The Winding Road

Do you ever wonder how to keep the momentum going when juggling a day job and a side project? This week, Nathan and Travis share their experiences with this very thing.While working on a contract with the University of Oxford, Nathan has also been developing his side project, Dadversity. He brings invaluable insights about the importance of consistency, especially when it comes to maintaining a digital presence on social media. So, grab a notepad because, in this episode, you'll learn that showing up consistently matters more than a viral post.Balancing energy and time between your day job and a side project can be a real challenge. They discuss how setting realistic expectations can be a game-changer. Nathan and Travis delve into the concept of a portfolio career and its potential benefits. Imagine this, you are not tied to one job or one job role; instead, you have multiple income streams from diverse roles that can make your life more fulfilling! We also touch on how to adjust your business model and be creative to decrease the friction and conflict between your side projects and your day job.Finally, we talk about the importance of consistency and showing up, even when you don't feel like it.  If you're thinking about a career pivot, juggling a side project, or trying to balance multiple professional commitments, this episode is just what you need. Tune in, and let's redefine work-life balance together!Episode Links:DadversityRainierDigitalFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Kenny Soto joins host, Travis Scott, on the Winding Road Careers podcast.Kenny is a seasoned marketing leader and growth-focused professional with over eight years of experience in developing and implementing effective digital marketing campaigns. He has worked with clients such as JP Morgan Chase Bank, Buzzfeed, and Ray Dalio. He is also the host of the People of Digital Marketing podcast. In this episode, Kenny shares his career journey, from aspiring to be a doctor to becoming a music theory major and eventually transitioning into marketing. He discusses the importance of note-taking, pattern matching, and documenting one's learning and achievements. He also shares his approach to career growth, emphasizing the importance of saying yes to opportunities, especially in the early stages of one's career, and the value of viewing oneself as a consultant within a company.Books Mentioned:- Rasputin for HireOther Links:- Connect with Kenny on LinkedIn- People of Digital Marketing PodcastFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Lindsay has had a fascinating career. She started out working for startups during the frenzied dot com era, got burned out right before the "dot bomb" happened and went back to school to earn a teaching certificate.She was a teacher at Oakland Unified for four years before burning out (the typical timeframe for teacher burnout) and was asked to come work in marketing for an entrepreneur she had worked for in the past.This led to her getting a lot of agency experience and, ultimately, starting her own agency.Now, she's a solo consultant (more specifically a marketing activist) and loves it. It fits how she likes to work and what she likes to do: teach, build, and advise.Our conversation dives into her career journey. We also talk about the power of understanding your strengths and playing to them and we even branched off and briefly talked about meditation and how it's helped her.Connect with Lindsay:Lindsay on LinkedInHer company, Open Lines MarketingFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Gaby Israel Grinberg is the Co-Founder and Chief Experience Officer at Proofpoint Marketing. She is also the co-host of the podcast, The Master Marketer Show.Gaby and I talked about: What she learned early in her career that has stuck with herPerseverance through personal and professional tragedy and adversityThe importance of employer transparencyFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Sometimes we think of a career change as being a 180 from what we were previously doing. However, a common pivot is to make an adjacent change.An adjacent career change is moving into something that already 'touches' what you're already doing. It's not something completely different. Dan Cafiero called it "evolving with the market."He started out in digital advertising and event planning and eventually moved into a more strategic and technical role involved with ABM (account-based marketing) and program management. We also talked about:What a passion really is and does it apply to your careerWhy you need to try different things to be able to see what you couldn't before- hence the 'adjacent' nature of a career changeHow to take an ABM approach to your job searchFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

April Rinne is a futurist and the author of Flux: 8 Superpowers for Thriving in Constant Change.If there's anything that's been a constant over the past few years for just about everyone, it's change- and big change. There's good change - the kind we opt into. That change is relatively easy.Then there's bad change - the kind that blindsides us and drives us down the spiral of worst-case scenarios and doomsday.April and I discuss several ways for dealing with change that she covers in her book. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In Part 1 of my interview with Joel, he talked about how he's built a huge following on social that now gets him paid to produce content.In Part 2, we shifted gears to talk about his experience as a recruiter and what you can do to get noticed and land interviews after you've made a career change.Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In Part 1 of my interview with Joel Lalgee, he breaks down how he has grown his LinkedIn following to over 190K followers in just a few years. Not only has he built a huge following on LinkedIn, but he's done the same on TikTok and Twitter. Now he gets paid to produce content. If that's something you aspire to, you're gonna want to give this a listen.Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

All anyone can talk about right now is AI and ChatGPT which leads me to the question:  Is it even worth it to try to become a better writer?The short answer is: yes.If you agree and want to become better at copywriting or want to pivot into copywriting, this episode is for you.Brannan Sirratt is a non-fiction book coach and editor. She was the editor of my book, Think Differently, and will be the editor of the next book I plan to start writing soon.Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Have you ever left a conference feeling like you could have done a better job at meeting people? Yeah, me too. That's why I wanted to talk with Robbie about his book Croissants vs Bagels  where he talks about this very thing.A week after our interview I was going to be attending a conference/tradeshow and Robbie offered some tips on how to approach it and what to do in certain, inevitable situations. If you're planning on attending in-person events this year, this interview (and his book) are essential.Robbie also has a new book called Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events that will be available March 13, 2023.Connect with Robbie here.Check out Robbie's resources here. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Making a pivot is always challenging. The differences between sales and marketing can make this pivot even more challenging. Alexis Scott breaks down how she made the pivot and what she's learned along the way.Connect with Alexis on LinkedInHer company, WorkspanFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Like many marketers right now, Emily Mireault became a RIF casualty and was suddenly in the market for a new role. After applying to numerous roles in the traditional "spraying and praying" fashion, she decided to do something different. She decided to go all in on using LinkedIn to organically find her next role.Find out what she did and how it worked in this episode of the Winding Road Careers podcast.Connect with Emily on LinkedInFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Changing jobs and companies is tough. Most of the time, we jump from one right into the other with barely a break. Mallory Lee wanted to change that, so during her interviews, she asked to take a mini-sabbatical between roles- and the companies agreed.She is now the VP of Operations at Nylas, which means she also moved into a completely different type of business. She needed to learn a new customer persona and market, not to mention adjust to working across multiple time zones (she had mostly been working only in the US Eastern Time Zone).Find out how she has transitioned and what she learned during her sabbatical.Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In this episode of the Winding Road podcast, I  welcome Ryan Gunn, a senior marketing operations consultant at Aptitude 8, a consultancy focused on marketing automation and HubSpot. Ryan reflects on his whirlwind first three months on the job, discussing the combination of learning a lot and feeling like an imposter among the highly knowledgeable team at Aptitude.We talk about:Marketing automationHubSpotMarketing operationsRevenue operationsSolutions architectureImposter syndromeLearning and growth in a consultancyCareer paths in marketingThe role of accountability in writing and musicThe benefits of having a support systemThe importance of partnership and collaborationThe challenges of maintaining productivity without a support systemConnect with this week's guest Ryan GunnLinkedIn: https://www.linkedin.com/in/ryanagunn/ Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Welcome to this week's episode of the Winding Road Podcast; today's guest is Jenny Blake.We say hello to Jenny again to talk about serendipity because our last conversation got caught short (listen to Ep_41); we chat about what we think serendipity is, how it works, and how we can open ourselves to it.Jenny Blake is an author and podcaster who loves helping people move from friction to flow through smarter systems powered by Delightfully Tiny Teams. She just launched her award-winning third book, Free Time: Lose the Busywork, Love Your Business.We talk about:Increasing our serendipity surface area.Croissants Versus Bagels!Whoever you talk to at a conference, they want you to talk to themIf I make one new  friend at a conference, that's a success!Soften our vision around specific outcomes; then we can be delighted by whatever occursWe don't always know what our next moves are leading us towardConnect with this week's guest Jenny BlakeAmazon: Free Time, Pivot, Life After CollegePodcasts: Pivot with Jenny Blake, Free Time  with Jenny BlakeFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

If you have a non-linear career path, you're all but guaranteeing that you're throwing your resume down a black hole when you apply to jobs and lead with your resume. In this episode, I give you the framework to never have to do this again.Topics discussed:I made a promise to myself that if I had to look for another job, for whatever reason, I was not going to find it leading with my resume.Find a way for people to talk about you when you're not in the room.People don't buy what you do; they buy why you do it.How to find a mentorHow to find and reach out to people you think are interesting and would like to get to know better.Why hosting an event is a game changerBooks I mentioned or recommend reading on this topic: The Proximity Principle by Ken ColemanCroissants vs Bagels by Robbie SamuelsTwo-Hour Cocktail Party by Nick GrayLose the Resume, Land the Job by Gary BurnisonThe Startup of You by Reid Hoffman and Ben CasnochaSteal Like an Artist by Austin KleonConnect with me:Website: http://www.windingroadcareers.com/Instagram: https://www.instagram.com/windingroadcareers/Linkedin: https://www.linkedin.com/company/winding-road-careers/Twitter: https://twitter.com/thewindingrdFacebook: https://www.facebook.com/windingroadcareersFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Welcome to this week's episode of the Winding Road Podcast; today's guest is Dorie Clark.Dorie has been named one of the Top 50 business thinkers in the world by Thinkers50. She is a keynote speaker and teaches executive education at Duke University. She is also the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You and Stand Out, named the #1 Leadership Book of the year by Inc. magazine. A former presidential campaign spokeswoman, she frequently writes for the Harvard Business Review. We talk about:There are a lot of people building courses. How important is tying the community to those courses?How important do you think it is for people to be a part of a community? If they have a non-linear career?The resume is irrelevant.How do you prioritise the different things you're involved with?You talk about the long game in your book; what about a shorter timeframe? How do local network building versus broader entities like Linkedin etc., come into play?What was the catalyst for writing your book?Connect with this week's guest Dorie ClarkWebsite: https://dorieclark.com/ Linkedin: https://www.linkedin.com/in/doriec/ Twitter: https://twitter.com/dorieclark Instagram: https://www.instagram.com/dorieclark/ YouTube: https://www.youtube.com/DorieClark Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In today's podcast, we chat with Evan Dunn Director of Growth Marketing at Syncari.From social work to writing poetry and creative writing to marketing Evan has had a unique career journey . Evan believes in creating conversations that grow revenue.Topics discussed:A family journalMarketing copywriting ….and poetry?Raising over $400,000 in Kickstarter funds, Growing over 50,000 followers on twitterWhat is happening at Twitter?How active are you on LinkedIn?Could you see really quick results in terms of relationship building on Twitter, or does it take time?Do you have Twitter lists? Are you engaging through the app itself or on the desktop? What advice would you have for people who have recently been laid off ?Connect with Travis L Scott:Website: http://www.windingroadcareers.com/Instagram: https://www.instagram.com/windingroadcareers/Linkedin: https://www.linkedin.com/company/winding-road-careers/Twitter: https://twitter.com/thewindingrdFacebook: https://www.facebook.com/travislscott1.0Connect with this week's guest  Evan DunnWebsite: https://syncari.com/ Linkedin: https://www.linkedin.com/in/evanpdunn/ Twitter: https://mobile.twitter.com/evanpdunn A family journal: https://afamilyjournal.com/ Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In this week's episode, I chat with Stacey Danheiser who pivoted from marketing within Fortune 500 companies to building and running her own company. This episode is like free mentoring and is a must listen for new and experienced marketers alike- especially if you're an early-career marketer.She provides some insight that will help marketers navigate how marketing works within their companies and how to be persuasive to get more done and become an internal linchpin. Stacy is the founder and CEO of Shake Marketing. She's the author of two books, and she has also built and runs a community called Soar Marketing Society she's a contributing writer for the Rev Genius community that we are both a part of.Topics discussed:What was the catalyst to pivot and start your own company? I was really surprised by the lack of understanding within the organization of what marketing isEducating my marketing peers on what good marketing looks like and what role marketing should play.Leveraging your relationshipsThe decision-making process has changedGo meet with your sales team or travel with your sales team, or sit on customer phone calls Trying to mitigate the fear The role of internal selling. Not everybody's comfortable doing thatConnect with Travis L Scott:Website: http://www.windingroadcareers.com/Instagram: https://www.instagram.com/windingroadcareers/Linkedin: https://www.linkedin.com/company/winding-road-careers/Twitter: https://twitter.com/thewindingrdFacebook: https://www.facebook.com/travislscott1.0Connect with this week's guest Stacey DanheiserWebsite: https://www.shakemktg.com/Linkedin: https://www.linkedin.com/in/staceydanheiser/Twitter: https://twitter.com/ShakemktgInstagram: https://www.instagram.com/shakemktg/Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In early 2021, Heather took a Director of Marketing role at a startup only to find herself laid off about 60 days later because the company wasn't ready for marketing.This was the best thing that had ever happened to her because it forced her to reflect on what she enjoyed doing and where she wanted to take her career.She had always been interested in the technology and process side of marketing which made her curious about Marketing Operations (MOps). As she learned more and more and became immersed in that world, it became more clear that ops was the place for her.With that in mind, she started networking and making connections in that world and, shortly after, landed a role as a RevOps Manager at a London-based software development company.In this episode, we talk about the journey of her pivot from Director of Marketing and being responsible for the building and execution of campaigns to Marketing and Revenue Operations where she gets to build the program from the ground up.If you're considering a move into ops, this episode is for you!Helpful links:Follow Heather on LinkedInFollow Travis on LinkedIn and TwitterWinding Road CareersLinks to Things We Talked About:PavilionMO ProsCertified MasterySeth GodinHubSpotSalesforceMarketoFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

How to keep going when you want to give up. That's what many of us want to know when we're in the middle of a career pivot or just starting out in marketing or marketing ops.Robbie Swale is the author the book by that exact name - “How to Keep Going When You Want to Give Up” as well as “How to Start When You're Stuck”Some of the things we talk about in this episode include:What's more important than ‘what' you want to do or becomeWhy the internet and social media is a horrible place to seek out reassuranceWhy trying to predict the future is a lost causeThe benefits we both have found from a non-linear career path and experienceHelpful links:Get in touch with Robbie:Connect on LinkedIn:Buy his booksFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

This week's podcast is with my good friend Mason Cosby.  We chat about Mason's winding road from wanting to be a Pastor to now helping others get their dream jobs by utilizing Linkedin as a networking powerhouse.Mason is the Marketing Director at Gravity Global (formerly Mojo Media Labs) and acts as the marketing agency's "Research and Development" department. Through monthly workshops, weekly blog content, weekly podcasts, and daily social content, Mason constantly shares what's working to drive growth in B2B today.Additionally, Mason interviews top marketing leaders to learn how they have built their careers, so you can learn how to build yours on his podcast, the Marketing Ladder. Topics discussed:Show up, even when you don't feel like it and if you're generous, serendipity will find youLaid off only 20 days after getting engaged and finding a house; what do I do?Pivoting after being a potential Pastor (try saying that fast)LinkedIn weekly networking targetsWhat we learn from dead-end jobs that help us in the futureThe S-curves of growthWhat is it now that you find the most joy in?Recruiters are practicing risk aversionWhy it falls on the job seeker to make themselves stand outConnect with this week's guest Mason CosbyWebsite: https://www.mojomedialabs.com/Linkedin: https://www.linkedin.com/in/masoncosby/Podcast: https://open.spotify.com/show/1ZgA5WCH8ZXt3KAMYccWVE Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

I wanted to talk about pivoting within constraints, whether self-imposed or not self-imposed but my guest and I went off on a compelling tangent about whether or not you need to be on social media to survive as a business.In this week's episode of the Winding Road podcast I speak again with Dayna Del Val a return guest. Dayna lives in Fargo North Dakota and is the President & CEO of The Arts Partnership an umbrella arts nonprofit organization dedicated to cultivating community through the arts.Additionally, she is a professional stage and commercial actor, speaker and writer.Topics discussed:I felt like I was my truest self when somebody hit the board and said Action!reconcile that stupid fear of missing out or fear of you didn't work hard enoughHow much do you believe in serendipity versus like feeling like you have to be out there?Where could I put my time and see better returns?How can you remove social as a perceived key marketing channel?Seeking reassuranceYou always remember the negative comments more than the positive ones.Connect with Travis L Scott:Website: http://www.windingroadcareers.com/Instagram:https://www.instagram.com/windingroadcareers/Linkedin: https://www.linkedin.com/company/winding-road-careers/Twitter: https://twitter.com/thewindingrdFacebook: https://www.facebook.com/travislscott1.0Connect with this week's guest Dayna Del ValWebsite: https://daynadelval.com/Newsletter: https://daynadelval.com/rediscover-your-spark-course/Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Let's face it, for some of us, time is more valuable than money. We would take a pay cut to gain more time. But what if you're trying to pivot into a new field and you need to carve out time to learn? What if you've spun up a side project to help you make the pivot or increase your income?What if you took the leap and are now a solopreneur trying to do everything?Where is this time going to come from?Well, Jenny wrote an entire book on this topic: Free Time: Lose the Busywork, Love Your Business, and we talked about some of the things she wrote about you can use to get more time back.You may love what you do, but you also have a life to live.---------About the Guest:Jenny Blake is an author and podcaster who loves helping people move from friction to flow through smarter systems, powered by Delightfully Tiny Teams. She just launched her award-winning third book, Free Time: Lose the Busywork, Love Your Business. Where to find Jenny:Amazon: Free Time, Pivot, Life After CollegePodcasts: Pivot with Jenny Blake, Free Time  with Jenny BlakeFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Chris Roche has gone from an intern to CRO to founding a successful business (Catalyst Consulting)-  all in about 6 years.In this episode, he shares how he moved up the marketing career ladder so fast. He also shares insight into why he thinks starting his career in sales has made him a better marketer.Things Mentioned in the Show:Chris on LinkedInCatalyst ConsultingFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

When you're making a pivot, there can be pressure to feel like you have to keep up with everyone else on platforms like LinkedIn, Twitter, and TikTok. You don't. In this episode, I talk about things you can do to still be active on social media platforms, build an audience, and make a name for yourself without feeling like you need to be an expert in an area you just pivoted into. I share where you can go to learn, absorb, and become more confident- plus build new relationships. I also share some behind-the-scenes info on how I'm approaching this season of The Winding Road and how I'm building it. Here are links to some of the things mentioned in this episode:Books:The Long Game by Dorie ClarkPivot by Jenny BlakeFree Time by Jenny BlakeCommunities:MOProsPavilionRevGeniusJenny Blake's BFFCertified MasteryHubSpot Solutions Partner Facebook GroupFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

I met Dayna in Dorie Clark's Recognized Expert community and I invited her onto my podcast to talk about something else entirely, but the conversation to a fork in the road and we began to talk about the power of belonging to a community. We both are grateful to get to belong to the ones we do and it has been life (and career) changing for both of us. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

What does it mean to "become forever employable"? How do you achieve it?Jeff and I talk about this, which is also the topic of his book by the same name.We cover things like: How long does it take to become forever employable or a recognized expert in a fieldHow to build a personal brandHow to figure out what you should become an "expert" inShould you pivot...and moreIf you'd like to connect with Jeff, you can find him here, and on LinkedIn and TwitterYou can buy his book on Amazon.If you'd like to connect with me, Travis, you can find me on Twitter and LinkedIn as well.Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In this episode, I'm dropping a knowledge bomb (I just wanted to say that, actually what I talk about isn't rocket science or a revelation) about one of the best - if not the best- things you can do to achieve a competitive advantage throughout your career.Some of the books I mention are:1:25 - This is Marketing by Seth Godin2:58 - So Good They Can't Ignore You by Cal Newport 4:45 - Linchpin by Seth Godin5:32 - Obviously Awesome by April Dunford6:11 - Steal Like an Artist by Austin Kleon7:12 - Entrepreneurial You by Dorie Clark7:50 - The War of Art by Steven Pressfield8:24 - Start Finishing by Charlie Gilkey 9:35 - Building a StoryBrand  by Donald Miller11:35 - Stand Out by Dorie ClarkWant more content like this?Read my latest blog postFollow me on LinkedIn and TwitterFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Carrie and I had a great conversation loaded with takeaways for those just starting their careers as well as those who have been in it for a while.Some of the things we talked about were:Her decision to take an unpaid internship at age 40 and how that changed the trajectory of her careerReinventing yourself - sometimes multiple timesHow being curious and trying new things can change your life and careerWhen and why you need to "Marie Kondo" your current job and companyWhy you shouldn't let yourself or anyone else put you in a box when it comes to your career-----------------------Connect with Carrie on LinkedInTalentNet Media - where Carrie works nowConnect with Travis on LinkedIn and TwitterFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

A topic that is often discussed here on The Winding Road is career pivots. I've made several, each time it's been a little different. I thought this one was going to be the smoothest yet. I was wrong.Sometimes, life throws us a curveball and we have to be able to hit it. I'm still working through my recent career pivot from being an employee to starting a business, but a rough part is finally behind me.Episode Links:- Winding Road Careers: Listen to this and past podcasts, read my blog, and take advantage of other resources. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Ever since I first heard Zig Ziglar say, "You can get everything you want in life if you help other people get what they want," it's been on my mind. Over the past week, this 'theme' has popped up in different ways and it's finally time to be intentional about changing my behavior to align with this new value of mine. The Third Law of Physics is something I heard Oprah Winfrey mention as a driving mantra toward this very thing. Find out how it applies as well as the other 'signs' that showed up, letting me know now is the time to get intentional. --------Episode Resources:Book: The Go-Giver, by Bob Burg and John David MannWinding Road CareersFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

This is the audio version of my blog post The Trap of Seeking Perfection - The Story of Writing My Book.Last year (2020), I wrote my first book - in only six months - as part of the Akimbo Writing in Community  workshop.In my latest blog post, I tell the story of my struggle with perfectionism and how I eventually let go and shipped it. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

David Nebinski is the host of The Portfolio Career Podcast and was an inaugural coach in the Akimbo Podcasting Workshop created by Seth Godin and Alex DiPalma. I had a great conversation with David about what a portfolio career is, different ways to look at the "career capital" and the diverse range of experience and skills you've built over time to stand out, as well as, how to create a unique value proposition that can take your career in a direction you may have never thought possible. We both shared examples from our own portfolio careers along with advice and tips we've learned along the way.The Portfolio PodcastAkimbo Podcasting WorkshopLearn more about DavidFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In this episode, I interview Katrina Kibben, a professional copywriter with a passion for creating job descriptions that don't suck.She's the CEO and Founder of Three Ears Media in Longmont, CO and we had a great conversation about why most job descriptions you see suck and how (actually why) they should be better.We talked about copywriting and storytelling - two of the most important skills you can have as a marketer - shared some of our favorite books on the topic.Katrina also did a 100-year study of job descriptions, comparing some of the first descriptions from the 1920s to now. The results may shock you.We also talk about why a college degree shouldn't be a job requirement and riff on education.You'll want to stick around until the end to find out the unbelievably crazy thing that happened to me the night before I took the GMAT exam. Oh, and Three Ears Media is hiring. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

I sat down with Bethany Ellis to hear the story of how her current role, Chief People Officer at CreatorIQ, came to be.You may be surprised that the job search for executives isn't much different, at its core level, than it is for most other professional roles.Bethany talked about:The importance of her network and past mentors and how that played a role in her recent search.How her view of "treating candidates like they're already employees" was emphasized after her experience.What it felt like to step outside of her comfort zone in her new role...and more.It was a great conversation that you're not going to want to miss!Oh, and CreatorIQ is hiring. You can find a list of their open roles here: https://creatoriq.com/careers/Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Janice Mandel is the President of String Communications, a boutique PR firm in Toronto.  Throughout her career, she's worked for large consulting firms and a Fortune 500 consumer good company. Like most of us, she's experienced highs and lows throughout her career, and she shares some of those during our interview.In this episode, she talks about four elements that make up her Career Roadmap, including:1.     Have many mentors2.     Know your goals3.     Keep a "me file"4.     Focus on resultsAs a bonus, we talk about how she landed her dream job with her dream company and didn't lead with a resume.   Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

I sat down with TEDx speaker, Yuliya Salorenko from Tampere, Finland to discuss a wide range of topics, including personal branding, the power of networking, the future of retirement, Imposter Syndrome, and her personal story of being recruited for every professional role she's ever had despite being an immigrant in Finland.Yuliya is a growth hacker by day and a public speaker by night. Currently, she manages digital marketing at a data-driven growth company, Catapult, and runs her own public speaking business. She is on a mission to facilitate growth in companies and humans and has been "hustling" in the startup scene for many years. She got her start as part of the team running a startup accelerator based in Tampere, Finland, and later coaching entrepreneurs. Yuliya's professional passions include running hands-on workshops on startup pitching, personal branding, networking, LinkedIn, and career growth. She also helps fellow international talents find jobs and integrate into Finnish society. As a published poet and TEDx Speaker, Yuliya advocates for diversity, entrepreneurship, active citizenship, sustainability and change, in Tampere and beyond.Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

This episode is full of information and a lot of laughs as I catch up with my former Microsoft co-worker, Amy Miller. Amy is now a Sr Recruiter on the Project Kuiper team at Amazon. We talk about what Project Kuiper is all about - and it's pretty fascinating. Especially, if you're a space geek like me.We also bust the myth about companies slowing down their hiring during the holidays, why you're most likely to make a lateral move when switching companies, advice for those who want to make a career pivot, and what folks who are approaching retirement from the military can start doing to prepare for a successful transition to the private sector.There are also some laughs to be had about our mutually-eclectic tastes in music.This episode has it all!Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

To do our best work we need to stop seeking reassurance. In a recent Zoom call I was on with Seth Godin he made the comment that "reassurance is futile." In this episode, I share my thoughts and perspective after I've had 24 hours to reflect on what reassurance really is and why we should never seek it out. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Imposter Syndrome is something I hear a lot of people talking about - even people who seemingly have it all figured out. This feeling of not belonging or being good enough can sometimes hold us back and make us overly cautious about asking questions or speaking up when the opposite should actually happen.In this episode, I offer a different perspective on Imposter Syndrome. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Have you heard people use the term 'fake it until you make it'? When you're considering a career change or pivoting into something different and you're waiting until you know more because you don't want to feel like a fraud by "faking it until you make it.Stop hiding. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

I talk about side gigs and why I think you should have one if you want to pivot your career. Without a side gig I likely would never have been able to move from corporate recruiting into a marketing career. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Now, more than ever, it's time to step up and be a true professional. Find out what I mean by this.Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In this episode, I talk about working from home (I've done it for the last five years), networking, and getting better. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Erica is an experienced recruiter at a Seattle-based Fortune 500 company. She joins me again today to talk about how to get noticed during your job search. To learn more about viewing your career through a marketing lens, check out my blog here: windingroadpodcast.com/blog Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

All great marketers are intentional about how they represent their brand. It's not different when you're representing your very own professional brand (what most people call a personal brand). In this podcast, I talk about what it means to be intentional and why it's important to your brand and career. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Welcome to Season 2. I'm back after a short break. Thank you to everyone who listened last season and anyone who is listening for the first time. I appreciate you!If you're leading with your resume, you're putting yourself at a huge disadvantage. I talk about how you can change that.Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Long-time friend and former recruiting colleague, Erica Larson, shares some absolute golden tips for anyone thinking about or currently looking for another job. Get perspective straight from a Lead Recruiter at a Seattle-based Fortune 500 company.Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In this episode, I talk about life, time, and being in control of our decisions while on a walk in the rain. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

In this episode I sit down with Mary Elizabeth Sheehan, someone I met during my time in Seth Godin's The Marketing Seminar (TMS). We talk about her current job search, what she's learned, how she's applied some of the marketing principles learned during TMS, and what she would do differently. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers