Podcasts about brandery

 Brian LeCount is the Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, a leading healthcare staffing company both in the US and internationally. At Health Carousel, Brian spearheads innovative marketing and digital strategies across the company's four lines of business and nine staffing brands, driving growth and excellence in healthcare staffing solutions.Before joining Health Carousel, Brian was the Executive Vice President of Strategy at Grey, a renowned global advertising and digital marketing agency. At Grey, he leveraged creativity to tackle business challenges, collaborating with the world's largest brands to enhance their digital, mobile, content, CRM, and personalization experiences.Brian's extensive marketing expertise spans various industries, including entertainment ticketing, healthcare staffing, and IT consulting. He also founded a digital marketing agency that provided tailored services to SMBs nationwide.Beyond his professional achievements, Brian has dedicated over 15 years to mentoring, advising, and consulting for numerous startups. His involvement with The Brandery and other mentor organizations underscores his commitment to nurturing the next generation of business leaders.Tune in to our podcast to hear Brian LeCount share his journey, insights on digital innovation, and strategies for success in marketing and healthcare staffing Let's Rediscover Brian's Story! Connect with RESLV to rediscover your own story and stay up to date with us by following any of the links below: LinkedInInstagramFacebookWatch the episode on YouTube, yes you can experience this fun in video mode!

Our guest today is Hunter Thurman, President of Alpha-Diver.  Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identifies the best moments for activation.  Prior to starting Alpha-Diver, Hunter served as a Consultant for WPP in Global Insights, Strategy, and Innovation. Additionally, he served as an Innovation Strategy Mentor at The Brandery. Find Hunter Online: LinkedIn: https://www.linkedin.com/in/hunterthurman/ Alpha-Diver: https://www.alpha-diver.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022 The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals, And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing  It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today.  This episode is brought to you by  HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hi everyone. You're listening to the Happy Market Research podcast. Our guest today is Hunter Thurman, President of Alpha-Diver. Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identify the best moments for activation. Prior to starting Alpha-Diver, Hunter served as a consultant at WPP and Global Insights of Strategy and Innovation. Additionally he served over a decade as an innovation strategy mentor at the Brandery. Hunter, welcome to the Happy Market Research podcast. [00:00:36] Hunter Thurman: Great, thank you. Great to be here. [00:00:41] Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online and part time online. New for 2022. If you can't commit to their full degree program, simply begin with one of their three core certifications. Insights design or insights analysis. In addition to the certification all the courses you complete will build towards your graduation. If you're looking to achieve your full potential check out MSNU's program at B-R-O-A-D. M-S-U. edu/marketing. Again, B-R-O-A-D. M-S-U. edu/marketing. WX is a research operations platform for private panel management, qualitative automation including video audition questions and surveys.

As a long-time fan and supporter of the author of the best-selling book "Predicting the Turn", Dave Knox, I enjoyed the opportunity to sit down with Dave to discuss the journey of businesses that incorporate a culture of innovation in a systematic manner and the results that follow. Dave Knox is a brand builder, venture investor, international keynote speaker, digital innovator, business coach, and award winning author. He was the leading digital voice and advocate at Procter and Gamble, Chief Marketing Officer at Rockfish, a leading digital marketing agency, after which he had built a non-profit start-up business / accelerator "The Brandery" which transformed 85 startups. Here are some of the highlights from our conversation: 02:50 - How did you develop the instinct of observation of innovation early in your career? 3:04 - Why Dave pursued "Brand Building" 4:47 - Views on Entreprenurship 7:10 - The concept behind "The Brandery" authentic to the city of brands, Cincinnati 7:46 - Why Brands are often misunderstood 9:14 - Examples of startups "The Brandery" helped transform 10:32 - The end result of "The Brandery" was receiving an endowment that today is funding the next generation of entrepreneurs. It allows businesses in Cincinnati to receive grants to grow their organizations and keep them going. 11:32 - Q: At what point do you stop making observations and start implementing and making decisions as a startup? 11:47 - Dave Knox's "Continuous Beta" concept 12:51 - Dave's Innovation Matrix from his book - Core Innovation, Adjacent Innovation, and Transformational Innovation. 13:03 - Devote 70% to Core Innovation, 20% to Adjacent Innovation, 10% to Transformational Innovation 13:43 - Q: What is the formula to innovation that leads to companies taking out their competitors completely in the brutal business environment today? 14:07 - Uber's extension of its Total Addressable Market (TAM) size 15:46 - Innovation Case Studies from Dave's book 16:05 - Spotify's transition from music streaming alone to "share of ear" audio company and Under Armour's journey in consumer data 20:19 - Q: What is the subtle difference between adjacent and transformational innovation according to your definition? Procter & Gamble and Tesla examples 25:02 - Q: Are there certain Innovation strategies that are more successful than others according to your research? Contrast in innovation approaches between Venture Capitalists and Corporations 26:17 - Why you should consider a combination of approaches to innovation: 1) direct or strategic investments; 2) being an LP into other venture funds; 3) partnerships / individuals helping you engage with the ecosystem 27:26 Q: Metrics - How do you inspire and evaluate the quality of innovation that benefits society? 27:49 - Ben Franklin anecdote on editing a marketing billboard 31:42 - Coca-Cola acquiring insight into new selling operations from Dirty Lemon case study 34:49 - Q: What does "predicting the turn" mean to you in light of the pandemic and the last two years? How has its definition become relevant or changed? 35:44 - Alcohol Industry's transformation and new laws after the pandemic 38:01 - Evolution of Autonomous Cars Technology, future use cases and predictions 46:13 - Views of the role of technology on social responsibility

Diane has always had a passion for entrepreneurship. However, she shifted to venture capital after seeing the need to help emerging female entrepreneurs. She is an accredited investor to women investment funds and deployed funds to over 30+ businesses with top-tier leads and venture-backed Silicon Valley tech companies. Diane is an investment partner to the first fund in the nation to invest solely in women's health. As a venture capitalist, Diane is committed to creating value through education and mentorship to businesses from an investment perspective. She mentors nationally ranked accelerators and incubators in the entrepreneurial and innovation ecosystem, including Capital Factory, MassChallenge, Divlnc, Gener8tor, and Brandery. She is also the Co-Founder of a national media platform, Identity Unveiled. What You Will Hear in This Episode:  Diane's personal story and how she arrived where she is today What attracted Diane to venture capital funding from being an entrepreneur Challenges that women have to overcome to be in leadership Statistics around the success of female founders securing venture capital versus male Things that venture capitalists look at before funding a company Diane's recommendations to female entrepreneurs looking for venture capital How to find the best venture firm for your company The Identity Unveiled media platform Quotes “Building a network of allies and champions is really helpful.” “Invest in people that give you the most value.” “In many cases, women reach a certain level in an organization and can't cross over to the top management because of lack of support within the organization to get them there.” “It is about living your best life. Showing up in power and confidence.” “Less than 3% of female entrepreneurs are venture funded.” Mentioned: LinkedIn: @dianesyoo Identity Unveiled media platform https://bonniemarcusleadership.com/  Gendered Ageism Survey Results Forbes article 5 Tips to own the superpower of your age Not Done Yet! Not Done Yet! Amazon Bonniemarcusleadership.com The Politics of Promotion Fb @Bonnie.Marcus LinkedIn: @Bonniemarcus Twitter: @selfpromote IG: @self_promote_

Flowster Live Demo https://flowster.app/live-demo/ Episode Highlights   [2:39] — Gainful's humble beginnings Eric is the co-founder of Gainful, a CPG brand manufacturing personalized nutrition products.  During his undergrad years, Eric had always played sports but was intimidated by supplements. Not finding the products he wanted led him to mix his protein powder in his college dorm basement. [6:33] — The concept of progress As an athlete, he always wanted to do better. This passion translated into his desire to create a better protein powder.  As a liberal arts graduate, he wasn't knowledgeable about raising venture capital, setting up a business model, and other entrepreneurial skills. Yet his desire to make himself, the people, and the products around him better spurred him on. [8:53] — Setting their business foundation Jahaan, Eric's buddy, became excited about the idea of personalized nutrition.  His enthusiasm made Eric consider that there was a potential business in his personal experiment. Thus, they applied to accelerators and startup incubators. The progress and traction that they got with The Brandery got them into Y Combinator. Throughout their journey, they ran around gyms and conferences throughout their journey to hand out flyers and do some guerrilla marketing. [13:35] — Knowing your customers It's important to figure out your brand identity, core values, and customer needs. Everyone who purchases a Gainful product needs to answer a five-minute quiz to help Eric's team fulfill their needs. This quiz helped them figure out what makes them use the products that they love. [18:58] — Getting a distribution network Eric soon realized that working night shifts and selling products online isn't sustainable for growing a CPG brand. So, they found a production facility, hired a small staff, and employed a third-party logistics provider. Going from small circles to a distribution network is a crucial inflection point for CPG brands. Through that, Eric and Jahaan were able to focus more on tech, research, and innovation. [21:03] — Scaling personalized products Figure out what's important and what people want by doing it on a small scale. For two years, Eric and Jahaan mixed hundreds of protein powder blends by hand. By doing so, they found trends in customer conversion, retainment, and preferences. They waited for a specific amount of demand before going to a contract manufacturer. [26:47] — Bringing value vs. paid marketing The days of building a big business off the back of paid marketing are long gone. However, it will always be important for any direct-to-consumer business. Gainful focuses more on its products and finding ways for customers to see their brand value in their daily lives. [30:28] — Hiring people When hiring people, approaching each conversation with sincerity will help you be able to communicate better. It's also crucial to have strong advisors to lean on for reference calls or interviews. The most valuable thing for founders is being able to adapt and learn by doing. [35:34] — Leveraging your core competencies It's necessary to do things that will bring you closer to the customer and understand how your internal processes work.  Gainful's key differentiator is personalization and making product categories better through this trait. Eric has been communicating that vision to potential partners, investors, and his team. [39:58] — Evolving as a leader Setting brand values establishes Eric's credibility to lead the company.  He also considers being present, proactive, teachable, and compassionate as good starting points for getting people to believe in their brand. Reading Emily Heyward's book, listening to podcasts, and the Fitt Insider podcast's newsletter have helped him evolve as a leader. [45:33] — Dealing with impostor syndrome Eric is passionate about working with brilliant people, learning what makes customers tick, and bringing something valuable into the world. So when he doubts himself, he reminds himself that his job is still the best gig in the world. He also remembers the sacrifice his parents made to let him pursue his American dream with full freedom. He simply loves doing what he does every single day. If he feels down in the dumps, he clears his head through exercise and a good meal.    

Will the dog eat the dog food? Numbers will prove that. We chat with Troy Vosseller of gener8tor (the company that runs The Brandery) and learn why traction and numbers matter, how gener8tor is consulting and mentoring entrepreneurs & the importance of keeping investment dollars in our own backyard. Follow When Pigs Fly:Facebook, Instagram, TwitterFollow gener8torWebsite

Dave Knox is a leading consultant, speaker, author, and coach in the areas of innovation, marketing, and digital transformation. As Chief Marketing Officer at Rockfish, Dave helped the company become one of the fastest-growing agencies in the country, going from $8 million in revenue in 2010 to more than $70 million in revenue in 2016. At the same time, Dave co-founded The Brandery, one of the top 10 startup accelerators in the US.  In today's episode, we're going to discuss Dave's entrepreneurial journey and how he was able to use his experience to give back to his community.  Dave's Entrepreneurial Journey From a young age, Dave had a passion for entrepreneurship. He knew taking a minimum wage job wouldn't get him to where he wanted to go so, at the age of 15, he decided to become certified as a FIFA referee and took charge of advertising for his high school yearbook. During the first summer, he made $4,500 - $5,000 in commissions from selling the yearbook ads, just enough to buy his first car.  In 1999, Miami University in Ohio had one of the earliest undergraduate entrepreneurship programs so Dave took the opportunity and went there to study marketing and business. During his entrepreneurship program, he worked for a record label. That summer, Dave worked with brand management and marketing, continually increasing his passion for entrepreneurship. However, his mentor told him that while it was great to have passion, we also need to have capability, credibility, and differentiation. What is going to make us stand out? Even though Dave had the passion, he didn't have the experience or expertise. Over the course of the next few years, he pursued jobs that would help him build his credentials. He worked at P&G as an assistant brand manager for Secret deodorant and at 26 and became the marketing leader of $900 million worth of business. He ended up spending most of his twenties doing that and in the process, he'd grown as a marketer, business leader, and entrepreneur. Dave lived by the mantra, “Your twenties are for learning and your thirties are for doing.” Shortly after he turned 30, he decided it was time to start doing. He took the leap to join Rockfish, a marketing and advertising agency, as marketing lead, and by the time he left, he'd helped the company become one of the fastest-growing agencies in the country, going from $8 million of revenue in 2010 to more than $70 million in 2016.  At the same time, Dave, along with co-founders, launched The Brandery. During the day he worked for a high growth-company on one side while he moonlighted to help launch a startup accelerator to help other entrepreneurs.  Turning Our Passion into a Career Just because we have a passion, doesn't mean we have the ability to turn it into a career. When Dave first started on his entrepreneurial journey, he had the passion but was lacking other essential skills. His mentor told him that while passion is important, we also need to have the capability, credibility, and something that makes us unique. If we can meet all four of these elements, we have the potential to become successful entrepreneurs and do what we love.    Increase Capability   “Don't chase after success, chase after capability. If you are capable of anything, then success will be chasing you.” - Unknown   The first thing we need to do once we have a passion we want to pursue is increasing our capability. We need to learn and build our skills. We need to become qualified. When Dave discovered his passion for entrepreneurship, he pursued knowledge. The first step he took was enrolling in Miami University's entrepreneurship program. He had the desire and drive to learn more and become better. Since then, he has been on a continual journey of growth.  We have to remember that capability does not come easily. Dave's mantra was, “Your twenties are for learning and your thirties are for doing.” He spent 10 years of his career simply learning and developing his skills. If we can have that same type of commitment and dedication to our passions, our chances of success will increase. Napoleon Hill, an American self-help author, said, “There is a difference between wishing for a thing and being ready to receive it.” We cannot use our passion as a crutch for laziness. We have to put in the time and work it takes to increase our capability.    Build Credibility   “Credibility is a leader's currency. With it, he or she is solvent; without it he or she is bankrupt.” - John C. Maxwell Once we have become capable in whatever we are pursuing, we should start building credibility. Credibility has become essential in today's digital marketplace. With the internet and new technology, so many people have the tools to build a business. Anyone can become a social media influencer, anyone can write a book, and anyone can build a website. What makes us credible if anyone can become anything? How do we build our trust with our customers?  We can build our credibility by becoming thought leaders and showing the world we are an expert in our industry. We do this by continually producing content and getting our thoughts out there. We can write blogs, attend conferences, write books, host webinars, etc. We can build credibility by networking with the right people and getting our name associated with other experts and big companies. There are a million ways we can build our credibility, but it all comes down to trust. How can we foster trust with our customers? This will take time, but when our customers trust us, we become more credible and more likely to achieve our goals.    Differentiate Ourselves   “If you want to be around in 10 years, you've got to do something to differentiate yourself from the pack.” - Chris Evans Finally, we have to make ourselves unique. Like I mentioned above, the market is saturated with the stuff. There are hundreds of brands selling the same thing, and thousands more selling something better. We need to differentiate ourselves and become unique if we want to stand out. We can start by asking ourselves, “What value do I offer that no one else does? In what ways am I different from the big brands already out there?”  Part of our personal branding should be tied to what makes us unique. We can take this as a selling point and use it to market ourselves. If we are just like everyone else, no one will notice us. If we are odd and unique, they will stop and stare.  Leaving a Legacy through Entrepreneurship Dave took his passion and turned it into a career by learning, increasing his skill sets, building trust, and making himself stand out. Once he did this, he had a chance to really make a difference.  When I asked Dave to share his greatest home run at The Brandery, he said he defined the entire journey as the home run. Dave explained how The Brandery was sometimes a misunderstood adventure.  When Dave launched The Brandery with his co-founders, it was one of the first 30 startup accelerators at the time. All accelerators had a similar model: to give some cash and receive maybe 5 - 6% equity.  However, one of the ways The Brandery was different was that it was a nonprofit. For every company it invested in, for which it got that 6% equity in exchange, none of it went to any of the founders. Instead, it went to a nonprofit called Main Street Ventures. Dave believed that their goal and vision for The Brandery was to support entrepreneurs in pursuing their passions. This way, that 6% equity could have a much greater impact for good.  What The Brandery succeeded to do was to fund an endowment that would forever support entrepreneurs. Over those years, they had about 100 companies go through The Brandery. Some of them were very successful which was a double benefit. Dave and his co-founders were doing this because they wanted to support businesses and create jobs in Cincinnati. When those businesses become successful, they'd have good financial outcomes that would be recycled back to Main Street Ventures.  “Today,” Dave said, “Main street Ventures is sitting on an endowment, [so] that we can continue to support entrepreneurs. We're not doing it necessarily through the model of an accelerator any more. And that was intentional because we knew ... models change and evolve. But ... we were able to use those funds, for instance, that when we saw all the restaurants struggling so bad, during COVID-19 ... we were able to be part of a group that gave pretty large grants to restaurants across the Cincinnati area that were funded, started by entrepreneurs, to keep going and to buy gift cards and support, and do different things like that. We're able to do grants to new emerging companies that aren't ready to go raise money, but they've got something and they just need that little help to get them to the next phase.”  Dave believes the best part of the overall journey of The Brandery was seeing the vision that they had in 2010 come true in 2020 as they had those successes that built upon themselves over the years. I love how Dave took one of his top passions, entrepreneurship, and created a way that he could give back and help others within that passion as well.  Key Takeaways Thank you so much Dave for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: We should be passionate about what we do and where we want to go, but we also need capability, credibility, and differentiation. As aspiring and ancient entrepreneurs, we need to increase our capability constantly. We need to learn and build our skills and become qualified. When our customers trust us, we become more credible and more likely to achieve our goals.  Part of our personal branding should be tied to what makes us unique. We can take this as a selling point and use it to market ourselves. If we are just like everyone else, no one will notice us. If we are odd and unique, they will stop and stare.  An important part of entrepreneurship is giving back to our community once we find success.    Connect with Dave If you enjoyed this interview and want to learn more about Dave or connect with him, you can find him on LinkedIn. You can also visit his website at PredictingTheTurn.com or his company's website, NaturesWillowBalm.com.     Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story  How have you made your passions part of your career? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/118-how-to-turn-your-passions-into-a-career/ 

Welcome to After The Exit, the show where I interview CEOs after they've sold their startup and have them share the lesson they've learned about business, relationships, and life. Today we have two very special guests: my current co-founders Chris and Nikki Ridenour. Before they were a married couple, they started in 2012 as co-founders of LISNR - an ultrasonic proximity platform. Chris as an engineer and CTO, Nikki as a designer. After working with a ton of major artists and hosting 30K+ user activations, they raised Series A with Progress ventures. Shortly thereafter they left the company in 2014. That lead to Chris founding Casamatic and going through both the Ocean and Brandery accelerators in Cincinnati - and later raising a seed round from Accelerant. After pivoting from b2c to b2b they decided to shut down the company and return the funds to the investors. Chris then joined me as CTO of Cladwell for 2 years, while Nikki went through the Uptech startup accelerator with her startup Farmbee. Chris later joined Nikki on Farmbee after they had their first child. Now - they are current co-founders with me in Boilerplate.legal. If you're short on time and just want to browse the lessons, go to https://www.allsmith.org/aftertheexit/chris-and-nikki-ridenour and you can browse a list of all of the lessons and click on the hyperlink to watch individual lessons. This episode is brought to you by [Visible.vc](http://visible.vc/) - Raise capital, update investors, and engage your team from a single platform. It's also brought to you by [Boilerplate.legal](http://boilerplate.legal) - Did you know that the average startup spends $30,000 in their first 2 years on legal costs? Save 90% of those costs on venture-capital approved legal documents using Boilerplate.legal. --- Send in a voice message: https://podcasters.spotify.com/pod/show/aftertheexit/message

Today I'm really excited to talk with my friend Chris Bergman former CEO of Choremonster. Chris dropped out of high school and was art director at a skate magazine in San Diego (that I personally subscribed to at the time). He then started building websites and built an app development company called Wiseacre Digital. In 2011 they had an idea for an app that would make it fun for kids to do chores - called ChoreMonster - and with this the concept got into the Brandery Accelerator in Cincinnati, OH. After leaving the Brandery they got investment from a local VC Cincytech. They later raised a Seed round from Detroit Venture Partners in 2013 and got into the Disney Accelerator in 2014. After shopping the company around for sale in 2018 he ended up taking an acquihire deal with Verizon in 2018. If you're short on time and just want to browse the lessons, go to https://www.allsmith.org/aftertheexit/chris-bergman-sold-choremonster-after-the-exit-episode-4 and you can browse a list of all of the lessons and click on the hyperlink to watch individual lessons. --- Send in a voice message: https://podcasters.spotify.com/pod/show/aftertheexit/message

Dave Knox is co-founder of The Brandery, a consumer-focused startup accelerator. He as well as the author of the book Predicting the Turn, which examines the intersection of disruption and innovation between startups and large companies.  Dave is a brand builder, venture investor, and startup advisor. He worked at Procter & Gamble's corporate digital team and later became the Chief Marketing Officer of Rockfish, a digital agency that was acquired by WPP Ventures. In this episode… Amazon has been in the forefront of creating innovations and disruptions in the world of eCommerce so much so that many companies are looking to it for inspiration on what to do next to up their game. The waves of change that Amazon has brought in online marketplaces and online sales marketing have had such a huge impact on how business is done on the internet and companies are starting to see the need to embrace innovations and disruptions in an effective and optimized manner. Dave Knox of The Brandery joins Buy Box Experts host James Thomson in today's episode where they talk about the best ways for both small and large brands to embrace the possible innovations and disruptions in their particular market and how they can use these to stay ahead of the competition. They also talk about the importance of building brand credibility, other opportunities for growth in the online world that isn't within the confines of Amazon, and why updating a company's compensation model can help them propel their business forward. Stay tuned.

Dave & I have known each other for a long time. We first got to know each other through his involvement helping lead a Cincinnatti based startup accelerator, The Brandery. More recently, Dave came out with a book a couple of years ago called Predicting the Turn. There’s a ton I enjoyed about this week’s episode, but actually probably the thing I enjoyed the most was the detour we took into corporate venture capital. Dave’s actually been a corporate venture capitalist twice in his career and has two more traditional financially driven VC work experiences as well. And so his perspective on how to do CVC I thought was quite interesting and relevant for a lot of you who have been reaching out to learn more on the topic, dovetailing nicely into the podcast we did earlier this year with Rich from the Touchdown Ventures team.  Show Links:   Dave on Twitter & LinkedIn   Dave's book   The Brandery

Fractional CMOs are new in marketing, and it makes sense. A perfect fulltime CMO may not be what the company needs right now, but a proven marketing expert that can solve real time issues? Every business needs that. Enter in Dave Knox. Dave had just finished his stint as CMO at Rockfish after turning it into one of the fastest growing agencies in the country. Simultaneously, Dave co-founded the Brandery, one of the top startup accelerators in the country. In his spare time, Dave combined both his marketing and entrepreneurial expertise and wrote an Award-winning bestseller entitled “Predicting The Turn.” Now, he's working as a fractional CMO, helping a variety of companies fill the gaps in their marketing strategies. So trust me: There's no one better to hear from about marketing and entrepreneurship than Dave Knox. He hopped on the #FlipMyFunnel podcast and gave us some phenomenal insight to his unique world of marketing and entrepreneurship.

This week we're thrilled to be joined by Dave Knox: Cincinnati entrepreneur, author, and investor. Dave covers topics including his career, the Cincy startup community, The Brandery accelerator, and his book Predicting the Turn. Learn more about Dave at predictingtheturn.com! Visit us at middletechpod.com Follow @middletechpod on Social: Twitter: www.twitter.com/middletechpod Instagram: www.instagram.com/middletechpod Facebook: www.facebook.com/middletechpod Send in your topic suggestions, feedback, and questions to us at middletechpodcast@gmail.com. Nate: twitter.com/nateante Evan: twitter.com/EvanKnowles42_ Logan: twitter.com/lojo23

Neil Soni is the author of The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business. Neil spent years with startups, focusing on the sales and marketing side, trying to sell into large organizations. He then moved to Estee Lauder, where he specialized in external innovation. After seeing both sides, Neil wanted to create a resource to help startups understand the corporate side and corporations to understand the startup side. Brian Ardinger, Inside Outside Innovation Founder, spoke with Neil about how to succeed through corporate/startup collaboration. Pitfalls of Corporate and Startup collaboration - Different timeframes - Size of deals    Incentive structures for partnerships - How comfortable is the corporate team in innovating? If comfortable, they’ll have a higher tolerance for misses. Look at the entire portfolio. - Companies that allow intrapreneurship, give employees new outlets to thrive.  Should you expose corporates to startups? - Inside large companies (10,000+) it’s an echo chamber. They only see direct competitors. - Need someone looking outside at competition. Expose the corporate team to new ways of startup thinking.  - Startups also get exposure to see how their tech can apply to different domains. In The Startup Gold Mine Book - Understand what is going on behind the scenes. What is your corporate counterpart doing?  - How is your colleague rewarded or punished? Are they paid for the home run? Are they new to the company?  - Corporations have been very interested in the book to shed light on the startup side.  - Reduce the language barrier between corporates and startups.  To connect with Neil go to neilsoni.com or on Twitter at @therealneils. You can also get his book, The Startup Gold Mine on Amazon.  If you enjoyed this podcast, you might also enjoy:   - Ep. 98 – Sean Ammirati with Birchmere Ventures & Author of The Science of Growth - Ep. 96 – Chris Shipley at the Inside Outside Innovation Summit 2017 - Ep. 63 – Dave Knox with The Brandery and Ep. 64 – Dave Knox part 2 - Ep. 45 – Michael Docherty, Author of The Lone Wolf Innovator Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Neil Soni is the author of The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business. Neil spent years with startups, focusing on the sales and marketing side, trying to sell into large organizations. He then moved to Estee Lauder, where he specialized in external innovation. After seeing both sides, Neil wanted to create a resource to help startups understand the corporate side and corporations to understand the startup side. Brian Ardinger, Inside Outside Innovation Founder, spoke with Neil about how to succeed through corporate/startup collaboration. Pitfalls of Corporate and Startup collaboration - Different timeframes - Size of deals    Incentive structures for partnerships - How comfortable is the corporate team in innovating? If comfortable, they’ll have a higher tolerance for misses. Look at the entire portfolio. - Companies that allow intrapreneurship, give employees new outlets to thrive.  Should you expose corporates to startups? - Inside large companies (10,000+) it’s an echo chamber. They only see direct competitors. - Need someone looking outside at competition. Expose the corporate team to new ways of startup thinking.  - Startups also get exposure to see how their tech can apply to different domains. In The Startup Gold Mine Book - Understand what is going on behind the scenes. What is your corporate counterpart doing?  - How is your colleague rewarded or punished? Are they paid for the home run? Are they new to the company?  - Corporations have been very interested in the book to shed light on the startup side.  - Reduce the language barrier between corporates and startups.  To connect with Neil go to neilsoni.com or on Twitter at @therealneils. You can also get his book, The Startup Gold Mine on Amazon.  If you enjoyed this podcast, you might also enjoy:   - Ep. 98 – Sean Ammirati with Birchmere Ventures & Author of The Science of Growth - Ep. 96 – Chris Shipley at the Inside Outside Innovation Summit 2017 - Ep. 63 – Dave Knox with The Brandery and Ep. 64 – Dave Knox part 2 - Ep. 45 – Michael Docherty, Author of The Lone Wolf Innovator Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Everyone’s trying to predict disruption. Big brands, venture, and startups. How do each of these perspectives think differently about the issue? More importantly, how can a show with these 3 perspectives help listeners predict the turns in their industries? Dave Knox’s background is at the intersection of the worlds of big brands and startups. He started his career at Proctor and Gamble as the Founder of Corporate Digital Strategy right around the time where web2.0 was emerging. Dave then spent the last seven years as the Chief Marketing Officer for a fast-growing digital innovation agency called Rockfish which he helped sell to WPP.  On the nights and weekends, he spent his time as an advisor to a few different venture capital funds and also was the Cofounder of Brandery, one of the top 15 startup accelerators in the country. Predicting the Turn is based on Dave’s experience spending time with companies like P and G, Kroger, and Ford, but then working on nights and weekends with startups that were challenging the very industries that those big companies were working in. This podcast is meant to be a discussion about that. It's not aimed only at the world of big business or only at the world of startups and venture, but at the intersection between those worlds. Listeners can expect to hear great conversations with the leaders of some the biggest brands in the world, the venture capitalists funding the hottest startups, and founders and entrepreneurs who were crazy enough to change their industries.

In this week’s episode of “Marketing Today,” Alan talks with Dave Knox, marketer, consultant, and author. His book, “Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips,” was an Atticus Awards Grand Prix winner in 2017. Knox has worked for Proctor & Gamble and was chief marketing officer at Rockfish. Now, he is co-founder of The Brandery, a startup accelerator, and co-founder and managing partner at Vine St. Ventures, a seed venture capital fund. During his conversation with Alan, Knox pointed out one reason why a lot of big companies struggle with innovation: “A CEO used to be rewarded for the five-year vision of how they were going to grow the company,” says Knox. “And today they’re being measured whether they hit a quarterly number or not. And that’s a really dangerous kind of short-term thinking that I think is stifling innovation in a lot of different ways.” Highlights from this week’s “Marketing Today” podcast include: Knox talks about his background and why he wrote “Predicting the Turn.” (1:16) Innovation: A big business problem or widespread disruption opportunity? Short answer: It’s both. (4:47) A focus on quarterly earnings hampers the ability of big companies to innovate. (7:17) “Just because you’re big doesn’t mean you can’t move fast.” (9:32) Two watch-outs in prospective partnerships between big companies and startups. (11:53) In the world of venture capitalists, entrepreneurs, and startups, relationships are key. (19:38) Advice from a record company executive led to the way Knox’s career unfolded. (23:08) Fatherhood grounded Knox with a sense of balance. (25:26) Knox: “The future of marketing is going to be much more about total customer experience.” (29:03) Support the show.

Rob McDonald, attorney and founder of The Brandery, talks about failure in the venture capital world and is it more socially acceptable to fail as a woman or a man.

Dave brings a blend of classical marketing acumen (from his days at P&G) along with entrepreneurial instinct to navigate today’s changing business landscape. He is recognized throughout the industry as an innovator that bridges the worlds between brand marketing, digital, and entrepreneurship. He also co-founded The Brandery, one of the top 10 Startup Accelerators in the US. Most recently, Dave authored the best-selling must-read: Predicting The Turn: The High Stakes Game of Business Between Startups and Blue Chips, which was recognized as the Grand Prix winner in the 2017 Atticus Awards. He has a B.S. Marketing from Miami and with Jenny Rooney, co-created the Cradle of Marketers program within the Farmer School of Business.

In part 2 of our interview with Dave Knox, founder of The Brandery, we talked about melding the cultures between startups and corporations and also between people within just one organization. Dave also gave some tips about how to bridge both gaps. The takeaway? Don’t be a tourist. For information regarding your data privacy, visit acast.com/privacy

In our interview with Dave Knox, the founder of The Brandery, we talked about how geography and history can uniquely influence a place to be innovative and how that tradition has played out in his city of Cincinnati. For information regarding your data privacy, visit acast.com/privacy

Brand marketer and venture capitalist Dave Knox is an expert in relationships between large companies and startups, as he has extensive experience working in both worlds. Knox began his career at Procter & Gamble, where he consistently pushed the envelope in terms of marketing and digital innovation, eventually spearheading the company’s development of digital business strategies. He left the company in 2010 to co-found The Brandery, a startup accelerator in Cincinnati, OH, leveraging his seven years of corporate experience to advise local founders on their entrepreneurial journeys. In addition to his work with The Brandery, Knox also serves as Managing Director of WPP Ventures and CMO of Rockfish Digital. Knox has an astute understanding of the ways startups and corporations affect each other. In our interview, he explains why startups must strategically compete and cooperate with large companies to improve their capacity for innovation and disruption—which can ultimately lead to acquisition and profitable exits. If this episode leaves you eager for more of Knox’s keen insights into corporate-startup interactions, you’ll want to pick up his new book, Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips. Purchase the book through the publisher’s website and enter the coupon code “powderkeg” for an exclusive $10 discount on your order. As bonus, I’ll also be giving away a free copy of the book to one lucky listener who comments on this episode! In this episode with Dave Knox, you’ll learn: -- The key to building your network outside of a major tech hub -- How to avoid falling prey to large companies that can “disrupt the disruptor” -- Corporate venture capital is the new R&D -- The difference between outsiders and disruptors -- The ongoing transition toward fully digital business models -- Why startups need to engage with large companies from the beginning -- Reasons you might want to work with corporate VC organizations ---- Download show notes and transcripts at www.powderkeg.com This episode of Powder Keg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you. DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup. So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to developertown.com/powderkeg. Thanks again to everyone who has shared an episode of Powderkeg, subscribed to us on iTunes, or left us a review. It’s the only way we’re going to spread this message and reach new people and we could do it without you. We’re coming out with new episodes every Tuesday, so make sure you subscribe on iTunes or at powderkeg.co/itunes

On this episode of KEEPIN' IT PG, we welcome Rob McDonald, founder of The Brandery, a Cincinnati startup accelerator.

Cincinnati Business Talk highlights the positive side of Cincinnati area businesses. Tim Schigel is an accomplished entrepreneur and venture investor.  As Chairman and Founder of ShareThis, he created one of the largest platforms on the Web, powering the sharing of all forms of content through all social media channels for over 650 million people worldwide.   Some of the world’s most successful brands, such as American Express, AT&T, Disney, Toyota and more, use ShareThis insights to deliver digital brand advertising across the Web.  The company has raised over $60 million and in 2013 was recognized as the fastest growing company in the San Francisco Bay area. In addition, Tim manages a fund totaling over $50 million for Cintrifuse, a Cincinnati-based regional innovation initiative.  Investors in this fund include American Financial, Cincinnati Children’s Hospital, Duke Energy, Kroger and Procter & Gamble.  In 2012, Tim was asked to lead the digital efforts for the Republican National Committee and the presidential election. Prior to founding ShareThis, Tim was Director with Blue Chip Venture Company, where he led the firm's investment in marketing and technology leaders such as Advertising.com (AOL/TW), Nielsen Buzzmetrics (Nielsen) and Third Screen Media (AOL/TW). Tim remains active in venture capital and startups as mentor, advisor and investor in DotLoop, The Brandery and LISNR, and also served on various non-profit and university boards. This show will air at 4 PM on Friday April 11th.  Listen to this link: http://tobtr.com/s/6186647 You can listen to the show on Apple iTunes as a Podcast. You can add the podcast at:   http://www.blogtalkradio.com/Cincy-Business-talk.rss You can add Cincy-Business-Talk as an RSS feed to your Outlook email program. The exact feed http://www.blogtalkradio.com/Cincy-Business-talk.rss

The winds of change are perpetually changing.  Especially, where technology is concerned.  And wherever there's new technology, there are entrepreneurs looking for opportunities that are freshly created by the new innovations.  In the past, many new enterprises were started on a wing and a prayer, with the entrepreneur bootstrapping the necessary funds to start their venture.   Unfortunately wings and prayers have not yet proven to be a reliable business model which leads to the entrepreneur without any boots.  Enter the new dawn of Small Business. Some of us have learned things from history and are banding together to implement new methodologies so that we don't need prayerful wings. We now know we need a nest and parent birds and a tree where other birdies live.  And right now, Cincinnati is one of the best places for entrepreneurial birds to nest and incubate and network in rooted communities of other entrepreneurs and investors.  (How's that for an extended analogy?!)  This show features Josh Fendley from Ample (birdie) and Rob McDonald of The Brandery (incubator) and was broadcast from Cincinnati (mighty buckeye tree).  Ok, I got it, enough with the analogy.  Listen though, it's good stuff.