From Startup to Wunderbrand with Nicholas Kuhne

In this episode, Nicholas talks with PR strategist and Forbes thought leader Liana Zavo about building trust through third‑party validation, the role of video in modern PR, why press releases aren't a PR strategy, and how to repurpose earned media into months of content. We also cover her 21‑Day Personal Branding Challenge and Media Bootcamp.Chapters: 00:00 Intro 02:00 Liana's origin story 04:05 Going global & U.S. credibility 05:20 PR vs ads for trust 09:00 Social + AI changed PR 11:00 Press releases vs PR 13:10 The “Pink Book” 15:00 Practicing what you preach 16:30 21‑Day Challenge & BootcampFind out more rom Liana:https://zavomediapr.com/ Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Robin Waite is the go-to coach for freelancers and service pros ready to ditch burnout and start scaling smarter. Founder of Fearless Business, Robin has coached over 1,000 clients globally from his base in Gloucestershire, UK. With clients in 26+ countries and appearances for brands like Google and Microsoft, he's all about pricing smart, positioning right, and getting paid what you're worth. Oh, and he's also a Guinness World Record holder and an ocean-cleaning charity partner.What's in this episode?This one's for the freelancers and founders who feel like they're screaming into the void of social media. Robin breaks down "why shouting “Buy my stuff!” on every platform doesn't work" – and what actually does. We dive into his fearless framework from the book Take Your Shot, including how to stop undercharging, get laser-focused on your niche, and take your business from frantic to flourishing.Nicholas and Robin go deep into:Why niching isn't boring – it's profitable.The 3-part framework for finding and reaching the right audience.Why hourly pricing is broken (and kind of unethical).And the surprising connection between identity and consistent lead flow.You'll walk away with:Real, practical strategies to simplify your marketing, raise your prices with confidence, and stop wasting time on strategies that don't convert.

In this episode, Marta breaks down how to build a personal brand before trying to sell one, the future of experience design, and why premium brands need to rethink loyalty and engagement. From luxury hotels to Gen Z expectations, this is a masterclass in innovation at the edge.

With over 3,000 meetings booked across 30+ startups, Justin shares how he rebuilt his business from scratch without the safety net of a big brand. From inbox deliverability secrets to building scalable cold email systems using AI, he gives tactical advice that can generate results—even if you're a solo founder.In this episode, we dive into his entrepreneurial journey, uncover common cold email mistakes, and explore the future of email marketing in an AI-powered world. Whether you're getting started or struggling with delivery rates, this is your cold outreach playbook. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

In this episode, we rip into:How client pleasers accidentally kill profitWhat “authority” really means (hint: it's not shouting louder)How agency folk can stop grinding their teeth and start setting real boundariesIf you're tired of over-servicing, getting walked over, or wondering why you're broke despite being busy — this one's for you.

Guest: Leonard Scheiner – CEO of Geek House, a law firm marketing agency helping attorneys grow predictable revenues and become the go-to authority in their niche.Background: Leonard started in the legal world as a marketing intern and never left. Over the past 10+ years, he's worked with solo attorneys and small-to-medium firms across the US, turning legal professionals into trusted brands that actually get found.Why Listen:If you're a lawyer (or any niche service provider) wondering why your phone isn't ringing despite your credentials – this episode will slap you with some hard truths. Leonard breaks down why lawyers struggle with branding, how to outshine the competition without “shouting”, and why being a great attorney isn't enough to grow your firm.

We dig into why generic labels keep professionals stuck, how to map your 15 personal USPs, and the mindset shift that turns so‑called weaknesses (like an accent) into signature strengths. We also explore her 3D immersive holographic keynote format and a free self‑perception audit leaders can use to align how they see themselves with how the world sees them. sylviedigiusto.comConnect with Sylvie di GiustoWebsite & resources (books, audit, hologram keynote): sylviedigiusto.com. sylviedigiusto.comDiscover Your Fair Advantage (book): available on Amazon and Kindle.The Image of Leadership* (updated edition + industry series): details on her site. sylviedigiusto.comYouTube: Sylvie di Giusto channel. Timestamps & Key Topics00:00 — “What makes you impossible to ignore?” Intro to Sylvie's work and why personal brand is your unfair edge.01:00 — Books and background: The Image of Leadership & Fair Advantage; teaching perception for performance.02:00 — Applying USP thinking to yourself (not just products); escaping generic labels.04:30 — Why differentiation is harder now (automation/AI) and why people still choose people.06:00 — The “glass jar” blind spot and making time to work on yourself.07:10 — Why “Fair” Advantage (not “fake it”): leveraging what's already true without bragging.09:00 — The 15 USPs and ~380 questions that surface your unique combination.11:30 — Thought leadership vs. chasing trends; evolving content while staying in your lane.12:45 — Standing out on stage; raising the bar with 3D immersive holographic keynotes.14:30 — Zero‑diva mentality and making event planners' lives easier.15:40 — Serving government & public‑service audiences; meaningful moments on stage.18:00 — Moving from Europe to the U.S.; turning an accent from insecurity into an asset.20:00 — Producer story: why simple, clear language wins with broad audiences.22:30 — Asking for external feedback to build self‑awareness.23:00 — Sylvie's free perception audit: discover how the world likely sees you.24:30 — Where to find Sylvie; tailored industry editions of her books; wrap‑up. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Kasim calls himself “one of the world's greatest failures”—but the receipts say otherwise. From abandoned auditions and “trash films” to building seven‑ and eight‑figure companies (exiting two), authoring a No.1 international marketing bestseller, and co‑founding a top marketing mastermind, Kasim shows how failing in public forged his approach. We dig into vision‑led entrepreneurship, selling a Google Ads agency without running campaigns himself, and why niching down—like his Montessori marketing venture—is the smartest play in a post‑AI world. Raw lessons on timing, resilience, and building trust moats.Guest linksWebsite & socials hub: kasim.meTimestamps & Key Topics00:00 — “World's greatest failure”: why the scars matter01:00 — Albuquerque roots, blind single mum, no safety net02:30 — From acting to entrepreneurship (and why stages pay)03:40 — Improv as creator training: getting comfy failing in public05:10 — Open‑mic disasters, Kill Tony, and building thick skin07:00 — One in a million… attempts: persistence over talent08:30 — 20‑year “overnight” success & the eight‑figure agency exit10:40 — Entrepreneurship = leverage: cap downside, chase exponential upside11:20 — Practice creates “luck” (Gary Player mindset)11:50 — Building the top Google Ads agency without running ads13:10 — Outsourcing PPC, vendor management, then bringing in‑house (margins to ~40%)16:40 — Give away the playbook; the right clients will still call18:00 — Niching down: Montessori schools as a micro‑niche19:10 — Why niches win post‑AI; staying under PE's radar20:30 — Category depth: years of authentic content build a moat24:00 — The traffic bubble and BOFU addiction vs. long game25:30 — Buyer timing: the baby‑stroller effect26:00 — Wrap‑up & where to find Kasim Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

We dive into HIPAA‑aware marketing, choosing the right channels, SEO as the strategy spine, repurposing content at scale, and tying brand building to booked appointments. Jake also shares real numbers on healthcare CPCs, why patient lifetime value should drive spend, and what it actually takes to run a podcast.Connect with Jake Sucoff (Patient Procure)Website: patientprocure.comPersonal site: heyjakey.comTimestamps & Key Topics00:00 – Meet Jake Sucoff & Patient Procure's healthcare focus01:00 – Why niching into healthcare builds trust with physicians02:30 – HIPAA, compliance pitfalls, and having healthcare attorneys on retainer03:50 – Running a distributed agency team across time zones05:10 – Channel selection: where patients vs. peers actually spend time07:20 – SEO first: keywords → pillars → a content system that repurposes everywhere08:30 – From long‑form to short‑form: YouTube, Shorts, Reels, LinkedIn, email09:40 – Mapping the funnel: top/mid/bottom‑of‑funnel content for patients10:30 – When paid makes sense: Google Search, Performance Max, Meta12:10 – Why CRO, site health, and email foundations matter before ads13:05 – Reality check: healthcare CPCs can hit hundreds of dollars14:10 – LTV, ROAS, and making the economics work for private practices16:00 – Acquisition vs retention: generating more from patients you already have17:05 – The truth about podcasting: workload, consistency, and operations18:20 – Turning “talking” into a content engine for clinicians19:00 – Where to find Jake & final takeaways00:00 Introduction to Jake Sucoff00:48 Founding Patient Procure02:23 Navigating Healthcare Marketing03:38 Running a Distributed Team04:47 Choosing the Right Marketing Channels07:01 Content Strategy and SEO14:47 Understanding Patient Lifetime Value17:01 Challenges and Rewards of Podcasting18:55 Conclusion and Contact Information Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

We explore why personal branding is becoming more important than a company logo, and how Jill's “Return on Kindness (ROK)” framework offers an alternative to traditional ROI.This episode is a wake-up call for small business owners, personal brands, and startups who are still hiding in the shadows — or obsessing over colour palettes instead of client connections. If you've ever been stuck chasing perfection, or waiting for the right time to start putting yourself out there, Jill's advice might be the seed you need to plantFind out more about Jill Lublin's masterclasses, books, and free Kindness Circles:

This episode digs into the high-stakes world of legal SEO, why PPC is often a cash-burning trap for law firms, and how niching down beats general marketing any day. Lindsey unpacks the realities of ranking law firms on Google, building trust through content, and why most agencies get SEO completely wrong.Guest Website:https://optimizemyfirm.comEmail: lindsey@optimizemyfirm.com00:00 – Meet Lindsey: Teacher, chicken farmer, SEO ace01:45 – From eggs to algorithms: Her path to law firm marketing04:50 – Why niching down in marketing works06:30 – The PPC money pit for personal injury lawyers09:05 – When SEO isn't right for law firms11:20 – Building a referral network the right way13:00 – Avoiding dodgy SEO agencies: red flags & contracts15:20 – How AI and zero-click searches are reshaping SEO17:40 – Winning with long-term content strategy Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Learn about his bestselling book, 'No More Average,' and how you can elevate your social circle to achieve greater success. Along the way, Andy shares insights on managing a growing team and integrating AI into business processes. Don't miss this inspiring story filled with actionable takeaways for aspiring entrepreneurs.00:00 Introduction: Elevate Your Social Circle00:45 Meet Andy: Marketing Expert and Entrepreneur01:17 The Power of Webinars in Business02:02 Andy's Entrepreneurial Journey04:05 Building a Successful SaaS Business10:10 Navigating Challenges in Business Growth14:05 No More Average: The Book16:30 Conclusion: Connect with Andy Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Jon shares insights on unconventional franchise opportunities, from in-home senior care to private aircraft detailing. He also explains the benefits of franchising over starting a business from scratch, including proven blueprints, community support, and market predictability. The discussion highlights various industries ripe for franchising and offers a glimpse into Jon's journey and expertise, making this a must-watch for aspiring franchisees and entrepreneurs alike.00:00 Introduction to Non-Food Franchising00:56 Meet Jon Ostenson: Fran Bridge Consulting01:44 Understanding Franchising: Food vs. Non-Food02:41 Exploring Non-Food Franchise Opportunities06:47 The Benefits of Franchising10:13 Jon's Book: Non-Food Franchising13:13 Investment Ranges in Franchising16:24 Guidance from Fran Bridge Consulting20:54 Jon's Journey and Final Thoughts Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Tune in as we discuss the evolution of superfoods, the importance of high-quality products, effective business branding, and how Justin built a successful, customer-centric company from the ground up. Get insights into his philosophies on entrepreneurship and learn valuable lessons for aspiring business owners.00:00 Introduction to Justin Snyder and Forest Superfoods00:37 What Are Superfoods?02:10 The Rise of Superfoods in Modern Diets03:29 Justin's Entrepreneurial Journey04:43 First Customers and Early Challenges07:03 Maintaining Quality and Avoiding Debt11:56 The Importance of Customer Experience15:22 Rebranding to Forest Superfoods18:36 Conclusion and Final Thoughts Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Discover actionable strategies for using SMS and email to boost customer loyalty, increase revenue, and optimize your marketing funnel. Learn best practices for campaign timing, automation, and integrating SMS with other channels. Nikita also discusses the evolving landscape of digital marketing, the impact of AI, and what sets Aspekt Agency apart in a crowded market.Whether you're a brand owner, marketer, or entrepreneur, this episode is packed with insights to help you grow your business through smarter retention marketing.

Mendel Cohen isn't trying to be another flashy marketer. As CEO and founder of Crafted Digital (with a K, not a typo), a Miami-based B2B digital agency, his focus is on substance over sizzle. In a sea of agencies offering carbon-copy services, Cohen's bet is on proper marketing infrastructure, strategy-first thinking, and a measured approach to growth—even in a climate where AI is reshaping everything.Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

David Sauers is the co-founder and CEO of Royal Restrooms, a high-end portable restroom company with 50 offices across the U.S. He's not just a bathroom boss – he's an overland adventurer, innovator, and proud creator of “the number one brand in the number two business.”In this episode, we dive into how David transformed an often-ignored necessity – going to the loo – into a full-blown luxury brand and nationwide franchise. From weddings to disaster relief, from Kruger Park inspiration to modular bar carts, David shows how bold thinking, strategic marketing, and relentless innovation can turn even the “least sexy” industry into a multi-million dollar business.Why listen? Because this episode is a masterclass in niche branding, asset-light growth through franchising, and how to disrupt outdated customer experiences – no matter what space you're in.

Ali "AJ" Jetha, CEO of Marketcircle and creator of the Mac-native Daylite CRM, joins Nicholas Kuhne to unpack what it takes to build a SaaS brand in a competitive and ever-evolving space. AJ opens up about bootstrapping, battling giants like HubSpot and Monday.com, and how Daylite is redefining value for small businesses by focusing on usability, offline access, and integrated features that don't break the bank.

From Fortune 100s like Disney and Mercedes-Benz to indie founders, their “Seven Wonders Video Podcast Program” helps brands turn one podcast episode into weeks of strategic content — even with basic equipment.They break down how trust is the real secret to creative success, why expensive gear doesn't equal results, and how consistent, authentic storytelling can power your brand like never before. If you're looking to grow without overspending, this is your blueprint.

With over 20 years in traditional media and a current obsession with generative tools, Erich is helping everyone from businesses to kids understand and embrace AI—without the tech jargon.Learn how his practical use of custom GPTs and video workflows makes AI accessible, fun, and transformational—from bedtime jokes with ChatGPT to streamlined nonprofit operations. Plus, you'll discover how to future-proof your kids (and your career) in a rapidly evolving tech landscape.

Samir shares unfiltered lessons from the trenches—how to avoid wasting ad spend, build high-converting campaigns, and think like an eight-figure founder.You'll hear how working for others can be the best training ground for entrepreneurship, what separates winning offers from expensive failures, and why understanding your ideal customer is the most powerful growth lever you have.Plus, Samir reveals his latest venture in Web3—why it's different this time, what musicians and creators can expect, and how NFTs are becoming less hype and more utility.

In this episode, Dave drops real talk on ad platforms, why Google and Facebook aren't your friends, and how radical transparency and AI-augmented creative are changing the e-commerce landscape.

From the streets of New York to a nationwide tech platform, Jared Rosenthal built a DNA and drug testing empire… from a truck. Yep, you heard right. The “Who's Your Daddy” RV didn't just turn heads—it launched a viral guerrilla marketing masterclass and even landed him a show on VH1.He's got stories of bus drivers chasing him down for paternity tests, tips for building your own scalable backend, and a real take on how AI is reshaping the future of small business.Why listen? If you're a founder looking to grow without funding, scale operations, or crack national PR without a cent spent on ads—this one's a banger.

Dr. Sharnael Wolverton-Sehon – author, global thought leader, and founder of Swiftfire International.Blending naturopathic medicine, quantum science, and spirituality, Dr. Sharnael has worked with over 15,000 clients globally, helping them unlock their potential with remote biofeedback, crystal healing, and energetic tools.

We dig into his journey from being inspired by the now-defunct platform Blab, to constructing a DIY podcast stage from old school chairs and auctioned gear, all the way to launching a first-of-its-kind Infinite Seat Theater. It's punk rock meets podcasting meets entrepreneurial grit.If you've ever wondered how to take your podcast from your spare room to a live stage with real audience interaction, Jeff's your guy. Plus – he's giving podcasters free access to his space to test their chops without risk.This is more than a side hustle. It's about building the middle ground between your basement and Madison Square Garden.

Host Nicholas Kuhne dives into powerful themes like goal setting, inner work, coaching readiness, and business growth with two of the most authentic voices in the self-improvement space.Whether you're starting your personal growth journey, scaling your podcast, or levelling up your business, this episode will challenge your mindset and provide the roadmap to lasting success.

From negotiating with Kevin O'Leary to helping founders avoid costly mistakes, this episode is packed with raw insights on when to sell, how to spot real traction, and why retirement is overrated when you're addicted to solving problems.

In this episode of From Startup to Wunderbrand, host Nicholas Kuhne dives into Bert's extraordinary journey—from solo expeditions to pioneering AI in healthcare with Leadbrain.ai.Discover how persistence trumps talent, why there are truly no shortcuts, and how AI is transforming customer acquisition in healthcare. Whether you're steering a startup or navigating your own leadership path, Bert's raw lessons on endurance, innovation, and entrepreneurship will anchor you.

From starting with zero capital to running two companies, Jared talks about bootstrapping high-end brand launches, the art of organic growth, influencer marketing, and the difference between fan merch and wearable fashion. Plus, he opens up about mental health, burnout, and the social challenges of being a solo founder working from home.If you're a coach, creator, or eCommerce entrepreneur looking to scale with purpose, this episode is packed with value.

Paul Davis – Business Mentor, Author, Creator of The Genius CodeIf you're chasing balance, but feel stuck in the grind, Paul's methodology offers a reset. We talk about work-life design, leadership flow states, and why most business owners are solving the wrong problems. Whether you're a solopreneur or scaling fast, this episode gives you tools to stop self-sabotaging and start designing a business that works for you.

Why 90% of data transformation efforts fail – and how to stop your business becoming a cautionary tale.Ritavan breaks down the brutal truth behind failed AI projects, legacy business traps, and the billion-dollar bait-and-switch game. If you're running a non-software-native company and confused by the hype, this episode delivers the unfiltered roadmap to becoming a data-driven winner – without falling for snake oil.

Why listen to this episode?Because most people confuse budgeting with strategy. In this episode, Dr. Hillen tears that myth apart and shows founders how to think like strategists, build companies that actually adapt, and lead teams that don't wait to be told what to do. It's strategic thinking made accessible – no overpriced consultants, no fluff.This one's for startup founders, brand leaders and future Netflixes looking to play offence, not just survive.

In this episode, Gal shares his journey from the Israeli army to marketing teacher and stealth-mode startup founder. He reveals the strategic thinking behind Bold PMM's subscription-based marketing model, and why he believes most B2B startups fail—not because of bad products, but because no one knows they exist. We also dive into how Bold Voice helps SaaS companies build brand credibility through podcast appearances, plus Gal's vision of empowering solopreneurs in Israel with his productized service playbook.This conversation is a must-listen for SaaS founders, product marketers, and anyone looking to scale visibility without blowing the budget.

With an impressive background at Meta, eBay, McDonald's, and Target, Anya shares her transition from corporate to startup life, the emotional rollercoaster of entrepreneurship, and her mission to reinvent fashion for men who want to look great without the hassle.From her Taiwanese roots and experience in Silicon Valley to building one of the most innovative fashion-tech brands for men, Anya discusses product iteration, AI styling, brand partnerships, sustainability, and the vision to make Taelor a global platform for modern professionals.

Jill unpacks her Return on Kindness (ROK) framework, the secrets behind her Publicity Breakthrough Bootcamp, and how kindness is not just good for humanity—but good for business. If you're a startup founder, coach, or marketer, this episode will show you how to stand out, build credibility, and land media coverage without spending thousands on agencies.She shares PR tips you can implement right now, why generosity pays off, and how personal branding and storytelling are crucial in today's attention economy.

Michele DeFilippo has been a pioneer in the independent publishing world since 2001. As the founder of 1106 Design, she's helped over 4,000 authors bring their book dreams to life — without giving up control or royalties. In this episode, Michele joins Nicholas Kuhne to debunk the myths of traditional publishing, discuss how to turn lead magnets into powerful brand tools, and explain how indie publishing can put four times the revenue in an author's pocket.

We unpack her signature use of Jungian archetypes, how to train AI with your unique brand voice, and why Mona believes the human touch is the missing ingredient in most AI-generated content. If you're trying to stand out in the era of mass AI content, this episode is for you.She also reflects on her shift from scepticism to curiosity, empowering others to do the same—especially those who think it's “too late” to embrace AI.

Michael Buckbee joins Nicholas Kuhne to break down how AI is disrupting search, branding, and content marketing—and what businesses can do to stay ahead. With a career spanning cybersecurity, marketing, and SaaS startups, Michael is now the co-founder of Knowatoa, a tool that tracks brand sentiment and visibility across AI search engines like ChatGPT, Perplexity, and Google Gemini.

We dive into the evolution from "Scale Mail" to Sherlock, their direct mail strategies, and why personal branding is the next growth lever. Oh—and he used to row for Oxford and coach at Princeton. Yeah, it's that kind of episode.

Matthew Lesko—the man in the question mark suit—isn't just a media personality with over 100 TV appearances on Oprah, Larry King, and Good Morning America. He's a bold truth-teller with 50 years of experience helping everyday Americans find billions in government grants and funding. In this episode, we dive into how Matthew built a legendary personal brand, what keeps him going at 81, and why your heart—not your brain—is the key to success.

From using AI to create content that ranks to turning one blog post into 10+ videos, Matt breaks down his full process, step by step. If you're overwhelmed by SEO, stuck on content ideas, or trying to figure out LinkedIn, this episode is a goldmine. We talk tools, tactics, and the mindset shift needed to grow in 2025.

Richard Levy, founder and CEO of Sophera Marketing, joins host Nicholas Kuhne on From Startup to Wunderbrand to share how startups can thrive by using strategic marketing over big-budget tactics. From real-world case studies to practical frameworks like the Three C's of Positioning and the importance of diagnostics before tactics, this episode is packed with lessons for any founder, marketer, or brand strategist looking to build a business that scales and succeeds.Call to ActionLearn more about Richard Levy and how Sophera Marketing can help your business thrive:

In this episode, Nicholas Kuhne welcomes back Robert Indries, a serial entrepreneur with a remarkable journey from engineering geek to building and exiting multimillion-dollar businesses. Whether you're a manager, an aspiring entrepreneur, or a business owner aiming to empower your teams, this episode is packed with practical, unfiltered advice you can apply immediately.

Join us in this inspiring conversation with Marc Sauer, serial entrepreneur and founder of Urban August and International Tie. Learn why solving a real, everyday problem gives your brand an edge, and discover valuable insights into launching niche products online.If you're an aspiring entrepreneur looking to identify your niche and build a brand with staying power, Marc's story is a blueprint worth following. You can explore his products or connect with him directly:

Specialising in photography for speakers, authors, coaches, and consultants, John reveals why your iPhone selfie isn't enough when aiming for high-impact branding. Discover the power of imagery in positioning yourself as an authority, creating consistent visual storytelling, and effectively connecting with your audience.Explore why a consistent visual strategy matters, the importance of updating your portfolio regularly, and the difference professional photography makes in establishing perceived value and trust. John shares his journey into expert brand photography, his experiences with influential figures like Phil Jones, and unique anecdotes from his adventurous photography sessions.Connect with John Demato:Website: www.johndemato.comSocial media links available on his websiteTimestamps & Key Topics:[00:00] Introduction to John Demato and visual storytelling[01:00] Why professional photography still matters in the smartphone age[03:00] Importance of regularly updating your professional images[05:00] How outdated visuals affect audience trust[08:00] Creating a strategic visual plan aligned with your brand[13:00] John's photography process for new clients[20:00] Capturing authenticity in brand visuals[22:00] John's path to specialising in brand photography[24:00] Impactful photography experiences and key influences[26:00] John's personal branding and content marketing approach[30:00] Unique photography experiences and memorable moments#personalbranding Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Roy unpacks his strategic game planning process, explains the power of differentiation, and discusses how he created a business that later reached $18 billion in revenue. If you're looking to stand out, scale up, and execute like a pro, this episode is for you.Learn more!

We discuss why simply using platforms like HubSpot or MailChimp isn't enough anymore, the importance of authentication protocols like DKIM, SPF, and DMARC, and how Google and Yahoo's new rules impact email marketing. Plus, MV shares insights on why email is the glue for your business, the importance of testing and auditing your emails, and how to optimize automations without losing authenticity.If your emails aren't getting the engagement they should, this episode is a must-listen!What next?Want to improve your email deliverability and get out of the spam folder?

Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

https://www.timbranyan.com/ Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Ben shares insights on how writing a book isn't just about selling copies—it's about positioning yourself as an authority, generating leads, and creating a long-term legacy. He discusses common mistakes new authors make, how to structure a book for success, and why marketing a book starts before you even write a word. If you've ever thought about writing a book to boost your brand, this episode is a must-listen!Timestamps & Key Topics[00:00:00] - Introduction: Who is Ben Cena, and why should you listen to him?[00:01:00] - The rise of self-publishing and why traditional publishing is outdated[00:02:00] - How Ben transitioned from gym trainer to publishing expert[00:03:00] - The power of a book: Why becoming an author builds authority[00:04:00] - The biggest challenge for most aspiring authors: Procrastination & mindset[00:06:00] - Why writing a book is not enough—marketing is key[00:07:00] - The #1 mistake most first-time authors make[00:08:00] - Crafting the perfect book title & cover for maximum impact[00:10:00] - Case study: How one of Ben's clients turned $40K in ads into $250K in sales[00:12:00] - The real money in books: It's not about book sales, but business leverage[00:14:00] - Why YouTube is one of the best platforms for book marketing[00:16:00] - How to use a book to get TEDx talks, media exposure, and partnerships[00:18:00] - The step-by-step process Ben follows with new clients[00:20:00] - High Value Author's vision for 2025 and how they plan to scale[00:22:00] - Final thoughts: How to get started on your bestseller journeyWhat next: