Podcasts about sophisticated marketer

Chris Ballard tells his story about intense desire to start a company and thriving against significant obstacles during his career, compelling!

In this second episode about Service and Leadership, I'm happy to be talking you through three steps for serving your audience.The three steps lead towards shifting our mindset so that we're really serving our audience and offering true value. Ultimately, this is what our potential parents and students seek, isn't it? I also encourage continued conversations with those parents at the decision-making stage, since they can help you understand what service is most useful for them and help you to earn their trust.I'm interested to hear your feedback on this. It's a topic I think has great potential and I'd love to hear from you, especially if you're working on any of the mentioned areas or would like some help in developing systems and processes to enable your best service whilst leading your school.References and resourcesLinkedIn: 'The Sophisticated Marketer's Guide to Thought Leadership' Work with Juliet Corbett www.consultjuliet.co.uk/servicesCatch up with previous episodes at www.consultjuliet.co.uk/podcastThank you so much for listening to The Independent School Podcast. I would be grateful if you could spare a couple of minutes to send me some feedback here. This helps me make the podcast as helpful as possible to listeners. Thank you!

Viveka von Rosen is Cofounder and CVO (Chief Visibility Officer) of Vengreso. Known internationally as the “LinkedIn Expert”, she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!”As a contributing “expert” to LinkedIn's official Sales and Marketing blogs and their “Sophisticated Marketer's” Guides, Viveka is often called on to contribute to publications like Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner, etc.Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools and strategies they need to succeed on LinkedIn.WEBSITE: http://vengreso.comVengreso offers virtual sales training that helps sellers book more meetings, grow the sales pipeline, and close more deals.FREE Gift: LinkedIn: 101 Ways to Rock Your Personal BrandDownload the FREE PDF version so you can start building your brand, attracting clients, growing your revenue and engaging like a LinkedIn Master!>> https://vengreso.com/101-ways-to-rock-linkedinFREE Resources >> https://vengreso.com/resourcesVengreso Podcast -- Tune in & Subscribe>> https://vengreso.com/podcast#VengresoLiveJoin the fantastic livestream event for salespeople and marketers. Every 1st and 4th Friday of the month at 11:30 am ET, 8:30 am PT>> https://vengreso.com/live See acast.com/privacy for privacy and opt-out information.

3 Keys to LinkedIn Success with Vivica von Rosen Viveka (Vivica) von Rosen and Joe Lynch discuss the 3 keys to LinkedIn success. Vivica is the co-founder of a company that teaches people to use LinkedIn to help salespeople create more qualified and quality conversations. About Viveka (Vivica) von Rosen Viveka von Rosen is a Co-founder and Chief Visibility Officer at Vengreso, the world’s largest digital sales transformation company.  Known as the @LinkedInExpert, she’s the author of the best-selling “LinkedIn Marketing: An Hour a Day” & “LinkedIn: 101 Ways to Rock Your Personal Brand.” She is a contributing expert to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides and is often called on to contribute to publications like Fast Company, Forbes, Money, Selling Power, Entrepreneur and the Social Media Examiner. Viveka takes the LinkedIn and social selling experience over the past 14 years and transforms it into engaging and informational digital sales strategies, tactics, and tools including personal branding, social selling training, and content for sales. Her business mission is to help sales professionals and business owners create more quality and qualified conversions on LinkedIn. When she’s not doing that, she’s either diving or hang gliding or hiking the trails near her Colorado home. (Basically, anywhere without cell reception) About Vengreso Vengreso teach, consult and practice modern digital selling strategies that help sales teams increase win rates through digital selling practices. There has been a rush to train sales teams on “social selling” with a half-baked approach too often through a one-day training event with much of the emphasis on how to use social technology. This approach results in little if any behavior change. Too often, the results have been “meh.” Vengreso digital sales experts have been heads of sales and heads of marketing in B2B organizations. The Vengresso team has educated more than 140,000 professionals in modern selling strategies across thousands of companies. The company principals came together to develop and launch a suite of digital sales training and consulting offerings to help salespeople and organizations increase win rates through their digital sales practices. Vengreso does one thing, helps sales professionals create more conversations with qualified buyers. More conversations lead to more pipeline, and with proper execution leads to higher win rates, which is what every sales leader wants. Prospect better - sell more! Key Takeaways: 3 Keys to LinkedIn Success What Not To Do The worst thing you can do is not have a LinkedIn profile or a poorly constructed profile. Avoid being too salesy – be a resource, not a salesperson. Don’t be a spammer or use automation – instead build relationships. LinkedIn is not a numbers game - it’s a relationship game. Google yourself and you will most likely find your LinkedIn profile at the top of the search results. Your LinkedIn profile is typically the first digital impression you will make on your prospect. Develop a Buyer Centric Profile Highlight how you help your customers. Add a background image that reflects what you do including a call to action. Develop a profile headline that says who your serve – not your title and company. Create a company page and make sure every employee is connected to it. Use the name pronunciation feature audio to add your elevator speech – only on the mobile app. Orange plus sign on your picture means you can add a short video introducing yourself and your company – beta feature only available on mobile app. On the profile, LinkedIn now enables users to share content on the “Featured” area of the profile. Share white papers, ebooks, and other resources with your prospective clients. Know, Like, Trust (KLT) Factor All things being equal, people prefer to work with people they know, like, and trust. Become a trusted advisor, a resource to customers. You must be able to articulate the problems that you solve in a way that resonates with prospective customers. Know your buyer and their pain points. Talk to your buyers to develop a deeper knowledge of why they chose your company. Use video to build relationships on LinkedIn - video cover story. LinkedIn also enables users message connections using video. Engage before connecting - comment on their posts. Personalized - Add Value - Call to Action (PVC) Strategy Create Top of Mind Awareness Stay top of mind with prospective buyers by sharing relevant content with them. Hopefully, when your prospect is ready to buy, they will think of you and your company because you have been educating them throughout the buyer journey. The 411 Content Sharing Strategy - Share four pieces of 3rd party content, one piece of your company's content and then one piece of content that has a call to action. Develop a LinkedIn cadence daily - add it to your calendar. Learn More About 3 Keys to LinkedIn Success Vengreso Viveka (Vivica) von Rosen 101 Ways to Rock LinkedIn The PVC Strategy The Ultimate Guide to LinkedIn Profiles for Sales Professionals – Be Found, Earn Trust, Get Contacted LinkedIn Profile Banners The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube  

Viveka von Rosen is Cofounder and CVO (Chief Visibility Officer) of Vengreso. Known internationally as the “LinkedIn Expert”, she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!” As a contributing “expert” to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides, she is often called on to contribute to publications like Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner, etc. Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools and strategies they need to succeed on LinkedIn.Follow Viveka on LinkedIn here: https://www.linkedin.com/in/linkedinexpert/Learn more about Vengreso here: https://vengreso.com/Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeLearn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with our No-Cost Training: http://www1.activeblogs.com/value-videoVisit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Kristina Jaramillo, President of Personal ABM and Stop the Sales Drop, has a reputation for building strategic social programs that drive sales cycles and revenue. In fact, she's featured in LinkedIn's own “Sophisticated Marketer's Guide to LinkedIn” and her articles can be found in Forbes, MarketingProfs, Salesforce.com, Sales & Marketing Management magazine, CMO magazine, CMO Council, and many others. In addition, she's a key instructor for MarketingProfs ABM courses.  While her partner, Eric Gruber, is responsible for the firm's strategy and the team's content developers, Kristina manages the execution. Through her focus on building personal relationships with one-to-one communications that speak to specific decision-makers and influencers, her team builds top to bottom engagement, relationships, and trust with previously untouchable enterprises. It's through these personal communications that her team reversed “No” positions, saved accounts, and created wins with accounts that were unresponsive to sales and marketing messaging for more than five years. Learn more about your ad choices. Visit megaphone.fm/adchoices

Viveka joins me on the podcast to talk about what it means and takes to become a LinkedIn InfluencerYou’ll Learn:When to start postingWhat content should you be putting out thereThe power of hashtags and which ones to useAbout VivekaViveka von Rosen is Cofounder and CVO (Chief Visibility Officer) of Vengreso. Known internationally as the “LinkedIn Expert”, she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!” As a contributing “expert” to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides, she is often called on to contribute to publications like Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner, etc. Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools and strategies they need to succeed on LinkedIn.

  Viveka von Rosen, internationally known as the “LinkedIn Expert,” works with B2B companies and executives helping them achieve business success through the use of LinkedIn. She is also the co-founder of Vengreso, a platform that delivers digital sales transformation for increased revenue results. Viveka has been listed as a Top Social Media Influencer in Forbes for the past four years, and is author of “LinkedIn Marketing: An Hour a Day” for Wiley and “LinkedIn: 101 Ways to Rock Your Personal Brand.” In this episode, Viveka explains how you can use LinkedIn to amplify your brand as a salesperson.   Here are some of the topics covered in this episode: How to prospect effectively from home Which hidden LinkedIn features you should be using The common mistakes you should avoid How to make your profile stand out from the crowd Viveka’s 2-step referral method   About the Guest:  Viveka von Rosen is co-founder and CVO (Chief Visibility Officer) of Vengreso. She is a contributor to LinkedIn’s official Sales and Marketing blogs, and their “Sophisticated Marketer’s” Guide. She is also a contributor to publications such as Fast Company, Forbes, Money, Entrepreneur, and The Social Media Examiner to name a few. Viveka uses the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training. Through her training, she has provided over 100,000 people with the tools and strategies they need to succeed on LinkedIn.   LinkedIn - https://www.linkedin.com/in/linkedinexpert Twitter - https://twitter.com/LinkedInExpert Email - Viveka@vengreso.com Website - https://vengreso.com/ Course: http://moresalescalls.com/   Listen to more episodes of the Outside Sales Talk here and watch the video here!

Welcome to this new episode of Bootstrapping Your Dreams Show. I'm Manuj Aggarwal, and in this episode - I talk with Viveka von Rosen. We discuss how to build a powerful business network through the mastering of LinkedIn.What are you waiting for? Tune In Now!In this episode, we will learn about:Becoming a LinkedIn Expert.Building a powerful LinkedIn Profile.The differences between a LinkedIn Profile and a resume.Building an outstanding LinkedIn Profile for your company.Building a powerful business network.Managing recommendation at LinkedIn.Building your personal brand.The PVC sales methodology.Practicing habits to succeed.Thinking like a marketer, acting as a salesman.About Viveka von RosenViveka von Rosen is cofounder and CVO (Chief Visibility Officer) of Vengreso. Known internationally as the “LinkedIn Expert,” she is author of the best-selling “LinkedIn Marketing: An Hour a Day,” and “LinkedIn: 101 Ways to Rock Your Personal Brand!” As a contributing “expert” to LinkedIn's official Sales and Marketing blogs and their “Sophisticated Marketer's” Guides, she is often called on to contribute to publications like Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner, etc. Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools and strategies they need to succeed on LinkedIn.Social Media Handles:Linkedin: https://www.linkedin.com/in/linkedinexpert/Facebook: https://www.facebook.com/LinkedInexpertWebsite: https://vengreso.com/Thanks for Tuning In! Do you have some feedback you'd like to share?Please leave a comment! Enjoyed the episode? Kindly share it with your friends. Don't forget to subscribe and click on the bell for updates on our "Bootstrapping Your Dreams Show!" See acast.com/privacy for privacy and opt-out information.Support the show (https://tetranoodle.com)

Facebook releases new Facial Recognition controls. They also release a whitepaper on data portability. Dating is now official on Facebook! Pinterest shares the Trends of September 2019. Check out their privacy features of this new tool. LinkedIn releases a new course: The Sophisticated Marketer’s Guide to LinkedIn. YouTube releases YouTube/Fashion. Learn about 3 changes to the Facebook Ads platform on the latest episode of The Chill Business Journey. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.

Chris Buehler is the Founder of SCORCH, a creative agency that has produced award-winning content and interactive campaigns for companies like LinkedIn, Marketo, and Microsoft to name a few. In fact, SCORCH was responsible for designing LinkedIn’s Sophisticated Marketer’s Guide, a piece of content that generated an 18,000% return for LinkedIn. Yes, they make great content for clients. But there’s more to their story. SCORCH’s work producing downloadable content gave birth to the idea that readers should be able to Click-to-Human(TM) through the piece of content just as a website visitor can easily engage with an agent through chat tools. I love technology, especially marketing technology, and my goal with this episode was to unveil to you to a pioneering innovation in online communication. Will it end up like the Apple Newton or become a hit like the iPhone is left to be seen. Either way, you discovered it here first on DemandGen Radio. #conversationalcontent You can learn more about it at www.pingpilot.com or even try out the technology in this ebook on “Conversational Content”: http://bit.ly/2OXEjjn 

She’s one of the most exciting singer-songwriters on the scene – and a superb live performer – Anna Pancaldi shares songs, stories and insights on creativity and entrepreneurship kicking off the seventh season of The Sophisticated Marketer’s Podcast

Celebrity Rankings, Interim Executives, Cultural Orphans, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got celebrity rankings, interim executives, cultural orphans, and more. For all the links, check out the show notes at http://www.hacktheprocess.com/process-hacker-news-for-july-31-2018-celebrity-rankings-interim-executives-cultural-orphans-and-more/ Enjoy! Events Mark your calendars for AgileCamp 2018, happening on September 14 at the Nike World Headquarters in Oregon, where you’ll find Ron Lichty joining the speaker roster. He was also interviewed on the podcast, Stayin’ Alive in Technology, where he speaks about his career and how he got into team management. On August 1 catch the TedXProvincetown Video Launch to take a peek at some of the talks from last June, including Frank Strona’s. Launches Check out this fun new side project that’s been keeping Hampton Catlin busy called How Famous Is…, in which you can rank celebrities according to their popularity. Media Awaken your subtle body through meditation with Phillip Moffitt, author of Awakening Through the Nine Bodies, as he explains about the subtle body and Himalayan yoga on the Groundless Ground Podcast, hosted by Lisa Dale Miller. The theory of 2+2 to build a fanbase is something that’s been applied by entrepreneurs and artists alike, and Alex Cespedes explores this subject further in the most recent episode of his podcast, the Project Book. Discover the advantages of hiring interim executives from Pam Wasley as she guests on The Business Building Rockstars Show, hosted by another previous Hack the Process guest, Nicole Holland. In a new video published by SXSW, Loïc Le Meur joins a panel of artificial intelligence experts as they discuss exploring innovations in AI at SXSW 2018. Writing Business owners can slash running costs and improve revenue with these six process checklists suggested by Vinay Patankar on Process Street. An upcoming movie called Crazy Rich Asians triggered Ricky Yean to share his thoughts on feeling like a cultural orphan as an Asian-American. Looking for ways to differentiate your blog? Try these 11 techniques to gain a competitive advantage as a blogger suggested by Jon Dykstra. Recommended Resources Spend the weekend of September 28 to 30 at Navigating the Storm: Finding Peace and Purpose in Uncertain Times to learn some helpful concepts and exercises to weather any of life’s storms presented by Martha Beck, whose work inspired Pace Smith. The Sophisticated Marketer shines the spotlight on storytelling in an article by Brian Solis, who was mentioned by Tara Hunt. Seth Godin, who was recommended by both Tara Byrne and Alex Cespedes was also featured in the quarterly magazine. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

Viveka von Rosen is an internationally known LinkedIn speaker and author. She is the “LinkedIn Expert” and is author of the best selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock!” As a contributing “expert” to LinkedIn’s official blog and their “Sophisticated Marketer’s Guide,” she is often called on to contribute to publications like Forbes, Money, Entrepreneur, Social Media Examiner, etc

Today's 60th Extraordinary Women Radio episode is with Viveka von Rosen - a Forbes Top 50 Social Media Influencer and Forbes Top 10 Women in Social Media, as well as one of LinkedIn’s Top 25 Social Media Experts. And she shares some of her best LinkedIn tips in this interview! You don't want to miss it! She shares her story of starting one of the first LinkedIn training companies, Linked into Business in 2006 where she was able to grab the @LinkedInExpert handles on both LinkedIn and Twitter, which sky rocked her to a leading expert in those very early days. In 2017, she cofounded Vengreso, a full spectrum digital sales transformation solutions. In addition to sharing some must-know tips about raising your influence on LinkedIn, Viveka shares rich insights into building your brand online and goes as bold to say, "Your company is going to die if you don’t fully embrace digital." She encourages the listeners to focus on building community, no matter what platform you are on and most important - to keep our humanity about us, as things become more and more digital. After all, it is about human-to-human relationships. We laugh a ton in this interview - and Viveka, who has recently picked up hang gliding again after 21 years, shares what hang gliding teaches you about business success. It's so much fun and so full of wisdom! Known internationally as the “LinkedIn Expert”, she is an author of the best-selling LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand! As a contributing expert to LinkedIn’s official Sales and Marketing blogs and their Sophisticated Marketer’s Guides, she is often called on to contribute to publications like BuzzFeed, Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner and many others. Jump in, claim your expertise! ~Viveka von Rosen To learn more about Viveka and to access her many online trainings, visit the Vengreso.com web site, or follow her on LinkedIn, Twitter or Facebook. Download the Show Notes with a list of additional resources.          

Mark Fisher is an in-demand international speaker, consultant, and entrepreneur. His core expertise is helping business owners achieve financial success and personal freedom through community building, leadership development, and creating healthy organizational cultures. He's also excellent at playing with puppies. Mark and his “non-sexual life partner” Michael created Business for Unicorns in 2016 and have since worked with clients like Sony Music, Sylvan Learning, and the ACLU, as well as many of the leading fitness studios across the US and UK. They are also proud alumni speakers of TEDx Broadway. In addition to their consulting and teaching through Business for Unicorns, Mark and Michael also co-founded Mark Fisher Fitness, one of the most successful gyms in the history of the fitness industry. MFF has two physical locations in Manhattan and was recognized as #312 on the 2015 Inc. 500 fastest growing companies in America, as well as one of Men's Health's "Top 20 Gyms in America." With a reputation as the fitness home of choice for the Broadway community, Mark and MFF have been featured in Forbes, the NY Times, the NY Post, the Huffington Post, and the Wall St. Journal, among others. MFF has made waves in the fitness industry for it's unprecedented growth, industry-leading results, and unique approach to culture. Living their mantra of “ridiculous humans, serious fitness,” MFF provides progressive training and nutrition protocols in a delivery system of subversive humor, fantastical imagery, and outrageous antics. They also inexplicably talk about unicorns, call their clients Ninjas, and treat fun, community, and personal growth as core values. During the past several years, MFF has raised over $200,000 for various charities including Broadway Cares/ Equity Fights AIDS and co-producing a concert fundraiser with the Broadway company of Wicked benefiting those affected by Hurricane Sandy. Mark is also a proud co-founder of The Uprising NYC, an innovative non-profit devoted to empowering people to embrace their inner superhero. Mark has a BFA from Syracuse University, is a former professional actor, and has spent several years serving on the Advisory Board for NY City Center's Off-Center. He is also a proud member of the Entrepreneur's Organization.

Social Media Talks Podcast, The Podcast for business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at www.kompassmedia.ie. On this week's show, we talk to Viveka von Rosen The LinkedIn Expert from Vengreso.com Viveka von Rosen is a Cofounder and Chief Visibility Officer at Vengreso, the world’s largest full spectrum digital social selling provider. She’s a contributing expert to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides. Viveka also contributes to publications like Fast Company, Forbes, Money, Entrepreneur, etc. Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training with the tools and strategies they need to succeed on LinkedIn.

It’s Season 6 of The Sophisticated Marketer’s Podcast – and we’re kicking off with a true marketing visionary. Here are Seth Godin’s seven life-changing ideas for marketers (and everyone else)

“Do a call to action. Something powerful that would make them see more so that you now have the remaining 2,000 characters to expand upon who you are, what you do, and most importantly, how you can help people. You really want to focus on what’s in it for them.” For the final installment of the Get Known series, we have Viveka von Rosen. Viveka is co-founder and CVO (Chief Visibility Officer) of Vengreso. Known internationally as the “LinkedIn Expert”, she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!” As a contributing “expert” to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides, she is often called on to contribute to publications like Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner, etc. Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools and strategies they need to succeed on LinkedIn. There’s no doubt that you’ll be in for a treat when you hit the play button below. LinkedIn for Solopreneurs, Coaches, and Consultants It would be similar, but I’d start with a personal profile. The company page could come later, it’s not such a big deal. You have to understand, with a big company nurturing, maintaining the company page is relatively easy. You put your social media marketing person on it or your community manager on it. When you’re solo, you’re having to do everything – sales, marketing, service offers, product offers, all of your social media. Again, why I went with Vengreso. The plate is so heavy, so with my solopreneurs, I would start them off on their personal profile. We talk about a company page if they actually need one, but we start with a personal profile, and what’s similar for both sides, of course, you can create a template. I always do with my clients because they might hire someone later on. But what we want to cover specifically is that background image which yours is so great. It’s got the building, your book on it. LinkedIn keeps changing – drives me insane – LinkedIn keeps changing the background image template. So it’s an ongoing process, but that background image which really helps with branding for my solopreneurs and entrepreneur. I recommend putting an email address or phone number on there so they’re more easily contactable. Some people don’t want to be that contactable, but for them, it’s important. And that way, people can reach out to them even if they’re not connected yet, and it usually shows up in the mobile app too, so that’s the key. And I tell them to, if they can, create unique contact information – a Google Voice number, or linkedin@yourcompany.com. That way you can actually track where your leads are coming from, because LinkedIn doesn’t really have any metrics or analytics left worth mentioning in their free account. How to structure a good profile Headline The next feature would be that professional headline. So many people title it Company or if they’re self-employed, they’re self-employed and that’s just – you know, you have such an opportunity to do a super mini elevator speech, but 120 and – I’ll show you a ninja trick in just a second if you need more characters. But 120 characters that describes who you are, what you doing, who you serve. So again, going back to what we talked about is knowing who your ideal buyer is, of your product or service. If you don’t and you try to be everything to everyone, it loses efficacy. The more niche you can be, the more converting your LinkedIn profile will be, period. Now, if you can’t fit who you are, what you’re doing, who you serve in 120 characters or less, and I learned this one from Brynne by the way, if you do it in mobile, you have up to 200 characters. Summary What’s next is the summary section. A lot of people skip this or they just pull in their about me from their company. Again, huge waste of opportunity. Now with the new user interface, only the first two lines show. People have to click on “See More”, so you have to do something in that first two lines that makes them want to “Read More” and click on “See More”. What do you do? It is not formatted and it is ugly and you can’t add special characters and emojis, but just know that it’s going to be one bunched up mess. Nonetheless, in that one bunched up mess of about 200 characters, do a call to action. Something powerful that would make them see more, so that you now have the remaining 2,000 characters to expand upon who you are, what you do, and most importantly, how you can help people. You really want to focus on what’s in it for them. Experience You can put your list of features underneath in your experience section. If you want to let people know all the things that you offer and all that kind of stuff, you can put that in your experience section, but that summary is really to hit home. What are the benefits? Hit home – what are your ideal clients’ point of pain and how do you solve that? You can put in a tiny two or three sentence testimonial from a client that people might recognize where you have solved their issues. Again, just keep your audience in mind.   Mentions Connect with Viveka on LinkedIn Visit https://vengreso.com/ https://www.rev.com/    

Viveka von Rosen is known internationally as the “LinkedIn Expert” and is author of the best selling book, “LinkedIn Marketing: An Hour a Day”. Viveka is the CEO of Linked Into Business where she takes the social media marketing knowledge she has developed and perfected over the years and transforms it into engaging and informational training. Her sessions provide not only valuable information, but actionable tips to get you and your team up and running quickly and effectively. To date she estimates she’s trained well over 100,000 people and has personally worked with executives and sales teams at Oracle, The New York Times and Western Union to name a few in her Fortune 500 portfolio. She is also a contributing expert to LinkedIn’s official blog and their Sophisticated Marketer’s Guide. Perhaps you are already one of her 32K LinkedIn contacts or 82K Twitter followers. Business InspirationHow and why Viveka chose LinkedIn as her area of expertise. [6:28] LinkedIn training as her career began. [9:45] LinkedIn SpecificsLinkedIn Communities and Groups [20:56] 3 Steps to getting started [24:57] Why the Summary Section is so important [28:20] Endorsement Section warning and direction [31:06] Further learning tools from Viveka [35:00] Business Building InsightsViveka’s suggestion of our best sales platform for this community. It’s surprising! [14:01] Where LinkedIn fits in. [14:32] The secret to growing and how not to get stalled. [14:50] COI warning! [33:29] Success TraitViveka is a life long learner. [37:48] Productivity/Lifestyle Tool AgoraPulse (https://www.agorapulse.com/) – Manage all social media messages in one place. Schedule and publish content. Get stunning reports. Calendly (https://calendly.com) – Say goodbye to phone and email tag for finding the perfect meeting time. Valuable Book The Go-Giver: A Little Story About a Powerful Business Idea (http://amzn.to/2aIf2nz) by Bob Burg Go-Givers Sell More (http://amzn.to/2aIeIFf) by Bob Burg Website (http://LinkedIntoBusiness.com) Facebook (http://facebook.com/vivekavonrosen) Instagram (http://instagram.com/linkedinexpert) Twitter (http://twitter.com/linkedinexpert) LinkedIn (http://linkedin.com/in/linkedinexpert) LinkedIn Training (http://highqualitylinkedinleads.com) If you found value in this podcast, make sure to subscribe and leave a review in (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue

LinkedIn is hardly a new phenomenon, but do you really know how to utilise it properly for your business? Our guest this week, Jason Miller, certainly does. He’s the worldwide group manager for content marketing, so you can be pretty sure that he knows what he’s talking about. He came into the world of marketing after a career in music, first as a band member and then as an artist development professional for Sony Music. He became fascinated by the potential of the internet for bands/musicians to interact with their fans, but his employers didn’t share his enthusiasm, so he left and made it his mission to become an expert on all things internet marketing. He’s also written an Amazon #1 bestseller, Welcome To The Funnel, but if you want some of his insight without buying the book, see below, and then have a listen to the show! ** Write a good headline on your profile, and it doesn’t have to be short and snappy. This is your chance to give a brag summary of the services you offer. ** Don’t forget that LinkedIn profiles are searchable on google, so make sure they are optimised properly. ** The most effective blog posts on LinkedIn are commentaries on current news in your industry. ** Remember that anyone who interacts with blog posts on LinkedIn is directly contactable – they are not just faceless usernames like you would see below most other articles. ** Although a lot can be done on LinkedIn for free, it’s worth fully understanding the power of the premium services + also the potential of sponsored content. ** A LinkedIn company page is an absolute must.   In this episode of Business Brain Food you will learn: ** How to write an appropriate profile ** The power of LinkedIn blogging ** When it’s appropriate to connect with people ** What you get from LinkedIn Premium ** How LinkedIn integrates with Slideshare ** LinkedIn Sales Navigator   Resources mentioned in this episode: ** Ben’s LinkedIn Profile: (https://www.LinkedIn.com/in/benfewtrell) ** Jason’s LinkedIn: (https://www.LinkedIn.com/in/jsnmiller) ** Slideshare: (http://www.slideshare.net/) ** The Sophisticated Marketer’s Guide To LinkedIn (https://business.LinkedIn.com/marketing-solutions/c/14/1/sophisticated-guide-for-marketing) ** Jason’s site: (http://www.welcometothefunnel.com/) ** Business Brain Food Facebook Group – What should we do for the 100th show? Post your ideas to the group! (facebook.com/groups/businessbrainfood) ** Sponsor the show: ben@maxmyprofit.com.au, put in subject line “interested in sponsoring BBF” ** Free, no-obligation business coaching chat with a member of Ben’s team: (http://actioncoachanz.com/free-business-coaching-session) ** Ben’s Daily Business Tips podcast (http://www.dbtpodcast.com) ** Facebook (facebook.com/businessbrainfood) ** Twitter (https://twitter.com/bfewtrell) ** ActionCOACH (http://actioncoachanz.com/itunes) ** ActionCOACH (http://actioncoachanz.com/stitcher)   As Jason says, “people spend time on social networks, but they invest in LinkedIn”. Can you really afford to not be an expert on the biggest networking facility in the world? Jason will show you the ropes! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

We’re kicking off Season 2 of the podcast with Likeable Media Founder & CEO Dave Kerpen. Dave is the personification of the most interesting man in the world; from his early days as the Crunch and Munch guy, to the time he pretty much won a reality TV show, and finally his incredible success helping businesses and brands become more Likeable. In addition he’s a best selling author, one of the most celebrated LinkedIn Influencers, and has more remarkable stories than KISS has gold and platinum records.  So join us as we properly kick of Season 2 of the Sophisticated Marketer’s Podcast with inspirational stories, actionable takeaways, and deep thought on all things content and social.

For this episode of the Sophisticated Marketer’s Podcast, I thought it would be interesting to step away from straight marketing talk and go more to the creative side of things. The topic is story-telling lessons for marketers from a singer songwriter, and my guest is New York piano man Julian Velard. Julian built his music career through engaging storytelling, knowing and interacting directly with his audience, and projecting authenticity—all of which are also building blocks of great marketing. His latest record If You Don’t Like it, You Can Leave is one of my favorite records of the year and the track “No One’s Getting Married Tonight” might be the best pop song I’ve ever heard in my life. Download the podcast to learn how to find the balance between playing it safe and experimenting, how authenticity helps build a loyal fan base, and why Billy Joel and Neil Diamond are good role models for both marketers and musicians.

Episode 7 of The Sophisticated Marketer’s Podcast is our final installment around the theme of creative effectiveness in marketing. This episode was recorded live at the Cannes Lions International Festival of Creativity and our featured guest Ian Haworth, the Global Chief Creative Officer at RAPP and one of the most forward thinking creative minds in the world. Listen in as Ian shares his thoughts on the intersection of data and creativity, what the future holds for CRM, how he fosters creativity throughout the RAPP organization, and how he became a participant in the groundbreaking Pulse of Cannes live data experiment.

Episode 6 of The Sophisticated Marketer’s Podcast continues the theme of creative effectiveness in marketing with featured guest Daniel Bonner. Bonner is the Global Chief Creative Officer at Razorfish and one of the most awarded and respected creatives in the world. Listen in as Daniel lets lifts the veil around his own personal creative process for big ideas, along with his take on real time marketing. He also tells the remarkable stories behind two award winning campaigns and his most unusual request from a client over the years. Both inspiring and entertaining, you don’t want to miss this one folks.