Podcast appearances and mentions of howard tager

Talk or type with our new Team Bot: https://realestateteamos.com/botOver the past 20 years, Dustin Oldfather has connected with and been coached by the best in the real estate business, including several of our guests on Real Estate Team OS.As a result, he's experimented with different methods and models - with VAs, ISAs, training cadence, lead distribution, and more.The top-ranked real estate team in Delaware, The Oldfather Group is an 80-agent team driven by responsibility-centered leadership, opportunity meritocracy, and interactive, one-on-one training.Dustin walks us through how they're pairing local staff paid 15% above market with international VAs to improve performance and reduce vulnerability, how they've added meritocracy and agent voice to their model, why they've both insourced and outsourced the ISA function, and exactly how they deliver training day by day.Watch or listen to this conversation with Dustin for insight into:- Responsibility-centered leadership vs reward-centered leadership- Being humbled in the Nuclear Navy- Providing opportunities for a growing team at the dawn of online leads- How to mitigate risk and vulnerability by partnering stateside and international team members together- Testing an agent assistant model for agents doing 6 or 9 transactions per month- What agents need and want in this market in terms of skills, efforts, and opportunities and how it affects their recruiting and retention- Shifting to a meritocracy with three agent levels - Pilot, Captain, and Commander- The pros and cons of insourcing and outsourcing your ISA function (and what works best for them) and the importance of live transfers- Exactly how they do interactive training Monday through Friday, including specific topics covered, one-on-one time, live role plays, and accountability check-ins- The cultural benefit of helping people move on, especially in the face of “demonstrated unreliability”At the end, learn about Good Will Hunting and A Beautiful Mind IRL, John Wentworth, redundant JBL speakers, pushing back on Gary Vaynerchuk, and a specific structure for a healthy day, week, and year.Guests mentioned in this episode:- Howard Tager https://www.realestateteamos.com/episode/howard-tager-ylopo-ai-artificial-intelligence- Jon Cheplak https://www.realestateteamos.com/episode/jon-cheplak-real-estate-teams-traditional-brokerages- Tom Ferry https://www.realestateteamos.com/episode/tom-ferry-differentiation-accountability- Mike Schumm (coming soon!)Dustin Oldfather:- https://www.instagram.com/dustinoldfather/- https://www.instagram.com/oldfathergroup/- https://www.facebook.com/DustinOldfatherPublic/Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/ Talk or type with our new Team Bot: https://realestateteamos.com/bot

On this episode of Real Estate Insiders Unfiltered, James and Keith chat with Howard Tager, a luminary in AI for real estate. As CEO of Ylopo, Howard explores AI's transformative impact on businesses, focusing on AI voice advancements that can reshape real estate customer service. They discuss generative AI's role in enhancing customer service via intelligent call monitoring. Howard also showcases AI phone call demos with real customers, highlighting its potential for accurate lead engagement and quality customer interactions. An AI audit in call monitoring streamlines operations, freeing agents to focus on core tasks. This episode also tackles ethical considerations of integrating AI voice tech, urging professionals to embrace these tools for superior service. As we enter an AI-enhanced era, this episode is a must-listen for those in real estate.   To check out Ylopo click here. You can also find them on LinkedIn - Twitter - YouTube - Instagram - Facebook.    Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - LinkedIn - TikTok. Visit us online at realestateinsidersunfiltered.com. This podcast is produced by Two Brothers Creative 2024.

This FUBCON Session of Real Estate Team OS features Howard Tager, Co-founder and CEO at Ylopo. Among the other companies he's founded (and sold) is TigerLead.Watch or listen for Howard's insights into:- Why it takes a village to create a high-performing team (curating diversity, synergy, and uniqueness to create magic)- The founding of Ylopo, even though he was already on a different, safer path- The story and lesson from one of the four times they nearly lost the entire company (a story of diversification)- What he learned from his TigerLead journey that led to Ylopo Realtors in Residence, ambassadors, coaches, and professors- Why the ugly of AI gets all the attention- What's good about AI for real estate professionals who are thoughtfully solving the “last mile” problem every dayAt the end, Howard shares the “most fun game” he plays (and why - after much reflection - he's decided never to retire).Connect with Howard and Ylopo:- https://www.instagram.com/howard_tager/- https://www.instagram.com/ylopo_official/- https://www.tiktok.com/@ylopo_officialLearn more about Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS:- https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos

AI is one of the most used terms in any industry this year. It's developing fast. If you're a real estate agent you're going to fall into one of two buckets - those that are going to be much more efficient or those that are going to be left behind. At the FUBCON conference, I spoke with Barry Jenkins and Howard Tager. Barry runs a top-producing team in Virginia Beach. He's written an Amazon best-selling book about real estate and he's the resident realtor expert at Ylopo. Howard is the founder and CEO of Ylopo. He started Tiger Leads, which was the first all-in-one tech platform for real estate, and was sold to realtor dot com.

Are you a real estate agent struggling with a lack of predictable income and a shortage of homes to sell in today's market?Howard Tager, founder and CEO of Ylopo, sits down with Eric Forney to share his insights on the importance of relationship building and how Ylopo gives you back control over your brand and data, so that you can compete with the Wall Street portals and win! In this episode, you will learn how to build meaningful relationships with potential clients during challenging market conditions and turn pent-up demand into increased business opportunities.Learn how to specialize and focus your business by increasing measurement, accountability, and visibility. Tager emphasizes the importance of measuring every lead source and team member's performance to improve overall results. Howard shares his experience as an entrepreneur, providing advice on how to find the right partner and position within the company to ensure success.Tune in to the Livian Podcast and gain valuable insights into growing your real estate business through strategic marketing, brand building and compassionate consulting.

We're starting a new series on this podcast for interviewing stellar leaders in the real estate industry. Today we have Howard Tager, Co-founder and CEO at Ylopo LLC. Howard is the co-founder and CEO of Ylopo, a “next generation” digital marketing technology company in the real estate and mortgage lending industries.  Recently named to the Real Estate Almanac's 2021 “Power 200” which ranks the most influential leaders in the residential real estate industry as well as listed by RISMedia as one of 2020's top real estate Futurists, Howard helps lead Ylopo which is now one of the fastest growing tech companies in the real estate industry.

What's new on Clubhouse and FB's Hotline? Clubhouse has adjusted its platform to give influencers the ability to make money. Hotline is Facebook's attempt to copy Clubhouse. Tristan Ahumada and Jeff Pfitzer touch base on the recent changes that are being made on multiple platforms and  share what you need to know about what's coming next.  Episode Highlights: The reason that YouTube has the best content is because out of all the social media platforms, the content creators get paid the best. Other platforms that want to grow and remain relevant, need to take note of what YouTube is doing and pay content creators well. Tristan reviews how Clubhouse's “first monetization feature” gives creators the opportunity to make money. Jeff wants to build a weekly or bi-weekly Drunk on Social Clubhouse room as an open forum to ask questions. Google is about to change how their algorithm works. There are five things to watch out for that will affect your SEO ranking. Check the ranking of your website page speed at developers.google.com. Yahoo is still among the top most visited websites. TikTok was the number #1 most downloaded app in the first quarter of 2021.  Tristan says TikTok's video editor is so good that he goes there specifically to edit videos and just saves them as drafts. The new editing feature on TikTok will allow you to toggle an image or text over an area and you can see what it would look like. Facebook announced that they had 5 million emails hacked in 2019 which is why it is important to change your password frequently.. Facebook recently announced the addition of an up and down arrow to sort comments so that you can prioritize the best comments on a specific post.  Facebook also launched their new Clubhouse-like app, Hotline. They are going to have users join in with their twitter accounts to beta-test it at hotline.co.  Social media companies that pick up steam, like Clubhouse and continue to grow, are going to take off if they open up a creator fund that is really strong. Pinterest also announced their creator fund to support creative talent. Howard Tager, one of the founders of Ylopo, has told Jeff to keep his eye on Pinterest, it will remain relevant.  Drunk on Social, The Symposium, is seeking feedback, join our FB group!  Resources Mentioned: Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram  Drunk on Social | Drunk On Social  Jeff Pfitzer | Instagram | TikTok Tristan Ahumada  | Facebook | YouTube LastPass Password Manager Hotline

What's new on Clubhouse and FB's Hotline? Clubhouse has adjusted its platform to give influencers the ability to make money. Hotline is Facebook’s attempt to copy Clubhouse. Tristan Ahumada and Jeff Pfitzer touch base on the recent changes that are being made on multiple platforms and  share what you need to know about what’s coming next.  Episode Highlights: The reason that YouTube has the best content is because out of all the social media platforms, the content creators get paid the best. Other platforms that want to grow and remain relevant, need to take note of what YouTube is doing and pay content creators well. Tristan reviews how Clubhouse’s “first monetization feature” gives creators the opportunity to make money. Jeff wants to build a weekly or bi-weekly Drunk on Social Clubhouse room as an open forum to ask questions. Google is about to change how their algorithm works. There are five things to watch out for that will affect your SEO ranking. Check the ranking of your website page speed at developers.google.com. Yahoo is still among the top most visited websites. TikTok was the number #1 most downloaded app in the first quarter of 2021.  Tristan says TikTok’s video editor is so good that he goes there specifically to edit videos and just saves them as drafts. The new editing feature on TikTok will allow you to toggle an image or text over an area and you can see what it would look like. Facebook announced that they had 5 million emails hacked in 2019 which is why it is important to change your password frequently.. Facebook recently announced the addition of an up and down arrow to sort comments so that you can prioritize the best comments on a specific post.  Facebook also launched their new Clubhouse-like app, Hotline. They are going to have users join in with their twitter accounts to beta-test it at hotline.co.  Social media companies that pick up steam, like Clubhouse and continue to grow, are going to take off if they open up a creator fund that is really strong. Pinterest also announced their creator fund to support creative talent. Howard Tager, one of the founders of Ylopo, has told Jeff to keep his eye on Pinterest, it will remain relevant.  Drunk on Social, The Symposium, is seeking feedback, join our FB group!  Resources Mentioned:   Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram  Drunk on Social | Drunk On Social    Jeff Pfitzer | Instagram | TikTok Tristan Ahumada  | Facebook | YouTube LastPass Password Manager Hotline

Ylopo CEO Howard Tager joined Laurie Finkelstein Reader on the latest episode of Table Talk Live, and it was a blast! Howard is the co-founder and CEO of Ylopo, a “next generation” digital marketing technology company in the real estate and mortgage lending industries. Named by RISMedia as one of 2020's top real estate Futurists, Howard helps lead Ylopo which is now one of the fastest growing tech companies in the real estate industry! Laurie and Howard discussed a number of topics including the future of real estate, how to build your brand, maximizing your online presence, and much more!

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Howard Tager and Juefeng Ge, the Founders of Ylopo, a real estate marketing platform that is shaking up the traditional system while saving agents boatloads of money! Episode Highlights:  Howard Tager and Juefeng Ge founded Ylopo as a way to shake up the real estate industry by providing agents with digital marketing resources. Big companies, such as Zillow, want to control the process and take commissions out of the pockets of real estate agents. Ylopo is coming up on having over 2,000 teams on their system because people are tired of the big portals. Google and Facebook are the biggest threats to the real estate portals and agents have access to these sites. Juefeng and Howard have combined their experience to become marketing gurus on Facebook and Google. Initially, Howard and Juefeng started Ylopo because they felt the need for change in a market where everyone was doing the same thing. Starting with Facebook, Ylopo focused on social media marketing in the real estate sector before anyone else. Ylopo created so many opportunities for its clients that they became overwhelmed, forcing them to develop Real Estate AI as a personal assistant for agents. Howard and Juefeng are driven to continue developing new technologies that make marketing easier for real estate agents. In a constantly evolving market, Juefeng and Howard are keeping their eyes on platforms that are prime for real estate marketing. Currently, Ylopo serves to generate as many relationships and opportunities as possible for its real estate agent clients. The Google side of Ylopo is evolving in a fashion that is creating a large number of new opportunities. Real Estate AI saves agents time by keeping consistent communication with their clients and prospects. Ylopo integrates with a plethora of CRMs to give the freedom of choice back to real estate teams. When it comes to seller lead generation, utilizing Facebook is cheaper but has an audience of people who are just becoming buyers/sellers. Google advertising is more expensive than Facebook but the quality of leads tends to be much higher. There are more keywords on the buyer’s side, so winning on the seller side comes down to user experience. Ylopo tries to anticipate what keywords both the buyers and the sellers are using, constantly optimizing those words for SEO. Due to the inevitable foreclosures as a result of the pandemic, it’s important to educate homeowners before they wind up on the wrong end of the situation. By taking a narrative and turning it into a series of video ads, Ylopo is able to tell a sequential story that grows its clients’ brands. Juefeng sees Ylopo’s Mission Control platform as a great digital marketing platform for brokerages, thus warranting a large renovation next year. Howard is pumped about Ylopo’s ability to create dynamic video ads on social media because of their value compared to their price. In the next 5 years, Howard sees Ylopo diving into a plethora of different verticals outside of real estate. Today, many industries still are not utilizing video, reusing content that is quickly becoming outdated. Howard and Juefeng are waiting for video platforms to catch up with their digital marketing ad products. 3 Key Points: Ylopo charges around 10% of the fees that big real estate marketing portals charge real estate agents to promote their brands, all while providing cool and new tech resources. Facebook and Google are platforms that have provided a way to bypass the large real estate marketing portals and there are only going to be more platforms full of opportunity in the future. Ylopo uses HomeOp to dive deeper than just the value of a seller’s home in order to create a deeper relationship with the consumer, giving them access to the most sophisticated data available. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Ylopo (website, Facebook) RedX (sponsor) StreetText (sponsor)

With the right amount of people in our database, it’s possible to build a business operation that can take us from active income to passive income. That means no longer chasing commission checks and transactions, but actually building lasting wealth.  What’s the secret? It comes down to building relationships.  Instead of building a database to generate leads, we can build relationships that keep on generating actual business for years to come. That’s the path to becoming a passive-income earner in real estate.  How do we start cultivating database growth for the purpose of passive income? Why does recruiting become more important as we scale our database? In this episode, CEO and co-founder of YLOPO, Howard Tager discusses how our real estate businesses can become the ticket to true wealth.      The goal is building something that earns money beyond your own working hours. -Howard Tager     Three Things You’ll Learn In This Episode  Tech can help us capture interest and channel it into relationshipsWe have the tech and tools at our fingertips to know when people are thinking of buying or selling early in the process. Building systems to track and capture the interest signals is the first step to building a solid database of relationships.  As our database grows, our recruiting has to matchThe true growth bottleneck isn’t leads, it’s our team. As we grow our database and relationships, the challenge becomes recruiting the right talent fast enough and retaining them for long enough to grow a world class business.  Change our mindset and the expectations we set for our databaseDon’t think of a CRM as a database of leads, think of it as a database of relationships. The word “lead” dehumanizes people, and makes us only see them from the perspective of short-term, transactional appeal. A relationship is something you develop with the intention of long-term nurture.   Guest Bio Howard is the Co-founder and CEO of YLOPO. He is an entrepreneur, investor, and executive with a successful track record in real estate technology, digital marketing, and investment. Howard has started, grown, and successfully sold two companies (Ivy West and TigerLead) to large public companies. To hear Howard and other great real estate, tech and marketing leaders speak at YLOPO’s Marketing and Technology Summit, visit marketingandtechnologysummit.com. Learn more about YLOPO here. 

During this episode, Matt talks with co-founder of Tigerleads, founder and CEO of Ylopo, and long-time friend and mentor, Howard Tager, on the steps an agent should take in his/her career in real estate. Howard Tager helped Matt grow Matt Curtis Real Estate from 1 team member to 50+ team members in 7 short years, and continues to mentor MCRE through its next growth phase. Howard explains throughout this episode that there is a lot of information our there today but the people that make a difference are those who put in the work. He goes into detail on the steps solo agents and/or new agents in the industry should consider before growing their business and how every agent should get a grasp on what their professional goals are before taking that next step. If you have any questions or just want to connect with us, email us at: podcast@mattcurtisrealestate.comIf you want to learn more about the podcast or Matt Curtis and his team, check out our website: www.doubleyourrealestatesales.com

Matt Curtis reveals the Matt Curtis Real Estate Team's playbook on how we grew from 50 sales in 2012 to 1,089 sales in 2019 in a 2-episode series. Matt breaks down our growth model to help you put together the pieces to take your real estate business to the next level. In part 1, we will take you through the first 5 years of growing our team and explain in detail the in's and out's of what made us successful.If you have any questions or just want to connect with us, email us at: podcast@mattcurtisrealestate.comFor our FREE download, visit our website: doubleyourrealestatesales.comOur FIRST lead source was through Howard Tager's company called TigerLeads. His newest lead gen company and one we have implemented in 2020 is Ylopo! Check them out: https://www.ylopo.com/

SHOW NOTESAn entrepreneur, investor, and executive, Howard Tager has a successful track record of real estate technology, digital marketing, and investment with a focus on company growth, business development, online marketing, and strategic planning. In 2014, he co-founded a new “next generation” Software as a Service and digital marketing company called Ylopo. As one of the top 5 lead generation companies, it is Ylopo’s mission is to build the world's most intuitive online marketing platform to deliver “Do-it-Yourself” cross-platform digital marketing services to the real estate industry and beyond.In this episode, Brian and Howard discuss how you can change your life through lead generation and top-notch digital marketing. In this episode we talk about... 6:10 - How did Ylopo come to be?16:31 - Changing agents lives, both as the individual agent and team leader.23:42 - Where does Howard see the future of the real estate industry going?29:17 - D.y.V.A39:11 - "Video is the future!"47:21 - What book does Howard suggest reading?

Show Notes   For our tenth episode, we bring you another super mom—California-based realtor Amanda Todd, founder and leader of the Amanda Todd Group, and her incredible story of strength and empowerment that will inspire not only women but people in all walks of life. She had been a stay-at-home mom for almost 10 years after her divorce. Despite this, she was determined to not be a stereotypical single mom and wanted to keep their lives as normal as they possibly could.  She had her real estate license but never sold a single house. But by starting a neighborhood newsletter and organizing community events, she established herself as a valuable neighborhood specialist where she got her first client. After her first year in 2014, she completed 23 transactions! Five years later and her team has scaled in Utah and California, and she’s now on a national stage as a motivational speaker dubbed as the “Million Dollar Mom.” Amanda emphasized the importance of surrounding yourself with people who are smarter and better than you, and then actually implementing the pieces of advice they give. She’s a huge believer in waking up early, being time-efficient, and learning when to say “No.” Amazingly, she even competes in Ironman triathlons and loves the dedication and commitment they require. Despite a tough roller coaster ride that includes an ugly divorce, legal battles, ongoing health issues, and multiple surgeries, Amanda is on her way to finding joy in every opportunity and trying to find her inner peace in this stressful and fast-paced industry.   Mentions   Amanda Todd Group - http://amandatoddgroup.com/ Ylopo - https://www.ylopo.com/ Lab Coat Agents - https://www.facebook.com/groups/labcoatagents/ Darren Hardy - https://darrenhardy.com/ IRONMAN Triathlon - https://www.ironman.com/#axzz64y4vUEEa Brene Brown - https://brenebrown.com/  Amy Youngren - https://northgroup.com/about/Amy-Youngren Juefeng Ge - https://www.linkedin.com/in/juefengge/ Howard Tager - https://www.linkedin.com/in/howardtager/  Michael Hellickson - https://clubwealth.com/michael-hellickson/  Seth Price - http://www.sethprice.net/ Kate Spade - https://www.katespade.com/ Tesla - https://www.tesla.com/   Tech Partners;    Ylopo - https://www.ylopo.com/ (Lead Gen, Lead Nurture, Lead Follow Up)   Show Sponsors;    Ylopo -  The Future of Real Estate  Tech - https://www.ylopo.com Lab Coat Agents - The  #1 Facebook Real Estate Group to learn how to grow your real estate business -  https://www.facebook.com/groups/labcoatagents/

It's the 8th episode of CEO Secrets. Today, our guest is another expert with technology. CEO & Co-founder of Ylopo, Howard Tager. Howard Tager has been in the real estate industry for over 10 years. He started and grew two companies, Ivy West and TigerLead, and later on sold them to bigger companies. Ylopo is the 3rd company he is currently growing, which is engaged in bringing automation services and lead generation through technology. Let's hear from Howard his story of building his companies and learn his secrets to success. Top Takeaways: 1. Acknowledge your weakness (8:07) 2. Howard's advice to young entrepreneurs (15:41) 3. Find people who need you and find the people you need (19:48) 4. Leads come in different flavors (48:42) 5. Know your numbers and measure it (26:51) 6. An important role of CEO - A Blocker and Unblocker (46:05) 7. One key to a successful CEO (1:05:41) Episode Transcript: https://docs.google.com/document/d/1mL_jaMFltMSJiu5smsJkPOhYXeEOuohQZeMDflEGKw4/edit?usp=sharing

Some classic Brittiny Quotes ...   “I have a big dick and I’m not afraid to say things” “I don’t back down if I believe something is right.” “Get your ass up and go to work.”   Show notes ... In this fifth episode of Rags to Riches podcast, Baton Rouge real estate agent Brittiny Howard shares with us her brazen but captivating story. Growing up, she had a good support network, with her dad working in a roofing and brick masonry business. Her first stint at real estate was when she helped her mom sell their home at 12 years old to her best friend's family.  Even though she had her first child at the age of 20 and raised him as a single mother, she refused to let it stop her from graduating at the University of Vanderbilt on time.   However, difficult times came when she was barely making enough money and even had to count nickels in order to buy their food. Despite all of this, her little boy was her biggest motivation to push and try harder.   This iron-willed and decisive mother was able to close 52 deals in her first year as a real estate agent. But by the end of 2017, merely four days after she got fired by her brokerage, her home and neighborhood got flooded. The government didn’t help them and her insurance failed to reimburse everything she spent, wiping out all of her savings. Devastated as she was, her family and personality remain as her driving force to “get her ass up” and go to work—with no more excuses.   Brittiny simply believed that losing and failing is not an option.   Tune in as she mentions the amazing people who’ve become part of her real estate journey, how she started focusing on building relationships with her potential clients, and her special way of giving back to the less fortunate in her community.   Mentions:   Zillow - https://www.zillow.com/ Commissions Inc (CINC) - https://www.cincpro.com/ Google (PPC) - favorite set-up Lab Coat Agents - https://www.labcoatagents.com/ YouTube - https://www.youtube.com  Gusty Gulas - https://www.linkedin.com/in/gustygulas  Tristan Ahumada - https://www.linkedin.com/in/tristanahumada Michael Hellickson, Club Wealth - https://clubwealth.com/michael-hellickson/   Kevin Markarian - https://www.searchsanfranciscocahomes.com/team/kevin-markarian-licensed-real-estate-agent Sam* Cheri Benjamin - https://www.linkedin.com/in/cheri-benjamin-945bb8115  Mike Bjorkman - https://teambjorkman.com/team/mike-bjorkman-licensed-real-estate-agent Amanda Todd - http://amandatoddgroup.com/  Howard Tager - https://www.ylopo.com/howard-tager-ylopo-ceo Vanderbilt University - https://www.vanderbilt.edu/   Show Sponsors;    Ylopo -  The Future of Real Estate  Tech - https://www.ylopo.com Lab Coat Agents - The  #1 Facebook Real Estate Group to learn how to grow your real estate business -  https://www.facebook.com/groups/labcoatagents/

Long had to grow up really fast after his father was ripped away from him, his mother and 2 younger brothers in the middle of the night by the communist Vietnamese and thrown into political jail.   Long was only 8 years old and instantly had to become the man of the house. He eventually managed to escape via boat at the age of 12 and after floating at sea for days ended up in a Malaysian refugee camp before getting sponsored and making it to America where he resides and thrives today, this is the incredible story of everything in between.   Long also gives us a glimpse of how he landed into the real estate industry and started his career. What steps he took in order to land where his business is right now. And how he plans to grow it in the future. He also gives out his outlook in having a mentor, his belief system, and what he thinks of mistakes and taking chances in growing personally and professionally.  If you are looking for a story that will inspire you and help you believe in a positive mindset, this is the episode for you.   Join me and Long as we talk about surviving, staying positive, and building a business to inspire others to grow and thrive- not just survive.   Mentions:  Long’s Father - https://en.wikipedia.org/wiki/%C4%90o%C3%A0n_Vi%E1%BA%BFt_Ho%E1%BA%A1t  Realty Group - Long’s Real Estate Business - https://realtygroupmn.com/ Mike Bernier - https://realtygroupmn.com/coon-rapids-team/michael-bernier-licensed-real-estate-agent Club Wealth  - https://clubwealth.com/ Michael Hellickson  - https://clubwealth.com/michael-hellickson/ Sam Khorramian -  https://bigblockrealty.com/sam/ Howard Tager - https://www.ylopo.com/about-us  University of Minnesota -  https://twin-cities.umn.edu/   Tech Partners:   Ylopo - https://www.ylopo.com/ (Lead Gen, Lead Nurture, Lead Follow Up) Call Action - https://callaction.co/   Show Sponsors:   Ylopo -  The Future of Real Estate  Tech - https://www.ylopo.com Lab Coat Agents - The  #1 Facebook Real Estate Group to learn how to grow your real estate business -  https://www.facebook.com/groups/labcoatagents/  

The Real Talk Show: Episode 90. David Adam Kurz sits with Howard Tager, CEO of YLOPO and serial real estate tech company startup entrepreneur. Howard discusses tech and it's approach toward real estate and how its changing the way we do business. Don't miss Howard at the Real Talk Conference October 10th and 11th in Miami Florida! www.RealTalkCon.com

Next Level Podcast Kevin Kauffman & Howard Tager REAL ESTATE TECH Kevin: Let's go back 10 years or so, tell me about Tiger Leads .. how did you start that and what was your journey? Howard: I've always been a serial entrepreneur. With my partner, we created Ivy West; we wrote a program to increase scores on the SATs which was later purchased by Sylvan Learning Systems. Back in the early days of digital marketing I learned that real estate agents needed something new, different, and transformative whereby we developed Tiger Lead Solutions. This software was in the forefront of Digital Marketing for the real estate space. We created hyper local, home search websites, utilizing google paper click marketing – and in 2007 no one knew what we were talking about. At first, we had a few challenges. I literally had to teach agents the difference between organic searches, paper click funnels, and the benefits of direct response digital marketing vs billboards, newspapers ads, etc.  We had to develop best practices for long time nurture and conversion of leads by changing the status quo of an ‘all in one' software' to a ‘one to all' model. We've built everything but a CRM; we integrate whatever platform our clients are using into their system. No need to change your CRM. All in one systems hold you prisoner to it, Ylopo gives our clients ultimate independence by utilizing plug & play and integrating our clients systems. ONE TO ALL SYSTEM Kevin: (Discusses how ‘all in one' systems hold hostage so agents are afraid to move to another brokerage) Kevin: What was the strategic business decision to be a ‘one to all' system rather than an ‘all to one'? Howard: We kind of stumbled our way to find the right strategy to differentiate ourselves in a purposeful way through social media and with dynamic remarketing. Did we want to be in the CRM business when there are so many out there. So, we had a singular focus on integrating our client's systems for lead gen and lead nurture. Resurrecting their old dormant databases and bringing them back to life and functionality. Kevin: What resonates with me is your company can be nimble with my systems and my business. Howard: Agents must think like a business owner, not an agent. Each system does what it really does well but they don't do everything. Ylopo integrates all of an agent's systems seamlessly: CRM, lead gen, lead nurture so all of the resources are marshalled and working together. Kevin: All businesses must have the best systems and run seamlessly. Howard: Everyone has different needs. Agents must aspire to grow their team. All of the brokerages are in a mad dash to get the all in one system. Kevin: Agents want solutions to fit their unique competitive advantage. One size fits all only benefits the entity that controls it. Howard: Yes, you have to control your own data. Changes in the Real Estate Industry Kevin: How have things changed in the last 10 years with digital marketing and consumers? Howard: It's a mix of things that are the same and things that are different concerning consumer behavior. When it's time to buy or sell consumers want the same thing – to see homes and they want a great place to search for homes. What is different is how we get in front of the consumer and stay in front of them. 10 years ago, the consumer was not checking Facebook 12.2 times a day. Now, it's more effective to send alerts through social media rather than email. AI is changing everything. We must leverage the heck out of AI. We can tap our agents on the shoulder with a text letting them know what their clients are doing because we are watching their database all the time. We can send a pinpoint message to the agent so they can send a message to their clients about a home or price reduction. We are getting 30 to 40 % response rates doing this. Tech is on an exponential curve of development. You must embrace it through companies who can automate your systems and leverage that to compete with the big companies without spending 100 million dollars. Kevin: Great answer. What have you seen that is happening with the great Real Estate teams? Howard: 1. Never put all of your eggs in one basket. Do an inventory list of your dependencies such as Zillow or Realtor.com. Their models are changing constantly and you need to have a redundancy system. We are seeing big successful teams whose business is going to dust because they have not developed a redundancy system. Example – if this system fails, you have another to fall back on. The Team Leaders of big teams that have done this are thriving. Diversify your redundancy system. 2. You have to embrace the iBuying thing and use it to your advantage. There will be a correction to the market and corrections correct an irrational market. What will happen is the iBuying thing will flush out and leave a few of the companies standing. Become an expert in iBuying and get it out in front of your clients. Going back to nurturing the client relationship; the personal touch. MENTORSHIP Kevin: Where do you look for knowledge or mentorship to push yourself forward? Howard: In general, I prefer Biographies. We can learn a lot from the most successful people, from their mistakes and zigs and zags. I also refer back to a small, easy read book called ‘Clarity' by Bob Bohlen – real simple stuff about Lead Gen, Time Blocking, etc. I read everything in detail such as Zillow's most recent quarterly earnings. Don't take everything for granted. Follow the money. Turn your brain on, think more on your own. Kevin: I personally enjoy opposite viewpoints in order to make adjustments to my own point of view. Howard: Yes, have people around you that you can listen to and argue with. We are an industry of talkers and it's hard to listen. We can be very opinionated in a constructive way. Put egos aside to allow so much more. We need each other to be great, to develop our skill sets. Surround yourself with people who are infinitely smarter than you for unparalleled success. Request a demo of Ylopo: https://www.ylopo.com/ Howard's book recommendation: Clarity by Bob Bohlen   Howard Tager is Co-Founder and CEO of Ylopo - a new “next generation” performance marketing & big data technology company. Ylopo's initial mission is to build the world's most intuitive real estate search engine and to leverage that search platform to deliver digital marketing services to its lender and real estate clients. Ylopo is a next-generation Complete Digital Marketing Solution designed to help find more clients & build your brand.  

The more things change, the more they remain the same. Yes, technology is changing the way we do business in real estate. And a lot of us abandoned the practice of nurturing our database in favor of portal leads that offered instant gratification. But as platforms like Realtor.com and Zillow demand more and more of […] The post Nurturing Leads Through Artificial Intelligence & Where the Future of Lead Gen is Headed with Mike Bjorkman, Mike Bernier, Howard Tager, Jeufeng Ge & Gary Ashton appeared first on Real Estate Marketing Dude.

The more things change, the more they remain the same. Yes, technology is changing the way we do business in real estate. And a lot of us abandoned the practice of nurturing our database in favor of portal leads that offered instant gratification. But as platforms like Realtor.com and Zillow demand more and more of […] The post Nurturing Leads Through Artificial Intelligence & Where the Future of Lead Gen is Headed with Mike Bjorkman, Mike Bernier, Howard Tager, Jeufeng Ge & Gary Ashton appeared first on Real Estate Marketing Dude.

The more things change, the more they remain the same. Yes, technology is changing the way we do business in real estate. And a lot of us abandoned the practice of nurturing our database in favor of p

The more things change, the more they remain the same. Yes, technology is changing the way we do business in real estate. And a lot of us abandoned the practice of nurturing our database in favor of portal leads that offered instant gratification. But as platforms like Realtor.com and Zillow demand more and more of [...]

The real estate community spends a lot of time talking about the brokerages that are becoming tech companies. Meanwhile, many tech companies are gradually turning into brokerages, dipping into agent commissions and adding title, mortgage and escrow services to their offerings. How will this trend impact realtors? What can we do to compete with the iBuyer model? Is there a way to steer consumers away from the portals and bring them into our ecosystems? Howard Tager is the Cofounder and CEO of Ylopo, a next-generation digital marketing solution for real estate professionals. The platform is designed to help agents and loan officers build a brand and find more clients. Prior to Ylopo, Howard served as the Founder and CEO of TigerLead Solutions, a real estate tech company built to attract, cultivate and close home buyer and seller leads, until its acquisition in 2012. Today, Howard joins Tristan and Jeff to discuss how tech companies are becoming brokerages, taking commission splits and adding affiliated services to their offerings in order to grow. He explains why it’s dangerous for agents to rely solely on portal leads and why it’s crucial to build your own database and then keep those consumers in YOUR ecosystem. Listen in for Howard’s advice on competing with iBuyers and learn how to develop a strong digital marketing plan and differentiate yourself with a unique selling proposition. Key Takeaways Howard’s background as an entrepreneur building transformative businesses How integration differentiates Ylopo from other real estate tech solutions How brokerages are becoming tech companies to keep and recruit agents Why tech companies are taking commission splits + offering affiliate services The value in building a database and keeping consumers in your ecosystem The danger in building your business solely on portal leads Why real estate agents are more like legal professionals than salespeople How realtors can serve consumers with a strong digital marketing plan Why it’s crucial for agents to differentiate themselves with a USP How agents can compete against iBuyers with hyperlocal marketing How realtors can leverage the instant buyer tactic to generate seller leads Howard’s advice around focusing your efforts at the top of the funnel The potential for banks and big brands to become real estate brokerages Howard’s prediction that marketing will heat up among recognized brands Howard’s insight on what Gary Keller is doing right and what he’s missing Connect with Howard Tager Ylopo Connect with Lab Coat Agents Lab Coat Agents Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group Resources 2018 NAR Home Buyer and Seller Generational Trends Report Howard’s Video on Real Estate Lead Generation & Nurture

Like every great fight movie reminds us, failure only happens when you stop getting up. And while entrepreneurship may look easy on social media, every entrepreneur faces adversity. For Josh Forti, his big hiccup came at the end of 2016 when he and his business partner put on a disastrous webinar. 999 of their followers logged in, yet they sold just ONE program—and received an onslaught of angry emails. How did Josh bounce back from this knockout punch? How did he earn back the trust of his followers and live to fight another day? Josh is a personal branding expert and founder of Josh Forti Consulting. With experience growing an Instagram following of several million and a Facebook group of 35K members, Josh helps entrepreneurs grow an audience and market through social media. Today, he joins me to explain how he got into the social media game and why you shouldn't wait until you have thousands of followers to monetize. Josh also shares advice on leveraging content creation to boost sales and designing systems with the end in mind. We get real about overcoming adversity as an entrepreneur, and Josh describes how he came back from that devastating webinar. Listen in for insight around owning up to your mistakes and doing what it takes to win your clients back! Topics Covered Why I'm not a fan of the phrase ‘fail forward' How Josh got into the social media game Josh's insight on when to monetize on social Leveraging content creation to boost sales How to design a system with the end in mind Josh's disastrous webinar at the end of 2016 How Josh earned back his follower's trust Why failure only happens when you give up Overcoming adversity as an entrepreneur Connect with David David Kurz 360: https://davidkurz360.com/ David on LinkedIn: https://www.linkedin.com/in/kurzdavid/ David on Facebook: https://www.facebook.com/davidakurz David on Twitter: https://twitter.com/DavidAdamKurz David on YouTube: https://www.youtube.com/channel/UCecJUBu316jIlXuTueXcd_w David on Instagram: https://www.instagram.com/davidadamkurz/?hl=en Books by David: https://www.amazon.com/s/ref=dp_byline_sr_book_1?ie=UTF8&text=David+Adam+Kurz&search-alias=books&field-author=David+Adam+Kurz&sort=relevancerank Resources Josh Forti Consulting: https://www.joshforti.com/optin-17502362 Josh on Facebook: https://www.facebook.com/joshforti/ Josh on Twitter: https://twitter.com/joshforti?lang=en Josh on Instagram: https://www.instagram.com/joshforti/?hl=en Real Talk Conference 2019: https://www.realtalkcon.com/ Russell Brunson: http://www.russellbrunson.com/hi Think Different Theory Podcast: https://thinkdifferenttheory.com/listen/ Gary Vaynerchuk: https://www.garyvaynerchuk.com/ Howard Tager on LinkedIn: https://www.linkedin.com/in/howardtager/

Tager, currently the CEO/Founder of Ylopo, considers himself a serial entrepreneur/ business-owner and real estate investor. He got his start two years out of college when knew he wanted to be his own boss and valued autonomy and creativity. He was already on his way to success in financial and strategy consulting, but found an […]

In a perfect world, every lead you generate would be ready to buy today. But the truth is, most consumers start looking at homes online six to nine months before they re ready to pull the trigger. So, how do you stay in front of those potential clients and nurture a relationship so that they come to […] The post Playing the Facebook Retargeting Game with Ylopo with Howard Tager appeared first on Real Estate Marketing Dude.

In a perfect world, every lead you generate would be ready to buy today. But the truth is, most consumers start looking at homes online six to nine months before they re ready to pull the trigger. So, how do you stay in front of those potential clients and nurture a relationship so that they come to [...]

In a perfect world, every lead you generate would be ready to buy today. But the truth is, most consumers start looking at homes online six to nine months before they re ready to pull the trigger. So, how do you stay in front of those potential clients and nurture a relationship so that they come to […] The post Playing the Facebook Retargeting Game with Ylopo with Howard Tager appeared first on Real Estate Marketing Dude.

In today's episode of (RE)source, Jay and Gabe spend time picking the brains of the masterminds behind digital marketing firm Ylopo, Howard Tager and Juefeng Ge. After founding TigerLead, Howard and Ge set out to revolutionize the way agents cultivate their leads, moving the focus away from lead generation and towards what they call "lead nurturing". Using a one-of-a-kind system powered by complex algorithms, Ylopo was created to not only supply leads, but deliver compelling, relevant content that keeps homebuyers engaged. Best of all, when they indicate that they're ready to get serious, Ylopo sends a notification directly to your inbox. Howard and Ge explain how this model came to be, and what challenges they faced along the way. If you want to know what the cutting edge of real estate marketing looks like, you don't want to miss this episode!