Podcasts about ilf

In this episode of the Nonprofit Exchange, I had the privilege of speaking with Chris Hadnagy, founder of the Innocent Lives Foundation (ILF). Chris shared his journey from being a cybersecurity expert to becoming a passionate advocate for child protection. He recounted a pivotal moment in his career when he discovered a child predator during a job, which opened his eyes to the severity of child exploitation in America. Chris explained the mission of the ILF, which focuses on stopping child predators before they can harm children. He emphasized the importance of working closely with law enforcement and shared the organization's unique approach to safely conducting research on the dark web without exposing volunteers to illegal content. Over the past seven and a half years, the ILF has successfully handed over 568 cases to law enforcement agencies, making a significant impact in the fight against child exploitation. We discussed the alarming statistics surrounding child abuse material, with millions of images reported each year, and the rise of sextortion, where predators manipulate children into sharing explicit content. Chris provided valuable insights for parents on recognizing the signs of grooming and the importance of open communication with their children about these dangers. Throughout our conversation, Chris highlighted the need for community involvement and support for organizations like the ILF. He encouraged listeners to take action, whether through donations, volunteering, or simply having crucial conversations with their children about safety and trust. This episode serves as a powerful reminder of the pervasive issue of child exploitation and the collective responsibility we all share in protecting our children. I hope you find this discussion as enlightening and motivating as I did. Learn more about your ad choices. Visit megaphone.fm/adchoices

接續上一期的話題，隨著全球化的迅速推進，亞裔新世代正面臨前所未有的機會與挑戰。在國際舞台上，亞裔人才的領導力和影響力越來越受到關注，然而，如何有效培育這一代領袖，並為他們開闢全球發展之路，逐漸成為當今值得關注的課題。身為亞裔的新世代不僅承載著自身文化傳統，還肩負著與全球文化接軌、跨越界限的重任。他們要如何突破地域和文化的限制，展現出色的領導力，並推動社會進步，將對未來世界的多元發展產生深遠影響。本次訪談將繼續邀請國際領袖基金會 ILF 創會總會長董繼玲，分享她在近期為新世代所推廣的活動以及相關的努力，以及她對下一代青年的期許，建議大家為國際化做出哪些準備。

Join us in Poseidonis for Smith's classic story of creeping terror, The Double Shadow. We chat rituals, King Kull, fart machines, The Double Shadow podcast, fear and loathing, and Rob unleashes his best mummy impression. Plus listener feedback and news of ILF 25!Favourite words: orichalchum, triremes, seines, samite, byssus, purulence, infrangible, thuribles.Reader:  CJ HooperDownload MP3Double Shadow podcast   Leslie Nielsen   Top Five Lovecraft FilmsSupport the showContact us at innsmouthbookclub@outlook.comInnsmouth Literary FestivalNight Shade Books Facebook Youtube PatreonDragon's Teeth Gaming ChannelTim Mendees Innsmouth Gold Graveheart Designs

In this video, Jim Watkins joins Simon Roth, Director of Management Consulting for Infrastructure and Utilities at ILF Consulting Engineers, at the 14th edition of the DII Desert Energy Leadership Summit in Vienna, Austria. They discuss ILF's newly released report, Low Emission Molecules: Insights into an Emerging Sector, which examines the entire hydrogen value chain. Simon explains how the report highlights key sectors involved in hydrogen production, transportation, and offtake, with a focus on the European market. The report covers challenges such as financing, regulations, and market development, drawing insights from over 30 industry interviews. It also proposes supporting elements for the growth of the hydrogen economy, including first-mover protection and strategic gas reserves. The conversation dives deep into the complexities facing hydrogen development and its integration into existing energy systems, offering a comprehensive look at what needs to be done to accelerate the transition to a green hydrogen economy.

Leader's Edge was on-site at The Council's Insurance Leadership Forum in October to capture the conversations and energy that always accompany this key industry gathering. In the first of three special interviews conducted at ILF, retired U.S. Navy Admiral James Stavridis, former NATO supreme allied commander Europe and a current board member of global broker Aon, discusses what risks American companies face from abroad, what trends he foresees impacting the world, and what U.S. citizens can do to tamp down the political divisiveness running rampant in our country.

NITV Radio spoke to CEO of the founding organisation, ILF, about the celebrations as well as Indigenous kids' literacy

Plot elements such as adventure, travel to far-flung regions, the criminal underworld, and embezzlement schemes are not usually associated with Soviet literature, yet an entire body of work produced between the October Revolution and the Stalinist Great Terror was constructed around them. In Writing Rogues: The Soviet Picaresque and Identity Formation, 1921-1938 (McGill-Queen's UP, 2023) Cassio de Oliveira sheds light on the picaresque and its marginal characters - rogues and storytellers - who populated the Soviet Union on paper and in real life. The picaresque afforded authors the means to articulate and reflect on the Soviet collective identity, a class-based utopia that rejected imperial power and attempted to deemphasize national allegiances. Combining new readings of canonical works with in-depth analysis of neglected texts, Writing Rogues explores the proliferation of characters left on the sidelines of the communist transition, including gangsters, con men, and petty thieves, many of them portrayed as ethnic minorities. The book engages with scholarship on Soviet subjectivity as well as classical picaresque literature in order to explain how the subversive rogue - such as Ilf and Petrov's wildly popular cynic and schemer Ostap Bender - in the process of becoming a fully fledged Soviet citizen, came to expose and embody the contradictions of Soviet life itself. Writing Rogues enriches our understanding of how literature was called upon to participate in the construction of Soviet identity. It demonstrates that the Soviet picaresque resonated with individual citizens' fears and aspirations as it recorded the country's transformation into the first communist state. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Plot elements such as adventure, travel to far-flung regions, the criminal underworld, and embezzlement schemes are not usually associated with Soviet literature, yet an entire body of work produced between the October Revolution and the Stalinist Great Terror was constructed around them. In Writing Rogues: The Soviet Picaresque and Identity Formation, 1921-1938 (McGill-Queen's UP, 2023) Cassio de Oliveira sheds light on the picaresque and its marginal characters - rogues and storytellers - who populated the Soviet Union on paper and in real life. The picaresque afforded authors the means to articulate and reflect on the Soviet collective identity, a class-based utopia that rejected imperial power and attempted to deemphasize national allegiances. Combining new readings of canonical works with in-depth analysis of neglected texts, Writing Rogues explores the proliferation of characters left on the sidelines of the communist transition, including gangsters, con men, and petty thieves, many of them portrayed as ethnic minorities. The book engages with scholarship on Soviet subjectivity as well as classical picaresque literature in order to explain how the subversive rogue - such as Ilf and Petrov's wildly popular cynic and schemer Ostap Bender - in the process of becoming a fully fledged Soviet citizen, came to expose and embody the contradictions of Soviet life itself. Writing Rogues enriches our understanding of how literature was called upon to participate in the construction of Soviet identity. It demonstrates that the Soviet picaresque resonated with individual citizens' fears and aspirations as it recorded the country's transformation into the first communist state. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

Plot elements such as adventure, travel to far-flung regions, the criminal underworld, and embezzlement schemes are not usually associated with Soviet literature, yet an entire body of work produced between the October Revolution and the Stalinist Great Terror was constructed around them. In Writing Rogues: The Soviet Picaresque and Identity Formation, 1921-1938 (McGill-Queen's UP, 2023) Cassio de Oliveira sheds light on the picaresque and its marginal characters - rogues and storytellers - who populated the Soviet Union on paper and in real life. The picaresque afforded authors the means to articulate and reflect on the Soviet collective identity, a class-based utopia that rejected imperial power and attempted to deemphasize national allegiances. Combining new readings of canonical works with in-depth analysis of neglected texts, Writing Rogues explores the proliferation of characters left on the sidelines of the communist transition, including gangsters, con men, and petty thieves, many of them portrayed as ethnic minorities. The book engages with scholarship on Soviet subjectivity as well as classical picaresque literature in order to explain how the subversive rogue - such as Ilf and Petrov's wildly popular cynic and schemer Ostap Bender - in the process of becoming a fully fledged Soviet citizen, came to expose and embody the contradictions of Soviet life itself. Writing Rogues enriches our understanding of how literature was called upon to participate in the construction of Soviet identity. It demonstrates that the Soviet picaresque resonated with individual citizens' fears and aspirations as it recorded the country's transformation into the first communist state. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literary-studies

Plot elements such as adventure, travel to far-flung regions, the criminal underworld, and embezzlement schemes are not usually associated with Soviet literature, yet an entire body of work produced between the October Revolution and the Stalinist Great Terror was constructed around them. In Writing Rogues: The Soviet Picaresque and Identity Formation, 1921-1938 (McGill-Queen's UP, 2023) Cassio de Oliveira sheds light on the picaresque and its marginal characters - rogues and storytellers - who populated the Soviet Union on paper and in real life. The picaresque afforded authors the means to articulate and reflect on the Soviet collective identity, a class-based utopia that rejected imperial power and attempted to deemphasize national allegiances. Combining new readings of canonical works with in-depth analysis of neglected texts, Writing Rogues explores the proliferation of characters left on the sidelines of the communist transition, including gangsters, con men, and petty thieves, many of them portrayed as ethnic minorities. The book engages with scholarship on Soviet subjectivity as well as classical picaresque literature in order to explain how the subversive rogue - such as Ilf and Petrov's wildly popular cynic and schemer Ostap Bender - in the process of becoming a fully fledged Soviet citizen, came to expose and embody the contradictions of Soviet life itself. Writing Rogues enriches our understanding of how literature was called upon to participate in the construction of Soviet identity. It demonstrates that the Soviet picaresque resonated with individual citizens' fears and aspirations as it recorded the country's transformation into the first communist state. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/russian-studies

Plot elements such as adventure, travel to far-flung regions, the criminal underworld, and embezzlement schemes are not usually associated with Soviet literature, yet an entire body of work produced between the October Revolution and the Stalinist Great Terror was constructed around them. In Writing Rogues: The Soviet Picaresque and Identity Formation, 1921-1938 (McGill-Queen's UP, 2023) Cassio de Oliveira sheds light on the picaresque and its marginal characters - rogues and storytellers - who populated the Soviet Union on paper and in real life. The picaresque afforded authors the means to articulate and reflect on the Soviet collective identity, a class-based utopia that rejected imperial power and attempted to deemphasize national allegiances. Combining new readings of canonical works with in-depth analysis of neglected texts, Writing Rogues explores the proliferation of characters left on the sidelines of the communist transition, including gangsters, con men, and petty thieves, many of them portrayed as ethnic minorities. The book engages with scholarship on Soviet subjectivity as well as classical picaresque literature in order to explain how the subversive rogue - such as Ilf and Petrov's wildly popular cynic and schemer Ostap Bender - in the process of becoming a fully fledged Soviet citizen, came to expose and embody the contradictions of Soviet life itself. Writing Rogues enriches our understanding of how literature was called upon to participate in the construction of Soviet identity. It demonstrates that the Soviet picaresque resonated with individual citizens' fears and aspirations as it recorded the country's transformation into the first communist state. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/eastern-european-studies

REPLAY (Original Air Date Sept 25, 2023) Welcome to the Social-Engineer Podcast: The SE Etc. Series. This series will be hosted by Chris Hadnagy, CEO of Social-Engineer LLC, and The Innocent Lives Foundation, as well as Social-Engineer.Org and The Institute for Social Engineering. Chris will be joined by his co-host Patrick Laverty as they discuss topics pertaining to the world of Social Engineering.   Today, Chris and Patrick are joined by Shane McCombs. Shane leads the ILF with more than 25 years of experience in the tech industry, including more than a decade of experience in C-level roles. He led enterprise-wide initiatives within project management, customer relationship management and acquisition, policies and procedures, process improvement, and infrastructure. Shane is also an accomplished public speaker and trainer focused on change management, professionalism, social engineering, and corporate security. In the past, he volunteered for the Autism Hope Alliance and currently donates his time to businesses and non-profits as a trusted advisor. [Sept 25, 2023]   00:00 - Intro 00:22 - Patrick Laverty Intro 01:31 - Intro Links -          Social-Engineer.com - http://www.social-engineer.com/ -          Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/ -          Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/ -          Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/ -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb -          CLUTCH - http://www.pro-rock.com/ -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/ 06:30 - Shane McCombs Intro 07:33 - Intro Chat 09:07 - Today's Topic: How to Protect Your Kids from Online Dangers 09:51 - ILF Overview 11:19 - Can children protect themselves? 12:26 - Tips for Non-tech Savvy Parents 13:55 - Communication is Key 15:32 - Who is the bad guy? 17:06 - Rules for the Ages 20:47 - How it Happens 23:54 - The Truth of Stranger Danger 25:00 - The Long Con 27:14 - The Importance of Trust 28:28 - The Next Step 29:44 - Stability is Critical 32:27 - Stop. Block. Don't Delete!                                                             33:59 - The Power of Belief 35:09 - ILF Updates -          ILF Videos 38:47 - Helping the ILF 43:33 - Wrap Up & Outro -          www.social-engineer.com -          www.innocentlivesfoundation.org   Find us online -          Chris Hadnagy -          Twitter: @humanhacker -          LinkedIn: linkedin.com/in/christopherhadnagy -          Patrick Laverty -          Twitter: @plaverty9 -          LinkedIn: linkedin.com/in/plaverty9

Цей подкаст настав! Ми довго готували аудіоісторію у співтворенні з Харківською школою архітектури і нарешті готові зробити анонс – знайомтесь, «Архітектура, що лікує». Це світоглядні, але водночас прикладні бесіди, про спільний простір та інклюзію в архітектурі, як про опцію «за замовчування». Адже українське суспільство стрімко переживає багато змін та має адаптуватися у новій реальності. Тішимось, що до цього проєкту приєднався також благодійний фонд «Здорові рішення». Завдяки цьому маємо унікальне поєднання лікарської експертизи та архітектурного досвіду. У розмовах про «архітектуру, що лікує»: Тетяна Гавриш (співзасновниця та директорка зі стратегічних напрямків БФ «Здорові рішення», керуюча партнерка юридичної компанії ILF та Почесна Консулка Федеративної Республіки Німеччина), Вікторія Тимошевська (співзасновниця та виконавча директорка благодійного фонду «Здорові рішення», лікарка) та Дар'я Ожиганова (директорка бакалаврської програми ХША, практикуюча архітекторкиа співзасновниця студії NOEMA).

«Архітектура, що лікує» – це подкаст, де лікарська експертиза та архітектурний досвід поєднується задля створення спільного інклюзивного простору. Війна стала каталізатором перевідкриття політик інклюзивності та доступності: це не для когось там, це для кожного з нас, для наших рідних, знайомих, для наших військових та зрештою для майбутніх поколінь. Як ми маємо змінити погляд на архітектуру та містопланування? Які зміни мають статися не лише в політиках, а й в освіті? Однаково доступні умови сприяють реабілітації? Говоримо про новий світогляд та оновлені практики з: – директоркою бакалаврської програми Харківської школи архітектури, архітекторкою і співзасновницею студії NOEMA Дар'єю Ожигановою; – лікаркою, співзасновницею та виконавчою директоркою БФ «Здорові рішення» Вікторією Тимошевською; – співзасновницею та директоркою зі стратегічних напрямків БФ «Здорові рішення», керуючою партнеркою юридичної компанії ILF та Почесною Консулкою Федеративної Республіки Німеччина Тетяною Гавриш. Слухайте розмову на Apple Podcasts, Spotify, YouTube Music, MEGOGO Audio та SoundCloud Радіо Скооворода.

Guest: Lisa Kirschenbaum on Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip published by Cambridge University Press. The post Ilf and Petrov's American Road Trip appeared first on The Eurasian Knot.

In 1935, two Soviet satirists, Ilya Ilf and Evgeny Petrov, undertook a 10,000-mile American road trip from New York to Hollywood and back. They immortalised their journey in a popular travelogue entitled One-storied America (published as Little Golden America in the US), a suite of newspaper articles, and a series of photographs.  In Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip (Cambridge UP, 2024), Lisa A. Kirschenbaum reconstructs this epic journey, exploring Ilf and Petrov's encounters with a vast range of characters, from famous authors, artists, poets and filmmakers to unemployed hitchhikers and revolutionaries. Using the authors' notes, archival material in both Russia and the US, and even FBI files, she reveals the role played by ordinary individuals in shaping foreign relations as Ilf, Petrov and the immigrants, communists, and fellow travellers who served as their hosts, guides, and translators became creative actors in cultural exchange between the two countries. Lisa A. Kirschenbaum is Professor of History at West Chester University. In addition to her latest book Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip (2024), she is the author of Small Comrades: Revolutionizing Childhood in Soviet Russia, 1917-1932 (Routledge Falmer, 2000); The Legacy of the Siege of Leningrad, 1941-1995: Myth, Memories, and Monuments (Cambridge University Press, 2006); and International Communism and the Spanish Civil War: Solidarity and Suspicion (Cambridge University Press 2015). Iva Glisic is a historian and art historian specialising in modern Russia and the Balkans. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

In 1935, two Soviet satirists, Ilya Ilf and Evgeny Petrov, undertook a 10,000-mile American road trip from New York to Hollywood and back. They immortalised their journey in a popular travelogue entitled One-storied America (published as Little Golden America in the US), a suite of newspaper articles, and a series of photographs.  In Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip (Cambridge UP, 2024), Lisa A. Kirschenbaum reconstructs this epic journey, exploring Ilf and Petrov's encounters with a vast range of characters, from famous authors, artists, poets and filmmakers to unemployed hitchhikers and revolutionaries. Using the authors' notes, archival material in both Russia and the US, and even FBI files, she reveals the role played by ordinary individuals in shaping foreign relations as Ilf, Petrov and the immigrants, communists, and fellow travellers who served as their hosts, guides, and translators became creative actors in cultural exchange between the two countries. Lisa A. Kirschenbaum is Professor of History at West Chester University. In addition to her latest book Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip (2024), she is the author of Small Comrades: Revolutionizing Childhood in Soviet Russia, 1917-1932 (Routledge Falmer, 2000); The Legacy of the Siege of Leningrad, 1941-1995: Myth, Memories, and Monuments (Cambridge University Press, 2006); and International Communism and the Spanish Civil War: Solidarity and Suspicion (Cambridge University Press 2015). Iva Glisic is a historian and art historian specialising in modern Russia and the Balkans. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

In 1935, two Soviet satirists, Ilya Ilf and Evgeny Petrov, undertook a 10,000-mile American road trip from New York to Hollywood and back. They immortalised their journey in a popular travelogue entitled One-storied America (published as Little Golden America in the US), a suite of newspaper articles, and a series of photographs.  In Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip (Cambridge UP, 2024), Lisa A. Kirschenbaum reconstructs this epic journey, exploring Ilf and Petrov's encounters with a vast range of characters, from famous authors, artists, poets and filmmakers to unemployed hitchhikers and revolutionaries. Using the authors' notes, archival material in both Russia and the US, and even FBI files, she reveals the role played by ordinary individuals in shaping foreign relations as Ilf, Petrov and the immigrants, communists, and fellow travellers who served as their hosts, guides, and translators became creative actors in cultural exchange between the two countries. Lisa A. Kirschenbaum is Professor of History at West Chester University. In addition to her latest book Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip (2024), she is the author of Small Comrades: Revolutionizing Childhood in Soviet Russia, 1917-1932 (Routledge Falmer, 2000); The Legacy of the Siege of Leningrad, 1941-1995: Myth, Memories, and Monuments (Cambridge University Press, 2006); and International Communism and the Spanish Civil War: Solidarity and Suspicion (Cambridge University Press 2015). Iva Glisic is a historian and art historian specialising in modern Russia and the Balkans. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literary-studies

In 1935, two Soviet satirists, Ilya Ilf and Evgeny Petrov, undertook a 10,000-mile American road trip from New York to Hollywood and back. They immortalised their journey in a popular travelogue entitled One-storied America (published as Little Golden America in the US), a suite of newspaper articles, and a series of photographs.  In Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip (Cambridge UP, 2024), Lisa A. Kirschenbaum reconstructs this epic journey, exploring Ilf and Petrov's encounters with a vast range of characters, from famous authors, artists, poets and filmmakers to unemployed hitchhikers and revolutionaries. Using the authors' notes, archival material in both Russia and the US, and even FBI files, she reveals the role played by ordinary individuals in shaping foreign relations as Ilf, Petrov and the immigrants, communists, and fellow travellers who served as their hosts, guides, and translators became creative actors in cultural exchange between the two countries. Lisa A. Kirschenbaum is Professor of History at West Chester University. In addition to her latest book Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip (2024), she is the author of Small Comrades: Revolutionizing Childhood in Soviet Russia, 1917-1932 (Routledge Falmer, 2000); The Legacy of the Siege of Leningrad, 1941-1995: Myth, Memories, and Monuments (Cambridge University Press, 2006); and International Communism and the Spanish Civil War: Solidarity and Suspicion (Cambridge University Press 2015). Iva Glisic is a historian and art historian specialising in modern Russia and the Balkans. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/russian-studies

In 1935, two Soviet satirists, Ilya Ilf and Evgeny Petrov, undertook a 10,000-mile American road trip from New York to Hollywood and back. They immortalised their journey in a popular travelogue entitled One-storied America (published as Little Golden America in the US), a suite of newspaper articles, and a series of photographs.  In Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip (Cambridge UP, 2024), Lisa A. Kirschenbaum reconstructs this epic journey, exploring Ilf and Petrov's encounters with a vast range of characters, from famous authors, artists, poets and filmmakers to unemployed hitchhikers and revolutionaries. Using the authors' notes, archival material in both Russia and the US, and even FBI files, she reveals the role played by ordinary individuals in shaping foreign relations as Ilf, Petrov and the immigrants, communists, and fellow travellers who served as their hosts, guides, and translators became creative actors in cultural exchange between the two countries. Lisa A. Kirschenbaum is Professor of History at West Chester University. In addition to her latest book Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip (2024), she is the author of Small Comrades: Revolutionizing Childhood in Soviet Russia, 1917-1932 (Routledge Falmer, 2000); The Legacy of the Siege of Leningrad, 1941-1995: Myth, Memories, and Monuments (Cambridge University Press, 2006); and International Communism and the Spanish Civil War: Solidarity and Suspicion (Cambridge University Press 2015). Iva Glisic is a historian and art historian specialising in modern Russia and the Balkans. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/american-studies

In 1935, two Soviet satirists, Ilya Ilf and Evgeny Petrov, undertook a 10,000-mile American road trip from New York to Hollywood and back. They immortalised their journey in a popular travelogue entitled One-storied America (published as Little Golden America in the US), a suite of newspaper articles, and a series of photographs.  In Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip (Cambridge UP, 2024), Lisa A. Kirschenbaum reconstructs this epic journey, exploring Ilf and Petrov's encounters with a vast range of characters, from famous authors, artists, poets and filmmakers to unemployed hitchhikers and revolutionaries. Using the authors' notes, archival material in both Russia and the US, and even FBI files, she reveals the role played by ordinary individuals in shaping foreign relations as Ilf, Petrov and the immigrants, communists, and fellow travellers who served as their hosts, guides, and translators became creative actors in cultural exchange between the two countries. Lisa A. Kirschenbaum is Professor of History at West Chester University. In addition to her latest book Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip (2024), she is the author of Small Comrades: Revolutionizing Childhood in Soviet Russia, 1917-1932 (Routledge Falmer, 2000); The Legacy of the Siege of Leningrad, 1941-1995: Myth, Memories, and Monuments (Cambridge University Press, 2006); and International Communism and the Spanish Civil War: Solidarity and Suspicion (Cambridge University Press 2015). Iva Glisic is a historian and art historian specialising in modern Russia and the Balkans. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/eastern-european-studies

In 1935, two Soviet satirists, Ilya Ilf and Evgeny Petrov, undertook a 10,000-mile American road trip from New York to Hollywood and back. They immortalised their journey in a popular travelogue entitled One-storied America (published as Little Golden America in the US), a suite of newspaper articles, and a series of photographs.  In Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip (Cambridge UP, 2024), Lisa A. Kirschenbaum reconstructs this epic journey, exploring Ilf and Petrov's encounters with a vast range of characters, from famous authors, artists, poets and filmmakers to unemployed hitchhikers and revolutionaries. Using the authors' notes, archival material in both Russia and the US, and even FBI files, she reveals the role played by ordinary individuals in shaping foreign relations as Ilf, Petrov and the immigrants, communists, and fellow travellers who served as their hosts, guides, and translators became creative actors in cultural exchange between the two countries. Lisa A. Kirschenbaum is Professor of History at West Chester University. In addition to her latest book Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip (2024), she is the author of Small Comrades: Revolutionizing Childhood in Soviet Russia, 1917-1932 (Routledge Falmer, 2000); The Legacy of the Siege of Leningrad, 1941-1995: Myth, Memories, and Monuments (Cambridge University Press, 2006); and International Communism and the Spanish Civil War: Solidarity and Suspicion (Cambridge University Press 2015). Iva Glisic is a historian and art historian specialising in modern Russia and the Balkans.

In 1935, two Soviet satirists, Ilya Ilf and Evgeny Petrov, undertook a 10,000-mile American road trip from New York to Hollywood and back. They immortalised their journey in a popular travelogue entitled One-storied America (published as Little Golden America in the US), a suite of newspaper articles, and a series of photographs.  In Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip (Cambridge UP, 2024), Lisa A. Kirschenbaum reconstructs this epic journey, exploring Ilf and Petrov's encounters with a vast range of characters, from famous authors, artists, poets and filmmakers to unemployed hitchhikers and revolutionaries. Using the authors' notes, archival material in both Russia and the US, and even FBI files, she reveals the role played by ordinary individuals in shaping foreign relations as Ilf, Petrov and the immigrants, communists, and fellow travellers who served as their hosts, guides, and translators became creative actors in cultural exchange between the two countries. Lisa A. Kirschenbaum is Professor of History at West Chester University. In addition to her latest book Soviet Adventures in the Land of the Capitalists: Ilf and Petrov's American Road Trip (2024), she is the author of Small Comrades: Revolutionizing Childhood in Soviet Russia, 1917-1932 (Routledge Falmer, 2000); The Legacy of the Siege of Leningrad, 1941-1995: Myth, Memories, and Monuments (Cambridge University Press, 2006); and International Communism and the Spanish Civil War: Solidarity and Suspicion (Cambridge University Press 2015). Iva Glisic is a historian and art historian specialising in modern Russia and the Balkans. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we have Briana Marbury, the president and CEO of the Interledger Foundation (ILF). Briana shares her journey and the impactful work of ILF in promoting digital financial inclusion globally. Briana discusses the challenges associated with traditional financial systems, particularly for vulnerable populations and third-world countries, where sending money can be costly and inefficient. ILF's mission is to create interoperable and frictionless payment systems that are accessible to everyone, regardless of location or currency. Briana also touches on her personal motivations and how her experiences in Detroit shaped her commitment to financial inclusivity. The episode delves into the technical side of the Interledger Protocol's cross-currency payment capabilities and the importance of decentralized finance in creating a more inclusive financial ecosystem. Website: interledger.org Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Dave Dillon talks to psychologist Matt Fleischman, Chairman of the Board of Directors of the Neurofeedback Advocacy Project, and Charlie Doe, a retired group health actuary, about neurofeedback, infra-low frequency (ILF) neurofeedback, the data on over 500 clients who have completed 20 sessions of ILF neurofeedback, and the prospect to expand neurofeedback's availability.   

Welcome to the Social-Engineer Podcast: The SE Etc. Series. This series will be hosted by Chris Hadnagy, CEO of Social-Engineer LLC, and The Innocent Lives Foundation, as well as Social-Engineer.Org and The Institute for Social Engineering. Chris will be joined by his co-host Patrick Laverty as they discuss topics pertaining to the world of Social Engineering.   Today, Chris and Patrick are joined by Shane McCombs. Shane leads the ILF with more than 25 years of experience in the tech industry, including more than a decade of experience in C-level roles. He led enterprise-wide initiatives within project management, customer relationship management and acquisition, policies and procedures, process improvement, and infrastructure. Shane is also an accomplished public speaker and trainer focused on change management, professionalism, social engineering, and corporate security. In the past, he volunteered for the Autism Hope Alliance and currently donates his time to businesses and non-profits as a trusted advisor. [Sept 25, 2023]   00:00 - Intro 00:22 - Patrick Laverty Intro 01:31 - Intro Links -          Social-Engineer.com - http://www.social-engineer.com/ -          Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/ -          Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/ -          Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/ -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb -          CLUTCH - http://www.pro-rock.com/ -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/ 06:30 - Shane McCombs Intro 07:33 - Intro Chat 09:07 - Today's Topic: How to Protect Your Kids from Online Dangers 09:51 - ILF Overview 11:19 - Can children protect themselves? 12:26 - Tips for Non-tech Savvy Parents 13:55 - Communication is Key 15:32 - Who is the bad guy? 17:06 - Rules for the Ages 20:47 - How it Happens 23:54 - The Truth of Stranger Danger 25:00 - The Long Con 27:14 - The Importance of Trust 28:28 - The Next Step 29:44 - Stability is Critical 32:27 - Stop. Block. Don't Delete!                                                             33:59 - The Power of Belief 35:09 - ILF Updates -          ILF Videos 38:47 - Helping the ILF 43:33 - Wrap Up & Outro -          www.social-engineer.com -          www.innocentlivesfoundation.org   Find us online -          Chris Hadnagy -          Twitter: @humanhacker -          LinkedIn: linkedin.com/in/christopherhadnagy -          Patrick Laverty -          Twitter: @plaverty9 -          LinkedIn: linkedin.com/in/plaverty9

First, a three-week COVID delay. Then, threats of rain, a computer that wouldn't boot up and finally a microphone with a severe case of stage fright. The podcast gods were clearly against us on this one, but in the end, we beat the odds and managed to record our long-awaited live episode at Indian Ladder Farms in Altamont, New York! To kick things off, we sit down with ILF owners Laurie Ten Eyck and Dietrich "Dieter" Gehring to chat about the farm's history, products and upcoming events. After that, we listen to four of their jingles alongside jingle writer/singer/producer/one-man-show Ritz Carlton. As if all that weren't enough to make you want to listen in, we also preview our upcoming season finale featuring WTTJ's "white whale" that we totally found ourselves and definitely wasn't just sent to us by somebody else(according to Caitlin). Thanks again to the folks at ILF for welcoming us to their awesome farm, and to all our friends and family who joined us there!

www.TheMasonAndFriendsShow.com https://thejuunit.bandcamp.com/releases Cloning Who? trains, Trying, Insta Mike, guy did what? whole Arm? DNA, we went there, ?? ILF? oh no, hope its honest, Britney Hosed off,. Stephen Hawkin porn star, total agreement, Mcconnel,. too old, White Diamonds, old furfume, old lady smell, method of application, thick finger, ring finger,. wedding ring, where is she,? CZ, Told you So, Listen for Next time, no toes, More Flattered when, Kiss Tongue, Jimmy Buffet, props, the music of this episode@ https://open.spotify.com/playlist/7E2GTCFn41oB2MKbpjv7mm?si=c4f10b8b86f0474e support the show@ www.patreon.com/MperfectEntertainment

We gut it, clean it, bread it and cook it FRESH in our latest episode featuring the jingle for Ted's Fish Fry in Watervliet, New York! Caitlin and Don discuss the Catholic tradition of avoiding “flesh meat” on Fridays and later speculate on what “Munchers” are before finally previewing our next episode (which happens to be our LIVE show at Indian Ladder Farms on August 19th). But let's not get ahead of ourselves. Listen to this episode first, then come see us “IRL” at “ILF” on “A19!” Event details at https://fb.me/e/J5QtiaAy

Die Pegasus-Spionagesoftware ist nur ein prominentes Beispiel einer wachsenden Überwachungs- und Hackingbranche, die Behörden, Geheimdiensten, Militärs und zuweilen auch Privatkunden Schadsoftware anbietet. Wir sprechen im Chaosradio 281 darüber, warum diese Branche uns allen schadet und was sich hier verbessern muss. Wir berichten, was die EU-Parlamentarier im Untersuchungsausschuss recherchiert und beschlossen haben.

Rumi Forum, Interfaith Council of Metropolitan Washington, and Washington Theological Consortium presented the 4th Interfaith Leadership Forum: “Interfaith Engagement with the Environmental Crisis” on May 31, 2023. The program featured keynote speaker Rabbi Fred Scherlinder Dobb, an interfaith panel, and an opportunity for small group dialogues. Keynote by: Rabbi Fred Scherlinder Dobb, D.Min. started at Adat Shalom when the synagogue was only eight years old, and meeting at the JCC – he was still in rabbinic school, Founding Rabbi Sid was part-time, Shabbat morning services were every other week, and cell phones hardly existed. Upon ordination from the Reconstructionist Rabbinical College in 1997, he became its first full-time rabbi and has joyfully served here ever since. Rabbi Fred currently serves as Chair of the National Coalition on the Environment and Jewish Life and is on the boards of the National Religious Partnership for the Environment and Interfaith Power and Light (The Regeneration Project). Fred has also been deeply engaged in social and racial justice (including Jews United for Justice), multi-faith (a past board member of the Interfaith Conference of Metropolitan Washington), and Israeli-progressive (J Street and more) efforts. Panelists: Sevim Kalyoncu: Growing up in Alabama surrounded by woods and creeks, Sevim Kalyoncu discovered early that her most direct connection with God came through nature. To this day, she still finds peace in natural surroundings and holds a deep concern regarding humankind's responsibility as vicegerent of the earth. She is involved with multiple local climate action groups and is dedicated to helping educate youth about the importance of environmental awareness for spiritual, mental, and physical well-being. She holds a B.S. from Georgetown and a master's degree from the University of Chicago and has many years of nonprofit experience in Washington, DC, and the San Francisco Bay Area. She is also a naturalist interpreter and a yoga instructor. Rev. Dr. Gilson Waldkoenig: Rev. Dr. Gilson Waldkoenig teaches methods for understanding ministry in context and applied theology rooted in the resilient grace of Christ. As Director of the Town and Country Church Institute (TCCI), Dr. Waldkoenig teaches courses in rural and Appalachian ministry and is sought out by synods, judicatories, and other seminaries for consultation and teaching. His research has included multiple-church ministries, environmental ministries, and a variety of other topics, all reflecting his practical theology of “means of grace and scenes of grace.” He belongs to St. James Lutheran Church in Gettysburg. His books include Cooperating Congregations and Symbiotic Community, The Lost Land, and his reviews appeared in Agricultural History, Journal of Appalachian Studies, Journal for Study of Religion, Nature & Culture, Christian Century, and others. Dr. Rajwant Singh: Dr. Rajwant Singh is the founder and President of EcoSikh, a global organization working on the climate crisis facing the planet. It has engaged the worldwide Sikh community to take action on environmental issues. He also co-founded the National Sikh Campaign, an initiative to inform Americans about the Sikh identity. Dr. Rajwant Singh is also the Chairman of the Sikh Council on Religion and Education (SCORE), an organization that has worked with the White House and the members of the United States Congress. He organized a large gathering of the Sikhs to interact with political and elected leaders at Capitol Hill. He was instrumental in organizing the first-ever celebration of Guru Nanak's birth anniversary at the White House in 2009. Kristin Barker: Kristin Barker is co-founder and director of One Earth Sangha, whose mission is cultivating a Buddhist response to ecological crises. She graduated from Spirit Rock's Community Dharma Leader program and now teaches with the Insight Meditation Community of Washington. As a co-founder of White Awake, Kristin has been supporting white people since 2011 with a Dharma approach to uprooting racism in ourselves and in our world. With a background in software engineering and environmental management, she has worked at several international environmental organizations. She is a GreenFaith Fellow and serves on the advisory board of Project Inside Out. Kristin was born and raised in northern New Mexico and currently lives in Washington, DC, the traditional lands of the Piscataway people. The Interfaith Leadership Forum (ILF) presented its 4th program during Days of Unity, entitled “Interfaith Engagement with the Environmental Crisis”. Rumi Forum and its partners were glad to collaborate with the Interfaith Council of Metropolitan Washington (IFCMW) for the 4th ILF, which coincides with their 6th Annual Days of Unity during the month of May 2023.

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Imitation Learning from Language Feedback, published by Jérémy Scheurer on March 30, 2023 on The AI Alignment Forum. TL;DR: Specifying the intended behavior of language models is hard, and current methods, such as RLHF, only incorporate low-resolution (binary) feedback information. To address this issue, we introduce Imitation learning from Language Feedback (ILF), an iterative algorithm leveraging language feedback as an information-rich and natural way of guiding a language model toward desired outputs. We showcase the effectiveness of our algorithm in two papers on the task of summary writing (Scheurer et al. 2023) and code generation (Chen et al. 2023). We discuss how language feedback can be used for process-based supervision and to guide model exploration, potentially enabling improved safety over RLHF. Finally, we develop theory showing that our algorithm can be viewed as Bayesian Inference, just like RLHF, which positions it as a competitive alternative to RLHF while having the potential safety benefits of predictive models. We propose an iterative algorithm called Imitation learning from Language Feedback (ILF) that leverages language feedback to train language models to generate text that (outer-) aligns with human preferences. The algorithm assumes access to an initial LM which generates an output given a specific input. A human then provides language feedback on the input-output pair. The language feedback is not restricted in any way and can highlight issues, suggest improvements, or even acknowledge positive aspects of the output. ILF then proceeds in three steps: Generate multiple refinements of the initial LM-generated output given the input and language feedback. We use a Refinement LM (e.g., an instruction-finetuned LM) to generate the refinements (one could however use the same LM that generated the initial output). Select the refinement that best incorporates the feedback, using a language reward model such as an instruction-finetuned LM, which we call InstructRM (Scheurer et al. 2023), or using unit tests (Chen et al. 2023). Finetune the initial LM on the selected refinements given the input.These steps can be applied iteratively by using the finetuned model to generate initial outputs in the next iteration and collect more feedback on its outputs etc. Using this refine-and-finetune approach; we are finetuning an LM using language feedback in a supervised manner. A single iteration of ILF is also used as a first step in the Constitutional AI method (Bai et. al 2022). In the below figures, we show the full ILF algorithm on the task of summarization (top) and code generation (bottom). Why Language Feedback? Language Feedback is a Natural Abstraction for Humans Language Models (LMs) are powerful tools that are trained on large datasets of text from the internet. However, it is difficult to specify the intended behavior of an LM, particularly in difficult tasks where the behavior can't be adequately demonstrated or defined, which can result in catastrophic outcomes caused by goal misspecification (Langosco et al. 2021, Shah et. al 2022). To address this issue, we propose using language feedback as a way to outer-align LMs with human preferences and introduce a novel algorithm called Imitation learning from language Feedback. Compared to binary comparisons used in Reinforcement Learning with Human Feedback (RLHF), language feedback is a more natural and information-rich form of human feedback that conveys more bits of information, enabling a more nuanced and comprehensive understanding of human preferences. Additionally, expressing feedback in language provides natural abstractions that align well with human ontology. The use of language as a transmission protocol and file format has been optimized over thousands of years to facilitate human cooperati...

Absolutely amazing conversation with the super nice and really really really smart Sam Guiffrida. Sam is a die hard trad shooter and one of the most sought after boyers in the nation. He talks about his new Limbs and ILF risers in this fun and informational episode of Quick Shots.

Link to bioRxiv paper: http://biorxiv.org/cgi/content/short/2022.11.02.512356v1?rss=1 Authors: Revie, L., Metzler-Baddeley, C. Abstract: Aging leads to response slowing but the underpinning cognitive and neural mechanisms remain elusive. We studied cognitive components of response speed with a diffusion drift model to estimate non-decision, boundary-separation, and drift-rate contributions to choice reaction times of older (62-80 years) and younger (18-29 years) adults (n=25 each). We characterised age-related differences in the metabolic and microstructural profile of cortical regions and white matter (WM) pathways of visuo-perceptual and attention networks with magnetic resonance spectroscopy and multi-shell diffusion-weighted imaging. Aging was associated with increased non-decision time and boundary-separation, reduced N-acetyl aspartate (NAA) concentrations in anterior cingulate (ACC) and posterior parietal cortices, and reduced WM microstructure in the optic radiation (OR), inferior and superior longitudinal fasciculus (ILF, SLF) and fornix. NAA in ACC and diffusivities in OR and SLF predicted non-decision time, while restricted diffusivity signal fraction in the ILF and fornix, and diffusivity in OR predicted boundary-separation. These results suggest that age-related deterioration of neuronal health and WM microstructure in visuo-perceptual and attention networks contribute to response slowing in aging. Copy rights belong to original authors. Visit the link for more info Podcast created by Paper Player, LLC

This month, Chris Hadnagy and Ryan MacDougall are joined by the Chief Operating Officer of the ILF, Shane McCombs.   Shane leads the ILF with more than 25 years of experience in the tech industry, including more than a decade of experience in C-level roles. He led enterprise-wide initiatives within project management, customer relationship management and acquisition, policies and procedures, process improvement, and infrastructure. Shane is also an accomplished public speaker and trainer focused on change management, professionalism, social engineering, and corporate security. In the past, he volunteered for the Autism Hope Alliance and currently donates his time to businesses and non-profits as a trusted advisor. [July 18, 2022]   00:00 – Intro  01:02 – Intro Links  Social-Engineer.com Managed Voice Phishing Managed Email Phishing Adversarial Simulations Social-Engineer channel on SLACK  CLUTCH  innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/  04:41 – Shane McCombs Intro  06:14 – What got you started off in InfoSec?  08:36 – What led you to want to do more in the industry?  10:40 – “Throwing your hat in the ring”  17:31 – Cybersecurity for kids and parents  19:52 – How to "minor" in a "major" topic  22:29 – Age appropriate conversations  25:12 – Additional concerns in the summer months  28:38 – The TRUST Framework  31:40 – The importance of communication  33:59 – When and how to introduce electronic monitoring 40:16 – The "stats" of ILF  43:50 – Who is your biggest mentor?   - his wife   45:32 – Book Recommendations  Going Pro - Tony Kern The 7 Habits of Highly Effective People – Stephen Covey Neuromancer - William Gibson 48:44 – Wrap Up   49:29 – Outro  www.social-engineer.com  www.innocentlivesfoundation.org 

WHIT & BBR investigation Danes Dyke, Bempton Cliffs and Flamborough HeadMissing People, Strange Lights, UFO, ILF, predator like creatures, Intelligent plasma beings. EME's7ft Tall Creature with glowing eyes. Attachments. Loss of job, health, relationship and home after a visit here.Reports have been made of deer found in Bempton with their ears removed but no other explanation as to their death, with "no blood" found at the scene. It is also believed sheep have been found with some of their internal organs removed with expert butchery skills, but again with no blood found. In 2019 Mark Vernon, who has been investigating the paranormal for decades, said: “Farmers have been losing a lot of animals recently, some with their organs and precise patches of skin removed. Whatever is getting these animals is hitting them with such speed some of their internal organs have imploded,”Audio & Interview - Deborah HatswellVideo Editing & Images - Mark HatswellYou can help to support BBR by liking, sharing and commenting on the video.To join BBR and become part of our community you can contact Deborah via debbiehatswell@gmail.comCHECK OUT OUR OTHER SOCIAL MEDIA SITES. Hear early Podcasts and sighting reports by joining Patreon or become a Youtube Member.To Make a Report: you can contact Deborah at debbiehatswell@gmail.comBBR Website - https://debhatswell.wordpress.com/PAYPAL: https://paypal.me/BigfootResearch?country.x=GB&locale.x=en_GBAUDIBLE: https://www.audible.co.uk/pd/Deborah-Hatswell-Cryptid-Creatures-and-Unexplained-Events-Podcast/B08K5YRHB6?action_code=ASSGB149080119000H&share_location=pdp&shareTest=TestShareTWITTER: https://twitter.com/BbrDeborahPATREON: https://www.patreon.com/DeborahHatswellBigfootReportsYOUTUBE - https://www.youtube.com/channel/UCYGn8pR90PO_oBzOjiZ23tA/SPREAKER: https://www.spreaker.com/show/british-bigfootAPPLE PODCASTS: https://podcasts.apple.com/us/podcast/british-bigfoot-dogman/id1480592906?uo=4SPOTIFY: https://open.spotify.com/show/5KEn4UdewvJAUWce0zJHBbFACEBOOK PAGE: https://www.facebook.com/reportabigfootwildmanukMAP OF SIGHTINGS & EXPERIENCES: https://drive.google.com/open?id=1s1zOmmdM216PMftPUM9K1qqGrFg&usp=sharing

Hope in one hand and shit in the other! this is what I was told as a child about hope, this is because hope is commonly associated with expectations, and expectations lead to disappointment. It was not until later that I learned hope could also mean a want or desire for something to happen, that hope is about anticipation for positive outcomes.Then I remembered I work in information security, an industry that at times appears to be a hopeless wasteland of soul sucking, ungrateful people, never-ending greed, over inflated egos, blaming and shaming and awful behavior. An industry were the vendors treat their customers like victims, while peddling rebranded anti-virus and packet inspection as next gen and don't get me going on the “Rock stars” of the industry are high on their own farts.Work in this industry long enough and you will start to lose hope, lost hope that anything will change, that we can get ahead of the criminals, that we can do the right thing, that we will become diverse and inclusive, that we will help and protect those we serve, that the next generation will know how a computer and network actually works. Feeling hopeless makes it hard to get up each day and keep fighting this fight, hopelessness is hard on mental health, passion and drive start to suffer and apathy starts to set in. It was in this spiral of negative feelings about our industry and its future that I found myself, when I arrived at my very first GrrCON. What unfolded over the next few days, surprised, renewed, refreshed, inspired, encouraged, empowered, energized and left me with a restored since of hope.After spending an amazing time hanging with and learning from some of the kindest, nicest, humblest, smartest people in infosec. I could see we have a chance to do better, to be better and there are some of us in this industry who are in it for all the right reasons. From the amazing folks at ILF to the thoughtful sessions, the openness to share knowledge, and humbleness of some of the biggest names in the game. Every person I met from the newest in the industry to the dusty old dinosaurs (holding up a mirror) every single person was eager to help, excited to grow and learn from one another regardless of experience level.We need to take what makes the attendees of GrrCON so special, put it in a bottle and sell it as a service.All this and more tonight on the Security Shit Show with Chris, Evan and Ryan.

In this episode, host Bidemi Ologunde spoke with Ryan Soper, a friend, brother, and fellow cybersecurity professional. Ryan shared his unique path to cybersecurity that began while he was serving in the U.S. Coast Guard – where he had an encounter with a reservist who was assigned to the NYPD's cybersecurity unit. He talked about how his family serves as his primary motivation, how specific time management skills helps him with prioritization, the crucial role that networking plays in successfully navigating a cybersecurity career, the number one skill to have in any cybersecurity role, his favorite things to do outside of work, and lots more. Ryan is an ambassador for the Innocent Lives Foundation (ILF), which some of you know that I support both personally as well as through this podcast. Please see more information about the ILF below. You can also reach Ryan via Twitter: @soapszzzPlease send questions, comments, and suggestions to bidemi@thebidpicture.com. You can also get in touch on LinkedIn, Twitter, the Clubhouse app (@bid), and the Wisdom app (@bidemi).Check out host Bidemi Ologunde's latest book, Feet of Clay: Democracy, Democratic Values & Destructive Influences, available on Amazon, eBay, and Barnes & Noble.

Как выглядели герои книг Достоевского, Толстого и Ильфа и Петрова? Лексика по теме "Внешность". What did the characters in the books of Dostoevsky, Tolstoy and Ilf and Petrov look like? Appearance vocabulary.

Isolated, below freezing temperatures, and relied upon as the lone doctor in an Antarctic Research Facility. A select group of researchers and scientists travel to Antarctica to conduct experiments and study the land - an even more select group of people are tasked with keeping them safe.  Each year, a single doctor is appointed to the Davis Research Station in the Australian Antarctic Territory. A 12 month stay, enduring the most extreme conditions on earth, bustling through the below freezing temperatures of -7 in summer, to the barren -40 during winter. Dr John Cherry is that single doctor, and after a substantial training regiment, crash courses in dental surgery and a comprehensive, life long ambition, John is all but set to depart on his 12 month stay in Antarctica.  Follow the show on Instagram:  @theriskequationpodcast Follow Chris:  https://linktr.ee/chris_r_maguire Thanks to Altdrop for sponsoring this week's episode of The Risk Equation and for helping support a charity of our guest's choosing. Use code “RISKILF” to donate 10% of your purchase from Altdrop to the Indigenous Literacy Foundation. The ILF is a charity supporting extremely remote Indigenous communities by supplying books and running programs to help make a difference to the lives of hundreds of Indigenous families.  For more information, visit indigenousliteracyfoundation.org.au and Altdrop.com.au.  Receipts and dockets outlining details of Altdrop's 10% donation will be emailed to each purchaser.  Follow Altdrop:  instagram.com/altdrop_ facebook.com/Altdropco The Risk Equation is edited and produced by Edward Gooden. For show enquiries: edgooden31@gmail.com  Music and sound effects: Epidemic Sound  

Karen Williams OAM from the Indigenous Literacy Foundation discusses the Foundation's extraordinary work supplying books to remote indigenous communities and its hopes for the future.SHOW NOTES: Nicole AbadeeWebsite: https://www.nicoleabadee.com.auFacebook: @nicole.abadeeTwitter: @NicoleAbadeeThe Indigenous Literacy FoundationWebsite: www.indigenousliteracyfoundation.org.auFacebook: @IndigenousLiteracyFoundationTwitter: @IndigenousLFInstagram: @indigenousliteracyfoundationSee omnystudio.com/listener for privacy information.

In the last episode we discussed understanding failure. Reaching muscle failure in your workout to be more precise and by hitting muscle failure safely, you get a weeks' worth of exercise in just one 20-minute session. In this episode Adam Zickerman provides a very descriptive and detailed definition of a high-intensity workout from Ken Hutchins, one of the pioneers of this slow motion, high-intensity strength training system.  __________ If you'd like to ask Adam, Mike or Sheila a question or have a comment regarding the Power of 10. Send us an email or record a voice memo on your phone and send it to podcast@informfitness.com.  Join Inform Nation and call the show with a comment or question.  The number is 888-983-5020, Ext. 3.  To purchase Adam's book, Power of 10: The Once-a-Week Slow Motion Fitness Revolution click this link to visit Amazon:  https://www.amazon.com/Power-Once-Week-Revolution-Harperresource/dp/006000889X/ref=sr_1_1?s=books&ie=UTF8&qid=1485469022&sr=1-1&keywords=the+power+of+10+book Ilf you would like to produce a podcast of your own just like The Inform Fitness Podcast, please email Tim Edwards at tim@InBoundPodcasting.com The transcription to this episode is below: 05 Who is Ken Hutchins - Transcript Intro: You're listening to the InForm Fitness podcast, 20 minutes with New York Times, best-selling author, Adam Zickerman and friends. Brought to you by InForm Fitness, life-changing personal training with several locations across the US. Reboot your metabolism and experience the revolutionary Power of 10, the high intensity, slow motion, strength training system that's so effective, you'd get a week's worth of exercise in just one 20-minute session, which by no coincidence is about the length of this podcast. So, get ready InForm Nation, your 20 minutes of high-intensity strength training information begins in 3, 2, 1. Thanks for joining us for the InForm Fitness podcast, 20 minutes with Adam Zickerman and friends. I'm Tim Edwards, the founder of the Inbound Podcasting Network. Back with Adam's friends and colleagues. Sheila Melody from the InForm Fitness Toluca Lake location and Mike Rogers from the New York City location. And across the hall from Mike is the founder of InForm Fitness and author of the New York Times, best-seller, Power of 10: The Once-a-Week Slow Motion Fitness Revolution, Adam Zickerman. We are in the middle of a series of high intensity during your workout. In the last episode,  we discussed understanding failure. Reaching muscle failure in your workout to be more precise and by hitting muscle failure safely, you get a weeks' worth of exercise in just one 20-minute session. Now, coming up in this episode we'll provide a very descriptive and detailed definition of a high-intensity workout from Ken Hutchins, one of the pioneers of this protocol. We'll also discuss how this type of workout will enhance your performance and whatever activity it is you enjoy but first, Adam, let's dispel the stigma associated with the word intensity. I mean, we don't want to scare anybody. Intensity, yeah, an intense workout, I think will scare most people if they feel like they're out of shape or they haven't worked out in a long time and yeah, that raises concern for sure, raises the red flag so to speak in peoples' minds when they hear that this is not only an intense workout but a very intense workout and one of the first things that pops into a lot of peoples' heads is, "Can I do this?" Or, "Is it safe for me?” And that's what I meant when I said it depends who's telling the story about intensity. I think what we do so well is explaining that intensity is not the problem but it's the way we try to achieve intensity that's really where the problems lie. When I talk to clients and when I say high intensity and when I personally think of high intensity I think of that -- the first thing that comes to my mind is that Insanity Workout. High intensity! You know, it's like -- and I always try to tell people, you know, “You're not going to be jumping around. You're not going to be like you know, we're not going to kill you.” So, you have to kind of -- yeah, you do have to kind of qualify it a little bit, you know, when you say, high intensity.     Yeah. It's interesting because a lot of the medical research and fitness research that's been coming out over the last few years which we've been advocating for, you know, I don't know. Adam, how long now? Almost 20 years. Is -- My whole life. Exactly, you know, but it's a -- Yeah, sure. [laughs] Everyone's now a big advocate and they've showed through a lot more of the studies that a high intensity stimulus is the more worthwhile stimulus in order to gain the adaptation and the effect over the muscle in the body. So, it's a, as Adam said, it is the modality. It's defining it. I mean, some of the things that have taken the headlines are the 7-minute workout in the New York Times, CrossFit boot camps. You know, all engaging, fun, highly intense and where people have gotten, like, a lot of results but often times they're not assessing the risk when entering into those types of workouts and I think that's where Power of 10 and InForm Fitness is really, really -- that's where we have the advantage. And when we're talking intensity too and for 20 minutes, we really want to make it clear to somebody who's considering this type of exercise that it is not 20 solid minutes of intensity. Really. I mean, based upon, you know, the five to seven or however many exercises somebody's going thorough within that 20 minutes, the intensity really is in the last 30 seconds of the exercise. At least that's how I feel. Well, Tim, you make a good point actually. Your question is right on because you're not doing 20 minutes of high-intensity exercise. If you're doing six exercises that last a total of a minute and a half, that's nine minutes actually of exercise. Mhm [affirmative]. Alright. So, one and a half minutes, times six is nine minutes. You know, when it comes down to it, whether it's a two-minute set or even a three-minute set or a one-minute set, at the end you've reached muscle failure. At the end it's still those last 20 seconds. Now, there are a lot of people that if you pick a weight where those last 20 seconds come in 60 seconds. Alright, so come on -- that means it's already starting hard and challenging but it's not like grueling. Now, I understand that some people, especially beginners need to kind of work up to that burn but, you know, what I found is once you understand what the bottom line is and where you have to go, a lot of people want to get it over with. People want the weight to be heavier so they don't have to take two minutes to get to that point. And as long as their form is solid it's going to be okay. When on the first couple sessions it's usually not about deep muscle failure. It's just about understanding intensity anyway. So, it's something that you know, we're focusing more on the form and making sure people feel confident and safe while they accept and understand what it feels like to do to have an intense stimulus on their body. Usually, it's unlike anything they've had before. Even with very, very competitive athletes. It's quite a challenge. Right and it certainly takes some getting used to but it really doesn't take long. So, Adam, let's shift gears a little bit here. In your book, Power of 10: The Once-a- Week Slow Motion Revolution, and in earlier episodes of the podcast, you've mentioned the name, Ken Hutchins, one of the pioneers of the super slow technique. Tell us a little bit more about Ken and share with us his definition of a high-intensity exercise regime. We'd be doing everyone a disservice to not mention where this all came from. This was not my brain child, this idea of exercise versus recreation. I wish it was but it's not. Regardless, I'm following it but the person who's responsible for this is a guy named Ken Hutchins and he worked for Nautilus. He was a protégé of Arthur Jones who was the founder of Nautilus and Nautilus had their own protocol. They weren't just an exercise company. They were a protocol, an exercise protocol. A lot of the early body builders were using it back when he came out with this thing in the mid to late 60s, the Nautilus equipment. The protocol was high intensity -- this is the beginning of high-intensity exercise where finally intensity, almost above all else was the key to seeing results and it was done in a -- he called it a two, four protocol which is lifting in two and lowering in four. So, that was drastically slower than what was -- that used to be done and it was being done on equipment which is also very radical because free weights were king at that time, especially for body builders. So, Arthur Jones had approved that equipment. You know, it doesn't matter what the tool is. Matter of fact, the equipment can actually do some better things for you. Ken Hutchins realized that the protocol can even get better. So, here is Ken Hutchins' actual definition. I'm going to read it. "Exercise is a process whereby the body performs work of a demanding nature, in accordance with muscle and joint function, in a clinically controlled environment, within the constraints of safety, meaningfully loading the muscular structures to inroad their strength levels to stimulate a growth mechanism within minimal time."     What does that mean? Simple, right? [laughs] Who wrote that, Justice Ginsberg? [laughs] Yeah, exactly. [Inaudible 08:04]. Wow. I need a law degree to understand that. Yeah. [laughs] [laughs] Exactly. It's brilliant and it is a true definition because as he points out, the definition of definition is to delimit, which means that there are no other possibilities that could exist. For example, if I said somebody, please define what a pen is and they said a pen is a writing instrument. So, therefore, I can hold up a pencil, I can hold up a quill and say, well, therefore this is a pen, right? Says, no. No, actually a pen actually has ink. Oh, so, a pen is a writing instrument that uses ink? Yes. Okay. So, this quill and ink is a pen, right? Okay, so you have to define it, you have to break it down even more. You see where I'm going with this? Mhm [affirmative]. Alright. So, that's what he just did with this definition. I mean, there is no possibility of exercise being anything other than lifting weights really slowly on retrofitted equipment in a very cool environment that is going to reach a certain level of intensity. Alright. There's no other way of doing it according to this definition. He wrote this definition, to narrow down exactly how you have to perform exercise which is to life weights ten seconds up, ten seconds down, according to muscle and joint function so you better have your biomechanics right and your machines retrofitted for those biomechanics. Alright and you better do it in the minimum amount of time and reach failure pretty darn quickly and not hurt yourself in the process, he says here. That's what he just said in a very long way but, like, there is no room for error there. There's no ambiguity with a definition like that and that's his brilliance. He finally did it. Now gardening is not freaking exercise anymore. Tim: [laughs] Adam: Alright. Doctors can't tell their clients, “Oh, go on a walking program. Get some exercise.” They can't say that anymore if they go by this definition of exercise which is good because a doctor that's telling their patients that all they have to do is get out there and be active and go on a walking program because they want to save their ass because even if they die on a walking program, they can't get sued for that. Tim: [laughs] Adam: That's his definition because that is what it has to be but this is how we interoperate it and this is how we explain it to our clients which comes down to basically what Doug McGuff did, which is another great contributor to this movement, writing the book Body by Science who hopefully will be a guest on our show one time. Tim: Mhm [affirmative]. Adam: Yeah. Tim: In that definition nowhere did it say -- in Ken Hutchins' definition, nowhere did it say a leisurely activity. Adam: Right, what I've been doing and what Doug McGuff did in his book is kind of tweaked that definition for layperson, something that you can just kind of have as a mantra if you will. Alright. And have it be that [inaudible 10:51] that will guide you to deciding how you want to engage in exercise and his definition was much more succinct. To build fitness, to improve and enhance your fitness while at the same time not undermining your health and that is the essence of what Ken Hutchins wrote in his definition. Tim: And what you -- Adam: Although -- Tim: Built and based -- Adam: You know --   Yeah. Exactly. When it comes down to it you just have to work out and not hurt yourself in the process. You know, and it only -- it comes down to like doing five exercises or so to work the whole body really hard and then move on with your life. Well, Adam, I have a question. So, as we move forward with the exercise versus recreation debate, so, say somebody comes in and I'll use myself as an example. So, I want to enhance my game in softball. Right. So, somebody comes in with some specific goals because they want to get better at an activity that they enjoy for recreation. Do you tailor an exercise regime based upon that or is it pretty standard throughout? Read Doug McGuff's book. [laughs] That's an excellent question. I get asked that question all the time. You know, “I want to get better,” you know, “I'm a softball player,” to use your example. Mhm [affirmative]. And how are we going to go about that? Do we do certain exercises for throwing? Do we do certain exercises -- we're going to do plyometrics and jump side to side laterally like a shortstop would or how are we going to train for this? And the application is very general. We have to strengthen your hips. So, we're going to do a leg press. We're going to do some abductor exercises. We'll do some adductor exercises to strengthen the whole complex. We're going to do lower back exercises. We're going to strengthen your lower back but we're going to do it in a way that's not mimicking what a stress stop would do. We're going to do it the way your body was meant to move. What's great about our program is we are building all of the muscles of your body which are involved in the movements that you're going to execute when you're performing a sport. And, you know, all the people who are playing golf and playing tennis and playing softball and skiing, they've been -- you know, they report incredible testimonials about it. The bottom line is, doing leg press is not going to make you a great softball player. Doing hip abduction, lower back extensions, they're going to make your hips and your back and all the muscles involved in playing softball very strong and hopefully those joints really safe. And then it's up to you to practice that skill. So, it's a two prong approach and you do both. You have to get strong, you have to do -- you have to get strong without using up all your resources. The last thing you want to do is do an exercise program that's going to make you so tired and so fatigued and put your joints in such stress that as soon as you leap for a ball in the softball field, that's when you spasm in your back and it's because you just worked out like a crazy man in the wrong way all week long. Alright. So, what you want to do is get out of your own way when it comes to exercise and not make -- put yourself at even worse advantages. It's already a demanding sport. You don't need your exercise to be just as demanding in that sense. What you want to do is get strong and not compromise your joints. Alright. So, when you go out on a softball field you're not going to spasm. You're not going to tear something or hopefully not and it's still no guarantee. Yeah. But to get better at softball though like Mike was saying, you have to just keep playing softball and as the stronger you get without compromising your joints, it gives you your best chance of being the best softball player you can be. Just to put it simply, it's physical conditioning or strengthening versus skill. Right? There's a different skill for every activity, for every recreational activity. There's a skill that you develop and then there's the physical conditioning. So, there's those two and there's a great chapter about that in Doug McGuff's book, Body by Science. Oh, terrific. And the likelihood of actually getting hurt while you're practicing softball is going to go down significantly if you're stronger. And that was my question. It wasn't necessarily geared towards just softball but I think everything that you just said probably applies to any activity or any recreational activity that somebody might be enjoying and my question was, do you create a specific training, physical training program for that activity or is your system there at InForm Fitness pretty universal to where just about anything that you want to do whether it's golf, tennis, swimming, hiking, skiing, softball that kind of fits that mold to train physically for those activities. Alright. So, check this out. My story with this, alright. I've been staying very strong for a long time and I took up snowboarding as a 42-year-old.     Mhm [affirmative]. That's encouraging. Right. Yeah. If you talk to anybody that tries snowboarding at middle age most of them give up. They're like, “It was too hard. I was falling. I was getting hurt. I couldn't -- I didn't want to do it anymore. I didn't really stick it out.” I only was able to learn how to snowboard because I was a slow learner and it took me a good five solid days before I can kind of put a turn together on a snowboard without falling. Five solid days of being basically thrown into the ground all day long. All day long. And if it wasn't for my basic strength, my overall basic strength, there's no way I would have survived those five days. To just to get back up off my ass. Alright, on the snowboard. I mean, it was one of the hardest things I've ever attempted. And that's why a lot of people that if they're not young trying to learn how to snowboard they just don't -- they give it up because it's just too hard on the body to learn how to snowboard. It's a great testimonial to this workout that you can pick something up as physically demanding as snowboarding at the age of 42. Yeah and that's just like I said, that's a hugely demanding sport that Adam was trying to do. And we hear time and again, like we heard on the weekend when we were taping testimonials, can be as simple as gardening, you know, or doing things around the yard that people thought, “Oh, I just don't have the energy to do this anymore,” and then they start doing this workout and low and behold a few months later they're like, “Oh, this is fine again. This is easy again. I'm enjoying doing my gardening and yardwork again.”     And not just the recreational activities but just being able to work effectively to make a living. There's one woman that we interviewed that works for a television studio that's in wardrobe department and has to lift and carry and drag. We interviewed a gentleman who's in IT and has to do a lot of crawling and climbing and carrying and so this will [laughs] not only just -- this exercise won't only just benefit you so that you can be a great softball player or golfer but also help you continue to do what you not only love to do, but have to do. And how long does it take to have all these achievements, to reach all these successes. How long does it take to be able to do these things? Oh, just 20 minutes once a week. Are you fucking kidding me? [laughs] Yeah. Shorter than a television episode, right? Preach it. Hallelujah. I mean, seriously, you know if you started telling people, what would you say if I can get you to do all these things that we just talked about like being able to snowboard at 45 and not kill yourself or to be able to actually garden a full acre of land and your property and enjoy that fantasy of actually being an organic gardener and have your self-sustaining garden while you're in your golden years. Alright. Just imagine being able to do that because that's a lot of hard work. Just being able to do that and not pay the price for it. What would you do for that? Well, I don't know. What -- I mean, sounds like it takes so much. It would be like -- I mean, what was it? A five-day week workout and all that cardio and then doing weight training too like those crazy people on TV. I'm like No. No actually. How about just 20 minutes once a week and you can do all that? Yeah and realistically over time what I've noticed with these types of testimonials, when they record something like skiing its I mean, I've seen it as early as six sessions but usually within like eight or ten sessions. So, like, less than three months I think people are noticing very discernable changes in their body in regards to their sports performance or recreational activity. Alright. Thanks, Mike. That music means that we are close to the 20-minute mark in the podcast which also means if you began your slow motion high-intensity workout at the start of this podcast, you'd be finished by now. Done for the entire week. Thanks again to the gurus from InForm Fitness, Adam Zickerman, Mike Rogers, and Sheila Melody. And remember if you have a question for Adam, Mike or Sheila, or a comment regarding the power of ten, it's very simple, just shoot us an email or record a also leave us a voicemail by calling 888-983-5020, Ext. 3. That's 888-983-5020, Ext. 3. All feedback is welcome. And speaking of feedback, if you enjoyed the show, the best way to support it and to ensure that we continue to produce additional episodes is to subscribe to the podcast and please rate and review the show in iTunes, SoundCloud, Stitcher Radio, Acast, YouTube or wherever it is you might be listening. And to join InForm Nation for yourself and to give this work out a try, just visit informfitness.com for phone numbers and locations nearest you. You'll be glad you did. I am. I've been using this workout for several months. In addition to shedding a few pounds I'm feeling great and getting stronger with a minimal investment of just 20 short minutes a week. I'm Tim Edwards, reminding you to join us in our next episode as we continue our discussion on high intensity training with the InForm Fitness podcast, 20 minutes with Adam Zickerman and friends here on the Inbound Podcasting Network.

In Episode 7 of the Inform Fitness Podcast, Adam Zickerman, Mike Rogers, Sheila Melody and Tim Edwards discusses the pros and cons of high-intensity strength training with free weights versus machine weights versus your own body weight.  You will learn more about the type of equipment you can expect to use with your very own personal trainer at Inform Fitness. To find an Inform Fitness location nearest you visit www.InformFitness.com If you'd like to ask Adam, Mike or Sheila a question or have a comment regarding the Power of 10. Send us an email or record a voice memo on your phone and send it to podcast@informfitness.com.  You can join Inform Nation and call the show with a comment or question.  The number is 888-983-5020, Ext. 3.  To purchase Adam's book, Power of 10: The Once-a-Week Slow Motion Fitness Revolution click this link to visit Amazon:  https://www.amazon.com/Power-Once-Week-Revolution-Harperresource/dp/006000889X/ref=sr_1_1?s=books&ie=UTF8&qid=1485469022&sr=1-1&keywords=the+power+of+10+book Ilf you would like to produce a podcast of your own just like The Inform Fitness Podcast, please email Tim Edwards at tim@InBoundPodcasting.com The transcription to this episode is below: 07 Working Out with Machine vs. Free vs. Body Weights - Transcript Intro: You're listening to the InForm Fitness podcast, 20 minutes with New York Times, best-selling author, Adam Zickerman and friends. Brought to you by InForm Fitness, life-changing personal training with several locations across the US. Reboot your metabolism and experience the revolutionary Power of 10, the high intensity, slow motion, strength training system that's so effective, you'd get a week's worth of exercise in just one 20-minute session, which by no coincidence is about the length of this podcast. So, get ready InForm Nation, your 20 minutes of high-intensity strength training information begins in 3, 2, 1. InForm Nation, thanks for being with us once again. I'm Tim Edwards with the Inbound Podcasting Network. We have Sheila. We have Mike. And we have Adam, the founder of InForm Fitness and New York Times best-selling author of Power of 10: The Once-a-Week Slow Motion Fitness Revolution. That's what this show is all about, supercharging your metabolism, increasing your cardiovascular endurance and getting you leaner and stronger to enjoy your health and your life to the fullest. In today's episode we'll discuss working out with free weights versus machine weights versus your own body weight and the equipment you can expect to see when becoming a member of InForm Nation. Mike, let's start with you. Give us a quick rundown on the type of equipment InForm Fitness uses to support the Power of 10. In regards to the machines versus the free weight versus body weight, you know, InForm Fitness, here in New York, we have the Rolls Royce set up here as Adam said many times before and all of the locations in California, Virginia, etcetera. Our machines, they're outstanding. They're made by Nautilus. They're made by MedX and they're all retrofitted for our style of weight training to accommodate for the strength curves of the body. I never knew what a strength curve until I got certified and went through all this, you know, information. Basically, it's like when you start out a movement, like what Mike just said, you know, you go through this movement in the muscle group that your isolating. At the start of it you're normally a little weaker and then there's a point in that movement that you're the strongest and then there becomes another point where it's weaker. And what we want to do is stimulate that strongest part of the movement. So, if you're in the middle of this, you know, compound row and in the middle of it where you're strongest you can do 150 pounds but at the back you can't or at the very beginning it -- the equipment allows for the resistance to fall off where your strength curve is the weaker part and then you get that -- the best stimulus in the middle of it. If that [crosstalk 02:59]. And this cannot be accomplished, I'm sure, with free weights or regular machines that you would see at a conventional gym. There are tricks. You can simulate cams on free weights if you know how to use them properly. Like a lateral raise, you wouldn't be standing straight up. You lean to the side while you did a lateral raise, you actually in effect create a cam that's proper and congruent. So, if you know what you're doing, if you understand the limitations of free weights and how to work around them, you can have a very intense and safe workout. One thing that I think we overemphasize that people give more importance in, is actually needed is this thing, this concept called full range of motion. That we need to go through a full range of motion and some people in the older generation might remember this but there used to be, you know, a protocol called statics or isometric training and that's where you don't move at all. They don't go through any range of motion at all. You just fatigue the muscle just by pushing and using the muscle in a stationary position but pushing as hard as you can until it exhausts and you got good results from doing statics or isometrics. The range of motion for a lot of situations in trying to maximize that range of motion can end up being a very dangerous situation. When you're at the extremes of the range of motion, those are the most vulnerable parts of the muscle, the most stretched position. That's where things tear and go a little and get really dangerous. I like to stay right in that midrange and if unless you have specialized equipment, you should stay in that midrange and avoid the extremes. Only with retrofitted equipment where the machine makes it actually lighter where we're right in our most vulnerable and weakest positions. So, the weight is not being taken over by the connective tissue because the muscle can't handle it all right in that position. So, that's why we retrofit our machines and we do get a little bit more range of motion using machines like that. But again, I'm -- I don't really care about maximum range of motion. It doesn't matter. You can strengthen a muscle group or single muscle by just working it really deeply in a static position. In its strongest position. In the middle position. I think, you know, Adam I think one of the best examples of that is the leg extension because of all the controversy and all studies and all of the, you know, it's -- over the last -- as long as I've been a trainer there's been a lot of news articles and studies that said the leg extension is absolutely the worst machine and one of the most dangerous machines in the gym and the thing is -- well, the question is, how are you doing the study? How are they doing the exercise? How is the leg extension set up? And, you know, for example, our -- you know, Adam can describe probably the best exactly the alignment of the seat and how it drops off at the top and you know to -- I mean where if he doesn't do that, if you are going through a fuller range of motion, you are putting your knee in a lot of jeopardy at a regular gym versus at -- our leg extension makes that accommodation if you're going to a fuller range of motion but as Adam just sort of stated, it's and often in many cases, it's not necessary to do so. A leg extension is a rotary movement. The rotary movements are more challenging for free weights and the leg extension does have risks associated with it if you don't -- so our leg extension machine has a lot of retrofits done to it to make it a safe machine and exercise. Without getting into all the details, if somebody was to say to me, I want to do this exercise on my own and I belong to a gym, what should I do? I would not have them do the leg extension machine because I don't know what kind of machine they have and it's harder to use that correctly. I would stick him on -- I would keep them on the basic leg presses. That's what you can do on your own or a wall squat is even safer in these compound movements versus the rotary movements. So, right there would be how somebody can do this on their own just knowing what machines to avoid, what exercises to avoid and what is more effective given that you have crude equipment or free weights available to you. There's ways, again, of having an incredible workout in a full gym and avoid 90% of the equipment that's in that gym. Adam, you have state of the art equipment at all of the InForm Fitness locations across the country. Can you briefly just kind of run through this type of equipment that you have? What makes it so special for InForm Fitness and this type of workout? The key to this type of workout -- the impotence to this workout in general, lifting weights slowly was to make it safer and the special equipment is just one more step in that direction of making it safer. And one way you make exercise safer is making sure that while you're fatiguing a muscle, you're not doing anything harmful to the joints around that muscle and that's where the specialized equipment really shines. Because when you go through a range of motion through a particular exercise, let's take the bicep curl for example, when you start the bicep curl when your arm is straight versus when it's bent at a 90 degree angle that change and range of motion, your muscle is not the same strength. It's much weaker when you start to position -- 20%, about, weaker, than it is in the 90-degree angle. So, if you could handle 100 pounds in the strongest position, that means you can only handle about 80 pounds in the week position. And what does this macho, tough guy do when he wants to do bicep curls? He takes the most weight he can handle which is 100 pounds in the strongest position. So, he takes 100-pound dumbbell and he starts in the week position that can only handle 80. What's going to make us the other 20%? Well, I can tell you this, whatever is making it up, it's not good. [laughs] Because that's the connective tissue of the elbow, of the shoulder, of the back needing to heave and hoe just to get that extra 20%. And there's no good that comes from that. And if you do that regularly for all these kind of exercises for all the joints, all the time, there's an insidious negative effect to all that because you might not have tendonitis on day one doing that but if you keep doing it where you're straining the joints and in order to lift a weight in a certain position, over time it's going to bite you. So, our equipment just makes it lighter in the weaker points and makes it heavier in the strong point so it matches that strength curve. And therefore, you're not straining the joints and connective tissue is not doing the work of what the major muscles should be doing. Tim: So, as we wrap up this episode on machine versus free weights versus body weight exercises, Adam, you did say that you don't need to be at an InForm Fitness location in order to perform a high-intensity slow motion strength training system. There are safe ways to go about this with free weights and body weights but you do need some type of a trainer and some education before you take this type of a workout outside of an InForm Fitness gym. Adam: Yes, you do. And it doesn't take a lot. Knowing some of the pitfalls of free weights and certain exercises, knowing to stay away from some of the dangerous things, it wouldn't take too long to know more than most trainers out there actually. [laughs] Tim: Well, a good first step might be to pick up Adam's book, Power of 10: The Once- a-Week Slow Motion Fitness Revolution. Inside the book you'll find several workouts that support this slow motion high-intensity strength training system whether you use free weights, your own body weight or are fortunate enough to live near an InForm Fitness location. By following the three pillars Adam discusses in his book along with just a small investment of 20 to 30 minutes a week, it won't be long until you start seeing some measurable results and achievements from your newfound strength. Adam: How about, “Hey, Adam, guess what, for the first time I was able to put my stuff in the overhead compartment in the airplane without some young gentleman offering me any help. I did it myself.” How about that small achievement that is a big deal to a lot of people right now? Just the everyday tasks alone is worth it. A very small price to pay, truly, 20 minutes -- [Crosstalk 11:36] that's the real functional training right there. [laughs] Yeah. And then I'll take it to the, you know, older, to the senior crowd I heard one of our friends Greg Burns who had some very senior -- they were probably in their late 70s. They loved going on cruises and the wife had been very upset because they couldn't go on cruises anymore because she had to -- she couldn't, like, walk around that well. They started working out, doing this workout and within the next year -- like they did it for about a year and they went on a cruise and she was so happy. She felt like she had their life back again because she didn't have to have a wheelchair. She could walk around on her own. It's that kind of a level. It goes from snowboarding, gardening, whatever to simply being able to walk and balance yourself. Yeah, I've heard -- I've recently also same thing, senior used to have to go up the stairs, like, you know, up one step and meet the other foot with the other foot and then up the next step and so like -- and then would go on from that to one step to the next step to the next step to the next step. So, it's like little stuff like that and -- Right. It becomes very noticeable. And what is this older person going to do if they didn't have us? Like what other kind of strength training that involves the necessary intensity. What are they going to do if it's not this? What is an older person that has problems walking up a flight of stairs, for example, as simple as that one flight of stairs they have major pain and problems with it, what are they going to do if they are that far gone already that they can't even walk up a flight -- what else are they -- what is their option? A walking program? I don't think so. What is it? No. They got to strength train. How about -- they going to join a CrossFit class? [laughs]     Like physical therapy is the other option. [laughs] They may find other exercise alternatives but probably one that's not going to -- they might not hurt them along the way, you know, I mean, it's very difficult to do that and that's why we -- They have to strength train. They got to strengthen the muscle. They got to do it without any force because they're so week already the last -- they can't afford any additional force that's not necessary. They can't afford it. They'll break. So, let me ask you this then. So, how old is too old to call InForm Fitness and say, I'd like to sign up for a high intensity slow motion strength training program. How old is too old? That's a good question. Dead. [laughs] Honestly, I don't think we can answer that question. [laughs] I don't know if there's an answer to that question but we can say we have people in their 90s. We have a 92-year-old woman who's on our website. We have a nice video of her and we've had another 90-year-old who would still be here but she moved to Baltimore, remember, Adam? Yeah. Yeah. So, it's like -- we have several in their 80s, several in their 70s, lots in their 70s. More than several. Yeah. More than several. Yeah. Lots and lots. It's -- so -- We forget they're in their 70s, Mike. Yeah. Yeah. I mean -- It's unbelievable. That's true.     Adam: Honestly, like, anybody that's over 60 and working out here, I think they're all 60. Like I basically say, yeah we have a lot of people in their 60s but it turns out that a lot of the people that I think are in 60s are actually in their 70s. Tim: So, we found the fountain of youth at InForm Fitness and is not a magic pill. There's work that goes into but like Adam was saying, a 20 minute a week investment is about as minimal as it gets. It's safe and it's effective and we've interviewed people over the last couple of months, Sheila, with the videos that we've been producing that I think they're in their 50s and I'm not kidding, with no exaggeration they're in their late 60s or early 70s and Keith comes to mind in particular. Sheila: Yeah. Keith is [crosstalk 15:10]. Tim: We're going to be talking about Keith here coming up shortly in another episode, a very charismatic gentleman and I think he's 70 something. Is that correct? 71? Sheila: 72. Tim: He's 72 for goodness' sake. My gosh, I thought he -- Sheila: And he's like solid muscle. Tim: Yeah. Sheila: And talk about intense. He just really goes intense. You know? Tim: So, if we have people listening we know just looking at demographics a lot of older people, baby boomers don't necessarily listen to podcasts but we know their kids do or their grandkids do. So, if you're a child or a grandchild of somebody that you love that you think could use some physical conditioning, you might want to give InForm Fitness a call or check them out on the website so -- Sheila: Well, not only that. I don't want to seem like we're only for old people too. We have, you know, younger people that are -- you know, we have 15-year-olds. We have a number of, like, in their late 20s to, you know, early 30s. And they don't have time. You know, they're trying to build their lives. They're working. They're starting to get into their, like, the peak of their, you know, careers. And they love this workout. You know, so, we have a, you know, grandson and a grandmother coming in and, you know, it's funny because he was like, look, you know, my grandma can lift more weight than some of the girls I know. Tim: [laughs] That's awesome. You know, which is true because she's been coming in religiously and just doing it, you know. Just slowly building and consistent. The workout is certainly for everybody. I have an 11-year-old client. I have athletes, very serious athletes here and it's for everybody. The whole point before was just that because a lot of people get very concerned about how much they can actually exercise when they get into their golden years and even up to like their 90s, which we have them here and they're thriving so. The limit is pretty much nowhere. There is no limit. Yeah. Yeah. You know, I think the only limit -- there are two limits. There are definitely some orthopedic or medical [inaudible 17:17] indications to exercise that. True. True. That's how we gauge whether there are limitations to this, not age. Age in of itself, it doesn't matter. It's really the state of the person. There are some medical issues that needs to be dealt with and cleared with some medical doctors but the other limitation that I think that exists more than anything else is the mental limitation. Mhm [affirmative]. You know, I mean, if you can get somebody to kind of let go and really push themselves to an uncomfortable level that they might not be used to, if you can get them to break through that barrier, it opens up a whole world in a profound way, way beyond just getting stronger actually. Not just to their physical abilities but if -- you know, when you're physically pushed to the point of failure in a specific movement, I know for a fact that that mental shift can also take place in anything you do in life. I believe that what we learn in those seven or so exercises in that 20 minutes can be applied outside in every area of your life not just in your body. I mean, I think absolutely, when we push ourselves in almost any capacity and then afterwards we take a proper rest, our body grows, our mind grows, our, you know, like, you wouldn't -- if you didn't sleep, your memory wouldn't improve. All these things, all of your cognitive abilities and it applies to everything and that's where, how do you do that in a safe fashion is and I think that InForm Fitness and the method that Adam has developed here is your best option. That was really cheesy. I kind of liked that moment for a while. Yeah. [laughs] Were we getting deep? You know a little cheese every once in a while, you know, as long as you're not lactose intolerant. I guess. [Inaudible 19:01]. [laughs] Never underestimate the power of cheese. I'm not lactose intolerant. I'll go there all day, Adam. [laughter] Yeah. Just cut back on putting that cheese in your mouth if you're looking to shed a little fat while you're building your muscle with the Power of 10. Again, check out Adam's book for a simple and handy list of food that you should avoid and enjoy in chapter 3, nutrition, the second pillar. We'll provide you a link to Adam's book in the show notes. Well, that episode went by fast. If you started your high-intensity training with InForm Fitness at the start of this episode, you'd be wrapping it up about now just like we are. Hey, we're going to be kicking off a new segment called, Fitness Fact or Fiction, in the next couple of episodes. So, if you would like to ask Adam, Mike or Sheila a question, maybe you have a comment regarding the Power of 10 or maybe you saw something on your Facebook feed regarding the many fitness trends that are making the rounds, send us an email or record a voice memo on your phone and send it to podcast@informfitness.com. You can even give us a call at 888-983-5020, Ext. 3 to leave your comment, question or suggestion. All feedback is welcome. And seriously, this is very important to us, the best way to support this show and keep it free is to subscribe to the podcast right here in iTunes or wherever you might be enjoying your podcast. Of course, it is absolutely free to subscribe and we would love it if you left us a review. Hey, our next four episodes promise to be both entertaining and educational. In this podcast you've heard a lot about weightlifting but not a lot regarding cardio. Should you hang onto that treadmill that's collecting dust in your garage or continue paying for that spin class you hardly ever go to or is the cardio you need included in your 20-minute workout with InForm Fitness? We'll discuss the cardio conundrum and fat loss in the next two episodes. Plus, we'll be speaking with a very talented musician who's lost 118 over the past two years by adding the Power of 10 workout to her weight loss program. We'll catch you next week right here on the InForm Fitness podcast. For Adam Zickerman, Mike Rogers and Sheila Melody, I'm Tim Edwards with the Inbound Podcasting Network.    

Coming up in this episode we'll weigh in on the immediate physiological benefits of high-intensity training. What is the difference between weight training and weight bearing exercises? And steady state exercise, what is it and how does it compare to high-intensity weight training? _________ If you'd like to ask Adam, Mike or Sheila a question or have a comment regarding the Power of 10. Send us an email or record a voice memo on your phone and send it to podcast@informfitness.com.  Join Inform Nation and call the show with a comment or question.  The number is 888-983-5020, Ext. 3.  To purchase Adam's book, Power of 10: The Once-a-Week Slow Motion Fitness Revolution click this link to visit Amazon:  https://www.amazon.com/Power-Once-Week-Revolution-Harperresource/dp/006000889X/ref=sr_1_1?s=books&ie=UTF8&qid=1485469022&sr=1-1&keywords=the+power+of+10+book Ilf you would like to produce a podcast of your own just like The Inform Fitness Podcast, please email Tim Edwards at tim@InBoundPodcasting.com The transcription to this episode is below: 06 Benefits of High-Intensity Weight Training - Transcript Intro: You're listening to the InForm Fitness podcast, 20 minutes with New York Times, best-selling author, Adam Zickerman and friends. Brought to you by InForm Fitness, life-changing personal training with several locations across the US. Reboot your metabolism and experience the revolutionary Power of 10, the high intensity, slow motion, strength training system that's so effective, you'd get a week's worth of exercise in just one 20-minute session, which by no coincidence is about the length of this podcast. So, get ready InForm Nation, your 20 minutes of high-intensity strength training information begins in 3, 2, 1. Tim: Welcome in to the InForm Fitness podcast, 20 minutes with Adam Zickerman and friends. I'm Tim Edwards the founder of the Inbound Podcasting Network back with Adam's friends and colleagues. Sheila Melody from the InForm Fitness Toluca Lake location and Mike Rogers from the New York City location. And across the hall from Mike is the founder of InForm Fitness and author of the New York Times best seller, Power of 10: The Once-a-week Slow Motion Fitness Revolution, Adam Zickerman. Coming up in this episode we'll weigh in on the immediate physiological benefits of high-intensity training. What is the difference between weight training and weight bearing exercises? And steady state exercise, what is it and how does it compare to high-intensity weight training? Adam, Mike and Sheila, good to have you back on the show and looking forward to today's discussion. Adam, let's start off with the debate between high-intensity training and your, say, run of the mill exercise routines that we're all familiar with. Adam: Why is high intensity so important versus just getting on a treadmill and doing that steady state, getting the heart rate up a little bit and spending the time, maybe an hour, every single day, which is generally what's been recommended and why do I say, and why do plenty of people in my camp say, that's the, you know, big deal. I mean, like, you don't have to do all that. And this is what we're finding out. First of all, a lot of people like to say to me that I don't think that steady state cardio is worth anything. I don't say it. Plenty of studies have shown that the physiological benefits that we see can come from steady state exercises. Certain markers have definitely been shown to have improved. Tim: I have a question Adam, if you don't mind, for the layperson like me, what is steady state exercise? Adam: Steady state exercise is doing cardio to the point where you can read People magazine for a while. Tim: Got you.     Steady state cardio is the kind of cardio that passes the talk test. That you can have a conversation with somebody next to you while you're doing it. And steady state cardio gets your heart rate up maybe 20/30/40 percent above its normal heart rate sustained, steady state. Got you. Sustained. Steady-state activities as such has definitely been shown to cause certain physiological improvements. They've been shown to raise certain markers that we look for. Some of these markers are oxygen consumption, improved oxygen consumption. They call it the O2 max. Certain anaerobic and aerobic enzymes go up. Glucose sensitivity is improved as a result of steady state exercises. These are all good things. You want to be able to handle glucose better. In other words, somebody that is out of shape, their ability to -- if they eat something that has sugar in it, their ability to metabolize that sugar is very slow and keeps your blood sugar up high and that leads to obesity and all kinds of metabolic problems. All these kind of markers are improved from steady state activity. What I'm saying is you don't have to spend that kind of time to improve those markers to that level. Turns out, you spend a lot less time doing it but it's a lot more intense actually, you can improve those markers equally and that's what the McMaster's studies have shown. At McMaster University in Canada they compare steady state activity and the markers of improvement to high intense exercise. And you'd think that the group that did the steady state activity for like for hours a week versus four minutes a week, that they would have at least a little bit better improvement of those markers compared to just four minutes of exercise but as it turns out there was zero improvement compared to the high-intensity group. In other words, the marker that went up for the steady state group, hours of exercise per week were no better than the group that just spent about four minutes a week exercising at a much higher intensity. So, it begs the question, why are we doing all that steady state activities if the markers that we decided are markers of improvement -- if high-intensity exercises are improving those markers equally, why are we taking the scenic route. So, the question is this and this is it. I don't think that if you like to do steady state cardio and you want those physiological improvements, we're all big boys and girls, go ahead and do it. If you want to spend the four or five hours a week doing it, fine. If you also understand the risks associated with doing four or five hours of exercise a week at a steady state level. If you understand those risks because a lot of people don't understand but if they did understand these risks because they still want to do it that way because that's what they like to do, it's certainly better than sitting on a couch doing nothing and those risks are orthopedic risks and overtraining risks of course. And, you know, quite honestly, some people don't see it this way but I see it as a risk of time, I mean -- Tim: For sure. Adam: You only have so much time on this Earth. I mean, like, I don't want to spend four hours a week of my time exercising if I don't have to. I'd much rather be with my family. Tim: Mhm [affirmative] and that's the part that's most attractive about this exercise, your exercise, the high-intensity slow motion strength training system as opposed to riding a bike for four hours a week. I mean, who has time to do that unless it's something that somebody really enjoys to do or they use it as a recreational activity. I do not have four hours a week to work out and I'm sure the majority of the people listening don't have four hours a week to work out especially when the benefits are equal [laughs] if not better. Adam: Well, that's the point. So, we have choices. So, we have choices. When someone says you don't believe in cardio, you don't think people should do cardio, I'm like, you know, we have a choice and I have mentioned scenic route before. I mean, some people like to take the scenic route. Again, it's a choice and most people I think want to just get it done, get it over with. And the people that want to take the scenic route, take the scenic route but I think a lot of people that take the scenic route, number one, don't realize it's just a scenic route, that there is even an express route. And number two, the people that take the scenic route, they don't know about the side effects of it and maybe they'd think twice about it if they knew what the side effects were. I think exercise programs don't have enough disclaimers with them. You know when you see a drug commercial on TV, they always have a disclaimer at the bottom. Tim: Yeah. [laughs] Adam: They read really fast and really small letters. Alright. Well I think, for the most part, that's the way the exercising industry kind of covers their butts but they don't really tell you truly what the risks are doing these types of activities and that's sad. Tim: So, in addition to the obvious benefit of becoming stronger, what are some of the other direct physiological benefits that we can enjoy as a result of this protocol? Adam: Well, there's a lot of anti-inflammatory responses and free radical absorption responses that occur when you push the muscles that deeply we're finding out. This is kind of new stuff. I mean, last five years or so. When you work out that intensely the muscles are starting to produce things that really have more profound effects and like you just mentioned, just getting stronger can affect our immune system. It could affect how we deal with free radicals. The fact that we're balancing the intensity with plenty of rest, allowing the body to do these things. So, you are actually enhancing your immune system as opposed to actually the opposite where your immune system is actually run down and you get more vulnerable to sickness because you're over trained. So, the balance there is very important. Yeah. I mean, the immune system, I think the immune responses, that's a huge thing because we always think about that's how we keep our body's, you know, to be able to fight disease and everything but you know something, I think even more direct and we talk about just strength training in general. We know strength training in general, you know, it, you can -- when you have a program, hypertrophy, increased muscle sizes is a benefit, burning fat is a benefit, cardiovascular endurance is a benefit and it's interesting. And Adam, I don't think no one describes it better than you do, about what the effect of intensity has on hypertrophy or fat burning for example versus a steady state stimulus. I mean, when you're pushing the body to that level of intensity, it sets off a cascade of things and basically all the systems -- it's a supply and demand thing. When you're producing -- so, intense exercise, that kind of demand and the muscles are growing and require constant demand, all our systems need to meet that demand. Osteoporosis, the bones have to get stronger when the muscles are stronger. The cardiovascular system has to become more efficient as your muscles become stronger. The integrity of your joints need to improve if your muscles around those joints are stronger. Your digestive system needs to keep up with the demands of more muscle and high, intense exercise. Temperature regulation is improved as a result of this. When noticing all kinds of benefits just because you're spending 20 minutes to push your energy systems to their max. Yeah and the other thing that I just want to make very clear is that how safely we achieve that intensity with this Power of 10 workout because, you know, you can get the intensity, CrossFit or those other things that people are doing, that's intensity, yes, but it's very injury prone. And by going very slowly it is really amazing when people try this for the first time. They don't believe it and then you get them on there and just by simply going very slowly with the right amount of weight in the perfect form, how deeply and how quickly they can achieve that muscle failure or that deep intensity. You know how you have to think of this is meditation with weights.     Hm [contemplative]. Mhm [affirmative]. Going to muscle failure is very similar to meditating. You have to focus on one thing and not -- and try to cancel out all the other distractions. And you have to accept the fact that there are going to be other distractions. In the occasion of reaching muscle failure the distractions are, you know, the big obvious one is the burn. The absolute discomfort that comes from going to muscle failures. You have to kind of ignore that burn and realize you have a very specific goal and that is to reach a certain level of muscle fatigue and you have to breath properly through this. You can't hold your breath. You can't do all the gyrations and histrionics associate -- those are distractions. So, what you're trying to do, just like meditation, is focus, as like meditation on the breath, here you're focusing on the movement on the objective muscle failure and as soon as a distraction comes in, what do you do? You note it and you bring yourself back and this is -- you never perfect it. I'm doing this workout for 18 years or more and you're never perfect at it. And when you think of it that way, I think all of the sudden, intensity is not so bad. So, Adam, let's say we have somebody listening in an area where InForm Fitness is not located and they're interested in doing this workout but they don't have the actual machines that you have there in your InForm Fitness facilities or gyms. Can this workout translate to free weights or Nautilus machines they could find at a gym where they might be located or maybe even just body weight exercises? Does it translate across the various platforms? Yes. Principles of lifting weights slowly, keeping it safe, crossing that threshold of intensity can be applied using almost anything. My father, I remember building stuff in the garage with my dad growing up and he had all hand tools. And I would say, you know, why don't you get one of those nice electric routers or hand sander, you know, like the electric sanders and things like that and he's like, a good craftsman never blames his tools. Hm [contemplative]. Point is my dad didn't have the money to buy this kind of stuff but he still didn't let that stop him from building some really cool stuff for the house. And that comment always stuck with me and to achieve muscle failure, to work out intensely according to muscle and joint function safely, you don't need to have our fancy retrofitted equipment that we spent lots and lots of money on [laughs] because if you're going to do this for as a business, a good craftsman will also tell you he'll use the best tools available if he had the opportunity. So, yes, you can absolutely do this with anything because you have to just reach intensity and you want to try and do it as safely as you can and you want to keep it as brief as possible. Tim: But if you are within the area or within driving distance of an InForm Fitness, it certainly would be to your advantage, clearly, to jump onboard, join InForm Nation and try this out for yourself. And if you would, remind our audience of the markets where they can find an InForm Fitness place. Adam: Sure. I mean, there's a reason why I spent all this time and money on this retrofitted equipment. You know, we're in New York City. We're on Long Island. We're in Burbank, California. We're in a couple places in Virginia, Boulder, Colorado and of course people in these areas are really enjoying the service of using equipment like this with a trainer that kind of has taught them the whole way how to go into that level of intensity and how to find that Zen master in each of us. But again, you know, lifting weights slowly or pushing your muscles to their ultimate threshold, exhaustion point, doing that safely, doesn't take much, doesn't take much. A set of wall squats, a push-up position, a plank. Doesn't take much to stimulate this type of change, now, there are all kinds of people, all kinds of orthopedic issues, motor skill issues, genetics, where having a trainer, of course, is a benefit. Tim: Mhm [affirmative]. Adam: But in theory, anyone can do this, with anything and I know the subject is equipment versus free weights or our equipment versus any other kind of equipment. Not too long ago I was interviewing a trainer who was thinking about becoming a trainer at InForm Fitness and I'm talking about the equipment and the special cams and the low friction and how -- and all the body mechanics and matching resistance curves of the machines with the strength curves of the human body. And I got into all this biomechanics and I'm thinking he's like eating all this stuff up, like, this is like unbelievable and in the end he was like, you know, I think this would be a little bit more varied, I'm kind of thinking I don't want to limit myself to just equipment like this. You know, I think free weights is important and all kinds of different exercises, you know, for a well-rounded workout should be applied. And I was like, this guy did not hear a single word I said for the last 12 weeks, honestly. He didn't get it. He says, you know, you're a little bit more machine -- you're like a machine based company and I'm thinking I don't know if I want, as a trainer, I want to limit myself to a machine based type of protocol. You know, I was like, oh boy. Either he didn't listen or I didn't do a good enough job in explaining what we're all about because his takeaway was we're a machine based company then there was some kind of miscommunication going on because I really, I mean, I have this beautiful pulldown machine that I personally don't use because I like to do chin-ups. You know, it -- but the pulldown machine is great and it should be used by a lot of people. It doesn't matter. It doesn't matter. And you have in your book too. In your book, there's a whole, like, the last, you know, part of the book is all exercises you can do at home, right? Of course. Yeah and for those that have stumbled across this episode and haven't had an opportunity to listen to some of the early episodes, the first few episodes of this podcast, the book is called Power of 10: The Once-a-week Slow Motion Fitness Revolution with Adam Zickerman. Of course,  you can pick this up at amazon.com and I would imagine there are some bookstores across the country that carry it as well too and you have these as each one of your facilities too. So, explain the difference Adam, between when women come in and they're told that they need to do weight bearing exercise in order, you know, to stave off osteoporosis. What's the difference between weight bearing exercise and weight lifting? Is there a difference and what is it? Yeah. I don't know what -- there's seems to be a lot of confusion because I don't think doctors are explaining to their patients clearly enough what they mean by weight bearing or even if they know what weight bearing is because a lot of doctors are a little paranoid to get and recommend their patients, especially if they have some kind of osteoporosis or some kind of orthopedic issues, I think they're a little nervous telling them to start doing a high-intensity program. So, what they do is just say weight bearing. I guess they can't get sued for just saying do weight bearing exercise. And weight bearing has become such a ubiquitous word if you will. It almost means anything as long as your active. Like a walking program by some is considered weight bearing exercise. Especially if that person doing the walking program has a big butt. [laughter] You're bearing your own weight. That's weight bearing. That's right. Well -- Yeah. Weight bearing is like Zumba. To me that's not what weight bearing is. That's not -- to me, weight bearing is high intensity exercise. Pushing the muscles to their max. That's what weight bearing exercise is to me. A walking program doesn't qualify. Jogging doesn't qualify. Lifting five pound dumbbells to music while you're riding a bike does not qualify. You have to go into the zone. You got to push yourself to your limits. Doesn't have to be long. Doesn't have to be unsafe. Doesn't have to be with fancy equipment but you got to do that and that's weight bearing exercise. So, Adam, are there opportunities for other professionals in this industry who have been listening to this podcast who really are starting to subscribe to this high-intensity slow motion strength training system, enjoying the science behind it and all that you and Mike and Sheila have to say, they might be able to get in contact with you about maybe getting certified to teach this in their area where an InForm Fitness is not located. Yes. As a matter of fact, I just got back from San Francisco with a group of six people for exactly that. There was an owner of a gym up there that wanted to get all their trainers exposed to this and certified in how to teach this exact type of training. So, I just did a 12-week course with them, Skype and lectures and then a workshop at the end for two days and then boom, they're off and running. So, you have a curriculum in place to go ahead and bring -- Yeah. The curriculum I've been working on for, like, the last five, six years. Mhm [affirmative]. Every time I give this course it gets better and better and better. And I just want to add from personal experience, it's one of the best things that I've ever done is to take that certification course from Adam. And I've also been through probably two or three different, probably three different groups of people that he has certified including some of our own trainers and if anything, you learn, you know, this whole new way of exercising which you can take with you for the rest of your life. And a lot of people imagine that are getting in touch with you like the folks in San Francisco, they already have a gym. They already have members. They already have a client base and they're just going to teach this new method, something that they haven't taught before.     Sheila: I was just going to say that we've actually had people call us up and say, you know, I know that we're not -- you know, there's not an InForm Fitness in my area but I read the book, I wanted to learn this. Can I just -- I'm going to fly in and can I do a little mini-workshop which is like a consultation or whatever. We'll take a couple hours with you and work with a trainer and show, you know, show them how to do this. And we've had several people, like, fly into Burbank Airport. And, I'm serious and I was like really. Do you really want to do this? And yeah, we've done it. So, that's always something. If you're kind of close but you're not really close, find a trainer that is certified in this and then just, you know, pay them to go through it with you. Tim: Yeah. That's a great idea. Or perhaps if you'd like to hire Adam directly to train you or your staff to offer this slow motion high-intensity training to your clients, just send Adam an email or a voice memo from your phone to podcast@informfitness.com. You can also leave us a voicemail by calling 888-983-5020, Ext. 3. That's 888-983-5020, Ext. 3. And to join InForm Nation for yourself to give this workout a try, just visit informfitness.com for phone numbers and locations nearest you. That puts the wraps on this episode. We are close to that 20-minute mark in the podcast which means if you began your slow motion high intensity workout when this podcast started, you'd be finished with your workout for the entire week. Join us next time as we learn more about the equipment necessary to perform the Power of 10 and we'll discuss age limits for this very unique and effective workout. How young is too young and how old is too old to begin? And please, don't forget to subscribe to this free podcast from whichever platform you might be listening from, iTunes, SoundCloud, Stitcher Radio, Acast and even YouTube. And please, rate the show and leave us a review. It only takes a couple of minutes and will ensure the continuation of this podcast. For Adam, Mike and Sheila, I'm Tim Edwards and we appreciate you listening to the InForm Fitness podcast, 20 minutes with Adam Zickerman and friends right here on the Inbound Podcasting Network.

Can a strength training workout really take the place of a typical cardiovascular conditioning program? Adam Zickerman, the founder of Inform Fitness and the author of the New York Times best-selling book: Power of 10, explains the difference between steady-state cardio workouts and the slow motion, high-intensity strength training workouts offered at Inform Fitness locations across the country. To find an Inform Fitness location nearest you visit www.InformFitness.com If you'd like to ask Adam, Mike or Sheila a question or have a comment regarding the Power of 10. Send us an email or record a voice memo on your phone and send it to podcast@informfitness.com.  Join Inform Nation and call the show with a comment or question.  The number is 888-983-5020, Ext. 3.  To purchase Adam's book, Power of 10: The Once-a-Week Slow Motion Fitness Revolution click this link to visit Amazon:  https://www.amazon.com/Power-Once-Week-Revolution-Harperresource/dp/006000889X/ref=sr_1_1?s=books&ie=UTF8&qid=1485469022&sr=1-1&keywords=the+power+of+10+book Ilf you would like to produce a podcast of your own just like The Inform Fitness Podcast, please email Tim Edwards at tim@InBoundPodcasting.com The transcription to this episode is below: 08 The Intro: Cardio Conundrum - Transcript You're listening to the InForm Fitness podcast, 20 minutes with New York Times, best-selling author, Adam Zickerman and friends. Brought to you by InForm Fitness, life-changing personal training with several locations across the US. Reboot your metabolism and experience the revolutionary Power of 10, the high intensity, slow motion, strength training system that's so effective, you'd get a week's worth of exercise in just one 20-minute session, which by no coincidence is about the length of this podcast. So, get ready InForm Nation, your 20 minutes of high-intensity strength training information begins in 3, 2, 1. InForm Nation, welcome in. Thanks again for joining us here on the InForm Fitness podcast, 20 minutes with Adam Zickerman and friends. I'm Tim Edwards with the Inbound Podcasting Network and the gang's all here once again. We have Sheila Melody with InForm Fitness from the Los Angeles area. Mike Rogers from New York City. And the founder of InForm Fitness, New York Times best-selling author of Power of 10: The Once-a-Week Slow Motion Fitness Revolution, Mr. Adam Zickerman. So, Adam, we introduced you as the New York Times best- selling author. Are you always introduced that way when you're at parties hanging out with your friends? [laughs] Actually, no. [laughs] You know, much like an Oscars' winner is always Academy Award Winning, Tom Hanks or Baseball Hall of Famer, Mickey Mantle, New York Times best-selling author, Adam Zickerman, has a nice ring to it. You know, it's been on the -- it was only on the best seller list for one week by the way. Don't diminish it. You don't need to throw that out there. [laughs] Hey, [crosstalk 01:41]. And by the way it was the publisher's list. So, in other words, the published -- what's published in the New York Times paper itself are the first ten. Fiction or nonfiction, ten of each. Mhm [affirmative]. I was number 15 which is the publisher's top 15 list which still makes me a New York Times best seller but I wasn't actually in the paper itself. You know what we need is like a top 15 list of how many ways Adam can de- emphasize his achievements.     [laughter] Yeah. He's so humble. [laughs] I would have that on my business cards. I've known Adam a long time and he is a people person but for some reason he likes to -- he doesn't want to be announced about anything. [Inaudible 02:26]. [laughs] Well, he is a New York Times bestseller and it's a fantastic book. It's the Power of 10: The Once-A-Week Slow Motion Fitness Revolution and we recommend you go out and pick it up. If you want. If you want. [laughter]. You must pick up the Power of 10 at amazon.com. [Crosstalk 02:41]. You can get it at the library. You don't have to buy it. [laughs] You're a horrible businessman, Adam. I'm surprised -- [laughter] Yeah. [Inaudible 02:50] library [inaudible 02:51]. No, it's true [inaudible 02:53]. People still go to the library? Okay. The library's actually [crosstalk 02:55]. I don't even know what the library is anymore. Amazon's my library. That's true. Starbucks or something. I don't know what's my library but it's not the library. It's not the physical location. Do you remember the Dewey Decimal System? Yes. Those cards that you'd have to pull out -- I do. And go -- well, you're not supposed to pull them out. You're supposed to write them down but I always cheated and snagged it [laughter] and walked around. Did you put them back? I'm not admitting that here on our podcast. There's so many people that don't even know that. [laughs] Yeah. Dewey Decimal System, right along with eight-tracks. Alright, we have a lot of info to cram into our 20 minutes together. So, let's get to it. This show will assist you in super charging your metabolism, increase your cardiovascular endurance and will make you leaner and stronger. Just ask James a proud member of InForm Nation. After doing this workout for the past two, two and a half years I've gone down from a 36-inch waist to a 32 and I've gained a lot of muscle, lost a lot of fat. I have a lot of energy. I'm able to keep up with my guys on job sites and basically have been able to increase my efficiency at work. And you'll notice he mentioned he went down in waist size with no cardio all through the Power of 10 workout at the Toluca Lake location. So, that's our topic today, is the cardio conundrum. I love that alliteration, the cardio conundrum. I had to look up conundrum, I got to be honest with you. I didn't know what a conundrum was but [laughs] I found that it means a confusing and difficult problem or a question. So, Adam, what is it about cardio that makes it so confusing? We think that the activity itself of a steady state cardio activity is actually going to either help us burn calories and lose weight which it doesn't and there's conundrum because people get frustrated when they do it and it doesn't really work all that well. Another conundrum with cardio is that we feel that that activity is the only way to actually affect and improve the heart and that gets confusing as well because everyone's told, well, if you want to improve your endurance and your oxygen uptake, you need to do cardio. And we have to make sure when we talk about cardio that we get all of our definitions straight. So, you know, Adam, one of the first things I noticed when I was first exposed to InForm Fitness and the high-intensity strength training workout with Sheila at the Toluca Lake location was when I toured the facility I didn't see any treadmills and I was a little taken aback when I realized that there is not a mainstream typical cardio portion of the workout. And honestly, I've been doing this for now about six months. I've loved the results and I love telling people about my results and my workout but I get asked 100% of the time, well how can that work if you're not doing any cardio? Adam: Well, my answer, and I have to admit it's a little snarky when I say this, but I say, well, this is cardio but just not in the conventional sense and I say, you see the way the heart gets stronger is by responding to demands. The higher the demand on the heart the better it's going to respond and it's going to improve for that demand. So, if the demand is low, the heart's not really going to adjust very much or it's not going to become more efficient. It has no need to. But when the demand is really high via high-intensity exercise, doing a leg press for example to muscle failure where the demands are huge the body is going to react to that and the heart's going to get stronger. Now, the heart doesn't differentiate between where the demand is coming from. It just knows demand. So, the demand is coming from a leg press or from a treadmill it doesn't differentiate. It has no idea what you're doing. So, when we look at studies, especially recent studies, that are actually able to show that there are improvements to the heart via high intense -- brief high-intensity exercise versus a long steady route. Now we're faced with a choice. There's no need now to spend five hours to improve the heart and the markers that show that the heart's been improved or endurance has been improved. When you can actually improve those same markers with much briefer but more intense exercise. And I'd rather choose that not only because it saves me time but it also saves me from injury because when you're doing a lot of so-called conventional cardio, we're talking hours a week versus minutes a week and when you're spending hours doing a repetitive motion that is where we start getting into problems of injury, of energy depletion, lethargy, lowered immune system, cortisol levels going up. So, we started getting into some messy territory when we start extending our workouts too long. It's a very fine balance. So, I'd much rather do a very brief, intense, make the demand high, have the heart respond equally. Mike: The conditioning happens when you actually work the muscles and, you know, our workout is the one that will prepare you to do any task that you need whether it's a sport, whether it's a simple task, everything seems to be better if you're building your muscles and our -- the Power of 10 is the way to do it safe and efficient. Sheila: Yeah. And I also think there's something to be said for, you know, the quality of the stimulus. You know, you're stimulating -- it's an intense demand and then you end your exercise at InForm Fitness -- the way we do it, when you end your exercise your heart may be beating a little bit like you just did a sprint but then what happens is when you walk out of there your heart has to continue working to go repair, you know, the muscles and what you just did. It stimulates that to continue on in a productive way. Tim: Would that fall under the third pillar with rest and recovery where your heart is still working as your body is recovering from that high-intensity strength training? Sheila: I feel so. I feel that it's -- that's what we're doing is stimulating that. So, that then when you let your body fully recover and you let your heart get to work and deliver the nutrients all over the body and help to replace the energy that was just used and help to heal, then you come back and it's a way more efficient and productive way to build your muscle and to simulate those systems in your body. Mike: Cardiovascular conditioning as we understand it, as the people outside the world of science, who are trying to exercise and become healthier, as I understand it they do cardio because they, A, think it's the way to lose fat and, B, it's the way because their doctor said, oh, I have to make sure my heart is healthy. Those methods have always been, oh, I should run you know, jog on a treadmill, three times a week for 20 minutes and/or bike for half an hour or do the elliptical if my knees are bad because I have to make sure all those things are going on. And I'm just following my doctor's orders because he says I need to have a very healthy heart. And -- Adam: And that would work if you had the time and your body didn't give out for that amount of time every single week for the rest of your life. That could work. And how do we know it works? Scientists look at certain markers of improvement and some of these markers for example are oxygen consumption. If your oxygen consumption has improved, the cardio is working. And aerobic enzymes are improved, that is scientific evidence that your endurance is improving. Now, this is the interesting part about it. Compliance is a big problem. You have doctors telling people to do cardio all the time. You have people being told to go walking and then the walking programs all the time. Compliance is a big issue. People don't have the time. They don't want to do it. They get frustrated. They get hurt. Well, the good news is with these markers of health and endurance can improve with much less time if the intensity is improved and increased. Several studies coming out of McMaster University in Canada that have actually had two groups, one doing steady state exercise and then one group doing high intense exercise similar to what we do except on bikes but they're like interval training. Much less time spent on the bike compared to how much time the other group spent doing steady state cardio on a bike. And they measured the O2 max which is the oxygen consumption. They measured some of these enzymes. After the study was completed, the amount of exercise that the high-intensity group did was tenfold less time. Eight minutes a week of exercise versus like six hours a week for the cardio group. Then they measured the improvements in these markers. This is the fascinating thing. The markers improved equally for both and to me and to a lot of people, what does that say. That says that it's not how often you work out or it's not the tool in which you work out on that creates these changes, it's the demand. It's the intensity of these changes. What that means is the real winner, the real thing we should be going for in exercise is not how long or how often or how high we get our heart rate but how intense is the exercise and how safe it is. We've talked about that. This intensity turns out to improve these markers that the cardio, the aerobics camp has always been hanging their hat on for saying hey the reason you should do this cardio is because it improves oxygen consumption this much. And if you do cardio it's going to improve these enzymes which proves that you're building endurance. That's why you should do all this cardio. Hey, guess what guys, we improve those markers equally by doing like six minutes a week of exercise. So, now what's your reason for doing all that cardio? If you could improve all those markers by just doing six minutes a week versus your whatever, what six hours a week. Is it really the treadmill that's doing this? Is it really the heartrate that's been up for an hour a day every single day that's really improving these things? No. What's happening when you see those improvements from doing cardio is that eventually there's a lot of demand doing six hours of exercise a day. Of course your body's going to eventually respond to that but that's the scenic route. Who has time for the scenic route most times? Right? I want to improve those markers. I don't have time for that. I'm going to do one really brief, intense workout and then live my life. And those markers, my heart, my endurance will improve just as much and these studies are starting to be repeated by other places. So, there's not just one one-off study that McMaster did. Other places are starting to do similar studies like this and very similar findings are presenting themselves. Mike: And some people they enjoy taking the scenic route but I think they need to also understand that there are costs taking the scenic route a lot more that they need to be concerned about. And there's an alternative. And what the Power of 10 does is present that alternative. Tim: And that alternative is an express route to get it done quickly, safely, with the same if not better results.     Adam: The scenic route is not just the scenic route. I know people like to take the scenic route but the scenic route is also fraught with potholes and dirt roads and things that can get you kind of stuck. So, as much as we like to romanticize about the scenic route, you know, unless you have a four-wheel drive you might not make it. My point is really that there are costs taking the scenic route. It's not all you know fun and games. Alright, when you're working out that much it's inevitable that you eventually get hurt. So, yes, like Mike said, people like taking the scenic route and we don't like discouraging people from doing what they like and if you like doing cardio because it's a stress reliever or it's just in your DNA to just be active and do that, okay, so be it. Just understand the risks involved with that and that they're not necessary for health improvement. Period. Tim: Alright guys, we're getting close to that 20-minute mark and we still have a few more elements to cover here in this episode. So, Adam, like I mentioned at the beginning of this episode, the cardio conundrum, it's going to bleed over into other episodes because there is so much content to cover. What can we look forward to in the next episode as we continue? Adam: Well, the other confusing aspect of cardio, besides the fact that we all think it is the only way to strengthen our hearts is that cardio is the only way to lose weight or if you want to lose body fat, you have to do cardio and that's what we're going to talk about next. Do you need to do cardio to lose weight? Tim: Alright. So, that's coming up in our next episode but on the way here still in this episode we're going to hear from another InForm Nation member who works out at InForm Fitness in the Los Angeles area with Sheila. She's a retired pediatrician and actually one of the stars of the Hallmark Channel. Plus, we received our first question via voice memo for Fitness Fact or Fiction. It's from Linda with a question that has to do with alcohol and exercise. Interesting combo. That's coming up in a mere 60 seconds. Right here on the InForm Fitness podcast. Well, this certainly is an episode of firsts as this podcast continues to grow in popularity. We welcome in our first sponsor to the InForm Fitness podcast. It's Thrive Market. Now, I want to remind you that one of the three pillars necessary to maximize your results with the Power of 10 is nutrition. Especially if you're looking to super charge your metabolism, burn fat and build muscle which is the point of this podcast. At the time of this recording I've been working out at the Toluca Lake InForm Fitness location for about five months and in that time I've already lost a couple of inches off my waistline and I'm getting stronger every single week.     But I've done more than just my once a week workout. I've been pretty mindful of what I've been eating and where I've been buying my food. Of course you can get everything on that list at your grocery store but I found everything I need to maximize my results at thrivemarket.com. At Thrive Market you'll find wholesome products that are InForm Fitness friendly at wholesale prices. If you're into the paleo diet or perhaps you're leaning towards being gluten free or even exploring a vegan lifestyle, you'll find everything you're looking for at thrivemarket.com. In addition to simplifying the buying process it's much more affordable than the grocery store and they deliver your items right to your door. And with all orders over $49 you get shipping absolutely free. Try it for yourself. Visit thrivemarket.com. Register for free. Start your 30-day free trial and if you're happy with their service and their products you can join the community. It's just $59.95 and most customers save that amount in their first order and then you can continue to save a bunch of money and grow healthy in the process. As a matter of fact, I'm going to save you some dough right off your first order. Simply email me directly at tim@inboundpodcast.com and I'll send you a code that will shave 15% off your first order. Thrive Market is on a mission to make healthy living easy and affordable for everyone. Alright. Jumping back into the program let's hear from InForm Fitness member, JJ Levinstein who also happens to be the medical expert on the show, Home and Family on the Hallmark Channel. JJ: Hi, I'm JJ Levinstein. I'm a retired pediatrician and I took care of kids for 30 years so I probably lifted several tons of children every single week. As a result of that I didn't really take good care of myself. I took great care of them but my average diet was a Diet Coke and red licorice for lunch and zero exercise. So, when I retired a few years ago I had an epiphany. I literally said to myself, “If I want to live and enjoy my retirement in a good way, I've got to start taking care of myself.” So, I found this place. First of all, I left so many dollars at so many gyms and so many paid training hours that I never took advantage of because I didn't like the environment of gyms. Gyms are for younger people and folks who didn't really look like me or want the same things in life that I did. So, I found that it just was a really noxious experience for me. I live four blocks away. So, the fact that I can just literally get up, walk over here in whatever I'm wearing during the day, have my little workout in a half an hour, not really sweat. I swear but I don't sweat. [laughs] I can actually move on with my day and it's not a big intrusion. There's not a whole big social scene. It's not expensive for what you get and the amount of bang for your buck it has really been worth it for me.     And for me as someone who's hitting 60 next year, I think myself and all my peers we live in fear of stepping off a curb and breaking our hip. Did my homework, found out about this particular mode of exercise, was intrigued with it and here I landed 18 months ago. What's really great about this is that it's real people training other real people. There's just no bravado. It's a lot of fun. It's sincere. It's empathic and it's effective. That's JJ Levinstein. I like how she said she doesn't sweat but she swears from time to time. [laughs] And I'm a little guilty of that as well. I was raised on George Carlin so I can connect with that. She also said a lot of funny things about lifting several tons of children over the years. Yeah. And she ended with something that always rings with me and we've pointed this out before. Once again, when she's talking about the broken hip stuff and how she can do this workout and not break a hip and not hurt herself. Again, it came down to the safety aspect of this. The intuition that doing it this way is going to allow her to have her cake and eat it too. That she can finally get stronger the right way and not get hurt in the process. Once again, what I feel is the mission of exercise is to make yourself as strong as possible and reap all the benefits of that while at the same time not undermining your health. Well, again, that comment that we heard just a few moments ago, from JJ Levinstein is from a series of videos that my company has produced for InForm Fitness which you can see for yourself at informfitness.com. Sheila, I noticed that as we were filming I had a chance to meet some of the clients there in Toluca Lake and a good share of them seem to have their own, IMDb page. Well, yeah. We have a lot of people who are in "the industry." Mhm [affirmative]. But overall I would say that all of our clients are basically just very smart people. They are very busy people. They are very successful people. They find us and they get it and they don't have time to waste their time doing things that aren't working and those are the people that we -- and the same in New York and I'm sure the same in all of our other locations. Yeah. I'm sure there's no shortage of -- Same thing. Smart people. Of smart people and celebrities over there in your location in Manhattan, right guys? Yeah. Well, you know, over the years we've had our share of those A-listers coming in here, you know. We don't really like talking about it. One celeb who I know wouldn't mind because she's talked about our workout and her workout in the past is Gretchen Ruben, the author of The Happiness Project and also of the podcast of -- what's the -- Happier. Happier. Mhm [affirmative]. Happier podcast. She wasn't a celebrity when she started working out here but she sure is now. [Crosstalk 22:17] Absolutely. Well, we'd love to have Gretchen on the program. So, we'll have to see. And I train her sister Liz and who just completed her 100th workout last week. Oh, congratulations. Mike trains Gretchen actually and the whole family as a matter of fact. I train Gretchen, her husband, their daughter, her in-laws. They're whole family. Her daughter has her own podcast too. Well, we'll put the links to their podcasts in our show notes as well too. So, our audience can go ahead and check out their podcast. And plant that seed in Gretchen's mind. See if she'd like to join us sometime on the InForm Fitness podcast. Alright. Now, time now for Fitness Fact or Fiction. If you have a question for Adam or a member of the crew here regarding fitness, you can type out an email to podcast@informfitness.com or better yet use your phone to record a voice memo and email it to the same address. That way you can hear yourself right here on the InForm Fitness podcast just like Linda will. Hi, Adam. This is Linda calling. I work out at the InForm Fitness studio in Toluca Lake and I have a question for you. My husband brought me a newspaper article that says having a glass of wine is just as good as working out for an hour in the gym and we're winos. We love our wine but I'm really trying to get my husband to come in and work out. What do I tell him? Help! Help! Help! I wish it was that easy. And I wish I can rely on these studies that they're talking about. He can't. Most of -- Are you sure about that, Adam? [laughter] Yeah, I'm sure. I saw you looking at to dispute that. Well, I looked up -- I don't know. I don't know if -- I don't know red wine. I don't know good wine Yeah. [laughs] Obviously. It's a scam. [laughs] Yeah. [laughs] Well -- It's like, you know, really, a glass of wine. Adam, are you really going to continue talking about it? [laughs] So, remember, it's Fitness Fact or Fiction. I think this lands under the fiction umbrella. I'm calling fiction on that one. [laughs] Well, you know, I looked it up on -- I'm looking at Adam and I see friction right now. Yes. [laughs] Look at -- his face is turning as red as the wine. Yeah. And I see affliction. [laughs] Have some wine. And very little diction.     Adam could use a glass of wine today. [Crosstalk 24:22]. Well, I found the article on Brightside. Brightside's a website and the article that I think she might be alluding to after a search from receiving her voice memo says, “A new study says a glass of red wine is the equivalent to an hour in the gym.” However, in the article they don't list where the research has come from. Just conducted, possibly, somewhere in Canada. So, no -- [Inaudible 24:48] talking about this all over the news and all over -- like it was on a recent John Oliver show and in his piece he was talking about all these "studies" and if you just start an article with a new study, a new study, a new study says and nobody really looks into the science of this study. They just go by that headline and then it goes viral over the internet. Hey, I can just drink a glass of red wine and I'm just doing the same thing as you're doing, you know. So, I'm calling fitness fiction on that one. [laughs] Fiction. I think it's across the board, fiction, fiction, fiction, unanimous. Sorry Linda but I don't think that's going to work. You got to find other ways to get your husband into the gym and pull that glass of wine out of his hand. Get him a gift certificate. We got gift certificates here. Just buy it, say, “I spent the money. Get in there.” [laughs] So, you're committed now. Alright. So, again, if you'd like to ask Adam a question on fitness fact or fiction, you can send a voice memo or just type out an email to podcast@informfitness.com. Or you can do it the old fashioned way and give us a call at 888-983-5020, Ext. 3. 888-983-5020, Ext. 3 and you can leave your comment question or even a suggestion. And while you're on your phone, why don't you scroll over to the podcast icon, find our show in the search and subscribe. It's very easy. It takes just a few swipes and clicks and of course it is absolutely free. This is vital to the success of this show and we would greatly appreciate your feedback with a review right here in iTunes. Alright. We have surpassed the 20-minute mark which means that if you started your high intensity workout when we began this podcast you would be wrapping it up right about now just like we are. We are going to continue our conversation regarding cardio and fat loss in next week's episode. Then in a couple of weeks we have a very special treat for you. We will be speaking with an amazing woman who in the past two years has lost, get this, 118 pounds by participating in the Power of 10 workout. She also plays a mean bass and has one hell of a voice.     We'll introduce you to her and sample some of her music right here on the InForm Fitness podcast. To learn more about slow motion high intensity weight training and to join InForm Nation by trying it for yourself, visit informfitness.com for locations nearest you. If you don't have a location nearby, pick up Adam's book, Power of 10: The Once-A-Week Slow Motion Fitness Revolution and we'll have a link for it right here in the show notes. For Adam, Mike and Sheila, I'm Tim Edwards with the Inbound Podcasting Network. Thanks for listening.  

What exactly is high-intensity training?  Is high-intensity training safe? In this episode we'll hear from a longtime Inform Fitness client, who is 72 years old,  describe the intensity of his slow motion strength training at Inform Fitness in Toluca Lake, California.  Adam continues his explanation of muscle failure in high-intensity training and the value of having a personal trainer guide you through your 20-minute workout. ___________________ If you'd like to ask Adam, Mike or Sheila a question or have a comment regarding the Power of 10. Send us an email or record a voice memo on your phone and send it to podcast@informfitness.com.  Join Inform Nation and call the show with a comment or question.  The number is 888-983-5020, Ext. 3.  To purchase Adam's book, Power of 10: The Once-a-Week Slow Motion Fitness Revolution click this link to visit Amazon:  https://www.amazon.com/Power-Once-Week-Revolution-Harperresource/dp/006000889X/ref=sr_1_1?s=books&ie=UTF8&qid=1485469022&sr=1-1&keywords=the+power+of+10+book Ilf you would like to produce a podcast of your own just like The Inform Fitness Podcast, please email Tim Edwards at tim@InBoundPodcasting.com The transcription to this episode is below: 04 Intensity Defined - Transcript Intro: You're listening to the InForm Fitness podcast, 20 minutes with New York Times, best-selling author, Adam Zickerman and friends. Brought to you by InForm Fitness, life-changing personal training with several locations across the US. Reboot your metabolism and experience the revolutionary Power of 10, the high intensity, slow motion, strength training system that's so effective, you'd get a week's worth of exercise in just one 20-minute session, which by no coincidence is about the length of this podcast. So, get ready InForm Nation, your 20 minutes of high-intensity strength training information begins in 3, 2, 1. You know, I like the philosophy of the program of taking each one of the muscle groups to meltdown [laughs]. Surely what it is and you know there's a certain amount of emotion that goes along with these meltdowns. So, you kind of have to be willing to get into that thing where, okay, the sabre tooth tiger's got me and it's going to bite off my head and it's -- but it's a slow bite and you just got to be willing to stay there [laughs]. You know, I mean, anybody can do half an hour a week. Anybody can do a half hour a week of a sabretooth tiger biting down on your head. If that doesn't define intensity, I don't know what does. That was Keith from the Toluca Lake InForm Fitness location. He's one of the clients. He's been coming for quite some time, I believe. Is that right, Sheila? Yeah. He's been coming for probably a year and a half now, I would say. And Keith is how old? Keith is almost 72 years old. And he has been doing this for quite some time and that's how he describes high intensity strength training and great selling point for InForm Fitness and that's exactly what we're doing here today. Welcome to episode four of the InForm Fitness podcast. My name is Tim Edwards and of course joining us again is Sheila Melody from the Toluca Lake location. We have Mike Rogers from New York City and across the hall from him, the founder of InForm Fitness and the author of Power of 10: The Once-a-Week Slow Motion Fitness Revolution, Adam Zickerman. This episode, intensity, could probably turn itself into two, three, maybe even four episodes because this is kind of the foundation of what you put together with InForm Fitness, Adam. Yes, and that description of a sabretooth tiger biting down on his head slowly -- I'm almost cringing thinking about what people who've never heard about this work out and they come across this podcast and if they listen to this they'd be like, “Screw that.”     Well, it's a slow bite, Adam. [laughter] It's a slow bite but you know what, you got to listen to what he said. Yeah. Anybody can do anything for 20 minutes and the last episode that we had, The Importance of Muscle, is the result of what happens when you're able to just do something for 20 short minutes a week which is also the length of our podcast as well. So, just to kind of give you an idea of how little of an investment it is for some long-term bigtime gains. So, yes, we don't want to scare anyone away with the sabretooth tiger comment but here's a 72-year-old man talking about something he's able to endure 20 minutes a week and I think that's just a fantastic testimonial, maybe not the most accurate description. [laughs] No, no, no. I don't want to -- listen, I was smiling and smirking and kind of cringing at the same time. I mean, I understand why he's saying it and the fact that you just pointed out that he's 75 and doing it should say it all that -- It does. You know, if he's 75 and enduring this kind of intensity, it should give you -- Well, let's not give him that much credit. He's 72 but -- [laughs] [Crosstalk 03:53]. But close enough. [laughs] 72 years young [crosstalk 03:57]. He's an intense guy too. He is. Now, you know, this is such an incredible topic because what I'd want people to get from this episode today, is understanding that, as important as intensity is for exercise, it doesn't mean danger. Doesn't mean I can't do that because I'm out of shape or I'm not that strong right now. I can't work out that hard or I'm not young enough to work out that hard because that's not where the danger lies. It's not intensity that causes the dangers of exercise. It's intensity coupled with high force crazy movements, ballistic movements, high repetitions. It's this force associated with that intensity. So, we don't realize that you can have a very intense experience weightlifting and have it be of the utmost safety at the same time which is the real profound thing about this. I think we talked about this on the first episode, about the safety and intensity. Mhm [affirmative]. So, the thing about intensity is you can get there. I mean you have to get there and if you can get there in confidence that you're not going to get hurt, like our friend Keith just mentioned. Mhm [affirmative]. At 72 years old being able to work out that hard and not worry about hurting himself, that's the beauty in this. That is the true beauty in this. Things that are generally worthwhile often times are not easy and that goes with everything I think we do in our lives and I think it's just, you know, if you want to do something that's worthwhile that's only 20 minutes once or twice a week, I mean, the bang for your buck, this really, really hits hard there. I mean, and we hear all sorts of different scenarios. Like he's mentioned being bit by a sabretooth tiger. The most common one I think I hear especially for women is childbirth and things like that. [laughs] you know something and it's not and they go all over the place. Another really attractive description. Yeah. [laughing] Definitely. People are going to be lining up. Sign me up. Yeah. [laughs] Well, let me just say, you know, as a, you know, as someone who never really went that intense before I started doing this workout and when I was opening InForm Fitness in LA here and our trainer -- I brought our trainer, Ann Kirkland on and she's amazing and we were doing each other's workouts and there was one moment that I'll always remember because it was doing the leg press and the leg press does get scary. Like what Adam says, we don't want them to think that intensity means danger but in your mind it is a little scary when you're lifting the heavy weight and you're feeling in your body that you can't go on but I remember I was getting a little scared, you know, because I was going up towards 200 pounds at that point and Ann said, don't worry nothing bad is going to happen. And that just all of the sudden, that's was like an ‘aha' moment for me because we go so slow, we're watching you the whole time and nothing bad is going to happen. I'm not going to die. I'm not -- the worst thing that's going to happen is I will not be able to push that weight any longer. I will not be able to hold it. The worst thing that would happen is that I suddenly, you know, just stop doing it and drop the weight a little bit. That is the worst and that's what you have to kind of have to work through in your head is just this -- to me it's a very great mental conditioning, you know so. Tim: And that's the value of having a trainer like the three of you and the rest of the staff you have at all the InForm Fitness locations is the fact that there's a trainer with you one on one for that 20-ish minutes or so. And then the part that got a little scary for me like you Sheila was my very first time through the workout is when you hit that point of failure where you can't move that weight anymore, well our natural response is just a boom let it down but as Adam has said, that's where the magic happens. And so then you say, “Alright you're at that failure point, 10, 9, 8,” and you're counting down to one and we're holding it and we're sitting there struggling. That's the pinpoint of the intensity that it doesn't necessarily hurt, there's that burn. It's intense and you want to beat it. You want to be able to hold it as long as you can and then you let it down and there's that amazing release. That to me is the intensity and as Adam, you said in previous episodes, that is where the magic happens. Adam: It is and, you know, again we talk about failure too. The word failure, muscle failure and that scares a lot of people. If you're not careful to define what failure is and that failure is a good thing, people can feel, “Oh, I suck at this,” or, “I'm too weak. I can't do this,” and working out to that level of intensity and muscle failure will do that to you. So, you have to educate. You have to understand that there's a totally different mindset, totally different objective to what we're trying to achieve when we do a set of exercise here. We're lifting weights slowly because it's safer. We're going to safely lift this weight until our muscle has nothing left and that can be a scary proposition. There's a natural survival instinct that I want to kick in, this fight or flight thing but we're smart people. Right? And we're human beings and we have thinking capabilities. So, we're going to overcome that fear. We're going to overcome that temptation to panic and we're going to stay in the pocket and we're going to push that level of intensity where we can't lift the weight anymore and push a little bit beyond that and endure that burn, embrace that burn if you will and then just expire and then like you said Tim, that's where the magic happens but it's also where the exhilaration comes in. You actually get it that you focused on it and the whole experience is only a minute in a half and really it's the last 20 seconds or so that will be uncomfortable part. So, it's 20 seconds of what I like to just call, severe discomfort. That's right. That's really all it is. Severe discomfort. And when Ann said, “Well, what's going to happen?” Because as soon as you stop, the severe discomfort goes away immediately. Yup. It goes beyond just goes away. It's almost exhilarating. [laughs] Exactly. It really is. Yeah. There's seven times a workout where I'm like, “Oh, that feels really good for that to stop.” So glad you're done. [laughs] [laughs] Yeah but -- You know, I think the word sometimes -- you know, like Adam is a very, very direct and I appreciate that and the truth is I actually am attracted to that term ‘muscle failure.' However, over the years I have noticed a lot of people, they don't connect to it and it's something I think we do have to work on with some people. They just won't stick around and sometimes the concept, especially with type A people, the word failure does not sink in quickly. Even if they love a good challenge. I mean, I play around with the terminology. I almost always go back to muscle failure also but -- That's a big hurdle to overcome when I was first exercising with Sheila and she was training me through this, I didn't like the failure. I was like, “Oh, I failed.” Right, you know -- Right. But after a while, once you learn to manage that and understand it as failure, that is the goal. It's the only option and then we're able -- Right. Yeah. Well, that's how I like to approach it. I call it what it is and I say, “But that's okay because failure can have different meanings.” That you can have personal failure, we're not talking about that kind of failure. We're talking about different types of failure. The threshold. Kind of like the word ‘shalom' in Hebrew. It can mean goodbye and hello. You know and the thing is failure can mean several things also. Alright. So, we're smart intellectual people. We're all big boys and girls here. Alright. We're using the word failure in a different way. Alright, get over it. Stop being so touchy feely sensitive, you know. You know a lot of people will say, “Well, I'm not really in great shape. I haven't worked out in like six years.” I mean, I'm very careful -- we all are very careful explaining when you start this workout we're going to kind of build you up to that. We're not treating you like an advanced client from day one. We're going to teach you what muscle failure feels like. We might not even go to muscle failure the first couple of workouts. We might get close to it. We'll bring you up, we'll bring you into it. Then I always like to say to people, we're not going to go anywhere where you're not willing to go yourself. I'm not going to make you do anything. You're going to feel confident enough to do this the right way. You will go to muscle failure and confidently go to muscle failure. Not because I'm imploring you but because you feel safe doing so. Well, what you just said supported what I was about to say and I'll just follow up with this. I really struggled with understanding A, what failure was until after a full week of going through all the exercises, understanding I can't move that weight anymore. Then dealing with the fact that oh, well I failed. I wanted to go more. I believe it takes a couple of weeks at least for me it took a few weeks to my brain around what failure was and my trainer Sheila helped me get there to understand that. And then the beautiful thing about reaching that failure, that threshold, that limit, is understanding those limits later were pushed just a week or two later when you go up weight in maybe two to four to five pounds up on the amount of weight that we're pushing, lifting or pulling. When we passed that threshold that helped me understand it and that's the goal and it's wonderful to push yourself to the limit because otherwise, you don't know how far you can go. You're not going to see any strength and I have seen incredible gains over the last four months. You know Adam talked about educating and talking to people and giving credit to our clients and he's absolutely right about that because you know when you -- like failure if we look at in exercise or all aspects of our lives, like when we look back on times we've failed we've always grown from those types of things in everything. They're always -- when we look back it's always a very positive aspect of our life and we've -- I've conveyed that to clients and reminded them about, “Hey, what about the time when you lost that job but you got a better one later?” Or this thing happened but then the next thing came as a result of that. I read something that my brother wrote years ago and he said something like, I trust my failures much more than I trust my successes because they happen much more often, you know. And I think as a result of just life experience and I think that's what -- like, literally, most things that are worthwhile are difficult. They are challenging. They're -- and this workout is a part of that. This is not a recreational fun activity. I mean, it can be because the trainers are all fun and we have a wonderful environment but when most people come to do is to work out safely and efficiently so they can get back to their life, their work or whatever. And, hey, well, that's my take on failure. I think it's a good thing and we should be looking at it in a very positive light as we educate the clients. So, Tim, you talked about your relationship with failure and how you kind of learned to embrace it and it took you several workouts and several weeks to kind of understand where we were going with this and where you should be going with it. And it made me think about any process whether it be a language, guitar, martial arts. The thing about -- martial arts is a good example because you get your black belt but you're not done learning. Black belt, you're considered fairly proficient at that particular martial art but you've got different degrees of black belt. So, there is no ends in this process. I'm doing it 18 years this way and I am still learning about myself and I'm still finding out things about myself and it's interesting because it's a simple thing going to muscle failure in a way it's a simple, you know, just go until you can't go anymore. I mean it doesn't get simpler than that. I mean there's no degrees of muscle failure. Either you go until your muscles don't have anything left. Done. So in one sense, muscle failure is very simply just go until you can't go anymore, where your muscle just fails. At that point you can't lift the weight anymore and there's no degrees of failure. You didn't almost fail. You either failed or you didn't. It's like being almost pregnant. There's no such thing. So, it's very simple in one hand but then it gets kind of sophisticated on the other hand where there are nuances to going to muscle failure, your breathing, the way you approaching it mentally. It's kind of like meditation in a way. The idea of meditation is very simple, just focusing on your breath and staying focused on your breath. Very simple premise but you never perfect it. Even the gurus of meditation never perfect that. I think a lot of it is reading your client and their attitude towards a challenge and some people are very excited to about this 90 second challenge ahead of them. Some people have a mediocre attitude towards it and some people have a very poor attitude towards it and among other -- even if you have poor attitude towards it a lot of them are here because they know that what they're doing is very, very good for them still you know. And I think we have to work with that and that's where we set the level of intensity. So, we don't -- so they can continue doing it and they can get the stimulus that is necessary. It's a little bit of an art form from the trainer's point of view. Adam's right though, inevitably the goal is to get to the point where you just can't go anymore and as you evolve as a client or in just doing the technique on your own or with a trainer you get better at it. At tolerating what is an unpleasant feeling, what's a lot of discomfort which people sometimes use the word pain dare I say, but it's like it's just a hard activity. It's a hard stimulus but the good thing is it's over quickly. It's a worthwhile stimulus. It's very challenging but it's over fast. And then the other thing about that too is they might be a little afraid to go to that level of intensity. We do have to guide them through it and it takes a few weeks for you to really kind of mentally get into it but you will leave that first session feeling something and that is what, “Wow. Oh my gosh. I'm going to go back and try a little harder next time.” You know and then they get to know themselves better that they can handle more than what they thought they could. And after six to twelve sessions you start to notice and feel and see benefits like the changes in your body and people feel it. So, it's all very worthwhile.     Adam: When I give a consultation I'm not trying to push them as hard as they ever worked out in their life before. I'm not trying to prove to them how tough I am as a trainer. I'm not trying to get them to prove to me how tough they are. What I'm trying to do the first workout is to get their attention if you will. Like, “Wow. I can't believe how my legs feel after just two minutes of doing it.” When they say how amazing it is after their first workout and I know they didn't go into muscle failure and I know they have a lot of experiencing to do. I always say to them, I'm glad you just said that to me. If you think this is crazy cool now, I'm going to ask you how you feel about it in six to twelve weeks and you're going to look back on today's workout as like, “Wow. I thought I was doing it back then. Now, I see I'm doing it.” You know, so, you're going to look back on today's first workout with fond memories if you will because it's never going to be so easy ever again. Tim: Well, there's definitely something special about that first workout. It is an eye-opening experience and a first step towards rebooting your metabolism, burning fat and building muscle. Thanks team. Alright, here's our music composed and performed by our very own Mike Rogers, the GM at the InForm Fitness location in New York City. That music means that we're close to that 20-minute mark in the podcast. So, if you began your slow motion high intensity workout at the start of this podcast, you'd be finished by now for the entire week. If you'd like to ask our InForm Fitness experts a question or have comment regarding the Power of 10, it's very simple, just shoot us an email or record a voice memo on your phone and send it to podcast@informfitness.com. You can also leave us a voicemail by calling 888-983-5020, Ext. 3. That's 888-983-5020, Ext. 3. All feedback is welcome. Chances are strong that you'll end up right here on the show. And if you're learning from the show and enjoying it the best way to support it and ensure that we continue producing additional episodes is to subscribe to the podcast and please rate the show and leave us a review right here in iTunes, SoundCloud, Stitcher Radio, Acast, YouTube or wherever you might be listening. And to join us here at InForm Nation and to give this work out a try for yourself just visit informfitness.com for phone numbers and locations nearest you. Please tell them you heard about the Power of 10 from the podcast. Don't forget to join us in our next episode as we continue the series on intensity. We'll provide you with a very descriptive and detailed definition of a high-intensity workout from Ken Hutchins, one of the pioneers of this protocol. We'll also discuss how this type of workout will enhance your performance in whatever activity it is you enjoy. I'm Tim Edwards. For Adam, Mike and Sheila, thanks for joining us on the InForm Fitness podcast, 20 minutes with Adam Zickerman and friends right here on the Inbound Podcasting Network.    

This episode Adam discusses the importance of building muscle beyond just looking good at the beach or in a cocktail dress.  You will learn about of the profound effects building muscles safely has on all the organs of your body. Some questions answered in this episode are: Will I become more “toned” working out with low weights and high reps? What is muscle failure and is it necessary to build muscles safely.  What is the dose-response relationship and how does it apply to building muscle? If you'd like to ask Adam, Mike or Sheila a question or have a comment regarding the Power of 10. Send us an email or record a voice memo on your phone and send it to podcast@informfitness.com.  Join Inform Nation and call the show with a comment or question.  The number is 888-983-5020, Ext. 3.  To purchase Adam's book, Power of 10: The Once-a-Week Slow Motion Fitness Revolution click this link to visit Amazon:  https://www.amazon.com/Power-Once-Week-Revolution-Harperresource/dp/006000889X/ref=sr_1_1?s=books&ie=UTF8&qid=1485469022&sr=1-1&keywords=the+power+of+10+book Ilf you would like to produce a podcast of your own just like The Inform Fitness Podcast, please email Tim Edwards at tim@InBoundPodcasting.com The transcription to this episode is below: 03 The Importance of Muscle - Transcript Intro: You're listening to the InForm Fitness podcast, 20 minutes with New York Times, best-selling author, Adam Zickerman and friends. Brought to you by InForm Fitness, life-changing personal training with several locations across the US. Reboot your metabolism and experience the revolutionary Power of 10, the high intensity, slow motion, strength training system that's so effective, you'd get a week's worth of exercise in just one 20-minute session, which by no coincidence is about the length of this podcast. So, get ready InForm Nation, your 20 minutes of high-intensity strength training information begins in 3, 2, 1. Tim: Alright. Welcome back to the InForm Fitness podcast with Adam Zickerman. My name's Tim and we are at episode three, The Importance of Muscle. We'll get down to that in just a minute but listen to that music in the background. Just kind of get that -- it's got a good groove to it. Don't you think guys? Adam: Mhm [affirmative]. Tim: Yeah? Mike: I sure as hell think so. Tim: [laughter] And of course was Mike Rogers, GM of InForm Fitness in New York City, who wrote and performed our theme music. What's the name of that song, Mike? Mike: That song is called, “Allergic To The Medication.” I actually co-wrote that with my partner, Brian Lord, who currently lives in Portland, Oregon and hence the demise of the Hypertonics, that was our band. Tim: [laughs] Mike: But, you know, every once in a while, we pop out and we have a show every once, you know, to bring back the love but yeah, that was one of our favorite songs. Tim: Well, we're going to put you on stage at our one-year anniversary show perhaps, maybe and we'll have a show in New York and LA because that's where we're broadcasting from or podcasting from. Alright. Let's get into it, guys. Let's dive in. So, we've had a couple of episodes under our belt now. And if you haven't had a chance to listen to episodes one and two, we invite you to go back and do so. Episode one, we talked to Adam Zickerman in great detail about Adam's history, what led him to building his empire at InForm Fitness and this slow motion high-intensity workout which is what this podcast is all about. This show is for those that are looking to supercharge their metabolism, increase cardiovascular endurance and build muscle. That's what today's episode is all about, building muscle or just, The Importance of Muscle, beyond the obvious, guys. The obvious is, you know, functionality. We want to look good and get as many right swipes for all of you single people out there [laughs] I suppose. Adam, walk us through the importance of muscle. Not just the obvious, the things that we're all aware of. Well, actually I do want, you know -- yeah. First of all, the obvious is not so unimportant. I mean, there's so many things but let's start with the obvious. Mhm [affirmative]. I mean, I guess the one obvious thing about building muscle would be looking better. Right? You know, looking chiseled, looking defined, looking strong, looking fit and that's an aesthetic thing and that's probably the obvious one. To me though, especially for baby boomers, I'd have to say that's probably fifth on the totem pole of importance, you know. To me, probably the most important thing about muscle is the strength aspect that it gives you. To me, that is the foundation of any fitness program. Do you find that that is more prevalent, the importance of strength to, say, baby boomers because that's when the age group that starts to notice that they're not nearly as strong as they once were, is that why that's at the top of their list? That's exactly when they start to realize what's important in life. [laughs] They have the family. They got the girl or they got the guy. Right. You know? They sell the BMW. They get the minivan and now they don't want to be in pain anymore. [laughs] Now they want to be able to go play sports with their kids and not be in pain and to enjoy life and to not exacerbate or have the injuries they've had of their youth start creeping up on them. What this does, what strength gives you, it buys you more time to be pain-free because those injuries they're lurking and as soon as you start getting weaker, those injuries start becoming more pronounced. The main way I think to keep those things at bay is just to not lose any muscle strength as we get older.     You know what I've noticed from all the years I've been training and really, really thinking about this and living it as well is that around age 30, you know, people, both men and women are losing muscle just from the nature of aging. Maintaining that has become and should become the priority in our life. I mean, everything sort of slows down a little bit. We start to store a little bit more fat. Our joints get a little weaker. When we're playing sports, the little injuries that used to go away in a day or two sometimes linger a little bit longer, those little aches and pains and I mean, I'm an active guy and so that happens. A lot of it, what women think is toning, “Oh, I want to tone up. I want to tone up. I want to tone up.” Well, girls, that's muscle. That's what it is. It's muscle and you get, you know, and you're not going to bulk up, you know, and get -- you're going to be the best you can be. Right, Adam? Why don't we talk a little bit about bulking up? Alright. The thing about muscle is this, we all think that if you work out one way, the muscle will respond one way and if you work out another way, the muscle will respond the other way. For example, if you do -- the old adage is if you do heavy weights low reps, you'll bulk up. Your muscles will get big and bulky. And the other thought would be if you do high reps, then you get toned. You get cut. That's like ridiculous. Alright. When a muscle gets stimulated, when a muscle is fatigued, it makes itself stronger and the way it makes itself stronger is by creating more, what they call, myofibrils which are the cells within a muscle fiber and the muscle fibers get thicker and thicker and stronger and either it's stimulated enough for that to happen or it's not stimulated enough for that to happen. Period. It's not like it's going to bulk up one way -- a myofibril is a myofibril. It's the same. That's the reaction. More myofibrils, thicker muscle fibers. So, Adam, when I started my workout with Sheila several months ago and she was explaining this work out through the Power of 10, the slow motion high-intensity strength training system that you developed at InForm Fitness. Sheila did a great job. I loved the word she used when I was in the middle of the workout. I was getting a dose. I feel like I'm getting a deeper penetration into the muscle. Am I visualizing that correctly? Are there different types of muscle fibers that are being stimulated through this protocol? Right. Well, first of all, let's talk about dose and usage of the word dose. I'm so glad that you that resonated with you. Very much.   That that made that kind of affected, “Oh, like,” because, you know, Doug McGuff author of Body by Science talks -- had a whole chapter in his book, Body by Science, about the dose-response relationship. And Sheila, you used the word ‘dosage' because in her head that's how she sees it. Mhm [affirmative]. Because that's exactly what it is and the dose-response relationship that McGuff talks about is a relationship that every medical student, every doctor has to know and deal with. And that is understanding the dosage of a certain medicine to get the proper response. And doctors all know that they have to balance just the right dosage to get just the right response because if the dosage is too little, there's not going to be a response. Or too much. And if a dosage is too much, it becomes toxic. So, this it's balancing act of having exact right doses deal with whatever needs to be dealt with. Now, exercise is exactly the same way because medicine is a dosage and a high-intensity exercise experience is a dosage. And while we need to do it individuals, understand what dosage works best for us to get the response we need. And that dosage in general, on a bell curve of the human population, is about once a week that dosage. It can vary for the individual by days and even weeks for that matter but you have to start somewhere. When you look at the general population, it seems that one week, one work out per week, you start seeing progress, you start seeing muscle strength and muscle gains. Wow, that fast. But this type of workout. Not just any workout, right? If anything -- And the analogy works really well with more or less than you need. If you have too much exercise, well now we're getting into my personal story about how my boss said I didn't look very good even though I was always very fit because I was tired, I was overtraining. I was getting hurt a lot and then you have the opposite. You have people that, you know, they do it half assed. Let's face it. They go through the motions. They go to the gym. They're talking and reading People magazine and they're not really getting any real doses even though they might be spending a lot of time. Point is, they're not going to get any response. The dosage is too weak. Yeah. I think we're always trying to figure out how to create this balancing act and it is a little difficult sometimes because we're all individual. We're all very different. Some people can benefit from going two times a week, sometimes one time a week is absolutely appropriate. And the thing is, I think depending on what you're doing and how intense you're doing it, we have to try and figure this out. And figuring out the right dose, you know, we always start on a conservative level when we're trying to understand peoples' bodies but then -- and then it usually becomes very intense very, very quickly. But understanding this dose-response relationship I think is one of the most important things in how we think about our health in all aspects. From what we're eating, to how much we're sleeping, to the how much in the frequency of our exercise. So, it's something that is worth everyone thinking about a little bit. And one of the thing that, you know. I -- that really had an impact on me when I first heard this is, and Adam said it, was the fact that muscle dictates to the rest of the body what happens. Basically, the muscle is the most demanding tissue in your body. So, when you place a demand on that muscle, it makes the rest of the body stand up and pay attention. Mhm [affirmative]. Right? Well, now you're bringing up something different now. So, we got the dose response thing which means, you know, you have the right stimulus. Alright and therefore you're waiting for the right response. The response that we're looking for is strength. Now, what does strength, getting back to the beginning of this podcast, what does strength give us? Why is strength -- why is muscle so important? That's what Sheila was referring to now when she talked about the demands of muscle. Right? The demands of muscle -- another analogy I like to make is like the demands of a population. What happens when a lot of people start moving into a new town and start developing a new town? Alright. The more people that move into that town, the more services need to be built to service those people. Alright. You'd have to have more restaurants. You'd have to have more supermarkets. You'd have to have a better transportation system. Everything has to improve to meet that demand. The utilities, new electrical units whatever that they call that stuff when they build out a city. So, that's the demand and demand is the people. So, when you're building muscle let the demand [inaudible 11:54]. The more muscle that you put on your frame, the more demands you're making on your body to meet those demands. And what does that mean? That means the heart, the transportation system, has to become more efficient. The infrastructure of the town has to improve. The roadways what do you -- well that's our bones. That's our skeletal system. Once again, that's it's more of a common fact that people understand that building strength will help with bone density. The idea of strength training and exercise and staving off the effects of osteoporosis has been known for a while now. Well, it's because when you have strong muscles, again, the bones have to support those new stronger muscles and they become more dense. So, question I have, is you bring that up and that's a fantastic analogy of the demand and supply and using that city analogy and you're talking about with the building of the muscle, the strength training and its effect on various parts of the body like Sheila introduced a minute ago. What about organ functionality? You mentioned the heart as well too but does that also -- does building your muscles and becoming stronger also help you with other functionalities? What, like say, for digestion? Exactly. [Inaudible 13:07] digestion, our ability to utilize -- our glucose metabolism improves. That's a very interesting point because when I talked about these factors that I wanted to have separate podcasts about. One of those things, the research being done on myokines. Myokines are these proteins that are generated from the muscle after high intensity exercise. They have anti- inflammatory properties but they also have what they call organ crosstalk. Your muscles can release these myokines and talk to other organs in your body to have them perform better. Mhm [affirmative]. Like the pancreas is actually utilizing insulin better. The liver's ability to store more glucose improves. All these types of things, the mobilization of body fat for fuel improves as a result of these myokines being generated from the muscles. That really high intensity exercise can only do for you. So, and this is recent stuff that we're learning about. So, it's called organ crosstalk. So, when you never thought in the past that high intensity strength training -- it only lasts 20 minutes once a week mind you, have these profound effects. Not just on our strength and getting rid of our aches and pains and allows us to put something in the overhead compartment in an airplane, but to be able to actually improve a digestion to be able to help us mobilize body fat in a more efficient way. Fantastic stuff that we're just learning about, anti- inflammatory properties. It's beyond what I ever thought possible. And the thing that just really, really turns me on about this is the bang that you -- [Crosstalk 14:52].     Tim: [laughs] Adam: The bang that you get for your buck. I mean we're talking about yes, an intense experience but we're talking about a 20-minute intense experience on an average of once a week to have these really profound effects occur. I mean you'd think that for those types of positive effects you'd have to work out every single day, hours at a time, to have these things happen. Tim: Mhm [affirmative]. Adam: But, no. So, to wrap up what we're talking about as far as the importance of muscle, of course we started with aesthetics. Everybody wants to look good and one of the challenges that we have as trainers in our field, in our particular business, because we're not selling the pipedream about you're going to look amazing. And this is the problem because everyone expects exercise to give them the body that they want and to lose all the, “In once a week I can look like this?” Well, no. I mean body fat loss is also another part of it and nutrition is as important as the strength training part. Now, what I want to point out all the time to people when they say because you can see the disappointment in their face when you hit them with that dose of reality that no exercise program is going to make them have that hard body that they're looking for if they're not watching what they eat. Everyone wants that exercise to be the magic bullet for them So, they first go, “Ah, are you kidding me? You're telling me that this once a week work out is not going to like give me -- and I'm not going to lose 30 pounds the next 30 weeks this way.” Well, no. Not from the exercise alone but let me tell you something, if you don't lose a single ounce here but you come here once a week and you work out really hard, you're going to be getting so many other benefits and you're going to have a lot of benefits and still be overweight. [laughs] I'd rather be strong and overweight than weak and overweight. Tim: Mhm [affirmative]. Adam: Now, if you want to be strong and svelte, then you got to do the nutrition part too. And you can make that decision whenever you want to make that decision, but if you just did this. If you make the decision to do this once a week, you've found the fountain of youth and you might be overweight but you found the fountain of youth. Your bones will be stronger as a result of it. Your glucose metabolism will be a little bit better because of it and these are things that people don't see and this is the challenge.     When I try to tell people, forget about the fat loss, you're getting all these other benefits, they're like, “Eh, I just want to look good in a cocktail dress.” Like that's almost all that matters and it drives me nuts because there's so many more important things about strength training than just losing body fat especially since weight training or any other exercise [gets louder] is not all that good at helping you lose body fat anyway. Mhm [affirmative]. I mean I just never got that. It's about these incredible profound things that we're finding out are happening, just from 20 minutes of intense exercise. That's what I want to say in conclusion of all this. That you should understand that there's so much more than meets the eye. I mean, the weight loss and looking good is a tip of the iceberg and when you go underneath it's like, “Oh my God, look at all this.” Just do it. Well -- just do it and all this takes is, I don't know. What? Five to seven exercises to supercharge your metabolism, increase cardiovascular endurance, and it will make you leaner and it will make you stronger if you follow those three pillars. Again, Adam, tell us what the three pillars are please to support the Power of 10 in this protocol. Exercise, to maintain muscle mass. Nutrition, that will help foster fat loss. And of course, the secret weapon, and what came up in a way with our discussion on dose response, enough rest. This is the third pillar, rest and recovery. Which is the response part of the dose and response equation. Now, that is all explained in detail in Adam's book which you can get at amazon.com. It's right here, Power of 10: The Once-a-Week Slow Motion Fitness Revolution. I've got highlights. Everything's highlighted in here. I've got tags. I'm going through it and really digesting this information and it's changing my life and you can do the same thing as well. There are several locations if you'd like to try to work out for yourself in California, Colorado, Virginia, New Jersey and New York where Adam and Mike are. We invite you to join InForm Nation. And to find an InForm Fitness near you, just visit www.informfitness.com and when you call, please mention the podcast and maybe they'll throw some swag your way. I think we're working on some swag. Aren't we Sheila? You talked about some InForm Fitness shirts and what do we got? Yup. We are. Yeah. Tim: Alright. Sheila: We're working on some InForm Nation shirts. Yeah. Tim: InForm Nation. That's right. We're looking for you to become a member of folks is InForm Nation. And now, if you have a question for Adam, Mike or Sheila or a comment regarding the Power of 10 or something we've talked about here on the podcast, you can shoot us an email to podcast@informfitness.com. You can also record a voice memo on your phone and send it to podcast@informfitness.com. And pretty soon we're going to start including some phone calls, some questions and some comments from our listeners. The phone number is 888-983-5020, Ext. 3 and hopefully we'll go ahead and get some of those pretty soon to start including those on the podcast. And finally and very importantly, if you wouldn't mind, please, if you like what you hear, if you want more of these shows to continue to be released through iTunes and SoundCloud and Stitcher Radio and Acast and wherever you might be getting your podcast from, please leave us a review and subscribe to the show. That will ensure the success of this program and make sure that we have more episodes coming your way. Alright guys, great discussion today on muscle. The definition of muscle and why it's so much more important to build and maintain than just to look good in a cocktail dress. Thanks guys for joining us today. Good job. Adam: [laughs] Tim: I'm Tim Edwards reminding you to join us again next time as we open up a series on intensity, high intensity in your work out. We'll define it and discuss the many benefits that await you by joining InForm Nation. Thanks for listening to the InForm Fitness podcast, 20 minutes with Adam Zickerman and friends on the Inbound Podcasting Network.  

The purpose of exercise is to build muscle as quickly and as safely as possible so you can live the life you want. So, does performing the physical activities you enjoy like hiking, cycling, playing basketball, golfing or gardening count as legitimate exercise? ___________________ If you'd like to ask Adam, Mike or Sheila a question or have a comment regarding the Power of 10. Send us an email or record a voice memo on your phone and send it to podcast@informfitness.com.  Join Inform Nation and call the show with a comment or question.  The number is 888-983-5020, Ext. 3.  To purchase Adam's book, Power of 10: The Once-a-Week Slow Motion Fitness Revolution click this link to visit Amazon:  https://www.amazon.com/Power-Once-Week-Revolution-Harperresource/dp/006000889X/ref=sr_1_1?s=books&ie=UTF8&qid=1485469022&sr=1-1&keywords=the+power+of+10+book Ilf you would like to produce a podcast of your own just like The Inform Fitness Podcast, please email Tim Edwards at tim@InBoundPodcasting.com The transcription to this episode is below: 02 Exercise vs Recreation Rough - Transcript Intro: You're listening to the InForm Fitness podcast, 20 minutes with New York Times, best-selling author, Adam Zickerman and friends. Brought to you by InForm Fitness, life changing personal training with several locations across the US. Reboot your metabolism and experience the revolutionary Power of 10, the high intensity, slow motion, strength training system that's so effective, you'd get a week's worth of exercise in just one 20-minute session, which by no coincidence is about the length of this podcast. So, get ready InForm Nation, your 20 minutes of high intensity strength training information begins in 3, 2, 1. Alright. Welcome into episode two of the InForm Nation podcast with Adam Zickerman. If you stumbled across this episode in iTunes, SoundCloud, Stitcher Radio or YouTube and have not yet had a chance to listen to our first episode, we invite you to go back, give it a listen because in that episode you'll hear some important foundational information to help you understand the mission of this podcast and be formally introduced to all the members of the podcast team but we'll quickly run through the room here and reintroduce everybody. I'll start. My name's Tim Edwards. I'm the founder of the Inbound Podcasting Network and have been training with the Power of 10 system at the Toluca lake location in Southern California. Joining me here in the Los Angeles area, just a few freeways away from the Inbound Podcasting studio, is one of my trainers at InForm Fitness, Sheila Melody. Hey, Sheila. Hi, Tim. How ya doing? I'm coming here from sunny Southern California. It's a beautiful day. It's perfect today. Maybe not -- [laughs] Yeah. I'm just going to rub that in to our -- [laughs] Well -- To our New York cohorts here. Yeah. As we record this through Skype we can see our other cohorts here wearing sweaters and jackets. So, probably a little chilly over there across the country on the East side of New York City. We'll start with the GM of the Manhattan InForm Fitness location, Mike Rogers. What's up, Mike? Hey, what's up? Yeah, it's like an arctic 50 degrees here right now. It's hell. [laughs] No, it's actually not so bad. I just came back from Vegas over the weekend. So -- Nice. You know, I'm ready to sort of recharge, restart and -- And recoup. Yeah. Yeah. Yeah, but I'm excited about the podcast today. [laughs] And of course, the reason we're all here, the founder of InForm Fitness and author of New York Times Best Seller, Power of 10: The Once-a-Week Slow Motion Fitness Revolution, Adam Zickerman. How you doing, Adam? Hey guys. Looking forward to this. We got one under our belt and here we go with number two but before we drill down into today's topic, the definition of exercise, Exercise vs Recreation, let's quickly recap what we discussed in the first episode. Adam, if you don't mind for our listeners who have not yet listened to that show, what is the Power of 10? Well, it's the name of my book, Power of 10. There wasn't a Power of 10 until the book came out actually. It was just Inform Fitness. The premise of InForm Fitness and then the book was to understand and put exercise in its proper perspective and what we should expect from exercise. Ultimately, the premise is that the sole purpose of exercise is to build muscle, to maintain muscle mass as we get older. That to me is the number one priority and the exercise plan. The whole book Power of 10 and the whole technique starts there. The technique, of course, enters into intensity and safety considerations as well as balancing exercise, with proper nutrition and rest. There you have the Power of 10, balancing exercise, rest and nutrition, the three pillars we call it. On there that's the foundation. Then there all your recreational pursuits, the life that you want to life, sits right on top of that. If you want to life the kind of life you want to live, an active life, a happy life, a pain free life, it starts with exercise, rest nutrition and everything else follows from there. Adam always says like, you know, the mission of InForm Fitness is to provide people with the exercise they need to give them the life that they want, you know, so --     I could have just said that. [laughs] Could have said that but -- We need a little more [laughter], a little more detail. Of course InForm Fitness -- Sheila, why don't you chime in on that? If you don't mind, why InForm Fitness? I always say there's a couple reasons for that. One is that we want to inform our clients always. We're all informed. We're informing them about why you're doing this exercise, what it, you know, even to the point of what muscles are working at that particular time. Then we also are real sticklers on performing the exercise in proper form. So, I might find, you know, myself saying, “Okay. Stay in form.” Then I'll go, “Oh, yeah. That's our name.” [laughs] It's perfect. That is -- we are calling our community, that we're building here through the InForm Fitness podcast, to InForm Nation because that's what we're trying to do. If you're listening to this podcast and you're enjoying what you hear and you're becoming educated, becoming informed, we invite you to join InForm Nation. We'll have more details on how you can do that at the conclusion of the show. Now, this show is geared towards those who are looking to build muscle, lose fat, maintain cardiovascular health and maybe even improve whatever it is that you love to do which really ties nicely into today's topic, Exercise vs Recreation. Briefly, let's go around the room and discus, what are some of the physical activities we all enjoy that might be confused with exercise. Let's start with you, Sheila. What I really love to do, around LA especially, is hiking. Lots of hiking, lots of canyon hiking and tennis and yoga. Those are things I actually enjoy doing. So, when you're hiking do you ever go up to Runyon Canyon? Is that right? Up there off of Mulholland Drive and see some celebrities. Yes. [laughs] I've gone up there. It's definitely a very busy hiking area actually. It is.   I prefer to kind of be out here in Malibu Canyon area because it's way more wide open. That's kind of the city hiking area but there are plenty of places here in Southern California to hike. As I'm sure there's plenty of places in New York and the Upstate New York and surrounding areas too. Are you a hiker, Mike, or what do you do for exercise or for recreation, I should say? You know, I like to take a hike often times in life. [laughs] [Crosstalk 06:43] -- You're told to hike often. Yeah. [laughs] I love hiking. I don't do it on a regular basis. It's usually if I'm away or wherever. If I was in California, I'd probably be taking a hike. You know, I grew up with a lot of -- very, very active. Every sport and I did soccer and lacrosse very competitively. As I've gotten older, I sort of phased into triathlon sports, like, biking, swimming and running. Love cycling the most there and even more recently, tennis and golf over the last few years. So, I do a lot of, a lot of stuff. I just have a problem sitting still. So, being active is extremely important to me. You know, using my body is very important to me, so -- Adam, what do you do? I know -- I thought you told stories in the past, you liked to ski. I'm a seasonal, recre-ator. I mean, during the winter I pretty much are limited to skiing. In the better weather I like to hike. Actually, I go fish. I do a lot of fly fishing. I love fly fishing. We just got a puppy, just got a puppy. [laughs] What kind of dog? A golden doodle. So, we're going to -- we have some beautiful preserves by our house and we're going to start doing some more of those walks and hikes with the dog now. Walk the dog. It will force you outside. Then in New York City too, do you drive through the city or do you do a lot of walking to and from somewhere? Well, that's another thing. It's a walking city for sure. Yeah. Mhm [affirmative]. Boy, I got to -- We're on the move all the time. Tim: I got to take up hiking just to keep up with all of you. That's not something that I've really explored. All I do outside of what I do at InForm Fitness in Toluca Lake is I play softball once a week. Outside of that basketball with my kid and that's it. So, I probably [laughs] need to get out a little bit more often and add to my recreation list. How is all of this different from exercise? All of these things that we're mentioning, one would say, “Well, isn't that exercise?” You're playing tennis a few times a week. You're hiking. Tell us the difference Adam. This is really -- it seems like a relatively easy concept to grasp but you say there's a difference between exercise and recreation. Adam: I think once it's explained it seems easy but you still have a push back. It's hard for people who have been told their whole life that you have to be active and be out there. They've been playing tennis their whole lives and playing soccer their whole lives, to tell them that's not exercise. They're not wrong by thinking it is in some sense and that is there's an exercise effect. Again, exercise, specifically is to build muscle and get stronger. There's no doubt that a lot of these sports and recreational pursuits have an exercise affect in the sense that they do make you stronger. A tennis player is going to get stronger legs from it, a stronger arm or upper body in general from that sport. That's not necessarily the goal of that recreational pursuit. The goal of that recreational pursuit is to enjoy that recreational pursuit is because you love it. Alright. That is the goal of that. The goal of exercise is to make you stronger. The problem with recreational pursuits being perceived as exercise is that's not the goal of recreational pursuits. They can get you stronger to an extent but it comes with its risks. It's not comprehensive. It's not going to do what you really want exercise to do. It's not going to build your muscles from head to toe. It's going to build them in a very specific way for that particular sport. That's not a general conditioning program. You don't have to spend a lot of time to get strong. 20 minutes once a week without the risk of getting injury. As opposed to being a weekend warrior or maybe even more so and thinking that, you know, you join a bike club and you're biking on the Wednesday night bike trips and you have the weekend stuff. You're thinking you're doing all of this because it's in place of your exercise. Tim: For people that are saying, “Well, I don't need to work out,” or, “I don't need to lift weights or do anything because I play tennis three times a week,” or, “I golf every week.” Right. That's the problem, people who think -- We hear that a lot. We hear that -- I'm sure Sheila and Mike and myself, we hear that a lot when we do an intake. We say, “So, have you exercised in the past?” They'll say, “Yes,” and they'll start listing the sports that they play. [laughs] Right. We get into that discussion. I said, “Alright, well, great. I mean, those are great things and I hope you continue to do them or maybe will want to do them again once you feel up to it.” That's one way I make that distinction with people, to help them make that distinction. That this exercise program might get -- especially if they haven't done their recreational pursuits in a while because they don't feel like they're in shape to do them. [laughs] Or they may have hurt themselves in the process of doing them. Tennis players constantly, we have them all the time, like they had tendonitis, tennis elbow or golf -- [Crosstalk 11:35]. Golfers with back problems and it's just like and it's keeping them off the course. I mean, and to -- and so I mean, that's the thing. It's walking like four miles and they get to miss out on type of thing. It's unfortunate. So, what's -- I have an interesting story just personally as far as I did -- I'd done a lot of yoga and I was always doing yoga. Then I started to get into do this. Then when I got certified and I opened the Toluca Lake facility. Then it was like, you know, my life got very, very busy and I couldn't go to my yoga class for over a year. So, and I go to this very hot, you know, the Bikram yoga which is an hour and a half. It's very, you know, intense, kind of. So, I finally made it to a yoga class after a year and this was the testament to me that this works as far as just building your muscle because I used to like go to the yoga class and then I'd be off for a couple months and go back and the first time back the next day I was so sore. You know, just from doing it. This time I hadn't been in a year I went and even though, yes, it was a little more, like a different kind of endurance getting through that class, the next day I was not sore. That was like, “Oh my gosh. This is because I have been building my muscle and I'm strong.” So, it was a whole different eye-opening thing for me. Yeah. I noticed it when the first time I went skiing and I went to high altitude and when you're coming from the East Coast and you go out to Colorado and you're at 12,000 feet, 11,000 feet, and you do a couple of runs you really feel it. My ski mates that were living in Colorado were always impressed that the East Coaster, me, actually hung in with them until about 3 o'clock. They went till five but the fact that I even lasted until three doing the runs that I was doing with them coming right off the plane from the East Coast, they were impressed. Yeah. I get that as a testimonial. So, like, probably more often than any other in regards to sports performance or recreational type of performance in regards to their strength and endurance and ability to stay out on the slopes. I hear it all the time and I just heard it last week from one of our clients. He specifically said, “It's night and day. Night and day.” He's a very athletic person already but he said, “It's absolutely so clear that the strength training that he did here,” for only a couple months too, maybe about 8, 10 sessions previous to his skiing, he said, “It was unbelievable.” Frankly, over the whatever how long I've been here, thirteen years, I think I've heard that the most. At least, you know, a few times a season I hear that. Especially from new clients. Yeah. So, this is a thing I want to say. Alright, what Mike just said is very interesting as far as what I would want to know is why. Why? What is happening? What is it about this exercise in particular that is actually preparing somebody in some sense to be able to handle a ski trip at high altitudes for the first time even when in the past they would need at least three days to adjust to the altitude. What's actually happening there physiologically and what is it about our exercise program that's causing that? Before we get right to that I just want to sum up the difference between exercise versus recreation. Alright, again, exercise has a very specific goal to build muscle and to do it without undermining your health at the same time. When I say not undermining your health, I'm not necessarily talking about getting hurt right there on the spot. That is part of it of course. The acute injuries that can happen from lifting something too fast or the wrong way and then boom, herniated disc, torn muscle. That happens. I'm also talking about the insidious things that occur that when you don't realize are happening. When you go for those runs and runs and runs, five days a week and everything feels okay but you know, your knees are sore from time to time but you know an ice pack, an Advil later and it's okay. You're feeling that year after year, next thing you know it's getting a little worse. It's getting a little bit worse. Fast forward another five years or so and you're still doing all that, you're being told you need hip replacement, knee replacement, you have arthritis here, you have arthritis there. Your neck is hurting you now. Your shoulder's hurting you from the repetitions. Tennis isn't fun anymore. Alright, the back is killing you after a tennis game, the knees are killing you, the shoulder is killing you, the elbow is killing you -- These are our experiences. These are direct observations. We've heard these all through the years. It's unbelievable. You know, I think we have a front row seat to these type of complaints too all the time so. These are primarily -- these are people that looked upon their recreational activities as their exercise as opposed to making their exercise foundation. And now they're realizing -- exactly. Yes. But now they're saying, okay, this is great. So, the pressure's off. I don't have to look at these activities or feel guilty that I didn't play tennis this weekend or I didn't run this weekend. I don't have to feel guilty about that. As long as I took the time, 20 minutes, about and worked out really hard, really intensely which is the whole reason and the whole way you should be exercising because what we're finding is all this magic that occurs. All the strength that we get, all the endurance that we build comes from the magic of pushing your muscles to a level that they rarely get pushed to. When that happens, all that magic happens. All that change, all that positive change actually occurs. Having said that, also, exercise is not about entertainment. The purpose of exercise is to build muscle as quickly and as safely as possible so you can live your life. If you want to have something that's not boring, join a book club, join any kind of group where you can have fun but when it comes to your exercise just work out. Do what you have to do. You know, trying to make exercise not boring is kind of like trying to make brushing your teeth not boring. You know, you don't consider that because it's ridiculous to try to change the way you brush your teeth just so you're more entertained during the process despite the risk you take of having rotten teeth. This is the challenge though. Like, Adam's points are absolutely valid and that's the way it is. I mean, people have to consider that if they're really, really taking seriously their health and thinking about it. I think some of the challenges sometimes is A, helping people believe that you can actually get a workout in 20 minutes. And we know you can and we have hundreds and hundreds of testimonials that you can but it's -- but sometimes people I think just plain don't believe that you can do it in 20 minutes. That's A. B, I think some people, they really, they need to feel like distracted if they're exercising unfortunately. That's why they need to be in a spin class with the music pumping and the candles and whatever. That's the challenges that we do have being, you know, before you experience InForm Fitness, it sounds very counterintuitive to what you've been taught to make yourself healthier but when you experience it you realize that what Adam said is absolutely right. It really is just like brush your teeth, you know, you want your teeth to be healthy? Brush and floss and you know what, drink water. You know, on that note, from a female perspective, I have found it to be very fun. Are we stopping? [laughs] I found it to be very fun because it's challenging. Women don't typically go to the gym and try to like, you know, compete or lift heavy weights or I mean for the most part. I never did. I feel like it's just kind of like a fun little victory every week when I come in and you see other clients -- our clients have developed friendships. You know, they're seeing each other coming in and out. They love telling a new client, you know, like, “Wow, I've been coming for 62 sessions.” You know, and it's just -- they're so proud of themselves. You know, that's what I see. It becomes fun. Not the process. Not when you're in that leg press. What's fun for you -- True. [laughs] Is the results from it. What's fun for you is the culture of InForm Fitness because we all feel we have lightening in the bottle and we have this big secret and no one knows about that you can get in the best shape of your life in just 20 minutes. That's all fun. That's all something to be very proud of and very enthused about but when you're on a leg press, those last ten seconds on a leg press, I mean, I don't know, I'm not thinking fun at that moment. That's not fun. No. [laughs] [laughs] To me, again, I think a lot of people appreciate the very direct approach about this as far as, you know, saying listen, I understand that you think exercise has to be fun and I can understand your reasons for wanting it to be fun especially if you're going to spend three hours a week doing it. [laughs] Right. Adam: You know, I get it. I get that feeling. Here's a relief for you, you can have fun without the guilt. You can have fun without mixing it up with your exercise and just do your exercise for 20 minutes not thinking about fun but get it over with in 20 minutes. I'm going to show you and convince you that 20 minutes is enough for that. That's how you start the consultation. That's how you start your introduction. Right now you have to believe or want to believe that 20 minutes is enough. All it's going to take for you is to follow my lead for six weeks and you'll get it. You won't have to have me have to talk you into it anymore. Then you'll be like, wow this is great. Now I can have fun the other how many minutes or less in that week. Tim: Well, that certainly is what first attracted me to this workout, minimal time investment, great returns. In just a few months I've shed a few pounds, my clothes are fitting better, and more importantly, I'm getting stronger. As a matter of fact, we'll include the PDF of my progress in the show notes. That way you can see how each week I'm lifting, pulling, pushing more and more weight. I love it. Alright. There's the music which means that we're close to the 20-minute mark in the podcast. So, if you began your slow motion, high-intensity workout at the start of this podcast, you'd be finished by now for the entire week. So, as Adam just said, you can have fun the remaining 10,060 minutes of your week. Great discussion today. Remember, if you'd like to ask the team a question or have a comment regarding the Power of 10, it's very simple. Just shoot us an email or record a voice memo on your phone and send it to podcast@informfitness.com. You can also leave us a voicemail by calling 888-983-5020, Ext. 3. That's 888-983-5020, Ext. 3. All feedback is welcome. Speaking of which, if you enjoyed the show, the best way to support it and ensure that we continue producing additional episodes is to subscribe to the podcast and please rate the show and leave us some feedback and a review right here in iTunes, SoundCloud, Stitcher Radio, Acast, YouTube or wherever you might be listening. To join us here at InForm Nation, give this work out a try for yourself. Just visit informfitness.com for phone numbers and locations nearest you and please tell them you heard about the Power of 10 from the podcast. I'm Tim Edwards reminding you to join us in the next episode, The Importance of Muscle, and we're not talking about just looking good at the beach but all the physiological benefits that come from losing fat and building muscle. For Adam, Mike and Sheila, thanks for joining us here at the InForm Fitness podcast, 20 minutes with Adam Zickerman and friends, here on the Inbound Podcasting Network.

Body fat is stored energy. And the body stores it because it doesn't need it at that moment. So, what you have to try to do is get your body to utilize that fat.  Ther are 3 pillars to enjoy the profound benefits of Power of 10. Adam Zickerman explains the 3 pillars of success here in Episode 9 that will assist you in supercharging your metabolism and increasing your cardiovascular endurance with slow motion, high-intensity strength training. To find an Inform Fitness location nearest you visit www.InformFitness.com If you'd like to ask Adam, Mike or Sheila a question or have a comment regarding the Power of 10. Send us an email or record a voice memo on your phone and send it to podcast@informfitness.com.  Join Inform Nation and call the show with a comment or question.  The number is 888-983-5020, Ext. 3.  To purchase Adam's book, Power of 10: The Once-a-Week Slow Motion Fitness Revolution click this link to visit Amazon:  https://www.amazon.com/Power-Once-Week-Revolution-Harperresource/dp/006000889X/ref=sr_1_1?s=books&ie=UTF8&qid=1485469022&sr=1-1&keywords=the+power+of+10+book Ilf you would like to produce a podcast of your own just like The Inform Fitness Podcast, please email Tim Edwards at tim@InBoundPodcasting.com The transcription to this episode is below: 09 Losing Fat Without the Treadmill - Transcript Tim: Hey gang it's Tim from the InForm Fitness podcast. We'll get to the show in about 60 seconds but first I want to save you some money while you adopt the Power of 10 lifestyle. There are three pillars necessary to amplify your success of the Power of 10. Pillar number two is nutrition and our friends at Thrive Market are going to make following this protocol easy and affordable. At Thrive Market you'll find wholesome products that are InForm Fitness friendly at wholesale prices. Their products are much more affordable than the grocery store and they deliver the items right to your door. Plus, with all orders over $49 you get shipping absolutely free. Try it for yourself. Visit thrivemarket.com. Register for free. Start your 30-day free trial and if you're happy with the service and their products you can join the community. It's just a one-time $59.95 fee and most customers save that amount in their first order. Then you can continue to save a bunch of money and grow healthier in the process. Want to save some cash? Simply email me directly at tim@inboundpodcasts.com and I will send you your own personal code that will shave 15% off your first order. Thrive Market is on a mission to make healthy living easy and affordable for everyone. Alright. On with the show. Intro: You're listening to the InForm Fitness podcast, 20 minutes with New York Times, best-selling author, Adam Zickerman and friends. Brought to you by InForm Fitness, life-changing personal training with several locations across the US. Reboot your metabolism and experience the revolutionary Power of 10, the high intensity, slow motion, strength training system that's so effective, you'd get a week's worth of exercise in just one 20-minute session, which by no coincidence is about the length of this podcast. So, get ready InForm Nation, your 20 minutes of high-intensity strength training information begins in 3, 2, 1. Tim: InForm Nation, welcome back in. Thanks again for joining us here on the InForm Fitness podcast, 20 minutes with Adam Zickerman and friends. I'm Tim Edwards with the Inbound Podcasting Network and the gangs all here once again. We have Sheila Melody with InForm Fitness in the Los Angeles area, Mike Rogers from New York City and across the hall from Mike is the founder of InForm Fitness, Adam Zickerman. This show will assist you in supercharging your metabolism. It will give you the information that you'll need to increase your cardiovascular endurance, make you leaner and stronger especially if you engage in the principals of pillar number two in the Power of 10, nutrition. And that's exactly what InForm Nation member Hayley did and she lost 35 pounds with this system. Hayley: At one point in my life I was 35 pounds heavier and I was not happy with it. I was depressed and I didn't feel confident and I definitely didn't have the strength that I have now and so I started coming to InForm. My friend told me about it and I came and I have loved it ever since. So, she's had some great success, lost 35 pounds but it took more than just exercise, high-intensity exercise for her to reach that goal. Right, Adam? Oh, yeah. Definitely. I mean, listen, when you're strength training, when you're doing high-intensity exercise, you're definitely helping your cause for sure by raising metabolism a little bit, by controlling the blood sugar a little bit. And we'll get into how that happens. But she definitely had to have changed her diet to lose those 35 pounds. I think it all comes down to another misconception which is that it all has to do with calorie expenditure versus calorie intake. And that's why I think a lot of people think that they have to do a lot of cardio because it's all down to calories. And what we realized, in short, is that that's not true and Adam you can dive a little bit deeper into this but fat regulation has very little to do if any -- to do with calorie expenditures. Isn't that correct? But actually, the body wants those calories back. So, yes it does. The more you increase your activity level, the more it's going to actually increase your appetite. And so the more calories you burn, the body is going to try to reach some homeostasis and slow you down in other ways. You can't fool mother nature. So, activity level to burn calories have been doomed to fail since we started trying and it's not working. People are not losing massive amounts of weight by adding a lot of cardio to their routines. Alright. They're only doing it really by proper nutrition. There's an old YouTube that we saw years ago -- do you remember? There was a couple of personal trainers -- On the treadmill? Yeah. Pizza. It was a couple of personal trainers who -- Eating the pizza. Yeah. On the treadmill. Yeah. One trainer was going to run as fast as he could on the treadmill for as long as it took the other one to eat two slices of pizza and when it was done in eight minutes or whatever, one trainer, he burned 90 calories running and the other one consumed like 900 calories in the same amount of time. And their whole point was you can't out train a bad diet. No matter what. There are a lot of benefits to what you are doing in exercise that can get your metabolism going which will be making a fat burning machine which Adam will go into but what we do know is that it's not just sitting on the treadmill burning calories the whole time. Tim: So, Mike, you just mentioned turning your body into a fat burning machine. And that requires all three of those pillars for the Power of 10. And we'll just reiterate again, of course, high-intensity exercise, nutrition and rest and recovery. So, Adam, if you can, dive in a little bit deeper on how to turn that body into a fat burning machine through nutrition. Adam: Body fat is stored energy. And the body stores it because it doesn't need it at that moment. So, what you have to try to do is get your body to utilize that fat. And the only way your body is going to utilize that fat is if you don't give it anything else besides that. In other words, it's going to go to sugar first. It's easier to metabolize sugar. It's less, you know, less effort in doing it. It's kind of like when you come home and it's cold in the house you just turn on the -- you turn the dial on the thermostat and it gets warmer. But what happens if you didn't get an oil delivery? You know, you don't have any oil. Now you have to do something else. You have to heat the house. So, now you have to go down, outside, get some firewood, start a fire, get the kindling going, you know, it's effort to actually -- and then it takes time to warm up the house that way because it's not a very efficient way of heating a house. And that's kind of what we're essentially doing when we try to burn fat. We want to try to run out of gas. The easy way of heating a house which is the glucose, the sugar. If you can eliminate that, the body is going to say, hey, there's no sugar. There's no easy gas. I'm going to have to actually work to get my energy right now. And I'm going to have to go to fat for this food. And the body learns to metabolize efficiently the fat by finally telling the DNA to express for the enzymes that it's never had to express for because the person's blood sugar was so high all the time. But now all of the sudden blood sugar drops, now we have to metabolize fat. That needs special enzymes to do that. So, now the body says, hey, DNA we need some, you know, enzymes here that metabolize fat. There's none around. You know, make it ASAP and the body, you know, works as hard as it can to do so but it takes some time. So, there's adjustment period from going from a high sugar diet to a very low sugar diet. It's kind of like going from sea level to high altitude. The body has to adjust to that as well.     So, knowing this, I feel that the diet that we should be generally thinking about or at least as a starting point is reducing sugar in your diet and see how that goes. And there's a lot of hidden sugar in our diets and we don't realize it. Even when we're eating a lot of vegetables and fruits we are getting plenty of sugar. And if you're having more than 50 to 100 grams of sugar a day it's going to be hard for the body to really need to use fat for fuel. It's just the way it is because fat is regulated by hormones and I'm oversimplifying it for sure. But that's a good starting point. Everyone's metabolism is different. Everyone's genetics is different. So, this 50 grams or 100 grams of sugar thing is just a guideline and there might be other considerations. You know, but that's where I usually start. Our obesity epidemic in this country is not because we're [inaudible 08:34] and we're sitting behind computers more. Alright. Our problem is because we are as a society eating way too much sugar, way too much sugar. And it really means to me, depending upon the person, anywhere from 100 grams or less per day of sugar. And that's including fruit sugars and all kinds of sugars. Exactly. So, if you're going to have an apple which is already 20 grams give or take. Wow. Alright. Which is -- who's going to say not to have an apple, you know, I mean, I know weight loss is important so you still have to count those calories as those grams of sugar. So, there's 20. Now you have either 30, you know, 30 to 80 left. So, you just take that into account and when you have your vegetables and your salad, alright and you have some nuts which have carbohydrates in it and maybe you eat some beans. That's plenty of carbohydrates in beans. I mean, that has good protein as well. All of a sudden you're like, oh, boy, that hundred comes up fast. Those hundred grams -- and then nowhere is there room for cake, pizza, bagels, bread. Even yogurts and oatmeals are going to start putting you over the top if you're eating your veggies. [laughs] Mhm [affirmative]. Then if you want to have fruit, I mean there's some people that just don't have the fruit. There are people that are very sensitive to the spikes of sugar and those people to really lose weight really have to go really low on the sugar side. And sometimes that doesn't even work, you know. Adam, you mentioned that high-intensity training helps in controlling blood sugar. Why don't you talk a little bit more about that?     Okay. Well, like I was saying about nutrition by not having a lot of sugar in your diet your body's going to say well there's not that much sugar in my diet I'm going to need fat for the rest of this fuel. Well, in keeping in line with that and helping control that blood sugar, high-intensity strength training does something really cool. When you work out to muscle failure and it's the whole body, you're depleting your muscles of much if not all of its glycogen stores. What are glycogen stores? Glycogen is where the muscles -- is a polymer of glucose. In other words, it's a chain of glucose molecules that is stored in the muscle. And it's stored in the muscle because the muscle needs it right away for fight and flight. So, biology, evolution has kind of made this really nifty system where you can actually store the fuel right there at the muscle site where you need it the most. So, when you exercise and you dump your muscles of all their glycogen. To the body, that is actually having a fight and dumping all your glycogen. Fighting a bear for example. Alright, so when that happens, your body wants to put that sugar back. It wants to put that sugar back. And this is where it gets really cool because in an attempt it's put the sugar back into the muscle after high-intensity exercise. That's another usage for the sugar. That's not going to go into fat store because if your body needs it in a muscle it's going to take whatever carbohydrates you are eating and instead of storing it as fat it's going to actually try to put it back into the muscle. Alright. So, that's just a little bonus. The reason the body wants to put it back, by the way is because -- why is it uncomfortable? Why when you dump glycogen out of the muscle does the body prioritize putting it back? It's kind of like the spare tire in our car. Alright. We don't feel comfortable striving around in a car that doesn't have a spare tire because if you get a flat somewhere in the middle of nowhere you're in trouble. Well, the body says if I don't have any glycogen stored in my muscles and I get into a fight with a bear, I'm going to lose. I'm going to probably lose anyway, glycogen or not. [laughter] You know. The Revenant. Yes. [laughs] Yeah. [inaudible 12:13] Leonardo DiCaprio. So, we're back to that fight or flight response. So, the body is like wants to be prepared for an emergency and it is going to prioritize replacing that glycogen in an attempt to replace that glycogen it's going to keep your blood sugar low. It's going to be taking that sugar out of your blood and putting it into the muscle instead of putting it into fat. But again, you have to eat a low glycemic diet to start with for that to actually have a benefit. So, Adam, you were just saying that how if, you know, your muscles use this the glycogen that is stored when we do this high-intensity workout but if you're not marrying that with a good nutritional diet that has low glycemic, you know, values in it, then how is that different. When you're doing this high-intensity workout and you're not and you're say you're eating a lot of sugar, say you're not really matching it with a good diet. What's the difference? Yeah. I say it's not going to help much if as far as fat loss is concerned. If you're still eating a lot of carbohydrates in your diet because for a average sized male that is fairly well built, you can probably only expect to store maybe 225 grams of glycogen in his muscles. In other words, you don't have to eat too much sugar to replace all that. That's, you know, if you're eating -- a lot of people eat a lot more sugar than that in a day. So, you do this workout. You deplete your muscles of 200 some odd grams of carbohydrates, [laughs] and then you eat a bagel. You just gained it back. So, it's only in conjunction with a low glycemic diet, a low sugar diet that this will actually give you some extra boost for controlling your blood sugar. But in the same breath, are you still productively doing something? Are you still building muscle? Are you still increasing [crosstalk 14:03] but you know -- Oh, yeah. I mean, we're talking specifically about fat loss. Right. I mean again we're trying to control the hormone insulin. Fat is regulated by hormones. Period. Alright. You have to play that right. You have to have the right hormones that you want suppressing the hormones that you don't want. You want insulin to be suppressed. So, the hormones necessary for using fat for food or have free reign to do what they have to do. Sometimes the people start this workout and they're not really prepared yet to go on that proper diet but they're still going to do the workout and maybe it will take them a couple of months to kind of get, you know -- Well, the, yeah the workouts -- The motivation.     I see what you're saying. I mean, the workout, of course is still worth doing. Just because you're not losing fat or you're not willing or if you're not ready to engage in a rather what some people might consider a draconian type of diet. I'd rather be strong and overweight than weak and overweight. I mean, they're going to reap all the benefits that come from being really strong and from maintaining muscle mass and we've talked about all those benefits and we're going to continue to talk about profound benefits of building strength as we get older and maintaining it as we get older. That goes way beyond fat loss. And then when they're ready, let's say they've been working out for like four months and then they finally say okay, I'm really going on this diet now, do you think it will be easier? Well, their metabolism will be a little bit higher obviously. They'll have more muscles. So, probably. [laughs] I think it just means the truth is everyone's very, very different and we see great results very fast. We've heard several testimonials already on this show before and what Adam and I have seen so many hundreds over the years of people losing, you know, 10 pounds to 20 pounds to 70 pounds even up to 150 pounds. Wow. And that readiness if different for everybody. The reality is it's a little bit of a troubleshooting process to get to the bottom of it all. There's a little bit of exercise involved which is high-intensity strength training and there's a lot of nutritional work that's involved. And it's unfortunately it's not an easy thing for most people. And as Adam said, insulin is the primary regulator of our fat but there are so many other factors involved and there's nothing lost in attacking your strength training program immediately. And it's definitely going to have an effect, a positive effect over the course of whatever the journey is for that client. But it's -- the reality is there's nothing that happens quickly. Well, for most people. And it starts I think the usual suspects start with what Adam said is your simple carbs and then your complex carbs and then they can go into other things too depending on where allergies and sensitivities occur. It's a tough topic but an important one. And one that is covered in great detail in Adam's book, Power of 10: The Once-a- Week Slow Motion Fitness Revolution. Adam does a terrific job simplifying the information so that it is easy to understand. You'll find easy to follow tables and charts and descriptions in chapter 3, nutrition the second pillar. We invite you to pick it up at an InForm Fitness location or you can order it through Amazon. We have a link available to the book right here in our show notes. We have a lot of interviews lined up for future podcasts. So, we hope that you'll stick around and continue to learn more about the Power of 10 from other experts in the field of fitness. Along with some amazing testimonials like the one we have lined up for you over the next two weeks. We will be talking to InForm Nation member, Joanie Pimentel. She is also a member of the LA-based band, No Small Children. And for a glimpse of Joanie and to sample her music, head over to nosmallchildren.com. The reason we'll be talking to Joanie, she lost 118 pounds over two years with the Power of 10, slow motion high-intensity weight training She's a lot of fun with some really great stories and highly inspirational. So, make sure you come back and join us. And to join InForm Nation for yourself and give this workout a try, pop on over to informfitness.com to find a location nearest you. If you would like to ask Adam, Mike or Sheila a question, maybe you have a comment regarding the Power of 10, send us an email or record a voice memo on your phone and send it to podcast@informfitness.com. You can even give us a call at 888-983-5020, Ext. 3. That's 888-983-5020, Ext. 3 to leave your comment, question or even a suggestion. All feedback is welcome. And speaking of feedback, please leave us a review right here in iTunes or wherever you might be listening and don't forget to subscribe. We really do appreciate you listening to the InForm Fitness podcast. For Adam, Mike and Sheila, I'm Tim Edwards with the Inbound Podcasting Network.  

Welcome to the first episode of the InForm Fitness Podcast, 20 minutes with New York Times, best-selling author, Adam Zickerman and Friends. Inform Fitness offers life-changing, personal training with several locations across the U.S. Reboot your metabolism and experience the revolutionary Power of 10, the high intensity, slow motion, strength training system that's so effective, you'll get a week's worth of exercise in just one 20-minute session, (which by no coincidence is about the length of this podcast). Your hosts for the show are Adam Zickerman, the founder of Inform Fitness, Mike Rogers, trainer and GM of Inform Fitness in Manhattan, Sheila Melody, co-owner and trainer of Inform Fitness in Los Angeles, and Tim Edwards, founder of the InBound Podcasting Network and client of Inform Fitness in Los Angeles. To find an Inform Fitness nearest you visit www.informfitness.com If you'd like to ask Adam, Mike or Sheila a question or have a comment regarding the Power of 10. Send us an email or record a voice memo on your phone and send it to podcast@informfitness.com.  Join Inform Nation and call the show with a comment or question.  The number is 888-983-5020, Ext. 3.  To purchase Adam's book, Power of 10: The Once-a-Week Slow Motion Fitness Revolution click this link to visit Amazon:  https://www.amazon.com/Power-Once-Week-Revolution-Harperresource/dp/006000889X/ref=sr_1_1?s=books&ie=UTF8&qid=1485469022&sr=1-1&keywords=the+power+of+10+book Ilf you would like to produce a podcast of your own just like The Inform Fitness Podcast, please email Tim Edwards at tim@InBoundPodcasting.com The transcription to this episode is below: 01 Adam You Look Like Crap - Transcript Intro: You're listening to the InForm Fitness podcast, 20 minutes with New York Times, best-selling author, Adam Zickerman and friends. Brought to you by InForm Fitness, life changing personal training with several locations across the US. Reboot your metabolism and experience the revolutionary Power of 10, the high intensity, slow motion, strength training system that's so effective, you'd get a week's worth of exercise in just one 20-minute session, which by no coincidence is about the length of this podcast. So, get ready InForm Nation, your 20 minutes of high intensity strength training information begins in 3, 2, 1. Tim: And with that we welcome you to the maiden voyage of the InForm Fitness podcast with Adam Zickerman. How about that guys? We're finally here. [cheering] Yeah. [laughs] You're hearing several voices in the background and of course we're going to get to know each and every one of them here in the next few minutes. After about, what, two months of planning and scheduling and equipment troubleshooting? Now finally recording and excited about passing this valuable information onto those who are looking to build muscle, lose fat, maintain cardiovascular health and maybe even improve your golf game or whatever it is that you love to do. I'm certainly on board. My name is Tim Edwards and I'm the founder of Inbound Podcasting Network and we are very proud to add the InForm Fitness podcast to our stable of shows. Not only because we've assembled a knowledgeable and entertaining team to present this information but I am also a client of InForm Fitness. I've been training, using the system for close to about four months I believe and very pleased with the progress I'm making and I certainly have become a believer in the Power of 10 in which we will describe in great detail later in this and in future episodes. So, let's get started by going around the room or the various rooms that we're all recording from via the magic of Skype and formally introduce each member of the podcast team to our listeners. Of course we'll start with the founder of InForm Fitness Studios and the author of the New York Times, best-seller, Power of 10: The Once-a-Week Slow Motion Fitness Revolution, Adam Zickerman. Adam, it's a pleasure to finally launch this podcast and get started with you. Adam: Longtime coming. I'm so happy we're doing this. Tim: And I believe joining us from the Manhattan location of InForm Fitness, from across the hall from Adam, is Mike Rogers. Mike's been training at InForm Fitness for about 13 years and has served as a general manager for the New York City location for the past five. Mike, glad to have you in.     Thank you. It's great to be a part of it. And finally, joining us from the Los Angeles area is Sheila Melody. Sheila became a Power of 10 personal trainer in 2010 and in 2012 helped Adam expand to the west coast by opening the first InForm Fitness Studio just outside of Los Angeles in beautiful Toluca Lake and has since instructed hundreds of clients through the years, myself included. Sheila, this was your idea to launch the podcast. We're finally here doing it. Good to see you. I'm so excited to do this, to bring -- to introduce Adam and Mike and the Power of 10 to everybody out there and let's go. Let's go. Alright. So, there's the team, Adam, Mike, Sheila and myself, Tim. And we're all looking forward to diving deep into the content. But Adam, before we do, remind us of that very sophisticated title you came up with, for our very first and ever so important episode of -- [laughs] The InForm Fitness podcast. That title of the show again, Adam, is what? You Look Like Crap. [laughs] Very interesting title and in addition to the story behind that title, tell us -- before we get into that, tell us a little bit about your background. What led you to launching InForm Fitness and writing the book, Power of 10? Well, exercise has always an interest of mine, since I was a kid. I was a jock. My father's a jock. So, I became a jock and, you know, I had trainers and people telling me how to train and I read books on it [inaudible 04:06] magazines and I did it the way everyone was doing it, the way my trainer just wanted me to do, the way my coaches were telling me to do it and it was the conventional biometric type stuff. It was the free weights. When I was in high school, they didn't even have Nautilus yet. [Inaudible 04:25] Nautilus had just started. We had a universal machine in our gym. Those are -- but it was the first introduction to machines that I had. You know, looking back on it, it was kind of primitive but, the bottom line is, you know, you have -- you worked out hard. You worked out often and you got hurt a lot. [laughs]     Did you get hurt sometime in that progress, in leading towards InForm Fitness, did you suffer an injury? I had plenty of tweaks up until the point I had my major injury during a deadlifting program but way before that I was -- and what led to the title of this, was way before my major injury, what led to the title of this, was when a boss told me that I looked like crap even though I exercised all the time. Well let's -- let me stop you there. So, you said you looked like crap. Did you in your mind? Oh, no. No, I thought I was a stud. [laughs] And nothing's changed. [laughs] And you could see Adam for yourself if you go to informfitness.com and [laughs] see if he really does. Confidence is important in life, you know? [laughs] Yes, it is. And you got to fake it too sometimes. So, you were an exercise guy, you were doing it all the time and he knew that you were exercising. What is it that led him to tell you that you looked like crap? As you can imagine, I was working in the laboratory at the -- that I was working and as you can imagine from Scientific Laboratories, there aren't too many jocks hanging around Scientific Laboratories. I was -- [inaudible 05:49]. What Mike? I see you want to say something. A lot of studs are hanging out with [inaudible 05:57]. Yeah, exactly. There are always too many. You know. So, I kind of -- and I was new on the team and I was probably -- I would -- I'm an over -- when it comes to scientific inquiry and research I was over my head. I'm an overachiever with that. It was such a passion of mine that -- but I had to work ten times as hard to get where I was in that laboratory, where all my colleagues, you know they read it once and they got it, you know, and I had to spend hours into the middle of the night trying to figure out what we were doing in the lab.     So, the one thing I had on everybody because I didn't have brains on them and I had brawn them and I had my so called experience in exercise and I tried to [profitize 06:33] how they should be exercising. Again, it was like lots of hardcore stuff, everyday working out. You got to do a cardio, you got to do at least a couple mile runs every day. You got to do three weight training programs. Mhm [affirmative]. I was working out with this guy, Ken [Licener 06:48], maybe he'll be a guest one day on our podcast. He's a real pioneer in this and he used to work out -- he was a chiropractor that worked out of the basement of his house. And when you puked, you had to puke in this bucket. Oh jeez. And then, you can't just leave your puke there and you had to walk out with your bag of puke in your hand and everyone would see you and they'd clap if you had a bag of puke in your hand. Oh my God. [laughs] And you'd have to throw the puke, the bag of puke, into a garbage pail on the corner of his house. Oh my God. Oh. And by the end of the night there were like 30 bags in this thing. [laughs] You know, I can imagine the guys picking up this stuff, you know, in the morning -- [laughs] So, Tim, that was the best. That's the type of workout that I'm trying to explain to these exercise -- these scientists in my lab and so my boss, he was kind of tired of hearing it all and it didn't make sense to him at all and he's a smart guy, obviously.     And so he said to me, he says, you know, Adam, someone who knows so much about exercise and works out all the time, I have to say, you look like crap. That's where it came from. Tim: Did that piss you off a little bit or did you maybe kind of step back and go, “Hey, well maybe he's right. Maybe I am taking the wrong approach.” Adam: At the time, I paused. It was a seed that was planted and it didn't start germinating for many years later and it was through other experiences, other injuries, and all the comments from friends that said, this can't be good for you and then there was the epiphany, when I read the Ken Hutchins manual which basically put into words things I was questioning and he kind of answered a lot of those questions for me. Tim: So, tell us a little bit about Ken Hutchins. Who was he and what's in his manual? Adam: Ken Hutchings. [laughs] He's an eccentric guy. Ken questions all the things that I couldn't articulate and he made -- he point -- he made the point about how exercise is your stimulus and then you let it -- then you leave it alone. It's not about more is better. He also brought home the point that exercise has to be safe and it's not just the acute injuries that he was talking about. It's not the torn muscle here and there, or the sprain here and there, it was the insidious effects of over training that are much more serious than a strain or a sprain. The kind of insidious things that lead to osteoarthritis, hip replacements, lowered immune systems and therefor susceptibility to disease and those types of problems associated with chronic overtraining. My father ran marathons his whole life, didn't eat very well. In his early 70s he had quadruple bypass surgery and this man ran many, many miles and you know so that -- all this, all this experience and then reading this manual, you know, that -- it blew me away. I mean, honestly it changed everything for me. Then I started seeking out people that were already kind of gathering around Ken Hutchings that also were touched by what he had to say, that also I guess were feeling the same things I was feeling leading up to that moment. And it kind of reminds me of the movie Close Encounters of the Third Kind, where, you know, like, the aliens kind of shone that light on them and the people that had that light shown on them all of the sudden were compelled to go to Devils Tower. They didn't understand, you know, but they would just -- they just couldn't help themselves. They were driven. And I felt, you know, you read this manual and all of the sudden -- and somebody else reads this manual and all of us, these people that read this manual like zombies being led to the Devils Tower to you know congregate and talk about this and that's what the original super slow exercise guild was about. I mean it was a bunch of exercise nerds now, you know, that were touched by these ideas and our mission, the power phrase was to you know change perception of exercise and change the way people look at exercise and why we exercise and how we exercise. Tim: So, Adam, with this new mission of changing the perception of why and how to exercise, tell us how InForm Fitness came to be. Adam: So, it was 1997. 1997 where Rob Serraino actually sold me some of his original equipment. He was upgrading his equipment and I bought his, his original [inaudible 11:28] five pieces of equipment [inaudible 11:30] MedX leg press and new MedX [inaudible 11:32]. So, I spent about, I don't six grand initially to start my business and I opened it up in a client's basement. A client of mine said I can have his basement, rent free, as I perfect my trade. I was like, thank you very much. I went to his basement and it was like 300 square feet and it was musty and there was another tenant down there that was a chain smoker. Tim: And you learned why it was rent free. [laughs] Adam: Now I realized why it was rent free. Exactly. So, that's where I started. I didn't have paying clients right away at that moment. That's where I had this equipment and I trained myself and my clients who owned the building and a handful of friends. Tim: Well -- Adam: And from there I started trying to get as many people as I can to come to this basement and it's a testament to the workout that I was able to build a solid client base in a very inconvenient part of Long Island, by the way. Not to mention the fact that it was in a basement that smelled like smoke but it was also not easy to get to this place because all my connections were on the north shore of Long Island and this place that I was talking about was on the south shore of Long Island and I didn't know anybody on the south shore of Long Island. So, I wasn't getting clients from my -- from the neighborhood. I was getting clients where I'm from, my network. I mean, listen, I was passionate about it. I was and I had the war wounds and I, you know, I was licking my wounds and I told a story about -- and people, you know, as you know people were able to relate to my story because I'm not -- I'm not like this gifted athlete or with this, no matter what I do my physique is perfect. You know, I mean, I have to work maintaining my -- I'm not a natural like that. So, I am a regular guy. You know, I'm a five foot nine and a half Jew. You know, I mean [laughs] You know, I had some things to overcome. [laughter] Giant among us Jews though. [laughter] So, you were mentioning earlier, you know, you wanted to test to see if this had any staying power and here we are about 19, 20 years later almost. So, mission accomplished. I couldn't be prouder to be associated with these two people. Mike Rogers I've know him now -- how long, Mike? It's so long, it's like -- [Inaudible 14:00] 14 years. Like, we grew up together at this point. 14 years. I'm always attracted by something that's a little counterintuitive, that something that seems -- I mean, that's -- I'm just -- I find interest in that and I like to just sort of look deeper into it. I wasn't sure what we were doing was right or wrong. It just felt like it made sense and then it was very hard. And you know, I had a shoulder injury. I still have it. It's a separated clavicle, separated shoulder from when I was 20 years old, a snowboarding accident and it always kind of nagged me. It was fine. It was okay but like, I couldn't lift boxes without it bothering me. I couldn't do a lot of things without it bothering me. And the big thing that made me really believe that this is like "the thing" is my shoulder stopped bothering me after about seven weeks of doing Power of 10 and I couldn't believe it. I was just like, “Oh my God, that injury just -- it just went completely away.” That nagged me for at the time like nine years, nine or ten years and then I couldn't -- I saw -- I felt and saw and felt incredible results with my own body within -- with less than two months. And so, and Adam, you know, I think, you know, we liked each other and I thought we could help each other and I literally -- I was working at Citi Bank and I literally one day I just quit my job and I became a trainer and it was that, that was it and 14 years later and it's by far the best job I've ever had in my entire life.     I've trained, you know, over 2,000 people. I don't know how many and I've seen magnificent triumphs over the years. I have a lot of experience with questions and stuff and it's been, just the most unbelievable experience for me to everyday, look forward to helping people and to work with the team that we have here and to the expanding global team as well, so -- Well, and you mentioned the global team and I think that would include Sheila Melody over here on the Westcoast. Adam, tell me about how you and Sheila met and how that came to be. First time I met Sheila was through a course, a little certification, a little class that I had out in LA. It was my first time -- it was actually my first time in LA. I had been introduced to the Power of 10 or the super slow technique by an ex- boyfriend and he brought me to a guy here in Calabasas, California -- [Oh, that's nice 16:17]. Named Greg Burns and Greg Burns is known to all of us super slow people. He's real old school and he works out of his garage and he's got about six pieces of equipment. So, I learned kind of the old school way and I loved it immediately. I was like, “Wow, this is so cool. I get to --” I felt strong and, you know, I had always worked out just typical workout. Go to the gym three times a week and then a few years later as Adam said, this is where Adam comes into the picture, I had been given his book, Power of 10 and saw his picture on the back and, "Oh, look at this cool guy. You know, he looks so cool." [laughs] [Crosstalk 16:59]. Yeah a cute guy because it's hot guy on the back of this book, you know, and Greg Burns actually gave me that book. So, I was training with a girlfriend of mine who had been certified by Adam and she started her own place and then after a few years, I was like, “You know what? Maybe I should get certified and just kind of do this on the side. I really like it.” And so that's how I got introduced to Adam and first of all just over the phone doing, you know, we had conference calls weekly and just, you know, fell in love with him right away. I mean, I mean that in the most, you know, brotherly sense really [laughs] -- Every sense of the word. We just definitely hit it off and he -- mostly because of Adam's style. He is very -- not only is he knowledgeable about all of this but I just -- he's such a great teacher and he knows what he's talking about. He has great integrity and he, you know, makes sure that all the people he certifies are -- he will not pass you unless he believes that you really get this and you really know what you're doing and so, he's got great integrity when he does that. And I was so proud -- when I did that first certification it was one of the best things I've ever done, like, what Mike is saying. I'm definitely drinking am drinking the Kool-Aid here. It's one of the best things I've ever done. So, I called him up and said, "Hey, you want to start an InForm Fitness in LA?" And we worked it out and next thing you know, three years later -- it's three-year anniversary today actually. Really? No, shit. Yes. Wow. Very cool. Three years. I was looking at Facebook posts things and it was saying, oh, two years ago today, Adam, you were in town and we were doing our one-year anniversary, so. Cool. Three years ago and, as I said, the best thing I've ever done and love all these people that are involved with -- the clients and trainers and, you know, that's my story. [laughs] So, we're getting kind of close to the end of the very first episode of the InForm Fitness podcast, 20 minutes with Adam Zickerman and friends. The name of the book is Power of 10: The Once-a-Week Slow Motion Fitness Revolution. It can be picked up at several bookstores across the country and through amazon.com. Adam, before we put the wraps on the show, if you would please, tell us what your vision is for this podcast and what you hope to accomplish in upcoming episodes. I want to inform people of current exercise ideas and I want to push things forward and there's a lot of things that we need to talk about to push things forward. We're finding out -- I want to talk about genetics and its role in how we progress and exercise. I want to talk about the physiology we're learning about and the kinds of great things that happen from high intensity exercise that no one's talking about. You'd think by reading what's out there, that we'd have it down.     That we've got it. We got the secret to exercise. That just do this, just do that and you're fine but we are so far from fine. The injury rate for exercise is huge. Obesity is through the roof. I mean, we're resting on our laurels and I want people to realize that there's so much more to this than meets the eye and I want to bring on the experts that are going to bring this new stuff to light. I want to bring out some really good pioneers in this and talk about the science that's out there, talk about the successes that we've had. You know, and educate and inform. I mean that's the, you know, the mission of my company and the name of my company and I want to continue that. Tim: And we will. So, there it is. Episode one is in the books and by the way, we have hit the 20-minute mark in the show, which means, if you began your slow motion high intensity training at the start of the show, you'd be finished by now for the entire week. Intrigued or perhaps skeptical? We understand. I was until I tried it for myself. Just a couple months in and I have already shed several pounds and I'm getting stronger every week. If you'd like to try it for yourself, check out informfitness.com for all of the InForm Fitness locations and phone numbers throughout the country and please tell them you heard about it from the podcast. In future episodes we will introduce the interview segment of the podcast. Our goal is to schedule interviews with experts, authors and other podcasters, as Adam mentioned earlier, who's specialties land somewhere within the three pillars of high intensity exercise, nutrition and recovery as discussed in Adam's book, Power of 10: The Once-a-Week Slow Motion Fitness Revolution. As our listenership grows and our community, we call InForm Nation starts to build, we'll have some swag available in the form of t-shirts and whatnot so stay tuned for that. And, hey, if you'd like to ask Adam, Mike or Sheila a question or have a comment regarding the Power of 10. It's very simple. Just shoot us an email or record a voice memo on your phone and send it to podcast@informfitness.com. You can even give us a call at 888-983-5020, Ext. 3. That's 888-983-5020, Ext. 3 to leave your comment, question or even a suggestion on a topic you'd like covered here. Or perhaps you have a guest in mind you'd like to hear on the show. All feedback is welcome and chances are pretty good your comment or question will end up right here on the show. And finally, the best way to support this show and to keep it free for you to learn from and enjoy, subscribe to the podcast right here in iTunes, SoundCloud, Stitcher Radio, Acast, YouTube or wherever you might be listening. Of course, again, it is absolutely free and please rate the show and leave us a review. That is vital to the success of this program. I'm Tim Edwards reminding you to join us for our next episode, Can Recreation Really Be Considered Exercise? For Adam Mike and Sheila, thanks for joining us on the InForm Fitness podcast, 20 minutes with Adam Zickerman and friends, right here on the Inbound Podcasting Network.