The Loqui Podcast @ Present Influence

David Newman is a speaker, consultant, and author of four books, including Do It Speaking and Market Eminence. He's spent decades helping experts, consultants, and professional speakers build what he calls market eminence -- the combination of visibility, credibility, and brand preference that makes you the obvious choice in your field.In this conversation, David makes the case that the era of how-to content is over, that differentiation is not optional, and that most speakers are making themselves dangerously easy to replace. He also shares the three types of content that AI cannot replicate and a practical framework for becoming a category of one.What you'll take away:Why branding agencies are often the wrong first move for speakers -- and what to do insteadThe fire hose problem: why giving audiences too much content kills your follow-up businessThe mule vs magician distinction: what high-value clients actually want to buyWhy how-to content is finished as of November 2022 -- and the three content types that still workHow to think, what to believe, and where to focus next: the framework for content that AI can't produceThe market eminence model: visibility, respect, and brand preference as the three pillars of getting bookedCategory of one: what it actually means and why being divisive is the strategy, not the riskWhy your website navigation might be quietly sabotaging your speaking enquiriesThe "disturbing your enemy" exercise: how to find your position by identifying who you'd rather repelConnect with David Newman: Website: doitmarketing.com | Market Eminence resources: marketeminence.comJoin me for the Speaker positioning event on May 27th, A Position of Authority: Why Most Speakers Are Invisible (And What To Do About It)https://present-influence.kit.com/products/a-position-of-authority-eventCHAPTERS00:00 AI Changed Speaker Content01:49 Branding Is BS04:57 Stop The Firehose10:23 Mule Versus Magician15:26 Front Load Airport Value17:52 Market Eminence Framework20:05 Category Of One26:06 Finding Contrarian Differentiation28:03 Spotting Anti Clients30:51 Disturb Your Audience32:29 Why Speakers Dont Book33:40 Three Content Upgrades35:04 Future Casting Advantage38:22 Is Speaking Doomed40:27 No Footnotes Needed43:15 Marketing Show Your Work45:38 Make Speaking Obvious49:07 Where To Find David50:31 Host Wrap And Workshop52:28 Follow Review And FarewellFAQ SECTIONWhy is how-to content no longer effective for professional speakers?According to author and speaker strategist David Newman, how-to content became obsolete in November 2022 when ChatGPT became publicly available. AI systems can now produce more comprehensive, accurate, and faster how-to content than any human speaker. John Ball and David Newman argue that speakers who continue to rely on how-to content are competing directly with AI on AI's strongest ground. The only content that remains uniquely human is content based on personal experience, hard-won expertise, and a genuine point of view.What are the three types of content that AI cannot replace for professional speakers?David Newman identifies three categories of Professional Speaking: Known. Booked. Paid. The first is how-to-think content -- strategic, insight-driven content based on the speaker's own experience and expertise that helps audiences approach problems differently. The second is belief-shifting content that separates myths from truths and challenges conventional wisdom based on the speaker's direct observations. The third is future-casting or trend-spotting content that helps audiences understand what is coming next and how to prepare for it. Newman argues that focusing exclusively on these three areas can transform a speaking business within 90 days.What does it mean for a speaker to become a "category of one"?David Newman defines a category of one as a speaker whose specific combination of topic, perspective, philosophy, and personal experience cannot be replicated by any other speaker. It does not mean being the only speaker on a topic -- it means being the only speaker who approaches that topic from your particular angle, with your particular beliefs and your particular biases. Newman argues on the show with John Ball that divisive, opinionated positioning is not a risk but a strategy: the people who resonate deeply will book you; those who do not were never going to book you anyway.How can professional speakers find and develop a contrarian positioning?David Newman and John Ball discuss on the podcast that the first step is identifying who you would actively not want to hire you -- your "enemy" -- and then creating content that would deliberately alienate them. Newman shares a story of a client whose contrarian positioning around corporate intrapreneurship was validated when a hostile executive told her exactly what he did not want -- which confirmed she had found her position. The homework Newman recommends is to write, post, or share something that would genuinely upset the audience you do not want, because doing so more strongly attracts the audience you do.What is the "mule vs magician" distinction, and why does it matter for speakers and coaches?The mule vs magician framework, developed by David Newman, describes two different orientations to value in speaking and coaching programmes. A mule mentality is focused on volume -- more content, more bonuses, more videos, more binders. A magician mentality is focused on outcome -- the shortest possible path to the result the client already knows they want. Newman argues that high-value buyers and executives are no longer impressed by quantity and that the correct question when designing a programme is not what to add but what to remove.Visit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

If you're a good speaker who isn't getting booked at the rate or fee you think you deserve, this episode is going to be uncomfortable in the right way.The problem, in most cases, isn't your speaking. It's your positioning. And more specifically, it's the fact that most speakers build their positioning around what they want to say rather than what the market actually needs to hear.In this episode, John works through six positioning mistakes that keep credible, capable speakers invisible -- with real client stories and examples that make each one land where it needs to.Join us for the live speaker positioning event: https://present-influence.kit.com/products/a-position-of-authority-why-most-speakWhat's covered:The topic trap—why building your talk around your own expertise and interests, rather than your buyer's specific problem, is the fastest route to an empty pipeline. Including a story about a speaker whose health and productivity topic created a liability rather than a solution.Information vs transformation -- why packing your keynote with everything you know is the reason you're not getting rebookings or workshop enquiries. The talk that impresses is not always the talk that converts.The speak-on-anything problem -- both the unfocused speaker who hasn't chosen a lane, and the ego-driven speaker who believes intelligence alone equals credibility. With a real example from John's time at The Speaker Lab, and a look at what happened when Courtney Harding (episode 254) chased a hot topic without a clear problem to solve.The corporate bottom-line test—particularly for speakers building a career in the UK and Europe, where the association circuit doesn't exist in the same way it does in the US. If you want to be well-paid, corporate is where you need to be -- and your topic must connect directly to making or saving money. Cross-references the episode with Jackson Ogunyemi on education speaking, and a forthcoming episode with Claire Young on the UK education speaker market.Nice-to-have vs must-book -- why some topics will always sit in the soft column no matter how well you frame them, and what creates genuine urgency in a booking decision.The person is positioning—ethos, logos, and pathos applied to the speaker's positioning. Why two speakers can deliver identical content and create entirely different results, why your ethos cannot be copied even when your content is, and what Maria Franzoni revealed about content theft on episode 256 of this show.Referenced episodes:Episode 254 -- Hot Market, Cold Inbox: Why Your Speaking Calendar Isn't Matching Your Credibility (Courtny Harding)Episode 256 -- How Professional Speakers Get Hired: The Bookability Formula (Maria Franzoni)Jackson Ogunyemi episode -- education speaking and why it rarely pays enough to build a career onComing soon -- Claire Young on the UK education speaker booking market==============FAQs============== What is speaker positioning, and why does it matter for getting booked?Speaker positioning is how you define and communicate the specific value you deliver to a specific buyer with a specific problem. It goes beyond having a topic—it determines whether a buyer sees you as a must-book speaker or a nice-to-have. Most speakers who struggle to get booked consistently, or who aren't commanding the fees they want, have a positioning problem rather than a speaking problem. In this episode, speaking coach John Ball explains why positioning built around what a speaker wants to say, rather than what the market needs to hear, is the most common reason credible speakers stay invisible.What is the difference between a topic and a positioning for a speaker?A topic is a subject area —such as leadership, communication, resilience, or AI. A positioning is a specific claim about who you serve, what problem you solve, and why you are the credible choice to solve it. John Ball describes the topic as raw material and positioning as what you build from it that makes a buyer say yes. Speakers who position themselves around a topic category rather than a specific buyer problem are easy to overlook and difficult to justify to stakeholders.What mistakes do speakers make when trying to break into the corporate market? The most common mistakes speakers make when breaking into corporate include: building their talk around their own interests rather than a problem the business already knows it has, delivering information-heavy keynotes rather than creating genuine transformation, speaking on too many topics without a clear specialisation, and failing to connect their subject to the company's bottom line. Corporate buyers need to justify every fee to stakeholders, which means a speaker's topic must connect directly to making money, saving money, or reducing risk. John Ball covers all of these mistakes with real client examples in this episode.Why do some speakers get lots of enquiries while others with equal talent don't?Speakers who attract consistent enquiries are typically positioned at the intersection of a specific, urgent problem, a credible, differentiated solution, and demonstrable evidence that their work delivers results. John Ball describes this as the difference between a nice-to-have speaker and a must-book speaker. Topics that address immediate, high-stakes business pain points -- such as AI adoption, organisational communication failures, or leadership under pressure -- create urgency in the buyer that drives action. Softer topics, however well framed, tend to be deferred or cut when budgets tighten.What are ethos, logos and pathos, and how do they apply to speaker positioning?Ethos, logos, and pathos are the three modes of persuasion identified by Aristotle. In the context of speaker positioning, logos refers to the intellectual substance of a speaker's content—their frameworks, research, and arguments. Pathos refers to the emotional resonance they create—their delivery, humour, and ability to move an audience. Ethos refers to their credibility and earned authority to speak on a subject—their track record, lived experience, and body of work. John Ball argues that ethos is the most powerful and least copyable element of a speaker's positioning, and that speakers who rely solely on logos—listing credentials and frameworks—leave the most important part of their positioning invisible.Can other speakers copy your talk and damage your positioning?Content theft is more common in the speaking industry than most people acknowledge. Talks get transcribed, frameworks get lifted, and stories get repurposed by other speakers. However, John Ball argues that what makes a talk genuinely powerful -- the speaker's ethos, their lived experience, and their earned authority -- cannot be copied. Two speakers can deliver identical content and create entirely different results because audiences respond to the person carrying the ideas, not just the ideas themselves. Speaker agent Maria Franzoni addressed this directly on episode 256 of Professional Speaking: Known. Booked. Paid.Is corporate speaking the only viable route for well-paid speakers in the UK and Europe?For speakers building a career in the UK and Europe, corporate speaking is the most reliable route to sustainable, well-paid work. The association speaking circuit that sustains many American speakers does not exist in the same form in the UK and Europe, and associations that do exist largely do not pay competitive fees. Education speaking can be rewarding but rarely pays enough to build a primary income on -- explored in depth in the episode with Jackson Ogunyemi. Faith speaking does not pay at meaningful levels except for established public figures. After-dinner speaking, conference speaking, and stand-up comedy can be lucrative but require distinct skill sets. A forthcoming episode with Claire Young, who runs a UK education speaker booking agency, will explore the education market in more detail.Ready to do the actual work on your positioning? John is running a live event -- A Position of Authority: Why Most Speakers Are Invisible (And What To Do About It) -- where we go beyond the theory and build a position that is specific, credible, and unmistakably yours.Registration link: https://present-influence.kit.com/products/a-position-of-authority-why-most-speakVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel:

Beth Sherman is a multi-Emmy Award-winning comedy writer who spent 30 years writing for Letterman, Jay Leno, Ellen DeGeneres, and multiple major awards shows, including the Oscars. She now works as a keynote speaker and executive presentation coach, helping leaders and professional speakers build rapid rapport using the same principles comedians use to convert a room full of strangers.In this episode, John and Beth explore what professional speakers can actually learn from standup comedy — not the jokes, but the craft underneath them. Beth shares her BETH framework and challenges the assumption that being funny has anything to do with telling jokes.What you'll take away:Why trying to be funny is one of the worst things a speaker can do — and what to do insteadThe BETH framework: Brevity, Elephant in the room, Truth, HumanityWhy specificity and truth are the real engines of humour and connectionThe difference between self-deprecation and self-awareness on stageWhat comedians know about building trust with a sceptical audience that most business communicators don'tWhy silence on stage felt like failure to Beth — and how she's working through itWhat a "callback" is and why it's the most underused tool in a speaker's closingVisit bethsherman.com or connect with Beth on LinkedIn: https://www.linkedin.com/in/beth-sherman/CHAPTERS00:00 Meet Beth Sherman02:20 Comedy Roots and Writer Room05:38 Standup Lessons and Testing07:30 Humour Influences and Favourites12:24 Stagecraft Rapid Rapport13:46 Bombing and Hecklers19:09 From TV Writing to Speaking23:36 Building a Speaking Business26:27 Positioning Humour as Rapport27:39 Trust Through Humour29:15 Standup And Speaking31:51 Keynote Challenges35:57 Stop Trying To Be Funny38:36 BETH Framework39:24 Brevity Wins40:42 Elephant In The Room42:56 Truth And Self Awareness45:55 Specific Details47:59 Humanity Over Jokes49:03 Working With Beth53:06 Quick Rapport Tip54:46 Wrap Up And TakeawaysFrequently Asked QuestionsDo professional speakers need to be funny to be successful?According to Emmy Award-winning comedy writer and keynote speaker Beth Sherman, no. The goal is not to be funny — it is to be human. Trying to be funny often comes across as inauthentic and can undermine credibility, particularly for women and speakers from minority backgrounds. What engages audiences is vulnerability, relatability, and genuine connection. Laughter is a by-product of that, not the target.What is the BETH framework for speakers?The BETH framework was developed by Beth Sherman and stands for Brevity, Elephant in the room, Truth, and Humanity. It is a four-principle approach derived from professional comedy writing and stand-up that helps speakers and leaders build rapid rapport with any audience. Brevity means using fewer words for more impact. Elephant in the room means acknowledging what your audience is already noticing. Truth means that specificity and honesty are inherently engaging. Humanity means being relatable and vulnerable rather than polished and performative.How can speakers use humour without telling jokes?Beth Sherman teaches that truth is funny — comedians do not invent absurdity, they observe and report it. The most effective way for speakers to add humour to a talk is through specificity and self-awareness rather than constructed jokes. Sharing the particular details of a real experience — what was in the room, what was said, what you did when you got in the car — creates universal relatability because audiences recognise the truth in it. This approach works regardless of whether the speaker considers themselves funny.What is rapid rapport, and why does it matter for speakers and leaders?Rapid rapport is the ability to build trust and connection with a new or sceptical audience quickly. Beth Sherman argues that until an audience trusts you, nothing else you say matters — not your data, your story, or your framework. Comedians develop this skill by necessity: they must win over strangers, often in hostile conditions, within minutes. The same principles apply in leadership communication, sales, and keynote speaking. Beth's keynote and masterclass work translates these principles for business audiences.What is the difference between self-deprecation and self-awareness for speakers?Self-deprecation means putting yourself down for the purpose of getting a laugh. Self-awareness means acknowledging what your audience is already noticing about you or the situation. Beth Sherman advises speakers to favour self-awareness over self-deprecation, particularly if they belong to a group that may already face unconscious bias from their audience. Self-deprecation can undermine credibility; self-awareness builds connection and trust.How do you open a talk and win an audience over quickly?Beth Sherman's primary recommendation is to smile and look like you want to be there. Beyond that, acknowledge the elephant in the room early — whatever your audience might be thinking or distracted by. If you open with tension or a dramatic hook, relieve it quickly. The goal is connection, not perfection, and audiences respond to speakers who appear present and genuinely engaged with the room.Visit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

Elliot Kay is the founder of The Speaker Awards, a seven-time author, and one of the most connected people in the UK speaking industry. In this conversation, John and Elliot dig into what's actually changing in how professional speakers get hired, and why most speakers are still playing by rules that no longer apply.Heads up: entries for The Speaker Awards 2026 close 30 April. If you're a fee-paid speaker and you're on the fence, the deadline is a week away. Full details at thespeakerawards.com.What you'll take away:Why the era of the "information speaker" is over, and what's replacing itThe three things bookers now demand: problem clarity, implementable change, and proof of ROIWhy positioning (and repositioning) is the single biggest lever most speakers never pullThe "Watch Me Go" mentality: a non-aggressive, slightly defiant attitude that changes how speakers show upWhy imperfection is currency post-pandemic, and slick performers are losing groundChase budgets, not crowds: why twelve people in a boardroom often pays more than a hundred at a conferenceWhat The Speaker Awards process actually does for entrants (hint: the clarity matters more than the trophy)The pipeline reality: presence, partnerships, referrals, and why the bookers who hire you rarely comment on your postsFAQs from this episodeWhat do corporate bookers actually want from professional speakers in 2026?According to Speaker Awards founder Elliot Kay and host John Ball, bookers now prioritise three things: absolute clarity on the problem the speaker solves, implementable takeaways the audience will actually use, and demonstrable return on investment. The era of the "information speaker" is over because information is now freely available through AI. Speakers who can prove behavioural change after their talks are the ones getting rebooked and referred.Is the professional speaking industry declining because of AI?No. Both Elliot Kay and John Ball argue the opposite. As AI-generated content floods digital channels, audiences are craving real human connection more than ever. Live events are increasing in demand, not decreasing. The skills that matter are shifting from information delivery to authentic presence, emotional connection, and provable impact. Speakers who position themselves around outcomes rather than information are well-placed to benefit.What is the single biggest mistake professional speakers make?Positioning. Elliot Kay argues that if the positioning is wrong, nothing else will work. The second biggest mistake is failing to reposition over time. Speakers who used to get booked and no longer do have usually not updated their positioning, showreel, or brand in three or more years. The market moves. Speakers who don't move with it become irrelevant.Should professional speakers chase bigger audiences or bigger budgets?Elliot Kay's direct advice: chase budgets, not crowds. Twelve people in a high-level boardroom often pay significantly more than a hundred people at a conference. Fee per head is rarely correlated with audience size. Speakers optimising for audience count are optimising for the wrong metric.What does the Speaker Awards process give entrants beyond recognition?The process itself forces speakers to clarify who they are, what they stand for, and the problem they solve. Elliot Kay describes this as "shedding the fluff." Entrants consistently report that the preparation and judging process sharpens their positioning in ways that change subsequent fee conversations, regardless of whether they win.When are the Speaker Awards 2026, and how do speakers enter?Entries close 30 April 2026. The gala takes place on 3 July 2026 at the Leonardo Hotel, St Paul's, London. Entry is £80, with an administration fee, and speakers are permitted up to three categories. Full entry details are at thespeakerawards.com.About The Speaker Awards:19 independent judges across categories, including bureau heads, agents, PSA past presidents£80 admin fee to enter, up to three categoriesGala on 3 July 2026 at the Leonardo Hotel, St Paul's, LondonEntry deadline: 30 April 2026Find Elliot: LinkedIn: https://www.linkedin.com/in/elliot-kay/The Speaker Awards: thespeakerawards.comCHAPTERS00:00 Chase Budgets Not Crowds00:38 Meet Elliot Kay02:02 Speaker Awards Explained03:37 Why Enter Awards06:08 Judges Bureaus Credibility08:27 Community Over Egos10:08 How To Enter Deadline12:17 What Gets You Booked Now14:20 Elliots Speaking Origin Story16:40 Humour Connection On Stage20:07 Information Speakers Are Done21:23 New Keynote Watch Me Go23:33 Authenticity Beats Slickness27:34 Speaker Mistakes Positioning31:14 Building a Booking Pipeline35:21 Advice for More Bookings38:38 AI and Live Events Future40:20 Where to Find Elliot41:24 Wrap Up and Next EpisodeVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

Taki Moore recently wrote that conviction is a shortcut to charisma. It's a clever line. It's also only half right, and the other half is quietly costing speakers bookings.In this episode, John unpacks why confident, polished speakers still fail to convert rooms into clients, referrals, or rebookings. The issue isn't delivery. It's the gap between creating a feeling of value and creating actual change, and those two things are not the same.What you'll take away:Why audiences stop looking for substance when the signals are right (and why that's a trap for strong speakers)The Toastmasters case study: total conviction, zero argument, room completely soldThe Monday morning test: the one question that separates speakers who get applause from speakers who get bookedHow to tell whether you're performing or actually shifting the roomWhy "I loved it" is three words that feel like a win and mean almost nothingIf you're getting great reactions but not great outcomes, this episode is for you.CHAPTERS00:00 Conviction and Charisma00:32 Mmmbop and Emotion01:28 Toastmasters Wake Up02:24 Applause Without Action03:33 Design Monday Changes04:30 Reframing Takis Quote05:02 Next Steps and OutroNext episode: A conversation with multi-Emmy-winning comedy writer Beth Sherman, who is also a professional speaker. Don't miss it. Follow the show so you don't.Visit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.

Last week I bombed a standup comedy gig. Not catastrophically -- more in the way where you know before you walk onstage that you're not ready, and then it shows.I want to talk about it, not for the catharsis, but because the cascade that led to that bad night is exactly the same cascade that leads to underprepared keynotes, flat training sessions, and presentations that don't land the way you knew they could.What actually went wrongI had months of notice. No excuse on preparation. But life did what life does, other work took priority, and I found myself on the day of the gig trying to write new material from scratch. When that didn't work, I retreated to older material I hadn't rehearsed. I took a set list onstage -- something I've never done -- and in that moment I knew it wasn't a practical tool. It was me confirming to myself what I already knew: I wasn't prepared.My opening line died in complete silence. My body started sweating. My face went red. If you've ever watched a performer visibly unravel in real time, you know it's uncomfortable for everyone in the room.The real lesson for professional speakersThe host blamed the crowd. I didn't take that excuse. The crowd was what it was, and I've handled tougher rooms. This was on me.What stings most is that I already knew this about myself. When I'm learning music, nobody hears it until it sounds good. Not a rough version, nothing. I don't share works in progress. I should have applied that same standard here.Performing under pressure doesn't reveal your talent. It reveals your preparation.Two things I'm taking awayThe first is obvious but worth saying: never go onstage unprepared. Sometimes you need a bad night to remember why the obvious rules exist.The second is more interesting. I need to build my improv skills -- not to replace preparation, but to have a recovery mechanism when preparation wasn't enough. A flat opener shouldn't be able to take down an entire set. The ability to read a room, pivot, and bring an audience back with you is a separate skill from preparation, and one worth developing deliberately.Preparation protects you. Improv saves you when preparation wasn't enough.If you speak professionally, this episode is worth your time whether you're a keynote speaker, trainer, or coach. The principles of preparation, self-knowledge, and recovery apply equally whether you're on a comedy stage or a conference platform.Related episodes: Better Speaking Won't Get You Booked, But This Will -- Clinton YoungCHAPTERS00:00 Bombing the Gig00:29 Last Minute Prep Spiral01:35 Set List and Silence03:22 The Real Lesson04:44 Why It Matters to Speakers05:56 Two Takeaways06:19 Improv and Recovery08:56 Winging It Is Earned09:37 Do the Work and Go AgainVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.

Most speakers are working on the wrong problem.They're polishing their delivery, tweaking their slides, and hunting for better techniques. Meanwhile the gap between where they are and a well-paid, regularly booked speaking career has almost nothing to do with any of that.Clinton Young is a keynote speaker and coach who has learned -- sometimes expensively -- what actually moves the needle. In this episode he hands over the exact referral script he paid $4,000 to learn. The script he used at a free gig in England that led directly to his first £10k speaking engagement.It's in the episode. You can also grab the free PDF here: present-influence.kit.com/ec8e9e8259What you'll learn in this episodeWhy authenticity and vulnerability outperform polish almost every time, what world class actually means for a working speaker -- and why it's not Tony Robbins, the three things every athlete does that most speakers skip, why confidence is a skill you build rather than a trait you're born with, the four stages of learning and why stage three is where most speakers get stuck, how reps create the stage presence that tips and tricks never will, why improv is a spiritual practice and what it does for your adaptability on stage, how to handle mistakes, forgotten lines, and ringing phones without losing the room, why humour matters more than most speakers admit, the jab-jab-right-hook technique for opening any talk, why falling in love with the problem rather than your solution is the commercial shift most speakers need, and the elegant referral ask Clinton uses from every stage.About Clinton YoungClinton Young is a keynote speaker and coach. Find out more and access the resources he mentions at worldclassspeakersecrets.com.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email john@presentinfluence.com or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: How to Get Paid for Public Speaking with Grant Baldwin

Most speakers say they want feedback. What they actually want is validation.There's a significant difference -- and confusing the two is one of the most common reasons capable speakers plateau and stop growing. In this solo episode John Ball breaks down why most feedback fails, why the human brain is wired to turn critique into personal attack, and how to build a feedback loop that genuinely accelerates your development as a speaker.With real-world examples drawn from stand-up comedy and professional speaking, this is a practical and honest look at one of the most misunderstood tools in a speaker's arsenal.Get the free Fast Feedback Framework mentioned in the episode here: present-influence.kit.com/71c6c5dc43What you'll learn in this episodeWhy most feedback is too soft to be useful, how your brain converts feedback into a personal attack and what to do about it, the difference between performance feedback and personal judgment, how to filter feedback without dismissing it entirely, why applause is not a reliable indicator of growth, and how to build a feedback system that actually improves your speaking over time.The Feedback FilterWhen you receive feedback, ask three questions. Is there any truth in this? Is this about my goal or their preference? Can I test this without overreacting?Key principles from the episodeFeedback isn't the problem -- poor feedback is. If you only accept feedback that feels good, you'll never hear what makes you better. Friends soften feedback, peers filter it, audiences don't explain it. Growth comes from truth, not reassurance. You can protect your ego or improve your performance -- you don't get both.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email john@presentinfluence.com or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: What a Bombed Gig Taught Me About Preparation for Professional SpeakingMentioned in this episode:The Strategic Speaking Business AuditTake this quick quiz to find out where and why your speaking business is leaking opportunities.

From Invisible to Influential: Mastering Brand Clarity with Sapna PierouxWhat makes a speaker visible, memorable, and trusted in a crowded marketplace?In this episode of Professional Speaking, John Ball sits down with Sapna Pieroux, personal and business brand consultant, author, and speaker, to explore what brand clarity really means for speakers, experts, and business leaders who want to stand out for the right reasons.They unpack the difference between brand and branding, why simply "being authentic" is often not enough, and how to think more intentionally about the way you show up without becoming fake or performative. Sapna shares her VISION framework, explains why your public persona needs curation, and offers practical advice on building trust, visibility, and consistency over time.The conversation also covers reputation, styling, personal values, social media behaviour, networking, follower counts, and why real-world relationships still matter more than most people want to admit.John closes the episode with an important reminder for content creators and speakers alike: your audience usually needs to hear your core message more than once, and repetition is not laziness. It is part of clarity.In this episodeWhat "brand clarity" actually meansThe difference between brand and brandingWhy speakers need to think about how they are seenHow to curate your professional persona without becoming inauthenticWhy trust depends on alignment between what you do, say, and showHow to use aspirational brands without simply copying peopleWhy consistency matters more than novelty for visibilityWhat to do when you feel invisible onlineWhy 100 ideal connections beat a million empty followersHow comments, DMs, and meaningful interaction can increase visibilityWhy bookers should care about more than follower countThe importance of showreels, testimonials, and real-life relationshipsWhy your audience needs to hear your message more than onceKey ideas from the conversationBrand is the whole experience. Branding is only the visual expression of it. Your website, photos, positioning, communication, and behaviour all contribute to how people experience you.Authenticity still needs intention. You do not need to show every part of yourself to be genuine. Speakers need to curate the aspects of themselves that best serve the audience and the message.Trust is built through alignment. If what you say, what you do, and what people see do not match, trust erodes quickly.You do not need to copy others, but you should study them. Sapna recommends identifying aspirational brands and looking closely at how they show up, communicate, and build visibility.Your message probably needs repeating. Most speakers get bored with their message before their audience does. Repetition helps people understand, remember, and trust what you stand for.Visibility is not just a digital game. Networking, in-person relationships, and being in the right rooms still matter. Sometimes a real connection beats a polished post.Memorable lines"Brand is the whole experience.""Branding is how we make it visually tangible.""We can't put our whole messy self out there.""People connect with people.""It's better if you are connected with a hundred of your ideal clients rather than a million empty followers and bots.""You are always more at risk of getting bored with your message before your audience does."About Sapna PierouxSapna Pieroux is a personal and business brand consultant, author, and speaker who helps entrepreneurs and business leaders clarify who they are, stand out in their industry, and grow their businesses. She is the author of Let's Get Visible and shares insights on branding, visibility, and business growth.Resources and linksConnect with Sapna Pieroux on LinkedInSapna's book: Let's Get VisibleSapna's platform: BrandVisions.aiSubscribe to John Ball's LinkedIn newsletter: Serious About SpeakingListener takeawayIf your work deserves more attention than it is currently getting, the answer may not be to become louder, stranger, or more online. It may be to become clearer, more consistent, and more intentional in how you show up.CHAPTERS00:00 Show Introduction01:17 Meet Sapna Pieroux01:50 Brand Clarity Framework03:42 Visualize Your Brand06:06 Customer Vision Legacy06:59 Brand Versus Branding10:34 Curated Authentic Persona14:02 Values And Trust Signals15:10 Who You Associate With17:16 Building Reputation Visibility18:21 Do Say See Alignment18:51 Consistency Builds Trust19:51 Values And North Star21:09 Study Aspirational Brands22:00 Repeat The Message22:50 Market Need Disconnect24:31 Fab Brand Aha Moments27:39 Start Small Engage Social29:39 Beyond Follower Metrics33:11 Role Models And Inspiration35:35 Where To Connect Next36:21 Closing Takeaway RepeatVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.

The smarter you are, the easier it is to get stuck - not because you lack ability, but because intelligence can quietly build a wall between you and the reality that would actually move you forward.EPISODE SUMMARYIn this episode, John explores one of the most common — and least talked about — reasons experienced speakers plateau.It's not a skill gap. It's a distance-from-reality problem.Drawing on 15 years of coaching speakers, John introduces the concept of psychological limiter loops: self-reinforcing cycles that keep you feeling productive while quietly keeping you stuck. He unpacks how intelligence, identity, and the need to protect your status can build a wall between you and the feedback, visibility, and real-world exposure that would actually accelerate your growth.This episode covers:• Why smart people overthink instead of executing• How psychological limiter loops work — and why they feel like progress from the inside• Why the hardest part of any speaker's journey challenges your identity, not just your skill• Five practical ways to break the loop and reconnect with realityWhether you're just starting or you've been speaking for years and know you should be further ahead, this one is for you.TIMESTAMPS00:00 The smarter you are, the easier it is to get stuck00:40 What this episode covers01:15 The Bertrand Russell quote and why intelligence creates doubt01:50 What a psychological limiter loop is — and what it looks like in practice02:40 How the loop builds a wall between you and reality03:15 Why this isn't just a beginner problem04:00 The dip - and why it's an identity challenge, not just a skill test04:50 Potential doesn't pay the bills. Bookings do.05:10 Personal story: nearly never doing stand-up comedy07:15 Personal story: the keynote I was hiding behind07:50 Five ways to break the loop07:55 1. Reconnect with reality08:15 2. Shorten the loop08:45 3. Lower the exposure threshold09:10 4. Knock the wall down09:45 5. Act before certainty10:20 Close — most speakers have a distance-from-reality problem11:00 How to work with JohnRESOURCES & LINKSBook mentioned: The New Comedy Bible by Judy CarterConcept mentioned: The Dip by Seth GodinVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:SPGFS - Hiro.fmBecoming known will always make it easier to get booked and podcast guesting is one of the easiest ways to make that happen, when you have the right strategy. This program will teach you everything you need to know about podcast guesting, from the tech stack to making an impact. You'll get all the tools to stand out as an amazing podcast guest and get booked on great shows.The Strategic Speaking Business AuditTake this quick quiz to find out where and why your speaking business is leaking opportunities.

Speechwriting Secrets from the Political WorldWith Rob NoelSUMMARYWhat separates a forgettable speech from one people remember years later?In this episode of Professional Speaking, John speaks with political speechwriter Rob Noel, who has written speeches for major figures including US Secretary of State Marco Rubio and former CIA Director Mike Pompeo.Rob shares how professional speechwriters think about structure, storytelling, rhetoric and audience psychology.And some of the insights might surprise you.For example:One of Rob's most contrarian views is that sometimes the best speeches are never written at all.Many of the world's best speakers perform better when speaking naturally rather than reading from a script.But that does not mean preparation is optional.It simply means preparation has to support authentic delivery.The “Thread of Steel”One of the most important ideas Rob introduces is something he calls the thread of steel.This is the central organising idea that runs through the entire speech.Great speeches are not collections of ideas.They are one idea expressed in multiple ways.Often, this thread can be summarised in a single phrase.Famous examples include:“I Have a Dream”“Yes We Can”“Ask not what your country can do for you…”The thread gives the speech structure and coherence.Without it, even talented speakers drift into disconnected points that audiences quickly forget.Why Stories Beat StatisticsAnother powerful takeaway from the conversation is the role of storytelling.Audiences rarely remember policy points, data or statistics.But they remember stories.Rob shares an example from a speech he worked on where Marco Rubio described hearing his father's keys jingling at the door late at night after work.Years later, people still remembered that small sensory detail.Why?Because vivid language activates imagination and emotion.Stories make ideas human and relatable.Rhetoric Still MattersAlthough modern speaking has evolved, many ancient rhetorical tools still work.Rob highlights one classic technique:ChiasmusThis is a mirrored sentence structure that creates memorable lines.Example:“Ask not what your country can do for you — ask what you can do for your country.”These structures feel profound and rhythmic to audiences, even when they are actually simple to construct.The Hidden Skill of SpeechwritingPerhaps the most surprising insight is that speechwriting is not just about writing.It is about capturing someone else's voice.Speechwriters must understand:how a person thinksthe cadence of their speechthe words they naturally usetheir personality and worldviewThe goal is not to sound clever.The goal is to make the speaker sound authentically themselves.Key Takeaways from the EpisodeGreat speeches have one clear organising ideaStorytelling is more powerful than statisticsMemorable lines often follow rhetorical patternsAuthentic delivery matters more than perfectly written scriptsThe best speeches balance preparation with natural speakingCHAPTERS00:00 Make Speeches Memorable01:14 Never Write It All02:53 Politics Versus Business04:58 What Makes Great Speakers07:57 Thread of Steel09:57 Edutainment And Attention13:49 Callbacks And Catchphrases16:00 Inside Political Speechwriting18:31 Capturing Someone's Voice23:09 Rhetoric That Sticks25:24 Chiasmus For Memorable Lines26:48 Metaphor Without Cliches30:03 Speechwriting Cliches To Avoid31:24 TEDx Brand And Formula33:10 Hidden Influence And Manipulation35:45 Love Bombing And The Word Because38:12 Bright Side Of Influence39:35 Stories Beat Statistics44:44 Story Spine And Callbacks47:23 Future Of Speechwriters48:41 Wrap Up And Where To Connect49:30 Final Takeaways And Next EpisodesVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.

Episode SummaryIn this coaching session, John Ball works with speaker Jackson Ogunyemi, who has spent 25 years speaking in the education sector and now wants to transition into higher-paying corporate speaking opportunities.Jackson has the experience, the message, and the stage presence. What he's missing is the business engine that consistently generates bookings.Together they unpack some uncomfortable realities about the speaking industry: why conferences rarely pay new speakers well, why speaker bureaus don't create demand, and why many talented speakers stay stuck at low fees.From there, they build a practical strategy: identify a hunting niche, use LinkedIn to find prospects, send simple outreach messages, and create a consistent follow-up system.If you want to turn speaking into a real business rather than hoping to be discovered, this episode will show you where to start.Want to join John's 'Serious About Speaking' newsletter? Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744In This EpisodeWhy many speakers rely on the wrong growth strategiesThe reality of speaker bureaus and conferencesWhy visibility alone doesn't generate bookingsHow to identify a profitable speaking nicheWhy sales teams could be a powerful market for speakersHow LinkedIn can become a speaker prospecting toolThe outreach message that gets responsesWhy persistence matters more than perfectionHow to build a simple speaking sales engineKey InsightMost speakers try to build an audience before they build a business.The real order is:Build a sales engineGet booked and paidThen grow your visibility on top of that momentumPractical Steps From This EpisodeIf you want to start building your speaking pipeline:Choose a clear hunting nicheBuild a list of companies in that nicheContact them on LinkedIn with a simple questionTrack your outreach in a CRMFollow up consistentlyEven 30–60 minutes a day of prospecting can start generating conversations and opportunities.CHAPTERS00:00 Offended But Hooked01:29 Meet Jackson's Pivot02:34 Education Fees Reality06:16 Corporate Audience Fit08:34 Why Bureaus Wont Help10:05 Pick A Hunting Niche12:59 Outreach That Gets Replies15:14 CRM And Follow Up Rhythm16:23 Daily Prospecting Engine19:29 Persistence Mindset Shift22:24 Add Workshops And Examples24:49 Wrap Up And Next Steps25:40 Final Takeaways And CTAVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:SPGFS - Hiro.fmBecoming known will always make it easier to get booked and podcast guesting is one of the easiest ways to make that happen, when you have the right strategy. This program will teach you everything you need to know about podcast guesting, from the tech stack to making an impact. You'll get all the tools to stand out as an amazing podcast guest and get booked on great shows.The Strategic Speaking Business AuditTake this quick quiz to find out where and why your speaking business is leaking opportunities.

Self-Awareness, Mindset, and Audience Focus: Michael Delisswe John chats with executive communication coach Michael Delissa about self-awareness, feedback, and mindset in presentations, arguing that most presentation problems are internal rather than technical. Dea shares a humiliating early experience when a professor publicly flagged his filler words, and explains how he now builds self-awareness by recording speakers and letting them see distractions for themselves. They discuss avoiding perfectionism, reducing distracting habits without sounding robotic, and focusing on outcomes and audience needs rather than what the presenter wants to say. Dea highlights common issues such as covering too much, weak flow, lack of customisation, and insufficient emotional connection to the audience's pain points. He frames effective persuasion around trust, logic, and emotional connection, ties improvement to leveraging strengths and minimising “fatal flaws,” and promotes continual feedback, daily practice, and his book Leadership Accelerators on emotional intelligence, communication habits, and personality. CHAPTERS00:00 Nightmare of Humiliation 00:27 Meet Michael Dea 01:40 Filler Words Disaster 03:33 Recording Builds Awareness 05:13 Ditch Perfectionism 07:12 Authentic Not Scripted 09:18 Strengths and Fatal Flaws 12:41 Start With Outcomes 14:26 Common Presentation Pitfalls 16:47 Engagement and Customisation 18:54 Coaching Goals and Mindset 24:26 Trust Logic Emotion Framework 27:57 Pain Before Solutions 31:29 Slide Purpose Coaching 32:53 Personality-Based Speaking 37:22 Outcomes Over Learning Styles 39:48 Mindset And Audience Focus 42:20 Communication In The AI Era 46:27 Book Leadership Accelerators 48:45 Feedback And Self Awareness 52:27 Episode Wrap And ChallengeVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow the show and leave a rating.

If you're a speaker, coach, or expert thinking about launching a podcast, this episode might save you six months of your life and a few thousand dollars or euros. Here's the uncomfortable truth:Most speakers don't need a podcast. They just need better positioning.In this episode, John breaks down:Why podcasting amplifies what's already there (and doesn't manufacture clarity)The real-time cost of running a weekly showWhy guesting often builds authority faster than hostingThe confidence and positioning benefits of appearing on other people's podcastsWhy sponsorship is irrelevant for most niche showsWhen hosting actually does make strategic senseThe difference between building a library and building a reputationYou'll also hear:A practical 60-day guesting planThe diagnostic questions to ask before launching a showWhy podcasting can become a sophisticated form of procrastinationHow to think like a business owner rather than a hobbyistIf your business isn't stable yet, a podcast won't fix that.Clarity first. Platform second.Mentioned in This EpisodeJohn's recent episode with Julian Treasure on listening and communicationStrategic Podcast Guesting for Speakers (first three lessons free, link below)Resources

Julian Treasure is one of the most-watched TED speakers in the world, but his message is simple: the most important skill for speakers is listening.In this episode, Julian explains why audiences don't hear your message “as delivered.” They hear it through filters: culture, mood, expectations, time of day, the speaker before you, and even the acoustics of the room.We talk about how to “listen to their listening” in real time, how to recover when the energy is off, and how to make your voice land with more impact, without turning into a motivational foghorn.What you'll learnWhy speaking and listening form a circle, not a straight lineThe listening filters that shape how audiences receive your messageHow to handle the “graveyard slot” and other attention dipsWhat to do when the speaker before you has poisoned the roomThe “gift” visualisation to instantly improve your on-stage presenceWhy sound affects physiology, focus, behaviour, and buying decisionsPractical advice on mics, acoustics, and why lavaliers can betray youThe role of silence and humility in real listeningJulian's Listening Society and his speaking and listening assessmentsLinks mentionedJulian's Listening Society (free resources and membership) https://www.thelisteningsociety.community/sign_up?request_host=www.thelisteningsociety.communityhttps://www.juliantreasure.com/Julian's speaking and listening assessments (individual and organisational scorecards) https://juliantreasure.floot.app/CHAPTERS00:00 Intro: Julian Treasure and why listening beats speaking02:00 Julian's contrarian stance: listening is the base of the pyramid04:00 Listening to their listening: the filters audiences use06:00 Graveyard slots, room mood, and the speaker before you08:00 How to recover when the audience is off12:00 The “gift” visualisation for stage presence16:00 The three intentions: you, the audience, and their intention for themselves19:00 Why listening has been sidelined in modern life21:00 Sound's effects: physiology, psychology, behaviour, cognition24:00 TED curation and making every word a “diamond”26:00 Being heard: mics, AV crews, and room acoustics30:00 Silence, humility, and listening as a leadership skill35:00 Julian's TED history and the talk that went ballistic40:00 Coaching, leadership, listening, and organisational disengagement42:00 Listening Society and assessments45:00 Outro: key takeaways and what's nextVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:SPGFS - Hiro.fmBecoming known will always make it easier to get booked and podcast guesting is one of the easiest ways to make that happen, when you have the right strategy. This program will teach you everything you need to know about podcast guesting, from the tech stack to making an impact. You'll get all the tools to stand out as an amazing podcast guest and get booked on great shows.The Strategic Speaking Business AuditTake this quick quiz to find out where and why your speaking business is leaking opportunities.

Summary:Political speechwriter and author Simon Lancaster breaks down how leaders and speakers win minds using rhetoric, metaphor and emotional language. We explore why corporate jargon kills trust, how metaphors shape beliefs, and simple persuasion tools speakers can use without sounding manipulative.In this episode, you'll learn:What rhetoric is and why it matters for modern speakersWhy emotion often persuades more than logicHow metaphor shapes perception, behaviour and beliefWhy corporate language dehumanises and disengages audiencesPractical ways to become “metaphor aware” and communicate more humanlyThe responsibility leaders have when using persuasive languageMemorable ideas and quotes:“Leadership is an emotional contract.”“Metaphor speaks to the subconscious.”The “company as car” metaphor and why it backfires“Rhetoric is morally neutral. Like a pen, it can be used for good or bad.”Resources mentioned:Simon Lancaster, Winning MindsSimon Lancaster, The Expert's Guide to SpeechwritingSimon Lancaster, You Are Not HumanBook recommendation: The Queen of Bloody Everything by Joanna NadinConnect with Simon:Website: BespokeSpeeches.comWatch Simon's TEDx Talk: https://youtu.be/bGBamfWasNQCHAPTERS: 00:00 Welcome Back: Why This Classic Episode Still Matters01:14 Meet Simon Lancaster: 20 Years in Political Speechwriting02:31 From Songwriting to Speeches: Emotion, Metaphor & Simplicity04:34 What Is Rhetoric? Ancient Persuasion Tools (Rule of Three & More)07:43 Why Rhetoric Isn't Taught (and Why That's Dangerous)09:15 Rhetoric in Modern Politics: Boris Johnson, Virtues & Moral Neutrality11:17 What Makes a Bad Speaker? A Critique of Keir Starmer's Delivery13:04 Leadership Is a Feeling: Creating Tribe, Trust & Momentum15:42 Inside a Speechwriter's World: Process, Voice-Decoding & Client Sessions19:04 Winning the Instinctive Mind: Making People Feel Safe (Obama vs Trump)22:01 Different Styles, Same Impact: Barack vs Michelle + Biden & Harris24:52 Metaphor as the Ultimate Persuasion Tool25:42 Why Companies Talk Like Cars (and Why It Dehumanises Staff)27:04 Switching to Human Metaphors: Family, Journeys & Belonging at Work27:31 Politics as Metaphor: Brexit ‘Family' vs...

SummaryThe professional speaking world and the personal development industry have been intertwined for decades. That overlap has created energy, inspiration, and transformation. It has also created hype, pseudoscience, and borrowed authority.In this solo episode, John explores where influence crosses into manipulation, why anecdotes are powerful but weak evidence, and how emotional intensity can lower scrutiny in a room.This is not an attack on personal development. It is a call for healthier boundaries, intellectual humility, and higher standards.If you are building a serious speaking business and care about long-term credibility, this episode is for you.In This EpisodeWhy persuasive speaking is inherently powerful and inherently vulnerable to abuseHow pseudoscience and “science-sounding” language spread on stagesThe role of TEDx in transferring perceived authorityWhy anecdotes move audiences but do not prove causationHow high emotion lowers scepticismThe difference between confidence and competenceWhat intellectual humility looks like in a keynoteHow integrity protects both your reputation and the professionKey IdeaCertainty sells.Nuance builds careers.If you want short-term applause, oversimplify.If you want long-term authority, raise your standards.CitationsCarl Sagan – “Extraordinary claims require extraordinary evidence”Edward de Bono – 'How to Have a Beautiful Mind'Elizabeth Loftus – Research on memory distortionDiscussionIs the industry doing enough to distinguish between influence and manipulation? Where should speakers draw the line? What responsibility comes with the stage?Share your thoughts.Professional speaking does not need a hostile divorce from personal development. It needs healthier boundaries.CHAPTERS00:00 Influence With Integrity: Why This Episode Matters00:50 When Persuasion Meets Emotion: The Stage's Power (and Risk)01:13 Pseudoscience on Stage: ‘Quantum' Claims & Debunked Myths02:26 Anecdotes, Arousal & Bias: How Audiences Lower Their Guard03:56 Borrowed Credibility: TED/TEDx, Branding, and Authority Transfer04:45 The Industry Cost of Hype: Buyers Sceptical, Experts Exit05:46 Raising the Standard: Stories + Energy, But Check Your Sources06:48 Humility vs Certainty: Building Trust for the Long Game07:23 Closing: Question Everything + What's Next on the ShowVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form

Maria Franzoni is a former speaker bureau owner and author of The Bookability Formula. She shares a blunt, practical view of what makes a speaker bookable in the UK and European markets, and why “being good” is not the same as “getting hired”. This show is unmissable if you're serious about speaking.What we coverWhy “follow your passion” is often terrible business adviceThe UK/Europe market reality vs the US speaking marketWhy relevance to a paying market comes before polishing a keynoteWhat really builds credibility (and what screams “fake”)The networking mistake almost everyone makesWhy speakers overrun and how it hurts the event (and other speakers)The real reason top-paid speakers get bookedWhat makes organisers and bureaus reject someone instantlyDemo videos: why bad video is worse than no videoWhether your full keynote should be public or privatePlagiarism in the speaking industry and why it happensPodcast guesting as visibility and as training for concise communicationKey takeawaysRelevance is the filter. If the market doesn't care, your passion won't save you.Proof beats claims. Testimonials, outcomes and case studies do the heavy lifting.Bookability is business. Relationships, follow-up and sales habits matter more than most speakers want to admit.Assets signal quality. A weak demo video can quietly kill deals before you're even considered.Great speakers are often not the highest paid. The most bookable speakers usually run the best business.GuestMaria FranzoniLinkedIn: Maria FranzoniWebsite: mariafranzoni.meBook: The Bookability Formula (Great read)Links and resources mentionedSpeaker bureau newsletters and topic forecasts (example: Chartwell)The Dip (Seth Godin), referenced by John in the wider show contextJudy Carter (comedy writing advice mentioned), The New Comedy Bible, and see previous guest appearance.Chapters00:00 The bookability...

Episode SummaryWhy do so many capable speakers never gain momentum or consistent bookings?In this short solo episode, John Ball breaks down the single biggest block that stops speakers from becoming successful professionals. It is not talent, confidence, or credibility. It is the habit of overthinking and under-acting.Drawing on years of coaching speakers and working inside the speaking industry, John explains how planning becomes a comfort zone, why “being ready” is often procrastination in disguise, and how real progress only starts when action meets reality. If you want to treat speaking like a business rather than a hobby, this episode will give you a sharp reset.CHAPTERS00:00 Introduction and Episode Overview02:09 The Main Obstacle for Speakers03:05 The Importance of Taking Action06:30 Navigating Challenges and Imperfections11:30 Building a Speaking Business17:54 Conclusion and Call to ActionVisit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:The Strategic Speaking Business AuditTake this quick quiz to find out where and why your speaking business is leaking opportunities.

A hot market does not guarantee hot bookings. In this coaching session, John works with tech and emerging-tech speaker Cortney Harding to diagnose the real reasons her calendar is not matching her credibility. They unpack why prestige signals and “busy content” do not automatically create demand, how to position around an expensive problem, and why simplifying outreach beats “post and pray” when you want reliable bookings.You will also hear a strong warning for speakers who chase whatever topic is trending. It looks strategic until you realise you are rebuilding your positioning every six months and still not becoming the obvious choice.What you will learnWhy high-demand topics can still leave you with a cold inboxThe difference between credibility signals and buyer demandHow to turn a framework into a clear “we need this” messageWhy your prospecting should start with a simple response-getting questionWhat to prioritise if you feel permanently stuck in launch modeWhy social media is often a nice-to-have, not the main lever for bookingsHow to reframe sales as relationships so it stops feeling grimWho this is forProfessional speakers who want more paid bookings, clearer positioning, and a simpler plan that does not rely on going viral.Chapters00:00 Hot market, cold inbox00:52 Why chasing hot topics is a terrible long-term strategy01:35 What this coaching session will help you fix01:57 Cortney's goal: speaking as real revenue, not “biz dev”03:05 Fee goals and gig targets04:05 The “last mile” problem: credibility without a flywheel05:00 The crowded hot-topic trap and the pivot to differentiation07:00 The key diagnostic: what expensive problem do you solve?07:30 Tech last, problem first: Cortney's framework09:05 Why this matters: wasted spend, weak ROI, failed projects10:05 Sharpening the one-sentence positioning12:55 Why the “how” matters less than the “what” at first13:20 Content output vs conversion, and the danger of mimicry14:10 Permanently in launch mode and “throwing Italy at the wall”16:00 What is actually driving bookings right now?16:25 Strategic pitching and why it is not converting17:05 Simplifying outreach to one question that gets responses18:00 Why conferences rarely pay non-celebrity speakers19:05 The CRM follow-up game: not one-and-done21:55 The numbers game and finding a different hunting niche23:35 Calling people who respond: become a voice, not an email24:55 Targeting the right company bracket and event reality26:20 Book orders as a fee lever27:15 The Power Hour strategy: prospecting over busywork28:05 Do prestige names matter? Less than you think29:05 Big idea vs problem solving and what buyers actually purchase30:20 The Brene Brown example and becoming known for one thing32:40 Networking and feedback loops to improve the “buzz”37:05 Social media as a slower, less reliable path to bookings38:05 The relief of simplification: one hour a day39:10 Hope is not a business strategy40:05 Sales is relationships41:05 Spotify rating, free coaching application, and the audit quiz42:00 Closing lineLinks and resources

Mastering Virtual Presentations: Tips and TechniquesSUMMARY:Virtual presentations are not going away. Job interviews, client meetings, and hybrid work all mean your first impression is increasingly happening through a webcam. In this episode, Jelmer Smits argues most organisations are still presenting like it's 2020, stuck in survival mode with poor setups, flat delivery, and zero audience care. The result is not professionalism. It is the awkward middle ground where competence and warmth both collapse.We unpack a simple charisma lens, competence plus warmth, and why virtual delivery often drains both. Jelmer explains why “Zoom fatigue” is frequently a boredom problem, not a platform problem, and how speakers can create energy and engagement without becoming an over-caffeinated game show host. The key is variation and audience comfort: helping people feel safe, heard, and understood, especially when they are joining from home and juggling distractions.You will hear practical fixes that go beyond “be more engaging.” Jelmer shares how micro breaks reset attention, why you should ask more questions (including chat prompts, polls, and rhetorical questions), and how to baseline participation early so the session becomes interactive by default. We also talk about slide mistakes, including the difference between presentation slides and handout slides, and why “less slides, more face” usually wins online.We get into the details most speakers ignore, camera angle, lighting, sound, and background choices, including why messy real backgrounds and glitchy fake ones both damage trust. Jelmer also makes the case for practising with feedback rather than alone, plus the underrated skill that saves you when tech fails: improv. Not “be funny” improv, but the ability to shift attention, buy time, and keep the session moving when something breaks.Finally, Jelmer shares what he is building next, including a potential world championship for online presenting and a practice-based learning platform designed to give speakers real rehearsal time, not passive “course consumption.”Links mentioned: Jelmer's work at completepresenter.com, his LinkedIn and his offer of a virtual presenting cheat sheet for listeners and workbook. If you can't open the links, just message me (details below)CHAPTERS:00:00 The Evolution of Virtual Presentations01:15 Engagement Strategies for Online Meetings03:39 The Importance of First Impressions06:31 Creating a Fun and Engaging Environment09:08 Recognising Audience Comfort and Engagement11:44 Practical Tips for Effective Online Presentations14:46 The Role of Interaction in Presentations17:22 Avoiding Common Presentation Pitfalls20:18 The Impact of Visuals and Backgrounds23:58 The Impact of Virtual Backgrounds26:53 Engaging Your Audience in Webinars29:17 The Importance of Energy in Presentations34:37 The Role of Practice and Improvisation42:03 Innovations in Online Public Speaking48:16 Closing thoughtsAre you a speaker who's having some challenges in your business? Get coached for free on the show: https://forms.gle/vkEcZJSqfFPnENNN7Visit

Most leaders avoid conflict. Not because they are weak, but because they want to be liked, respected and seen as reasonable.In this episode of The Professional Speaking Show, John Ball and leadership expert Julie Holunga unpack how conflict aversion quietly erodes authority, credibility and influence — especially for leaders and professional speakers who rely on trust and presence to lead.Julie introduces the idea of “lazy leadership” and explains why avoiding hard conversations feels easier in the moment, but costs leaders status, clarity and effectiveness over time. The conversation explores how language, tone and timing shape authority, and how leaders can address tension without becoming aggressive, performative or fake.This episode is for leaders and professional speakers who want to lead with clarity, credibility and confidence — not just keep the peace.Find out more about Julie's work at JulieHolunga.com or connect with her on LinkedInCHAPTERS00:00 Lazy Leadership: A New Perspective02:24 Empowering Women in Conflict Resolution05:28 The Importance of Language and Tone08:02 Navigating Male-Dominated Environments10:48 Constructive Conflict: A Path Forward13:43 The Spectrum of Conflict Engagement16:19 Authenticity in Communication19:07 The Three C's of Conflict Competence21:54 Building Trust Through Effective Communication24:48 Practical Applications in Everyday Life42:11 Closing ThoughtsKey TakeawaysCredibility in leadership is crucial for effective communication.Lazy leadership occurs when leaders avoid difficult conversations.Effort and preparation are necessary for addressing conflict.Language and tone significantly impact conflict resolution.Women often face challenges in asserting themselves in male-dominated environments.Constructive conflict can lead to better outcomes and relationships.Clarity, choice, and communication are key components of conflict competence.The Titanium Rule emphasises speaking to others as they need to be spoken to.Authenticity in communication fosters trust and collaboration.Being deliberate in our interactions can lead to more positive outcomes.Visit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Stand Out on LinkedIn: Strategies for Speakers and CoachesSUMMARYIn this episode of the Professional Speaking Show, host John Ball engages with LinkedIn expert Michelle J Raymond to discuss the evolving landscape of LinkedIn and how speakers and coaches can navigate its complexities. They explore the challenges posed by AI-generated content, engagement pods, and the pressure to conform to viral trends, emphasising the importance of authenticity and genuine engagement. Michelle shares her insights on how to stand out in a crowded space by building real relationships and creating meaningful content that resonates with audiences. The conversation also touches on the necessity of maintaining an updated LinkedIn profile and the strategic use of various content formats to enhance visibility and engagement.Connect with Michelle and sign up for her LinkedIn Newsletter here: https://www.linkedin.com/in/michellejraymond/ and check out Michelle's podcast here: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b/id1603908569TAKEAWAYSLinkedIn is becoming noisier and harder to trust, but authenticity can help you stand out.Building real relationships is more valuable than chasing viral trends.Your LinkedIn profile should be treated like your homepage; keep it updated and engaging.Engagement pods may provide short-term visibility but can undermine long-term credibility.Consistency in posting and genuine interaction are key to leveraging LinkedIn effectively.CHAPTERS00:00 Introduction to LinkedIn Expertise02:16 Current State of LinkedIn05:29 Authenticity vs. Automation09:40 The Impact of AI on Content11:40 Standing Out in a Homogenised Space15:37 The Importance of Building Relationships19:04 The Temptation of Quick Fixes24:25 Integrity in Online Presence26:24 Building a Community on LinkedIn27:29 The Challenge of Engagement Pods29:39 Navigating LinkedIn's Algorithm Changes31:12 The Importance of Reciprocity on LinkedIn34:31 Strategic Commenting for Engagement36:54 Creating Effective Content on LinkedIn44:46 Maximising Your LinkedIn Profile52:30 Final thoughtsVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Secrets of Personal BrandingSUMMARY In this episode of Present Influence, John is joined by branding expert and bestselling author Mark Schaefer to explore what it truly means to become known in a noisy, copy-and-paste marketing world.They explore why most personal brands fail, how guru-led thinking is killing originality, and why authority is built through relevance, consistency, and usefulness rather than visibility or hype.Mark shares practical insights from his books Known and Audacious, including how speakers and experts can clarify what they want to be known for, choose the right content strategy, and avoid the trap of chasing platforms instead of building trust.This conversation is essential listening for speakers, coaches, and consultants who want to build real credibility, stand out without selling out, and turn visibility into lasting influence.Find out more about Mark and his books at https://businessesgrow.com/CHAPTERS00:00 Introduction to Mark Schaefer02:44 Contrarian Views in Marketing06:02 The Importance of Personal Branding08:51 The Role of Speaking in Business11:49 Advice for Aspiring Speakers15:00 Finding Your Unique Voice17:59 Leveraging Social Media for Branding20:51 Creating Content that Resonates23:53 Opportunities in the Speaking Industry26:39 Navigating AI in Marketing29:59 The Need vs. Nice to Have in Speaking33:01 Personal Experiences and Lessons Learned35:52 Conclusion and ResourcesVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Welcome to The Professional Speaking Show, the definitive podcast for keynote speakers, subject matter experts, and coaches who are ready to stop being "well-kept secrets" and start building a scalable, high-impact career.Most speaking advice is either too "soft" (focusing only on stage presence) or too "sleazy" (focusing on aggressive, outdated sales tactics). We believe there is a third way: The Path of Professional Influence.Each week, we dive deep into the three pillars of a sustainable speaking career:Master the Stage: Advanced communication, storytelling, and delivery techniques that ensure you leave a lasting legacy.Book More Gigs: Strategic marketing, high-ticket sales frameworks, and the business systems required to fill your calendar without losing your soul.Grow Your Impact with Integrity: How to increase your reach and revenue while staying true to your values and ethical standards.Whether you are looking to pivot from breakout sessions to the mainstage, increase your keynote fees, or build a business that scales beyond your time on the lectern, this show provides the tactical roadmap to get you there.Stop "giving talks" and start building a brand that commands attention.Visit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

SUMMARYMany speakers, coaches, and consultants say they hate sales. In reality, what they hate is manipulative, impersonal, high-pressure selling that feels out of alignment with who they are.In this episode of Present Influence, sales expert Katie Nelson dismantles the myth that selling high-ticket offers has to feel sleazy. We explore why sales is fundamentally human, not transactional, and why relationship, curiosity, and courage matter far more than funnels, scripts, or AI shortcuts.We cover how speakers and coaches can sell premium services ethically, why relying solely on referrals is risky, how fear and rejection really work in sales, and why the founder must stay involved in selling longer than they think. Katie also challenges the overuse of “sales mindset” rhetoric and explains why action, not affirmation, is what actually builds confidence and cash flow.If you sell your expertise, your voice, or your presence and want a sales process that feels honest, effective, and sustainable, this episode will change how you think about selling.Find Katie on LinkedIn https://www.linkedin.com/in/thesalescatalyst/ or go to SalesUprising.comHere's the link for Katie's video series Feed The Fire: https://youtu.be/WfYrsNgSRoA?si=PaL5n0tRByqnJiOYTakeawaysSales is not a personality flaw; it's a human process.Embracing sales leads to quicker business success.Referrals should be seen as gifts, not strategies.Sales is about people before it's about systems.Mindset is important, but action is crucial in sales.You can't outsource your courage as a business owner.Sales is a service in both directions.Understanding your target audience is key to sales success.Fear and rejection are part of the sales journey; learn to overcome them.Building relationships is essential for effective sales. CHAPTERS00:00 The Human Element in Sales06:57 Reframing Sales: From Fear to Service10:47 Sales as a Reflection of Humanity17:27 Building Resilience in Sales21:20 The Evolution of Sales Models26:48 Simplifying Sales Funnels for Success32:25 Sales Strategies for Speakers35:17 The Power of Referrals in Business40:04 Mindset vs. Action in Sales43:54 Embracing Sales as a Business Owner44:45 The Importance of Referrals and Stability in SalesVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

SUMMARYIn this conversation, John Ball discusses the importance of treating speaking as a business rather than just a performance. He emphasises that many speakers struggle not due to a lack of skill but because they fail to position themselves effectively in the market. The discussion highlights the need for speakers to shift from hoping for opportunities to actively creating strategies that lead to sustainable careers. By focusing on serving specific audiences and building trust, speakers can enhance their impact and success in the industry.You can connect with me using the links below.CHAPTERS00:00 The Business of Speaking02:05 Shifting Mindsets for Success04:05 Building Trust Over Attention06:39 CloseVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

How to Beat Digital Distraction and Do Deep Work From HomeSummaryIn this conversation, John Ball and Steven Puri explore the challenges of remote work, emphasising the importance of focus, intention, and managing distractions. They discuss how digital distractions are engineered to capture attention and the significance of establishing rituals and habits to enhance productivity. Puri shares insights on achieving a flow state for peak performance and the role of luck in success. The discussion also highlights practical strategies for overcoming procrastination and the power of prioritisation in achieving meaningful work.TakeawaysFocus is about intention, not discipline.Most of us are overwhelmed, not lazy.Distraction is engineered to steal your attention.You can do meaningful work without burning out.Don't die with the great thing inside you.You need to jealously guard your brain energy.The difference is I hit play in your app?Intention is key to moving your life forward.You can achieve more by doing less.Don't let distractions dictate your day.Sound bites"Most of us are overwhelmed, not lazy.""Don't let distractions dictate your day.""You can achieve more by doing less."Chapters00:00 The Evolution of Remote Work07:17 The Role of Luck in Career Paths13:16 Distractions in the Digital Age18:35 Active Procrastination and Focus Strategies24:37 Weekly Planning and Daily Tasks32:35 Personal Development and Productivity Mindset39:36 Understanding Flow State for Enhanced Productivity48:42 The Challenge of Focus in a Distracted World49:11 The Importance of Intention and Environment49:37 Finding Clarity and Direction in WorkVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

No proper episode till Friday, but a quick festive greeting from John at the Present Influence podcast. Whether you're celebrating or hiding away, I wish you peace, happiness and prosperity for this season and the year ahead. Thank you for listening, and stay tuned for Xmas goodies before NYE.Visit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Why Great Speakers Stay Broke SUMMARYIn this episode, John addresses the challenges faced by speakers and coaches in gaining visibility and securing bookings. He emphasises the importance of marketing and the need for professionals in these fields to shift their identity from being just a performer to becoming a business owner. By focusing on marketing, networking, and consistent visibility, speakers and coaches can improve their chances of success. John also discusses the significance of setting clear goals and taking actionable steps to achieve them, urging listeners to treat their speaking or coaching endeavours as a business.The LinkedIn Article: READ HEREKey TakeawaysMany talented speakers and coaches struggle to get bookings.Skill alone is not enough; marketing is crucial.Successful individuals take action before they feel ready.Recognition comes to those who actively seek it.Being known is more important than being the best.The best speakers often excel at running a business.Identity shift is foundational for success.Spend at least half your time on marketing activities.Set clear revenue goals and reverse engineer them.Treat your speaking or coaching as a business.Sound bites"Your identity shift is not optional.""Prospecting should be a daily activity.""Now's the time to start taking action."CHAPTERS00:00 The Pain Point of Speakers and Coaches02:28 The Importance of Marketing in Speaking05:05 Identity Shift: From Speaker to Business Owner07:44 Setting Goals and Taking Action10:13 Call to Action and Future Insights11:41 CloseVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Unlocking the Power of Stagecraft with Merit Khan: From Keynotes to ComedySUMMARYIn this episode of Present Influence, join John as he converses with Merit Khan, a dynamic speaker and performer, about the art of landing paid speaking engagements and refining your stagecraft. Merit shares insights from her journey, emphasising the importance of mastering sales skills to sell your talks before perfecting your stories. She discusses her diverse career, including keynoting for serious audiences, coaching sales professionals, and her one-woman show, 'Optimistic Personality Disorder.' Discover how improv, comedy, and understanding your audience can enhance your presentations and contribute to a thriving speaker ecosystem. Whether you are just starting out or looking to expand your existing speaking business, this episode offers practical strategies and inspirational stories to help you succeed.Find out more about Merit at meritkahn.com or her one-woman show at opdshow.comHere's the link to that article on why so many great speakers are broke: CLICK HERE TO READ ITCHAPTERS00:00 Introduction and Episode Overview00:40 Meet Merit Khan: Sales and Comedy Expert01:36 Contrarian Viewpoint: Sales Skills First03:30 Building a Business Ecosystem06:19 Adapting to Market Needs09:44 Balancing Multiple Business Ventures17:55 The Importance of Sales Experience22:35 Creating a One-Woman Show24:44 Unexpected Connections and Personal Growth26:09 Diving into Standup Comedy29:35 The Power of Humour in Speaking32:13 The Art of Storytelling and Performance36:39 Personal and Professional Growth in Speaking42:24 Lessons from Standup and Knowing Your Audience46:25 Podcasting and Future Projects49:33 Final Thoughts and TakeawaysVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Strategic Podcast Guesting: Boost Your Professional ImpactSUMMARYIn this episode, John delves into the nuanced value of podcast guesting for professional speakers and coaches. The discussion explores whether incorporating podcast guesting into your promotional strategies is worth it and emphasises the importance of strategic planning over mere volume. Key insights include the potential benefits of both audio and video formats, how podcast guesting can enhance authority and create long-term opportunities, and the importance of being well-prepared for interviews. The episode also highlights the pros and cons of using booking agencies, the significance of a clear call to action (CTA), and how to pitch and promote podcast appearances effectively. Finally, tips are shared on maintaining professional integrity and ensuring guest appearances align with your goals for maximum impact.CHAPTERS00:00 Introduction: Is Podcast Guesting Worth It?00:41 The Potential of Podcasting: Audio vs. Video03:13 Strategic Podcast Guesting: Quality Over Quantity05:40 Preparation and Performance Tips for Podcast Guests12:36 The Role of Booking Agencies15:29 Starting Out: Tips for New Podcast Guests18:45 Maximising Your Podcast Guesting Experience26:01 Conclusion: The Future of Podcast GuestingVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Rejecting Overachievement: Embrace the Low-Pressure Success MethodSUMMARYIn this episode, John reflects on the pervasive culture of overachievement and hustle culture, discussing its detrimental effects on personal well-being and productivity. He shares his experiences and insights from coaching individuals who have faced burnout and highlights how this toxic mindset can lead to long-term damage. John advocates for a sustainable approach to success through the 'low-pressure success method,' emphasising consistency, patience, and maintaining one's health and relationships. He also encourages listeners to redefine success by focusing on presence over performance and taking deliberate, manageable steps toward their goals.CHAPTERS00:00 The Overachiever Myth00:32 The Evolution of Hustle Culture01:25 The Hidden Costs of Burnout02:42 Redefining Success05:21 The Low-Pressure Success Method07:27 Final Thoughts and ResourcesVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Finding Clarity: Narrowing Focus for Greater SuccessSUMMARYIn this episode, the host talks about the importance of clarity and shares personal insights on overcoming mental fog and distractions. The host discusses the challenges of juggling multiple goals and projects, emphasising the need to focus on what truly matters. The episode highlights the decision to narrow focus on speaking engagements and corporate comedy, leaving other pursuits on hold. A more intimate, heart-to-heart discussion is presented, aiming to provide listeners with valuable takeaways on simplifying their professional endeavours. The host also invites listeners to reach out for support and clarity, sharing details about future podcast plans and upcoming interviews.Want to chat? Check the info below.CHAPTERS00:00 Introduction and Episode Overview00:32 Struggles with Mental Fog and Clarity00:53 The Challenge of Chasing Too Many Goals02:13 The Importance of Simplifying and Focusing04:48 Decisions About the Podcast and Future Plans06:02 Realisations from Performance and Speaking09:35 The Need for Focus and Letting Go11:50 Commitment to Stage Domination19:29 Support and Encouragement21:39 Conclusion and Upcoming EpisodesVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Authenticity and Connection: Transforming Public Speaking with Marianne HickmanSUMMARYIn this episode of Present Influence, host John welcomes Marianne Hickman to discuss the importance of authenticity, connection, and ethical speaking in public presentations. They explore issues such as trauma dumping, the power of telling stories from scars, and why confidence without competence can be detrimental. Marianne emphasises the sacredness of the microphone and shares insights on the 'Utah bro' archetype and the Dunning-Kruger effect. The conversation also delves into how humour, open mics, and even onstage mishaps can enhance teaching and engagement. They advocate for continuous learning and maintaining a 'white belt' mentality as they navigate public speaking and personal growth.CHAPTERS00:00 Cutting Through Stage Fakery: Real Influence You Can Trust00:55 Welcome to Present Influence: Live with Marianne Hickman02:13 The Sacredness of the Microphone: Stories from Scars, Not Wounds04:46 The Utah Bro Archetype and the Dangers of Manipulation10:20 The Power of Humour and Authenticity in Public Speaking11:45 Embracing Comedy: Lessons from Mr Rogers and Robin Williams20:39 The Yes, And Principle: Turning Mishaps into Moments28:32 Taking the Pressure Off: Embracing Imperfection29:55 Facing High-Stakes Situations with Confidence32:48 Finding Your People: The Importance of Authenticity38:26 The Role of Confidence in Influence41:46 The Lifelong Student: Embracing Humility49:14 The Power of Confidence: A Personal Story52:16 Final Thoughts and How to ConnectVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

The Importance of Humour and My Journey into Stand-Up ComedySUMMARYIn this bonus episode, the host shares updates about the show and discusses the vital role of humour in professional speaking. He talks about his personal journey into stand-up comedy, highlighting the challenges and rewards of performing at open-mic nights. The episode includes a recording of one of his recent comedy sets, where he reminisces about school experiences, the challenges of PE, and the humour he found in those moments. Additionally, the host emphasises the need for mental resilience in the face of criticism and encourages the audience to pursue their comedic endeavours.CHAPTERS00:00 Introduction and Purpose of the Bonus Episode00:28 The Importance of Humour in Public Speaking01:25 Overcoming the Fear of Open Mic Nights02:32 My Experience with Open Mic Comedy03:32 The Joy and Challenges of Making People Laugh07:06 Dealing with Online Criticism09:36 Transition to the Comedy Set10:11 Stand-Up Comedy PerformanceVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Addressing the Trust Deficit in the Personal and Professional Development IndustrySUMMARYIn this episode, the host discusses the growing trust deficit within the speaking, coaching, and personal development industries. Highlighting issues such as overpromised transformation, shallow certifications, and unethical practices, the host shares thoughts on how to identify and avoid contributing to the problem. They offer practical steps for rebuilding trust, emphasising the importance of ethics, integrity, and realistic promises. The episode also serves as a precursor to an interview with Marianne Hickman, a fellow expert in communication skills, set to release later in the week.CHAPTERS00:00 Introduction and Purpose00:14 The Trust Deficit in Personal Development02:01 Personal Scepticism and Industry Critique04:05 The Problem with the Coaching Industry06:16 Rebuilding Credibility and Ethical Practices10:12 Guidelines for Ethical Coaching12:03 Conclusion and Next Episode PreviewVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Present Influence: A New Direction for Deeper, More Valuable ConversationsSUMMARYIn this pivotal episode, the host addresses long-time listeners and newcomers with a sincere update about the future of 'Present Influence.' Recognising that previous episodes had sometimes lacked depth and value, the host announces a shift towards higher-quality content. Moving forward, there will be fewer, but more substantial interviews, with a focus on deep, practical conversations. Additionally, the host aims to infuse solo episodes with valuable insights, coaching sessions, and even some comedy. This episode sets the stage for a leaner, more impactful 'Present Influence,' designed to enhance listeners' growth as communicators and people of influence.CHAPTERS00:00 Introduction and Gratitude00:22 Realisation and Reset01:33 Challenges and Reflections04:32 Decisions for Improvement07:18 Future Plans and Engagement08:50 Conclusion and Call to ActionVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Navigating Fear and Anxiety: Practical Steps for Growth and ResilienceSUMMARYThere are many fears that can hold people back in their journey to becoming amazing speakers and communicators. In this episode, John and coaching colleague James discuss how fear can be used as useful feedback rather than a stop sign. They explore lingering pandemic-related anxieties, physical manifestations of stress, and common fears such as failure or societal pressures. Together, they offer practical techniques for reframing fear into usable energy and taking small, safe steps towards a supportive environment. Additionally, they emphasise the importance of action, even small ones, to overcome fear and progress in personal growth and self-actualisation. They also touch on the significance of surrounding oneself with supportive people and environments. Both coaches share their personal experiences and offer support for listeners dealing with similar fears, providing valuable insights into how to transform fear into a force for personal development and success.You can reach out to John from the info below, and if you would like to connect with James, you can email him at jameskilgarriff@gmail.comCHAPTERS00:00 Introduction: Embracing Fear as Feedback00:07 Navigating Pandemic-Induced Fears01:53 Personal Experiences with Fear and Anxiety05:46 The Evolutionary Perspective on Fear11:57 Reframing Fear: From Nerves to Excitement16:07 The Importance of Embracing Change21:36 Overcoming the Fear of Failure22:21 Overcoming Failure and Self-Doubt23:50 The Importance of Feedback26:18 Surrounding Yourself with Supportive People30:52 Managing Fear and Stress32:01 Taking Action to Overcome Fear36:24 Final Thoughts and EncouragementVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Mastering Negotiation: From Hostage Tactics to Everyday Deals with Susan IbitzSUMMARYIn this episode of Present Influence, host John Ball interviews Susan Ibitz, an expert in international hostage negotiation, interrogation, and behavioural analysis, about applying real hostage negotiation strategies to everyday situations. Susan shares practical tactics for establishing instant rapport, navigating irrational behaviour, and negotiating without scripts. She discusses the balance of warmth and assertiveness in communication and the importance of understanding both your own and others' irrational behaviours. The episode also highlights the value of strategic negotiation in various contexts, from personal relationships to high-stakes business deals, and encourages listeners to embrace their authentic selves to find their true tribe.CHAPTERS00:00 Introduction to Hostage Negotiation Techniques01:51 Meet Susan Ibitz: Hostage Negotiator and Behavioural Analyst02:24 The Importance of Authenticity and Finding Your Tribe03:25 Susan's Journey: From Personal Struggles to Professional Success08:53 Communication Techniques for Building Rapport13:21 Understanding and Managing Irrational Behaviour32:46 Reflecting on Fashion Choices34:01 The Challenges of Public Speaking35:07 Introverts vs. Extroverts in Public Speaking40:57 Finding Your Happy Place42:46 The Importance of Negotiation52:48 Overcoming Obstacles for Personal Growth01:01:08 Conclusion and Final ThoughtsVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Building Genuine Credibility: Avoiding the Pitfalls of Manufactured StatusSUMMARYIn this episode of 'Present Influence,' host John Ball discusses the difference between genuine credibility and manufactured status for speakers, coaches, and expert business owners. He warns against the allure of fake status symbols like rented Lamborghinis and pay-to-play magazine features, emphasising the importance of authenticity and ethical authority. John shares a three-point credibility test to help listeners audit their own credibility signals, ensuring they are earned, relevant, and verifiable. He also highlights the role of passion, honesty, and real-life testimonials in building sustainable influence. The episode ends with a challenge to audit and share a credibility marker you're proud of.CHAPTERS00:00 Introduction: The Real Threat to Your Credibility01:10 Understanding Credibility: Ethos and Authority02:08 The Pitfalls of Manufactured Status03:00 Ethics and Manipulation in Influence06:19 The Power of Authentic Stories08:26 The Three-Point Credibility Test11:59 Building Genuine Credibility17:56 Conclusion: Your Challenge for the WeekVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Mastering Technical Talks: Joel Benge's Guide to Message TherapySUMMARYIn this episode of Present Influence, host John Ball speaks with Joel Benge, author of 'Be A Nerd that Talks Good,' and creator of the Message Therapy framework. Joel shares his technique for transforming technical presentations into memorable and impactful stories. Drawing from experiences at Nickelodeon, NASA, and the Department of Homeland Security, Joel discusses how to connect with any audience by striking a balance between logic, emotion, and credibility. Listeners will learn how to strip out jargon, build trust, and convey powerful messages, making even the most complex ideas stick. Joel also outlines his unique framework and tools like the Message Deck, which help speakers develop and structure their messages effectively. Tune in to discover how to make your technical talks unforgettable.For Joel's prompt cards, book or more information, visit nerdthattalksgood.comCHAPTERS00:00 Introduction: Making Technical Talks Memorable00:14 Meet Joel Benge: From Nickelodeon to NASA01:45 Joel's Journey: From IT Geek to Communication Expert03:55 The Power of Simplifying Technical Communication05:47 Joel's Message Therapy: Helping Nerds Talk Good15:58 The Framework: Head, Heart, and Gut24:07 Building Connections: The Importance of Vulnerability28:28 Crafting Effective Presentations: Objectives and Outcomes35:35 Tools and Resources: Cards, Books, and More41:16 Conclusion: The Impact of Clear MessagingThis episode was created in partnership with Podmatch, the best podcast guest-matching service, helping expert guests find the ideal podcasts to guest on. Head there now to book your next guest appearance: https://www.joinpodmatch.com/presentinfluence #podmatchVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Most speakers sabotage themselves before they even get on stage.Some wing it. Others over-hype themselves. Many cling to lucky charms or last-minute cramming. The result? Nerves, shaky delivery, and lost connection with the audience.In this solo episode, John shares a practical pre-game system you can actually use to get stage-ready without superstition or overthinking.You'll learn how to:Reset your mindset in two minutes with Stoic reframing, box breathing, and a simple nerves-to-excitement shift.Prepare your body and voice with easy warm-ups (that won't make you look ridiculous backstage).Prime your message by locking in your opening, closing, and key beats — without cramming.Avoid common pre-game mistakes that drain your energy or ramp up nerves.Whether you're about to step on stage, record a podcast, or present to your team, these tools will help you show up calm, confident, and connected.

Most presenters polish slides and still feel the room slip away. In this conversation with Rebecca Williams, co-author of Presenting Presenting: The Art of Public Speaking and How to Do It Better, we delve into why performance blocks connection and how to address it quickly. You'll learn Rebecca's First Five Formula to open any talk, how to reframe nerves into excitement, and why you should build your talk off the laptop and on the wall before you ever touch slides.We cover connecting with your audience first, storytelling that lands, and the mindset shift from “make me look good” to service. We also get practical for analytical presenters in tech, science, and blockchain who rely on data and jargon. If you speak at work, on stage, or on video, this will help you open stronger, deliver with heart, and be remembered.What you'll learnThe First Five Formula to hook any audience in minutesHow to lead with a question and read the roomA repeatable prep process using paper, Sharpie, and structureReframing nerves into excitement so delivery feels naturalWhy emotion drives persuasion and “robot talks” failHow to stop over-performing and start connectingDressing and presence choices that support your messageFixing common corporate communication trapsAbout RebeccaRebecca Williams is a communication coach and co-author of Presenting: The Art of Public Speaking and How to Do It Better. She helps leaders and technical teams present with clarity, story, and genuine connection.Grab Rebecca's bookSearch Amazon for “ Presenting presenting the Art of Public Speaking and How to Do It Better. Rebecca Williams” or visit https://rebecca-williams.com/book/If this helped, subscribe for weekly tools on influence, storytelling, and professional speaking. Share it with one person who presents often.Created in association with #podmatch the best podcast guest & host matching service.Visit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

SUMMARYMost of us spend our lives trying to blend in; at work, in friendships, even on stage. But the harder we chase acceptance, the more invisible we become.In this episode, I share my own story of being pushed out of the very communities I once belonged to, and how that rejection became the catalyst for finding my voice. You'll learn why “not fitting in” is often the beginning of true influence, how to turn outsider energy into credibility, and why your quirks might be your greatest professional asset.

Leaders don't fail because they lack ideas — they fail because they can't communicate them.In this episode, I sit down with Lucille Ossai, award-winning communications trainer and author of Influence and Thrive. From Lagos Business School to global boardrooms, Lucille has helped leaders transform how they connect, persuade, and inspire.We unpack her 3 rules of effective communication and why mastering writing is often the fastest way to expand your influence.

Overcoming the Feeling of Being Ignored: Real Stories and Practical StrategiesSUMMARYIn this episode, the host and his coaching friend James discuss the painful experience of feeling ignored, whether at work, online, or among friends. They share personal stories and explore the reasons why feeling ignored can hurt deeply. The conversation delves into strategies to combat this feeling, including setting boundaries, persistence, and reframing rejection. They emphasise the importance of self-awareness, the value of small successes, and not letting fear of judgment hold you back. With practical advice for speaking up and being heard, this episode is a must-listen for anyone struggling to make their voice matter.CHAPTERS00:00 Introduction: Feeling Ignored00:34 Personal Stories and Boundaries01:59 The Pain of Being Ignored03:54 Coping Mechanisms and Self-Reflection06:22 Childhood Experiences and Fitting In11:38 Professional Challenges and Gender Differences16:04 Taking Action and Setting Boundaries20:40 Online Presence and Open Mic Experiences24:08 Overcoming Failure in Comedy24:50 The Importance of Persistence26:19 Choosing the Right Platform30:19 Seeking Help and Building Networks35:31 Embracing Imperfection37:46 Final Thoughts and EncouragementVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Mastering Human Interaction: Insights from a Former US Secret Service Agent with Brad BeelerSUMMARYIn this episode of Present Influence, host John Ball welcomes Brad Beeler, a former US Secret Service agent. Brad shares profound insights from his experiences in high-stakes environments to help decode human behaviour, build trust, and improve communication. Key topics discussed include the effectiveness and use of polygraph tests, the importance of congruent body language, effective first impressions, and the potent, often-overlooked influence tools like curiosity and respect. Brad also teases his upcoming book, 'Tell Me Everything,' which promises to delve deeper into these critical skills for anyone looking to enhance their influence and persuasion in personal and professional contexts.Get the free PDF with the full rundown of everything Brad talked about on the show; you don't even need to submit an email: CLICK HERECHAPTERS00:00 Introduction to Present Influence00:09 Meet Brad Beeler: From Secret Service to Polygraph Expert00:56 The Role and Effectiveness of Polygraph Tests01:55 Brad's Journey and Insights into Human Behaviour05:59 The Science of Body Language and Communication10:58 Practical Tips for Presenters and Speakers21:53 The Importance of First Impressions25:56 Context and First Impressions27:52 The Role of Lies in Social Interactions28:53 Detecting Deception: Techniques and Tips33:35 The Power of Social Media and Personal Information38:40 Influence Principles in Action43:27 Respect and Curiosity in Communication45:35 Conclusion and Upcoming BookVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Identifying and Overcoming Common Charisma Killers in Your PresentationsSummaryIn this episode, presentation coach John discusses why some presentations fail to connect despite clear, confident, and sometimes even humorous delivery. He introduces three common 'charisma killers'—overexplaining, incongruent energy, and lack of curiosity. John shares real client stories to illustrate these points and offers practical advice on how to rectify them. Additionally, he previews a live event called 'Charisma Killers,' where he will go over seven major charisma killers and techniques to address them. This event is scheduled to be free and will take place monthly on LinkedIn and YouTube.Register for your place on LinkedIn: https://www.linkedin.com/events/thecharismakillers-what-ssilent7357846227289276416/theater/Chapters00:00 Introduction: Why Your Presentation Didn't Land00:28 Charisma Killers Overview01:16 Charisma Killer #1: Overexplaining04:10 Charisma Killer #2: Incongruent Energy06:14 Charisma Killer #3: Lack of Curiosity08:10 Recap and Upcoming Live Event10:03 Conclusion and Call to ActionVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Unlocking the Secrets of Comedy with Joel MorrisSummaryIn this episode of Present Influence, host John Ball delves into the intricacies of comedy with Joel Morris, the prolific comedy writer behind beloved characters like Paddington Bear and Philomena Cunk. Joel discusses his book, 'Be Funny or Die,' shedding light on the rhythm of humour, the similarities between jokes and music, and the universal nature of comedy. They explore how jokes are constructed, the importance of setup and timing, and the challenges of creating comedy in today's diverse media landscape. Whether you're a professional speaker or simply someone who loves a good laugh, this episode offers invaluable insights into the craft of comedy.Chapters00:00 Introduction to Joel Morris and His Comedy Craft01:20 Discussing 'Be Funny or Die'01:44 The Mechanics and Philosophy of Comedy02:54 Comedy as a Universal Language06:16 The Journey of a Comedy Writer11:53 The Role of Persona in Comedy17:16 Writing Process and Inspirations23:02 Mocking Doc and Shakespeare23:36 Philomena Cunk's Interviewing Skills23:40 Favourite Person to Write For25:33 Comedy at the BBC32:14 The Craft of Comedy Writing36:03 Advice for Adding Humour40:44 Upcoming Projects and Final ThoughtsVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Mastering Podcast Guesting: Strategies for Speakers, Coaches, and ExpertsSummaryIn this episode of Present Influence, host John Ball, an award-winning keynote and presentation skills coach, reveals the secrets of being a strategic podcast guest. He discusses the pitfalls of relying on agencies, the importance of finding the right shows, and the essential practices for turning podcast appearances into client leads. John also shares insights on how to be an engaging and prepared guest, how to leverage relationships with hosts, and the significance of having a media strategy. Packed with practical advice and tips, this episode is a comprehensive guide for speakers, coaches, and experts looking to grow their influence through podcast guesting.Get the free podcast guesting strategy guide at presentinfluence.com/podcastguestTry out PodMatch as part of your guesting strategy: https://www.joinpodmatch.com/presentinfluenceChapters00:00 Introduction to Podcast Guesting00:48 The Pitfalls of Podcast Agencies06:32 Strategic Podcast Guesting09:03 Preparing for Podcast Appearances16:55 Finding the Right Podcasts22:27 Building Relationships and Following Up28:24 Conclusion and ResourcesVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.