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Are you stuck in the same production level year after year, wondering why the needle isn't moving? It's not because you're not capable—it's likely because you've stopped asking the right questions. Imagine if you had a framework to challenge your assumptions, elevate your standards, and scale your business with intention.Today on the show, we're diving into a powerful self-audit: What are the 13 questions every loan originator should ask themselves to grow, scale, and lead in 2026?To help us explore that, I'm joined by Matt Weaver—ranked the #1 mortgage originator in the U.S. by units closed, with over 1,100 loans funded last year alone. Matt leads a team in Florida that runs like a high-performance machine.In this episode, you'll walk away with:A blueprint to build standards so strong, your business becomes impossible to ignore,The exact mindset shift that turns agents into loyal, long-term clients,And a fresh perspective on what your brand actually is—beyond social media fluff—and how to build one rooted in performance, purpose, and clarity.And there's something deeper we'll uncover: the hidden role of imposter syndrome—and how it might actually be your greatest asset.So if you're ready to raise your bar and redefine what's possible for your business in 2026, then stick around for this episode.Learn More about Matt's CoachingConnect With Matt on InstagramMatt's YouTube PodcastWant to double your Realtor referrals without chasing, cold-calling, or paying for leads?See how Travis Newton grew his production by $40 million!Check Out myAgent Classes HereConnect With Geoff

In the 1820s, American entrepreneurs, engineers, and politicians dared to dream big. They believed they could cut a canal, not through Panama, but through the wild, rain-soaked terrain of Nicaragua. Their goal: To link the Atlantic and Pacific Oceans and transform global trade forever. But what inspired these ambitious "canal dreamers?” And why did they believe Nicaragua held the key to controlling the future of commerce?  Jessica Lepler, Associate Professor of History at the University of New Hampshire and author of Canal Dreamers: The Epic Quest to Connect the Atlantic and Pacific in the Age of Revolutions, joins us to explore this nearly forgotten story of innovation, illusion, and international ambition in early American history. Jessica's Website | Book Show Notes: https://www.benfranklinsworld.com/428 EPISODE OUTLINE00:01:00  Introduction00:04:05 Desire to Build a Canal Across Central America00:08:01 Political Landscape of Central America During the 1820s00:09:55 Creating a Stable Central American Government00:11:55 Geography of the Nicaraguan Canal Route00:16:03 Economic Opportunities of an Interoceanic Canal00:17:57 Individual vs. State Interest in a Nicaraguan Canal00:21:58 Why Americans Sought A Private Canal Contract00:26:44 Information Canal Dreamers Relied On to Build a Canal00:33:12 Competitive Advantages of American Canal Dreamers00:35:40 American Surveys of a Central American Canal Route00:39:12 Influence of the Erie Canal00:42:32 Why the Nicaraguan Canal Failed00:44:50 What Canal Dreamers Reveal About the Early United States 0046:40 Overview of the Panama Canal00:49:50 Time Warp00:56:00 ConclusionRECOMMENDED NEXT EPISODES

NEXT EPISODE→ It's Time to Pay Yourself | Book Club | ‘Profit First' by Mike Michalowicz | 109SHOW NOTES→ 317: The Full Show Notes PageFROM CHARELLE→  Annual Planning Checklist→  Annual Reflection Questions→  1:1 Annual Planning Strategy Day→  Charelle's website→  Instagram→  LinkedIn→  TikTokWHEN YOU'RE READY

In this special crossover episode, you'll hear Geoff Zimpfer guest-host The LO Down Community Call with Connor Bartley to uncover how four top-producing LOs are generating real pipeline through strategic agent events. Forget the stale Lunch & Learns—this panel breaks down what's actually working to get butts in seats and referrals on the books.You'll learn:Why classes are the most leveraged way to connect with agents at scaleHow to pick topics agents care about (hint: it's not mortgage guidelines)The exact steps to promote your event—even if you're starting from zeroFrom investor workshops to modern marketing panels, this episode gives you the blueprint to host agent classes that attract, convert, and scale.Connect with Connor on LinkedInLearn More About myAgent ClassesLike This Episode?

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As we look ahead to the 250th anniversary—the semiquincentennial—of the Declaration of Independence in 2026, communities and commissions across the United States are asking big questions: How should we commemorate this historic milestone?
What's the right balance between celebration and education? And how can this moment bring people together across political divides, generational gaps, and complex histories? To explore these questions, I've invited my friend, colleague, and Clio Digital Media co-founder Karin Wulf to guest host a special conversation with two people who are leading the way: Gregg Amore, Chair of the Rhode Island 250 Commission, and Carly Fiorina, Chair of the Virginia 250 Commission. Together, they reveal how their states are planning commemorative programs that center civic engagement, local storytelling, and inclusive history—and how the 250th can be more than a moment. It can be a spark. Karin's Website | Book |Show Notes: https://www.benfranklinsworld.com/427 EPISODE OUTLINE00:00:00  Introduction00:01:10  Welcome & Episode Overview00:04:45  Guest Introductions00:07:32 Virginia & Rhode Island's Commemorative Plans00:11:21 State Efforts and Collaborations00:16:32 Engaging Young People00:20:11 Educational Initiatives00:22:13 Ken Burns's The American Revolution00:24:30 Navigating the Political Climate00:32:05 Reflections on the Bicentennial00:35:00 Challenges to Achieving Commemorative Goals00:42:51 Conclusion and Future Opportunities00:46:53 Final ThoughtsRECOMMENDED NEXT EPISODES

"What content should I be posting to sell?" It's the question we get asked more than any other. And with every platform changing constantly, the algorithm shifting, and AI making "educational content" obsolete, it's no wonder everyone's confused. But here's the truth: While tactics change, the fundamentals of what makes content convert haven't changed at all. In this episode, Jenny and I are breaking down exactly what content actually converts in 2026, not what gets likes, not what goes viral, but what gets DMs, bookings, and most importantly, SALES. We're diving into the 4Rs of conversion content (the framework we teach inside Empire Era), why educational content alone isn't enough anymore, and what's actually working right now across platforms. Plus, we're answering our very first voice note question from Mel, who's just starting her coaching business and is terrified of creating content. If you've ever felt awkward on camera, hated your voice, or wondered "how do I make good content?", this conversation is for you. This episode is essential listening if: You're posting consistently but not getting DMs, bookings, or sales You're getting likes and engagement but no one's buying You're scared to start creating content (especially video) You're confused about what content actually works in 2026 You're relying too heavily on educational tips and hacks You want to understand the strategy behind content that converts We're covering: The 4Rs of Conversion Content (Reach, Resonate, Role Model, Revenue) Why educational content alone isn't enough anymore (AI is coming for your tips and hacks) What people actually pay for in 2026 (spoiler: it's not information) The content that gets low engagement but high conversion How to Submit Your Questions: Send us a DM on Instagram @badassempires_ Email us at hello@badassempires.com Bonus points for voice notes - we'll use your actual voice on the podcast! -------------------- LET'S CONNECT

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Each November, we Americans come together to celebrate Thanksgiving, a holiday that invites us to reflect on gratitude, community, and the stories we tell about our past. But what do we really know about the origins of this holiday? What did the “First Thanksgiving” look like, and who were the people who made it happen? In honor of Thanksgiving, we're revisiting our 2018 conversation with Rebecca Fraser, author of The Mayflower: The Families, The Voyage, and the Founding of America. This rich conversation offers a look at the English Separatists or Pilgrims who settled in Massachusetts. It explores who they were, why they came to North America, and what their life was like in the early years of Plymouth Colony. Show Notes: https://www.benfranklinsworld.com/213RECOMMENDED NEXT EPISODES

It's time to stop the overconsumption of information, and start DOING.In this Book Club episode, we're talking about Lean Learning by Pat Flynn. This book is all about how to learn less, do more, and actually make progress in your business. If you tend to overconsume and underact, this one's for you. We dive into tools, concepts, and strategies for getting unstuck and taking action—even if it's imperfect.LISTEN TO NEXT→ Feeling Stuck? Try a "Tiny Experiment" | Book Club | 308SHOW NOTES→ You're Learning Too Much (And It's Holding You Back) | Book Club | 'Lean Learning by Pat Flynn | 316WHEN YOU'RE READY

What does it really take to build a personal brand business from scratch? In this episode, I'm sitting down with Faith Chang from Leadership Moxie—a former Badass Empires client who went from juggling three jobs (belly dance instructor, leadership trainer, and expat career coach) to building a focused, profitable coaching business that generated over $80K in just seven months. But this isn't one of those glossy success stories. This is the real, messy, behind-the-scenes truth about what it takes to niche down when you're multi-talented, how to transition from trading time for money to building something scalable, and the gutsy decisions you have to make along the way. Faith shares the moment she fired a $35K client (yes, you read that right), how she finally chose her niche after exploring belly dancing for executives, cross-cultural coaching, and everything in between, and what it's actually like to go from undercharging to premium pricing. If you're a multi-passionate person drowning in possibilities, a hustler who can't seem to say no, or someone who's building a business while trying to protect your energy and your family—this conversation is for you. Connect with Faith: LinkedIn: Faith Chang Business: Leadership Moxie Instagram & TikTok: Coming soon (she's mastering one platform at a time!) -------------------- LET'S CONNECT

Sports Cards Live 289 keeps the heat on the biggest issue in the hobby right now. Jeremy and Dan take a hard look at shill bidding, reserve games, and how bad data can quietly push every collector into paying more than they should. The conversation turns blunt, practical, and focused on what real solutions could look like and how collectors can protect themselves in the meantime. In this segment of Sports Cards Live 289, we cover: • Why shill bidding and reserve logic are more connected than most people realize • How inflated or faulty COMPs can affect your max bid without you noticing • Where the legal line sits between shady tactics and actual fraud • What a healthier, more transparent auction environment would require Your comments and questions drive the show, so jump in and tell us where you stand on bidding trust and what changes you want to see in the hobby. If you enjoy the content, please: • Subscribe to Sports Cards Live on YouTube • Follow on Spotify or Apple Podcasts • Leave a rating or review to help more collectors find the show Thank you for watching Sports Cards Live. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sports Cards Live 289 keeps rolling as Jeremy, Leighton, and Dan mix vintage story time with some uncomfortable questions about how our comp driven hobby really works. Leighton shares a new prewar pickup with a great family backstory, Jeremy shows off a low grade vintage grail that punches way above the label, and Dan comes in hot with ideas on what needs to change at the auction house level if collectors are going to trust comps again. In this segment of Sports Cards Live 289, we touch on: • A rare prewar pickup Leighton chased to Nashville, including why its regional roots and family history make it more than just another group of old cards • Jeremy's latest vintage hockey addition that tests how far you are willing to bend on grade when centering, color, and overall presence are all there • The challenge of valuing cards that almost never trade publicly, and what it looks like to price and buy in a world where the usual comp tools are not much help • Dan's case for stronger transparency from auction houses, from bidder vetting to what we should really be able to see when we place a bid • How secret reserves, house bidding, and inflated bid counts can quietly shape prices and collector behavior far beyond a single auction • The tension between fighting the good fight on shill bidding and still keeping enough joy in the hobby to enjoy shows, trades, and collecting with friends Your comments and questions drive the show, so jump in live or in the replay chat and let us know where you stand on rare regional issues, low grade stunners, and what you expect from auction houses going forward. If you enjoy the content, please: • Subscribe to Sports Cards Live on YouTube • Follow on your favorite podcast platform, including Spotify and Apple Podcasts • Leave a rating and review so more collectors can find the show Thank you for watching Sports Cards Live. Learn more about your ad choices. Visit megaphone.fm/adchoices

As Thanksgiving approaches, many Americans are gathering to reflect on gratitude, family—and of course—food. It's the time of year when we may think about the so-called "First Thanksgiving" and imagine scenes of Pilgrims and Native peoples gathering in Massachusetts to share in the bounty of their fall harvests. But how much do we really know about the food systems and agricultural knowledge of Indigenous peoples of North America? In what ways were the Wampanoag people able to contribute to this harvest celebration—and what have we gotten wrong about their story? Michael Wise, Associate Professor of History at the University of North Texas and author of Native Foods: Agriculture, Indigeneity, and Settler Colonialism in American History, joins us to challenge four persistent myths about Indigenous food practices. Discover how Native communities shaped and stewarded the land and its agriculture long before European colonists arrived—and why this history matters more than we might think. Michael's Website | Book |Show Notes: https://www.benfranklinsworld.com/426 EPISODE OUTLINE00:00:00  Introduction00:01:10  Episode Introduction00:03:43 Guest Introduction00:04:30 Myths about Indigenous Agriculture00:11:29  Indigenous and European Gender Roles00:15:56 Wampanoag Agriculture00:17:29 Wampanoag Corn Cultivation00:25:59 Wampanoag Cuisine00:27:52 Indigenous Disspossession in New England00:32:58 Cherokee Agriculture00:37:13 The Cherokee Hunter Myth00:40:53 The Origin of the Myths about Native American Agriculture00:45:40 Future Projects00:47:13 Closing Thoughts & Resources RECOMMENDED NEXT EPISODES

I've been running my business since 2017, and I've made some serious mistakes along the way. Some cost me money. Some cost me time. And one nearly cost me my entire business.Today I'm taking off the rose-colored glasses and sharing 5 mistakes I wish I could go back and warn past-Lauren about – from chasing quick fixes that never materialized, to ignoring my finances until the debt piled up, to saying yes to so many things that I burned out completely.If you've ever felt like you're spinning your wheels, working hard but not gaining traction, or wondering why that strategy that worked for someone else isn't working for you – this episode might just save you years of trial and error.NEXT EPISODE→ What I Did to Break Through BurnoutSHOW NOTES→ Learn more about Xero (and get 90% off the next 6 months at the time of this episode's release!)WHEN YOU'RE READY

How much of your soul do you need to sell to build a personal brand? Plot twist: way less than you think. In this game-changing episode, Jenny and I break down exactly how I built three wildly successful personal brand businesses while keeping my actual personal life locked down tighter than Fort Knox. Spoiler alert: my community feels like they know me intimately, but they don't even know what my husband looks like. If you've been told you need to "be vulnerable" and "share your story" but the thought makes you want to hide under a rock, this episode is your permission slip to build a powerful brand without becoming a reality TV show. This episode is essential listening if: You're a private person trying to build a public brand You've been told you need to share more to be "authentic" You're worried about online safety but need to show your face You think personal branding means oversharing We're covering: The personal branding pyramid (and why most people get it backwards) Brand icons vs. brand rituals - and how to use them strategically What Rosie shares vs. what she keeps sacred How to build deep connections without deep cuts Safety strategies that actually work Why being "authentic" doesn't mean being an open book Remember: You're building a business, not auditioning for a reality show. How to Submit Your Questions: Send us a DM on Instagram @badassempires_ Email us at hello@badassempires.com Bonus points for voice notes - we'll use your actual voice on the podcast! -------------------- LET'S CONNECT

Sports Cards Live 289 continues with a big reveal and a very different kind of hobby conversation. Jeremy officially announces his upcoming book, “POPs and COMPs: Truths, Insights and the psychology behind the numbers that drive the sports card market,” and walks through what it covers, how it is structured, and why it has consumed his time for the last several months. The discussion then turns to Appendix F and why a detailed breakdown of auction house reserves, house bidding, employee bidding, and shill bidding policies feels especially relevant right now. From there, the conversation shifts into collecting philosophy, the realities of hobby drama, and a fun vintage segment around 1953 Topps icons and the concept of “flight collecting.” In this episode of Sports Cards Live 289, we discuss: • The announcement of “POPs and COMPs” and how the book grew from a 22,000 word idea into an 80,000 plus word manuscript with 83 chapters and seven appendices • The six part structure of the book, including foundations, pops, comps, integration, demand drivers, and psychology, plus why the appendices are packed with practical tools • Appendix F and its focus on auction house reserve policies, employee bidding, house bidding, and shill bidding across more than thirty companies • How the book handles sensitive topics like population control without throwing reckless accusations while still asking hard questions collectors care about • Why Jeremy chose self publishing on Amazon to keep creative control and move faster rather than waiting a year or more for a traditional route • A first tease of the separate web based project being built with a software development team, what the MVP timeline looks like, and why it is designed to compete with nobody yet be useful to everybody • Leighton's perspective on ignoring daily hobby drama, focusing on family, store level reality, and why a clear educational resource is badly needed right now • Joe's 1953 Topps “flight” approach to collecting Mantle, Jackie, and Satchel Paige, along with a thought experiment about a hypothetical 1952 Topps high number Satchel and what that would mean for value and priority • A quick recap of the Jackie Robinson Museum event and how well run hobby experiences connect history, education, and collecting Your comments and questions drive the show, so share your thoughts on the book concept, Appendix F, auction house transparency, and how you approach building your own collection. If you enjoy the content, please: • Subscribe to Sports Cards Live on YouTube • Follow on your favorite podcast platform, including Spotify and Apple Podcasts • Leave a rating and review so more collectors can find the show Thank you for listening to Sports Cards Live. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sports Cards Live 289 kicks off with a heavy dose of real hobby talk. Jeremy and Joe open the show with collector shout outs, Expo reflections, and then dive into a powerful story driven pickup that has nothing to do with chasing comps and everything to do with history, scarcity, and meaning. From there, the conversation turns blunt as they walk through a rough SGC vintage submission, what the grades looked like, and what it might say about where grading is heading right now. Along the way, Jeremy starts to peel back the curtain on the long teased Appendix F project and how it fits into the broader auction and grading landscape. In this episode of Sports Cards Live 289, we discuss: • The story behind an 1888 Goodwin Champions Isaac Murphy card and why it instantly became a top twenty piece • How history, racial context, and true scarcity can make a “modest” card feel like a grail • The reality of shipping, authentication, and the fear of losing an irreplaceable vintage card in the mail • A frustrating SGC grading return on clean 1973 Topps cards and why the grades did not match collector expectations • What collectors are seeing from SGC lately, from stricter standards to fears that the brand is being left to die • Why PSA's guarantee and fee structure still shape the market and how secondary buyers benefit from that insurance • Early hints about Appendix F and how auction house policies and grading companies collide in today's hobby Your comments and questions drive the show, so share your thoughts on story driven collecting, grading changes, and the future of SGC. If you enjoy the content, please: • Subscribe to Sports Cards Live on YouTube • Follow on your favorite podcast platform, including Spotify and Apple Podcasts • Leave a rating and review so more collectors can find the show Thank you for listening to Sports Cards Live. Learn more about your ad choices. Visit megaphone.fm/adchoices

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What does it take to bring the American Revolution to life? How can an event that took place 250 years ago be conveyed to us through modern-day film? Ken Burns and his team worked to answer these questions in their new, epic six-part documentary, Ken Burns' The American Revolution. Their work promises to deepen, complicate, and transform our understanding of the Revolution over 12 hours of film. But how did Burns and his team make this film? What stories did they choose to tell? And what challenges did they face in telling those stories? Sarah Botstein and David Schmidt, the two co-directors of Ken Burns' The American Revolution, join us for a behind-the-scenes tour of their film and how they made it. Show Notes: https://www.benfranklinsworld.com/425 EPISODE OUTLINE00:00:00  Introduction00:03:09 Guest Introduction00:04:42 Becoming Involved in the Documentary00:07:57 Approach to Telling the Story of the Revolution 00:18:57 Images and Representation00:21:53 Challenges Faced00:27:03 Choosing Which Stories to Include00:39:00 Relevance and Meaning of the Revolution00:45:45 Time Warp00:52:15 ConclusionRECOMMENDED NEXT EPISODES

The morning person who couldn't get out of bed. The podcast host who dreaded recording. The marketing lover who felt... nothing. After months of denying my burnout, I finally faced it – and what happened next changed everything. In this vulnerable episode, I'm sharing the exact steps that pulled me through, including an alarm clock hack that forced her to move, the #1 tool that helped me break through, and the hard permission I had to give myself to scale back. If you're feeling stuck, blank, or like you're just going through the motions, this one's for you.NEXT EPISODE→ Why I'm in a Funk (and How I'm Climbing Out of It)SHOW NOTES→ Get mental health support: NAMI (has a helpline and resource directory)→ Psychology Today therapist finder→ Learn more about Xero→ The alarm clock app: Alarmy→ Making Good HappenWHEN YOU'RE READY

Let's talk about the elephant in the room: your prices are probably too low. In this brutally honest episode, Rosie's pulling back the curtain on her complete pricing evolution - from charging $150 for hours of work (and feeling grateful for it) to commanding $25K+ for her programs and having clients thank her for the privilege. If you've ever had that sinking feeling that you're undercharging, felt guilty about raising your prices, or wondered how the hell other people have the audacity to charge what they charge - this one's for you. This episode will hit different if: You're working your ass off for peanuts You think you need to add more stuff to justify higher prices You're scared to raise your rates because "people can't afford it" You've been told you're "too expensive" and it made you question everything We're getting real about: Rosie's pricing journey from $150 disaster calls to $25K transformations Why undercharging is actually doing your clients a disservice The psychology behind premium pricing (and why people pay more for less) How to justify prices that make you feel like a fraud The difference between vitamins and painkillers in business Why simple doesn't mean cheap - it means you're a genius Time to stop playing small and start charging like the expert you are.

In this episode, we welcome James Duncan, a recognized leader in mortgage marketing who was honored as a “Marketing Leader” by HousingWire in 2022. James Duncan is the Founder and Chief Marketing Strategist at Caelum Advisers—an agency specializing in helping mortgage executives build resilient, growth‑focused marketing systems. James shares how to modernize your marketing strategy, avoid common tech traps, and align your brand to drive real ROI—without losing the personal touch your clients expect. You'll also hear James share how to use AI in a way that supports your team, and why human connection remains a competitive advantage for maximum ROI.If you're a loan officer or marketing leader looking to stay ahead of the curve while staying authentic, this episode is for you.Connect with James on LinkedInLearn More About Caelum AdvisersWant to double your Realtor referrals without chasing, cold-calling, or paying for leads?See how Travis Newton grew his production by $40 million!Check Out myAgent Classes HereConnect With Geoff

The more experienced and accomplished my guests are, the more they tend to care deeply about the little things. They're the ones who could "wing it" and actually get away with it, and yet, they don't. In their speeches, stories, messages, and everywhere they show up, they focus on the tiny details that make their words resonate.My guest in this episode is the perfect picture of this phenomenon. It's David Burkus.David is the bestselling author of 5 books, including his latest, a national bestseller: Best Team Ever: The Surprising Science of High-Performing Teams. David's TED Talks have amassed more than 4 million views, and he's given nearly 300 keynote speeches around the world.In this episode, we hear and dissect a story about the CEO of Ford which David tells on stages. He's made it his own, finding details nobody else has and crafting a narrative nobody else can. Plus, we discuss:Why you shouldn't purely or even mainly tell stories from inside your own industryHow to calibrate your voice for different audience sizesAnd the tiniest details which add up to make the biggest impact when you communicateI've always appreciated his thoughtfulness about speaking and storytelling behind-the-scenesThis is an ADDICTING exploration of the craft of business storytelling... with the wise and wonderful David Burkus!***ABOUT ME, JAY ACUNZOI help experts and entrepreneurs win more and better clients, at higher prices, with less friction. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.I'm a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.Work with me 1:1, book me to speak, or explore free resources at jayacunzo.comDon't market more. Matter more.Think resonance over reach.Don't be the best. Be their favorite.***ENJOY THE SHOW? PLEASE SAY THANKS!Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for listening!

We unpack the buzz around growth hormone peptides like CJC-1295, Ipamorelin, and Tesamorelin—what they are, how they work, and why they're more than just “bodybuilder tools.” We break down how these powerful peptides can aid fat loss (especially belly fat), boost deep sleep, support muscle growth, and sharpen focus—if used properly. You'll also learn how to avoid common mistakes, like overstimulating your system or triggering insomnia and inflammation. If you've ever wondered whether peptides are the missing piece of your wellness journey, this one's for you. CONNECT

This episode might completely change how you think about growing your business. I just spent two days surrounded by 2,400 small business owners at what's possibly the largest gathering of entrepreneurs in the world, and I walked away with pages and pages of notes. Here's what you need to know.NEXT EPISODE→ 3 Top Small Business Owners on Marketing, Growth, and Making an ImpactSHOW NOTES→ I Spent 2 Days With 2,400 Small Business Owners. Here's what I learned.→ Learn more and apply for the 10,000 Small Businesses ProgramWHEN YOU'RE READY

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Fair warning: you're probably going to want to take notes. I sat down with three entrepreneurs who've built wildly successful businesses using completely different approaches—from TikTok and marketing funnels to community engagement and literally zero marketing budget to Bloody Marys at barbershops and turning a lawsuit into viral marketing gold. The best part? Their success isn't just measured in revenue—we're talking 60 million bars of soap donated, becoming the "doer" in your community who solves real problems, and a family business that's been going strong for 20 years. You're about to hear the unfiltered, no-fluff truth about what actually works in marketing, straight from people who've done it. SHOW NOTES→ 3 Top Small Business Owners on Marketing, Growth, and Making an Impact→ Learn more and apply for the 10,000 Small Businesses Program→ Place your first order with Soapbox and get 25% off with code MAKINGGOOD25→ Try some tasty gluten-free treats at Bake Me Happy (or check out Letha's website)→ Try out McClure's PicklesWHEN YOU'RE READY

In November 1775, as tensions between the British Empire and its rebellious colonies continued to escalate, Virginia's royal governor made a radical—and to some, terrifying—proclamation: Any enslaved person who fled a revolutionary enslaver and joined the British Army would gain their freedom. Known to history as Dunmore's Proclamation, this single decree changed the course of the American Revolution in the South. It offered a lifeline to thousands of enslaved men, women, and their families, ignited fierce debates about loyalty and liberty, and revealed deep contradictions at the heart of a revolution that claimed to fight for freedom. In honor of the 250th anniversary of Lord Dunmore's Proclamation, we're taking a deeper look at the man behind it: John Murray, Fourth Earl of Dunmore, and at the Revolution in Virginia, which he helped fuel. Our guide for this exploration is Andrew Lawler, an award-winning journalist and author of A Perfect Frenzy: A Royal Governor, His Black Allies, and the Crisis that Spurred the American Revolution. Andrew's Website | Book |Show Notes: https://www.benfranklinsworld.com/424 RECOMMENDED NEXT EPISODES

I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you'll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have. ⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠ Colin and Samir's ⁠⁠⁠⁠Website⁠⁠⁠ / ⁠⁠⁠Twitter⁠⁠⁠ / ⁠⁠⁠YouTube⁠⁠⁠ / ⁠⁠Instagram⁠⁠ *** TIMESTAMPS (00:00) The Most Influential Duo on YouTube (01:08) What Are Successful YouTubers Doing Right Now (03:47) Relationship Between Consistency and a Strong Brand (12:38) What Consistency Looks Like in the C&S Brand (16:27) Don't Commercialize Your Passion (18:51) Turning Your Channel Into a Business (25:52) The Future of Monetization (29:41) YouTubers Are Underselling Themselves to Brands (39:02) Merch as a Revenue Driver Vs Brand Loyalty (41:12) Future of Shorts (44:07) What Happens When Thumbnails Become Less Important (46:41) What's the Deal with Livestreaming (50:23) Venting to Each Other About the World Around Us (55:46) Learn How to Secure High Paying Brand Deals *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#209: Paddy Galloway – How he makes any niche go viral⁠ → ⁠#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you've probably never heard)⁠ *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠ *** WHEN YOU'RE READY

From vanilla to viral - how to make your audience actually care. Feeling like the algorithm has a personal vendetta against you? Same, badass. Same. This week, we are serving up some much-needed reality checks about social media success. Spoiler alert: it's not about the algorithm, and it's definitely not about having a million followers. With our combined experience of building multiple six-figure businesses across every platform you can think of (YouTube, Instagram, LinkedIn, TikTok - you name it, we've conquered it), we're breaking down exactly why your content strategy isn't working and what you need to do instead. This episode is your wake-up call if: You're posting into the void and getting crickets You think you need 100K followers to make 100K dollars You're trying to be everywhere at once and succeeding nowhere You blame the algorithm for everything (we're calling you out, lovingly) We're diving into: Why the algorithm isn't actually plotting against you The brutal truth about why your content isn't getting engagement How consumer behavior has changed (and why that matters more than any algorithm update) Community building vs. follower chasing - and why one makes you money while the other just strokes your ego The strategic approach to choosing platforms Why vanilla content is the kiss of death in 2026 Time to stop making excuses and start making moves!

Waking up at 1AM? 3AM? 4:30AM? Your body is screaming for help—and this episode decodes the message. We break down the real causes behind your restless nights, from histamine spikes and cortisol crashes to liver detox overload and adrenal dysfunction. You'll also learn Chinese Medicine sleep wisdom, and exactly what to do (tonight!) to get deep, restorative sleep again. Listen now and finally understand why sleep isn't working—and how to fix it. https://fitmom.co/apply" rel="nofollow">Work With Us - Revive & Thrive

Ever feel like you're doing everything “right” — working out, eating clean, checking all the boxes — but still feel exhausted, inflamed, and out of control? This episode unpacks the real science behind burnout: cortisol, histamines, thyroid slowdowns, and how your identity might be tied to your health breakdown. If you're struggling with weight gain, fatigue, insomnia, and feel like your body is no longer cooperating… this one's for you. Learn how to truly recover and why slowing down might be the most powerful healing tool you're not using. *CONNECT

FOR MEDICAL PROFESSIONALS:

In today's episode of Mortgage Marketing Radio, we're tossing out the old networking playbook and redefining what real connection looks like in today's noisy, tech-heavy world. I'm joined by Lindsey Meyer, Jen Peachman, and Philip Mancuso, three of the 25 authors behind the new book Rethink Everything You Know About Networking.This isn't about business cards, small talk, or shallow connections. It's about authenticity, intentionality, and using education and human value as your lead strategy. We'll explore how to create a ripple effect through small, meaningful actions, and why vulnerability is one of the most underrated tools in your business toolkit.

When you're an expert in something, it's tempting to assume the role of your communication is to deliver something in an academic way. Instruct, advise, and teach. Sometimes, this devolves into shoving a wall of smarts *at* the world. But you need to translate what you know into language that causes others to care. That's something today's guest embraced 10 years ago, and the combination of his ideas and his influence have put him in rare company.Today's guest is David C. Baker, a 7-time author which the New York Times once called "the expert's expert." His business, Punctuation, and his seminal books like The Business of Expertise and Selling Your Professional Service Firm help business owners achieve their next milestones with clarity and confidence. Today, we hear from David about why the EASY part of our work as experts is the insight. The hard part is wrapping insight into something delicious others want to eat.Plus, he shares a rare kind of story he wrote, and we break it down together, and you'll get a fascinating look inside the thought process and creative practice of one of the world's top voices in the business of expertise.This is a great one with the great David C. Baker!***ABOUT ME, JAY ACUNZOI help experts and entrepreneurs win more and better clients, at higher prices, with less friction. To do that, I help transform their thinking into resonant, repeatable ideas that define categories, build movements, and make them the favorite voice in their space—not just another option. Stop chasing attention. Become the one others seek. I'm a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.Work with me 1:1, book me to speak, or explore free resources at jayacunzo.comDon't market more. Matter more.Think resonance over reach.Don't be the best. Be their favorite.***ENJOY THE SHOW? PLEASE SAY THANKS!Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for listening!

What did it take to end the War for Independence? When we think of the American Revolution's final chapter, we think of the Siege of Yorktown. Between September 28 and October 19, 1781, British forces endured a siege by the Franco-American forces that ultimately led to a triumphant Franco-American victory, British recognition of American independence, and the birth of a new nation. But the real story of the Yorktown victory is far more layered. It involved international alliances, enslaved people seeking freedom, and years of hardship. Today, we're revisiting the events of October 1781 as we revisit Episode 333. In this episode, we join three historians–Marcus Nevius, Ed Ayers, and Gretchen Johnson– who help us uncover: How American, French, and British forces converged at Yorktown The vital role of the French army and navy in securing victory And what this final battle looked like on the ground for soldiers, civilians, and Black Virginians alike Show Notes: https://www.benfranklinsworld.com/333 EPISODE OUTLINE00:00:00  Introduction00:03:59 Siege of Yorktown00:05:13 The British Military Approach00:08:50 The Importance of Virginia's Regions00:18:57 The Impact of War on Yorktown00:28:03 Dunmore's Proclamation and the British Strategy00:33:44 The British Invasion of Virginia00:48:00 Aftermath and Legacy00:55:49 ConclusionRECOMMENDED NEXT EPISODES

What did it take to end the War for Independence? When we think of the American Revolution's final chapter, we think of the Siege of Yorktown. Between September 28 and October 19, 1781, British forces endured a siege by the Franco-American forces that ultimately led to a triumphant Franco-American victory, British recognition of American independence, and the birth of a new nation. But the real story of the Yorktown victory is far more layered. It involved international alliances, enslaved people seeking freedom, and years of hardship. Today, we're revisiting the events of October 1781 as we revisit Episode 333. In this episode, we join three historians–Marcus Nevius, Ed Ayers, and Gretchen Johnson– who help us uncover: How American, French, and British forces converged at Yorktown The vital role of the French army and navy in securing victory And what this final battle looked like on the ground for soldiers, civilians, and Black Virginians alike Show Notes: https://www.benfranklinsworld.com/333 EPISODE OUTLINE 00:00:00 Introduction 00:03:59 Siege of Yorktown 00:05:13 The British Military Approach 00:08:50 The Importance of Virginia's Regions 00:18:57 The Impact of War on Yorktown 00:28:03 Dunmore's Proclamation and the British Strategy 00:33:44 The British Invasion of Virginia 00:48:00 Aftermath and Legacy 00:55:49 Conclusion RECOMMENDED NEXT EPISODES

Welcome back to the Badass Empires podcast! We're officially back with a brand new format and co-host Jenny joining the conversation. In this relaunch episode, Rosie opens up about why the podcast went on hiatus, the reality of building a business while life happens, and why this year has been the hardest yet most rewarding in her entrepreneurial journey.From trying to run two businesses while nine months pregnant to dealing with constant daycare sickness, we're serving up the messy, unfiltered truth about what it actually takes to build an empire. Plus, we're introducing our game-changing new format where YOU get to be part of the conversation.This episode is for you if: You're tired of perfect entrepreneur highlight reels You need permission to slow down when life gets crazy You want to know what building a business actually looks like behind the scenes You're ready to join a community that keeps it 100% real We're covering: The real reason we went MIA (hint: it wasn't strategic) Why Rosie's "easy" business year was actually her hardest ever The difference between being tired and being burnt out (spoiler: most people have no clue) How entrepreneurship saved Rosie's sanity during the chaos Our exciting new format and how you can be part of the show Ready to join the conversation? We're not just talking AT you anymore - we're talking WITH you. How to Submit Your Questions: Send us a DM on Instagram @badassempires_ Email us at hello@badassempires.com Bonus points for voice notes - we'll use your actual voice on the podcast! LET'S CONNECT

If your labs are “normal” but you still feel like crap—bloated, fatigued, moody, low libido—this episode is a must-listen. Liz and Becca break down Sex Hormone Binding Globulin (SHBG), the liver-made protein that can block your sex hormones from doing their job. Learn how SHBG messes with testosterone, estrogen, and metabolism… and why your OB/GYN probably isn't testing for it. From reverse dieting and boron to liver health and insulin resistance, we cover exactly what to do when SHBG is high or low. Functional healing starts here.

SIGN UP FOR DESTINY'S NEXT LIVE WORKSHOP→ Financial Wellness for Chronic Medical ConditionsJOIN DESTINY'S MEMBERSHIP - for folks with chronic pain & illness→ ⁠Join Welcome To The Waiting Room⁠ (ongoing support for staying regulated while living with chronic illness - This does not replace therapy, but it's a great addition to your regular therapy appointments)**Episode summary:In this episode, clinical social worker and psychotherapist Kate Zera Kray joins Destiny to explore Internal Family Systems (IFS) therapy and its powerful application for those living with chronic illness. Kate breaks down the three types of "parts" we all have – managers (our organized protectors), firefighters (our emergency responders), and exiles (the vulnerable parts holding our pain) – and explains how chronic illness can send these internal systems into overdrive. Through personal stories about Lyme disease, diabetes management, and the challenge of de-identifying from illness, they discuss how understanding our protective parts can lead to more self-compassion during the medical journey. The conversation illuminates why over-identification with illness can be protective during acute treatment phases, and how creativity becomes essential for problem-solving when traditional approaches fail. Kate emphasizes the importance of "unblending" from our parts to access our core Self, characterized by qualities like curiosity, compassion, and creativity – offering a new framework for navigating the complex emotional landscape of chronic illness with greater understanding and grace.MEET DESTINY: Website / Instagram / BlueSky / YouTube / TikTokMEET GUEST: Website / licensed in GA and ILSIGN UP FOR DESTINY'S NEXT LIVE WORKSHOP→ Financial Wellness for Chronic Medical Conditions→ READ THE BLOG FOR THIS EPISODEASK DESTINY ANYTHING→ Submit your questions hereFOR YOU, OUR PODCAST LISTENERSJOIN DESTINY'S MEMBERSHIP - for folks with chronic pain & illness→ ⁠Join Welcome To The Waiting Room⁠ (ongoing support for staying regulated while living with chronic illness - This does not replace therapy, but it's a great addition to your regular therapy appointments)FOR MEDICAL PROFESSIONALS

In this episode, we dive deep into how to build, hire, and grow an effective mortgage team with guest expert Irene Duford, a veteran in the mortgage industry who has coached over 1,000 loan officers, team leads, and branch managers.You'll learn when to start hiring, what your first role should be, how to define the job before you put up the ad, and exactly how to leverage personality profiling tools like the DISC assessment to avoid the costliest hiring mistakes.The conversation starts with the common pain point: loan officers trying to “do it all” alone, juggling lead generation, underwriting, processing, and closingwhich leads to burnout, inconsistent pipelines, and stalled growth. Irene explains that once you're closing around five loans a month, it's time to seriously think about adding support.Key takeaways for this episode:Know when to hire – Once your team is doing ~5 loans/month and you're wearing too many hats, it's time to hire.Define the role first – A clear job description, process, and expectations reduce hiring drag and frustration.Use behavioral profiling – Tools like DISC, and values assessments help match candidates to roles and avoid costly hiring mistakes.Whether you're a solo loan officer looking to build your first team or a branch manager ready to optimize your hiring process and team structure, this episode is packed with actionable advice on hiring the right person, building systems, and creating a high‑performing mortgage team.Connect with Irene on LinkedInFollow Irene on InstagramWant to double your Realtor referrals without chasing, cold-calling, or paying for leads?See how Travis Newton grew his production by $40 million!Check Out myAgent Classes HereConnect With Geoff

Have you ever noticed how conversations about the American Revolution often center on great battles, founding documents, and famous statesmen? What if, instead, we explored that world through the eyes—and the hands—of everyday people who shaped it through art? Zara Anishanslin, Associate Professor of History and Art History at the University of Delaware and Director of its Museum Studies and Public Engagement Program, joins us to uncover the hidden world of artists, artisans, and makers who painted, stitched, and crafted the Revolution into being. Drawing from her book The Painter's Fire: A Forgotten History of the Artists Who Championed the American Revolution, Zara helps us see how creativity and craftsmanship tell a fuller—and more human—story of America's founding. Zara's Website | Book | Show Notes: https://www.benfranklinsworld.com/423 EPISODE OUTLINE 00:00:00 Introduction 00:41.79 Welcome & Episode Overview 00:02:59 Meet Our Guest 00:07:11 The Transatlantic Network of Revolutionary Artists 00:11:28 Why Revolutionary Artwork Didn't Survive 00:14:13 Prince Demah & His Mother Daphny 00:21:21 How Art Patronage Worked in the 18th Century 00:24:01 Finding Prince Demah a Teacher in London 00:27:40 Life as a Black Artist in London 00:41:22 Prince Demah's Life in Revolutionary Boston 00:49:24 Robert Edge Pine: The English Artist Who Supported America 00:59:24 How Revolutionary Art Differs from Later Commemorative Art 01:04:55 What Artists Reveal About the Revolution 01:07:29 Closing Thoughts & Resources RECOMMENDED NEXT EPISODES

Have you ever noticed how conversations about the American Revolution often center on great battles, founding documents, and famous statesmen? What if, instead, we explored that world through the eyes—and the hands—of everyday people who shaped it through art? Zara Anishanslin, Associate Professor of History and Art History at the University of Delaware and Director of its Museum Studies and Public Engagement Program, joins us to uncover the hidden world of artists, artisans, and makers who painted, stitched, and crafted the Revolution into being. Drawing from her book The Painter's Fire: A Forgotten History of the Artists Who Championed the American Revolution, Zara helps us see how creativity and craftsmanship tell a fuller—and more human—story of America's founding.Zara's Website | Book |Show Notes: https://www.benfranklinsworld.com/423  EPISODE OUTLINE 00:00:00  Introduction 00:41.79  Welcome & Episode Overview 00:02:59  Meet Our Guest 00:07:11  The Transatlantic Network of Revolutionary Artists 00:11:28  Why Revolutionary Artwork Didn't Survive 00:14:13  Prince Demah & His Mother Daphny 00:21:21  How Art Patronage Worked in the 18th Century 00:24:01  Finding Prince Demah a Teacher in London 00:27:40  Life as a Black Artist in London 00:41:22  Prince Demah's Life in Revolutionary Boston 00:49:24  Robert Edge Pine: The English Artist Who Supported America 00:59:24  How Revolutionary Art Differs from Later Commemorative Art 01:04:55  What Artists Reveal About the Revolution 01:07:29  Closing Thoughts & Resources RECOMMENDED NEXT EPISODES

SIGN UP FOR DESTINY'S NEXT LIVE WORKSHOP→ Financial Wellness for Chronic Medical Conditions**JOIN DESTINY'S MEMBERSHIP - for folks with chronic pain & illness→ ⁠Join Welcome To The Waiting Room⁠ (ongoing support for staying regulated while living with chronic illness - This does not replace therapy, but it's a great addition to your regular therapy appointments)**Episode summary: In this episode, I sit down with Dr. Kelly Clark, a physical therapist and owner of Patient PT in Bloomington, Indiana, to challenge the popular narrative that chronic pain is a "false alarm." Kelly shares her personal journey with chronic pain and explains why pain is actually valuable biological data that deserves our attention, not dismissal. We explore the crucial difference between "good pain" and "bad pain" in therapeutic exercise, why the relational aspect of healing matters so much for chronic pain recovery, and how learning to listen to smaller pain signals can prevent your nervous system from turning up the volume. Kelly also walks us through a fascinating case study on headaches, demonstrating how understanding anatomy and building trust with your body are both essential for healing. If you've been told your chronic pain is "all in your head" or you're struggling with the "push through it" mentality, this conversation offers a refreshing and hopeful perspective on working with your pain rather than against it.→ READ THE BLOG FOR THIS EPISODEMEET DESTINY: Website / Instagram / BlueSky / YouTube / TikTokMEET GUEST: Website / Instagram→ READ THE BLOG FOR THIS EPISODEASK DESTINY ANYTHING→ Submit your questions hereFOR YOU, OUR PODCAST LISTENERSJOIN DESTINY'S MEMBERSHIP - for folks with chronic pain & illness→ ⁠Join Welcome To The Waiting Room⁠ (ongoing support for staying regulated while living with chronic illness - This does not replace therapy, but it's a great addition to your regular therapy appointments)FOR MEDICAL PROFESSIONALS

What does it mean to be caught between two worlds? Between loyalty and liberty, artistry and commerce, and between the British North American colonies and the British Empire? We're revisiting our exploration of the life of John Singleton Copley, one of early America's most celebrated portrait artists. Copley's story reveals much about the upheaval of the American Revolution and the choices people made as events unfolded around them.Show Notes: https://www.benfranklinsworld.com/106 RECOMMENDED NEXT EPISODES

What does it mean to be caught between two worlds? Between loyalty and liberty, artistry and commerce, and between the British North American colonies and the British Empire? We're revisiting our exploration of the life of John Singleton Copley, one of early America's most celebrated portrait artists. Copley's story reveals much about the upheaval of the American Revolution and the choices people made as events unfolded around them. Show Notes: https://www.benfranklinsworld.com/106 RECOMMENDED NEXT EPISODES

When we talk about slavery in Early America, we often focus on plantations: their large, fertile fields, their cash crops, and the people who labored on those fields to produce those cash crops under conditions of enslavement. But what about the ordinary objects that made slavery work? The shoes, axes, cloth, and hoes? What can these everyday objects reveal about the economic and social systems that sustained slavery in the early United States? Seth Rockman, a Professor of History at Brown University and author of Plantation Goods: A Material History of Slavery, which was a finalist for the 2025 Pulitzer Prize in History, joins us to rethink how Northern manufacturing, labor, and commerce were entangled with the southern slave economy. Seth's Website | Book | Show Notes: https://www.benfranklinsworld.com/422 RECOMMENDED NEXT EPISODES

When we picture the early United States, we often imagine a young nation fighting for political independence. But what about economic independence—and what did it take to achieve it? Historian Lindsay Schakenbach Regele of Miami University in Ohio joins us to explore how manufacturing became central to the nation's post-Revolution identity. Drawing from her book Manufacturing Advantage: War, the State, and the Origins of American Industry, 1776–1848, Lindsay reveals how the federal government championed industries like firearms and textiles as tools of sovereignty, security, and self-reliance. Tune in to discover: Why early leaders saw manufacturing as essential to independence. 2. How state-sponsored factories shaped key sectors like arms and textiles. 3. How these efforts laid the foundation for America's industrial and social transformation This episode sheds light on the surprising role of government in jumpstarting the U.S. economy. Lindsay's Website | Book | Show Notes: https://www.benfranklinsworld.com/298 RECOMMENDED NEXT EPISODES

When we picture the early United States, we often imagine a young nation fighting for political independence. But what about economic independence—and what did it take to achieve it? Historian Lindsay Schakenbach Regele of Miami University in Ohio joins us to explore how manufacturing became central to the nation's post-Revolution identity. Drawing from her book Manufacturing Advantage: War, the State, and the Origins of American Industry, 1776–1848, Lindsay reveals how the federal government championed industries like firearms and textiles as tools of sovereignty, security, and self-reliance. Tune in to discover: Why early leaders saw manufacturing as essential to independence. 2. How state-sponsored factories shaped key sectors like arms and textiles. 3. How these efforts laid the foundation for America's industrial and social transformation This episode sheds light on the surprising role of government in jumpstarting the U.S. economy. Lindsay's Website | Book |Show Notes: https://www.benfranklinsworld.com/298 RECOMMENDED NEXT EPISODES