From Startup to Wunderbrand with Nicholas Kuhne

00:00 – Intro & Jed's welcome 01:20 – How Backstory Branding was born from client feedback 02:33 – Jed's non-traditional background vs. the usual MBA crowd 04:52 – Why founders struggle to accept bold brand strategy 06:50 – Branding is not a crap shoot 08:26 – How strong brands multiply SaaS exit value 12:13 – The four phases of the Backstory Brand Wheel 13:46 – The DemoChimp → Consensus rebrand story ($110M raise) 16:36 – Jed's IDEO days, patents & human-centred design 20:10 – Why marketing leadership churn destroys brand equity 23:27 – Final thoughts & where to find Jed Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Follow Emil on LinkedIn & Twitter (X) Learn more about FlashPass: flashpass.com (or search FlashPass upskilling) 00:00 FlashPass: Upskilling for the AI Era 02:08 From Dorm Room to Millions: Emil's Origin Story 03:47 The $65K Summer: Tennis, COVID & Finding His Lane 07:01 What Is FlashPass? Upskilling America for the AI Era 10:27 AI Won't Just Take Jobs — It's a Feature of Progress 12:40 How FlashPass Works: Intake, Upskill, Match 14:44 Bipartisan Support & Scaling to 20% of America 15:29 Building Courses with Industry Partners 16:49 Working with Government & What's Next 18:30 Where to Find Emil Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With 13+ years of experience, she reveals why buying lists destroys your brand reputation, how to create irresistible lead magnets that feel on-brand, and the smart automations and segmentation that make every subscriber feel personally known. From welcome series tailored to signup source to connecting email seamlessly with your wider brand strategy, this episode gives you the playbook to stop treating email as an afterthought and start using it as a core Wunderbrand asset. The Value Right Now Email still delivers a 35:1 ROI and is the quiet channel where real brand relationships are built and protected — especially when every other platform changes algorithms overnight. Guest Links Website: bylorengene.com LinkedIn: Lauren Luedeke Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Links & Socials: Product Tranquility: https://producttranquility.com Dan Balcauski on LinkedIn: search “Dan Balcauski” SaaS CEO Pricing Scorecard (free): producttranquility.com Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps: 00:00 – Volcano chat & intro 01:30 – Is pricing art or science? 04:45 – Why founders delay pricing decisions 05:30 – ChatGPT's pricing evolution explained 09:30 – Why freemium can actually work for OpenAI 12:30 – Customer Lifetime Value (CLV) reality check 16:45 – Pricing brand-new AI SaaS products 20:00 – You must earn the right to monetise 23:30 – Microsoft Copilot pricing lesson 26:30 – Where to find Dan & the free scorecard Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We're joined by Daniel Frankavilla, an experienced brand strategist and entrepreneur who excels at turning purpose into real-world traction. His journey, from founding a nonprofit organization at 17 to building and selling a creative agency, showcases his deep understanding of marketing and business. Daniel's ventures consistently help others achieve tangible results, embodying the spirit of effective entrepreneurship and personal branding. Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

From CFO/CEO roles to running Boston Market Strategies (reviewing 450+ products), to re-engineering clinical trials at places like Penn and Drexel, Curtis has spent 38+ years bridging academia, industry, and investors. In 2009 he launched Eureka Connect, a behavioural science powerhouse that uses validated assessments to reveal exactly why you do what you do — your hardwired drives, ego, discipline, social skills, and more. The core value right now? Leadership is the bottleneck in biotech translation. Curtis shows how understanding behavioural mechanisms of action lets you build teams that don't just survive but actually deliver cures, close funding rounds, and scale without the usual ego explosions. Guest Links Eureka Connect: https://eurekaconnect.com Institute for Biomedical Entrepreneurship: https://ibeinc.org Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps 00:00 – Introduction & Curtis Sprouse's background 02:30 – What Eureka Connect actually does (behavioural mechanism of action) 06:45 – Why 30 minutes reveals more than you expect 09:30 – Building real trust and social skills in teams 11:45 – Why the Institute for Biomedical Entrepreneurship exists 14:00 – The knowledge gap vs funding gap in translation 17:30 – Real success stories and the power of the 1500-person network 20:15 – US reshoring, investment climate, and global collaboration 25:00 – What Curtis's year as CEO actually looks like 28:30 – Integrating AI into a 13-year-tenured team 32:45 – Behavioural science vs finance – where the real excitement is 35:30 – When to take the assessment (high school to C-suite) 37:45 – How to get involved with Eureka Connect and IBE Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode you'll discover why most “masterminds” are really just group coaching, how to stop choosing between business success and family presence, and why being a serial integrator might be the highest-leverage role in any company. Guest Links • Gathering the Kings: https://gatheringthekings.com • Driven to Win Podcast (Jake's show) – link in description Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps 00:00 – Welcome & Jake Isaacs introduction 01:00 – The serial integrator explained (Gino Wickman Traction reference) 03:45 – Why fulfilment comes from execution, not likes 05:10 – The power of true mastermind communities vs group coaching 07:30 – Legacy beyond money: being present for your family 09:45 – Real success story: landscaping owner adds $2M while running 100-mile ultras 12:30 – The lie of work-life “balance” – obsession in both arenas instead 15:20 – Jake's personal story: two divorces, hospitality fixer days, and the phone-off transformation 19:00 – Daily boundaries and protecting your time 21:00 – Who Gathering the Kings is for: “grateful but not done” entrepreneurs 23:30 – Final thoughts and call to connect Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest Links Website & Resources: alfon.com Daniel's LinkedIn: Search Daniel Alfon (profile with 1,893 followers and serious results) Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps 00:00 – Welcome and Daniel's 20+ years on LinkedIn 01:50 – Why only 1,893 followers after two decades 03:30 – Best connected vs most connected 05:10 – Why clients come to him (no cold outreach) 07:00 – Natural engagement instead of spammy messages 09:00 – His training offers and keeping the fire after all these years 11:30 – What he'd fix if he ran LinkedIn 14:40 – Advice for new grads entering the workforce 16:20 – Podcasting as the new Wild West 20:30 – Where to find Daniel's resources Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest Links Rising Tides Marketing: https://risingtides.io Grady's YouTube: [link to be added] Book “Building Distribution” (coming Q3/Q4 2025) Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps 00:00 – Welcome & Grady's wild background 01:30 – Why 250 launches cost him his hair 02:45 – What “Building Distribution” really means 05:20 – Why most founders fail at customer acquisition 07:40 – The brutal focus conversation every founder needs 09:15 – Finding your first 100 ideal customers 12:00 – How to stop being everything to everyone 14:30 – Building marketing systems that actually work 20:45 – Rising Tides team model explained 26:30 – Making the hand-off to in-house teams easy 31:00 – The real mentality behind building distribution 33:20 – Final advice on killing founder dissonance Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

High-performance coach and entrepreneur Jake Smolarek has spent over 20 years helping ambitious people scale fast, build smarter, and create businesses that serve their lives instead of consuming them. Today he reveals his battle-tested coaching frameworks that turn big dreams into reality without the burnout. The Journey: From arriving in the UK at 19 with just £150 in his pocket to building multiple businesses (and failing along the way), Jake learned the hard way that success demands persistence, delegation, and a refusal to quit. His frameworks were forged from two decades of coaching clients and studying icons like Arnold Schwarzenegger, Elon Musk, and Steve Jobs. The Value: If you're stuck drifting without direction or constantly starting over, Jake's three signature frameworks give you the exact structure to build unbreakable momentum, believe in your own success, and make daily progress that actually compounds. Perfect for entrepreneurs who are done with quick-fix hype and ready for real, sustainable growth. Links & Socials: Jake's website: https://jakesmolarek.com Find Jake on LinkedIn and Google “Jake Smolarek” Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps: 00:00 – Jake Smolarek on never giving up and the crazy factor in success 01:00 – Kite surfing lessons: why you must learn to delegate early 03:00 – The origin of Jake's coaching frameworks 04:30 – Vision GPS explained (the four ingredients) 08:00 – Why most people stop dreaming and how to restart 10:30 – The power of “Just do it” and the importance of discipline over motivation 12:00 – Jake's personal vision and how it evolved 14:00 – Three Steps to Win Your Gold Medal 16:30 – No Zero Days + the 1% rule (Kaizen in action) 19:30 – How to get in touch with Jake Smolarek Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if AI isn't your competition, but your best advantage?In this episode, Nicholas Kuhne chats with Dr Angela Mulrooney – branding expert, ex-dentist, and creator of a personal branding AI app – about how professionals can futureproof their identity, stand out from the AI-generated noise, and finally claim their space in the market.

Raj Singh – Serial Entrepreneur, Product Leader at Mozilla, and Startup WhispererIn this episode, we dive into what it really takes to stay ahead in a world where GenAI has levelled the playing field. Raj unpacks how the role of individual contributors is shifting, why communication is now the killer skill, and how 10-person teams can now build billion-dollar companies. Also, we explore what authenticity looks like in the era of AI, and what it's like jumping from founder life to building at Mozilla.

T. Christian Helms is the creative force behind Helms Workshop, a branding agency based in Austin known for crafting bold, character-driven brands. He's a designer, writer, speaker, and former Pentagram-er who once designed a logo in a Burger King bathroom (yep, really).In this episode, Christian and Nicholas Kuhne dive into why design without thinking is dead, how to build a brand that makes people feel something, and what separates a pretty logo from a movement. If you've ever been frustrated by clients picking the “safe” option, or wondered whether brand agencies still matter in an AI-driven world – this is the one to queue up.

We talk real strategies for customer targeting, audience “alchemy”, and Adam's hands-on approach to crafting campaigns that actually convert. Plus, Adam shares why he's publishing guides, eBooks, and content to help even the smallest businesses buy media like pros.Whether you're a founder, marketer, or launching your first product – this episode gives you the straight-talking guidance you wish you'd had earlier.

In this episode, we dive into the real digital divide — not just access to tools, but the confidence and capacity to use them. Roberto and Nicholas go deep on how small businesses, particularly in marginalised communities, can close the AI gap, scale their operations, and build generational wealth.Expect sharp commentary on:Why Roberto left government for entrepreneurshipHow tools like ChatGPT are levelling the playing fieldThe gritty truth about “full service” agencies in a fragmented worldWhether AI is taking jobs or creating themWhy listen?If you're building a business on the frontlines — without the luxury of Silicon Valley funding — this conversation is your blueprint. Real talk. Real strategy. Real impact.Call to Action:Edit your podcasts like a pro: https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey: https://www.joinpodmatch.com/nickkuhneRoberto's Projects:https://bravenagency.comhttps://smrts.coEmail: robert@bravenagency.comLinkedIn: https://www.linkedin.com/in/roberto-martinez-360⏱️ Timestamps & Key Topics:00:00 – Introduction 01:00 – Getting confused with a reality TV star 03:00 – Why Roberto walked away from government 05:00 – From grief to grit: the personal story behind Braven Agency 07:00 – Small business vs unicorn startup mindsets 09:30 – Lifestyle businesses vs visionary growth 13:00 – Why build a full-service agency in 2025? 15:30 – AI workflows, operational savings, and global talent 18:30 – The digital divide isn't about access – it's about application 21:00 – Real-world AI example: logo design from 20 hours to 5 24:00 – How AI is creating jobs in small business (surprise!) 26:30 – Roberto's open invitation to collaborate Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

She didn't start out in writing. With roots in computer science and a pivot into business, Sarah discovered copywriting as the perfect blend of creativity and commerce. From $10 blog posts on Fiverr to hundreds of completed gigs, she's built a sustainable brand through consistency, experimentation, and serious craft.In this episode, we get into:What copywriting really is (and isn't)How AI is helping (not replacing) real writersThe “Fiverr-as-practice” mentalityManaging content across TikTok, Instagram, Reddit and moreThe power of repurposing and storytelling across platformsEmail, Substack, and why she's jumping on podcastsWhether you're a marketer, solopreneur, or just trying to make sense of your content strategy, this episode offers a sharp take on how to survive (and thrive) in today's attention economy.

In this episode, we get into his data-backed findings on how men and women use time differently at work, why only 20% of your time is actually spent on your highest priorities (ouch), and how organisations are quietly burning out their teams without even realising it.We talk practical fixes, bad email habits, smarter meetings, and how measuring what matters can transform your team's output. Oh, and we get poetic too — literally. Mark shares his quirky (and surprisingly powerful) book The Poetic Path to Getting More Done and even drops a goal-setting rhyme that's better than your last TED Talk.If you're a founder, manager, or just someone whose to-do list is longer than your week — this one's for you.

In this episode, Rachel and Nicholas get real about what actually makes good marketing. From managing a “robot intern” (aka ChatGPT) to decoding what “engagement” really means, this episode strips away the fluff and gets to the guts of marketing strategy. You'll learn why “visionary” is a dangerous word, how tone of voice builds brand trust, and what metrics really matter (hint: it's not likes).Whether you're a startup founder staring at your cringey website or a brand looking to scale without sounding like a brochure, Rachel's practical wisdom and deadpan humour will get you unstuck fast.Website: https://boltfromthebluecopywriting.comEmail: hello@boltfromthebluecopywriting.com Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Dr. Christiane Schroeter – TEDx speaker, university professor, wellness coach, and author of the Petite Practice Method.Background: Christiane grew up in Germany, earned her PhD in the US, and now juggles being a successful academic, podcaster, author, and mum — all without burning out. She's the real deal when it comes to high-achiever life… minus the breakdown.What this episode is about:Why do so many high achievers still feel stuck? What happens when you do everything "right" — and success still doesn't show up the way you expected? In this conversation, we dig into the mindset traps, comparison loops, and resilience hacks that define (or destroy) high performers. Plus, how to use The Petite Practice Method to build momentum from small actions.Why listen?If you've ever chased a goal, faced rejection, or wondered “what's next?” after hitting a big milestone — this one's for you. Christiane shares real stories (including her TEDx journey), failures, and mental rewiring tools that every high achiever needs in their toolkit.“You just haven't found the right gallery for your art.”– Dr. Christiane Schroeter Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Through his proprietary “Blueprinting” methodology, Ian transforms vague business direction into clarity that drives real growth.In this episode, we unpack why most businesses don't actually know what business they're in — and how that confusion leaks into staff turnover, customer churn, and inconsistent growth. Ian shares how his seven-word purpose statements aren't branding fluff — they're powerful decision-making tools that guide strategy, hiring, marketing and even mergers.You'll hear how a retail shelving company landed an $800K Best Buy deal simply by reframing what they do in two words. If you're running a business, building a brand, or stuck in confusion — this one's your wake-up call. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why listen: If you're still “spray and pray” on Meta or Google, this is your crash course in fishing where the fish are—down to the car-lot, the competitor's showroom, or the exact conference hall. Concrete tactics, real numbers, zero fluff.Guest links & product:GetGeofencing (location-based ads): getgeofencing.com.Timestamps & key topics00:00 – Navy crypt tech to geofencing pro: meet Chris Seminatore.01:00 – Moustache chat & the “Viking” beard energy.02:00 – Digital nomad life: Puerto Vallarta ↔ Los Angeles and running a seven-figure shop.03:00 – What geofencing really is (digital perimeter → device IDs → programmatic ads).04:00 – Bidding in ~100 ms and why competitor geofencing works.05:00 – Actual pricing: ~$850/100k display impressions; ~$1,600/100k video impressions.06:00 – Use cases: restaurants, real estate, attorneys, car dealers, plasma centres, gov-tech, trade shows.07:00 – From Gulf War tech to modern ads; US legality only ~10 years old.08:00 – Politics: target only the voters in-district and stop wasting spend.09:00 – OTT/CTV explained; addressable TV and granular reporting.10:30 – Why geofencing is still a niche (and a competitive advantage).11:30 – “Seven touches”: adding location to your channel mix.12:00 – Knowing your customer: the car-lot example and real buying intent.13:00 – Privacy, data, and what “relevant ads” actually means.14:00 – Global campaigns and geofencing WEF in Davos.15:00 – Military lessons for agency life: discipline, reverse-engineering goals, radical transparency.17:00 – Patton, problem-solving, and letting teams innovate.18:00 – Connect with Chris: getgeofencing.com. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode, we go deep into Mitchell's journey from rock bottom — addiction, depression, debt, and divorce — to becoming a global top 1% podcaster and six-figure executive coach helping high-performing dads thrive at work and at home. If you're a father, husband, or just someone who's ever felt pulled between ambition and family, this one's for you.We unpack how to live a life “worthy of imitation”, what resentment means in relationships, how autopilot is sabotaging your dreams, and why your legacy might not be what you think it is.

From scripting space villains for Bruce Campbell to brand therapy for spiritual entrepreneurs, Hersh Rephun has had a wildly unconventional journey. In this punchy and thoughtful episode, Nicholas Kuhne sits down with the “holistic brand therapist” to explore how comedy, personal trauma, and truth-telling fuel the most powerful personal brands.If you're a founder, creative, or consultant who wants to be taken seriously without selling your soul, this episode hits hard in all the right ways. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mariana has filmed for the New York Times, Wall Street Journal, Time Magazine, and spent five years as a senior producer at NBC. Today, she helps entrepreneurs build trust faster and accelerate sales with emotion-driven "brand videos" – not “branded” ads, but authentic stories that connect.We dive into her journey from global documentaries to digital marketing, the difference between passion and overcome stories, and why a single brand video is a "forever asset" that transforms cold audiences into believers. Mariana also shares her framework for storytelling that moves people, plus affordable ways founders can start today.If you want to pass the “instant trust test” and stop blending in, this episode is your guide.Find Mariana here:Website: https://brandmagnetic.comInstagram: https://instagram.com/brandmagneticCheat Sheet: https://brandmagnetic.com/cheatsheetPodcast: Empire Secrets of Digital Marketing⏱️ Timestamps00:00 – Meet Mariana Henninger: Emmy winner & brand video strategist01:00 – From documentaries to entrepreneurship: the leap from NBC03:00 – Why personal storytelling beats features & funnels05:00 – The right (and wrong) reasons to start a business09:00 – Brand videos vs documentaries: finding your angle11:00 – Everyone has a story: passion vs overcome frameworks15:00 – Why brand videos aren't ads (and how they build trust)16:30 – Where a brand video fits in the customer journey18:30 – 30 ways to use your brand video across platforms19:30 – The Brand Video Accelerator & resources for beginners21:00 – Empire Secrets podcast & final thoughts Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Nicholas talks with PR strategist and Forbes thought leader Liana Zavo about building trust through third‑party validation, the role of video in modern PR, why press releases aren't a PR strategy, and how to repurpose earned media into months of content. We also cover her 21‑Day Personal Branding Challenge and Media Bootcamp.Chapters: 00:00 Intro 02:00 Liana's origin story 04:05 Going global & U.S. credibility 05:20 PR vs ads for trust 09:00 Social + AI changed PR 11:00 Press releases vs PR 13:10 The “Pink Book” 15:00 Practicing what you preach 16:30 21‑Day Challenge & BootcampFind out more rom Liana:https://zavomediapr.com/ Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Robin Waite is the go-to coach for freelancers and service pros ready to ditch burnout and start scaling smarter. Founder of Fearless Business, Robin has coached over 1,000 clients globally from his base in Gloucestershire, UK. With clients in 26+ countries and appearances for brands like Google and Microsoft, he's all about pricing smart, positioning right, and getting paid what you're worth. Oh, and he's also a Guinness World Record holder and an ocean-cleaning charity partner.What's in this episode?This one's for the freelancers and founders who feel like they're screaming into the void of social media. Robin breaks down "why shouting “Buy my stuff!” on every platform doesn't work" – and what actually does. We dive into his fearless framework from the book Take Your Shot, including how to stop undercharging, get laser-focused on your niche, and take your business from frantic to flourishing.Nicholas and Robin go deep into:Why niching isn't boring – it's profitable.The 3-part framework for finding and reaching the right audience.Why hourly pricing is broken (and kind of unethical).And the surprising connection between identity and consistent lead flow.You'll walk away with:Real, practical strategies to simplify your marketing, raise your prices with confidence, and stop wasting time on strategies that don't convert.

In this episode, Marta breaks down how to build a personal brand before trying to sell one, the future of experience design, and why premium brands need to rethink loyalty and engagement. From luxury hotels to Gen Z expectations, this is a masterclass in innovation at the edge.

With over 3,000 meetings booked across 30+ startups, Justin shares how he rebuilt his business from scratch without the safety net of a big brand. From inbox deliverability secrets to building scalable cold email systems using AI, he gives tactical advice that can generate results—even if you're a solo founder.In this episode, we dive into his entrepreneurial journey, uncover common cold email mistakes, and explore the future of email marketing in an AI-powered world. Whether you're getting started or struggling with delivery rates, this is your cold outreach playbook. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

In this episode, we rip into:How client pleasers accidentally kill profitWhat “authority” really means (hint: it's not shouting louder)How agency folk can stop grinding their teeth and start setting real boundariesIf you're tired of over-servicing, getting walked over, or wondering why you're broke despite being busy — this one's for you.

Guest: Leonard Scheiner – CEO of Geek House, a law firm marketing agency helping attorneys grow predictable revenues and become the go-to authority in their niche.Background: Leonard started in the legal world as a marketing intern and never left. Over the past 10+ years, he's worked with solo attorneys and small-to-medium firms across the US, turning legal professionals into trusted brands that actually get found.Why Listen:If you're a lawyer (or any niche service provider) wondering why your phone isn't ringing despite your credentials – this episode will slap you with some hard truths. Leonard breaks down why lawyers struggle with branding, how to outshine the competition without “shouting”, and why being a great attorney isn't enough to grow your firm.

We dig into why generic labels keep professionals stuck, how to map your 15 personal USPs, and the mindset shift that turns so‑called weaknesses (like an accent) into signature strengths. We also explore her 3D immersive holographic keynote format and a free self‑perception audit leaders can use to align how they see themselves with how the world sees them. sylviedigiusto.comConnect with Sylvie di GiustoWebsite & resources (books, audit, hologram keynote): sylviedigiusto.com. sylviedigiusto.comDiscover Your Fair Advantage (book): available on Amazon and Kindle.The Image of Leadership* (updated edition + industry series): details on her site. sylviedigiusto.comYouTube: Sylvie di Giusto channel. Timestamps & Key Topics00:00 — “What makes you impossible to ignore?” Intro to Sylvie's work and why personal brand is your unfair edge.01:00 — Books and background: The Image of Leadership & Fair Advantage; teaching perception for performance.02:00 — Applying USP thinking to yourself (not just products); escaping generic labels.04:30 — Why differentiation is harder now (automation/AI) and why people still choose people.06:00 — The “glass jar” blind spot and making time to work on yourself.07:10 — Why “Fair” Advantage (not “fake it”): leveraging what's already true without bragging.09:00 — The 15 USPs and ~380 questions that surface your unique combination.11:30 — Thought leadership vs. chasing trends; evolving content while staying in your lane.12:45 — Standing out on stage; raising the bar with 3D immersive holographic keynotes.14:30 — Zero‑diva mentality and making event planners' lives easier.15:40 — Serving government & public‑service audiences; meaningful moments on stage.18:00 — Moving from Europe to the U.S.; turning an accent from insecurity into an asset.20:00 — Producer story: why simple, clear language wins with broad audiences.22:30 — Asking for external feedback to build self‑awareness.23:00 — Sylvie's free perception audit: discover how the world likely sees you.24:30 — Where to find Sylvie; tailored industry editions of her books; wrap‑up. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Kasim calls himself “one of the world's greatest failures”—but the receipts say otherwise. From abandoned auditions and “trash films” to building seven‑ and eight‑figure companies (exiting two), authoring a No.1 international marketing bestseller, and co‑founding a top marketing mastermind, Kasim shows how failing in public forged his approach. We dig into vision‑led entrepreneurship, selling a Google Ads agency without running campaigns himself, and why niching down—like his Montessori marketing venture—is the smartest play in a post‑AI world. Raw lessons on timing, resilience, and building trust moats.Guest linksWebsite & socials hub: kasim.meTimestamps & Key Topics00:00 — “World's greatest failure”: why the scars matter01:00 — Albuquerque roots, blind single mum, no safety net02:30 — From acting to entrepreneurship (and why stages pay)03:40 — Improv as creator training: getting comfy failing in public05:10 — Open‑mic disasters, Kill Tony, and building thick skin07:00 — One in a million… attempts: persistence over talent08:30 — 20‑year “overnight” success & the eight‑figure agency exit10:40 — Entrepreneurship = leverage: cap downside, chase exponential upside11:20 — Practice creates “luck” (Gary Player mindset)11:50 — Building the top Google Ads agency without running ads13:10 — Outsourcing PPC, vendor management, then bringing in‑house (margins to ~40%)16:40 — Give away the playbook; the right clients will still call18:00 — Niching down: Montessori schools as a micro‑niche19:10 — Why niches win post‑AI; staying under PE's radar20:30 — Category depth: years of authentic content build a moat24:00 — The traffic bubble and BOFU addiction vs. long game25:30 — Buyer timing: the baby‑stroller effect26:00 — Wrap‑up & where to find Kasim Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

We dive into HIPAA‑aware marketing, choosing the right channels, SEO as the strategy spine, repurposing content at scale, and tying brand building to booked appointments. Jake also shares real numbers on healthcare CPCs, why patient lifetime value should drive spend, and what it actually takes to run a podcast.Connect with Jake Sucoff (Patient Procure)Website: patientprocure.comPersonal site: heyjakey.comTimestamps & Key Topics00:00 – Meet Jake Sucoff & Patient Procure's healthcare focus01:00 – Why niching into healthcare builds trust with physicians02:30 – HIPAA, compliance pitfalls, and having healthcare attorneys on retainer03:50 – Running a distributed agency team across time zones05:10 – Channel selection: where patients vs. peers actually spend time07:20 – SEO first: keywords → pillars → a content system that repurposes everywhere08:30 – From long‑form to short‑form: YouTube, Shorts, Reels, LinkedIn, email09:40 – Mapping the funnel: top/mid/bottom‑of‑funnel content for patients10:30 – When paid makes sense: Google Search, Performance Max, Meta12:10 – Why CRO, site health, and email foundations matter before ads13:05 – Reality check: healthcare CPCs can hit hundreds of dollars14:10 – LTV, ROAS, and making the economics work for private practices16:00 – Acquisition vs retention: generating more from patients you already have17:05 – The truth about podcasting: workload, consistency, and operations18:20 – Turning “talking” into a content engine for clinicians19:00 – Where to find Jake & final takeaways00:00 Introduction to Jake Sucoff00:48 Founding Patient Procure02:23 Navigating Healthcare Marketing03:38 Running a Distributed Team04:47 Choosing the Right Marketing Channels07:01 Content Strategy and SEO14:47 Understanding Patient Lifetime Value17:01 Challenges and Rewards of Podcasting18:55 Conclusion and Contact Information Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

We explore why personal branding is becoming more important than a company logo, and how Jill's “Return on Kindness (ROK)” framework offers an alternative to traditional ROI.This episode is a wake-up call for small business owners, personal brands, and startups who are still hiding in the shadows — or obsessing over colour palettes instead of client connections. If you've ever been stuck chasing perfection, or waiting for the right time to start putting yourself out there, Jill's advice might be the seed you need to plantFind out more about Jill Lublin's masterclasses, books, and free Kindness Circles:

This episode digs into the high-stakes world of legal SEO, why PPC is often a cash-burning trap for law firms, and how niching down beats general marketing any day. Lindsey unpacks the realities of ranking law firms on Google, building trust through content, and why most agencies get SEO completely wrong.Guest Website:https://optimizemyfirm.comEmail: lindsey@optimizemyfirm.com00:00 – Meet Lindsey: Teacher, chicken farmer, SEO ace01:45 – From eggs to algorithms: Her path to law firm marketing04:50 – Why niching down in marketing works06:30 – The PPC money pit for personal injury lawyers09:05 – When SEO isn't right for law firms11:20 – Building a referral network the right way13:00 – Avoiding dodgy SEO agencies: red flags & contracts15:20 – How AI and zero-click searches are reshaping SEO17:40 – Winning with long-term content strategy Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Learn about his bestselling book, 'No More Average,' and how you can elevate your social circle to achieve greater success. Along the way, Andy shares insights on managing a growing team and integrating AI into business processes. Don't miss this inspiring story filled with actionable takeaways for aspiring entrepreneurs.00:00 Introduction: Elevate Your Social Circle00:45 Meet Andy: Marketing Expert and Entrepreneur01:17 The Power of Webinars in Business02:02 Andy's Entrepreneurial Journey04:05 Building a Successful SaaS Business10:10 Navigating Challenges in Business Growth14:05 No More Average: The Book16:30 Conclusion: Connect with Andy Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Jon shares insights on unconventional franchise opportunities, from in-home senior care to private aircraft detailing. He also explains the benefits of franchising over starting a business from scratch, including proven blueprints, community support, and market predictability. The discussion highlights various industries ripe for franchising and offers a glimpse into Jon's journey and expertise, making this a must-watch for aspiring franchisees and entrepreneurs alike.00:00 Introduction to Non-Food Franchising00:56 Meet Jon Ostenson: Fran Bridge Consulting01:44 Understanding Franchising: Food vs. Non-Food02:41 Exploring Non-Food Franchise Opportunities06:47 The Benefits of Franchising10:13 Jon's Book: Non-Food Franchising13:13 Investment Ranges in Franchising16:24 Guidance from Fran Bridge Consulting20:54 Jon's Journey and Final Thoughts Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Tune in as we discuss the evolution of superfoods, the importance of high-quality products, effective business branding, and how Justin built a successful, customer-centric company from the ground up. Get insights into his philosophies on entrepreneurship and learn valuable lessons for aspiring business owners.00:00 Introduction to Justin Snyder and Forest Superfoods00:37 What Are Superfoods?02:10 The Rise of Superfoods in Modern Diets03:29 Justin's Entrepreneurial Journey04:43 First Customers and Early Challenges07:03 Maintaining Quality and Avoiding Debt11:56 The Importance of Customer Experience15:22 Rebranding to Forest Superfoods18:36 Conclusion and Final Thoughts Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Discover actionable strategies for using SMS and email to boost customer loyalty, increase revenue, and optimize your marketing funnel. Learn best practices for campaign timing, automation, and integrating SMS with other channels. Nikita also discusses the evolving landscape of digital marketing, the impact of AI, and what sets Aspekt Agency apart in a crowded market.Whether you're a brand owner, marketer, or entrepreneur, this episode is packed with insights to help you grow your business through smarter retention marketing.

Mendel Cohen isn't trying to be another flashy marketer. As CEO and founder of Crafted Digital (with a K, not a typo), a Miami-based B2B digital agency, his focus is on substance over sizzle. In a sea of agencies offering carbon-copy services, Cohen's bet is on proper marketing infrastructure, strategy-first thinking, and a measured approach to growth—even in a climate where AI is reshaping everything.Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

David Sauers is the co-founder and CEO of Royal Restrooms, a high-end portable restroom company with 50 offices across the U.S. He's not just a bathroom boss – he's an overland adventurer, innovator, and proud creator of “the number one brand in the number two business.”In this episode, we dive into how David transformed an often-ignored necessity – going to the loo – into a full-blown luxury brand and nationwide franchise. From weddings to disaster relief, from Kruger Park inspiration to modular bar carts, David shows how bold thinking, strategic marketing, and relentless innovation can turn even the “least sexy” industry into a multi-million dollar business.Why listen? Because this episode is a masterclass in niche branding, asset-light growth through franchising, and how to disrupt outdated customer experiences – no matter what space you're in.

Ali "AJ" Jetha, CEO of Marketcircle and creator of the Mac-native Daylite CRM, joins Nicholas Kuhne to unpack what it takes to build a SaaS brand in a competitive and ever-evolving space. AJ opens up about bootstrapping, battling giants like HubSpot and Monday.com, and how Daylite is redefining value for small businesses by focusing on usability, offline access, and integrated features that don't break the bank.

From Fortune 100s like Disney and Mercedes-Benz to indie founders, their “Seven Wonders Video Podcast Program” helps brands turn one podcast episode into weeks of strategic content — even with basic equipment.They break down how trust is the real secret to creative success, why expensive gear doesn't equal results, and how consistent, authentic storytelling can power your brand like never before. If you're looking to grow without overspending, this is your blueprint.

With over 20 years in traditional media and a current obsession with generative tools, Erich is helping everyone from businesses to kids understand and embrace AI—without the tech jargon.Learn how his practical use of custom GPTs and video workflows makes AI accessible, fun, and transformational—from bedtime jokes with ChatGPT to streamlined nonprofit operations. Plus, you'll discover how to future-proof your kids (and your career) in a rapidly evolving tech landscape.

Samir shares unfiltered lessons from the trenches—how to avoid wasting ad spend, build high-converting campaigns, and think like an eight-figure founder.You'll hear how working for others can be the best training ground for entrepreneurship, what separates winning offers from expensive failures, and why understanding your ideal customer is the most powerful growth lever you have.Plus, Samir reveals his latest venture in Web3—why it's different this time, what musicians and creators can expect, and how NFTs are becoming less hype and more utility.

In this episode, Dave drops real talk on ad platforms, why Google and Facebook aren't your friends, and how radical transparency and AI-augmented creative are changing the e-commerce landscape.

From the streets of New York to a nationwide tech platform, Jared Rosenthal built a DNA and drug testing empire… from a truck. Yep, you heard right. The “Who's Your Daddy” RV didn't just turn heads—it launched a viral guerrilla marketing masterclass and even landed him a show on VH1.He's got stories of bus drivers chasing him down for paternity tests, tips for building your own scalable backend, and a real take on how AI is reshaping the future of small business.Why listen? If you're a founder looking to grow without funding, scale operations, or crack national PR without a cent spent on ads—this one's a banger.

Dr. Sharnael Wolverton-Sehon – author, global thought leader, and founder of Swiftfire International.Blending naturopathic medicine, quantum science, and spirituality, Dr. Sharnael has worked with over 15,000 clients globally, helping them unlock their potential with remote biofeedback, crystal healing, and energetic tools.

We dig into his journey from being inspired by the now-defunct platform Blab, to constructing a DIY podcast stage from old school chairs and auctioned gear, all the way to launching a first-of-its-kind Infinite Seat Theater. It's punk rock meets podcasting meets entrepreneurial grit.If you've ever wondered how to take your podcast from your spare room to a live stage with real audience interaction, Jeff's your guy. Plus – he's giving podcasters free access to his space to test their chops without risk.This is more than a side hustle. It's about building the middle ground between your basement and Madison Square Garden.

Host Nicholas Kuhne dives into powerful themes like goal setting, inner work, coaching readiness, and business growth with two of the most authentic voices in the self-improvement space.Whether you're starting your personal growth journey, scaling your podcast, or levelling up your business, this episode will challenge your mindset and provide the roadmap to lasting success.