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Feeling overwhelmed by marketing? In this episode, I share 10 real and practical ways to make marketing easier—especially when you're short on time or energy. From foundations to AI tools and everything in between, let's simplify your strategy and get results.LISTEN TO NEXT→ ⁠⁠⁠⁠303: Why I'm In a Funk (And How I'm Climbing Out of It)SHOW NOTES→ ⁠⁠⁠⁠306: 10 Easy Marketing Wins You Can Use Right Now***WHEN YOU'RE READY

We're presented with a lot of false choices in our work: Quantity or quality? Revenue or social impact? Sweet or savory? But few false choices are more worth challenging than this: Are you more emotional storyteller or data-driven communicator?Our guest today is the perfect person to challenge this assumption. It's Tom Webster! Tom is a legend in the podcast space. He's a partner at Sounds Profitable, an organization which researches and seeks to grow the audio business. For nearly three decades, Tom's insights and advice have helped steer this entire industry forward, and he's led hundreds of audience research projects for organizations spanning six continents and shows ranging from Howard Stern to All Things Considered.Tom's book is called The Audience Is Listening: A Little Guide to Building a Big Podcast, and just before this episode, Tom and Sounds Profitable won an award for Best Data Storytelling from the Content Marketing Institute.It's only fitting that he shares with us in this episode how to tell the stories of numbers, as well as the 3 traits to a podcast or any project capable of finding passionate fans.ABOUT ME, JAY ACUNZO:Subscribe to my free newsletter at jayacunzo.com/newsletterWork with me one-on-one: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, InstagramI help experts differentiate and resonate. Together, I work with you to develop a distinct and memorable premise driving your platform, turn that big idea into signature IP you own, and help you embody it as a speaker and storyteller. Compete on the impact of your thinking, not the volume of your marketing. This makes it easier to win more and better clients.You've done lots of things. Now it's time to [be] a thing. Stop chasing attention and become more highly sought.***TO RATE AND REVIEW THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify  JOIN MY PUBLIC SPEAKING ACCELERATOR:Enrollment is now open for my 8-week virtual program, with personalized 1:1 support and group coaching calls, along with video lessons, video reviews of your speech, and more. Reserve your spot. Space is limited. Visit jayacunzo.com/signaturetalk — the next cohort starts September 8.

If you're a mom trying to juggle parenting, work, health, and your own sanity—this one's for you. We sit down with Tia Slightham, positive parenting coach and founder of Tia Slightham Parenting Solutions, to talk about the real root causes of yelling, mom guilt, power struggles, bedtime battles, tantrums, and discipline breakdowns. Tia walks us through nervous system regulation, emotional resilience, boundaries, and parenting without losing your cool—plus how to raise empowered, emotionally aware kids while keeping yourself regulated too. This episode is raw, relatable, and full of tools you can use today. Connect with Tia: ⁠Instagram⁠ | ⁠Web⁠ | Youtube *** Get Your Tickets Now: Use code REVIVAL for $100 discount ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FitMom | UNSTUCK: The Women's Health & Hormone Summit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** Gut & Hormones all messed up? ⁠⁠⁠⁠➡️ Take the quiz⁠⁠⁠⁠ ***

When we think of early American champions of religious liberty, one name often rises above the rest: Roger Williams. Best known as the founder of Rhode Island and a fierce advocate for the separation of church and state, Williams was a man who defied convention at every turn. He turned down a prestigious post in Boston, challenged Puritan orthodoxy, and was ultimately banished—only to build a new colony rooted in his radical ideas of liberty of conscience and religious toleration. In this episode, we explore the life and legacy of this “nonconformist among nonconformists” with the co-editors of Reading Roger Williams: Rogue Puritans, Indigenous Nations, and the Founding of America:  Linford Fisher, Associate Professor of History at Brown University Sheila McIntyre, Professor of History at SUNY Potsdam Julie Fisher, scholar of Native American history Together, they help us uncover: How Williams challenged both church and colonial authority His relationships with Indigenous communities and his work as a translator And why his ideas still matter for understanding religious freedom in America today. Guests' Book Show Notes: https://www.benfranklinsworld.com/417 RECOMMENDED NEXT EPISODES

Welcome back to another episode of Creator Science. I am here in the home studio, and I figured we are overdue for an episode of Ask Creator Science, where I dive into your questions from different social media platforms. We have several dozen questions, and I'll do my best to cover as many as I can. We have product questions, content questions, business strategy questions, and personal questions. ⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠ *** TIMESTAMPS 00:00 Content Strategy and Audience Growth 03:36 Email Focus and Personal Well-being Practices 06:47 Tiered Lab Strategy Explained 10:46 Three-Tier Educational System Overview 13:51 Effective Membership Launch Strategies 17:01 Boost Newsletter Signups with Signatures 22:49 Early Stage Creator Strategies 25:32 Effective Pricing and Sponsorship Strategy 26:44 Sponsorship Value vs. Refund Policies 29:45 Importance of Refund Policies 35:31 Start Luxury, Then Expand Downmarket 40:07 Value-Driven YouTube Strategy 41:16 Audience Engagement Over Growth 44:56 Conference Networking: Make One New Friend 50:26 Focus on Membership Growth 51:17 Future Marketing: Master One Medium 54:37 Master One Platform for Success 59:24 LinkedIn Q&A Part Two *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#259: My numbers from May 2025 [From The Lab] *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠ *** WHEN YOU'RE READY

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?If you're a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with GeoffEpisode Summary:Are you still trying to “grab coffee” with agents, hoping for a referral that never comes? That playbook's expired. In this episode, we're joined by Arjun Dhingra, mortgage veteran, media brand builder, and martial arts coach, who shares how to flip the script, stop chasing, and start building a platform that pulls agents to you.You'll learn:Why “F coffee” is more than a catchphrase, it's a strategic resetHow to identify your unique value and package it into a brand that agents rememberThe exact playbook Arjun used to create a referral-generating community of agentsHow to build exclusivity that makes agents ask you for a seat at the tableAnd More!If you're ready to go from overlooked to in demand, this episode shows you how.Connect With Arjun Here------------------------------------Connect With Geoff

As creatives, it can be so helpful to hear what other creatives have learnt in their journey. It makes us feel less alone, helps us see how other people navigate the things we're struggling with, and saves us from making those same mistakes ourselves.So when I interview artists and makers on this podcast, I always ask them the same question: What is the biggest lesson you've learnt about branding your passion?And while those answers are helpful on their own and alongside each artist's story, I also thought it would be fun to compile some answers together and see what we can learn from the commonalities and differences between them!So I've done just that and compiled the most powerful branding lessons from 12 incredible artists and makers who've built thriving creative businesses. From illustrators in New Zealand to designers in the US, these creatives have cracked the code on turning their passion into profit—and they're sharing their hard-won wisdom.Ready to discover what the most successful creatives know about branding their passions? Let's dive in.–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We'd love to have you

Christine Laskowski shares her research into how an ancient barbarian people known as the Goths came to represent everything from edgy Hot Topic fashion and the band Joy Division to the Notre Dame cathedral and Flannery O'Connor's writing. Christine is the host of the podcast T&J, a limited series about 6th century Byzantium. Listen to the T&J podcast on Apple / Spotify ⁠Become a Patron⁠⁠⁠⁠⁠⁠ to support our show and get early ad-free episodes and bonus content Or subscribe to American Hysteria on ⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠ Leave us a message on the ⁠Urban Legends Hotline⁠ Producer and Editor: ⁠⁠⁠⁠⁠⁠Miranda Zickler⁠⁠⁠⁠⁠⁠ Associate Producer: ⁠⁠⁠⁠⁠⁠Riley Swedelius-Smith⁠⁠⁠⁠⁠⁠ Hosted by Chelsey Weber-Smith Learn more about your ad choices. Visit megaphone.fm/adchoices

Heard you've got MTHFR? Don't panic. This episode breaks down what the MTHFR gene mutation really means (and what it doesn't). We cover methylation, detox, B vitamins (especially methylated forms like methylfolate and methyl B12), homocysteine, and functional bloodwork. We explain why MTHFR isn't a diagnosis, why your protocol should start with the gut and minerals, and what to do if your practitioner threw a bunch of supplements at you without a plan. You'll walk away understanding how to support your body with the right order of operations, proper cofactors, and personalized labs. *** Get Your Tickets Now: Use code REVIVAL for $100 discount ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FitMom | UNSTUCK: The Women's Health & Hormone Summit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** Gut & Hormones all messed up? ⁠⁠⁠⁠➡️ Take the quiz⁠⁠⁠⁠ ***

Healing isn't linear—and comfort is killing your progress. In this episode, we get real about why true metabolic flexibility (mTOR & AMPK), fasting vs. feasting, building muscle, electrolytes/hydration, and strategic protocols all demand seasons of intentional discomfort. We unpack the classic mistake: doing the right thing at the wrong time, wrong dose, or wrong order, and why your SIBO protocol, keto phase, or GI-MAP obsession didn't fix the terrain (liver, gallbladder, adrenals, stomach acid, biofilm, mold) that caused it. We also hit business, marriage, and mindset: new levels, new devils—and how to keep going when flares hit and faith is all you've got. *** Get Your Tickets Now: Use code REVIVAL for $100 discount ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FitMom | UNSTUCK: The Women's Health & Hormone Summit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** Gut & Hormones all messed up? ⁠⁠⁠➡️ Take the quiz⁠⁠⁠ ***

JOIN DESTINY'S MEMBERSHIP - for folks with chronic pain & illness→ ⁠Join Welcome To The Waiting Room⁠ (ongoing support for staying regulated while living with chronic illness - This does not replace therapy, but it's a great addition to your regular therapy appointments)**Episode summary: In this episode, I sit down with ADHD nutrition research expert Annika Angelo to bust some of the biggest myths floating around ADHD and diet. We talk about why that viral "78% improvement" elimination diet study is actually BS, why you shouldn't be afraid of fruit, and the truth about Red 40 and food additives (spoiler: the US actually has stricter regulations than the EU). We talk about what stress really does to our bodies, why community is the secret ingredient most people ignore, and practical tips that actually work for ADHD brains. If you're tired of conflicting nutrition advice and want to know what the research actually says, this one's for you. Bottom line: stop putting so much pressure on yourself around food choices – there are way bigger factors affecting your health than whether you eat gluten.MEET DESTINY: Website / Instagram / BlueSky / YouTube / TikTokMEET Annika: Website / Instagram / YouTube / TikTok / The Nutritional Mental Health Podcast (Apple)SIGN UP FOR DESTINY'S NEXT LIVE WORKSHOP→ Nervous System-Informed Care for Chronic Illness: Aligning your self-care habits with your personal values, capacity levels, and nervous system needs. https://chronicillnesstherapist.myflodesk.com/selfcare→ READ THE BLOG FOR THIS EPISODE→ ASK DESTINY ANYTHING Submit your questions hereFOR YOU, OUR PODCAST LISTENERSJOIN DESTINY'S MEMBERSHIP - for folks with chronic pain & illness→ ⁠Join Welcome To The Waiting Room⁠ (ongoing support for staying regulated while living with chronic illness - This does not replace therapy, but it's a great addition to your regular therapy appointments)FOR MEDICAL PROFESSIONALS

Feeling wrecked even though your labs are “normal”? In this episode, we sit down with Sophie Shepherd, FDN-P and founder of She Talks Health, to unpack why minerals are the spark plugs of your metabolism, thyroid, and mitochondria—and why you should nourish first, detox later. We cover HTMA (Hair Tissue Mineral Analysis), Hashimoto's, copper dysregulation, mold, trauma/stress (the “two T's”), somatic work, and why so many “type A, I-do-everything-right” women are still bloated, brain-fogged, inflamed, and exhausted. If your free T3 won't rise, your iron won't budge, or you've got supplement fatigue, this one's your permission slip to rebuild your foundation and finally heal. Connect with Sophie: Instagram | Web *** Get Your Tickets Now: Use code REVIVAL for $100 discount ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FitMom | UNSTUCK: The Women's Health & Hormone Summit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** Gut & Hormones all messed up? ⁠⁠⁠➡️ Take the quiz⁠⁠⁠ ***

What ideas haunt you? What can't you stop thinking about, you care about it that much? As public voices and experts, we all have those ideas that chase us around and color how we see everything. The thing is, our audience might not "get it" the way we do, nor care. So we have to work overtime to show them why they would. This in turn creates a sense of urgency in the audience: to care, share, subscribe, buy, or take action of some kind.That kind of urgency is the role of the story we'll hear today for my friend, Mark Schaefer. It's a story from his keynotes and his new book, AUDACIOUS: How Humans Win in an AI Marketing WorldMark is a globally-touring keynote speaker and the author of more than 10 books on marketing, technology, and business growth. He's worked with clients like Adidas, Johnson & Johnson, and Dell, and has appeared on CNN and in The Wall Street Journal and The New York Times. In addition to his speaking and services, Mark is also faculty member of the graduate program at Rutgers University, and hosts the popular podcast The Marketing Companion—where I appear as co-host every few months!Today we talk about how to tell stories that show others something important you already see, so they care. Plus, signs you've rehearsed your speech enough to nail it and communication tripwires which can cause the audience to object to your ideas (and how to avoid them).This is a fun one, with my friend, Mark Schaefer.Find and follow Mark at businessesgrow.com and on LinkedIn. Get a copy of AUDACIOUS at businessesgrow.com/audacious***ABOUT ME, JAY ACUNZO:Subscribe to my free newsletter at jayacunzo.com/newsletterWork with me one-on-one: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, InstagramI help experts differentiate and resonate. Together, I work with you to develop a distinct and memorable premise driving your platform, turn that big idea into signature IP you own, and help you embody it as a speaker and storyteller. Compete on the impact of your thinking, not the volume of your marketing. This makes it easier to win more and better clients.You've done lots of things. Now it's time to [be] a thing. Stop chasing attention and become more highly sought.***TO RATE AND REVIEW THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for listening!

Why do we trace our family histories? What drives our desire to know who our ancestors were and how we're connected to past people and events? Genealogy is often seen as a modern pursuit, spurred by DNA tests and online records–but in reality, early Americans were deeply invested in understanding and documenting their familial ties. Their desire to understand these ties, however, extended far beyond sheer curiosity. Last week, in Episode 416, we were joined by Karin Wulf, who shared with us her now-finished project on genealogy and family history in Lineage: Genealogy and the Politics of Connection in the British Atlantic World. Karin's book is built on the research she shared with us in 2016, so I thought it would be fun to return to her first conversation with us about her research so we can see how her thoughts, ideas, and her book project changed over time as she did more research and thinking on the subject. Karin's Website | Book | Instagram Show Notes: https://www.benfranklinsworld.com/114 RECOMMENDED NEXT EPISODES

Welcome to a bonus episode of Creator Science. I was recently interviewed on the Niche Pursuits podcast hosted by Jared Bauman. He wanted to get into the nitty-gritty about how we built The Lab, our membership community, and how that 200-member community became a $400,000+ property in the business. In this episode, they asked great questions and I was able to get really specific. So, if you're considering a community or membership, this will certainly help you think about how to design it and build something that becomes a great little engine for your business, as it has for mine. ⁠⁠⁠⁠Subscribe to Niche Pursuits ⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠ *** TIMESTAMPS 00:00 Building a $400K Community 03:23 Evolving Entrepreneurship Perspectives 06:26 "Pioneering Mastermind Communities Online" 10:04 Sustainable Small Creator Community 14:43 Success Through Consistent Visibility 17:41 "Embrace Accountability, Achieve Goals" 20:35 "Strategic Attention and Revenue Alignment" 24:58 "Content's Role: Passing the Regret Test" 27:36 "Building Valuable Peer Relationships" 30:02 Capped Membership Growth Strategy 35:57 Evaluating Recurring Revenue Viability 36:48 Sustaining Membership Engagement 42:29 Reducing Churn with Annual Memberships 45:04 "Importance of Valuing Membership Renewals" 46:41 "Creating Value Beyond Entry" *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#192: I coached Ali Abdaal on building a membership *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠ *** WHEN YOU'RE READY

Is your Hormone Replacement Therapy (HRT) backfiring? If you've gained weight, feel bloated, or just don't feel like yourself after starting HRT—this episode is your missing link. In this no-fluff breakdown, Becca and Liz expose what most doctors skip when prescribing hormones: the metabolic, liver, and gut factors that make or break your success. From estrogen dominance to poor detox pathways and hidden inflammation, they'll help you understand why your body might be holding on to fat—and what to do about it. *** Get Your Tickets Now: Use code REVIVAL for $100 discount ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FitMom | UNSTUCK: The Women's Health & Hormone Summit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** Gut & Hormones all messed up? ⁠⁠➡️ Take the quiz⁠⁠ ***

Miles Klee is the author of a recent Rolling Stone article titled People Are Losing Loved Ones to AI-Fueled Spiritual Fantasies which tells the stories of ChatGPT users who have come to believe that their chatbot is a sentient spiritual being. For this episode, Miles and I discuss the experiences of these ChatGPT worshippers, why the chatbot's answers have sometimes encouraged this type of divine delusion, and what history has to say about the human relationship between spirituality and technology. Read Miles' Rolling Stone article Become a Patron⁠⁠⁠⁠⁠ to support our show and get early ad-free episodes and bonus content Or subscribe to American Hysteria on ⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠ Leave us a message on the Urban Legends Hotline Producer and Editor: ⁠⁠⁠⁠⁠Miranda Zickler⁠⁠⁠⁠⁠ Associate Producer: ⁠⁠⁠⁠⁠Riley Swedelius-Smith⁠⁠⁠⁠⁠ Hosted by Chelsey Weber-Smith Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're stuck in a loop of burnout, gut issues, hormone chaos, and emotional shutdowns, this episode is your wake-up call. Liz and Becca dive deep into the hidden connection between emotional regulation and physical healing—and why “just push through” doesn't work when your body is in survival mode. They reveal why willpower isn't enough, how childhood patterns show up in your nervous system, and what actually needs to happen to regulate, reset, and revive your health. This episode is raw, real, and the exact conversation you need if you're tired of “doing all the right things” and still feeling off. *** Get Your Tickets Now: Use code REVIVAL for $100 discount ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FitMom | UNSTUCK: The Women's Health & Hormone Summit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** Gut & Hormones all messed up? ⁠➡️ Take the quiz⁠ ***

Is your body stuck in fight-or-flight? In this powerful episode of The Health Revival Show, Liz and Becca sit down with Kate Moryoussef, an emotional wellbeing coach and host of the Stronger Minds podcast, to unpack the misunderstood—but game-changing—role of nervous system regulation. Kate shares how unresolved trauma, chronic stress, ADHD, and burnout aren't just mental health issues—they're physical body shutdowns. Learn how to recognize dysregulation, understand the connection between emotional stress and gut/hormone dysfunction, and use tools like EFT, breathwork, and limbic system rewiring to feel safe and calm in your own skin again. Connect with Kate: ⁠⁠Instagram⁠⁠ | ⁠⁠Web | Podcast Pre-Order Kate's Book - Click Here *** Get Your Tickets Now: Use code REVIVAL for $100 discount ⁠⁠⁠⁠⁠⁠⁠⁠⁠FitMom | UNSTUCK: The Women's Health & Hormone Summit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ***

Here's How the Top 1% Get Agent Referrals On DemandJoin Geoff Zimpfer for a high-impact training where you'll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.Seats are limited. Register for the Training HereEpisode Summary:In this episode, Geoff Zimpfer sits down with social media strategist Michelle Berman Mikel to reveal the simple daily action that will transform your pipeline: sending just one outbound message every day. What you'll learn in this episode:Why “more followers” and “higher engagement” aren't the right goals – and the single question you should be asking insteadHow to identify your personal “levers” so every message resonates with prospectsThe breadcrumbing approach that turns one-to-many outreach into real conversations (without endless scrolling)A real-world success story of how one message a day rescued a mortgage business from its worst month—and set it up for record growth six months later

Have you ever wondered why genealogy captivates so many people? Whether it's tracing a family tree back generations or holding on to stories told around the dinner table, genealogy offers a powerful sense of connection—a connection that can shape identities, claims of property, and even arguments for freedom. But genealogy isn't just a modern-day hobby. In early America, genealogy was a deeply consequential practice with social, political, and legal implications. Karin Wulf, a Professor of History and the Eighth Director and Librarian of the John Carter Brown Library at Brown University, joins us to explore the ways early Americans were interested in their family histories with details from her book, Lineage: Genealogy and the Power of Connection in Early America. Karin's Website | Book | Instagram Show Notes: https://www.benfranklinsworld.com/403 RECOMMENDED NEXT EPISODES

I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you'll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have. ⁠⁠⁠Full transcript and show notes⁠⁠⁠ Colin and Samir's ⁠⁠⁠Website⁠⁠ / ⁠⁠Twitter⁠⁠ / ⁠⁠YouTube⁠⁠ / ⁠Instagram⁠ *** TIMESTAMPS (00:00) The Most Influential Duo on YouTube (01:08) What Are Successful YouTubers Doing Right Now (03:47) Relationship Between Consistency and a Strong Brand (12:38) What Consistency Looks Like in the C&S Brand (16:27) Don't Commercialize Your Passion (18:51) Turning Your Channel Into a Business (25:52) The Future of Monetization (29:41) YouTubers Are Underselling Themselves to Brands (39:02) Merch as a Revenue Driver Vs Brand Loyalty (41:12) Future of Shorts (44:07) What Happens When Thumbnails Become Less Important (46:41) What's the Deal with Livestreaming (50:23) Venting to Each Other About the World Around Us (55:46) Learn How to Secure High Paying Brand Deals *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠#209: Paddy Galloway – How he makes any niche go viral → #164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you've probably never heard) *** ASK CREATOR SCIENCE → ⁠⁠⁠Submit your question here⁠⁠⁠ *** WHEN YOU'RE READY

Today, experts, consultants, and others who share advice content and thought leadership concepts need to embrace a tough truth. Our guest is the perfect person to help me deliver it. Erin Halper is the founder of the community business for independent consultants, The Upside. In our episode, we talk about vulnerability in storytelling and how to navigate it well, and we look at a signature story of hers that she uses everywhere but which she debated NOT using for a long time. You'll hear why, and you'll walk away with some ideas to apply to your own communication to have a greater impact. As Erin says, everyone has a version of the story she tells, even though all the details are different. And that's why it's so effective. Understanding that one concept can transform how deeply you resonate wherever you show up to write or speak.Find and follow Erin at betheupside.com or connect with her on LinkedIn.***ABOUT MY WORK:Don't market more. Matter more.I help experts resonate deeper. I work with you 1:1 as your peer-level advisor, coach, and strategist on your public speaking, messaging, storytelling, and thought leadership.You've done lots of things. Now it's time to [be] a thing. Sharing scattered thinking → Exploring a big idea"Wall of smarts" talks → Unforgettable speechesConstantly chasing attention → Being highly soughtSubscribe to my free newsletter at jayacunzo.com/newsletterWork with me one-on-one: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, Instagram***TO RATE AND REVIEW THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify 

We've all been there – staring at that project or product that's consuming our time but just isn't delivering results. You know the one. Maybe it's that course that barely sells or the client work that drains your soul. The hardest part? Admitting it's time to let go, especially when you've already invested so much.In this episode, we're talking about the key signs that it's time to let something go in your business, making those tough decisions and giving yourself permission to finally let go.I'm also getting vulnerable about something significant I'm letting go of in my own business for now. So stay tuned to the end for that announcement!If you've been holding onto something that's not working, this is your Maker & Moxie permission slip to let go and make space for the things you are passionate about.–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We'd love to have you

Do you suffer from chronic bloating, gas, constipation, or diarrhea? Have you tried gut-healing protocols but still feel stuck? Liz and Becca dive deep into understanding Small Intestinal Bacterial Overgrowth (SIBO), why it's often misdiagnosed or mistreated, and how it's linked to chronic conditions like autoimmune disease, hormonal imbalance, and skin issues. Learn the differences between hydrogen, methane, and hydrogen-sulfide SIBO, the connection to your liver, gallbladder, and immune system, and what truly effective healing protocols look like. If you're frustrated by gut issues, this is the breakthrough you've been looking for. *** Get Your Tickets Now: Use code REVIVAL for $100 discount ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FitMom | UNSTUCK: The Women's Health & Hormone Summit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** Gut & Hormones all messed up? Take the quiz ***

Feel like you're drowning in daily chaos? Liz and Becca reveal their top daily habits and simple routines that transformed their stress into calm, clarity, and productivity. From time-blocking and prioritizing your to-do list to breathwork, boundary setting, and managing overwhelm—this episode is packed with practical tips you can implement immediately. Whether you're juggling family, work, health, or just life itself, learn how these daily success habits can help you feel in control and energized, not exhausted. *** Get Your Tickets Now: Use code REVIVAL for $100 discount ⁠⁠⁠⁠⁠⁠⁠⁠⁠FitMom | UNSTUCK: The Women's Health & Hormone Summit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ***

Liz &Becca are joined by Dr. Andy Kamerman from Radiant Life Omaha, diving deep into the hidden reasons your child might struggle with sensory processing, anxiety, ADHD, and emotional regulation. Dr. Andy shares his personal journey from a childhood labeled as “difficult” and “disruptive,” to discovering real healing through functional neurology, gut health, chiropractic care, and root-cause approaches. You'll learn: • How sensory overload can manifest as anxiety, ADHD, and disruptive behaviors • The role gut health, mold, and environmental toxins play in your child's brain health • Actionable first steps parents can take before resorting to medication • Why your child's symptoms are never “just their personality” or “normal” Connect with Dr. Andy ⁠Instagram⁠ | ⁠Radiant Life *** Get Your Tickets Now: Use code REVIVAL for $100 discount ⁠⁠⁠⁠⁠⁠⁠⁠FitMom | UNSTUCK: The Women's Health & Hormone Summit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ***

Here's How the Top 1% Get Agent Referrals On DemandJoin Geoff Zimpfer for a high-impact training where you'll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.Seats are limited. Register for the Training HereEpisode Summary:Learn why “chasing views” is crushing your ROI and how to build a repeatable video system that fills your sales pipeline. In this episode, Mike Faraci (author of Rethink Everything: The Power of Video for Business and Sales) breaks down his 5-pillar content framework.Define target viewer personas (buyers, referral partners, niche professionals)Use strategic content buckets: news, educational explainers, problem-solving tips, success/failure stories, local spotlightsMultiply your content by combining each persona with each pillar for 25 micro-topicsRepurpose one core idea across reels, shorts, posts, emails, and moreCraft conversational CTAs that spark genuine lead conversationsYou'll discover the exact metrics to track (hint: it's not views), the timeline for real results, and the simple onboarding exercise that ensures every clip you post drives genuine leads.Connect With Mike on LinkedInVisit Mike's WebsiteGet Mikes Book on AmazonASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU'RE READY✅ Get Your Realtor Referral Score

The Declaration of Independence is one of the most iconic documents in United States history. But what do we really know about how it came to be? In our most recent episode, historian Emily Sneff helped us explore the Declaration through your questions–questions that revealed just how complex, living, and contested this document still is. So in today's Revisited episode, we take a listen to the podcast that Emily helped to produce back in 2017: Episode 141: A Declaration in Draft. Originally part of the Omohundro Institute's Doing History: To the Revolution! Series, this episode features three distinguished scholars: Danielle Allen, Patrick Spero, and Peter Onuf, Together, these scholars reveal that many hands and minds shaped the Declaration of Independence. They also help us dive into some of the document's contradictions around slavery and equality. Emily's Website  Show Notes: https://www.benfranklinsworld.com/415 RECOMMENDED NEXT EPISODES

Feeling like no matter what you do, you're always unhappy? You're not alone. In this raw and relatable episode, Liz and Becca unpack why modern life—with its social media pressures, skyrocketing expectations, and everyday chaos—has us feeling dissatisfied even when things “should be good.” They share real stories of parenting mayhem, life's messy realities, and the mindset shifts needed to find joy in the imperfect, to lower the bar on expectations, and to persevere through the hard stuff. If you're tired of chasing perfect and ready to find peace, this episode is your roadmap. Get Your Early Bird Tickets Now: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FitMom | UNSTUCK: The Women's Health & Hormone Summit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ***

Have you ever heard the urban legend about the group of hippie college students that went blind while staring at the sun during an LSD trip? This tale became a very powerful anecdote in the 1960s as politicians tried to regulate the spread of acid spread across college campuses. For this episode, Sarah Marshall of the podcast You're Wrong About jumps down two rabbit holes with me: one that leads to a messy political hoax in Philadelphia and another to a conspiracy theory created, for once, by me. We'll see how a sensational story like this one can help drum up anti-drug public support and lead to the law-and-order victory of an opportunist politician's dreams.  Resources to Help Our Immigrant Neighbors: Immigrant Advocates Network CHIRLA's iRelief Fund NNiR Report ICE Raids Hotlines Listen to 'You're Wrong About' and 'You Are Good' wherever you get your podcasts ⁠⁠⁠Become a Patron⁠⁠⁠ to support our show and get early ad-free episodes and bonus content Or subscribe to American Hysteria on ⁠⁠⁠Apple Podcasts⁠⁠⁠ Leave us a message on the Urban Legends Hotline at ⁠americanhysteria.com⁠ Producer and Editor: ⁠⁠⁠Miranda Zickler⁠⁠⁠ Associate Producer: ⁠⁠⁠Riley Swedelius-Smith⁠⁠⁠ Hosted by Chelsey Weber-Smith Learn more about your ad choices. Visit megaphone.fm/adchoices

You've heard “eat clean,” “count macros,” and “take this supplement,” but what if the missing piece in your health puzzle isn't what you put in your mouth—it's what you do with your body? In this episode of The Health Revival Show, Liz and Becca make the case for strength training as the ultimate “medicine” for: Metabolic health: How muscle upregulates GLUT-4 and slashes blood sugar spikes Anti-inflammation: The myokine advantage you can't get from a pill Longevity: Why your mitochondria beg for resistance work Hormones & mood: The real impact of lifting on cortisol, serotonin, and energy Bone & joint health: Protect your skeleton as you age Whether you're a gym newbie, stuck in the cardio hamster wheel, or convinced you “just don't have time,” this episode will change how you think about fitness. No more magic-bullet diets—just science-backed strategies you can start today. *** Get Your Early Bird Tickets Now: ⁠⁠⁠⁠⁠⁠⁠⁠⁠FitMom | UNSTUCK: The Women's Health & Hormone Summit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ***

In this inspiring episode, Heather Krueger shares her powerful journey from years of hormonal chaos, Hashimoto's, mold illness, and total burnout—to healing her body naturally through functional medicine, gut restoration, nervous system work, and massive lifestyle shifts. If you've ever felt stuck, dismissed by doctors, or like “this is just how I'll always feel”… Heather's story will hit you hard (and give you real hope). She opens up about misdiagnoses, the dark days, the game changers that helped her heal, and what she wishes every woman knew about taking her health back. Connect with Heather Instagram | Web *** Early Bird Tickets: ⁠⁠⁠⁠⁠⁠⁠FitMom | UNSTUCK: The Women's Health & Hormone Summit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ***

When you picture the Declaration of Independence, what comes to mind? Most people envision a single, iconic document–parchment, signatures, maybe even a scene from National Treasure. But what if I told you, the Declaration of Independence isn't just one document, but many documents? And that each version of the Declaration tells a different story–a story not just about American independence, but about the people who printed, read, preserved, and even re-wrote the Declaration? Emily Sneff is one of the leading experts on the Declaration of Independence. She has spent more than a decade researching the Declaration's origins, and its different copies. She's the former research manager of the Declaration Resources Project at Harvard, a consulting curator for Revolution 250 exhibits at the Museum of the American Revolution and the American Philosophical Society, and I'm proud to say, she's is one of our former interns here at Ben Franklin's World. Emily's Website  Show Notes: https://www.benfranklinsworld.com/415 RECOMMENDED NEXT EPISODES

Mike Michalowicz is the author of ⁠Profit First⁠, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business. He's also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well. With more than 500,000 book sales, all of Mike's books have the same goal – to help small business owners and eliminate what he calls “entrepreneurial poverty.” Simon Sinek has called Mike “…the top contender for the patron saint of entrepreneurs.” This conversation is divided into halves: The first half explores Mike's unique model as an author. For each book Mike writes, he partners with a third party to license the frameworks from his books and serve as the done-for-you service provider. This is super uncommon and part of why he's been so prolific while running a very lean team. So we dig into how that works (and what he'd do differently if he were starting over today). The second half of the conversation is all about writing books. Mike has published nine books since 2008 – including 7 in the last 8 years. So we dig into how he determines what ideas to turn into books and how to write them so quickly. ⁠Full transcript and show notes⁠ Mike's ⁠Website⁠ / ⁠Twitter⁠ / ⁠Instagram⁠ / ⁠YouTube⁠ / ⁠LinkedIn⁠ *** RECOMMENDED NEXT EPISODE → ⁠#176: April Dunford – How self-publishing a book exploded her client service business.⁠ *** ASK CREATOR SCIENCE → ⁠Submit your question here⁠ *** WHEN YOU'RE READY

You're taking the supplements. Drinking the water. Doing the “detox.” So why do you feel worse? Today Liz and Becca break down the truth about binders—what they are, why they matter, and how most people use them completely wrong. From mold and mycotoxins to gut bugs and chronic inflammation, your body can't heal if toxins aren't being escorted out properly. You'll learn which binders work best for mold, metals, parasites, and histamines, plus when to take them, how to avoid constipation, and what to stack for better results. *** Early Bird Tickets: ⁠⁠⁠⁠⁠⁠⁠⁠FitMom | UNSTUCK: The Women's Health & Hormone Summit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ***

You've probably heard the urban legend called the Babysitter and the Man Upstairs or at least know the idiom it inspired: “The call is coming from inside the house.” Sarah Marshall of the podcasts You're Wrong About and You Are Good joins me as I share some new ideas about where this tale came from, focused on an epidemic of obscene phone calls in the 1960s and a true crime story that was happening at the same time. We also discuss whether this urban legend may have actually created the entire slasher film genre. Listen to our new house band Magpie Cinema Club Listen to 'You're Wrong About' and 'You Are Good' wherever you get your podcasts ⁠⁠Become a Patron⁠⁠ to support our show and get early ad-free episodes and bonus content Or subscribe to American Hysteria on ⁠⁠Apple Podcasts⁠⁠ Leave us a message on the Urban Legends Hotline at americanhysteria.com Producer and Editor: ⁠⁠Miranda Zickler⁠⁠ Associate Producer: ⁠⁠Riley Swedelius-Smith⁠⁠ Hosted by Chelsey Weber-Smith Learn more about your ad choices. Visit megaphone.fm/adchoices

You might say you're “just stressed”… but your body says otherwise. In this eye-opening episode, Liz and Becca break down how normalized stress leads to bloating, burnout, hormone chaos, poor recovery, and even autoimmune issues. Learn how your nervous system works, how to balance sympathetic vs. parasympathetic states, and why stress is the hidden root of your fatigue, cravings, and weight struggles. With practical tools like breathwork, boundaries, daily resets, and cortisol protocols, this episode helps you finally stop glorifying burnout and start supporting real recovery. *** Early Bird Tickets: ⁠⁠⁠⁠⁠⁠⁠FitMom | UNSTUCK: The Women's Health & Hormone Summit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ***

How do we uncover queer lives from the distant past, especially in an era when language and records often erased or obscured them? What did queerness look like in early America, and how might it have intersected with power, religion, and empire on the eve of the American Revolution?  John McCurdy, a Professor of History and Philosophy at Eastern Michigan University and the author of Vicious and Immoral: Homosexuality, the American Revolution, and the Trials of Robert Newburgh, joins us to explore these questions through the remarkable story of British Army Chaplain Robert Newburgh. John's EMU Webpage | Book  Show Notes: https://www.benfranklinsworld.com/414  RECOMMENDED NEXT EPISODES

Welcome back to Creator Science! In this special “Offline Recap” episode, host Jay Clouse takes us behind the scenes of The Lab's very first in-person event—now officially dubbed “Lab Offline.” After years of thriving as an online community, this was a bold experiment to bring members together face-to-face in Boise, Idaho. Jay walks us through every step—how he chose the event style based on direct member feedback, the unexpected venue logistics (including a nerve-wracking run-in with a $43,000 hotel contract), the financial ups and downs, and the nuts and bolts of thoughtful event design. He shares candid lessons on budgeting, planning, creating meaningful connections, and gathering feedback, with plenty of wins and a few honest hiccups along the way. You'll hear what made the event unforgettable for attendees, the feedback that will shape future editions, and Jay's vision for making these gatherings a cornerstone of the Creator Science community. Whether you're curious about community building, event planning, or just want inspiration for creating deeper connections in your own work, you'll find a treasure trove of insights in this episode. So sit back and enjoy this honest, insightful look inside the evolution of Creator Science's Lab Offline experience! ⁠⁠⁠Join The Lab⁠⁠ ⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠ *** TIMESTAMPS 00:00 Event Planning Success Breakdown 05:28 Event Duration and Attendance Insights 07:11 Understanding Event Cost Drivers 10:13 Negotiating Group Hotel Rates 16:21 Last-Minute Event Adjustments Summary 18:32 Learning from Event Expenses 21:31 Event Planning for Meaningful Gatherings 26:46 Business Event: Sharing & Mastermind Activities 28:06 Facilitating Collaborative Interactions 33:16 Event Preparation and Dietary Feedback 37:25 "Event Planning Improvements" 40:08 Event Planning: Duration and Logistics 42:38 Event Prep: Lessons Learned 45:53 International Community Event Plans *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#232: Dan Andrews – Secrets of building a 1300-member, international community (with in-person events) → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#248: Justin Moore - Lessons from hosting his first 3-day event *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠ *** WHEN YOU'RE READY

Have you ever heard the urban legend about the babysitter who takes LSD and accidentally bakes a baby in the oven believing it to be a raw turkey? For this Urban Legends Hotline episode, we will explore the possible origins of and the meaning behind this piece of 1960s folklore. Become a Patron⁠⁠ to support our show and get early ad-free episodes and bonus content Or subscribe to American Hysteria on ⁠⁠Apple Podcasts⁠⁠ Leave us a message on our Urban Legends Hotline at ⁠⁠americanhysteria.com⁠⁠ Sound Designer and Associate Producer: ⁠⁠Riley Swedelius-Smith⁠⁠ Producer and Editor: ⁠⁠Miranda Zickler⁠⁠ Voice Actor: ⁠⁠Will Rogers⁠⁠ Written, Produced, and Hosted by Chelsey Weber-Smith Learn more about your ad choices. Visit megaphone.fm/adchoices

Your symptoms aren't just “mom life.” They're a warning sign—and ignoring them is costing you more than you think. In this powerful episode of The Health Revival Show, Liz and Becca break down what they call The Accumulation Effect: how toxins, stress, inflammation, and decades of dysfunction pile up and lead to the chronic issues so many women face today—like fatigue, weight loss resistance, hormone imbalances, and digestive chaos. Learn how your body's “toxic bucket” gets filled over time, why quick fixes won't work, and what it really takes to reverse the damage and finally heal from the inside out. *** Early Bird Tickets (time is running out): ⁠⁠⁠⁠⁠⁠⁠⁠FitMom | Own It! : The Women's Health & Mindset Summit Live⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ***

In this powerful episode, Liz sits down with trauma recovery coach Tania Khazaal to explore how unresolved trauma and nervous system dysregulation impact gut health, hormone balance, and overall well-being. Tania breaks down the science of survival responses, the truth about toxic positivity, and why many women stay stuck in healing loops despite doing “everything right.” From childhood triggers to high-functioning burnout, this conversation uncovers what might really be keeping your body in fight-or-flight mode—and how to finally break free. Connect with Tania: Instagram | She's In Power Community *** Early Bird Tickets: ⁠⁠⁠⁠⁠FitMom | Own It! : The Women's Health & Mindset Summit Live⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ***

June 17, 2025, marks the 250th anniversary of the Battle of Bunker Hill, the first full-scale battle of what would become the American War for Independence. Although technically a British victory, Bunker Hill proved that colonial soldiers could hold their own against the might of the British Empire. New England militiamen inflicted 1,054 casualties on the British, 50 percent of the British force. The New Englanders sustained 411 casualties that day, including the man who stood at the heart of this battle: Dr. Joseph Warren. Who was Dr. Joseph Warren, and why did he risk his life in the first major battle of the Revolutionary War? What drove this physician, political thinker, and revolutionary leader to become the face of the American Revolution in Boston? Christian Di Spigna, Executive Director of the Dr. Joseph Warren Foundation, joins us to explore these questions and commemorate this important anniversary with details from his book, Founding Martyr: The Life and Death of Dr. Joseph Warren, the American Revolution's Lost Hero. Christian's Foundation | Book  Show Notes: https://www.benfranklinsworld.com/413 RECOMMENDED NEXT EPISODES

Welcome back to Creator Science! In this special episode, host Jay Clouse pulls back the curtain on his business with a transparent look at his May Retro—an in-depth monthly review where he walks through key metrics, goals, wins, challenges, and behind-the-scenes decisions. You'll get a firsthand listen to the kind of content usually reserved for The Lab community, as Jay shares real revenue numbers, growth strategies, creative experiments, and honest reflections about everything from team building to business structure to personal growth. Whether you're curious about what drives Creator Science or looking for inspiration and practical insights to apply to your own creative journey, this episode delivers a candid, actionable tour through the ever-evolving world of modern content entrepreneurship. If you enjoy going behind the scenes, you'll love this one—let's dive in! ⁠⁠Join The Lab⁠ ⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠ *** TIMESTAMPS 00:00 Event Planning Amid Illness 05:41 Course Sales Surge with Email Automation 09:26 "X Content Repurposing Success" 10:15 Shifting Focus: YouTube Over Social Media 15:50 Family Vacation & Home Updates 18:43 Over-Budget Event: Trust Seminar Dilemma 20:31 Crafting Trust: A Vital Skill 24:39 "Expanding Offline Community Effectively" 26:17 Tool Upgrades and Membership Strategy *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#258: Q&A: Goals for our YouTube videos, determining when a new offer is a distraction, validating a product idea, and more *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠ *** WHEN YOU'RE READY

Think cholesterol is the only thing that matters for heart health? Think again. In this episode, Liz and Becca uncover the real risk factors for cardiovascular disease—from homocysteine and Hs-CRP to blood sugar, platelet count, and inflammation. Learn how to read between the lines of your labs and discover why you could be headed for a heart attack… even if your LDL looks “normal.” This is a must-listen for anyone who's been told, “Your labs are fine”—but feels far from it. *** Early Bird Tickets (only a few left): ⁠⁠⁠⁠⁠⁠⁠FitMom | Own It! : The Women's Health & Mindset Summit Live⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ***

This episode will give some extra context for our upcoming urban legend episodes: The Hippie Babysitter and the Baby Roast, The Babysitter and the Man Upstairs, and the one about the College Students Go Blind Staring at the Sun on LSD. We use excerpts from our episodes: Fangirls (2022) Suburbia (2020) Mind Control (2019) Become a Patron⁠ to support our show and get early ad-free episodes and bonus content Or subscribe to American Hysteria on ⁠Apple Podcasts⁠ Leave us a message on the Urban Legends Hotline at americanhysteria.com Sound design and Production by ⁠Riley Swedelius-Smith⁠ Edited by ⁠Miranda Zickler⁠ Hosted by Chelsey Weber-Smith Learn more about your ad choices. Visit megaphone.fm/adchoices

Juneteenth, the holiday that commemorates the end of slavery in the United States, is nearly upon us, and it offers us the perfect moment for reflection. What do we know about Juneteenth? Where did this holiday begin? And how has it grown from a regional commemoration into a national conversation about freedom, equality, and memory? In this episode, we return to our conversation with Annette Gordon-Reed in Episode 304. A native Texan and Pulitzer Prize-winning historian, Annette brings both personal insight and deep historical knowledge to her book On Juneteenth, which is a rich meditation on Texas history, African American identity, and the long arc of emancipation. Annette's Website | Book | Bluesky Show Notes: https://www.benfranklinsworld.com/304 RECOMMENDED NEXT EPISODES

Happy Pride month to all who observe! This is a rerelease of one of our favorite episodes. Over the last ten years, Gender Reveal Parties have exploded, figuratively and literally. Parents, communities, and social media followers alike can witness the moment that parents and families find out the sex of their future baby, but lately, these parties have gotten so out of hand as to cause massive wildfires, explosions, damage to homes, injuries, and death. For this episode, we will try to figure out what in the world is going on here by exploring the history of gendered baby items, of the strange divination methods once used to guess the biological sex, and take a look at the idea of rituals around the mystery of pregnancy. Of course, we'll also ask questions about the regressive nature of this blue and pink gender binary, and I will share a little about my own childhood growing up as a non-binary kid, a word I wouldn't know for two decades. Become a Patron⁠⁠ to support our show and get early ad-free episodes and bonus content Or subscribe to American Hysteria on ⁠⁠Apple Podcasts⁠⁠ Leave us a message on our Urban Legends Hotline at ⁠⁠americanhysteria.com⁠⁠ Associate Producer: ⁠⁠Riley Swedelius-Smith⁠⁠ Producer and Editor: ⁠⁠Miranda Zickler⁠⁠ Voice Actor: ⁠⁠Will Rogers⁠⁠ Written, Produced, and Hosted by Chelsey Weber-Smith Learn more about your ad choices. Visit megaphone.fm/adchoices