to pour people into the top of your F word and then on the assumptions it's all going to pour out over the floor which is your job. The way the marketing industry the sales industry is all about pouring people in the top so what happens is business leaders getting hung up on the fact they've got to keep pouring people in the top rather than think on the basis it's a numbers game. I mean how many times have you heard that is a numbers game right it is a numbers game it is not about getting every tom dick and harry to come into the top of your F word. It is about finding the right people to go into your bucket and then look after them knowing you are going to lose a few along the way. The reason why it is shaped like a bucket is that we have a mathematic, we mathematically analyse the drop-off rates between everything. Hence, what's happened is there's been a disconnect between sales and marketing and after-sales customer service. This is the way that we need to go forward and to service their customers in the way their customers want to be serviced is important. I think you're right about that; the big corporates need to wake up and smell the coffee and realise the power base has shifted away from them and into the bias and buyers are now actively scanning the marketplace for alternatives to them and over time they would. I find it very frustrating that I can't get through to these big organisations because of covid because they put everybody on furlough. Therefore they cut the number of people in the call centres which I am paying for with my taxes so I'm paying for them to put their teams on furlough so that I can't now get any service. I think they need to believe we should focus now on how we deliver experiences that are second to none that are state-of-the-art. They must sit down and say we have a rule that nobody waits online for longer than five minutes and if we need to bring people in to answer the phones. Actually, in times of trouble, people have more need not less need. You're right I think everybody's short-term, If you look at the rate of change, it is getting faster and faster. If you look at the brands that have emerged from nowhere whether it's the Just Eats or the Amazons; the Googles or the Airbnb or the Ubers. These brands have emerged from nowhere in the last five years. They've all got one thing that's consistent about them, and it's not that they're online which is what everybody says, they don't make the product or the service they have just created businesses that are about the experience of getting those products and services. 88 %of all buying decisions start online, so as a business now you are going to have a sales process it has got to start online. You've got to nurture people into your bucket all of the time because they're looking for you right now for all of us everything we need to satisfy a business person and probably people online right now looking for us. We've got to get found, and when they find us we're just going to look we've got to wrap big cuddly arms around them and say come with us it's going to be amazing from beginning to end, and that's what the bucket is just brilliant for doing that, and you're right it's much more powerful today than it was when it was even created originally. What one tried and tested strategy would you offer listeners to Scale their sales? I think there are a number of things that you really you need to nail your value proposition you've got to do that and you've got to be able to convey what your value is very quickly you also need to identify the mindset of your prospect based so and we call this psychographic profiling so not their demographic not who they are what they are and where they live or that's all nonsense actually what's their mindset and then what you need to do is you need to go where those people go and it's once you've got the mindset it's actually very easy to do because they're not going to be in that place they're going to be in this place and when you're in that place what you've got to do is make sense of a confusing world for them because what's happened with the knowledge economy. What you're doing to scale your sales is you're owning that journey at the top of the bucket and the really clever trick is to make sense in such a way that you're the only solution and if you can do that then what's going to happen is they're going to go actually do what every time I interact with you make sense and now I'm asking you can we pay you to help us on a permanent basis and you go yes, of course, you can and so the way to score your sales is to now take your expertise as a business leader why what how you benefit people and keep feeding that out into the places where your ideal prospect goes and you'll be amazed people go oh thank goodness somebody here is helping me understand a what I need they've identified things I hadn't thought of and they're the place to go to and you become a go-to brand. https://www.linkedin.com/in/barnabywynter www.barnabywynter.com

Barnaby Wynter talks with Jason Barnard about brands and acquisition funnels. The Brand Bucket Guy talks to The Brand SERP Guy ! Barnaby has a 6 step process for building your acquisition funnel. In this conversation he goes through them in reverse order. He includes conversion rates between each stage which (apparently) apply to all verticals, all sizes of business and all countries. He then goes back through those 6 steps in the correct order and includes leakage rates. This makes phenomenal sense. Subscribe to the podcast Subscribe here >> This episode was recorded live on video November 17th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Barnaby Wynter talks with Jason Barnard about brands and acquisition funnels. The Brand Bucket Guy talks to The Brand SERP Guy ! Barnaby has a 6 step process for building your acquisition funnel. In this conversation he goes through them in reverse order. He includes conversion rates between each stage which (apparently) apply to all verticals, all sizes of business and all countries. He then goes back through those 6 steps in the correct order and includes leakage rates. This makes phenomenal sense. Subscribe to the podcast Subscribe here >> This episode was recorded live on video November 17th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Barnaby Wynter talks with Jason Barnard about brands and acquisition funnels. The Brand Bucket Guy talks to the Brand SERP guy ! Barnaby has a 6 step process for building your acquisition funnel. In this conversation he goes through them in reverse order. He includes conversion rates between each stage which (apparently) apply to all verticals, all sizes of business and all countries. He then goes back through those 6 steps in the correct order and includes leakage rates.This make phenomenal sense. https://www.youtube.com/watch?v=DYpHMQh0AzA Organised by Kalicube in partnership with Wordlift

Barnaby Wynter talks with Jason Barnard about brands and acquisition funnels. The Brand Bucket Guy talks to the Brand SERP guy ! Barnaby has a 6 step process for building your acquisition funnel. In this conversation he goes through them in reverse order. He includes conversion rates between each stage which (apparently) apply to all verticals, all sizes of business and all countries. He then goes back through those 6 steps in the correct order and includes leakage rates.This make phenomenal sense. Subscribe to the podcast Subscribe here >> This episode was recorded live on video November 17th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

During this interview we will discuss why you must design your marketing like a bucket and how to turn high quality leads generated into high quality business. Barnaby Wynter has spent his whole career dedicated to making sense of how marketing impacts your business. He founded The Brand Bucket Company in 2010 to extend his impact on corporates to start-ups. Having owned a Top 200 integrated London advertising agency for 10 years, Barnaby led a team to develop a foundation system for marketing your business. Over 7 years, The Brand Bucket Programme was refined as it was applied to over 570 brands worldwide. Today, Barnaby provides the expertise from 30 years of experience, to enable businesses to become a go to brand in their market. Join us as we learn how to best market your business to generate quality leads and turn them into quality business.

During this interview we will discuss why you must design your marketing like a bucket and how to turn high quality leads generated into high quality business. Barnaby Wynter has spent his whole career dedicated to making sense of how marketing impacts your business. He founded The Brand Bucket Company in 2010 to extend his impact on corporates to start-ups. Having owned a Top 200 integrated London advertising agency for 10 years, Barnaby led a team to develop a foundation system for marketing your business. Over 7 years, The Brand Bucket Programme was refined as it was applied to over 570 brands worldwide. Today, Barnaby provides the expertise from 30 years of experience, to enable businesses to become a go to brand in their market. Join us as we learn how to best market your business to generate quality leads and turn them into quality business.

During this interview we will discuss why you must design your marketing like a bucket and how to turn high quality leads generated into high quality business. Barnaby Wynter has spent his whole career dedicated to making sense of how marketing impacts your business. He founded The Brand Bucket Company in 2010 to extend his impact on corporates to start-ups. Having owned a Top 200 integrated London advertising agency for 10 years, Barnaby led a team to develop a foundation system for marketing your business. Over 7 years, The Brand Bucket Programme was refined as it was applied to over 570 brands worldwide. Today, Barnaby provides the expertise from 30 years of experience, to enable businesses to become a go to brand in their market. Join us as we learn how to best market your business to generate quality leads and turn them into quality business.

Barnaby Wynter brings his Brand bucket to the show to share with us a 6-step Buyer Decision-Making Process. With the buyer now in control and different limitations on World 2.0 from the Pandemic, we talk branding, marketing, and sales for the new world.

Barnaby Wynter, Marketing and Rebrand Expert, Keynote Speaker, Paleontologist, Founder of The Brand Bucket Company, Author and Serial Entrepreneur. The role of marketing has fundamentally changed. I only know this because since 1985, Clients have asked me every day to help with their what next. The job is simple, make sense of marketing and harness the change in the new digital age where the buyer is in control of your brand when you are not. It is not easy. But together we can make sure you become the Go-To brand in your market. Currently The Brand Bucket approach is being embedded in a few select corporates via The Brand Bucket Company, a ten year old integrated marketing agency, supported by introductions to the approach via conference keynotes ,  masterclasses to CEO groups, mentoring sessions with business leaders and via books, blogs. --- Send in a voice message: https://anchor.fm/askdpros-business-podcast/message

Episode 2 of Happy Vs Flourishing is with marketing expert Barnaby Wynter. We discuss what is marketing, how it's changed and how he sees it changing in the next few years. He has launched over 570 brands including many that are now household names worldwide. His career has been dedicated to making sense of how marketing impacts business. Barnaby founded The Brand Bucket Company in 2010 to extend his impact on corporates to start-ups. In this episode we discuss: Marketing Habits, algorithms, machine learning and routines Failing Mentorship Mental and physical health Football & VAR! The 4th Sector Links: Linked In https://www.linkedin.com/in/barnabywynter/ Facebook : https://www.facebook.com/barnaby.wynter Insta: https://www.instagram.com/wynterbarnaby Web: www.barnabywynter.com Twitter: https://twitter.com/thebrandbucket   Exceeding Expectations links: www.ExceedingExpectations.me Facebook Group Twitter LinkedIn YouTube How to leave a podcast review: https://tonywinyard.com/how-to-leave-a-review-for-the-podcast/ Full shownotes including transcription available at: https://tonywinyard.com/hvf002-barnaby-wynter/  

Barnaby Wynter is a marketing and brand development expert, speaker, author and founder of The Brand Bucket Company. Since 1985, Barnaby has helped clients develop their brands, make sense of marketing and harness the digital age where the buyer is in control of a brand if the business is not. Barnaby discusses the process of brand development and the crucial stage to enhance a brand: when a business becomes scalable. Barnaby also shares the Brand Bucket 6 step buying decision-making process. Build your business into one that will thrive after you leave, one with a developed brand. www.barnabywynter.com #sellingyourbusinesswithdavidking

This week on the Drop In CEO, brand creation expert Barnaby Wynter shares how creating customer experiences within brands build long-term loyalty. Join Deborah and Barnaby as they discuss creating experiences around products and brands, how to transition from marketing to customer experiences, and what a new business should consider when building a brand. Barnaby Wynter is founder of The Brand Bucket Company and a brand creation expert with a catalogue of over 570 brands to his name. He provides insights on how to ensure your customer will choose your product or service above all others.  From initial awareness to long-term loyalty, he will demonstrate how the role for marketing has changed and what you need to do in your business to become the go-to brand.  He is a published author, professional speaker having spoken globally to over 15,000 business, remote mentor, and marketing practitioner working for a select number of clients. He is also a founding Freeman of The Guild of Entrepreneurs in the City of London and sits on the Court. If you are looking to supercharge your brand in the digital economy then Barnaby makes all your marketing work. You can connect with Barnaby in the following ways:  LinkedIn: https://www.linkedin.com/in/barnabywynter/ Facebook : https://www.facebook.com/barnaby.wynter Insta: https://www.instagram.com/wynterbarnaby Web: www.barnabywynter.com Twitter: https://twitter.com/thebrandbucket   To learn more about how you can connect with Deb, go to https://www.dropinceo.com/ or join the Drop in CEO Facebook group for more conversations on how to lead, inspire, and achieve your goals. See omnystudio.com/listener for privacy information.

Marketing ain’t what it used to be. Whether you are CEO of a large corporation, Director of an SME, or solopreneur—getting your marketing message out has never been more important than it is today when we are all so distracted. Lock-down may mean that we have far more time on our hands than ever before, but we also have way more things prodding and grabbing at our attention every second of the day—oops, there goes another notification. Today’s guest Barnaby Wynter is a leading marketing expert, keynote speaker, Founder of The Brand Bucket Co, Author and Serial Entrepreneur. He’s also a huge Chelsea fan, but I wont hold that against him—and Founding Freeman for The Guild of Entrepreneurs. Barnaby has been around long enough to have experienced the winds of change across the marketing industry and as Marketing guru Seth Godin says, he understands that powerful marketing is based on empathy, generosity, emotional labour and giving value. Listen in as Barnaby drops some real value nuggets of his own in this wide-ranging conversation, as well as his two favourite London places of course. This is Your London Legacy. “Marketing is about creating the experiences which enable people to form a relationship with a product or a service.” 6:30 Barnaby has been knee deep in the advertising world for most of his life and stationed in London for 35 years working at some of the worlds largest advertising firms, no doubt working for some of the largest brands in the world. But come 1995 the advertising world started to take a sudden turn at the advent of the internet—followed up by one of the world’s most shocking events with September 11th 2001 in the United States. So, in 2002 they set to reconfigure marketing as none of the old ways were working anymore as broadcasting, direct mail, and email wasn’t working well. It’s this shift that ended up having Barnaby with a cloud-based agency.  “There is a fallacy called work life balance—there is no such thing work life balance, that’s a conspiracy of the business owners that they perpetuate amongst society.” 30:00  Barnaby has a plethora of insights into what marketing is, how its not stories that work in marketing—but showing a consumer what you can do for them, relating to consumers so they buy from brands that seem composed of people like themselves, and how the internet has changed the direction and purpose in which consumers contact a company for a product or service—a little tip: differentiating yourself from other competitors by stating a few percentage points isn’t emotionally engaging either. Barnaby’s insights don’t stop there, however. With all this talk of a “New Normal” amidst the Covid pandemic, many are talking about a major shift to remote work. A major and permanent shift at that. But Barnaby isn’t as convinced, as he sees that work provides on purpose in life and “home” provides another more emotional purpose. With these two intermixing he believes there will be many pushing back from having their work woes brought into the house, and a need for human connection will eventually prevail as people yearn to crawl back to their water coolers and go out after work for a few pints. While Barnaby believes he’s such a good marketer that you could find him with a simple Google search—we’ll do you one better and post to his website here: BarnabyWynter.com (https://www.barnabywynter.com/) Support this podcast

Barnaby Wynter is Marketing and Rebrand Expert, Keynote Speaker, Paleontologist, Founder of The Brand Bucket Company, Author and Serial Entrepreneur. He is on a mission to help businesses make Marketing 4.0 work and harness the change of buyer power in a digital economy. Over 30 years ago, smarter people than him created The Brand Bucket…Read More

Creating an easily identifiable brand for you as an individual or your company, is crucial for success. I am delighted to interview the award winning Brand expert Barnaby Wynter who shares his knowledge of this subject. There are many excellent take aways so remember to take notes! If you wish to get in contact with Barnaby, his website is www.barnabywynter.com Barnaby mentioned that he is doing the old banger rally this weekend, raising money for a new school in Uganda. If you wish to support him, here is his Just Giving page.

Warren Cass is one of those rare speakers that inspires, entertains and informs on the subject of influence. An entrepreneur with 25 years of running his own businesses, he has experienced huge success and tasted the bitter pill of failure. All of these lessons and stories are shared when he speaks…. Always from the heart!…Read More