Podcast appearances and mentions of Richard Hill

ENCORE PRESENTATION:Oxfam America CEO Abby Maxwell: Trump Closure of USAID Humanitarian Relief Programs Has Killed Hundreds of ThousandsACLU Senior Policy Counsel Chad Marlow: Trump's National Security Memo Labels His Enemies Terrorists, Orders InvestigationsArtist and activist Robert Shetterly: ‘Americans Who Tell the Truth' Portraiture Project Aims to Inspire Courageous CitizenshipBob Nixon's Under-reported News Summary• Trump intensifies AI critical minerals scramble• Canada signs energy pact with China• Zero homeowners approved for FEMA buyout after HeleneVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

ENCORE PRESENTATION:Oxfam America CEO Abby Maxwell: Trump Closure of USAID Humanitarian Relief Programs Has Already Killed Hundreds of ThousandsACLU Senior Policy Counsel Chad Marlow: Trump's National Security Memo Labels His Enemies Terrorists, Orders InvestigationsArtist and activist Robert Shetterly: ‘Americans Who Tell the Truth' Portraiture Project Aims to Inspire Courageous CitizenshipBob Nixon's Under-reported News Summary• Trump intensifies AI critical minerals scramble• Canada signs energy pact with China• Zero homeowners approved for FEMA buyout after HeleneVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

In this episode, Christopher Robbins interviews Richard Hill, the first adoptee to identify his birth family through genetic genealogy. Hill is the author of Finding Family: My Search for Roots and the Secrets in My DNA .They discuss DNA testing for ethnic ancestry, exploring why results often surprise people due to the randomness of DNA inheritance and thousands of years of human migration and mixing. Richard explains the differences between major testing companies' databases, recommends 23andMe for ethnicity testing based on his research, and addresses common questions like why Native American ancestry often doesn't show up in tests. The conversation emphasizes that while ethnicity results are interesting, the real value lies in genetic matching for genealogy and finding biological relatives. Episode Highlights 00:00:09: Christopher Robbins welcomes listeners to the Helping Families Be Happy podcast and introduces himself as co-founder of Familius Publishing, husband, father of nine, and Central Valley California resident. 00:01:12: Richard Hill shares that he has been married for 57 years and lives in Michigan with his wife and two cats. 00:01:14: The episode focuses on DNA testing, ethnicity, family history, and available resources and strategies for exploring roots and branches, aligning with Familius habits of Learn Together and Love Together. 00:01:45: Richard thanks Christopher for having him on the podcast to discuss DNA testing. 00:01:47: Christopher asks Richard to explain what DNA testing for ethnic ancestry is. 00:01:51: Richard explains that over 53 million DNA tests have been done by companies like Ancestry, 23andMe, Family Tree DNA, and MyHeritage, with about half at Ancestry which has the biggest database. 00:03:31: Christopher asks how people get tested and why many are surprised by their results. 00:03:39: Richard describes the testing process involving ordering a kit online, either spitting saliva into a tube or rubbing cheek swabs, then sending it back for results in a few weeks. 00:04:33: Richard explains the randomness of DNA inheritance, noting that while you get 50% from each parent, which 50% is random, meaning you may not get an even 25% from each grandparent. 00:05:32: Richard discusses how ethnic groups have been mixing for thousands of years, using Vikings as an example of migration patterns that occurred over a thousand years ago throughout Europe. 00:06:20: Christopher summarizes that different company databases and DNA randomness explain why siblings might see different results. 00:06:38: Richard confirms that each child is a different conception with a different random mix, so siblings might get vastly different percentages from the same grandparents. 00:07:09: Christopher asks why Native American ancestry often doesn't show up in DNA tests despite family histories suggesting it. 00:07:21: Richard explains that Native Americans originally migrated from Asia 10-20,000 years ago, but have been mixing with Europeans for 400-500 years, diluting the distinctive DNA signature. 00:08:47: Christopher asks which companies Richard recommends for ethnicity testing given the different databases. 00:09:04: Richard describes his popular presentation comparing DNA ethnicity estimates using his wife as a test subject since she is 50% Croatian through her father's parents. 00:10:14: Christopher asks why this information is important beyond curiosity and what people can do with it. 00:10:32: Richard emphasizes that genetic matching for finding relatives and common ancestors is more important than ethnicity results, though ethnicity can provide clues about which family branch connects you to matches. 00:11:16: Christopher asks where listeners can find Richard online. 00:11:34: Richard shares his website: DNAfavorites.com. 00:11:38: Christopher concludes by thanking Famis for support, encouraging listeners to subscribe and leave reviews, and reminding them that one step at a time they can make the world a happier place. Key Takeaways DNA inheritance is random, meaning siblings can receive vastly different percentages of DNA from the same grandparents, leading to surprising ethnicity results. Ethnicity estimates are not as accurate as genetic matching because they're based on reference populations that vary by company and are affected by thousands of years of human migration and mixing. Native American ancestry often doesn't appear in DNA tests because most Native American populations have mixed extensively with Europeans over the past 400-500 years, diluting the distinctive genetic signature. Different DNA testing companies have different databases and reference populations, which significantly impacts ethnicity results; 23andMe currently provides the most accurate ethnicity estimates based on comparative testing. The primary value of DNA testing lies in genetic matching to find relatives and trace family trees rather than in ethnicity estimates, which serve more as interesting supplemental information. Over 53 million DNA tests have been conducted, with Ancestry holding the largest database at approximately half of all tests. Quotable Moments "I was the first adoptee to identify his birth family through genetic genealogy, DNA." "There's over 53 million tests have been done nowadays, and about half of them at Ancestry, which has the biggest database." "You get 50% of your DNA from your mother, but which 50% is random." "The ethnic groups have been mixing for thousands of years. A good example is the Vikings." "Today's Native Americans pretty much most of 'em all have a mixture of ancestry. They don't have just that pure original Native American ancestry." "To me the main information that is the most useful is the genetic matching. Who are you related to?" "One step at a time, one genealogical tree at a time, you can make the world a happier place."

Amnesty International's Ben Linden: After Four Years of Ukraine War and Nearly 2 Million Casualties, Prospects for Peace are UncertainJournalist Andrea Pitzer: Trump Regime's Massive Buildout of Immigrant Concentration Camps Meets Local ResistanceColor of Change's Amanda Hollowell: In Second Term, Trump Acts to Eliminate America's Multiracial DemocracyBob Nixon's Under-reported News SummaryLast nuclear arms control treaty between the US and Russia has expiredDeadly “Operation Metro Surge” in Minnesota's Twin Cities is endingSome states' vaccination rates losing ground as vaccine exemptions take holdVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Amnesty International's Ben Linden: After Four Years of Ukraine War and Nearly 2 Million Casualties, Prospects for Peace are UncertainJournalist Andrea Pitzer: Trump Regime's Massive Buildout of Immigrant Concentration Camps Meets Local ResistanceColor of Change's Amanda Hollowell: In Second Term, Trump Acts to Eliminate America's Multiracial DemocracyBob Nixon's Under-reported News SummaryLast nuclear arms control treaty between the US and Russia has expiredDeadly “Operation Metro Surge” in Minnesota's Twin Cities is endingSome states' vaccination rates losing ground as vaccine exemptions take holdVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

In this episode recorded live at our Live Uncut event, Richard Hill sits down with Lucie , founder of Hair Syrup, to unpack one of the most inspiring eCommerce success stories of the past five years. What started as a personal solution to hair problems in a Warwick University student kitchen has exploded into an 8-figure business that became the most viral hair care brand on TikTok globally. Lucie walks us through the moment she realized Hair Syrup was going to be massive, her unconventional journey from mixing oils with measuring spoons to managing 7 hours of meetings daily while staying creative, and why her Dragons' Den rejection turned out to be the best thing that ever happened to her business. She explains how she reduced TikTok Shop revenue from 49% to less than 23% through strategic diversification, her unconventional hiring philosophy of not hiring people who've had traditional jobs, and why content creation should come naturally if you're in the right role. This episode covers the untold story of what really happened on Dragons' Den including footage that never aired, why Steven Bartlett's concerns about platform dependency were valid but the exposure was priceless, going viral for three consecutive weeks after the show and turning down 60 investors who reached out, shifting TikTok from revenue driver to brand awareness touchpoint, the power of Meta ads, email marketing, SMS campaigns, gift with purchase strategies, and in-person events for building a DTC brand, managing the balance between operational meetings and creative work as a founder, and why the Goldman Sachs 10KSB program transformed her business more than any book could. Lucie's story proves that sometimes the best businesses aren't meticulously planned, they find you. With no formal business training, no business books read, and starting with just a few hundred pounds, she's built a beauty empire that rivals established brands globally. Whether you're in eCommerce, building a DTC brand, managing social media strategy, or fascinated by modern entrepreneurship, this episode is packed with tactical insights on platform diversification, content creation at scale, viral marketing, and building a brand that resonates deeply with customers. Listen to the full episode now, and don't forget to hit subscribe. Listen to the full episode now, and don't forget to hit subscribe. Topics Covered: 00:00 Introduction and angel number synchronicity  01:14 How Hair Syrup started in a student kitchen  04:33 The viral TikTok that changed everything  08:11 Scaling from 10 bottles to 8 figures  14:36 Dragons' Den: the untold story  21:55 Going viral for 3 weeks and rejecting 60 investors  25:50 Unconventional hiring philosophy  32:15 Content creation strategy: 25 posts per day  39:57 Diversifying revenue beyond TikTok  41:37 Meta ads, email marketing and event strategy  43:50 Why Lucy's never read a business book  44:23 Goldman Sachs 10KSB program recommendation

Georgetown University's Josh Ruebner: Gaza Humanitarian Disaster Continues as Ceasefire Plan's Deeply Flawed Second Phase BeginsThe Dissenter Newsletter publisher Kevin Gosztola: FBI Spies on, Then Raids Washington Post Reporter's Home in Escalating Attack on Press FreedomFairVote senior fellow David Daley: Trump Asks GOP Congress to ‘Nationalize' the 2026 Midterm Election, Attempting to Rig the OutcomeBob Nixon's Under-reported News SummaryWill there be a permanent U.S. military presence in Latin America?Record global surge in gas-fired power driven by AI demandsActivists across the U.S. are organizing “No Sleep for ICE” actionVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Georgetown University's Josh Ruebner: Gaza Humanitarian Disaster Continues as Ceasefire Plan's Deeply Flawed Second Phase BeginsThe Dissenter Newsletter publisher Kevin Gosztola: FBI Spies on, Then Raids Washington Post Reporter's Home in Escalating Attack on Press FreedomFairVote senior fellow David Daley: Trump Asks GOP Congress to ‘Nationalize' the 2026 Midterm Election, Attempting to Rig the OutcomeBob Nixon's Under-reported News SummaryWill there be a permanent U.S. military presence in Latin America?Record global surge in gas-fired power driven by AI demandsActivists across the U.S. are organizing “No Sleep for ICE” actionVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Vote Common Good CEO Pastor Doug Pagitt: Minnesota Shows the Country How to Effectively Resist ICE ViolenceFairfax County, Virginia attorney Steve Descano: National Coalition of Local Prosecutors Target Federal Lawbreakers to Enforce AccountabilityStarbucks Workers United Union delegate Silvia Baldwin: Starbucks Workers Union Enters Third Month of Unfair Labor Practice StrikeBob Nixon's Under-reported News Summary• Syrian military overriding Kurds' hopes for autonomy• ICE using states' Medicaid data to find immigrants• Campaign season for Michigan Democratic party Senate seat primary heating upVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Vote Common Good CEO Pastor Doug Pagitt: Minnesota Shows the Country How to Effectively Resist ICE ViolenceFairfax County, Virginia attorney Steve Descano: National Coalition of Local Prosecutors Target Federal Lawbreakers to Enforce AccountabilityStarbucks Workers United Union delegate Silvia Baldwin: Starbucks Workers Union Enters Third Month of Unfair Labor Practice StrikeBob Nixon's Under-reported News Summary• Syrian military overriding Kurds' hopes for autonomy• ICE using states' Medicaid data to find immigrants• Campaign season for Michigan Democratic party Senate seat primary heating upVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Minnesota Reformer reporter Madison McVan: ICE Agents' Killing of 2nd Minneapolis Resident Provokes Nationwide Outrage and More ProtestsFormer CIA analyst Mel Goodman: The World Revolts Against Trump's Irrational, Deadly Foreign and Domestic PolicyGulf Coast fisherman Eddie Lejuine: Gulf Coast Residents Live in ‘Ground Zero' of U.S. Fossil Fuel Industry's Sacrifice ZoneBob Nixon's Under-reported News Summary• Japan reopening massive Kashiwazaki-Kariwa nuclear plant• Department of Justice making unprecedented demand for state voter lists• States, cities concerned over huge taxpayer subsidies for multi-bilionaire's stadiumsVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Minnesota Reformer reporter Madison McVan: ICE Agents' Killing of 2nd Minneapolis Resident Provokes Nationwide Outrage and More ProtestsFormer CIA analyst Mel Goodman: The World Revolts Against Trump's Irrational, Deadly Foreign and Domestic PolicyGulf Coast fisherman Eddie Lejuine: Gulf Coast Residents Live in ‘Ground Zero' of U.S. Fossil Fuel Industry's Sacrifice ZoneBob Nixon's Under-reported News Summary• Japan reopening massive Kashiwazaki-Kariwa nuclear plant• Department of Justice making unprecedented demand for state voter lists• States, cities concerned over huge taxpayer subsidies for multi-bilionaires' stadiumsVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

In this solo episode, Richard Hill breaks down the one thing that keeps coming up with every successful eCommerce founder he's interviewed over the past five years. It's not marketing strategy, tech stack, or hiring process. It's something simpler, but most founders get it completely wrong. Richard explains why sharing your vision consistently, clearly, and with your entire team is the difference between teams that move fast and make smart decisions, versus teams that feel disconnected from the bigger picture. He walks through the exact framework he uses in his own business: creating a one-year picture and three-year vision, working with senior leadership to define measurable outcomes, and most importantly, re-sharing that vision every three months in all-hands meetings. This isn't about fancy mission statements on the wall. It's about giving your team ownership, showing them how their work contributes to the bigger picture, and creating a culture where people want to stay because they can see a future for themselves in your vision. Richard shares why some team members will buy in immediately, why others will self-select out, and why that's actually a good thing. He also covers the practical side: what success looks like in your business one year from now versus three years from now, how to bridge the gap between current revenue and ambitious targets with measurable KPIs, why re-sharing your vision quarterly is non-negotiable, and the importance of off-site all-hands meetings to make vision updates feel like events, not tasks. If you're a founder or leader who's ever wondered why your team doesn't seem as fired up about the business as you are, this episode will change how you think about communication, alignment, and growth. The shift from keeping your vision in your head to making it visible to everyone is the unlock. Listen to the full episode now, and don't forget to hit subscribe. Topics Covered 00:00 Introduction: The one thing successful founders do differently 01:22 Why your team can't help you build what they can't see 02:36 Giving team members ownership through shared vision 03:21 The one-year picture vs three-year vision framework 05:52 Personal vision for founders: creating time and space 07:10 Sharing your vision with the whole company for the first time 08:28 The biggest mistake: set it and forget it 09:12 Quarterly all-hands meetings: making vision updates an event 10:30 Book recommendation: Traction by Gino Wickman 11:20 Core focus and purpose: what drives outstanding culture 12:23 Final thoughts and where to subscribe

In this episode, Richard Hill sits down with Nick Preston, the commercial force behind Muscle Food, to unpack one of the most intense business turnaround stories in UK eCommerce history. Nick shares the raw, unfiltered account of building a category-defining nutrition brand, being forced out by shareholders, and then getting a phone call that gave him less than 24 hours to decide if Muscle Food lived or died. Nick breaks down the complete journey, from creating the viral protein pizza that sold over 700,000 units in year one, to being removed from the business in September 2024, to receiving the call in July 2025 that the company was days from administration. He explains the 72-hour scramble to save the business, rebuilding trust with suppliers who'd pulled credit, and making brutal decisions with 150+ jobs on the line and no safety net. This isn't a polished success story. It's a masterclass in resilience, crisis leadership, and what really happens when rapid scaling breaks a business. Nick explains why the business didn't need fixing, it just needed to evolve. Why shareholders got it wrong when they tried to shrink the company into profit. And why sometimes you have to throw caution to the wind when everyone's telling you not to do it. Nick shares how Muscle Food became known for "making dirty foods clean," the mistakes made during hypergrowth, what actually breaks when you scale too fast, and why he's now building the business his way for the long term. He also discusses the role of AI in the future of eCommerce, the importance of team stability after years of upheaval, and why he doesn't read business books anymore. If you're scaling an eCommerce brand, leading through crisis, or trying to understand what sustainable growth actually looks like, this episode is essential. The shift from reactive firefighting to strategic evolution is here, and the founders who understand the difference will build businesses that last. Listen to the full episode now, and don't forget to hit subscribe. Topics Covered: 00:00 Introduction: The 24-hour deadline to save Muscle Food 02:09 Meet Nick Preston and the origin story of his partnership with Muscle Food 04:32 Creating the viral protein pizza: 700,000+ units sold in year one 06:00 Developing 130+ products and the "make dirty foods clean" philosophy 07:16 The truth about being forced out by shareholders in September 2024 09:35 July 2025: The phone call that changed everything 12:15 Less than 24 hours to decide if Muscle Food lives or dies 14:40 Due diligence at speed with no safety net 18:28 The 72-hour scramble to save the business from administration 22:10 Rebuilding supplier trust when credit's been pulled 27:15 Communicating with the team during crisis 32:50 The mistakes made during rapid growth phases 38:42 What actually breaks when you scale too fast 45:20 Leadership under pressure: carrying 150+ jobs on your shoulders 52:10 Making brutal decisions with no time and no safety net 58:30 The vision for Muscle Food: evolution vs fixing 01:00:13 The role of AI in eCommerce and Muscle Food's future 01:02:28 Book recommendation: John Grisham novels for disconnecting from work 01:03:00 Where to find Nick Preston and Muscle Food

In this episode, Richard Hill sits down with Matthias Kleven, Head of Northern European Partnerships at Shopify, to unpack one of the biggest platform shifts eCommerce has seen in over a decade—the ability to buy directly from AI agents without ever leaving the conversation. Matthias breaks down Universal Commerce Protocol (UCP), an open framework co-developed by Google and 20+ retailers that allows agents like ChatGPT, Google Gemini, and Microsoft Copilot to handle the entire buying journey—from discovery to cart logic to checkout—without redirecting to a website. For Shopify merchants in the U.S., this is already live. For non-Shopify merchants, the Shopify catalog is now open for the first time ever, allowing anyone to sell into these agentic platforms. This isn't theoretical. It's happening now. And the implications for conversion rates, customer experience, and how merchants think about SEO and product optimization are massive. Matthias explains why 50 million commerce-related queries happen daily on ChatGPT alone, how merchants can toggle agentic storefronts as channels in their Shopify admin, and why optimizing product catalogs, FAQs, and shipping details is now as critical as traditional SEO ever was. He also shares how UCP sits as a universal adapter layer on top of existing APIs and tech stacks—it's not a replacement, it's an accelerator. If you're running an eCommerce store, managing a brand, or building strategy around the future of shopping, this episode is essential. The shift from keyword search to conversational commerce is here, and the merchants who prepare now will dominate the next era of online retail. Listen to the full episode now, and don't forget to hit subscribe. Topics Covered 00:00 — Introduction: The biggest shift eCommerce has seen in a decade 01:38 — Meet Matthias Kleven, Head of Northern European Partnerships at Shopify 02:10 — Matthias's journey from programmatic ads to partnerships at Shopify 04:52 — What is Universal Commerce Protocol (UCP)? 05:37 — Why now is the perfect time for agentic commerce 08:52 — 50 million commerce queries daily on ChatGPT alone 10:23 — Buying without leaving the agent: how UCP eliminates checkout friction 12:54 — Conversion rate implications when you remove the redirect 15:06 — Agentic storefronts for Shopify merchants and the Shopify catalog for non-Shopify brands 17:39 — How merchants manage agentic platforms as channels 18:41 — Optimizing product catalogs for AI discovery: the new SEO 21:28 — Post-purchase experience and how UCP layers on top of existing tech stacks 25:36 — UCP rollout: live in the U.S., coming soon to the UK 28:52 — Consumer adoption: will people trust buying from AI agents? 32:18 — Why investing in LLM visibility is the smartest move merchants can make right now 33:29 — Where agentic commerce is heading in the next 6–12 months 38:50 — Book recommendation: Find Your Why by Simon Sinek 39:53 — Where to find Matthias and learn more about UCP

In this episode, Richard Hill sits down with Alexandra Stephens, Head of Performance at eComOne, to unpack how performance marketing has transformed from granular manual work to AI-powered automation, and why human insight around profitability still matters more than ever. Alex shares her journey from fashion merchandising to leading paid advertising strategies across Google, Meta, and Microsoft, revealing how the industry shifted from SKAG-based campaigns to algorithmic bidding. But automation isn't the full answer. She explains why ROAS has become a vanity metric, how to feed profit margin data directly into your campaigns, and why visiting a client's warehouse is non-negotiable for building real strategy. They discuss multi-channel integration (PPC, SEO, email), creative differences between intent-driven search ads and discovery-driven social, and how to prepare for Black Friday a month in advance by segmenting products early. Alex also introduces incrementally testing, proving what's actually driving revenue versus what just looks good on a dashboard, and shares her thoughts on the upcoming wave of ads on ChatGPT and other LLMs. If you're running paid campaigns, managing budgets across channels, or trying to shift from surface-level metrics to genuine profit growth, this episode delivers tactical frameworks and real-world advice from someone actively managing multi-million pound accounts. Listen to the full episode now, and don't forget to hit subscribe. Topics Covered 00:04 — Introduction: Performance marketing and measuring real impact 00:52 — Meet Alexandra Stephens, Head of Performance at eComOne 01:28 — Alex's journey from fashion merchandising to performance marketing 02:49 — The shift from manual SKAG campaigns to AI-driven automation 04:06 — Why profit margins matter more than ROAS 07:24 — Understanding your client's business and warehouse operations 09:42 — How paid advertising works alongside SEO and email 13:34 — Creative strategy differences: search ads vs. social ads 16:10 — Where automation helps and where manual intervention is essential 17:39 — Preparing for Black Friday and peak trading periods 19:39 — Incrementality testing and proving true campaign effectiveness 21:28 — Ads on ChatGPT and LLMs for eCommerce brands 22:37 — Book recommendation: Good Vibes, Good Life by Vex King 23:08 — Where to find Alex and connect on LinkedIn

Truah: The Rabbinic Call for Human Rights' CEO Rabbi Jill Jacobs: Religious Leaders Step Up to Resist ICE ViolenceProgram for Global Public Health and Common Good's Dr. Philip Landrigan: Study Finding Weedkiller Roundup Safe Retracted Amid Renewed Concern Over Cancer LinkFCC Commissioner Anna Gomez: FCC Commissioner Decries Government Assault on Free PressBob Nixon's: This Week's Under-reported News SummaryChevron uniquely positioned to profit from U.S. takeover of Venezuelan oilFederal tax prosecutions fell over 27 percent due to staffing cutsOutside investors buying up 2/3 of rebuilt Altadena, CaliforniaVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Truah: The Rabbinic Call for Human Rights' CEO Rabbi Jill Jacobs: Religious Leaders Step Up to Resist ICE ViolenceProgram for Global Public Health and Common Good's Dr. Philip Landrigan: Study Finding Weedkiller Roundup Safe Retracted Amid Renewed Concern Over Cancer LinkFCC Commissioner Anna Gomez: FCC Commissioner Decries Government Assault on Free PressBob Nixon's: This Week's Under-reported News SummaryChevron uniquely positioned to profit from U.S. takeover of Venezuelan oilFederal tax prosecutions fell over 27 percent due to staffing cutsOutside investors buying up 2/3 of rebuilt Altadena, CaliforniaVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Vote Common Good Executive Director Rev. Doug Pagitt: Minneapolis and U.S. Explode in Protest after ICE Killing of Renee GoodAnti-ICE rally speakers: Avelo Airlines Ends ICE Deportation Flights After Months-LongNational Lawyers Guild's past President Marjorie Cohn: Trump's Lawless Venezuela Attack Rouses U.S. Senate to Pass War Powers ResolutionBob Nixon's Under-reported News Summary• Trump weighs mulls to Greenlanders; won't rule out military option to take over• Senate probe claims United Healthcare paid nursing homes to reduce hospital transfers• Fracking waste leaving toxic brew in Pennsylvania waterwaysVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Vote Common Good Executive Director Rev. Doug Pagitt: Minneapolis and U.S. Explode in Protest after ICE Killing of Renee GoodAnti-ICE rally speakers: Avelo Airlines Ends ICE Deportation Flights After Months-LongNational Lawyers Guild's past President Marjorie Cohn: Trump's Lawless Venezuela Attack Rouses U.S. Senate to Pass War Powers ResolutionBob Nixon's Under-reported News Summary• Trump weighs mulls to Greenlanders; won't rule out military option to take over• Senate probe claims United Healthcare paid nursing homes to reduce hospital transfers• Fracking waste leaving toxic brew in Pennsylvania waterwaysVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

In this episode of The Legacy Tree Podcast, we're joined by Richard Hill from DNA Favorites, who sits down with Sarah, an advanced researcher on Legacy Tree Genealogists' DNA team, to explore the powerful — and sometimes unexpected — stories hidden in our DNA. Together, Richard and Sarah discuss Richard's personal DNA journey and the discoveries that reshaped how he understands his own family history. They talk through what DNA can reveal beyond names and dates, how genetic genealogy can open new paths when traditional records fall short, and why DNA discoveries often carry deep emotional weight alongside the answers. This conversation isn't about formulas or test comparisons — it's about identity, connection, and the truths that can emerge when DNA fills in the gaps of the past. Learn more about Richard Hill and his work:

Journalist Andreína Chávez and Latin American Perspective's Steve Ellner: Trump's Lawless Venezuela Offensive Was Never About Drugs, But All About OilQuincy Institute for Responsible Statecraft's Trita Parsi: After Venezuela Attack, Trump Threatens to Strike Iran AgainThird Act volunteer Lynn Stoddard: ‘Simplify Solar' National Campaign Aims to Make Residential Rooftop Solar More AffordableBob Nixon's Under-reported News Summary• Yemen's civil war enters dangerous new phase with Saudi attack on UAE military• Thailand and Cambodia agree to short-term ceasefire in border conflict• Private equity spending spree threatening New Mexico's clean renewable energy meccaVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Journalist Andreína Chávez and Latin American Perspective's Steve Ellner: Trump's Lawless Venezuela Offensive Was Never About Drugs, But All About OilQuincy Institute for Responsible Statecraft's Trita Parsi: After Venezuela Attack, Trump Threatens to Strike Iran AgainThird Act volunteer Lynn Stoddard: ‘Simplify Solar' National Campaign Aims to Make Residential Rooftop Solar More AffordableBob Nixon's Under-reported News Summary• Yemen's civil war enters dangerous new phase with Saudi attack on UAE military• Thailand and Cambodia agree to short-term ceasefire in border conflict• Private equity spending spree threatening New Mexico's clean renewable energy meccaVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Free Press & Free Press Action's Craig Aaron: CBS Political Censorship of '60 Minutes': Another Victim of Media MergerMedia critic Parker Molloy: Trump, RFK Jr. Impose Ban on Trans Youth Gender Affirming Care NationwideThe Labor Force Coordinator Maeg Yosef: 'The Labor Force' Working to Strengthen America's Rising Union MovementBob Nixon's Under-reported News Summary• SCOTUS Voting Rights Act ruling could eliminate dozens of Black & Latino congressional seats• Libyan oil corruption is hurting international investors• Trump claims to fight urban crime in National Guard deployment to citiesVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Free Press & Free Press Action's Craig Aaron: CBS Political Censorship of '60 Minutes': Another Victim of Corporate Media ConsolidationMedia critic Parker Molloy: Trump, RFK Jr. Impose Ban on Trans Youth Gender Affirming Care NationwideThe Labor Force Coordinator Maeg Yosef: 'The Labor Force' Working to Strengthen America's Rising Union MovementBob Nixon's Under-reported News Summary• SCOTUS Voting Rights Act ruling could eliminate dozens of Black & Latino congressional seats• Libyan oil corruption is hurting international investors• Trump claims to fight urban crime in National Guard deployment to citiesVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Code Pink Women for Peace co-founder Medea Benjamin: Trump Marching to War with Venezuela Unless Congress IntervenesPalestinian anti-apartheid activist Mazin Qumsiyeh: Israel Increases Repression and Attacks on the Local Economy in Occupied Palestinian West BankFree Speech for People co-founder and President John Bonifaz: Impeachment: The Antidote to Trump's Authoritarian PresidencyBob Nixon's Under-reported News Summary• One Afghan emigré's alleged crime causes crackdown on all Afghan immigration• Globally, land mine casualties and injuries highest ever since 2020• Family Dollar, Dollar General's shelf prices may not be the same at checkoutVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Code Pink Women for Peace co-founder Medea Benjamin: Trump Marching to War with Venezuela Unless Congress IntervenesPalestinian anti-apartheid activist Mazin Qumsiyeh: Israel Increases Repression and Attacks on the Local Economy in Occupied Palestinian West BankFree Speech for People co-founder and President John Bonifaz: Impeachment: The Antidote to Trump's Authoritarian PresidencyBob Nixon's Under-reported News Summary• One Afghan emigré's alleged crime causes crackdown on all Afghan immigration• Globally, land mine casualties and injuries highest ever since 2020• Family Dollar, Dollar General's shelf prices may not be the same at checkoutVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Social Security Works Executive Director Alex Lawson: Expiring ACA Subsidies Accelerate America's Healthcare Disaster and 51,000 Preventable DeathsPsychotherapist, author, and Duty to Warn founder John Gartner: Trump's Cognitive Decline is More Obvious Every DayColumbia University Palestinian activist Mahmoud Khalil: Mahmoud Khalil's Lawsuits Seek Accountability for Trump Effort to Suppress Palestinian Activism in U.S.Bob Nixon's Under-reported News Summary• Growing Israeli occupation in south Syria violates 1974 UN resolution buffer zone• Rare earth mining & deforestation in Amazon River Basin alarms environmentalists worldwide• Trump regime giving even more tax breaks to wealthy corporationsVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Social Security Works Executive Director Alex Lawson: Expiring ACA Subsidies Accelerate America's Healthcare Disaster and 51,000 Preventable DeathsPsychotherapist, author, and Duty to Warn founder John Gartner: Trump's Cognitive Decline is More Obvious Every DayColumbia University Palestinian activist Mahmoud Khalil: Mahmoud Khalil's Lawsuits Seek Accountability for Trump Effort to Suppress Palestinian Activism in U.S.Bob Nixon's Under-reported News Summary• Growing Israeli occupation in south Syria violates 1974 UN resolution buffer zone• Rare earth mining & deforestation in Amazon River Basin alarms environmentalists worldwide• Trump regime giving even more tax breaks to wealthy corporationsVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Eisenhower Media Network Associate Director Matthew Hoh: U.S. War Crime Attacks on ‘Drug Boats': A Prelude to U.S. Attack on VenezuelaYale Law School professor Bruce Ackerman: Supreme Court Hears Case that Could Further Increase Trump's Unchecked Executive Power Journalist and author Nell Bernstein: New Book In Our Future We Are Free Recounts 25-Year Campaign that Cut U.S. Youth Incarceration 75%Bob Nixon's Under-reported News Summary• Major cuts in AIDS treatment, prevention to spike HIV infections by 3.3 million• South Asia, among most water-stressed regions globally, faces ‘water wars'• Chicago Mercantile Exchange data center's 11-hour blackout exposes vulnerabilityVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Eisenhower Media Network Associate Director Matthew Hoh: U.S. War Crime Attacks on ‘Drug Boats': A Prelude to U.S. Attack on VenezuelaYale Law School professor Bruce Ackerman: Supreme Court Hears Case that Could Further Increase Trump's Unchecked Executive Power Journalist and author Nell Bernstein: New Book In Our Future We Are Free Recounts 25-Year Campaign that Cut U.S. Youth Incarceration 75%Bob Nixon's Under-reported News Summary• Major cuts in AIDS treatment, prevention to spike HIV infections by 3.3 million• South Asia, among most water-stressed regions globally, faces ‘water wars'• Chicago Mercantile Exchange data center's 11-hour blackout exposes vulnerabilityVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Veterans for Peace board member Gerry Condon: Credible Accusations of Trump-Pentagon War Crimes ReportedJournalist and author Sasha Abramsky: Is the Trump-GOP Authoritarian Nightmare Unraveling?Prison Policy Initiative communications strategist Wanda Bertram: 34 Urgent Criminal Justice Reform Bills State Legislatures Can Pass in 2026Bob Nixon's Under-reported News Summary• World's second largest rainforest, the Congo Basin, is most overlooked in climate policy• Establishment progressive state Sen. John Cavanaugh running in Nebraska primary• Nuclear weapons plans reopen uranium mining, renewing Navajo communities' health risksVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Veterans for Peace board member Gerry Condon: Credible Accusations of Trump-Pentagon War Crimes ReportedJournalist and author Sasha Abramsky: Is the Trump-GOP Authoritarian Nightmare Unraveling?Prison Policy Initiative communications strategist Wanda Bertram: 34 Urgent Criminal Justice Reform Bills State Legislatures Can Pass in 2026Bob Nixon's Under-reported News Summary• World's second largest rainforest, the Congo Basin, is most overlooked in climate policy• Establishment progressive state Sen. John Cavanaugh running in Nebraska primary• Nuclear weapons plans reopen uranium mining, renewing Navajo communities' health risksVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Physicians for a National Health Program President Dr. Diljeet Singh: Deepening U.S. Healthcare Crisis Demands Radical Transformation, Not Band-AidsNational Alliance to End Homelessness CEO Ann Oliva: Under Trump's New Homelessness Policy, Nearly 200,000 Will Lose HousingFriends of the Earth U.S. Finance Policy Advocated Zimyl Adler: COP30 UN Climate Summit in Brazil, Another Disappointing OutcomeBob Nixon's Under-reported News Summary• Big Ag, fossil fuel industry lobbyists derail COP30 climate crisis mitigation• SNAP's largest cuts in the program's history are becoming apparent• Chicago organizers demanding AT&T cut ties with DHS and ICEVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Physicians for a National Health Program President Dr. Diljeet Singh: Deepening U.S. Healthcare Crisis Demands Radical Transformation, Not Band-AidsNational Alliance to End Homelessness CEO Ann Oliva: Under Trump's New Homelessness Policy, Nearly 200,000 Will Lose HousingFriends of the Earth U.S. Finance Policy Advocated Zimyl Adler: COP30 UN Climate Summit in Brazil, Another Disappointing OutcomeBob Nixon's Under-reported News Summary• Big Ag, fossil fuel industry lobbyists derail COP30 climate crisis mitigation• SNAP's largest cuts in the program's history are becoming apparent• Chicago organizers demanding AT&T cut ties with DHS and ICEVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Yale School of Public Health's Nathaniel Raymond: Sudan's Civil War Unleashed Worst Active Genocide and Famine in the World TodayUniversity of Wisconsin's former Associate Director of Middle East Studies Jennifer Loewenstein: The Dire Situation for Palestinians Living in Post-Ceasefire GazaSalon.com columnist Heather Digby Parton: Trump Drowning in Epstein File ScandalBob Nixon's Under-reported News Summary:• Venezuelans deported to CECOT tortured• U.S. sold sniper rifles to notorious Brazil police unit • DOGE conspiracy theories hampered Social Security servicesVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Yale School of Public Health's Nathaniel Raymond: Sudan's Civil War Unleashed Worst Active Genocide and Famine in the World TodayUniversity of Wisconsin's former Associate Director of Middle East Studies Jennifer Loewenstein: The Dire Situation for Palestinians Living in Post-Ceasefire GazaSalon.com columnist Heather Digby Parton: Trump Drowning in Epstein File ScandalBob Nixon's Under-reported News Summary:• Venezuelans deported by Trump to CECOT tortured• U.S. sold sniper rifles to notorious Brazil police unit • DOGE conspiracy theories hampered Social Security servicesVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

RootsAction.org co-founder Norman Solomon: After Government Shutdown Surrender, It's Clearer Than Ever Democrats Must Overhaul Their StrategyThe Indypendent Editor-in-Chief John Tarleton: Mamdani's Uncompromising Progressive NYC Mayoral Victory Inspires Hope for U.S. PoliticsUniversity of California Santa Barbara sociology professor William I. Robinson: Linking the Growing Global Economic Crisis to Rising Austerity and RepressionBetween The Lines' Under-reported News Summary• NYC Mayor-Elect Zohran Mamdani's 'radical ideas' are 'normal' in Europe• Union shareholders fighting data collection brokers behind ICE deportations• South Africa's new green energy plan won't phase out coalVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

RootsAction.org co-founder Norman Solomon: After Government Shutdown Surrender, It's Clearer Than Ever Democrats Must Overhaul Their StrategyThe Indypendent Editor-in-Chief John Tarleton: Mamdani's Uncompromising Progressive NYC Mayoral Victory Inspires Hope for U.S. PoliticsUniversity of California Santa Barbara sociology professor William I. Robinson: Linking the Growing Global Economic Crisis to Rising Austerity and RepressionBetween The Lines' Under-reported News Summary• NYC Mayor-Elect Zohran Mamdani's 'radical ideas' are 'normal' in Europe• Union shareholders fighting data collection brokers behind ICE deportations• South Africa's new green energy plan won't phase out coalVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

ACLU Senior Policy Counsel Chad Marlow: Trump's National Security Memo Labels His Enemies Terrorists, Orders InvestigationsCenter for Budget and Policy Priorities Executive Vice President for Policy and Program Development Peggy Bailey: Judge Forces Trump to use Contingency Funds to Restore SNAP Benefits to Nation's Poor FamiliesArtist and activist Robert Shetterly: ‘Americans Who Tell the Truth' Portraiture Project Aims to Inspire Courageous CitizenshipBob Nixon's Under-reported News Summary• Russia's war on Ukraine has ravaged the nation's forests• Ethiopia opens new dam threatening Egypt's water security• US-Mexico border wall imperils region's pollinatorsVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

ACLU Senior Policy Counsel Chad Marlow: Trump's National Security Memo Labels His Enemies Terrorists, Orders InvestigationsCenter for Budget and Policy Priorities Executive Vice President for Policy and Program Development Peggy Bailey: Judge Forces Trump to use Contingency Funds to Restore SNAP Benefits to Nation's Poor FamiliesArtist and activist Robert Shetterly: ‘Americans Who Tell the Truth' Portraiture Project Aims to Inspire Courageous CitizenshipBob Nixon's Under-reported News Summary• Russia's war on Ukraine has ravaged the nation's forests• Ethiopia opens new dam threatening Egypt's water security• US-Mexico border wall imperils region's pollinatorsVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Researcher and trainer Hardy Merriman: After ‘No Kings Day' Protests, New Strategies & Tactics Needed to Resist Trump's Authoritarian AgendaYale School of Public Health associate professor Gregg Gonsalves: Defend Public Health Organizes Opposition to Trump-RFK Jr.'s Destruction of US Public HealthTask Force on the Americas' member David Paul: Trump Deploys U.S. Aircraft Carrier Strike Group to Caribbean in Preparation for Possible Venezuela AttackBob Nixon's Under-reported News Summary• Sudanese army fails as rebel paramilitary RSF captures western city of el-Fasher• Kurdish cousins' political party rivalry erupting into Iraqi Kurdistan civil war• Human rights organization's Fair Food Program fights to provide ethically-sourced cropsVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Researcher and trainer Hardy Merriman: After ‘No Kings Day' Protests, New Strategies & Tactics Needed to Resist Trump's Authoritarian AgendaYale School of Public Health associate professor Gregg Gonsalves: Defend Public Health Organizes Opposition to Trump-RFK Jr.'s Destruction of US Public HealthTask Force on the Americas' member David Paul: Trump Deploys U.S. Aircraft Carrier Strike Group to Caribbean in Preparation for Possible Venezuela AttackBob Nixon's Under-reported News Summary• Sudanese army fails as rebel paramilitary RSF captures western city of el-Fasher• Kurdish cousins' political party rivalry erupting into Iraqi Kurdistan civil war• Human rights organization's Fair Food Program fights to provide ethically-sourced cropsVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Institute for Policy Studies' Phyllis Bennis: Deliberate Omissions in Gaza Ceasefire Agreement Endanger Future of 2.3 Million PalestiniansDemocracy in Color podcast host Steve Phillips: Supreme Court Poised to Overturn Voting Rights Act, Imperiling U.S. Multi-Racial DemocracyLouisiana commercial fisherman Eddie Lejuine: LNG Terminals Decimate Louisiana's Once Thriving Commercial Fishing IndustryBob Nixon's Under-reported News Summary• Afghanistan and Pakistan engage in deadly border battles• Trump attacks cashless bail policies• Wisconsin court rejects Big Ag's attempt to weaken water regulationsVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Institute for Policy Studies' Phyllis Bennis: Deliberate Omissions in Gaza Ceasefire Agreement Endanger Future of 2.3 Million PalestiniansDemocracy in Color podcast host Steve Phillips: Supreme Court Poised to Overturn Voting Rights Act, Imperiling U.S. Multi-Racial DemocracyLouisiana commercial fisherman Eddie Lejuine: LNG Terminals Decimate Louisiana's Once Thriving Commercial Fishing IndustryBob Nixon's Under-reported News Summary• Afghanistan and Pakistan engage in deadly border battles• Trump attacks cashless bail policies• Wisconsin court rejects Big Ag's attempt to weaken water regulationsVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

CODEPINK World Court Campaign Coordinator Robert Jereski: After Gaza Hostage/Prisoner Exchange, Ceasefire Lacks Enforcement MechanismsU.S. Marine veteran Bryce Lockwood: Recounting Israel's 1967 Attack on U.S. Research Ship during Six-Day War and Its Lasting ImpactFormer health insurance executive turned whistleblower Wendell Potter: Federal Government Shutdown Exposes Crisis in Long Failing U.S. Healthcare SystemBob Nixon's Under-reported News Summary• Brazil's Jair Bolsonaro, convicted of coup plot, running out of options• Russia, Vietnam can avoid U.S. sanctions with backdoor energy enterprise• Puerto Ricans' mutual aid food system could be a model post-natural disastersVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

CODEPINK World Court Campaign Coordinator Robert Jereski: After Gaza Hostage/Prisoner Exchange, Ceasefire Lacks Enforcement MechanismsU.S. Marine veteran Bryce Lockwood: Recounting Israel's 1967 Attack on U.S. Research Ship during Six-Day War and Its Lasting ImpactFormer health insurance executive turned whistleblower Wendell Potter: Federal Government Shutdown Exposes Crisis in Long Failing U.S. Healthcare SystemBob Nixon's Under-reported News Summary• Brazil's Jair Bolsonaro, convicted of coup plot, running out of options• Russia, Vietnam can avoid U.S. sanctions with backdoor energy enterprise• Puerto Ricans' mutual aid food system could be a model post-natural disastersVisit our website at BTLonline.org for more information, in-depth interviews, related links and transcripts and to sign up for our BTL Weekly Summary. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Center for International Policy Senior Fellow Mel Goodman: Trump Threatens to Invoke Insurrection Act as He Expands Military Occupation of U.S. CitiesFurloughed HHS federal worker Danny Tsoi: Federal Workers, Jobs on the Line, Support Shutdown to Save Endangered Healthcare Programs7 Directions of Service Co-Founder Crystal Cavalier-Keck: UN Climate Week Events Feature Presentations on the ‘Rights of Nature'Bob Nixon's Under-reported News Summary• India detains popular Ladakh, Himalayas region leader• California teachers and unions fight Trump campus witch hunt• 2020 election denier appointed to help DHS oversee U.S. electionsVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

The Rutherford Institute President John Whitehead: Rapidly Moving the U.S. Toward a Police State, Trump Labels Critics ‘Domestic Terrorists'Oxfam CEO Abby Maxman: Trump Closure of USAID Humanitarian Relief Programs Has Already Killed Hundreds of ThousandsDocumentary filmmaker Rick Goldsmith: Documentary ‘Stripped for Parts' Examines Vulture Capital's Role in Demolishing Local NewspapersBob Nixon's Under-reported News Summary• Trump cronies still fixated on annexing Greenland, where socialism works• Trump administration planning to reopen notorious prisons for ICE• Colchester, Vermont mobile home park experimenting with cooperative housingVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.

Free Press General Counsel Matt Wood: Trump's FCC Takes Action to Suppress Free SpeechUniversity of Arizona professor emerita epidemiologist Elizabeth Jacobs: RFK Jr.'s War Against Vaccinations and Science Reaches New Dangerous PhaseGulf of Mexico Youth Climate Summit Co-Founder Armon Alex: Petrostate Tour of U.S. Capitol Shines Light on Fossil Fuel Industry's Attack on Environment/ClimateBob Nixon's Under-reported News Summary• Refugees from Western Sahara fuel humanitarian crisis in Algeria• Tuberculosis is spreading in ICE detention centers• Anti-opioid drug less available in black and latino communitiesVisit our website at BTLonline.org for more information, in-depth interviews, related links, transcripts and subscribe to our BTL Weekly Summary and/or podcasts. New episodes every Wednesday at 12 noon ET, website updated Wednesdays after 4 p.m. ETProduced by Squeaky Wheel Productions: Scott Harris, Melinda Tuhus, Bob Nixon, Anna Manzo, Susan Bramhall, Jeff Yates and Mary Hunt. Theme music by Richard Hill and Mikata.