Podcast appearances and mentions of dave knox

In this episode of the Middle Tech Podcast, hosts Logan Jones and Evan Knowles sit down with Dave Knox, Executive Director of Blue North. They delve into the mission and impact of Blue North, part of the Kentucky Innovation Hub network, and explore how it serves as a vital connector for high-growth tech entrepreneurs in Northern Kentucky. Dave shares insights on the importance of creating supportive environments for entrepreneurs, the launch of SparkHouse, and the significance of mental health in the startup journey. Listen in to learn about the transformative initiatives driving Northern Kentucky's entrepreneurial ecosystem forward. Learn more about Blue North at ⁠bluenorthky.com Visit us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MiddleTech.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Follow Us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Logan's Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Evan's Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Middle Tech is proud to be supported by: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠KY Innovation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bolt Marketing⁠⁠⁠⁠ ⁠⁠Hunsicker Venture Studio

We had the pleasure of interviewing Real Friends over Zoom video!Illinois-based band REAL FRIENDS have released their brand new EP 'There's Nothing Worse Than Too Late' out now via Pure Noise Records. The EP, features previously released singles 'Tell Me You're Sorry' and 'Always Lose', was produced by Andrew Wade (A Day To Remember, Neck Deep) and mixed by Kris Crummett (The Callous Daoboys, Knuckle Puck.)Speaking about the new EP the band said "‘There's Nothing Worse Than Too Late' was written and recorded over the last year and half. We went back to some of our earlier influences for it. When writing, we kept referencing more timeless bands like The Starting Line, Taking Back Sunday, Jimmy Eat World and many others. It has always been important for us to write songs that are timeless, but that was in the front of our minds more than ever when compiling TNWTTL. We want our fans to go back and listen to these songs in five or ten years and still feel something. Lyrically it touches on depression, death, cutting long lasting ties for good and many other heavy subject matters. At the end of it all, if our fans feel less alone because of these songs then it's a success in our eyes."The band spoke on the latest single from the EP and said "‘Six Feet' is a song about longing to be loved and appreciated while you're still here. I always see and hear good things said about people after something bad happens to them or after they pass away. I think we all need reminders to appreciate our loved ones that are alive, healthy and right in front of us. This song is that reminder to ourselves and our fans."About Real Friends:For as much as the world has changed since Real Friends first emerged in 2010, the band's mission hasn't. They continue to bleed without apology and write songs that make it okay to feel everything: the ups, the downs, and anything else in between. Rather than shy away from emotion, the group runs right towards it with distortion cranked and hearts opened, tightening their careful distillation of pop and punk on each subsequent release. When the band—Dave Knox [lead guitar], Kyle Fasel [bass], Eric Haines [rhythm guitar], and Brian Blake [drums]—welcomed vocalist Cody Muraro in 2020, the goal stayed the same as they crafted new music for Pure Noise Records.Over the years, Real Friends has forged and strengthened a deep connection with fans. The group's 2014 full-length debut, Maybe This Place Is the Same and We're Just Changing, marked a turning point. Rock Sound named it one of the “Top 50 Albums of the Year.” 2016's The Home Inside My Head maintained this momentum with further acclaim and sold-out shows. In 2018, Composure incited applause from Music Connection, Alternative Press, Substream Magazine, New Noise, and Billboard who described it as “raw.” To date, they've also amassed over 100 million streams and counting.We want to hear from you! Please email Hello@BringinitBackwards.com. www.BringinitBackwards.com#podcast #interview #bringinbackpod #RealFriends #TheresNothingWorseThanTooLate #NewMusic #ZoomListen & Subscribe to BiBhttps://www.bringinitbackwards.com/follow/ Follow our podcast on Instagram and Twitter! https://www.facebook.com/groups/bringinbackpod

Dave Knox, named one of the top young leaders within P&G Alumni Network, talks about his company Nature's Willow and how this ordinary treatment has extraordinary results...even for this 40 something former soccer star.  He loved the product so much that he bought the company.Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.

As a long-time fan and supporter of the author of the best-selling book "Predicting the Turn", Dave Knox, I enjoyed the opportunity to sit down with Dave to discuss the journey of businesses that incorporate a culture of innovation in a systematic manner and the results that follow. Dave Knox is a brand builder, venture investor, international keynote speaker, digital innovator, business coach, and award winning author. He was the leading digital voice and advocate at Procter and Gamble, Chief Marketing Officer at Rockfish, a leading digital marketing agency, after which he had built a non-profit start-up business / accelerator "The Brandery" which transformed 85 startups. Here are some of the highlights from our conversation: 02:50 - How did you develop the instinct of observation of innovation early in your career? 3:04 - Why Dave pursued "Brand Building" 4:47 - Views on Entreprenurship 7:10 - The concept behind "The Brandery" authentic to the city of brands, Cincinnati 7:46 - Why Brands are often misunderstood 9:14 - Examples of startups "The Brandery" helped transform 10:32 - The end result of "The Brandery" was receiving an endowment that today is funding the next generation of entrepreneurs. It allows businesses in Cincinnati to receive grants to grow their organizations and keep them going. 11:32 - Q: At what point do you stop making observations and start implementing and making decisions as a startup? 11:47 - Dave Knox's "Continuous Beta" concept 12:51 - Dave's Innovation Matrix from his book - Core Innovation, Adjacent Innovation, and Transformational Innovation. 13:03 - Devote 70% to Core Innovation, 20% to Adjacent Innovation, 10% to Transformational Innovation 13:43 - Q: What is the formula to innovation that leads to companies taking out their competitors completely in the brutal business environment today? 14:07 - Uber's extension of its Total Addressable Market (TAM) size 15:46 - Innovation Case Studies from Dave's book 16:05 - Spotify's transition from music streaming alone to "share of ear" audio company and Under Armour's journey in consumer data 20:19 - Q: What is the subtle difference between adjacent and transformational innovation according to your definition? Procter & Gamble and Tesla examples 25:02 - Q: Are there certain Innovation strategies that are more successful than others according to your research? Contrast in innovation approaches between Venture Capitalists and Corporations 26:17 - Why you should consider a combination of approaches to innovation: 1) direct or strategic investments; 2) being an LP into other venture funds; 3) partnerships / individuals helping you engage with the ecosystem 27:26 Q: Metrics - How do you inspire and evaluate the quality of innovation that benefits society? 27:49 - Ben Franklin anecdote on editing a marketing billboard 31:42 - Coca-Cola acquiring insight into new selling operations from Dirty Lemon case study 34:49 - Q: What does "predicting the turn" mean to you in light of the pandemic and the last two years? How has its definition become relevant or changed? 35:44 - Alcohol Industry's transformation and new laws after the pandemic 38:01 - Evolution of Autonomous Cars Technology, future use cases and predictions 46:13 - Views of the role of technology on social responsibility

Disclaimer: I’ll earn a small percentage from sales made after clicking links in this newsletter. It’s at no extra cost to you and keeps this all free.In this episode, we chat with Dave Knox. Dave is a collector, and investor (and I mean actual investing…. not buying Zion rookies and wanting to flip them a week later), who has a business background and is even a published author. Dave and I have a great chat about collecting, tickets, and a bounce around a bunch of topics. Dave’s a great guy, and I really enjoyed this chat. You can see Dave’s website here: https://www.predictingtheturn.com/His Instagram is here: https://www.instagram.com/daveknox/Leave a ReviewA massive thank you to everyone that’s left a rating and review on your podcast app of choice.You have no idea how much of a difference it makes!Other Ways to Help The Pod…Again, if you want to help out, there’s a few ways you can support the newsletter.Shop at eBay (affiliate link, I’ll earn a small percentage off any purchase - at no extra cost to you….. And let’s be honest, you’ll shop there anyway.)Submit Your Card to Goldin Auctions Through Me - It’s a great way to help the pod and make some cashTry SoRareCheck out Market MoversShop at Fanatics - I swear this is a coincidence and I signed up before I knew they bought out the hobby Subscribe at soccercardsrock.substack.com

Welcome back to another episode of Monetization Nation with Dave Knox. In the previous episode, we discussed Dave's entrepreneurial journey and how he turned his passions into a career.  In today's episode, we'll discuss three ways to evaluate new business ideas and share a few stories from Dave's book, Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips. The Story Behind Predicting the Turn   Dave used to spend his workdays with big companies while he spent his nights and weekends working with startups. While corporations often looked at lean startups admiring their agility and startups looked at big companies admiring their influence and resources, at the end of the day, they were two sides of the same coin. In Predicting the Turn, Dave talks about the high-stakes game of both disruptive startups and innovative big companies with the goal to teach his readers how to foresee the changing shifts in their industry.  Dave wants us to realize that no one's going to know with certainty what's going to happen next. But we can start preparing ourselves by mapping out different scenarios of how things can go and comparing the probability of one thing over another. This can help us be prepared and put ourselves in the driver's seat.    Avoid Having a Kodak Lost Moment   During most of the 20th century, Kodak reigned in the photographic film industry. It was so dominant that its "Kodak moment" tagline entered the common lexicon to describe a personal event that deserved to be recorded for future generations (Source: Wikipedia). However, In 2012 and as a result of bankruptcy filing and restructuring, Kodak was forced to sell off a half-billion-dollar portfolio of patents covering digital photography and online photo applications to technology titans like Apple and Google (Source: WSJ). Dave interprets a “Kodak moment” as being in control of where the industry and our business could go but losing this control because we're not willing to give up what we have right now. This is what Kodak did with the rise of digital photography. In 1975, Steve Sasson invented the self-contained digital camera while working at Kodak. But when he presented it to the leadership team there, they dismissed it. One of the biggest reasons for that was because Kodak made a lot of money off the paper and printing of photographs. They forgot that they were in the business of sharing moments and not just physical photos. That was the essence of a Kodak moment. It was about capturing moments and sharing them. This is what we've all experienced with digital cameras. There are more photos taken today than there ever were when we were using physical photos. If Kodak had realized that, they would have been in a vastly different position than where they are today. They had that moment, but they just missed it in terms of where they could go and what would come out of it.   Look at New Opportunities Separately    The shift toward e-commerce is fueled in part by people's need to save time. The overall convenience of e-commerce is probably why the number of global digital buyers is estimated to reach 2.14 billion in 2021 (Source: Oberlo.com). However, Dave believes that e-commerce is the best buying tool that has ever been created only if you know exactly what you're looking for. Then it's just a matter of finding where it's sold, whether it's on Amazon, eBay, or some other place.  Dave believes that where e-commerce has fallen flat is in being a shopping tool. Shopping is an inherent human behavior. We love to explore, see and learn. That's why some people can get lost in a mall or grocery store for multiple hours. It's to fill this need for discovery, by walking the aisles in the store and finding that thing we didn't expect to find.  What NatureBox and other subscription-based e-commerce brands did was that they made it easy for people to buy while fulfilling their need to explore. Buyers would receive their box at home and it would be filled with things they didn't even know they wanted but were curated and brought home to them. This is the same thing BarkBox did for pets and Birchbox did with beauty products.  Dave believes that this is what the big companies got wrong. When they looked at a new business opportunity, they would ask whether or not it was a good business idea. They were thinking of it purely as a retail play. They would look at BarkBox and ask if BarkBox can beat PetSmart or look at Birchbox and wonder if it can beat Sephora. Dave thinks this was shortsighted because they didn't realize it was actually part of their brand-building. It would create much more opportunity for them if they had embraced it instead of analyzing whether it was good or bad business. It was the model of subscription boxes that created room for companies like DoorDash.  So often when big businesses look at a new emerging opportunity, it's too small that it can't compete with their existing revenue streams. What they should do instead is step back and not compare. They should look at it as a separate business unit that doesn't even have to compete with existing units. It's “how do we seize this new opportunity?” Because if they don't, the emerging business is going to seize them and leapfrog them in many ways.    Understand That People Come First   Dave has lost a lot of money in many of the businesses he invested in. When he thinks about it, he finds one thing in common with all of these ventures. Almost every time it was that he was betting on the idea instead of betting on the person. It was looking at that idea and seeing the potential. And in those cases, Dave overlooked the question of, “Was this the right entrepreneur to be able to do that?”  On the flip side, the businesses where Dave has been most successful were because of the tenacity of the entrepreneur. He could see that this person had something special. And oftentimes the thing they ended up building wasn't necessarily the thing he invested in. But the person didn't change and they were the ones driving and making it work. At the end of the day, business, even when it's about dollars and cents, it's ultimately a people's game. We're betting on the people, whether they're the people we hire, the vendors we work with, the partners we have, or the entrepreneurs we invest in.  Leveraging Existing Technologies   Dave believes the biggest business tectonic shift today is the rise of entrepreneurship. Historically, entrepreneurship has always had barriers such as the cost of starting a business. What's amazing today is the tools that have emerged that allow us to start a business in a space that we never could have done before.  Today, we can create a Shopify, Etsy, or eBay store in a matter of hours. Only 10 years ago, to create an e-commerce site that could allow a third party to buy from us, get something shipped, and accept payment, it would take tens, if not hundreds of thousands of dollars and much more time.  Now we have all these tools attainable for many people that make it easier to start as entrepreneurs. That's why, over the last decade, a lot of new consumer brands have emerged because the barrier to entry is getting lower. Things like the ability to work with a contract manager, manufacturer to make a product, and the way to do fulfillment using third-party logistics have gotten much easier and less expensive than what they used to be. The advice I would give for a new entrepreneur who can't leverage the existing technologies and has some developer telling them they have to build from scratch, is they need to get a second opinion. If we have to build our business from scratch, we might reconsider our business model and find something where we can leverage existing technologies. Key Takeaways Thank you so much Dave for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode:   In business, we'll never know with certainty what's going to happen next. But we can start preparing ourselves and map out different ways and scenarios of how things can go.  Big companies should look at emerging business opportunities as separate business units that don't have to compete with existing businesses.  Instead of building from scratch, always try to leverage existing technologies to build our business. It generally saves time and money.  When we're looking to invest in a new business, it's important to not just focus on the idea, but also on the people who are going to execute that idea.    Connect with Dave If you enjoyed this interview and want to learn more about Dave or connect with him, you can find him on LinkedIn or visit his website at PredictingTheTurn.com or his company's website at NaturesWillowBalm.com. You can also find his book on Amazon.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  What's the biggest turn or tectonic shift you've seen in your career? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/119-how-to-predict-the-turn-so-we-can-leverage-tectonic-shifts/ 

Dave Knox is a leading consultant, speaker, author, and coach in the areas of innovation, marketing, and digital transformation. As Chief Marketing Officer at Rockfish, Dave helped the company become one of the fastest-growing agencies in the country, going from $8 million in revenue in 2010 to more than $70 million in revenue in 2016. At the same time, Dave co-founded The Brandery, one of the top 10 startup accelerators in the US.  In today's episode, we're going to discuss Dave's entrepreneurial journey and how he was able to use his experience to give back to his community.  Dave's Entrepreneurial Journey From a young age, Dave had a passion for entrepreneurship. He knew taking a minimum wage job wouldn't get him to where he wanted to go so, at the age of 15, he decided to become certified as a FIFA referee and took charge of advertising for his high school yearbook. During the first summer, he made $4,500 - $5,000 in commissions from selling the yearbook ads, just enough to buy his first car.  In 1999, Miami University in Ohio had one of the earliest undergraduate entrepreneurship programs so Dave took the opportunity and went there to study marketing and business. During his entrepreneurship program, he worked for a record label. That summer, Dave worked with brand management and marketing, continually increasing his passion for entrepreneurship. However, his mentor told him that while it was great to have passion, we also need to have capability, credibility, and differentiation. What is going to make us stand out? Even though Dave had the passion, he didn't have the experience or expertise. Over the course of the next few years, he pursued jobs that would help him build his credentials. He worked at P&G as an assistant brand manager for Secret deodorant and at 26 and became the marketing leader of $900 million worth of business. He ended up spending most of his twenties doing that and in the process, he'd grown as a marketer, business leader, and entrepreneur. Dave lived by the mantra, “Your twenties are for learning and your thirties are for doing.” Shortly after he turned 30, he decided it was time to start doing. He took the leap to join Rockfish, a marketing and advertising agency, as marketing lead, and by the time he left, he'd helped the company become one of the fastest-growing agencies in the country, going from $8 million of revenue in 2010 to more than $70 million in 2016.  At the same time, Dave, along with co-founders, launched The Brandery. During the day he worked for a high growth-company on one side while he moonlighted to help launch a startup accelerator to help other entrepreneurs.  Turning Our Passion into a Career Just because we have a passion, doesn't mean we have the ability to turn it into a career. When Dave first started on his entrepreneurial journey, he had the passion but was lacking other essential skills. His mentor told him that while passion is important, we also need to have the capability, credibility, and something that makes us unique. If we can meet all four of these elements, we have the potential to become successful entrepreneurs and do what we love.    Increase Capability   “Don't chase after success, chase after capability. If you are capable of anything, then success will be chasing you.” - Unknown   The first thing we need to do once we have a passion we want to pursue is increasing our capability. We need to learn and build our skills. We need to become qualified. When Dave discovered his passion for entrepreneurship, he pursued knowledge. The first step he took was enrolling in Miami University's entrepreneurship program. He had the desire and drive to learn more and become better. Since then, he has been on a continual journey of growth.  We have to remember that capability does not come easily. Dave's mantra was, “Your twenties are for learning and your thirties are for doing.” He spent 10 years of his career simply learning and developing his skills. If we can have that same type of commitment and dedication to our passions, our chances of success will increase. Napoleon Hill, an American self-help author, said, “There is a difference between wishing for a thing and being ready to receive it.” We cannot use our passion as a crutch for laziness. We have to put in the time and work it takes to increase our capability.    Build Credibility   “Credibility is a leader's currency. With it, he or she is solvent; without it he or she is bankrupt.” - John C. Maxwell Once we have become capable in whatever we are pursuing, we should start building credibility. Credibility has become essential in today's digital marketplace. With the internet and new technology, so many people have the tools to build a business. Anyone can become a social media influencer, anyone can write a book, and anyone can build a website. What makes us credible if anyone can become anything? How do we build our trust with our customers?  We can build our credibility by becoming thought leaders and showing the world we are an expert in our industry. We do this by continually producing content and getting our thoughts out there. We can write blogs, attend conferences, write books, host webinars, etc. We can build credibility by networking with the right people and getting our name associated with other experts and big companies. There are a million ways we can build our credibility, but it all comes down to trust. How can we foster trust with our customers? This will take time, but when our customers trust us, we become more credible and more likely to achieve our goals.    Differentiate Ourselves   “If you want to be around in 10 years, you've got to do something to differentiate yourself from the pack.” - Chris Evans Finally, we have to make ourselves unique. Like I mentioned above, the market is saturated with the stuff. There are hundreds of brands selling the same thing, and thousands more selling something better. We need to differentiate ourselves and become unique if we want to stand out. We can start by asking ourselves, “What value do I offer that no one else does? In what ways am I different from the big brands already out there?”  Part of our personal branding should be tied to what makes us unique. We can take this as a selling point and use it to market ourselves. If we are just like everyone else, no one will notice us. If we are odd and unique, they will stop and stare.  Leaving a Legacy through Entrepreneurship Dave took his passion and turned it into a career by learning, increasing his skill sets, building trust, and making himself stand out. Once he did this, he had a chance to really make a difference.  When I asked Dave to share his greatest home run at The Brandery, he said he defined the entire journey as the home run. Dave explained how The Brandery was sometimes a misunderstood adventure.  When Dave launched The Brandery with his co-founders, it was one of the first 30 startup accelerators at the time. All accelerators had a similar model: to give some cash and receive maybe 5 - 6% equity.  However, one of the ways The Brandery was different was that it was a nonprofit. For every company it invested in, for which it got that 6% equity in exchange, none of it went to any of the founders. Instead, it went to a nonprofit called Main Street Ventures. Dave believed that their goal and vision for The Brandery was to support entrepreneurs in pursuing their passions. This way, that 6% equity could have a much greater impact for good.  What The Brandery succeeded to do was to fund an endowment that would forever support entrepreneurs. Over those years, they had about 100 companies go through The Brandery. Some of them were very successful which was a double benefit. Dave and his co-founders were doing this because they wanted to support businesses and create jobs in Cincinnati. When those businesses become successful, they'd have good financial outcomes that would be recycled back to Main Street Ventures.  “Today,” Dave said, “Main street Ventures is sitting on an endowment, [so] that we can continue to support entrepreneurs. We're not doing it necessarily through the model of an accelerator any more. And that was intentional because we knew ... models change and evolve. But ... we were able to use those funds, for instance, that when we saw all the restaurants struggling so bad, during COVID-19 ... we were able to be part of a group that gave pretty large grants to restaurants across the Cincinnati area that were funded, started by entrepreneurs, to keep going and to buy gift cards and support, and do different things like that. We're able to do grants to new emerging companies that aren't ready to go raise money, but they've got something and they just need that little help to get them to the next phase.”  Dave believes the best part of the overall journey of The Brandery was seeing the vision that they had in 2010 come true in 2020 as they had those successes that built upon themselves over the years. I love how Dave took one of his top passions, entrepreneurship, and created a way that he could give back and help others within that passion as well.  Key Takeaways Thank you so much Dave for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: We should be passionate about what we do and where we want to go, but we also need capability, credibility, and differentiation. As aspiring and ancient entrepreneurs, we need to increase our capability constantly. We need to learn and build our skills and become qualified. When our customers trust us, we become more credible and more likely to achieve our goals.  Part of our personal branding should be tied to what makes us unique. We can take this as a selling point and use it to market ourselves. If we are just like everyone else, no one will notice us. If we are odd and unique, they will stop and stare.  An important part of entrepreneurship is giving back to our community once we find success.    Connect with Dave If you enjoyed this interview and want to learn more about Dave or connect with him, you can find him on LinkedIn. You can also visit his website at PredictingTheTurn.com or his company's website, NaturesWillowBalm.com.     Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story  How have you made your passions part of your career? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/118-how-to-turn-your-passions-into-a-career/ 

Soccer Cards & Chill is a podcast from Futera dedicated to the beautiful game and the Soccer Card hobby. In this episode, Adam Partington, Head of Marketing at Futera, is joined by George from Cambridge Soccer Cards and Dave Knox, author, consultant, speaker, coach and trading card enthusiast. ---- ℹ️ www.futera.com

Success Made to Last with WPP Ventures' Dave Knox. We are talking about branding, strategy, start ups and more. Become a supporter of this podcast: https://www.spreaker.com/podcast/success-made-to-last-legends--4302039/support.

Are you ready for the next disruption? According to Dave Knox, brand marketer, venture investor, startup advisor, and author of Predicting the Turn, even if you are an innovative, creative, disruptive organization today, you could be left in the dust tomorrow. In this CareerCast, David discusses the changing relationship between startups and Fortune 500 companies and how to foresee the future as it applies to the longevity of your industry, company, and career.

Dave Knox began as a firefighter and through the unconditional support of his wife made a career change and pursued a degree in music.  His passion for music has never wavered and today is responsible for BandDirector.com a website that is a free and incredible resource for the band profession.  But beyond that, his story is one everyone must hear - regardless of profession.  His mission is to help and to not let anyone ever give up their dreams.  This is truly an inspirational conversation.

Dave Knox is the kind of guy who has been ahead of the curve since he began his professional career right out of college, when he began his journey in brand management at Proctor & Gamble.  He is widely recognized as an innovator who bridges the worlds between brand marketing, digital, and entrepreneurship, and is the person to learn from if you want to understand how to take risks and build a career for yourself that aligns with your hobbies and interests.  He’s an author of “Predicting the Turn: the High-Stakes Game Of Business Between Startups And Blue Chips,” a book that bridges the worlds of the Fortune 500 and entrepreneurship in insightful and innovative ways. Dave has so much valuable insight to share on his strong belief in the power of a network and how to keep your childlike sense of curiosity, even in a world that pressures us to specialize. So press play, sit back, and enjoy the chance to hear about Dave’s journey. He’s got a lot to teach us.

Dave Knox is a leading consultant, speaker, and coach who closes the gap between Fortune 500 and entrepreneurship through innovation, marketing, and digital transformation. Dave blends classical brand marketing acumen with entrepreneurial instinct to navigate a changing corporate landscape.

Listen to the advice of top leader Dave Knox, our 40 under 40 from P&G Alumni Network, and WPP Ventures on Success Made to Last. 

Dave Knox, named one of the top 40 under leaders at P&G Alumni Network, talks about his book- Predicting the Turn. Learn how Dave plays poker, leads brands and people, and shapes company culture.

Phred in conversation with Nelson based Craniosacral & Traditional Chinese Medicine practitioner Dave Knox.

Dave Knox is co-founder of The Brandery, a consumer-focused startup accelerator. He as well as the author of the book Predicting the Turn, which examines the intersection of disruption and innovation between startups and large companies.  Dave is a brand builder, venture investor, and startup advisor. He worked at Procter & Gamble's corporate digital team and later became the Chief Marketing Officer of Rockfish, a digital agency that was acquired by WPP Ventures. In this episode… Amazon has been in the forefront of creating innovations and disruptions in the world of eCommerce so much so that many companies are looking to it for inspiration on what to do next to up their game. The waves of change that Amazon has brought in online marketplaces and online sales marketing have had such a huge impact on how business is done on the internet and companies are starting to see the need to embrace innovations and disruptions in an effective and optimized manner. Dave Knox of The Brandery joins Buy Box Experts host James Thomson in today's episode where they talk about the best ways for both small and large brands to embrace the possible innovations and disruptions in their particular market and how they can use these to stay ahead of the competition. They also talk about the importance of building brand credibility, other opportunities for growth in the online world that isn't within the confines of Amazon, and why updating a company's compensation model can help them propel their business forward. Stay tuned.

Successful disruption is difficult to spot. Ideas are endless, talk is cheap, and many founders flourish, while others fall to the wayside. How can anyone be sure what will be a truly successful venture, and what's simply hype (or talk)? We asked Joe Medved, a Partner at Lerer Hippeau, a highly active seed-stage investment firm that funds innovative founders across nearly all industries. He came on the #FlipMyFunnel podcast, where Dave Knox interviewed him as part of Dave's #TakeoverTuesday series. Here's what we're unpacking today:  Venture capital funding How to determine whether a venture will be successful As a VC, what key trends does Joe see on digital disruption? What is at the foundation of disruptive brand creation? Are emerging digitally native vertical brands going to expand, or get acquired by bigger players? How is voice going to impact brands? How can business leaders evaluate new entrepreneurs with ideas they have no experience in? How Twitter helps you keep up with disruption   This #TakeoverTuesday episode of the #FlipMyFunnel podcast is cohosted by Dave Knox, and special guest Joe Medved.

What does it mean to be a true category leader? A few companies rise to the top of a category and dominate it in a way their name becomes synonymous with the category itself: think Google for search, Uber for rideshare, or Dockers for pants. But how do these companies take charge of their category and leave their lasting legacy? On this #TakeoverTuesday episode, Dave Knox interviews Dave Peterson about how modern companies can dominate their category. Here's what we're unpacking today: How to create your own category Becoming a category leader/category king The “6-10 law” of IPOs What being a category leader truly means   This #TakeoverTuesday post is based on a podcast with special host Dave Knox and guest Dave Peterson. If you'd like to listen to the full #FlipMyFunnel episode, check us out on Apple Podcasts, Spotify, or here.

We're so thrilled about today's Takeover Tuesday because we're featuring Dave Knox's podcast Predicting the Turn. Dave interviewed Jeff Weiser about his journey from Shutterstock to Shopify and how marketing leaders are thinking about change, both as a function but also as an industry. In other words, we'll be talking about disruption. Jeff is the CMO of Shopify with a background in data analytics. I can't wait for you to listen to this phenomenal takeover! Check out these resources: Jeff Weiser Dave Knox Predicting the Turn (podcast) Predicting the Turn (book)

Dave & I have known each other for a long time. We first got to know each other through his involvement helping lead a Cincinnatti based startup accelerator, The Brandery. More recently, Dave came out with a book a couple of years ago called Predicting the Turn. There’s a ton I enjoyed about this week’s episode, but actually probably the thing I enjoyed the most was the detour we took into corporate venture capital. Dave’s actually been a corporate venture capitalist twice in his career and has two more traditional financially driven VC work experiences as well. And so his perspective on how to do CVC I thought was quite interesting and relevant for a lot of you who have been reaching out to learn more on the topic, dovetailing nicely into the podcast we did earlier this year with Rich from the Touchdown Ventures team.  Show Links:   Dave on Twitter & LinkedIn   Dave's book   The Brandery

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Dave Knox, an author, speaker, and advisor at Predicting The Turn about the best ways to avoid common marketing and branding mistakes, manage a fast-growth company, and find and use venture capital. Never miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

Fractional CMOs are new in marketing, and it makes sense. A perfect fulltime CMO may not be what the company needs right now, but a proven marketing expert that can solve real time issues? Every business needs that. Enter in Dave Knox. Dave had just finished his stint as CMO at Rockfish after turning it into one of the fastest growing agencies in the country. Simultaneously, Dave co-founded the Brandery, one of the top startup accelerators in the country. In his spare time, Dave combined both his marketing and entrepreneurial expertise and wrote an Award-winning bestseller entitled “Predicting The Turn.” Now, he's working as a fractional CMO, helping a variety of companies fill the gaps in their marketing strategies. So trust me: There's no one better to hear from about marketing and entrepreneurship than Dave Knox. He hopped on the #FlipMyFunnel podcast and gave us some phenomenal insight to his unique world of marketing and entrepreneurship.

No one can tell the future. And if anyone claims they can, walk away… slowly. Yet, there are ways to anticipate some of the biggest turns your business will encounter. Brand builder, digital transformer, venture investor, and startup advisor, Dave Knox, opens up about three major mistakes he sees startup marketers make. As an independent strategic advisor and host of the Predicting the Turn podcast, Dave has seen the entire gamut of startup mistakes, big business blunders, and enterprise slip-ups. He has turned all of his experiences into a career of helping businesses anticipate market changes. In this episode, we cover the struggles Fortune 500s are experiencing, holistic customer experience, and more.

This week we're thrilled to be joined by Dave Knox: Cincinnati entrepreneur, author, and investor. Dave covers topics including his career, the Cincy startup community, The Brandery accelerator, and his book Predicting the Turn. Learn more about Dave at predictingtheturn.com! Visit us at middletechpod.com Follow @middletechpod on Social: Twitter: www.twitter.com/middletechpod Instagram: www.instagram.com/middletechpod Facebook: www.facebook.com/middletechpod Send in your topic suggestions, feedback, and questions to us at middletechpodcast@gmail.com. Nate: twitter.com/nateante Evan: twitter.com/EvanKnowles42_ Logan: twitter.com/lojo23

Neil Soni is the author of The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business. Neil spent years with startups, focusing on the sales and marketing side, trying to sell into large organizations. He then moved to Estee Lauder, where he specialized in external innovation. After seeing both sides, Neil wanted to create a resource to help startups understand the corporate side and corporations to understand the startup side. Brian Ardinger, Inside Outside Innovation Founder, spoke with Neil about how to succeed through corporate/startup collaboration. Pitfalls of Corporate and Startup collaboration - Different timeframes - Size of deals    Incentive structures for partnerships - How comfortable is the corporate team in innovating? If comfortable, they’ll have a higher tolerance for misses. Look at the entire portfolio. - Companies that allow intrapreneurship, give employees new outlets to thrive.  Should you expose corporates to startups? - Inside large companies (10,000+) it’s an echo chamber. They only see direct competitors. - Need someone looking outside at competition. Expose the corporate team to new ways of startup thinking.  - Startups also get exposure to see how their tech can apply to different domains. In The Startup Gold Mine Book - Understand what is going on behind the scenes. What is your corporate counterpart doing?  - How is your colleague rewarded or punished? Are they paid for the home run? Are they new to the company?  - Corporations have been very interested in the book to shed light on the startup side.  - Reduce the language barrier between corporates and startups.  To connect with Neil go to neilsoni.com or on Twitter at @therealneils. You can also get his book, The Startup Gold Mine on Amazon.  If you enjoyed this podcast, you might also enjoy:   - Ep. 98 – Sean Ammirati with Birchmere Ventures & Author of The Science of Growth - Ep. 96 – Chris Shipley at the Inside Outside Innovation Summit 2017 - Ep. 63 – Dave Knox with The Brandery and Ep. 64 – Dave Knox part 2 - Ep. 45 – Michael Docherty, Author of The Lone Wolf Innovator Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Neil Soni is the author of The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business. Neil spent years with startups, focusing on the sales and marketing side, trying to sell into large organizations. He then moved to Estee Lauder, where he specialized in external innovation. After seeing both sides, Neil wanted to create a resource to help startups understand the corporate side and corporations to understand the startup side. Brian Ardinger, Inside Outside Innovation Founder, spoke with Neil about how to succeed through corporate/startup collaboration. Pitfalls of Corporate and Startup collaboration - Different timeframes - Size of deals    Incentive structures for partnerships - How comfortable is the corporate team in innovating? If comfortable, they’ll have a higher tolerance for misses. Look at the entire portfolio. - Companies that allow intrapreneurship, give employees new outlets to thrive.  Should you expose corporates to startups? - Inside large companies (10,000+) it’s an echo chamber. They only see direct competitors. - Need someone looking outside at competition. Expose the corporate team to new ways of startup thinking.  - Startups also get exposure to see how their tech can apply to different domains. In The Startup Gold Mine Book - Understand what is going on behind the scenes. What is your corporate counterpart doing?  - How is your colleague rewarded or punished? Are they paid for the home run? Are they new to the company?  - Corporations have been very interested in the book to shed light on the startup side.  - Reduce the language barrier between corporates and startups.  To connect with Neil go to neilsoni.com or on Twitter at @therealneils. You can also get his book, The Startup Gold Mine on Amazon.  If you enjoyed this podcast, you might also enjoy:   - Ep. 98 – Sean Ammirati with Birchmere Ventures & Author of The Science of Growth - Ep. 96 – Chris Shipley at the Inside Outside Innovation Summit 2017 - Ep. 63 – Dave Knox with The Brandery and Ep. 64 – Dave Knox part 2 - Ep. 45 – Michael Docherty, Author of The Lone Wolf Innovator Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Have you ever thought, that will never work, about a startup. Or, that’s a terrible idea... until it turns out to be hugely successful? We’ve all been there because we’ve all asked the wrong questions when checking out a startup’s potential. Dave Knox is a global thought leader in digital transformation, a marketing strategist and award-winning author of Predicting the Turn. As a marketing, strategy, and business development advisor, he’s worked with both growth startups and large brands giving him a unique perspective on both sides. So what is the right question to ask? And what should startups focus on in the first five years?

Everyone’s trying to predict disruption. Big brands, venture, and startups. How do each of these perspectives think differently about the issue? More importantly, how can a show with these 3 perspectives help listeners predict the turns in their industries? Dave Knox’s background is at the intersection of the worlds of big brands and startups. He started his career at Proctor and Gamble as the Founder of Corporate Digital Strategy right around the time where web2.0 was emerging. Dave then spent the last seven years as the Chief Marketing Officer for a fast-growing digital innovation agency called Rockfish which he helped sell to WPP.  On the nights and weekends, he spent his time as an advisor to a few different venture capital funds and also was the Cofounder of Brandery, one of the top 15 startup accelerators in the country. Predicting the Turn is based on Dave’s experience spending time with companies like P and G, Kroger, and Ford, but then working on nights and weekends with startups that were challenging the very industries that those big companies were working in. This podcast is meant to be a discussion about that. It's not aimed only at the world of big business or only at the world of startups and venture, but at the intersection between those worlds. Listeners can expect to hear great conversations with the leaders of some the biggest brands in the world, the venture capitalists funding the hottest startups, and founders and entrepreneurs who were crazy enough to change their industries.

In this week’s episode of “Marketing Today,” Alan talks with Dave Knox, marketer, consultant, and author. His book, “Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips,” was an Atticus Awards Grand Prix winner in 2017. Knox has worked for Proctor & Gamble and was chief marketing officer at Rockfish. Now, he is co-founder of The Brandery, a startup accelerator, and co-founder and managing partner at Vine St. Ventures, a seed venture capital fund. During his conversation with Alan, Knox pointed out one reason why a lot of big companies struggle with innovation: “A CEO used to be rewarded for the five-year vision of how they were going to grow the company,” says Knox. “And today they’re being measured whether they hit a quarterly number or not. And that’s a really dangerous kind of short-term thinking that I think is stifling innovation in a lot of different ways.” Highlights from this week’s “Marketing Today” podcast include: Knox talks about his background and why he wrote “Predicting the Turn.” (1:16) Innovation: A big business problem or widespread disruption opportunity? Short answer: It’s both. (4:47) A focus on quarterly earnings hampers the ability of big companies to innovate. (7:17) “Just because you’re big doesn’t mean you can’t move fast.” (9:32) Two watch-outs in prospective partnerships between big companies and startups. (11:53) In the world of venture capitalists, entrepreneurs, and startups, relationships are key. (19:38) Advice from a record company executive led to the way Knox’s career unfolded. (23:08) Fatherhood grounded Knox with a sense of balance. (25:26) Knox: “The future of marketing is going to be much more about total customer experience.” (29:03) Support the show.

In this episode we talk to Dave Knox, Brand Builder, Digital Transformation Consultant, Public Speaker & Author of Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips. Dave shares from years of marketing experience across both corporate brand strategy & high-growth startups. Check out the blog post on second-order consequences Dave mentions here: https://www.ben-evans.com/benedictevans/2017/3/20/cars-and-second-order-consequences Click here to connect with this guest on LinkedIn.

SOCAP CEO Marjorie Bynum chats with Dave Knox, author of Predicting the Turn: The High Stakes Game of Business Between StartUps and Blue Chips. Dave is also a keynote speaker at SOCAP’s Re-Imagine Conference in October. Learn more about the key insights in Dave’s book that also speak to important role of customer care.

How do you know which idea is the right one to execute? And, how do you avoid some of the pitfalls that all people who try to execute an idea inevitably encounter? On this episode, Dave Knox(author of Predicting The Turn) shares insights from his experience working as a brand manager, a leader, and an investor and mentor to startups. ==== Today's episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidental. The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

Dave brings a blend of classical marketing acumen (from his days at P&G) along with entrepreneurial instinct to navigate today’s changing business landscape. He is recognized throughout the industry as an innovator that bridges the worlds between brand marketing, digital, and entrepreneurship. He also co-founded The Brandery, one of the top 10 Startup Accelerators in the US. Most recently, Dave authored the best-selling must-read: Predicting The Turn: The High Stakes Game of Business Between Startups and Blue Chips, which was recognized as the Grand Prix winner in the 2017 Atticus Awards. He has a B.S. Marketing from Miami and with Jenny Rooney, co-created the Cradle of Marketers program within the Farmer School of Business.

Jenny Rooney is one of the most trusted names in journalism when it comes to corporate news and people who make it. Weekly, you can see her interviewing the world's top CEO's and CMO's, in paper and at conferences. She also helped create Miami's Cradle of Marketers conference (with fellow alum Dave Knox), which brings back some of Miami's brightest alumni to give advice and network with current students in the Farmer business school. She also deserves some credit in Beyond High Street as I created the idea of it simply thinking about how to extend the great work she does at the Cradle of Marketers. Makre sure to follow her on twitter to hear some great interviews with the world's best business minds.   

In part 2 of our interview with Dave Knox, founder of The Brandery, we talked about melding the cultures between startups and corporations and also between people within just one organization. Dave also gave some tips about how to bridge both gaps. The takeaway? Don’t be a tourist. For information regarding your data privacy, visit acast.com/privacy

In our interview with Dave Knox, the founder of The Brandery, we talked about how geography and history can uniquely influence a place to be innovative and how that tradition has played out in his city of Cincinnati. For information regarding your data privacy, visit acast.com/privacy

Brand marketer and venture capitalist Dave Knox is an expert in relationships between large companies and startups, as he has extensive experience working in both worlds. Knox began his career at Procter & Gamble, where he consistently pushed the envelope in terms of marketing and digital innovation, eventually spearheading the company’s development of digital business strategies. He left the company in 2010 to co-found The Brandery, a startup accelerator in Cincinnati, OH, leveraging his seven years of corporate experience to advise local founders on their entrepreneurial journeys. In addition to his work with The Brandery, Knox also serves as Managing Director of WPP Ventures and CMO of Rockfish Digital. Knox has an astute understanding of the ways startups and corporations affect each other. In our interview, he explains why startups must strategically compete and cooperate with large companies to improve their capacity for innovation and disruption—which can ultimately lead to acquisition and profitable exits. If this episode leaves you eager for more of Knox’s keen insights into corporate-startup interactions, you’ll want to pick up his new book, Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips. Purchase the book through the publisher’s website and enter the coupon code “powderkeg” for an exclusive $10 discount on your order. As bonus, I’ll also be giving away a free copy of the book to one lucky listener who comments on this episode! In this episode with Dave Knox, you’ll learn: -- The key to building your network outside of a major tech hub -- How to avoid falling prey to large companies that can “disrupt the disruptor” -- Corporate venture capital is the new R&D -- The difference between outsiders and disruptors -- The ongoing transition toward fully digital business models -- Why startups need to engage with large companies from the beginning -- Reasons you might want to work with corporate VC organizations ---- Download show notes and transcripts at www.powderkeg.com This episode of Powder Keg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you. DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup. So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to developertown.com/powderkeg. Thanks again to everyone who has shared an episode of Powderkeg, subscribed to us on iTunes, or left us a review. It’s the only way we’re going to spread this message and reach new people and we could do it without you. We’re coming out with new episodes every Tuesday, so make sure you subscribe on iTunes or at powderkeg.co/itunes