Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and pe…
Album 7 Track 11 - Running Your Race w/LaDonna GoodenBrand Nerds, Brand Nerds, Brand Nerds - today's guest spans across various industries, experiences, and roles throughout her career. As a former athlete, LaDonna Gooden has carried those lifelong lessons with her - and is dropping jew-els from her time working alongside DC to her current advocacy for women's sports in her current hometown. We know you'll learn a thing or two, so grab a notebook or your notes app and enjoy! Here are a few key takeaways from the episode:Understanding your optimal communication styleRespecting boundaries for yourself and othersListen more than you speakOwn your mistakes.Slowing Down to Speed UpStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 5 Track 10 - What's Poppin? Sprite Passes PepsiBrand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign. We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host! NOTES:Ad Week: Obey Your Third: How Sprite Became America's No. 3 Soft DrinkStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 7 Track 10 - Owning Your Brand w/Ed GoldWelcome back, Brand Nerds! Today's guest comes to us with a wealth of knowledge and experience on both the agency and client side. With this, he's bringing behind-the-scenes stories and insights on how to differentiate and own your personal brand, as well as the brand you're working on. An episode we know you'll enjoy! Here are a few key takeaways from the episode:Marketing Foundation: Authenticity Brand Differentiating: IconsAgency side beginnings provide great exposure & learningSometimes you just have to make the decision and goDo what you can to differentiate yourself.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 7 Track 9 - Old School Meets New School w/Wilson ZehrBrand Nerds, our guest today is of many skills, from professor to successful entrepreneur, Wilson Zehr is brining his expertise to the virtual building and we are thrilled to have you tuned in with us. Grab a drink, go for a walk, or just sit down and listen because class is in session! Here are a few key takeaways from the episode:Relating to People - Put yourself in your target audience's shoesStories are great for communicatingMake it real.Don't forget about printed paper as a key communication tool.When the old school meets new schoolDon't be afraid to failStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven DominguezBrand Nerds, we have a fellow Coke alum in the virtual building today! Steven Dominguez is a professional who will inspire you to be better, look at the world around you for inspiration and light, and encourage you through all the in-between. An episode you can't miss. Grab a drink. Go for a walk. Tune in to be inspired. Here are a few key takeaways from the episode:Finding those who bring you light in lifeSometimes the best move - is no move.Taking the consumer and insight lef approachAssume positive intent firstRigth Place. Right Time. Right Tone.How to take it all in.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 5 Track 15 - The Pursuit of Balance in the BoardroomBrand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic.A jew-el dropper you don't want to miss! Here are a few key takeaways from the episode:Are you balanced in the boardroom?Go places you are loved, encouraged, and supported. That's where you thrive.Throwing away the script. Living authentically. The power of "AND" | Analog in a digital world. NOTES:Connect with Jeryn at:www.JerynTurner.comInstagram: @spelmangeminiTwitter: @JerynTurnerFacebook: Jeryn TurnerView Her Books Here. Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX Album 3 Track 12 – Sabrina Clarke Duffy, Currently Founder and President On Point Insight previously market research and insights exec with Millward Brown, GfK, and Kantar TNS. Sabrina has worked with a wide range of clients including Unilever, Toyota, Coca-Cola, Kraft, Diageo, Johnson and Johnson to name a few.Hey Brand Nerds! We have a market research insights savant in the house who shares her whole self (great mind, body, and soul) in so many ways including: Extraordinary one of a kind research from Sabrina and On Point with analytics and insight on racism today called A Real Perspective of Racism Experienced by Black People in North America (for more information please visit https://www.onpointinsight.com/reality-check)Find time to thinkMake a difference in the world your wayBe Eileen Campbell, find time to really connect with people and show appreciation for themData is not here to make the decision for you, it is to inform youMarket research can be most pivotal in winning vs. losingKeep fighting FOR… not against
Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike MaynardBrand Nerds, we have the all rounder of the marketing game in the building today - and if you're wondering what we mean, don't worry, DC is breaking it down. Mike Maynard, CEO of Napier, is bringing incredible knowledge from his time working in engineering to owning PR and Marketing firm Napier. The lessons he has learned along the way and the inspiration for how to be an empathetic and people-centric leader. Get ready Brand Nerds, we can't wait to hear what you think of the episode! Here are a few key takeaways from the episode:When presented with an opportunity - seize it!Find people and leaders who genuinely are helping others improveMost times, an f-up is not as bad as you think it isLead with people at the forefront, helping them achieve successIf you're entering the marketing world or are considering a transition - consider B2BStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 7 Track 6 - The Ride of a Lifetime with/Jack MuddBrand Nerds, welcome back! Many professionals enter start-ups with the thought of them being a kicking off of their careers - our guest today has taken the ride of a lifetime with OneWheel. Jack Mudd takes us through his journey from Social Media Intern to Chief Evangelist with lessons and jew-els sprinkled throughout. Here are a few key takeaways from the episode:Keep your eyes open - you never know if the next opportunity is right in front of youWhen you feel like you don't know what to do; but you're head down and make yourself indispensable When you're starting - focus on what you want your brand to be aboutNarrow down your brand voiceMake sure you challenge yourself and your teamDon't be afraid to find people you love and pick their brains Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 6 Track 3 - The Confucius of Marketing, Andrew SpringateWhat's happening Brand Nerds?! We have a thought-provoking leader in the virtual building today, who is behind the marketing of possibly your favorite, highly successful drink, Dr. Pepper, Andrew Springate. Andrew comes from a family of educators and brings that curiosity and continuous learning to his career. From his days at Coca Cola, with hosts DC and LT, throughout his career, he's bringing stories and lessons to our show today. One of the transformative leaders of the Sprite rebranding to his work for Keurig Dr. Pepper, Andrew continues to make incredible strides in his work and is a trusted colleague along the way. Here are a few key takeaways from the episode:Take time to appreciate the hard workers around youThinking UnconventionallyBe someone who gets stuff doneThe importance of team chemistryHow are you a part of the next needed solution?NOTES:Connect with AndrewAndrew Springate | LinkedinStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 6 Track 23 - What's Poppin? AI Marketing 101Brand Nerds - What's Poppin?! AI - as you know, is a common conversation in the brand and marketing space. From brands using it for social media, traditional media and beyond - how does it happen and how is it done well? We have the co-founders of AI startup Firebay Studios in the virtual building today to break down how they use AI to elevate brands and marketing nationwide. Show Notes:Firebay StudiosLearn more at firebaystudios.comStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy MartinBrand Nerds, change, curiosity and courage are all themes in today's episode, and our guest Wendy Martin embodied each of them throughout her career. She is bringing stories of inspiration and impact. An industry leader who worked her way from the proverbial "mail room" to the c-suite position. There is a lot to learn - we know you'll enjoy! Here are a few key takeaways from the episode:Be Open Minded, Curious, and FearlessTake Every Opportunity to LearnAsk Questions & Ask for AdviceLife is Full of Choices - What will you choose?Just as iconic as the 993 Porsche - Meet Wendy MartinStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff KarpBrand Nerds - we have a one-of-a-kind guest in the virtual building today! Jeff Karp is an extraordinary professional who spans various lanes of expertise - from engineering, medicine, entrepreneurship, and more. This is an episode where you should have a seat because the jew-els being dropped can't be missed. Here are a few key takeaways from the episode:Nature is the greatest teacherBeing conscious in every momentObserve. Observe. Observe.Prioritize relationships over basic networkingResiliency is key.& so much moreStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron ArterBrand Nerds - we are back with an original show and an incredible guest you don't want to miss. Aaron Arter is dropping gems about navigating your career, taking ownership of your Ws & Ls, and persevering through it all. Here are a few key takeaways from the episode:Find your category sweet spotHaving a mentor that tells you what you need to hearTaking accountability when you F-UpLearn to take the heatHow to be a Brand BarometerShow Notes:Coca-Cola Ads Mentioned:2024 AI Holiday Ad2024 Holiday Road (not AI)Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad PreviewBrand Nerds - What's Poppin - Super Bowl LIX! We have former guest and Brand Nerd Tim Spengler back in the building, bringing a wealth of knowledge to our conversation about Super Bowl LIX ads. Yes, the game is the main draw to watch, but we know you'll also be tuning in for the ads! You'll not only get a behind-the-scenes look at how these ads make it to your screen but also some fun Super Bowl knowledge you can drop during the game. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Hey Brand Nerds, we are back with a REMIX of some of our favorite "What was your biggest F-Up & what did you learn from it" answers! Get ready to take note and hopefully not make the same mistakes our guests did! Featuring: 1. Don Scheibenreif2. Folayo Lasaki3. Aaron Arter4. Lulite Ejigu #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostinfluence
Album 6 Track 24 - A Real Global View of Marketing w/Lulite EjiguBrand Nerds - today's episode will expand your view on the power and stretch of marketing worldwide. We have Lulite Ejigu, whose passion for her work and Africa radiates through her words and will change you by what you hear. We can't wait to hear what you think! Here are a few key takeaways from the episode:Learning to go with the flow in your life and career.Finding a mentor is very importantBe conscious of who you are and what you bring to the table.How to analyze the room and the power of doing soStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 6 Track 18 - Transcendent Branding w/Udaiyan JatarBrand Nerds! We have a Coca Cola (KO) alum in the virtual building today! Udaiyan Jatar has worked in various brand positions from agency to entrepreneur/consultant, and he is bringing jew-els to our conversation today. From building transcendent brands to learning that sometimes our biggest wins can be our biggest f-ups. Grab a drink and a snack because you're going to want to focus in on this episode! Here are a few key takeaways from the episode:Change Happens | Learn How to AdaptLeft Brain & Right Brain MattersFocus on the important, not just the urgentBe aware of corporate politicsDream Massive. Start Tiny. Scale Conscientiously.NOTES:Connect with UdaiyanUdaiyan Jatar | LinkedInLearn More & Join The Blue Earth NetworkTEDx Talk: The 7 Disciplines for Building a Transcendent BrandStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie WoodwardBrand Nerds! We are bringing you the most interesting woman in the marketing world—yes, most interesting! While some may pick a niche business world to work in, today's guest, Jackie Woodward, is a woman of many talents within many niches of the brand and marketing world. She is inspiring, interesting, and an incredible businesswoman who leads with heart and intellect. We can't wait for you to take a listen and get to know Jackie as we did. Here are a few key takeaways from the episode:Nurture Your NetworkThink like a brand. Act like a retailer.Give your people a chance to lead.Curiosity is the core of success.Be a collector of interesting people.Even though you might want to - you can't fix people.How the brands you work on become your kids.NOTES:Connect with JackieJackie Woodward | LinkedInBook: The Power of Instinct: The New Rules of Persuasion in Business and LifeStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitt
Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir MoinBrand Nerds - welcome to album 7 - seven years of incredible guests and topics, and we are thrilled to kick off this new album with an incredible brand and marketing professional, President of Marketing at Coca-Cola North America, Shakir Moin.This episode truly inspires while teaching you both the best brand/marketing practices and F-Ups to avoid. Sit down or take a walk - all while getting a head start on your 2025 brand and marketing development. Here are a few key takeaways from the episode:How can you keep your marketing lens fresh in 2025 and beyond?Observe and listen before you take action.Finding your magic metrics.Taking accountability. Your wins have "we"s and your loses have "I"sShow Notes: January 2025 Coca-Cola Ad Mentioned - Link Coming Soon! Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 6 Track 17 - Reading the Room w/Josh BallBrand Nerds! In today's episode, DC's old friend and colleague is in the building, sharing his knowledge and experiences from both the Ad Agency and Client side. From brands you've definitely heard of to marketing you've definitely seen, Josh Ball, affectionately called "J Breezy," challenges us to be reflective of ourselves and those around us. It's an episode we know you'll enjoy! Here are a few key takeaways from the episode:Read the rooms you are in.Do things proactively.Simplicity is key.Operate with the mindset of what's best for the businessTension can be healthy.Failure is not an endpoint."Just because a man lacks the use of his eyes, doesn't mean he lacks vision."NOTES:Connect with JoshJosh Ball | LinkedInStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 6 Track 23 - What's Poppin? AI Marketing 101Brand Nerds - What's Poppin?! AI - as you know, is a common conversation in the brand and marketing space. From brands using it for social media, traditional media and beyond - how does it happen and how is it done well? We have the co-founders of AI startup Firebay Studios in the virtual building today to break down how they use AI to elevate brands and marketing nationwide. Show Notes:Firebay StudiosLearn more at firebaystudios.comStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron ArterBrand Nerds - we are back with an original show and an incredible guest you don't want to miss. Aaron Arter is droping gems about navigating your career, taking ownership of your Ws & Ls, and persevering through it all. Here are a few key takeaways from the episode:Find your category sweet spotHaving a mentor that tells you what you need to hearTaking accountability when you F-UpLearn to take the heatHow to be a Brand BarometerShow Notes: Coca-Cola Ads Mentioned:2024 AI Holiday Ad2024 Holiday Road (not AI) Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 6 Track 16 - Good Shepherding w/Rick HaydukWhat's happening, Brand Nerds?! Today, we have a special guest in the house - a longtime friend of host LT and a true brand expert and hotelier, Rick Hayduk. Rick is bringing heart and compassion to the forefront while carving a path in the hotel industry with his intentional approach to the hospitality industry. Learn about his career, from The Breakers Resort to The Shepherd Hotel. Prepare to be inspired to make good trouble in the world. Here are a few key takeaways from the episode:What can you do best in your world, so that you can serve humanity?What's your purpose?Heart & Compassion FirstDo the right thing.Be a shepherd of good trouble.NOTES:Connect with RickRick Hayduk | LinkedInThe Shepherd HotelKelly Clarkson Feature w/Tanner S. from Love on the SpectrumStay Up-To-Date on All Things Brands, Beats, & Bytes on Social
REMIX: Album 4 Track 11 – Andy Alsop, CEO, The ReceptionistHey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building.
REMIX: Album 4 Track 10 – Richard White, CEO and Founder, FathomHey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business.
REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between. An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. Key Takeaways: There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launchDon't love your product too much, allow yourself to pivot.Speed Up to Slow DownIf you won't bet on yourself. Why would anyone else? NOTES:Learn more about Launch PopStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 1 Track 19 - Charlene Li New York Times Best Selling Author and Founder/Senior Fellow at AltimeterHey Brand Nerds, we are back with the wonderful Charlene Li as our guest. When Charlene speaks, Silicon Valley and beyond listens! We welcome you to enjoy and learn about many Brands, Beats & Bytes topics including: • A potential positive shift in CMO tenure?• The relationship between business growth and the disruptive mindset• As a woman, best way to advance one's career
Album 6 Track 21 - What's Poppin? The Intersection of Brand, Sports, and CultureWhat's Poppin' Brand Nerds?! We've got a BBB Alum in the building today - Phil Colón is back and bringing us a hot take on the intersection of Brand, Sports, and Culture. He has a wealth of knowledge and works at this intersection daily. Grab a drink and snack and tune in to learn more about WHAT'S POPPIN. Here are a few key takeaways from the episode:What companies are doing this well - if any.Why culture is influential when we talk about brand strategyWhat is trending for companies and organizations regarding genuine cultural consideration in brand/marketingStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 1 Track 11 – Michael Moore, CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and hellava athlete – Culture: When legacy calls, will you answer?A special remix in preparation for election day. Shout-out to Michael who is running for U.S. Congress, South Carolina, District 1.Yo, yo, yo Brand Nerds! On the longest day of the year we've got a solstice banger. Lots of people ‘talk' about CULTURE. Few ‘actually' blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michael Moore). In this show Mike gives us an abundance of thought jewels such as: Do you have a firewall between your career and your passions? Are you demystifying the marketing black box? Are you a living example of the difference between a job and a calling? Are you smarter today than you were yesterday? And this one we just LOVE, business is NOT dispassionate, but is your EGO running the show? (shout Eckhart Tolle). For those of you saying to yourselves, ‘I wish I could find my way to a job that pays me to do what I was born do to,' please listen carefully to Michael's journey as it might just inspire your next career life move! Nothing like conversation among old friends who happen to know a thing or two about marketing. To aptly borrow the old Coca-Cola tagline, ENJOY! #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #IAAM #nofear #socialmedia #brandsbeatsbytes #cocacola #gloryfoods #cmo
Hey Brand Nerds, we are back with a REMIX of some of our favorite "Who has had or is having the most influence on your career" answers! Get ready to be inspired by our guests:1. Katie Casey2. Craig Minassian3. Melissa Proctor4. Josh Ball #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostinfluence
What's Poppin? The Kickoff to an Iconic Brand CollaborationWhat's happening Brand Nerds the wait is finally over! Our “What's Poppin?!” episode is debuting on our new youtube page @brandsbeatsbytes. Recorded live from Mercedes Benz Stadium (Rise Up!), on Brands, Beats & Bytes, we welcome two dear friends who happen to be excellent CMO's leading top notch Brands, marketing organizations and agencies. They are @AndrewSpringate of @KurigDrPepper and @GarthKnutson of @Aflac. Now get the backstory on how these two iconic brands made marketing magic happen.Click here to watch the full video version
{TEASER} What's Poppin? The Kickoff to an Iconic Brand CollaborationClick here to watch the full episode. What's happening Brand Nerds the wait is finally over! Our “What's Poppin?!” episode is debuting on our new youtube page @brandsbeatsbytes. Recorded live from Mercedes Benz Stadium (Rise Up!), on Brands, Beats & Bytes, we welcome two dear friends who happen to be excellent CMO's leading top notch Brands, marketing organizations and agencies. They are @AndrewSpringate of @KurigDrPepper and @GarthKnutson of @Aflac. Now get the backstory on how these two iconic brands made marketing magic happen. Click here to watch the full episode.
REMIX: Album 5 Track 24 – Living a Life of Intentional Joy w/John Rarrick Join us in this insightful podcast as we wrap up a conversation filled with pearls of wisdom. From tapping into emotions to finding joy, happiness, and community, to embracing criticism for growth, and seeking expertise beyond your own, our guest, John Rarrick's journey through business and life paints a picture of emotional intelligence and strategic brilliance. Delve into stories of boutique candies, wineries named after grandmothers, and the melodic resonance of personal connections. Discover how love, passion, and meaningful relationships shape success in both branding and beyond. Don't miss this engaging episode filled with heartfelt insights and real-world applications for marketers and dreamers alike. Here are a few key takeaways from the episode:Joy, Happiness, and Community - Pillars to PursueThe emotional connection is important, but so is the plan to execute it effectivelyBad feedback is just the beginning of growthJust because it's the newest...doesn't mean you need itTaking the lows...turning them into highs NOTES:Learn more about MoviusShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 6 Track 9 - Cool, Calm, & Connected w/Katie CaseyWhat's happening Brand Nerds?! We have family in the building today! Katie Casey is bringing her insights and experience from her love of Notre Dame (her alma mater), athleticism and competition, to marketing and brand in companies we know you've heard of - Walgreens and Hyatt. Buckle up and get ready for some introspective work and inspiration along the way. Here are a few key takeaways from the episode:Sometimes you have to start by looking withinHow are you connecting to those around you?Making yourself indispensable is key.Stay calm and cool in situations AND don't be afraid to ask for helpWhat are your anchors in life? NOTES:Connect with KatieLinkedIn | Katie CaseyStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 5 Track 30 - A Career of Consistency & Character w/Russ SpielmanHey Brand Nerds! We are back with a guest who manages some of your favorite athletes. From stories of his first days in the industry until now, Russ is bringing a wealth of knowledge about the power of being consistent, hardworking, and at the end of the day, a good person. He is sharing the importance of being the hardest worker in the room and the success that can result from that. If you've ever wondered about what goes on behind the scenes of professional athletes and sports management - dive on in! Here are a few key takeaways from the episode:Put in the work | Arrive Early & Stay LateBe consistent | Personally & ProfessionallyPay it forward in honor of those who helped you on your way upDon't just say it. Be about it. NIL - the opportunity and challengeNOTES:Connect with RussRuss Spielman | LinkedInShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 5 Track 16 - What's Poppin? Brand Heat vs. Product HeatWe are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode. Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it! Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 5 Track 23 – Functional & Emotional Unison w/Renita BryantWe love an episode with firsts..but how about an episode with multiple first-time answers. Renita Bryant is bringing us jew-els with her compelling answers in our 5-Questions segment that made us stop, listen, and reflect. From a successful author, publisher, and analyst, Renita has forged a path of entrepreneurship while staying authentic and true to herself (and the self she's been since her middle school days). An episode that will hit you to your core and inspire you to think better and be the best YOU there is. Here are a few key takeaways from the episode:Mentee/Mentor relationships can provide value to both partiesHire Slow - Fire Fast - It's a true saying.Authenticity is truly your power (and your personal brand)Functionally & Emotionally When Two-Become-One NOTES:Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie WoodwardBrand Nerds! We are bringing you the most interesting woman in the marketing world—yes, most interesting! While some may pick a niche business world to work in, today's guest, Jackie Woodward, is a woman of many talents within many niches of the brand and marketing world. She is inspiring, interesting, and an incredible businesswoman who leads with heart and intellect. We can't wait for you to take a listen and get to know Jackie as we did. Here are a few key takeaways from the episode:Nurture Your NetworkThink like a brand. Act like a retailer.Give your people a chance to lead.Curiosity is the core of success.Be a collector of interesting people.Even though you might want to - you can't fix people.How the brands you work on become your kids.NOTES:Connect with JackieJackie Woodward | LinkedInBook: The Power of Instinct: The New Rules of Persuasion in Business and LifeStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitt
REMIX: Album 6 Track 2 - Priceless Brand Lessons w/Tim HalloranWhat's happening Brand Nerds?! We have our first guest in the building for Album 6 and he's a special one. Throughout his career, Tim Halloran has left a mark on the brand and marketing world, now teaching future marketing professionals. He's a testament to hard work, commitment, and being in the right place at the right time. We are kicking on the new album and the year with an episode that will inspire you, no matter what career stage you are in!Here are a few key takeaways from the episode:Dedication and Excellence are key to your career journeyBranding should alert all the senses in the consumerLife will knock you down - it's about how you respondAre you a "Three Feet from Gold" person?NOTES:Connect with TimTim Halloran | LinkedInTim's Book: Romancing the BrandStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 6 Track 18 - Transcendent Branding w/Udaiyan JatarBrand Nerds! We have a Coca Cola (KO) alum in the virtual building today! Udaiyan Jatar has worked in various brand positions from agency to entrepreneur/consultant, and he is bringing jew-els to our conversation today. From building transcendent brands to learning that sometimes our biggest wins can be our biggest f-ups. Grab a drink and a snack because you're going to want to focus in on this episode! Here are a few key takeaways from the episode:Change Happens | Learn How to AdaptLeft Brain & Right Brain MattersFocus on the important, not just the urgentBe aware of corporate politicsDream Massive. Start Tiny. Scale Conscientiously.NOTES:Connect with UdaiyanUdaiyan Jatar | LinkedInLearn More & Join The Blue Earth NetworkTEDx Talk: The 7 Disciplines for Building a Transcendent BrandStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 6 Track 17 - Reading the Room w/Josh Ball Brand Nerds! In today's episode, DC's old friend and colleague is in the building, sharing his knowledge and experiences from both the Ad Agency and Client side. From brands you've definitely heard of to marketing you've definitely seen, Josh Ball, affectionately called "J Breezy," challenges us to be reflective of ourselves and those around us. It's an episode we know you'll enjoy! Here are a few key takeaways from the episode:Read the rooms you are in.Do things proactively.Simplicity is key.Operate with the mindset of what's best for the businessTension can be healthy.Failure is not an endpoint."Just because a man lacks the use of his eyes, doesn't mean he lacks vision."NOTES:Connect with JoshJosh Ball | LinkedInStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 6 Track 16 - Good Shepherding w/Rick Hayduk What's happening, Brand Nerds?! Today, we have a special guest in the house - a longtime friend of host LT and a true brand expert and hotelier, Rick Hayduk. Rick is bringing heart and compassion to the forefront while carving a path in the hotel industry with his intentional approach to the hospitality industry. Learn about his career, from The Breakers Resort to The Shepherd Hotel. Prepare to be inspired to make good trouble in the world. Here are a few key takeaways from the episode:What can you do best in your world, so that you can serve humanity?What's your purpose?Heart & Compassion FirstDo the right thing.Be a shepherd of good trouble.NOTES:Connect with RickRick Hayduk | LinkedInThe Shepherd Hotel Kelly Clarkson Feature w/Tanner S. from Love on the SpectrumStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan AliWhat's happening Brand Nerds?! We have Dan Ali in the virtual building today and he has brought the energy! He is an incredible entrepreneur with life lessons, or jew-els as we like to call them, that you don't want to miss. Whether you are currently in brand/marketing or thinking of starting your own business, Dan is sharing his experience and passion with us that will propel you forward in your thinking! Here are a few key takeaways from the episode:Don't be afraid to try different things until you find what lights you upHow are you paying it forward? The importance of mentorship with someone who gets you.Don't just start the business and dump all your money into it - really understand the business mechanicsWhat does it look like to be patiently impatient in the pursuit of success?NOTES:Connect with DanLinkedIn | Dan AliStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 5 Track 28 - Live from CGI: World Central Kitchen's Lisa AbregoWe are back at you with a special LIVE edition of Brands, Beats, & Bytes from the stage at the Clinton Global Initiative. We are graced with the incredibly generous, successful, and thought-provoking Lisa Abrego, who serves as the Director of Communication Strategy for World Central Kitchen. Her generous heart has led her to many places in her career prior to WCK, and her stories will inspire you to lean back into your community (and world). Here are a few key takeaways from the episode:Sometimes the first step is just showing upThe importance of the brand experienceLeading with authenticity is important in your marketing effortsYou have the power to do anything, to meet the moment.NOTES:Connect with Lisa:Lisa Abreego | LinkedInShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
What's Poppin' Brand Nerds?! Every four years, we look forward to the top athletes from around the world coming together to compete in the Olympics! This year, hosted in Paris, is a pivotal year we are watching closely—from a brand perspective. It is the first after the pandemic and the first to allow attendees since then as well. Tune in to hear what our hosts think about the upcoming games and how brand plays a huge part in what we see on TV at home. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
In Honor Of REMIX: Album 1 Track 6 – Rob Stone, Founder, CO-CEO @cornerstoneagency, Co-Founder @thefadar - If you're not risking your job every week, what are you doing?Today's REMIX episode is dedicated to the memory of an exceptional Brand Nerd, Rob Stone. Rob was one of our earliest guest and close friend of DC. The gems shared in this episode proves that his impact and words of wisdom live on forever. Quick question: What do Puff, Steve Jobs, Brahms, Clive Davis, Run DMC, Funkmaster Flex, Biggie, Jim Valvano (RIP), Pharrell, KRS-One, and Guinness World Records have in common? Epic stories, well told by Rob Stone. There as those who follow culture, those who enjoy experiencing culture and those who create culture. Rob Stone, Jon Cohen and The Cornerstone Agency and The FADAR team CREATE culture. Period. This week's show is about far more than marketing. It's about what happens when life intertwines with work and they make a beautiful baby. In this case, twins (you'll get the joke after listening). Full disclosure: This dude is one of DC's best friends. Rob happens to be an ICON on the low. You Must Learn! (shout The Teacher).Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Hey Brand Nerds, we are back with a REMIX of some of our favorite "What are you most proud of?" answers! Get ready to be inspired by our guests:1. Dan Ali2. Paige Young3. Jared Schrieber4. Katie Casey #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup
REMIX: Album 5 Track 29 - The Importance of Brand, Grit, & Magic w/Siena DexterWe are back in the virtual house today with a guest who has used her grit and magic throughout her career. Siena Dexter is bringing her experience, advice, and joy for branding to our virtual building. She is a perfect example of leading with a genuine passion for what she does and seeing success in return! From agency to entrepreneur, Siena's experience is vast and there are no doubt things you can learn from her! Here are a few key takeaways from the episode:Become a researcher in your work. Seek to learn and understandSometimes feedback is just want you need to propel you forwardHow are you waking up everyday to make a difference?Brand Gemini? Let's talk about how. NOTES:Connect with SienaSiena Dexter | LinkedInShow Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Album 6 Track 14 - What's Poppin? NBA Finals Brand ViewWhat's Poppin' Brand Nerds?! Today is the start of the NBA Finals, and we are diving into the brand perspective and power of the top players we will see on the court. Here are a few key takeaways from the episode:Tatum, Brown, Dončić, Irving - what do they bring to their brand partnershipsWhat brands should we see engaging in the top players' brands? How does player brand play into the NBA and approaching finals?Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
REMIX: Album 6 Track 6 - Outwit & Grit w/Folayo LasakiWhat's happening Brand Nerds?! We have the fabulously talented and insightful, Folayo Lasaki in the virtual building today. She is bringing her wealth of knowledge and experience in the entertainment industry, her thoughtful approach to her work, and jew-els that will make you think about how you're viewing your life and career. A time you don't want to miss. Let's dive right in!Here are a few key takeaways from the episode:Outwit or Grit to Exceed Your ObjectivesFailure is an Opportunity for FeedbackSimplification.90% on the stuff that matters. 10% on the rest.Speak Up.NOTES:Connect with FolayoLinkedIn | Folayo LasakiStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter