Podcasts about marketing concepts

Episode #25: From Stuck to Successful – Interview with DJ Waldow – Business Owner, Writer, Startup Founder, Email Rebel DJ Waldow loves words. He's also my hero because he wrote the world's best book about email marketing. The Rebels Guide to Email Marketing is a book that changed my life because of the concepts in it.  DJ has spent time at many software companies like Bronto, Marketo, and Zignal Labs. He now does what he wants on his own time and schedule as the owner of his copywriting agency, and even started Simple Summers. Listen to this show about how email marketing can change your life, your business, and how creativity and science should be engrained into every part of sales and marketing. Resources:  https://www.linkedin.com/in/djwaldow/

In this insightful episode of Talk Commerce, host Brent Peterson sits down with Kristin N. Spencer, a renowned marketing strategist and self-proclaimed "biggest word nerd." Kristin shares her journey and the innovative approach she brings to marketing, shedding light on why she believes the traditional methods have an expiration date.The conversation kicks off with a discussion on customer avatars, where Kristin explains her reservations about these conventional tools, emphasizing their exclusionary nature and advocating for a shift towards psychographics. She argues that understanding the values, personalities, and convictions of consumers is the way forward in building meaningful and inclusive marketing strategies.Throughout the episode, Kristin and Brent explore various dimensions of marketing, sales psychology, and brand messaging, as Kristin reveals her unique methodology for crafting powerful client communications that genuinely resonate. They also delve into a light-hearted segment, exploring an Alice in Wonderland-themed quiz that reveals Brent's business persona as akin to the Mad Hatter—a testament to his innovative and high-quality focus.Kristin offers a preview of her forthcoming book, highlighting its focus on leveraging curiosity to unlock successful sales strategies. She discusses the importance of asking thought-provoking questions and remaining agile as marketers, especially in a rapidly evolving digital landscape.The episode also touches on humor in marketing content, with Kristin detailing her personal formula for balancing wit and professionalism in her writing. Furthermore, she shares her expertise in ghostwriting business books, stressing the significance of aligning the book's goals with strategic business outcomes post-publication.Listeners are treated to Kristin's profound insights, practical advice, and a touch of humor, making this episode a must-listen for anyone eager to embrace the future of marketing while pushing the boundaries of traditional practices. Whether you're in the world of B2B or D2C, Kristin's emphasis on value-based marketing offers new perspectives on how to engage and grow your audience authentically.Introduction and Guest Introduction (00:02 - 00:46)Brent Peterson welcomes Kristin N. Spencer.Kristin introduces herself and shares her passion for words and music.Discussion on Customer Avatars (02:01 - 03:53)Dialogue about client avatars and why Kristin is not a fan.Kristin explains the difference between demographics and psychographics.Diving into Marketing Concepts (05:15 - 07:53)Kristin talks about the limitations of using traditional marketing personas.Introduction to touchstone principles and value-based marketing.Application to Different Business Models (07:28 - 09:37)Exploration of how Kristin's methods apply to B2B, B2C, and D2C.Kristin shares insights on using words to advocate for better customer connections.Kristin's Approach to Public Engagement (11:22 - 14:09)Discussion on the impact of ChatGPT and AI.Kristin's method of leaning into curiosity and engaging with clients.Quiz Segment (16:19 - 28:21)Kristin administers her business persona quiz to Brent.Brent shares his responses and insights throughout the quiz.Insights on Humor in Marketing (31:57 - 33:57)Kristin discusses the strategic use of humor in marketing content.Challenges and benefits of incorporating comedy into business messages.Closing Thoughts and Shameless Plug (34:47 - End)Kristin promotes her ghostwriting services and book.Final words from Brent and closing of the episode.

Rob talks about the psychology of sales, revealing insider secrets that will transform your approach to closing deals. Rob breaks down the art of creating irresistible offers, building desire, and mastering the subtle art of persuasion. Whether you're a seasoned sales pro or just starting out, this episode reveals strategies to help you increase your conversion rates and become a better seller. KEY TAKEAWAYS Rob's "sales concepts that sell" list: newness, exclusivity, and high perceived value Master the art of creating urgency and scarcity without being pushy Building desire before discussing price is crucial for successful sales Understand the power of the "contrast frame" in presenting prices and discounts Explore Rob's "Golden Ticket" strategy for creating exclusive, limited-time offers Learn how to overcome objections by securing the sale first, then addressing concerns Discover the importance of storytelling in justifying discounts and creating believable value BEST MOMENTS "The first thing you must need, you must get them to want it." "If they believed it was the last, they would come. If you believed it was the last, you would make them believe it was the last, and they would come." "The way you know the value of anything is by comparing it to something else. Because otherwise, how do you know the value?" "You must never tell them the price is because you need them to feel like they're getting value." "It's often not what you say, it's how you say it, so it's in your tone."   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK's No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob's official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information.

Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Discover how breaking away from traditional strategies can captivate consumers in new and engaging ways, leading to increased brand loyalty and customer engagement over time. Join Amy as she shares insights on daring to disrupt conventional marketing principles and the benefits it brings to various industries and market segments.Connect With: Amy Colbourn: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I've got five critical marketing concepts to share today that most people don't want to embrace. But I know these will serve you well as you work on your marketing now and into the future. 

Topics discussed in this episode include:New marketing and technology trends within the financial services industry.The social media strategies you need to implement to see increased ROI on marketing efforts.The importance of creating structure and consistency in terms of brand messaging and marketing cadence.How to use traditional marketing psychology and techniques in combination with new technology to attract your ideal clients.The value that a strong marketing strategy can bring to your business for when you decide to sell your book of business.Join Frank and Tina as they dive into the world of financial services marketing and discuss strategies that have consistently delivered transformative results.To learn more about Elite Marketing Concepts and how you can level up your practice marketing strategies, email tina@eliteconsultingpartners.com for more information.

Michael DeMos runs two marketing businesses after a sales career and time in the Army. Mike explains how he received his college education via an ROTC scholarship and talks about his 5 years in the Army as a Chemical Officer. Mike gives candid advice about starting his own business and working to help small businesses grow their customer base. He talks to host Jim Fausone about lessons learned over a career in business.

Topics discussed in this episode include:New marketing and technology trends within the financial services industry.The social media strategies you need to implement to see increased ROI on marketing efforts.The importance of creating structure and consistency in terms of brand messaging and marketing cadence.How to use traditional marketing psychology and techniques in combination with new technology to attract your ideal clients.The value that a strong marketing strategy can bring to your business for when you decide to sell your book of business.Join Frank and Tina as they dive into the world of financial services marketing and discuss strategies that have consistently delivered transformative results.To learn more about Elite Marketing Concepts and how you can level up your practice marketing strategies, email tina@eliteconsultingpartners.com for more information.

The world of digital marketing is constantly evolving. In this episode I offer 7 concepts that business owners can capitalize on this year when it comes to developing their marketing strategy. If content is king, then short form video content is the queen. Quality content (rather than quantity) is crucial, as are collaboration opportunities, podcasting, and new forms of audience generation. You can even use AI to repurpose or recreate your content! And remember: always set out to educate. But keep those videos short and sweet! I'm Danni White, please join me on this (short and sweet) episode of Hashtags and Habits that I believe will greatly assist you and your business in the world of digital marketing! "With new expectations from consumers, 2023 could be a stellar year for digital marketing. You don't have to reinvent the wheel though — just tweak it a little bit.” ~ Danni White In This Episode:- Why short-form video is queen- Understanding that organic reach through social isn't as effective anymore- Why audience generation is critical- How to make use of AI to recreate and repurpose your content- Why you should pursue collaboration opportunities (tap into your LinkedIn network)- How to capitalize on the podcast audience- Focusing on SEO that matters (quality over quantity) Connect with the podcast:- Podcast Instagram - https://www.instagram.com/hashtagsandhabitspodcast/- Podcast Youtube - https://www.youtube.com/@hashtagsandhabitspodcast- Podcast Facebook - https://www.facebook.com/hashtagsandhabitspodcast- Podcast TikTok - http://tiktok.com/@hashtagsandhabitspodcastConnect with DW Creative Consulting Agency:- Business Instagram - https://www.instagram.com/dwccagency/- Business Facebook - https://www.facebook.com/DWCCAgency- Business LinkedIn - https://www.linkedin.com/company/dwccagency- Business Website -

Isaiah Nolte is the COO at Traction Tools, a cloud-based software platform that helps organizations implement the Entrepreneurial Operating System (EOS) with ease. It helps businesses manage meetings, operations, member permissions, and communications across the organization. Its "To-Dos" functionality enables users to create a list of tasks during meetings and send automatic reminders. Isaiah is a Professional EOS Integrator at EOS Worldwide. Prior to his current position, he was the Operations Leader and then the Integrator and President of Traction Tools. Before joining Traction Tools, he was the Sales and Tech Leader at Marketing Concepts. In this episode: Are you wasting time in an endless stream of meetings? Do you have trouble staying on task and prioritizing your responsibilities? Is it challenging for you to stay organized? A software systems solution could help you and your company with all those challenges.  Many companies have adopted the Entrepreneurial Operating System (EOS) because it helps prioritize time, execute duties, and achieve better results. Useful software helps promote clarity and accountability to manage workloads, priorities, and goals efficiently. For the EOS system to work efficiently, you need the right software to execute it. Traction Tools allows you to take the components of EOS and use them so everybody in the company can access the areas focused on what they need to know. Once it's integrated into your business, you'll be glad you didn't try to reinvent the wheel.   In this episode of the Systems Simplified podcast, Adi Klevit interviews Isaiah Nolte, the COO at Traction Tools, about the benefits of using its software to implement a business operating system. Isaiah discusses common challenges leaders face with how they spend their time, explains how to use Traction Tools to create actionable items to promote accountability, and how it's used for teams to collaborate on essential company goals.

Paid social media advertising Is it time to start paying for social media advertising for your animal, pet or equine-based business? Today, social media ads are among the top 5 ways that consumers are learning about new brands. On last week's episode, covering organic social media, we learned that reach is never guaranteed, BUT paid social media increases the chances that your content gets discovered by an audience that you have specifically targeted as your ideal customer. On this week's episode of The Business Animal podcast, Kim and Cara chat through three things animal-based business owners should consider before using paid social media advertising. Want more from The Business Animal? Well we'd like to see more of you too! Follow The Business Animal online at https://www.instagram.com/thebusinessanimal/ (Instagram): https://www.instagram.com/thebusinessanimal/ and https://www.facebook.com/thebusinessanimal (Facebook): https://www.facebook.com/thebusinessanimal Visit https://thebusinessanimal.com/ (The Business Animal Podcast) at https://thebusinessanimal.com/

Remember the good ol' days of social media when you didn't have to think about things like key performance indicators (KPIs)? When you could post something on your social media platform of choice and know that a large percentage of your audience would see what you posted. Today we are lucky if even a tiny percentage of our “follower” count actually see the content we are posting and working so hard to create. But how do you measure how your social media content is actually doing? On this episode of The Business Animal podcast, Cara and Kim discuss the use of social media metrics to gauge the impact of social media activity through three key metrics: reach, engagement, and impressions. Want more from The Business Animal? Here ya go! Follow The Business Animal online at https://www.instagram.com/thebusinessanimal/ (Instagram): https://www.instagram.com/thebusinessanimal/ and https://www.facebook.com/thebusinessanimal (Facebook): https://www.facebook.com/thebusinessanimal Visit https://thebusinessanimal.com/ (The Business Animal Podcast) at https://thebusinessanimal.com/

Are you attracting all the best clients to your business?The ones that are profitable, that you really enjoy working with, and that are easy to deal with? And specifically that are in your Target Market?  Listen to today's episode for a strategy on how to help your Target Market find and recognize you as the very best provider of your product or service.Connect with me on LinkedInWatch each episode on our YouTube ChannelWatch this episode on our YouTube ChannelSchedule a Discovery Call with mewww.kaizenperformance.com

This episode provides a recap the marketing concepts discussed in the class

Don't engage too late! How to use social marketing concepts: reward & exchange With Social Marketer Luke van der BeekeThis episode explores how to use the core social marketing principles: Exchange & Reward. It also touches on the concept of customer orientation and the behavioural bias hyperbolic discounting.Luke explains what the concepts are and why they are so powerful. He ends with a powerful domestic violence case study. Definitions:· Exchange concept has been around for a long time, in commercial marketing it is a transactional – you exchange money – a marketer is looking to optimise that value for their customers.· In social marketing we are looking to is get people to exchange behaviours. More often than not it is swapping out something they quite enjoy for something that is maybe not giving them the same level of gratification e.g. drive safely, smoking, eating healthy.· Customer orientation – understanding what you need to do in terms of maximising benefits minimise costs so an individual can take up a new behaviour.Challenges:· Factual based communications are useful but behavioural comms is a different beast altogether.· We know through behavioural science people discount long-term benefits …. It informs how we need to go about presenting choices to maximise opportunities (Hyberbolic discounting)· Start engagement to understand what the exchange and reward is at problem definition stage! It's so often late or…..hidden in consultation. Tips:· Engage to understand intrinsic rewards, the intangibles around the change and what the exchange is through the audience's eyes. · Stop using long term health messaging. Focus on tangibles and move beyond facts to messaging that motivates the desired action or attitude · Use the insight to segment and frame communications messaging rather than what ‘we' think it should be. Ultimately the exchange concept is a useful tool to break down benefits and costs as seen by the target audience not how we think! BOOKSStrategic Social Marketing by Jeff French & Professor Ross GordonFreaknomics: A Rogue Economist Explores the Hidden Side of Everything Steven D. Levitt & Stephen J. Dubner (Luke's go to for behavioural economics) Optimists Tour of Future: One Curious Man Sets Out to Answer “What's Next?” Mark Stevenson Contact & LinksLuke@bcc.org.au https://thebcc.org.au/The National Social Marketing Centre | The NSMC If you would like to know more about how to apply behavioural science and social marketing check out our Autumn Bootcamp.

Don't engage too late! How to use social marketing concepts: reward & exchange  With Social Marketer Luke van der BeekeThis episode explores how to use the core social marketing principles: Exchange & Reward. It also touches on the concept of customer orientation and the behavioural bias hyperbolic discounting.Luke explains what the concepts are and why they are so powerful.  He ends with a powerful domestic violence case study. Definitions:·       Exchange concept has been around for a long time, in commercial marketing it is a transactional – you exchange money – a marketer is looking to optimise that value for their customers.·       In social marketing we are looking to is get people to exchange behaviours. More often than not it is swapping out something they quite enjoy for something that is maybe not giving them the same level of gratification e.g. drive safely, smoking, eating healthy.·       Customer orientation – understanding what you need to do in terms of maximising benefits minimise costs so an individual can take up a new behaviour.Challenges:·       Factual based communications are useful but behavioural comms is a different beast altogether.·       We know through behavioural science people discount long-term benefits …. It informs how we need to go about presenting choices to maximise opportunities (Hyberbolic discounting)·       Start engagement to understand what the exchange and reward is at problem definition stage! It's so often late or…..hidden in consultation. Tips:·       Engage to understand intrinsic rewards, the intangibles around the change and what the exchange is through the audience's eyes. ·       Stop using long term health messaging. Focus on tangibles and move beyond facts to messaging that  motivates the desired action or attitude ·       Use the insight to segment and frame communications messaging rather than what ‘we' think it should be. Ultimately the exchange concept is a useful tool to break down benefits and costs as seen by the target audience not how we think!  BOOKSStrategic Social Marketing by Jeff French & Professor Ross GordonFreaknomics: A Rogue Economist Explores the Hidden Side of Everything Steven D. Levitt & Stephen J. Dubner (Luke's go to for behavioural economics) Optimists Tour of Future: One Curious Man Sets Out to Answer “What's Next?” Mark Stevenson  Contact & LinksLuke@bcc.org.au https://thebcc.org.au/The National Social Marketing Centre | The NSMC If you would like to know more about how to apply behavioural science and social marketing check out our Autumn Bootcamp.  

From the Fitness Pro Mentors archives, we interview Curtis Clay on building a successful business. Pulled from the minicast, "The goal is sustainable effort over time."

This is an advanced topic covered by 321 Biz Dev LLC. Ninety-five percent of white-collar business owners lose business because they push instead of pull. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/virtualsalesexec/message Support this podcast: https://anchor.fm/virtualsalesexec/support

This is an advanced topic covered by 321 Biz Dev LLC. Ninety-five percent of white-collar business owners lose business because they push instead of pull. --- Send in a voice message: https://anchor.fm/321bizdevelopment/message Support this podcast: https://anchor.fm/321bizdevelopment/support

About marketing concepts

What can we learn from the indie game that's been consuming the internet? In this episode Josh breaks down lessons we can take from the popular game Among Us. Contact: josh@tmillergroup.com

In this episode Josh explains talks pass or fail content, or the stuff your project can't live without. tmillergroup.com Contact: josh@tmillergroup.com

Do you take your shoes off? In this episode Josh explains an analogy that can be helpful for navigating whether or not you should say something you think may be considered "offensive". From content marketing to everyday life, this tool can be used to help you understand your justifications. Contact: josh@tmillergroup.com

In this podcast Ryan Maimone talks about the 5 Marketing Concepts and how companies engage in different types of product/service promotion based upon the characteristics of their product offerings and the way the organization is structured. The 5 Marketing Conepts include: the production concept, the product concept, the selling concept, the marketing concept, and the societal marketing concept. https://www.sist.ac.ma/ https://www.disruptiveadvertising.com/ For more resources and our entire library of podcasts (including transcripts of each show), check out our website www.moroccopodcast.com Your opinion matters to us, we value it and ask you to leave your feedback in the comments section. You can just say "Hi" or give us your opinion on the subject of the video, business in Morocco, or an idea for a future podcast episode or video. If you like some of the things we have to say, could you click on the "Subscribe" button? — Ryan Maimone is an experienced marketer and business consultant with a demonstrated history of helping small/medium sized businesses improve their operations, reduce expenses, and grow revenues through improved customer acquisition techniques. Ryan Kirk is personal development expert driven to impact and inspire by sharing wisdom-saturated content. This passion includes teaching, coaching, facilitating, mentoring...in corporate settings, classrooms, and through his YouTube channel Maroc Treasure The Business in Morocco podcast discusses all things business and all things Morocco. Our goal is to share our knowledge and experiences in order to help you gain wisdom, skills, and habits that can help you succeed in business and in life. — Website: https://www.moroccopodcast.com/ https://www.instagram.com/moroccopodcast/ Podcast: https://www.moroccopodcast.com/audioexperience LinkedIn: https://ma.linkedin.com/in/ryan-maimone/en LinkedIn: https://ma.linkedin.com/in/ryankirkcasablanca/en Facebook: https://www.facebook.com/moroccopodcast YouTube - Maroc Treasure: https://www.youtube.com/channel/UC_bQh4RiDueT7BRx3-uv6vw — Subscribe to our VIP newsletter for updates and special content: https://www.moroccopodcast.com/VIP

Today we're taking a look at the beverage design firm, Thirst. In this series, we take a look at the market position of brands and companies, speculate some of their strengths and weaknesses, and also try to find some things we can learn from their work. This weeks episode talks about the power of case studies, how you can utilize web design to reinforce your positioning, and two examples of strongly positioned firms. Contact: josh@tmillergroup.com

Sometimes the ideas just flow. Other times, we're sitting at our desk for hours, wondering if our poor sitting posture is ruining our spine. For those less-than-ideal attempts, what can we do? In this episode Josh breaks down 7 things to remember when you're sitting down to create content but the ideas just aren't flowing. 

The third positioning analysis episode is focusing on Brooklinen. In this new series, we take a look at the market position of brands and companies, speculate some of their strengths and weaknesses, and also try to find some things we can learn from their work. Today we talk about the linen DTC company, Brooklinen. Contact: josh@tmillergroup.com

Starting a podcast is tough, but actually making it good is a whole different monster.Between episode planning, release, promotion, time, editing, and guests, there's plenty of room for error as well as improvement.In this episode Josh breaks down the top 5 mistakes ITR has made so far, and some suggestions for those looking to improve their own podcast.

The person who can spend the most to acquire a new patient wins. In this Dental Wealth podcast with Tower Leadership’s CEO, Eric J. Morin explains the process of developing confidence in marketing over time. Get to know your acquisition cost and understand that you HAVE to spend more money on marketing in order to get the patients you WANT. Once you start to develop the confidence that comes with great results, you can double down and increase your revenues!  

The second positioning analysis episode is focusing on Tide. In this new series, we take a look at the market position of brands and companies, speculate some of their strengths and weaknesses, and also try to find some things we can learn from their work. Today we talk about the business account company, Tide (UK). We discuss their ease-of-use, pricing structure, position statement, and more. Contact: josh@tmillergroup.com Links:sbstandard.comtide.co

Sometimes we get so caught up in the journey that we forget the destination.In this episode Josh talks about the game Assassin's Creed, synchronization, and how it relates to the business world.Also some practical tips on how you can "synchronize"Contact: josh@tmillergroup.com

The first positioning analysis episode is focusing on a relatively new company, Magic Spoon. In this new series, we take a look at the market position of brands and companies, speculate some of their strengths and weaknesses, and also try to find some things we can learn from their work. Today we talk about the DTC cereal company, Magic Spoon. We discuss their 90's-inspired creative direction, their pricing, value, how we view them in relation to other cereal brands, and much more. Contact: josh@tmillergroup.com Links: www.magicspoon.com

“There is nothing in this world that does not have a decisive moment” In this episode, Josh explores the relationship between the decisive moment and being in a state of flow, how to capitalize on these moments, and how to put yourself in the best position for decision making. Contact: josh@tmillergroup.com Resources:https://www.youtube.com/watch?v=14ih3WgeOLshttps://www.amazon.com/Flow-Psychology-Experience-Perennial-Classics-ebook/dp/B000W94FE6

Which one are you? In this episode Josh and Tom discuss this EOS staple, what it means to be a visionary, integrator, or both, and how you can fill these roles in your business. Contact: josh@tmillergroup.com Links: https://www.markcwinters.com/rocket-fuel-now/

Who's the most and who's least creative person in the world? Josh explores this question in this episode, along with criteria for creativity and what creativity actually means. Contact: josh@tmillergroup.com

Getting better at what you do shouldn’t mean you make less money. In this episode Josh and Tom discuss value-based pricing, when to make the jump, how this works in consultancy, and the role remote working can play moving forward. Contact: Josh@tmillergroup.com Links: https://winwithoutpitching.acemlnb.com/lt.php?s=1822dcd023c320563db608f6f3a0e1d0&i=113A724A1A552 https://hbr.org/2016/08/a-quick-guide-to-value-based-pricing

In this episode Josh discusses the process of improving a podcast and some helpful tips on perspective. Contact: josh@tmillergroup.com Resources: https://www.amazon.com/Big-Podcast-Audience-Listener-Everybody-ebook/dp/B07MPVSN79

In this episode Josh and Tom discuss avoiding and dealing with burnout, and some tips for approaching time management. Contact: Josh@tmillergroup.com Mentioned: https://anchoradvisors.com/how-to-avoid-burnout-as-a-business-owner/ https://www.davidcbaker.com/wp-content/uploads/2017/10/burnout.pdf https://pmc-dropshare.s3-us-west-1.amazonaws.com/CH10-02.png

In this episode Josh discusses some tips for starting your own podcast, along with steps and a schedule to help you commit. Contact: Josh@tmillergroup.com

June 9, 2020 -------- Today is an exciting episode and a little different conversation from our normal format. We are sharing a roundtable discussion with other Professionals that was broadcast to help others in our industry. Joining us was Travis Howell, Marketing Manager from H.L. Flake, Mark Dawson from Dawson Security, and our own Marketing Team, Jessica Lingafelt Director of Digital Marketing, and Aaron Beaver Content Creator Extraordinaire . In this episode we chat about Marketing Concepts, Strategies, and How to bring your story to your customers. We also talk about one of the best playbooks to kick start your Marketing Strategy and the importance of having a Clear Message. Special Thanks to H.L. Flake for promoting these conversations for the Security Industry. For More conversations like this, join us Thursdays at 2 pm for a live roundtable on Facebook & Youtube. Connect with Chad on LinkedIn: linkedin.com/in/chadlingafelt Connect with Travis on LinkedIn: linkedin.com/in/travis-howell-09200924 Connect with Mark on LinkedIn: linkedin.com/in/markedawson Connect with Jessica on LinkedIn: linkedin.com/in/jessicalingafelt Connect with H.L. Flake: https://hlflake.com Follow H.L. Flake on YouTube: https://www.youtube.com/channel/UC3e96PEiHzCsicMRrrkH6ig https://youtu.be/RunzrsSKWCU

In this episode Josh and Tom discuss creating success and value through resourcefulness and optimizing unique abilities. Contact: Josh@tmillergroup.com Mentioned: Getting Everything You Can Out of All You've Got by Jay Abraham Elon Musk interview - https://www.youtube.com/watch?v=L-s_3b5fRd8 Steve Lacy's Demo by Steve Lacy

In this episode Josh and Tom discuss editing, lean thinking, and ways to refine your business, life, and operations. Contact: Josh@tmillergroup.com Mentioned: 2 Second Lean by Paul Akers Video by Paul - https://www.youtube.com/watch?v=3F0R9iOH2_c

I am a teacher of over 25 years explaining the five concepts of marketing. Productuon, Product, Selling, Marketing and Societal Marketing.

In this episode Josh and Tom discuss client acquisition, brand marketing, and creating value for your customers. Contact: Josh@tmillergroup.com Mentioned: philipmorganconsulting.com/ tmillergroup.com/book

In this episode Josh and Tom discuss the concepts of positioning and specialization within marketing and business. Contact: Josh@tmillergroup.com Books by Philip Morgan: philipmorganconsulting.com/books Tom's Book: tmillergroup.com/book

Author, business coach,and marketing mogul Bernice Loman joins us to discuss her latest publication, “Marketing Campaign Handbook” Instructions for Operating a Successful Marketing Campaign!  Overseer, visionary, and designer for Loman Creative Services, Loman Creative Marketing, and MoTalents, she's here to debunk the myth that marketing is only for large organizations, people who have big budgets, or well-experienced marketers.  Her book provides a step by step guide to creating a successful marketing campaign to ensure your message, product, or service gets the reach it deserves.   If you want to learn marketing trends and strategies, content marketing, how to create a marketing plan, and even create a marketing budget then you definitely don't want to miss this show.  Listeners are welcome to dial in on 657-383-0898 to chat with this awesome author/business coach! Or, by clicking here to simply listen in: http://tobtr.com/11724717

In this episode, Jacqui speaks with Lutfiye Tahseen, and then Ush and Jacqui debrief. Having completed a Bachelor of Science- Biomedical Science, a Grad. Dip. Science- Psychology (Neuroscience) Lutfiye felt like she was a square peg in a round hole. While the area was interesting, the industry itself wasn't the right fit for her. When her husband suddenly became ill and dependent on her, Lutfiye found herself reflecting on her life and taking stock of where she was and where it was going. Remembering her childhood love for writing, dreams of becoming an author and going into advertising, Lutfiye found herself re-enrolling in university for her third degree: a Bachelor of Business- Marketing. With the benefit of her extensive background in psychology, Lutfiye found Marketing to be second nature. Earning an Academic Achievement Award for Marketing Concepts and then topping her class and earning an Academic Excellence Award from Swinburne University, Lutfiye knew she had finally found "home" in her career. While studying and working part-time, Lutfiye experienced some workplace bullying that was a turning point for her. She decided she would never work for a "boss" again and would start up her own marketing agency to help other women build their own successful business and achieve financial independence, so they never had to work somewhere that treated them poorly. Lutfiye soon realised that differentiating her clients' businesses and creating memorable experiences was key, which lead her to specialise in luxury marketing and customer experience design. Lutfiye is the Founder of Astara Creative and the Co-Founder of The Vault Mastermind. www.astaracreative.com.au www.thevaultmastermind.com.au Link to The Vault Lockdown Business Support Hub: https://www.facebook.com/groups/TheVaultLockdownSupport/?ref=share

The fundamentals of storytelling haven’t changed much through the years. However, as new platforms and types of content are being created, it’s important to stay up to date on trends. In this episode, Adam Torres and Shana Starr, CEO at Bastion Elevate, explore some of the marketing concepts that brands should be aware of going into 2020.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/

We will be covering three topics in today’s episode 'Marketing concepts and innovative ideas for the leather sector', which are: Tanners need to open minds to wider thinking, Sometimes we need a bout of realism, and On the right track. These were all written by Mike Redwood and published in 2019 in the Comment section of the International Leather Maker website. Further online leather industry related content by ILM can be found by visiting our website, subscribing to our weekly e-newsletter, downloading the App or registering to attend one of our regular webinars. For more information go to www.internationalleathermaker.com.

Marketing is a field that quickly moves forward so there are a bunch of new terms emerging every now and then and we want to make sure YOU know them. Whether you are planning your marketing for next year, talking to a new marketing company or you just want to understand your numbers and strategies better, these are 36 Marketing Concepts You Need To Know as a business and medspa owner. This episode is being sponsored by PatientGem. Visit gopatientgem.com to get a FREE 2-Week Trial. LINKS WE DISCUSSED: Blog Link: http://www.everable.io/post/podcast-episode-47 - Welcome everyone to the Med Spa Accelerator Podcast! Brought to you by Everable Marketing! We’re excited to bring this podcast to you where we’ll be discussing the latest hacks and best practices in marketing and running a profitable medspa. Subscribe & Review in iTunes Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode. Now, if you’re loving this content, we would be really grateful if you left us a review over on iTunes. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Select “Ratings and Reviews” and “Write a Review” and let us know what your favorite part of the podcast is. Thank you! LISTEN TO OUR PODCAST: The Med Spa Accelerator Podcast Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode. Check it out below and listen on iTunes: http://bit.ly/MedSpaAcceleratorPodcast or Spotify: https://spoti.fi/2VKE8tk or any other platform: https://subme.to/medspaaccelerator/ JOIN OUR EXCLUSIVE FB GROUP: Search for Med Spa Accelerator Podcast. It is a closed group, but all you need to do is request access by answering some quick questions and you are good to go. http://bit.ly/MedSpaAPodcastGroup -- Follow Us On Facebook www.facebook.com/everablellc/ Follow Us On Instagram www.instagram.com/everable.io ABOUT EVERABLE: We Partner With You To Create 7 Figure Med Aesthetics Practices My name is Luis Trevino and I’ve been where you are. I’ve built and ran a few 7 figure businesses and have been stressed out, overworked, and hanging on by a thread. Despite that, I still love what I do and like you, it was never about the money – it was the passion that drove me towards helping others. However, even if your financials look great, there’s something to be said about the number of hours you work each week…and the emotional toll it’s taking on your family and loved ones. -- CoolSculpting Marketing Strategies at everable.io Med Spa Accelerator Get a Free Consultation (956) 379-6187

Marketing is a field that quickly moves forward so there are a bunch of new terms emerging every now and then and we want to make sure YOU know them. Whether you are planning your marketing for next year, talking to a new marketing company or you just want to understand your numbers and strategies better, these are 36 Marketing Concepts You Need To Know as a business and medspa owner. -- This episode is being sponsored by PatientGem. Visit gopatientgem.com to get a FREE 2-Week Trial. **LINKS WE DISCUSSED:** Blog Link: http://www.everable.io/post/podcast-episode-47 - Welcome everyone to the Med Spa Accelerator Podcast! Brought to you by Everable Marketing! We're excited to bring this podcast to you where we'll be discussing the latest hacks and best practices in marketing and running a profitable medspa. **Subscribe & Review in iTunes** Are you subscribed to our podcast? If you're not, we want to encourage you to do that today. We don't want you to miss an episode. Now, if you're loving this content, we would be really grateful if you left us a review over on iTunes. Those reviews help other people find our podcast and they're also fun for us to go in and read. Select “Ratings and Reviews” and “Write a Review” and let us know what your favorite part of the podcast is. Thank you! **LISTEN TO OUR PODCAST:** The Med Spa Accelerator Podcast Are you subscribed to our podcast? If you're not, we want to encourage you to do that today. We don't want you to miss an episode. Check it out below and listen on iTunes: http://bit.ly/MedSpaAcceleratorPodcast or Spotify: https://spoti.fi/2VKE8tk or any other platform: https://subme.to/medspaaccelerator/ **JOIN OUR EXCLUSIVE FB GROUP:** Search for Med Spa Accelerator Podcast. It is a closed group, but all you need to do is request access by answering some quick questions and you are good to go. http://bit.ly/MedSpaAPodcastGroup -- Follow Us On Facebook www.facebook.com/everablellc/ Follow Us On Instagram www.instagram.com/everable.io **ABOUT EVERABLE:** We Partner With You To Create 7 Figure Med Aesthetics Practices My name is Luis Trevino and I've been where you are. I've built and ran a few 7 figure businesses and have been stressed out, overworked, and hanging on by a thread. Despite that, I still love what I do and like you, it was never about the money – it was the passion that drove me towards helping others. However, even if your financials look great, there's something to be said about the number of hours you work each week…and the emotional toll it's taking on your family and loved ones. -- CoolSculpting Marketing Strategies at everable.io Med Spa Accelerator Get a Free Consultation (956) 379-6187

In this episode I sit down with Mary Elizabeth Sheehan, someone I met during my time in Seth Godin's The Marketing Seminar (TMS). We talk about her current job search, what she's learned, how she's applied some of the marketing principles learned during TMS, and what she would do differently. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

Discussions on how to successfully implement marketing concepts in order to achieve successful outcomes. Marketing is not about you, it's about your customer and it's all about satisfying needs. Dr. John Tantillo

For a limited time you can get a 21-Point Marketing Review and Strategy Session with Dave Blanchard (CEO of Cognesis Marketing Concepts) 100% FREE! Dave is a KEAP/Infusionsoft Certified Trainer and while this offer costs you nothing, it definitely costs Dave.  This is NOT a "sales pitch in disguise" and if you're like the most successful members in the FunnelTribes community and if you're like my most successful clients ... you understand the important marketing automation plays in your business. This is your chance (while it lasts) to get a free hour with Dave and to get serious, no-holds-barred advice so you can make your business profitable. Go Here For Access To the FREE 21-Point Marketing Review with Dave!    

In this episode of Open Mic with The Mortgage List, President and Founder, Karen Deis, of Mortgage Girlfriends joins Ginger Bell and shares what women should be doing in the mortgage industry to stand out, get more done and build your business.  Karen's passion is about helping women be successful in the mortgage industry and in this episode she share some of her top tips that will  help you to stand out.  Find out more about Intentionaliteas at www.TheMortgageList.com 

In Todays Episode... Today, we’re jumping headfirst into the mind of Todd Brown, but who is this guy? Todd Brown is the marketer’s marketer. He’s widely considered the authority on direct response and customer acquisition campaigns. And when you take a second to look at his experience and his students’ results, it’s easy to see why. Todd has a rich history in engineering some of the best marketing campaigns around. Links & Resources If you would like to support the podcast, please rate 5 stars and review on Apple Podcasts. Learn more about Wild Audience at www.wildaudience.com Follow us on Instagram for news and updates. If you are generating at least $10,000 per month or beyond and would like a long-term marketing and funnel strategy, please visit Wildaudience.com/Consulting to apply and work with us.

Did you know that marketing isn’t just telling people you have something they should buy? There’s actually 4 facets of marketing, and Promotional Strategy is only one of them. In this podcast you’ll learn what marketing really is, and 2 other classic concepts that will make your marketing efforts more effective.

This is the only book on the market specifically aimed at teaching LinkedIn concepts to nonprofit professionals. It contains actual case studies from three non-profits who use these concepts successfully. Marc is a self-described "multi-preneur." Since leaving the corporate world in 2001, Marc started 3 companies, 2 of which provide guidance and consulting to nonprofits, NGOs, membership associations and trade organizations. To get Marc's book, click here. Reach out - let us know how we're doing: questions@twoheadschannel.com Check out Rich: www.richgee.com Check out BJ: www.nurenu.com

Today's Commexis Cast discusses three important influencer marketing concepts discussed at Vidcon: trust, authenticity, and creative control. For more, visit our blog: https://goo.gl/4MQgm1 -------------------------------------------- Sources: Nicol Bitette on V by Viacom: https://v.viacom.com/vidcon-revealed-future-brand-creator-collaboration/ -------------------------------------------- Follow us on social media for more! Facebook: https://www.facebook.com/Commexis1/ Instagram: https://instagram.com/commexis1 Twitter: https://twitter.com/Commexis -------------------------------------------- Vidcon, a convention full of panels by creators and brands on how to make influencer marketing more successful, had upwards of 30,000 attendees; some fans eager to meet their favorite creators, some brands looking for marketing potential, and some creators hoping to say hello to viewers and brands. Nicole Bitette on V by Viacom wrote about the panels during the convention, which ran late last month. The event's keynote featured Brian Solis, the principal analyst of Altimeter Group, who made a point that, as Bitette writes, "as few as 5 percent of brands are interested in building relationships with influencers—as opposed to signing one-off campaigns with them—according Traackr and Altimeter, a Prophet company." During a panel, Benny Fine, of The Fine Bros fame, said that when it comes to choosing sponsorships. "[Authenticity] becomes how can you make something that doesn't feel so branded that it turns your audience off while at the same time being something that feels authentic to your brand." Many creators mentioned something similar, emphasizing that some brand deals can be created from brands that creator already supports. Matt Steffanina, a 31 year old professional dancer with 8 million subs on YouTube, said, “What am I always wearing in my videos? I'm wearing Jordans, I'm wearing a fitted hat. If you are a brand and you notice somebody is always tagging you in photos: that's a great opportunity. People will be so much more receptive to something that's already currently happening in their videos and so will the fans." These kind of deals not only showcase authenticity, but can also build trust. Multiple videos created by the same creator rather than separate creators can be the start of a great relationship. Creative control, of course, can be a sticky subject some brands don't want to hand completely over. For creators, however, it's a deciding factor in making a partnership with a brand. Often creators are the most tuned in to what their audience wants. Andrea Brooks, creator of the channel Andrea's Choice with 4.2 million subs, says that reading off a script of from bullet points doesn't make the greatest content. “I know my viewers and when I'm just rambling on about something for so long," she says, "I honestly feel like it's counterproductive like out of anger they don't want to buy your product because I made them sit through two minutes of selling this lotion." Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Join Ralph as he examines the most impactful Perpetual Traffic episodes of 2017. He breaks down 10 core concepts that will help you master paid traffic campaigns and the Facebook Advertising platform. Whether you’re a beginner, a business owner, or a consultant, listen to this episode to learn how to scale your ad campaigns in 2018. IN THIS EPISODE YOU’LL LEARN: Hear why the CEO of Social Media Examiner says organic social is dead and learn the social media tactics they’re using to reach their audience. The two types of Facebook Messenger ads and how you can leverage them to make your marketing campaigns more personalized for your customer avatar. Learn what you need to optimize to generate more revenue (« Hint: It’s not your ads and traffic campaigns). Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

A Conversation with Lee Odden, CEO of TopRank Marketing Lee is not only a GREAT GUY with an inspiring presence but he is also a Beardie who likes to keep things fun – checkout: Marketers with Beards When it comes to Influencer Marketing Lee is simply one of the BEST! If you want answers he’s […] The post Brilliantly Easy Influencer Marketing Concepts to Implement Today appeared first on Custom Ecommerce Web Development.

In Episode 128, Tucker begins with the latest news in his business, makes a couple of announcements and talks about this weeks main topic. He then makes mention to our podcast sponsor, Iron Bridge Lending, who's the best hard money lender we've ever worked with and we encourage investors to give them a call for any hard money needs. Tucker then transitions into the Main Topic where he discusses the primary concepts of running a successful direct mail marketing machine.  These are concepts each investor should abide by in order to see the absolute best results in their business.  We hope you enjoy this episode and please leave us feedback and reviews!

Often times I hear veterinary professionals say how overwhelming learning digital marketing can be, and I totally get it, there is so much to learn and implement. What kind of marketing should you be doing, should you focus on this social media platform, is your website good enough? You could do marketing full time for your practice and still be constantly learning and keeping up with new things and ideas, so if you add managing a practice in there it makes it a lot more difficult.  Around 3 and a half months ago, Dr. Karen Metzler from Summerfields Animal Hospital in Fort Worth Texas reached out to me from listening to the podcast. She was just starting to learn about digital marketing and since then has grown a tremendous amount in her knowledge and ability to apply what she learns. I asked her to come onto the podcast because I think we can learn a ton from her. Dr. Metzler graduated from Texas A&M's, College of Veterinary Medicine in 1997. She has experience in emergency medicine as wells as general practice. She has specific interests in surgery, dentistry, internal medicine, exotics and cardiology.  If anyone is busy enough to have excuses to not learn or implement new ideas it is definitely Dr. Metzler. The topics I discuss in this interview include how to decide what to test, how much she feels that she needs to know about a subject, and much more. I know you'll find value in this week's episode so be sure to listen to the whole thing!

Scott Bailey of Sandler Training by Bailey Marketing Concepts is a 21 year veteran of the global network of Sandler Trainers who are authorized to conduct courses and coaching based on the proven communication concepts around The Sandler Selling System.The Sandler System's content focuses on these 4 areas:1. Sales2. Sales Management3. Leadership4. Customer CareSandler has been described as a "contrarian" system of selling and is used widely across all industries and is especially embraced by trusted advisors (financial planners, consultants, attorneys, entrepreneurs) because they do not have to sound "salesy" to their potential clients.

In this week’s episode, Mia Doucet’s conversation focuses on the fact that – to their detriment – most small business owners don’t love marketing. She and her guest, Ely Delaney, Marketing Strategy Architect, dispel the myth that marketing is complicated, scary and expensive. Listen in and learn how to demystify the process with Ely’s Marketing Triad model: Mindset | Method … Read more about this episode...

Welcome to the second episode of the Brand You Podcast. Today we continue in this series on “positioning” and what that means for you in building your personal brand. A Quick Preview of the Podcast: Two concepts you can’t afford to confuse Some personal examples from my business on tactics, strategies, and goals How three […]

My guest is Martha Guidry  ("The Concept Queen") of The Rite Concept. She brings over 19 years of combined brand management, concept development, and research experience to each of her clients. After completing her MBA at Harvard, Martha spent 6 years in consumer marketing for Proctor & Gamble and Hasbro Toys. Her company, based in Avon, CT uses a flexible combination of research-driven consumer understanding, hands-on learning, ideation and coaching to help clients develop "top bos" scoring concepts. Martha is the author of "Marketing Concepts that Win! Save Time, Money and Work by Crafting Concepts Right the First Time./" She has presented at national conferences, events and to local business organizations. She publishes articles in trade magazines and has avid followers on her blog - Concept Talk.com to learn more about Martha and her company go to: www.TheRiteConcept.com (business) www.marthaguidry.com (Speaker/trainer) www.ConceptTalk.com  (blog) www.marketingconceptsthatwin.com  (book) email: martha@TheRiteConcept.com

Jay Conrad Levinson, author of the bestselling book Guerrilla Marketing talks to us about his books, new marketing concepts Continue reading →

Timbo gave a talk recently in which he revealed 11 marketing concepts that many small business owners either never knew about or have forgotten. From the importance of getting your message right first before worrying about where to place it through to the fact that we're all a very judgemental lot ... and everything in between. These marketing concepts have been identified by Timbo after having spoken with thousands of small business owners over the past few years - whilst there are many more, it's the understanding and implementation of these ones that will help propel your marketing returns forward in leaps and bound. The post #76 Those 11 Forgotten Marketing Concepts Explained. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Do you wonder why your book marketing strategy is not producing the book sales you hoped for? Learn how to achieve better results by using free publicity resources to create marketing and publicity campaigns for little or no money

Chtulu80 and Bluemanrule return with Aceblack this week as they discuss the state of the gaming industry through the eyes of a marketer.  The crew tackles Marketing’s 5 Ps: Product, Price, Placement, Promotion, and People (consumers) in the gaming industry.  They devle into what defines a triple A (AAA) game, a good price for games