Podcast appearances and mentions of Ricardo Baca

While the hemp-fueled THC beverage category may be just getting started, it's been a more complicated path for an over-arching industry still waiting on perceptions and legislation to catch-up with consumer preferences.  Today's episode features a sit down with Ricardo Baca, named one of the 7 Most Powerful People In America's Marijuana Industry, and founder/CEO of a leading integrated communications firm, Grasslands. In our conversation Ricardo talks about how his journalism work helped educate the mainstream on cannabis, and where we are in the current environment with the industry essentially split into two factions. We also touch on what he's hearing on legislation at the federal level, and how that may or may not impact a THC beverage category that's currently taking off. Lastly, we talk about the future, and how the industry has really become one with the broader health and wellness movement that has shaped more mindful drinking habits.Mentioned in this episode:GrasslandsFable LibationsU.S. of N/A Episode/Ben Kennedy, Fable LibationsWe'd love your feedback!

Text Cannabis Man!In this episode, host Don Kleppin shares his personal trek through Dry January, a month-long break from cannabis, alcohol, caffeine, and added sugars. With vivid dreams every night and a 10-pound weight loss in just 17 days, Don reflects on the impact of the challenge so far.The News Joint Wrap brings listeners up to speed on key developments in the cannabis space, including:Four new qualifying conditions added for Illinois medical cannabis patients.A continued decline in medical cannabis sales for the third consecutive year.Two new hemp-related bills introduced in the Illinois House, reflecting the ongoing battle between those pushing for a ban on hemp products and those advocating for regulation.Other stories highlight the DEA's administrative judge delaying a decision on rescheduling cannabis by at least three months and DoorDash's announcement that it will begin delivering hemp-based products like beverages, gummies, and candies in select markets. Don also calls out prohibitionist group Smart Approaches to Marijuana for their outdated, fear-mongering reaction to DoorDash's move.Despite a challenging week of news for cannabis advocates, Don ends the episode on a lighter note with this week's High Haiku, celebrating Dry January in poetic style.Tune in for a mix of personal insight, cannabis updates, and thoughtful commentary that you won't want to miss!Support the showInterested in advertising? Email host@cannabismanpodcast.com!Follow the show on Facebook, YouTube, Twitter and Instagram!For more cannabis news and insights, check out the Weekly Chronic newsletter!

Last week, the Biden Administration proposed reclassifying cannabis as a less-dangerous drug. We discuss the federal government's move to ease restrictions on marijuana as well as Colorado's decade-old cannabis law with Ricardo Baca, the first-ever cannabis editor of the Denver Post and Sam Kamin, a professor at the University of Denver law school.

Last week, the Biden Administration proposed reclassifying cannabis as a less-dangerous drug. We discuss the federal government's move to ease restrictions on marijuana as well as Colorado's decade-old cannabis law with Ricardo Baca, the first-ever cannabis editor of the Denver Post and Sam Kamin, a professor at the University of Denver law school.

Cannabis has been a "Schedule I" drug for decades, meaning the federal government regulates it the same way as heroin. But that could be changing soon, with the recent surprise news of a potential rescheduling. Host Bree Davies sits down with former cannabis reporter, founder of Grasslands PR Agency, and industry insider Ricardo Baca to learn more about why local cannabis leaders are so excited about this and how it could change the world of legal weed as we know it. For even more news from around the city, subscribe to our morning newsletter Hey Denver at denver.citycast.fm. Follow us on Instagram: @citycastdenver Chat with other listeners on reddit: r/CityCastDenver What do you think about the future of weed? Text or leave us a voicemail with your name and neighborhood, and you might hear it on the show: 720-500-5418‬ Learn more about the sponsors of this episode: Colorado Wine Board Levitt Pavillion  Denver Botanic Garden's Spring Plant Sale  Looking to advertise on City Cast Denver? Check out our options for podcast and newsletter ads at citycast.fm/advertise Learn more about your ad choices. Visit megaphone.fm/adchoices

Ricardo Baca is a 20-year veteran journalist and cannabis futurist, widely respected in both modern media and drug-policy circles. He was appointed The Denver Post's first-ever cannabis editor in 2013 and founded the news vertical The Cannabist, where he extensively covered the advent of the U.S. adult-use cannabis market and related issues around the world, as seen in the feature documentary Rolling Papers.We talk to Ricardo about the intersection of cannabis and psychedelics based on his observations attending the 2023 Psychedelic Science Conference in Denver. We also talk about the positive media coverage from the likes of Rolling Stone and Vice about the event and how that compares to the critical coverage cannabis gets. We also discuss the paths of legalization with psychedelics getting leverage by needing only FDA approval for each treatment while cannabis needs policymakers. We also discuss Ricardo's appointment as a board member to the Natural Medicine Advisory Board in Colorado under the leadership of Colorado Governor Jared Polis.  Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ricardo Baca is a 20-year veteran journalist and cannabis futurist, widely respected in both modern media and drug-policy circles. He was appointed The Denver Post's first-ever cannabis editor in 2013 and founded the news vertical The Cannabist, where he extensively covered the advent of the U.S. adult-use cannabis market and related issues around the world, as seen in the feature documentary Rolling Papers.Ricardo launched Grasslands: A Journalism-Minded Agency in 2016 to work directly with business leaders in highly regulated industries, from cannabis and psychedelics to spirits and healthcare. Grasslands is a journalism-minded marketing and public relations agency working with bold brands in cannabis and psychedelics.Named one of Fortune's 7 Most Powerful People in America's Marijuana Industry in 2016 and Marketer of the Year by AdCann in 2019, Ricardo has received numerous accolades for his trailblazing work.They talk about the challenges of advertising in cannabis, social media plays a crucial role in this. Recently Twitter sort of “opened up” some of the cannabis advertising capabilities so we dive into that and much more. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

It's been ten years since Colorado first legalized adult-use weed. Over that decade, the way journalists and their audiences have related to cannabis has drastically changed. That's largely thanks to a crew of reporters at The Denver Post who, in 2013, launched The Cannabist, the first mainstream media outlet's coverage of cannabis at the very dawn of legalization. And they did it with great journalistic integrity, setting the tone for future journalists for how to reliably report on pot.In this episode, host Brit Smith talks to the founder of The Cannabist, Ricardo Baca, about how the US mainstream media's coverage of cannabis has evolved and impacted society and cannabis culture.Brit and Ricardo talk about his experience being hired as the first US cannabis editor at the start of mainstream cannabis journalism. They discuss the stigma he faced on nightly talk shows, the kinds of stories he remembers covering, how his team chose what to cover and the right tone to use, and which articles got the most pushback and support.They also talk about what Ricardo has seen change in how major outlets cover the cannabis industry and culture over the last decade, where he sees the future of cannabis culture going, how journalism plays a part in that growth, and what he's doing now with his marketing and PR firm Grasslands: A Journalism-Minded Agency.Follow us on social media @DifferentLeaf and find host Brit Smith @BritTheBritishGo to DifferentLeaf.com to get your copy of our latest magazine issue or to find your local in-person retailer.

How's it growing folks?! On this episode of Here Weed Go!, host Eddie Celaya is in New York City and he's talking about just how wide-spread this marijuana movement is in the land of the free. To help give some context to just how far the country has come in the last 10-15 years when it comes to pot, today's guest is Ricardo Baca. As the original marijuana editor for the Denver Post, Baca covered the first-of-its-kind adult-use recreational roll-out in Colorado. More recently, as the founder and CEO of Denver-based, cannabis-focused PR/ad firm Grasslands, Baca has helped companies, brands and individuals within the industry tell their stories to a larger, more mainstream audience. The discussion touches on how much public perception on cannabis has changed, what new emerging cannabis-friendly state investors and tourists should look out for next, and just how close the industry is to producing it's first huge (think Coca-Cola or Kleenex) mainstream brand. MORE INFO Grasslands website: https://mygrasslands.com/who-we-are/ More Here Weed Go! content: TucsonMarijuanaGuide.com Here Weed Go! social media: https://linktr.ee/hereweedgo  See omnystudio.com/listener for privacy information.

This week: Apple's funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison's Latino Podcast Report, and Spotify bundles Chartable and Podsights access for Megaphone users Apple Ramps Up Its In-House Podcasting Efforts with Studio Deal Manuela: Rumors of Apple getting into podcasting bore fruit last week with official confirmation. At least, sort of. Ashley Carman and Lucas Shaw's Bloomberg piece from last Wednesday explains:  “The investments have been led by Apple's TV studio, rather than its podcast division. Despite being one of the biggest distributors of audio in the world, the company's podcasting unit has avoided funding individual shows or buying networks because it wants to be seen as a neutral platform.”  That TV division has entered into a deal with Futuro Studios to fund the creation of podcasts while Apple retains first-look rights on film and TV adaptations. In essence, the deal creates a pilot-factory for Apple to generate new IP and test them in the world of podcasting before graduating to the more expensive filmed version.  “Apple hasn't pumped nearly as much money into original podcasts as Amazon and Spotify Technology SA, which have each spent more than $1 billion acquiring companies and programming. Spotify, Apple's rival in music streaming, has made some of the most popular podcasts in the world exclusive to its service and thus unavailable to the competition.” Podcasting is becoming a relatively affordable testing ground for IP instead of fully committing to a TV pilot, along with the added bonus of any successful IP getting a built-in audience of fans before the first day of shooting. Successful shows like Netflix's Dirty John adaptation are proving the method can work and work well.  ‘A key impediment': Brand safety tech continues to divide advertisers into haves and have-nots Shreya: This Monday Seb Joseph of Digiday posted an article detailing the growing divide in how advertisers handle being posted to news sites when big, predominantly negative stories break. Nobody wants to be the next viral sensation getting roasted worse than Mr. Peanut when Planters' ad campaign temporarily killing their mascot coincided with the death of Kobe Bryant.  In a world full of dangerous news cycles, brand safety tech companies like Integral Ad Science are able to impart more granular control over what content is considered brand-safe in a timely manner.  “Then there are those marketers who don't use the technology. Take British newspaper group Reach plc, for example, which has said the war in Ukraine significantly dampened advertiser demand. This won't surprise anyone. The truth is the downside is too steep and the upside too obscure for many marketers to do anything but avoid the polarizing news. That said, not every marketer sees it this way. And if they could afford to, they would advertise on news sites — just in a more nuanced manner.” An unintended side effect of advertisers deciding what topics are acceptable to block ads on is that some of the biggest news stories are also cutting off some of the potentially best-written journalism of the moment. Joseph quotes Zefr EVP of Strategy and Marketing: “We actually don't accept or use keyword blocklists as a policy in our company, because they end up causing the same damage to over-blocking quality voices over and over again and they just don't work well in UGC environments. We instead apply the GARM [Global Alliance of Responsible Media] models for debated sensitive social issues as a way to keep brands in front of suitable content while avoiding the issues that they're concerned about.”  Ad Agencies Can, and Should, Do More to Support Journalism Shreya: Between hedge fund buyouts dissolving seemingly bulletproof institutions and ad dollars drying up when negative stories drop, things are looking rough for journalists. Ricardo Baca writes an impassioned plea for ad agencies, stressing the importance of not only collaborating with journalists but also supporting them with ad buys and subscriptions. He writes from the perspective of having worked on the other side of the fence as a journalist himself years prior.  “To be clear, agencies are partly to blame here. We're stuck on the same vicious treadmill as everyone else: We see the web traffic going to social media, so that's where we buy our ads, further siphoning away support from journalism, the snake eating itself. And with news outlets struggling mightily on the revenue front no matter their size—from local alt-weeklies to major metropolitan dailies—I am making a plea for agencies to step up.” Baca suggests treating relationships with journalists not as transactional, but symbiotic instead. Value their time and they will value yours. Don't hold grudges when well-researched reporting generates something the client isn't happy with. Then there's the fact that journalism has evolved beyond gumshoe reporters all working for a monolithic outlet. With more forms of professional journalism becoming the norm, so to must go the advertising support.  “Keep in mind that revenue models have shifted. Consider an agency sponsorship for a Substack newsletter, for example. Sponsoring other popular media formats like podcasts, recognizing both a shift in consumers' habits as well as the continuity involved—someone's got to be paid to create the stuff—is another way to directly support the trade.” Gabe's Section Manuela: The third annual Latino Podcast Listener Report was published on Tuesday, following a webinar discussing the results presented by Gabriel Soto, my co-host on La Descarga and Senior Director at Edison Research, and Elsie Escobar, Director of Community and Content at Libsyn and co-founder of She Podcasts. Supported by Adonde Media, LWC Studios, Libsyn, PRX, and SXM Media this year's report revealed many interesting trends as well as new findings. The study finds that 59% of Latino adults have ever listened to a podcast, up from 56% since last year and up from 45% since 2020.  The lack of Spanish podcast promotion was a recurring theme of the report, and an opportunity exists to bridge such content with foreign born Latinos. The report highlighted the listening gap between Latinos born outside of the U.S. and their U.S. born counterparts. 37% of Latinos born in the U.S. listened to a podcast in the last month, while 29% born outside of the U.S. say the same.  A new statistic released this year revealed seventeen percent of Latino Monthly podcast listeners identify as LGBTQ+. For comparison, the report cited the Gallup poll's 2021 estimate of 11% of Latino adult population who identify as LGBTQ+  The benefit of advertising on Latino podcasts was also discussed. According to the report, 64% of monthly listeners of Latino-hosted podcasts, say they ever purchased a product or service as a result of hearing a sponsorship or advertising on a podcast, compared with 25% of those who have never listened to a podcast hosted by Latinos saying the same. .  As Gabriel Soto put it, “Latinos in the U.S. control an impressive $1.9 trillion in purchasing power, and today's data demonstrate how advertisers who support Latino podcast content are benefitting, while those who don't are missing out,”.  The Latino Podcast Listener Report serves as an invaluable resource to many creators in the podcast space. We're happy to see the effort continue. You can download the Latino Podcast Listener Report for free at the link in the show notes. Spotify Launches New Bundle For Megaphone Users, Adding Access To Chartable And Podsights Shreya: In an email sent yesterday, Spotify has announced they are bundling enterprise access to recently-purchased services Chartable and Podsights into Megaphone.  “With this updated offering, you will be able to easily apply attribution measurement to showcase the value of your podcast promotional efforts as well as your direct sales campaigns. All Megaphone clients will now be able to obtain unique insights about their podcast audience while also measuring the audience growth impact of their promotional campaigns through tools like Chartable SmartPromos and SmartLinks.”  Attribution and growth marketing are the major focus in the world of podcast adtech. One of the largest enterprise-focused hosting platforms acquiring two of the top attribution and analytics solutions and offering them for free to existing users is a big deal budget-wise. Though it is worth noting there are strings attached: they're free for the first four million impressions.  Since the big Spotify purchase of Podsights and Chartable there's been a massive hole for third party attribution. Companies like Claritas, Veritonic, and Artsai who've started to take on that challenge have had an uphill battle. Both Podsights and Chartable are great pieces of tech, but first-party is not neutral. Offers like this will make it even harder to extract them from their hold on the space and jeopardizes third party measurements value in podcasting.  A good deal, but one to keep in mind when considering the future of podcasting as an industry.  Quick Hits: Recommended Weekend Reading Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's three great reads are: How alt.NPR's experimentation shaped the early podcasting landscape starting in 2005 by Shirley Liu. They didn't invent podcasting, but NPR was definitely a pioneer. Podcasting opened up NPR to experimentation and launched the careers of so many podcasters. Ad Disclosure: Podcast Sponsors Aren't Off the Hook from last Thursday's PodMov Daily. A story of meal replacement brand Huel getting in hot water over host-read advertising. Podcasting, given its position at the crossroads between radio and influencer marketing, will start to see quite a few stories like this as it continues to enter more mainstream content channels. Unpaid Internship Rebrands as a $4,000 "Training" by Skye Pillsbury. This issue of Pillsbury's can't-miss newsletter The Squeeze covers a story exactly as bad as the headline sounds. A true must-read. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week: Apple's funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison's Latino Podcast Report, and Spotify bundles Chartable and Podsights access for Megaphone users Apple Ramps Up Its In-House Podcasting Efforts with Studio Deal Manuela: Rumors of Apple getting into podcasting bore fruit last week with official confirmation. At least, sort of. Ashley Carman and Lucas Shaw's Bloomberg piece from last Wednesday explains:  “The investments have been led by Apple's TV studio, rather than its podcast division. Despite being one of the biggest distributors of audio in the world, the company's podcasting unit has avoided funding individual shows or buying networks because it wants to be seen as a neutral platform.”  That TV division has entered into a deal with Futuro Studios to fund the creation of podcasts while Apple retains first-look rights on film and TV adaptations. In essence, the deal creates a pilot-factory for Apple to generate new IP and test them in the world of podcasting before graduating to the more expensive filmed version.  “Apple hasn't pumped nearly as much money into original podcasts as Amazon and Spotify Technology SA, which have each spent more than $1 billion acquiring companies and programming. Spotify, Apple's rival in music streaming, has made some of the most popular podcasts in the world exclusive to its service and thus unavailable to the competition.” Podcasting is becoming a relatively affordable testing ground for IP instead of fully committing to a TV pilot, along with the added bonus of any successful IP getting a built-in audience of fans before the first day of shooting. Successful shows like Netflix's Dirty John adaptation are proving the method can work and work well.  ‘A key impediment': Brand safety tech continues to divide advertisers into haves and have-nots Shreya: This Monday Seb Joseph of Digiday posted an article detailing the growing divide in how advertisers handle being posted to news sites when big, predominantly negative stories break. Nobody wants to be the next viral sensation getting roasted worse than Mr. Peanut when Planters' ad campaign temporarily killing their mascot coincided with the death of Kobe Bryant.  In a world full of dangerous news cycles, brand safety tech companies like Integral Ad Science are able to impart more granular control over what content is considered brand-safe in a timely manner.  “Then there are those marketers who don't use the technology. Take British newspaper group Reach plc, for example, which has said the war in Ukraine significantly dampened advertiser demand. This won't surprise anyone. The truth is the downside is too steep and the upside too obscure for many marketers to do anything but avoid the polarizing news. That said, not every marketer sees it this way. And if they could afford to, they would advertise on news sites — just in a more nuanced manner.” An unintended side effect of advertisers deciding what topics are acceptable to block ads on is that some of the biggest news stories are also cutting off some of the potentially best-written journalism of the moment. Joseph quotes Zefr EVP of Strategy and Marketing: “We actually don't accept or use keyword blocklists as a policy in our company, because they end up causing the same damage to over-blocking quality voices over and over again and they just don't work well in UGC environments. We instead apply the GARM [Global Alliance of Responsible Media] models for debated sensitive social issues as a way to keep brands in front of suitable content while avoiding the issues that they're concerned about.”  Ad Agencies Can, and Should, Do More to Support Journalism Shreya: Between hedge fund buyouts dissolving seemingly bulletproof institutions and ad dollars drying up when negative stories drop, things are looking rough for journalists. Ricardo Baca writes an impassioned plea for ad agencies, stressing the importance of not only collaborating with journalists but also supporting them with ad buys and subscriptions. He writes from the perspective of having worked on the other side of the fence as a journalist himself years prior.  “To be clear, agencies are partly to blame here. We're stuck on the same vicious treadmill as everyone else: We see the web traffic going to social media, so that's where we buy our ads, further siphoning away support from journalism, the snake eating itself. And with news outlets struggling mightily on the revenue front no matter their size—from local alt-weeklies to major metropolitan dailies—I am making a plea for agencies to step up.” Baca suggests treating relationships with journalists not as transactional, but symbiotic instead. Value their time and they will value yours. Don't hold grudges when well-researched reporting generates something the client isn't happy with. Then there's the fact that journalism has evolved beyond gumshoe reporters all working for a monolithic outlet. With more forms of professional journalism becoming the norm, so to must go the advertising support.  “Keep in mind that revenue models have shifted. Consider an agency sponsorship for a Substack newsletter, for example. Sponsoring other popular media formats like podcasts, recognizing both a shift in consumers' habits as well as the continuity involved—someone's got to be paid to create the stuff—is another way to directly support the trade.” Gabe's Section Manuela: The third annual Latino Podcast Listener Report was published on Tuesday, following a webinar discussing the results presented by Gabriel Soto, my co-host on La Descarga and Senior Director at Edison Research, and Elsie Escobar, Director of Community and Content at Libsyn and co-founder of She Podcasts. Supported by Adonde Media, LWC Studios, Libsyn, PRX, and SXM Media this year's report revealed many interesting trends as well as new findings. The study finds that 59% of Latino adults have ever listened to a podcast, up from 56% since last year and up from 45% since 2020.  The lack of Spanish podcast promotion was a recurring theme of the report, and an opportunity exists to bridge such content with foreign born Latinos. The report highlighted the listening gap between Latinos born outside of the U.S. and their U.S. born counterparts. 37% of Latinos born in the U.S. listened to a podcast in the last month, while 29% born outside of the U.S. say the same.  A new statistic released this year revealed seventeen percent of Latino Monthly podcast listeners identify as LGBTQ+. For comparison, the report cited the Gallup poll's 2021 estimate of 11% of Latino adult population who identify as LGBTQ+  The benefit of advertising on Latino podcasts was also discussed. According to the report, 64% of monthly listeners of Latino-hosted podcasts, say they ever purchased a product or service as a result of hearing a sponsorship or advertising on a podcast, compared with 25% of those who have never listened to a podcast hosted by Latinos saying the same. .  As Gabriel Soto put it, “Latinos in the U.S. control an impressive $1.9 trillion in purchasing power, and today's data demonstrate how advertisers who support Latino podcast content are benefitting, while those who don't are missing out,”.  The Latino Podcast Listener Report serves as an invaluable resource to many creators in the podcast space. We're happy to see the effort continue. You can download the Latino Podcast Listener Report for free at the link in the show notes. Spotify Launches New Bundle For Megaphone Users, Adding Access To Chartable And Podsights Shreya: In an email sent yesterday, Spotify has announced they are bundling enterprise access to recently-purchased services Chartable and Podsights into Megaphone.  “With this updated offering, you will be able to easily apply attribution measurement to showcase the value of your podcast promotional efforts as well as your direct sales campaigns. All Megaphone clients will now be able to obtain unique insights about their podcast audience while also measuring the audience growth impact of their promotional campaigns through tools like Chartable SmartPromos and SmartLinks.”  Attribution and growth marketing are the major focus in the world of podcast adtech. One of the largest enterprise-focused hosting platforms acquiring two of the top attribution and analytics solutions and offering them for free to existing users is a big deal budget-wise. Though it is worth noting there are strings attached: they're free for the first four million impressions.  Since the big Spotify purchase of Podsights and Chartable there's been a massive hole for third party attribution. Companies like Claritas, Veritonic, and Artsai who've started to take on that challenge have had an uphill battle. Both Podsights and Chartable are great pieces of tech, but first-party is not neutral. Offers like this will make it even harder to extract them from their hold on the space and jeopardizes third party measurements value in podcasting.  A good deal, but one to keep in mind when considering the future of podcasting as an industry.  Quick Hits: Recommended Weekend Reading Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's three great reads are: How alt.NPR's experimentation shaped the early podcasting landscape starting in 2005 by Shirley Liu. They didn't invent podcasting, but NPR was definitely a pioneer. Podcasting opened up NPR to experimentation and launched the careers of so many podcasters. Ad Disclosure: Podcast Sponsors Aren't Off the Hook from last Thursday's PodMov Daily. A story of meal replacement brand Huel getting in hot water over host-read advertising. Podcasting, given its position at the crossroads between radio and influencer marketing, will start to see quite a few stories like this as it continues to enter more mainstream content channels. Unpaid Internship Rebrands as a $4,000 "Training" by Skye Pillsbury. This issue of Pillsbury's can't-miss newsletter The Squeeze covers a story exactly as bad as the headline sounds. A true must-read. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

Esta semana: Apple llega a un acuerdo con una casa de producción Latina, varios discuten la seguridad de marca, se publica el Latino Podcast Listener Report, y Spotify brinda una nueva oferta para usuarios de megaphone Apple aumenta sus esfuerzos de podcasting en un trato con casa de producción Manuela: Se confirmaron rumores de que Apple se metió en el podcasting la semana pasada. El artículo de Bloomberg de Ashley Carman y Lucas Shaw del miércoles pasado explica: “Las inversiones han sido lideradas por el estudio de televisión de Apple, en lugar de su división de podcasts. A pesar de ser uno de los distribuidores de audio más grandes del mundo, la unidad de podcasting de la compañía ha evitado financiar programas individuales o comprar redes porque quiere ser vista como una plataforma neutral”. Esa división de televisión ha llegado a un acuerdo con Futuro Studios, la casa de producción fundada por la periodista latina Maria Hinojosa, para financiar la creación de podcasts, mientras que Apple conserva los derechos de primera vista sobre las adaptaciones de cine y televisión. En lo esencial, el acuerdo crea una fábrica para hacer pilotos de contenido para que Apple genere nuevas propiedades intelectuales y las pruebe en el mundo de los podcasts antes de pasar a la versión filmada más costosa. “Apple no ha invertido tanto dinero en podcasts originales como Amazon y Spotify Technology SA, que han gastado cada uno más de mil millones de dólares en adquisición de empresas y programación. Spotify, el rival de Apple en la transmisión de música, ha hecho que algunos de los podcasts más populares del mundo sean exclusivos de su servicio y, por lo tanto, no estén disponibles para la competencia”. Podcasting se está convirtiendo en un campo de pruebas relativamente asequible para propiedades intelectuales en lugar de comprometerse por completo con un piloto de TV, junto con la ventaja adicional de que cualquiera propiedad intelectual exitosa obtiene una audiencia integrada de fanáticos antes del primer día de rodaje. Programas exitosos como la adaptación de Dirty John de Netflix están demostrando que el método puede funcionar y funcionar bien. 'Un impedimento clave': la tecnología de seguridad de la marca continúa dividiendo a los anunciantes entre ricos y pobres Gabe: Este lunes, Seb Joseph de Digiday publicó un artículo que detalla la creciente división en la forma en que los anunciantes manejan ser publicados en sitios de noticias cuando surgen grandes historias principalmente negativas. Nadie quiere ser la próxima sensación viral que sale peor que el Sr. Peanut cuando la campaña publicitaria de Planters que mató temporalmente a su mascota coincidió con la muerte de Kobe Bryant.  En un mundo lleno de ciclos de noticias peligrosas, las empresas de tecnología de seguridad de marca como Integral Ad Science pueden impartir un control más granular sobre qué contenido se considera seguro para la marca de manera oportuna. Luego están aquellos especialistas en marketing que no usan la tecnología. Tome el grupo de periódicos británico Reach plc, por ejemplo, que ha dicho que la guerra en Ucrania redujo significativamente la demanda de los anunciantes. “Esto no sorprenderá a nadie. La verdad es que la desventaja es demasiado pronunciada y la ventaja demasiado oscura para que muchos especialistas en marketing hagan algo más que evitar las noticias polarizadoras. Dicho esto, no todos los especialistas en marketing lo ven de esta manera. Y si pudieran permitírselo, se anunciarán en sitios de noticias, solo que de una manera más matizada.” Un efecto secundario no deseado de que los anunciantes decidan qué temas son aceptables para bloquear anuncios es que algunas de las noticias más importantes también eliminan parte del periodismo potencialmente mejor escrito del momento. Joseph cita al vicepresidente ejecutivo de estrategia y marketing de Zefr: “En realidad, no aceptamos ni usamos listas de bloqueo de palabras clave como una política en nuestra empresa, porque terminan causando el mismo daño al bloquear en exceso las voces de calidad una y otra vez, y simplemente no funcionan bien en entornos de contenido generado por usarios. En su lugar, aplicamos los modelos GARM [Global Alliance of Responsible Media] para temas sociales delicados debatidos como una forma de mantener a las marcas frente a contenido adecuado y evitar los problemas que les preocupan”. Latino Podcast Listener Report / Informe de oyentes latinos de podcast Manuela: El tercer informe anual del Latino Podcast Listener Report, o en español Informe de oyentes latinos de podcasts, se publicó el martes, tras un webinar sobre los resultados presentado por Gabriel Soto, coanfitrión de La Descarga y director sénior de Edison Research, y Elsie Escobar, directora de comunidad y contenido de Libsyn y cofundadora de She Podcasts. Con el apoyo de Adonde Media, LWC Studios, Libsyn, PRX y SXM Media, el informe de este año reveló muchas tendencias interesantes, así como nuevos hallazgos. El estudio encuentra que el 59% de los adultos latinos han escuchado alguna vez un podcast, frente al 56% desde el año pasado y al 45% desde el 2020. La falta de promoción de podcasts en español fue un tema recurrente del informe, y existe una oportunidad para unir dicho contenido con los latinos nacidos fuera de EE.UU. El 37% de los latinos nacidos en EE. UU. escuchó un podcast en el último mes, mientras que el 29% de los nacidos fuera de EE. UU. dice lo mismo. Una nueva estadística publicada este año reveló que el 17% de los latinos que son oyentes mensuales de podcasts se identifican como LGBTQ+. Para comparar, el informe citó la estimación de 2021 de la encuesta Gallup, la cual indica que 11 % de la población adulta latina se identifica como LGBTQ+. También se discutió el beneficio de la publicidad en los podcasts latinos. Según el informe, el 64% de los oyentes mensuales de podcasts presentados por latinos dicen que alguna vez compraron un producto o servicio como resultado de escuchar un patrocinio o publicidad en un podcast, en comparación con el 25% de los que nunca han escuchado un podcast presentado por latinos que dice lo mismo. Como dijo Gabriel Soto, “los latinos en los EE. UU. controlan un impresionante poder adquisitivo de $1,9 billones, y los datos de hoy demuestran cómo los anunciantes que apoyan el contenido de los podcasts latinos se benefician, mientras los que no lo hacen se lo pierden”. El Informe de oyentes de podcasts latinos es un recurso invaluable para muchos creadores en el mundo de los podcasts. Estamos felices de ver que el esfuerzo continúa. Puede descargar el informe del Latino Podcast Listener Report de forma gratuita en el enlace en los detalles del episodio. Las agencias de publicidad pueden y deben hacer más para apoyar el periodismo Gabe: Las cosas se ven difíciles para los periodistas. Ricardo Baca escribe una apasionada petición para las agencias de publicidad, destacando la importancia no solo de colaborar con los periodistas, sino también de apoyarlos con compras de anuncios y suscripciones. Escribe desde la perspectiva de haber trabajado al otro lado de cerca como periodista años antes. “Para ser claros, las agencias tienen parte de culpa aquí. Estamos atrapados en la misma rutina viciosa que todos los demás: vemos que el tráfico web se dirige a las redes sociales, así que ahí es donde compramos nuestros anuncios, desviando aún más el apoyo del periodismo, la serpiente se come a sí misma. Y con los medios de comunicación luchando poderosamente en el frente de los ingresos sin importar su tamaño, desde los semanarios alternativos locales hasta los principales diarios metropolitanos, estoy haciendo un suplica a las agencias para que den un paso al frente”. Baca sugiere tratar las relaciones con los periodistas no como transaccionales, sino como simbióticas. Valora su tiempo y ellos valorarán el tuyo. No guarde rencor cuando un informe bien investigado genera algo con lo que el cliente no está satisfecho. Luego está el hecho de que el periodismo ha evolucionado más allá de los reporteros de gumshoe que trabajan para un medio monolítico. Con más formas de periodismo profesional convirtiéndose en la norma, también debe ir el apoyo publicitario. “Tenga en cuenta que los modelos de ingresos han cambiado. Considere el patrocinio de una agencia para un boletín Substack, por ejemplo. Patrocinar otros formatos de medios populares como podcasts, reconocer tanto un cambio en los hábitos de los consumidores como la continuidad involucrada (alguien debe pagar para crear las cosas) es otra forma de apoyar directamente el comercio”. Spotify lanza un nuevo paquete para usuarios de Megaphone, agregando acceso a Chartable y Podsights Manuela: En un correo electrónico enviado ayer, Spotify anunció que están agrupando el acceso empresarial a los servicios adquiridos recientemente Chartable y Podsights en Megaphone. “Con esta oferta actualizada, podrá aplicar fácilmente la medición de atribución para mostrar el valor de sus esfuerzos promocionales de podcast, así como sus campañas de ventas directas. Todos los clientes de Megaphone ahora podrán obtener información única sobre la audiencia de su podcast y, al mismo tiempo, medir el impacto del crecimiento de la audiencia de sus campañas promocionales a través de herramientas como Chartable SmartPromos y SmartLinks”. La atribución y el marketing de crecimiento son el enfoque principal en el mundo de la tecnología publicitaria de podcast. Una de las mayores plataformas de alojamiento centradas en empresas que adquiere dos de las mejores soluciones de atribución y análisis y las ofrece de forma gratuita a los usuarios existentes es un gran problema en cuanto al presupuesto. Aunque vale la pena señalar que hay condiciones: son gratis para los primeros cuatro millones de impresiones. Desde la gran compra de Spotify de Podsights y Chartable, ha habido un agujero enorme para la atribución de terceros. Empresas como Claritas, Veritonic y Artsai, que han comenzado a asumir ese desafío, han tenido una batalla dificil. Tanto Podsights como Chartable son excelentes piezas de tecnología, pero la primera parte no es neutral. Ofertas como esta harán que sea aún más difícil sacarlos de su dominio sobre el espacio y ponen en peligro el valor de las mediciones de terceros en el podcasting. Un buen trato, pero hay que tenerlo en cuenta al considerar el futuro del podcasting como industria. La Descarga es una producción de Sounds Profitable. El episodio de hoy fue presentado por Manuela Bedoya y Gabriel Soto, y escrito por Gavin Gaddis. Bryan Barletta y Tom Webster son los productores ejecutivos de La Descarga de Sounds Profitable.  See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

For the first time in the history of legal weed, sales are falling. It's an unthinkable turnaround for an industry that was once seen with limitless potential, and it's going to mean a loss of tax revenue for all the public services funded by cannabis sales. So why are weed sales dropping? Ricardo Baca is the founder and ceo of Grasslands, a cannabis-focused PR agency. He's been digging into the numbers, and he sees more than what's on the surface. Host Bree Davies sits down with the veteran cannabis journalist-turned-weed biz insider to parse out what, exactly, is going on with cannabis in Colorado.   Oh, and- We're doing another food battle! This time, it's a showdown between Denver's favorite sandwich chains: Snarf's vs. Cheba Hut. So which colorful sub-maker will reign supreme? Or is there another local sandwich maker that deserves a spot in this battle? Leave us a voicemail with your take, name and neighborhood, and you might hear it on the show: (720) 500-5418‬ Bree mentioned Mutiny Information Cafe's GoFundMe, which you can support here. Get all the Denver news you need, plus event listings and more fun tidbits and bobs in today's CCD newsletter: https://denver.citycast.fm/newsletter/ Hang out with us on Twitter @citycastdenver Learn more about the sponsors of this episode: Trade Coffee How to Buy a Home podcast Looking to advertise on City Cast Denver? Check out our options for podcast and newsletter ads at citycast.fm/advertise Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode of the HomeGrown Series: Made in Colorado we have Debbie McHugh, Chief of Staff with Grasslands: A Journalism-Minded Agency joining us. Grasslands was started by Ricardo Baca in Denver, CO specializing in PR, content marketing, and thought leadership work amongst many other services serving clients from highly-regulated industries like cannabis. Today Grasslands focuses on supporting clients through product launches, acquisitions and IPOs, crisis management and more. Debbie shared her earliest professional experience as a cannabis consumer entering the workforce in New York City and the stigmas around her consumption. We also talk about the misconceptions she faced as a cannabis professional and the action she took in educating colleagues and older family members on the widespread benefits of the plant. We talked more about the good work Grasslands is providing across the U.S. and Canada and some of the strategies the Grasslands team puts in place for its clients. We discuss the importance of messaging and authentic story telling for brands that's equally important for those that have been in the business for many years as well as those just looking to enter this new industry. Debbie wraps up the show telling us about her favorite part of working at Grasslands, which is their new Diversity-In-Marketing Internship that debuted in 2021. Debbie expresses both her and Ricardo's passion for offering opportunities to under-represented groups and how the Grasslands internship really helps spark the selected intern's new career path whether it's in the cannabis space or not. Debbie also provides some really great advice for those looking to enter the cannabis industry. We thoroughly enjoyed this episode and loved learning more about Debbie's story and the exceptional work Grasslands is doing for the cannabis industry both here in Colorado and nationwide! Give it a listen. --- Support this podcast: https://anchor.fm/lit-and-lucid/support

This week's discussion focuses on the state of legalization and the normalization of cannabis. Ricardo Baca joins us to give an inside look at conferences and expos, organized consumption events, and his outlook on the future of organized cannabis events.

Ricardo Baca made his cannabis industry name as the first marijuana editor at The Denver Post. The skills and connections he garnered in that career gave him the confidence to launch his own public relations venture, Grasslands, in 2016, but journalism didn't provide him the business acumen required for success. In this episode of “Seed to CEO,” Ricardo talks with MJBiz CEO Chris Walsh about learning the ropes to create a successful firm. Ricardo shares: The critical role mentors played in the learning process. What it really means to differentiate your offerings. How to survive having your bank accounts closed – and how to find a new bank. How to make smart and transformational hires. Who is Ricardo Baca? Ricardo Baca is the co-founder and CEO of Denver-based Grasslands: A Journalism-Minded Agency, which represents cannabusinesses such as Cookies and Wana Brands. He spent more than 20 years as a journalist, including 12 years with The Denver Post, before launching Grasslands. Ricardo was chosen one of Fortune magazine's “7 Most Powerful People in America's Marijuana Industry” and has been a Clio Awards juror and TEDx speaker. Grasslands was awarded the Denver Business Journal's 2020 Small Business Award and today has 26 employees.

Ricardo Baca made his cannabis industry name as the first marijuana editor at The Denver Post. The skills and connections he garnered in that career gave him the confidence to launch his own public relations venture, Grasslands, in 2016, but journalism didn't provide him the business acumen required for success. In this episode of “Seed to CEO,” Ricardo talks with MJBiz CEO Chris Walsh about learning the ropes to create a successful firm. Ricardo shares: The critical role mentors played in the learning process. What it really means to differentiate your offerings. How to survive having your bank accounts closed – and how to find a new bank. How to make smart and transformational hires. Who is Ricardo Baca? Ricardo Baca is the co-founder and CEO of Denver-based Grasslands: A Journalism-Minded Agency, which represents cannabusinesses such as Cookies and Wana Brands. He spent more than 20 years as a journalist, including 12 years with The Denver Post, before launching Grasslands. Ricardo was chosen one of Fortune magazine's “7 Most Powerful People in America's Marijuana Industry” and has been a Clio Awards juror and TEDx speaker. Grasslands was awarded the Denver Business Journal's 2020 Small Business Award and today has 26 employees.

In this week's edition of TBD with RMCC, Leah highlights a few news stories and updates from RMCC (Outsourced Compliance Package Info Below!) and then sits down once again with Ricardo Baca to talk more about the future of cannabis public relations and why content marketing will play such an important role! More Info on Grasslands  RMCC's Compliance Officer Package 

On the first episode of the second season, Kip & CB sit down with the man, the myth, the legend: RIcardo Baca. Ricardo is a native to CO, and a long time activist of fighting the good fight, and standing up against the powers that be. We talk with Ricardo about his tenure with the Denver Post, the growing cannabis industry, and his new agency The Grasslands Company, which helps companies in MMJ & MMJ-adjacent industries reach their potential. In addition to cannabis talk, we talk the powers of voting, stories of working with our senators, legislators and communities, and then we dive into our usual tomfoolery. Stupid questions and comments abound, Kip railroading conversations & rambling, and tangents as far as the eye can see... THE BOYS ARE BACK. NEXT WEEK'S GUEST IS BERKELEY DONUTS/HOPs N PIE OWNER ON THE NEW SEASON OF STONED APPETIT!!! LETS PARTY

Ricardo Baca is the CEO & Founder of Grasslands, a journalism-minded PR agency. He is also a veteran journalist with 20-years of experience. For today's show, we talk about the cannabis industry's current state straight from a man working on the front lines of journalism. Ricardo Baca is a 20-year veteran journalist, keynote speaker, TEDx veteran and thought leader in modern media and drug-policy circles. He served as The Denver Post’s first-ever marijuana editor and founded news vertical The Cannabist, where he extensively covered the advent of adult-use cannabis and related issues across the country and around the world, as seen in the feature documentary Rolling Papers (Netflix).In 2016, Ricardo launched Grasslands: A Journalism-Minded Agency to work directly with business leaders in highly regulated industries, including cannabis, energy, and traditional healthcare. Named Marketer of the Year by AdCann in 2019, Ricardo has received numerous accolades for his trailblazing work covering drug policy, cannabis business, and culture, and continues to columnize and host podcasts for a number of top publications.You can shoot Ricardo an email at ricardo@mygrasslands.com and follow Grasslands on Instagram. Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda. Tweetable Quotes:“If you know anything about journalism, you know that, really, journalists are there to communicate as unbiased as possible.” – Ricardo BacaResources Mentioned:Coda SignatureSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

On this week's edition of TBD with RMCC, we go over a few highlights out of Massachusetts, Michigan, and Colorado before sitting down and speaking with Grasslands CEO Ricardo Baca about his experience in the industry and what he and his team at Grasslands have been doing the past few months!    Learn more about how Grasslands can help you with your PR needs at their website: https://mygrasslands.com/

Bob and Eric sit down with Founder and CEO of Grasslands Agency, Ricardo Baca to discuss how he paved the way for cannabis normalization as a reporter at The Denver Post, the internet's effect on modern journalism, and an important historical marketing lesson from the Great Depression. Hoban Law Group created The Hoban Minute to get closer to our network, highlight the many voices that make up this multifaceted global industry and provide a broader perspective on cannabis, hemp, and marijuana international markets.  Contact Hoban Law Group for all your cannabusiness legal needs.

With high-quality media and journalism being so important, Cannabis Tech Today, Editor-in-Chief Charles Warner talks with Founder and CEO of Grasslands: A Journalism-Minded Agency, Ricardo Baca. Baca is a 20-year veteran journalist, keynote speaker, TEDx veteran, and thought leader in modern media and drug-policy circles. His enthusiasm for journalism and responsible drug policy has taken him all over the world. Sit back and enjoy the ride while we sit down with this pioneer. Visit Grasslands: A Journalism-Minded Agency Today’s Cannabis & Tech Talks is brought to you by Julabo.US. Julabo.US has the scientific equipment you need to process cannabis safely and efficiently, whether you’re looking for assistance with extraction, distillation, winterization, vacuum distillation, or decarboxylation. Visit: https://julabo.us to learn more!

As COVID-19 has taken over much of our daily routines many businesses are facing some pretty scary realities about the future of their company. During times like these it's more important than ever to have solid crisis communication strategies in place to ensure your customers and staff have a clear understanding of where you stand. Ricardo Baca, Founder & CEO of Grasslands Agency sits down with Lit & Lucid to discuss ways companies can pivot their business online, the importance of public relations, and how to cope as a small business during these uncertain times. As a cannabis advocate, Ricardo talks about the open letter to the editor he sent to Mayor Hancock in response to closing Colorado recreational dispensaries in the early days of the at-home order. We discuss the sheer importance of cannabis companies being deemed essential and how those facts can help move federal legalization forward. --- Support this podcast: https://anchor.fm/lit-and-lucid/support

...to keep abreast of cannabis in the age of COVID. To keep this podcast relevant we'll be doing a series of shorter interviews with colleagues around the world, who speak personally and professionally about the challenges they're facing. In this episode we take you to Tel Aviv and Denver, where life has taken dramatic turns.In the last weeks COVID has had me on the run, physically and mentally. I know I’m no different than most of you. Some days I find myself glued to my screens -- going down the rabbit scroll I call it. Other days I’ll escape through movies and TV series – my latest distractions included The Valhalla Murders (if you’re a fan of Nordic noir crime thrillers this one will keep you in its grip for 6 hours. It’s set in Iceland, which looks like nowhere else on earth, so it’s a great visual, virtual vacation from HazMat gear and face masks) and Fabulous Fungi, if you’re interested in the healing powers of mushrooms, psychedelic and otherwise. I’m also meditating daily, sometimes twice daily. It helps keep my agitation at bay and occasionally offers insight into the nature of my anxiety. If you’ve been thinking about meditating or getting into a regular rhythm, I can recommend Sam Harris’s Waking Up app – the first month is free to ease your entry into the practice. We’ve all been inducted into a war of sorts and we all need to take care of ourselves and those around us. ‘Self care’ is now ‘Us care’. And, it goes without saying, if cannabis helps, by all means use it. Given COVID’s penchant for attacking the lungs, I’ve been using edibles, tinctures and vaporizing over smoking. Finding focus has been unusually difficult. I’m struggling with keeping abreast of the cannabis world, but unable to ignore COVID and I was searching for a way to keep this podcast relevant on both counts. That’s how I came up with the idea of doing short interviews with colleagues in the cannabis world. How are they coping personally and how are their businesses coping? How have their lives changed and what, is life like on the ground in Denver, Tel Aviv, Seattle, Germany, New York, Thailand, etc… That’s what we’re bringing you in this and the next few episodes -- a personal, on the ground view of how people in cannabis are coping, and how they’re helping their communities. That’s my small contribution to helping us stay sane and stay connected. In this episode you’ll be hearing from Avihu Tamir, CEO and founder of Kanabo Research. We recorded the day Israel announced total lockdown, going so far as to cancel all public transportation. You’ll also hear from Ricardo Baca, CEO and founder of Grasslands Public Relations. I got ahold of Ric the day the mayor of Denver, capital of the first state to legalize, shuttered all adult use dispensaries, on grounds that are not essential businesses -- total madness given that cannabis, no matter what type of dispensary it is sold in, is clearly medicine for millions of people. Let’s say Ric had some “feelings” about this edict. I also speak in depth about my own sudden departure from Mexico, where as recently as last week the president was urging the population to hug and kiss each other. That’s not a joke. Listen in and stay connected, listeners. It’s good to know you’re out there.PS: This just in from the ever amazing Dr. June Chin, working in the epicenter of US COVID in Westchester, NY:As New York State and the Department of Health mobilize every available resource to fight one of the greatest public health threats of our lifetimes, I am asking for your help. COVID-19 has already stretched and strained state resources and our existing healthcare system. Healthcare workers in every corner of the state have been making sacrifices to provide the best care for the rapidly increasing numbers of people who will need it. Healthcare workers rely on personal protective equipment to protect themselves and their patients from being infected and infecting others. But shortages are leaving doctors, nurses and other frontline workers dangerously ill-equipped to care for COVID-19 patients, due to limited access to supplies such as gloves, medical masks, respirators, goggles, face shields, gowns, and aprons.Shortage of personal protective equipment are endangering health workers worldwide.Nurses, Doctors, healthcare staff, are pleading for Masks on Social Media. As supplies have dwindled, doctors and nurses have improvised ways to make their stock last.An intensive-care nurse in Illinois was told to make a single-use mask last for five days.An emergency room doctor in California said her colleagues had started storing dirty masks in plastic containers to use again later with different patients.A pediatrician in Washington State, trying to make her small stock last, has been spraying each mask with alcohol after use until it breaks down.But even with the unwavering commitment of our dedicated healthcare professionals, we know they cannot stand a chance to care for our loved ones without the proper equipment. With large sectors of our operations and assets in the manufacturing, pharmaceutical, and medical industries rooted throughout Asia, Canal Five Corp. has assisted at the forefront of the global pandemic during initial disruptions. In partnership with Canal Five Corp. we are providing guidance, supporting secure supply chains, and delivering critical equipment to countries in need. To date, we have donated 15,000 N-95 masks; 10,000 isolation gowns; 25,000 medical goggles; and 10,000 gloves to NYC's COVID-19 Emergency Relief Fund.We will continue to allocate our efforts and be a resource to medical facilities and agencies in all countries effected with supplies and aid that is essential for the preservation of public health in our state. Click on this link to place an order for your hospital, medical center, urgent care clinics. We can’t stop COVID-19 without protecting health workers first. Pricing and sizing may vary. May ship from US or international locations based on availability. All shipping via UPS tracking.Prices start at: 3-ply mask $1.50, N95 $3.50, Isolation gown $18.00, Protective Goggle $3.50, Face shield $5.00With gratitude, Junella Chin-Camacho, M.D.

Grasslands: A Journalism Minded Agency with Ricardo Baca. Full-service communications firm Grasslands: A Journalism Minded Agency, has launched “Destigmatized,” an Instagram TV docuseries documenting America's ever-transforming relationship with the cannabis plant. The docuseries will feature more than 120 episodes, with each short documentary capturing an individual's story about how cannabis has improved their life. Ricardo Baca is a 20-year veteran journalist, keynote speaker, TEDx veteran and thought leader in modern media and drug-policy circles.

Ricardo Baca is a 20-year veteran journalist, keynote speaker, TEDx veteran and thought leader in modern media and drug-policy circles. He served as The Denver Post’s first-ever marijuana editor and founded news vertical The Cannabist, where he extensively covered the advent of adult-use cannabis and related issues across the country and around the world, as seen in the feature documentary Rolling Papers (Netflix).

Grasslands | A Journalism-Minded Agency with Ricardo Baca, CEO of Grasslands. The company is a PR agency for the cannabis industry… Ricardo is formerly an editor at The Denver Post, producing The Cannabist for over three years until December 2016, and is known as being the first full-time marijuana rights editor for a major American newspaper. Ricardo Baca is a 20-year veteran journalist, keynote speaker, TEDx veteran and thought leader in modern media and drug-policy circles.

Grasslands | A Journalism-Minded Agency with Ricardo Baca, CEO of Grasslands. The company is a PR agency for the cannabis industry… Ricardo is formerly an editor at The Denver Post, producing The Cannabist for over three years until December 2016, and is known as being the first full-time marijuana rights editor for a major American newspaper. Ricardo Baca is a 20-year veteran journalist, keynote speaker, TEDx veteran and thought leader in modern media and drug-policy circles.

Business Radio Special: Host John Barkett speaks with Ricardo Baca, Founder of Grasslands (a content strategy firm) and thought leader in the legal cannabis space, and Elizabeth Hogan, VP of Brands for Willie Nelson's GCH Inc., to discuss the intricacies around marketing a federally illegal product, combating the stigma around marijuana products, and more. CannaBusiness: A Look at the Marijuana Industry examines the current and future state of the marijuana industry across a range of topics such as legal landscape, policy barriers, investing in cannabis, medical marijuana, and marketing a product that is still technically illegal at the federal level. See acast.com/privacy for privacy and opt-out information.

Famed cannabis journalist - and current head of the Grasslands creative agency - Ricardo Baca sits down with the Hash's David Downs to chat about the music that has influenced his love of cannabis in this new episode of The Hash, now on Leafly.com!

Welcome to the first episode of our special 4-part series "Denver: Five Years After Legalization," presented by GoFire. As a special promotion, listeners to the Brave New Weed podcast are eligible for a special $200 pre-order discount on the GoFire inhaler. Use the code: BRAVE. As the rest of the country inches toward legalization we thought it would be useful to head to Colorado, the first state to legalize, to see firsthand what the effects have been. We spent a few days in Denver, "the Mile High City," talking to experts, industry leaders and the media about their thoughts. The results were so interesting that we’ve decided to double up our production and bring you an episode every week for the next month. (There’s also tons of bonus content for our Patreon supporters, so be sure to check that out.) In this first episode, we connected with @Izzy_Blazee and @Sunnny.Daze, two micro-influencers who are making a living documenting their lives in cannabis on Instagram. Izzy calls herself the “Good Time Guru,” who specializes in content creation/consultation/motivation and inspiration. Sunnny is an "MMJ patient and CBD advocate" who specializes in marketing/branding/content creation. Their brands are unabashedly who they are and what they do. To see how these two women are showcasing the new face of cannabis to the world I suggest you follow them on The Gram. But to understand the impact of social media and influencer marketing on the new world of cannabis, and to learn the ins and outs of what they do and how they are growing their followings, I highly recommend you listen in to this enlightening interview with Blaze and Daze. And keep your eye out for mini-series Episode #2, coming at you in a week in addition to the bonus content with Ricardo Baca coming out this week exclusively to our Patreon supporters.

More interviews from our time in New Orleans last week for #MJBizConNextFormer editor at The Denver Post and the countries first full-time cannabis rights editor Ricardo Baca spoke to us about how he found journalism, his time at the Denver Post, The Cannabist and his mission to win back control of the popular outlet, Grasslands and more.

SPECIAL ENCORE PERFORMANCE Ricardo Baca and Shawna McGregor from the Grassland Agency talk to Dan Humiston about how to design a strategic public relations campaign to insure a successful cannabis capital raise. Learn more at MJBulls.comProduced By MJBulls Media | Cannabis Podcast Network

Public relations is a important and often overlooked aspect of any raising cannabis capital strategy. Having all the public relations and investor relations tactics in place many months before the first investor call can insure the raise is successful. Ricardo Baca and Shawna McGregor from Grasslands provide guidance to cannabis entrepreneurs on Part 6 of the MJBulls Series "Things to Know When Raising Cannabis Capital"Produced By MJBulls Media | Cannabis Podcast Network

We're getting the word out this week about the very excellent podcast 'Cannabis & Main', hosted by Ricardo Baca in conjunction with the folks over at Civilized.

Eaze totally changed shopping for cannabis in California with its on-demand delivery app. But creating a leading customer experience for something that used to be illegal presents a whole set of challenges most companies will never have to deal with. Starting from the prohibition era and continuing through the medical marijuana years up to the current legalization of adult-use cannabis in California, we see how the retail and delivery industry has changed as the laws have changed. Sheena Shiravi, Director of Consumer Communications, and Mick Frederick, VP of the Customer Experience, both at Eaze, discuss how they are helping customers overcome the stigma of cannabis. Ricardo Baca, CEO of Grasslands and former marijuana editor at the Denver Post, provides an expert historical perspective of the industry. Adweek's Ann-Marie Alcantara explains how Eaze is taking cannabis digital. And Sky Siegel, General Manager for SPC Fleet, describes Eaze's impact on cannabis delivery. Repeat Customer is an original podcast from Zendesk, because the best customer experiences are built on Zendesk. Learn more about the podcast at zendesk.com/repeatcustomer You can rate or review Repeat Customer at Apple Podcasts. We'd love to know what you think.

This week on the Green Rush, our hosts talk with the most well-known name in cannabis media in Ricardo Baca, the Founder and first marijuana editor for The Cannabist. Back in 2013, when The Cannabist first launched, Ricardo became an instant celebrity with outlets like The Colbert Report and The New York Times covering his […]

Check out the latest episode of Lit & Lucid Podcast with special guest Ricardo Baca, Founder of Grasslands Agency and veteran journalist in the cannabis industry. Learn more about his projections for the future of cannabis in the next five years, as well as where millennials fit into the equation. If you are interested in the future of the Cannabist tune in now! --- Support this podcast: https://anchor.fm/lit-and-lucid/support

Democrats push for a vote on DACA. Trump loves a parade and a staff secretary with a history of violence. And Omarosa turns Big Brother into Meet the Press. Live from Denver, Jon is joined by Alyssa Mastromonaco, Adam Cayton-Holland, and Ricardo Baca to break down the week’s news and yes to briefly discuss Trump’s hair and the recent revelations pertaining to it. Fine.

In this installment of Changing Denver Bit By Bit, Paul offers a personal report on his experience at a fancy cannabis pairing dinner put on by Mason Jar Events Group. In some ways, Mason Jar is following in the footsteps of Jane West, the subject of last week’s episode. It’s a woman-led company on the vanguard of public consumption, and they are constantly trying out new ways to normalize and maximize the experience of getting high. - Former Cannabist editor Ricardo Baca, who you heard on last week’s episode about Jane West, interviewed Mason Jar’s founder Kendal Norris back in January. Check it out here for a very different perspective on these events. - Our theme song is "Minnow" by Felix Fast4ward. - You can find us on Twitter @ChangingDenver and sign up for our newsletter at www.changingdenver.com/about.  Thanks for listening!

This week on Promoter 101 features Live Nation New York’s Jason Miller, he shares his views and history, current success as well as he even does an impression. Journalist Ricardo Baca founder of The Cannabist and an industry-leading expert on the legal marijuana industry talks about the growth in the Weed Biz. This week's War Story is from the St. Louis Fox Theatre’s Steve Litman. Plus Steiny and Luke catch up on the News of the Week. Email: steiny@promoter101.netTweet the Guys: https://twitter.com/Promoters101Tweet Dan: https://twitter.com/TheJewTweet Luke: https://twitter.com/wlukepierceFollow us on Instagram: https://www.instagram.com/steinypromoter101/Facebook: https://www.facebook.com/promoter101Soundcloud: https://soundcloud.com/promoter101Website: http://www.promoter101.net/itunes: https://itunes.apple.com/us/podcast/promoter101/id1163910658?mt=2Google Music: https://is.gd/onEmStStitcher: http://www.stitcher.com/podcast/promoter101?refid=stprTumbler: http://promoter101.tumblr.com/Spreaker: https://www.spreaker.com/user/promoter101YouTube: https://www.youtube.com/promoter101

This week on Promoter 101 features Live Nation New York’s Jason Miller, he shares his views and history, current success as well as he even does an impression. Journalist Ricardo Baca founder of The Cannabist and an industry-leading expert on the legal marijuana industry talks about the growth in the Weed Biz. This week's War Story is from the St. Louis Fox Theatre’s Steve Litman. Plus Steiny and Luke catch up on the News of the Week. Email: steiny@promoter101.net Tweet the Guys: https://twitter.com/Promoters101 Tweet Dan: https://twitter.com/TheJew Tweet Luke: https://twitter.com/wlukepierce Follow us on Instagram: https://www.instagram.com/steinypromoter101/ Facebook: https://www.facebook.com/promoter101 Soundcloud: https://soundcloud.com/promoter101 Website: http://www.promoter101.net/ itunes: https://itunes.apple.com/us/podcast/promoter101/id1163910658?mt=2 Google Music: https://is.gd/onEmSt Stitcher: http://www.stitcher.com/podcast/promoter101?refid=stpr Tumbler: http://promoter101.tumblr.com/ Spreaker: https://www.spreaker.com/user/promoter101 YouTube: https://www.youtube.com/promoter101

Ricardo Baca, Ophelia Chong, David Brown and Jacquie Miller join us from Lift Toronto to tackle media in cannabis..and cannabis in media for that matter. Ricardo takes us through what he experienced in Colorado for the Cannabist, Ophelia touches on what she’s seen in imagery. David shares his Canadian experience. And Jacquie shares her experience coming from the mainstream media into the cannabis industry. We discuss early days and when and how things changed along the way and we return to the conversation that we started with Derek Riedle in the last episode on what the media is, it’s purpose and how to ensure more trust in media from the each end of the general populace. 

Ricardo Baca is the founding editor of The Cannabist, a site from the _Denver Post _that covers the "marijuana industry like it was the oil industry" and the subject of the documentary _Rolling Papers_. He recently left The Cannabist to found Grasslands, "a content agency for cannabis."

Lawmakers will return to the State Capitol next week for the new legislative session, perhaps pledging to work together. But a study says Colorado is the most polarized legislature in the country. Then, the Denver Post hired Ricardo Baca as its first marijuana editor three years ago. Now Baca is leaving his post and will work for a marijuana technology startup. And mounted shooting is the next big equine sport. It will be on display at the National Western Stock Show.

Ricardo Baca, editor of The Denver Post’s website The Cannabist; and Kevin Dale, executive editor of Arizona PBS’s Cronkite News, who directed pot coverage as a top editor at the Post, share more insights on covering the legal marijuana industry. They originally shared these tips at Reynolds Week 2016. For more information about investigations into product potency or to learn about chemical and pesticide testing in marijuana, visit businessjournalism.org. Megan Calcote hosts the podcast series. Subscribe to the How to Cover Money podcast on iTunes, Stitcher or Soundcloud. New episodes come out biweekly on Fridays.

Ricardo Baca, editor of The Denver Post’s website The Cannabist; and Kevin Dale, executive editor of Arizona PBS’s Cronkite News, who directed pot coverage as a top editor at the Post, share more insights on covering the legal marijuana industry. They originally shared these tips at Reynolds Week 2016. Megan Calcote, program coordinator for the Reynolds Center, hosts the podcast series. Subscribe to the How to Cover Money podcast on iTunes, Stitcher or Soundcloud. New episodes come out biweekly on Fridays.

Ricardo Baca, editor of The Denver Post’s website The Cannabist; and Kevin Dale, executive editor of Arizona PBS’s Cronkite News, who directed pot coverage as a top editor at the Post, share their insights in covering the legal marijuana industry. They originally shared these tips at Reynolds Week 2016. Megan Calcote, program coordinator for the Reynolds Center, hosts the podcast series. You can subscribe to the How to Cover Money podcast on iTunes, Stitcher or Soundcloud. New episodes come out biweekly on Fridays.

President Obama gave Americans a mission in his final State of the Union address: Find a cure for cancer. It got us wondering about the scientists in Colorado already at work on exactly that, and their outlook. Then, the Denver Post's Ricardo Baca, editor of "The Cannibist," is the subject of a new documentary about the first year of legal recreational marijuana in Colorado. And, when owners of old homes needed to replace old fixtures, they turned to "Architectural Salvage" in Denver. After almost 30 years, it's going out of business. We talk to the owners.

In today’s episode, we talk with the author of The Cannabist, Ricardo Baca, to discuss his passion for journalism and how it led him to the cannabis industry. Baca shares how he initially became a music critic for the Denver Post, and later created the Underground Music Showcase (UMS), an indie music festival in Denver, Colorado. Since then, Baca accepted the Denver Post’s offer in 2013 to be an active voice in the growing cannabis movement, and has continued to grow The Cannabist with budding success. Enjoy!

Recorded at Comedy Works in Denver, CO, Doug welcomes comedy and Geoff Tate and Julian McCullough, and weed journalist Ricardo Baca to the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.