Not-So Kind Regards

Send us a textSuccess isn't about grinding 24/7, it's about having a clear vision and trusting it through the highs and lows. In today's episode, Caroline Moss and Maddy Birdcage sit down with Katie Tingle, founder of Sabbia Co., a skincare brand where plant-based medicine meets cosmetic science. We discussed what sustains a long-term business: alignment, resilience, and staying true to your purpose.Katie, a Full Library™ student, gets real about the moment she almost walked away from it all, the mindset shift that brought her back, and how she rebuilt a business that now feels more fulfilling, aligned, and profitable than ever. If you've ever felt like giving up, this episode is for you.Episode HighlightsWhy vision beats hustle when it comes to lasting successThe moment Katie almost shut down Sabbia Co. and what changed her mindHow brand psychology and audience schemas helped her rebuild with clarityThe danger of chasing short-term revenue without a long-term missionThe 1% rule and why tiny, intentional interactions create customer loyaltyThe power of organic content and top-of-funnel marketing for sustainable growthHow trusting the right people in your team can help you step backTake the Next Step:Express Mode™ early bird pricing is live! Learn how to utilise AI to scale your marketing with lightning speed. Save more than $1,000 here:  Enrolment for International students: https://birdcageschool.com/express-mode-course/  Enrolment for Australian students: https://birdcageschool.com.au/express-mode-course/  Connect with us:   Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     Birdcage Instagram: https://www.instagram.com/birdcage_school/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      Birdcage LinkedIn: https://www.linkedin.com/company/7600856       Caroline Moss Instagram: https://www.instagram.com/caro__moss/       Caroline Moss TikTok: https://www.tiktok.com/@caro_moss        Connect with Katie + Shop Sabbia Co.: Shop Sabbia Co.: https://sabbiaco.com/ Follow on Instagram: https://www.instagram.com/sabbiaco/ Follow on TikTok: https://www.tiktok.com/@sabbiaco To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn today's episode, Maddy Birdcage gets raw and real, sharing personal stories and game-changing mindset shifts to help you stop walking through life with a victim mentality. From overcoming health challenges to building a sustainable business, this episode is packed with honest advice, practical tips, and inspiring reminders that life is happening for you, not to you.Episode Highlights:Why focusing on mindset is the first step to achieving your goals.The truth about overnight success and why you don't want it.How to stop chasing virality and build an authentic, lasting brand.What it means to shift from a victim mentality to an empowered growth mindset.Practical strategies to take control of your health, business, and social media.Take the Next Step:Express Mode™ early bird pricing is live! Learn how to utilise AI to scale your marketing with lightning speed. Save more than $1,000 here:  Enrolment for International students: https://birdcageschool.com/express-mode-course/  Enrolment for Australian students: https://birdcageschool.com.au/express-mode-course/  Connect with us:   Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     Birdcage Instagram: https://www.instagram.com/birdcage_school/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      Birdcage LinkedIn: https://www.linkedin.com/company/7600856       Caroline Moss Instagram: https://www.instagram.com/caro__moss/       Caroline Moss TikTok: https://www.tiktok.com/@caro_moss       To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn today's episode, Caroline and Maddy dive headfirst into the hotly debated topic of AI in marketing. With Express Mode™ launching soon, they explore the power and pitfalls of using tools like ChatGPT. From critics claiming AI is "cheating" to showcasing how AI can turbocharge creativity, Caroline and Maddy break down the right and wrong ways to incorporate AI into your strategy. Whether you're sceptical or a full-fledged fan of AI, this episode is packed with insights on leveraging its power ethically and effectively.Episode Highlights:Addressing the Skeptics: Why AI isn't "cheating" but a powerful tool for marketers.The Right Way to Use AI: How ChatGPT can amplify clarity, speed, and creative output.Ethics in AI Usage: Examples of responsible and irresponsible applications.Express Mode Explained: Bridging personal development and cutting-edge AI tools to create strategies faster than ever.Practical AI Tips: Using ChatGPT for everything from copy refinement to audience profiling.Real Talk on Change: How embracing AI is essential for staying ahead in today's marketing world.Take the Next Step:Ready to turbocharge your marketing efforts with AI? Check out Express Mode and other resources from Birdcage Marketing:Express Mode™: Launching January 29th! Learn how to use AI tools like ChatGPT to create impactful marketing strategies quickly and authentically. Join the waitlist and save over $1,000!Join waitlist here: Express Mode Course - Birdcage School™ Connect with us:   Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     Birdcage Instagram: https://www.instagram.com/birdcage_school/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      Birdcage LinkedIn: https://www.linkedin.com/company/7600856       Caroline Moss Instagram: https://www.instagram.com/caro__moss/       Caroline Moss TikTok: https://www.tiktok.com/@caro_moss       To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn today's episode, Maddy sits down with Clare Wood, money mentor, accountant, and mindset coach, to unpack how business owners can confidently invest in their growth while prioritising profit over ego-driven decisions. Drawing from Maddy's own journey—from chasing revenue milestones to building a stable, profitable business—Clare offers actionable insights on money mindset, risk-taking, and how to know if you're ready to make that next big leap. If you've ever wondered how to balance bold investments with financial stability, this episode is packed with the guidance you need. Episode Highlights: Revenue vs. Profit: Focusing on profit over revenue milestones. Investing Before You're Ready: Knowing when to take the leap. Risk Appetite and Alignment: Balancing risk with investment confidence. Mindset Matters: Detaching from outcomes for better results. Practical Money Practices: Regular money meetings for financial clarity. Take the Next Step: Ready to supercharge your 2025? Whether you're looking for mindset support, impactful marketing strategies, or tools to accelerate your success, Birdcage Marketing has you covered: Express Mode ™: Learn how to utilise AI to scale your marketing with lightning speed. Join the waitlist and save more than $1,000 here:  Join the waitlist for International students: https://birdcageschool.com/express-mode-course/  Join the waitlist for Australia: https://birdcageschool.com.au/express-mode-course/  Coaching Unlimited™: Get one-on-one support to transform your business:  International: https://birdcageschool.com/coaching-unlimited/ Australia: https://birdcageschool.com.au/coaching-unlimited/ Connect with Clare Wood:  Work with Clare: https://clarewood.com/  Clare's Instagram: https://www.instagram.com/clare_wood_coach/  Clare's Facebook: https://www.facebook.com/clarewoodcoach/   Connect with us:   Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     Birdcage Instagram: https://www.instagram.com/birdcage_school/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      Birdcage LinkedIn: https://www.linkedin.com/company/7600856       Caroline Moss Instagram: https://www.instagram.com/caro__moss/       Caroline Moss TikTok: https://www.tiktok.com/@caro_moss       To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textWelcome to the first episode of 2025! In today's episode, we're starting the year with bold decisions and intentional shifts. Join us as we reflect on habits and mindsets we're leaving behind, and explore the impactful changes we're making to align our lives and businesses with growth, authenticity, and joy.  Episode Highlights: The mindset shift that can break the cycle of unrealistic expectations. Why prioritizing play might just be your secret weapon for success. A candid discussion about what truly drives results (hint: it's not busy work). How to step away from "doing it all" and embrace smarter support systems. The role of AI and tools in working smarter, not harder. Take the Next Step: Ready to supercharge your 2025? Whether you're looking for mindset support, impactful marketing strategies, or tools to accelerate your success, Birdcage Marketing has you covered: Express Mode ™: Learn how to utilise AI to scale your marketing with lightning speed. Join the waitlist and save more than $1,000 here:  Join the waitlist for International students: https://birdcageschool.com/express-mode-course/  Join the waitlist for Australia: https://birdcageschool.com.au/express-mode-course/  Coaching Unlimited™: Get one-on-one support to transform your business:  International: https://birdcageschool.com/coaching-unlimited/ Australia: https://birdcageschool.com.au/coaching-unlimited/  Connect with us:   Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     Birdcage Instagram: https://www.instagram.com/birdcage_school/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      Birdcage LinkedIn: https://www.linkedin.com/company/7600856       Caroline Moss Instagram: https://www.instagram.com/caro__moss/       Caroline Moss TikTok: https://www.tiktok.com/@caro_moss        To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textAs 2024 wraps up, join us as we share unfiltered advice on setting meaningful goals, shifting your mindset, and aligning actions with your values for an unstoppable 2025. Reflecting on personal milestones and breaking down the psychology of success, this episode is packed with actionable steps to help you grow. Episode Highlights: Why goal setting feels scary—and how to overcome it Identifying and breaking free from inherited goals The mindset behind sustainable success How to reframe limiting beliefs into empowering actions Practical tips for setting goals that align with your values Take the Next Step: Unlock the clarity and strategies you need to scale your business with Birdcage School's Coaching Unlimited™ program. With unlimited one-on-one sessions over six months, we'll help you turn your vision into reality. Explore the details and see how Coaching Unlimited™ can transform your business at: International: https://birdcageschool.com/coaching-unlimited/ Australia: https://birdcageschool.com.au/coaching-unlimited/ Connect with us:  Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/    Birdcage Instagram: https://www.instagram.com/birdcage_school/    Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage    Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/    Birdcage LinkedIn: https://www.linkedin.com/company/7600856     Caroline Moss Instagram: https://www.instagram.com/caro__moss/     Caroline Moss TikTok: https://www.tiktok.com/@caro_moss To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textToday, we're joined by Kelsey McCormick, founder of Coming Up Roses, to explore how “squiggly” creative entrepreneurs can turn their unique energy into successful launches. Drawing from her experience marketing for iconic brands like Coachella and Katy Perry, Kelsey shares her signature Warm-up Method—a three-step process to transform ideas into income. From identifying your audience's readiness to buy to building trust and converting sales, this conversation is packed with practical insights for creative service providers and entrepreneurs looking to launch with confidence. Episode Highlights: What it means to be squiggly Identifying your audience's heat level Turning creativity into launch success Building trust that drives sales Asking for the sale with confidence Next Steps:  Experience a new era of business coaching with Birdcage School's Coaching Unlimited™ program. Unlock unlimited one-on-one coaching sessions over six months, designed to give you the clarity, confidence, and strategies to scale your brand and achieve your biggest goals. Explore the details and see how Coaching Unlimited™ can transform your business at: International: https://birdcageschool.com/coaching-unlimited/ Australia: https://birdcageschool.com.au/coaching-unlimited/ Connect with Kelsey: Coming Up Roses Website: https://cominguproses.co/ Kelsey's Instagram: https://www.instagram.com/cominguproses.co/ Connect with us:  Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/    Birdcage Instagram: https://www.instagram.com/birdcage_school/    Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage    Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/    Birdcage LinkedIn: https://www.linkedin.com/company/7600856     Caroline Moss Instagram: https://www.instagram.com/caro__moss/     Caroline Moss TikTok: https://www.tiktok.com/@caro_moss     To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textToday's episode is a little different but one worth tuning into. In this keynote delivered at Melbourne Crown Casino, Maddy Birdcage takes you behind the scenes to show how breaking the rules can revolutionise your business and marketing strategy. From mindset shifts to leveraging marketing psychology, this episode is packed with practical insights to help you show up authentically, find your ideal audience, and build a business you love. Whether you're just starting out or scaling up, this keynote is your blueprint for success. Episode Highlights: Mindset Over Marketing: Why limiting beliefs might be sabotaging your results. Breaking Rules for Success: The power of ditching traditional marketing norms. The Birdcage Certified Method: A funnel framework that transforms followers into superfans. Building Your Authentic Brand: How to attract the right clients by being unapologetically you. Marketing Psychology in Action: Using human behavior to connect and convert. Love or Hate – Indifference is the Real Enemy: Why your audience's strong reactions (positive or negative) are crucial for success, and how to foster meaningful engagement. Next Steps:  Experience a new era of business coaching with Birdcage School's Coaching Unlimited™ program. Unlock unlimited one-on-one coaching sessions over six months, designed to give you the clarity, confidence, and strategies to scale your brand and achieve your biggest goals. Explore the details and see how Coaching Unlimited™ can transform your business at: International: https://birdcageschool.com/coaching-unlimited/ Australia: https://birdcageschool.com.au/coaching-unlimited/  Connect with us:  Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/    Birdcage Instagram: https://www.instagram.com/birdcage_school/    Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage    Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/    Birdcage LinkedIn: https://www.linkedin.com/company/7600856     Caroline Moss Instagram: https://www.instagram.com/caro__moss/     Caroline Moss TikTok: https://www.tiktok.com/@caro_moss     To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textToday we're diving into the world of mainstream mindset advice to separate the fluff from the facts. From toxic positivity to manifestation myths, we explore how nuanced and personal the journey to a strong mindset is. Whether you're just starting to rewire your thought patterns or a seasoned entrepreneur navigating the complexities of goal-setting, this episode is packed with real talk and actionable insights. Episode Highlights Toxic Positivity Harms: Suppressing emotions leads to hidden stress and burnout. Manifestation Needs Action: Belief alone isn't enough—take intentional steps. Flexible Routines Win: Build a schedule that works for your life. Money Mindset Matters: Align spending with goals, not impulsive decisions. Authenticity First: Success starts with living your true life strategy.  Next Steps: Make 2025 your breakthrough year with Birdcage School's Full Library™—save $1,000 AUD (pay-in-full) in our Black Friday Special! Offer ends 02 December—tools, strategies, and live support are just around the corner. Use Code: BLACKFRIDAY24 Australia site: https://birdcageschool.com.au/  International site: https://birdcageschool.com/  Connect with us: Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/   Birdcage Instagram: https://www.instagram.com/birdcage_school/   Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/   Birdcage LinkedIn: https://www.linkedin.com/company/7600856    Caroline Moss Instagram: https://www.instagram.com/caro__moss/    Caroline Moss TikTok: https://www.tiktok.com/@caro_moss     To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode, Maddy and Caroline dive into the often unspoken challenges of building a business when the people closest to you don't fully support your dreams. Whether it's a partner, family member, or friend who doesn't understand your vision, this episode is packed with actionable strategies and real talk to help you navigate these tough dynamics. Highlights & Takeaways: Understand the psychology behind why loved ones might hesitate to support your entrepreneurial journey. Open honest conversations with your partner to address concerns and gain alignment on your goals. Build a supportive community of like-minded entrepreneurs who understand your challenges. Drop perfectionism and focus on sustainable progress, especially if you're balancing parenthood and business. Validate yourself first, and approach your business with confidence and clarity. Next Steps: Ready to join a community of driven entrepreneurs and marketers who "get it"? Check out Birdcage School's Full Library™ for tools, strategies, and live support to help you grow your business with confidence. Birdcage School Full Library: The Full Library (birdcageschool.com.au) Connect with us: Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/   Birdcage Instagram: https://www.instagram.com/birdcage_school/   Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/   Birdcage LinkedIn: https://www.linkedin.com/company/7600856    Caroline Moss Instagram: https://www.instagram.com/caro__moss/    Caroline Moss TikTok: https://www.tiktok.com/@caro_moss     To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textThis episode dives into the raw journey of building a multi-million-dollar brand from scratch, balancing ambition with authenticity, and learning the power of serving your audience with real value. Caroline interviews Kaitlyn Elford, owner and founder of Lost Artistry Lash. Kaitlyn shares how her approach to social media, overcoming burnout, and creating products that genuinely meet industry needs propelled Lost Artistry Lash to success—and how staying true to your passion can help any business thrive. Episode highlights: The journey from starting a lash business in her apartment to running an 8-figure brand Balancing rapid business growth with family life and managing personal challenges Embracing authenticity and serving her audience with free, high-quality educational content Growing Lost Artistry Lash's social media presence with unique strategies on Instagram, TikTok, and YouTube Transitioning from hands-on salon work to an e-commerce model focused on education Understanding all aspects of the business before delegating tasks  Next Steps: Ready to take your social media game to the next level? Check out Birdcage School's Full Library, offering tools, templates, and mindset resources to build your marketing strategy from the ground up. Access here: Birdcage Full Library.  Next Live Workshop: 22nd November at 10 am (AEST) Price: $AU29 / $US19 Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop Birdcage School Full Library: The Full Library (birdcageschool.com.au) Connect with us: Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/   Birdcage Instagram: https://www.instagram.com/birdcage_school/   Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/   Birdcage LinkedIn: https://www.linkedin.com/company/7600856    Caroline Moss Instagram: https://www.instagram.com/caro__moss/    Caroline Moss TikTok: https://www.tiktok.com/@caro_moss     To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of Not So Kind Regards, Maddy and Caroline throw down the unfiltered truth about posting on social media without burning out or overthinking. Forget the fluff—it's time to get real about showing up. They share five hard-hitting steps to cut through the noise, tap into your audience's real desires, and get your content machine running like clockwork. No excuses, no hiding—just pure, unapologetic action. If you're ready to take charge and make posting daily feel like second nature, this episode's got your back. References for Further Learning: If you enjoyed this episode, check out these past episodes on related topics: [August 2024] How to Become a One-Person Marketing Machine [March 2024] Imposter Syndrome: Let's Talk Straight [November 2023] Unexpected Ways to Increase Engagement on Social Media [September 2023] You're Probably Doing Social Media the Old Way Next Steps: Ready to take your social media game to the next level? Check out Birdcage School's Full Library, offering tools, templates, and mindset resources to build your marketing strategy from the ground up. Access here: Birdcage Full Library.  Next Live Workshop: 22nd November at 10 am (AEST) Price: $AU29 / $US19 Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop Birdcage School Full Library: The Full Library (birdcageschool.com.au) Connect with us: Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/   Birdcage Instagram: https://www.instagram.com/birdcage_school/   Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/   Birdcage LinkedIn: https://www.linkedin.com/company/7600856    Caroline Moss Instagram: https://www.instagram.com/caro__moss/    Caroline Moss TikTok: https://www.tiktok.com/@caro_moss    To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here  To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of Not So Kind Regards, Maddy and co-host Caroline are back together after six weeks, diving into why taking marketing seriously is essential for business success. They share candid insights on juggling parenthood and entrepreneurship, exploring how neglecting marketing can stifle growth. The duo tackles common challenges like balancing work-life demands, overcoming limiting beliefs, and moving beyond excuses in marketing. You will walk away with practical tips for consistent content creation, handling customer questions, and building resilience in business. The episode wraps up with an inspiring reminder: prioritize your marketing to fuel your business's growth. Episode Highlights: The Spooky Truth About MarketingTaking Control of Your Marketing StrategyCreating Content That ResonatesBalancing Business and Self-CareHandling Feedback and Building ResilienceJuggling Business and ParenthoodEmbracing Parenthood in Professional LifeBalancing Work and Family ResponsibilitiesThe Reality of Working with KidsThe Importance of Self-Care and Realistic GoalsOvercoming Perfectionism in BusinessThe Essence of True MarketingBuilding a Successful Business for Greater GoodNext Live Workshop:31st October at 10 am (AEST)Price: $AU29 / $US19Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshopBirdcage School Full Library:The Full Library (birdcagemarketingschool.com) Connct with us:Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the Not So Kind Regards podcast, host Maddy Birdcage gets real about the mistakes she made throughout 2024, both in business and life, and the lessons she's taking away from them. From people-pleasing to misaligned strategies, Maddy breaks down how to bounce back and learn from those mess-ups, offering advice for entrepreneurs, marketers, and business owners. You'll hear how she's working on balancing productivity, staying aligned with her audience, and navigating the ups and downs of running a business. Key Takeaways:Over-focusing on productivity can backfire; give yourself permission to rest and let things unfold.People-pleasing is a hard habit to break, but staying true to yourself is key.Align your content with your audience's needs—when it clicks, the results speak for themselves.Don't ignore your gut instincts, and trust the strategies that have worked for you before.Next Live Workshop:31st October at 10 am (AEST)Price: $AU29 / $US19Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshopBirdcage School Full Library:The Full Library (birdcagemarketingschool.com) Connct with us:Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textWe are bringing this Classic Drops Replay episode back. It has been carefully curated and aged to perfection—like a fine wine resting in a cellar. This replay episode captures unforgettable moments, rich with wisdom, and full of insights that never go out of style. Whether you're a first-time listener or coming back for a fresh pour, this episode delivers the unfiltered, powerful lessons you crave.In this episode, Maddy Birdcage explores the emotional depth of the customer journey, examining how psychological schemas and brand archetypes shape consumer perception. She uncovers the psychology behind consumer choices and shows how you can revamp your marketing strategy with Birdcage Marketing.Maddy dives into the key psychological themes that drive consumer engagement: security, community, growth, well-being, and achievement. She highlights powerful ways to leverage these themes to transform your marketing approach.Key Takeaways:Uncover the psychology behind consumer choices to enhance your marketing strategy.Explore key psychological themes that drive engagement: security, community, growth, well-being, and achievement.Learn how storytelling can transform product features into benefits that inspire action.Understand the emotional depth of the customer journey and how it influences buying behavior.Discover how psychological schemas and brand archetypes can deepen emotional connections with your audience.Tune in to reshape your brand's experience with these powerful insights!Next Live Workshop:31st October at 10am (AEST) Price: $AU29 / $US19Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshopBirdcage School Full Library:The Full Library (birdcagemarketingschool.com) Connct with us:Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the Not So Kind Regards Podcast, hosts Maddy Birdcage discuss brand building, digital marketing, and personal growth with special guest Rebecca Klodinsky. Rebecca, a self-made millionaire and co-founder of The Prestwick Place, a luxury fine jewellery brand specializing in lab-grown diamonds and bespoke craftsmanship, shares her journey of starting a business with minimal resources and becoming a favourite among celebrities. As the founder of the globally successful swimwear brand IIXIIST, Rebecca offers insights into building two thriving brands while disrupting industries with her commitment to sustainability and innovation. The conversation explores the power of authenticity, personal branding, and staying true to oneself in business. Rebecca also opens up about balancing family life with two children and her partner Lachie while running multiple companies. Listeners can expect to gain valuable lessons about entrepreneurship, personal growth, and the ever-evolving world of digital marketing. Rebecca's Entrepreneurial JourneyMarketing Strategies and Personal BrandingLaunching  The Prestwick Place Challenges and SuccessesEmbracing Authenticity in MarketingThe Role of AI in MarketingNavigating Algorithms and AuthenticityStarting a Business: Realistic ExpectationsThe Importance of Organic Social MediaBalancing Business and Personal LifeFinal Thoughts and Reflections Connct with us:Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/Connect with Guest:The Prestwick Place: theprestwickplace.com/The Prestwick Place Instagram: instagram.com/theprestwickplaceIIZIIST: https://australia-iixiist.com/IIZIIST Intagram: https://www.instagram.com/iixiist/To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the Not So Kind Regards podcast, hosted by Caroline Moss interview the founders, twin sisters Becca and Marissa, the faces behind the popular Australian fashion blog 'Twice Blessed' and clothing brand Ma-JR The Label. The sisters share their journey from university students to influential fashion bloggers and the creation of their own fashion label, Major. They discuss the origin of Twice Blessed, the challenges of starting Ma-Jr while managing motherhood, and their strategies for maintaining online community engagement and leveraging digital marketing. They also highlight the importance of building a resilient mindset and taking calculated risks, especially in the face of the ever-evolving fashion industry.Episode Highlights: The Origin Story of Twice BlessedChallenges and Growth in the Fashion IndustryNavigating Social Media and Building a CommunityThe Birth of Ma-Jr: A New Fashion LabelThe Birth of a Brand: Overcoming Fear and Taking the LeapLaunching the First Collection: Tailored to PerfectionEmpowering Women Through FashionUnderstanding and Growing with Your AudienceSeasonal Trends and Fashion PredictionsBalancing Business and MotherhoodFinancial Strategies and Self-SufficiencyThe Power of Organic Marketing and Paid AdsAdvice for Aspiring EntrepreneursResources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  No B.S. Birthday Blowout – Your Fast Track to Business Growth (Without the Fluff) https://birdcagemarketing.com.au/ Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  Connect with Bec & Marissa:  Ma-JR the label Instagram: https://www.instagram.com/majr_label/Twice Blessed Instagram: https://www.instagram.com/becandmarissa_/Ma-JR The Label TikTok: https://www.tiktok.com/@majrlabelTwice Blessed TikTok: https://www.tiktok.com/@twiceblessed_To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the 'Not So Kind Regards' podcast, Caroline Moss is joined by Birdcage Marketing's content strategist, Maxine Edwards. With Maddy Birdcage away, Caroline and Max dive into essential content strategies to excel in Q4, focusing on Black Friday, Cyber Monday, and Christmas campaigns. They discuss the importance of mindset, avoiding common content mistakes, and understanding your audience. The episode also covers tactical advice on hooks and the effective use of organic content in marketing funnels. Max shares her experience with TikTok strategies and highlights the value of staying prepared and energized to attract and retain customers. Tune in to gain practical tips and insights to make your holiday marketing campaigns fun and successful.Episode highlights: How to prepare for Q4 ContentMindset for the Holiday SeasonUnderstanding Your Audience Black Friday and Cyber Monday Strategies Creating Unique Campaigns Leveraging Influencers and UGCNavigating Social Media Algorithms Promoting on TikTok: A Case Study The Art of Crafting HooksMax's Personal Content StrategyUnderstanding Visual HooksCreating Engaging ContentResources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  No B.S. Birthday Blowout – Your Fast Track to Business Growth (Without the Fluff) https://birdcagemarketing.com.au/ Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  Connect with Max:  Max TikTok: https://www.tiktok.com/@themaxedwards  Max Instagram: https://www.instagram.com/themaxedwards/  Max Instagram: https://www.instagram.com/max_content_strategist/To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the Not So Kind Regards podcast, host Caroline Moss dives into setting up a stress-free marketing funnel for Q4. With co-host Maddy currently in Europe, Caroline discusses the importance of mindset and preparation heading into Black Friday, Cyber Monday, and the holiday season. She provides insights into the origins of these sales events and offers strategic advice for businesses, emphasizing brand awareness, email engagement, and ad strategy. Caroline breaks down a real-life example of a client's successful approach and offers practical tips for creating compelling content and leveraging email lists. Tune in for a detailed guide on making the most of the high-stakes sales period without the stress.Episode Highlights:Understanding Q4 MarketingBlack Friday and Cyber Monday InsightsStrategizing for Sales SuccessBuilding Brand Awareness and Email ListsEffective Ad StrategiesClient Case Study and Practical TipsResources:  Birdcage School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the Not-So Kind Regards podcast, hosts Maddy and Caroline break down the essentials of building a solid brand strategy. They debunk the myth that a brand is just a logo, diving into the more profound elements like audience understanding and creating a unique brand essence. They also explore how being authentic and standing out drives engagement. They discuss critical components of a brand's success—essence, tone of voice, and personality—while sharing personal insights on mindset shifts and overcoming challenges to craft a genuinely compelling brand.Episode Highlights: Introduction and WelcomeDefining Brand StrategyThe Importance of Knowing Your AudienceAuthenticity in BrandingMindset and Brand StrategyResources:  Birdcage School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIdentify as a multi-passionate entrepreneur or marketer? This episode is for you.  Maddy shares her personal experiences managing a neuro-spicy mind, offering insights on finding strength in multi-passionate tendencies while overcoming perfectionism and self-doubt. You'll learn how to channel your many interests into successful ventures and the importance of surrounding yourself with the right team. This episode is packed with empowering strategies for both multi-passionates and perfectionists alike, making it a must-listen for anyone seeking to tap into their unique strengths. Episode Highlights: Exploring the strengths and challenges of multi-passionate minds. How neurodiverse traits like ADHD influence creativity and entrepreneurship. The importance of having a supportive team for execution. Understanding perfectionism vs. multi-passionate tendencies in business. Tips for preventing burnout while managing multiple passions. How to align business and life strategies with your values for success. Leveraging your diverse skill set to create a fulfilling career. The power of manifestation and tuning into your intuition. Resources:  Birdcage School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textAbout this Episode: Is perfectionism getting in the way of you taking action and getting it done?  In this episode, we dive into the perfectionist mindset and its impact on both personal and professional life. We explore how perfectionism can actually be transformed into a superpower when you have the right tools. Caroline shares her journey of navigating perfectionism, offering insights into the challenges it presents and the strategies she has developed to overcome them. Maddy adds her perspective, highlighting the importance of balancing perfectionism with action, especially in the fast-paced world of marketing. Together, they discuss the role of self-awareness, support systems, and the importance of embracing imperfection in achieving success. Episode Highlights: Understanding the perfectionist mindset and its effects on productivity. Strategies for overcoming the paralysis caused by overthinking. The importance of self-awareness in identifying unhelpful perfectionist tendencies. How perfectionism can be turned into a superpower with the right approach. Practical steps for perfectionists to take action and achieve their goals. The role of external support and accountability in managing perfectionism. The significance of embracing imperfection in personal and professional growth. Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a Text Message.It's happening. We're bringing this episode to you from... Maddy's sauna! What better way to kick off Season 4 of the podcast than covering the topic of Winning Season from a home sauna? >>>Details on your special code to join us for Winning Season below.  In this episode, we cover the mental shifts required to move from a place of feeling disappointed in yourself and not achieving your goals to one of unstoppable momentum and winning energy. This episode is packed with insights on how to align your daily actions with your broader life goals and enter a state where everything flows effortlessly.  Episode Highlights: The mental and emotional shift required to enter winning season. Practical steps for creating a life and marketing plan that aligns with your authentic self. The importance of consistent, small actions in achieving long-term success. Strategies for reprogramming limiting beliefs and expanding your mindset. The role of support systems in maintaining momentum and accountability. Insights into balancing gratitude with the drive for continuous improvement.  Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: Code: Winningseasonpodcast to get $AUD1,000 off the Pay-in-full annual subscription + a FREE 1:1 (45-min) coaching session with Caroline (worth of $AUD1200) - expires 31 August 2024  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a Text Message.How can picking up rubbish at a music festival fast-track your career to becoming a digital marketing strategist at a top agency? Tune in to hear Ebony Wareing's story.In this episode, we chat with Ebony, a key team member at Birdcage Marketing for nearly four years. We explore the evolution of digital marketing, including the industry's response to the iOS 14.1 update, and the critical role of creativity and solid strategies. Ebony also shares her journey of balancing a successful career with motherhood, offering insights into the challenges and rewards of managing both.Episode Highlights:·         Ebony's journey from a live music venue to a digital marketing strategist.·         The evolution of digital marketing and the impact of iOS 14.1 on paid ads.·         The importance of a strong overarching marketing strategy and continuous testing.·         Insights into balancing career and motherhood in a flexible work environment.·         The value of workplace culture that prioritizes mental and physical well-being.·         The significance of understanding audience pain points and aligning creative content with messaging. Resources: ·         Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™ ·         Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy ·         Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/ Where To Find Us: ·         Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/ ·         Birdcage Instagram: https://www.instagram.com/birdcagemarketing/ ·         Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/ ·         Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing ·         Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage ·         Birdcage LinkedIn: https://www.linkedin.com/company/7600856  ·         Caroline Moss Instagram: https://www.instagram.com/caro__moss/  ·         Caroline Moss TikTok: https://www.tiktok.com/@caro_moss  ·         Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  Connect with [podcast guest]:  ·         Connect with Ebony on LinkedIn: https://www.linkedin.com/in/ebony-wareing-5692b2245/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a Text Message.No one wants to be a “one-person marketing machine” but the reality is, most entrepreneurs and marketers will need to be one at some point in their business and career. In this week's episode, we dive into the importance of mastering becoming a one-person marketing machine. This episode is packed with actionable advice on how to approach marketing strategically, ensuring that every cog in your marketing machine is working in harmony. Episode Highlights: The significance of being a "One-Person Marketing Machine" in the early stages of business. The importance of balancing generalist knowledge with specialist skills in marketing. Why outsourcing marketing too early can lead to poor results without a solid strategy. The role of strategy in simplifying and enhancing marketing efforts. The benefits of understanding every part of your marketing funnel before outsourcing. Insights into maintaining creative control while scaling your marketing efforts. How being adaptable and agile can make you more effective in a dynamic digital landscape. Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library |  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/    To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Join us as we dive into the concept of the Ladder of Transformation, a powerful tool developed and implemented within the Birdcage™ Certified Marketing System, designed to help marketers and business owners articulate the true impact of their products and services. This framework breaks down the transformation process into functional, emotional, and identity-based shifts that resonate deeply with customers.  Episode Highlights: Understanding the Ladder of Transformation and its three levels: functional, emotional, and identity-based. How the Ladder of Transformation simplifies the process of crafting compelling marketing messages. The importance of articulating the transformation your brand delivers to build trust and connect with your audience. Practical examples of applying the Ladder of Transformation across different industries. Insights into aligning marketing strategies with the psychological needs of your audience. The role of self-concept in identity-based transformation and how it drives purchasing decisions.  Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/     To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

In this inspiring episode, Maddy Birdcage interviews Georgia Sheehan, a Commonwealth Games gold medalist and recent Vogue contributor. Georgia shares her journey and the challenges of narrowly missing out on qualifying for the Paris Olympics by half a point. This must-listen episode is perfect for anyone dedicated to achieving big goals and overcoming setbacks.Maddy and Georgia delve into the mindset required to handle disappointments and rebound stronger. Georgia discusses powerful techniques she developed with world-class sports psychologists over the last decade, including visualization, resilience, and mental strength.Georgia also talks about balancing her life as a professional athlete and a marketing professional, applying athletic discipline to her marketing career. This episode is packed with valuable insights and practical advice for anyone striving to achieve their dreams in sports and beyond.Episode Highlights Georgia Sheehan's journey as a professional athlete and her near miss at the Paris Olympics. The importance of mindset and resilience in overcoming setbacks. Visualization techniques and their impact on performance. Balancing a career in sports with a side hustle in marketing. The power of community and support networks in achieving goals. Overcoming fear of failure and redefining success. Applying lessons from sports to business and personal development. Georgia's experience of writing for Vogue and the impact of sharing her story. The role of sports psychologists in developing mental strength. Practical tips for maintaining motivation and achieving long-term goals. Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Connect with [podcast guest]:   Vogue: Almost Olympian: https://www.vogue.com.au/culture/features/almost-olympian-the-reality-of-missing-out-on-the-olympic-dream/news-story/a18b6a3002223c4de7cc2cdba206bf00 Georgia Sheehan Instagram: https://www.instagram.com/georgiasheehann/  Georgia Sheehan TikTok: https://www.tiktok.com/@georgia_sheehan  To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

From closing her busy interior design business, selling her house, and moving her family to Germany, to growing to 10k followers on TikTok and becoming a content specialist, Maxine Edwards (Max) has had a whirlwind past few years. In this episode, she sits down with Maddy Birdcage and Caroline Moss to talk about her journey and how she redefined what happiness and success look like for her. Max shares her experiences, insights, and the lessons she learned along the way. Listeners are in for a treat as Max shares her personal struggles and triumphs, including how she balanced the demands of business and family, ultimately choosing to prioritise her mental health and well-being.  We also dive into the world of content creation with Max as she discusses the importance of authenticity, the impact of mindset on success, and the strategies she used to grow her TikTok following. This episode is packed with actionable insights and inspiration for anyone looking to level-up their personal or professional life.  Episode Highlights: Max's transition from an interior design business to content creation. Balancing business and personal life, and prioritising mental health. The impact of mindset and subconscious reprogramming on success. Strategies for growing a TikTok following and engaging with the audience. The importance of authenticity and storytelling in content creation. Max's journey to reaching 10K followers on TikTok. Insights into content creation for personal and business growth.  Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  Connect with Max:  Max TikTok: https://www.tiktok.com/@themaxedwards  Max Instagram: https://www.instagram.com/themaxedwards/  To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Struggling with your brand's online presence?Want to align your visuals with your audience's deepest aspirations?Curious about the latest and most effective branding strategies?You're in the right place.In today's episode, we have a special guest, Jessica Steel, our Creative Director at Birdcage Marketing, who has been instrumental in shaping our clients' visual identities for over seven years.Jess brings a wealth of experience and a unique ability to translate clients' often unspoken desires into stunning, cohesive brand visuals. Join us as we explore the critical role of brand consistency, the importance of understanding your audience on a deeper level, and the impact of a well-thought-out brand strategy.Jess shares her insights on everything from the significance of professional photography to the limitations of AI in branding.This episode is packed with actionable advice for business owners, marketers, and designers looking to elevate their brand's visual presence and effectively communicate their value. Jess' expertise will guide you through the essential elements of creating a strong, memorable brand that resonates with your target audience.Tune in and get ready to transform your brand's visual identity with tips and strategies from a true expert in the field. Episode Highlights: Understanding client needs without explicit articulation. Day-to-day work of a creative director. Importance of brand and audience strategy. Transitioning from multiple design options to one concept. Impact of visual consistency on brand recognition. Revamping online presence for better customer trust. Role of UI and UX in web design. Using professional photography for strong online presence. Challenges of matching branding with premium products. Importance of not overcomplicating brand visuals. Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkTo work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Humans make sense of the world through stories. In today's episode, Maddy Birdcage and Caroline Moss are going to teach you exactly how to use marketing psychology to craft stories that instantly connect with your audience through Birdcage Marketing's™ Audience Schema framework.  Keep listening for real life examples to help you master this concept in your content and marketing messages.  Whether you're a marketer, business owner, or just curious about psychological strategies in marketing, this episode is packed with insights and practical examples. Enjoy!  Episode Highlights: Introduction to audience schemas and their role in marketing. Explanation of psychological schemas and their influence on audience behavior. How audience schemas can serve as shortcuts to building connections. Real-life examples of applying audience schemas in marketing strategies. The process of identifying and leveraging your audience's dominant stories. Differences between psychological and audience schemas in marketing. Practical tips for using audience schemas to enhance your marketing messages. Insights into common misconceptions and best practices for marketers. Case studies of successful application of audience schemas. Discussion on how to create content that resonates with your audience's schema.  Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/     To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

In today's episode, hosts Maddy Birdcage and Caroline Moss welcome renowned business coach, serial entrepreneur, and published author Jess Williamson to the show. Jess shares her incredible journey of resilience, spanning five different businesses, and how she became a celebrated business and mindset mentor. She discusses the challenges she faced and the transformative moments that led her to where she is today, including diving deep into her new book, Unstoppable Success.  Jess opens up about the obstacles she encountered while scaling her swimwear brand and the mindset shifts that enabled her to overcome them. She highlights the importance of embracing visibility, owning one's story, and navigating the subconscious fears that often hinder personal and professional growth. Through her inspiring story, Jess provides valuable insights and practical advice for aspiring entrepreneurs looking to achieve unstoppable success. If you've been in a bit of a business funk lately, this episode will re-inspire you to expand your mindset, stay curious about your limiting beliefs, and start taking big, bold action again.  Episode Highlights: Journey from Introvert to Business Mentor: Jess shares her transformation from being an introverted individual to becoming a successful business and mindset mentor. Overcoming Rock Bottom Moments: Insights into the challenges Jess faced while scaling her first business and how she navigated through tough times. Visibility and Authenticity: Discussion on the importance of embracing visibility and authenticity in building a personal brand. Subconscious Mind and Success: Exploration of how subconscious fears can impact success and strategies to overcome them. Practical Mindset Tools: Jess provides practical advice on identifying and addressing limiting beliefs to achieve business growth. Unstoppable Success Book: An overview of Jess's book, which combines her entrepreneurial journey with actionable steps for readers to create their own success. Impactful Business Coaching: The value of investing in business coaching and expert advice to navigate business challenges and scale effectively. Scaling with Strategy: Strategies for scaling a business by optimizing existing resources and avoiding the pitfalls of overextending too quickly. Embracing Challenges and Growth: Encouragement to embrace challenges as opportunities for growth and to persist through difficult times with a winner's mindset. Building Confidence and Self-Trust: Tips on building confidence, trusting oneself, and taking bold actions to achieve business objectives.  Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/biTo work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Sales slumps are a natural part of business and an opportunity to test your resilience. In this week's episode, Maddy Birdcage and Caroline Moss dive deep into the mindset shifts and practical strategies you need to get the sales flowing again. We explore the realities of sales slumps, the importance of authentic client attraction, and actionable tactics to diagnose and fix sales issues with your marketing. Maddy also shares her personal experience of turning her business around by shifting her mindset. Pop this episode on while you're cooking, commuting, or on your hot-girl walk, and discover valuable insights on aligning your mindset with your business goals, navigating economic slowdowns, and the power of strategic thinking in sales. Episode Highlights Mindset and Sales: Understanding the critical role of mindset in overcoming sales slumps. Economic Impact: How seasonal slowdowns and economic factors affect sales. Real vs. Mindset: Balancing realistic expectations with a positive mindset. Seasonal Sales Strategies: Approaching traditionally slow sales periods with a proactive mindset. Emotional Bypassing: Avoiding toxic positivity and embracing reality. Client Attraction: How your energy and mindset influence the type of clients you attract. Practical Tactics: Diagnosing traffic, leads, and conversion problems. Behavioral Science: The importance of scarcity and urgency in driving sales. Content and Messaging: Aligning your content and messaging with different stages of the marketing funnel. James Clear's Learning Steps: Reflecting on past efforts, trying new strategies, and learning from others.   Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: EOFY2024 to get $AU1000 off The Full Library™ (Pay-in-Full Subscription) until 30 June 2024.  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

You're going to want to get your notes app out for this one. In this episode of the Not-So Kind Regards Podcast, we interview Dallas Pay, the founder of True Colours, a festival fashion wear brand that's taking the world's festival wear by storm. Dallas shares her journey from being a cheerleading coach and retail worker to creating a thriving business that scaled from $5K to $95K in monthly sales.  We talk about how she first went viral and quit her job to go all in on True Colours, her marketing strategy, her content creation process and so much more.  Tune in to learn about Dallas's challenges, mindset shifts, and the innovative strategies that helped her grow her brand to where it is today.  Episode Highlights: Dallas Pay's journey from being a cheerleading coach and retail worker to founding True Colours, a successful festival fashion wear brand. The initial challenges faced during the pandemic, including moving to Victoria and starting her business during a six-month lockdown. The breakthrough moment when Dallas's first viral TikTok video led to her first significant sales and the realization of her brand's potential. The importance of mindset in overcoming business setbacks, illustrated by Dallas's experience with losing critical festival content and turning it into a successful marketing story. The strategic approach to content creation, including extensive planning, documenting every step, and making the most of preparation time. The development of a strong community, the "TC Girlies," and the organic growth of a supportive and engaged customer base. The implementation of a six-week product launch cycle to maintain customer interest and manage business operations efficiently. The success of targeted marketing strategies, including expanding to international markets like the U.S., Germany, and the UK through paid ads on Pinterest. Insights into the importance of authentic, engaging content and the power of sharing personal stories and behind-the-scenes moments. The continuous process of refining marketing strategies, staying flexible, and adapting to platform-specific trends and algorithms.  Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: EOFY2024 to get $AU1000 off The Full Library™ until 30 June 2024  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Have you ever wanted to peek behind the curtain of our half a million-dollar sales funnel? In this episode of the Not-So-Kind Regards podcast, Maddy Birdcage and Caroline Moss reveal the secrets behind their wildly successful evergreen funnel for Birdcage Marketing School. Discover how we've managed to generate over $500,000 (please note updated correction) in revenue with minimal ad spend and learn our actionable strategies for achieving similar results. From leveraging urgency and scarcity in marketing to breaking down their funnel structure, this episode provides a detailed roadmap for replicating their success. Marketers and Business Owners will want to write down every juicy detail from this episode so you can build your own evergreen, money-making machine.  Episode Highlights Introduction to the Birdcage Marketing School's evergreen funnel Revenue generation: (please note updated correction) Over $500,000 in sales with just over $10,000 in ad spend The importance of testing and momentum in marketing Breakdown of top, middle, and bottom of funnel strategies The power of urgency and scarcity in marketing campaigns Personal stories and examples of successful funnel implementation The mindset needed to approach marketing and funnel creation Simplifying funnel creation: Building an audience, collecting data, and amplifying efforts The evolving nature of digital marketing and adapting to changes Leveraging social media and other platforms for brand awareness and conversionGen Z Broke the Marketing Funnel Report: https://www.voguebusiness.com/story/consumers/gen-z-broke-the-marketing-funnel  Resources Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™ Marketing Boss Academy: https://www.birdcagemarketingschool.com/courses/marketing-boss-academy Birdcage Marketing - Work with Us: https://birdcagemarketing.com.au/ Where to Find Us Not-So-Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/ Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage Birdcage Instagram: https://www.instagram.com/birdcagemarketing/ Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/ Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing Birdcage LinkedIn: https://www.linkedin.com/company/7600856 Caroline Moss Instagram: https://www.instagram.com/caro__moss/ Caroline Moss TikTok: https://www.tiktok.com/@caro_moss Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Welcome brand builders and digital bad a**es. In today's episode, Maddy Birdcage and Caroline Moss interview Maria, one of our Senior Strategists at Birdcage Marketing. With nearly two decades of experience in marketing, Maria shares her journey from HR to becoming a marketing expert, her love for understanding consumer psychology, and her unique approach to client interactions. Marketers, freelancers and business owners are going to learn so much from this episode. Pop it on while you're driving, cooking dinner, or taking us on your hot girl/boy/person walk.  Together, Maddy, Caroline, and Maria explore the shifts in the marketing landscape from the past two decades, the challenges of working with diverse industries, and the significance of staying flexible and creative in your marketing strategies. Join us for an engaging conversation that offers a wealth of knowledge for anyone looking to market smarter and build a successful, profitable brand. Episode Highlights: The journey from HR to marketing and the role of consumer psychology. The importance of personal interactions and understanding clients deeply. Shifts in the marketing landscape over the past 17 years. The transition from traditional media to digital marketing. The value of tracking and analyzing marketing efforts. The role of creativity and taking risks in marketing strategies. Building trust and long-lasting relationships with clients. The benefits of understanding audience behaviour for effective marketing. Insights into dealing with client disputes and maintaining a positive agency culture. Resources: Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library  | Use Code: PODCAST200 to get $200 off The Full Library™ Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/ Where To Find Us: Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/ Birdcage Instagram: https://www.instagram.com/birdcagemarketing/ Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/ Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage Birdcage LinkedIn: https://www.linkedin.com/company/7600856  Caroline Moss Instagram: https://www.instagram.com/caro__moss/  Caroline Moss TikTok: https://www.tiktok.com/@caro_moss  Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  Connect with Maria: Maria's LinkedIn:  https://www.linkedin.com/in/maria-langford-969b1b115/To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

You're getting the inside exclusive on a Birdcage Marketing School workshop with Maddy Birdcage. In today's episode, Maddy hosts a workshop with Kim James, a Birdcage Marketing School™ student who's just transitioned from a decade-long corporate career to Day 1 of starting her own consulting business.Whether you're a freelancer, agency owner or business owner running your own marketing, you're not going to want to miss this episode. Pop your AirPods in, take us on your hot girl/guy walk, and learn valuable insights on bridging the gap between content creation and business goals, and the importance of strategic thinking in marketing. Together, Maddy and Kim explore the nuances of crafting effective marketing strategies, the challenges of transitioning from corporate to consultancy, and the power of authenticity in brand messaging. Episode Highlights:The challenges and opportunities of transitioning from a corporate job to starting a consulting business.The disconnect between marketing tactics and business goals in both large corporations and small businesses.The importance of in-house content creation versus outsourcing to agencies.Strategies for effectively communicating the value of marketing efforts to executive teams.The role of audience analysis and measurement frameworks in developing a robust marketing strategy.The benefits of offering customised consulting packages versus set packages.Insights into pricing strategies for consulting services and the importance of aligning prices with perceived value.The value of using platforms like LinkedIn, TikTok, and Instagram for different stages of the marketing funnel.The importance of having a lead magnet and building an email list for effective marketing outreach.The concept of a ladder of transformation in understanding the functional, emotional, and identity-based needs of clients.Resources:Marketing Boss Academy: https://www.birdcagemarketingschool.com/courses/marketing-boss-academyBirdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-libraryBirdcage Marketing - Work with Us: https://birdcagemarketing.com.au/Where To Find Us:Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/Birdcage Instagram: https://www.instagram.com/birdcagemarketing/Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketingMaddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcageConnect with Kim:TikTok: https://www.tiktok.com/@tangerinetangoagency & https://www.tiktok.com/@kimelizabethjames1LinkedIn https://www.linkedin.com/in/kim-elizabeth-james-19216376/Instagram: https://www.instagram.com/kimelizabethjames1/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

Let's dive into a conversation about what it takes to be a successful marketer, freelancer, agency owner, and content creator in today's episode. You're invited to sit down with us, as Maddy interviews her new Co-Host, and Birdcage Senior Marketing Strategist, Caroline. We both reflect on our respective decade+ long careers that brought us here and motivated us to share our learnings (good and bad) within Marketing Boss Academy and Birdcage Marketing School™ The Full Library™. Whether you're a seasoned professional or just starting out, this episode is going to bring you so much inspiration, and practical advice around marketing, mindset, and content creation.Follow the Podcast on Instagram: https://www.instagram.com/notsokindregards_podcast/ Follow Birdcage Marketing on socials: https://www.instagram.com/birdcagemarketing/ https://www.tiktok.com/@birdcagemarketingFind Maddy Birdcage Here: https://www.tiktok.com/@maddybirdcage https://www.instagram.com/maddybirdcage/ Find Caroline Moss Here: https://www.tiktok.com/@caro_moss https://www.instagram.com/caro__moss/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

Prepare to protect your brand in response to evolving digital marketing trends as Maddy Birdcage and her new co-host Caroline Moss share strategies for adapting to potential changes, including a possible TikTok ban. Our discussion will guide businesses and creators in managing these challenges effectively, focusing on developing a robust marketing approach that remains flexible across various platforms.To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

In this episode, Maddy Birdcage sits down with Birdcage Marketing School student Louise Smith from The Social Smith.In this episode, Maddy and Louise discuss the biggest challenges facing marketers in 2024, this biggest mistakes both marketers AND brands are making in their content, and why switching from focusing on tactics to psychology in your marketing is the smartest thing you can do.Louise completed the Digital Marketing Certificate back in 2023, which has since evolved into The Full Library™ (where you learn our methods) and Marketing Boss Academy (where you learn how to create a successful marketing business).The biggest benefits Louise has experienced from Birdcage Marketing School are:The confidence to FIRE and replace that red-flag client who, whilst were 40% of her revenue, were affecting her quality of life.Attracted more leads in the last 3-months than she has in ALL of 2023.Incredible results for her clients using Birdcage's proven frameworks (full details inside the episode!).If you're a freelance marketer or agency owner, this is a MUST LISTEN episode. And if you're ready to upgrade your business and your life, explore the MBA + Full Library™ bundle now and get ready for growth!Meet Louise Smith - Founder of The Social Smith. Providing Social Media Management & Strategy for businesses who are ready for more. What started as a business creating content is now a business where we really dig deep, on what a business is, what the goals are, who buys from them and why they buy. When she's not digging into the weeds of businesses she's being a Mum, a Wife, gymming or eating - it's all about balance right?! If you're looking for a stripy shirt professional Louise is not the one for you. If you're looking for somebody who wants your business to succeed as much as you and has a plan to make it happen; she's your girl!IG: https://www.instagram.com/the.socialsmith/Website: https://www.thesocialsmith.co.uk/  To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

Ever hit a wall when chasing your dreams? You're not alone, and this episode is your sledgehammer. We're zeroing in on those psychological gremlins that love to sabotage our best-laid plans. From the trenches of Birdcage Marketing, I've excavated the five most common barriers that throttle our forward momentum and I'm ready to arm you with strategies to smash through them. Also, in a candid share, I'll reveal my personal battles with nervous system dysregulation, offering up the lessons I've learned on why balance isn't just a buzzword—it's your secret weapon for peak performance and goal attainment.But that's not all—I'm thrilled to give you a first look at the Birdcage Marketing School's newly polished curriculum, crafted from the gold mine of student feedback. It's designed to overcome your success blocks and propel you towards your ambitions. If you're serious about not just setting targets but actually nailing them, then you won't want to miss out on the insights packed into this episode. And remember, the clock's ticking on the current enrollment price, so let's get you locked in and on the fast track to success.To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

Ever wondered how to break free from societal norms and financial constraints to create your dream life?Join Maddy and her husband, Captain Jack, as they peel back the layers of her transformative year, addressing critical issues faced by women in pursuit of career excellence within a patriarchal society. Gain insights into balancing professional ambition and personal support, navigating the stormy seas of managing a business while juggling familial duties.Discover how redefined domestic roles and equitable division of responsibilities can redefine work-life integration. Explore the importance of self-care in achieving a life that truly glows, and learn practical strategies for preserving positive work environments and overcoming obstacles.Don't forget to leave us a review or send us a message with your thoughts. We always love to hear from our listeners!To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

In this podcast episode, Maddy reveals the psychology behind consumer choices and revamp your marketing strategy with Birdcage Marketing. Uncover key themes that drive engagement: security, community, growth, well-being, and achievement. Learn about our Marketing School's courses for mastering marketing, including the Full Library™.Maddy shares how storytelling can turn product features into captivating benefits. This episode reveals strategies that inspire action and examines the customer journey's emotional depth. We also discuss the impact of psychological schemas and brand archetypes on consumer perception, emphasising emotional connections beyond product utility. Join us to reshape your brand's experience and identity.To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

If you've ever felt the sting of skepticism while chasing your dreams, this episode will be your rally cry. Together, we'll break down how digital marketing is the ultimate ally in your corner, helping you push past doubts and making your aspirations a reality. Whether you're a business owner, an activist, or just someone looking to forge meaningful connections, you'll see why your voice—and your cause—deserves to be heard in the vast digital landscape. We go beyond the basics of marketing; we're here to arm you with the confidence to create content that resonates, impacts, and connects.Let's face it, the idea of putting yourself out there can be downright terrifying. But Maddy is here to guide you through the thicket of fear that surrounds digital marketing. We'll explore how to tackle the terror of judgment and visibility, and dissect the myths of complexity in this space. With a heartfelt discussion on how to embrace feedback, even when it's less than glowing, and an arsenal of resources ready to demystify the content creation process, you'll be equipped to lead in a digital age. Think of it as your personal empowerment toolkit, turning what if's into what is.As we wrap up, we take a strategic look at the marketing techniques of scarcity and urgency, clarifying the genuine value they bring when used with integrity. Maddy will share with you the security blanket that comes with mastering digital marketing—a skill set that doubles as career insurance in an ever-evolving market. Whether you're seeking to enhance your persona or assist others in theirs, these tools are your stepping stones to success. So, create, tag us, and let's build a community that champions growth and emboldens every step of your journey. Let the digital revolution begin, with you at the forefront.To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

Join us for our very first Masterclass, as we delve into the vibrant world of digital marketing and personal growth with our revolutionary InstaTok Funnel!We have a very special guest speaker in the studio, Maddy's son - the multi-talented Forest Avery—race car driver, online gamer, and content creator—we're tackling the intricacies of creating standout social media content that can send your online presence into overdrive.  Together, we'll navigate the complexities of producing social media content that truly stands out, with Forest providing insights into his unique strategies for content creation and the critical importance of editing in enhancing your videos.In this inspiring masterclass, we reveal Maddy's groundbreaking 'InstaTok Funnel' strategy—a carefully crafted approach designed to boost your engagement on Instagram and TikTok significantly. We're diving deep, going beyond the basics to unveil the sophisticated mechanics of a system that has revolutionised the customer journey. Whether you're building from the ground up with a modest following or already cruising at top speed, Forest's and Maddy's advanced techniques will propel you toward triumph in the digital marketing landscape. Arm yourself with a notepad and get ready—it's time to accelerate your learning!To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

Ever felt like a swindler in your own life's story, secretly fearing someone might pull back the curtain on your so-called "success"? That's the beast named Imposter Syndrome, and it's the core of our heartfelt discussion where Maddy bares her soul about the gnawing self-doubt she's wrestled with, despite mounting achievements. Maddy's not alone; her team has grappled with it too. This time, we're not just sharing war stories—we're equipping you with the armour and tactics to reclaim your self-worth and stride confidently into your success. It's about transforming the fear of being "found out" into fuel for your future feats.As we mark the significant milestones of our podcast journey, your voices resonate as the chorus to our melody and the beat to our podcast's heart. Through your reviews and active engagement on TikTok and Instagram (Maddy Birdcage and Birdcage Marketing), you contribute to the vibrant rhythm of our community. Whether it's a call to action for the dreamers, a beacon for the digital marketing mavens, or a manifesto for personal growth, we're in this together—let's elevate one another as we forge ahead. To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

Ever wondered what goes on behind the scenes after a brand hits the jackpot with viral content? Get ready to unravel this enigma and discover how to ride the wave of sudden fame to bolster your marketing efforts. This episode peels back the curtain on the strategic moves to make post-virality—capturing attention is merely the starting line. We're breaking down the crucial steps to not only grab but sustain audience interest, guiding them down the marketing funnel from mere awareness to staunch brand loyalty. Along this journey, we tackle the often daunting task of facing the backlash and managing your mental health amid the online turmoil.As we wrap up, heartfelt appreciation pours out for your unwavering support. It's the interactions and shared experiences with our community that truly fuel our podcast's growth. Join the conversation on TikTok and Instagram, where we continue to unpack marketing mysteries, and let's keep the dialogue buzzing. If you're itching to take your brand or content creation to dizzying heights, Birdcage Marketing is your springboard to success. Strap in for an episode that's not only informative but also a powerhouse of actionable insights, destined to equip you with the finesse to wield the double-edged sword of viral content.To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

In the comfort of an airport Business Class lounge, a revelation struck Maddy: the clear contrast between traditional work and the freedom of digital entrepreneurship. This epiphany drove Maddy to share the secret behind Birdcage Marketing's success. In this episode, we delve into how authenticity in marketing can transform not only businesses but lives, resonating with one's true self. From guiding clients towards a harmonious blend of joy and prosperity to celebrating the potential of digital platforms, we explore the journey from corporate monotony to the spark of entrepreneurship. Join us as we uncover the power of genuineness and the evolution of our TikTok presence, all while redefining success on our terms through digital entrepreneurship.We're eager to hear your stories and invite you to be a guest speaker on our podcast. Share with us how you've harnessed the power of digital entrepreneurship and social media platforms to break free from your everyday desk job and pursue your true passions. Send us a DM on social media or get in touch via our website birdcagemarketing.com.au.To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

Dive into strategic marketing with Maddy as she demystifies costly business myths. Discover the power of split testing and Birdcage Marketing's unique psychology-infused tactics. Learn to craft evolving hypotheses and connect with your audience intuitively. Wind up your strategy fears and let them fly away as we tackle the paralysis of perfectionism in the marketing world. Maddy shares candid tales of her own misfires and how they ultimately fueled the triumph of Birdcage Marketing School. It's a lesson in the iterative nature of strategy and an invitation to join hands with us—whether through our professional guidance or the rich resources available at Birdcage Marketing School. Embrace the journey of strategy refinement, and don't forget to engage with us on social media for a dynamic, interactive learning adventure.To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

Have you ever wondered what it's like to unlock the full potential of TikTok for your business? Buckle up, because we're sharing real success stories and strategies that will have you seeing TikTok in a whole new light—beyond dance trends and lip syncs. From Maddy's own transformative journey with the platform to a fashion brand that rocketed sales while holding tight on ad spend, we'll show you how genuine content on TikTok can lead to genuine growth.Join us as we dissect the marketing funnel, illustrating how to cultivate lasting customer relationships at every stage—from sparking interest to sealing the deal. You'll learn the art of creating content that not only catches eyes but also captures hearts and wallets. Whether you run an e-commerce empire or are the local electrician, get ready for insights into how TikTok can amplify your sales and online presence, with a side serving of exciting speaking and exposure opportunities.As we wrap this episode, Maddy extends her gratitude for joining us on this incredible ride. Remember, your engagement fuels our mission to empower businesses like yours. For those hungry for more, follow Maddy on TikTok and Birdcage Marketing on Instagram and Facebook, or take the bold step to book a Discovery call with us. We're more than a podcast; we're a community poised to soar to new heights, together.To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

Embark on a transformative journey as Maddy unpacks the art of reverse engineering your goals for the year ahead. This premiere episode of the new season is a treasure trove of insights on setting clear objectives, adopting a game-like attitude, and the resilience needed to turn your dreams into reality. As you tune in, you'll grasp how to visualise your success vividly, making the process of achievement an exhilarating adventure rather than a daunting chore. With personal anecdotes and wisdom from Birdcage Marketing founder and CEO, Maddy,  who will walk you through creating a roadmap that's not only practical but also deeply tailored to your ambition's DNA.Harness the power of your mind to manifest your deepest desires, as Maddy reveals the potent blend of visualisation and conquering limiting beliefs. Maddy will share how her own journey to manifesting her dream home began with the simple act of enjoying a simulated ocean view on her frame TV, and how you can apply these principles to every aspect of your life, including kickstarting a new e-commerce venture. In this episode, we will dissect the narratives that shape how we view wealth and success, offering mental shifts that morph aspirations into tangible outcomes. The synergy between mindset and marketing is undeniable, and in the final chapter, we showcase just how pivotal the right mental framework is for business growth. Listen as Maddy explores the underpinnings of a million-dollar mindset and how it's essential to infuse your digital marketing efforts with positive energy and intention. Remember to connect with us on Birdcage Marketing's Instagram and follow Maddy's personal journey on TikTok and Instagram for an interactive experience.This season, we're serving up a potent mix of tough love, client triumphs, interviews with internal Birdcage Marketing team members, and straight-shooting advice, all aimed at powering you through a year of shattering ceilings and personal evolution.To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

Who else is sick of setting goals for the year ahead then losing sight, and failing to make it happen? In this episode, Maddy shares her unusual vision boarding technique that helped transform not just her business, but helped her achieve every goal she set for herself in 2023, so you can do it too.We unravel the practical implications of the Law of Attraction and quantum physics. We're not just talking pie-in-the-sky daydreams; we're talking real, actionable alignment of thought, emotion, and action that reshapes reality. Learn how belief systems and the power of relatable role models help with your goals and we redefine manifestation in a way that might just have you questioning everything you thought you knew.And if you think the magic stops there, think again. We're diving deep into the heart of gratitude, vision boarding, and the kind of mindset shifts that turn pipe dreams into tangible outcomes. It's all about cultivating a self-belief as solid as the ground beneath your feet, allowing you to visualise and then realizse your deepest desires. So, grab your headphones, a cozy corner, and get ready to transform your thinking and your life.To go even deeper, Birdcage Marketing School's Mindset Pathway Bundle teaches you Maddy's visionboarding technique step-by-step, plus gives you tangible examples and the exact Vision Boarding template she uses herself.Visit: https://www.birdcagemarketingschool.com to get it for yourself.To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com