Podcasts about royal capital

BGMania B-Sides #23 of BGMania: A Video Game Music Podcast. Today on the show, Bedroth from RPGera is doing something special in anticipation of Fantasy Life i later this month. This is a remastered re-release of an episode that uploaded on Very Good Music back in 2020 and features his kids Shootkapow and Dusklight as they discuss one of their favorite games of all time... Fantasy Life! Email the show at bgmaniapodcast@gmail.com with requests for upcoming episodes, questions, feedback, comments, concerns, or whatever you want! Special thanks to our Executive Producers: Jexak, Xancu & Jeff. EPISODE PLAYLIST AND CREDITS Opening Theme from Fantasy Life [Nobuo Uematsu, 2012] Fierce Battle from Fantasy Life [Nobuo Uematsu, 2012] Royal Capital of Castele from Fantasy Life [Nobuo Uematsu, 2012] Tortuga Archipelago Theme from Fantasy Life [Nobuo Uematsu, 2012] Elderwood from Fantasy Life [Nobuo Uematsu, 2012] Job Tune 5 from Fantasy Life [Nobuo Uematsu, 2012] Tranquil Scenery from Fantasy Life [Nobuo Uematsu, 2012] Divine Power from Fantasy Life [Nobuo Uematsu, 2012] Mount Snowpeak Theme from Fantasy Life [Nobuo Uematsu, 2012] Intrigue Theme from Fantasy Life [Nobuo Uematsu, 2012] Hope Theme from Fantasy Life [Nobuo Uematsu, 2012] In a Pinch from Fantasy Life [Nobuo Uematsu, 2012] Circle of Love -Mercenary Celebration Song- from Fantasy Life [Nobuo Uematsu, 2012] Return from Fantasy Life [Nobuo Uematsu, 2012] SUPPORT US Patreon: https://patreon.com/rpgera Thanks to our Patrons: Jexak, Xancu, Prof-Jeff, and Adam CONTACT US Website: https://rpgera.com Discord: https://discord.gg/cC73Heu Twitch: https://twitch.tv/therpgera Twitter: https://twitter.com/OriginalLDG Instagram: https://instagram.com/bryan.ldg/ Facebook: https://facebook.com/leveldowngaming RPGERA PODCAST NETWORK Very Good Music: A VGM Podcast Listening Religiously

The Kraków district of Kazimierz is home to the city's Jewish history and heritage. Before World War II, there were almost 60,000 Jews living in Kraków, around one quarter of the city's total population. After the Holocaust, the history of Kraków's Jews all but comes to a standstill, although just before the fall of communism in 1989, a Jewish cultural festival starts to take place in Kazimierz. Fast forward to 2008, and the UK's Prince Charles – now King Charles III – arrives in Kraków to take part in the opening of the Jewish Community Centre. Now, the Jewish community in Kraków continues to grow, and a deeper understanding of Kraków's Jewish heritage has also called for an updated history of the life and times of Kraków's Jews. Debrief host John Beauchamp sits down with Edyta Gawron and Michał Galas from the Institute of Jewish Studies at the Jagiellonian University, the authors and editors of ‘Not only Kroke', a chronicle of sorts which covers a millennium of Jewish history in Poland's southern city, the former Royal Capital.

Kevin Newell, founder of Royal Capital, shares how his life's work is committed to building the urban core through the lens of social responsibility. Newell's passion for business led him to explore the potential of public-private partnerships after graduating from the prestigious Associates in Real Estate (ACRE) program at Marquette University. Royal Capital invests in affordable housing, health care and education, and Newell is particularly proud of his company's work with ThriveOn King, a 455,000-square-foot, place-based investment that will bring economic and social benefit to communities of color disproportionately affected by disparities.Newell is a proud Milwaukeean and shares his insights on entrepreneurship and leadership during this can't-miss episode.Episode Highlights11:59 - In order for me to keep my engine going, once you get to the point of financial success, you're going to need other things to kind of keep you motivated. And in order for me to not go down and spend my time in South Beach and stick my time here in Wisconsin, it's got to be tied to something bigger than financial reward. And social responsibility is that engine for me, it gets me going. 14:58 - We have the benefit of having brought in a significant major player around early childhood education and understanding that 0-3, that birth-3 timeframe, is so important for our youth, especially with the folks who are marginalized and disenfranchised in our community.17:36 - If we're going to have a real impact in our communities, we need to start with policymakers. We need to start with legislation. Even Dr. King talked about it on his last stage, where we were talking about going from simply marching to figuring out ways we can get people into appropriate seats on the political side.Connect with Becky Dubin JenkinsLinkedInConnect with Kevin L. NewellLinkedIn Guest BioKevin L. Newell is the founder of Royal Capital Group and has served as CEO since 2010. Royal Capital Group is a leading venture and holdings company with a firm focus on urban development and innovation. As the CEO of the organization, Newell has proudly led the company's efforts on business development, strategy, project management and its investment profile. As leader of the organization, he serves as an advocate for urban planning that is aligned with the aim to provide quality, safe, affordable lifestyle campuses that are in the best interest of the community he serves.Newell is a proud Milwaukee Public Schools graduate and received his undergraduate degree and MBA from the University of Wisconsin-Whitewater. He also is a graduate of the Marquette University ACRE (Associates in Commercial Real Estate) program.Some of Newell's notable career achievements include:☐ Real Estate Partner with the NBA Milwaukee Bucks, as Developer/Owner for the new $1 billion Live-Work-Play Entertainment District☐ First African-American to build and own multifamily-commercial developments in downtown Milwaukee and Madison, Wis.☐ Recognized by the Milwaukee Business Journal as a 40 under 40 recipient, National Top Real Estate Executive, Regional Top 25 Power Brokers and Top 48 Most Influential African Americans in Wisconsin.

Black and Brown Americans, for many interconnected and systemic reasons, have struggled to keep pace with their White counterparts in building generational wealth. After exploring some of the reasons earlier this season, Tarik Moody and Reggie Jackson use this episode to discuss solutions around another necessary component to build generational wealth: access to capital for entrepreneurs.Then, Tarik talks with Kevin Newell of Royal Capital, a Milwaukee-based private equity firm pouring millions into developments targeted at closing the racial wealth gap. He shares his $1 billion dollar vision for the city and how his work intersects with community partners. Finally, Ken Robertson of the Greater Milwaukee Foundation explains why representation is so important in this work.By Every Measure season two is supported by The Argosy Foundation.If you'd like to continue the conversation, we encourage you to join our By Every Measure discussion group on Radio Milwaukee's Facebook page. Each week, we open a dialogue on the episode's topic with daily conversation prompts and a virtual meet-up to discuss responses and navigate the community conversations collectively.

HYFIN Program Director Tarik Moody is back with co-host Reggie Jackson and journalist Kim Shine for another season of Radio Milwaukee's award winning podcast, By Every Measure. Over six episodes, the trio will take over our regular Uniquely Milwaukee podcast will explore new topics and expand on select topics we covered in season one. By Every Measure Season 2 is supported by The Argosy Foundation.Black and Brown Americans, for many interconnected and systemic reasons, have struggled to keep pace with their White counterparts in building generational wealth. After exploring some of the reasons earlier this season, Tarik Moody and Reggie Jackson use this episode to discuss solutions around another necessary component to build generational wealth: access to capital for entrepreneurs.Then, Tarik talks with Kevin Newell of Royal Capital, a Milwaukee-based private equity firm pouring millions into developments targeted at closing the racial wealth gap. He shares his $1 billion dollar vision for the city and how his work intersects with community partners. Finally, Ken Robertson of the Greater Milwaukee Foundation explains why representation is so important in this work.If you'd like to continue the conversation, we encourage you to join our By Every Measure discussion group on Radio Milwaukee's Facebook page. Each week, we open a dialogue on the episode's topic with daily conversation prompts and a virtual meet-up to discuss responses and navigate the community conversations collectively.

Our journey has finally led us to the Royal Capital of Leyndell. This was the seat of power and the height of civilization once upon a time. Now, the buildings are sealed with corpse wax, the streets are lousy with bosses, and the carcass of a giant dragon lays across the rooftops.   Elden Dogs is joined by a very special guest, Dom's Roundtable. Dom is a professional YouTuber and prominent in the Elden Ring scene. We discuss the gigantic scope of the game and the gigantic scope of the capital. Hair of the Dogcast is a proud member of the Tokyo Beat Podcast Network! Contact Us: Twitter: @HOTDogcast Facebook: https://www.facebook.com/hairofthedogcast  Instagram: hairofthedogcast To see how you can support us and access a bunch of cool, exclusive perks, visit our Patreon page: https://www.patreon.com/hairofthedogcast We appreciate your support! 

We're moving on up to the Altus Plateau!  Fall is in the air as well as an insane amount of toxic chemicals (Perfuming bastards).   Lots of lore to discuss here as we are on the front door of the Royal Capital. Wormfaces, dancing midsommar women, and the most despised perfumers. Hair of the Dogcast is a proud member of the HyperX Podcast Network.  For more information check out podcast.hyperx.com! Contact Us: Twitter: @HOTDogcast Facebook: https://www.facebook.com/hairofthedogcast  Instagram: hairofthedogcast To see how you can support us and access a bunch of cool, exclusive perks, visit our Patreon page: https://www.patreon.com/hairofthedogcast We appreciate your support! 

Royal Capital Group Founder and CEO Kevin Newell discovered that when living conditions improve, so do the mental and physical health of those living in the neighborhoods he's developed. This approach opened a new capital stream through UnitedHealthcare, which is now the largest private investor, providing $5.4 million in equity funding for one of his latest endeavors.  

Madrid is a grand capital city of Spain, and David Paul Appell and Jose Balido moved there to enjoy it. We compare the city to Barcelona, and discuss the history, art scene, food, gardens, architecture and vibe of this great city from the viewpoint of insiders who love it.David and Jose then offer info about outstanding day trips from Madrid including to  El Escorial, Toledo, Segovia, Avila and Cordoba.Jose and David end with special memories of their adopted Spanish  city._____David Paul Appell and Jose Balido are longtime travel writers; David was executive editor of Arthur Frommer's Budget Travel. Before moving to Madrid, they lived in New York City and Miami. They run a social-media-management company with mostly travel accounts, as well as the website Tripatini.com, a social media network and group blog with members in more than 120 countries, focused on travel, culture, food, and wine. _____Podcast host Lea Lane blogs at forbes.com, has traveled to over 100 countries, written nine books, including Places I Remember, and contributed to many guidebooks. Contact Lea!  @lealane on Twitter; PlacesIRememberLeaLane on Insta; on  Facebook, it's Places I Remember with Lea Lane. Website: placesirememberlealane.com.  New episodes drop every other week, on Tuesdays. Please tell folks about us, and follow, rate and review this award-winning travel podcast!

Leonard and Adam continue journeying through The Lands Between with more discussion of the From Software game, Elden Ring. This time we explore Leyndell, the Royal Capital. Contact: www.monsterdear.monster @Drfaustisdead @nighttwitten @sentionautplus @adambucceri

We reach the Royal Capital, Leyndell, and break the lore wide open. Who's Margit the Fell Omen? What's up with Radagon's statue? Is Radagon Marika? It's all happening right here on what just might be the best Elden Ring podcast on the whole wide interwebs. This is Standard Edish, the video game, book club podcast where we play through and dissect Elden Ring bit by bit. Think of us as your go-to Elden Ring Podcast. Support us: www.StandardEdish.com Play with us! Group and Multiplayer password: "Edish" Music by Nick Bohl Boring note on Elden Ring SEO: There was some feedback recently on the Elden Ring Reddit that mentioned we should rename the podcast to the Elden Ring Podcast so that we could get discovered more easily. It got us wondering if we were to write a super long description in which we repeatedly say Elden Ring and Podcast and even Elden Ring Podcast, could it help us get the SeOs? No one knows for sure, and ultimately we decided a long explanation about whether or not we should change our name to the Elden Ring Podcast was silly and would ultimately be a boring read, even if it did say Elden Ring a lot and raise us up in the Elden Ring Seos. But again, we want to thank the Elden Ring Reddit for their consistent contributions and let them know we sincerely considered changing the name to the Elden Ring Podcast, but ultimately decided against it for now, mainly because we plan to book club/breakdown other games besides Elden Ring in the future. Oh, we also decided against writing the long Elden Ring Podcast description as we felt it would be in poor taste. Elden Ring.

After visiting Vientiane in Laos a few years before for an enjoyable experience, it was time to take a trip to Luang Prabang, where the Nam Khan and Mekong Rivers meet. Historically, it was the Royal Capital of the country until 1975 and it's know for many Buddhist temples.It became a UNESCO World Heritage Sites in 1995 for its well preserve architecture.I found the place to be very enjoyable and it gave me a feeling of being "off-the-beaten-path".Walking or biking, there is much to see and do, with luxury high-end and budget accommodation available.I stayed in the city center and enjoyed relaxed atmosphere. There is noticeable lack of vehicles and people compared to most places you would have visited, which is part of its beauty.I even had afternoon tea at a café, which overlooked the meeting point of the Nam Khan and Mekong rivers.Then I left town to go the chaotic city of Bangkok. 

This episode was originally Ko-Fi exclusive. If you'd like to get these episodes when they come out, please consider donating on www.rpgbook.club This episode covers the final part of the game, and our thoughts on the game as a whole! --------------------------------------------------------------------- discord.gg/hPHQCrs Music for Bookclub no Kiseki comes from The Legend of Heroes: Trails in the Sky by Falcom jdk. Copyright © Nihon Falcom Corporation

Asta dreams to become the Wizard King, the strongest magic user in the world! The catch is that in a world where magic is used daily in life.... Asta has none. Thou, by an odd twist of fate Asta still receives a magic grimoire when he turns 15. Can Asta fulfill his dream to  join the Magic Knights  and become the Wizard King?! Only time will tell.  This week Condor and Falcon talk about the first 3 arcs of Black Clover!!! You can also hop in our discord for more fun discussions and podcast updates!  https://discord.gg/yCFd6Y5

Episode 5 – Getting a Life with Dusklight In this episode, bedroth and Shootkapow are joined by a special guest, Dusklight, who brings with her our theme for this week: the soundtrack to her favorite game, Fantasy Life. Fantasy Life is an adventure RPG/life sim developed by Level 5 and published worldwide by Nintendo in 2014 for the 3DS (originally published by Level 5 in Japan in 2012). The game was composed in its entirety by Nobuo Uematsu. We hope you enjoy this wide range of very good music from our first soundtrack showcase. The names of these songs are varied depending on what source you use. The names below are from the official soundtrack, according to VGMDB, except for track 8, Divine Power, which is from the game's DLC. If we referred to the song by a different name in the recording, the name we mentioned is in parentheses. As always, if you have any comments, questions, or requests, please send them to verygoodmusicvgm@gmail.com, or leavea comment below! If you like what you hear, please like, comment, and subscribe, and if you're watching on YouTube, ring that bell to be notified when our next episode comes out! Check out our channel's "About" page for details and links to the sites where you can subscribe to our podcast to take it on the go, as well as original music by bedroth and Shootkapow! Play-in: Opening Theme 8:52 - Fierce Battle 11:36 - Royal Capital of Castel 15:59 - Tortuga Archipelago Theme 20:06 - Elderwood 26:21 - Job Tune 5 31:45 - Tranquil Scenery (Idyllic landscape) 37:58 - Divine Power 42:00 - Mount Snowpeak Theme 49:55 - Intrigue Theme (Let's go carefree) 55:05 - Hope Theme (Theme of Hope) 59:07 - In a Pinch (The Pinch) 1:03:11 - Circle of Love (Mercenary Celebration Song) - Vocals, Chorus: Yoichi Ichinose / Lyrics: Akihito Toda / Electric & Acoustic Guitar, Electric Bass, Mandolin: Tomori Kudo (ACE) 1:11:48 - Return (Feedback) 1:14:08 - Blooper Reel Music: Terra Nimbus Theme (Sky Island) --- Send in a voice message: https://anchor.fm/vgmvgm/message

This episode we recap episodes 110 & 111. The Black Bulls join the showdown at the Royal Capital. Dorthy the captain of the coral peacocks turned to an elf and had split up the black bulls. Will the split bulls be a match for the reincarnated Dorthy and Gauche.

This podcast is based on the anime and manga Black Clover. This episode we are covering episodes 26-28. The attack on the royal capital come to a conclusion.Who are the eye of the midnight sun and what are they after?..

This month our genre is Military Non-Fiction! We talk about defining war, sword fighting, genocide, and conscription. Plus: Trebuchets! You can download the podcast directly, find it on Libsyn, or get it through iTunes, Stitcher, Google Play, Spotify, or your favourite podcast delivery system. In this episode Anna Ferri | Meghan Whyte | Matthew Murray | RJ Edwards News RJ’s Bio (and everyone else’s bios too!) Anna and Matthew will be at the 2018 ALA Conference in New Orleans! Come to our Podcast Meetup! (1-2pm, Saturday, June 23rd, at the Networking Uncommons) Books We Read This Month Black Hawk Down by Mark Bowden Battle of Mogadishu (Wikipedia) Black Hawk Down (film) (Wikipedia) Firing Line by Richard Holmes A War of Frontier and Empire: The Philippine-American War, 1899-1902 by David J. Silbey Philippine–American War (Wikipedia) East Timor: The Price Of Freedom by John G. Taylor Indonesian occupation of East Timor (Wikipedia) East Timor genocide (Wikipedia) Timor-Leste: what it's like to travel in a land without tourists The Book of Five Rings: A Graphic Novel by Miyamoto Musashi, Sean Michael Wilson, Chie Kutsuwada, and William Scott Wilson Five elements (Japanese philosophy)  (Wikipedia) Miyamoto Musashi (Wikipedia) War's Unwomanly Face by Svetlana Alexievich The Fallen of World War II (animation) Reluctant Warriors: Canadian Conscripts and the Great War by Patrick M Dennis Conscription Crisis of 1917 (Wikipedia) The Imagineers of War: The Untold Story of DARPA, the Pentagon Agency That Changed the World by Sharon Weinberger Other Media We Mention Full Body Burden: Growing Up in the Nuclear Shadow of Rocky Flats by Kristen Iversen Radioactive contamination from the Rocky Flats Plant (Wikipedia) Nuclear and radiation accidents and incidents (Wikipedia) Surely You're Joking, Mr. Feynman!: Adventures of a Curious Character by Richard Feynman Tuva or Bust!: Richard Feynman's Last Journey by Ralph Leighton Cul de Sac by Richard Thompson A trebuchet focused Cul de Sac comic Maus by Art Spiegelman Night by Elie Wiesel Our episode on Religious Non-Fiction Grunt: The Curious Science of Humans at War by Mary Roach Lafayette in the Somewhat United States by Sarah Vowell Palestine by Joe Sacco Footnotes in Gaza by Joe Sacco Band of Brothers (Wikipedia) Saving Private Ryan (Wikipedia) Apocalypse Now (Wikipedia) Coming Home (Wikipedia) The Face Of Battle: A Study Of Agincourt, Waterloo And The Somme by John Keegan An Intimate History of Killing: Face-to-Face Killing in Twentieth Century Warfare by Joanna Bourke Mud: A Military History by C.E. Wood Imperialist Canada by Todd Gordon Independence Day (Wikipedia) Drift: The Unmooring of American Military Power by Rachel Maddow Precarious Life: The Powers of Mourning and Violence by Judith Butler Call of Duty (Wikipedia) Soldiers: Army Lives and Loyalties from Redcoats to Dusty Warriors by Richard Holmes The Fear: Robert Mugabe and the Martyrdom of Zimbabwe by Peter Godwin War Child: A Child Soldier's Story by Emmanuel Jal Emmanuel Jal - Warchild (YouTube) First They Killed My Father: A Daughter of Cambodia Remembers by Loung Ung The Golden Voice of the Royal Capital by Tyler Hauck “One of the greatest-ever stars of Cambodian popular music was Ros Sereysothea, who made some electrifying rock'n'roll in the '60s and '70s. Her career ended when she was murdered by the Khmer Rouge, as were two million of her fellow Cambodians. This is her story.” The Department of Mad Scientists: How DARPA Is Remaking Our World, from the Internet to Artificial Limbs by Michael Belfiore On Killing: The Psychological Cost of Learning to Kill in War and Society by Dave Grossman Links, Articles, and Things National Atomic Testing Museum The Art of the Catapult: Build Greek Ballistae, Roman Onagers, English Trebuchets, and More Ancient Artillery by William Gurstelle “Second annual ‘Punkin Chunkin’ scheduled for Oct. 21” Chief of Naval Operations Professional Reading Program Chief of Staff of the Air Force Professional Reading List List of wars involving the United States (Wikipedia) Cambodian genocide (Wikipedia) Malayan Emergency (Wikipedia) Indonesian mass killings of 1965–1966 (Wikipedia) Papua conflict (Wikipedia) United Nations list of Non-Self-Governing Territories (Wikipedia) Earth, Fire, Wind, Water, Heart! Bushido Blade (Wikipedia) Gun fu (Wikipedia) Equilibrium (Wikipedia) Check out our Pinterest board and Tumblr posts, follow us on Twitter, join our Facebook Group, or send us an email! Join us again on Tuesday, July 3rd when we’ll talk about other things we’re reading or the 2018 ALA Conference in New Orleans! Which will it be? We don’t know! Then come back on Tuesday, July 17th when we’ll be discussing Nordic/Scandinavian Noir!

Why do some landing pages work while others fail? The core of a landing page lies in picking a target profile. Yet, it's incredibly easy to mix up a target profile with a target audience. And worse still, the concept of persona comes into play. How do we find our way out of this mess? Presenting the target profile mistakes we make and how to get around them quickly and efficiently.  In this episode Sean talks about Part 1: Target Profile Blind Spot Part 2: Person vs. Persona Part 3: Target Profile Questions To read it online: https://www.psychotactics.com/landing-pages-fail/ ------------------------ In Mexico, there's a beach that goes by the name of Rosarito. The rocks on that beach made advertising executive, Gary Dahl over 6 million dollars back in 1976. Those rocks were a smooth stone that was soon better known as Pet Rock. These rocks were marketed as if they were live pets. They had their own cardboard boxes, straw and breathing holes for the “animal”. People buying the Pet Rock knew fully well what they were buying. And yet they went along with the gag. They leafed through the 32-page official training manual, which included instructions on how to care for the rock. You could, it joked, teach the rock to “sit” and “stay” but “roll over” or “shake hands” was a little harder to explain. What was important back then and what's just as important right now is that people knew it was a gag; a dummy. They knew they were buying something that couldn't really do much for them. And they went along with the joke. When it comes to marketing or selling our products and services, we often don't realise we're dealing with a dummy. We think we're doing the right thing when choosing an audience. In the book, The Brain Audit, there's a whole chapter on why this premise of target audience leads you off the path and into dummy land. And yet the one thing we've heard over and over again is the concept of target audience. It's our Pet Rock moment. We are stuck with something that seems fun and exciting, but won't do anything but “play dead”. This episode takes on the issue of target profile and why it's so important for your landing page. Thousands of clients have read the book, The Brain Audit, and yet I see so many of them mixing up the concept of target profile and target audience. So how do we separate the two once and forever? In this article, we cover three parts (as always). – The blind spot with target profile (and why we keep repeating the same mistake). – We go deeper into the concept of the “dummy” as we examine person vs. persona. – Finally, we'll take a look at some of the questions to ask in target profile interview. Let's start with the blind spot, shall we? Why do we keep making the same mistake over and over again? Part 1: The blind spot with target profile I remember when I took my first driving test in Auckland, New Zealand. I drove a manual, what you'd probably call a stick shift back then. As part of my test, I was asked by the testing officer to go down a hill. Immediately, I put the gear into neutral and coasted downhill. You know what happened next, don't you? As exhilarating as it can be to race down hill at top speed, you shouldn't ever put a car in neutral and when heading downhill. There are a whole bunch of things that can go wrong.  But that downhill drive was my blind spot. I had done it so many times before, that I didn't see that it would not only cause a problem, but would get me a nice big F (as in Failed) against my test. Most of us make the same mistake when we get down to working with our target profile When asked about our target profile, we get drawn into the error of describing a target audience. And this mistake is reasonable because almost every marketing book or course talks mostly about target audience. It suggests that we should look for a bunch of people. E.g. people who are afraid of making presentations, or teacher, or people who want to be coaches. It talks about targeting huge groups of people all at once. While this is a great starting point, it's only the starting point. An audience won't get you very far You may not be focusing on an audience, but instead on a type of person. So instead of ‘people who are afraid of making presentations', you think of a fictional person. And you say: “Ok, let's call him Chris.” And then you go on to rattle off the factor of how this fictional person named Chris may end up being terrified of presentations. And you think you're on the right track at this point. But a testing instructor would still fail you And this is because you're still not paying attention to that blind spot. When we use the term, target profile, it's not an audience, and it's not a ‘let's call him Chris.' Because if you say let's call him Chris, you're saying the following: Chris is a fictional person. Kinda like a real person, but not a real person. He kinda lives in a real house. But not in a real house, but in a fictional house. And he lives in a real city, but not really. And his dog. Well, he used to be real. His girlfriend. She could be Lady Gaga or Ellen DeGeneres (well, it's fictional, so who cares?) He eats fictional hamburgers, and he can chomp through seven hundred at one go, right after he has fifty-three shots of tequila. You see the difference between real and fictional? Because the Chris I used to know wasn’t fictional. He lived about 20 minutes from my place. He was a genius at computers. He didn't drink water, only wine and milk. He was grumpy as hell and yet extremely helpful. And if I wanted to go out with Chris for lunch, I know that I'd have to deal with his grumpiness. I'd know exactly what he'd want. And the Chris I used to know wasn't interested in making presentations at all. But I do know Christina Christina isn't a big fan of making presentations. She would rather bake two-dozen cakes and have kittens, than speak. And we're not even talking about the hard task of ‘presentations'. We're talking about just standing up at a networking meeting and speaking for one measly minute. Christina knows it's critical for her business. She knows she's in a safe space with friends all around her, but she can't overcome the wave of panic that starts the night before. She prepares like crazy, but it's the same thing over and over again. She can't sleep well. The drive to the event is an ordeal. She looks at all those people at the networking meeting, so cool and relaxed, and wonders if she can ever be like them. And then, when she's done, she feels like somehow she could do a better job. She's happy to go back to the office, turn off the phone, recharge—and just do what she's good at doing—instead of doing these crazy presentations. But now, she has to make a presentation. And she's terrified… Now that's the emotion and drama you get with a real person. But there's more Fictional people can't tell you when you're going on —or off-target with your message. An audience can try to get a message to you, but everything gets lost in the din. The only way you can get to a target profile is to have a real person. Just like that testing instructor in the car with me. If he were fictional, I would have passed the driving test. I'd also be likely to win $50 million in the lottery on the very same day. But instead, I failed. I learned from my mistake; spotted my big blind spot. And today I'm your driving instructor. Instead of coasting downhill and putting others and us in danger, let's keep the car in gear.  Let's use the concept of the target profile as it was meant to be used, shall we? Let's explore the questions you're going to need when conducting a real client interview. Which is when we run into our second problem. More often than not, we run into a concept of persona. We are told we don't need to focus on a real person, but we can easily base our marketing on a character. It's almost like a fiction novel. We make up the character as we go. Except what we end up with, is a little Frankenstein. A Frankenstein with random body parts all stitched together. That's the difference between a person and persona. And we're about to find out why a person—a real person matters a lot more than persona. 2) Persona vs. person (Why a person matters more) When my niece Marsha was eight, she wanted a dog for her eighth birthday. Then her parents realised that someone had to walk the dog, come rain or shine. There would be many trips to the vet, they figured. And the dog would need to be trained, so there wasn't poo all over the carpet. Marsha got a toy dog instead. It barked and you could pull it around. And it sounded like a real dog. But it was a dummy And that's the problem with persona. Persona is when you assume the role of another person.  You try to walk in that person's shoes. And your shoe size is 10, but that person wears a size 13. You might assume things will be fine and you'll somehow manage. But you don't and you can't. Because while we all can try to imagine what that person is going through, we can only imagine. In short, we get dummy text, dummy words and dummy emotions from dummies. To get real text, real words and real emotions we have to go to a real person. Not real people, one person. Because a real person won't have “dummy thoughts” or dummy words. So what do dummy words resemble? Dummy words looks like they were written by you and me sitting in our office, looking at a computer screen. We churn out words that are stifled and boring. Or worse, we may copy headlines like “Who else wants to…blah, blah, blah, blah” and slap it into our headline on the landing page. That's not how a target profile speaks A target profile speaks from a place of real emotion. I remember sitting at a workshop early in the Psychotactics timeline, and explaining my website issues to someone. This is what I said: “I feel trapped with my website. Every little change I have to make, I have to go back to the developer. And then I have to wait, because he's busy, or asleep or something. I feel like I'm at his mercy all the time. And it's a crappy feeling. I want to be able to have more control over my own website, do my own things and yes, I can understand bits and pieces that need to be added. But for the most part I want the control. I want to be like the person that can drive, instead of being driven. Feel that raw emotion? Well, with persona-based writing you have to make all that stuff up… For instance, let's take the Nobis Hotel. They have a persona-based website, by their own admission. Here's what it reads like: The personas are frequent travellers who are sick of sterile chain hotels and want something different. They make their own decisions on where to stay using the web and social media. Buyers want upscale luxury but in a modern style, not the old-world traditional style. And how does their landing page reveal those problems? Nobis Hotel is an independent, 201-room first class, luxury hotel in Stockholm, Sweden occupying a prime spot on Norrmalmstorg square, the single most central and attractive location in the downtown area. Nobis Hotel is a new centre stage of Sweden's Royal Capital, defining our own personal sense of Stockholm hotel luxury. It calls itself modern, elegant and extremely comfortable, but also ethically sound, warm and moderate. It says it provides their guests with true value for their money in a stylish and pleasant setting designed by award-winning architects. Does that sound like a real person speaking? A person talks in plain language. He or she has real emotions and real frustrations. And it makes it super-easy for you to take their exact words and put it down on your sales landing page or home page, or any page for that matter. It's the emotion and the wording that attracts your audience Yes, audience. Because even though you start out with one person, that one person's voice attracts others just like her. So if your target profile is Rita, all the ‘Ritas' of the world are attracted to that message. And so you get a consistent audience. An audience that identifies with that one big problem. And wants to solve that one big problem. So instead of trying to juggle with different personality types and multiple problems, you solve a single problem. And it's all being handed to you on a platter. No thinking, no research, no fiddling with key words—and it still works for you. My niece Marsha is much older now, but even as a child she clearly knew the difference between a real dog and a dummy one. When you're dealing with target profile, you have to deal with someone real. Otherwise, you just have a dummy. 3) Questions to ask in a target profile interview The worst problem with a target profile interview is really not knowing where to start. And logically, we believe there must be some way to have a set of questions. And so we create a bunch of questions. But in reality, those questions don't always work. The target profile interview doesn't always follow a path. Suddenly, you're wondering whether it's a good idea to have the interview at all. It is. Even if you botch it up, a target profile interview is an amazing experience. But how do you create the questions? Well you don't. What you're looking to do is get a bunch of components together instead. I know, I know. It sounds technical. But here's what you're seeking to get: 1) The list of problems. Yup, all the problems that the customer faces when dealing with a product or service like yours. 2) Their biggest problem. 3) Why is it their main problem? 4) What are the consequences of the problem not being solved? 5) Their second biggest problem. 6) Why is it a problem? 7) What are the consequences of the problem not being solved? 8) What are their main objections to buying a product or service—even when they think it more or less meets their needs? 9) What would cause them to give a testimonial? 10) What do they see as a significant risk factor? Are there more than one risk factors? Can they describe it? 11) What would make the product unique (in their eyes?) So can you ask other questions? Sure you can. But these set of questions enable you to get a tonne of information that can almost literally be slapped right onto your sales page, or in some cases, even your home page. Of course, there's some re-engineering to do, but for the most part, you have all the stuff you've been looking for. All the bags of The Brain Audit get covered in one fell swoop. So why bother with this interview at all? Because in many cases, you'll find that the client's problems are not what you anticipated. There you are in your cubbyhole, imagining stuff, but the client often doesn't feel that way at all. And there's more, of course. You get to hear the client's exact words. Their terminology. Their emotions come surging through in the conversation. And for the first time, ever you can feel the pain. But what if you've already felt the pain? Many of us start up businesses because it seemed like a good idea. But often you start up a business because you feel the pain as well. So for instance, I felt the pain of being a cartoonist that was always on call. I wanted to have my vacations—and not just vacations, but substantial vacations. And so yes, I started out trying to help myself. So yeah, I know that pain. I can go back and feel that pain. Not really If you've ever had a big injury or operation, you'll know what I mean. The pain at the point in time is unbearable. Several weeks later, the memory of the pain is there, but not quite there. After a few years, it's almost impossible to recreate that pain. The target profile has no such problem. They're in the emergency ward right now. They feel the torrent of pain and know what they'd like to see as the solution. They understand why they're not keen to take the risk and will tell you so. And that's what a target profile interview does Yes, it does sound dramatic, but a target profile can change your world and how you create your landing page and market to your audience. When Kathy Sierra sat down to write her book on JAVA, it wasn't supposed to be a bestseller. They had incredible odds with over 16,000 other books on JAVA already on Amazon. And yet they cut through the noise? How did they do it? They didn't pull the stunt that many Internet marketers do. Instead they focused on how people read and why they get to the finish line. The more the readers got to the end of the book, the more popular the book became in programming circles. Read more: The Unlikely Bestseller (And Why It Sold 2 Million Copies) ------------------------ Frankenstein's Laboratory by Beef Chavez (audio sourced from "Scar Stuff Blog"). Licensed under Creative Commons "Attributions 3" https://www.youtube.com/watch?v=p_nzKeFbsk0  

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