Podcasts about earn trust

John talks with Brad Beeler — retired United States Secret Service agent, former member of President George H. W. Bush's protective detail, polygraph examiner, keynote speaker, and author of the book "Tell Me Everything: A Secret Service Agent's Proven Strategies for Earning Trust, Revealing Truth, and Communicating with Anyone." Listen to this episode to learn more: [00:00] - Intro [00:53] - Brad's bio [02:05] - What interrogations are really like (not like the movies) [04:30] - Applying interrogation skills to normal life [07:25] - How others code you as friend or foe [09:04] - The right way to give a handshake [10:19] - Remembering names & using them well [11:35] - Brad's journey into law enforcement and the Secret Service [16:20] - The value of practice and repetition [17:46] - The five-star recruit problem [18:56] - Hire people better than you [19:43] - The history of polygraph testing in the Secret Service [23:27] - How frequently polygraph testing is used [24:31] - Working child exploitation cases and the challenges involved [26:52] - How interrogations sharpened Brad's communication skills [31:51] - Most people never get to share their story [33:20] - Creating a confessional space in conversations [36:17] - How Brad's observation made a suspect confess to his crime [39:57] - How Brad handles the internal aftermath of interrogations NOTABLE QUOTES "If you demonstrate tactical empathy and you focus on their why instead of what, you're more likely to get information from people." "Effective communication is almost like effective podcasting." "Entrepreneurs, you don't need to just look at where this person (potential hire) went to school or where they did this. You need to look at who's grinding. Who has not just the skills, but the attributes, those hardworking attributes that make them want to get better every single day." "If you want to hire a team for 25 years, you don't want them where they're at when you hire them on day one. You want them based on the potential of where they're going to be 25 years from now." "If you think somebody has the potential to take over something that you're doing, something you know somebody else could be doing, and when they get 60–65% as good as you, set them free. Let them go. Let them do it." "You give me a bad script and you deliver it well, it's going to be received better than vice versa." "One little tidbit to communication is this: you have to watch yourself without listening, so you can see your body language. And you have to listen to yourself without the video on. If you do those two things, you'll definitely level up your ability to communicate." "Communication is a skill like any other, and if you don't work at it, it will diminish." "They think that by saying, 'Me too,' they're building rapport with you. No, they're doing the exact opposite. They're showing they're not letting that person get that dopamine pumped out of their body and get those neurochemical soups going in the right way." "Secrets are shared with whispers, not with yells." USEFUL LINKS: https://bradleybeeler.com/ https://www.linkedin.com/in/bradbeeler1865/ https://www.instagram.com/bradbeeler1865 https://www.facebook.com/beelerbrad https://www.youtube.com/@BradBeeler1865 Tell Me Everything: A Secret Service Agent's Proven Strategies for Earning Trust, Revealing Truth, and Communicating with Anyone (https://a.co/d/01BWF62x) CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

Send us Fan MailEpisode Summary: In this insightful interview, PR expert Joe Buccino shares invaluable lessons from his extensive experience in media relations, crisis communication, and the evolving landscape of journalism. Discover how to build trust with reporters, adapt to digital changes, and leverage AI without losing the human touch.Joe's BIO: Joe Buccino is a retired U.S. Army colonel and former Pentagon spokesman who advised senior leaders during some of the most high-stakes moments in recent national security. He served as Communications Director at U.S. Central Command and spokesperson for Secretaries of Defense James Mattis and Patrick Shanahan, shaping messaging during crises and global operations.He is the founder of Joe Buccino Consulting, where he helps executives and organizations communicate clearly under pressure. Buccino is the author of When Every Word Counts: How to Earn Trust, Command Attention, and Communicate Clearly in Any Situation (Skyhorse, 2026), and a frequent military analyst on CNN, Fox News, and the BBC.To order Joe's Book When Every Work Counts use the link shorturl.at/B2COOJoe's LinkedInSupport the showOur premiere sponsor, Social News Desk, has an exclusive offer for PIO Podcast listeners. Head over to socialnewsdesk.com/pio to get three months free when a qualifying agency signs up.

What does it actually mean to close the gap between what you think you said and what your audience actually heard?In this episode, Michael Reddington sits down with Dr. Laura Sicola, a cognitive linguist and executive communication coach who helps leaders master communication and executive presence. Dr. Sicola works with senior leaders, business owners, and professionals across Fortune 500 companies to help them translate their expertise so it lands with clarity, credibility, and impact.This conversation is packed with practical tools for anyone who has ever walked away from a conversation wondering why their message didn't land. Dr. Sicola breaks down the expert's curse, the hidden cost of trying to sound smart, and how the alignment between your words, voice, and body language either builds or destroys credibility in real time.What You'll Learn in This EpisodeWhat the expert's curse is and why deep knowledge is often the biggest obstacle to clear communicationWhy trying to sound smart usually backfires and what to do insteadHow analogies and metaphors bypass conscious processing and create instant comprehensionThe simple one-minute video exercise that reveals the gap between your intent and your actual deliveryWhy credibility depends on aligning your verbal, vocal, and visual channelsHow to stop telegraphing your nerves without faking confidenceWhy adjusting your communication style for different audiences is not inauthenticity, it is self-awarenessHow Dr. Sicola's Listening to Understand protocol creates the conditions for genuine resolution in any conflictAbout the GuestDr. Laura Sicola is a cognitive linguist, executive communication coach, and the author of Speaking to Influence. She helps leaders close the gap between what they think they said and what their audience actually heard, translating technical expertise into messages that move people to action. She is the founder of Vocal Impact Productions and speaks and coaches across industries worldwide.Chapters(00:00) Introduction to Dr. Laura Sicola and the Expert's Curse(04:32) Why Trying to Sound Smart Makes You Less Persuasive(06:07) The Most Counterintuitive Advice on Executive Communication(07:17) How to Simplify Without Dumbing It Down(17:30) Using Analogies and Metaphors to Speak to the Unconscious Mind(23:34) The One-Minute Video Exercise That Changes Everything(31:14) Verbal, Vocal, and Visual: The Three Channels of Credibility(39:42) Authenticity Is Not a Fixed Point: The Prismatic Voice Framework(45:23) The Listening to Understand ProtocolLinks and ResourcesDr. Laura Sicola's Website: https://www.laurasicola.comSpeaking to Influence by Dr. Laura Sicola: https://laurasicola.com/shop/Sponsor Links:InQuasive: http://www.inquasive.com/Humintell: Body Language - Reading People - HumintellEnter Code INQUASIVE25 for 25% discount on your online training purchase.International Association of Interviewers: Home (certifiedinterviewer.com)Podcast Production Services by EveryWord Media

Crystal sits down with SEO expert Aimee Jurenka to unpack what visibility really looks like in the age of AI search. As traditional funnels break down and LLM-driven discovery rises, Crystal shares a practical, no-fluff framework for staying competitive: Get Found. Earn Trust. Be Chosen.They explore why foundational SEO still drives the majority of traffic, how AI bots interpret your content differently than search engines, and what small business owners can do—without massive budgets—to stay visible. From semantic content and structured HTML to brand signals and “grounding queries,” this conversation bridges the gap between classic SEO and emerging AI search strategies.If you're wondering how to adapt your marketing in a world where AI summarizes the internet, this episode gives you a clear starting point.

The mood has changed, and so has the way people buy. In this episode I'm discussing why bold claims and glossy certainty are falling flat, and how clarity, proof, and psychological safety now drive trust in a noisy feed and a fragile news cycle. We dig into tone and timing, the cost of silence, and how values and presence signal care without slipping into performative noise. And, I refer back to brand strategy and consumer psychology, to show how audiences carry wider distrust from institutions into every purchase decision, and why “trust us” energy fails when the world feels volatile. Send us a textVisit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Follow Tara on IG https://www.instagram.com/iamtaraladd/Connect with Tara on https://www.linkedin.com/in/tarajoyladd/Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

The Fastest Way to Earn Trust in Business with Communication Expert Rachel DeAlto #238 Want stronger relationships, better leadership, and real influence? Watch this episode. A FREE COPY OF JEFF'S Book DiscernmentIn this conversation, Jeff Dudan sits down with communication + connection expert Rachel DeAlto (author of Relatable and The Relatable Leader) to talk about why modern “networks” are often wide but shallow—and what actually builds trust in business and life. They get into instant connection cues, curiosity as a skill, why respect is the foundation of leadership, how response time signals value, and how to show up online without sounding scripted or fake. Connect with Rachel: Website: racheldealto.com Books: Relatable + The Relatable Leader LinkedIn: Rachel DeAlto Instagram: @racheldealto If you got value from this, subscribe and share it with one person you respect—then go take care of each other. #Unemployable #JeffDudan #Leadership #RelatableLeader #CommunicationSkills #EmotionalIntelligence #Trust #Respect #TeamCulture #Management #Entrepreneurship #BusinessLeadership #Networking #RelationshipBuilding #PersonalDevelopment Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Fastest Way to Earn Trust in Business with Communication Expert Rachel DeAlto #238 Want stronger relationships, better leadership, and real influence? Watch this episode. A FREE COPY OF JEFF'S Book DiscernmentIn this conversation, Jeff Dudan sits down with communication + connection expert Rachel DeAlto (author of Relatable and The Relatable Leader) to talk about why modern “networks” are often wide but shallow—and what actually builds trust in business and life. They get into instant connection cues, curiosity as a skill, why respect is the foundation of leadership, how response time signals value, and how to show up online without sounding scripted or fake. Connect with Rachel: Website: racheldealto.com Books: Relatable + The Relatable Leader LinkedIn: Rachel DeAlto Instagram: @racheldealto If you got value from this, subscribe and share it with one person you respect—then go take care of each other. #Unemployable #JeffDudan #Leadership #RelatableLeader #CommunicationSkills #EmotionalIntelligence #Trust #Respect #TeamCulture #Management #Entrepreneurship #BusinessLeadership #Networking #RelationshipBuilding #PersonalDevelopment Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mark Clifton and Mark Hallock talk about how pastors can earn trust in their congregations, especially in revitalization and replanting contexts. If you're a pastor, church planter, or replanter, this episode offers practical, real-life ways to build credibility, strengthen relationships, and lead your people with integrity. In this episode, they unpack six ways to earn trust as a pastor: Listen more than you speak Learn how intentional listening builds pastoral credibility. Discover why slowing down, asking good questions, and really hearing your people matters more than having all the answers. Follow through on what you say you'll do Understand how consistency and reliability create trust over time. Explore simple practices to keep your word and manage expectations in your church. Be present in crisis—and in everyday life See why showing up at hospital bedsides, funerals, and hard moments is crucial. Learn the importance of being there for non-crisis moments too: ball games, coffees, and casual conversations. Be a joyful pastor Discover how genuine joy and hope influence the culture of your congregation. Hear why a pastor's attitude can either drain or energize a church family. Celebrate what God is doing in your church Learn how to highlight small wins and stories of God's faithfulness. Use celebration to encourage your people and shape a culture of gratitude and expectancy. Stay—especially when it's hard Explore why long-term presence is one of the most powerful ways to build trust. Hear insights on perseverance, calling, and staying put in seasons of discouragement or slow growth. This episode is especially helpful for: Pastors in church revitalization or replanting New pastors seeking to build trust early in their ministry Church leaders wanting to strengthen unity and health in their congregation Listen in for practical, gospel-centered wisdom on building trust as a pastor, earning credibility in ministry, and shepherding your church with faithfulness over the long haul.

Leslie Venetz is a top 1% B2B sales expert, sought-after speaker, and Founder of The Sales-Led GTM Agency. Recognized globally as a LinkedIn Editorial Top Voice, 5x Top 50 Sales Thought Leader, and 2024 Sales Innovator of the Year, Leslie is one of the most influential voices in modern sales. She has been featured in the Wall Street Journal, MorningBrew and Success Magazine and her content has been viewed over 100 MM times. Author of Top 50 USA Today best-seller Profit-Generating Pipeline: A Proven Formula to Earn Trust and Drive Revenue, Leslie helps outbound B2B sales organizations profitable sales strategies. LinkedIn: www.linkedin.com/in/leslievenetz TikTok: https://www.tiktok.com/@salestipstok YouTube: https://www.youtube.com/@b2bsalescoach Twitter: https://x.com/b2b_salescoach Instagram: https://www.instagram.com/b2bsalescoach/ Website: www.salesledgtm.com Book purchase link: www.salesledgtm.com/book/ Leslie's Business Book Club: www.lesliesbookclub.com Revenue Revelry Masterclasses: www.revenuerevelry.comConnect and tag me at:https://www.instagram.com/realangelabradford/You can subscribe to my YouTube Channel herehttps://www.youtube.com/channel/UCDU9L55higX03TQgq1IT_qQFeel free to leave a review on all major platforms to help get the word out and change more lives!

Robert Cialdini is a world-leading psychologist and bestselling author whose groundbreaking research on the science of influence has shaped modern understanding of persuasion and decision-making. Often called the godfather of influence, he introduced the now-classic principles of persuasion that guide leaders, marketers, and communicators around the globe. He is the author of the seminal books Influence and Pre-Suasion, which have sold millions of copies and been translated into dozens of languages. Cialdini's work continues to define best practices in ethical persuasion, earning him recognition as one of the most influential behavioral scientists of our time. 00:00 Introduction to Dr. Robert Cialdini 03:00 Principles of Ethical Influence 09:00 The Power of Reciprocity 15:00 Commitment and Consistency 21:00 Social Proof and Authority 27:00 Unity: The New Principle 33:00 Personal Insights and Anecdotes 39:00 Practical Applications of Influence

Voltiris has developed spectroscopy-based solar panels that filter light for greenhouse crops while generating renewable energy. Unlike traditional opaque panels that cause 60-80% yield reduction in high-tech greenhouses, Voltiris's technology harvests only the light wavelengths unused by photosynthesis. In this episode, we sat down with Nicolas Weber, Co-Founder and CEO of Voltiris, to explore how a former BCG consultant and a PhD spectroscopist are navigating multi-season validation cycles with family-owned greenhouse operations across Northern Europe. Topics Discussed: Why spectroscopy expertise unlocked a solution to greenhouse energy challenges The technical reality: traditional solar creates 60-80% yield loss in high-tech greenhouses Earning credibility with second and third-generation greenhouse operators Time as constrained resource: multi-season validation in agriculture markets System-level thinking required to manage complex greenhouse operations Offline GTM in conservative B2B agriculture: fairs, referrals, and crop advisors Platform strategy: expanding from solar to complete greenhouse energy management GTM Lessons For B2B Founders: Time constraints differ fundamentally in hardware: Voltiris faces season-dependent validation cycles where "you can throw as much cash as you want on a tomato, it's going to take one year to demonstrate that it works." Most growers demand 2-3 full growing seasons before adoption. Hardware founders must structure runway, investor expectations, and partnership terms around immovable biological or physical timelines—not software-style iteration speeds. Product-market fit exists before product in infrastructure plays: Voltiris confirmed demand preemptively. Nicolas explains: "If the technological promise holds, there is demand...the growers, they already told us from the beginning we're waiting for solution like this to come." When selling infrastructure that solves existential problems (energy transition, electrification mandates), validate market pull before achieving technical proof. This inverts typical startup sequencing but derisks decades of R&D investment. Treat early customers as co-creation partners, not transactions: Voltiris positions initial deployments as "joint creation" rather than sales. Nicolas's pitch: "This is the future vision. Are you ready to build it with us and do you want to jump into that shit with us?" In markets with 25-30 year product lifecycles and 3-year company track records, transactional selling fails. Structure partnerships with shared risk, transparent data access, and collaborative problem-solving. Master domain expertise at operator level, not executive level: Voltiris's technical co-founders became greenhouse operations experts, not just energy technology experts. Nicolas credits this: "My two co founders are now among the best experts you have in terms of how to run a greenhouse." In complex B2B environments (agriculture, manufacturing, logistics), founders must understand day-to-day operations—not just C-suite pain points—to build credible solutions. Use direct feedback environments to compress learning cycles: Dutch growers provided unfiltered assessment within minutes. Nicolas values this: "If what you're building is not good, you would know directly within five, 10 minutes...they would say, not worth my time, please, the door is here." Seek brutally honest customer segments that accelerate validation, even if acquisition is harder. Fast negative feedback prevents wasted development cycles on wrong assumptions. //   Sponsors:  Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.  Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM  

In this episode of the Building Freedom podcast, Randy sits down with Callum Gracie, founder of Otto Media, a fast-growing digital marketing agency based in Canberra, Australia. Callum shares his incredible journey from professional musician to successful entrepreneur — and how the setbacks of COVID-19 became the catalyst for building a thriving business rooted in creativity, authenticity, and systems.He reveals his simple NOISE Framework—Nail your Why, Own your Presence, Inject Creativity, Show your Story, and Earn Trust—to help builders and remodelers stand out in a crowded market. This episode is packed with honest, practical advice on building trust, creating visibility, and cutting through the noise online.

In today's episode of Brand & New, we're diving into a timely and complex question: How can intellectual property (IP) systems earn public trust again? Behind the headlines and the legal frameworks, what's really at stake is how innovation happens, and whether creators, entrepreneurs, and consumers continue to believe in the value of protection, fairness, and trust. Joining us to explore this critical conversation is Megan Carpenter, Dean of the University of New Hampshire (UNH) Franklin Pierce School of Law (USA). Under her leadership, UNH Franklin Pierce has continued to pioneer new ways of teaching IP, bridging theory with practice, and preparing the next generation of lawyers, policymakers, and creators to navigate an increasingly complex innovation economy. Ms. Carpenter shares how IP education is evolving, what it means to rebuild trust in IP systems, and why innovators and brand owners should care deeply about the future of IP. This is the third episode in INTA's Women's Leaders Series, a collaboration between Brand and New, and the Women's LeadershIP Initiative. It brings together women leaders and diverse roles and representing various organization types in the brands and IP ecosystem. These women are at the forefront of industry trends and the conversation around how the landscape for women leaders is being shaped today. This episode is also sponsored by the University of New Hampshire Franklin Pierce School of Law, a global leader in intellectual property education, innovation, and research.  RESOURCES: About Franklin Pierce School of Law About Megan Carpenter About The Women's LeadershIP Initiative 

Send us a textToday's topic is influence. But wait, before you think this is just another podcast about becoming famous on Instagram or getting millions of followers, let me stop you right there. Real influence has nothing to do with how many likes you get or how many people know your name. Real influence is about how many lives you touch, how many people trust you, and how much respect you earn through your actions and character.Connect With Kapeel Guptaor Click on the link: http://bit.ly/4jlql8s

Send us a textIn this special episode, we speak with Daphne Li, CEO of Common Sense Privacy, alongside leaders from Prodigy Education, AI for Equity, MagicSchool AI, and ClassDojo—recipients of the Privacy Seal. Together, we explore how the edtech sector is tackling one of its biggest challenges: earning trust through responsible AI and data privacy practices.

Jake Zukowski has worked as Vice President of Global Design and Research at HelloFresh, led design teams at Frog and Fjord (now Accenture Song), and contributed his expertise to innovative companies like Magic Leap, Microsoft, and Expedia. Today, he's the founder and CEO of Cosmic Plumbing, where he creates professional astrology and tarot tools.In this episode, Sophia and Jake unpack CTA prioritization—how to balance user needs with business goals, why “contra CTAs” matter for ethical UX, and how to navigate tough stakeholder convos to build trust and deliver real, lasting value.LINKS:Connect with Jake on LinkedIn!Sign up for OOUX FoundationsJoin the waitlist for Cohort 12 of the OOUX Masterclass (Fall 2026)Continue the conversation on the OOUX Forum!

In this episode of The Future of Teamwork, Dane Groeneveld chats with Greg Hulsizer, Executive Coach, Consultant, and Speaker, about building stronger teams through gratitude, curiosity, and genuine human connection. He shares how leaders can get closer to their team's day-to-day reality through unique exercises like a “This Seems Stupid to Me” contest and “Black Cloud” meetings. Plus, he shares exactly what leaders should look for in order to put the right team together.Whether you're leading a small local team or managing multi-billion-dollar projects, Greg's blend of curiosity and connection will inspire and motivate you to look at your leadership with fresh eyes.

Join us for ⁠BookThinkers LIVE 2025⁠! Happening Novemeber 9, 2025!⁠https://www.bookthinkers.com/book-thinkers-live-2025In today's episode, we have the pleasure to interview Leslie Venetz, author of Profit Generating Pipeline: A Proven Formula to Earn Trust and Drive Revenue.Leslie is a globally recognized B2B sales expert, corporate trainer, and founder of The Sales-Led GTM Agency. With nearly two decades of experience, she's personally made over 250,000 cold calls, trained thousands of sellers, and delivered hundreds of keynotes and workshops across four continents. Her insights have reached over 100 million people worldwide and earned her honors like the 2024 Sales Innovator of the Year.In this episode, you'll learn how to reframe objections with gratitude, simplify outreach without sacrificing personalization, and build a sales process rooted in trust—not tricks. Leslie also opens up about what it really takes to write a sales book that actually works in today's market.We hope you enjoy this incredible conversation with Leslie Venetz.To Learn More about Leslie and buy her book visit: The Book: https://a.co/d/8GEB8A1Website/Socials: https://www.salesledgtm.com/http://www.youtube.com/@b2bsalescoachhttps://www.tiktok.com/@salestipstokhttps://www.instagram.com/b2bsalescoach/Chapters: 0:00 Intro1:36 Alison's book marketing journey to get her book to the right readers  7:55 Sometimes writing is about healing the broken parts inside of us  10:30 Writing to say “this is my truth”  17:35 Having a greater meaning in life  21:31 What part of your story matters to whom?  24:34 Impact vs Virality  25:46 Helping women find their identity  31:55 Substance & depth in good books  38:15 Writing a book with feedback from your audience  42:47 Where to connect with Alison________________________________________________Join the world's largest non-fiction Book community!https://www.instagram.com/bookthinkers/The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers)If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!

Want to double your ticket average without being pushy? Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community — join today before the next live Q&A drops: https://wastenoday.pro/BCC Join the Waste No Day! Facebook group: https://wastenoday.pro/FBgroup In this episode, we talked about evasive clients, client ghosting, communication strategies, confidence building…

In this bonus add-on to episode 477 of Relentless Health Value, host Stacey Richter revisits a decade-old conversation with trust expert Charles Green, founder of Trusted Advisor Associates. Green discusses the intricacies of building and maintaining trust in healthcare, emphasizing four key trust principles: client focus, collaboration, long-term relationships, and transparency. The discussion highlights the challenges within the healthcare industry, compounded by conflicts of interest and transactional dynamics. Green underscores the importance of individual actions and leadership in fostering trust, advocating for empathetic listening and genuine curiosity about others as foundational behaviors. === LINKS ===

"You earn trust with others and you earn trust with yourself. So when we listen to our intuitions it reinforces our trust with ourselves."-Tatum Hubbard

This episode is sponsored by: Set For Life InsuranceSet For Life Insurance helps doctors safeguard their future with True Own Occupational Disability Insurance. A single injury or illness can change everything, but the best physicians plan ahead. Protect your income and secure your future before life makes the choice for you. Your career deserves protection—act now at https://www.doctorpodcastnetwork.co/setforlife______How can physicians communicate better to build trust and improve patient outcomes? In this episode, Dr. Bradley Block sits down with Dr. Timothy Gilligan to explore the art and science of healthcare communication. Dr. Gilligan shares compelling stories, like convincing a patient with testicular cancer to accept treatment by focusing on their identity, and offers actionable techniques for flattening hierarchies, delivering bad news, and teaching communication skills to seasoned attendings. From the SPIKES protocol to staying present in tough moments, this episode is packed with strategies to enhance empathy, earn trust, and navigate challenging conversations—no matter where you are in your career.Three Actionable Takeaways:Listen First to Build Trust: Start patient encounters by asking, “What have other doctors told you?” to understand their perspective and show you value their story, fostering trust before sharing medical details.Use the SPIKES Protocol for Bad News: Ensure the right setting, gain permission, assess patient knowledge, deliver clear information, respond with empathy, and summarize next steps to guide tough conversations effectively.Reset Between Patients: Take 5-10 seconds to breathe and ground yourself before entering a room to stay present and avoid carrying emotional baggage from prior encounters.About the Show:The Physician's Guide to Doctoring covers patient interactions, burnout, career growth, personal finance, and more. If you're tired of dull medical lectures, tune in for real-world lessons we should have learned in med school!About the Guest:Dr. Timothy Gilligan is an associate professor of medicine and medical oncologist specializing in urological malignancies at the Cleveland Clinic, where he serves as Associate Director of the Communication Skills course. As president of the Academy of Communication in Healthcare, he leads efforts to improve healthcare communication. Dr. Gilligan co-edited Communication, the Cleveland Clinic Way, and focuses on educational interventions for allyship, microaggressions, and anti-racist culture as the DEI officer for GME at Cleveland Clinic.LinkedIn: https://www.linkedin.com/in/timothygilliganmdAbout the Host:Dr. Bradley Block is a board-certified otolaryngologist at ENT and Allergy Associates in Garden City, NY. He specializes in adult and pediatric ENT, with interests in sinusitis and obstructive sleep apnea. Dr. Block also hosts The Physician's Guide to Doctoring podcast, focusing on personal and professional development for physicians.__________Want to be a guest?Email Brad at brad@physiciansguidetodoctoring.com (mailto:brad@physiciansguidetodoctoring.com) or visit www.physiciansguidetodoctoring.com to learn more!Socials:@physiciansguidetodoctoring on Facebook@physicianguidetodoctoring on YouTube@physiciansguide on Instagram and Twitter healthcare communication, physician-patient trust, delivering bad news, SPIKES protocol, empathy in medicine, building trust with patients, communication skills training, flattening hierarchy in healthcare, Cleveland Clinic communication, Dr. Timothy Gilligan Visit www.physiciansguidetodoctoring.com to connect, dive deeper, and keep the conversation going. Let's grow! Disclaimer:This podcast is for informational purposes only and is not a substitute for professional medical, financial, or legal advice. Always consult a qualified professional for personalized guidance.

Pre-order ‘The 5 Steps of Wealth' by Sahil Bloom:  https://a.co/d/fBZjUvvGenerate high-quality leads from a podcast each month: https://voics.kit.com/qualified-leadsWealth isn't just money.You don't want to be the richest person in the graveyard.Or the guy squeezing out of a sports car, burnt out and alone.True wealth is multidimensional.I sat down with Sahil Bloom in NYC to dive into his five pillars of wealth:Freedom: The ability to control your time and priorities.Mental Clarity: A focused mind beats a scattered one every time.Physical Health: Without health, nothing else matters.Relationships: The real currency of life.Financial Security: A foundation, not the whole story.Sahil shared why staying in the game is the ultimate lever for success—and how compounding time and effort can create exponential results in every area of life.This isn't just about Stripe balances or bank accounts.It's about creating a life worth living.If you're ready to rethink wealth and build something that lasts, this podcast is for you.Smash that like button for more episodes like this!(00:00) Preview and Intro(01:50) The Power of Showing Up Daily(05:17) The Concept of Life Missions(07:15) Balancing Personal, Professional, and Health Goals(10:53) The Truth About Time and Desire(12:31) Meeting Andrew Huberman: Authenticity in Action(14:49) Developing Focus and Self-Awareness(18:23) Defining the Main Thing in Life(22:08) How to Create Value and Earn Trust(26:25) Lessons from Business Mistakes(30:56) Avoiding the Trap of Material Validation(32:47) Playing the Infinite Game(38:16) How To Build Quality Relationships (45:17) Exploring Delayed Gratification(47:07) The Value of a Supportive Partner(52:28) Sahil Bloom's Marriage Advice(56:04) The Five Love Languages(58:50) Understanding Your Emotions(01:01:05) Men's Mental HealthSupport the show

What makes people trust you in business? In this episode, we dig into how to build trust with partners, customers, or during a deal. We talk about understanding what someone needs can make them stick with you. Learn how showing really get where they're coming from can make all the difference and why being seen as an expert can help you do better in your field. Tune in to get the full scoop on these simple yet powerful ways to build trust.

WE ARE ALL IN SALES IF WE AGREE: SALES IS INFLUENCE  SALES IS THE TRANSFER OF PASSION SALES IS CREATING NEW HABITS SALES IS IDENTIFYING & SERVING NEEDS SALES IS IMPACTING BEHAVIORAL CHANGE SALES INVOLVES MORE THAN JUST THE DECISION MAKER OR CHECK WRITER:  MULTIPLE TOUCH POINTS FOR INFLUENCE  WHERE: WORK: CO-WORKERS, BOSS & CLIENTS HOME: WIFE & KIDS CHURCH OR COMMUNITY  10 WAYS TO DRIVE INFLUENCE:  THEY HAVE TO VIEW YOU AS GENUINELY INTERESTED IN SERVING “even as the Son of Man came not to be served but to serve, and to give his life as a ransom for many.” Matthew‬ ‭20‬:‭28‬ ‭ THEY HAVE TO SEE YOUR OFFERING AS VALUABLE  “Take my instruction instead of silver, and knowledge rather than choice gold,” Proverbs‬ ‭8‬:‭10‬ ‭ THEY HAVE TO TRUST YOUR MOTIVES AND INTENTIONS  “But above all, my brothers, do not swear, either by heaven or by earth or by any other oath, but let your “yes” be yes and your “no” be no, so that you may not fall under condemnation.”  James‬ ‭5‬:‭12‬ ‭ SUBTLE HUMOR & HUMILITY ARE A SUPER POWER “Anxiety in a man's heart weighs him down, but a good word makes him glad.” Proverbs‬ ‭12‬:‭25‬ ‭ “Let another praise you, and not your own mouth; a stranger, and not your own lips.” Proverbs‬ ‭27‬:‭2‬ ‭ CONVEY DESIRE FOR THEIR PARTNERSHIP BUT NOT DESPERATELY PUSHY “A stone is heavy, and sand is weighty, but a fool's provocation is heavier than both.”       Proverbs‬ ‭27‬:‭3‬ ‭ IDENTIFY A NEED “But if anyone has the world's goods and sees his brother in need, yet closes his heart against him, how does God's love abide in him? Little children, let us not love in word or talk but in deed and in truth.”1 John‬ ‭3‬:‭17‬-‭18‬ ‭ DISCOVER A PAIN POINT ASSOCIATED WITH THAT NEED “Bear one another's burdens, and so fulfill the law of Christ. Galatians‬ ‭6‬:‭2‬ ‭ ACTUALLY LISTEN : SEEK TO UNDERSTAND OVER BEING UNDERSTOOD  “with all humility and gentleness, with patience, bearing with one another in love,” Ephesians‬ ‭4‬:‭2‬ ‭ SOLUTION:  URGENCY, DILIGENCE & FOLLOW UP  “A slack hand causes poverty, but the hand of the diligent makes rich.” Proverbs‬ ‭10‬:‭4‬ ‭ BE LIKABLE:  PEOPLE WANT TO BUY MORE THAN THEY WANT TO BE SOLD “Finally, all of you, have unity of mind, sympathy, brotherly love, a tender heart, and a humble mind.”  1 Peter‬ ‭3‬:‭8‬ ‭

What makes people trust you in business? In this episode, we dig into how to build trust with partners, customers, or during a deal. We talk about understanding what someone needs can make them stick with you. Learn how showing really get where they're coming from can make all the difference and why being seen as an expert can help you do better in your field. Tune in to get the full scoop on these simple yet powerful ways to build trust.

Rachel Botsman is a leading expert on trust in the modern world. She is the author of 3 critically acclaimed books, What's Mine is Yours, Who Can You Trust, and How to Trust and Be Trusted, that have been translated into 14 languages. That last one, How to Trust and Be Trusted, is brand new and actually just released today in audio only, which is a fascinating decision that we'll also discuss later in the conversation. Rachel is consistently recognized as a top keynote speaker, and her TED Talks have been viewed more than 5,000,000 times. If there's anyone who understands trust more than Rachel, I haven't found them yet. → How to Trust and Be Trusted - Audible & Spotify Full transcript and show notes Rachel's Website / Instagram / LinkedIn *** RECOMMENDED NEXT EPISODE → #219: Robin Dreeke – How to earn someone's trust (from a former FBI special agent) *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Hour 1 - Steiny & Guru wonder how much of the season is on injuries, on Kyle Shanahan, and on a combination of both... The head coach has to lead when the chips are down, but is that Shanahan?!

What makes you feel safe? Is it a familiar voice on the phone, a particular place, friends or family by your side, your spiritual beliefs or even a favorite blanket? What about a person outside your personal circle, like a paramedic, a lifeguard, a firefighter or a police officer?20-year-old Joseph said that people should feel safe around police officers, but that isn't always the case in Durham, North Carolina—where he lives—and elsewhere.He says, “I think that police officers almost have to have a—not necessarily nurturing aspect, but kind of like a—sense of safety about them. Because you should feel safe around police officers, you know? I don't necessarily know how to put that in a word, but I think that you should definitely just feel safe around police officers.”So how can police departments increase safety and earn trust in the communities where they work? University of Denver Assistant Professor of Public Policy Ajenai Clemmons' research answers these questions that can extend beyond North Carolina.On this episode of RadioEd, co-host Jordyn Reiland chats with Clemmons about how the men she interviewed made sense of policing in their neighborhood—and what they needed to both be safe and feel safe.More information:What the Durham Police Department Can Do to Enhance Safety and Earn Trust

Almar Latour, publisher of the Wall Street Journal and CEO of Dow Jones, joins Edelman CEO Richard Edelman to discuss the release of WSJ reporter Evan Gershkovich who was wrongly imprisoned in Russia, the WSJ's business model, and his hopeful vision for the media writ large. “It's a great time for new ideas, to test new … Continue reading "Dow Jones' CEO Almar Latour on How Media Can Evolve to Earn Trust "

Innovation often comes with some disagreement. It's crucial to have employees who can voice alternative, and potentially better, ideas. But how can you best show your team vulnerability and instill in them the confidence to express dissent?In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome Mike McWethy,  Executive Vice President, Texans Credit Union to talk about: Creating a healthy culture of debateThe criticality of onboarding tech talentOpinions on a credit union hit-pieceRemaining human in an automation-driven worldThe fun starts when you press play.A BIG THANKS TO OUR SPONSOR, CREDIT UNIONS FIRSTConnect with UsFollow us on LinkedInVisit our siteSign up for our newsletterCalling all Credit Union Leaders - Do you want to be a guest on Grow Your Credit Union? Visit GrowYourCreditUnion.com to learn more.

Bad News Builds Your BrandChris Deri, President, Corporate Advisory Businesses, and Chief Corporate Affairs Officer, at Weber Shandwick - the global PR and Communication Firm, shares his top strategy for building your brand and reputation even when delivering bad news in a terrible situation.Many leaders hide or run from a problem or accident. They build a team to make problems "go away" or and “sweep them under the rug”...…Chris and his team take a different approach.You'll discover the process he and his team uses when leaders face their darkest moments to...…earn more trust.…build your brand.…boost your credibility.Bottom line, Chris' message shows us the power of honest communication in difficult times.You'll also hear a few surprising example of companies mishandling it. Ugh!—Chris has decades of experience advising Fortune 500 CEOs and C-Suite leaders on communications and reputation/stakeholder management.He's also worked in many global markets and different countries over the course of his career.Before PR and communications, Chris has worked in US presidential politics, AIDS advocacy and has served on the boards of social justice and peace building organizations – this experience has very much informed his current leadership style.LinkedIn Profile https://www.linkedin.com/in/chris-deri-1451373/Company Link: https://webershandwick.com/What You'll Discover in this Episode:Why He Has Terracotta Warrior in his Office.What He Learned in the “Cleveland, Ohio of China”.Why He Moved to China and What He Learned.The First Business he Started.How to Earn Trust.The Biggest Mistake He's Seen a Company Make in China.Why You May Need a Chief Corporate Affairs Officer.The Biggest Mistake Leaders Make in Crisis Communication.An Example of Bad Communication in a CrisisA Tip for Delivering Bad News How He Broke Sales Records in Mongolia with a Celebrity ChefCommunication Tips from Donald Trump, Joe Biden, and Al GoreWhat Leaders can Learn from Losing a Presidential Election-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

With all of the leadership development resources out there, it can be easy to overlook the simple things you can do that make a big difference in the respect and trust your colleagues have of you.In this episode, I'm sharing a hack you can use to earn trust with your team quickly. I'm also sharing specific actions you can take right now, no matter what the condition of your team is, that are going to improve the trust and performance of your team. If you're not a people leader, don't worry - this applies to you also. When you follow the advice in this episode, you will quickly stand out and advance your career.What you'll learnHow local businesses earn trust and how you can apply it to your role as a leaderA simple hack to earn trust quickly with your team and colleagues10 simple things you can do today that will make a positive impact with your colleaguesMentioned in this episodeYour Leadership PhilosophyGiving and Receiving FeedbackHead over to Your Worthy Career for full show notes.Work with MelissaJoin the VIP Email Insiders ConnectLinkedInInstagram

Discover 6 unique ways to use brand authenticity to earn trust with your customers with examples from Dove, Patagonia and Buffer.

Welcome to Yoga Boss episode 184, "5 Ways To Earn Trust From Your Audience." Are you ready to learn how to build a loyal and engaged following? Do you want to connect authentically with your audience and make a lasting impact on their lives? If so, this is the episode for you. Trust is the cornerstone of any successful business, and this episode offers practical and actionable strategies to help you forge deeper connections and make a meaningful impact.So, grab your favorite yoga mat, find a cozy spot, and tune in this episode. In this episode you'll learn: -Why it is important to build know, like and trust -Defining what trust means to you -Understanding 5 elements of trust -Examples of how to build all 5 elements of trust -The Profitable Yoga Boss Free Course: Click here 

Phil Gerbyshak sat down with Melanie Deziel, the author of "Prove It! Exactly How Modern Marketers Earn Trust." The conversation revolved around the importance of trust in marketing and how to cultivate it effectively.Some of the key points Melanie shared include: Thinking Like a Journalist: Melanie emphasized the importance of adopting a journalistic mindset in marketing. This involves being curious, asking the right questions, and seeking the truth. By doing so, marketers can create content that is both informative and engaging, which helps build trust with the audience.The Value of Customer Reviews: Melanie and Phil discussed the power of customer reviews in establishing trust. Positive reviews can significantly influence potential customers' perception of a product or service. They also discussed strategies for encouraging customers to leave reviews and how to handle negative feedback.Proving Connection: The duo delved into the concept of proving connection, which involves demonstrating a genuine understanding of the customer's needs and wants. This can be achieved through personalized marketing strategies and by showing empathy in communications.Units of Trust: Melanie introduced the concept of "units of trust," suggesting that trust isn't binary but accumulative. Each positive interaction with a brand can add to its "units of trust," while negative experiences can detract from it.What Do We Need Our Clients to Believe?: Melanie and Phil explored the idea of shaping customer beliefs. They discussed the need for marketers to clearly communicate the value of their product or service and how it can solve the customer's problem.Signaling Commitment: The conversation concluded with a discussion on signaling commitment. This involves showing customers that the company is invested in their success and is committed to providing excellent service. This can be done through actions such as following up on inquiries promptly and going the extra mile to meet customer needs.Melanie shared tons of valuable insights into the role of trust in modern marketing. Both Melanie Deziel and Phil Gerbyshak highlighted the importance of authenticity, empathy, and commitment in building and maintaining trust with customers. Get your copy of Melanie's book, Prove It!. ★ Support this podcast ★ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe

Trust is like oxygen for your personal and professional relationships. Whether you're interacting with your spouse, a colleague, or a customer, establishing and maintaining trust is the only way for the relationship to last. But what exactly are the building blocks of trust? And is there any way to rebuild trust if it's been broken?   In today's episode, Donald Miller talks with Dr. Henry Cloud, acclaimed leadership expert, psychologist, and best-selling author. Dr. Cloud shares insights from his latest book, “Trust: Knowing When to Give it, When to Withhold It, How to Earn It, and How to Fix It When It Gets Broken.” Tune in now to learn 5 helpful criteria for trust and 4 specific things you can do to rebuild trust if it's been broken.   Order “Trust: Knowing When to Give it, When to Withhold It, How to Earn It, and How to Fix It When It Gets Broken” at TrustByDrHenryCloud.com or wherever you buy books.   Follow Dr. Henry Cloud on Instagram @DoctorHenryCloudOfficial   --   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Cai GoGwilt, Co-Founder and Chief Technology Officer at Ironclad Cai explains why professionals need to demonstrate integrity at work. He outlines how engineers and technologists can earn the trust of their teammates and how entrepreneurs can create better, more successful businesses through trust. We also explore how Cai and Ironclad discover a job seeker's integrity in the job interview process and how they wove it into Ironclad's company culture and business practices. http://blindap.onelink.me/ttCg/omgz5dru

Richard Edelman, CEO of Edelman, sits down with Oscar Munoz, former CEO and Executive Chairman of United Airlines and author of “Turnaround Time,” to discuss Munoz's transformational tenure at the airline. He talks about changing the business from the inside out, dealing with personal challenges alongside financial challenges and advice for company leaders in an … Continue reading "Oscar Munoz on Investing in Employees to Earn Trust"

If you are marketing your business, your product, or even yourself for an opportunity, how can you earn the trust of your audience? The award-winning branded content creator and author Melanie Deziel shares how you can provide the proof needed to build trust.   ~ WE'LL DISCUSS ~ How to take the journalist approach of “show, don't tell”, and apply it to marketing How to decide what's relevant when providing proof Why we as consumers tend to be more skeptical of subjective claims vs objective   Mel's Book Recommendation: Everybody Writes, 2nd Edition by Ann Handley   To learn more about Mel Deziel, visit the links below: Book, Prove It: Exactly How Modern Marketers Earn Trust, by Melanie Deziel & Phil Jones Website, storyfuel.co LinkedIn, @MelanieDeziel Instagram, @meldeziel    About Melanie Deziel: As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She has developed and taught graduate-level content marketing courses for both Fairleigh Dickinson University and City University of New York, and frequently guest-lectures for the many universities that use her books as texts. In addition to delivering keynotes, leading workshops, and coaching clients on organized creativity, Melanie is also the co-founder of both The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. She advises multiple other startups and also serves as a judge for several industry awards.   Sign up for Building Belief Masterclass here!   Stay Connected with Heather: To schedule a call with Heather, click here  To follow Heather on Instagram, click here To subscribe to Heather's newsletter, click here To request a transcript of this episode, email: operations@heatherhansenpresents.com      

Dr. Henry Cloud joins Saddleback Spiritual Growth Pastor Jason Wieland for a conversation on Dr. Cloud's new book, Trust: When to Give It, When to Withhold It, How to Earn It, and How to Fix It When It Gets Broken. Dr. Cloud talks about how we are wired to trust and why people have a hard time thinking intentionally about trust. The conversation then focuses on Dr. Cloud's five essentials of trust and how they works in the way we trust others, in our own trustworthiness, and our relationship with God. Jason and Dr. Cloud then finish talking about ways you can build your trust muscle. Dr. Henry Cloud is an acclaimed leadership expert, clinical psychologist and New York Times bestselling author. His 45 books, including the iconic Boundaries, have sold nearly 20 million copies worldwide. He has an extensive executive coaching background and experience as a leadership consultant, devoting the majority of his time working with CEOs, leadership teams, and executives to improve performance, leadership skills and culture. Doable Discipleship is a Saddleback Church podcast produced and hosted by the Saddleback Spiritual Growth Team. It premiered in 2017 and now offers more than 300 episodes. Episodes release every Tuesday on your favorite podcast app and on the Saddleback Church YouTube Channel (https://www.youtube.com/saddleback). Doable Discipleship is a proud part of the Saddleback Family of Podcasts. To learn more about the Saddleback Family of Podcasts, visit saddleback.com/podcasts.Related Links: Trust by Dr. Henry CloudBoundaries by Dr. Henry Cloud and Dr. John Townsendhttps://www.drcloud.com/https://www.boundaries.me/https://www.facebook.com/celebraterecoverysaddlebackchurchhttps://celebraterecovery.comRetreat information: https://saddleback.com/connect/ministry/retreat-ministry/lakeforest?Interested in joining or hosting a group? Visit https://saddleback.com/smallgroups.https://saddleback.thinkific.com/courses/foundationshttps://saddleback.com/coronaresponse for additional tools for a better response.To tell a friend about Doable Discipleship or share it on your social media, use saddleback.com/doable.For more resources to help you grow, visit saddleback.com/grow or email maturity@saddleback.com.

Meet the Tech Guru that created freetech4teachers.com over almost two decades ago. Richard was freezing in Maine while we recorded this. He is a proud father, teacher, guest speaker, and technology whiz that empowers teachers world-wide. Take one of his online courses if you want to beef up your classroom tech skills. He focuses on a lot of free technology. Join us as we share stories about customs and famous people, trends in educational technology, and oil trucks. Some of the Links from this discussion: Free: The Future of a Radical Price (2009) by Chris Anderson Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith (2020 reprint) Pedalling to Kailash: Cycling Adventures and Misadventures Across the Roof of the World by Graydon Hazenberg (2021) Video: Visual Rubrics - Part 1: Getting Started by Greg Kulowiec App Creation Software/Website:   MIT APP Inventor 2  Video Game Creation Webtool:  Construct 3 (Free & Paid Versions)

Melanie Deziel, author of "Prove it," joins me on this episode of "The Business Storytelling Show" to discuss the topic. How do marketers prove that what they are saying is true? Let's find out. Grab a copy of Melanie's book here: https://amzn.to/3RoSYUR Don't miss these episodes: How to trust your intuition How to involve executives in your content strategy Making your social proof trustworthy

Conversation with Melanie Deziel, the co-founder of the agency the Convoy, a keynote speaker, a former journalist and lifelong storyteller, and the author “Prove It:  Exactly How Modern Marketers Earn Trust.” Episode on Website

In this episode of the Duct Tape Marketing Podcast, I interview Melanie Deziel. Melanie is a keynote speaker, award-winning branded content creator, and the author of both “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust." Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. More About Melanie Deziel: Her books: Prove It: Exactly How Modern Marketers Earn Trust The Content Fuel Framework: How to Generate Unlimited Story Ideas Storyfuel.co TheConvoy.com More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.  

In this week's episode of the SIMPLE brand podcast, I talk with Melanie Deziel, author of Prove It: Exactly How Modern Marketers Earn Trust! Melanie was on the show all the way back in episode 13 where we discussed her first book, The Content Fuel Framework. This time she's back to discuss her new book - Prove It: Exactly How Modern Marketers Earn Trust.There's a simple framework to follow to help you craft your promises and back up each claim your brand makes. Melanie and I discuss that framework to help you not only craft the right promise to your customers but also to create and deliver the right content that proves your promise without you simply saying, “Hey! Trust me!” Some of the topics we discuss include:Customers want to be able to trust brands so there's an opportunity for your brand to stand out from the crowdWhy there's such a lack of trust from consumers todayThe three different types of content to create to back up your brand's claimsHow to understand the claims that our brand is already making The difference between objective and subjective claimsThe five types of claims brands can makeWhy brands need to be careful about liberally saying they're committed to social causesHow to prove to your customers that you deliver a simple and convenient customer experience RESOURCES FROM THIS EPISODE:Melanie's websiteMelanie's book - Prove It: Exactly How Modern Marketers Earn TrustMelanie's book - The Content Fuel FrameworkSIMPLE brand #13: Melanie Deziel - How to Generate Unlimited Content for Your Brand

How do you decide who to trust in your business? When you're thinking about joining a program or hiring a service provider, do you make those people earn your trust, or do you just default to trusting them? When we first meet someone new, we want to believe the best in people. We want to believe that they are trustworthy, so we trust them until they give us a very good reason not to.  However, today on the podcast, my guest and co-host of Duped, Maggie Patterson, is turning that notion on its head. She believes that in online business, we should be skeptical at first until we're given a good reason to trust someone, that trust should be earned and not just given. So how do you earn trust and how do you know who to trust? Maggie and I are diving into all of that today. Maggie Patterson is the creator of Small Business Boss and has two decades of experience in communications, marketing, and client services. She's worked with everyone from solopreneurs to the world's biggest brands and today she's a mentor and advocate for do no harm business practices in the online space. She's the host of the BS Free Service Business podcast, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.   In this episode: Why Maggie says “know, like, and trust” isn't enough when it comes to building trust in your business Why online businesses need to focus on earning trust through relationships, not manipulative marketing hacks What a major recent survey can tell us about the state of trust, leadership, and values in 2022 How Maggie performs a trust audit before doing business with anyone The five aspects of creating Trust DNA in your business   Learn more about Maggie Patterson: Small Business Boss The BS‑Free Service Business Podcast Instagram: @smallbusinessboss   Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message   Resources: Duped Podcast The Thin Book of Trust: An Essential Primer for Building Trust at Work, Charles Feltman 2022 Edelman Trust Barometer Trust Audit Checklist.pdf

This episode is brought to you by Sendlane.   Jeff says, “when we set out to create this company, we decided we were going to build a brand at the forefront of high performance. And that doesn't mean just building a supplement brand or a product brand. That means building a brand with real differentiated things. In other words, doing the hard things first.”   Today, they serve a broad range of consumers. Basically, their consumer is anybody who's looking for that continuous pursuit of optimization. Someone who says every day, “How do I get better mindset, body, whatever that may be?”   In this episode, we interview Jeff Byers, Co-Founder and CEO of Momentous. Momentous is a human performance company dedicated to creating no-compromise products and tools that support the endless improvement of personal performance. They've won 8 defense contracts for innovation. They work with over 200 pro and college teams and have worked with the best scientist in the country to develop their products.   We discuss so many topics, including:   * Jeff's gratefulness for his college injury and what he learned from the experience * His take on what defines us as human beings: our challenges * Having the humility to ask for help * Who is Momentous the brand and who are its consumers * Why it was crucial for them to do the hard things first when building the brand * Why this it's unheard and important that they have won 8 defense contracts for innovation and work with over 200 pro and college teams * How do people choose the right products? * Advice for entrepreneurs, including why the inability to learn fast can kill you * His origin story and how does brand and a person stay authentic * Creating a systematic approach for consumers * What's important for consumers to know about optimization   Join Ramon Vela and Jeff Byers as we break down the inside story of Momentous on The Story of a Brand.   For more on Momentous, visit: https://www.livemomentous.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Sendlane.   Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Everyone wants more real estate leads. It doesn't matter if you're an agent, investor, flipper, or mortgage broker. The more prospective buyers and sellers, the better. But what happens when you finally get those leads? Maybe you're cold calling, meeting for coffee, or linking up at the property. What do you say to let leads know that you're the best agent or investor around and that they can trust you to get the deal done? Juliet Lalouel has a simple, fool-proof answer for you.Juliet operates out of Hawaii, one of the nation's hottest real estate markets. She's done everything from working in restaurants to running a bike business in her garage, to even becoming the go-to matchmaker for musicians that want to invest in real estate. She's worn a lot of hats and even decided to leave one of the top teams in the state to go solo as an investor agent. When she realized all the leads were coming from her own personal network, she decided to make the jump on her own.Now, she's actively flipping, buying, and selling homes for not only herself but her investor clients throughout the islands. She's been able to grow a respectable network, one which many investors dream of having, and she did all of this through tweaking her “tonality.” If you want to hear why this small change led to such big results, be sure to listen all the way to the end of this episode.In This Episode We Cover:How to get more real estate leads as an agent, investor, or brokerWhy “tonality” is such an important part of your pitch when selling yourself to clientsBuilding your investor network and gaining the trust of the biggest players in your areaWhy every investor or agent should reassess their emotional intelligence (and how to improve it)The five-second pitch to earn a lead's trust as soon as they pick up the phoneWhy no type of experience is unimportant when it comes to building real estate skills And So Much More!Links from the ShowBiggerPockets Youtube ChannelBiggerPockets ForumsBiggerPockets Pro MembershipBiggerPockets BookstoreBiggerPockets BootcampsBiggerPockets PodcastGet Your Ticket for BPCon 2022Listen to All Your Favorite BiggerPockets Podcasts in One PlaceLearn About Real Estate, The Housing Market, and Money Management with The BiggerPockets PodcastsGet More Deals Done with The BiggerPockets Investing ToolsFind a BiggerPockets Real Estate Meetup in Your AreaDavid's BiggerPockets ProfileDavid's InstagramRob's BiggerPockets ProfileRob's YoutubeRob's InstagramRob's TikTokRob's TwitterUse the BiggerPockets Tools on Your Next DealAmy Mahjoory's 4-Second Power PitchBooks Mentioned in the Show:SOLD by David GreeneSKILL by David GreenePitch Anything by Oren KlaffThinking, Fast, and Slow by Daniel KahnemanNever Spilt the Difference by Chris Voss48 Laws of Power by Robert GreeneConnect with Juliet:Juliet's WebsiteJuliet's InstagramHeavyRealty's InstagramClick here to check the full show notes: https://www.biggerpockets.com/blog/real-estate-647Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Check out our sponsor page!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.