Podcast appearances and mentions of brian lord

This is the second of a two-part conversation between Steve and Brian Lord, who is currently the Chief Executive Officer of Protection Group International. Prior to joining PGI, Brian served as the Deputy Director of a UK Government Agency governing the organization's Cyber and Intelligence Operations. Today, Steve and Brian discuss the proliferation of mis- and disinformation online, the potential security threats posed by AI, and the need for educating children in cyber awareness from a young age. Key Takeaways: 1. The private sector serves as a skilled and necessary support to the public sector, working to counter mis- and disinformation campaigns, including those involving AI. 2. AI's increasing ability to create fabricated  images poses a particular threat to youth and other vulnerable users. Tune in to hear more about: 1. Brian gives his assessment of cybersecurity threats during election years. (16:04) 2. Exploitation of vulnerable users remains a major concern in the digital space, requiring awareness, innovative countermeasures, and regulation. (31:0) Standout Quotes: 1. “I think when we look at AI, we need to recognize it is a potentially long term larger threat to our institutions, our critical mass and infrastructure, and we need to put in countermeasures to be able to do that. But we also need to recognize that the most immediate impact on that is around what we call high harms, if you like. And I think that was one of the reasons the UK — over a torturously long period of time — introduced the The Online Harms Bill to be able to counter some of those issues. So we need to get AI in perspective. It is a threat. Of course it is a threat. But I see then when one looks at AI applied in the cybersecurity test, you know, automatic intelligence developing hacking techniques, bear in mind, AI is available to both sides. It's not just available to the attackers, it's available to the defenders. So what we are simply going to do is see that same kind of thing that we have in the more human-based countering the cybersecurity threat in an AI space.” -Brian Lord 2. “The problem we have now — now, one can counter that by the education of children, keeping them aware, and so on and so forth— the problem you have now is the ability, because of the availability of imagery online and AI's ability to create imagery, one can create an entirely fabricated image of a vulnerable target and say, this is you. Even though it isn't … when you're looking at the most vulnerable in our society, that's a very, very difficult thing to counter, because it doesn't matter whether it's real to whoever sees it, or the fear from the most vulnerable people, people who see it, they will believe that it is real. And we've seen that.” -Brian Lord Mentioned in this episode: • ISF Analyst Insight Podcast Read the transcript of this episode Subscribe to the ISF Podcast wherever you listen to podcasts Connect with us on LinkedIn and Twitter From the Information Security Forum, the leading authority on cyber, information security, and risk management.

This is the second of a two-part conversation between Steve and Brian Lord, who is currently the Chief Executive Officer of Protection Group International. Prior to joining PGI, Brian served as the Deputy Director of a UK Government Agency governing the organization's Cyber and Intelligence Operations. Today, Steve and Brian discuss the proliferation of mis- and disinformation online, the potential security threats posed by AI, and the need for educating children in cyber awareness from a young age. Key Takeaways: 1. The private sector serves as a skilled and necessary support to the public sector, working to counter mis- and disinformation campaigns, including those involving AI. 2. AI's increasing ability to create fabricated  images poses a particular threat to youth and other vulnerable users. Tune in to hear more about: 1. Brian gives his assessment of cybersecurity threats during election years. (16:04) 2. Exploitation of vulnerable users remains a major concern in the digital space, requiring awareness, innovative countermeasures, and regulation. (31:0) Standout Quotes: 1. “I think when we look at AI, we need to recognize it is a potentially long term larger threat to our institutions, our critical mass and infrastructure, and we need to put in countermeasures to be able to do that. But we also need to recognize that the most immediate impact on that is around what we call high harms, if you like. And I think that was one of the reasons the UK — over a torturously long period of time — introduced the The Online Harms Bill to be able to counter some of those issues. So we need to get AI in perspective. It is a threat. Of course it is a threat. But I see then when one looks at AI applied in the cybersecurity test, you know, automatic intelligence developing hacking techniques, bear in mind, AI is available to both sides. It's not just available to the attackers, it's available to the defenders. So what we are simply going to do is see that same kind of thing that we have in the more human-based countering the cybersecurity threat in an AI space.” -Brian Lord 2. “The problem we have now — now, one can counter that by the education of children, keeping them aware, and so on and so forth— the problem you have now is the ability, because of the availability of imagery online and AI's ability to create imagery, one can create an entirely fabricated image of a vulnerable target and say, this is you. Even though it isn't … when you're looking at the most vulnerable in our society, that's a very, very difficult thing to counter, because it doesn't matter whether it's real to whoever sees it, or the fear from the most vulnerable people, people who see it, they will believe that it is real. And we've seen that.” -Brian Lord Mentioned in this episode: • ISF Analyst Insight Podcast Read the transcript of this episode Subscribe to the ISF Podcast wherever you listen to podcasts Connect with us on LinkedIn and Twitter From the Information Security Forum, the leading authority on cyber, information security, and risk management.

Randall interviews Brian Lord, a Postdoctoral Researcher at the Science Enhanced Mindful Awareness (SEMA) Lab under the advisement of John Allen and Jay Sanguinetti, holds a PhD in Psychology. His research investigates how non-invasive brain stimulation can modify brain activity as measured by fMRI and EEG to influence experiential factors like the sense of self and mindfulness. Brian's work aims to deepen our understanding of exotic states of consciousness, working at the intersection of psychophysiology and experiential science. He also holds a B.S. in Biopsychology from Oglethorpe University and an M.A. in Humanistic Psychology from the University of West Georgia. During his time at the University of West Georgia, he worked as an archivist with the renowned remote viewer Ingo Swann's collection, enriching his perspective on the boundaries of human cognition and consciousness. TO SUPPORT BRIAN's WORK: https://crowdfund.arizona.edu/project/42862 MORE INFO ABOUT BRIAN's WORK: https://semalab.arizona.edu/

American War hero and Paralympic medalist Melissa Stockwell shares the story of dancing with the commander in chief, her path to becoming a para-athlete and the invisible wounds of war. To learn more about Melissa Stockwell visit: ⁠https://premierespeakers.com/melissa_stockwell⁠ Beyond Speaking is hosted by ⁠Brian Lord⁠ and produced by ⁠Eric Woodie

Gold Medal Winning Olympic Gymnast Carly Patterson stopped by to share her journey to the top of the Olympic podium, how challenges can become fuel for greatness, and the importance of embracing the spark. To learn more about Carly Patterson, visit ⁠https://premierespeakers.com/speakers/carly_patterson⁠ Beyond Speaking is hosted by ⁠Brian Lord⁠ and produced by ⁠Eric Woodie

In this episode Heather speaks with Brian Lord, President of Premiere Speakers Bureau, who shares profound insights on the relationship between wisdom and effective leadership. Emphasizing the importance of seeking wisdom as a foundational element for leadership, Lord underscores the value of curiosity and a continual openness to learning from others. Through engaging anecdotes and practical advice, he highlights how cultivating wisdom precedes and ultimately enhances one's leadership abilities, offering listeners a compelling perspective on personal and professional growth. 

This is the second of a two-part conversation between Steve and Brian Lord, who is currently the Chief Executive Officer of Protection Group International. Prior to joining PGI, Brian served as the Deputy Director of a UK Government Agency governing the organization's Cyber and Intelligence Operations. Today, Steve and Brian discuss the proliferation of mis- and disinformation online, the potential security threats posed by AI, and the need for educating children in cyber awareness from a young age. Key Takeaways: 1. The private sector serves as a skilled and necessary support to the public sector, working to counter mis- and disinformation campaigns, including those involving AI. 2. AI's increasing ability to create fabricated  images poses a particular threat to youth and other vulnerable users. Tune in to hear more about: 1. Brian gives his assessment of cybersecurity threats during election years. (16:04) 2. Exploitation of vulnerable users remains a major concern in the digital space, requiring awareness, innovative countermeasures, and regulation. (31:0) Standout Quotes: 1. “I think when we look at AI, we need to recognize it is a potentially long term larger threat to our institutions, our critical mass and infrastructure, and we need to put in countermeasures to be able to do that. But we also need to recognize that the most immediate impact on that is around what we call high harms, if you like. And I think that was one of the reasons the UK — over a torturously long period of time — introduced the The Online Harms Bill to be able to counter some of those issues. So we need to get AI in perspective. It is a threat. Of course it is a threat. But I see then when one looks at AI applied in the cybersecurity test, you know, automatic intelligence developing hacking techniques, bear in mind, AI is available to both sides. It's not just available to the attackers, it's available to the defenders. So what we are simply going to do is see that same kind of thing that we have in the more human-based countering the cybersecurity threat in an AI space.” -Brian Lord 2. “The problem we have now — now, one can counter that by the education of children, keeping them aware, and so on and so forth— the problem you have now is the ability, because of the availability of imagery online and AI's ability to create imagery, one can create an entirely fabricated image of a vulnerable target and say, this is you. Even though it isn't … when you're looking at the most vulnerable in our society, that's a very, very difficult thing to counter, because it doesn't matter whether it's real to whoever sees it, or the fear from the most vulnerable people, people who see it, they will believe that it is real. And we've seen that.” -Brian Lord Mentioned in this episode: • ISF Analyst Insight Podcast Read the transcript of this episode Subscribe to the ISF Podcast wherever you listen to podcasts Connect with us on LinkedIn and Twitter From the Information Security Forum, the leading authority on cyber, information security, and risk management.

This is the second of a two-part conversation between Steve and Brian Lord, who is currently the Chief Executive Officer of Protection Group International. Prior to joining PGI, Brian served as the Deputy Director of a UK Government Agency governing the organization's Cyber and Intelligence Operations. Today, Steve and Brian discuss the proliferation of mis- and disinformation online, the potential security threats posed by AI, and the need for educating children in cyber awareness from a young age. Key Takeaways: 1. The private sector serves as a skilled and necessary support to the public sector, working to counter mis- and disinformation campaigns, including those involving AI. 2. AI's increasing ability to create fabricated  images poses a particular threat to youth and other vulnerable users. Tune in to hear more about: 1. Brian gives his assessment of cybersecurity threats during election years. (16:04) 2. Exploitation of vulnerable users remains a major concern in the digital space, requiring awareness, innovative countermeasures, and regulation. (31:0) Standout Quotes: 1. “I think when we look at AI, we need to recognize it is a potentially long term larger threat to our institutions, our critical mass and infrastructure, and we need to put in countermeasures to be able to do that. But we also need to recognize that the most immediate impact on that is around what we call high harms, if you like. And I think that was one of the reasons the UK — over a torturously long period of time — introduced the The Online Harms Bill to be able to counter some of those issues. So we need to get AI in perspective. It is a threat. Of course it is a threat. But I see then when one looks at AI applied in the cybersecurity test, you know, automatic intelligence developing hacking techniques, bear in mind, AI is available to both sides. It's not just available to the attackers, it's available to the defenders. So what we are simply going to do is see that same kind of thing that we have in the more human-based countering the cybersecurity threat in an AI space.” -Brian Lord 2. “The problem we have now — now, one can counter that by the education of children, keeping them aware, and so on and so forth— the problem you have now is the ability, because of the availability of imagery online and AI's ability to create imagery, one can create an entirely fabricated image of a vulnerable target and say, this is you. Even though it isn't … when you're looking at the most vulnerable in our society, that's a very, very difficult thing to counter, because it doesn't matter whether it's real to whoever sees it, or the fear from the most vulnerable people, people who see it, they will believe that it is real. And we've seen that.” -Brian Lord Mentioned in this episode: • ISF Analyst Insight Podcast Read the transcript of this episode Subscribe to the ISF Podcast wherever you listen to podcasts Connect with us on LinkedIn and Twitter From the Information Security Forum, the leading authority on cyber, information security, and risk management.

Brian Lord sits down with Scott Rasmussen to discuss the complexities of opinion polling, the importance of asking questions from multiple perspectives and some surprising statistics about different societal groups, particularly focusing on the politically active elite. Scott also touches on historical polling data trends, the influence of economic perceptions on political outcomes, and the significant gap between the general public and the elite regarding policy and governance. Learn more about Scott Rasmussen and his keynote offerings: https://premierespeakers.com/scott-rasmussen

This episode is the first of two conversations between Steve and Brian Lord, who is currently the Chief Executive Officer of Protection Group International. Prior to joining PGI, Brian served as the Deputy Director of a UK Government Agency governing the organization's Cyber and Intelligence Operations. He brings his knowledge of both the public and private sector to bear in this wide-ranging conversation. Steve and Brian touch on the challenges small-midsize enterprises face in implementing cyber defenses, what effective cooperation between government and the private sector looks like, and  the role insurance may play in cybersecurity. Key Takeaways: 1.  A widespread, societal approach involving both the public and private sectors is essential in order to address the increasingly complex risk landscape of cyber attacks. 2. At the public or governmental levels, there is an increasing need to bring affordable cyber security services to small and mid-sized businesses, because failing to do so puts those businesses and major supply chains at risk. 3. The private sector serves as a skilled and necessary support to the public sector, working to counter mis- and disinformation campaigns, including those involving AI. Tune in to hear more about: 1. The National Cybersecurity Organization is part of GCHQ, serving to set regulatory standards and safeguards, communicate novel threats, and uphold national security measures in the digital space. (5:42) 2. Steve and Brian discuss existing challenges of small organizations lacking knowledge and expertise to meet cybersecurity regulations, leading to high costs for external advice and testing. (7:40) Standout Quotes: 1. “...If you buy an external expertise — because you have to do, because either you haven't got the demand to employ your own, or if you did the cost of employment would be very hard — the cost of buying an external advisor becomes very high. And I think the only way that can be addressed without compromising the standards is of course, to make more people develop more skills and more knowledge. And that, in a challenging way, is a long, long term problem. That is the biggest problem we have in the UK at the moment. And actually, in a lot of countries. The cost of implementing cybersecurity can quite often outweigh, as it may be seen within a smaller business context, the benefit.” -Brian Lord 2. “I think there probably needs to be a lot more tangible support, I think, for the small to medium enterprises. But that can only come out of collaboration with the cybersecurity industry and with government about, how do you make sure that some of the fees around that are capped?” -Brian Lord Mentioned in this episode: ISF Analyst Insight Podcast Read the transcript of this episode Subscribe to the ISF Podcast wherever you listen to podcasts Connect with us on LinkedIn and Twitter From the Information Security Forum, the leading authority on cyber, information security, and risk management.

This episode is the first of two conversations between Steve and Brian Lord, who is currently the Chief Executive Officer of Protection Group International. Prior to joining PGI, Brian served as the Deputy Director of a UK Government Agency governing the organization's Cyber and Intelligence Operations. He brings his knowledge of both the public and private sector to bear in this wide-ranging conversation. Steve and Brian touch on the challenges small-midsize enterprises face in implementing cyber defenses, what effective cooperation between government and the private sector looks like, and  the role insurance may play in cybersecurity. Key Takeaways: 1.  A widespread, societal approach involving both the public and private sectors is essential in order to address the increasingly complex risk landscape of cyber attacks. 2. At the public or governmental levels, there is an increasing need to bring affordable cyber security services to small and mid-sized businesses, because failing to do so puts those businesses and major supply chains at risk. 3. The private sector serves as a skilled and necessary support to the public sector, working to counter mis- and disinformation campaigns, including those involving AI. Tune in to hear more about: 1. The National Cybersecurity Organization is part of GCHQ, serving to set regulatory standards and safeguards, communicate novel threats, and uphold national security measures in the digital space. (5:42) 2. Steve and Brian discuss existing challenges of small organizations lacking knowledge and expertise to meet cybersecurity regulations, leading to high costs for external advice and testing. (7:40) Standout Quotes: 1. “...If you buy an external expertise — because you have to do, because either you haven't got the demand to employ your own, or if you did the cost of employment would be very hard — the cost of buying an external advisor becomes very high. And I think the only way that can be addressed without compromising the standards is of course, to make more people develop more skills and more knowledge. And that, in a challenging way, is a long, long term problem. That is the biggest problem we have in the UK at the moment. And actually, in a lot of countries. The cost of implementing cybersecurity can quite often outweigh, as it may be seen within a smaller business context, the benefit.” -Brian Lord 2. “I think there probably needs to be a lot more tangible support, I think, for the small to medium enterprises. But that can only come out of collaboration with the cybersecurity industry and with government about, how do you make sure that some of the fees around that are capped?” -Brian Lord Mentioned in this episode: ISF Analyst Insight Podcast Read the transcript of this episode Subscribe to the ISF Podcast wherever you listen to podcasts Connect with us on LinkedIn and Twitter From the Information Security Forum, the leading authority on cyber, information security, and risk management.

Emmy-winning sportscaster Greg Gumbel shares his journey from small market broadcasting to the national stage, the grind of covering march madness, and the secret to success that he learned from his father. To learn more about Greg Gumbel visit: ⁠https://premierespeakers.com/greg_gumbel⁠ Beyond Speaking is hosted by ⁠Brian Lord⁠ and produced by ⁠Eric Woodie

Best selling author and career guru Jon Acuff stopped by to share how to properly set New Year's Resolutions so that you keep them, why saying something is common sense is dumb, and how to identify the things that are keeping us from the finish line. To learn more about Jon visit ⁠https://premierespeakers.com/jon_acuff⁠ Beyond Speaking is hosted by ⁠Brian Lord⁠ and produced by ⁠Eric Woodie

Jenn Lim is the founder and bestselling author of Beyond Happiness and CEO of Delivering Happiness (DH), a company she and Tony Hsieh (the late CEO of Zappos.com) cofounded to create happier company cultures for a more profitable and sustainable approach to business. Delivering Happiness started as a book (New York Times and WSJ Bestseller, which sold one million copies worldwide) and evolved into a business consultancy and global movement that has impacted and inspired hundreds of companies and organizations worldwide. To learn more about Jenn Lim visit: ⁠https://premierespeakers.com/jenn-lim⁠ Beyond Speaking is hosted by ⁠Brian Lord⁠ and produced by ⁠Eric Woodie

Welcome to Season 15 of the Raise Your Game Show… a podcast dedicated to providing you with practical, actionable ideas, concepts, and strategies to help you improve your individual productivity and your team's organizational performance.  I'm your host, Alan Stein, Jr. - corporate keynote speaker and the author of two books: Raise Your Game: High Performance Secrets from the Best of the Best and Sustain Your Game: High Performance Keys to Manage Stress, Avoid Stagnation, and Beat Burnout.In this season, I'll revisit my favorite conversations with my favorite podcast hosts (from when I was a guest on their shows).If you like what you hear, please hit subscribe… so you don't miss an episode!If you're interested in learning how I can deliver messages like this to your team or at your next event - please visit AlanSteinJr.com and hit the ‘Contact' tab in the top right corner.

Re-Run from back in 2020. National Geographic Fellow and New York Times best-selling author, Dan Buettner shares how to take the opportunity to re-evaluate our careers, diet, lifestyle and more. To learn more about Dan Buettner visit ⁠https://premierespeakers.com/dan_buettner⁠ Beyond Speaking is hosted by ⁠Brian Lord⁠ and produced by ⁠Eric Woodie

Performance strategist for some of the world's top leaders & brands, Victoria Labalm shares how to create engaging meetings, how to tell when you have that next big idea and remembering that just because someone hasn't done something doesn't mean it's a bad idea.  To learn more about Victoria Labalme visit: ⁠https://premierespeakers.com/victoria_labalme⁠ Beyond Speaking is hosted by ⁠Brian Lord⁠ and produced by ⁠Eric Woodie

Chemical engineer, thought leader and energetic speaker Cassandra Worthy shares how to transfer enthusiasm to others, tactics to take frustration and turn it into opportunity and new ways to engage your colleagues to spark growth and change. To learn more about Cassandra Worthy visit ⁠https://premierespeakers.com/cassandra_worthy⁠ Beyond Speaking is hosted by ⁠Brian Lord⁠ and produced by ⁠Eric Woodie⁠ 

Brian Lord is the President of Premiere Speakers Bureau, one of the world's largest bureaus. He is also the host of the Beyond Speaking Podcast. A lifelong learner, Brian never misses an opportunity to gain insights from the range of speakers he interacts with, as his firm supports more than 2,000 events each year. He joins Patrick to discuss how we can all borrow genius from amazing voices. This episode will show you how to learn and apply new ideas in your life and work. Learn more about Brian at PremiereSpeakers.com or BeyondSpeak.com.  Looking to develop your leaders? Check out the Leadership Lab app and learn how you can put leadership development in the palm of your hand LeddinGroup.com/Leader

A three-time Super Bowl champion and five-time Pro Bowl selection, Darren Woodson is often recognized as one of the greatest players to wear a Dallas Cowboys uniform. Darren shares leadership techniques he learned from Bill Parcells, how to create a successful team culture and more. Learn more about bringing Darren to your next event visit: https://premierespeakers.com/darren-woodson Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Crystal Washington, CSP works with organizations that want to leverage technology to increase profits and productivity! As a technology strategist and certified futurist, Crystal takes complex social media, app, and web topics and makes them easy to understand and accessible for everyday people. Crystal's clients comprise Fortune 500 companies including Google, Microsoft, and GE, and as a sought-after keynote speaker, she has entertained and educated audiences around the globe. Learn more about Crystal at: https://premierespeakers.com/crystal-washington Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Doc Hendley is proof that anyone, even a tattooed keg-tapper, can cure what ails the world. In 2003 Doc Hendley dreamed up the concept of Wine To Water while bartending and playing music in nightclubs around Raleigh, North Carolina. In January of 2004 he held his first fundraiser and by August was living in Darfur, Sudan installing water systems for victims of the government-supported genocide. When Doc returned home in 2005, the haunting memories of what he had seen in Darfur drove him to continue growing the organization he had started only two years earlier. And in 2007, after working two jobs and volunteering his time for over three years, Wine To Water became an official 501 (c)(3) and Doc's dream finally became a reality. Hendley's work aims to help the 1.1 billion people worldwide who lack access to clean water, a figure estimated by the World Health Organization. Nearly two-thirds of that group lives in Asia. In sub-Saharan Africa, 42 percent of the population lives without yard taps, household connections or other improvements to sanitize water. Unclean water is the number one killer of children in the world. Water borne illnesses kill far more children the HIV/AIDS and Malaria combined. Every 15 seconds a child dies from unclean water. To learn more about Doc Hendley visit: https://premierespeakers.com/doc_hendley Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Workforce Strategist and Management Trendspotter Seth Mattison sits down with Brian to talk about making the most of difficult circumstances, how to develop our skills and relationships personally and professionally, and how to set a path forward for success. To learn more about Seth Mattison visit: https://premierespeakers.com/seth_mattison Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Jenn Lim is the founder and bestselling author of Beyond Happiness and CEO of Delivering Happiness (DH), a company she and Tony Hsieh (the late CEO of Zappos.com) cofounded to create happier company cultures for a more profitable and sustainable approach to business. Delivering Happiness started as a book (New York Times and WSJ Bestseller, which sold one million copies worldwide) and evolved into a business consultancy and global movement that has impacted and inspired hundreds of companies and organizations worldwide. To learn more about Jenn Lim visit: https://premierespeakers.com/jenn-lim Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Retired US Army Staff Sergeant Travis Mills shares his story of becoming a quadruple amputee on his 25th birthday, going through a ketamine coma, and steps to overcoming adversity. To learn more about Travis Mills visit: https://premierespeakers.com/travis_mills Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Former Air Force One Pilot Col. Mark Tillman shares his untold story of flying the president on 9/11, deciphering information in the fog of war and bringing the Commander-in-Chief to Ground Zero. To learn more about Col. Mark Tillman visit: https://premierespeakers.com/mark_tillman Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Premiere Speakers CEO Shawn Hanks sits down with National Speakers Bureau Senior Vice President Brian Palmer to reflect on his 50 years in the speaking industry. Brian answers questions on how the speaking world has changed over the years, his first booking, and advice to speakers to make a great event. You can learn more about Brian Palmer by visiting: https://nationalspeakers.com/ Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Superbowl champion, broadcaster, and entrepreneur Joe Theismann talks leadership lessons from some of the NFL greats, how to handle life changes, and his relationship with the man that ended his career. To learn more about Joe Theismann visit: https://premierespeakers.com/joe_theismann Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

One of the greatest linebackers in NFL history Mike Singletary shares his real thoughts about the Super Bowl Shuffle 35 years later, reflects on the leadership of Walter Payton and answers fan questions. To learn more about Mike Singletary visit: https://premierespeakers.com/mike_singletary Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

The youngest bestselling business author in American history Alex Banayan shares his journey to creating the third door chronicles including his powerful moment with Quincy Jones, how implicit messages are incredibly important and how success and failure can be the same thing. To learn more about bringing Alex to your next event visit: https://premierespeakers.com/alex_banayan Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Men's Fitness fittest man on the planet, Dean Karnazes answers fan questions sharing his experience running on the Silk Road, how to fight apathy and how he turned endurance running into a business. To learn more about bringing Dan to your next event visit: https://premierespeakers.com/dean_karnazes Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Former Southwest Airlines customer service manager and workplace culture expert Jason Young shares how to lower tension at the office, the cycles of culture, and building teamwork between different generations. To learn more about Jason Young visit: https://premierespeakers.com/jason_young Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Special Forces Army Ranger and award-winning country music artist, Keni Thomas, as he shares his part in the story made famous by Ridley Scott's movie Black Hawk Down. To learn more about Keni Thomas visit: https://premierespeakers.com/keni_thomas Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Adventure racing world champion and CNN hero Robyn Benincasa - shares the 8 essential elements of teamwork, how ego plays into team building, and how to choose great people to build a successful team. Learn more about Robyn Benincasa: https://premierespeakers.com/robyn_benincasa Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Digital leadership expert Erik Qualman shares how to use cowboy scheduling to stay present, the un-selfie mentality, and being good at saying no. Learn more about Erik Qualman: https://premierespeakers.com/erik_qualman Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

NFL Pro Bowl Running back and Shark Tank Entrepreneur Justin Forsett shares some of his toughest moments on the field, being roommates with the mercurial Marshawn Lynch and the importance of having a huddle. Learn more about Justin Forsett: https://premierespeakers.com/justin_forsett Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Five-time tech entrepreneur, hyper-growth CEO, and creative trouble maker Josh Linkner shares how to handle a total reset, a challenge to grow creativity every day, and how creating a fake competitor can lead to innovation. Learn more about Josh Linkner: https://premierespeakers.com/josh_linkner Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Top diversity and inclusion speaker and Princess of Sierra Leone shares her story of finding out her royal family ties in college, why community is paramount to success, and how to embrace the uncomfortable. To learn more about Princess Sarah Culberson visit: https://premierespeakers.com/sarah_culberson Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

NBA Mindset Coach and 2x Best-Selling Author David Nurse shares his improbable journey of making it to the NBA, the key to finding your purpose, and how eliminating goals can help you reach your greatest potential. To learn more about David Nurse visit: https://premierespeakers.com/david-nurse Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Award-winning digital strategist and podcast host Jay Shetty shares how to build your resilience muscle while in quarantine, the 3 types of mentors, and the importance of being a connected thinker. To learn more about Jay Shetty visit https://premierespeakers.com/jay_shetty Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Amelia Rose Earhart takes us through her 28,000-mile flight around the world and the lessons she learned along the way in becoming a female pilot and handling turbulence not only in the air but also in life. To learn more about Amelia Rose Earhart visit: https://premierespeakers.com/amelia_earhart Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Emmy-winning sportscaster Greg Gumbel shares his journey from small market broadcasting to the national stage, the grind of covering march madness, and the secret to success that he learned from his father. To learn more about Greg Gumbel visit: https://premierespeakers.com/greg_gumbel Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Business Performance Expert Ryan Estis goes deep on the ways for companies to handle the great resignation, how to build a better culture in the workplace, the importance of immersive learning, and much more. To learn more about Ryan Estis visit: https://premierespeakers.com/ryan_estis Download Ryan's Guide on How to Create Meaningful Change in Your Life https://ryanestis.com/resources/how-to-create-meaningful-change-in-your-life/ Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Vice-Chairman, Managing Director and Senior Client Advisor at Morgan Stanley, Carla Harris shares her insight on authenticity, the importance of taking risks, and the power of gratitude. To learn more about Carla Harris, visit https://premierespeakers.com/carla_harris Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Leadership expert and failure savant Ryan Leak sat down with us to share his journey of trying out for the NBA, handling failure with positivity and why handling personal issues in a work environment can lead to increased productivity. To learn more about Ryan Leak visit: https://premierespeakers.com/ryan-leak Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Member of the first Jamaican bobsled team Devon Harris shares the facts and fiction behind the movie Cool Runnings and how we each can have the mindset to set Olympic-sized goals. To learn more about Devon Harris visit: https://premierespeakers.com/devon_harris Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Hall of Fame Bengals Lineman and 11 time Pro Bowler Anthony Muñoz shares his story of winning a College National Championship in two sports, how the new Bengals compare to the 80's Bengals, How to become the best at what you can do, and of course his thoughts on Super Bowl 56. To learn more about Anthony Muñoz visit: https://premierespeakers.com/anthony_munoz Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

Four-Time Olympian and peak-performance expert Ruben Gonzalez stopped by to share his incredible story of becoming an Olympic luger, how attitude is everything, and how to find success in the struggle. To learn more about Ruben Gonzalez visit: https://premierespeakers.com/ruben-gonzalez Beyond Speaking is hosted by Brian Lord and produced by Eric Woodie

This episode Adam discusses the importance of building muscle beyond just looking good at the beach or in a cocktail dress.  You will learn about of the profound effects building muscles safely has on all the organs of your body. Some questions answered in this episode are: Will I become more “toned” working out with low weights and high reps? What is muscle failure and is it necessary to build muscles safely.  What is the dose-response relationship and how does it apply to building muscle? If you'd like to ask Adam, Mike or Sheila a question or have a comment regarding the Power of 10. Send us an email or record a voice memo on your phone and send it to podcast@informfitness.com.  Join Inform Nation and call the show with a comment or question.  The number is 888-983-5020, Ext. 3.  To purchase Adam's book, Power of 10: The Once-a-Week Slow Motion Fitness Revolution click this link to visit Amazon:  https://www.amazon.com/Power-Once-Week-Revolution-Harperresource/dp/006000889X/ref=sr_1_1?s=books&ie=UTF8&qid=1485469022&sr=1-1&keywords=the+power+of+10+book Ilf you would like to produce a podcast of your own just like The Inform Fitness Podcast, please email Tim Edwards at tim@InBoundPodcasting.com The transcription to this episode is below: 03 The Importance of Muscle - Transcript Intro: You're listening to the InForm Fitness podcast, 20 minutes with New York Times, best-selling author, Adam Zickerman and friends. Brought to you by InForm Fitness, life-changing personal training with several locations across the US. Reboot your metabolism and experience the revolutionary Power of 10, the high intensity, slow motion, strength training system that's so effective, you'd get a week's worth of exercise in just one 20-minute session, which by no coincidence is about the length of this podcast. So, get ready InForm Nation, your 20 minutes of high-intensity strength training information begins in 3, 2, 1. Tim: Alright. Welcome back to the InForm Fitness podcast with Adam Zickerman. My name's Tim and we are at episode three, The Importance of Muscle. We'll get down to that in just a minute but listen to that music in the background. Just kind of get that -- it's got a good groove to it. Don't you think guys? Adam: Mhm [affirmative]. Tim: Yeah? Mike: I sure as hell think so. Tim: [laughter] And of course was Mike Rogers, GM of InForm Fitness in New York City, who wrote and performed our theme music. What's the name of that song, Mike? Mike: That song is called, “Allergic To The Medication.” I actually co-wrote that with my partner, Brian Lord, who currently lives in Portland, Oregon and hence the demise of the Hypertonics, that was our band. Tim: [laughs] Mike: But, you know, every once in a while, we pop out and we have a show every once, you know, to bring back the love but yeah, that was one of our favorite songs. Tim: Well, we're going to put you on stage at our one-year anniversary show perhaps, maybe and we'll have a show in New York and LA because that's where we're broadcasting from or podcasting from. Alright. Let's get into it, guys. Let's dive in. So, we've had a couple of episodes under our belt now. And if you haven't had a chance to listen to episodes one and two, we invite you to go back and do so. Episode one, we talked to Adam Zickerman in great detail about Adam's history, what led him to building his empire at InForm Fitness and this slow motion high-intensity workout which is what this podcast is all about. This show is for those that are looking to supercharge their metabolism, increase cardiovascular endurance and build muscle. That's what today's episode is all about, building muscle or just, The Importance of Muscle, beyond the obvious, guys. The obvious is, you know, functionality. We want to look good and get as many right swipes for all of you single people out there [laughs] I suppose. Adam, walk us through the importance of muscle. Not just the obvious, the things that we're all aware of. Well, actually I do want, you know -- yeah. First of all, the obvious is not so unimportant. I mean, there's so many things but let's start with the obvious. Mhm [affirmative]. I mean, I guess the one obvious thing about building muscle would be looking better. Right? You know, looking chiseled, looking defined, looking strong, looking fit and that's an aesthetic thing and that's probably the obvious one. To me though, especially for baby boomers, I'd have to say that's probably fifth on the totem pole of importance, you know. To me, probably the most important thing about muscle is the strength aspect that it gives you. To me, that is the foundation of any fitness program. Do you find that that is more prevalent, the importance of strength to, say, baby boomers because that's when the age group that starts to notice that they're not nearly as strong as they once were, is that why that's at the top of their list? That's exactly when they start to realize what's important in life. [laughs] They have the family. They got the girl or they got the guy. Right. You know? They sell the BMW. They get the minivan and now they don't want to be in pain anymore. [laughs] Now they want to be able to go play sports with their kids and not be in pain and to enjoy life and to not exacerbate or have the injuries they've had of their youth start creeping up on them. What this does, what strength gives you, it buys you more time to be pain-free because those injuries they're lurking and as soon as you start getting weaker, those injuries start becoming more pronounced. The main way I think to keep those things at bay is just to not lose any muscle strength as we get older.     You know what I've noticed from all the years I've been training and really, really thinking about this and living it as well is that around age 30, you know, people, both men and women are losing muscle just from the nature of aging. Maintaining that has become and should become the priority in our life. I mean, everything sort of slows down a little bit. We start to store a little bit more fat. Our joints get a little weaker. When we're playing sports, the little injuries that used to go away in a day or two sometimes linger a little bit longer, those little aches and pains and I mean, I'm an active guy and so that happens. A lot of it, what women think is toning, “Oh, I want to tone up. I want to tone up. I want to tone up.” Well, girls, that's muscle. That's what it is. It's muscle and you get, you know, and you're not going to bulk up, you know, and get -- you're going to be the best you can be. Right, Adam? Why don't we talk a little bit about bulking up? Alright. The thing about muscle is this, we all think that if you work out one way, the muscle will respond one way and if you work out another way, the muscle will respond the other way. For example, if you do -- the old adage is if you do heavy weights low reps, you'll bulk up. Your muscles will get big and bulky. And the other thought would be if you do high reps, then you get toned. You get cut. That's like ridiculous. Alright. When a muscle gets stimulated, when a muscle is fatigued, it makes itself stronger and the way it makes itself stronger is by creating more, what they call, myofibrils which are the cells within a muscle fiber and the muscle fibers get thicker and thicker and stronger and either it's stimulated enough for that to happen or it's not stimulated enough for that to happen. Period. It's not like it's going to bulk up one way -- a myofibril is a myofibril. It's the same. That's the reaction. More myofibrils, thicker muscle fibers. So, Adam, when I started my workout with Sheila several months ago and she was explaining this work out through the Power of 10, the slow motion high-intensity strength training system that you developed at InForm Fitness. Sheila did a great job. I loved the word she used when I was in the middle of the workout. I was getting a dose. I feel like I'm getting a deeper penetration into the muscle. Am I visualizing that correctly? Are there different types of muscle fibers that are being stimulated through this protocol? Right. Well, first of all, let's talk about dose and usage of the word dose. I'm so glad that you that resonated with you. Very much.   That that made that kind of affected, “Oh, like,” because, you know, Doug McGuff author of Body by Science talks -- had a whole chapter in his book, Body by Science, about the dose-response relationship. And Sheila, you used the word ‘dosage' because in her head that's how she sees it. Mhm [affirmative]. Because that's exactly what it is and the dose-response relationship that McGuff talks about is a relationship that every medical student, every doctor has to know and deal with. And that is understanding the dosage of a certain medicine to get the proper response. And doctors all know that they have to balance just the right dosage to get just the right response because if the dosage is too little, there's not going to be a response. Or too much. And if a dosage is too much, it becomes toxic. So, this it's balancing act of having exact right doses deal with whatever needs to be dealt with. Now, exercise is exactly the same way because medicine is a dosage and a high-intensity exercise experience is a dosage. And while we need to do it individuals, understand what dosage works best for us to get the response we need. And that dosage in general, on a bell curve of the human population, is about once a week that dosage. It can vary for the individual by days and even weeks for that matter but you have to start somewhere. When you look at the general population, it seems that one week, one work out per week, you start seeing progress, you start seeing muscle strength and muscle gains. Wow, that fast. But this type of workout. Not just any workout, right? If anything -- And the analogy works really well with more or less than you need. If you have too much exercise, well now we're getting into my personal story about how my boss said I didn't look very good even though I was always very fit because I was tired, I was overtraining. I was getting hurt a lot and then you have the opposite. You have people that, you know, they do it half assed. Let's face it. They go through the motions. They go to the gym. They're talking and reading People magazine and they're not really getting any real doses even though they might be spending a lot of time. Point is, they're not going to get any response. The dosage is too weak. Yeah. I think we're always trying to figure out how to create this balancing act and it is a little difficult sometimes because we're all individual. We're all very different. Some people can benefit from going two times a week, sometimes one time a week is absolutely appropriate. And the thing is, I think depending on what you're doing and how intense you're doing it, we have to try and figure this out. And figuring out the right dose, you know, we always start on a conservative level when we're trying to understand peoples' bodies but then -- and then it usually becomes very intense very, very quickly. But understanding this dose-response relationship I think is one of the most important things in how we think about our health in all aspects. From what we're eating, to how much we're sleeping, to the how much in the frequency of our exercise. So, it's something that is worth everyone thinking about a little bit. And one of the thing that, you know. I -- that really had an impact on me when I first heard this is, and Adam said it, was the fact that muscle dictates to the rest of the body what happens. Basically, the muscle is the most demanding tissue in your body. So, when you place a demand on that muscle, it makes the rest of the body stand up and pay attention. Mhm [affirmative]. Right? Well, now you're bringing up something different now. So, we got the dose response thing which means, you know, you have the right stimulus. Alright and therefore you're waiting for the right response. The response that we're looking for is strength. Now, what does strength, getting back to the beginning of this podcast, what does strength give us? Why is strength -- why is muscle so important? That's what Sheila was referring to now when she talked about the demands of muscle. Right? The demands of muscle -- another analogy I like to make is like the demands of a population. What happens when a lot of people start moving into a new town and start developing a new town? Alright. The more people that move into that town, the more services need to be built to service those people. Alright. You'd have to have more restaurants. You'd have to have more supermarkets. You'd have to have a better transportation system. Everything has to improve to meet that demand. The utilities, new electrical units whatever that they call that stuff when they build out a city. So, that's the demand and demand is the people. So, when you're building muscle let the demand [inaudible 11:54]. The more muscle that you put on your frame, the more demands you're making on your body to meet those demands. And what does that mean? That means the heart, the transportation system, has to become more efficient. The infrastructure of the town has to improve. The roadways what do you -- well that's our bones. That's our skeletal system. Once again, that's it's more of a common fact that people understand that building strength will help with bone density. The idea of strength training and exercise and staving off the effects of osteoporosis has been known for a while now. Well, it's because when you have strong muscles, again, the bones have to support those new stronger muscles and they become more dense. So, question I have, is you bring that up and that's a fantastic analogy of the demand and supply and using that city analogy and you're talking about with the building of the muscle, the strength training and its effect on various parts of the body like Sheila introduced a minute ago. What about organ functionality? You mentioned the heart as well too but does that also -- does building your muscles and becoming stronger also help you with other functionalities? What, like say, for digestion? Exactly. [Inaudible 13:07] digestion, our ability to utilize -- our glucose metabolism improves. That's a very interesting point because when I talked about these factors that I wanted to have separate podcasts about. One of those things, the research being done on myokines. Myokines are these proteins that are generated from the muscle after high intensity exercise. They have anti- inflammatory properties but they also have what they call organ crosstalk. Your muscles can release these myokines and talk to other organs in your body to have them perform better. Mhm [affirmative]. Like the pancreas is actually utilizing insulin better. The liver's ability to store more glucose improves. All these types of things, the mobilization of body fat for fuel improves as a result of these myokines being generated from the muscles. That really high intensity exercise can only do for you. So, and this is recent stuff that we're learning about. So, it's called organ crosstalk. So, when you never thought in the past that high intensity strength training -- it only lasts 20 minutes once a week mind you, have these profound effects. Not just on our strength and getting rid of our aches and pains and allows us to put something in the overhead compartment in an airplane, but to be able to actually improve a digestion to be able to help us mobilize body fat in a more efficient way. Fantastic stuff that we're just learning about, anti- inflammatory properties. It's beyond what I ever thought possible. And the thing that just really, really turns me on about this is the bang that you -- [Crosstalk 14:52].     Tim: [laughs] Adam: The bang that you get for your buck. I mean we're talking about yes, an intense experience but we're talking about a 20-minute intense experience on an average of once a week to have these really profound effects occur. I mean you'd think that for those types of positive effects you'd have to work out every single day, hours at a time, to have these things happen. Tim: Mhm [affirmative]. Adam: But, no. So, to wrap up what we're talking about as far as the importance of muscle, of course we started with aesthetics. Everybody wants to look good and one of the challenges that we have as trainers in our field, in our particular business, because we're not selling the pipedream about you're going to look amazing. And this is the problem because everyone expects exercise to give them the body that they want and to lose all the, “In once a week I can look like this?” Well, no. I mean body fat loss is also another part of it and nutrition is as important as the strength training part. Now, what I want to point out all the time to people when they say because you can see the disappointment in their face when you hit them with that dose of reality that no exercise program is going to make them have that hard body that they're looking for if they're not watching what they eat. Everyone wants that exercise to be the magic bullet for them So, they first go, “Ah, are you kidding me? You're telling me that this once a week work out is not going to like give me -- and I'm not going to lose 30 pounds the next 30 weeks this way.” Well, no. Not from the exercise alone but let me tell you something, if you don't lose a single ounce here but you come here once a week and you work out really hard, you're going to be getting so many other benefits and you're going to have a lot of benefits and still be overweight. [laughs] I'd rather be strong and overweight than weak and overweight. Tim: Mhm [affirmative]. Adam: Now, if you want to be strong and svelte, then you got to do the nutrition part too. And you can make that decision whenever you want to make that decision, but if you just did this. If you make the decision to do this once a week, you've found the fountain of youth and you might be overweight but you found the fountain of youth. Your bones will be stronger as a result of it. Your glucose metabolism will be a little bit better because of it and these are things that people don't see and this is the challenge.     When I try to tell people, forget about the fat loss, you're getting all these other benefits, they're like, “Eh, I just want to look good in a cocktail dress.” Like that's almost all that matters and it drives me nuts because there's so many more important things about strength training than just losing body fat especially since weight training or any other exercise [gets louder] is not all that good at helping you lose body fat anyway. Mhm [affirmative]. I mean I just never got that. It's about these incredible profound things that we're finding out are happening, just from 20 minutes of intense exercise. That's what I want to say in conclusion of all this. That you should understand that there's so much more than meets the eye. I mean, the weight loss and looking good is a tip of the iceberg and when you go underneath it's like, “Oh my God, look at all this.” Just do it. Well -- just do it and all this takes is, I don't know. What? Five to seven exercises to supercharge your metabolism, increase cardiovascular endurance, and it will make you leaner and it will make you stronger if you follow those three pillars. Again, Adam, tell us what the three pillars are please to support the Power of 10 in this protocol. Exercise, to maintain muscle mass. Nutrition, that will help foster fat loss. And of course, the secret weapon, and what came up in a way with our discussion on dose response, enough rest. This is the third pillar, rest and recovery. Which is the response part of the dose and response equation. Now, that is all explained in detail in Adam's book which you can get at amazon.com. It's right here, Power of 10: The Once-a-Week Slow Motion Fitness Revolution. I've got highlights. Everything's highlighted in here. I've got tags. I'm going through it and really digesting this information and it's changing my life and you can do the same thing as well. There are several locations if you'd like to try to work out for yourself in California, Colorado, Virginia, New Jersey and New York where Adam and Mike are. We invite you to join InForm Nation. And to find an InForm Fitness near you, just visit www.informfitness.com and when you call, please mention the podcast and maybe they'll throw some swag your way. I think we're working on some swag. Aren't we Sheila? You talked about some InForm Fitness shirts and what do we got? Yup. We are. Yeah. Tim: Alright. Sheila: We're working on some InForm Nation shirts. Yeah. Tim: InForm Nation. That's right. We're looking for you to become a member of folks is InForm Nation. And now, if you have a question for Adam, Mike or Sheila or a comment regarding the Power of 10 or something we've talked about here on the podcast, you can shoot us an email to podcast@informfitness.com. You can also record a voice memo on your phone and send it to podcast@informfitness.com. And pretty soon we're going to start including some phone calls, some questions and some comments from our listeners. The phone number is 888-983-5020, Ext. 3 and hopefully we'll go ahead and get some of those pretty soon to start including those on the podcast. And finally and very importantly, if you wouldn't mind, please, if you like what you hear, if you want more of these shows to continue to be released through iTunes and SoundCloud and Stitcher Radio and Acast and wherever you might be getting your podcast from, please leave us a review and subscribe to the show. That will ensure the success of this program and make sure that we have more episodes coming your way. Alright guys, great discussion today on muscle. The definition of muscle and why it's so much more important to build and maintain than just to look good in a cocktail dress. Thanks guys for joining us today. Good job. Adam: [laughs] Tim: I'm Tim Edwards reminding you to join us again next time as we open up a series on intensity, high intensity in your work out. We'll define it and discuss the many benefits that await you by joining InForm Nation. Thanks for listening to the InForm Fitness podcast, 20 minutes with Adam Zickerman and friends on the Inbound Podcasting Network.