Podcasts about tedx cambridge

Send us a textTamsen is back again for another episode with Jason! They delve into the intricate dance of driving and adapting to change. . Together, they explore the depths of handling change — from personal upheavals to organizational shifts, emphasizing strategies that foster lasting transformations without coercion."If you act from a presumption that your audience is smart, capable, and good, you open up pathways for understanding and acceptance that are otherwise closed."With over 25 years of experience in persuasive message design, Tamsen Webster is known for her unique approach to creating transformational change. Her work focuses on helping others learn the simplest, strongest ways to build the stories that partners, investors, clients, and customers will tell themselves—and others. It has also helped leaders at major purpose-driven organizations such as Johnson & Johnson and Harvard Medical School drive action from new and novel ideas.As the Idea Strategist for TEDxCambridge (now TEDxNewEngland), Tamsen has honed her expertise in crafting messages that resonate quickly and deeply. She's been the principal of the boutique message design practice she founded in 2016, helping hundreds of clients and audiences connect with the stakeholders that propel new ideas forward.In 2023, she founded the Message Design Institute, an online learning and development hub that equips leaders and organizations with the knowledge and practical tools they need to craft persuasive messages on their own.She is the author of the critically acclaimed Find Your Red Thread: Make Your Big Ideas Irresistible and the forthcoming Say What They Can't Unhear: The 9 Principles of Lasting Change, which offers a new, principles-first approach to persuasion.http://messagedesigninstitute.comhttp://TamsenWebster.comFree ResourceGet better-quality, faster results from your teams with these coaching methodologies here. Connect with Jason If you enjoyed listening, then please take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows, so please let me know what you think and make sure you subscribe using your favorite podcast player. It means a lot to me and the guests.https://www.jasonfrazell.comhttps://www.jasonfrazell.com/podcastshttps://www.instagram.com/jasontfrazellhttps://www.https://www.linkedin.com/in/jasonfrazell/

In this episode of Nonprofit Nation I am thrilled to welcome back the brilliant Tamsen Webster, a renowned message strategist, author, and keynote speaker, whose latest book, Say What They Can't Unhear: The 9 Principles of Lasting Change, is launched on October 8. Tamsen brings her 25 years of experience in message design and change communication to the table, offering actionable insights for anyone looking to create meaningful, lasting change.We discuss:The core principles that help create lasting change without relying on manipulation or authority.Why pain-based and authority-driven methods of influence often backfire and what works instead.How to communicate in a way that makes your message impossible to forget and drives real action.The importance of ethical persuasion and how leaders can build trust and buy-in that lasts.Simple, actionable strategies for implementing her persuasion proverbs in any environment, from large organizations to solo businesses.Real-world examples of how these principles have driven sustainable change in major companies and industries.About Tamsen WebsterThroughout her career, Tamsen has worked with major organizations such as Harvard Medical School and Johnson & Johnson, helping them communicate their ideas in ways that resonate deeply and lead to long-term impact. She previously served as the Idea Strategist for TEDxCambridge and is currently pursuing her doctoral studies at Teachers College, Columbia University, focusing on the adoption of new ideas.Selected for the 2022 Thinkers50 Radar, Tamsen is widely recognized for her innovative approach to change communication, focusing on ethical, inside-out persuasion that avoids manipulation or coercion. She has been featured on numerous podcasts and stages, where her insights continue to transform how leaders, entrepreneurs, and changemakers communicate.For more information, visit TamsenWebster.com.Connect with Tamsen on LinkedInFollow Tamsen on Instagram: @tamsenwebsterThe Message InstituteIs it me, or does social media feel completely overwhelming right now? Are your posts underperforming and you don't know what to do about it? Well I've got you covered. Join me and Neon One for the 2024 Nonprofit Social Media Summit! Designed for the small and mid-size nonprofit, my Summit offers actionable and practical insights on how to best use social media to raise awareness and funds, even during turbulent times.Walk away feeling empowered and supported, with strategies you can implement right away. Best of all, it's free to attend live thanks to my amazing partner Neon One! Reserve your spot today at NonprofitSocialMediaSummit.comTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Today's episode features storytelling expert Mike Ganino, who reveals the secrets to captivating your audience through vivid, relatable narratives. We'll explore the power of non-judgmental messaging, the difference between autobiography and memoir, and how creating impactful scenes can make your communication memorable.   Discover why personal stories are more effective than credentials, how to craft engaging introductions, and the importance of avoiding cognitive overload. Plus, hear about Mike's free storytelling workbook and Shannon's comprehensive business starter kit to elevate your entrepreneurial journey.   Mike Ganino is a culture and storytelling expert who helps leaders communicate, connect, and engage. Author of Company Culture for Dummies and named a top 30 Culture Speaker by Global Guru, Mike combines his experience as a hospitality and tech executive with his improv background to help clients craft impactful stories that drive culture and boost results. He has worked with companies like Uber, US Foods, and Snagajob, and is a faculty member at Heroic Public Speaking. Mike is also the Head Performance Coach for TEDx Cambridge, known for his high-energy keynotes that inspire immediate action.   Website: www.mikeganino.com  Special Offer: www.mikeganino.com/storycraft    What you'll hear in this episode: 04:43 Illustrating points with relatable stories, not literal. 07:18 Be assertive and concise in networking storytelling. 10:00 Use an ing verb and location to engage. 13:36 Worst interview ever turned out surprisingly successful. 17:24 Value is in unique perspectives, not shared knowledge. 20:37 Stand out with genuine, memorable personal details. 23:58 Focus on addressing specific problems, not promotions. 28:10 Audience engagement requires relatable, indirect messaging.   If you like this episode, check out: Simplifying Sales Strategy Lowering Your Price to Sell More? Product or Experience - What is More Important?   Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we have a dynamic conversation with Mike Ganino, an exceptional speaker coach who specializes in helping people harness the power of storytelling and public speaking. Forget everything you thought you knew about public speaking—Mike challenges traditional advice and offers new insights into how you can truly connect with your audience. From memorable tips on enhancing your Instagram bio to unlocking the full potential of your voice and movement, Mike shares it all.   You'll hear about his unique approach and real-life examples that will have you reevaluating how you communicate in business and beyond. Get ready to laugh, learn, and maybe even take a few notes as we explore how to stop over-educating and start truly connecting.   Mike Ganino is a culture and storytelling expert who helps leaders communicate, connect, and engage. Author of Company Culture for Dummies and named a top 30 Culture Speaker by Global Guru, Mike combines his experience as a hospitality and tech executive with his improv background to help clients craft impactful stories that drive culture and boost results. He has worked with companies like Uber, US Foods, and Snagajob, and is a faculty member at Heroic Public Speaking. Mike is also the Head Performance Coach for TEDx Cambridge, known for his high-energy keynotes that inspire immediate action.   Website: www.mikeganino.com  Special Offer: www.mikeganino.com/storycraft    What you'll hear in this episode: 04:07 Success in public speaking is intentional, not instinctive. 07:50 Use pacing, volume, proximity to cue emotions. 11:33 Mike introduced himself rambling at a conference, lesson learned. 16:06 Need video showcasing your personality on camera.   If you like this episode, check out: Simplifying Sales Strategy Lowering Your Price to Sell More? Product or Experience - What is More Important?   Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Hey #AmWriters, Jennie here. I'm excited to welcome editor and publishing strategist, AJ Harper to the show to talk about the art of helping writers do their best work. AJ helps nonfiction authors write foundational books that enable them to build readership, grow their brand, and make a significant impact on the world. She was part of the writing coaching team for TEDx Cambridge, one of the largest TED events in the world. As a ghost writer and a developmental editor, AJ has worked with business writers of all kinds, guiding them to bestseller lists and to many millions of copies sold. She's worked on 10 books with business writer Mike Michalowicz, including Profit First: Transform Your Business From a Cash Eating Monster to a Money Making Machine. Her own book on writing came out in 2023. It's called Write A Must Read: Craft a Book That Changes Lives, Including Your Own. This book is one of the best books on writing nonfiction I've ever read and it's one of the best books on writing period, which is why I wanted to have AJ come on and talk to us. Our conversation will be incredibly helpful for anyone writing nonfiction, but also for people writing fiction and memoir. AJ is just really smart about story structure, thinking about the reader, and fine tuning your ear for good writing. Her story about how she stepped out from behind the ghostwriting curtain to raise her own voice and claim her own authority is riveting.Books mentioned in the episode:Little Women, Louisa M. AlcottThe Trumpet of the Swan, E.B. WhiteCaddie Woodlawn, Carol Ryrie BrinkHey readers—KJ here. This episode of #AmWriting is brought to you by my latest, Playing the Witch Card. I wrote this at a moment when I needed more magic in my life—but it turned out to be a book about how until we know who we are and what makes us happy, even magic doesn't help. My main character, Flair, is a total control freak who fears the chaos created by her family deck of Tarot cards and the cookies it inspires her to make until she decides that she can harness their power to control the world and people around her—but that's not what the cards are for at all. I was inspired by what I see as the real magic of Tarot cards—and tea leaves and palm reading and every form of oracle: they help us to see and understand our own stories. As someone for whom stories are pretty much everything, I love that. You can buy Playing the Witch Card on Amazon, Barnes and Noble, Bookshop.org and my local indie—and I hope you'll love it too. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

Just how important is storytelling for public speaking success? According to today's guest, it's the key to delivering an engaging and entertaining presentation.Mike Ganino is a seasoned public speaker, performance coach, and former executive producer of TEDx Cambridge. In this episode of the Delight in the Limelight show, he joins me to discuss the importance of emotionally honest storytelling, drawing on your individual perspective, and incorporating your lived experiences into your presentations.He also introduces us to his unique approach to public speaking - the Mike Drop Method.Listen to our conversation to learn:- Mike's top strategies for making your presentations more entertaining- What public speakers can learn from method acting- How to explore and use your own lived experience in your presentations- How to talk about data in an engaging and relatable wayThis is a conversation for anyone who wants to bring more of themselves to their speaking.Click here to check the full show notes.

Sara Lazar joins us on Ep.43 to talk about what's actually happening in our brains when we meditate. We're all told it's good for us, but we want to find out why.Sara is Assistant Professor in Psychology at Harvard Medical School and Associate Researcher in Psychiatry at Massachusetts General Hospital. Her research focuses on the neuroscience underlying yoga and meditation. Her work has been covered by the likes of The New York Times and in TED talks, and you can find out more about her here:How Meditation Can Reshape Our Brains: Sara Lazar at TEDxCambridge: https://www.youtube.com/watch?v=m8rRzTtP7Tc  The Neuroscience of Yoga and Meditation - Dr Sara Lazar, PhD: https://www.youtube.com/watch?v=EhrV-vuI77ISara sets us one our loveliest challenges so far: to meditate while sending love out to others. Gwen & Kate try it out and you can join in too. Thank you to our team:Editor - Sam SeagerMusic - Andrew GrimesArtwork - Erica Frances GeorgeIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. Thank you!Join the RUMP Club! Support the team and access exclusive content from as little as £3 p/month at: https://www.patreon.com/rightupmypodcastInstagram: https://www.instagram.com/rightupmy/Twitter: https://twitter.com/RightUpMyInstagram: https://www.instagram.com/rightupmy/Twitter: https://twitter.com/RightUpMy

A Punch in the Face, Wrapped in a Warm Hug (ft. Laura Gassner Otting)Laura Gassner Otting on getting through fear and getting more with lessOPENING QUOTE:“I gave that talk holding on to the lectern. Like if I let go, I would fly into space and die. It was so scary but at the end of it, they handed me a check.”-Laura Gassner OttingGUEST BIO:Laura Gassner Otting, known worldwide as LGO, has been described as a punch in the face wrapped in a warm hug. After selling her extremely successful executive search firm, she entered the speaking industry and promptly blasted off. Applying extreme levels of curiosity, intensity, creative problem solving, and drive, she hit escape velocity in record time and continues to scale fast. She's the bestselling author of two books, and her extensive body of work is helping her deliver meaningful value to audiences around the globe.Links:WebsiteTwitterInstagramFacebookLinkedInCORE TOPICS + DETAILS:[3:08] - Lessons from Taylor SwiftKeynote speaking advice from an unexpected sourceWe start the episode in an unexpected place — a Taylor Swift concert. Laura shares how impressed she was with the way that Swift left plenty of space for the audience to be part of the show simply by cheering and showing appreciation. She goes on to say that this is something all keynote speakers could apply to their own approach. The more the audience feels like they're having a conversation rather than receiving information, the more engaged they'll be.[5:49] - The First OvationA small tweak to delivery that paid massive dividendsHow did Laura get more out of her speaking career? By giving less. “The first standing ovation I ever got was when I decided to…give 48 minutes of content during a 60-minute keynote.”She goes on to share how allowing moments for the audience to laugh, cry, cheer, and respond turned her speeches into conversations — and that made all the difference. It didn't just lead to her first standing ovation. It also led to major upward momentum in her career as she became an in-demand voice on stages everywhere.[9:10] - Laura's Identity CrisisIt's not all smooth sailing — even for LGOAfter feeling on top of the world having just sold her company amidst huge success, Laura had to face a moment of transformation. Who was she now that she wasn't “LGO, CEO”?Then, a contact encouraged her to get onstage. She gave her first talk ever at TEDx Cambridge in front of 2,600 people — and was terrified the entire time. But she got through it, delivered her message, and discovered something about herself. She had a passion for speaking. That discovery was waiting just on the other side of her terror. What discoveries do we miss because we're afraid?[13:48] - The Creative HackA video reel and a shot of career rocket fuelEarly in the development of her speaking career, Laura had a problem. She needed a video reel, but had only been onstage once. How could she put together a reel of multiple successful performances when she didn't have multiple successful performances.Simple. She rented an auditorium, brought an audio-visual setup, and ran through multiple pitch-perfect lines in multiple outfits. Boom. All of a sudden she had a professional-looking reel with what appeared to be multiple killer performances — even though most of them had come from the same day.The rest is history.[37:19] - From the Today Show to the Top of the Bestseller ListUncommon results require uncommon methodsHow did Laura get a book blurb from a huge name — one she didn't even know — that landed her spots on the Today Show and the bestseller list? Well, she asked. She relentlessly reached out to Amy Cuddy, until finally she had the chance to bug her in person. To her shock, Amy agreed to let Laura write a blurb on her behalf for approval. Laura didn't stop there. She wrote an audacious, intensely positive blurb. And it worked!RESOURCES:[9:35] Laura's Cambridge TEDx Talk[19:45] Limitless by LGO[37:20] About Amy CuddyFollow LGO:WebsiteTwitterInstagramFacebookLinkedInFollow Josh Linkner:FacebookLinkedInInstagramTwitterYouTubeABOUT MIC DROP:Hear from the world's top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests' Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it's starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is sponsored by ImpactEleven.Learn more at: MicDropPodcast.comABOUT THE HOST:Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he's on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar. Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award. Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza. Learn more about Josh: JoshLinkner.comSPONSORED BY IMPACTELEVEN:From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, Impact Eleven (formerly 3 Ring Circus) offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees. Learn more at: impacteleven.comPRODUCED BY DETROIT PODCAST STUDIOS:In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown's processes to launch today's most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. Here's to making (podcast) history together.Learn more at: DetroitPodcastStudios.comSHOW CREDITS:Josh Linkner: Host | josh@joshlinkner.comConnor Trombley: Executive Producer | connor@DetroitPodcastStudios.com

Mike Ganino is a storytelling + communication expert who hosts The Mike Drop Moment podcast. He is an author, former Executive Producer of TEDxCambridge, and has been named a Top 30 Speaker by Global Guru. He teaches storytelling, presence, and public speaking to some of the biggest names and brands from Disney, American Century Investments, and the American Marketing Association.  In today's episode, Mike shares easy-to-implement strategies to help you gain more clarity and confidence in your ability to deliver awesome content using your voice. He breaks down some super practical tips and strategies for all of us to start communicating better, whether that's on camera during a webinar or onstage in front of 1,000 people. What You'll Learn:  - How to be infectious on any stage you step on  - The benefits of simplifying your offer - Mike's “I Want Song” speaking framework - How to develop your on-stage ability to entertain, educate and inspire - The difference between writing for reading and writing for speaking - How to learn to talk to one person during a presentation - Why presenting online is different to presenting face-to-face - What most people get wrong about public speaking  - The powerful and infectious nature of storytelling  Although humans have been telling stories for as long as anyone can remember, telling stories is a skill that not many of us have really developed. The good news is that storytelling is a craft, and like all other crafts, it's something we can learn with some practice.  Links and Resources: - Get your Storytelling guide here - www.mikeganino.com/storycraft - Mike Ganino's LinkedIn - https://www.linkedin.com/in/mikeganino/ - Mike Ganino's website - https://www.mikeganino.com/ - Connect with Mike on Instagram - https://www.instagram.com/mikeganino/ - Sign up for the Hell Yes Guest Course: http://work.kellymosser.com/course  - Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/ - Check out my website https://kellymosser.com/

Jen Singer is a ghostwriter, speechwriter, writing coach and developmental editor with a whole bunch of stories to tell.  As a writing coach at TEDx Cambridge, one of the world's largest independently-organized TED platforms, she has helped dozens of speakers get their stories “on their feet” in front of an audience. Whether writing for the page or the stage, she believes the message is the medium. “A good speech is a good performance,” she says, “but it starts with good writing.”  One of the original “mom bloggers,” Jen wrote on parenting issues for over fifteen years on www.mommasaid.net – a gig that led to a two-year stint as the author of the “Good Grief” blog for Good Housekeeping. Over the years, she has also written for The New York Times, The Wall Street Journal, Parents, Woman's Day, and McSweeney's, while writing several books of her own and launching her career as a book doctor and collaborator.  Somewhere in there, coinciding with her own diagnosis of Stage 3 Non-Hodgkin Lymphoma, she shifted her focus from parenting issues to medical issues – a shift that came about while she was blogging on potty training issues for Pull-Ups.  “June is National Potty-Training Month,” she recalls, “and I was in the hospital measuring my urine for my doctor…It was surreal.”   Jen saw the humor in that surreal moment, but she also saw opportunity, and she started working as a medical writer for NYU Langone Health, Northwell Health, Hospital for Special Surgery, and Weill Cornell Medicine. Her experience as a cancer survivor led her to write a series of e-books called "The Just Diagnosed Guides: What You Need to Know Now (without Googling it)," designed to help patients and families navigate the uncertainty that finds them after a difficult diagnosis. In addition to her work with TEDx Cambridge, Jen also works as a writing coach and editor for Heroic Public Speaking, a leading public speaking training program, where she has worked with a wide range of clients, including CEOs, Olympic athletes, educators, fighter pilots, marketing experts, physicians, psychologists, Ivy League researchers and professors, and undercover FBI agents. For more on Jen Singer, visit her official website, like her Facebook page, and follow her on Twitter and Instagram. Please support the sponsors who support our show. Daniel Paisner's Balloon Dog Film Movement Plus (PODCAST) | 30% discount Libro.fm (ASTOLDTO) | 2 audiobooks for the price of 1 when you start your membership The Thoughtful Bro podcast, hosted by Mark Cecil Pop Literacy, hosted by Jennifer Keishin Armstrong and Kimberly Potts Writer's Bone, hosted by Daniel Ford

Link for 1 Day Mini Retreat "Turn Back Time" Click Here How many times have you sat down to meditate and get frustrated because your mind is just being "too damn loud"?! This is the complaint of a lot of my clients and many people that I teach in many of my programs so trust me, you're not alone my friend. However I was listening to this incredible talk given at TEDx Cambridge and the pretenrotr had incredible sats of how meditation can actually change your brain! She even had research that supported retreats and the good that they can impart on your health. Which considering that the Turn Back Time Retreat is only 1 month away I found this fascinating and just continued to support how I know I'm meant to help people. If you're needing the reset and don't want the travel expense then this is going to be the retreat for you! CLICK HERE to reserve your spot! And don't forget to take a screenshot and share that you're listening to the episode on IG and tag me @shalanecarter so we can all change our brains togetherY --- Support this podcast: https://anchor.fm/shalane-carter3/support

It is key that you are effectively communicating with your team, clients and potential customers. You want to make sure your message is being heard and your passion or emotion behind the words is being properly construed.   In this episode, Darcy Webb, The Speech Diva, shares some key takeaways on how to effectively communicate better. During this episode, Darcy will share different exercises you can do to make sure you are properly communicating when speaking by correctly using your mouth and facial expressions. Join us in this conversation to learn the best techniques for effective communication to increase make sure your messages are clearly being articulated.  This episode's guest:  D'Arcy Webb, an award winning voice and speech teacher, has been helping actors, performers, corporate executives, authors and speakers use their voices to connect with audiences around the world with power, eloquence and heart for over two decades. As former Associate Professor of Voice and Speech at the University of the Arts and current member of the performance faculty at Drexel University, D'Arcy has worked with hundreds of new and seasoned  performers to make their words resonate with clarity, precision and confidence. She has also served as voice, speech and performance coach for TEDxCambridge, and was the Head of Vocal Training for Heroic Public Speaking from 2016 to 2020. Connect with Darcy Webb: https://www.darcywebb.com/ (Website) https://www.linkedin.com/in/speechdiva/ (LinkedIn) https://www.instagram.com/darcythespeechdiva/?hl=en (Instagram) Quotes:  “Speaking is just another form of signing.” “Remember that a monotone isn't just in your voice. A monotone can also be in your facial expressions and other movements. And so if you're just standing there not moving your face, not moving your body, your audience might find that your words aren't so moving either.” Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below:  https://www.linkedin.com/in/ianaltman/ (Linkedin) https://twitter.com/IanAltman (Twitter) Website Email

How do you learn to speak with the power, conviction, and influence that your great ideas deserve? Join Laura Gassner Otting she hosts this week's episode of LGOtv with guest, D'Arcy Webb. D'Arcy Webb - Word Nerd, Speech Diva, Age-defying Old Broad.For over two decades, award-winning voice and speech teacher D'Arcy Webb has been helping actors, performers, corporate executives, authors and speakers use their voices to connect with audiences around the world with power, eloquence and heart.As former Associate Professor of Voice and Speech at the University of the Arts, D'Arcy has worked with hundreds of new and seasoned performers to make their words resonate with clarity, precision and confidence.She has also served as voice, speech and performance coach for TEDxCambridge, and was the Head of Vocal Training for Heroic Public Speaking from 2016 to 2020. Now D'Arcy coaches and teaches in her private studio all those who want to speak with not only clarity but brio!Keynote speaker and retired TEDx Cambridge Executive Producer, Tamsen Webster, has called D'Arcy's work “magic.”0:31 D'Arcy Webb - the Speech Diva.2:52 We must learn to read with expression.3:28 International phonetic alphabet!5:32 80% psychological.7:37 They were afraid of your power!21:42 The role of confidence in our body.24:18 “Hey Bike #7, SIT UP.”29:59 Onomatopoeia.31:00 Not everyone loves a person who is extra.33:32 It's better to be someones shot of whiskey than everyone's cup of tea.34:28 Learn to be present in our words.37:02 I got comfortable being in the silence.40:03 Give your audience time to think at the punctuation marks.42:27 Why do we all hate the sound of our voices?44:04 - Our voice is who we are.46:00 - Use your bathroom muscles.darcythespeechdiva@instagram.comhttps://www.facebook.com/speechdivahttps://www.linkedin.com/in/speechdiva/

ВИДЕО и ТЕКСТОВАЯ версия лекции, а также другой контент в нашем Телеграме: https://vk.cc/bWeFc7 ПОДДЕРЖИТЕ НАШ ПРОЕКТ! — https://uppora.org/ted ---------------- В своём выступлении на TEDxCambridge Майкл Нортон рассказал о замечательном исследовании того факта, что счастье, оказывается, в деньгах, если не тратить деньги только на себя. Узнайте о том, как жертвуя деньги на благо общества, вы приносите пользу себе, своей работе и, конечно же, другим людям. ---------------- Озвучил: Глеб Рандалайнен Перевела: Анастасия Ястребцева Отредактировала: Полина Гортман

AJ Harper is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand and make a significant impact on the world. AJ is a writing partner to business author, Mike Michalowicz. Together they've written six books, including Profit First, The Pumpkin Plan, Clockwork, and their latest, Fix This Next. Through her Top Three Book Workshops and Retreats, AJ empowers authors with insider publishing knowledge and guides them through the book development, writing, and editing process. Along with Mike Michalowicz (Profit First) and book launch expert, Amber Vilhauer, AJ is the co-founder of AuthorUpLive, a one-of-a-kind book launch workshop. As a ghostwriter and developmental editor, AJ has worked with newbies to New York Times bestselling authors with millions of books sold. Her author's books have received national and international recognition, including multiple awards each year, starred reviews from Publishers Weekly and Booklist, and inclusion in “Best of” lists in Publishers Weekly and Kirkus Reviews. AJ is the Head Writing Coach for Heroic Public Speaking, the premier public speaking training program founded by Michael and Amy Port, and developed their online speech development curriculum. She is part of the coaching team for TEDx Cambridge, one of the longest-running and largest independently organized TED events in the world. AJ lives with her wife and son in New York's Lower Hudson Valley.Here's a glimpse of what you'll learn:AJ Harper's formative Gen X years in librariesHow her son inspired her to turn away from theater into freelance writingThe particular skill set that a good ghostwriter needsWhy fast publishing is a discredit to authorsWhy a learning disability won't stand in the way of someone writing a good bookThe different editors at each stage of the editing process and what they doWhy a good nonfiction book really needs to consider the reader and what they needHow to tell a really good book recommendation from a perfunctory oneWhat trade review publications to trustAJ's seventeen-item checklist that walks you through up-leveling your manuscriptAll the books AJ would recommend in a specific situation and whyIn this episode…AJ Harper is a current editor and publishing strategist who teaches workshops to help authors write transformational books and is the head writing coach for Heroic Public Speaking. AJ understands writing and books so the title of this episode, Write Better Books, is exactly on point and she leaves Martin and listeners with a lot to ponder.Inspired to write by the character of Jo March in Louisa May Alcott's “Little Women”, AJ eventually went freelance in the world of ghostwriting where she says her theater background helped her find author's voices. What she also learned about the nonfiction genre is that people want to be moved to make a change. To that end, she considers a book's promise to a reader as a sacred contract.  In this episode of What CEOs Talk About, host Martin Hunter receives amazing writing encouragement from guest AJ Harper. AJ assures Martin that his dyslexia would not prevent him from writing a great book and explains the various editors and what they give to a book's journey to print. AJ advises on how to find connection with your reader, why editors are there to discuss your motivations with you, and what book recommendations to trust. Dive into this episode and prepare to be inspired.Resources mentioned in this episode:URGEOContact email: info@urgeo.comMartin Hunter on LinkedInAJ Harper websiteAJ Harper LinkedIn‘Write A Must Read' by AJ HarperMichael PortTim Ferriss booksRyan Holiday booksSimon Sinek books‘Love Medicine' by Louise Erdrich‘Intuitive Editing' by Tiffany Yates Martin‘Illusions' by Richard Bach‘The War of Art' by Steven PressfieldSponsor for this podcast...This podcast is brought to you by URGEO.URGEO is the Latin for urge: A strong desire to drive change, stimulate thought, incite feeling, and encourage action. Martin Hunter and his team provide liberation for the CEO and Board of a company through their fractional COO services.URGEO's fractional COO services help to move you through growing pains so that your company can flourish and improve its profits.They have worked with a multitude of companies in SaaS, CPG, mining, and transportation, from start-ups to large multinational corporations. They specialize in helping companies avoid roadblocks and stay on the right strategic and operational track for growth.If you are a visionary and want an integrator to get everything done for you, then you need toget in touch with URGEO today.To learn more about their services, visit https://www.URGEO.com or email them directly at info@urgeo.com

Change doesn't have to be painful. Tamsen Webster dives into the power of helping clients find their Red Thread and narrowing your marketing message to reach the audience you want!      In this episode, Cathy and Tamsen a discuss:  What the Red Thread is and how to find your Red Thread Four qualities of a successful Red Thread for sales and marketing messages: Relevant - Answers the question how customers can get what they want Resilient - Must be able to stand up to rationalization of why they purchased Remarkable - Gives customers what they want in a way they don't expect  Repeatable- Have an easy way to state it and share it with other people  The importance of having a specific message and narrowing your target market  The value of understanding your audience's perspective of your products and services How to know if a red thread is viable:  Audience Goal - What your audience wants that your product or service can help them get  Problem or Perspective - Two part problem: Articulates and describes the current lens used to solve the problem vs. the lens you use to solve it   Truth - Assumption that you have about the world or how it works, that makes the new problem impossible to ignore Change - Big shift in thinking or behavior that your idea, product or service, or even you, represent What to know about marketing in the health and wellness industry vs. other industries  Taking the pain out of change and making sure the cure isn't worse than the diagnosis        Memorable Quotes: “The story, the things that you've done in your life, the different things that you tell yourself, all have common elements…the Red Thread is that common element that runs through all the things that you do.” “As counterintuitive as it may be, the narrower your focus in a particular message, the broader the reach because it's much more likely that it's going to be heard and acted on and talked about with other people.”  “One of the biggest shifts that the Red Thread is all about, it's looking at your products and services from the perspective of your audience…you'll end up spending a lot less time focused on features and benefits and a lot more time talking about and connecting how that product or service helps your audience achieve a particular outcome or solve a problem.”  “That's our job, particularly in health and wellness, is to figure out how to make sure that the cure is not worse than the diagnosis, that we're not asking them nor not asking people to do something that is harder for them mentally and emotionally.”    Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others. Tamsen honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. She's a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She's also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED Talk events in the world (TEDxCambridge). She was a reluctant marathoner... twice, is a champion ballroom dancer (in her mind), and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.     Mentioned In This Episode: Tamsen's Book - http://redthreadbook.com/   Tamsen's Website - https://tamsenwebster.com/   Links to resources: Health Coach Group Website https://www.thehealthcoachgroup.com/

The return of a classic. Jess and Jeanne, both licensed mental health professionals, talk about mindfulness, trauma, and body-brain healing.  As "recovering fitness professionals", they deep dive into evidence-based, trauma-informed approaches for difficulties with food, movement,  and stress management.  Listeners will also learn about mindfully healing the inner child, using mindful awareness to cultivate self-compassion, and simple strategies for starting a meditation practice. Continue Learning Thich Nhat Hanh https://thichnhathanhfoundation.org/thich-nhat-hanh https://plumvillage.org/ Book. Reconciliation: Healing the Inner Child John Kabat-Zinn, PhD www.jonkabat-zinn.com https://twitter.com/jonkabatzinn?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Book. Full Catastrophe Living Ron Kurtz, PhD https://hakomiinstitute.com/ Tara Brach, PhD https://www.tarabrach.com/ Books. Radical Compassion and Radical Acceptance Richard (Richie) Davidson, PhD and The Center for Healthy Minds https://www.richardjdavidson.com/ https://centerhealthyminds.org/ Sara Lazar, PhD https://scholar.harvard.edu/sara_lazar/home How Meditation Can Shape our Brains (Ted Talk)  How Meditation Can Reshape Our Brains: Sara Lazar at TEDxCambridge 2011 Janina Fisher https://janinafisher.com/ Book. Healing the Fragmented Selves of Trauma Survivors  Sensorimotor Psychotherapy https://sensorimotorpsychotherapy.org/ Autumn Bonner, DPT, PYT https://www.bonnerphysicaltherapy.com Forest Coaching https://www.forestcoachingandstudios.com/ Trauma Informed Weight Lifting https://www.traumainformedweightlifting.com/     Produced by Jessica Warpula Schultz & Jeanne KolkerEdited by Jessica Warpula SchultzMusic by Jason A. Schultz

D'Arcy Webb is a speech and voice coach committed to helping people be heard.She began her journey when a director she admired told her that her performance was wonderful…. If only she could have been heard.D'Arcy worked for years on her own vocal strength and power, and what she learned became her passion.D'Arcy knows that unleashing your voice is critical to finding your truth.Join us as we discuss:Why it matters that you have a clear, strong voice that you own as yoursWhy people are always crying in D'Arcy's studioWhy D'Arcy loves the phonetic alphabet, and how it helps us find our true voice.About the D'Arcy:For over two decades, award-winning voice and speech teacher and performance consultant D'Arcy Webb has been helping actors, performers, corporate executives, authors and speakers use their voices to connect with audiences around the world with power, eloquence and heart.As former Associate Professor of Voice and Speech at the University of the Arts, D'Arcy has worked with hundreds of new and seasoned performers to make their words resonate with clarity, precision and confidence. She has also served as voice, speech and performance coach for TEDxCambridge, and was the Head of Vocal Training for Heroic Public Speaking from 2016 to 2020. Now D'Arcy coaches and teaches in her private studio all those who want to speak with not only clarity but brio. The creator of a wacky online series called “Tuesday Morning Two-minute Tune-ups For Your Tongue,” D'Arcy is in constant pursuit of ideas that will enrich, renew and deepen her students' knowledge and skill, awakening in them a love of language and the passion to speak their truth. Keynote speaker and retired TEDx Cambridge Executive Producer, Tamsen Webster, has called D'Arcy's work “magic. She produces instantaneous yet lasting effects.”Connect with the D'Arcy:darcywebb.com https://www.darcywebb.com/LinkedIn and Facebook: @thespeechdivaInstagram-: @darcythespeechdivaAbout the Amanda:Dr. Amanda Crowell is a cognitive psychologist, speaker, author and coach changing our perspective on the world of work. It IS possible to do Great Work-- launch a successful business, make a scientific discovery, raise a tight-knit family, or manage a global remote team-- without sacrificing your health, happiness and relationships.Amanda is the Author of the forthcoming book, Great Work: Do What Matter Most Without Sacrificing Everything Else, and the creator of the Great Work Journals. Amanda's TEDx talk has received more than a million views and has been featured on TED's Ideas blog and Ted Shorts.Her ideas have also been featured on NPR, Al Jazeera, The Wall Street Journal, Quartz, and Thrive Global.Sponsored By The Aligned Time JournalThe Unleashing Your Great Work podcast is sponsored by the Aligned Time Journal! The Aligned Time Journal is here to answer the question "But HOW?" How can we figure out what our Great Work is? How can we get started, stay with it, and finish our Great Work so it can go out in the world and have an impact?Click here to learn more, and try it out for yourself!For more information about the Unleashing YOUR Great Work podcast or to learn more about Dr. Amanda Crowell, check out my website: amandacrowell.comThanks for listening!Thanks so much for listening to the Unleash Your Great Work Podcast! If you enjoyed this edit and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this edit? Leave a

Everyone has a story to tell but not all of us are sure how to go about it.My guest Mike Ganino is the speaker coach who helped me prepare my TedXHarrisburg talk and today he joins me on the podcast to discuss what it really takes to create a "Mike Drop" moment in your talk.Are you ready to share your story?Join us as we discuss:How we bring every part of ourselves into our current Great WorkWhy we need to balance our light against our shadow and own who we really areHow to stop trying to be “Great” and, instead, seek to be youAbout the Guest:Mike Ganino is a storytelling + communication expert and creator of the Mike Drop Method. He hosts The Mike Drop Moment podcast. He's been named a Top 10 Public Speaking Coach by Yahoo Finance, and California's Best Speaking and Communication Coach by Corporate Vision Magazine. He is an author, former Executive Producer of TEDxCambridge and has been named a Top 30 Speaker by Global Guru. He teaches storytelling, presence, and public speaking to some of the biggest names and brands. He's a trained actor and coach from the World Famous Second City, Improv Olympics, and Upright Citizen's Brigade. In addition to his track record as an executive in the hotel, restaurant, retail, and tech industries, Mike's worked with organizations like the Disney, American Century Investments, American Marketing Association, and UCLA.www.mikeganino.com/storycraft

What do Weight Watchers, ballroom dancing, marathon running, and TEDx Talks have in common? For Tamsen Webster, the answer is, “Me.” For Tamsen's clients and audiences, the answer is the Red Thread™—the universal tie between how people see the world and what they do in it. Part keynote speaker, part message strategist, and full-time “Idea Whisperer”, Tamsen uses her proprietary Red Thread method to help audiences, organizations, and individuals build and tell the story of their big ideas and create real, transformative change. Tamsen's own Red Thread is woven through more than 20 years as a brand and message strategist. She holds an MBA in Management Communications and Organizational Behavior, an MA in Arts Administration, and bachelor's degrees in American Studies and Marketing—but Tamsen believes she learned the most about inspiring change in her 13 years as a Weight Watchers leader. As Executive Producer of TEDx Cambridge, one of the largest and longest-running TEDx Talks in the world, Tamsen coached everyone from a 10-year old sartorialist to a pervasive roboticist to a bioethics pioneer to build their RedThreads™ into Ideas Worth Spreading. Now she's a globe-hopping keynote speaker on storytelling, branding, change management, and idea development, and a go-to consultant for enterprise companies like Verizon, Johnson & Johnson, and State Street Bank who want their big ideas to have an even bigger impact. When she's not in the spotlight—or helping others own theirs—Tamsen pursues ballroom dancing and runs the occasional marathon. She lives in Boston with her other half and two amazing boys with big ideas all their own. Read the show notes here: https://bwmissions.com/one-away-podcast/ http://tamsenwebster.com/

Jason and Tamsen talk about the power of assuming best intent, what it means to find your red thread, and Tamsen shares the story behind her amazing Lego portraits."Find your red thread." Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Red Thread: Make Your Big Ideas Irresistible.https://tamsenwebster.com/https://www.facebook.com/TamsenWebster/https://www.instagram.com/tamsenwebster/http://linkedin.com/in/tamsenwebsterEnjoying the podcast? Please tell your friends, give us a shoutout and a follow on social media, and take a moment to leave us a review at https://lovethepodcast.com/talkingtocoolpeople.Find the show at all of the cool spots below.WebsiteFacebookInstagramIf something from this or any episode has sparked your interest and you'd like to connect about it, please email us at podcast@jasonfrazell.com. We love hearing from our listeners!If you are interested in being a guest on the show, please visit jasonfrazell.com/podcasts.

Today's guest Tamsen Webster, and she's just as cool as her name suggests.Tamsen is a message strategist. In a sentence, she helps experts make their ideas irresistible.She's the former executive producer of TEDx Cambridge, one of the legacy TEDx conferences and before that spent 13 years as a Weight Watchers leader.But those of us in the industry know her as The Idea Whisperer.I'm a huge fan of Tamsen and her work, and last year she finally released a book detailing her proprietary method for crafting ideas into irresistible messages. It's called Find Your Red Thread.I bought it, read it in one day, and immediately implemented it in my work as a speaker AND in my own coaching practice working with TEDx speakers and leaders.The episode you're about to hear is less an interview and more a conversation between two geeks over ideas, storytelling, and messaging.Some topics we covered:What is a red thread? Why are ideas so important? Behind-the-scenes look at the TEDx process. How to differentiate your idea from everyone else's, when it seems like there are no new ideas left in the universe.Tamsen explains the persuader's paradox, which I thought would make a great name for an indie rock band. She also dives deep into why typical story structures just don't work for normal, everyday situations and what we can do instead.And of course, Tamsen shares her story of a chance encounter with lasting impact.This episode is dense and absolutely jam-packed. Connect with Tamsen:Website: https://TamsenWebster.comFind Your Red Thread: https://amzn.to/3qVY0va

In part 2 of my interview with Jen Passios, we dive into all things grant writing. We talk about why ways we can improve our writing skills, the materials we can gather before hand, and how we can use grant writing to better define who we are as artists.About Jen PassisosJen Passios is an artist-athlete, wordsmith, and dance educator committed to building agency through improvisation. She has spent the past 8 years performing throughout the United States, bringing dance to spaces ranging from law firms to museums, and church sanctuaries to sand dunes. Jen has had the pleasure of performing for audiences at events including the Inside/Out Festival at Jacob's Pillow, the Institute of Contemporary Art Boston's First Friday Series, TEDxCambridge, and New Balance's 2018 International Conference. During her professional career, Jen has performed work by a notable roster of nationally and internationally acclaimed artists including: Yin Yue, Shannon Gillen/ VIM VIGOR, Marco Goecke, Itzik Galili, and Lorraine Chapman. In December 2019, she made her on screen debut as a principal dancer in the feature length film “Little Women” (Columbia Pictures) directed by Greta Gerwig and choreographed by Monica Bill Barnes. She spent the 2020-2021 season traveling the USA with CoGRAVITY partner Jacob Regan uncovering one pathway for a life in the arts during the COVID-19 pandemic. The pair continue to create, improvise, teach, and write about the current state of dance through a choose-your-own adventure lens. In addition to her performance work, Jen uses her skills as a storyteller to help performing artists from Boston to Berlin secure the resources they need to bring excellent art to life. Through grant writing and strategy services, she has successfully obtained funding and expansion opportunities including awards from the Mid Atlantic Arts Foundation, Boston Dance Alliance, the Boston Center for the Arts, the New England Foundation for the Arts, the Massachusetts Cultural Council, the Boston Mayor's office of Arts and Culture, Mass MoCa/ Assets4Artists, Ballet Hispanico, The Boston Foundation, The Barr Foundation, the Western Arts Alliance, and Arts Midwest. As a result of these wins, her clients have been able to tour internationally, recoup money lost during the COVID 19 pandemic, make the leap from part time to full time operations, sustain a cast of 6 for an entire season, fund the creation & production of evening length works, expand educational programming, reclaim over 500 hours of studio time, and accumulate a total of $60,000 in institutional funding.Connect with Jen!Instagram: @nonjenue Email: jenniferpassios@gmail.comInterested in working with Brandon?  SIGN-UP for a FREE Coaching Consultation HEREBrandon helps pre-professional dancers find their voice as they navigate their careers and helps them stay accountable  when pursuing their goals.Through coaching, Brandon helps dancers define whats important for them and redefine what a successful life/career looks like.Learn more here: http://www.brandoncolemandance.com/career-coachingConnect with Brandon!Instagram: @itsBrandonColeman | @BreakingTheWallPodcastWebsite: www.BrandonColemanDance.com/BTWP

In part one of my interview with "nomadic artist-athlete and educator" Jen Passios, we dive into her life as a professional dancer, creator, and grant writer. Throughout our conversation, we talked about  taking advantage of happenstance and the importance of defining your boundaries and values around your career wants/needs. About Jen PassisosJen Passios is an artist-athlete, wordsmith, and dance educator committed to building agency through improvisation. She has spent the past 8 years performing throughout the United States, bringing dance to spaces ranging from law firms to museums, and church sanctuaries to sand dunes. Jen has had the pleasure of performing for audiences at events including the Inside/Out Festival at Jacob's Pillow, the Institute of Contemporary Art Boston's First Friday Series, TEDxCambridge, and New Balance's 2018 International Conference. During her professional career, Jen has performed work by a notable roster of nationally and internationally acclaimed artists including: Yin Yue, Shannon Gillen/ VIM VIGOR, Marco Goecke, Itzik Galili, and Lorraine Chapman. In December 2019, she made her on screen debut as a principal dancer in the feature length film “Little Women” (Columbia Pictures) directed by Greta Gerwig and choreographed by Monica Bill Barnes. She spent the 2020-2021 season traveling the USA with CoGRAVITY partner Jacob Regan uncovering one pathway for a life in the arts during the COVID-19 pandemic. The pair continue to create, improvise, teach, and write about the current state of dance through a choose-your-own adventure lens. In addition to her performance work, Jen uses her skills as a storyteller to help performing artists from Boston to Berlin secure the resources they need to bring excellent art to life. Through grant writing and strategy services, she has successfully obtained funding and expansion opportunities including awards from the Mid Atlantic Arts Foundation, Boston Dance Alliance, the Boston Center for the Arts, the New England Foundation for the Arts, the Massachusetts Cultural Council, the Boston Mayor's office of Arts and Culture, Mass MoCa/ Assets4Artists, Ballet Hispanico, The Boston Foundation, The Barr Foundation, the Western Arts Alliance, and Arts Midwest. As a result of these wins, her clients have been able to tour internationally, recoup money lost during the COVID 19 pandemic, make the leap from part time to full time operations, sustain a cast of 6 for an entire season, fund the creation & production of evening length works, expand educational programming, reclaim over 500 hours of studio time, and accumulate a total of $60,000 in institutional funding.Connect with Jen!Instagram: @nonjenueEmail: jenniferpassios@gmail.comInterested in working with Brandon?  SIGN-UP for a FREE Coaching Consultation HEREBrandon helps pre-professional dancers find their voice as they navigate their careers and helps them stay accountable  when pursuing their goals.Through coaching, Brandon helps dancers define whats important for them and redefine what a successful life/career looks like.Learn more here: http://www.brandoncolemandance.com/career-coachingConnect with Brandon!Instagram: @itsBrandonColeman | @BreakingTheWallPodcastWebsite: www.BrandonColemanDance.com/BTWP

For over two decades, award-winning voice and speech teacher D'Arcy Webb has been helping actors, performers, corporate executives, authors, teachers, and speakers use their voices to connect with audiences around the world with power, eloquence, and heart. She's a former Associate Professor of Voice and Speech at the University of the Arts, has taught at Drexel University and served as Head of Vocal Training for Heroic Public Speaking, while also coaching speakers for TEDx Cambridge. Keynote speaker and retired TEDx Cambridge Executive Producer, Tamsen Webster, calls D'Arcy's work “magic.” “She produces instantaneous yet lasting effects.” To learn more about D'Arcy, check out the following links: D'Arcy's Website: https://www.speechdiva.com D'Arcy's Instagram: https://www.instagram.com/darcythespeechdiva/ D'Arcy's Facebook: https://www.facebook.com/speechdiva D'Arcy's Twitter: https://twitter.com/DArcyWebb D'Arcy's LinkedIn: https://www.linkedin.com/in/speechdiva/

How do you come up with the right idea for your book? How do you make sure that idea is irresistible? In this episode, Tamsen shares answers to those questions, taken from her book Find Your Red Thread: Make Your Big Ideas Irresistible. Her strategies and tactics are the same ones she's used to work with organizations like Johnson & Johnson, Harvard Medical School, and Intel, and in her roles as the former Executive Producer and current Idea Strategist for TEDx Cambridge. Tamsen's Links: https://www.facebook.com/TamsenWebster/ http://linkedin.com/in/tamsenwebster https://www.twitter.com/tamadear https://medium.com/@TamsenWebster https://www.instagram.com/tamsenwebster/ https://www.youtube.com/channel/UCle4DE7JXWJc4J0YeFOIIKg

Wondering how you can deliver a message that people can't ignore? Want to motivate people to take action? What does it take to create a truly irresistible message? To find out how to become so irresistible that prospects and customers can't help  but engage with or start working with you, I've invited Tamsen Webster onto this week's Live Stream Show. Tamsen has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others. She's also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED events in the world (TEDxCambridge). Her new (and first!) book is called, Find Your Red Thread – Make Your Big Ideas Irresistible.https://amzn.to/3EXAzHnLearn more about Tamsen's new book:http://redthreadbook.comConnect with Tamsen:https://tamsenwebster.com/If you love this episode and you're loving The Live Stream Show series, there's one thing that I would love for you to do: Tell one friend. Share this episode with someone who you know who is a creator, who's looking at doing video and they want to get better at it. You can help us grow the community of the people who are using video to make things better and make better things.

Mike Ganino (@mikeganino) joins me to talk about the importance of stories, what makes a good story, and how to become a better storyteller. We dig into personal mythology and why it matters and how stories help us make sense of our life. We also explore an interesting twist on classic fairy tales. I also share about my Disney princess identity-crisis and Mike talks about his days spent clowning. This episode is filled with fun! ABOUT MIKEMike Ganino is a storytelling + public speaking expert who hosts The Mike Drop Moment podcast. He's been named a Top 10 Public Speaking Coach by Yahoo Finance, and California's Best Speaking and Communication Coach by Corporate Vision Magazine. He is an author, former Executive Producer of TEDxCambridge and has been named a Top 30 Speaker by Global Guru. He teaches storytelling, presence, and public speaking to some of the biggest names and brands. He's a trained actor and coach from the World Famous Second City, Improv Olympics, and Upright Citizen's Brigade. In addition to his track record as an executive in the hotel, restaurant, retail, and tech industries, Mike's worked with organizations like Disney, American Century Investments, American Marketing Association, and UCLA.Snag Mike's storytelling guide: www.mikeganino.com/storycraftShow notes and transcript available here.EXTRA RESOURCESSign up for The Peel and get my tips for navigating whatever life dishes: https://alyssapatmos.com/thepeel Join The Convey Collective to master authentic communication: https://alyssapatmos.com/conveyI'd love to hear from you and continue the conversation! Message me on instagram (@alyssapatmos) or join me over on Telegram.

Ron and Chris host their vocal coach, D'Arcy Webb, for this episode of the Hacker Valley Studio podcast's Hacker Valley Blue series.  Since threat intelligence is a communications-based function, Ron and Chris look to “The Speech Diva” for insight.  She has experience as an actress, was a coach for TEDxCambridge, and loves teaching people how to access the power of language to touch people's hearts and change their minds. As the conversation begins, D'Arcy explains her background to listeners.  She explains how an acting incident early in her career turned her attention to the topic of vocals, and clarifies that she has spent the last 25 years teaching and exploring this aspect of performance.  D'Arcy is passionate about treating the voice as the instrument that it is, and she works with students such as Chris and Ron to help them discover the musical and magical components to language and improve their own speaking practice.  The way we speak, she insists, impacts people, and so it is well worth pursuing excellence in this area.   1:29 - Listeners are introduced to D'Arcy. 4:35 - The group considers Ron and Chris's progress in speech. 6:08 - D'Arcy believes that magic and music are inherent in language. 8:48 - Who are D'Arcy's favorite speakers, and what is the value of pauses? 12:03 - People wanting to grow need to learn the fundamentals. 17:05 - D'Arcy addresses filler words. 19:31 - The group thinks about comfortable technique, Pablo Neruda, onomatopoeia, and more. 27:52 - D'Arcy speaks to the power of speech and the importance of proper breathing.   Links: Learn more about Hacker Valley Studio Support Hacker Valley Studio on Patreon Follow Hacker Valley Studio on Twitter Follow Ronald Eddings on Twitter Follow Chris Cochran on Twitter Learn more about D'Arcy Webb Connect with D'Arcy on Facebook Email D'Arcy at darcy@darcywebb.com Learn more about our sponsor RiskIQ

In the booth with me this week is the storytelling, improv-loving, eggs benedict-hating, Mike Ganino. He's lived 79 lives, and because he's an efficient storyteller we got to hear about most of them. We talked about everything from his time as a flight attendant (including month-long layovers in Hawaii and dating for drinks), his leading role in a personal injury lawyer commercial, his evolution to public speaking, and his newest role as a stay-at-home dad. He shared a powerful story about coming out and dropped some insightful notes about finding your thru-line in life to recognize your innate talents. By the end, we were those two dudes in a booth crying into our milkshakes… the Diner Talks special! You're going to love Mike's stories and little nuggets sprinkled throughout -- you're not going to want to miss this episode.   About the Guest:   Mike Ganino is a storytelling + public speaking expert who hosts The Mike Drop Moment podcast. He's been named a Top 10 Public Speaking Coach by Yahoo Finance, and California's Best Speaking and Communication Coach by Corporate Vision Magazine. He is an author, former Executive Producer of TEDxCambridge, and has been named a Top 30 Speaker by Global Guru, Mike's worked with organizations like Disney, American Century Investments, American Marketing Association, and UCLA. Mikes a new Dad, a coffee snob, and chronically late.   Connect with Mike and learn more: www.mikeganino.com www.Instagram.com/mikeganino About the Host:  Friends! Here's a somewhat stuffy bio of me:   I am an author, professional speaker, coach, host, and entrepreneur. My first book, Leading Imperfectly: The value of being authentic for leaders, professionals, and human beings, is available wherever people buy books. I speak internationally to willing and unwilling attendees about authenticity, vulnerability, and leadership. My clients include American Express, General Electric (GE), Accenture, Yale University, The Ohio State University, and many others. As a speaker, I am doing the two things I loves the most: making people think and making people laugh!  I host my own events multiple times a year. They are 2-day events called Living Imperfectly Live (and sometimes they are 1-day virtual events). They are a space where humans from every walk of life can come together to be part of a community on the pursuit of badassery. The goal is to help attendees start living the life we say we want to live. Alas, you're here because of an idea I had a number of years ago and didn't think I was good enough to pull it off. I finally acted on it and alas Diner Talks with James was born! As you can see from what I do in my professional life, Diner Talks is alligned with everything I believe in and teach.  If this wasn't dry enough, and you would like to know more info about my speaking, events, or coaching feel free to check out my website: JamesTRobo.com. Let's Be Friends on Social Media! Instagram: https://www.instagram.com/jamestrobo (https://www.instagram.com/jamestrobo) Facebook: https://www.facebook.com/jamestrobo (https://www.facebook.com/jamestrobo) LinkedIn: https://www.linkedin.com/in/jamesrobilotta/ (https://www.linkedin.com/in/jamesrobilotta/) YouTube: https://www.youtube.com/JamesRobilottaCSP (https://www.youtube.com/JamesRobilottaCSP) Twitter: https://www.twitter.com/JamesTRobo (https://www.twitter.com/JamesTRobo) Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts, Spotify, or Stitcher. You can also subscribe in your favorite podcast

Software engineer Brian Olson looks at the prevalence of gerrymandering and what we can do to stop it. This talk was filmed at TEDxCambridge. All TEDx events are organized independently by volunteers in the spirit of TED's mission of ideas worth spreading. To learn more about TEDxSHORTS, the TEDx program, or give feedback on this episode, please visit http://go.ted.com/tedxshorts. Follow TEDx on Twitter: https://twitter.com/TEDx Follow TEDx on Instagram: https://www.instagram.com/tedx_official Like TEDx on Facebook: https://www.facebook.com/TEDxEvents

Welcome to episode #787 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #787 - Host: Mitch Joel. It feels like I have known Tamsen Webster since before she became the "Tamsen Webster" that the world has come to know. Tamsen has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others. She's a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She's also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED events in the world (TEDxCambridge). Her new (and first!) book is called, Find Your Red Thread - Make Your Big Ideas Irresistible. Enjoy the conversation... Running time: 1:00:36. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Tamsen Webster. Find Your Red Thread - Make Your Big Ideas Irresistible. Sign up for Tamsen's newsletter right here. Follow Tamsen on LinkedIn. Follow Tamsen on YouTube. Follow Tamsen on Instagram. Follow Tamsen on Twitter. This week's music: David Usher 'St. Lawrence River'.    

Ashley Whillans shares strategies to help overcome "time poverty," and get the most out of our social relationships and careers. This talk was filmed at TEDxCambridge. All TEDx events are organized independently by volunteers in the spirit of TED's mission of ideas worth spreading. Listen and subscribe to TEDx SHORTS and more podcasts from the TED Audio Collective at audiocollective.ted.com.

At Least 3 Reasons Continuing Education Sucks Curt and Katie chat about why continuing education is usually pretty ineffective. We dig into a listener question related to repackaged, introductory level, uninspiring presentations. We look at the systemic concerns related to CE standards as well as the difficulty balancing high quality education with affordability. We explore research that shows that continuing education (especially when it is solely didactic) does not impact client outcomes. We also share ideas to improve continuing education for the next generation of clinicians.        It's time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age. In this episode we talk about: The problems with continuing education rules and what that means for the types of education modern therapists often can find The ways in which presenters repackage others' material Continuing education is not proven to improve client outcomes CE standards that limit the innovation and interactive capability How most CE is very general and appropriate for all levels of clinicians (not solely intermediate to advanced therapists) The type of didactic training that might be impactful or effective (but may not be CE worthy) The problem with not having practical applications involved in presentations Learning, practicing and then doing Why effective continuing education is expensive and whether they make a difference in being better therapists Deliberate practice and the effectiveness of spending time outside of session (and training) practicing skills Practice-based evidence (measuring how well our clients are doing) and why this is the strongest way to do better work The importance of giving accurate feedback to CE providers The acknowledgement and acceptance within the system that CE doesn't really work – and the push back and reasons why people within the system don't want to fix it Assessing competence and engagement in training (pros and cons) The balance between accessibility and accountability The shelf-life of graduate education and the need for continuing education Our vision related to continuing education and learning Our Generous Sponsors: SimplePractice Running a private practice is rewarding, but it can also be demanding. SimplePractice changes that. This practice management solution helps you focus on what's most important—your clients—by simplifying the business side of private practice like billing, scheduling, and even marketing. More than 100,000 professionals use SimplePractice —the leading EHR platform for private practitioners everywhere – to power telehealth sessions, schedule appointments, file insurance claims, communicate with clients, and so much more—all on one HIPAA-compliant platform.  Get your first 2 months of SimplePractice for the price of one when you sign up for an account today. This exclusive offer is valid for new customers only.  Go to www.simplepractice.com/therapyreimagined to learn more.  *Please note that Therapy Reimagined is a paid affiliate of SimplePractice and will receive a little bit of money in our pockets if you sign up using the above link. GreenOak Accounting At GreenOak Accounting, they believe that every private practice should be profitable. They've worked with hundreds of practice owners across the country to help them gain financial peace of mind and assist them with making smart financial decisions. GreenOak Accounting specializes in working with therapists in private practice, and they have helped hundreds of therapists across the country reach their financial goals.  They offer a number of monthly service options that can be catered to a practice's needs - from basic bookkeeping to premium CFO services. Other specialized services include Profit First Support, compensation planning, and customized KPI Dashboards. They help therapists achieve their clinical goals by making sure they have a profitable practice, and offer unsurpassed support along the way.  If you're interested in scheduling a complimentary consultation, please visit their website at www.GreenOakAccounting.com/consultation to learn more.   Resources mentioned: We've pulled together resources mentioned in this episode and put together some handy-dandy links. Please note that some of the links below might be affiliate links, so if you purchase after clicking below, we may get a little bit of cash in our pockets. We thank you in advance! The Cycle of Excellence by Tony Rousmaniere Dr. Joy DeGruy Why TED Talks don't change people's behaviors: Tom Asacker at TEDxCambridge 2014 Scott Miller, PhD: Deliberate Practice Dr. Ben Caldwell, LMFT – Ben Caldwell Labs Articles: Impact of Formal Continuing Medical Education Does Professional Training Make a Therapist More Effective?   Relevant Episodes: All Deliberate Practice episodes Be a Better Therapist Finding Your Blind Spots The Fight to Save Psychotherapy   Connect with us! Our Facebook Group – The Modern Therapists Group Therapy Reimagined 2021   Our consultation services: The Fifty-Minute Hour Who we are: Curt Widhalm is in private practice in the Los Angeles area. He is the cofounder of the Therapy Reimagined conference, former CFO of the California Association of Marriage and Family Therapists, an Adjunct Professor at Pepperdine University, a former Subject Matter Expert for the California Board of Behavioral Sciences, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.com Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant supporting leaders, visionaries, executives, and helping professionals to create sustainable careers. Katie, with Curt, has developed workshops and a conference, Therapy Reimagined, to support therapists navigating through the modern challenges of this profession. Katie is also former President of the California Association of Marriage and Family Therapists. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.com A Quick Note: Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We're working on it. Our guests are also only speaking for themselves and have their own opinions. We aren't trying to take their voice, and no one speaks for us either. Mostly because they don't want to, but hey.   Stay in Touch: www.mtsgpodcast.com www.therapyreimagined.com Our Facebook Group – The Modern Therapist's Group https://www.facebook.com/therapyreimagined/ https://twitter.com/therapymovement https://www.instagram.com/therapyreimagined/   Credits: Voice Over by DW McCann https://www.facebook.com/McCannDW/ Music by Crystal Grooms Mangano http://www.crystalmangano.com/  

Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others. Tamsen honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. She's a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She's also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED Talk events in the world (TEDxCambridge). She was a reluctant marathoner… twice, is a champion ballroom dancer (in her mind), and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story. SHOW DETAILS Running time: 45:02 Subscribe on iTunes and leave a review! or subscribe on: Overcast | Spotify | Google Play | Stitcher Support Shareable on Patreon CONNECT WITH TAMSEN Red Thread Book Tamsen on Twitter Tamsen on Facebook Tamsen on Linkedin Tamsen on Youtube CONNECT WITH JEFF @JGibbard on Twitter Connect with Jeff on Linkedin (make sure to introduce yourself) Jeff’s Website (Speaking / Training / Consulting) Become Superhuman: Join The Superhero Institute

Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others. Tamsen honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. She’s a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She’s also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED Talk events in the world (TEDxCambridge). She was a reluctant marathoner... twice, is a champion ballroom dancer (in her mind), and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story. SHOW DETAILS Running time: 45:02 Subscribe on iTunes and leave a review! or subscribe on: Overcast | Spotify | Google Play | Stitcher Support Shareable on Patreon CONNECT WITH TAMSEN Red Thread Book Tamsen on Twitter Tamsen on Facebook Tamsen on Linkedin Tamsen on Youtube CONNECT WITH JEFF @JGibbard on Twitter Connect with Jeff on Linkedin (make sure to introduce yourself) Jeff's Website (Speaking / Training / Consulting) Become Superhuman: Join The Superhero Institute

Jess and Jeanne, both licensed mental health professionals, talk about mindfulness, trauma, and body-brain healing.  As "recovering fitness professionals", they deep dive into evidence-based, trauma-informed approaches for difficulties with food, movement,  and stress management.  Listeners will also learn about mindfully healing the inner child, using mindful awareness to cultivate self-compassion, and simple strategies for starting a meditation practice. Continue Learning Thich Nhat Hanh https://thichnhathanhfoundation.org/thich-nhat-hanh https://plumvillage.org/ Book. Reconciliation: Healing the Inner Child John Kabat-Zinn, PhD www.jonkabat-zinn.com https://twitter.com/jonkabatzinn?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Book. Full Catastrophe Living Ron Kurtz, PhD https://hakomiinstitute.com/ Tara Brach, PhD https://www.tarabrach.com/ Books. Radical Compassion and Radical Acceptance Richard (Richie) Davidson, PhD and The Center for Healthy Minds https://www.richardjdavidson.com/ https://centerhealthyminds.org/ Sara Lazar, PhD https://scholar.harvard.edu/sara_lazar/home How Meditation Can Shape our Brains (Ted Talk)  How Meditation Can Reshape Our Brains: Sara Lazar at TEDxCambridge 2011 Janina Fisher https://janinafisher.com/ Book. Healing the Fragmented Selves of Trauma Survivors  Sensorimotor Psychotherapy https://sensorimotorpsychotherapy.org/ Autumn Bonner, DPT, PYT https://www.bonnerphysicaltherapy.com Forest Coaching https://www.forestcoachingandstudios.com/ Trauma Informed Weight Lifting https://www.traumainformedweightlifting.com/     Produced by Jessica Warpula Schultz & Jeanne KolkerEdited by Jessica Warpula SchultzMusic by Jason A. Schultz

Episode 651 is a chat with Tamsen Webster. On this podcast Thom Singer interviews her about her new book "Find Your Red Thread". This is very important for anyone who has a message they need to be understood by others (ummmm, that is all of us). About Tamsen Webster Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others. Tamsen honed her expertise through work in and for major companies and organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with startups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. She’s a professional advisor at the Martin Trust Center for MIT Entrepreneurship and a mentor for the Harvard Innovation Labs. She’s also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED Talk events in the world (TEDxCambridge). She was a reluctant marathoner... twice, is a champion ballroom dancer (in her mind), and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story. About "Find Your Red Thread" You have a terrific idea—an amazing product, an incomparable service, a bulletproof business model—and you know it is so powerful that it could change a life, a market, or even the world. There’s just one problem: others can’t or don’t see its power… yet. While the prospect of translating a big idea into the language that leads to change can be daunting, that’s exactly what this book will help you do. Even better, the throughline that connects your idea to your audience’s hearts and minds already exists. It’s called your Red Thread, and this book offers you a step-by-step system to find and express the essence of it, to inspire people to act. Whether you are writing marketing copy, an investor pitch, a keynote speech, a book, or all of the above, the best way to make your idea irresistible is to build the story people will tell themselves about it. Find Your Red Thread shows you how. If you want to change the world, if you value the possibility of your idea so much that you see it as bigger than you are, if you are willing to put your idea first, but you struggle to communicate how relevant it really is, Find Your Red Thread will give you the practical tools you need to create clear, powerful messages with undeniable impact. https://www.thomsinger.com/podcast/find-your-red-thread Learn more about your ad choices. Visit megaphone.fm/adchoices

D'Arcy gets specific about why it's not just what we say but how we say it that really matters, why age is truly just a number and Jason gets some free voice exercises from D'Arcy live on the show."Thoughts become things, baby."For over two decades, award-winning voice and speech teacher D’Arcy Webb has been helping actors, performers, corporate executives, authors, and speakers use their voices to connect with audiences around the world with power, eloquence, and heart. As former Associate Professor of Voice and Speech at the University of the Arts and current member of the performance faculty at Drexel University,D’Arcy has worked with hundreds of new and seasoned performers to make their words resonate with clarity, precision, and confidence.She has also served as voice, speech, and performance coach for TEDxCambridge, and was the Head of Vocal Training for Heroic Public Speaking from 2016 to 2020. Keynote speaker and retired TEDx Cambridge Executive Producer, Tamsen Webster, calls D’Arcy’s work “magic.” “She produces instantaneous yet lasting effects.”​D’Arcy is Partner and Co-teacher for the SAVI System of Singing Acting, a practical approach for the singing actor to building essential skills necessary for optimum performance on stage and screen.​D’Arcy’s love of language is contagious. She believes every word is a story in itself. Her favorite words are diaphanous, ephemeral, and squat. After just one session with D’Arcy, clients and students discover a passion for the power of the spoken word they never thought possible.facebook.com/thespeechdivainstagram.com/darcythespeechdivawww.speechdiva.comEnjoying the podcast? Please tell your friends, give us a shoutout and a follow on social media, and take a moment to leave us a review at https://lovethepodcast.com/talkingtocoolpeople.Find the show at all of the cool spots below.WebsiteFacebookInstagramIf something from this or any episode has sparked your interest and you’d like to connect about it, please email us at podcast@jasonfrazell.com. We love hearing from our listeners!If you are interested in being a guest on the show, please visit jasonfrazell.com/podcast and click on the “Learn More” button at the bottom of the page.

Mike Ganino is a storytelling and communication expert who hosts The Mike Drop Moment podcast. He's been named a Top 10 Public Speaking Coach by Yahoo Finance, and California's Best Speaking and Communication Coach by Corporate Vision Magazine.Mike is an author, former Executive Producer of TEDxCambridge and has been named a Top 30 Speaker by Global Guru. He teaches storytelling, presence, and public speaking to some of the biggest names and brands. He's a trained actor and coach from the World Famous Second City, Improv Olympics, and Upright Citizen's Brigade.In addition to his track record as an executive in the hotel, restaurant, retail, and tech industries, Mike's worked with organizations like Disney, American Century Investments, American Marketing Association, and UCLA.Lessons learned from Mike: If we are going to get ourselves out of our situation or into a new place it's going to be words we say and the presence we have and that's what I do now! We are all public speaking all the time. Social media is speaking. Sharing our ideas, stories and our presence. All of these are opportunities to think about public speaking. What people really want is you - your take on things, your opinion on things. You may forget the facts and figures from what you are supposed to say but you'll never forget your stories or how you feel. Context is key. Good stories are hard to define but we know when we've heard it. Connect it to your through line - if a story isn't working you have to think if it's connected to who you are. If I didn't hear your voice but I heard your words - would I know that is YOUR message? The other key to great storytelling is revealing something about yourself. You don't have to hide who you are. There are people out there who need to hear what you say and who will love you more for it! Additional resources: Connect with Mike on Instagram Free Download from Mike: The Story Craft Guide Mike's Podcast: The Mike Drop Moment Do you have ideas for topics for our podcast? Email me at katie@katielance.com Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Episode 48. The Sommelier of Company Culture (and Stories) with Mike Ganino What's the relationship between wine and story? What is company culture, what isn't, and how does story change that? Why do you need to look for WTF moments to share (it's not what you think!)? Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I'm your host, keynote speaker and storytelling coach, Francisco Mahfuz. My guest today is Mike Ganino. Mike is a storytelling and communication expert who hosts The Mike Drop Moment podcast. He is the author of Company Culture for Dummies and has been named by Global Guru as a top 30 Culture Speaker. Now he uses his broad business experience and his many years as Executive Producer of TEDxCambridge to teach storytelling, presence, and public speaking to some of the biggest names and brands like Disney, the American Marketing Association and Uber. You can find him at mikeganino.com. If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

Creating memorable presentations has always been an important part of business. But how do you create a compelling and engaging experience for your audience when you can’t stop staring at your own face on Zoom?  Today on the podcast, I’m talking with Mike Ganino, public speaking and storytelling pro, about bringing energy to your presentations, creating a personalized connection with your audience, and three easy adjustments you can make right now to become a presentation professional. Mike will be speaking at The Content Experiment Summit in March 2021, and I cannot wait! Sign up to get on the waiting list so you can be one of the first to register. Registration opens in late February. If you’re listening to this episode after the fact, you can sign up to be on the waiting list for the next round! Listen in! A full transcription of this episode is available on my website.  Mentioned in This Episode Certified Original Coaching The StoryCraft Guide The Content Experiment Summit About Mike Ganino Mike Ganino is a storytelling and communication expert who hosts The Mike Drop Moment podcast. He is an author, former Executive Producer of TEDxCambridge and has been named a Top 30 Speaker by Global Guru. With a background in acting and improv comedy, Mike now teaches businesses and entrepreneurs how to tell a good story. Mike’s worked with organizations like Disney, American Marketing Association, UCLA, and Uber. To learn more about how to have your own #MikeDrop moment, follow Mike on Instagram and Facebook, or visit his website. In our conversation, Mike shines some light on the Zoom fatigue we’re all experiencing (what he says about it makes SO much sense and I hadn’t thought about the WHY before...it’s not just that we’re sitting on our butts in front of a computer all the time), why some of us are having a difficult time transitioning to online speaking, the mistakes you’re making in your virtual presentations and how to break down the barriers between yourself and your audience.

In this episode, we talk with Mike Ganino, who is a speaker, author, podcaster and storytelling + communication expert whose hair style rivals our own.THOUGHT #1No One Cares About Your Perfect PerformanceTHOUGHT #2Because True Belonging Only Happens When We Present Our Authentic, Imperfect Selves to the World, Our Sense of Belonging Can Never Be Greater than Our Level of Self-Acceptance.” ― Brené Brown CONNECT:Website: MikeGanino.comPodcast: The Mike Drop MomentBook: Company Culture For DummiesEmail: mike@mikeganino.comFacebook: @MikeGaninoInstagram: @MikeGaninoLinkedin: Mike GaninoTwitter: @MikeGaninoYouTube: Mike GaninoBRAND & RESOURCE MENTIONS:"Whip It" (Devo) - YouTubeGot 2b Glued - schwarzkopf.comWalgreens - Walgreens.comCVS - CVS.comWal-Mart - Walmart.comBonefish Grill - Bonefishgrill.comNFL - nfl.comSecond City - SecondCity.comTEDx Cambridge - tedxcambridge.comGlobal Gurus - GlobalGurus.orgAqua Net - WikipediaMeryl Streep - WikipediaLady MacBeth - WikipediaThe Girl Scouts - GirlScouts.orgKelly Clarkson - WikipediaEllen DeGeneres - WikipediaJames Cordon - WikipediaFauxnerability = Fake Issues to Appear VulernableThe Greatest Showman - IMDB.com"This is Me" (Keala Settle) - YouTubeBarbara Streisand - WikipediaCobra Kai - Netflix.comTaylor Swift - TaylorSwift.comMaroon 5 - Maroon5.comPINK - PinksPage.comStaples Center - StaplesCenter.comSelena Gomez - WikipediaJennifer Lopez - WikipediaJordan Harbinger - JordanHarbinger.comHowie Mandel - WikipediaFlabels = Flaws, MistakesMIchael Buble - MichaelBuble.comKeith Urban - KeithUrban.comMeadowbrook - FacebookSadie Hawkins Dance - WikipediaClub Management Association of America (CMAA) - CMAA.org Brene Brown - BreneBrown.com"Since You've Been Gone" (Kelly Clarkson) - YouTube"Piece by Piece" (Kelly Clarkson) - YouTubeMelissa Wiggins - CannonballKidscancer.orgHard Rock International – HardRock.comThoughts That Rock – ThoughtsThatRock.comCertified Rock Star - CertifiedRockStar.comCulture That Rocks: How to Revolutionize Your Company’s Culture (Jim Knight) – CultureThatRocks.comBlack Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You (Brant Menswar) - FindYourBlackSheep.comRock ‘n Roll With It: Overcoming the Challenge of Change (Brant Menswar) – RocknRollWithIt.comCannonball Kids’ cancer – CannonballKidscancer.orgBig Kettle Drum - BigKettleDrum.comSpectacle Photography (Show/Website Photos) – SpectaclePhoto.comJeffrey Todd “JT” Keel (Show Music) - JT KeelMIKE GANINO'S BIO:Mike Ganino is a storytelling + communication expert who hosts The Mike Drop Moment podcast. He is an author, former Executive Producer of TEDxCambridge and has been named a top 30 Speaker by Global Guru. Mike teaches storytelling, presence, and public speaking to some of the biggest names and brands. He’s a trained actor and coach from the World Famous Second City, Improv Olympics, and Upright Citizen’s Brigade. In addition to his track record as an executive in the hotel, restaurant, retail, and tech industries, Mike’s worked with organizations like the Disney, American Marketing Association, and Uber.

MIT research scientist Erez Yoeli shares a simple checklist for harnessing the power of reputations to motivate people to act in the interest of others.This talk was filmed at TEDxCambridge. All TEDx events are organized independently by volunteers in the spirit of TED's mission of ideas worth spreading. To learn more about TEDxSHORTS, the TEDx program, or give feedback on this episode, please visit http://go.ted.com/tedxshorts. Follow TEDx on Twitter: https://twitter.com/TEDx Follow TEDx on Instagram: https://www.instagram.com/tedx_official Like TEDx on Facebook: https://www.facebook.com/TEDxEvents

As so many of our speaking events are getting moved online, does the thought of showing up on camera make you feel nervous? Whether you're showing up in your Instagram stories, you're creating consistent video content, or you're delivering virtual presentations where you need to be on your webcam, it's time to get comfortable getting in front of the camera, and doing it in a way that truly serves your audience and your business. Today's guest is Mike Ganino, a storytelling and communication expert. He is the host of The Mike Drop Moment podcast and author, executive producer of TEDx Cambridge, and has been named one of the top 30 cultural speakers by Global Guru. He teaches storytelling, presence, and public speaking to some of the biggest names in brands,  Today, Mike is pulling back the curtain and sharing with us what it takes to be captivating on camera, what's getting in the way for us, and why we're making it feel so hard. SO grab a pen and notepad, and listen.  For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/127

The Connected Yoga Teacher Podcast 190: How to Create Guided Meditations with Kelly Smith   Description: In most typical or mainstream yoga class settings, an aspect of yoga that doesn't get too much attention is meditation. Many of us have encountered students complaining that they don't have time to meditate, or people who really struggle with laying still and quieting their minds - perhaps that's even something you have struggled with. There's where guided meditations can be helpful, and Kelly Smith has some tips and insights for us on the topic.   Kelly Smith is a meditation teacher, yoga teacher trainer, and the founder of Yoga For You, a location independent yoga and meditation school. She also hosts the Mindful in Minutes podcast, where she shares her personal guided meditations. By focusing on the less physical yoga practices like meditation, yoga nidra, restorative yoga and mindful flows, Kelly helps people find their true selves and begin living the joyful life they deserve through mentorship, private sessions, teacher trainings and online courses.   Kelly shares some of the benefits of meditation, and highlights some of the differences between guided imagery, guided meditations and Savasana. She has tips on how to write guided meditations, and the nitty gritty details of how to record a meditation and share it online. Kelly also tackles some of the common misconceptions around meditation, and why it's so important to meet your students where they are in their meditation journey.   If you've been wondering how to get students interested in meditation, how to create your own guided meditation practice, or how to get those meditations online, this interview with Kelly is a great starting point.   Key Takeaways: [8:07] Shannon introduces her guest for this episode - Kelly Smith. [9:33] Where did Kelly's journey with yoga begin? [12:53] What are three things Kelly would highlight to people that want to skip out on Savasana? [15:09] Shannon and Kelly discuss why it's so important to meet students where they're at when it comes to meditation. [17:38] How long do you need to meditate to get the benefits of meditation? [20:11] What does Kelly offer now in terms of meditation? [21:37] What is the difference between some of the common forms of mediation like guided meditation, guided imagery and Savasana? [26:19] Where can we start if we decide to write our own guided meditations? What are some steps to follow? [27:55] Kelly walks through an example of what writing your own guided meditation could look like. [33:44] What has Kelly learned along the way in creating and writing meditations? [39:48] Kelly recommends keeping a big document as your Idea Parking Lot, and a separate document to record descriptive words and images. [42:09] How can you record and share guided meditations or guided Savasanas for your students to take home? [44:20] Find out more about Kelly's work at her website. [46:13] Shannon shares her key takeaways for this episode.   Links: 2021 Planning Party Kelly Smith, Yoga for You Mindful in Minutes Podcast How Meditation Can Reshape Our Brains: Sara Lazar at TEDxCambridge 2011 GarageBand Audacity Masterclass with Kelly - Ins & Outs of Recording guided meditations Staples   Gratitude to our Sponsor Schedulicity and Pelvic Health Professionals .   Quotes from this episode:   "No one ever educated me on the benefits or why we do Savasana." - Kelly   "There's this common misconception that meditation is kind of like doing nothing. If that's what people think, then we haven't done our job in educating our students." - Kelly   "The science shows us that anywhere from 8 to 12 minutes a day is enough to get the neurological and physiological benefits of meditation." - Kelly   "We start by writing the guided meditation by thinking about how the story that we're telling is going to end." - Kelly

In June 2020, the world was ignited with uproar after witnessing a video of George Floyd being killed by a police officer. Tht same month, the Global Wellness Summit hosted the masterclass “An Open Conversation About Race and the Wellness Community.” Hundreds joined the Zoom call, most knowing that the hashtag #WellnessSoWhite was trending for a reason: people of color are not well represented in the wellness world.  On the call, Susie Ellis, co-founder of GWS, said, “We have a lot to learn and lot to do. The  Summit and the Institute should use their leadership position and the power of our collective voices on this global platform to help.” It’s been 4 months. So, what do we do now? The change we need didn’t happen overnight, and we have to keep talking about and working to improve these issues. This episode is part of the Global Wellness Summit’s commitment to continuing the conversation and expanding on it with honesty, humility, and heart.  Our guests are Randi-Mae Stanford-Leibold and Dr. Kevin Chapman, two Black leaders in the wellness community who have fantastic insight on how we can do better — both in regards to our health and the equity of our society.  Randi-Mae is an author, mindfulness facilitator, and the founder of Mindful Living Barbados, an annual wellness event that invites people to meditate, learn, grow and align as they nurture their mind, body, and soul. She is also a co-founder of the Black Therapist Collective, and she donated her services to clients of color for the entire month of June to help them deal with collective grief and indirect trauma. Talk about leading by example. Dr. Kevin Chapman is a Black therapist, and as he shares in this interview, he is well aware of how rare that is — only 4% of professional therapists are Black, and even fewer are Black men. Dr. Chapman specializes in helping kids and adults overcome anxiety and related disorders, and he shares insights on emotional wellness and regulating your thoughts that everyone needs to hear, especially in 2020. These interviews go a bit beyond our typical conversations, but that’s necessary. Randi-Mae and Dr. Chapman offer suggestions, solutions, and tools to help us all do better, and being open to their message and listening is the first step to doing so. Resources: https://randimae.com/ (Randimae.com) http://drkevinchapman.com/ (drkevinchapman.com) Randi-Mae on IG: https://www.instagram.com/randimae1/ (@randimae1) Dr. Chapman on Twitter: https://twitter.com/drkchap (@drkchap) https://www.goodreads.com/book/show/43396327-white-fragility ("White Fragility") by Robin DiAngelo https://www.goodreads.com/book/show/17587.Rock_My_Soul ("Rock My Soul: Black People and Self-Esteem") by Bell Hooks https://www.youtube.com/watch?v=m8rRzTtP7Tc ("How Meditation Can Reshape Our Brains: Sara Lazar at TEDxCambridge 2011") https://www.blackgirlinom.com/ (Black Girl in Om) https://www.globalwellnesssummit.com/ (Global Wellness Summit 2020) https://globalwellnessinstitute.org/industry-research/research-in-progress/ (GWI's 2020 Research In Progress) Hosted by https://www.swellpublicrelations.com (Kim Marshall) Produced by http://crate.media (Crate Media)

Mike Ganino is a storytelling + communication expert who hosts The Mike Drop Moment podcast. He is an author, the Executive Producer of TEDxCambridge and has been named a top 30 Culture Speaker by Global Guru. He teaches storytelling, presence, and public speaking to some of the biggest names and brands. In addition to his track record as an executive in the hotel, restaurant, retail, and tech industries, Mike's worked with organizations like the American Marketing Association and Uber. For more info head to http://www.mikeganino.com. Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts ) Artwork: Erin Lindstrom  Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )If you enjoy this episode please leave us a 5 star review! And if you need any support as a human, being, and/or CEO, reach out! More info about working together at erinlindstrom.com Free sales and money mindset course here: shinysalescourse.com Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Are you tired of not knowing how to concisely answer the question, “tell me about yourself”?   This week Ash talks with Mike Ganino, the producer of TEDx Cambridge, Podcast Host of The Mic Drop, and storytelling coach, to share hacks for how you can tell your story.   The only thing you truly have to truly stand out is your perspective on the experiences in your life. Learning how to tell your story and share your unique twist is what can move you forward in your career and your life.  Mike and Ash talk through how personal to make presentations and conversations, how to step up on stage and captivate an audience with ease, and where the core of your personal story lies.     Mike also walks through vulnerability in storytelling and shares how to tell when you are in a stable place to share a deeply personal story. Don’t worry, show emotion while speaking is okay, and in some instances make a story even better.  Its where the emotions come from that make all the difference.  Listen in to learn more!   Don’t forget to stick around for the post-episode notes with Ash, she shares some powerful insight into the value of sharing your truth.    In This Episode, You Will Learn: How to answer the question, “tell me about yourself?” What makes a story captivating, and how to craft your own. How to gauge your audience to share your personality and personal aspects of yourself. The value of a “wtf moment” and the ultimate goal of storytelling.   Resources: Save The Cat by Blake Synder Where You Can Find Mike Ganino: https://www.mikeganino.com/storycraft/ Promotion:  Want to land the job you love?  Visit youturnpodcast.com/joboffer  

Dorsa Amir uses an anthropological lens to explain why what’s often considered the traditional childhood experience in Western society is actually a pretty recent phenomenon in human evolution. This talk was filmed at TEDxCambridge. All TEDx events are organized independently by volunteers in the spirit of TED's mission of ideas worth spreading. To learn more about TEDxSHORTS, the TEDx program, or give feedback on this episode, please visit http://go.ted.com/tedxshorts. Follow TEDx on Twitter: https://twitter.com/TEDx Follow TEDx on Instagram: https://www.instagram.com/tedx_official Like TEDx on Facebook: https://www.facebook.com/TEDxEvents

Ashley Whillans shares strategies to help overcome “time poverty,” and get the most out of our social relationships and careers. This talk was filmed at TEDxCambridge. All TEDx events are organized independently by volunteers in the spirit of TED's mission of ideas worth spreading. To learn more about TEDxSHORTS, the TEDx program, or give feedback on this episode, please visit http://go.ted.com/tedxshorts. Follow TEDx on Twitter:

Ron and Chris host their vocal coach, D’Arcy Webb, for this episode of the Hacker Valley Studio podcast’s Hacker Valley Blue series.  Since threat intelligence is a communications-based function, Ron and Chris look to “The Speech Diva” for insight.  She has experience as an actress, was a coach for TEDxCambridge, and loves teaching people how to access the power of language to touch people’s hearts and change their minds.As the conversation begins, D’Arcy explains her background to listeners.  She explains how an acting incident early in her career turned her attention to the topic of vocals, and clarifies that she has spent the last 25 years teaching and exploring this aspect of performance.  D’Arcy is passionate about treating the voice as the instrument that it is, and she works with students such as Chris and Ron to help them discover the musical and magical components to language and improve their own speaking practice.  The way we speak, she insists, impacts people, and so it is well worth pursuing excellence in this area.The conversation also highlights various details pertaining to vocal training.  D’Arcy lists some of her favorite speakers and the reasons why she loves them (going out of her way to point listeners to NPR’s Fresh Air and its host, Terry Gross)  She also speaks to the nature of vowels and consonants, the usefulness of pauses and variety in speech, how listeners can grow through coaching and - even today - through working on their breathing, the place of filler words in language, and the ideal of comfort with one’s own technique.  Listeners will hear about Pablo Nerudo, onomatopoeia, vibrations, and so much more!1:29 - Listeners are introduced to D’Arcy.4:35 - The group considers Ron and Chris’s progress in speech.6:08 - D’Arcy believes that magic and music are inherent in language.8:48 - Who are D’Arcy’s favorite speakers, and what is the value of pauses?12:03 - People wanting to grow need to learn the fundamentals.17:05 - D’Arcy addresses filler words.19:31 - The group thinks about comfortable technique, Pablo Neruda, onomatopoeia, and more.27:52 - D’Arcy speaks to the power of speech and the importance of proper breathing. Links:Learn more about Hacker Valley StudioSupport Hacker Valley Studio on PatreonFollow Hacker Valley Studio on TwitterFollow Ronald Eddings on TwitterFollow Chris Cochran on TwitterLearn more about D’Arcy WebbConnect with D’Arcy on FacebookEmail D’Arcy at darcy@darcywebb.comLearn more about our sponsor RiskIQ

Andrew McAfee discusses how we can grow the economy while consuming fewer natural resources.This talk was filmed at TEDxCambridge. All TEDx events are organized independently by volunteers in the spirit of TED's mission of ideas worth spreading. To learn more about TEDxSHORTS, the TEDx program, or give feedback on this episode, please visit http://go.ted.com/tedxshorts. Follow TEDx on Twitter:

Mike Ganino joins Kim on the show to talk about your core story and how you use it to convey meaningful messages that impact prospects, leads, customers, and clients. Your story is an amazing tool to explain longer concepts in a simple, easy-to-understand manner. Your spotlight is ready. It’s time to speak up. We each have a message waiting to be shared. It isn’t about scripts, memorization, or worrying about what to do with your hands. It’s about breaking the 4th wall and connecting with the people in your audience. Imagine being so confident in your unique assets that you create #mikedropmoments every time you speak up. Whether interviews, stages, or media — you have your pick of opportunities—because you’ve developed a captivating personal story. Imagine being able to create a business that allows your truth to resonate and be your differentiator instead of hiding your story power. If these sound like dream scenarios, it’s not out of reach for you, and our speaker today can help. Mike Ganino is a storytelling + communication expert. He is an author, the Executive Producer of TEDxCambridge and has been named a top 30 Culture Speaker by Global Guru. He teaches storytelling, presence, and public speaking to some of the biggest names and brands. In addition to his track record as an executive in the hotel, restaurant, retail, and tech industries, Mike’s worked with organizations like the American Marketing Association and Uber. www.MikeGanino.com  If you love the podcast, then check out the Author To Authority group on Facebook. www.Facebook.com/groups/authortoauthority  See omnystudio.com/policies/listener for privacy information.

Erin Kelly makes the case for why a punitive approach to criminal justice is counterproductive.This talk was filmed at TEDxCambridge. All TEDx events are organized independently by volunteers in the spirit of TED's mission of ideas worth spreading. To learn more about TEDxSHORTS, the TEDx program, or give feedback on this episode, please visit http://go.ted.com/tedxshorts. Follow TEDx on Twitter: https://twitter.com/TEDx Follow TEDx on Instagram: https://www.instagram.com/tedx_official Like TEDx on Facebook: https://www.facebook.com/TEDxEvents

Get in, it's episode sixty-one of The Presentation Boss Podcast. We're joined today by another speaking genius from our big wish-list of experts we're excited to have on the show. Today it's Tamsen Webster of TEDx and The Red Thread fame. Kate has been following her work for years, and Thomas almost as long (you'll have to listen to the episode to hear the story).In this conversation, she talks deeply about refining your message, what goes into making a great talk (TED or otherwise) and the power of introverts when giving presentations. We even have a great discussion about why 5-minute talks are often better than far longer. Tamsen's comments are well articulated, succinct and packed with value. This is a big 49 minutes!About Our Guest As a professional ‘Idea Whisperer', Tamsen helps people find, build, and tell the stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread®, a simple way to change how people see.. and what they do as a result. (Though as she'll tell you, everything she knows about people, speaking, and change, she learned at Weight Watchers.) Today, Tamsen is a globe-hopping keynote speaker who consults with enterprise companies like Verizon, Johnson & Johnson, and State Street Bank on how to get their big ideas to have the impact they deserve.What You'll Learn• How you can think of the difference between a big idea and a key message in a presentation• The three connections that are the secret to successful presentation messaging• What makes the difference between an average talk and a great talk• The two levels a presentation must succeed on in order to drive change• Some of the lessons we can learn from the shortest TED Talks• How introversion positively affects presentations skills as a speakerMentioned In The Show• Everything Tamsen is on her website: TamsenWebster.com• Thinking Fast and Slow by Daniel KahnemanResources and Links • Email us: podcast@presentationboss.com.au• The Presentation Boss Podcast: https://presentationboss.com.au/podcast/• Kate on LinkedIn: https://www.linkedin.com/in/kate-norris/• Thomas on LinkedIn: https://www.linkedin.com/in/thomas-krafft/• Presentation Boss on facebook: https://www.facebook.com/presentationboss/• Presentation Boss on LinkedIn: https://www.linkedin.com/company/presentation-bossQuotes from the Show• “You already have the resources you need to be successful; some folks just have to figure out what those are”• “So much of what people are looking for in delivery can be solved with content”

Meet Jared Chung, Founder & Executive Director of CareerVillage.org, an online Q&A platform that provides students and young professionals answers and guidance about their career and life questions. It is made possible by the generosity of volunteers and donors who have taken time and energy over the past 9 years to answer more than 4.5 Million questions on CareerVillage. Hear our conversation to learn of Jared's bi-coastal childhood, how he found his way to NYU Stern, what he learned at McKinsey and TEDxCambridge, and why he is so passionate about helping students.

Hybrid Publishing In today's episode Laura Gassner Otting talks about Hybrid Publishing For Professional Speakers. Want to know about the difference between traditional publishing vs hybrid publishing for speakers? In today's interview James Taylor interviews speaker Laura Gassner Otting about: Hybrid publishing and great book pre-launch campaigns Getting momentum in your speaking career The three things you can maximize Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at https://speakersu.com/sl057-hybrid-publishing-for-professional-speakers-with-laura-gassner-otting/ James Taylor Hi, it's James Taylor, founder of SpeakersU. Today's episode was first aired as part of International Speakers Summit the world's largest online event for professional speakers. And if you'd like to access the full video version, as well as in depth sessions with over 150 top speakers, then I've got a very special offer for you. Just go to InternationalSpeakersSummit.com, where you'll be able to register for a free pass for the summit. Yep, that's right 150 of the world's top speakers sharing their insights, strategies and tactics on how to launch grow and build a successful speaking business. So just go to InternationalSpeakersSummit.com but not before you listen to today's episode. Hey, there is James Taylor here and I'm delighted today to welcome onto the show Laura Gassner orting. Laura is a keynote speaker and author who helps audiences change agents, entrepreneurs, investors, leaders and donors get past their doubts and in decisions that consign the great ideas to limbo. she delivers strategic thinking well honed wisdom catalystic perspective and for my decades of navigating change across startups, nonprofits, political as well as the philanthropic landscapes, and it's my great pleasure to have her join us today. So welcome, Laura. Laura Gassner Otting Hey, James, it is great to be here. James Taylor So first of all share with us what's happening in your world at the moment. Why has your focus just now? Laura Gassner Otting My focus just now is that I have a book that came out in April, so six months ago from wherever anybody's watching this it was came out about five months ago, and I have spent the previous five months just basically, in an all out book launch promotional campaign. So what's got my focus is podcasts, media speaking, anything that I can do to get the book and the message in front of people. James Taylor Now, I was looking earlier, this is a speaker the challenge a lot of speakers have to think about is do they go the independent route or do the Self Publishers say or do they go with a big traditional publishers that we love penguins and random houses? Or do they do a kind of a high Britt type of solution and people like yourself. And I think like Phil Jones, for example, you've kind of found this really interesting hybrid space, which is like it's really worked for you. So tell us, you know, that's a big decision to make make you in deciding you could have, you could have gone with one of the penguins or big publishers, but you decided to do things in this kind of hybrid fashion. So why did you make that decision? Laura Gassner Otting So this is actually my second book. The first book I wrote was a book called mission driven. And it's about going from profit to purpose, how to go from corporate work to nonprofit work. So I spent my previous 20 years before getting into speaking as an executive recruiter for nonprofit organizations. And I was approached about 12 years into that to write this book. And I was approached by Kaplan publishing, which is like a big, you know, big, big house, but mostly textbooks. And that experience was sub optimal, I would say and it was sub optimal because the truth is, I was a nobody This is they were sort of pre cell into their, into their expense. So, you know, they pre printed 20,000 books, they sold them all out before the book was even written. I mean, that was sort of how they did it. And when it came time to write the book that I wanted to write, you know, batches of sort of your voice and confidence and, and living a full life, I decided that I was still a nobody. And, you know, I'm not Michelle Obama, I'm not Bernie Brown. If I go with a wily or Random House or any of these people, I'm not going to get their 18 right, like, I'm not going to get the best marketers, I'm not going to get the best cover designers I'm not going to get the best editors I'm not going to get the best advanced I'm not going to do and so I'm already gonna have to spend my money to, to to purchase outside of their process people to market the book and a publicist and designers and an editor and and so if I you know, you don't want to play with the B team, you want to play with the a team. So if I'm going to do this, I'm gonna do with the ATF to hire my own people. So I figured I'm gonna have to do that. Then I might as well keep the you know, massive part To the royalty. So with my book with Kaplan, I think I make 17 cents a book with the book limitless that I did through idea press, I, you know, I get, you know, $15 a book. So I spent money on the front end because I knew that I could move a good number of books. And I knew that the only way that I could move a good number of books as if I had the a team, if I had a great editor if I had a great cover design if I had a great publicist. And so, for me, the decision really came down to do I need the credibility from getting the stamp of approval of a Wiley or a Random House or whoever. And, and then the second question is, if I if I don't need that, then do how am I gonna? How am I going to move the books and you know, what's the sort of outside team that I'm gonna need to be able to do that? So for me, it was pretty obvious decision. James Taylor But it's worked out really well for me. I see. I see the book everywhere. I've seen it in a number of places and everything. I've been to airports. I've seen the book as well. And I think I think it's a really brave decision that you took as well. Because I've been to a number of speakers as the keynote speakers, especially, that have had the same experience with you maybe going through a traditional publisher, and as you've seen wasn't quite sub optimal. And you're thinking like, Do I go that way? Or should I just stick with the way that we know this kind of tried and tested routes? And so I commend you for taking that because it's really paid off for your your speaking business. And obviously, your as an author? Laura Gassner Otting Yeah, well, and if it is, it was an especially brave decision, because when I sold my executive search firm to the team that helped me build it, I also sold the mailing list of 50,000 people that the database, right, so I literally launched this book on day one with a mailing list of zero people. So how James Taylor did you build that list? I mean, that's worrying because I could you know, for something for most of those people that do this, that the hybrid model that you've done, they they have a they have a date many years ago in a big list and they're able to and that they're speaking to conferences, they can buy 1000 2000 copies of the book. So how did you go from Zero, building that list back up. Laura Gassner Otting So, um, you know, it's funny because I hired a publicist and the publicist said, We have never seen a pre launch campaign as successful as yours. How did you do it? Like, tell us a joke, because every one of our other authors, every one of our other publicists in our house, needs to know how to do it. And I said, honestly, I think I think I just showed up for people for the last 48 years of my life. And when I asked them to show up for me, they did and they did in a really big way. And so I, you know, I think we hear a lot about how we have to have all these, like, pre launch, you know, bonus buys and things like that. And, and, you know, I had a conversation with clay bear who I know, you know, and, you know, what he said to me is, look, nobody's going to go to your website and say, Well, I was going to buy one book, but now that I see that I could get this and then the other all by 100, right. That's pre launch bonuses don't really work that well. What worked was me calling people up and saying, Listen, I need you to buy this book, right? Like I put together a video, where it took me like 50 times to try to like do the video that was like, hey, today is the launch of the pre launch campaign and I need you to buy this book, because it's really hard for me to ask for something that I need. But finally, you know, the camera guy who I worked with on a number of other stuff was like, Okay, listen, let me just be super goofy. Let's take one take with you just being like a total goofball, get it out of your system, and then we'll do a real one. So he presses record and I start singing happy birthday to myself, because the pre launch day is February 15, six weeks before the book comes out on April 2, which is, you know, six weeks, right? Like that's exactly so what this thing is going to drop on my birthday. So I do this thing where I'm like Happy birthday to me and I start singing. I'm like, here's what I want for my birthday. Please preorder the book and here's why pre ordering the book matters. And I explained to people not just I want you to do this, but actually, pre ordering a book helps an author because it shows all the bookstores that this book can move which tells them that they should buy it and they should put it in a good place and people can Under, stay on that. And so when I did that super goofy thing, and then he hits, you know, he hits you know, turn to the camera like, please tell me you got that and he's like I did and then he starts packing up his camera and I was like, wait, like we have to do the serious one. He's like, No, no, no, that's the one Trust me. So I think what happened is I went out and I put it on social media and I talked to everybody I knew and I was just me. I wasn't Hi, I'm Laura Gassner Adi and I'm the author of limitless I was just like, Okay, this is ridiculous. I need you to do this one thing for me, please. People did. So I think being yourself I think asking for what you need. I think explaining why it actually matters. It's not just about book sales. It's about book sales in this pre sale moment, right, like people got it and they understood the logic behind it and then they felt like they could be part of the success like people want to be on on the boat with you. They don't want to just celebrate with you after be like, Oh, great. I'm waving to you. You know from the side while you're on the parade like they Want to be on the float with you? They want to feel like they're part of the growth and the victory and the success. And I think I allowed people to see all the behind the scenes in a way that made them feel part of it. But you James Taylor said two things. They're so powerful one was the why coming into the white piece, you know, obviously, like Simon Sinek start with why you can have coming in with that, why, why now, why why is this important? The second point, was that you, you're talking about campaigns, and I guess this is where you have a little bit of a superpower here, because you have come from the world of understanding or being more political camp, like political campaigns and donor campaigns, fundraising campaigns. And it's something I see a lot from me some speakers but definitely from a lot of authors who are maybe not listing speakers is they think in terms of promotions, not in terms of campaigning and over a longer period of time and how things stack and how you build up like like any good campaign will do. So. Did you have if I think I've been avoiding a couple political campaigns in the past and I Go into those offices campaign offices and they have a big board where they have that this is the message board. This is the thing that this this what we do today that witness that. So did you for your campaign for your book and trying to get this message out? Did you run it? Did you use experience you've had from politics and fundraising to kind of map out a campaign? Laura Gassner Otting Yeah, it's sort of interesting. You asked that because right, as we were getting on this call, I was literally just texting a friend of mine who's running for congress in the United States. My Local congressperson, Joe Kennedy is going to announce in two days that he's running for Senate, right. So there are as you might imagine, lots of people scrambling around in my district to run for Congress. So I have like five friends that are running for Congress. And one of them I talked to like a month ago and I already told her I was like on her campaign. I'm on her finance committee, whatever she needs. So yesterday, she texts me She's like, okay, it's starting I need to raise $100,000 today like on day one because that shows all the other people get out of the race cuz I got this right like you have to, there is something about that strong. On show of support early on, that places you in position where people say, Oh, I want to be part of that, because this is this is the winner like everybody wants to join the winner. So I it was important to me to think in that mentality that it's not just like a slow burn, like it's got to come out. And it's got to be something because like I said in the beginning, I'm a nobody, like people don't know me. So like my book, debuts at number two on the Washington Post bestseller list right behind Michelle Obama, but I'm like 9 million books behind her. But the fact that I get introduced now on stage as key and it's not just number two in the Washington Post bestseller list, it's number two on the Washington coast bestseller list, right behind Michelle Obama, right. Like I get introduced that way everybody in the audience is like, Oh, she's awesome before I even speak, right. So there's something about having, you know, like, you know, those speakers that get on stage and they're like, they tell a joke, and then the joke doesn't quite land or like, Come on, guys. That was funny, right? Like, you could like smell the desperation and it's terrible. The same way you can like feel the momentum of a winner, right and everybody wants to be part of that circle. They want to James Taylor feel like the big the big mo the big momentum. Laura Gassner Otting Exactly. And so I knew that if I was either I was going to either I was going to do this book and then I was going to like huffing around and create some cells in the back of the room. Or I was going to our I was going to have it launched in a way that the conferences wanted to be in the bookstore, right? And they're like, and after the speech, you get a book signing with Laura or the first 50 people get her book, like I wanted it to be a hot commodity. I wanted to be something that people felt special that they had. And so I wanted to make sure that I launched it in a way where it's sort of you know, you get one opportunity to launch Well, I guess you have to because you have the paperback but if you're a paperback author, then you get one. So I knew that I had one shot to just drive this as much as I could. And what I realized in that process was that it's it's, it's this moment that I'm calling wonder Hill, right? Like it's amazing that anybody wants to spend even five minutes thinking Talking about a really interesting that I wrote. And also, I've never been so exhausted in all my life like and I've had two babies and run three marathons, right? Like, it is wonderful and it's hell, it's wonderful. But wonder hell is that place where the burden of potential comes and like unpacks itself right smack in the middle of your ego and it's like, here I am. Serve me. And your burden of potential is only as big as your ego. And what I realized is that conference planners and and media people, and and, and publishers and anybody, they like somebody that doesn't say, oh, would you please maybe think about putting on your stage, they like people that are like, I'm awesome. I'm gonna rock it. I'm gonna come and I'm gonna transform your audience. You should be lucky to have me. I mean, obviously, I don't say to that. James Taylor Because they're there, especially in the event planner side that always trying to de risk things for them. They're usually quite risk, there's a risk averseness because they don't wanna get fired if they're booking a speaker. So they think like, As many proof points, as you have you mentioned, like the Wall Street Journal, being on that list just before Michelle Obama, and all those things that you're placing there, and they feel that this this momentum is this movement behind you. That's so it makes it you know, when they're comparing you with maybe two other speakers like, well, we need to go with Laura because it feels it just feels that this has to it. This one has the momentum. Laura Gassner Otting Right when I started my executive search firm, I had left a big, a big fancy brick and mortar, very traditional search firm. And I stole basically the next generation of leadership from all the other traditional search firm. So we were basically super awesome high brand search firm, but like a whole lot cheaper, right? Because I figured out a way to do it differently. I we were a virtual firm, I was paying my people differently. I was charging my clients differently. I left because I knew that I could do the work better and faster with more integrity and more profit than these big bloated you know, bureaucratic organizations. And for a while we were only getting like 50% of the searches that we pitched him I couldn't figure out why we weren't getting all of them. It was so logical to me. Like you either hire this group and you pay a premium or you hire us, which are the same people who did the work there. And you do it for a lot less. Why aren't you hiring us? And what I realized is that nobody ever got fired for hiring IBM, right? Like, you hire IBM, and they screwed up and you go, I don't know, we hired the big guys, and they couldn't do it. But if you hire like the little local, whatever, and it doesn't work, it's like, oh, well, clearly, you took a chance, and you made a wrong decision. And so I had to figure out a way to have a show up, as, you know, this sort of super impressive, there's no risk involved, we're going to do the work and we're going to be amazing. And I think that's sort of the same. That's sort of the same mindset that I'm bringing to the to the writing and the speaking is the like, I got you, right, like I understand you, I understand your audience. And not only is there no risk, it's actually going to be better than, you know, the traditional stuff that you've had before because that's really boring. So that means that I need To have the kind of publicist that was going to get me on the Today show when Good morning American profiled in real simple and Forbes and Harvard Business Review and all the like, you know, we live in this pedigree centric society where everyone's like, oh, okay, checkbox, checkbox checkbox, right? Like, you know, the reason that I'm able to walk into certain rooms because I was a presidential appointee in the White House checkbox, right. I didn't go to Harvard, but I have that, like, you have to have there. There are these. There are these like shortcuts that people have in their minds? And I think it's really important that you figure out who is my target audience? Who do I want to sell to? And what are the credibility markers that they're looking for. And once you know, those, then you can sort of build, then you can build towards having those and you don't have to have all of them, you just have to have the ones that your audience wants. So taking James Taylor almost a reverse approach to that. If someone's watching this just now, and they're they're looking at this, whether it's you're you're into what you're saying just now or any of the other guests we've had on summit, and it's 150 Have them in there. And they're kind of feeling overwhelmed, frankly, because, well, Laura, she got his publicist and she had this thing, this thing. And it feels, it can feel quite overwhelming, especially if you're just getting started. Maybe you're in that executive job just now and you're wanting to make that place and become that speaker. where someone is watching that is that is what's in their gut. That's what they're feeling just now. Where do they start? Where should they go? Laura Gassner Otting So the very first talk I ever gave, was a TEDx talk. So I was I I sold my company to my team. And then I had this like, super crisis of identity, like Who am I when I'm no longer Laura Gassner wedding CEO. Here's my business card. And so I just started writing a blog and I was just writing about stuff that you know, I was passionate about, and Tamsin Webster who has been one of the guests on this on the show. She is the executive producer of TEDx Cambridge. And she called me up one day. And I was driving in my car. And I had been I had been coaching her about how to leave her company and start her own thing. And so I saw the phone ring, and I knew she was in the throes of this. And I was like, Oh, no, I got to pick up the call, even though I'm driving, because she might be having an emergency. So I pick up the phone, my kids in the in the passenger seat. So I entered on speakerphone. And she's like, Hey, I saw this latest blog that you wrote, would you consider doing a TEDx talk on it? And I was like, No way. No way. No, how I have no interest in speaking that scares the hell out of me. I know. Thank you Goodbye, and hang up the phone. Of course, my kids in the passenger seat. And he turns to me, he's 15 years old at the time, and he's like, so Mom, don't you always tell me I have to do things that scare me. James Taylor She was shamed by your child, Laura Gassner Otting always telling me that life starts on the other side of the fear. Don't you always tell me if it doesn't challenge me? It doesn't change me. It's like so come on, mom. What gives? So six weeks later, I'm standing on the TEDx stage. No notes. No net theatre lights 2600 people go. So you don't have to start with like big money, big publicist, big whatever. I didn't have a speech already. I had a blog post. And it was interesting and it turned into something. So all of a sudden, I had this TEDx talk, which had really great footage really great. You know, it's a beautiful film. And then that got a little bit of attention. And then I got asked to give the keynote talk for the nonprofit symposium conference in Boise, Idaho, the Idaho nonprofit Center's annual like their statewide gathering, and they offered me 1500 dollars and an airline ticket and I thought, I've never been to Boise before. Why not? So I went and then after that, I got offered another gig and another gig and another gig and they came with more and more and more money. And that was the point where I was like, wait, this is a job. People do this. Tell me more about this job right get on stage. I talk about things about which I'm passionate and you pay me for them. That sounds awesome. But what I did is in each one of those, I invested a little bit of money to hire somebody to film them. You can get a pretty cheap film crew in Boise, Idaho to come film you speak for 45 minutes. And so I was able to take footage from this ragtag bunch of like four or five very early, very early speaking gigs, where they filmed me and got some audience reaction B roll, and I put it together in a speaker reel. And then all of a sudden, I was like the Wizard of Oz, right? Like, don't look at the man behind the curtain. She's only been speaking for like 14 seconds. But in this in the speaker, I look, I've been doing it for 10 years. Right? So that was sort of one flank of the Armada of trying to figure it out. And then the other one was, if I'm going to get paid to do this, like a professional, I should probably get trained to do this, like a professional. Right, so I invested more with Tamsin Webster to help me build out a team keynote I invested with Michael and Amy port to help me figure out how to develop you know, on stage presence and improv and performing, you know, all of this stuff. And so and then, you know, I got involved in speaking spill. And you know, and I and I just got to know, I started going to NSA conferences, and I just got to know other people and I got to study them and watch what they did. So on the one hand, I didn't wait till I was legit before I started filming myself as legit. Here's the secret. If you're giving a 45 minute or a 30 minute or a 20 minute talk, you don't have to have 20 great minutes, you need like three different one minute bits that are really good that you can then move into different things I gave a talk in, in Las Vegas where they wanted me to do the more junior people in the morning and the more senior people in the afternoon. So rather than go to lunch and sit and eat rubber chicken, I went back to my room I changed into a different outfit, and then I went back into the second one. So I have because I was in two different rooms with two different backdrops so suddenly I have two more speaking gigs. catch up on my speaker reel that make me look real. So these are the things you can do. You can do your dress rehearsal in one outfit and then your you know the soundcheck in one outfit and have somebody film it, and then do the actual gig and a second outfit, and then suddenly you have more gigs and more stages. So it's really a matter of like, make yourself look legit before you feel like you're really legit. You just need like three or four or five different bits. You don't need to nail three or four or five different keynotes, and at the same time work on figuring out how to nail a 45 minute keynote. So you have to do both at the same time. It's not it's not waiting and I think most people wait until they've perfected it before they hire the film crew. James Taylor So once once you were kind of getting out there you're now speaking you're traveling all over the place and doing your speeches. And the often comes a point with with speakers where the the start to then decide what kind of business model that they want to have in their speaking because there's so many, there's so many different flavors that you could so when you were kind of starting Decide, okay, this is fun. I'm enjoying this, I feel like I have a I have ability to be able to do some do some really high level. Now, what is the model, the overall business model? whether other speakers that you saw out there you said, I liked the way that they've built their business or there's particular parts or what what was the decision you made in terms of your kind of revenue streams how you wanted to what you want to speaking to do for you. Laura Gassner Otting So that's been a little bit of a moving target. Because I've you know, I've only been doing it, as I mentioned for a couple years, so I'm really still pretty new in this in this world. In fact, I, in fact, I gave that a bit three years now. So I gave that TEDx talk in September of 2016. So it's, I'm, yeah, you're I am three year anniversary of being a speaker. And I'm like, you know, making money now. It's like, so it takes a little time. In the beginning. I really thought that it would it would be like what I be speaking, I would sell from stage I get hired to coach, you know, I would do some writing. And I really wasn't expecting to write a book. And then I realized, the people who are there, there are several miles of people there people who just get on stage two, three times a week, every week, and they speak. And that's all they do. And that's, I think that's a really good business model for some people. I think I would go crazy if I did that, because I, I, I don't know how to bring the energy two to three times a week. You know, in the same way for that, I think that's kind of exhausting. I also have 15 and 17 year old at home. And so they're at that age where they don't really need me. But when they need me, I better be around. So I do want to be home a little bit, you know, a little bit more than I'm gone right now. Then I also realize that I'm not scalable. So, you know, when I ran my professional services company, I there was there was a lot of work that I could do, but we could only grow so much until I hired other people to sort of be proxy versions. Me, and if what you're selling from stage is you, that's kind of hard to do that, you know, unless you get big enough that you're like licensing how you do the work and I, I've already built that business, I don't want to build another business in that way. What I really realized that I that I like to do is I actually, I actually love media. I love those moments of the two things I love most I love doing live national TV, right? Good morning, America, today's show, etc. like asking questions of people on TV and having them raise your hand or not raise your hand and not tirely knowing what they're going to say but being pretty sure. And I love live coaching onstage bringing somebody up handing them the mic and being like, Here's 60 seconds, tell us your problem. And we're going to solve it together in front of like 5000 people, those without a net moments, yeah, where you have personal individual connection to real people, or where I thrive, like I come alive more in the QA and and in those live coaching moments that I would doing, you know, two, three For gigs a week in front of 100 people, talking to 10,000 people is so much easier than talking to 100 people. For me. James Taylor It is great that you you've kept going back to that. Who am I? Yeah, what what gives me joy? What gives me passion? Yeah, you talk about living a limitless life. Yeah, like how to live a limitless life with limited hours, I guess. And so you're thinking, Okay, I can do I mean as a speaker, where you are in your career just now. You can go so many different directions and do so many different things with your, your speaking business, your brand as a whole, but it's great that you are taking that time to be reflective and thinking, Okay, I love that. I love that life coaching thing. how can how do we build something around this and scale as well? Laura Gassner Otting Yeah, so for me, you know, I feel like you can do you can do three things. You can either maximize profitability, you can maximize impact or you can maximize your personal flexibility and I have always in Every job I've ever had, whether it was working in the White House or you know, working in a search firm or running my own or writing or speaking or any of it, I have found that if I maximize impact the things that I care about doing good work with good people, right? And if I maximize my own personal flexibility, so I have lots of choices, every time you walk into a door or room, there's like additional doors, then maximizing profitability comes but sometimes you have to make future money, right? And I think that's the same thing you can go with go back to your first question, you can go with a traditional publisher who's going to give you an advance and you can maximize profitability there or you can go with a hybrid and know that you are if you can, you can actually make more money later than you know if you if you try to get all the money upfront, I think future money is always bigger than than then then now money. So I try to maximize impact and try to maximize flexibility and everything that I do. And I think the way that I've modeled my speaking business is sort of the same. You know, you don't get paid money to do lots of media unless you're, you know, like an anchor on you. major TV, but what it does is it gives you social media following social media follow. And and people who are signing up to your list give you an opportunity, they give you an audience and then you can sell stuff to them. So if I create a course then I've got, you know, the reason James clear, had a best selling book immediately is that he spent seven years writing and building up an audience and he had 100,000 people on his email newsletter list who listened to him every single week and got great value from him. So when he went out and he's like, here's my pre sale my launch before my book, of course, he likes sold 20,000 books the day that he sent out the email saying my books coming out in six weeks, please buy it, he sold 20,000 books. That's incredible, right? I'd like to get to a point where I have that kind of leverage with what I'm doing. And you don't often get that by maximizing profitability and trying to squeeze every dollar out of every gig. I'd rather say you know, my, my speaking fees range from x to y, y is full fee. X is like not full fee, but it's full. It's some fee plus some amount of book sales or some amount of fun. lineups are some amount of whatever. Because you know, there's lots of ways where you can define value like my price is x, but my value I can get value from lots of different things. So it might come from, you know, a five cameras shoot it might come from, they're gonna bulk buy 500 books it might come from, I'm on an agenda, you know, on a schedule with Robin Roberts, who is the speaker right after me, who then sees me and invites me onto the Good Morning America. Right. So like, there are lots of ways to derive value from your speaking gig, which don't always come in cash. Yeah, James Taylor that's, yeah, that's and you can make those decisions if profitability, is it your number one goal, because you're right, Laura Gassner Otting I mean, longer term, Laura Gassner Otting right? There's like you need to make like, there's two different numbers, right. There's like the need to make number and the wants to make number and the need to make numbers, table stakes, like we pay our mortgage, you got to put food on the table. But beyond that, you know, are you going to get your ego in a bunch because they're paying you $5,000 and not $10,000 or $15,000, about $20,000 or whatever your fees may be or 1000. Maybe they're just flying you out there. But you know, the gig where I got introduced to Robin Roberts, who then put me on national TV, which then brought my book to number 121 of all of Amazon that day, right? I didn't get paid for that gig. They brought they flew me out there, you know, first class great, wonderful. They bought 500 books. I had those 500 books purchased through Barnes and Noble on Fifth Avenue in New York. I didn't make any money from those book sales, right? Because I could have made a lot of money from those book sales. I didn't make any money from those book sales. But if you spend 500, if you buy 500 500 books, through Barnes and Noble, they'll put you in their window for two weeks. So all of a sudden, I'm not getting paid at all for this for this gig. But I go out. Robin Roberts gets my book. she invites me on national TV I do it through Barnes and Noble Barnes noble puts me in their window on Fifth Avenue for two weeks and suddenly I look like I'm the shit right? I look like I'm everywhere. I didn't get paid for that gig. So people who are in the early part of the career they're not entirely sure what to do and they feel like maybe they're not getting where they need to get to because They're not getting paid yet. I want them to remember that there are so many ways to get paid, paid for a gig. And they should think about what are all the ways that I could derive value from it? Who else am I going to meet? Who's going to hear from me? What kind of logo Am I going to have behind me on that beautiful film that I'm going to get that I can put into a real? Are there corporate sponsors that that have other events is this the, you know, regional event for, you know, a conference that they have nationally, and I can get into the, you know, into the deal flow? There's so many different ways when you're getting started to get to get paid for gigs. James Taylor And I think once again, that goes back to it feels all the time, kind of going back to your all those times you've spent as in campaigning, understanding campaigns, that's a classic kind of thinking how campaigning, you're thinking is like chess moves, how does that thing then relate to that thing? And how can I get it? And so you're always thinking in that way, you're not thinking, oh, I've got something out. I need to just do a quick tweet on it. There's a tactical way you're not you're not you're not going that way. So I love that way. So there's some final questions. We start to finish up here. You talk about traveling and flying, I'm going to put you on an imaginary long haul flight. And on that flight, you could be sitting next to any speaker, author, thought leader living or dead. You could be sitting next to and having a conversation on this long haul flight. Who would you like to be sitting next to? Laura Gassner Otting Oh, that's such a great question. Um, I would say Richard Branson, and probably for a couple reasons. First, you know that he's gonna fly really well. Right? He owns the airline. But also He's like, they call him doctor. Yes. Right. Like he, I believe that there's always a way to say yes to somebody. And if you have to say no, about one thing you can like say no, but I can introduce you to somebody who might be able to help there's always a way to get to yes. And I'm, I'm I am an unbridled optimist. And so I sort of I love his energy. I love what he's done. I think he would like if he I think he would love my book limitless because I think it really is. If you if you Richard. James Taylor Yeah, nice to meet Richard any virgin? You need to know you need to be bringing to Necker Island soon. Laura Gassner Otting Absolutely. I mean, look, I mean, my book is called limitless how to ignore everybody carve your own path and live your best life who has done that better than Richard Branson. So I just I just feel like I could learn a ton from him. And I think we would just have a we just have a gangbusters time. James Taylor Fantastic. And what if you do recommend one but not one of your own books by book by another author? Do you think any of our speakers watching just now you think it'd be a very impactful book for them to to read? What book? Laura Gassner Otting Do people really recommend their own books? Some people do James Taylor something, believe me, some people do. Laura Gassner Otting Okay, well, I hope the person who does is Michael Port because I'm gonna recommend his book, which is steal the show, I think, and here's why. There is the difference between giving a workshop which most people have done before they get into speaking is there's workshops or didactic They're earnest. You're teaching and and and and keynotes are performing, right, they're motivating, they're inspiring and the difference is playing big and I think what I learned from reading that book is a there is a difference and be how to actually onboard that difference so that I could go from like I need to tell you this information to ah, right it's just it's a it's a it's a huge difference and I think that's that would be I think the book I would recommend steal the show by Michael Porter. James Taylor I wasn't your speaker bag wasn't that bag you carry with you to all of your various speaking engagements you never never leave home without James Taylor a cover up. Laura Gassner Otting Pick up Laura Gassner Otting um, no I really I'm deodorant. I'm vain. You know I have liked I really don't have I really don't. I'm pretty I'm pretty easy. I just get on stage and I'm and I'm me. membership. Yeah, there's there's usually not any. There's beyond beyond like vanity. I don't I don't bring anything, because I don't. I don't have like super technical stuff. James Taylor Yeah, it was funny. I was just I was speaking earlier this week I was speaking in Rome in Italy. And the speaker was talking before me. She's really she was very good. But she was using some very interactive type of app technology at the same time. And she was getting the audience to do it as well. And when that stuff works is great. It's fine. But when it doesn't, when it doesn't work, and my heart was reaching out, oh, no, because it was just and it wasn't it really wasn't our fault. It was the internet connection in the hotel venue was being held. And so sometimes, yeah, simple can be Laura Gassner Otting so easy. I've only really started using slides in the last six months, like the big keynote I get from this talk, and my slides are like big, beautiful photos. They're not like lots of words and there's no bullet points. There's none of that because I'm not a teacher. I'm a, you know, motivator. And but I gave this the very first time I gave this talk. I gave it in Switzerland at St. John's University in Switzerland. And I was sort of like my trial to see if I could do it. And I'm literally three slides into the talk. And it's like, everything breaks like the battery's dead. I don't know. It's just not working. So I'm on stage. And I'm trying it. And I'm trying it. I'm trying and finally I just went, and I curtsied Hello, I, I actually, I went away. And I walked over to the to the stool, and I put the little slide remote down and I did a little curtsy. And then I went, and I kept going. And somebody came up to me afterwards. And he was like, That was amazing. I've never seen anybody so fluidly handle a technology problem. And you gave the talk so well without your slides. That was incredible. And I didn't have the heart to tell him. I actually don't normally use slides. It was easier for me but James Taylor most speakers will use the slides as their crutch they and they and once if it goes for whatever reason, they've got their last and then You'd like Michael talks about this a lot about really just knowing your what you do back and forth thinking about the blocking, like in like an actor would when you're doing and so so that was a great suggestion on the book as well. Laura Gassner Otting Well though I used to actually I'll tell you one thing I used to actually keep breath mints in my bag because I would vomit before I gave any talk ever. But to Michael's point, like I went from I need to teach you this information to this is the thing that I know in my soul and I believe so deeply that you have to understand it. And that was the difference. I don't get nervous before I speak anymore, because I'm actually speaking from my soul from my core rather than speaking from just my my brain. James Taylor Yeah, well, but any apps or online tools you find any particularly useful you're traveling a lot obviously as well but and you're doing a lot of social media. Are there any ones that you find particularly useful? Laura Gassner Otting Um, I mostly I use notion a lot and notion is just sort of like it's it's basically the way that I communicate with my assistant who lives you know, in a different state who I I've only met once. It's really just sort of like the board that we have. So every every speaking gig gets its own little you know, each column of like, you know, what dates are held and what's what's there. And it's a place to just put all this stuff so that I get everything out of my email box. And I don't miss, I don't miss the details. Um, so I use that that also has like a beautiful little social media calendar. So I can like put the posts that I want to have up and I can write them while I'm, you know, sitting on an airplane, and then the people who do the social media posts can go in and link to that and see it. And so it's just, it's, we just need one place where every would sort of come together. It's like the staff meeting sight. It's the big whiteboard in the conference room that we don't have, because we're a virtual company. So that's really the one that I can't live without James Taylor motion. And then let's imagine you woke up tomorrow morning, Laura, and you have to start from scratch. You have all the skills or the knowledge you've acquired over the years, but no one knows you, you know, no one, what would you do? How would you restart things. Laura Gassner Otting So I would probably restart things exactly how I restarted how I started them when I was 21 years old and ended up in the White House, which is take the Salt Lake, the smallest job you can possibly take in the biggest office, you can get to, like, we have this idea that we have to walk in as like the highest paid speaker and the top line person in the head of the agenda. And the truth is, you just need to be in the green room, you just need to be in the door, right? So like, if you're there, and you can, you know, you're like doing a workshop and you're not getting paid for but you can be in the same green room as Richard Branson, who was keynoting, you have an opportunity to talk to them, but even more you have an opportunity to listen to them, to observe them to hear from them to actually get to see how they do what they do. And you can learn and so I think I think that's why what I would do, I would just try to get my I would I would, you know, get coffee, just to be in the room where things happen. Laura, James Taylor thank you so much for coming out today. It's been fascinating. Watching your journey which feels like it's happening in a really short compressed period of time. I know. You've all the things you've done in your past which have helped you get to this point where the That experience and that knowledge of campaigning, but what you're sharing today about how you launch your book about getting the big the big momentum in your in your career, and also about the idea of moving from just being a teacher to being a motivator and it will be a huge value for everyone watching So thank you, Laura, thank you so much. And I'm looking forward to us hopefully sharing a stage and and maybe chatting over that cup of coffee in a green room together somewhere in the world. Laura Gassner Otting And that would be fantastic. Thank you so much. James Taylor Today's episode was sponsored by speakers you the online community for speakers. And if you're serious about your speaking career, then you can join us because you membership program, or speakers, you members receive private one on one coaching with me hundreds of hours of training, content, and access to a global community to help them launch and build a profitable business around their speaking message and expertise. So just head over to SpeakersU.com to learn more. #speakerslife #speakersU

Has the current global situation left you wondering if public speaking should be a part of your business strategy? Do you believe that it may not be a feasible option in the future? Well join me today as I chat with special guest, Mike Ganino, all about public speaking. We discuss everything from how his speaking business has been impacted by the crisis, what the future of public speaking may look like and what you can be doing RIGHT NOW to set yourself up for public speaking success! We chat about: The perspective you need to throw out the window when it comes to public speaking An easy but BIG mindset mistake you may be making and how to overcome it The one simple motto that has allowed Mike to succeed at such a high level (and it can work for you can too!) Mike's best tips for thoroughly enjoying your wine (no matter how cheap it is!) One surprising effect COVID-19 may have on your public speaking future The ultimate feeling everyone (including you) is seeking in life and how to reach it Mike's top predictions on how you will need to pivot your business for sustainability  and success in the future The three different speaking models you can choose from and which one can be shockingly effective  Translating your speaking style into sales  And so much more!   Mike Ganino is a storytelling + communication expert who helps authors, experts, coaches, and entrepreneurs create signature talks that set them up with instant authority. When his clients talk, the world leans in to listen. He is the author of Company Culture for Dummies and has been named a top 30 Culture Speaker by Global Guru. He is the Executive Producer of TEDx Cambridge. Mike's worked with Protein Bar, ChowNow, Lettuce Entertain You, Potbelly Sandwich Shop, Snagajob, National Association of Catering and Event Planners, and the American Marketing Association www.mikeganino.com www.thespotlightacademy.com/quiz www.instagram.com/mikeganino www.facebook.com/thespotlightacademy Episode 29: Supercharge Your Business: Esther Boykin on How to Cultivate Self-Love so That Your Business Thrives   Join me in my FREE private Facebook community, the All-In entrepreneur: https://www.facebook.com/groups/theallinentrepreneur/ Connect with me on Instagram: https://instagram.com/ritagoodroe 

How to Write a TED Talk  Want to know how to write a TED Talk? In today's interview James Taylor interviews speaker and former TEDxCambridge Executive Producer Tamsen Webster about: Discovering your ‘red thread' Why great ideas are built, not found How to craft a TEDTalk Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at https://speakersu.com/sl055-how-to-write-a-ted-talk-with-tamsen-webster/ James Taylor Hi, it's James Taylor, founder of SpeakersU. Today's episode was first aired as part of International Speakers Summit the world's largest online event for professional speakers. And if you'd like to access the full video version, as well as in depth sessions with over 150 top speakers, then I've got a very special offer for you. Just go to InternationalSpeakersSummit.com, where you'll be able to register for a free pass for the summit. Yep, that's right 150 of the world's top speakers sharing their insights, strategies and tactics on how to launch grow and build a successful speaking business. So just go to InternationalSpeakersSummit.com but not before you listen to today's episode. Hey, there is James Taylor, business creativity keynote speaker and founder of the International Speakers Summit. Today, I talk with Tamsen Webster, and she talks to me about how to craft a great TED Talk, discovering your red thread and why great ideas are built, not found. Enjoy the session. Hey, it's James Taylor. delighted today to be joined by Tamsen Webster. Park idea whisper part message strategist and pop recovering marketer. Tamsen Webster helps people and organizations like Verizon, HP bank, Ericsson, Johnson and Johnson and Disney find and communicate the power of their ideas. She is the executive producer of TEDx Cambridge, one of the oldest and largest locally organized TEDx talk events in the world, and a sought after presentation consultant, and former lives. She worked in both agencies and nonprofits heading up brand marketing and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She was a reluctant marathon marathoner twice, is a winning ballroom dancer in her mind, and everything she knows about people speaking and change she learned at Weight Watchers. That's a true story. So welcome, Tamsin, to the side. Tamsen Webster Well, thank you so much delighted to be here. James Taylor So Shula, our attendees, what's going on in your world just now. Tamsen Webster In my world right now. is there's a very interesting strange summer conference season going on. I just finished an event that I host to help people figure out their big idea for their next talk and then about to head and attend to different conferences. So the US is a National Speakers Association Conference influence and then another event after that. James Taylor Wonderful and then how do you mention your journey? You've been a consultant on different things and you you're kind of known as the burn ideas whisperer. helping people find, find it. The thing is, as a keynote speaker, how did you get into that work specifically, Tamsen Webster that work specifically came out of the work that I do with TEDx Cambridge. So as the TEDx Cambridge executive producer, one of my big roles there is to help finalize the slate of speakers and then I coach each of those speakers to the stage and that's typically a 10 to 12 week process. And there's the thing that I figured out as we were talking to potential speakers and working with those speakers themselves was it people have an idea of about their topic, they have an idea about their message. But the idea itself is often a very difficult thing to articulate and to clarify. But without that, it's impossible to put together a short three to 18 minute talk like you do with Ted. So I started working on figuring out how to make it easier for people to pull out their great ideas and figured out a process for that, and eventually was able to test it through Ted and other places realized it worked, and then realize that that's a struggle that not just Ted and TEDx speakers have. It's a struggle that most speakers have to really figure out what's at the core of their idea and how to make it even better. James Taylor Is there anything when it comes to TEDx is Ted or TEDx is specifically this very unique and different to Maybe someone's just giving a regular one hour keynote, for example, Tamsen Webster a number of things. The first thing I would say that's really different about a TED style or TEDx talk is the The barrier for entry is high. And not just because there's application and all of that, but because there's an expectation that the ideas have a couple really key things. One is that it's fully within the speaker's domain of authority is how I like to refer to it, that when you hold up the speaker and the idea, those two make sense, absolute sense together, that that speaker is utterly defensible as being an expert or an authority on that topic. Now, a lot of speakers can hit that even in a keynote, but from a TEDx, it gets attitude because there's other expectation. The second thing that they need is what I would call burden of proof. They need to be able to show how they have put that idea to work or how it is put to work or how research backs it up or the research that they've done. And that is the thing that starts to take it into a different perspective. So it's a difference for instance, between someone who has an incredibly powerful story about being diagnosed and overcoming or living with the disease. And that would be, which would be a great keynote topic, versus someone who has had that same thing. And then went on to interview 3050 100 other people with that same disease, created a documentary around it, debuted at Sundance, etc. And that's that right there is one of those key differences are you did you put in an extra work? The third thing is that it has to be totally new. It has to be something that people haven't heard before, and that it's not readily available. In fact, there's a lot of TEDx is that openly say that TEDx that excuse me that speakers who are life coaches, or business coaches, or professional keynote speakers are going to have to do even more to prove that their idea is different in some way. James Taylor I guess that's because as a keynote speaker, you're so used to working up your one or your two speeches and just going over and tweaking, improving all the time, to a certain kind of audience and so if you have to compress To an 18 minute, you know, I'm guessing that that's maybe not right anyway for that for that type of thing. And you said, You know, I was talking to a guest I had my podcast recently would get Bregman who just did the TED, the main Ted, Ted, Ted, yes, rinse and repeat with a camera, the name of Rutgers coach they had for it as well. But he said, You know, there's an example of someone who has real domain expertise. He's very knowledgeable what he does, he also has done huge levels of research and have a successful book out on it as well. But he said, it was like having to do a completely different new thing again, to take that knowledge that was there in that life and the life of him as a writer and a researcher and a story and, and put it into some kind of format and it was very, very challenging. It is He speaks a lot as well. So it's not like he doesn't speak he speaks a lot but he said that format is a very difficult one to get right. Tamsen Webster It is because and you hit on one aspect of it, which is that to get to the timeframe, which is three to 18 minutes, you can't just take a bigger talk and squish it down. If they're there, you have to do one of two things either take it way up and give it a much more overarching view, like a chronological view, this is how I came up with this idea. And here's the impact that it had. Or you have to go much, much deeper to some core concepts that the book may represent. But it isn't, or a talk may represent. But isn't that main piece. The second real flip in the format itself is that it they don't work when they are what I would refer to as the academic style of presentation. So an academic style. I don't even mean that, you know, oh, it's a professor reading notes from an actor. And I think a lot of keynote speakers end up doing this, which is we give the answer to the problem right out of the gate. We say we have this problem, here's the solution. And then the rest of the talk is either justification for that solution or examples of that. So solution or exercises based off of that solution? And those can be incredibly interesting, incredibly engaging talks. Absolutely. But they, they don't feel like a story to people, James Taylor it feels like someone that's been a trainer or a consultant. So they think their mindset is in that way of problem solution. Like, you know, speed explanation. Yeah, exactly. You're talking about his his storytelling, which is a different storytelling. Tamsen Webster And it's important to understand is that it isn't just slapping stories on to do an idea or a talk because there are even videos on Ted calm where somebody tells a story at the beginning. And it's completely unrelated to the talk that they end up giving. And then you as the audience member, you go like, Well, it wasn't a story, but why did you tell that when I'm talking about is is structuring the information around any idea. And I would say training and consulting even works just as well, if not better when it's framed this way as well, where it takes people through an emotional journey. Up and down, back backwards and forwards through a discovery of information. So that you may introduce a problem up front, but that you don't give the actual solution to it until later in in the talk. In fact, we have to make sure that we've made the case for the solution before you give the solution. And that does two things. One, it means that you as a speaker ends up building this beautiful suspense and kind of emotional feeling to the talk, even if it's not an emotional talk. And the second thing is that by the time you get to the conclusion, by the time you get to that thing that you want people to do differently. They feel like Oh, of course, and then there's no defensiveness on their part. Whereas an academic piece or an academic structure, think of it that way. Once you've once you've said to someone, here's the problem, here's my solution to it, then you're really in a position of defending that idea for the rest of the talk. And then you hope at the end of it that you've convinced that Everyone that you've made it. But I'd much prefer to get little bits of agreement all the way along so that when you get to that solution, when you get to that big idea, the audience goes, Oh, that's, Oh, of course. And so that you know that you get that reveal built in and you get that you get that wonder that the audience comes away feeling Not only that, that that you were smart, and this was a great idea, but they end up feeling smarter. And that, to me is a huge goal of any speaker. James Taylor The ones I remember very strongly are of different types. You like Ken Robinson's talk, which is quite more more professor, I would say. Proof premise, premise proof. Sorry. There's there's a lot of kind of standard things of good speakers, keynote speakers would do. And then I speak think of there was a doctor, a doctor Taylor Taylor's name namesake, who went through having a stroke and she had a neuroscientist so she was talking through That was very narrative LED, and you felt you were going on a journey. And it was almost a little bit, Tarantino esque where you're getting these snippets of things. And it didn't make sense, but you knew it was going somewhere, but you couldn't work out where it was going. And then the kind of reveal starts to happen at the end, which I think is really difficult to do for an hour to hold people in those kind of suspend to not give, you know, give them that that kind of, Okay, this is the key takeaways. But within that nine minute or 18 minute segment, it's actually really powerful to do because you can play in a different way and, and can take people in little journeys and have stories going alongside each other. And you can have a lot more, a lot more creativity, even though you've compressed it in a short period of time. Tamsen Webster Well, the way I like to think about is that any any any great talk that moves an audience from point A to point z by the by the beginning to the end, follows a basic structure and that structure is the same and what's interesting is that it functions In the same way in an 18 minute talk as it can, in a 90 minute keynote, the flesh around it can look very different, just like you and I share skeletons that are going to look very much alike. But everything that we do, how we move, what we do with it, how we look in the outside, is very, very different. And so what's fascinating, I know that talk to polti, Taylor's talk called my stroke of insight is that she does all sorts of fascinating things with with that talk. And if you think about, and one of the most interesting thing is that she that she does kind of hold back on what the big idea is of that talk until quite close to the end. But here's what's interesting is that that structure I'm talking about, can actually be replicated in a much longer keynote. But what you're doing is you need to treat the sections of the talk almost as little versions of TED Talks. And what I mean by that is, you know, getting someone introducing them to a problem. You know, from an initial goal that the audience might want introducing them to a problem is something that probably could or should take you about 10 to 15 minutes. But you can structure that piece to feel like a TED talk where the big reveal is the problem I see. And then you and then you can extend it by saying, Okay, well, now the next thing is, you know, where the next 10 to 20 minutes is a big reveal to get to not a solution. And this is one place where I get feisty about it is actually to a deeper understanding something I refer to as the core idea of a talk that can get there. And then the next piece is this, you know, 510 15 minutes to get you to what change now what does that mean? What's the big shift and approach? Or what's the big solution that we have to get to? And then you've got the last 1520 minutes to talk about what does that look like in action so that you come back to that original goal of the talk. So really, that structure exists, whether it's in three minutes, which I've seen it done, you can look at Derek Severs talk TED talk on how to start a movement all the way through Through 1690 minute keynotes, it's just about how how much time you spent in between those kind of bones that need to be there. James Taylor So I was a talk on Friday. It was it was a den I was invited. It was former President Barack Obama, he was speaking and got a chance to speak to him for an hour she had, I had to ask him any advice he had for freshers speakers or public speakers because he's doing a such a great orator, and we can meet conflate of things. And to my humor use of humor. In a talk, I noticed something he did right at the start, which is kind of similar to like the second Robinson's one is he started using humor, actually, he kind of broke broke the ice there. And then he made a statement of something which you could get like 99% of people in the room, got, you know, would agree on, and then that foundation, he then kind of moved on to things as well. So I'm just wondering like that, that use of humor, especially very early in when where does it go from being candid? Have an entertaining style or entertaining talk to an effective talk? Tamsen Webster Well, when it comes to humor, I would say from the use of humor, the difference between entertaining and effective is whether or not that humor is related to the point that you're trying to land. Or are you just saying something funny to be funny, and funny to be funding is great, it opens, it opens the door for some speakers that helps them feel more relaxed, it gets the audience to feel more relaxed, you get all those endorphins going in the audience. And that's great. I think there's another bar that you can get to though, and I think that you can be just as funny and it can land a point that you're trying to land. And what's interesting even about Kevin Ken Robinson's talk, the one that you refer to is that the humor he's using in the beginning is if you go back and look at it actually is absolutely tied to the points that he's trying to make in the talk. And that is when you move from just entertaining too effective. When the stories that you tell when the humor that you use is drives for the point In some way, that's I think that's a bar where I'd love to see more speakers go and cross James Taylor what one of the things you're known for is this idea of the the red thread. So you've spoken about this before, and I i was i was watching brock obama speak, I was actually thinking about his red thread for it. And I sense that his was and we talked about what red thread is and confining your own your own red thread as well. But my sense was his voice change. You know, he spoke in presidential elections before change was a huge part of it. And I was listening to what he was speaking about on stage and this time, he's talking about automation and machine learning and artificial intelligence, how that's going to change the nature of work and what we do and how we have to rescale and retrain people think so that that you know, and it may be whether he kind of reflects on it or not, but that from an audience perspective member, I kind of felt that that's the thing that was kind of tying all of his work together. So what is that? What is a red thread? Because I think it's quite important, especially in an early stage and speakers career, that they think about that because it's very natural just want to get booking gigs and booking speaking engagements without maybe taking a little bit a step back and thinking about well, what what is that? That thread there? Tamsen Webster Sure. So the red thread itself is is a concept that I first learned from some Swedish clients of mine. It's a phrase that Scandinavians use and they use it to talk about or in the context of asking, what is the thing that makes this make sense? And so if they're looking for the message or the through line of something, they say, what is the red thread? And from a from I think we all have that need, don't wait it to understand when we're listening to something, particularly to a talk that we want to be able to quickly and easily answer. If somebody says, Well, what was the talk about to be able to have a crisp, clean, effective answer to that, and if we're a speaker, then we Wouldn't it be great? Wouldn't it be wonderful that we could use that as a test? If we walk into giving a talk saying, This is what this talk is about? Even if you never told that to the audience, you could test the audience by afterwards going after so and say, Well, what did you think the talk was about? And if you hear back that answer yet, like that red thread, then you know, you've succeeded at it. The challenge, of course, is well, how do you get to that quick answer? And this is where this is where a lot of what I learned in the years that I've now worked with TEDx speakers came into play, because a lot of times we try to work backwards from a red thread. We try to work backwards from Well, here's the here's my big idea. Here's my, here's my message. But I believe very strongly that ideas aren't found. They're built. They are built out of a couple different key components that have to be there. Before you can really effectively answer that question. What is the talk about? So for instance, a lot of people if you're familiar with the TED Talk, Like Amy Cuddy's TED talk on power posing. You know, you could say, well, what's the talk about? Well, some people might say, well, it's about body language or it's about imposter syndrome. It's about power posing. But I would argue that, like the the Crispus answer to that is that that that talk is about the red thread of that talk is about how to use body language to overcome and power pop, excuse me how to use body language to overcome imposter syndrome. But you see, we have to understand a couple things before we can get there. That's where this this process that I came up with, with the TED speakers turned into a method that I now call the red thread. And it goes back to that idea that we were talking about before about the bones of a talk that have to be there. And you mentioned one already, which is you said that Barack Obama started with a statement that really early on, everyone could say yes to and I refer to that as the goal. That is that the audience needs to hear something fairly early on in a presentation that answers For them, what will I get if I listen to this? And so, Amy Cuddy's talk, for instance, starts off by talking about imposter syndrome. And so this is a this is an example of what's the audience's goals. I want to overcome imposter syndrome. Now, a goal is really only interesting and a story is really interesting if it's if there's a problem and it's way. And so the next big bone that has to be the next big piece of the red thread that has to be present in any any talk is a problem. And not just a problem that the audience could readily see. Is there not a known barrier? Not like, Oh, well, it feels uncomfortable to be out front of people if we're talking about Amy Cuddy's talk, but some deeper underlying problem that you as the as the speaker can identify. Then the next piece is is actually something very, very important. I mentioned it earlier. It's that there is an idea that explains both why the problem is such a problem and why the change They're the solution, you're going to recommend as the only one that can be there. It's something that people can't unhear it is something that describes the world in a wholly new way. And if people could understand and agree with it, then they would understand and agree with the change they're going to recommend. So we've got gold problem idea, then and only then in my mind, should you introduce the change that you're asking people to make? Because in order for a red thread to make to have meaning for people, and meaning, in fact, is this kind of Trojan horse of change, it has to make sense. And so you really need that problem, idea change. And then the last piece, not always there, and Ted Talks, almost always there in a longer talk, his actions, the actions that make that change happen. So I put all those together. And if you go back and look at some of these great talks, they have those elements in that order. And when a talk doesn't work, it's usually missing an element or the elements are out of order. James Taylor So I'm thinking of that just now. And And then what the one that springs to mind is the Simon Sinek start with why so his the the start with one is a visual representation of it as well. So that the idea that you can't was it can't unhear Yes, that's that that's that thing when he does that and you go Oh, okay. Okay, I get it now and then obviously then kind of goes into the the change and talking about what's required or to get to that point as well and and I can't remember off the top my head of his actions at the end I can't remember off the top Tamsen Webster I really aren't in his Yeah, his is a great example of the talk actually starts right out of the gate with with the goal statement. He asks a question right up front about what why is it that some companies succeed where others don't? Why is it that some companies are able to stand out where others and then gives an example with apple? And I would argue that the idea that's at the core of that talk is the moment where he says people don't buy what you do. They buy why you buy Do it. Yeah. So it's that moment where people go, Oh, yeah. And then everything Ah, and then and then it goes and then explains it in reverse at this is, this is why we have to go figure it out. So what he's doing up until that point is showing that, that you know how people currently explain what they do, showing that there are companies that that have a deeper explanation for it then uses that to say, people don't buy what you do they buy, why you do it. And then the second half of the talk basically is about illustrating that golden circle, how it works and how it applies. And you're right, there really isn't an action to that talk. But that talk is about getting people to that new idea, and then showing them how that idea applies to their world. James Taylor And I'm gonna have to go watch that now. I'll make sure we have the link here because I think it's interesting because that start with why phrase is used all the time. I hear again, use all the time, and I'd be interested find out how often they use that phrase in in the actual talk where they kind of echoed it back. You know, like, like a great jazz trumpeter would would kind of play that theme every so often and kind of and they would go in variations on a theme or something. So be interested in, how he's doing it. What one of the other things that you can train on when you're working and you coach on when you're working with clients, is about the pacing site, and the the kind of physicality and the pace and that's one of the things I always put away from the hearing Barack Obama talk is his masterful use of pacing and the pause and the and the breath. And so when you first start working with some of the kind of common things you find that your prospective Ted talkers do that you have to kind of like work on at a relatively early stage with them when it comes to pacing and and how they present themselves in that way. Tamsen Webster I think the best way to sum up the thing that most people fall in a trap of is that they deliver everything thing kind of in the same way. And Michael Porter, who I know is also on your list of speakers for this, spends a lot of time in his book steal the show on this on that idea of contrast. And I think that's the biggest thing for people to understand that it's it. The reason why pauses work, the reason why some speaker seems so effective is because they've managed to create contrast. So why is the contrast so important and that the contrast is so important because it's, it helps direct attention, that helps direct the audience's attention to there are certain things that I need to pay more attention to, are there certain things that I don't have to be fully tuned in with. But think of it this way, if somebody is just talking the same way all the time, then you get to a point where you can start to tune them out. It's when they stop talking. Or when something starts to be really different about how they talk that you start to really listen. So the the, you know, there are people who do much much more work on delivery than I do, but what I what I found is a couple hacks, you know, kind of easy ways to flip people into better delivery really quickly. And the chief hack that I use is something I call the traffic light system or the signal system. It's red light, yellow light, green light, since most of us have those colors when it comes to traffic systems. And here's the way to think about it. The vast majority of any presentation should be delivered as on a green light, like you can go Go quickly. And in fact, you should go quickly you should be talking at what is your normal conversational speed, even if that's fairly fast, so I don't believe in people talking too fast. I do believe in people talking too fast for too long. Because that becomes difficult for people to pull out what the big ideas are. James Taylor So like a Tony Robbins is a classic example someone who speaks very fast or or Gary Vaynerchuk speaks very fast. But they're still known as great speakers because we'll go into your point, Tamsen Webster because there's going to be those moments where if I'm speaking fast, and I'm getting that there's gonna be This moment where I reach up point where everything changes. And when that happens, the audience is going to like, stop, listen. And so what I find about great speakers is they have at the opposite end of the green light content is what I call red light content, where you want to stop, you want to pause, you're going to be going in terms of your normal pace probably quite slowly. But when you do that people have this clear idea of when I need to lean in when I need to lean out it's a technique though I put that traffic signal signal thing I learned this technique I learned at a company I used to work for called called or rotti of or a ti M. And they had this very much this this idea of how do you think through these different pacings and I think the the red light yellow light, green light is a really effective way to do that. So green light, most of your talk or presentation. The red light should be your key concepts and the Guess what those key concepts are? They are the goal, the problem, the idea, the change, and those actions so that somebody listening through can go, all right, telling a story telling a story. But here's the point. Why is it that certain kids are creative beyond childhood and other ones aren't. And then I'm back to a story, it's back to a story back to a story. So there's one more color in there. And that's the yellow light content. And what I described the yellow light content is it use it as you're supposed to use a yellow light, which is to slow down not to speed up and go through, but it's a place where you want to make sure that you're careful with how you're speaking about something. So you're not going to be in your full slow, here's a big point moment. But you do need to slow it down because this is a concept that maybe they haven't heard before. So if I'm going along and talking and you know, telling the story about the red thread, for instance, I want to stop and say well, the red thread is a phrase that comes For Swedish, that means really what is this thing about what is the thing that makes things make sense, and the way it came from us debt and I can go back. So yellow light is for those moments of explanation, those moments for new concepts, and the moments where you're introducing a phrase or a word that people may not know. But then once you're there, you're going to either want to go straight into something that's red light, or probably more likely back to green light. And most people I think would benefit from speeding up the basic pace of their presentation, but slowing down just on those chemo adding that contrast and as you as James Taylor you were saying, as well you know, Ted we think a TED an idea worth spreading is the is the phrase that's used for that all the time. What takes an idea from being interesting every day but you know can interesting to being knocked out extraordinary new agent Derek Severs friend and he due to how ideas spread and how movements are created, you know, that's I thought that was extremely, very short, but extraordinary as well. Yeah. So what is it that takes that idea from just being the everyday hum? to extraordinary? Tamsen Webster Well, the, the thing that I found about it is that it's about figuring out how to make each piece of it as unique and as different as possible. And so what I mean by that is, is, you know, when I first start working with folks on finding the red thread of something, and one of those first questions is, well, what, what problem does this solve? And, for instance, one of the most common answers I get, as well as fear people are afraid. And fear could be a great base problem for a keynote, it is not going to be enough usually to make an idea stand out amazing, because it's the people who've done the work of figuring out one layer deeper. What's his fear blind you to? What does it keep you from doing what's causing the fear? And can you describe that in a way that others Haven't heard before, or that people haven't heard before. That's one of the first places to set your idea apart. One of the things to remember about a great problem statement in my mind is that it's, it's it represents tension between tension between one way of seeing the world that the audience is doing right now and a way that you're going to introduce them to. And if you think about it, just from that standpoint, that's why fear isn't enough, because it's not fear between two things. Fear is a statement, you can't unfit be unafraid, suddenly, from people, you can't talk someone out of a feeling, but you can help them understand if that that fear is for instance, blinding them to seeing, like the big picture of something, you know, it's the fear is getting them to focus and seeing only the details, and now that's something that they can fix. And you can say, Okay, yeah, fears there. We all know that fear exists. But here's in this case, what it's helping you to do. If you do that same kind of thinking kind of all the way through and say okay, well what's what's more interesting different way to say the idea what's a different change that I can put out there, then you get this mathematical ability to make an idea. unique and really strong at the same time. James Taylor So that almost sounds like that. The first level of fear being I mean, I think I talked about automation and the future of work. So the first step was everyone kind of knows that things are changing, you know, in a big way with automation machine learning. So that kind of like that's that level one, really. But you have to kind of go a level then below that, in order to find something that's unique that's memorable that actually people can can use it has some kind of transform transformative effect on them. So after they leave that room after 18 minutes, they go, Okay, I can't remember. Tamsen Webster Exactly, well, Tamsen Webster exactly. It's about going that narrow, next layer deeper, and I'd say the other the equivalent of fear, and so I is that, you know, on the other side, so the most common change that I see people recommend is The equivalent of baby steps will just take small steps. So if you're afraid of something, just take small steps. And and so fear and baby steps is what I call it. It's what I call it what I see it as something that isn't, you know, I described a talk that way, if it's like, oh, that's a fear of baby steps. Meaning it's a talk, it's basically an idea I've heard before in one way or another because the problem is fear and solutions, baby steps. But if you start to think differently about how you get to a problem, so let's say that the problem with automation isn't just fear, that's but that's a good place to start because it gets the audience on page and you can acknowledge that, you know, you understand that where they're coming from. If you want to get to a point, for instance, where I'm working with a couple of speakers for our next TED event, right now TEDx event right now, where, for instance, here, but we've got this tension between the pace of development the pace of evolution of technology is in fact at odds with the pace of evolution of humans where technology is evolving faster than humans can keep up. Well, now you've got a new Now you've got a real problem to a explain why the fear is valid, but B, now you've got something that you can dig into in a really meaty way. James Taylor There's a tension there, there's a tension. So there's a tension going on that that quest there's that there's a tension there. Tamsen Webster But you have to figure out what that is. And fear is an effort it fears a signal that tension exists. That's your clue. You're like you've you've identified that fear is present. Great. Now you have to figure out why, like, either what's causing the fear or what is the fear keeping you from doing and once you've got that tension, now you've got something that you can create a much more interesting change is the result. Because if you've got to change, for instance, so I'm going to use a talk from a different event that we had where we had a speaker who was talking about big data, so similar in a lot of ways to AI, and and she was talking about the problem, you know, the root problem that she came down to was that big data doesn't create just create more knowledge, it creates more unknowns. So That, you know, if we're talking about an organization or a business that wants to reduce their risk and their businesses you're making, and they're using big data to do it, she's validating the fact that is creating more knowledge. But she's also introducing a bigger problem, which is it creates more unknowns. And so before just saying, Okay, so, you know, make sure you've got better big data, which would be a very simple, not very interesting change, she introduces the idea, which is that the greatest business risk comes from the unknown. So now all of a sudden, there's a new idea that you're like, ah, of course, which now indicates why big data on its own is such a problem. I've got more unknowns, thanks to my big data. And that's where the risk is, therefore, that sets up a change, if not just ease into ease into big data with baby steps, but she's saying, No, we need to, we need to counterbalance big data with something that this is a woman named Trisha Wong, that we counterbalance with something called the thick data so that it's not big and fast. And surface and whatever, but it's thick and it gets to the insights and it gets people's engagement going. When you have a better problem, it makes that core idea easier to find and more powerful. And it sets up a more interesting change that allows you to have ownership of it. And it's that ability to own the idea that I think really takes it to a different level. And so this is the standard. I think that coming back to that question of entertaining versus effectiveness that we have to have, which is that is it clear? Can people in a moment in a sentence in, in in a tweet be able to tell you or tell someone else? More importantly, what is the talk about? So is it clear, the second, is it defensible? Does it make sense that you're speaking about it? Have you made the case for it? Is it Have you thought through what the objections are Have you have you actually deconstructed them in the course of the talk? And then finally, is it differentiated? Have you been able to take that clarity and that defensibility Create something that's different. And here's the thing, I believe that everybody has that clear, defensible, differentiated idea within them. I know that not everybody is willing to put the work in to find it, or necessarily to, to do the work to put it on a TEDx stage. But even if more speakers who are just keynote speakers, professional speakers, even if we just moved everything forward to that level of of saying, Let's make effectiveness circle, I think we would find that would help us satisfy even more what meeting organizers and meeting planners are looking for. Because they are looking for something more than just entertainment. They have to defend these fees. They have to defend why they're pulling together, hundreds or thousands of people from their company and putting somebody else up in front of them. They need to see true changes and thinking and behavior that come afterwards. And not just little tactical things that those are important. They need to see that shift. In order to get that shift. We have to work on our ideas. James Taylor And I guess that's the difference. To take someone from being a side room speaker speaking on one of the master class or something actually be speaking on on the big stage. Yes. And, you know, it's interesting as you talk about that, you know, that that that red thread as well, I would, I would imagine, it is difficult, perhaps impossible to find that on your own. Because you're, especially if you're a subject matter expert, you are so deep in, in what your your subject is, regardless, you know, especially if you come from the academic side as well, you're so in it the whole time to be able to, you know, have someone else, you know, look and have those other sets of eyes and going to go actually, you think it's this actually, this is where it where it's at. So that's obviously one of the things that you do, and I know we've got mutual friends you've done helped them with finding their red thread, and it's been transformative for them. In fact, they've I know one person in particular who's basically was inspired Writing one book and we're doing one speech and change. And it's creating a completely different book and a different speech. And it's a much stronger book and speech, I think for it as well. So yes, talk to us about the red thread worksheet. Tamsen Webster Absolutely. So the red thread worksheet is your first step to being able to find the red thread on your own because it is possible. I don't want I wouldn't put something out there and say like, No, actually, you just have to hire me to get it. Because but what it is we'll walk you through the the five questions that I ask people when I'm working with them, to find their red thread or the red thread of their talk or their platform. And it's going to it's going to be an opportunity for you to start pulling through those concepts for yourself. So I'm going to ask you, what is the audience's goal? What is the thing they would readily say yes to that thing, like Barack Obama that everyone is like, Yeah, okay. We're Yes, this would be great. I want to know a talk that I want to hear a talk that's about this. ask you questions about the problem so that you can think through where does that tension come from what we've just talked about before ask you what is the idea that explains that problem and justifies the change of the solution they're going to make asks you for your change then asked you to list out those actions. So it is a place to get started. And what you can do is that the, the best way to do it, if you want to do it on your own, is to talk it through with some someone else, because you're right, we are so close to our own ideas that it's often very difficult for us to see them I like to describe it this way is that, you know, when you're operating on a computer, whether it's a Mac or PC, and you're moving, you know, you're dragging and dropping a folder around your desktop, for instance, that feels super easy to it's it's second nature to us now. And what we don't realize and we don't even consciously think about is that that's all the product of code that's written underneath it that we don't see. And when we live our lives when we produce these ideas, it's very much the same way that the work that you've done so far the talks that you've done so far, the books that you've written so far The life that you've led so far is the same thing as the desktop on your computer. It's the manifestation of this underlying code. And what I found with these five questions is that that they won't always be easy to answer, but they are the best way I found so far to start to surface that code out to show you what are some of those baseline assumptions, beliefs, values that you have that explain why you care so much about what you do or why certain topics are so interesting to you or why a talk that you gave five years ago is related to the one that you're working on now. Because it all comes from the same code. I think I often say to my clients as you cannot keep a good red thread down it will show up again and again and again in everything you do. So this worksheet is really help designed to help you start to surface that code and start to see the pieces for yourself. James Taylor I think also we have many people on this summit who are attending who are professional speakers may be seen for a long time, but maybe they a point where it's maybe time for a little bit of reinvention in terms of the what they speak about. And I think something like this will be incredibly useful for them as well, as they take a step back, because it's so easy. I know, for professionals, keynote speakers, you got to start getting books and starts getting busy, then you start adding other products on other things. And before, you know, it's like, what, what happened, what am I surrounded with? And so it was kind of difficult to then make make that switch. Is it challenging, I would say and it would be brave to have to make that switch, you know, it's time is there to do that. So I think the red thread the you know, the worksheet is also a value. Even if you're not getting started you maybe you've been in Korea for a while just to go through that process and maybe reevaluate what what that what that threat is for you. Tamsen Webster You're right, people get busy, which is why a couple times a year I pull together people over the course of a weekend to work on this intensively because if with busy keynote speakers, I've heard exactly that from folks that have been Through that weekend where they've said, I wouldn't have worked on this this way if I hadn't had if I didn't have to spend a day and a half working on it. And what's fascinating about every single one of them is that they come away with a new and refresh perspective and an excitement about a talk. Maybe they've been giving for years because they say, oh, which is little tiny shifts, I can see how to make this talk that's already been very good, very profitable for me. Great. And now even in certain cases, they can start to see where the next one comes from. Where's the next one? And how do you start to create a system around your talks, a series of talks so that a client that loves one talk that you give, then you can say well, if you love that one, then here's a great follow on to that one. And it all comes back to that red thread James Taylor and I know you're also speaking you speak at Michael ports, who wrote public speaking live events as well. So people are checking any of those they can I know you, you can have your there and you're the ideas whisperer helping people find their red threads, which is absolutely awesome. is a very very valuable service. So thank you very much for helping all those new and professional very experienced speakers can reconnect with with their red thread anywhere else if anyone wants to maybe connect with you follow up with you isn't where's the best placement to go for that? Tamsen Webster Everything that you would want to know I think you can find centralised on Tamsin webster.com but also feel free to connect on LinkedIn and Facebook brand page which is facebook.com slash Tamsin Webster and on Twitter at at Tamra dear ta ma de AR James Taylor wonderful Thompson, thank you so much for coming on. I look forward to meeting up with you soon. Tamsen Webster All right, thanks so much. Today's episode James Taylor was sponsored by speakers you the online community for speakers. And if you're serious about your speaking career, then you can join us because you membership program. Our speakers you members receive private one on one coaching with me hundreds of hours of training, content and access to a global community to help them launch and build a profitable business around their speaking message and experts. So just head over to speakers u.com to learn more. More of Tamsen Webster Learn More About SpeakersU #speakersU #speakersLife

Mike schools Jason on all things wine, how truly trusting himself is the key to his success in everything he does, and educates Jason on how he has secretly been wearing drag for most of his life. "If you are too much for some people, find new people."Mike Ganino is a storytelling + communication expert who helps authors, experts, coaches, and entrepreneurs create signature talks that set them up with instant authority. When his clients talk, the world leans in to listen. He is the author of Company Culture for Dummies and has been named a top 30 Culture Speaker by Global Guru. He is the Executive Producer of TEDx Cambridge. Mike’s worked with Protein Bar, ChowNow, Lettuce Entertain You, Potbelly Sandwich Shop, Snagajob, National Association of Catering and Event Planners, and the American Marketing Association. www.facebook.com/mikeganinowww.instagram.com/mikeganino www.linkedin.com/in/mikeganinowww.mikeganino.com

On this week's episode of The Freenoter, we look at TED/TEDx talks - are they worth it for freenoters? What makes a great TED-style talk, and why they may or may not be right for you. We also look at one of the TEDxCambridge speakers Tamsen worked with, Andrew Lo, and what goes on behind the scenes during a TEDx event. And we debut an original-ish cocktail, the tequila-based Spectre. Show Notes: Tamsen's TEDx Talk Flowchart ("Should I do a TEDx talk?"): https://tamsenwebster.com/tedx/ Andrew Lo's TEDxCambridge talk: https://www.youtube.com/watch?v=xu86bYKVmRE Great continuity errors from Hollywood: https://screenrant.com/worst-continuity-mistakes-movie-history/ Toilet Injuries: https://www.answers.com/Q/How_many_toilet_injuries_in_US Drew Tarvin: https://drewtarvin.com/ D'Angelo, "Untitled": https://www.youtube.com/watch?v=SxVNOnPyvIU Jill Bolte Taylor: https://www.ted.com/talks/jill_bolte_taylor_my_stroke_of_insight And The Spectre: 2 1/4 oz. good tequila (we used Don Julio Blanco) 3/4 oz. Cointreau pinch of table salt Stir over ice in a cocktail mixer and strain into a coupe. Slice off a thick, coin-sized hunk of lime rind (catch a little lime flesh with it) and squeeze it over the drink. Remember not to be fooled by Le Chiffre's twitching eye.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week Skyler and Bjorn talk about Communications in schools. Bjorn gave a congratulatory plug to his old friend and state colleague Peter Drescher who is resigning from the AOE and taking a taking a position as the Director of Technology and Innovation for Essex Westford School District. Skyler talked about the video "Why TED Talks don't change people's behaviors: Tom Asacker at TEDxCambridge 2014" Bjorn plugged his new Google Documents Add-on: Send Az Email --- Send in a voice message: https://anchor.fm/edlisten/message Support this podcast: https://anchor.fm/edlisten/support

Our guest today is Mike Ganino. He is a storytelling and communication expert who helps executives, teams, and thought leaders communicate, connect, and engage. Mike is also the author of Company Culture for Dummies and has been named a Top 30 Culture Speaker by Global Guru. Mike is also the executive producer of TEDx Cambridge and the head performance coach at Heroic Public Speaking, where he helps people connect in authentic and engaging ways with audiences. I first met Mike when he was facilitating a workshop in HPS, and I was blown away by his ability to craft a compelling story. Why is storytelling important when it comes to cultivating a healthy culture? Because a great story engages and moves people. It makes them feel invested in the outcome; it helps them make meaning out of what surrounds them and it changes the way they think, feel, and act. We humans have been using the power of story for millennia to pass on knowledge, instill common values, and influence each other. The success or failure of our ideas often hinges on our ability to tell the right story.   Episode Highlights In this episode, Mike and I talk about the stories that shape culture. Here are some of the things that we discussed: Mike’s early cultural influences and how they shaped him as a person Mike’s book, Company Culture for Dummies, and which parts are most relevant to founders and leaders who want to change their culture but only have one hour to read Global and local culture and what the value of local rockets of culture can be How to craft a compelling story that can change the way people feel, think, and act What are “anti-value” stories and why they can be a powerful tool in embedding cultural values How to engage people in bringing a vision to life Sourcing stories that support your cultural messages A mindset shift that can help anyone focus more on culture and less on blaming others or circumstances

Learn more about Laura Gassner Otting at https://lauragassnerotting.com/Buy a copy of Laura's book, Limitless, at Amazon.Follow Laura on Instagram, LinkedIn, or Twitter.Check out Laura's TEDxCambridge speech here. 

Speaker 1: (00:00)There's a better life and you dream about it, don't ya? You probably recognize those as lyrics from Dolly Parton's 1980 hit nine to five it was the theme song from the movie nine to five and went on to spawn a Broadway musical called nine to five and for Dolly Parton in 1980 it gained her an Academy award nomination, a golden globe award nomination for Grammy award nominations to Grammy award wins. It hit the number one spot on billboards, hot 100 and adult contemporary lists the first time in ms Parton's career that that happened and it's one of the few songs to so prominently and epically feature this,Speaker 1: (00:43)the sound of a typewriter, nine to five is one of the many Mike Drop Moments and Dolly Parton's long career. Her fans love to sing the song artists love to cover it and I think there's a very long list of people waiting to duet with her at the next award show where she's going to win. I don't know, some iconic award or hall of fame or basically like queen of all things awards the Dolly gets. But what about you? What about your stories? What about your moments? What about you standing up and getting noticed? That's what this podcast is all about.Speaker 1: (01:16)How do you tell your story? How do you own the stage? How do you own the boardroom or just even the PTA meeting? How do you give a killer speech, deliver a killer message that captivates your audience? How do you use the power of your voice to boost your brand, boost your message and captivate people? These are the kinds of questions that we will be addressing right here on the Mike Drop Moment. The Mike Drop Moment is that space where you show up unapologetically you and you say the exact thing that the audience needs to hear so they can have an aha moment. It's that moment when everyone is an awe of your authenticity. It's that moment that every public speaker, storyteller and entrepreneur craves when they hit the stage. I'm going to bring you bold conversations with public speaking, powerhouses, expert advice from personal development leaders and so many little public speaking and storytelling masterclasses to help give you real life valuable takeaways so you can craft a speech, a story, a message, a movement, a business, and a life that the world can't stop talking about. So your audience is waiting, isn't it time you found your Mike Drop MomentSpeaker 1: (02:29)over the course of the show? Not only will I be bringing in experts, I'll also be answering questions from all of you and teaching lessons on it. Questions like the one I got from Kyle Cook who works in the veterinary business, who said, how do I tell the story of pets given that we don't always know what's going to happen and we can't always record everything, we're going to deal with that on an upcoming episode. Or maybe it's a question from someone like Yvonne DaVita who says, how do I teach storytelling? So people don't think it's just fluff that they don't think it's just based on the last great fiction book they read. Or a question from Alex Ehrhardt who says, how do you show up on panels? Rachel K. Albert is asked questions about the business side of things. How do you price your speaking? How do you get the attention of event organizers and how do you organize a day long workshop?Speaker 1: (03:12)We're going to address all of that in an upcoming episode. Or how about from Kristen Westcott who said, how do you find smaller gigs? We all know the big, big conferences, but how do you find those smaller retreats and mastermind events looking for speakers? How do you find the smaller stories to tell besides just our origin story? How do you find just normal stories in life? We're gonna address that. Kristen, on an upcoming episode too. Jan sugar asked how much time should be spent building, developing and rehearsing a speech. Or maybe it's a question that Chris Miller asked me, how do you speak to get more gigs? So how do I show up and do a free gig that might lead to a paid gig or maybe it's questions like what Jane Wilson asked me. How do I tell an inspirational story that's not just sappy and manipulative or how do I show up more improvisationally every day in my life and live a little bit more? Yes, and also I'm going to be giving some wine recommendations, uncertain episodes. She also asked about those. Jennifer Murad asked questions about using story and speaking to get a successful project started and Veronica Romney ask them business questions as well. How do I use a keynote to help create content for a book? How do I use a keynote to test book ideas? How do you book your first 10 gigs and how do you double your feet? We're going to be taking audience questions like those and answering them in episodes coming up, so don't miss out.Speaker 2: (04:33)Thanks for listening. If you like what you're hearing, hit subscribe and join us every week. You might be thinking,Speaker 1: (04:39)slow down. Mr. who are you to come and teach us all of this? Well, I'm a guy who believes there are three types of stories we tell. There's the ones we tell ourselves, the ones we share with our audiences and the ones that our audience remember. And those are the Mike Drop Moment ones. The stories that we share have the power to transmit more than just information. When you tell a good story, it's an energetic exchange that leaves the audience forever changed. Maybe they learn something new, maybe they're inspired. Maybe you just shown them a new way of being that will stick with them forever. But in order to create those magical moments, you have to know how to tell a good story. And yet, you know what? Some stories aren't good. Not all stories are great. And what I'm talking about here is more than just structure. See in my book, a good story means being able to captivate an audience, whether we're talking about Instagram stories, a Ted talk, a board room, a PTA meeting, a big stage in the bright light, or simply just a chance to get in front of people and talk about what's going on. The good part of the story. The good part of your story comes from you and your ability to tell it to truly have your story heard. You've got to be confident, you've got to be present, and you have to be unapologetically youSpeaker 2: (05:56)[inaudible].Speaker 1: (06:00)Hi, I'm Mike Menino and chances are you're here for one of a couple of reasons. One, you just wanted help crafting a story or a speech that keeps your audience loyal on their feet and ready for change. Or maybe you came here because you realize there's more that you could be saying in the world, but you just don't know how. Maybe you here for business advice on how to build a great speaker brand, or maybe you're just like me. I mean, maybe you're someone who's on my email list or one of my friends or my mom who came here to listen to the show and regardless of why you're here, thanks for being here. I know you have a lot of choices and my job is to make sure that this is worth your time, that this is commute worthy, listening, that this is walk the dog worth the listening, that this is on the treadmill or Peloton worthy listening and I'm committed to making sure the show does that for you.Speaker 1: (06:49)My job is to help people get to the core of their story and to share it in a way that creates change. I don't want you to just go out there and tell cool stories. I want your audience to be profoundly impacted by your words. When that happens, that's when you create a Mike Drop Moment. It's these moments that a powerful shift occurs. Sometimes they're for you, sometimes they're for your audience. Either way, somebody becomes more unapologetically themselves. That's how stories create transformation. So how did I end up here telling you all of this? Well, I'm glad you asked more than just naming the show after myself. I've spent the last 20 years working with high growth, experienced, driven organizations from airlines to hotels, from restaurants to wine companies and from tech startups to real estate brokers. I've worked with some of the top public speakers, authors, thought leaders in business, entrepreneurs all in the effort to help them craft and tell the kinds of stories that create real results that get audiences on their feet and they create movements.Speaker 1: (07:53)I've also trained with some of the country's most famous improvisational schools like second city, upright citizens brigade, improv Olympics, and the Groundlings, and this blend of entertainment and business gives me unique perspective on how we show up and actually get things done. This isn't just about giving a cool talk, it's about really changing other people. I've also written a book. I've been named a top 30 global guru, which still kind of makes me laugh and I'm the executive producer of TEDx Cambridge, the longest running independently organized TEDx event. I've written a book. I've been named a top 30 global guru. I didn't really know how they decide that. Anyway, but thanks for the honor everybody, and I'm the executive producer. For TEDx Cambridge, the longest running independently organized Ted event. And these days I focus on what I love. I work with people just like you to help them find, tell and leverage the kinds of stories that create a movement.Speaker 1: (08:49)Last but not least, I live in LA. I love wine. I travel a lot and I'm really into coffee. So anyway, enough about me. Back to you. You have stories to share, you have an impact to make, and you've got a world waiting to hear from you. Thanks to everybody who's already subscribed to the Mike Drop Moment. And if you haven't subscribed, well I'd sure be honored if you did. So it's time to dial up the volume on your voice. Use your story, wake up the world and find your Mike Drop Moment. Let's get started.

Does money buy happiness? Can money make you happy? Are rich people happy? Are wealthy people happy? The answer is NO. Money does NOT make you happy. Good habits and reduced stress make you happy. Having money CAN reduce stress because it's one less thing to worry about. But, oftentimes, many people TRADE stress for MONEY. DO NOT TRADE STRESS FOR MONEY!!   Money can buy happiness: Michael Norton at TEDxCambridge 2011 TEDx Talks https://www.youtube.com/watch?v=ZwGEQ...   Can Money Buy Happiness? AsapSCIENCE https://www.youtube.com/watch?v=JSIkd...   Here is Why Money Can't Buy Happiness! Proactive Thinker https://www.youtube.com/watch?v=0YjwS...   Does Money Buy Happiness? Entrepreneurs in Cars https://www.youtube.com/watch?v=DH_0L...   How Money Really Can Buy Happiness | Cole Hatter | TEDxUCIrvine TEDx Talks https://www.youtube.com/watch?v=mr6ul...   How Much Money Do You Need To Be Happy? by Kevin David https://www.youtube.com/watch?v=-tNf1...   -- By becoming a student of BestStockStrategy, you can maximize your trading profits AND reduce your risk while also saving yourself time and avoiding mistakes. We provide the absolute best strategy and education so that you can optimize your success and become consistently profitable. --------- ✔️ Receive $400+ of Free Training by visiting https://BestStockStrategy.com ✔️ Enroll as a Student (Options Trading Education & Real-Time Trade Alerts): https://beststockstrategy.com/members... ✔️ 7 Day Trial of Real-Time Trade Alerts for only $19: https://beststockstrategy.thrivecart.... ✔️ Receive a FREE week of trade alerts by signing up for Tastyworks using my referral code: https://start.tastyworks.com/#/login?... ✔️ Book a 30-Minute Call: https://beststockstrategy.thrivecart.... ✔️ Discover how to Land a Finance Job: Insider Secrets Revealed: https://LandaFinanceJob.com ✔️ **NEW** Podcast: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/6J7zlcl... Stitcher: https://www.stitcher.com/podcast/weal... --------- BestStockStrategy provides the absolute best way to be a profitable trader in the stock market. You will receive the best financial education, real-time trade alerts and Options Trading education products You'll learn the best options trading strategy and you'll learn optimal stock market strategies that Tastytrade and Option Alpha don't teach. You can become successful in stock trading and learn how to make money by trading stock options Learn how to invest in the stock market, option market and how to make consistent profits in the financial markets. We teach our students how to become successful and profitable investors and traders. Please subscribe, comment, like & share this video.

Jay and Dmitri Gunn, organizer of TEDxCambridge in Boston, Massachusetts, walk through a creative model for partnerships that can be modified to suit any TEDx event. 2:13 - Context for the kinds of partnerships that exist at TEDxCambridge 4:44 - 4 steps to establishing a deal with a partner, beginning with prospecting strategies 5:34 - A description of the flat membership partnership model and how it works 9:20 - Tips about how to keep the flat membership model sustainable and democratic 15:47 - A step by step approach to pitching and closing a new partnership 22:18 - Insights on how to maintain partnerships year round 25:04 - The 4 primary ways partners benefit from attending a TEDx event

Jay and Dmitri Gunn, organizer of TEDxCambridge in Boston, Massachusetts, walk through a creative model for partnerships that can be modified to suit any TEDx event. 2:13 - Context for the kinds of partnerships that exist at TEDxCambridge 4:44 - 4 steps to establishing a deal with a partner, beginning with prospecting strategies 5:34 - A description of the flat membership partnership model and how it works 9:20 - Tips about how to keep the flat membership model sustainable and democratic 15:47 - A step by step approach to pitching and closing a new partnership 22:18 - Insights on how to maintain partnerships year round 25:04 - The 4 primary ways partners benefit from attending a TEDx event

As a professional "Idea Whisperer," Tamsen helps organizations helps people find, build, and tell the stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread™, a simple way to change how people see...and what they do as a result.  * You are invited to join our community and conversations about each episode on FaceBook at https://www.facebook.com/MutuallyAmazingPodcast and join us on Twitter @CenterRespect or visit our website at http://www.MutuallyAmazingPodcast.com**   Tamsen's Bio: What do Weight Watchers, ballroom dancing, marathon running, and TEDx Talks have in common? For Tamsen Webster, the answer is, “Me.” For Tamsen’s clients and audiences, the answer is the Red Thread™—the universal tie between how people see the world and what they do in it. Part keynote speaker, part message strategist, and full-time “Idea Whisperer”, Tamsen uses her proprietary Red Thread method to help audiences, organizations, and individuals build and tell the story of their big ideas. The result? Real, transformative change.  Tamsen’s own Red Thread is woven through more than 20 years as a brand and message strategist. She holds an MBA in Management Communications and Organizational Behavior, an MA in Arts Administration (Public Relations and Crisis Communications) and bachelor’s degrees in American Studies and Marketing—but Tamsen believes she learned the most about inspiring change in her 13 years as a Weight Watchers leader.  As Executive Producer of TEDx Cambridge, one of the largest and longest-running TEDx Talks in the world, Tamsen coached everyone from a 10-year old sartorialist to a pervasive roboticist to a bioethics pioneer to build their RedThreads™ into Ideas Worth Spreading.  Now she’s a globe-hopping keynote speaker on storytelling, branding, change management, and idea development, and a go-to consultant for enterprise companies like Verizon, Johnson & Johnson, and State Street Bank who want their big ideas to have an even bigger impact.  When she’s not in the spotlight—or helping others own theirs—Tamsen pursues (adequate!) ballroom dancing and runs the occasional (reluctant!) marathon. She lives in Boston with her fantastic other half, and two amazing boys with big ideas all their own.   Links to Tamsen: https://tamsenwebster.com/ https://twitter.com/tamadear https://www.facebook.com/TamsenWebster/ https://www.instagram.com/tamsenwebster/ https://www.linkedin.com/in/tamsenwebster/ http://youtube.com/tamsenwebster   Books Tamsen Recommends:  

For most people, your voice is simply the tool you use to communicate. But for Gina Razón, this week’s guest on the Confident Communications podcast, the voice is much more than that. And when you don’t use your breath properly, your voice (and your credibility) can suffer. A former opera singer and current public speaker and voice coach, Gina shares with us why the voice is a tattletale for your confidence and exactly what speakers do when they’re not as confident or as prepared as they’d like to be. And she passes along tips that any speaker, no matter what kind of room they’re in, can use to be more confident. Even if the ex-boyfriend who broke your heart 10 years ago walks into the room. Probably most fascinating is the connection that the body--even the big toe--has with your voice and how dynamic your speech is. Gina also explores how generational inflection is a part of life today and the superpower that each gender has in their voice. Gina firmly believes that there is one special “birthright to everyone who breathes air.” And the answer comes out loud and clear in this episode. Mentioned in This Episode Gina Razon’s TEDx Cambridge talk Tamsen Webster’s Find Your Red Thread Episode 5: Just Listen Episode 3: How to Ace an Interview and Communicate Your Brand The Cognitive Neuroscience of Music The neural integration of speaker and message   About Gina Gina Razón has taught voice and speech for over 16 years to individuals, organizations and in academic settings. She is sought after as a teacher of voice and speech, singing, and public presentation. Gina also performs as a classical mezzo-soprano in concert and opera. Gina has a BM and MM in Voice Performance, is a practitioner of Fitzmaurice Voicework and a certified teacher of Somatic Voicework. She has served as voice coach for TEDxCambridge, and speaks at National and local events on all things voice and speech. Gina is a member of the National Association of Teachers of Singing, The Voice Foundation, the Voice and Speech Trainers Association and the National Speakers Association. Visit her website or read more about the topics of voice and speech on her blog. Do you struggle with feeling like your own communication is seen and heard? Feel more relevant online with my Power Speak download. Learn what to say (and what not to say) if you want to feel seen, heard and relevant online. © Molly McPherson 2019

Mike Ganino is a culture + storytelling expert who helps leaders, teams, and organizations communicate, connect, and engage. He is the author of Company Culture for Dummies and has been named a top 30 Culture Speaker by Global Guru. His unique experience as a hospitality and tech industry executive combined with his years as an improv actor help his clients and audience craft the kinds of stories that drive their culture, boost results, and increase sales.   Mike’s work as a professional speaker, communications coach, Emcee, and trainer has helped create memorable performances and events for companies like Snagajob, PeopleMatter, Uber, US Foods, American Marketing Association, and more. He is a Co-Founder of Heroic Corporate Communications where he helps organizations improve their communication skills. Mike’s the Executive Producer for TEDx Cambridge.   Audiences love Mike’s high energy, high engagement keynotes that fire them up to rewrite the stories happening in their organization. They leave with real-life strategies they can begin implementing immediately for improved culture that drives employee and customer experience.   With a strong background as a hospitality and tech industry executive in charge of creating compelling cultures at companies like Protein Bar, ChowNow, Lettuce Entertain You, and Potbelly Sandwich Shop, Mike is the perfect choice for companies trying to create employee and customer experiences that deliver big results. His organizational know-how matched with his improv background from world-famous Second City, Upright Citizen’s Brigade, and Improv Olympics helps him work impactfully with executives and leaders to communicate on target.

Mike Ganino is a culture & storytelling expert who helps executives, teams, and thought leaders communicate, connect, and engage. He is the author of "Company Culture for Dummies" and has been named a top 30 Culture Speaker by Global Guru. His unique experience as a hospitality and tech industry executive combined with his years as an improve actor help his clients and audience craft the kinds of stories that drive their culture, boost results, and increase sales. Mike’s work as a professional speaker, communications coach, Emcee, and trainer has helped create memorable performances and events for companies like Big Fresno Fair, Snagajob, PeopleMatter, Uber, US Foods, American Marketing Association, and more. He is faculty member at Heroic Public Speaking where he works with authors, experts, and professional speakers to improve their storytelling skills. Mike’s the Head Performance Coach for TEDx Cambridge. Audiences love Mike’s high energy, high engagement keynotes that fire them up to rewrite the stories happening in their organization. They leave with real-life strategies they can begin implementing immediately for improved culture that drives employee and customer experience. In today’s episode, we discuss: How doing improv with 2nd City in Chicago impacted his work What is culture and why it's important Strategies for developing the right culture Mistakes people make in business How to hire better people ... and so much more!!! Website: MikeGanino.com Instagram: @MikeGanino Twitter: @MikeGanino Facebook: Facebook.com/mikeganino LinkedIn: Linkedin.com/in/mikeganino Youtube: Youtube.com/mikeganino Articles of interest ... Mike Ganino, Company Culture for Dummies Mike Ganino: Crafting Culture Why Employee Recognition Matters in Restaurants 6 Tips for Better Onboarding Past "Success is a Choice" podcast episodes of interest . . . Melissa Agnes (Crisis Preparedness & Brand Expert) - Episode 091 Nicole Arbour (Comedian & Entertainer) - Episode 088 Elizabeth Hamilton-Guarino (“Best Ever You” Network & Author of “Percolate”) – Episode 073 Chris Rollins (Founding Partner with the global John Maxwell Team) – Episode 061 Lolly Daskal (Inc.com Top-50 Leadership & Management Expert) – Episode 044 Bill Coelius (Creator of the Working Actor Solution) - Episode 025 Kevin Harrington (Original Shark on “Shark Tank”) – Episode 021 Ryan McCarty (Author of “Build a Culture of Good”) – Episode 007 Alan Stein, Jr. (World Class Performance Coach & Professional Speaker) - Episode 003 Today’s podcast is brought to you by audible – get a FREE audiobook download and 30-day free trial (new subscribers only) at www.audibletrial.com/SuccessIsAChoice. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.  Our friends at audible are offering a free download of some of our past guests including Todd Gongwer, Kevin Harrington, Lolly Daskal, Bob Burg, Amy Morin, Michael Burt, Larry Winget, and Pat Williams. Take advantage of this great deal by visiting www.AudibleTrial.com/SuccessIsAChoice. Please consider rating the podcast with 5 stars and leaving a quick review on iTunes.  Ratings and reviews are the lifeblood of a podcast. This helps tremendously in bringing the podcast to the attention of others. You can tell your friends on Twitter about this episode by sharing the tweet below or spreading the word by using the share buttons below. Thanks again for listening and remember that “Success is a choice. What choice will you make today?”  

Stories are the cornerstone of our civilization.  It's how we transmit norms and get things done.  They are also the stuff culture is made of.  What's the story at your company? My guest this week is, Mike Ganino.  He's the author of Company Culture For Dummies and this guy is no dummy (but I am glad he wrote a book for me).  We hit on all facets of culture but, most importantly, we hit on the question all leaders should be asking.....what are people saying the story is here? Mike is a barrel of energy, super fun and I know you'll get some great take aways from our conversation.  CHEERS! More on Mike... Mike Ganino is a culture + storytelling expert who helps leaders, teams, and organizations communicate, connect, and engage. He is the author of Company Culture for Dummies and has been named a top 30 Culture Speaker by Global Guru. His unique experience as a hospitality and tech industry executive combined with his years as an improv actor help his clients and audience craft the kinds of stories that drive their culture, boost results, and increase sales. Mike’s work as a professional speaker, communications coach, Emcee, and trainer has helped create memorable performances and events for companies like Snagajob, PeopleMatter, Uber, US Foods, American Marketing Association, and more. He is a Co-Founder of Heroic Corporate Communications where he helps organizations improve their communication skills. Mike’s the Executive Producer for TEDx Cambridge. Audiences love Mike’s high energy, high engagement keynotes that fire them up to rewrite the stories happening in their organization. They leave with real-life strategies they can begin implementing immediately for improved culture that drives employee and customer experience. With a strong background as a hospitality and tech industry executive in charge of creating compelling cultures at companies like Protein Bar, ChowNow, Lettuce Entertain You, and Potbelly Sandwich Shop, Mike is the perfect choice for companies trying to create employee and customer experiences that deliver big results. His organizational know-how matched with his improv background from world-famous Second City, Upright Citizen’s Brigade, and Improv Olympics helps him work impactfully with executives and leaders to communicate on target.

Ep #71: Do you remember people speaking on the stage or giving a presentation when you literally want to fall asleep because it’s so boring? You don’t want to be this kind of speakers. Today we got a brilliant guest Mike Ganino who shares how to turn a boring talk to a powerful speech. He will guide you from the moment when you sit in front of the blank screen of your computer thinking what to talk about in your speech to the moment when you delivered your speech and ready to get more bookings. We’ll also talk about how to start and finish the speech, how to make it more interesting and engaged for the audience and tips on selling during the speech.  Mike is a communication + storytelling consultant and speaker who helps executives, teams, and thought leaders communicate, connect, and engage. He is the author of Company Culture for Dummies and has been named a top 30 Culture Speaker by Global Guru. He is the Head Performance Coach at Heroic Public Speaking and TEDx Cambridge where he helps people connect in an authentic and engaging way with their audiences. He has worked with global organizations like Uber and Yum! Brands. Time Stamped Show Notes: [00:22] About the episode and Mike Ganino [02:20] Mike was in the hospitality industry for 20 years, but he always mixed that with his passion for acting and Improv [05:09] How the accidental meeting and giving tips to a juice chain business owner led him to start doing workshops, speaking and a book deal [06:20] Using the improve technique "Yes. And.." in life can bring you more opportunities [08:48] What to start with when you need to write a speech [10:05] Grab your phone and start talking about the ideas you want to share in the speech [12:10] When you prepare your speech, start talking from your audience perspective and check what people already tell themselves about the topic [14:35] From the beginning you need to make listeners feel “Oh, I came to the right place.” [15:16] Don’t start your speech by thanking everybody for 3 minutes [17:14] You can start your speech with the fact that people don’t know about and that will make them want to hear more [18:22] If you're going to sell from the stage add the case studies into the whole speech instead of hard selling in the last 5 minutes [19:49] How to finish a persuasive speech with the call to action [20:53] If you have Q&A session at the end make sure that you have an interesting short story or call-to-action to finish your speech after [22:23] What to have on the last slide of your PowerPoint presentation [24:48] Mike’s ways to use call-to-action at the end of the speech [25:29] Instead of giving away the presentation of your speech let people download a cheat sheet or guide [27:13] The examples of how to adjust free downloads to each audience [29:31] If you want to deliver a great speech you need to deliver it over and over again [30:14] How to plan the powerful speech that will be easier to remember and change by the time from the short one to 60 minutes [32:22] Be really good at your first 5 minutes of opening the speech [34:45] What if people already listened to your speech before and you will talk about the same things next time [35:17] Give the next level of information to people when you are sure that they already know what you have taught before [38:20] Offer to do the workshop on the topic you speak about [43:49] Where to find Mike online [44:44] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show Let’s get in touch: What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram Did you get new insights? Please leave a short review on iTunes Get more marketing tips on intnetworkplus.com Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Right now I’m taking a much-needed vacation -- a full week doing crazy, wacky stuff. Like today, I plan to drop off dry cleaning and do grocery shopping, because I’m a mad woman who lives on the edge. But here’s the funny thing about vacation. I always tell myself I’m going to sleep in and relax, but I’ve been up before 8 almost every morning. I don’t know if that’s just me and I’m defective or what. Whatever, anyway, this week isn’t important. Last week, however, was IMPACT Live, our two-day educational and networking event for marketing and sales leaders in Hartford, Connecticut. I know that it’s our own event, so I may be a biased in saying this but seriously, it was awesome. You can learn more about it at impactbnd.com/live. I learned a lot. I met so many fascinating and brilliant people in our industry. I also had a chance to speak about pillar content, and I wasn’t booed off stage, so I’m going to take that as one for the win column. Which leads me to the topic of today’s discussion. No, we’re not talking about pillar content today. Instead, I invited Tamsen Webster -- former executive producer of TEDx Cambridge and idea whisperer -- to join me on the podcast today to talk about the potency and power of spoken content. Yes, spoken content is a thing. It doesn’t matter whether you’re speaking in front of a large crowd, making a video for your website, or hosting a webinar, you’re engaging your audience with spoken content -- which research shows us is the most effective methods of content delivery there is.

Today's guest says she is part “idea whisperer,” part message strategist, and part presentation coach. What she does is help people and organizations like Verizon, State Street Bank, Ericsson, Johnson & Johnson, and Disney find their ideas and communicate the power in them. Previously, she was the Executive Producer of TEDxCambridge, one of the largest and oldest locally organized “TED Talk” events in the world. She has also worked in agencies and nonprofits, heading up brand, marketing, and fundraising communication strategy. With over 20 years in marketing, 13 years as a Weight Watcher leader (where she learned everything she knows about people, speaking, and change), and 4 years at TEDxCambridge, she developed a simple structure for understanding, talking about, and creating lasting change. Her experience makes her an in-demand consultant for people and businesses who want to find the ideas that will move people to action. Please join me in welcoming Tamsen Webster. In this episode we discuss: her thoughts on leadership: “The best leaders I've known are people who create the conditions in which you want to follow them.” her thoughts on what makes a great leader: “The best leaders I've ever worked with are people who are willing to hear a perspective that is not their own and allow it to inform the decision, even if it doesn't necessarily change it.” how she finds her current work rewarding because she gets the pleasure of seeing people when the path opens up between what they know is a big idea and the process they need to do to make it happen. her view on being a respected leader by leading with integrity and making the right choice, even if it isn't the most popular. her process for giving back to the givers in the world. the Red Thread Concept she created: “I think most of us would agree that we can't change what people do until we change how they see. And yet there's this invisible connection between how we see and what we do. The red thread is what I call that invisible connection. The process I developed with working with people is a method by which you can surface what those steps of connection are so you can better explain them to other people so you can help change what they see and then what they do.” Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 99

Ep #34: You probably saw the inspirational videos on YouTube how people present their ideas that become popular. Have you thought about delivering your message there? What is that one thing that you really passionate about that you want to share with others? If you decide to become a TEDx speaker, you need to get prepared, and I invited a special guest for you today who was involved in organizing TEDx events for four years and knows this industry upside down. In this episode, Tamsen Webster shares how to become a TEDx speaker as a creative entrepreneur. Tamsen is an acclaimed keynote speaker, “idea whisperer,” and message strategist.  She combined 20 years in marketing, 13 years as a Weight Watchers leader, and four years as Executive Producer of one of the oldest and one of the largest locally organized TED talk events in the world into a simple structure for understanding, talking about, and creating lasting change.  As a result, she is an in-demand consultant on finding the ideas that move people to action. Time Stamped Show Notes: [00:22] About the episode and Tamsen Webster [01:55] Tamsen shares her story of starting as a marketer and turning to the entrepreneur, helping people to build their ideas. That lead her to be the executive producer of TEDx Cambridge [03:20] Who can become a TEDx speaker and three things you need to keep in mind for that [05:14] You need to have an idea that anybody can adapt [07:17] How to find the exciting idea for a TEDx talk [11:07] What qualifications should you have to become a TEDx speaker [12:49] How to craft and deliver a TEDx talk [14:02] How to prepare for the TEDx speech [16:39] Your speech should motivate people to action, but it’s not necessary should be motivational or inspirational [17:51] How to make an impact on people when you deliver a TEDx talk [24:44] How to find a TEDx event that will be a good fit for your idea [28:36] How to get a better chance to get accepted for a TEDx talk [31:00] The essential things to remember when you structure the talk [33:28] Why you should try to become a TEDx speaker even if it’s not that easy [36:34] Where to find Tamsen online [36:38] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show Let’s get in touch: What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram Did you get new insights? Please leave a short review on iTunes Get more marketing tips on intnetworkplus.com Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Primavera De Filippi is a permanent researcher at the National Center of Scientific Research (CNRS) in Paris. She is faculty associate at the Berkman Center for Internet & Society at Harvard Law School, where she is investigating the concept of "governance-by-design" as it relates to online distributed architectures. Most of her research focuses on the legal challenges raised, and faced by emergent decentralized technologies —such as Bitcoin, Ethereum and other blockchain-based applications —and how these technologies could be used to design new governance models capable of supporting large-scale decentralized collaboration and more participatory decision-making. Primavera obtained a Master degree in Business & Administration from the Bocconi University of Milan, and a Master degree in Intellectual Property Law at the Queen Mary University of London. Primavera is involved in several organizations dedicated to promoting the free culture and open data. She is the co-author of Blockchain and the Law: The Rule of Code, which comes out in April and explores the regulation of cryptocurrencies, smart contracts, ICOs and distributed autonomous organisations.   Except to learn a treasure trove of things in this conversation, including: Whether the blockchain should be regulated and how Why we need to rethink organisational structures to create more value for society via the blockchain what the distributed autonomous organisation might look like... What the impact of the blockchain might be on traditional professional services firms in the legal and accounting industry There was so much more I wanted to explore in this conversation with Primavera, but blockchain is one of those rabbit hole topics, and we could only cover so much in the one hour we had. I would have loved to have explored not only the downsides of ICOs but also the upsides around liquidity, business continuity and the democratisation of early stage startup investment. With that, I trust you’ll enjoy this conversation with Primavera De Filippi.   Topics discussed: Governance by design, what it is and why it matters Shifting to new organisational structures Distributed autonomous organisations The impact on professional services firms How blockchain supports more efficient operations Security on the blockchain Key legal challenges to blockchain adoption Regulating the blockchain versus regulating its uses How to regulate the blockchain ICOs Last mile human effort and the blockchain   Show notes: Twitter: @yaoeo Pre-order the book: https://amzn.to/2NzbjjK  Primavera at TEDx Cambridge: https://www.youtube.com/watch?v=aYOPcHRO3tc   Listen on iTunes @ goo.gl/sMnEa0 Listen on Stitcher @ www.stitcher.com/podcast/future Listen on Google Play @  bit.ly/FSGoog If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared Follow me on Instagram: @thesteveglaveski Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating. To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us

Part "idea whisperer," part message strategist, and part presentation coach, Tamsen Webster helps people and organizations like Verizon, State Street Bank, Ericsson, Johnson & Johnson, and Disney find and communicate the power of their ideas. For four years, she was the Executive Producer of TEDxCambridge, one of the oldest and largest locally organized “TED talk” events in the world. In former lives, she worked in both agencies and at nonprofits heading up brand, marketing, and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She was a reluctant marathoner...twice; is a winning ballroom dancer (in her mind); and everything she knows about people, speaking, and change, she learned at Weight Watchers. True story. Show Notes:  Tamsen Webster Keynote Speaking and Coaching Tamsen's LinkedIn Profile

#006 — Tamsen Webster, the Executive Producer of the oldest and one of the largest locally organized TED talk events in the world, describes herself as "pattern-driven." But pregnancy changed everything. Today, we talk about her journey into parenting, and how her ideas for pregnancy (and even marriage) were very different than reality. She dove into her first pregnancy with a plan: she would have a natural birth and breastfeed her baby, as the research suggests. Her employer was supportive, agreeing to a shifted schedule when she returned from maternity leave. But nothing went according to plan. And later, when she returned to work, Tamsen discovered she had a new boss who wasn’t okay with the predetermined agreement. “Once you’ve been through a series of things that are so defying of … what you thought you could handle, it resets your horizon—higher, broader, better.”  Today, Tamsen shares her challenging parenting journey, admitting that having her sons ‘knocked her sideways.’ I ask her how pregnancy and motherhood prepared her for entrepreneurship and why we have such a narrow view of what it means to have children. Learn how the divorce made Tamsen a better mom, and listen in for her take on doing the ‘right thing’ as a parent.   The birth of her second son presented its own set of unexpected circumstances, and having kids exposed cracks in her marriage. Tamsen made the difficult decision to leave, but the resilience she gained from surviving those challenges, and the support of her second husband, helped give her the courage to take the leap into entrepreneurship. Today, Tamsen Webster is a sought-after keynote speaker, ‘idea whisperer,’ and message strategist. She helps people and organizations like Verizon, Ericsson, and Disney uncover and communicate the power of their ideas. Tamsen also serves as Executive Producer of TEDxCambridge, one of the largest locally organized TED events in the world.    FULL SHOW NOTES: Get the complete show notes with episode quotes, photos, and time stamps at www.startuppregnant.com/006   EPISODE SPONSOR & SPECIAL OFFER:   Thank you to the sponsor of this episode: Meet Edgar! Grab your free two-week trial of Meet Edgar, a social media scheduling tool that allows you to create content once and re-use it as much as you need, at http://ed.gr/startuppregnant. All of our sponsor offers are available on our website for you to grab the perks and discounts offered to podcast listeners: http://startuppregnant.com/sponsors   LEARN MORE ABOUT TAMSEN WEBSTER:   Tamsen’s Website Tamsen on YouTube Tamsen on LinkedIn Tamsen on Facebook Tamsen on Twitter Tamsen on the Speaker Lab Podcast   RESOURCES FROM THIS EPISODE: Tamsen’s Make-Sense Mandate Post The Barefoot Executive: The Ultimate Guide for Being Your Own Boss and Achieving Financial Freedom by Carrie Wilkerson ‘On Children’ by Kahlil Gibran Sweet Honey and the Rock

Tamsen Webster (@tamadear) is my incredible speaking coach I worked with over the past year. She is part "idea whisperer," part message strategist, and part presentation coach, Tamsen Webster helps people and organizations like Verizon, State Street Bank, Ericsson, Johnson & Johnson, and Disney find and communicate the power of their ideas. She is the Executive Producer of TEDxCambridge, one of the oldest and largest locally organized “TED talk” events in the world. In former lives, she worked in both agencies and at nonprofits heading up brand, marketing, and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She was a reluctant marathoner...twice; is a winning ballroom dancer (in her mind); and everything she knows about people, speaking, and change, she learned at Weight Watchers. True story. The Cheat Sheet: Check out these fantastic tips (on YouTube) to create a powerful and inspiring TEDx speech and land a great TEDx opportunity. Get your worksheet on how to create your “Red Thread” for any speech or presentation you do. Learn why the life you are living today can turn into a very powerful speech (and you don’t need to go manufacture one). Understand the key mistakes people make in giving speeches and how to avoid them. Get advice on how to pivot in your career and ultimately start your own business. Learn how to take a huge leap of faith that will change your life and the lives of everyone you interact with. And so much more…

It isn't often we have guests come back for a second visit but today's guest is a special one! Tamsen Webster is here for her second conversation on The Speaker Lab. If you missed her first appearance on the show check out episode 118 where we talk all about Ted and TedX Talks. And if you didn't hear that show you probably don't know that Tamsen is the Executive Director of TedX Cambridge, and is also the CEO and Founder of her company, Strategic Speaking. On this edition of The Speaker Lab we're diving deep into how to find your "big idea" for your talks. Tamsen calls herself part idea whisperer, part message strategist and part magpie. You'll hear why when you tune in to this episode of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:    What is the purpose of speaking, according to Tamsen? What is psychological reactance and how do you work with it? Three key components to finding your big idea: what are they? Which of the three components should you start with? What will make your talk 1,000x better than it is right now? How to go from breakout sessions and do more keynote sessions. Why you can't reverse engineer the need of your audience, and what to do instead. What is the hardest question for a speaker to answer? And so much more!   EPISODE RESOURCES Tamsen Webster's web site Tamsen's next retreat Red Thread worksheet Tamsen Webster on Facebook Tamsen Webster on Twitter Episode 118 with Tamsen Webster 7 Proven Steps to Finding And Booking Paid Speaking Engagements The Speaker Lab Summit The Speaker Lab Facebook group Top Speakers Tips Ready for more speakers? Join our free speaker workshop Got questions? Send them in here Email me! Subscribe on iTunes, and leave us a rating or review

There's one thing that's constant, and that's change. But why is it that some organizations seem to manage change so effortlessly, while others appear to buck it? Turns out most companies approach change all wrong. They see change as a barrier that needs to be overcome rather than the by-product of something that’s happened. On today’s episode, I talk to Tamsen Webster – part idea whisperer, part message strategist and part presentation coach – about ways companies (and people) can navigate change and get buy-in for their ideas. She’s also the Executive Producer of TEDxCambridge, the largest and oldest, locally-organized TEDx events in the world. Today we’re going to talk specifically about change, how we can get people to embrace change and how to affect change in our organizations. Whether we’re trying to change the minds of our customers, our sales reps, the people on our teams, or people in our personal lives, we can all benefit from learning how to navigate this inevitable force to achieve the outcomes we desire. If companies want to handle change more effectively, Tamsen says, then they’d do best to change the way they look at change. “We look at change as the thing we’re trying to accomplish when, in fact, change is the result of something,” Tamsen says. “Change isn’t the means. It’s the end." I know you're going to love this discussion, and you're going to learn a ton from Tamsen Webster on this edition of Grow My Revenue! Listen to this episode and discover: · The key ingredient that so many companies overlook when it comes to communicating change. (It’s what Tamsen calls the ‘Trojan Horse’ of change.) · The (wrong) ways companies and managers try to change people’s minds. · How companies can make things make sense internally, so they can make things make sense externally, and therefore make the change happen. · The 5-step framework that companies can use to communicate and effectuate change. · And so much more… Episode Overview As a speaking and presentation coach, Tamsen Webster knows how to capture an audience's attention. More importantly, she knows how to communicate complex (and, at times, controversial) ideas clearly, so they can effectuate change. There’s a big difference, she says, between trying to convince people of something that makes no sense to them, and making your case so compelling that people willingly make the decision to change. “We need things to be meaningful in order to make a different decision from what we’re doing right now, and that’s critically important, because if they don’t make any sense to us, then we’re not going to move off of status quo,” Tamsen says. The meaning we ascribe to things and our decision to embrace change is the ‘red thread’ that ties the two together, Tamsen says. In this episode, she talks about: · How people make sense of things. · Examples of the ways most companies try to persuade people to change. · The five questions she asks all her clients who are trying to effectuate change. · The “Dark Side” of persuasion and selling. “This is not in any way about manipulating people to your point of view. It’s about making your reasoning for something as clear as possible, in language that’s going to be as clear as possible to (your audience) so that the meaning that you have transfers as frictionlessly as possible to them.” Tune in for all of these nuggets of wisdom, and more, on today's Grow My Revenue with Tamsen Webster. For full show notes and other resources, please visit: http://www.ianaltman.com/podcast/tamsen-webster/

Is giving a TED Talk or a TEDx Talk on your bucket list? If it is then today is your lucky day! Joining us for this episode of The Speaker Lab is Tamsen Webster. Tamsen is a keynote business speaker and strategist who helps people find the power of their ideas and share those ideas with the world. She also happens to be the Executive Producer of TEDx Cambridge, the oldest TEDx in the country. In her role, she decides who speaks at their events and she oversees all coaching and designs the coaching process for those speakers. On this episode of The Speaker Lab, she shares the differences between TED and TEDx Talks and why giving either one is a great feather in anyone's cap. She tells us how she helps her speakers prepare for their TEDx talks, how you can get your foot in the door with your local TEDx and how to know if your idea is interesting enough to be considered for a TEDx talk. Listen in for that and more on the 118th edition of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:    What is the oldest TEDx in the country? What are the differences between a Ted talk and a TEDx talk? How to get your foot in the door at your local TEDx. Why it's always helpful to know the organizers of any event. What are the two different levels of licensing for TEDx events, and why do they matter? Why do professional speakers have an extra barrier to being accepted as a TEDx speaker? What are the three "I"s of a great TED Talk? What gets in the way of connecting with the audience in Tamsen's experience? And so much more!   EPISODE RESOURCES Tamsen Webster's web site Tamsen Webster on Facebook Tamsen Webster on Twitter 7 Proven Steps to Finding And Booking Paid Speaking Engagements The Speaker Lab Summit The Speaker Lab Facebook group Top Speakers Tips Ready for more speakers? Join our free speaker workshop Got questions? Send them in here Email me! Subscribe on iTunes, and leave us a rating or review

Part "idea whisperer," part message strategist, and part presentation coach, Tamsen Webster helps people and organizations like Verizon, State Street Bank, Ericsson, Johnson & Johnson, and Disney find and communicate the power of their ideas. She is the Executive Producer of TEDxCambridge, one of the oldest and largest locally organized TED talk events in the world. She is also Executive Communications Coach with Oratium, a messaging consultancy. In former lives, she worked in both agencies and at nonprofits heading up brand, marketing, and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She’s also a retired Weight Watchers leader and an accidental marathoner.   What you’ll learn about in this episode: Why speaking is the best tool for convincing someone that your agency is the best agency for them Why you need to make your speeches about your audience and not about you Mistakes that agencies make in pitches all the time How to structure your new business presentations so that you win the business Why you want people to remember the one big idea of your presentation -- not specific tactics How to develop a thought leadership presentation Why niched presentations are a lot more effective than broad ones “Why,” “what now,” and “how” talks: what’s different about these kind of presentations How to structure a talk when you are given a general topic that you have to speak on Why you should stop before the sell when you’re presenting to gain awareness for your business Why creating an event is a great way to get good at speaking How to find other speaking engagements Why you need to grab testimonials from speaking engagements and video of your speeches How to unravel a failed speech to make sure it works in the future Ways to Contact Tamsen Webster: Website: tamsenwebster.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

John Federico (@gadgetboy) talks with Executive Producer of TEDx Cambridge, speaking and presentation strategist, Tamsen Webster (@tamadear). In this discussion, Tamsen provides insights for both speakers and organizers on preparation, scheduling, avoiding common mistakes and of course, the use of presentation and audience interaction technologies - and more.

Want to be a TEDx Speaker? Listen in as Executive Producer of TEDxCambridge, Tamsen Webster, discusses how to get booked as a speaker and much more.   Heroic Public Speaking http://heroicpublicspeaking.com Send in your questions questions@michaelport.com Give us a review and help others find this show better! http://stealtheshow.com/podcast/reviews

Tamsen Webster, Executive Producer of TEDx Cambridge and Senior VP of Oratium, joins the Business of Story podcast to help brands “develop, refine, and deliver” powerful stories. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Identify the right story for the right people at the right time  "Motographics,” or motivation-based marketing Tamsen's essential elements of an overall message: why, what now, and how The three F’s, or reasons people don't like to present: lack of familiarity, lack of feeling, lack of faith The three P’s to combat the three F's: practice, passion, preparation How to use personas: the commander, the counselor, the showman, and the sage How the Proteus Effect plays into storytelling Resources Oratium.com Oratium.com/events Tamsenwebster.com Chekov's gun TEDx Cambridge TEDx Talks TED Talks TEDSummit 2016 “Wired for Story,” by Lisa Cron “Start With Why,” by Simon Sinek MarketingProfs podcast featuring Tamsen, "Why Your Marketing Doesn't Work" Brand Driven Digital podcast, "Beyond the Positioning Statement with Tamsen Webster" Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

This episode is a re-issue of Part Two of our series on preparing for a TED talk. Bob Dragone and Jon Moss welcome Tamsen Webster to our program. Tamsen is Sr VP of Executive Communications at Oratium, and the Executive Producer of TEDx Cambridge, Massachusetts. As producer,  she finalizes the roster and is charged with preparing the speakers before they take the TEDx stage. In this episode Tamsen explains how a TED talk is organized, how speakers are selected and gives great advice on delivering a quality TED talk.

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on Snapchat use that reinforces why this is a social network we’re spending more and more time talking about. Specifically, use among millennials is through the roof. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s one big reason Snapchat is worth $16 billion (Business Insider). We also announced the newest speaker to join the Social Brand Forum line-up for 2015 — TEDx Cambridge producer and Oratium CMO Tamsen Webster. Remember to register now and save for this premier digital marketing experience. Get to know Tamsen by listening to her recent appearance on the On Brand podcast. You can also follow her on Twitter. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to author and digital strategist Ian Greenleigh. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!

Welcome to episode #422 of Six Pixels Of Separation - The Twist Image Podcast. Tom Asacker is responsible for a lot of what you read, hear and see at Six Pixels of Separation. We were introduced via a mutual business acquaintance well over a decade ago, and his presentation on the power of brands made me realize that marketing is much more than what an agency like Twist Image produces. We have to be able to communicate how we see, think and do marketing. Our message about the power of digital marketing has to be communicated beyond the four walls of our agency and client offices. Since then, we have become friends (and since then, I started blogging, podcasting, writing books, speaking and more), and I continue to be an admirer of his work, which includes books like, The Business of Belief, Sandbox Wisdom, A Clear Eye For Branding and many more. Most recently, Tom and I were sharing links via email on the choices, decisions that consumers make in this new environment. Tom believes at the root of every purchase is a depth of psychological mechanics that most marketers dismiss or ignore, and that's not something that technology can automate. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #422 - Host: Mitch Joel. Running time: 50:13. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Tom Asacker. Tom's TEDx Talk, Why TED Talks Don't Change People's Behaviors: Tom Asacker at TEDxCambridge 2014. The Business Of Belief. Sandbox Wisdom. A Clear Eye For Branding. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #422 - Host: Mitch Joel. Tags: a clear eye for branding advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook itunes marketing podcast sandbox wisdom tedx tedx cambridge tedx talk the business of belief tom asacker twitter