Podcasts about find your red thread

Tamsen Webster is today's guest + we discuss her fabulous book, Find Your Red Thread. In it she shares a clear, step-by-step method for crafting irresistible messaging.  Tamsen explains the concept of the "red thread" + how it helps businesses connect with their audiences through compelling storytelling. You'll want to hear this, it's one of the best books on messaging I've read for a long time.  Look for more shows in this Author Interview strand.  Books discussed in this episode: Find Your Red Thread - Tamsin Webster The Hero's Journey - Joseph Campbell Start With Why - Simon Sinek Tamsen's Website: messagedesigninstitute.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Well, I'm excited! I have a repeat guest on the podcast, Tamsen Webster. Tamsen was here the last time she wrote her first book, Find Your Red Thread, and today she is here to talk about her newest book, Say What they Can't Unhear: The 9 Principles of Lasting Change.You know when everything is smooth sailing and you are enjoying an easy, breezy ride for a while? I know those times, and 2025 is not one of them for me. I am in a period of significant change professionally, so I was excited to talk with Tamsen about her book.The idea of saying what people cannot unhear resonates with me because I want to get my point across strong enough that it gets buy-in and is a good use of my time. As a resident intranpreneur in corporate and entrepreneur outside of corporate, idea buy-in and making friends with change management is crucial.During my conversation with Tamsen, we chatted about:What is the ding for Tamsen?The importance of giving our audience a reason to believe.Why is story the foundation for understanding?Tamsen gives an overview of what a persuasion proverb is and how to use them.What if someone cannot hear our story or refuses to listen? Then what?Her doctoral studies at NYU. She almost gave me the academic bug!Here is more about Tamsen:Part message designer, part English-to-English translator, and now part doctoral student, Tamsen Webster helps leaders craft their case for large-scale change. A sought-after speaker and consultant, she's spent more than 25 years developing the field and practice of persuasive message design, with a particular focus on the principles and processes that build buy-in that lasts.In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she built and delivers the message design curriculum for Elemental Impact, a leading investor in impact startups. She's a judge and mentor for the Harvard Innovation Labs and a professional advisor at the Martin Trust Center for MIT Entrepreneurship. She's also spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events and was named to the Thinkers50 Radar in 2022. She's the author of two best-selling books, Find Your Red Thread: Make Your Big Ideas Irresistible, and Say What They Can't Unhear: The 9 Principles of Lasting Change which was named one of the top 10 management books of the year by Canada's Globe and Mail newspaper.Tamsen was a reluctant marathoner… twice; is a champion ballroom dancer (in her mind); and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.She lives in Boston with her husband, two sons, and her two brindle Greyhounds, Hazel and Walnut.If Brave Women at Work has made an impact on you, please share it with a friend or colleague. And your ratings and reviews help the show continue to gain traction and grow. Thank you again!Also, if you haven't yet downloaded my freebies from my website, check them out at www.bravewomenatwork.com.

This episode, we do something a bit different. I'm joined by the brilliant messaging strategist and pioneer of the message design industry, Tamsen Webster! We fully nerd out on crafting messaging and the elements that help you create stronger speeches, better stories, and a more effective message for your entire platform. Tamsen in not only a leader in the field of message design, she's also the author of two revolutionary books: Find Your Red Thread and Say What They Can't Unhear. She's been named to the Thinkers50 Radar, spent over 10 years as an Idea Strategist for TEDx events, and continues to be a sought-after speaker and consultant helping her clients design messages that create large-scale change.Tamsen understands the mechanics and structure of how to motivate readers, audiences, and listeners toward action. In this episode, we get into the nitty gritty of her favorite tagline (and why), what Aristotle has to teach us about story, and why story is an argument (and how to win it). We also break down what it takes to create a powerful message by examining the beats of the argument you need to address, from the foundation to the framing to the finishing. Can you communicate to get buy-in?Connect with Tamsen on her website, instagram, and LinkedinGrab a copy of Tamsen's books ***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify 

Tamsen Webster is the Founder and Chief Learning Officer at Message Design Institute, where she helps leaders craft compelling messages to foster large-scale change. With over 25 years of experience in persuasive message design, she is a renowned message strategist and keynote speaker. Tamsen is the author of two best-selling books: Find Your Red Thread and Say What They Can't Unhear. She has collaborated with major organizations, such as Harvard Medical School, Fidelity Investments, and Klaviyo, and serves as an Idea Strategist at TEDxNewEngland.  In this episode…  When strategic planning fails, it's often because organizations either overlook their core values or struggle to communicate their vision effectively. Many businesses approach strategy with a broad brainstorming phase, leading to unrealistic or misaligned initiatives. How can leaders align decisions with their organization's internal philosophy to catalyze intentional change?  According to message strategist Tamsen Webster, every decision follows an internal logic based on people's existing beliefs. To foster lasting change, leaders must communicate in a way that aligns with these existing perspectives. Tamsen explains how identity shapes decision-making and why brand messaging should reflect true values rather than aspirational statements. By recognizing patterns in decision-making and communicating strategically, businesses can create messages that resonate deeply with employees and customers. In this week's episode of the Up Arrow Podcast, William Harris hosts Tamsen Webster, the Founder and Chief Learning Officer at Message Design Institute, to explore the nine principles of lasting change and how to gain buy-in for organizational transformation. Tamsen shares examples of strategic messaging in renowned brands, how to balance two opposing beliefs, and how storytelling and intuitive messaging influence effective communication.

Welcome to episode #964 of Six Pixels of Separation - The ThinkersOne Podcast. Tamsen Webster is an expert of messaging and an architect of transformative communication. Over her 25-year career, Tamsen has helped leaders, from Harvard Medical School to Fidelity Investments, craft messages that don't just resonate - they stick, long after the words are spoken. Her latest book, Say What They Can't Unhear - The 9 Principles of Lasting Change (she is also the author of Find Your Red Thread), is a guide to creating messages so compelling, they can't be ignored. In our conversation, we explored her fresh take on persuasion, focusing on building understanding before asking for agreement - a concept so simple yet often overlooked. Tamsen revealed why storytelling still works (hint: our brains are wired for it) but also why it sometimes fails, especially when the story doesn't align with the audience's core beliefs. Her approach, rooted in science and steeped in empathy, pushes us to find common ground - not by oversimplifying the message, but by connecting with deeply held truths. Our dialogue covered everything from the evolution of storytelling to the resurgence of Socratic discourse in modern conversations, and even how polarization impacts how we communicate. But what struck me most was her ability to balance the rational with the emotional, showing that truly effective messaging requires both. Tamsen's insights go beyond the typical “problem-solution” framework, offering a model that encourages dialogue, understanding, and long-term engagement. If you've ever struggled to present a big idea or faced resistance when trying to spark change, this episode is a masterclass in how to say what others can't unhear. Enjoy the conversation... Running time: 1:07:50. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Tamsen Webster. Say What They Can't Unhear - The 9 Principles of Lasting Change. Find Your Red Thread. Message Design Institute. Follow Tamsen on X. Follow Tamsen on Instagram. Follow Tamsen on LinkedIn. This week's music: David Usher 'St. Lawrence River'. Chapters: (00:00) - Introduction to Tamsen Webster and Her Work. (01:53) - The Evolution of Storytelling. (05:36) - Understanding the Structure of Stories. (07:59) - Why Stories Sometimes Fail. (10:06) - The Impact of Polarization on Storytelling. (12:25) - Beliefs and Their Role in Storytelling. (17:54) - Finding Common Ground in Communication. (20:35) - The Importance of Understanding in Persuasion. (24:56) - Permission Persuasion: A New Approach. (26:55) - Character Development in Storytelling. (30:48) - The Shift in Storytelling Techniques. (35:43) - Excavating Beliefs for Better Communication. (37:50) - Understanding Cause and Effect in Communication. (40:00) - The Challenge of New Ideas in a Saturated Market. (42:59) - The Importance of Long-Term Engagement. (45:53) - Exploring the Depth of Storytelling. (48:51) - The Return of Socratic Discourse. (53:09) - Bridging the Gap Between Rational and Emotional Understanding.

In this episode of the Grow Yourself Podcast, Kevin McNulty sits down with communication expert and author Tamsen Webster to uncover the secrets of crafting messages that inspire action and create lasting change. Drawing from her transformative books, "Find Your Red Thread" and "Say What They Can't Unhear", Tamsen shares profound insights on how to align messages with shared values, leverage storytelling to build connections, and understand the psychological drivers behind effective leadership and transformation. Whether you're a leader, communicator, or simply looking to inspire meaningful change, this conversation is packed with actionable strategies and wisdom you won't want to miss. Learn more about Tamsen Webster: Website: TamsenWebster.com Books: "Find Your Red Thread" | "Say What They Can't Unhear" LinkedIn:   / tamsenwebster   Instagram:   / tamsenwebster   Connect with Kevin: X: @kevinspeaks2u LI: @kevinmcnultyspeaks/ FB: @kevinrichardmcnulty IG: @kevinmcnultyspeaks/ LinkTree: linktr.ee/kevinmcnulty Other Podcast Platforms: Apple - https://tinyurl.com/GrowYourselfApple Spotify: https://tinyurl.com/GrowYourselfSpotify LinkTree - https://linktr.ee/kevinmcnulty

Change is inevitable, yet 70% of change processes fail. This has become a major issue for many organizations, whose very survival depends on adapting to changing times.  To find a way forward for both leaders and teams, Oliver Aust is joined by Tamsen Webster, a world-renowned expert in change communication and author of the brand-new book Say What They Can't Unhear.  Tamsen, who also wrote the excellent book Find Your Red Thread, shares key insights into why people resist change—it's not the change itself, but the fear of loss that holds them back. Tamsen explains the critical mistake most leaders make: failing to connect the change to what employees already care about. She dives deep into how to address loss aversion, build belief in the change, and anchor your message in the identity of your team. By aligning with what people already believe, leaders can turn resistance into buy-in.Tune in to learn how to personalize your communication for different stakeholders, avoid the “dilution effect,” and inspire lasting commitment to change through clear, purposeful narratives. Do you want to speak with confidence, inspire your team, and accelerate your career? You can now enroll in the Speak Like a CEO Academy and work with Oliver Aust over the next 90 days to become a top 1% communicator. https://speaklikeaceoacademy.com/

Have you ever stopped to wonder, truly wonder, what sets your soul ablaze? What drives you forward, even on the most challenging days?Or days where it feels like you're just kind of...winging it?But guess what? You were born for more than just surviving. If only we could know which way to go forward on?Today, we're cracking the code to light that inner fire with the amazing Tamsen Webster, the guru behind "Find Your Red Thread."Tamsen's going to show us how to dismantle the mental cages holding you back, and finally tap into that raw, unstoppable essence that makes you, YOU.But if you're ready to ditch the doubt and discover the idea that truly matters - the one that lets you live your most authentic life - then this episode is your roadmap to fire.Let's join Tamsen on a ride leading you to the heart of who you are!

+ Top 10 Ways to Lead a Sales Team Through Uncertainty Question: Ron from Minneapolis asks, “So I want to know, you and Mark seem to have such different views of the marketplace and the future of sales. What do you think is happening with inflation, interest rates, the economy and consumer confidence—and what should I be doing to get my sales team ready?”    Book:   Find Your Red Thread  by Tamsen Webster   Just a few spots left at Sales Logic LIVE on May 24th! Let's give your sales process the lift it needs to stay competetive in this marketplace. Join us virtually or in Dallas, TX! 

Building stories that scale ensures they remain flexible and relatable in diverse situations or contexts, thereby fostering a deeper connection with the audience. This method allows organizations to use tailored messaging while still upholding their core principles.In my insightful conversation with Tamsen Webster, she emphasizes the importance of scalable stories as a vehicle for maintaining and conveying an organization's core message. By focusing on adaptability and consistency, Tamsen advocates for narratives that can cater to a particular situation without losing sight of the organization's core principles.Your red thread ties it all together. Listen now to hone your fundraising messaging strategies!Take a listen.RESOURCES MENTIONED IN THIS EPISODEFind Your Red Thread: Make Your Big Ideas Irresistible Paperback by Tamsen WebsterThinking, Fast and Slow Paperback by Daniel KahnemanMagic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence by Tim DavidReinvention Academy, founded by Dr. Nadya ZhexembayevaEPICTEDCONNECT WITH OUR GUEST ONLINETwitter / Instagram / Facebook / Linkedin / YouTube / Website / EmailTHANK YOU TO OUR SPONSORThank you to our friends at Bloomerang for being a sponsor of The Intentional Fundraiser podcast.Bloomerang gathers the best tools, resources, and people in a single place and, through its donor management platform, empowers nonprofit organizations like yours to carry out their missions.Learn how First Tee of Greater Akron doubled its unique donors, improved donor stewardship, and raised more funds in the first year with Bloomerang.RATE, REVIEW & FOLLOW ON APPLE PODCASTS “I love Tammy and The Intentional Fundraiser Podcast”

BOOK GIVEAWAY - LISTENER EXCLUSIVE: The first 25 listeners to click here will receive a FREE copy of Tamsen's book "Find Your Red Thread."Learn More: Check out Tamsen's website to see how she helps clients develop meaningful stories and drive action with their ideas.Follow Tamsen: on Twitter and LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

In this week's episode of the SIMPLE brand podcast, I talk with Tamsen Webster, author of Find Your Red Thread: Make Your Big Ideas Irresistible! Have you ever had a big idea and you were trying to get others to believe in and buy into that idea?It can be frustrating knowing how great your idea is, how much potential your idea has, and then recognizing that the people you're trying to convince just aren't getting it. But what if there was a process you could follow to help people not only understand your idea and have it resonate with them but for them actually to "buy in" to your idea as well? It turns out there is a process for that - a pretty powerful process. And once you learn this process, you'll be able to win over, inspire and influence your audience - every single time. Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations.Tamsen and I discuss her lessons and her process for taking your big ideas and making them irresistible to any audience. And it turns out that the key to doing this is by building the story that your audience will tell themselves about your idea.Some of the topics we discuss include:Why just identifying your audience's problem and sharing your solution isn't enoughHow our brains generate stories to make sense of our decisionsHow brands are doing storytelling wrong There are more storytelling structures behind just the “hero's journey”Tamsen's Red Thread elements that help drive any story forward Story structure is like a programming language for our brainsWhere most marketing and communications fail in using storytellingThe importance of giving your audience a choiceRESOURCES FROM THIS EPISODETamsen's siteTamsen's book - Find Your Red Thread: Make Your Big Ideas Irresistible

When was the last time you revised your resume or went on an interview? Whether you realize it or not, you were engaged in a storytelling exercise. Your resume is a storyWhat you say in the interview is a storyYour web and social media presence is a story Anytime we communicate toward a destination, we are storytelling. We are engaged in acts of storytelling multiple times per day Giving feedback is storytellingWebsite copy is storytellingBuilding a movement is storytelling None of these stories exist in a vacuum. There is no objective story. Each story is framed, consciously or unconsciously, by how we tell those stories. Stories at 30,000 feet Good stories often include all of the following: characters, conflict, resolutions, progress, and tension. When we tell stories without these elements, we are still telling stories, they're just far less interesting. To forever improve your ability to tell a story, make sure every story includes these three elements: Problem (Conflict)Solution (Action)Results (Resolution) If you want to learn some other ways to tell stories, I suggest some of the following frameworks: The Red Thread Framework from Find Your Red Thread by Tamsen WebsterThe Storybrand 7 from Building a Storybrand by Donald MillerThe Golden Circle from Start with Why by Simon SinekThe Idea Introduction Pattern from Pitch Anything by Oren Klaff Framing at 30,000 feet The story is defined by what we choose to focus on within those three elements. This is the frame. What problems are we choosing to focus on? Have we adequately described the problem?How do we explain our solution? What should we give the greatest importance to?What are the intended results? Did we choose something ambitious enough, or not enough? The frame is the unique perspective through which the events of the story are seen. Changing the frame, changes the story. Changing the words, changes the frame. Stories begin at the Destination The best first step of crafting our story, or choosing our frame, is to know where we're going. Great stories are designed to build toward a destination.Not-so-great stories wander aimlessly, in search of a destination. Before writing your resume, walking into the interview, or giving that feedback, make sure you know where you want the story to end and what theme you want to come through loud and clear. This is where the frame becomes clear. Reframing Reframing is the act of taking an existing story or idea, and changing what you choose to focus on in order to see the end result more closely match your intended outcome. Now that we've covered some of the theory and process, let's go into some examples. It's time to write your Resume Let's look at a few of the ways you can subtly reframe your resume to tell a better story. First, start by deciding what your theme is. What should someone walk away with? Is it about people-first leadership, revenue growth, or cost-savings? Is it your work ethic, your quick thinking, or your willingness to color outside the lines? Once you have this, let it serve as the north star to guide everything in your resume. Next, I'm going to give you three things you can do to shift how someone understands the story of your resume. 1. Shift Activities → Outcomes It

Izolda Trakhtenberg worked as a NASA Master Trainer for 20 + years and now speaks, coaches and educates at organizations and universities on mindful creativity and innovation.  In this episode, she shares the 3 C's framework (Creativity, Compassion, and Collaboration) to an innovative mindset to help transform your perspective and achieve greater success.Success requires ingenuity by tapping into your creativityCollaboration pushes us forward in our work and in our relationshipsHow curiosity about others makes you more compassionate and a better collaboratorTelling your story how other people need to hear it in their way improves your communication Digging deeper when practicing mindfulness How to fire up the creative part of your brainBooks and information discussed in this episode:Chris Voss :"Never Split the Difference"Tamsen Webster:  "Find Your Red Thread"Izolda Trakhtenberg:  "Speak From Within"  and podcast "The Innovative Mindset"Connect with Izolda:Website:  https://Izoldat.comConnect with Shanenn at Top Self:Website:  https://www.yourtopself.com/Instagram:  https://www.instagram.com/yourtopselfFacebook:  https://www.facebook.com/yourtopself/Support the show

Tamsen Webster, author of Find Your Red Thread on how to make your idea compelling whether you're a founder, innovator, or creative. Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others. Tamsen honed her trademark Red Thread approach in and for major organizations like Harvard Medical School and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also the author of Find Your Red Thread: Make Your Big Ideas Irresistible.  Connect with Tamsen https://tamsenwebster.com/ Twitter https://twitter.com/tamadear LinkedIn https://www.linkedin.com/in/tamsenwebster/ The Book redthreadbook.com This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset .* URL: https://brain.fm/innovativemindset This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset .* URL: https://brain.fm/innovativemindset Liking the Show? Support the Podcast. Or join my brand new Coffee By The Water Club and get a bunch of extra goodies like bonus podcast episodes, art no one else sees, and music no one else hears! Connect with me. FB author page: https://www.facebook.com/IzoldaST IG: https://www.instagram.com/izoldat/ Twitter: https://twitter.com/Izoldat LI: https://www.linkedin.com/in/izoldat/ Website: https://izoldatauthor.com/ Listen on These Channels Apple Podcasts | Spotify | Stitcher | Google Podcasts | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM I'm thrilled that you're tuning in to the Innovative Mindset. Get in touch if you have questions or comments. *Affiliate link. If you purchase it through the above links and take the 20% off, I'll get a small commission.

Today's guest Tamsen Webster, and she's just as cool as her name suggests.Tamsen is a message strategist. In a sentence, she helps experts make their ideas irresistible.She's the former executive producer of TEDx Cambridge, one of the legacy TEDx conferences and before that spent 13 years as a Weight Watchers leader.But those of us in the industry know her as The Idea Whisperer.I'm a huge fan of Tamsen and her work, and last year she finally released a book detailing her proprietary method for crafting ideas into irresistible messages. It's called Find Your Red Thread.I bought it, read it in one day, and immediately implemented it in my work as a speaker AND in my own coaching practice working with TEDx speakers and leaders.The episode you're about to hear is less an interview and more a conversation between two geeks over ideas, storytelling, and messaging.Some topics we covered:What is a red thread? Why are ideas so important? Behind-the-scenes look at the TEDx process. How to differentiate your idea from everyone else's, when it seems like there are no new ideas left in the universe.Tamsen explains the persuader's paradox, which I thought would make a great name for an indie rock band. She also dives deep into why typical story structures just don't work for normal, everyday situations and what we can do instead.And of course, Tamsen shares her story of a chance encounter with lasting impact.This episode is dense and absolutely jam-packed. Connect with Tamsen:Website: https://TamsenWebster.comFind Your Red Thread: https://amzn.to/3qVY0va

Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Red Thread: Make Your Big Ideas Irresistible.  Tamsen catches up with Lou and the two discuss Tamsen's passion for pulling out big, irresistible ideas! *** CONNECT TO LOU DIAMOND & THRIVE LOUD  

If you've ever hit a writers block while trying to craft your brand + offer messaging, you can breathe a sigh of relief. We found just the person you need to meet. Today's guest is Tamsen Webster, the author of the book, Find Your Red Thread. It's an important book around messaging; messaging that will make your offer to your marketplace or target audience more impactful for you. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders.

So, you're probably wondering, “What is the red thread?” A red thread is the through-line of any story. It's the answer to why people should care. I can't tell you how many times I've blurted out my ideas without fully thinking them through. The words fall out of my mouth because of habit or because I'm afraid I'm going to forget my idea if I hold onto it. Can you relate? During my conversation with Tamsen Webster, author of Find Your Red Thread: Make Your Big Ideas Irresistible, TedX speaker, and consultant, we discussed the importance of fully forming our ideas and presenting them with impact. When we follow these steps, people will buy into our ideas and endorse them. And who doesn't want that? Tamsen and I also discussed: This was such a fun and enlightening conversation. I hope you enjoy it and find your red thread as a result! Resources: Brave Women at Work: https://www.bravewomenatwork.com/ Brave Women at Work Community: https://www.facebook.com/groups/bravewomenatwork Tamsen Webster: https://tamsenwebster.com/ Find Your Red Thread: Make Your Big Ideas Irresistible: https://tamsenwebster.com/book/

So, you're probably wondering, “What is the red thread?” A red thread is the through-line of any story. It's the answer to why people should care. I can't tell you how many times I've blurted out my ideas without fully thinking them through. The words fall out of my mouth because of habit or because I'm afraid I'm going to forget my idea if I hold onto it. Can you relate? During my conversation with Tamsen Webster, author of Find Your Red Thread: Make Your Big Ideas Irresistible, TedX speaker, and consultant, we discussed the importance of fully forming our ideas and presenting them with impact. When we follow these steps, people will buy into our ideas and endorse them. And who doesn't want that? Tamsen and I also discussed:   The back story behind the red thread A few tips on how we can find our own red threads What the idea gap is and how we can fill it What mental hurdles may be stopping us from sharing our big ideas   This was such a fun and enlightening conversation. I hope you enjoy it and find your red thread as a result! Resources: Brave Women at Work: https://www.bravewomenatwork.com/ Brave Women at Work Community: https://www.facebook.com/groups/bravewomenatwork Tamsen Webster: https://tamsenwebster.com/ Find Your Red Thread: Make Your Big Ideas Irresistible: https://tamsenwebster.com/book/   

On today's episode, Ian Altman speaks with the author of Find Your Red Thread, Tamsen Webster. They discuss how exactly you can craft your message to reach the correct clients, and how to avoid the mistake of attempting to sell the right thing to the wrong person.

The Spoken Word Audio Report (SWAR!) https://www.nationalpublicmedia.com/insights/reports/the-spoken-word-audio-report/GWAR (GWAR!) https://gwar.netNY Times analysis of Spotify Data: https://www.nytimes.com/2018/02/10/opinion/sunday/favorite-songs.htmlMy 2019 piece on why Spotify is getting into podcasting: https://tomwebster.media/spotify-music-and-podcasting-the-meteor-is-coming/Who Was Prince? https://www.dcpofficial.com/who-was-princeA better explainer of NFTs than I am: https://www.theverge.com/22310188/nft-explainer-what-is-blockchain-crypto-art-faqTamsen Webster: http://www.tamsenwebster.com/Find Your Red Thread: https://www.amazon.com/dp/B091G3FRFW/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1Subscribe to my newsletter and get all the details of our upcoming webinar at http://tomwebster.mediaSee omnystudio.com/listener for privacy information.

The Spoken Word Audio Report (SWAR!) https://www.nationalpublicmedia.com/insights/reports/the-spoken-word-audio-report/GWAR (GWAR!) https://gwar.netNY Times analysis of Spotify Data: https://www.nytimes.com/2018/02/10/opinion/sunday/favorite-songs.htmlMy 2019 piece on why Spotify is getting into podcasting: https://tomwebster.media/spotify-music-and-podcasting-the-meteor-is-coming/Who Was Prince? https://www.dcpofficial.com/who-was-princeA better explainer of NFTs than I am: https://www.theverge.com/22310188/nft-explainer-what-is-blockchain-crypto-art-faqTamsen Webster: http://www.tamsenwebster.com/Find Your Red Thread: https://www.amazon.com/dp/B091G3FRFW/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1Subscribe to my newsletter and get all the details of our upcoming webinar at http://tomwebster.media

How do you share your idea in a way that it will resonate with your intended audience? Whether you're a leader, a marketer, a designer, a writer, or a product developer, it's not your idea that matters it's whether others understand it and feel compelled to respond. Today's guest Tamsen Webster has spent years helping some of the top thinkers in the world convey their ideas in a compelling way, and on this episode she shares how you can find the through-line that makes your idea resonate. Her new book is called Find Your Red Thread.  Get ad-free episodes and bonus episodes with AC Premium.  This episode is sponsored by Shopify.

Episode 163 of the Business Bookshelf podcast - Tamsen Webster - Author of "Find Your Red Thread: Make Your Big Ideas Irresistible". Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves--and others. Tamsen is the author of “Find Your Red Thread: Make Your Big Ideas Irresistible”. You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power—yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread—the through line that connects your idea to your audience's hearts and minds. The best part is, the Red Thread already exists. It's the connection that makes the invisible link between your audience's problem and your solution tangible—and actionable. With the Red Thread, you'll inspire audiences to act and get the outcome you're both looking for. The book can be purchased here - https://amzn.to/2XU6ad5. Tamsen's website can be found here - https://tamsenwebster.com. Email the host Lance Peppler at lance@ideastorm.co.za. --- Send in a voice message: https://anchor.fm/businessbookshelf/message Support this podcast: https://anchor.fm/businessbookshelf/support

Have you ever thought about a story as a persuasive argument or as making a case? Because that is what a good story does - it moves us to think or act in a new way. There is a structure to every good story that inspires, ignites, and moves people to action, whether that action is to make a change, donate money, or invest in your product or service. Today, I talk with my guest, Tamsen Webster about her red thread strategy for great storytelling. We talk about why good storytelling is required if you want to move people to action, how empathy plays a big role, and what we do to unintentionally sabotage an effective story, especially in sales and marketing. We also discuss how finding the red thread of your business makes you not just a persuasive leader, but a better more empathetic leader who can motivate employees and customers. If you are a marketer, if you are a persuader, a sales person, or someone who just wants to make more headway with your own children listening to you, today's episode is for you.  Key Takeaways:Your story is what differentiates you from other companies. It allows you to stand out from organizations and people who do the same thing you do.We're not rational decision makers. We are rationalizing decision makers. One of the most powerful drives that we have, as humans, is to be seen as smart, capable and good. You have to look at the people that you're talking to with unconditional positive regard. "One of the greatest gifts you can give to your prospects and clients is to give them a rock solid argument that they can give to somebody else." —  Tamsen Webster About Tamsen Webster:Tamsen Webster, Founder and Chief Message StrategistPart strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also the author of Find Your Red Thread: Make Your Big Ideas Irresistible. Connect with Tamsen:  Website: https://tamsenwebster.com/Her book:  Find Your Red Thread: https://tamsenwebster.com/book/Twitter: https://twitter.com/tamadearLinkedIn: https://www.linkedin.com/in/tamsenwebster/Facebook: https://www.facebook.com/tamadearInstagram: https://www.instagram.com/tamsenwebster/?hl=e  Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Have you ever thought about a story as a persuasive argument or as making a case? Because that is what a good story does - it moves us to think or act in a new way. There is a structure to every good story that inspires, ignites, and moves people to action, whether that action is to make a change, donate money, or invest in your product or service. Today, I talk with my guest, Tamsen Webster about her red thread strategy for great storytelling. We talk about why good storytelling is required if you want to move people to action, how empathy plays a big role, and what we do to unintentionally sabotage an effective story, especially in sales and marketing. We also discuss how finding the red thread of your business makes you not just a persuasive leader, but a better more empathetic leader who can motivate employees and customers. If you are a marketer, if you are a persuader, a sales person, or someone who just wants to make more headway with your own children listening to you, today's episode is for you.  Key Takeaways:Your story is what differentiates you from other companies. It allows you to stand out from organizations and people who do the same thing you do.We're not rational decision makers. We are rationalizing decision makers. One of the most powerful drives that we have, as humans, is to be seen as smart, capable and good. You have to look at the people that you're talking to with unconditional positive regard. "One of the greatest gifts you can give to your prospects and clients is to give them a rock solid argument that they can give to somebody else." —  Tamsen Webster About Tamsen Webster:Tamsen Webster, Founder and Chief Message StrategistPart strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also the author of Find Your Red Thread: Make Your Big Ideas Irresistible. Connect with Tamsen:  Website: https://tamsenwebster.com/Her book:  Find Your Red Thread: https://tamsenwebster.com/book/Twitter: https://twitter.com/tamadearLinkedIn: https://www.linkedin.com/in/tamsenwebster/Facebook: https://www.facebook.com/tamadearInstagram: https://www.instagram.com/tamsenwebster/?hl=e  Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Tamsen Webster is the author of Find Your Red Thread and she's also a sought-after keynote speaker and business strategist. On today's episode, we talk about what it means to find your red thread, and how to build a successful speaking career around it. Please join us for this informative and engaging conversation on the 358th edition of The Speaker Lab. THE FINER DETAILS OF THIS SHOW: What is the red thread? Where do you start to find your own red thread? How do you know when you've found your throughline? Why you must find your specific audience for your message. How do you know if a red thread is viable or not? What are the best strategies for testing your ideas? What are the four qualities of a successful red thread? And so much more!

Find Your Red Thread with Tamsen Webster In this Marketing Over Coffee: In this episode learn about Tamsen’s New Book! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Moving Beyond Gladwellitis and Pinkitis to be Godinian The Best of MoC Episode with Tamsen talking Building Presentations Getting 7 Speakers Featured […] The post Find Your Red Thread with Tamsen Webster appeared first on Marketing Over Coffee Marketing Podcast.

Not being able to articulate your ideas can be deeply frustrating. But, your ideas are needed out in the world. You just need to find your red thread that makes your big ideas irresistible.Tamsen Webster knows all about finding your red thread.Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also the author of Find Your Red Thread: Make Your Big Ideas Irresistible.In this episode, Tamsen dives deep into the concepts of her book and how to communicate your ideas to those who need them.Listen to this episode and learn about:Tamsen giving credit and thanks to her sister, Kira (4:46)How internal conflict can create lasting change (6:37)Balancing aspirations and gratitude (11:53)Tamsen's first book (15:05)Using empathy to get unstuck (18:36)How stories are the foundation of understanding and communicating (25:03)The value of leading with a question (32:25)Working through the goal statement (42:25)LinksConnect with Tamsen on LinkedIn - https://www.linkedin.com/in/tamsenwebster/Tamsen's Website - https://tamsenwebster.comFind Your Red Thread - https://www.barnesandnoble.com/w/find-your-red-thread-tamsen-webster/1139189341

Part of the genius of humankind, the very bedrock of civilization is our ability to have ideas and to share them. “Hey, have you noticed ...? Hey, what if...?” That's why it's SO irritating that it's SO hard to actually transmit your best thoughts. Tamsen Webster can help. She bridges worlds as an  English-to-English translator. She's worked with hundreds of TEDx speakers to help take ideas from nebulous and confusing to irresistibly compelling. Her new book, Find Your Red Thread, is a blueprint. Get‌ ‌book‌ ‌links‌ ‌and‌ ‌resources‌ ‌at‌ https://www.mbs.works/2-pages-podcast/  Tamsen reads two pages from Mistakes Were Made (but Not by Me) by Carol Tavris and Elliot Aronson [Reading starts at 19:25] Hear us talk about: The power of story and argument in communication [4:44] | How to construct a story-argument [11:31] | How to be a successful human [23:48] | Finding your ‘red thread' [27:34] | Ideas need to be built [30:38]

There probably isn't a speechwriter or speaker alive today who hasn't heard the advice “Tell a story.” But you want them to do more than listen. You want to tell the kind of story your audience will turn into their story. Crafting that story is the heart Tamsen Webster's terrific new book, Find Your Red Thread. Tamsen joins me this episode to talk about the five steps of an effective Red Thread — which just so happen to be a great way to outline your next speech or op-ed. And we talk about how great stories can move audiences and create change. Links: Follow Tamsen on Twitter and Facebook Learn more about Find Your Red Thread Sign up for Tamsen's newsletter Music: All music is by Lee Rosevere. The theme music is "Twitter Will Kill Us All." Used under a Creative Commons license.

Well over a year into remote presentations as the norm, people are getting pretty good at it... but some mistakes are still cropping up again and again. Last time, we looked at four of the seven deadly sins of online presentations. This time we tour the final three... and then we'll look at how to flip those sins into shining, saintly virtues. Links: My wife Alexandra Samuel has co-written a terrific new book on making the most of remote work, called Remote, Inc. Highly recommended for making the most of the new workplace! Tamsen Webster's new book Find Your Red Thread is an absolute must-read for crafting messages that move audiences. And stay tuned, because she's joining me for an upcoming episode! Music: All music is by Lee Rosevere. The theme music is "Twitter Will Kill Us All." Used under a Creative Commons license. Photo: Cullan Smith on Unsplash

Well over a year into remote presentations as the norm, people are getting pretty good at it... but some mistakes are still cropping up again and again. In this two-episode series, we'll meet the seven deadly sins of online presentations — from not looking at the camera to not knowing your platform. And then we'll look at how to flip those sins into shining, saintly virtues. Links: My wife Alexandra Samuel has co-written a terrific new book on making the most of remote work, called Remote, Inc. Highly recommended for making the most of the new workplace! Tamsen Webster's new book Find Your Red Thread is an absolute must-read for crafting messages that move audiences. And stay tuned, because she's joining me for an upcoming episode! Music: All music is by Lee Rosevere. The theme music is "Twitter Will Kill Us All." Used under a Creative Commons license. Photo: Cullan Smith on Unsplash

Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsen Webster You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power—yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread—the throughline that connects your idea to your audience's hearts and minds. The best part is, the Red Thread already exists. It's the connection that makes the invisible link between your audience's problem and your solution tangible—and actionable. With the Red Thread, you'll inspire audiences to act and get the outcome you're both looking for. Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more. Once you master this process, you'll be able to guide your audience through the maze of ideas and options—and through the maze of their own minds. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/find-red-thread-tamsen-webster

There's a huge difference in a brand strategy and a content strategy. There's also a huge difference in brand messaging and the everyday, tactical social content that delivers it. But in order to be ultimately successful with all of the above, brands need to weave them all together into a cohesive execution. And most brands don't. Tamsen Webster has studied this problem and has a solution in her new book Find Your Red Thread. She joined Jason Falls on Digging Deeper this week to explore how to execute on a messaging strategy in day-to-day social posts, how to connect your brand's voice and promise through the creative and strategic process to execute well and beyond. The book is fantastic. Enjoy the interview, then go get your copy and Find Your Red Thread. This episode of Digging Deeper is brought to you by MarcomGather. There is nothing worse than wasting countless hours looking for digital files on your intranet, shared drive, desktop, cloud storage, or excel files. Say goodbye to the days of overflowing, unorganized file storage, and hello to finding files with speed and clarity. MarcomGather, your new favorite digital asset management solution, empowers your team to stay organized, so you can get back to the parts of your job you enjoy. With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at jason.online.marcom. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices

How do I love Tamsen Webster? Let me count the red threads… Yes, she has a new book out and we'll talk about that, but as usual, Tamsen is coming prepared with heady, meaty, thought provoking topics that will make the time fly and leave your brain feeling both nourished and exhausted (in a good way) I am still thinking about her last appearance on the show where we discussed “flames versus pies” as it relates to wealth and Paradoxical Thinking (amongst other topics) We'll have a contribution from resident Philosopher, previous guest, friends of the show and “Not Famous” correspondent, Tom Morris. And then, creator Gabriel Greenwood will perform his original unreleased song, "High School Reunion." As I countdown to my open-heart surgery, I'd love to invite you to support myself, my work and the show at rally.io/creator/JAFFE. There are a series of participation and reward levels all connected with and integrated into the show (and yes, there'll be an NFT as well!) Every Friday will be a Zoom reunion show with the previous week's guests and creators. In addition, and as I roll out the new format of Joseph Jaffe is not Famous, some interviews will be prerecorded earlier in the day (like this one.) Regulars (you know who you are) and $JAFFE coin holders will be able to join live to watch the “tapings” and participate (comment, ask questions). 10 $JAFFE is all that is needed, and you can register and purchase on rally.io/creator/JAFFE. The link to THIS Friday's show is bit.ly/JJNF_Reunion4 Learn more about your ad choices. Visit megaphone.fm/adchoices

Tamsen Webster, Founder and Chief Message Strategist of Find the Red Thread, joins this episode of Social Pros to talk about storytelling and problem-solving with social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Supermetrics Full Episode Details What is the best way to create a message and narrative that truly resonates with your audience? Tamsen Webster, Founder and Chief Message Strategist of Find the Red Thread, says it's about answering their real questions. In business, many of us think we have solutions to our audience's problems. We try to work backward and squeeze it into our audience's story. But Tamsen says we should take a step back. We need to solve the problems our audience thinks it has first, even if we believe it's something different. Tamsen is a big believer in creating a story in your marketing and social media, an idea she explores in detail in her book "Find Your Red Thread." In this episode of Social Pros, Tamsen shares her thoughts on making your ideas shine, why storytelling is so important, and how you can deliver real solutions that audiences want. In This Episode: 6:08 – What Tamsen means by wanting to “build the story that people would tell themselves” 8:00 – How organizations often lose sight of their brand narrative 9:43 – Why people resonate with the phrase “once upon a time” 12:13 – What a MacGuffin is and why you always need it to pay off in the end 14:27 – Why organizations need to determine who their idea is for 18:44 – Why Tamsen believes you shouldn't try to plant an idea or manipulate your audience 22:27 – How to pitch an idea in an organization 26:18 – Tamsen's approach to getting a new idea in motion 31:20 – How to avoid patronizing your audience with your solutions 32:18 – Tamsen's advice for social pros on how to construct your ideas 34:27 – How Tamsen has changed her approach to social 40:27 – How organizations can change their messaging in the pandemic 44:32 – Tamsen's top tip for those wanting to become a social pro Resources Get the new State of Marketing report for free from Salesforce Download the Social Media Metrics template from Supermetrics  Visit SocialPros.com for more insights from your favorite social media marketers.

In this episode, Seth and Shannon talk with Tamsen Webster the author of the new book Find Your Red Thread about how to make your ideas irresistible. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-two of the Digital Marketing Dive Podcast. I'm Seth with Goldstein Media, and usually with me is the always amazing and talented Shannon of DIAM Business Consulting.  Today we have Tamsen Webster the author of Find Your Red Thread. Which came out yesterday!!!!! Tamsen is a strategist, keynote speaker, and “idea-whisperer.” Today she's going to tell us about the red thread in your thinking and how to make your ideas stick and resonate with people. Welcome Tamsen, Topics & Links Tell us a little about who you are and what you do.You had the chance to organize and speak at a TEDx. What was that like?Congratulations on your new book Find Your Red Thread. So what is the red thread? Why a thread and why red?On your website you say “But the best ideas aren't found. They're built.” Can you go into more detail about that?How can finding the red thread in an idea path help you be more productive as a small business owner or entrepreneur?What are some key lessons you've told small business owners and entrepreneurs about idea building? Outro: Well, that was so much fun Tamsen.  Reach out to us on DMD's social media channels and let us know what challenges you are having with digital marketing.  If you're enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there! That's it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Seth and Shannon talk with Tamsen Webster the author of the new book Find Your Red Thread about how to make your ideas irresistible. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-two of the Digital Marketing Dive Podcast. I'm Seth with Goldstein Media, and usually with me is the always amazing and talented Shannon of DIAM Business Consulting.  Today we have Tamsen Webster the author of Find Your Red Thread. Which came out yesterday!!!!! Tamsen is a strategist, keynote speaker, and “idea-whisperer.” Today she's going to tell us about the red thread in your thinking and how to make your ideas stick and resonate with people. Welcome Tamsen, Topics & Links Tell us a little about who you are and what you do.You had the chance to organize and speak at a TEDx. What was that like?Congratulations on your new book Find Your Red Thread. So what is the red thread? Why a thread and why red?On your website you say “But the best ideas aren't found. They're built.” Can you go into more detail about that?How can finding the red thread in an idea path help you be more productive as a small business owner or entrepreneur?What are some key lessons you've told small business owners and entrepreneurs about idea building? Outro: Well, that was so much fun Tamsen.  Reach out to us on DMD's social media channels and let us know what challenges you are having with digital marketing.  If you're enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there! That's it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Seth and Shannon talk with Tamsen Webster the author of the new book Find Your Red Thread about how to make your ideas irresistible. Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-two of the Digital Marketing Dive Podcast. I'm Seth with Goldstein Media, and usually with me is the always amazing and talented Shannon of DIAM Business Consulting. Today we have Tamsen Webster the author of Find Your Red Thread. Which came out yesterday!!!!! Tamsen is a strategist, keynote speaker, and “idea-whisperer.” Today she's going to tell us about the red thread in your thinking and how to make your ideas stick and resonate with people. Welcome Tamsen, Topics & Links Tell us a little about who you are and what you do.You had the chance to organize and speak at a TEDx. What was that like?Congratulations on your new book Find Your Red Thread. So what is the red thread? Why a thread and why red?On your website you say “But the best ideas aren't found. They're built.” Can you go into more detail about that?How can finding the red thread in an idea path help you be more productive as a small business owner or entrepreneur?What are some key lessons you've told small business owners and entrepreneurs about idea building? Shout Our Sponsor We want to thank SavvyCal (https://socl.bz/savvycal) the scheduling tool your recipients will love to use. We've all tried different ways to schedule a meeting. From sending times and dates back and forth until a time can be settled on, to services like Calendly that just give you a block of times to pick from. Both of these ways are cumbersome. SavvyCal fixes this, it superimposes your calendar on top of your recipients so make it easy to pick a time that works for both of you. Go to https://socl.bz/savvycal and give them a try today! Tell them we sent you! Outro: Well, that was so much fun Tamsen. Reach out to us on DMD's social media channels and let us know what challenges you are having with digital marketing. If you're enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there!That's it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

Find Your Red Thread: Make your big ideas irresistible is Tamsen Webster's fantastic book. Brimming with step-by-step instructions, explanations, and examples, Find Your Red Thread will teach you how to make the most powerful case for your ideas.

Learn about creating a workplace that employees and customers love, making your big ideas irresistible, and the power of a protagonist playlist. Bite-Sized Delight From the Episode: • Gauge Employee Experience by How Often They Say “I Love it Here!” - Learn how to go undercover in your business to accurately gauge employee experience, and then enhance it, with Clint Pulver’s new book (I Love It Here) as your guide • Connect Your Ideas with a Common Throughline - Tamsen Webster’s book, Find Your Red Thread offers a blueprint for using story to make your big ideas irresistible. • Forget Their Shoes - Step Into Your Customers’ Headphones - A protagonist playlist like the one created by author Olivia Abtahi for her book Perfectly Parvin offers inspiration for creating a playlist to accompany your customers’ journeys. Are You Looking for Things We Referenced? • I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave - by Clint Pulver • Find Your Red Thread: How to Make Your Big Ideas Irresistible - by Tamsen Webster • Solvvy - The Next-Gen Chatbot • Perfectly Parvin - by Olivia Abtahi • Perfectly Parvin Protagonist Playlist Find a full transcript of the show at: http://ExperienceThisShow.com. See you next week!

How do you talk about what you so it captures the imagination, lights people up emotionally and communicates the really deep reasons you add value in ways nobody else can? It’s a huge challenge.  Most people just make a noise, but what they really need is a strong clear signal. This week my guest is Tamsen Webster, author of ‘Find Your Red Thread’.  We’re talking about how to find the throughline from your big idea - right to your audience's heart About Tamsen Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Read Thread: Make Your Big Ideas Irresistible.  Tamsens's site : https://tamsenwebster.com/ --- https://www.youtube.com/channel/UCkhcc6rfcnaKF3vZGRDkCGQ?sub_confirmation=1 (Subscribe to my Youtube!! ) Visit the show website at http://www.amplifyme.fm (www.amplifyme.fm) Follow on Instagram and Twitter http://instagram.com/bobgentle (@bobgentle) Join the Amplify Insiders Facebook Community : http://www.amplifyme.me/insiders (www.amplifyme.me/insiders) Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

This is one episode that I encourage you to check out my newsletter at http://ihearthin.gs for additional analysis--there are lots of graphs there which help process the data better for those with a visual preference. Also, a couple of your asked about removing the background music. I saw no reason not to oblige.Links I mentioned:The Infinite Dial Canada: https://www.edisonresearch.com/the-infinite-dial-2021-canada/Canadian employment stats: https://www150.statcan.gc.ca/n1/pub/11-631-x/11-631-x2020003-eng.htmSeth Rogen's podcast announcement: https://variety.com/2021/digital/news/seth-rogen-podcast-comedy-1234970579/Find Your Red Thread pre-orders: https://tamsenwebster.com/book/Clubhouse Users in America registration: https://tomwebster.media/ghost/#/editor/post/609e66ccb07d8c6e4055d658See omnystudio.com/listener for privacy information.

This is one episode that I encourage you to check out my newsletter at http://ihearthin.gs for additional analysis--there are lots of graphs there which help process the data better for those with a visual preference. Also, a couple of your asked about removing the background music. I saw no reason not to oblige.Links I mentioned:The Infinite Dial Canada: https://www.edisonresearch.com/the-infinite-dial-2021-canada/Canadian employment stats: https://www150.statcan.gc.ca/n1/pub/11-631-x/11-631-x2020003-eng.htmSeth Rogen's podcast announcement: https://variety.com/2021/digital/news/seth-rogen-podcast-comedy-1234970579/Find Your Red Thread pre-orders: https://tamsenwebster.com/book/Clubhouse Users in America registration: https://tomwebster.media/ghost/#/editor/post/609e66ccb07d8c6e4055d658

Episode 651 is a chat with Tamsen Webster. On this podcast Thom Singer interviews her about her new book "Find Your Red Thread". This is very important for anyone who has a message they need to be understood by others (ummmm, that is all of us). About Tamsen Webster Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others. Tamsen honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. She’s a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She’s also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED Talk events in the world (TEDxCambridge). She was a reluctant marathoner... twice, is a champion ballroom dancer (in her mind), and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story. About "Find Your Red Thread" You have a terrific idea—an amazing product, an incomparable service, a bulletproof business model—and you know it is so powerful that it could change a life, a market, or even the world. There’s just one problem: others can’t or don’t see its power… yet. While the prospect of translating a big idea into the language that leads to change can be daunting, that’s exactly what this book will help you do. Even better, the throughline that connects your idea to your audience’s hearts and minds already exists. It’s called your Red Thread, and this book offers you a step-by-step system to find and express the essence of it, to inspire people to act. Whether you are writing marketing copy, an investor pitch, a keynote speech, a book, or all of the above, the best way to make your idea irresistible is to build the story people will tell themselves about it. Find Your Red Thread shows you how. If you want to change the world, if you value the possibility of your idea so much that you see it as bigger than you are, if you are willing to put your idea first, but you struggle to communicate how relevant it really is, Find Your Red Thread will give you the practical tools you need to create clear, powerful messages with undeniable impact. https://www.thomsinger.com/podcast/find-your-red-thread Learn more about your ad choices. Visit megaphone.fm/adchoices

We often believe that if we throw a wide net we'll catch more fish. This mentality doesn't actually work in business. If you spread yourself too wide you won't be able to find the audience you need. You'll end up having a hard time explaining yourself and your business, and people will not trust that you can do everything you claim. We are joined on this episode of Creative Warriors by Tamsen Webster, who explains the importance of narrowing your focus. If you can describe who you are and what you do in six words or less you'll be able to really pull in the audience and customers you want. Once you have them hooked you can really sell them with your elevator pitch, and start to find the results you're really looking for. Download this episode of Creative Warriors podcast to get more insight on what you need to find your brand and build the support you need. WARRIOR OF RESILIENCE “You can't keep a good Red Thread™ down.” -Tamsen Webster Highlights - It's not the story that matters; it's the meaning that transfers. No product or service is for everyone. Brands are brittle. Once you understand the problems you solve they will show up in different ways. Be able to introduce yourself in six words or less. Having your Red Thread™ will lead to your elevator pitch. You have to look for the pieces not the finished product. Know what kind of person you are, a starter or a finisher. It is critical for you to articulate what makes your contributions important. We have to be responsible for our own success. Guest Contact - Tamsen's Website Tamsen's Twitter  Tamsen's Gift  Be sure to check out Tamsen's Find Your Red Thread™ Worksheet! Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn