Podcast appearances and mentions of cassidy shield

Welcome to The State of Change Enablement, a new episode series coming to you on a quarterly basis. The goal? To bring Change Enablers the most up-to-date and relevant industry news, best practices, and advice on Operations, Enablement, Training, and more that we see on a daily basis.Listen to a variety of segments:Top News ranked on the Mango scale: Slack's week-long training (2:59) and Atlassian acquiring Loom (13:30)Not-Obvious News: Peter Walker at Carta's chart on startup shutdowns (22:09), the success of a four-day workweek pilot (29:28), follow of the days: Sean Lane and Cassidy Shield (41:44)On Second Thought: Debating past podcast quotes from conversations with Hillary Curran of Guru and Kristin Kaiser Mulligan of Heard (53:51) Where to find your host, Ken: • LinkedIn: https://www.linkedin.com/in/kenbabcock/• Twitter/X: https://twitter.com/bigredbabz• Change Enablers, a community by Tango: https://www.tango.us/change-enablers-communityWhere to find cohost Rocco Seyboth:• LinkedIn: https://www.linkedin.com/in/roccoseyboth/Like what you heard? Subscribe, leave us a review, and let us know who in Operations and Enablement should be our next guest.

You're likely to find yourself presenting a QBR soon. What are you going to share? And more importantly, how are you crafting your story? That's what Cassidy and Ashley have covered for you on today's episode of Stacking Growth Live! They cover:  Crafting a narrative Structuring a deck  Nailing an Executive Summary Avoiding common missteps in the details of data They walk through examples of not-so-great slides and what to do instead to communicate performance effectively, and give general tips you can implement for your next QBR, report, or presentation.

In this episode of Stacking Growth, Carl and Cassidy reflect on how business has been changing, and how to stay on top of the rapidly shifting landscape.  They talk about the shift in buyer behavior that has brought about the need to shift marketing from “why us” to “why change?”, and how to align your team to be focused on the same (and most effective) strategies. They look at the differences between sales teams and marketing teams, their strengths and weaknesses in response to change, and how executive teams can make the difference in pushing everyone forward. Cassidy puts Carl on the spot in asking him about business acumen and the ways people can accelerate the improvement of their own, and Carl returns the favor by committing them both to delivering a ‘why change' narrative framework.

In this episode of Stacking Growth, Carl spills his hot takes to Cassidy on Product-Led Growth and Account Based Marketing. They expand on the idea that PLG, often billed as the future of enterprise software, is typically just a repackaged version of old school lead generation, diving into some common misconceptions surrounding Go-To-Market strategies of unicorn products that can make these arguments irrelevant.  Then, they dig into the confusion around ABM and how in most instances it's just another way for marketing to execute lead gen. They also cover the idea that, instead of ABM being viewed as just good marketing fundamentals, it's been separated from General Marketing strategies, the foundational confusion in treating it as a separate concept, and how the impact of technology has started to lead strategy instead of strategy leading technology.

We're kicking things off in Season 3 with a brand deep dive featuring our Chief Growth Officer, Cassidy Shield, and CMO of Zappi, Yvonne O'Brien. Key questions to ask yourself: Do your prospects have an emotional connection to your brand, and how do you build that connection in a space with huge competitors? A few more topics include brand activation, foundation, how to consistently test & learn, and what you can translate from B2C to B2B. Take a listen and make your brand more valuable and distinctive after absorbing this marque episode.

Welcome back! Cassidy, Carl, and the rest of the Refine Labs crew have returned for Season 3 of Stacking Growth. This "State of the Union" episode features Cassidy Shield, Chief Growth Officer, and Carl Ferreira, Director of Sales, setting the table for whats to come this season. Brand, creative, differentiation in B2B, coaching, alignment are just a handful of the topics we'll chop up for this third season. We're excited to be back and hope you are, too!

What is up everyone? Sharing out another amazing episode with ya'll. I asked Jenn Deering Davis to join me on the show. Jenn is Co-Founder and Head of Marketing at Gradient Works. I actually first listened to Jenn talk to Cassidy Shield on the Stacking Growth podcast (always got my eye out for innovative early stage startups!) and I really wanted to bring her on because she has a lot of experience with category design which is a creative process in and of itself. Prior to Gradient Works, Jenn co-founded Union Metrics, a social media analytics startup, that was acquired in 2018 by TrendKite and then TrendKite was acquired by Cision (a global media intelligence company). Gradient Works was founded in 2020 and has 20 people. They've raised Seed funding ($2M total). Quick description: Right rep, right account, right time. Dynamic sales book management software to help sales manage their territories. Here's what we hit on during the episode: What does creative mean to you; Cool creative approaches and experiments at Gradient Works; How they built their audience before they had a product and now they get 20K inbound website visitors; How the team builds creativity into how they work; What's Jenn's advice on how to turn technical concepts into stories that help people understand each other; Why they decided to design a new category at their early stage startup (HINT: it's never too soon); Pitfalls to avoid when creating your startup's new category; How to know that the category design process is working; Why now is the best time for startups to get more creative; Which startups should we be watching in 2023; When has Jenn personally been the most creative; Jenn asks Anna her burning question. You can find Jenn on LinkedIn. You can learn more about Gradient Works. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'm sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Want to know how to become a better marketing leader in your company? We have just the episode for you! Today we have Cassidy Shield, Chief Growth Officer at Refine Labs. Cassidy discusses with Casey Cheshire how to build a great content lead for your company. He also talks about how to optimize your sales team journey. Once it is optimized, you will be able to see that flow be very efficient over time. Cassidy gives us his tips on how marketers can work more on their content strategy. Tune in to this educational episode.     Busted Myths: Lead Gen is not marketing.  Takeaways: What Cassidy sees in a lot of different companies is that their performance of lead-gen campaigns do not perform well when it comes to generating revenue for the company In order to build a great contact lead, start something creative like a newsletter, a blog, or a podcast. This is going to force you to build content that's valuable and good for your community, organization, and audience.  The things that marketing focuses on are awareness, trust, and authenticity. They want to create educational content. Cassidy thinks that the marketing team should be focused on the demand that converts the pipeline and revenue consist consistently, not just leads at all costs. A tough step for a marketing leader to do is to be brutally honest since the way marketers do things today does not work. In order to have great outbound in your company, you need to do some level of personalization in your research.     Quote of the Show: “ I think there's a lot of room for innovation on the outbound channel in the future.” (12:39) Links: LinkedIn: https://www.linkedin.com/in/cassidyshield/  Website: https://www.refinelabs.com/  Twitter: https://twitter.com/cassidyshield  Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/0XB9YtwHvZM  Podbean: https://www.hardcorpsmarketing.com/e/lead-gen-is-not-marketing-cassidy-shield-hard-corps-marketing-show-episode-322/?token=5802bd48be20b584f7a77614ec89365a   Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

“It's just like being in a relationship,” says Brendan on this solo episode of Billion Dollar Tech. Today, he discusses what happens to a lot of startups when they bring in an outside expert or salesperson to help them scale, but the outside party through laziness or even with the best intentions fails to get the business past the growth stage. He lists five things most founders skip at the beginning stages, which can cost them everything, and explains what to do instead. Some of these are basic and universal such as being clear and specific with what you plan to solve, what your ideal customer looks like, and your results.  How do you differentiate yourself from the competition? More specifically, how do you create demand for your product when there is a long-established brand that people trust and don't feel like changing? How do you overcome the inherent mistrust people have in strangers, salespeople, and both in one? Once you bring people in, what do you have to say to them?  Brendan uses examples such as Cassidy Shield and Clearbit, as well as Seth Godin. Quotes: “Especially as you grow, you will hire experts, but you need to be able to speak, you need to be able to read your financial statements. You need to be able to speak the language of product, you need to be able to speak the language of sales and marketing. It doesn't mean you need to be able to drive the whole function. But you need to reasonably understand enough so that you can effectively interview people and address, ‘Do they know what they're talking about? Does this make sense for us?' and so forth.” (2:51-3:14 (Brendan)  “What are their jobs to be done? What are the things that they think are part of their job? Or the outcome that they're trying to drive? And how are they doing that today? What's the status quo? And what's the emotional resonance and like the priority of those jobs that they're doing? Right? Some things may be less important to people than others.” (5:25-5:44 | Brendan)  “It's just like in relationship. This is the overused metaphor which is that you wouldn't go up to a man or woman on the street and ask them to marry you, day one. You're going to start with coffee, then lunch, then dinner, then you know, and so forth and so on, building that trust over time. And that's the same with B2B sale.” (9:25-9:43 | Brendan) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Buy a copy of Brendan's Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

Marketing and sales have a...colorful past to say the least. Marketing complains that sales doesn't follow up on their leads. Sales complains that the leads that marketing gives are not worth following up with. In many cases, both are true. But when marketing switches their strategy from generating high quantities of leads at any cost, which is the reason for the poor quality, it's no wonder that sales doesn't want to follow up with them. They're the ones in the trenches and they know better than anyone what types of leads close and which ones are a waste of time. However, when marketing switches from collecting leads to creating demand, the result in the quality of "lead" that comes through gets drastically better and sales need to prioritize them. The question becomes, how can sales and marketing work together to ensure that the people coming inbound and asking for a demo are the right people and are being followed up with in the right way? In this episode, Carl Ferreira, Allison Loehman, Sidney Waterfall, and Cassidy Shield talk about how we do that at Refine Labs and how we help customers do the same.

Carl Ferreira and Cassidy Shield recorded a Friday afternoon conversation about the lack of innovation in outbound sales compared to that of marketing. They talk through why that is, how to bridge the gap, providing value and data as part of your outbound motion, and the four key components to outbound sales. By the end of the episode, you should have a handful of ideas for experimenting with innovation in your outbound motion. Stay tuned for a part 2 with results of Carl's outbound demand creation experiment.

Today's episode consists of a recording from last week's Stacking Growth LIVE event, where Cassidy Shield, Tory Kindlick and Darren Perucci talked through whether or not brand and demand should be on the same team. They talked through definitions, org structure, roles and responsibilities, the nuances between brand marketing and demand marketing, and the similarities between the two.

Today's episode features a casual conversation between Carl Ferreira and Cassidy Shield about the state of outbound sales today.

Andy Crestodina, Tim Riesterer, Ashley Faus, Dave Kellogg, Cassidy Shield, Rand Fishkin, Ritesh Patel, Sean Griffey, Denise and Jim Franklin, Doug Kessler, Kait Creamer, and Melanie Deziel take down some of marketing's most accepted wisdom.

In this episode, Dan Sanchez talks to Cassidy Shield who is the SVP Marketing and Sales of at Narrative Science. In this episode we cover:  What you can expect with traditional media What Narrative Science with a combo of paid ads, events, and organic social to build an audience How owned media led to more earned media

In celebration of the new year, we've identified 10 episodes & guests from 2021 whose stories, experiences, challenges, and visions are the reason we do this podcast. They've given us practical advice for navigating through a digital transformation — illustrating clearly what to start doing today and stop doing tomorrow. They've presented “better ways'' that challenge the status quo and paint a picture of the future of data & analytics. But most importantly, they've shown us what it means to be a leader in this space. In this episode, host Cassidy Shield, shares his key takeaways from each episode. Check out the full episodes featured in the show: Every System will Break, So Build a Culture that Won't w/ Tim O'Keefe Leading the Charge for Diversity in Data Science w/ Sadie St. Lawrence The Path to Building a Data-Driven Culture w/ Bruno Aziza How to Align Culture Transformation with Business Strategy w/ Elena Grotto & Felicia Joy The Blueprint for Data Literacy Transformation w/ Valerie Logan How to Build a Winning Data Strategy w/ Jason Krantz Charting Your Own Course as a CDO w/ Wendy Batchelder How to Improve Data Adoption Through Human-Centered Design w/ Ally Margain How to Coach Your Team to Become Data Storytellers w/ David Ciommo Why Most Analytics Projects Don't Live Up to Their Hype w/ Dustin Schimek If you want to hear more, subscribe to Leading with Data onApple Podcasts,Spotify, orhere. Listening on a desktop & can't see the links? Just search for Leading with Data in your favorite podcast player.

This week, Cassidy Shield joins our host, Garrett Mehrguth, to spin the Wheel of SaaS. When it lands on Twilio, they have to think on their feet to craft an effective campaign strategy. It quickly turns out to be one of the most challenging SaaS Marketing Makeovers yet!

Does your company make data-driven decisions?

Hi to my amazing listeners! This episode kicks of the beginning of what I'll call the "Marketing Planning Series" where I invite back founders and marketing leaders to talk about their marketing plans going into 2022. I get questions from startups about this a lot (especially as the marketing landscape has changed so much throughout the pandemic) so I know this is on people's minds. We'll dive into marketing channels, budget, and resources and so much more. Cassidy Shield is VP Marketing at Narrative Science. Prior to that, he was VP Marketing at Gogo, VP Marketing at NetCracker and spent 13 years at Alcatel Lucent, purchased by Nokia. He also went to Kellogg (woop woop!). Narrative Science was founded in 2010, has 85 people, and is based out of Chicago. Funding: Series D ($43.4M total) and they just got acquired!! Narrative Science allows you to humanize analytics with data storytelling (not dashboards). Here's what we cover: 2022 marketing plan - budget, channels, and resources; How are you splitting your budget organic vs. paid; What channels are you leaning into and why (NOTE: 90% of revenue is marketing sourced); They launched their first event (Data Storytelling Summit) and realized "hey, we're good at this"; Who's on the marketing team now and how you're planning to build out; Planning can't start until you know the goals of the business (HINT: we do this every 3-6 months on a rolling basis); Cassidy shared some other unique/helpful things related to marketing planning e.g. galvanize around your "big rock" items; Some goals (personal/professional) for Cassidy going into 2022. You can reach Cassidy on LinkedIn: www.linkedin.com/in/cassidyshield Find out more about Narrative Science: www.narrativescience.com This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message

What does it really mean to be data-driven?Cassidy Shield has applied his training as an engineer, a general manager, and an operator to the world of marketing and sales, transforming a revenue team into a truly data-driven machine. In this interview, he shares how marketers can get the most out of their data as well as:What not to measureWhat marketing's North Star metric should beHow you know if your organization is really data-drivenHow to understand the story the data is telling youWhen goals are more important than data

Cassidy Shield, VP of Marketing and Sales at Narrative Science, says that marketing sourced revenue is a weak metric that sounds trivial and runs hollow in most C-suite conversations. He also talks about how pipeline KPIs can be your north star but it becomes meaningless when your win rate is down, your deal size is down and your sales cycle time is up. Listen to this conversation with Cassidy and Eric Gruber (CEO of Personal ABM) to learn:1.  Why you do not want to be part of the  60% of marketers that primarily focus on measuring pipeline KPIs and marketing sourced revenue - and why these marketers do not get the respect they deserve from the C-Suite and the board. 2. How marketing is misaligned with the business.3. How marketing needs to hit re-set, build an operational foundation and earn a seat at the table where the focus is on EBITDA.4. The marketing KPIs that CMOs and Marketing VPs and Directors need to pay attention to if they want to go beyond awareness and leads and actually make an impact.5. How marketing can tie their programs to the fundamentals of revenue with a strong focus on how and where to move the needle?6. How marketing can have a greater impact on sales velocity,7.  The role that marketing can play in helping sales and customer success teams shape and reshape buying behavior so larger deals can be won, revenue can be protected and accounts can be penetrated?After you listen to this podcast, check out these additional resources that will help you rethink the marketing function:Quick 4 Minute Podcast - How ABM Should Impact More Than the PipelineVideo with Deanna Ransom: Making Marketing Accountable for RevenuePanel Discussion: Rebooting Marketing Planning and Measurement

Cassidy Shield, SVP of Marketing and Sales at Narrative Science (who will be on our podcast soon) mentioned that we need to focus our energy on sales velocity and its components including  # of opps, average deal size, win rate, and sales cycle time. We need to be talking about how to drive the fundamentals of revenue. When marketers start talking about these elements, where/how to move the needle, and the result on revenue - you will get the attention of leadership and boards.But we can't be talking about where and how to move the needle and result on revenue because we're not tying ABM to business challenges that are tied to revenue. Most ABM programs are still focused at the top of the funnel, even though analytics show that ABM can have the greatest impact at the middle and bottom of the buying journey. In this podcast episode, Kristina Jaramillo shares how: A fintech firm serving mid-market banks as well as national institutions like Wells Fargo are challenged to drive more deals as they are not using ABM to change sales motions, sales processes and conversations so they can improve their win rates. Currently, the stage 1 to close win rate is 5%.  An AI tech firm is nowhere close to a signed deal with Mastercard and Walmart after 14 months of conversations because the CMO is not using ABM to accelerate accounts to revenue. The CMO blames it on the fact that they need closers, even though marketing can influence both selling conversations and the internal conversations that sales is not privy to.A channel sales tech firm is unable to create wins with large enterprises that continually make the safe, comfortable bet of investing in legacy platforms like Salesforce. Listen to this quick podcast episode to see how ABM should go beyond pipeline and leads and how it should impact win rates, sales cycle time, deal sizes, the ability to go up-market and much more. After you listen to this episode, sign up for our upcoming ABM webinar: Why 2/3 of ABM Programs Fail. You'll learn about many other mistakes that ABMers are making including making ABM synonymous with ABM tech. 

Cassidy Shield, the VP of Marketing at Narrative Science joins the podcast. We talk about why it's important to be both data-driven and creative as a marketer, how to become a better blend of both, ways to spark your creativity and much more.

Nate Nichols, Chief Scientist, and Cassidy Shield, VP of NarrativeScience will address: - how to overcome data storytelling challenges - the impediments of bringing data to people - how to create a narrative to drive action Tune in to learn from these two experts.

Narrative Science creates stories from data and I'm chatting with their vice president of marketing, Cassidy Shield, on this live recording of the Business Storytelling Podcast to find out more. Previous related thoughts from my blog: https://lnkd.in/esSNuEG Connect with Narrative Science here: http://narrativescience.com  --- Send in a voice message: https://anchor.fm/ctrappe/message

Cassidy Shield is VP of Marketing at Narrative Science. Before Narrative Science, Cassidy served as VP of Marketing at Gogo, VP of Marketing at NetCracker, and spent 13 years at Alcatel Lucent (purchased by Nokia). He's also a fellow Kellogg alum! Narrative Science was founded in 2010, has 88 people, and is based out of Chicago, IL. They've raised Series D ($43.4M total). Narrative Science humanizes analytics with data storytelling (not dashboards). Data should be understandable for everyone. Stop creating unused dashboards and start data storytelling. Here's what we hit on: More about Narrative Science, who you're for, what problem you solve; The challenge with finding early adopters/visionary leaders (that's the target buyer) and how they're trying to figure this out; Who's on the Marketing team, anything unique? (HINT: the people in the roles have never done the specific work before - instead, Narrative Science sets a high bar and looks for specific behavioral traits); Podcast "Leading With Data" - what are you trying to do with it? What's the purpose and how's it going; Cassidy has 20+ years of experience. I asked him to explain his quote “the key to digital is great content that leads the buyer to what you sell”; Narrative Science doesn't have a PR agency, and that's because startups should do their own PR (if they can); Marketing: what's working well for you right now? what channels? (HINT: paid media - FB and Instagram, building community through events and the podcast); Marketing: what are the challenges, what are you trying to figure out; How do you track marketing's impact on revenue? (HINT: the company's revenue is 90% marketing sourced! The team has not had much consistent, repeatable success with outbound sales); What are the last 2-3 really good (marketing) ideas you've come up with; What are some bad recommendations in your area of expertise. You can find Cassidy on LinkedIn: www.linkedin.com/in/cassidyshield Find out more about Narrative Science: www.narrativescience.com And here's the Leading With Data podcast: https://podcasts.apple.com/us/podcast/leading-with-data/id1535701027 For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov on Youtube: www.youtube.com/channel/UCYgrBn-Y6P9o_OJ2lxHkWyg or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Are you a runner if you spend a ton on running gear, only to run 10 miles at the end of every quarter? Probably not, right? So, why do so many companies claim to be data-driven, when they do the exact same thing with their data? We need to improve our data cultures — and we do it with storytelling. In this episode, the tables are turned as Kate Strachnyi, Founder of DATAcated, interviews our very own Nate Nichols, Chief Scientist, and Cassidy Shield, VP of Marketing at Narrative Science, about how to get a real data culture going in your organization. What we talked about: -The 3 components of data storytelling -Why stories are how our species understands insights -Why today’s technology leaves too much room for interpretation -How we create a stronger, data-driven culture -How to tell a data story to a business executive -How Lexio works and its use cases Check out these resources we mentioned during the podcast: Let Your People Be People Lexio Interactive Demo If you want to hear more, subscribe to Leading with Data on Apple Podcasts, Spotify, or here. Listening on a desktop & can’t see the links? Just search for Leading with Data in your favorite podcast player.

Are you a runner if you spend a ton on running gear, only to run 10 miles at the end of every quarter? Probably not, right? So, why do so many companies claim to be data-driven, when they do the exact same thing with their data? We need to improve our data cultures — and we do it with storytelling. In this episode, the tables are turned as Kate Strachnyi, Founder of DATAcated, interviews our very own Nate Nichols, Chief Scientist, and Cassidy Shield, VP of Marketing at Narrative Science, about how to get a real data culture going in your organization. What we talked about: -The 3 components of data storytelling -Why stories are how our species understands insights -Why today’s technology leaves too much room for interpretation -How we create a stronger, data-driven culture -How to tell a data story to a business executive -How Lexio works and its use cases Check out these resources we mentioned during the podcast: Let Your People Be People Lexio Interactive Demo If you want to hear more, subscribe to Leading with Data on Apple Podcasts, Spotify, or here. Listening on a desktop & can’t see the links? Just search for Leading with Data in your favorite podcast player.

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Cassidy Shield, VP of Marketing at Narrative Science ($43m funding).That's in it for you1. Narrative Sciences' unconventional way of hiring high performing marketers2. Why B2B marketers should drive pipeline, not leads3. How B2B marketers can let the B2B buyer ask for a call instead of pushing for it 4. How Content-based networking can drive your B2B demand generation5. The competitive advantage small B2B companies should leverageAbout CassidyCassidy is passionate about driving change, he started his career streamlining industrial operations with software and lean operating principles. Since November 2018, he works at Narrative Science. Before, he was working ca. 13 years at Nokia, then he moved to the first software company called Netcracker and then Gogo - both as the VP of Marketing. About Narrative ScienceNarrative Science creates software that writes stories from data to drive understanding and results. Powered by artificial intelligence, its technology automatically turns data into easy-to-understand reports, transforms statistics into stories, and converts numbers into knowledge. Narrative Science was founded in 2010 and is headquartered in Chicago, Illinois, United States.ShownotesCassidy's podcast “Leading with Data”Find Cassidy on LinkedIn or send him an email at cshield@narrativescience.comFind Cassidy's company Narrative ScienceCassidy's favourite business books:  “Play Bigger“ by Alan Ramadan, Dave Peterson, and Christoph as well as “Positioning” by Al Ries and Jack TroutCassidy recommends the podcasts by Christopher Lochhead as one of the best marketing podcasts out thereCassidy's favourite business leaders: Dave Gerhardt, CMO at Privy & Christopher Lochhead, CoCreator Category Pirates Newsletter

Learn how to leverage the power of data storytelling to increase data adoption and create a better data culture at your organization - with Nate Nichols, Chief Scientist at Narrative Science, and Cassidy Shield, VP of Marketing at Narrative Science; hosted by Kate Strachnyi. The Narrative Science product, Lexio, let's you turn your data into interactive stories, making analytics easy and accessible for everyone - check it out for yourself! --- Support this podcast: https://anchor.fm/datacated/support

Today I connected with Cassidy Shield, VP of Marketing—and reconnected with Katherine Martin, demand generation manager at Narrative Science. We picked up where Katherine and I left off in our September interview, doing a deeper dive into data storytelling and how it can help make it much easier to use data to solve challenging marketing … Continue reading "Ep 30 — Solving Problems With Data Storytelling Part 2"