The BrandWell Podcast

Text a question to Victoria!“If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria MarcouillierWhat if you could step away from your business without missing a beat? Join Victoria as she prepares for her third maternity leave and to enjoy the summer off with her girls. This season finale episode is packed with insights and strategies to ensure your business thrives independently, drawing from her personal experiences with maternity leave years ago. You'll discover how to identify potential pitfalls and succeed in automating and delegating tasks, creating a harmonious blend of work and family life.Throughout this finale of The Branding Business School podcast, Victoria unravels the transformative magic of outsourcing. With six years of steering BrandWell, embracing her role as CEO meant letting go of wearing all the hats. From marketing to client management, Victoria shares how outsourcing crucial tasks has been the backbone of her business scalability and a shield against burnout. Even if outsourcing isn't your current path, Victoria offers creative solutions for enlisting support from your network, ensuring both business and personal well-being thrive.Prepare to be inspired by tales of resilience and adaptability. In the second half of this episode, Victoria dives into how her and her team have been navigating the recent rebranding challenges at BrandWell, which she calls, The Messy Middle. Victoria delves into the lessons learned from unexpected trials and the power of faith and flexibility. This episode is your guide to embracing chaos, finding peace in tumultuous times, and growing through every challenge. We're ending Season 9 with a GOOD one, so throw in those ear buds, and press play!Links Mentioned in Today's Episode:BrandWell DesignsApply for Your Website Refresh for 50% Off!! – This offer is available for May 2025 onlyListen to Sound Mind on SpotifyJoin the Insider List, here!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text a question to Victoria!“Your brand needs to convey luxury, so people understand why you're charging more.” -Victoria MarcouillierWhat if elevating your brand could skyrocket your revenue? Press play as Victoria revisits a fan-favorite discussion on crafting a luxury brand poised to command premium prices. This episode is a must-listen for those of you ready to raise your prices and match your brand's perception with its true value. Victoria shares actionable strategies to refine your brand messaging, ensuring it speaks the language of luxury and attracts the right audience. Whether you're contemplating a full rebrand or need to fine-tune certain elements, these insights will help you inspire confidence and convert inquiries into sales.As we approach the close of season nine, Victoria is not just juggling brand strategies but also preparing for the arrival of her third child. Next week's season finale will be all about balancing business and family life, including her personal approach to maternity leave. Plus, there's a chance to get your burning questions answered in the Q&A!  Be sure to text the show using the link above to submit your question! Tune in and let's build that luxury brand together!P.S. Don't miss out on BrandWell's incredible website refresh offer, available only for the month of May!Links Mentioned in Today's Episode:BrandWell DesignsApply for Your Website Refresh for 50% Off!! – This offer is available for May 2025 onlyFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!“Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria MarcouillierIf you've ever felt stuck in comparison—asking yourself how to compete with someone already doing what you want to do—you're not alone. Victoria shares her personal journey from a corporate web design agency to founding BrandWell, and how choosing to lean into what made her boldly, unapologetically different led to lasting brand clarity and freedom. In this short and sweet episode, you'll learn why chasing “the best” leads to burnout, how authenticity creates stronger client connections, and what it really means to build a brand around your unique strengths. This episode is your reminder that clarity and connection—not competition—are what truly drives a thriving business.Links Mentioned in Today's Episode:Find Your Differentiator with The Branding Business SchoolBrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!“If you invest in merch that fits seamlessly into somebody's daily life, they're going to reach for it more, which is going to keep your brand top of mind for them.” -Victoria MarcouillierMany think of merchandise as just a fun extra—but for Victoria, that perspective changed when she realized how low-quality merch can actually cheapen your brand. Picture attending an event and getting a trucker hat that perfectly reflects a brand's vibe. You wear it everywhere—not because you have to, but because it fits your style and values. That's the power of intentional, well-designed branded merchandise.In this episode, Victoria shares her journey from underestimating merch to embracing it as a powerful branding tool. She breaks down how high-quality promotional products that align with your audience's lifestyle can strengthen brand recognition and build emotional connection.Victoria also tackles the all-too-common issue of cheap branded items—like flimsy tote bags or boxy t-shirts—that end up in the junk drawer. Instead, she offers smart strategies for creating practical, visually appealing merchandise that reflects your brand identity and keeps you top of mind.Whether you're an entrepreneur or small business owner, this episode delivers actionable tips to elevate your brand through thoughtful merchandise. Tune in and learn how to make your merch as bold and intentional as your brand.Links Mentioned in Today's Episode:BrandWell DesignsView the list of Victoria's Go-To Vendors here!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!“Sales really is not about pressuring at all. It's about clarity, and clarity comes from being prepared.” -Victoria MarcouillierWhat if the key to a successful sales call is not just about selling, but about truly understanding your client's deepest needs? This episode of The Branding Business School Podcast takes you behind the scenes of how Victoria prepares for calls that average around $10,000 per project. By sharing insights from personal experiences and lessons from a seasoned sales coach, she highlights the crucial role of effective sales preparation and the power of building trust through a well-crafted sales experience. This conversation dives into the importance of intake forms, industry research and using tailored visual guides during discovery calls to resonate with clients. By aligning examples from your portfolio with client needs, Victoria illustrates how building trust and showcasing value can set you apart in a competitive market.Mastering the art of discovery calls and follow-ups, this episode wraps up with practical advice on how to maintain control over the sales process. Learn the importance of securing a verbal commitment before sending proposals and being the last to follow up, which can significantly enhance your close rate. Victoria also underlines the importance of personal connections, encouraging quick, personalized follow-up messages to reinforce client rapport. By understanding client hesitations and strategically timing proposal submissions, you can increase the likelihood of securing your sales and becoming the go-to expert in your industry without losing your sanity.Links Mentioned in Today's Episode:Episode 109: The Psychology of Selling Ft. My Personal Sales Coach, Gwen TinsleyEpisode 132: 10 Myths You've Been Told About Selling That Are Hurting Your Business and Your Confidence ft. My Sales CoachEpisode 150: Why Aren't They Buying? How to Fix the Sales SlumpBrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!“When you are a disruptor, there are no rules that you have to follow.” -Kelly StumpeSearching for the best family car? Wondering which SUV fits three car seats safely—or how to make a smart, mom-friendly car purchase without the stress? You're in the right place.If you've been following along on Instagram, you know Victoria has been on a car-buying journey for the past few months. With baby number three on the way, all needing car seats, this decision wasn't just about features—it was about safety, space, and practicality. Like so many moms, she turned to The Car Mom for real, relatable reviews that actually speak to what families need.That's why this week, we're re-airing one of our most popular episodes: our conversation with Kelly Stumpe, better known as The Car Mom.Kelly is revolutionizing the car-buying process for families—especially moms—through her trusted platform filled with family car reviews, car seat compatibility tests, and buyer education. Her content takes the guesswork out of finding the best SUVs, minivans, and cars for moms, and helps parents shop smarter with confidence.Whether you're shopping for a car that fits three across, researching top safety-rated vehicles for families, or just starting to explore your options, Kelly's insights are packed with practical advice you won't want to miss.Tune in for an empowering conversation that's reshaping how moms think about buying a car—for good.Links Mentioned in Today's Episode: Visit The Car Mom's Website Follow Kelly on InstagramWatch the Car ToursCar Buying Courses For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!“It doesn't make sense to me, that you wouldn't move your body in a way to prepare for an event like that, knowing it's going to be the hardest thing that you've probably done or will do.” -Skyler JacobsMotherhood is a journey—one that deserves confidence, grace, and the right support. In this episode, Victoria welcomes back Skyler Jacobs, certified nurse midwife and founder of Well and Worthy Co., to share her deeply personal and professional insights on staying active during pregnancy and embracing a holistic approach to prenatal care.They dive into the key differences between midwifery and traditional medical models, uncovering how midwives champion pregnancy as a natural process—providing personalized, low-intervention care that nurtures both physical and emotional well-being. Plus, Skyler sheds light on how midwives proactively manage high-risk conditions like cholestasis while fostering stronger connections with their patients.If you've ever wondered how to stay active during pregnancy and postpartum recovery, this conversation is for you. Victoria and Skyler break down common misconceptions about pelvic floor health, movement modifications for a stronger recovery, and why listening to your body is key. Tune in to learn how to move through pregnancy with confidence and discover Skyler's course, Movement Through Labor and Delivery, designed to help women prepare for childbirth. Mama's and Mama's-to-be, you're not going to want to miss this episode!DISCLAIMER: This episode is for informational purposes only and is not a substitute for medical advice. Always check with your own doctor or midwife before making any changes to your exercise routine during pregnancy.  Links Mentioned in Today's Episode:Listen to Episode 105: Misconceptions Surrounding Pregnancy, Birth, & Postpartum With Well & Worthy Co. Founder, Skyler JacobsFollow Well & Worthy Co. on InstagramGrab Skyler's course, “Movement Through Labor and Delivery” here!View Photos of Victoria's Hyrox Competition in our show notes, here!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!“When you take care of your team, you create a culture of creativity, loyalty, and excitement for the work that you guys are doing together.” - Victoria MarcouillierA well-planned team retreat is more than just a getaway—it's an opportunity to reignite creativity, strengthen relationships, and align your team with a shared vision. In this episode, Victoria takes you behind the scenes of how BrandWell Designs has embraced retreats as a cornerstone of their culture, from the first retreat in 2021 to the much-anticipated 2025 retreat in Seaside, Florida.As BrandWell has grown, so have the logistics, but the mission remains the same: to cultivate an environment of gratitude and connection. Whether it's fully covering expenses for employees or offering travel stipends for contractors, Victoria is committed to making every team member feel valued. But what if a full-scale retreat isn't feasible? Victoria's got you covered. From curated gift boxes to personalized stipends, she reveals creative and impactful ways to show appreciation—no travel required. Thoughtful gestures like handwritten notes and verbal recognition can go a long way in boosting morale and reinforcing a positive team culture.Whether you're dreaming of hosting a transformational retreat or looking for simple yet powerful ways to celebrate your team, this episode will inspire you to integrate rest, gratitude, and connection into your leadership approach.Links Mentioned in Today's Episode:Follow Along on BrandWell's Instagram!Join the Insider's List for the Retreat Recap!Listen to the 2024 Nashville Retreat Recap!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!“In a saturated market, the goal is not to compete. The goal is to create your own lane.” -Victoria MarcouillierExplore the art of standing out in an overcrowded market with Victoria as she shares insights from her journey with BrandWell Designs, helping numerous business owners overcome the challenge of brand differentiation. Uncover the secrets to strategic design and brand clarity, emphasizing the importance of understanding your audience and identifying what makes you unique before diving into the visual elements of your brand. Learn how a well-defined internal brand can guide your external branding efforts, ultimately leading to pricing power and long-term success, even in competitive industries.Craft compelling brand stories and establish niches that truly resonate with your audience. Victoria discusses a three-step approach to building an authentic brand narrative, defining your niche, and communicating the transformation you offer. Using real-world examples, such as an interior designer, she highlights how focusing on the specific problems you solve can differentiate your services effectively. Additionally, explore the power of client feedback and creating a unique brand identity by developing signature offers or frameworks that set your business apart. Tune in to discover actionable steps for defining your brand's transformation and making your mark in the market.Links Mentioned in Today's Episode:Stand Out with Strategic Design with BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!What if your business's credibility and growth in 2025 hinged on something as simple as having a website? That's the bold assertion Victoria explores in today's episode, drawing from personal stories, like her sister's harrowing experience of nearly losing her business due to a hacked social media account. Discover why a website is not just an online presence but a critical 24/7 salesperson that protects against the volatility of relying solely on social media platforms. Navigate through the non-negotiables of a high-converting website, emphasizing its role in lead generation and establishing trust with your audience.Victoria also shares transformative insights on crafting a powerful website homepage, especially for service-based businesses. Learn to communicate your value proposition with compelling headlines, strategic calls to action, and high-quality visuals that build trust. From using lead magnets and ensuring mobile-friendly design to adopting basic SEO practices, today's episode provides practical tips that boost conversions and drive sustainable traffic. Plus, Victoria will explain why investing in professional web design can elevate your brand authority. Whether you're starting out or looking to scale, this episode is packed with actionable advice to turn your website into a powerhouse for your business.Links Mentioned in Today's Episode:Build a High-Converting Brand + Website with BrandWell Designs For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!Discover the secrets to maintaining sales momentum during slow periods with the first guest of Season 9, Victoria's renowned sales coach Gwen Tinsley. Gwen shares her expert strategies for avoiding the dreaded start-stop sales pattern that often plagues entrepreneurs, especially around the start of the year. Discover how consistent lead generation and engaging sales conversations can keep your business on a growth trajectory, even when markets seem quiet. Gwen provides actionable insights into combating potential clients' lack of urgency and ensuring you're always ready to connect with active buyers.Authenticity is the cornerstone of successful sales, and Gwen explains how to maintain it while overcoming imposter syndrome. She reveals her formula for confident selling that blends authenticity, curiosity, and a genuine desire to help. Learn how reflecting on past wins and lessons can boost your confidence and how positive client feedback can serve as powerful social proof. With practical tips on building rapport and the importance of listening to recorded sales calls, this episode is packed with advice to help you attract the right clients and strengthen your team dynamics.Finally, Victoria and Gwen explore the power of emotional connections in sales strategy, emphasizing that building relationships is key to driving sales. Gwen shares her insights on leveraging confidence and emotional intelligence, especially for female entrepreneurs, to create impactful experiences that resonate with clients. From engaging happy customers for referrals to maintaining a visible and value-driven presence, you'll learn how collaboration and persistence can keep your audience engaged and interested in your offerings. Tune in for strategies that can transform your sales approach and elevate your brand.Links Mentioned in Today's Episode:Boost Your Sales Calls with Grit and Tenacity Consulting Listen to the GT PodcastConnect with Gwen on InstagramListen to Previous Episodes with Gwen:Episode 109: The Psychology of Selling ft. My Personal Sales Coach, Gwen TinsleyEpisode 132: 10 Myths You've Been Told About Selling That Are Hurting Your Business and Your ConfidenceFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!Unlock the secret to creating an irresistible brand by harnessing the power of emotions. Join Victoria as she returns for Season 9 of The Branding Business School podcast and reveals how top brands like Apple, Nike, and Starbucks build unbreakable bonds with consumers through emotional connections. This episode uncovers the fascinating role of the limbic system in decision-making, proving that feelings often overpower logic in consumer choices. By emphasizing the emotional benefits of your products or services, you can surpass the competition and secure customer loyalty like never before.Navigate the emotional landscape of branding, exploring how key feelings such as happiness, fear, belonging, trust, and status drive purchasing decisions. Dive into the strategies companies use to leverage happiness, or even fear, or how Lululemon fosters community among younger audiences. We also highlight the importance of social proof and community engagement, giving you actionable insights to ensure your brand messaging creates the desired emotional impact. Whether you're a high-ticket service provider or a budding brand, these insights will help you resonate deeply with your audience and stand out in the marketplace.Links Mentioned in Today's Episode:Work with BrandWell DesignsListen to Episode 126: Do These 5 Things and Your Customers Will Market Your Business For YouGet support with Crafting Your Brand Identity by joining The Branding Business School here!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!As BrandWell Designs closes the chapter on 2024 and steps boldly into 2025, Victoria returns from a well-deserved break and reflects on a transformative year marked by strategic changes, personal milestones, and significant business growth. Victoria is thrilled to finally share all that has been happening behind the scenes at BrandWell. Starting with a quick 2024 recap, offering a candid look at the highs and lows of the past year Victoria shares exactly what worked and what didn't, then continues to share how she decided to navigate the challenges throughout the year. Victoria also discusses the recent rebrand of her design agency and shares her insights on the process. With this rebrand, BrandWell is stepping into an elevated version of themselves and Victoria shares a few of BrandWell's big plans for 2025… Including a BIG ANNOUNCEMENT!This episode promises to be a fun catch-up conversation while also being a valuable and encouraging resource for any female entrepreneurs looking to assess their own businesses and make informed decisions for their future. So grab your earbuds, or turn on CarPlay, and enjoy this episode! Links Mentioned in Today's Episode:Check out BrandWell's REBRANDED Website!Listen to the BrandWell Retreat Recap from Nashville! Get legally legit with The Legal Paige! Check out Keely Askew PhotographyFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!As we near the holiday season, it's time to wrap up Season 8 with a pretty little bow! Join Victoria with an exciting Q&A session for the season finale! She's tackling your burning questions on business growth, team scaling, and personal hurdles. Incredible questions were asked including advice and strategies of starting your own design studio, how to overcome imposter syndrome, and how to know what to outsource to a virtual assistant. On a personal note, you'll even get an inside look into Victoria's next big goal and what she's currently struggling with in business, right now. This episode even offers insights into hiring strategies and advice for new graduates. Victoria also touches on design fundamentals, marketing strategies, and financial management tips. Whether you're contemplating a career switch, aiming to scale your business, or maybe you're hoping to work for BrandWell someday, this episode provides a wealth of knowledge to support you, wherever you are on your entrepreneurial journey! Thank you for spending each week with us this season, enjoy the break and look forward to more insightful content in Season 9 of The Branding Business School Podcast! Links Mentioned in Today's Episode:Work with BrandWell DesignsEpisode 131: Is Work-life Balance Real? A Q&A on Motherhood, Business, Hiring and MoreEpisode 14: Hiring as a Young Entrepreneur with Jenny Lee HinesFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!Join us for an inspiring conversation with Teri Weber, a trailblazing fourth-generation military officer and C-17 pilot in the United States Air Force. Teri shares her incredible journey as a female aviator in a male-dominated field and how she has built a personal brand in the Air Force, all while juggling the responsibilities of motherhood and authorship. Her story is a testament to the power of resilience, strength, and femininity in achieving success.Teri's passion for storytelling and aviation comes to life in her children's book series, "Operation Aviation," which aims to captivate young readers with engaging tales of teamwork and adventure, all while offering educational insights into military missions.Listen in as Teri reveals her branding journey, balancing military regulations with personal style, and how her role as a mother enriches her personal brand. Her partnership with BrandWell and their strategic approach to visual branding underscore the importance of creativity and community interaction. Teri's story is a full-circle moment, demonstrating that building a successful brand doesn't require a formal business education, but rather a commitment to authenticity, adaptability, and empathy. Don't miss this empowering episode filled with practical advice and inspiration for anyone looking to make their mark in any industry.DISCLAIMER: Major Teri Weber Boivin's opinions do not necessarily express those of the Department of Defense or the Department of the Air Force.Links Mentioned in Today's Episode:Visit Teri's WebsiteOrder “Operation Aviation” Books! Work with BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!Explore the ever-popular debate between Squarespace and WordPress, two giants in the web design world, as Victoria shares her personal experiences designing on both platforms! Uncover the strengths and weaknesses of each platform to help you decide which one is the right fit for your business. From ease of use to design capabilities, and from customization options to SEO effectiveness, there is no stone unturned. Whether you're a small business owner or a solopreneur, this episode will equip you with the insights needed to choose the platform that best supports your brand's online presence and growth.Victoria will break down the costs and features of building a website on these platforms, highlighting why Squarespace might be the go-to for those seeking a streamlined, all-in-one solution, and why WordPress remains a favorite for those requiring extensive customization. The conversation also dives into the important aspects of security, maintenance, and customer support, emphasizing the critical impact these elements can have on your website's performance. With statistics, personal anecdotes, and practical advice, this episode is designed to empower you to make an informed choice that aligns with your business goals and technical expertise.Links Mentioned in Today's Episode: Listen to Episode 142: How to Build a Website that Converts: Website Tips for Service-Based EntrepreneursListen to Episode 102: From Local Experts to National Success: The Story of Two Nashville Realtors and the Home-Buying Class They BuiltGet support with your Squarespace website from the BrandWell girls here!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!Have you ever considered the profound impact that choosing between high-ticket and low-ticket business models could have on your entrepreneurial journey? From the elevated profit margins and personalized client relationships of high-ticket models like one-on-one coaching to the broad scalability and accessibility of low-ticket offerings such as digital courses, Victoria dissects the advantages and challenges each model presents. Drawing from her own experiences with BrandWell, she illuminates how aligning your business approach with your personal lifestyle and market demands can play a pivotal role in your success.Discover how low-ticket offers can serve as a gateway for clients to engage with higher-value services, despite the inherent challenges of maintaining personal connection and brand development. With real-world examples, including the inspiring journey of Sarah Blakely and Spanx, Victoria delves into the nuances of strategically pricing your offerings and committing to client success, regardless of the ticket size.Lastly, she reflects on the importance of being true to oneself when deciding between high and low-ticket strategies. Aligning your business model with your personality and lifestyle can be key, especially as life stages shift and priorities evolve. Whether you favor the personal fulfillment of high-touch client interactions or crave the flexibility and reach of low-ticket scalability, this episode offers valuable insights to guide you through these strategic choices. Tune in to gain fresh perspectives on shaping a business model that resonates with your unique entrepreneurial spirit.Links Mentioned in Today's Episode:Listen to Previous Episodes with Gwen Tinsley:109: The Psychology of Selling ft. My Personal Sales Coach, Gwen Tinsley132: 10 Myths You've Been Told About Selling That Are Hurting Your Business and Your Confidence ft. My Sales CoachEnroll in The Branding Business School TODAY! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!What if you could transform from a "best kept secret" into the go-to expert in your industry? Join Victoria as she unlocks the secrets of personal branding with the renowned personal brand specialist, Roz Miller-Choice, famously known as the "Expert Maker." Discover how Roz's transition from a television reporter to a leader in personal branding has equipped her with unique insights into helping individuals stand out in a crowded market. Explore her strategies for uncovering and packaging expertise, emphasizing the power of brand positioning and differentiation.Authenticity is key to crafting a brand story that resonates, and Roz delves into the essentials of building such narratives. Using a personal anecdote, they discuss the importance of resisting AI in brand storytelling to maintain genuine connections with your audience. A compelling brand narrative goes beyond visuals, as they highlight the balance between infusing personal experiences and aligning them with business values. Learn how to reassess and tailor your services to meet the evolving needs of your audience, ensuring a brand story that not only attracts clients but truly reflects your brand's essence.As this insightful episode wraps up, Roz introduces the transformative process of her "Expert Maker" TV show, which guides individuals in becoming industry leaders. She provides practical steps for building a robust digital presence, maintaining consistent content creation, and enhancing social media strategies without compromising on quality. Whether it's through professional styling or creating a focused digital footprint, discover how to effectively package your unique expertise in this episode.Links Mentioned in Today's Episode:Visit Roz's Website Connect with Roz on Linked In!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!What if your website could be your top salesperson, attracting and converting leads while you sleep? Join Victoria as she shares how she transformed from a freelance website designer to the founder of BrandWell, all by harnessing the power of a high-converting website. Learn how your site can make a lasting first impression, turn visitors into loyal clients, and significantly boost your income, particularly if you're running a service-based business. Unravel the common traps of endless DIY web design that often amounts to nothing and instead focus on proven strategies that have empowered hundreds of women entrepreneurs to succeed.Discover the secrets to crafting compelling messaging and design that captivate your audience from the first glance. Victoria offers actionable insights into creating engaging headlines, effective calls to action, and leveraging social proof through testimonials. Emphasizing the benefits over features, Victoria explains how a customer-centered approach can transform your website into a vital part of your sales team. Consistency in design elements and mobile optimization are key to building trust and retaining clients. For those overwhelmed by the process, Victoria offers a special offer to listeners. Don't miss out on the opportunity to elevate your brand's online presence!Links Mentioned in Today's Episode: BrandWell Designs Apply for a Free Audit in NovemberFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!Can your pricing strategy speak to your brand? Join Victoria as she unveils the secrets to elevating your pricing game. She explores why aligning your brand with future aspirations rather than past milestones is the ultimate key to success. From a therapist whose outdated website cost her clients to actionable tips on updating your brand's online presence, you'll learn how to set expectations that justify a higher price tag. Discover the six pivotal steps to prepare your audience for increased rates without having to defend them, and how educating your audience through various channels can differentiate you from the competition.Uncover transformative stories from The Branding Business School graduates who, with a newfound brand strategy, doubled their sales by confidently raising their prices. This episode is your guide to achieving professional growth and personal satisfaction through a clear branding approach. Learn how to communicate changes with poise and prepare your market, whether you're informing loyal clients on retainer or capturing new leads. Your journey to unstoppable business success starts with understanding your brand's worth, and Victoria is here to help you make that leap. Don't miss out on the next chapter of your brand's evolution.Links Mentioned in Today's Show:Enroll in The Branding Business School Today!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!This week, join Victoria as she recounts a memorable trip with her husband, James, spanning Utah, Arizona, and Nevada. This bucket-list adventure was not only a celebration of birthdays and their wedding anniversary, but also a celebration of BrandWell's sixth year of business! Victoria reflects on how stepping away from the demands of everyday life revitalized their marriage and reminded us of the importance of celebrating milestones. Despite initial anxieties about leaving their girls, Victoria and James embraced the adventure and discovered the joy of seizing unexpected moments.Starting this trip in the breathtaking landscapes of Zion National Park, Victoria and James hiked to Scout's Lookout and braved the Narrows. Their journey continued to Bryce Canyon, witnessing its iconic hoodoos, and then down to Page, Arizona, where they admired the iconic Horseshoe Bend and took a guided tour of the mesmerizing Antelope Canyon. When in Arizona, you can't miss the Grand Canyon, and Victoria shares her unique glamping experience at Under Canvas with amusing anecdotes about adapting to camp-style showers. Throughout the episode, Victoria shares travel tips and reflections to inspire your own adventures.Finally, Victoria recounts a series of unfortunate yet amusing mishaps, from a shattered window to a booking error that left them without a hotel room. Despite the rocky start, everything worked out, and they enjoyed a memorable trip. Victoria shares this journey to encourage fellow entrepreneurs to celebrate their achievements and understand the critical importance of resting to foster creativity, innovation, and a renewed sense of purpose. So, join Victoria as she explores these transformative realizations and the heartwarming, and often humorous, experiences that shaped their unforgettable adventure.Links Mentioned in Today's Episode:Zion National ParkBryce Canyon National ParkHorseshoe Bend Antelope Canyon Under Canvas – Grand Canyon Hoover DamEnroll in The Branding Business School Here!View Photos of Victoria's Trip Here!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!Rebranding a business is never easy, especially when you're caught in the whirlwind of internal struggles and realizations. In today's episode, Victoria chats with The Branding Business School's Podcast manager, Elisa Dyer, all about her transformative journey of rebranding her business from a virtual assistant brand to Zealcast Studios—a name that perfectly encapsulates her mission and aspirations. Inspired by a pivotal module on The Art Of Naming at The Branding Business School, Elisa reveals how she overcame the hurdles of merging different aspects of her personality into a cohesive brand. Learn how strategic branding and planning played crucial roles in creating an energetic yet approachable vibe that resonates with her ideal clients.Victoria and Elisa also explore the multifaceted benefits of podcasting for entrepreneurs, from building credibility and community to creating networking opportunities. They discuss the nuances of monetizing a podcast, emphasizing the distinction between direct and indirect methods. Lastly, you'll hear personal experiences and success stories that illustrate how podcasting can enhance trust, attract valuable leads, and foster meaningful connections. If you're in a similar place that Elisa was with considering a rebrand OR if you're considering starting your very own podcast, this episode is packed with actionable insights that underscore the necessity of strategy in your brand as well as the transformative impact of podcasting on business growth and personal connections.Links mentioned in today's episode:Check Out ZealCast Studios' WebsiteFollow Elisa & ZealCast Studios on InstagramZealCast Studios' Facebook PageJoin The Branding Business School Waitlist For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Does your brand's visual identity truly reflect your mission, values, and target audience? In this episode of The Branding Business School podcast, we dissect the five most common mistakes entrepreneurs make when crafting their visual brand. From the strategic pitfalls of overlooking psychological impacts in color selection to the dangers of choosing logos and fonts based on personal biases, we provide actionable insights to ensure your brand resonates powerfully with your audience. Let's break down why a deep understanding of your brand's foundation is crucial before you leap into design, and how avoiding these common blunders can align your visual identity with your business goals.We also shine a spotlight on the importance of investing in professional branding and the timeless effectiveness of simplicity in logos, drawing inspiration from iconic brands like Coca-Cola and Nike. Discover why a versatile brand suite is essential for maintaining consistency across various platforms and how thoughtful font selection can evoke the right emotions to match your brand's ethos. Whether you're launching a new venture or contemplating a rebrand, this episode equips you with the knowledge to build a cohesive and impactful visual brand without misplacing your priorities. Join us for a robust discussion that promises to elevate your branding strategy to new heights.Links Mentioned in Today's Episode:BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Let's be real, no matter how much we try to avoid it, there will always be times when a client isn't happy. In today's episode, unlock the secrets to turning challenging client interactions into opportunities for growth and stronger relationships. Learn how to effectively manage and mitigate client dissatisfaction by employing mutual respect, clear communication, and empathy. This episode is packed with actionable strategies such as a thorough vetting process and setting clear expectations from the outset, ensuring that conflicts are minimized and smoother project executions are achieved. Whether it's handling difficult conversations with professionalism or using direct phone communication to de-escalate tense situations, Victoria offers practical tips and real-life examples that will help you maintain a positive rapport with your clients.Discover the power of empathy in navigating client mishaps as Victoria shares personal stories and lessons learned. From addressing misunderstandings in project scopes to dealing with aggressive client behavior, she emphasizes the importance of listening empathetically and responding without defensiveness. Hear about real-world scenarios where small gestures of goodwill, like a Starbucks gift card, made a big difference in client satisfaction. Victoria also discusses the significance of maintaining professionalism even in the face of hostility and the value of having a cancellation clause in contracts. Tune in for valuable insights on building resilient client relationships that can withstand the inevitable bumps along the road.Links Mentioned in Today's Episode:BrandWell DesignsJoin the Waitlist to The Branding Business School For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Growing up on a diet of toaster strudels and pop tarts, Stephanie Diodati never imagined she'd one day be a champion for holistic health. Join us as Stephanie takes us on her transformative journey from a non-holistic upbringing to founding Real and Raw, a business dedicated to helping women achieve metabolic health through her innovative R&R process. Learn how her academic background in health science and holistic nutrition, coupled with personal experiences, shaped her holistic approach that empowers women to understand their bodies and overcome their health fears.Stephanie's path wasn't straightforward. Despite earning a bachelor's in health science and a master's in holistic nutrition, she faced numerous rejections in the job market and was initially reluctant to work in hospital settings. Guided by her faith and intuition, Stephanie embraced entrepreneurship, even when it felt daunting. She shares how her return to a strong walk with the Lord during a challenging relationship gave her the courage to start her own business, underscoring the profound role faith has played in navigating life's hurdles and shaping her career.In this inspiring conversation, Stephanie also delves into the integration of faith and business, revealing how prayer and spiritual intuition guide her decisions and client interactions. From the importance of regular blood chemistry analysis for optimal health to balancing the responsibilities of being an entrepreneur, mother, and wellness advocate, Stephanie provides practical advice and heartfelt insights. She emphasizes the value of expert guidance in overcoming analysis paralysis, helping us prioritize our health and achieve better results. Tune in to discover how spirituality, health, nutrition, and career intertwine in Stephanie's enriching journey.Links mentioned in today's episode:BrandWell DesignsFollow Stephanie on InstagramSchedule a Blood Chem Review with StephanieVisit The Real and Raw WebsiteJoin the waitlist to The Branding Business School here! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Transform your personal brand with expert insights from Hollywood stylist Dina, who has spent over 25 years transforming celebrities and reality TV guests into style icons. Dina's journey from high school fashion enthusiast to a Manhattan denim brand employee and finally a top stylist in California, offers rich, inspiring stories. She now leverages her Hollywood experience to help modern entrepreneurs, speakers, and coaches create authentic personal brands through style.Discover how style plays a pivotal role in visual and emotional branding. Dina shares the secrets behind creating a cohesive vibe through colors, fonts, language, and personal appearance. She also dives into the cultural shift driven by social media—a place where authenticity can significantly impact consumer trust and perception. Learn how to align your appearance with your brand identity to avoid missed opportunities and build lasting, trustworthy relationships with your audience.Victoria and Dina explore the balance between relatability and professionalism, stressing that authentic doesn't mean unkempt. Dina provides practical tips on building a standout personal wardrobe that reflects your career aspirations, emphasizing the importance of proper fit and how it affects confidence and productivity. From the dangers of homogenized fashion trends to the power of unique branding, this episode is packed with actionable advice to help you make a lasting impression through intentional style. Whether you're an entrepreneur, speaker, or coach, Dina's expertise will guide you in creating a polished and impactful personal brand.Links Mentioned in Today's Episode:Connect with Dina on InstagramVisit Dina's WebsiteBrandWell Designs For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

What truly distinguishes a business from a brand, and why is it essential to have both? Join Victoria Marcouillier, founder of BrandWell Designs, as she explains the difference between the two and why it really matters to build both. It's time to understand what is driving your revenue, and contrast it with the magnetic allure of a brand, which creates memorable emotional connections with your audience. Through engaging analogies and compelling real-life examples, you'll discover how transforming a business into a powerful brand can make you the go-to choice for customers.In this short and sweet episode, Victoria also recounts her personal journey and dives into the branding techniques that have propelled companies like Apple and Nike into household names. Learn why brand storytelling and personal narratives are vital in connecting with your target audience. Whether you're a budding entrepreneur or a seasoned business owner, this conversation will inspire you to reassess and refine your brand strategy, ensuring it not only aligns with your business goals but also stands out in today's competitive market. Tune in and uncover the secrets to building a powerhouse brand that commands loyalty and trust.Links mentioned in today's episode:BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Welcome back to The Branding Business School Podcast - Season 8! After a 15-week hiatus, Victoria is thrilled to reconnect with you all and share insights from her unconventional summer. This episode kicks off with reflections on taking time off from BrandWell to spend quality time with her children, embracing a flexible and unstructured work routine. This summer, Victoria decided to eliminate structured meetings and obligations from her calendar, so that she could prioritize being present for her girls. Balancing work and motherhood, especially with young children, poses its challenges, but it was mentally relieving to remove internal meetings and focus on being present with her family. With her team's support, Victoria could prioritize essential projects while delaying others. Her daily work routine centered around her children's nap and quiet times, offering a consistent yet limited work window that allowed her to invest in meaningful family moments, including cherished evenings with her husband, James.The experience of balancing work and family life turned out to be more rewarding than she anticipated. Despite initial fears of a dip in sales, June was a strong month, and July even broke records, highlighting the strength of BrandWell's systems and team. Pre-scheduling content and conducting efficiency audits were key strategies that maintained business operations smoothly during her time off. By trimming non-essential tasks and focusing on impactful ones, Victoria ensured crucial operations were always addressed. This intentional shift underscored the importance of building a flexible business that supports family life, and Victoria is grateful for the unexpected success and the divine blessings that made it possible. Tune in to hear more about how taking a step back can sometimes propel your business forward.Links mentioned in today's episode:BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

What if you could double your income with a blend of grit and tenacity? Join us as we welcome back BrandWell's sales coach and The Branding Business School educator, Gwen Tinsley, to the podcast! Gwen shares her compelling story of transitioning careers, her deep-rooted friendship with Victoria and how she helped her find confidence in selling. Together, they discuss strategies for dealing with difficult clients, maintaining pricing integrity, and building confidence in closing sales. This episode is packed with 10 myths that you've been told about selling and  actionable insights on what to do instead that promise to elevate your entrepreneurial journey.Discover how tapping into emotions can significantly influence purchasing decisions and create authentic human-to-human connections. The conversation emphasizes the importance of a thorough client discovery process and the necessity of protecting one's emotional well-being by carefully selecting clients. Gwen and Victoria discuss the benefits of an outcome-based approach, aiming to foster a positive and invigorating business environment.Challenging common myths around selling in female entrepreneurship, this episode debunks misconceptions that could be holding you back. From the false notion that only extroverts can succeed in sales to the detrimental practice of discounting prices, Gwen and Victoria share valuable lessons on maintaining pricing integrity and niching down to attract the right clients. They also cover the importance of consistent follow-ups and structured communication in sales. Tune in to learn how expert sales coaching can be transformative, helping you handle difficult clients, balance work and life, and ultimately grow your business with confidence.Links mentioned in today's episode:Enroll for The Branding Business School here!Grit and Tenacity Consulting Listen to The GT PodcastStart building your Client Discovery Qualification Process with Gwen's freebie! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Season 7 has brought stories from incredible women and solo-casts filled with insights on building a brand and growing a successful online business. As the season comes to an end, Victoria is thrilled to answer YOUR questions that were asked on her Instagram Q&A! Today's episode covers a range of topics including, motherhood, work life balance, business growth, preparation for maternity leave or an extended leave of absence, hiring a team, and more! Your engagement has been the highlight of the season, and Victoria is already looking forward to returning with a Season 8 after some weeks off to enjoy her summer with her family! In today's episode, Victoria shares many tangible takeaways but also shares how The Branding Business School can help you even more! There are whole modules that surround questions that were asked, including, “How do you overcome imposter syndrome, self-sabotage, and standing in your own way?”. This episode is packed with personal anecdotes, strategies for growth, and heartfelt advice—all designed to empower you as you navigate the entrepreneurial journey. We look forward to more weekly episodes coming soon with Season 8, but until then, throw in your earbuds, or turn up your car speakers, and enjoy today's Q&A with Victoria! Links mentioned in today's episode: Listen to Episode 70: 10 Ways to Prepare for Maternity Leave or Time Off as a Service Based Business OwnerJoin the Branding Beyond the Visuals Email ListListen to Episode 26: Torn Between Two Callings: Work & MotherhoodJoin The Branding Business School waitlist! BrandWell DesignsListen to Episode 110: You Are Not an Imposter with Michele Charles GustafsonFollow ZealCast Studios, The Branding Business School's Podcast Manager on Instagram. Website to launch later this summer! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Today's episode takes you to the other side of the world, in the heart of Jerusalem! Shana Kosofsky, founder of BirthWell, is an ultrasound technician, yoga teacher, and a certified pre and postnatal coach living in Jerusalem, Israel. Shana shares fascinating details of her experience living in Jerusalem during her first pregnancy, and now her second, along with the planning of having the birth of her second baby in Jerusalem. Victoria and Shana continue the conversation around the ways in which Shana is harnessing her expertise and personal experience to bring American-style warmth to Jerusalem's prenatal care. It's a dialogue that mirrors the collective hopes and challenges faced by women worldwide, as we seek to find connection to our bodies throughout the transformational season of pregnancy and childbirth. The power of education in transforming fear into confidence during childbirth becomes a central theme, reminding us all that the journey to motherhood is as much about preparation and strength as it is about love and resilience. Shana and Victoria round off their discussion with the strategic groundwork that goes into successful brand building, applauding how the principles gained from The Branding Business School have shaped BirthWell's brand strategy. So, settle in, and let's celebrate the powerful symphony of women thriving in business and motherhood.Links mentioned in today's episode:BirthWell is officially launching in Jerusalem this fall! Join The Branding Business School waitlist! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Growth doesn't happen over night, we all know that. What we might not realize is that what you do in one season of business, might not work for you in the next season of business. Today, Victoria shares a reminder for all entrepreneurs as she shares an episode from the archives! This episode dives into lessons that Victoria learned after reading the book "Who Not How" and it serves as a great refresher that what got you here, won't get you there.Read the previous show notes here! Links mentioned in today's episode:Who Not How by Dan SullivanFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Whether you're distinguishing your personal brand from your business or intertwining the two, this episode is your map to navigating the complex world of brand identity. Inside, you'll dissect the six pivotal steps to cultivating a brand that not only stands out but stands for something. Learn how Victoria's experiences with BrandWell have shaped an approach to branding that's about more than just aesthetics—it's about crafting a narrative that holds power and integrity.In a market flooded with noise and competition, Victoria shares strategies to elevate your brand's professionalism and attract the clientele you deserve. From leveraging tools to maintain a consistent visual presence, to articulating a brand message that fosters trust and loyalty, this episode is rich with practical advice for ambitious women ready to lead their industries. Tune in, and let's transform your brand identity into your business's most valuable asset.Links mentioned in today's episode:Join The Branding Business School WaitlistListen to Episode 103: How To Find Your DifferentiatorListen to Episode 124: 5 Reasons Your Website Is Costing You DearlyFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Nashville's vibrant heartbeat set the stage for the third annual BrandWell designer retreat, where creativity and camaraderie fused into an unforgettable weekend. Victoria has returned from an immersive brand experience with her all-female design team, and she's sharing the highlights with you! From paying homage to Taylor Swift with friendship bracelets and customized acknowledgements, to indulging in designer trivia, to experiencing the local brands of Nashville; this retreat balanced strategic play with heartfelt moments. Wrapping up the weekend, Victoria brought in each of the girls for a mini podcast interview to reflect on the mix of leisure and creativity that defined the Nashville retreat. The little joys, like experiencing a unique taco restaurant together and mastering the art of line dancing, became milestones in their girls weekend. As they have now parted ways, the retreat's impact lingers—a strengthened community of women in design, ready to infuse their work with the inspiration drawn from their collective adventure. Join the girls behind BrandWell Designs as they recount the laughter, the learning, and the love for branding that binds them all at BrandWell.Links mentioned in today's episode:Check out their Airbnb VenueAchievement Awards Mock UpHue's and Cue's GameView BrandWell's Nashville IG Highlights!Listen to the Retreat Prep Episode 125 For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Unlock the secret to turning your customers into your brand ambassadors as this episode revisits the brilliant insights from one of last year's favorite discussions. Victoria channels the wisdom of Mark Schaefer's "Marketing Rebellion" to equip you with five stellar tactics that will not only make your clients adore your brand but also transform them into eager advocates, ready to sing your praises to the world. In the episode, Victoria talks about the enchanting alchemy of customer recommendations, the unbeatable authenticity they bring compared to polished ads, and the little-known truth that your customer base can double as a potent marketing force.Victoria also talks about the power of a timely and authentic customer review which can never be overstated, and she pulls back the curtain on the art of soliciting feedback that resonates. Victoria personally invites you to join the conversation and if this chat sparks a lightbulb moment for you, consider leaving The Branding Business School Podcast a review. It's time to sharpen your CEO skills and take your brand to new heights—just hit play and let the magic unfold.Links mentioned in today's episode:Visit BrandWell DesignsMarketing Rebellion by Mark SchaeferEpisode 43: How to Get Rave Reviews from Customers to Boost Your Sales For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Victoria's spilling the tea on BrandWell's third designer retreat! It's been an incredible journey creating a space where collaboration and like-minded creatives thrive, and this Nashville getaway is BrandWell's way of saying thanks to the designers, for the late nights and the brilliant designs. With anticipation bubbling, Victoria weaves together the threads of this retreat, from the venue that'll be their creative home to a special photography opportunity, slated to capture the team's essence and sprinkle a little more BrandWell sparkle into the world.When you're part of a team that feels more like family, every moment is an opportunity to bond and bask in the glow of collective genius. So, as they experience Nashville's vibrant branding landscape, they're not just tourists – they're searching for inspiration and dissecting the branding strategies that make the city pulse. Back at their AirBnb, they'll share their top picks and plan their own project of rebranding a local gem, because nothing screams 'teamwork' like a friendly competition that sets their creative fires ablaze.Here's the thing about retreats – they're not just frivolous getaways; they're the cement in the foundation of a thriving company culture. Sure, it's a break from the hustle, but it's also about deepening the roots that keep BrandWell's design family standing tall. We're talking personalized gift bags that ooze thoughtfulness, and awards that shine a spotlight on each unique contribution to BrandWell's story. Investing in these moments of camaraderie and recognition pays dividends in loyalty and a culture that everyone wants to be a part of. So enjoy today's episode, get a little inspired, and who knows, you might just start plotting your own team retreat by the time we're through.Links Mentioned in Today's Episode: Follow BrandWell Designs for Nashville Retreat ContentListen to Episode 41: I Hosted a Retreat for My Team and Here's How it Went Down (First Annual Retreat)Listen to Episode 71: Planning and Hosting a Team Retreat (Second Annual Retreat)Listen to Episode 73: Second Annual BrandWell Designer Retreat RecapVisit Suzy Collins Website For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Ever wondered if your website is silently sabotaging your business's potential? That's the question we're tackling in this eye-opening episode. Victoria ruffles some feathers as she discusses the pivotal role a strong online presence plays in today's digital marketplace. She's not holding back as she reveals how a lack of a professional website could mean you're leaving heaps of money on the table. Through personal anecdotes and some tough love, Victoria will show you why your services deserve a platform that speaks volumes of your credibility and helps you command the prices you truly deserve. This episode peels back the layers on just what makes or breaks the user experience on your website and its direct impact on your sales figures. A DIY website might seem like a cost-effective solution, but Victoria is here to tell you why it might cost you more in the long run, especially if you're eyeing the big leagues of B2B or high-ticket markets. Get actionable advice on how to present your business's purpose with punchy imagery and headlines that reel in your audience. And because Victoria believes in walking the walk, she's offering something special in April to help you tweak your site into a branding powerhouse that draws in your ideal clients. So tune in, get inspired, and let's get that website working as hard as you do.Links mentioned in today's episode:BrandWell DesignsSave 50% off your first year of Honeybook using this link! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Working from home with littles is not easy & your routines are ever changing. Today, Victoria shares her current routine in this specific season of life. Starting from the moment she wakes up until when she goes to bed at night, everything is covered that happens during the course of the day. Victoria dives into how she splits her week up with days that she's all business versus days that she's in full mom mode. She shares her fitness routine and how that fits into her days, including her new concept of “Work Walks”. Finding the balance between motherhood and entrepreneurship is difficult, but by having good rhythms, routines, and help from a nanny or family, it can all be possible. Being a parent is all about being adaptable and recognizing that somebody else is going to dictate your schedule, but it's all worth it to be a mom. So, join Victoria for a peek behind the curtain and a look into what her life looks like with being a work from home mom of two.Links mentioned in today's episode:BrandWell DesignsSave 50% off your first year of Honeybook using this link!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!

This enlightening conversation with the extraordinary Nadine Kenney Johnstone, takes you on a journey through her life's narrative, from overcoming academic hurdles to flourishing as an award-winning author and holistic writing coach. Listen in as Nadine unpacks the transformational role writing has played in her life, especially through the challenges of infertility leading to writing her empowering memoir, "Of This Much I'm Sure." She also offers invaluable wellness advice for those constantly on the go, ensuring that her insights resonate with everyone, from busy moms to dynamic entrepreneurs.This episode is a treasure trove of inspiration, particularly for women seeking to harness the power of journaling and wellness to navigate the complexities of modern life. Nadine's transition from academia to creating her business, Write Well, is a testament to blending passion with profession. She shares her unique approach to teaching, integrating meditation and yoga with writing, and provides strategies for prioritizing self-care amidst the whirlwind of entrepreneurship and motherhood. Her story encourages you to explore your own creative outlets and the peace that can come from establishing routines that grounds you. Cap off this motivational experience by discovering how simplifying your life can lead to newfound clarity and focus. Nadine's personal anecdotes, including her minimalist living in an Airstream camper, offer a perspective on decluttering that extends beyond the physical space. She reveals how intentional living and strategic delegation in her business have opened doors to continuous growth and innovation. Moreover, Nadine and Victoria delve into the concept of a solo work retreat, illustrating how dedicated time for reflection can rejuvenate both your business and personal life, a practice that has been pivotal in the development of her latest project, a guided journal. So, sit back and let this episode inspire you to find your balance and clarity through writing and wellness.Links mentioned in today's episode:Visit Nadine's WebsiteFollow Nadine on InstagramOf This Much I'm Sure: A MemoirCome Home to Your Heart: A Guided JournalHeart of the Story Podcast For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!

Elevate your brand's visual identity and leverage the power of branding! Today's episode is a journey through the essentials of brand photography and its transformative power for your business's online presence. Victoria unravels the importance of professional imagery, sharing firsthand insights from BrandWell's own leap into the limelight of major publications. Discover how the right photos can instill trust, professionalism, and set the stage for acquiring high-ticket clients. Victoria is peeling back the layers on how a cohesive visual brand can set you apart from the competition, and why it's crucial that your online visuals truly reflect the caliber of service you're promising.Strategizing for your brand photoshoot is crucial and Victoria walks you through how she and her team prep for BrandWell's photoshoots! From selecting a photographer who mirrors your brand's aesthetic to choosing outfits that resonate with your brand's color story, these details help your brand's mission shine visually. Victoria even shares a bonus with you so that you too can strategically plan for your next brand photoshoot! Get ready to elevate your brand's image with strategy and style!Links mentioned in today's episode:BrandWell DesignsGrab the Brand Photoshoot Prep Guide!Dress for Success with Nuuly & Get $20 Off!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!

Ever found yourself overextended, wondering if taking on that extra client was worth the stress it added to your plate? This week's hot take is a deep-dive into the art of strategic refusal, a counterintuitive approach to scaling your business that may just be the secret sauce you've been missing. How do you say no without burning bridges? Victoria has got you covered with stories from the trenches and tips on managing those awkward conversations with poise. You'll explore the balancing act of resource management, maintaining team morale, and why every declined project is an opportunity to build community through thoughtful referrals. And for those moments when your gut says a client doesn't quite fit, learn to trust that instinct—it's your brand's sixth sense.Lastly, you'll wade into the crucial waters of online presence and its role in attracting your dream clientele. Victoria shares the pitfalls of a mismatched digital footprint and how fine-tuning your brand's online persona can help you command the rates you deserve. Remember, your portfolio is your brand's handshake—make sure it's firm, confident, and leaves a lasting impression. So, grab your earbuds and let's get into the subtleties of crafting a brand that's not just selective, but spectacularly so.Links mentioned in today's episode:Enroll in The Branding Business SchoolBrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!

This journey of a licensed therapist turned private practice owner and business coach is nothing short of inspiring. Kelly McKenna opens up about her seamless pivot to starting a virtual therapy private practice amidst the pandemic and how this strategic shift encouraged many therapists to take the entrepreneurial leap. Listen in as Kelly unveils the reduced barriers to starting a private practice and the effective use of social media to attract clients and establish a robust brand presence online.This episode is a treasure trove of insights for anyone looking to leverage Instagram marketing to increase their client base. Kelly and Victoria dissect the significance of understanding your audience and the profound impact that viral content can have on one's business trajectory. Whether you're a therapist or in a different industry, the strategies discussed here will equip you with the confidence to sell your services unapologetically and carve out a unique niche in your market.Venturing into the realm of social media can be a double-edged sword, especially when it comes to its effects on anxiety. This conversation also delves into the practicalities of scaling a business, the creation of digital products to reach a wider audience, and the indispensable role of a supportive team. With Kelly's expertise, they navigate the business skills that therapists need to flourish in private practice, emphasizing that a formal business education isn't a prerequisite for success. So, tune in for an episode brimming with actionable advice and the motivation to transform your social media into a powerful tool for business growth.Links mentioned in today's episode:Enroll in The Branding Business SchoolBusiness of Therapy Follow Kelly on InstagramFollow Business of Therapy on InstagramFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!

The Branding Business School is officilaly open for enrollment now through March 4th, 2024! Enroll today at www.thebrandingbusinessschool.com/enrollIn this episode, Victoria shares why she created TBBS, who the course was designed for, and why taking this program can set you up for a wildly successful 2024. Tune in to find out whether The Branding Business School is right for you or not. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!

Valentine's Day isn't just about the grand gestures; it's also about the nuances of love and partnership that flourish in everyday moments. That's exactly what James and Victoria get into in their special Q&A episode. They peel back the curtain on their journey through the complexities of nurturing their relationship in the midst of parenting and professional whirlwinds. The ever-evolving definition of quality time have made them creative with date nights—often finding sanctuary in the quiet hours after the kids have drifted off to sleep. Taking a leap of faith into the world of entrepreneurship, Victoria shares the transformation of BrandWell from a side hustle to her full-time passion. It's a tale not just of dreams and ambition, but of the meticulous planning, financial savvy, and shared vision necessary for such a bold move. James's unwavering support underscores the conversation, as they talk about needing a partner who's not only your cheerleader but also your anchor in realism when navigating the tumultuous seas of starting a business. They share how a strategic approach to chasing your entrepreneurial dreams can make the journey that much sweeter.Rounding out the conversation, James and Victoria touch on the delicate balance of motherhood, business leadership, and the importance of supporting one another through it all. Whether it's aligning your family and business goals or stealing moments for a shared chuckle over a TV show, every second counts. Prioritizing each other is not just a Valentine's Day affair—it's a daily commitment that keeps the heart of your relationship beating strong.Links mentioned in today's episode:Join The Branding Business School WaitlistBrandWell Designs For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!

When the world came to a standstill, Leslie Danford saw an opportunity to nourish change. Her pivot from hospitality to health gave birth to Vitaminis, reshaping how we think about nutrition in our daily lives. Our latest conversation dives into Leslie's entrepreneurial journey, marked by her transition during the pandemic from a career in hospitality to founding a whole food-based supplement company. We explore the significance of nutrition and how the collective reevaluation of our careers leads to taking command of our professional paths.Juggling the roles of a new mom and a budding entrepreneur, Leslie's story resonates with the struggle for balance that many face. We share candid reflections on the challenges of working from home, managing a household, and the ever-present tug-of-war between business dreams and family needs. Listeners will find solace and inspiration in Leslie's strategies for carving out dedicated work time, as well as the wisdom she imparts on nurturing both a growing family and a fledgling business. As we wrap up, Leslie provides invaluable insights into the competitive functional beverage industry and the crucial role of FDA guidelines in establishing consumer trust. Additionally, the conversation turns to the art of branding and packaging, essential for capturing customers' attention in a saturated market. The episode culminates with Leslie's reflections on the power of resilience and optimism, offering encouragement to entrepreneurs who are navigating their paths amidst life's unpredictable ebbs and flows. Join us to hear how Leslie's tenacity and innovation have paved the way for success in the realm of wellness and entrepreneurship.Links mentioned in today's episode:VitaminisJoin The Branding Business School WaitlistSave 50% off your first year of Honeybook using this link!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!

Identify the 5 scenarios where a fresh brand identity could be the catalyst your business needs to stay relevant and competitive. Dive deep with Victoria as she shares real-life examples of how both Lego and Stanley rebranded to bring new life into their once dying brands.Understand the underlying reasons for a brand overhaul and the undeniable power of strategic design in connecting with your audience. This conversation goes beyond aesthetics, emphasizing the significance of aligning your brand with market trends and customer expectations. Whether you're contemplating a rebrand or seeking to reinforce your brand's presence, this episode is your compass to navigating the transformative journey of rebranding.Links mentioned in this episode:BrandWell DesignsJoin The Branding Business School Waitlist!Save 50% off your first year of Honeybook using this link!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!

Unravel the essential software and subscriptions vital for every female entrepreneur striving to scale their business in 2024. Victoria and Libby, BrandWell's freshly appointed Chief Design Officer, sifted through years of trial and error to curate a list of their top-recommended tools—ones they use daily and suggest to their clients. Plus, don't miss out on the special PDF guide, packed with details, pros and cons, and even some hefty discount codes to get you started on the right foot.Listen in as they explore the multifaceted benefits of HoneyBook, which has revolutionized the way they manage BrandWell's operations, from client interactions to internal workflows. Discover how this all-in-one platform not only streamlines the client journey but also maintains the personal touch essential in automated systems. They also shed light on the versatility of Squarespace, Canva, and Haute Stock, sharing insights into how these platforms aid in website maintenance, design creation, and reflecting diversity in stock photography, catering specifically to the needs of female business owners.Rounding out the conversation, Victoria and Libby examine the strategic integration of tools like Google Workspace and Adobe Suite in daily operations, the practicality of Planoly for social media planning, and the legal ease provided by The Legal Paige's template shop. You'll hear firsthand about the efficiency gains from using Loom in a virtual business setting and how Square Payroll can streamline your financial processes. After years of searching and finding our favorite platforms, this episode is a treasure trove of tips and tricks for the modern entrepreneur.Link's mentioned in today's episode:The Ultimate Digital Toolkit for the Busy Female Entrepreneur Join The Branding Business School WaitlistBrandWell DesignsListen to past episodes with founders' of platforms mentioned in today's episode:Episode 96: Scaling a Wildly Successful Subscription-based Business with Haute Stock Founder, Rachel RouhanaEpisode 108: How to Leverage Email Marketing to Grow Your Business with Flodesk Co-Founder, Rebecca ShostakEpisode 111: Contracts, Trademarks & How to Get Legally Legit with The Legal PaigeFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!

Join Victoria as she wraps up a pivotal year on this week's episode of The Branding Business School podcast. Victoria candidly shares the biggest risks, rewards, and lessons from the past 12 months. Reflecting on her goal to have BrandWell operate with or without her, she shares the steps taken towards this goal, including hiring two full-time employees, Lauren and Libby, who have transformed their roles from brand and web designers to key operators in the day-to-day business at BrandWell. Victoria proudly shares that BrandWell has launched more than 70 brands and 75 websites so far this year, with launching over 200 brand and web designs by the end of 2023. Yet, the accomplishment closest to her heart is the creation and launch of The Branding Business School. Listen in as Victoria compares her experiences between starting BrandWell and The Branding Business School, hoping that the joys and challenges she's faced will inspire your entrepreneurial journey.Looking ahead to 2024, Victoria reveals her plans for a season of rest and reflection, allowing her to focus on areas where she can make the most difference. With three launches for The Branding Business School planned and a designer retreat in Nashville, there's plenty to look forward to. As we close this chapter, we invite you to join us in celebrating our successes, reflecting on the lessons learned, and staying motivated for the exciting journey ahead.Links mentioned in today's episode:BrandWell DesignsJoin the Spring 2024 The Branding Business School Waitlist!Follow Elisa on Instagram - TBBS Podcast ManagerListen to Episode 100: Live from NYC! Listen to Episode 107: Is The Branding Business School Right For You Or Not?For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!

In today's episode, Victoria is diving into all things influencer marketing with public relations strategist, Carolyn Sutton. Her journey from the Container Store to launching her own PR firm and Brand Your Brand is nothing short of fascinating. She brings her expertise to our discussion on all things influencer relations, from identifying the right ones for your brand to maintaining meaningful partnerships with them. This episode originally aired in February of 2023, but in celebration of The Branding Business School opening, we are featuring this popular episode with TBBS educator Carolyn Sutton. We unravel the power of micro and macro influencers, and how they can bring unique benefits to your brand. Carolyn's keen insights on the shift towards quality over quantity in partnerships and the growing trend of branded influencers are indeed eye-opening. As we delve into the realm of influencer partnerships, we also explore the role of compelling video content in staying ahead of the curve in influencer marketing. Lastly, we highlight the potential of influencer marketing for small service-based businesses. Carolyn gives us a peek into how brands can make the most of this strategy. This episode is bursting at the seams with useful tips and expert insights on influencer relations. It is an enlightening discussion you won't want to miss if you're looking to boost your brand's visibility and success. Tune in and leverage the power of influencer marketing with us!Links mentioned in today's episode:Enroll in The Branding Business SchoolVisit Carolyn's WebsiteFollow Carolyn on InstagramCheck out Brand Your BrandFollow Brand Your Brand on InstagramTo view the previous show notes for this episode click here! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!

Get ready to dive into an engaging and informative chat with Paige Griffith, the owner and lead attorney behind The Legal Paige. Listen in as we unravel the mysteries of contracts, trademarks, and getting legally legit. This episode originally aired in August of 2022, but in celebration of The Branding Business School opening, we are featuring this popular episode with TBBS educator Paige, who is on a mission to demystify the law for entrepreneurs. Whether your side hustle has unexpectedly turned into a full-fledged business, or you're scaling your operations, Paige's insights will prove invaluable. We navigate the often daunting legal landscape of starting a small business, highlighting the necessity of a separate business bank account, securing the right county licenses and permits, and transitioning into an LLC. Paige also shines a light on the crucial role of contracts and the significance of business insurance. Later, we move on to explore the complexities and rewards of trademarking. Learn why federal trademark registration is essential for online businesses and how it can become a game-changer when selling your business.As the episode progresses, we underline the importance of contracts for service-based businesses, discussing how they should evolve with you as they are living documents. Listen as Paige explains the benefits of providing lifetime updates to contracts and why investing in professional contracts outweighs the risks of internet templates. We also delve into the importance of communication in contract clarification and changes, as well as the difference between contract amendments and addendums. To cap off, we look at the wealth of resources available at The Legal Page, from contract templates to podcasts, and how these can help you become the Chief Legal Officer of your business. Don't miss out on this eye-opening episode with Paige Griffith!Links mentioned in today's episode:Enroll in The Branding Business SchoolShop The Legal Paige's Contract TemplatesFollow The Legal Paige on InstagramTo view the previous show notes for this episode click here! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!

Get ready for today's episode with confidence guru and mentor, Michele Gustafson. Imposter syndrome is something we all struggle with at times but in this conversation with Michele you will learn the tools you need to conquer these internal battles. Sharing profound insights from her bestselling book, Show Up Confident, Michele emphasizes the importance of hope, resilience, self-belief, and inner strength in our journey to personal and professional growth. She encourages us to view confidence as the bedrock of all our endeavors and to take charge of our self-belief. This episode originally aired in November of 2021, but in celebration of The Branding Business School opening, we are featuring this popular episode with TBBS educator, Michele. Imagine being able to dismiss the nagging voice of imposter syndrome, build a commanding professional online presence, and create a personal brand that resonates with your values. Michele unravels this reality as she discusses the power of a professional online persona in boosting business confidence. We delve into the significance of understanding our values to overcome imposter syndrome and highlight the importance of seeking expert advice in image consulting to align self-confidence with outer presentation. Finally, we explore the importance of self-validation and recognizing our value. Michele underscores the dangers of seeking external validation and the need to align our lives with our passions and unique gifts. We also touch on the significance of self-care and balancing business with personal life, emphasizing the need for realistic expectations and setting boundaries. Join our enlightening conversation with Michele Gustafson and find your path to conquering imposter syndrome and boosting your confidence.Links mentioned in today's episode:Enroll in The Branding Business SchoolVisit Michele's WebsiteFollow Michele on InstagramBrandWell's Mission & Vision WorksheetTo view the previous show notes for this episode click here! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!