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NBA trade season is heating up — and things are starting to get REAL shady Juju and Trysta break down some wild trade predictions involving Jonathan Kuminga, Michael Porter Jr., Ja Morant, and Zion Williamson, and debate which rumors actually make sense. Plus, they react to LeBron James' looming retirement, Tony Allen walking back his Cooper Flagg take, and what all of this means for the future of the league. Trades, apologies, legacies, and chaos — classic Alley Oop Basketball. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Why B2B Lead Qualification Fails and How to Fix It  Traffic is cheap, but qualified B2B sales conversions are not. Too many CMOs in the B2B space are watching brilliant creative go to waste at the top of the marketing funnel because what's passing through as a “qualified lead” often isn't really qualified. How can B2B marketers identify where the real lead qualification bottleneck is? Why is rethinking how MQLs are defined, scored, and routed one the most strategic fixes a CMO can make to improve pipeline performance? That's why we're talking to Gabe Lullo (CEO, Alleyoop), who shared some insights around why B2B lead qualification fails and how to fix it at the top of the funnel. During our discussion, Gabe challenged the common misconception that poor lead quality is the issue when sales aren't closing. Instead, he emphasized the importance of a clearly-defined Ideal Customer Profile (ICP), a strong product-market fit, and a well-mapped B2B sales journey. Gabe also stressed the need for A/B testing, identifying and resolving funnel bottlenecks, and using data-driven decision-making to improve lead conversion rates. He underscored the value of nurturing leads and cautioned B2B marketers against dismissing traditional marketing channels without rigorous testing. https://youtu.be/KXVmywNsfP0 Topics discussed in episode: [02:36] Why top-of-funnel lead qualification breaks down in B2B. [16:37] How to define and operationalize your Ideal Customer Profile (ICP). [12:17] When MQLs hurt more than they help, and how to fix them. [26:14] How A/B testing and data-driven decisions improve lead conversion. [27:53] Why lead nurturing is critical to long sales cycles. [34:05] When to test (not abandon) traditional B2B marketing channels. Companies and links mentioned: Gabe Lullo on LinkedIn  Alleyoop  ZoomInfo  Salesloft  Adobe  Transcript SPEAKERS Gabe Lullo, Christian Klepp Gabe Lullo  00:00 So we’re doing top of funnel activities, and then we’re sending leads over. The sales team takes them, and then what we find, a lot, we hear this all the time, is leads aren’t closing. And what’s interesting is that it was never a lead problem. It was more of a, you know, seller problem. I don’t mean to put blame on it, but companies come to us saying, hey, my sellers are saying we don’t have enough leads, we don’t have better leads, we don’t have good leads, and they’re the ones complaining about the lead. So they come to us to fix the lead problem. We fix the lead problem, but it doesn’t fix the revenue problem. It’s still not closing. So what is it? Christian Klepp  00:30 Traffic is cheap, but conversion is not too many CMOs (Chief Marketing Officer) are watching brilliant, creative go to waste at the top of the funnel, because what’s passing through as qualified just isn’t so how can you identify where the real bottleneck is, and why is rethinking how MQLs (Marketing Qualified Leads) are defined and scored the single most strategic fix? A CMO can make welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Gabe Lullo, who will be answering these questions. He’s the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft and Adobe. Tune in to find out more about what this B2B Marketers Mission is, and off we go. Mr. Gabe Lullo, welcome to the show, sir. Gabe Lullo  01:17 Christian. Thank you so much. First off, I’m a huge fan of yours, so is my team, and we just appreciate all that you do for the industry. And I’m so excited to be here. Thanks for the invite. Christian Klepp  01:28 Wow, wow. Thank you. Thank you so much. Right off the gate with the praise, thank you, sir. Gabe Lullo  01:33 Well, you deserve it, man, you’re the best. What do you do. I love it. I love your show, and I love being a part of that. Christian Klepp  01:38 I appreciate that. I appreciate that. You know, we really had an awesome, like, pre-interview conversation. I’m gonna say, like, you know, talking about coming up to Toronto and Buffalo and what have you. And I’m really looking forward to this conversation, Gabe, because, man, you know, what? As much as some Marketers probably don’t want to hear this. It’s an, I think this is an absolutely necessary conversation to have. Right this topic that we’re going to talk about, and I will not keep the audience in suspense for too long. I’m just going to jump into the first question, if you don’t mind. Gabe Lullo  02:09 Yeah, no problem. Let’s get right into it. Christian Klepp  02:11 All right, so Gabe, you’re on a mission to provide the ultimate assist to your clients by setting them up for success. So for this conversation, let’s zero in on the following topic of how B2B Marketers can fix qualification at the top. So here comes the first question in our previous conversation. You talked about many marketing funnels being a leaky bucket. Can you please explain what you meant by that? Gabe Lullo  02:36 Yeah, I think companies right now are going to market in a very hodgepodge type of way, you know, ICP (Ideal Customer Profile), you know, we throw that terminal around a lot, and, you know, people think they know what it is, or feel like they have it drilled down, or feel like it’s completely locked, locked in. And then clients invite us in, and we realize it’s not the case, and it’s not just what the ideal client profile is, which, of course, is quintessential to going to market, and it’s really the first step to qualification, isn’t it, right? But on the other side of it, it is, you know, is there a product market fit? Is there a pricing that needs to be aligned? What’s the competitive landscape look like? So when we’re having live conversations, our sellers are making, you know, 11 million cold calls a year. That’s front of the line conversations, right? And we can hear, understand, and truly, you know, debrief with what each call is sounding like, so we can then narrow in what those qualifications should be. You know, a lot of you know, let’s say VPs of sales come into the sales development side of the house or the marketing side of the house, and they apply sales training methodologies to top of funnel qualifications, and it really gets broken as well. So there’s a lot to unpack, but I’ll give you an example. You know, band for instance, but you know budget authority needed timing. Like, is that really the right qualification at the top of the funnel, or does that really, you know, evolve the seller and the demo and the discovery call at that moment in time. So really understanding who’s in charge of that top of funnel and what their experience is also as a part of it, in my opinion. Christian Klepp  04:13 Absolutely, absolutely and you’re absolutely right. There’s so much to unpack here, but I have to ask just from your experience, and I know you have a lot, it seems like it’s just, there’s so many moving parts in this ecosystem, and a lot of like, well, what causes the leaky funnel? I’m gonna say is a lot of the things that you just mentioned, right? It’s a lack of understanding of who the actual ICP is. It’s probably also, especially the bigger the the organization gets sorry to everyone out there, but the lack of ownership and accountability, the lack of an actual strategy, like, where’s this all gonna go? Right? Gabe Lullo  04:54 Oh, it’s interesting. Yeah, I find this to be our except we so we’re doing top of the funnel activities, and we’re sending leads over, the sales team takes them, and then what we find, a lot, we hear this all the time, is leads aren’t closing. And what’s interesting is that it was never a lead problem. It was more of a seller problem. Now I don’t mean to put blame on it, but companies come to us saying, hey, my sellers are saying we don’t have enough leads, we don’t have better leads, we don’t have good leads, and they’re the ones complaining about the lead so they come to us to fix the lead problem. We fix the lead problem, but it doesn’t fix the revenue problem. It’s still not closing. So what is it? It’s the entire channel, right? It’s the entire sales journey, and we have to make sure that all of those things are working like an engine, right? All the cylinders are working at the same time in the same motion, to truly know what the problem may be. So that that’s really exposed a lot when we step in and start doing top of funnel activities, Christian Klepp  05:55 Absolutely, absolutely. And that segues into the next question, which I feel you’ve already answered to a certain extent. But where do you feel the true bottleneck lies, and that may be dependent on the company, right? Because each company maybe has a different set of challenges. And most importantly, okay, where does the bottleneck lie? And how do how can B2B Marketing teams help address the bottleneck and not be part of the bottleneck? Gabe Lullo  06:21 Yeah, absolutely. I mean, there’s an eight step approach to sales. That’s what we call your sales journey, right? You have, obviously, you know, list building, and then we have, of course, outreach, we have qualification, we have discovery call, we have demo, we have, you know, closing or negotiating. We have client success. I mean, that’s the basic funnel, if you will. So is our, I should say, all of those things operating at the best of its ability. And what is broken, and it’s, it’s the old, you know, Henry Ford approach the assembly line. You know, there’s an assembly line and building a car, and there’s an assembly line in sales. And you have to know those steps, firstly, two, you have to know if those steps are working correctly, and figure out where that bottleneck is, and then, you know, take those blockers away so that those cars are flowing in and the production line doesn’t stop and we’re, you know, executing on the results that we need to serve our clients. Christian Klepp  07:16 100% agree. But now I’m gonna throw in another like wild card question, and I know you can handle it, right? When companies like yours come in to help organizations, right, there are times, even from my own experience, where the internal teams look at you and go, What are those guys doing here? Right? Like, is my job on the line. So they feel, they feel threatened, right by by somebody coming in and providing an external perspective. So I guess the question is, how do you deal with that kind of push back to help fix this leaky marketing funnel? Gabe Lullo  07:57 Yeah, it’s very important, right? Because a lot of companies come, you know, come in like us, and say, You know what, we’re going to come in here and try to solve the problem, or rip and replace or threaten the job. And it’s interesting, our point of contact, usually is the person who may be, you know, being fired because of our success. Well, we don’t want to approach it that way. So we set clear expectations that, hey, listen, we’re not here to rip and replace we are here to work as a parallel to what you’re existing doing, so we can A/B test and share best practices and be collective in those results. A lot of companies who have existing teams in place usually put us in scenarios where we’re bringing something new to market, or we’re reaching out to a market that is you know, you know, a new product line or a new segment, and we’re bringing that in. We do, however, see about a 20 to 30% increase in existing production when an outside partner comes in, because, again, we are sharing best practices. We’re all working together, but there is some pressure on the line when they see it. You know, another great player on the team playing ball. However, we did put a mechanism in place that really helps alleviate the fear, if you will, of that rip and replace scenario. Very unique thing to us, only a handful of companies I know about, of hundreds and if not thousands, that do what we do, do this. And here’s what it is, a lot of companies want to hire everything within and bring everything in house, in the sales development side within, because they graduate those people into account executives or closers or higher level performers or managers, so that graduation of career placement is there if you do it in house. So what we say is, you know what? You can have that great feeling of growing and building your team in house with us too. So all of our reps (representatives) who come work here, and all of our clients who enroll with us know that they can hire our reps and and bring them into their payroll and into their in house team with our help. So that’s a really good way of curving the fear, because they know, hey, this person who’s executing this outbound activity could be our next closer, and we can hire them to not take again, to not take away from what their current teams are doing, but to add to and grow that existing team they have. Christian Klepp  10:14 Absolutely, absolutely, and you know where I’m going with this, right? Because, like, you know, far too often, especially the higher ups that are not involved in the day to day, that are looking at this from the, I call it the Mount Olympus perspective, right, looking down at the land of the living, right? Like, why are you bringing in an external partner? Isn’t that your job to fix it? Right? But there are benefits to your point of, like, bringing in somebody that’s external, that’s not privy to, perhaps, some of the bias, some of the, certainly, the, certainly the organizational like dynamics and politics, which may, may be more detrimental than useful, right? Gabe Lullo  10:50 Yeah. I mean, we do punchy contracts, right? We have a six month minimum engagement. But so when we do that, you know, we’re saying, Hey, listen, we’re, we’re going to work with you for six months. We’re going to give it everything we got. And if it’s something you want to bring in-house from our team, great. If it’s you want to continue, great, or if you’ve learned a lot and you’re able to duplicate our efforts, also great too. So again, we’re not going in there saying, Oh, this is our world. Now. Get out of the way. Good luck, you know, and giving pink slips to people, it’s about really, again, how can we help? How can we assist? How can we hit this number? It’s not getting hit. There has to be reasons why. And let’s figure those numbers out, and let’s figure out the reasons why. And then, and then we move on, you know. So there’s short contracts, and then there’s very, very long contracts, you know, ZoomInfo has been a client off and on for the last decade. We’re doing a program right now where they just launched a lot of cool things, and we’re helping them so companies like that, size and stature, still come to outside help when necessary, when the timing is right and the fit is right. Christian Klepp  11:55 Amazing. Amazing. All right. Next question. So why do you believe rethinking how MQLs are defined and scored as the most strategic fix that a CMO can make, and what are some of these other key pitfalls that Marketers should avoid, and what should they be doing instead? I mean, let’s, let’s keep the conversation constructive here, right? Gabe Lullo  12:17 So defining and scoring MQLs is by far one of the first things, if not the most important thing, to start with, right? Because that is, again, the start of that assembly line. You know, garbage in, garbage out. And so if we’re not actually understanding why those MQLs are, the MQLs that we are saying they are, and what those triggering events are causing them to be considered. MQLs could truly dictate whether or not we’re receiving garbage into the funnel versus excellence and extraordinary leads and MQLs into the funnel. So again, it’s going back to that ICP, like we discussed earlier. It’s determining, okay, are these worthy and does it make sense to continue this, lead this MQL down the funnel, and will it produce results? Should it even be in the system at all? So knowing that up front, like I said earlier, it’s like the raw material. You know, if you have really bad raw material that you’re using to build your cars, you know, no matter how great it comes out at the other end, it’s not going to be a quality vehicle. So it’s that, it’s the raw material that we need to make sure that’s first and foremost, because it’s the start of the entire process. Christian Klepp  13:29 Yeah, yeah, no, that’s for sure. Because, you know, how many times have you heard that, right? Like the marketing team says, well, we’ve, we’ve got, we’ve generated the MQLs, we’ve passed them on to the sales team now, so we’re good, yeah, but that’s not where it stops, right? Like, so especially if the MQLs are, like, not qualified, right? Gabe Lullo  13:48 No, I couldn’t agree with you more. And again, having sales and marketing work synergistically in that determination is paramount. You know, so many companies, and it’s the old adage, and I think it’s almost a cliche now, because it’s been said so many times that you know, sales is throwing spears over the fence to marketing, and marketing is throwing another spear back to them, and they’re fighting back and forth over this wall. The deal is, you got to break down the wall and start having conversations. And again, sellers have to give feedback on why we’re seeing this to not be the right fit, and Marketers have to be curious and asking what those things may be happening on those conversations, so they can go find the MQLs that that is worthy. Christian Klepp  14:30 Absolutely, absolutely. And on that topic, what are some of these other pitfalls that marketers should be looking out for, and what should they be doing instead? Gabe Lullo  14:39 Yeah, I think what right now is that you have to really understand your channels. You know, a lot of Marketers right now are doubling down on things that may not be producing the results that they have been expecting. Maybe a year from now, two years from now, every company is different, every ICP is different, and every industry is different. I’ll give you an example. You know, if you’re reaching out to sellers and you know, red. Heads of revenue, you have to have a totally different approach than if you’re reaching out to VPs of technology and cyber security. Now that may sound basic, but if you were coming from a company and you’re in your head of marketing, and you’re coming from a company where your ICP and your persona is all tech based companies, or all tech based personas, and you go into a new industry or a new company, and you come with that lens. It’s not the right approach. You know, sellers like to pick up the phone. They think they’re customers. They use the phone all day long. They pick up the phone all the time. Maybe that’s the right channel, right? CTOs (Chief Technology Officers), CIOs (Chief Information Officers), CSOs (Chief Security Officers), they are not usually picking up the phone. Maybe they’re their channels significantly different, and so you have to realize, understand what your persona is, so you can do marketing activities towards that total addressable market that resonate and hit home and get their attention. And it could be just as much as where they live in regards to where, where do they associate with, what, what channel are they living on? Are they people that pick up the phone? Are they ones that live on LinkedIn? Are they ones that go to Instagram? Are they ones that go to conferences? Where is your audience? And know that first and then go talk to them? Christian Klepp  16:10 That’s definitely a great insight. You know it. I know it. The problem is that there’s so many teams out there that skip this part, right? Like that, like that. That detailed breakdown you just gave us about the different let’s call them like, the different personas, the different behaviors, the different channels, like, Why do you think a lot of teams out there skip this part? Is it because of the the time crunch, the pressure to deliver immediately is all of the above? Gabe Lullo  16:37 Yeah, I think, you know, there’s a lot of boardrooms out there. They come out with this unique product, and then with all they do is they do is they look at the TAM, what’s the total addressable market? But that’s like saying, I want to go catch a tuna fish. But you know, let’s just look at the entire ocean. Like, okay, we have to be more specific. Where do the tuna fish actually swim? Where part of Do they like warm water? Do they like the coast? Are they more towards New Zealand, or are they up towards the Massachusetts? So you have to know where your school of fish are. If you want to go fishing, you can’t just look at the entire ocean as the market. And I think narrowing it down to understand patterns and where people are so you can go talk to them is the right approach, versus this spray and pray mentality that I feel marketing has been living in for many, many years, and now it’s becoming more self evident because of AI, right? Because AI can tell us a lot of these things. AI can do a lot of analysis and research, and it’s giving us insights that we’ve never been able to really see before because of the speed and quickness of it. And so I think we are getting to a point, and I’m hopeful that we are more specific with our total addressable markets in new companies specifically that may not have the experience or the capacity like they used to. And I think it’s exciting. Christian Klepp  16:37 Oh Gabe, you just open the door to another question there. Man. Gabe Lullo  16:37 Like, start with an A. Christian Klepp  16:37 Yeah, it starts with an A. But, like, you know, since you brought it up, I’ve got to ask AI, right? Gabe Lullo  16:37 Yeah. Christian Klepp  16:37 And in terms of, like, helping to fix a leaky marketing funnel, how do you from your experience and your perspective, how do you think AI is helpful, and how is it harmful? Gabe Lullo  17:23 Sure. I mean double edged sword, right? We love AI. We accept it. We know it’s here. We’re not scared of it. We’re not running away from it, but we’re also not ripping and replacing things too abruptly with with the implementation of it, either. For instance, I’ll give you real examples. Are we telling AI to go make cold calls? Well, no, it’s illegal, technically. Secondly, are we using it, though, on the flip side, to train our reps on how to effectively handle great questions and objections through an AI sparring partner? Yeah, we are, and it’s amazing at it. So we actually have our reps when they’re brand new and onboarding or launching into a new campaign. We program the robot, the AI right to be able to have conversations in real life time with our reps, to literally spar with them. And it’s like practice. It’s a sparring partner before they go live onto a campaign, and it prepares them immensely before the live show, before they’re before they’re active, right on the campaign. So this is one way we’re doing it. Other ways, obviously email, messaging, obviously personalization, obviously research, you know, pre-call research, account research, determining who’s picking up the phone when they pick up the phone, how many times does it take to call them? You know, time zones? What’s the best time to call them? And it’s crazy what it could do, but it’s really, really helpful. But it’s not a crutch. It’s an assistant, and that’s how we’re approaching it. It’s not replacing human to human communication. If it was. Maybe you and I would just have our AI avatars do this podcast right instead of we’ll be on a beach somewhere, maybe we’ll be there in the future. I’m not predicting it, but I will say there’s a huge, significant role it plays right now, but it is not a role that’s, in my opinion, supposed to replace everything. It can replace a lot, but not everything. Christian Klepp  20:20 Absolutely. I mean, it certainly requires a lot of like, human intervention, right? And it’s and it’s constantly learning, and it’s learning quickly, which I think is to its benefit, to its detriment. And I think that’s, that’s your point as well. There’s a lot of stuff out there that’s AI generated that just looks off, starting with videos even, even like in I don’t know if you’ve dabbled with Google notebook, right? It can, it can take all that content and turn it into an audio file. And it’s scary. How real it sounds. Gabe Lullo  20:54 It is pretty scary. And I have seen tools like that. I love there’s one right now, where it’s actually tracking not even what someone is saying, but how they’re saying it. So tonality, right is a huge piece of communication, as we know, and so it’s literally listening to calls and sales calls, and not just again, we’ve seen it before, like, you know, Gong and others, where it’s telling, hey, maybe say this. Don’t say that, but it’s also giving that score of how they’re delivering that message, which, in my world, is huge because, you know, I could read a script, or I can, you know, have an amazing performance, and that’s how we approach, you know, the way we communicate on a phone call. So that is why we’re so excited. Because there’s new tools coming out all the time that are really, really impactful, for sure. Christian Klepp  21:42 Absolutely, absolutely. So you’ve touched on this a little bit like in the past couple of minutes, but explain how market research and strategy help to develop a solid marketing funnel, not a leaky one. Gabe Lullo  21:55 Yeah. I mean, I think it’s your playbook, right? You know, you have to have a built out playbook, and it’s your guide. And it’s not just important to go to market with a playbook, but it’s also going to market to scale, right? You know, once you get it to work, the ever everything after that is, how do we duplicate and how do we scale? So the playbook is that design is the architecture behind your strategy. So when we do start pouring fuel on the fire and we’re adding people, we’re adding leads, we’re adding workflows, we’re adding everything outside of that, we still go back to the playbook. It’s like the Constitution, right? Everything based off that in our country. I know we’re in different ones, but my point is is, is you have a framework, right, that we go off of and that playbook is so vital to our importance of market research gives us a great understanding of where that playbook is built and how it’s designed and how it’s architected, and that’s how we that’s how we do it here. Christian Klepp  22:55 And even how the playbook can be iterated, right? Because let’s not forget that it’s not written in stone. Gabe Lullo  23:01 Evolving. Yeah, absolutely. I do want to warn people, though, evolve with time. Be patient, right? You know, marketing, sales, development, it’s not a light switch. Yeah, I always say it’s like boiling water, right? So a watch pot technically does boil. It’s just painful to watch. So, but the point is, is that you have to give it enough time to see if that playbook is yielding results. What you don’t want to do is change the play, you know, too many times in the middle of the game, because then you look confused and confused. People do nothing, right? So, yes, is it evolving? Does it pivot? Does it grow? Do you do you change things up, of course. But also you want to do it in a tactful timeline to make sure that it is truly a working playbook or not. Christian Klepp  23:47 Absolutely, absolutely. And you brought something up, and I have to ask this, this next question, it’s… We know, from a marketing point of view, that rolling out these initiatives and seeing the results takes time, yeah, but we’ve had, I’ve certainly had this experience in B2B, that there are people, again, at the top, that don’t have oversight into the day to day, and probably also don’t understand quite how the process works, that don’t have that patience, right, that are telling you, like, hurry up and deliver like, we want results right now. So what do you say to those, I guess the people that are doubting that this initiative needs more time than they think it does. Gabe Lullo  24:30 Yeah. I mean, I think looking at benchmarks and case studies and past results is very important, like I said, Back to the boiling of water. You can show a thermometer as well, like you can see, is it working well? You can put a thermometer in a boiling pot of water and watch the temperature go up, right? And it gives you a clear indication and forecast, if you will, that you’re going to achieve boiling point eventually. It’s not just again, you put the water in and then. And you all of a sudden, measure boiling. You have to measure along the way, and that’s we want to do. So what the ways we do it specifically is, if we’re working on a campaign that is almost a look alike campaign to another company, maybe it’s in the same industry, same ICP, you know, same your size, same scope, we can look at that historical result and say, Hey, by the way, if we do these, these, these and these, you’re going to we’re going to expect boiling point at this time based on a company that’s very similar to yours. Now, is it identical? No, maybe that company has really bad sellers we talked about. Maybe that company doesn’t really care about content and they’re just missing the boat there. Maybe they have a crappy website, like, I don’t, there’s different levers that could, you know, alter the recipe, but we can absolutely make highly educated guesses, as opposed to just trying to wing it or give false expectations. Christian Klepp  25:54 Yeah, yeah, no, that’s absolutely right, all right. I mean, you’ve given us a lot of, like, recommendations, a lot of actionable tips. So walk us through, and I know it varies from company to company and case by case, but walk us through the process of how you actually fix a leaky marketing funnel. Like, what are the steps? What are those key components that absolutely have to be in that process? Gabe Lullo  26:14 Yeah, you have to, you know, inspect what you expect. You have to understand what your messaging is, and you have to A/B test it all the time. I A/B test everything, whether it’s data vendors, whether it’s email messaging, whether it’s LinkedIn content, what you have, obviously mechanisms, depending on what tech you’re working with, what vendors you’re working with, or your history or historical results are to give you grades and scores and A/B testing everything. So if you have, you know campaigns that are running that are successful, you should be able to know how to measure that. That’s what’s so important. So you have to have inspect, inspection tools in place across everything you’re doing on those campaigns to tell you, Hey, this is broken, this is leaky. This isn’t working. Or on the flip side, this is crushing right now. This is totally resonating right now, and we’re loving these, seeing these numbers, and then pour fuel on that fire and focus on that and remove the other ones, and still A/B test, because you always want to keep getting better. So A/B test everything, define the leaks, and then try to fix those leaks as fast as possible. Christian Klepp  27:23 Fantastic, fantastic. And because we’re talking about marketing funnels, I mean, like, I can’t help myself but ask you, okay, but what about metrics? Because that’s something that people want to see, right? But I’m not talking about like, let’s, let’s come up with this like, laundry list of like metrics, and you go down this deep rabbit hole. Like, what are the metrics that you would say, or you would advise B2B Marketers to look at to say, like, okay, we’re trying to fix the leaky marketing funnel here, and these metrics will help you to indicate that there is progress. Gabe Lullo  27:53 Yeah. I mean, it’s harder now than ever before to metric things out, and it’s because of tech that’s kind of getting in the way. You know, for instance, in an email campaign, there’s been some rules and regulations in the last recent years that prevents us from seeing whether or not there’s clicks and opens that are happening on email campaigns. I’ve actually removed many of those triggers completely away from our campaigns, because it’s preventing deliverability, and it’s preventing our ability to keep domains healthy. So there are a lot of moving parts right now that’s happening because of these AI filtration tools. I just heard Google just released that it’s going to now put disclaimers and emails saying that this was written by AI. And so there’s it’s ever involving so depending on I guess when your listeners are hearing this, it may be completely different in a year, but I will tell you that there are definitely things that we need to metric and we need to have KPIs for. But I think the priority of what we used to measure two, three years ago, is significantly different than what we measure today, because of those rules and regulations. So if we’re talking about emails, I want to know what we’re sending, who we’re sending it to, who obviously is responding. What are those responses look like? Is it turning to an actual lead? Are we turning on warm leads, or are we just looking at set meetings? You know, it’s interesting, right? There is only about 2 to 3% of the market ever wants to truly buy, and they’re in buying mode, and I think a lot of companies are just looking for those people, and about 20% of the market is actually interested in buying and we turn that entire segment off. It’s about 10 times more people. But if we can warm the nurture them correctly, and message them correctly, that’s where the rubber meets the road, and that’s where your gold is. I like to analogize everything. So, yeah, when you have a green apple, right? What do you do with the green apple? You put it on the window sill, and then the sun on the windowsill warms it up. Now, that doesn’t mean you just throw out the apple. That means you have a lot of opportunity. You just have. To nurture, and you be patient. And you have to know that timing is everything in business. So if you’re just looking for the red apples, you’re only gonna get 3% if you’re looking for green apples that turn into red apples, now you’re getting 25% so focus on the 25, be patient. Fix those leaky buckets, of course. A/B test, and then then you measure. Christian Klepp  30:20 Yeah or you get yourself an apple orchard. You mentioned one keyword there, nurture, right? I think that’s the one that’ll I see a lot of, like people in sales and even in marketing, right? They just don’t take that time to nurture those leads. They close in. I keep saying they close in for the kill too fast, right? Gabe Lullo  30:44 Yeah. I mean, go back to that food analogy, that the fruit analogy, again. Christian Klepp  30:49 Sure. Gabe Lullo  30:49 I’m on a roll with that. Christian Klepp  30:50 Please. Gabe Lullo  30:50 It’s the low hanging fruit cliche, right? Christian Klepp  30:52 Yes. Gabe Lullo  30:52 Everyone focuses on the low hanging fruit. They’re not focusing on what else is part of that harvest. They’re not focusing on the nurturing. They’re not focused on watering. They’re not focusing on circling back, following up, checking in, providing value in those checks. Not just say, Hey, I’m following up, no, provide value in those seconds, right? And that’s again, that’s where you see excellence happen, you know? And there’s a lot of young, and I don’t mean to be age, but like tenure, people that are experienced, that are in these experience roles right now, and I feel that they’re just trying to get that quick answer and that quick response. And we’re in this like dopamine, like, you know, hit like social media environment right now. Not to go off topic, but I think people are not again, they’re in this microwave society, and they don’t understand the value of nurturing. And if you do and you treat that part seriously, wow, it usually is a windfall at that time. Christian Klepp  31:47 Absolutely, absolutely. It’s an art, a skill, a craft, isn’t it? Right? All of you love, okay, my friend, we come to the point in the conversation where we’re talking about actionable tips, and Gabe, you’ve given us plenty, all right, but just think of this kind of like a recap. If there was somebody listening to this conversation that you and I are having, and you want them to walk away with three to five things that they that they can take action on right now, when it comes to fixing a leaky marketing funnel, what would they be? Gabe Lullo  32:17 Well, I think the best thing is you have to really decide if you have the right people in place, right, and are they? And it doesn’t mean that they are the ones that are going to bring it home. It doesn’t mean that they’re they don’t need support and training and love, like, do they have the commitment? Do they have good experience? Are they willing to roll up their sleeves and get get a little dirty, and if you feel like you have a great team in place of people that are ready to get to work and solve some problems. I think that is literally step one. Step two is, do we have the messaging in the mark, in the ICP nailed down? We really need to know that, because, again, there’s no point of building a campaign if you don’t know who you’re sending it to. And then, thirdly, you really have to make sure that you’re willing to A/B test. It’s hard enough to build a campaign, but it’s much more difficult to build two or three campaigns. Run three campaigns, right as opposed to one, and score each of them to determine what’s working, what’s effective, and what’s not, and then you pivot based on those results. So I think finding a great team is basic and fundamental. Finding a great ice or determining a great ICP is before you build the messaging and then measure the message across multiple campaigns, and then you should be on your way Christian Klepp  33:29 And test, test, test, everything, right? Gabe Lullo  33:34 Yes, it’s great. It could be working. It’s exciting, but maybe there’s a significantly more effective way of doing it, even though it’s still working, and let the data make those decisions for you and drive everything based off data driven decisions, and that’s how you should be operating. Christian Klepp  33:51 Absolutely, absolutely. All right. Here comes the soapbox question, a status quo in your area of expertise that you passionately disagree with and why? Gabe Lullo  34:05 Yeah, I think the big thing right now, and I have to just kind of talk about my space, because you said in my industries, like, there’s a lot of, you know, people out there soapboxing, to be exact, on things that are dead or not. And I will tell you that, you know, cold calling is dead, emailing is dead. You know, LinkedIn is dead, or all of these things and and when you peel back the onion, you notice that those individuals who are saying that users are trying to sell a book or something, and nothing against selling books, but it sounds like there’s a personal agenda and not actual operational intelligence that is dictating what they’re saying. So to your point about testing everything, don’t assume something is not going to work just because someone said it on the internet. Test it and then decide if it’s going to work. And it may surprise you in a big, big way. Christian Klepp  34:56 I truly believe that, man, I truly believe that. I mean to your point. About, like, email being dead. I mean, I did close one client who was a guest on the show, and it took me a year to close, but I closed it through email. Gabe Lullo  35:09 Yeah. Christian Klepp  35:11 Right. And it’s to your point, it’s sending, sending that person articles that were relevant to that person’s industry and saying, like, Hey, I read this the other day, what are your thoughts on this? And here’s my take. What do you think? Gabe Lullo  35:24 That is the best way to do an email, right? You know, we do a lot of content and on social media, we do a lot of podcasting, posts on LinkedIn, but that’s all great, but where the rubber meets the road is you take that post and you send it in an email or a direct message and say, Hey, listen. This made me think of our last conversation, and I really liked the way that this person mentioned this. Do you think you know that there is, is the timing right here to reopen this conversation, and you feel like the problem is still existing in your world, and love to see if we can solve it for you, that type of content, that type of message, that type of verbiage at the right time in a nurture campaign like we discussed, close one business, right? That’s how it works. Christian Klepp  36:08 Absolutely, absolutely okay. Here comes the bonus question, and for those of you that are listening to the audio version, Gabe’s got two guitars right behind him, so I’m just gonna go on a hunch here that he likes playing guitar, right? So the question is, if you had the opportunity to, like, go on a tour with your favorite guitarist/musician, who would it be, and where would you go? Gabe Lullo  36:36 Wow, I love this question. I do play the guitar. I’m a bet big avid music player. Love Rock as well, but all genres, I will say, in real life, we just actually my family, my wife and daughter and I went to go see Oasis reunion tour, which was in Toronto, actually, out of all places. Christian Klepp  36:53 That’s right, you mentioned it. Gabe Lullo  36:54 Yeah, we went to see that. It was epic. Obviously, the brothers have been apart for many years. A lot of drama there. But yeah, you know, I’m old enough to remember their original songs, so it was cool to reminisce and introduce my daughter to that music, which was pretty cool. We’re gonna go see Paul McCartney in a few weeks. He’s on tour now and never seen him or I’m a big fan of The Beatles, and I think that would be really exciting to tour with him, obviously. And I think those are definitely both of those right there kind of sum up the type of music that I resonate with. Christian Klepp  37:26 Amazing, amazing. I just remember, like, this is, this is a couple of years ago. I think he’s already passed away, but Compay Segundo. Gabe Lullo  37:33 Oh yeah. Christian Klepp  37:34 Buena Vista Social Club. And the guy was in his 90s, and they were, they had a concert, and they they brought him up in stage in his wheelchair, helped him get up, get out of that wheelchair, and they gave him that guitar, and off he went, Man, like, Gabe Lullo  37:48 Yeah, yeah, that’s amazing, man, that’s amazing. Christian Klepp  37:53 Gabe, this has been such a great conversation. Thank you so much for coming on and for sharing your experience and expertise with the listeners. So please quick intro to yourself and how folks out there can get in touch with you. Gabe Lullo  38:03 Yeah, LinkedIn is the best way to connect with me directly. I post twice a day, every day. We’re very bullish with our content. There’s a lot of free material there. We have a newsletter, so please take a look at that, and if you like what you see, and he heard today, you know, reach out, and I’ll definitely be responsive. And you know, anyone who is looking or struggling with the after-sales motion, which are after marketing motion, that sales development function, that’s where we play, and we’d love to look at what you’re looking for and see how we can help. Christian Klepp  38:33 Sounds good. Gabe, once again, thank you so much for your time. Take care, stay safe and talk to you soon. Gabe Lullo  38:38 Thanks, Christian. Christian Klepp  38:39 All right. Bye for now.

Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe.   He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 BDRs.   With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop's growth and shaped its corporate culture.   Beyond his career accomplishments, Gabe graduated from the Barney School of Business at the University of Hartford, and his leadership ethos is rooted in cultivating environments that prioritize both professional development and individual success.   Socials: linkedin: https://www.linkedin.com/in/lullo/ Instagram: https://www.instagram.com/gabelullo/ Podcast: https://www.youtube.com/playlist?list=PL61t3M6geW84XNxsfKI5iARqa6_M9MuSy   Episode Summary:   In this episode, host Lyndsay Dowd talks with Gabe Lullo, the CEO of AlleyOOP, a sales-as-a-service company that specializes in helping businesses scale through effective outreach. Gabe shares his unique journey from recruiting to running a company that makes over 11 million cold calls a year.   The conversation dives deep into the realities of building high-performing revenue teams that last. Gabe and Lindsay discuss the difficult but necessary decision to fire toxic top performers to protect company culture. They also explore how to keep Sales Development Representatives (SDRs) motivated in a grueling role, the critical importance of a "video-on" culture for remote teams, and why LinkedIn is no longer optional for modern executives.   Key Takeaways:   - Culture Over Revenue - Mindset is 50% of Success - Video is Essential for Remote Trust - LinkedIn is a Must-Have   Episode Chapters:   00:00:00 – Intro to Gabe Lullo and AlleyOOP 00:02:17 – Gabe's background: From fundraising at 11 years old to recruiting 00:06:00 – The three pillars of success: People, Process, and Technology 00:07:40 – Why you should fire your toxic top performer 00:10:14 – Culture as a KPI and the "shadowing" interview process 00:13:19 – What is AlleyOOP? (The "unsung hero" of sales) 00:18:18 – The SDR Mindset and daily "Power Up" videos 00:21:26 – Why a "camera on" culture matters in remote work 00:24:05 – What inspires Gabe and his legacy 00:26:43 – Why leaders and employees must be on LinkedIn 00:31:26 – Where to find Gabe and his podcast, Do Hard Things

Dennis Schröder is in the spotlight after being fined for allegedly hitting Luka Dončić, and JuJu Gotti and Trysta Krick are breaking down what really happened, why the league stepped in, and what it means moving forward. Was the fine justified, or is this another case of NBA star treatment? The hosts also dive into Michael Porter Jr. trade rumors, discussing why MPJ's name keeps popping up in trade talks and which teams could realistically make a move. Is Denver reshuffling, or is this just deadline noise? Plus, we can't ignore the viral stare down between Julius Randle and Victor Wembanyama. The moment had NBA fans buzzing — was it intimidation, respect, or just pure competitive fire? JuJu and Trysta react to one of the coldest face-offs of the season.  Drama, trades, fines, and viral moments — it's all here on the Alley Oop Basketball Show. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Are you making the most of LinkedIn? We're all on it, but the vast majority of us are missing out on its true potential to qualify leads, build pipelines, and connect social data directly to revenue. Cold outreach on LinkedIn has many pitfalls, but if you're smart about it, it can be an unbelievable way to grow your business. We wanted you to learn from the master of cold calling on LinkedIn, so we welcomed on Gabe Lullo. He's the CEO of Alleyoop, a global leader in business development as a service. You'll also love his Do Hard Things podcast. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Trae Young trade rumors are heating up — and that's just the beginning. On this episode of The Alley Oop Basketball Show on DLS Hoops, hosts Juju Gotti and Trysta Krick break down the latest NBA chaos, wild storylines, and hilarious moments you didn't know you needed. The duo dives into:  -Trae Young trade speculation and what it could mean for the Hawks and the league-Peyton Watson and why his name keeps popping up in NBA conversations-Deni Avdija landing with the Portland Trail Blazers and what his role could look like-Isaiah Thomas vs. Michael Jordan hate — and why that beef still hits decades later And yes… a kangaroo absolutely losing its mind, because sports culture is undefeated From serious NBA analysis to completely unhinged moments, Juju and Trysta keep it real, funny, and unpredictable — just how Alley Oop fans like it. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dennis Schröder was ice-cold when it mattered most, drilling a game-winning buzzer beater and reminding everyone why he's one of the most dangerous clutch guards in the NBA.  On this episode of the Alley Oop Basketball Show on DLS Hoops, hosts Juju Gotti and Trysta Krick break down Schröder's huge night and what his performance means going forward. The conversation doesn't stop there. The crew dives into the Eastern Conference power struggle, asking the big question every fan is debating right now: Are the New York Knicks legit contenders, or do the Boston Celtics still own the East? With Jalen Brunson dropping an incredible 47 points, the Knicks are making noise — but is it enough to dethrone Boston? Plus, Juju and Trysta take a hard look at Trae Young's shortcomings, discussing what's holding him back, how defenses are attacking him, and whether his style of play can actually translate to winning basketball when it matters most. From clutch buzzer beaters to MVP-level performances and uncomfortable truths about star players, this episode has everything NBA fans are arguing about right now. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of the Measure Success Podcast, Carl J Cox talks with Gabe Lullo, CEO of Alleyoop, about the real role of outbound sales in today's market. They discuss how AI is changing sales without replacing human connection, why founders should stay close to revenue early, and how content builds trust before the first conversation ever happens. Gabe shares lessons from scaling a remote SDR organization and explains how fractional sales teams help growing companies create momentum without overspending. This conversation is practical, honest, and focused on strategy over tactics. If you want to grow without burning your market or relying on automation alone, this episode will give you a clearer path forward. Subscribe, listen, and apply what matters.  

JuJu Gotti and Trysta Krick break down one of the wildest Kyrie Irving viral moments yet — yes, the robot caught hands — before diving into a full slate of NBA chaos. The crew talks about the Chicago Bulls refusing to lose to the Cleveland Cavaliers, the New York Knicks winning the NBA Cup, and why this Knicks run feels very real. Plus, as always, the show mixes serious hoops analysis with laugh-out-loud viral videos, wild internet moments, and classic Alley Oop energy. If you love NBA conversations that don't take themselves too seriously — but still know ball — this episode is for you. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Victor Wembanyama doesn't even need to start to completely flip a game on its head. On this episode of The Alley Oop Basketball Show on DLS Hoops, Juju Gotti and Trysta Krick break down how Wemby lifted the Spurs just by coming off the bench — blocking everything in sight, dominating the paint, and casually stuffing the stat sheet like it's light work. The hosts also dig into the growing tension between Giannis Antetokounmpo and the Milwaukee Bucks — is this the beginning of a real breakup, or just another NBA power struggle brewing behind the scenes? And finally… Steph Curry might be the only superstar in the league who can sell shoes while barely wearing his own.  Juju and Trysta react to Steph rocking seemingly every sneaker brand except his own, and what that says about sneaker culture, endorsements, and Curry's legacy. From generational talent to franchise drama to sneaker comedy — this episode has it all. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Join Juju Gotti and Trysta Krick on The Alley Oop Basketball Show as they break down a HUGE night in the NBA. We start with LeBron James' MONSTER dunk over Luke Kornet and the wild emotion he unleashed afterward, then dive into whether the OKC Thunder are officially unstoppable, why NBA refs are calling fewer and fewer travels, and the exact moment the Chicago Bulls hit the point of no return this season. If you love real hoops talk with humor, chaos, and actual insight, you're home. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The NBA is in full chaos mode and Alley Oop Basketball Show is breaking it ALL down. On this episode of the Alley Oop basketball show on the DLS Hoops channel, Juju Gotti and Trysta Krick tap in to talk about: – Where could Giannis Antetokounmpo REALLY end up next? – Are the Boston Celtics actually elite… or just front-running frauds? – LaMelo Ball accidentally running out with the WRONG team and confusing everybody – Desmond Bane absolutely slamming the ball into OG Anunoby in a wild heated moment – LeBron James returning like he's 25 again and putting up ridiculous numbers  Hot takes, wild theories, and unfiltered NBA talk — you already know how it goes. Subscribe to DLS Hoops for more NBA debates, breakdowns, and comedy  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Album 7 Track 23 - The Alleyoop Advantage w/Gabe LulloIn this episode of Brands, Beats & Bytes, the Brand Nerds sit down with Gabe Lullo—CEO, storyteller, and music lover—to unpack what truly brings marketing and sales into harmony. Gabe shares sharp insights on leadership, storytelling, and why marketers must understand the sales call. DC delivers one of the show's most memorable reflections, comparing Gabe's business brilliance to Jimmy Page's iconic guitar licks—precise, rhythmic, and unforgettable. Packed with wisdom, personal lessons, and practical takeaways, this conversation is a masterclass in aligning teams, communicating with impact, and using stories to drive meaningful connection and momentum.Key Takeaways: Marketing & Sales Must Operate as OneDeliver Hard News ObjectivelyMarketers Should Listen to Sales CallsTreat “No” as Data, Not DefeatBuild the Process Manually Before Adding TechCommunicate in a Simple, Repeatable FrameworkStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Keyonte George had a performance so rough that even the backboard filed emotional distress. Juju Gotti & Trysta Krick break down the carnage possession by possession and ask: Is this the worst game of his career… or just the beginning of the Jazz Pain Cycle? Then they pivot to the OKC Thunder, who may or may not be trolling the entire NBA by being this good, this young, and this annoying to guard. And of course, the latest chaos: Is Anthony Davis getting traded to the Mavericks? Does Dallas really want AD's yearly “mystery injury side quest”? Juju & Trysta take it all on with their signature mix of hoops knowledge and certified foolishness. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of We Have A Meeting Podcast, we sit down with Gabe Lullo, CEO of Alleyoop - the SDR engine behind some of the fastest-growing startups and enterprise brands in the world. Gabe shares raw, unfiltered insights from building a 175-strong SDR organisation, firing his top performer, creating a culture built on grit, developing future leaders, and pioneering a brand new model for outbound sales. If you're scaling a sales team, leading SDRs, or want to understand what world-class demand gen really looks like, this conversation is an absolute masterclass. What you'll learn in this episode: Why most companies fail at building SDR teams The mindset, grit and emotional resilience required for top performance Why great reps rarely make great leaders (and how to spot the difference) The exact hiring process Alleyoop uses to find elite SDR talent Why cold calling is more valuable than ever The truth about tech stacks, data, and the death of spray-and-pray How Alleyoop trains SDRs to perform under pressure Why AI won't replace SDRs - but poor leadership might What makes a product truly “sellable” in today's market How to create consistency, confidence and culture in a remote sales environment Gabe's transparency, energy and depth of experience make this one of the strongest conversations we've had on outbound, leadership, and building high-performing teams. If you lead a sales team, ARE an SDR, or want to understand what the future of demand generation looks like… you'll want to watch this one start to finish. Let us know in the comments: What was your biggest insight from Gabe? And don't forget to subscribe for more world-class conversations with the industry's best sales operators and leaders.

What if your sales team woke up on Monday to a calendar already full of qualified discovery calls? In this episode of Sharkpreneur, Seth Greene interviews Gabe Lullo, CEO of Alleyoop, who has helped companies from startups to giants like Microsoft, Peloton, and ZoomInfo transform their sales pipelines. Under his leadership, Alleyoop.io has pioneered a two-step model that separates prospecting from closing—backed by 11 million cold calls a year and a focus on authenticity in outreach. In this episode, Gabe shares the systems, stories, and strategies that have fueled Alleyoop.io's rapid growth and its role in scaling billion-dollar brands. Key Takeaways: → The two-step approach that separates prospecting from closing. → How Alleyoop.io serves both startups and global enterprises. → The “hot lead vs. warm lead” model—and why timing matters. → What really causes sales teams to stall (hint: it's not always leads). → Why most “lead gen companies” aren't actually prospecting. Gabe Lullo's expertise in sales, marketing, recruiting, and management began when he started his own business after graduation from the Barney School of Business at the University of Hartford. He owned and operated his own sales, training, and marketing firm for more than a decade. He excelled in training sales and marketing professionals, and additionally, Gabe has had a successful career in executive recruiting. He has been instrumental in expanding the company's search and placement for IT, Software Development, Sales, Customer Success, Marketing, and Executive leaders. Gabe's most recent success has been with us here at Alleyoop. For many years he has been working to build and grow the company by focusing on our culture, environment, customer success, and sales. Connect With Gabe Lullo: Website: https://alleyoop.io/ LinkedIn: https://www.linkedin.com/company/alleyoop-io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

What if your sales team woke up on Monday to a calendar already full of qualified discovery calls? In this episode of Sharkpreneur, Seth Greene interviews Gabe Lullo, CEO of Alleyoop, who has helped companies from startups to giants like Microsoft, Peloton, and ZoomInfo transform their sales pipelines. Under his leadership, Alleyoop.io has pioneered a two-step model that separates prospecting from closing—backed by 11 million cold calls a year and a focus on authenticity in outreach. In this episode, Gabe shares the systems, stories, and strategies that have fueled Alleyoop.io's rapid growth and its role in scaling billion-dollar brands. Key Takeaways: → The two-step approach that separates prospecting from closing. → How Alleyoop.io serves both startups and global enterprises. → The “hot lead vs. warm lead” model—and why timing matters. → What really causes sales teams to stall (hint: it's not always leads). → Why most “lead gen companies” aren't actually prospecting. Gabe Lullo's expertise in sales, marketing, recruiting, and management began when he started his own business after graduation from the Barney School of Business at the University of Hartford. He owned and operated his own sales, training, and marketing firm for more than a decade. He excelled in training sales and marketing professionals, and additionally, Gabe has had a successful career in executive recruiting. He has been instrumental in expanding the company's search and placement for IT, Software Development, Sales, Customer Success, Marketing, and Executive leaders. Gabe's most recent success has been with us here at Alleyoop. For many years he has been working to build and grow the company by focusing on our culture, environment, customer success, and sales. Connect With Gabe Lullo: Website: https://alleyoop.io/ LinkedIn: https://www.linkedin.com/company/alleyoop-io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Buy our book: https://amzn.eu/d/5MXG94J Get ready for a powerful sneak peek into our conversation with Gabe Lullo, CEO of Alleyoop, the outbound powerhouse behind some of the fastest-growing tech companies in the world. In this 3–5 minute sneak peek into the full episode, Gabe breaks down exactly what separates average SDRs from elite performers and why most companies fail long before the first cold call is even made. You'll hear Gabe reveal: • The real reason SDR teams struggle to scale • The shocking story of firing his top performer (and why it mattered) • The mindset and emotional resilience required for sales success • What great leadership actually looks like in a modern revenue org • Why grit beats experience when hiring SDRs This is just a taste of the full episode launching tomorrow. If you're a founder, SDR leader, or ambitious rep wanting to level up your career, this is one you do not want to miss. Subscribe so you don't miss the full episode with Gabe Lullo and more conversations with world-class sales leaders. #sneakpeek #salesdevelopment #SDR #coldcalling #salesleadership #outboundsales #salespodcast

Juju Gotti and Trysta Krick return on The Alley Oop Basketball Show to break down the wildest storylines in the NBA this week. First up: Draymond Green's heated fan confrontation after a courtside heckler called him a “woman.” The crew reacts to Draymond defending himself — and the internet discourse that followed — plus the moment Trysta herself got @-mentioned by Draymond after talking about his matchup against Wemby. Then: Are the Knicks officially cooked? Juju and Trysta debate whether New York is spiraling or just regrouping. And finally: Kevin Durant shows us EXACTLY who he is, reminding the league why he's still one of the most unstoppable scorers alive. Learn more about your ad choices. Visit podcastchoices.com/adchoices

It's the Fabulous Funnies -- a 1970s cartoon that adapts Alley Oop, the Katzenjammer Kids, and other beloved comics of the last century into the most boring, didactic series you've ever seen. The kids will love it, I guess. It notably does NOT include Tumbleweeds. Hmm.

The Alley Oop Basketball Show is BACK with Trysta and Juju breaking down one of the wildest weeks in hoops. Nikola Jokić casually drops 55 points, Bradley Beal suffers a season-ending injury, the front office says “Nico… pack it up,” college women's hoops is cooking thanks to Hannah Hidalgo's monster performance, and 37-year-old Steph Curry continues to remind the league he's still that dude. Juju and Trysta give you jokes, real analysis, chaos energy, and all the takes you need to stay caught up on the NBA and college hoops. NEW EPISODES OF ALLEY OOP EVERY TUESDAY ON DLS HOOPS: https://www.youtube.com/@DLSHoops Learn more about your ad choices. Visit podcastchoices.com/adchoices

De'Andre Hunter had Josh Giddey sliding, Sengun was dancing around Giannis, and the Mavericks might be facing a front office shake-up. Juju Gotti and Trysta Krick break down all the highlights, drama, and debates from around the league on The Alley Oop Show — your weekly NBA hangout on DLS Hoops.  Featuring: De'Andre Hunter's insane crossover on Josh Giddey Sengun's wild movement and footwork against Giannis Should the Mavs make a GM change? Real takes, no fluff — straight from Juju and Trysta. Watch full NBA reactions, highlights, and hot takes every week on DLS Hoops. #NBA #AlleyOop #DLSHoops #DeandreHunter #JoshGiddey #Sengun #Giannis #Mavericks #NBATakes #BasketballShow #TrystaKrick #JujuGotti #DallasMavericks #NBANews #NBATalk Learn more about your ad choices. Visit podcastchoices.com/adchoices

It's the Fabulous Funnies -- a 1970s cartoon that adapts Alley Oop, the Katzenjammer Kids, and other beloved comics of the last century into the most boring, didactic series you've ever seen. The kids will love it, I guess. It notably does NOT include Tumbleweeds. Hmm.

The hosts of The Alley Oop Basketball Show — Juju Gotti and Trysta Krick — break down a wild week in hoops and beyond. The Portland Trail Blazers pulled off a major upset over the OKC Thunder, the Lakers are looking flat-out unstoppable, and Cooper Flagg is suddenly on a surprising losing streak. Plus, a viral video of a disgusting airline sanitation issue has everyone talking — and gagging.  Tune in for real talk, wild takes, and plenty of laughs — only on DLS Hoops. NEW EPISODES EVERY TUESDAY @DLSHOOPS: https://www.youtube.com/@DLSHoops #NBA #TrailBlazers #Lakers #CooperFlagg #BasketballShow #NBANews #ViralVideo #DLShoops #AlleyOopShow #SportsPodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ja Morant reportedly confessed in the locker room that he wants to join another team  — Juju Gotti and Trysta Krick break down what that could mean for Memphis and where he might land next. Plus, the Lakers' new Big 3 — Luka Dončić, Austin Reaves, and Jake LaRavia — are on fire and making waves across the league.Joining the hosts is Jeremy Tache, baseball expert and Miami Heat courtside reporter from The Dan Le Batard Show, for a crossover conversation full of hot takes, behind-the-scenes insight, and plenty of laughs.  Hosted by Juju Gotti & Trysta Krick The Alley Oop Show — your weekly dose of basketball culture, stories, and news. New episodes every TUESDAY on DLS HOOPS. #JaMorant #Lakers #NBA #LukaDoncic #AustinReaves #JakeLaRavia #JeremyTache #DanLeBatardShow #MiamiHeat #NBATrades #BasketballPodcast #TheAlleyOopShow #DLSHoops #NBANews #SportsTalk #NBADrama Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Bucks can't seem to decide if they're elite or average — Trysta Krick and Juju Gotti break it all down on this episode of The Alley Oop Basketball Show. SUBSCRIBE TO DLS HOOPS FOR OUR WEEKLY (TUESDAY) SHOW > https://www.youtube.com/@DLSHoops We dive deep into: Whether the Milwaukee Bucks are really contenders or just inconsistent The latest on Anthony Davis's Achilles injury and what it means for the Lakers Austin Reaves's incredible stretch of play The Chicago Bulls' winning streak — can it actually last? It's your no-fluff, all-fun breakdown of the NBA's biggest stories from two of basketball's most entertaining voices. Subscribe for more NBA + WNBA talk every week from Trysta Krick & Juju Gotti! #NBA #Bucks #AnthonyDavis #AustinReaves #Bulls #NBANews #NBATalk #BasketballPodcast #Lakers #MilwaukeeBucks #ChicagoBulls #AlleyOopShow #TrystaKrick #JujuGotti #BasketballAnalysis Learn more about your ad choices. Visit podcastchoices.com/adchoices

On today's edition of ZASLOW SHOW 2.0, Zaslow responds to heavy criticism coming at him from ESPN Radio Unsportsmanlike host, Evan Cohen. Plus, host of Alley-Oop, Trysta Krick, joins Zaslow to talk NBA. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Law Offices of Anidjar & Levine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "ZASLOW SHOW 2.0" is presented by Anidjar & Levine, Accident Attorneys. Call 800-747-FREE (3733) and get the money you deserve. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sawgrass Infiniti⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Florida's #1 Volume Infiniti Dealer. Financing as low as 0% APR Available. $0 Down Payment Required. 400 New Infiniti models in stock at all times. Where the Commercial Ends and the Savings Begin. Conveniently located off the Sawgrass & Commercial Blvd. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CanesWear⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ has the largest selection of Miami Hurricanes items. And, an amazing selection of all your favorite South Florida Pro teams. Dolphins, Panthers, Heat, Inter Miami and Marlins items, are all available. No matter which South Florida Team you root for, CanesWear is the spot, Miami fans shop, CanesWear.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Signature Real Estate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Whether you're buying your dream home, selling your property, or looking to join the best in the business, contact Matthew H. Maschler at 561-208-3334 or Matt@RealEstateFinder.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny Cuba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Official beer of ZASLOW SHOW 2.0 - European Roots with a Caribbean Soul #StayTranquilo ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brunt Insurance⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Official insurance agency of ZASLOW SHOW 2.0. Wherever you're located in Florida, from Pensacola to The Keys and beyond, Brunt Insurance delivers you comprehensive insurance tailored exactly to your needs. Home, auto, boat, life insurance, call 954-589-2204. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Legacy Lab⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If something were to happen to you today, would your loved ones know what to do? Legacy Lab helps people organize their end-of-life and incapacity info in one convenient, secure location. Download the app today for peace of mind for you, your family and loved ones. If your business targets 25-54 year old Men, let's advertise on ZASLOW SHOW 2.0!! Email jonathanzaslow@gmail.com and join the growing list of partners!! Learn more about your ad choices. Visit podcastchoices.com/adchoices

On today's edition of ZASLOW SHOW 2.0, Zaslow responds to heavy criticism coming at him from ESPN Radio Unsportsmanlike host, Evan Cohen. Plus, host of Alley-Oop, Trysta Krick, joins Zaslow to talk NBA. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Law Offices of Anidjar & Levine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "ZASLOW SHOW 2.0" is presented by Anidjar & Levine, Accident Attorneys. Call 800-747-FREE (3733) and get the money you deserve. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sawgrass Infiniti⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Florida's #1 Volume Infiniti Dealer. Financing as low as 0% APR Available. $0 Down Payment Required. 400 New Infiniti models in stock at all times. Where the Commercial Ends and the Savings Begin. Conveniently located off the Sawgrass & Commercial Blvd. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CanesWear⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ has the largest selection of Miami Hurricanes items. And, an amazing selection of all your favorite South Florida Pro teams. Dolphins, Panthers, Heat, Inter Miami and Marlins items, are all available. No matter which South Florida Team you root for, CanesWear is the spot, Miami fans shop, CanesWear.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Signature Real Estate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Whether you're buying your dream home, selling your property, or looking to join the best in the business, contact Matthew H. Maschler at 561-208-3334 or Matt@RealEstateFinder.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny Cuba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Official beer of ZASLOW SHOW 2.0 - European Roots with a Caribbean Soul #StayTranquilo ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brunt Insurance⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Official insurance agency of ZASLOW SHOW 2.0. Wherever you're located in Florida, from Pensacola to The Keys and beyond, Brunt Insurance delivers you comprehensive insurance tailored exactly to your needs. Home, auto, boat, life insurance, call 954-589-2204. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Legacy Lab⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If something were to happen to you today, would your loved ones know what to do? Legacy Lab helps people organize their end-of-life and incapacity info in one convenient, secure location. Download the app today for peace of mind for you, your family and loved ones. If your business targets 25-54 year old Men, let's advertise on ZASLOW SHOW 2.0!! Email jonathanzaslow@gmail.com and join the growing list of partners!! Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of The Alley Oop Basketball Show on DLS Hoops, hosts Juju Gotti and Trysta Krick break down another wild week in the NBA. Trysta heads to the Portland Trail Blazers game and gives us the inside scoop from the locker room — including what the team's temperature really is right now. Meanwhile, Juju and Trysta react to Chauncey Billups' Klutch hoodie, the incredible skill set of Victor Wembanyama, Austin Reaves' breakout performance, and what's really going on with the Denver Nuggets. This episode's got everything: insight, laughs, and real hoops talk you won't find anywhere else.  Subscribe to DLS Hoops for more NBA stories, player insights, and hilarious basketball banter! #NBA #Wemby #VictorWembanyama #AustinReaves #Lakers #DenverNuggets #ChaunceyBillups #TrailBlazers #PortlandTrailBlazers #TrystaKrick #JujuGotti #DLSHoops #AlleyOopShow #NBATalk #BasketballShow Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of Alley Oop, hosts Juju Gotti and Trysta Krick dive into a wild night in the NBA — starting with Victor Wembanyama's jaw-dropping performance that has fans calling him unguardable. But the spotlight doesn't stop there…The crew also breaks down the shocking gambling arrests involving the Trail Blazers' head coach and Miami Heat's Terry Rozier, discussing what this means for the league, betting culture in basketball, and how it all impacts the NBA's image. Tap in for the laughs, the hot takes, and the real talk only Alley Oop can deliver. Subscribe to DLS Hoops for more episodes, breakdowns, and the best NBA conversations every week! #VictorWembanyama #Wemby #NBANews #NBAGambling #TerryRozier #TrailBlazers #DLSHoops #AlleyOopShow #TrystaKrick #JujuGotti #BasketballTalk #NBAHighlights #NBAScandals Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this Leader Generation episode, CEO Gabe Lullo shares the playbook Alleyoop uses to turn “more pipeline” into real revenue.  You'll hear how to fix unqualified pipeline syndrome by aligning on a clear ICP, catching buyers at the right time and using the BDR function as the bridge between marketing and sales. Gabe breaks down simple rules of engagement for MQL-SQL handoffs and the feedback loops that keep everyone moving in the same direction. We also dig into what actually works right now: human-first outreach, SDRs who think like marketers and LinkedIn content that warms leads before a sales call ever happens. Gabe shows how empowering employee voices on social can fuel 40% of new business, while cutting recruiting spend and improving pipeline quality.  If you want practical ideas to get better leads, better teamwork, and better outcomes, this one's for you. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Gabe Lullo: Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe. He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs. With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop's growth and shaped its corporate culture. Beyond his career accomplishments, Gabe graduated from the Barney School of Business at the University of Hartford and his leadership ethos is rooted in cultivating environments that prioritize both professional development and individual success. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

How do you get a 70% reply rate on LinkedIn DMs? In this episode, I sit down with Gabe Lullo, CEO of the 8-figure sales development agency Alleyoop, who shares his exact method for filling his sales pipeline every single day. Gabe unpacks the hard truths about modern sales, explaining why most LinkedIn outreach is just noise and how hyper-personalized voice notes can get you a 7x higher response rate. He also breaks down his "calls and content" strategy, why prospecting for one hour daily is more effective than batching it once a week , and the critical difference between being a founder and being a CEO. Check out the company: https://alleyoop.ioBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

What if cold calling isn't dead and SDRs are not just seen as “entry-level”?In this episode of The Hard Corps Marketing Show, I sat down with Gabe Lullo, sales leader and CEO of Alleyoop. Gabe brings decades of experience to the table and delivers a no-nonsense perspective on what makes modern sales development succeed and why human connection still matters in an age of automation.Gabe breaks down the biggest myths about Sales Development Representatives (SDRs), cold calling, and who really “owns” sales development. He shares why SDRs should be treated as a unique, strategic function, not just a stepping stone to closing roles, and how the best reps focus on active listening, authenticity, and building trust. We also dive into the power of multi-channel outreach, the right way to use AI, and what industries actually do respond to outbound efforts.In this episode, we cover:Why SDRs should have their own career path, and are not just seen as junior AEs.How cold calling (or “first calling”) is still the most effective outreach method.Why authenticity, curiosity, and active listening outperform any sales script.How to warm up leads using LinkedIn, content, and follow-up calls.If you want to sharpen your sales strategy, elevate your SDR team, or just prove that cold calling isn't dead, this episode is packed with real-world tactics and takeaways you can use today.

The Alley Oop Basketball Show is back!  Hosted by Juju Gotti and Trysta Krick, this week's episode is packed with hot takes and hilarious moments. The crew breaks down whether the Las Vegas Aces are officially a dynasty after their latest run, reacts to WNBA Commissioner Cathy Engelbert getting booed during the trophy ceremony , and drops their early NBA Championship predictions. Plus, Juju and Trysta debate Devin Carter's viral hair, and roast the wild ones who actually bet on preseason games  Subscribe for more hoops talk, weekly laughs, and spicy takes! #AcesDynasty #AlleyOopShow #JujuGotti #TrystaKrick #WNBA #NBA #BasketballPodcast #LasVegasAces #CathyEngelbert #NBAPredictions #DevinCarter #SportsTalk #BasketballShow #NBA2025 #BasketballFans #SportsComedy #PreseasonBets #DLSHoops Learn more about your ad choices. Visit podcastchoices.com/adchoices

A'ja Wilson DOMINATES Game 3 of the WNBA Finals!  The Las Vegas Aces' superstar put on a CLINIC — owning the court and proving why she's one of the best in the game. Meanwhile, Alyssa Thomas and Satou Sabally struggled to find rhythm  as the Mercury just couldn't keep up.  On this episode of Alley Oop, hosts Juju Gotti and Trysta Krick break down every highlight, the intensity of Game 3, and what's next for the WNBA Finals. From A'ja's monster performance to the Mercury's defensive breakdowns — we've got all the takes, all the laughs, and all the hoops talk you need! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Tawinee's Actual Factuals- Gas, Jets and Alley Oop by STAR 102.5/Des Moines

Caitlin Clark had something to say  about Napheesa Collier's press conference — and JuJu Gotti & Trysta Krick break it all down on today's show!  We're also diving into:* Tina Turner's not-so-great statue reveal * Wembanyama's mysterious “height increase” * Meg Gustafson's flop moment * Bold WNBA Finals predictions * A hot take on the Golden State Warriors  It's all hoops, culture, and unfiltered takes. Tap in, drop your Finals pick in the comments, and don't forget to subscribe for more basketball talk with JuJu & Trysta!  Who do YOU think takes the WNBA Championship this year? #CaitlinClark #NapheesaCollier #WNBAFinals #WNBA #BasketballShow #TinaTurner #VictorWembanyama #MegGustafson #GoldenStateWarriors #NBA #TrystaKrick #JujuGotti Learn more about your ad choices. Visit podcastchoices.com/adchoices

WILD DAY in Sports! From the WNBA to college football to the NBA, the drama doesn't stop. Cheryl Reeve has been suspended, crushing the Minnesota Lynx's Finals hopes, while the Indiana Fever SHOCKED the Las Vegas Aces. In college football, chaos broke out as fans stormed the field during the Virginia game, creating an unforgettable scene. And in the NBA, breaking news: Anthony Davis revealed he must now permanently play with eyewear after an injury scare — changing the way we'll see him on the court forever. From the Lynx heartbreak, to the Fever's upset, to college field-storming madness, to Anthony Davis's bombshell — today's sports world is ALL. Drop your thoughts below — did the Lynx ever have a chance? Can the Fever sustain this energy? And how will AD adjust to his new look?#WNBA #CherylReeve #MinnesotaLynx #IndianaFever #LasVegasAces #AnthonyDavis #NBA #CollegeFootball #VirginiaFootball #SportsNews Learn more about your ad choices. Visit podcastchoices.com/adchoices

MPJ's comments are making waves after NBA Media Day — but that's just the start of today's wild hoops headlines. We dive into the fallout, plus a shocking move from the New York Liberty, who dumped head coach Sandy Brondello. We're also breaking down: -Breanna Turner's epically bad free throw moment-Zion Williamson's weight loss & the questions about his training habits-The Liberty's stunning decision to fire Coach Brondello-Who's got the edge in the WNBA Finals — the Las Vegas Aces or the Minnesota Lynx? If you're a fan of both the NBA and WNBA, this episode is packed with takes you won't want to miss.Alley Oop = your home for basketball news, WNBA highlights, NBA talk, culture, and unfiltered hoop debates. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The WNBA is heating up and Alley Oop has you covered! Co-hosts Juju Gotti and Trysta Krick break down:    •    The Indiana Fever's shocking wins over the Atlanta Dream & Las Vegas Aces, powered by Kelsey Mitchell    •    The Minnesota Lynx comeback thriller vs. the Phoenix Mercury    •    A'ja Wilson's historic 4th MVP award    •    Caitlin Clark fined for her ref comments + Sophie Cunningham calling out the league    •    All the WNBA drama, reactions & what's next for hoops fans Alley Oop = your home for basketball news, WNBA highlights, NBA talk, culture, and unfiltered hoop debates. Don't forget to subscribe for all things hoops, WNBA, NBA, and basketball culture. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Co-hosts Juju Gotti and Trysta Krick talk about the WNBA playoffs, the epic, milky, puffer jacket choices of Skylar Diggins, the lack of accountability from Alyssa Thomas, and the incredible story of Courtney Williams and the StudBudz. It's playoff time with Alley Oop the comedy show that talks about all things basketball, hoops, and hoopers. #wnba #wnbaplayoffs #pheonixmercury #minnesotalynx #seattlestorm #connecticutsun #courtneywilliams #studbudz Learn more about your ad choices. Visit podcastchoices.com/adchoices

Co-hosts Juju Gotti and Trysta Krick talk about the messiest teams in the WNBA. Is there any hope for the Dallas Wings? The Chicago Sky? The Mystics? The Connecticut Sun? And Brittney Griner proves all her naysayers wrong. Alley Oop is all things basketball, hoops, and hoopers. #wnba #wnbarumors #chicagosky #paigebueckers #washingtonmystics #basketballshorts #playoffs #wnbaplayoffs #connecticutsun Learn more about your ad choices. Visit podcastchoices.com/adchoices

Co-hosts Juju Gotti and Trysta Krick disagree on whether or not Courtney Vandersloot should start after an acl injury. Is Angel Reese right and the Chicago Sky needs a massive re-build? Plus, the Vegas Aces come roaring back to dominate, while Juju and Trysta discuss who should win coach of the year. Alley Oop is all things basketball, hoops, and hoopers. #wnba2025 #wnba #valkyries #lasvegasaces #chicagosky #angelreese #basketball Learn more about your ad choices. Visit podcastchoices.com/adchoices

Fan questions answered. What's next in terms of Juju's rap career? What is happening with the Aces? Is Ellie the best mascot in all of sports? Alley Oop is everything basketball, hoops, and hoopers. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Juju goes off on the Phoenix Mercury and how they were smashed by his Atlanta Dream, a passionate plea about no more throwing ‘dos on the courts, and how will the Fever deal with all those injuries? Juju Gotti talks to Ciara and Alex of Flagrant Magazine's Pick Up podcast about the WNBA. Juju Gotti is the host of Alley Oop: the all things basketball show featuring hoops and hoopers and the people who love them. #wnba #mystics #atlantadream #indianafever #connecticutsun #basketball #basketballshorts Learn more about your ad choices. Visit podcastchoices.com/adchoices

Who should take advantage of that trade portal? The bigs on the Liberty are gelling and Collier goes down with an ankle sprain. Juju Gotti and Ros Gold-Unwude keep it real talking hoops and hoopers on ALLEY OOP, which covers all things basketball. #wnba #dallaswings #nyliberty #lynx #basketball #baskeballshorts Learn more about your ad choices. Visit podcastchoices.com/adchoices

Juju Gotti goes deep with Sarah Spain about the W discussing who will fill that 8th playoff spot, the valuation of the Valkyries, the rookies on the Mystics, the Fever with and without Caitlin, the inconsistent Chicago Sky, and what is up with those WNBA refs. #wnba #sarahspain #washingtonmystics #dallaswings #lasvegasaces #valkyries #basketball Learn more about your ad choices. Visit podcastchoices.com/adchoices

Juju Gotti chats with Trysta Krick and Sarah Chovnick of "Let Her Shoot" about the WNBA CBA, Emma Meesseman going to the Liberty, that Sophie Cunningham viral video about the W refs, and much more. Plus, an insider's take on that bag line at the W's All-Star Week. Alley Oop is everything basketball, hoops, and hoopers.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Juju Gotti and the Oddball co-hosts Amin and Izzy discuss Tatum's achilles, who has the best shot at winning it all, the league's love for the Knicks, Izzy's hate for Shai Gilgeous-Alexander, and playoff Jimmy Butler. Alley Oop talks all things basketball and hoopers. #NBA #Playoffs #NBAPlayoffs Learn more about your ad choices. Visit podcastchoices.com/adchoices

Juju Gotti and the sports video game content creator Kofie Yeboah discuss the Warriors, Buddy Hield, the phenom Thomspon Twins, rivalries, and Haliburton's Dad trying to start something over nothing. Alley Oop talks all things basketball and hoopers. #NBA #Playoffs #NBAPlayoffs Learn more about your ad choices. Visit podcastchoices.com/adchoices