Podcast appearances and mentions of lindsay lindsay

Lindsay Maloney is a Business Coach, Host of the TOP Rated Podcast- Book Your Dream Clients & a homeschooling mom of 3. Lindsay helps female coaches create 6-figure businesses by building out their signature offers and designing dreamy client packages without the busy work. Not only has Lindsay built multiple 6-figure businesses while working full-time & homeschooling her 3 kids, she also has been featured on dozens of podcasts & major platforms like Forbes, Thrive Global, and Lady Boss Blogger. Lindsay is on a mission to help women online coaches remove the hustle mentality, so they can have business & life they love and is in complete alignment with their ultimate dreams and visions. In Today's Episode we talk about breaking the norms of "shoulds" in business, how to run a simple business, being addicted to checking all the boxes in your coaching business + how to avoid that, + how to scale your coaching business as an introvert? Connect with Lindsay: Lindsay's Confident Coach Club: https://lindsaymaloney.com/the-confident-coach-clubWebsite: https://lindsaymaloney.com/ Instagram: https://www.instagram.com/lindsay_maloney/Private FB Group: https://www.facebook.com/groups/bookyourdreamclients/Book Your Dream Clients Podcast: https://podcasts.apple.com/us/podcast/book-your-dream-clients-podcast/id1435823769

Lindsay has had a fascinating career. She started out working for startups during the frenzied dot com era, got burned out right before the "dot bomb" happened and went back to school to earn a teaching certificate.She was a teacher at Oakland Unified for four years before burning out (the typical timeframe for teacher burnout) and was asked to come work in marketing for an entrepreneur she had worked for in the past.This led to her getting a lot of agency experience and, ultimately, starting her own agency.Now, she's a solo consultant (more specifically a marketing activist) and loves it. It fits how she likes to work and what she likes to do: teach, build, and advise.Our conversation dives into her career journey. We also talk about the power of understanding your strengths and playing to them and we even branched off and briefly talked about meditation and how it's helped her.Connect with Lindsay:Lindsay on LinkedInHer company, Open Lines MarketingFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

*Trigger Warning: childhood abuse, drug & alcohol abuse and self harm are discussed in this episode. On this week's guest episode of the podcast, Carolina had the pleasure of speaking with Lindsay Adkinson, content creator and host of the It Gets Better podcast. In this deep and vulnerable conversation, Lindsay shares her journey with overcoming child abuse, reparenting herself, trauma healing, how she got into manifestation, advice for others who come from similar upbringings and she also shares her favorite self soothing practices that everyone can benefit from. This episode covers sensitive topics but in an approachable way, which listeners will really gain insight from! Timestamps: 00:00-04:29 - intro 04:29-13:05 - Lindsay's background 13:05-16:11 - getting into the law of attraction and manifestation 16:11-20:47 - overcoming skepticism to change your life 20:47-25:00 - intentional living 25:00-35:42 - reparenting & healing your relationship with your inner-child 35:42-38:50 - self soothing practices 38:50-47:53 - rapid fire q's + outro Where to find Lindsay: Lindsay's Instagram: www.instagram.com/lindsay.adkinson/ Lindsay's Podcast: https://podcasts.apple.com/us/podcast/it-gets-better-with-lindsay-adkinson/id1618693419 Lindsay's Links: https://beacons.ai/lindsayadkinson If you enjoyed this episode, please send it to a friend, DM me to chat @innergrowth.co @thecarolinalifestyle, share it on your story, or head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating! Would make me so SO happy! Love you so much xx Join our free group chat on Geneva: Inner Growth Collective More info is at our website: https://innergrowthcollective.com Stay in the loop of Inner Growth updates at @innergrowth.co on Instagram & TikTok Free resources at: https://stan.store/innergrowth

*Trigger Warning: childhood abuse, drug & alcohol abuse and self harm are discussed in this episode.  On this week's guest episode of the podcast, Carolina had the pleasure of speaking with Lindsay Adkinson, content creator and host of the It Gets Better podcast. In this conversation, she shares her journey with overcoming child abuse, reparenting herself, trauma healing, how she got into manifestation, advice for others who come from similar upbringings and she also shares her favorite self soothing practices that everyone can benefit from. This episode covers sensitive topics but in an approachable way, which listeners will really gain insight from! Timestamps: 00:00-04:29 - intro  04:29-13:05 - Lindsay's background 13:05-16:11 - getting into the law of attraction and manifestation 16:11-20:47 - overcoming skepticism to change your life 20:47-25:00 - intentional living 25:00-35:42 - reparenting & healing your relationship with your inner-child  35:42-38:50 - self soothing practices 38:50-47:53 - rapid fire q's + outro Where to find Lindsay:  Lindsay's Instagram: www.instagram.com/lindsay.adkinson/ Lindsay's Podcast: https://podcasts.apple.com/us/podcast/it-gets-better-with-lindsay-adkinson/id1618693419 Lindsay's Links: https://beacons.ai/lindsayadkinson If you enjoyed this episode, please send it to a friend, DM me to chat @innergrowth.co @thecarolinalifestyle, share it on your story, or head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating! Would make me so SO happy! Love you so much xx Join our free group chat on Geneva: Inner Growth Collective More info is at our website: https://innergrowthcollective.com Stay in the loop of Inner Growth updates at @innergrowth.co on Instagram & TikTok  Free resources at: https://stan.store/innergrowth Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's conversation fits under the P of Pricing of the Humane Marketing Mandala. I've invited Lindsay Bryan-Podvin, a trained therapist, to talk to us about what imposter syndrome does to your prices and how you can create a pricing strategy that is sustainable. Lindsay Bryan-Podvin (she/her) is a biracial financial therapist, podcast host, speaker, and author of the book "The Financial Anxiety Solution." In her coaching practice, she helps therapists in social justice or of marginalized identities grow their profitable practices from the inside out; so they can stop feeling icky about money, and start setting and sticking to sustainable rates that allow them to grow their businesses in alignment with their values. She lives with her partner and their dog on the occupied land of the Fox, Peoria, Potawatomi, and Anishinabewaki peoples also known as Michigan.  In this episode, you'll learn about pricing what imposter syndrome does to your prices as well as...   What Imposter Syndrome means and whether it is a clinical term What IS has to do with Pricing Confidence and self-trust High ticket pricing and Lindsay's take on this practice The current situation and what we can do about it And so much more Lindsay's Resources   Lindsay's Website The Mind Money Balance Podcast Money Archetype Quiz Connect with Lindsay on: LinkedIn Instagram YouTube   Sarah's Resources Watch this episode on Youtube (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes We use Descript to edit our episodes and it's fantastic! Email Sarah at sarah@sarahsantacroce.com Thanks for listening!   After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download. Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Humane Business Revolution. Warmly, Sarah Imperfect Transcript of the show We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link. Sarah: [00:00:00] [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] Hi Lindsay, so we're looking forward to you talking to you today. I'm so excited. Yes,  Lindsay: Yes. Same here. Sarah, I'm, I'm really excited for this chat and I think it'll be great for your listeners to learn a little bit more about what we're gonna be  Sarah: covering. Yeah, exactly. We decided to [00:06:00] talk about pricing. And the imposter syndrome. And I just wanna say that, you know, I get a lot of pitches. Maybe you do too because you have your own podcast, but, , you know, there's about a handful probably, in a year I would even say that. I was just like, Oh yeah, this person I want to have on this show. And so you're one of those and I'm just, Yeah. So, so happy to have you. So, but let's dive in. Yeah. So this topic. Actually you suggested, to talk about, you know, pricing, which is one of my PS of the Humane Marketing Mandala, but then also kind of juxtaposing it with, , the imposter syndrome. So I think there's a lot that we can cover there. But, let's start maybe with a definition, because you are a trained therapist and I was just wondering if. Term imposter syndrome. You know, we throw this around so often, especially in the entrepreneurship, , era, and, [00:07:00] and I was like, Well, is this even like a medical term? I don't know. Or is this just kind of the thing that we. We say and and, and, yeah. I would love for you to start by defining it and what that actually means. Lindsay: Sure. So imposter syndrome can be defined many ways because it is not a clinical diagnosis. It does not fall into the DSM for folks who are in the Northern Hemisphere. That is really what we use when we are diagnosing clients or patients. , but imposter syndrome is this feeling or. Set of thoughts that a person experiences when they don't feel enough, and that can often look like in work context or business context, like this idea that they somehow got their success by mistake or it was a fluke, or they really are putting on a good veneer, but underneath they aren't as smart as other people think they are. They don't know as much they're going to be found out somehow as being a fraud or fraudulent. When we experience that set of [00:08:00] symptoms or those set of feelings and thoughts, it can make us question our own inherent knowledge and also the wisdom and knowledge we've gained over time. It can make us think that we don't really know as much as we say we know, and it can lead to chasing more external validation. And so an entrepreneurs this often looks like taking more online courses, taking another certificate. Paying for things that maybe you don't really need, right? So paying for, , maybe a costly mastermind or upgrading your website and getting all these, these funnels and clicks and countdown timers that maybe you don't really need. Because there's this idea that if I have these other systems in place, or if I have somebody else's stamp of approval, then I'll finally be enough. And what we know about imposter syndrome is. It's not about external validation. It's about inner wisdom and inner knowing and inner trusting. And when it comes to being business owners, that's [00:09:00] where the real work begins of getting comfortable saying, I am enough. I do know enough. I am competent at helping the clients that I'm meant to serve, or I am competent in selling the products that I know are good and authentic and  Sarah: hopeful. Yeah. Yeah, that's, It always comes back to the inner work, doesn't it? , Right, Right. Absolutely. Um, thank you. That was really helpful. I wonder then, you know, because we placed this conversation under the PPF pricing, let's go into that. So how does having imposter syndrome, , how's that related to pricing? Where does it show.  Lindsay: The way that I see it show up most commonly is in under pricing. And because if we have this inner doubt that we aren't good enough or smart enough, or can't help enough people, by default, we price our services lower. Mm-hmm. instead of a sustainable pricing model, we undercharge we under [00:10:00] price and we undervalue our services. And that is where a lot of. Online business owners get into trouble because they slide their prices down so low again, to try and get that external validation. If I have my price low, then I'll get more clients and, and we're chasing again that external validation that we know enough. , and so when it comes to under pricing, we end up. Actually harming ourselves and creating a bigger imposter syndrome cycle. And what I mean by that is if I price my services so low, that means I need to sell more products, more goods, more services. And that means that I'm stretching myself really thin. And if I'm stretching myself really thin, I probably don't have the time to practice that restorative self care that we all need. I'm probably not getting enough sleep, not drinking enough water, not moving my body enough, not engaging in hobbies. Side of work and when we are operating kind of stretched thin, our minds [00:11:00] and our bodies aren't able to think rooted and think in terms of our wisest self. And when we are stressed out, when we are, you know, afraid, our nervous system is afraid, then we go, Oh my gosh, I really don't know enough and I need to take on more. And it's just adding more and more to our plates and sinking us further down. And the lower we get, the more we think we don't know. And it becomes this really vicious cycle versus pricing for sustainability. Maybe a word that resonates more with your, , listeners, or a word that often is used instead of sustainability is profitability. But that's this idea that in order for us to have sustainable businesses, we need to have not just enough to make ends meet, we have to have enough to be able to pour into ourselves, to be able to pour into our communities and to be able to pour into our businesses. Because if we are operating. From a afraid space and from a frantic space that actually harms our business in the long run. And it actually harms our [00:12:00] clients in the long run because they're not getting the best of us. They're getting this anxious, afraid, imposter syndrome version of us, and then we're not delivering on what we know we are able to deliver. Hmm.  Sarah: Yeah. So good. So good. It's, , interesting. I, I was just typing out an email, , that is gonna go out to my, , readers this weekend, and I was talking about my typical day, , and how, you know, how much rest I plan into my day and outside time and connection time, and, and then also saying, you know, Realize this is the typical day of a very, privileged white person. And that not everybody has that privilege. But if we do have that privilege, then we're not helping anybody by working ourselves to deaths and, getting burned out and exhausted. Like, like you say, that self care. Well, we need to actually make it a priority. And, and I guess, , I see the correlation [00:13:00] here with pricing is like, well, if you have sustainable pricing, , then you can build in more, rest into your day, right? Because when you actually do get paid, you don't feel like you have to work so much to. You know, just the minimum, Yeah, the minimum income in a way. So, yeah. Yeah, that really, that really resonates. Yeah.  Lindsay: I, I want to just reflect back how, how thankful I am that you mentioned privilege and mentioned some of those things because I'm, I'm biracial, I'm a mixed person of color. , and I think it goes even more. For folks who have marginalized identities, whether you are queer, trans, a person of color, of a religious minority, your immigration status is different. We actually have, , a duty to practice self care even more because we have all of these taxing systems of microaggressions, of racism, of [00:14:00] sexism, of homophobia coming at us all the time. And our nervous systems actually need even more time for that space and for that rest, and for that joy too. So I really appreciate you bringing it up and saying, Oh, you know, This is a privileged position to be able to rest, and I want to gently push back and say, actually , it's mandatory. Mm-hmm. , it is so mandatory that we take that time for rest and growth and development outside of our work and how hard it is to do that.  I just shared with my email newsletter. That, , about a year ago I hired somebody to help me just with the things that are I can do, but are not necessarily in my zone of genius. And what happened was, as I had additional spaciousness in my week, , I found myself just doing more work instead of going for walks, taking my dog to the park or anything like that. Because this system is so designed for us to be working and be productive [00:15:00] and all of that, it's so hard to separate ourselves from that. Yeah. So knowing that it took me a while. I specifically put voice lessons on my calendar because I'm the type of person that if something's on my calendar, I will be there. Mm-hmm. . So I had to like block out specific times for rest or specific times for joy and a specific time on my calendar where I was committed to somebody else. A little bit of that external accountability, but also it was something that has nothing to do with business, it has nothing to do with growing my practice. It is all about kind of just engaging in that fun and that joy and that playfulness. So I really appreciate you bringing that piece. Yeah.  Sarah: And I'm glad you're, you're stating how difficult it actually is, , because it is, and I was talking yesterday to someone who's older, you know, and, and for someone, you know, my generation, Gen X or even older, it is especially difficult. And, and even more so if we love our job, you know, [00:16:00] if we actually do love our job. And so I was telling this guy, I'm like, I know you love your job, but think of, you know, who will be there for you. The end of your life, who is really gonna be, you know, valuable, , and counting, , at the end of your life. And so those are the people that we need to hang out with, even though, yes, it's amazing to watch, you know, your client's transformation and whatnot, but, , yeah. It really is difficult. But let's go back to the, the pricing and the, Yeah. Actually one more term that I heard, , on Jonathan Fields, , podcast. , I'm blanking on his, podcast. We'll put in the show notes. , but , this, idea of maximum sustainable generosity that really speaks to me to. My listeners, we are heart centered entrepreneurs, right? And so we do want to give a lot and, , this idea of, you know, pricing, raising our prices and, and where [00:17:00] is the limit and how much can we give before we ask? , and so this term of maximum sustainable generosity really, really spoke to me because we need to define where that is for us. So that we can still give and feel good about ourselves, about giving, but it has to also be sustainable for us. And I think that concept, once you understand that, that's when you're gonna be ready to put boundaries and say, No, until here, I can give. And then here are my boundaries. So I just wanted to bring that up again. , yeah, let's talk about pricing and. What do we do then when we, you know, we, Okay, we have this issue with, , imposter syndrome. How can we do this inner work and what do we need to do in order to be able to say, Okay, I'm ready to raise my prices. Mm.  Lindsay: Okay. So the, the three tiers that I use are sufficient. Leisurely and enoughness. Okay? And [00:18:00] sufficient is the bottom of this kind of tier or this pricing step where you are charging enough and your business is generating enough income to make sure that all of your needs are met. And that means. Your business, but also your personal life. And when I say your needs are met, I'm not just talking about making sure you have enough money for fuel and for food. I'm also talking about making sure you have enough for that weekly yoga class or that monthly massage, whatever it is that helps you regulate your nervous system. So that first step is sufficiency. Mm-hmm. . And then we move into leisurely. So the way that, that the imagery that comes to mind for. Is if you imagine a hot day, we're recording in the middle of the summer here. It is quite toasty and steamy outside today. So if we imagine sufficient is when you're at at a hot day and there's like an outdoor shower and you're cooling down and you have enough water to like rinse your body and to cool off, [00:19:00] and it is enough to regulate your temperature and to feel cool again. Then if we imagine leisurely that's having like a pool, Available to you. You can kind of get in, you can sit on your little raft. You're very relaxed and you have more than enough. And when we have that more than enough, that's when we can start giving back to our communities. Whether that's by offering a sliding scale, offering scholarship spaces, donating money to causes in our community that are important to us, or volunteering in our community with causes that are important to us. And then we imagine that next kind of tier. Is enoughness and that enoughness is whatever natural body of water comes to mind. It could be a river, it could be a lake. It could be a deep well, but it is, you have more than enough to regenerate your business. You have more than enough to pour into yourself, to pour into your communities. But I often think what hap what happens with heart centered entrepreneurs [00:20:00] is they start giving back at that enoughness level before their business is supporting them at that sufficient level. So they're giving too much time, they're giving too much energy, they're sliding. Scale, they're underpricing their services, and then again, it gets back into that imposter syndrome, frantic cycle. If I don't have enough, I need more. And then you are coming to potential clients from this place of desperation, from this place of anxiety, and from this place of underpricing. And when we think about justice and we think about equity, we have to include ourselves in that as well, which means we can't be martyrs for the system. We have to say. I also deserve to have financial compensation that is more than enough, and I also have to be included in making sure that I can buy my groceries and take a holiday. Sleep at night. So those are the things that I kind of think about when we are pricing our services. So we, we need to first meet that first stair step or that kind of cold [00:21:00] shower by making sure that we have enough to take care of ourselves. And then as we move up that scale, We can be increasing our pricing services, but we can also start giving back a little bit more. And the other analogy that gets used all the time that I think is worth repeating is that oxygen mask analogy. We cannot take care of others until we take care of ourselves. And it's not about being selfish, it's about showing up and saying, I'm a part of this equation. I'm a part of my community too, and I also deserve to take care of myself financially.  Sarah: Yeah. What came up for me while you were talking was this kind of trend of the high ticket client. Oh,  Lindsay: yeah. for the podcast listeners. That was a massive eye roll on my part,  Sarah: so, yeah, that, that, I don't know if it's still out there because I just block everybody who's trying. You know, message me being a, a high thick, a client coach or anything like that. Yes. [00:22:00] So, So you're still seeing it out there  Lindsay: now? Oh yeah. I'm still seeing that. So I'm seeing, so I'm seeing two trends that I'm surprised still exists that I think are worth exploring for your heart centered entrepreneurs. So I'm seeing. On the one end, that high ticket offer where you are charging a client 30, 40, $50,000 for your goods service, coaching expertise, whatever. And the idea behind it is that, you know, our income is a math equation, and if I sell one trinket to somebody for $10, or if I sell one trinket to somebody for $10,000, I have to sell fewer of those $10,000 items. To make, to meet my financial needs. Right. It, it makes sense from a financial perspective, right? But from a heart center and entrepreneur perspective, it's not just about selling the thing, it's also about delivering the thing. And are you capable? And you may be, and you may be sitting here listening, going, I am capable of that. Are you capable of delivering a 30, 40, [00:23:00] $50,000 value to the clients that you. Saying that you are going to serve mm-hmm. , and that's a question only you can answer. , and I, I think we all have the capacity to probably charge more than we are. Without getting into that slimy, like trying to chase down somebody and, and ring of them. When I say ring, I mean like a, like a towel ringing out a towel, like ringing of them all of their financial resources. I have heard horror stories of people and I'm sure we know of them. Where these high ticket coaches go after clients who are in desperate need of sustainability in their business, and they say if you just gimme $30,000, if you just gimme $50,000, I guarantee you'll be a seven figure business owner. They are prey on people who are incredibly vulnerable and in the US. We have access to huge lines of credit that you don't have in the eu. So in the US you can really get into a lot of trouble. I have heard horror stories of [00:24:00] people taking out huge credit cards, , and racking up tons and tons of debt. I have heard of people reorging their houses to give these high ticket coaches their money only to be basically found out that they have been bamboozled and they end up in these kinds of situations where, The marketing was great, the promise was great, but the delivery was just the same as anything else. video1642351392: I  Sarah: just wanna add before you go into the other, , example. Yeah. So, so also from, , my own experience, I used to have a $7,000 offer. And from talking to a friend who had, you know, a $20,000 offer, I think the pressure it puts on you. As the entrepreneur to then basically chase after clients who are, who have that kind of money. And of course we're not talking about companies, right? Right. We're talking here to about coaching for individuals and, and already $7,000 is, [00:25:00] is a high number. And so the pressure I felt, , to find clients who are willing to invest that amount. And then also the sense of failure if you are not making those sales, really, it's, it's just not worth it. It really is just not worth it, so. Right. Yeah, I totally agree with you. It, I think though that that trend. Is coming to an end. We're living in way different times now, so. Mm-hmm. , there may be still high ticket coaches, but I'm not sure that they're doing so well right now. So I'm,  Lindsay: yeah, I don't know,  Sarah: like serving that. Lindsay: Trend a bit closer. Yeah, it's interesting because what I find in the online world is that a lot of these things continue, but they're just repackaged. Like they're repackaged as like VIP days. And not to say there aren't ethical VIP days or really good VIP days, but I see these things kind of recycled. So maybe the high ticket one year. Support [00:26:00] Mastermind isn't working anymore, but maybe a v i P day is, or maybe, you know, an expensive retreat is, and again, it's not that the thing is problematic. No. Whether it's a retreat or vip. Yes, exactly. It's everything behind it. , that I think we really just need to be cautious of and just curious. And when I say curious, I mean like getting in tune again, we talked at the start of this, about the inner work, but getting curious if somebody's approaching you with that high ticket, you know, mindset stuff that feels in your body not settled. It makes you feel anxious, it makes you feel a little bit skeptical. I think it's worth turning in with that curiosity. Do you just. What is here? Yeah. What is  Sarah: coming up? Signals  Lindsay: telling me. Yes. Yes. And I think with a lot of that, like high ticket mindset coaching, they tell you to not trust your nervous system. Mm. They say, Oh, no, no, no. You have to jump in. A net will appear. You have to [00:27:00] just trust me. That's a mindset issue. You're in scarcity right now. Mm-hmm. . And it's like, no, your body is pretty freaking wise and it's really good at telling you something is amis. Yeah, and if I am really meant to work with this person, or work with this coach or join this program, I might have some of that anxious excitement, but I won't have fear. And I think we have to start trusting ourselves a bit more in online business, which again comes back to imposter syndrome. If we feel like we don't know enough or we need somebody else to validate our opinions, we will push aside our nervous systems signals and join because we don't trust ourselves. Sarah: Yeah. Yeah. Okay. So the second example you wanted to share. Yeah,  Lindsay: so the second example is on the other end of the scale of, you know, we've got these high ticket offers and then we have like super, super, super low ticket offers that. Can also cause a lot of overwhelm. And the way that I've seen them in the [00:28:00] past few years is like the, , the free summits or the free, , master classes, things like that where you join, and then you're bombarded with a lot of information. It's the same thing. You get 10 minutes of information on marketing, 10 minutes of information on sales, 10 minutes of information on a website, and you leave and your nervous system is so over. Stimulated because you've spent two days sitting in all these like mini master classes kind of drinking from a fire hose, and then your brain and body is so overwhelmed. And then again, you're getting into this imposter syndrome of, well, I don't know enough about sales or marketing or websites or SEO or Facebook or TikTok, so I need all these 10 different experts guidance, and now I need to join all 10 of their programs. Right? Right. And it's again, just like having some inner wisdom to. Okay. What is really going on in my. . Actually, I am really struggling with the marketing piece. I know my product is good. I [00:29:00] know my coaching is amazing. I know that all of that is good, like the delivery side of things are really good, but maybe I do need some help showing up visibly and showing up authentically and getting out of my comfort zone there. And maybe there is one person at that summit who has that wisdom to impart on you, but do you need all 10 of those programs? The answers probably. Yeah, and so getting really curious, and this is where getting to know your numbers becomes really powerful. Because if you're following your numbers every month, which I recommend everybody do, is to have a CEO date or a money date and take a look at Where is my money coming from? What am I spending my money on, and also where are my clients coming from? Then you can make informed decisions about your business. You can follow those numbers and you can get to know where are the leaks or where are the holes that need patching in my business? And you can make decisions. From an informed and from a grounded place. And you can say, [00:30:00] Actually, it does make sense for me to invest in a marketing coach right now, but it doesn't actually make sense for me to hire a TikTok coach if I haven't even downloaded the app. Right. . Like we just have to think really curiously and compassionately about what we actually need and then we can invest accordingly so long as we have that money available. Hmm. Yeah. I love how  Sarah: you. Talk about pricing, but we're also talking about investing in a way, You know, it's like it all goes together. It's like, well, it all goes together. If you do increase your prices and you're paid more fairly, then you'll also have more money available to invest back into your business if that's what you want. , right. But again, that doesn't mean that you have. Buy every program out there. It just really neat. No, what I hear you say, and I totally agree with that, is giving power back to the client. I talk a lot about that. It's like, yes, we have been treating our clients as if they were stupid. You know, like telling [00:31:00] them things, talking to them as, as if they were little children. Right. And so, , In a way as clients, as customers, we also started to give our power away and kind of become sheep by talking the marketing, like we're human bug. I talk about, you know, sheep and we've just kind of been following along, and it's time to take that power back and think for ourselves, what do I really need? Is this a good thing for my business right now? So, yeah, absolutely. Mm. Really appreciate that. Mm-hmm. . So in terms of the. You know, we talked a little bit about the high ticket client. Another thing that comes to mind is, is the current situation with inflation. And, you know, everything that's going on in the world. , How do we react to this? Like, it could be that we're just kind of completely frozen and think, Oh, I'm gonna go back to scarcity because , I just feel like nobody has money anymore at all. So how do we react to [00:32:00] a market that, you know, there's, everywhere you look, people are saying lost everything. there's no more money in the market. Is that really true? Or how do we react to.  Lindsay: What I've been telling both my financial therapy clients and the folks I coach, , I'm building their practices, is that. We deal with something every single day that we have no control over, and we have our whole lives, but we learn how to cope. And the example that I give is weather, not climate. Weather . So when it's raining out, what do we do? We dress for the weather. We put on our rain boots, we put on our raincoat, We grab an umbrella. When it is cold out, we grab our parkass and our. And when it's warm out, you know, we get our little . Maybe we go inside somewhere that it's cooler or we find a space in the shade and we dress in like linen and lighter clothing. Because here's the thing, none of us can control the weather, but we can control and prepare how we dress for it. [00:33:00] So when it comes to things like inflation and the stock markets and gas prices, we don't have control over that, and we have to release control over. But we do have control over other things. And when it comes to financially preparing our businesses for the weather, there are certain things that we can do and that we do have control over. I recommend that all of my clients kind of increase the amount of money in their business emergency fund and in their personal emergency fund, and that means having a couple months of business expenses. Readily available in that business bank account so that if you have fewer clients that month, or if you have like a, you know, a quieter month or two, you're still able to pay your business bills, but also continue to pay yourself. Because going back to the sustainability, we have to include ourselves in it. So making sure that that business emergency fund has our business expense. And the ability to make sure that we are getting our pay from that business. [00:34:00] So that's one thing we could do to kind of financially dress for the weather of a a recess. Other things we can do are also making sure that we aren't reacting, we are really being embodied. And when I say embodied, I mean checking in with our physical self and saying, What do I need and what do my clients need? I've seen some entrepreneurs panic put everything on a 50% off sale because they're terrified that nobody's gonna come because of the recession. And so they just put everything on sale. Without going, Are my clients asking for this? Are people saying to me, You know what Lindsay? I'm unable to afford that. What other offers do you have? Or am I reacting and putting everything on sale? Right. So we have to get really wise that there may be creative ways to serve our clients financially speaking that don't put us in harm's way. And that could be saying something like, Hey, you know, I've got all of this great content. I'm gonna offer , a membership community that is a lower cost, but I still am delivering high value knowledge and good and support, [00:35:00] goods and support. It could be saying, you know what, like for me, I do power sessions where I meet with a, a clinician. One on one and we do a deep dive in like one or two things that are really kind of getting them stuck in their business and figuring that out. We could say, You know what, I'm gonna structure that, as a group power session so three people can split the cost of that and each person will get, you know, 20 minutes of my time. But everybody gets. 60 minutes of support. And so you're providing something where you are still getting the income that you need to make your ends meet, but you're providing it maybe to your community at a lower cost. But we need to be really intentional about, So that's the second thing, is making sure that when you're pricing your. Offers. You're not putting everything on sale just because, And then finally, it is worth kind of dialing down spending on areas that maybe aren't working for you any longer. So for example, maybe that is moving from a more expensive community platform to a more affordable community platform. Maybe that is saying, You [00:36:00] know what? I've been paying for ads and maybe ads aren't really necessary for me right now. So maybe I hit pause on those ads so it can be. Dialing down that spending too. So those are kind of the three things I'm recommending for entrepreneurs as this recession likely is coming up, is to make sure you have enough in your reserves to pay yourself and to cover your business expenses. Making sure that when you are pricing your offers, you are doing them in a way that still supports you financially, but might be of greater benefit to your clients by getting creative about your offers. And then three is dialing down expenses that maybe you don't need or don't need in the moment. Mm. Sarah: Yeah. So good. I like the creativity. I think it's really a time for thinking creatively. Yeah. And coming up with, with offers that Yeah. In the past you hadn't thought, Oh, what if I did it this way, What I created, What if I created pods or Yeah. Small groups or things like that. , the other thing you kind of mentioned with the [00:37:00] savings, is really understanding that. Business, especially as entrepreneurs, it comes in cycles and you cannot expect, you know, every month to be the same. I think we know that from experience, but just kind of relaxing into that and knowing that this may be a bit of a DR cycle, but that there's another one, , coming back. so, so just planning already in cycles and knowing Okay. You know, now I'm kind of in this and what was it, eti, I forget the, these terms, but, but now it's kind of like a lower , cycle and plan for the, for the next one. Yeah. The, the one thing I wanted you to share to kind of close up here, is, you know, from some of your clients, the work you, if you can think of one mm-hmm. where, where you kind of worked on. Pricing slash imposter syndrome, , if you would share that success story with  Lindsay: us. Yeah, so one thing is [00:38:00] that in the US , I work with a lot of healthcare providers and specifically mental healthcare providers, and so it's really common for clinicians in private practice to say, I'm going to take insurance, because that feels. You know good. And also insurance companies pay really poorly here. They just do. So by default, we end up sliding our fees to accommodate these insurance companies. And when I say they pay poorly, I'm talking, they pay 40, 50, 60% of our actual fees, so we're putting our fees on sale. And so a big fear for a lot of my clients is leaving insurance panels, and I have seen so many of my clients get comfortable saying, I'm going to leave those insurance panels so that I can actually take care of my financial self. And then what they're able to do with that additional revenue. Is actually be able to offer sliding scale spaces that actually work for them. And what I mean by that is saying, Okay, for every eight clients [00:39:00] I have who pay my full fee, I can offer one client a super discounted rate without impacting my financial bottom line. So it's about kind of getting into that balance and getting into that zone. And so many of my clients have been able to fill their practices in that way. That is in alignment with their values. That also helps to move them towards those other. Of the financial tiers that we talked about earlier. And so for people who are listening, that might also look like, how can I ethically increase my rates in a way that supports me and sustains me? That then allows me to get creative and give back to my community. Maybe that means I do one free coaching call a month and anybody who wants to hop in can hop in. I first have to make sure that I financially am able to support that time going out. So thinking about it, for those of you who are listening, kind of making the scales with my hands right now, kind of getting really creative about how can we find that balance, how can we find that harmony [00:40:00] that supports us and supports our community? Mm.  Sarah: Yeah. So good. And I think that goes for everyone, not just clinicians or therapists, right? Absolutely. Absolutely. Yeah. So good. Thanks for sharing that. , this has been wonderful. Thank you so much for coming on, Lindsay. Do tell people where they can find, You and your work, and we haven't talked about your book, but you have a book out there as well, so mention that please,  Lindsay: too. Sure, of course. Well, thank you again, Sarah, for having me. This has been such a fun and energizing conversation. So my business is called Mind Money Balance, and you can find me on my website. My podcast is of the same name. My Instagram handle is of the same name. Depending on when this airs, I might be on an Instagram hiatus. I like to take a few months off each year. Good for you. Yeah, which is really important and really, , helps to sustain me to give me that little social media break. , but the book that I wrote was called The Financial Anxiety Solution, and it's a workbook that helps you include. Your thoughts [00:41:00] and your feelings and your relationship with money. My philosophy is that money is about 80% psychological and emotional, and about 20% about the numbers. And even the numbers that we need are very, very basic math. And I say this as a person who failed college algebra , right? Like all of the math that we need for our personal finances and really for the basics of building our business. Finances can be done. Phone calculator or a quick Google search. So those are a couple of places to find me. And if you're interested in learning more about your financial archetype, I have a free quiz@mindmoneybalance.com slash quiz. There are four different financial archetypes that shape the way we look at money and what we do with money. So it can be a fun way to get to know a little bit more about why you might be falling into this imposter syndrome or over consuming. So you can check that out.  Sarah: Wonderful. Yeah, I'll definitely make sure we put all those links in the show notes. And as you know, I always ask last question, and that is, what are you grateful for today or this week,  Lindsay: Lindsay?[00:42:00]  Oh, today and this week I have been really fortunate to spend some outdoor time with my friends living in a climate. I live in Michigan in the United States where it's chili for, you know, good six months of the year. So having. Son come out and be able to sit on back porches and patios with friends has been really nourishing to my soul. So I'm really grateful for that at this moment in  Sarah: time. Wonderful. And it's not too hot either, so  Lindsay: that's No, no, it's, it's steamy, but it's do. Sarah: Thanks so much for coming on to this show. I really enjoyed our time together. Such a treat.[00:43:00] 

Lindsay Nott jumped into a pool on the last day of high school. That day was memorable but for the reasons he expected.  Living with a spinal cord injury for now over 28 years Lindsay has continued to live his life. He adapted quickly to living with a disability with travel a big part of life that lights a fire in him.  Connect with Lindsay:  Lindsay's podcast My C5 Life  Lindsay's website Lindsay's Facebook  Lindsay's Youtube    Connect with Peta: Instagram @petahooke The website: www.icantstandpodcast.com Email: icantstandpodcast@gmail.com Episode TranscriptSee omnystudio.com/listener for privacy information.

Welcome to Season 4 of Everything is Teachable—we've missed you. When it comes to entrepreneurship, it's not a one size fits all situation. That's why every episode of this podcast gets to know different Teachable creators from all backgrounds, and we hope that you get to see a part of yourself in every guest we have on. Now, let's get into the first episode of the season, shall we? Meet Lindsay Mack: intuitive artist, Tarot teacher, writer, and founder and podcast host of Tarot for the Wild Soul. Lindsay is the creator of Soul Tarot, a radical reinterpretation and intentional utilization of the Tarot as a helping tool, one that can assist us in differentiating the noise of our mind from the truth of our soul. Through their workshops, retreats, and online Tarot courses, Lindsay has had the profound honor of teaching Soul Tarot to tens of thousands of people from all around the world. In this episode, we sat down with Lindsay to discuss the influence spirituality, intuition, and Tarot has on their business, as well as specific tips and strategies they use to practice self-care, build an online community, combat burnout, and more. Our intuition is telling us that you're going to walk away from this episode feeling inspired. Where to find Lindsay:Lindsay's websites: https://www.tarotforthewildsoul.com/, https://www.lindsaymack.com/Lindsay's Teachable school: https://www.soultarotschool.com/Lindsay's Instagram: @wildsoulhealing  Love this podcast? Don't forget to subscribe so you never miss an episode. And, if you want to leave us a review, we'd love to hear your feedback. Ready to start an online course of your own? We've got a special deal new creators: 20% off of our most popular plan, Pro Annual (available for the first 100 people). Learn more and get started here. For all things creator news, important tips, and more, sign up for Teachable's newsletter here. Follow Teachable on social media:InstagramLinkedInTwitterTikTok See you next week!

In this episode we hope you feel like you are in the room with us having human connection and conversation. We dive into how to unshrink yourself, how to take up space and why its okay to do things different in life!A little about Lindsay:Lindsay  Holder is your personal health, fitness + mindset coach & detroit influencer, brand ambassador, dog mom and your biggest fan. She teaches her people how to take care of themselves— truly, holistically, and sustainably.  She is here to encourage, empower and elevate you to be your best self.  Her goal is to help you radically shift your mindset around food, your body, and ultimately how you show up in your life!  She is the owner of Hustle Flow Lab — a small private training facility located on the east side of Detroit. Find Lindsay on Instagram here. @HustlehardholderLindsay's Website: https://hustlehardholder.comReady to take back control of your health, your happiness and reach your goals for life?Heck Yes, Let's work together! Want to be part of the community?Follow along and connect with me on Instagram!

Welcome back to We're Not Strangers Anymore hosted by Adrian (@Ayo_mrbiggeek) and Lindsay (@Lindsay.Manuelito). Join us this week as we go over: *Intros / Army FT let's Lindsay down *Lindsay puts dude on blast! Is he Gay? (lol) *Fuck boys Gonna Fuck boy! *Adrian finds True Love....A long time ago. *A Marriage story / Shit gets Real! Also... *Adrian is...Happy??? *Cowboy Bebop & Sleep issues. *Guesting on other Pods and the Hilariousness that followed. *Shit gets Real and very Dark...AGAIN! *Suicidal tendencies / Mental illness is Real! Plus a whole lot more..... Please enjoy the show. *Music intro and outro (song) "The Keepers" by Santigold. We're Not Strangers Anymore podcast brought to you by The Raw, Live & Unedited Podcasting Network

Welcome back to We're Not Strangers Anymore hosted by Adrian (@Ayo_mrbiggeek) and Lindsay (@Lindsay.Manuelito). Join us this week as we go over: *Lindsay's Relationship and Cooking woes. *Porn Hub vs XNXX, Our Porn Journey. *Colin Black and White / Allen Iverson = BMF! Also... *Geek talk & Pop Culture news. *Final Review of Midnight Mass & and the Horror film "Antlers". *Dune & Red Notice quick hits. *Our Guilty Pleasure movies. Popular movies that missed us. *Movie rants and more Dune..lol Plus a whole lot more..... Please enjoy the show. *Music intro and outro (song) "Words" by Missing Persons. We're Not Strangers Anymore podcast brought to you by The Raw, Live & Unedited Podcasting Network 

We're Not Strangers Anymore ep.3 "Which Way Did We Go" Welcome back to We're Not Strangers Anymore hosted by Adrian (@Ayo_mrbiggeek) and Lindsay (@Lindsay.Manuelito). Join us this week as we go over: *Lindsay's Concert and Wedding experience. *Sports Talk. *Midnight Mass & Adrian's Favorite Vampire story. *Anime talk and Reccomends. Also... *We talk our Love for Scary movies and Favorite Horror properties and tell personal Ghost stories. *Adrian's run in with "The Exorcist" actress Linda Blair .. Plus a whole lot more..... Please enjoy the show. *Music intro and outro (song) "Would" by Alice in Chains. We're Not Strangers Anymore podcast brought to you by The Raw, Live & Unedited Podcasting Network

On Episode 13, I sit down with Social Seller and Podcaster, Lindsay Dollinger, to learn more about building her community, prioritizing her community, and a plethora of tips and tools used to stay organized while running and building her business while working full time. More about Lindsay: Lindsay is a full-time high school Spanish teacher, podcaster (@thesocialsellingsisterhood), and have built a top 1% Network Marketing organization also. Because of that, she now coaches other women to do the same and is so excited to share her journey and value with our audience! Stay connected with Lindsay: Online: www.lindsaydollinger.com/links Instagram: www.instagram.com/lindsaydollinger Facebook: www.facebook.com/groups/thesocialsellingsisterhood As always, if you grabbed something from this episode, please let us know by leaving a comment and sharing it with someone else! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/melanatedspark/message Support this podcast: https://anchor.fm/melanatedspark/support

I'm feeling all warm and fuzzy today because jeez November is the best; I mean, it kicks off with Halloween (my favorite holiday), then goes right into my birthday (have you listened to my “11:11” birthday episode yet?) but then the holiday season kicks off! And with it, the official green light to slow down at work and start making (and eating!) all of the yummy holiday treats. Since it's Thanksgiving this week, I thought I'd bring on the person best qualified to talk to us about how food can deeply affect us; from our mood to our productivity to our energy levels, what we take into our body truly makes such a difference. That's why I'm so excited to be talking to my dear friend from middle school and high school (!!!) Lindsay Surowitz. Lindsay is a certified nutritionist and founder of WeekNight Bite, a blog where nutrition, easy recipes, and wellness tips come together to inspire you to live a healthy, balanced life. Lindsay started her blog in 2012 just for fun, and since then has built an incredible company that helps others live healthier lives by making small changes so habits stick. Lindsay teaches much more than just what you should be eating to be healthy, but also the gut-brain connection. What you put into your body can really affect your mental health. I want to stress that this conversation is NOT about weight loss, it's about leveraging what you eat to balance your mood, make you more creative, and living healthier in general. It's also about giving yourself autonomy over your body and freedom to ENJOY food and the experience of eating. In this episode, Lindsay also opens up to what it's like to be a new mom and an entrepreneur, and all of the imposter syndrome she has experienced. It is so important to carve out time for yourself, where you can reconnect with yourself, your passions, and your goals. When Lindsay became a mom, naturally she had to shift her business to care for her son. She shares some of her wisdom on this topic. Her mom takes care of the baby once a week and she feels like herself again. Being a mom is work, and put a job on top of that? It is hard to manage your baby and business baby! This balance does not need to be a 50/50, Lindsey shares her focus is usually 90% baby, 10% business. And this is okay! The most important thing to Lindsay is showing her son what it looks like to pursue a passion. Magic makers… If you have a magic little spark in you that you think you may know what you want to do, try it! Try it until you find what you actually love and until the right thing sticks. It is okay if you fail 10 times before you land on what you want to do! Connect with Lindsay: Lindsay's Instagram: https://www.instagram.com/weeknightbite/ Lindsay's Website: https://www.weeknightbite.com Lindsay's Ebooks: https://linktr.ee/weeknightbite CONNECT WITH ME: Kelsey's Website: http://www.kelseyformost.com Kelsey's Youtube: https://www.youtube.com/user/keformost Kelsey's Instagram: https://www.instagram.com/kelsey.writes/ Kelsey's Courses: https://kelseyformost.com/courses Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/ Produced by Hayleigh Hayhurst https://www.espressopodcastproduction.com/

Welcome back to We're Not Strangers Anymore hosted by Adrian (@Ayo_mrbiggeek) and Lindsay (@Lindsay.Manuelito). Join us this week as we go over: *Indigenous Music & That Rez Life. *Lindsay's Mustache story. *Mom Life and Terrible Situational Awareness. *Dodgers game recap & John Gruden controversy. Also... *Adrian tells a person story from his teenage years and the aftermath of it. *Week in Entertainment. *Dic pics & Majestic Penis. Plus a whole lot more..... Please enjoy the show. *Music intro and outro (song) "The Way I Are" by Timbaland feat. Keri Hilson* We're Not Strangers Anymore podcast brought to you by The Raw, Live & Unedited Podcasting Network.

We're Not Strangers Anymore ep.1 "Educate Us." Welcome to RLUs newest show hosted by Adrian (@Ayo_mrbiggeek) and newcomer Lindsay (@Lindsay.Manuelito). Join us for the "Meet & Greet" introducing Lindsay. Then we cover... *Corona Virus at Sporting events. *Life in the Military and Native American upbringing..sort of. *Music *R Kelly, his Pedo ways and how he plans to expose other celebrity pedophiles. *Dave Chappelle and Cancel Culture. Plus a whole lot more. Please enjoy the show. *music intro and outro (song) "First" by Cold War Kids* We're Not Strangers Anymore podcast brought to you by The Raw, Live & Unedited Podcasting Network

To kick off the new season of Beyond Influential, I am incredibly excited to welcome back my friend and guest from the most popular interview of 2020, Lindsay Silberman! If you have not listened to her episode, you have to check it out because there’s a reason it was the most popular interview. It’s Ep. 112 on How to Be Taken Seriously by Brands & Make a Living as a Full-Time Influencer and easily one of my favorite conversations on the show.  When I spoke to Lindsay last year at this time, we were in a pre-pandemic world and she gave all the behind the scenes details of being a successful luxury travel blogger and influencer. We talked all about her evolution from a journalism career writing for some of the largest publications to full-time influencer, and she gave all the specifics on brand deals, partnerships, her content process, and more.  Since that time, Lindsay added another title to her resume: entrepreneur. While continuing to build her business as a luxury lifestyle content creator, she combined her passion for five-star experiences and sharing the best of the best with her audience, to create a product that will let you recreate that luxe experience at home.  She launched her first product-based brand, Hotel Lobby Candle, and has absolutely killed it as she’s jumped into the ecommerce space. Today she’s giving you an inside look at how she did it. And I mean in detail—she shares every single bit of walking through how she developed her product and strategy step-by-step. Most entrepreneurs wouldn’t give you this much insight, but Lindsay did it with me for this episode and for you… for free. And she knows what she’s talking about—she sold out of thousands of candles within minutes of launch to an audience who had never even smelled them.  In Ep. 144, we cover: How Lindsay’s passion led her to the concept behind Hotel Lobby Candle The A to Z details of Lindsay’s product-development journey: from idea to execution Pricing: How she determined what to charge for her luxury product Mistakes she made, what she learned, and what she would do differently Her branding and marketing strategy: How she leveraged her social platforms and the trust she’s built with her audience to sell out in minutes The role customer service plays in the success of a business, why you should support small businesses, and more!   Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe Other Helpful Links: Get on the waitlist for The Clarity Course right here: https://www.brittanykrystle.com/claritywaitlist/ Listen to Lindsay on Ep. 112: https://www.brittanykrystle.com/lindsay-silberman-on-how-to-be-taken-seriously-by-brands-make-a-living-as-a-full-time-influencer/ Want to Support the Podcast for Free? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842 Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/   To connect with Lindsay: Lindsay's Website: https://www.lindsaysilberman.com/ Lindsay's Instagram: https://www.instagram.com/lindsaysilb Hotel Lobby Candle: https://hotellobbycandle.com/ Hotel Lobby Candle Instagram: https://www.instagram.com/hotellobbycandle/ At the Bar Podcast: https://atthebarpod.com/   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/  

Join Behind the Maker Podcast with Tiff @nightcarverdesigns and Nickole @repnmyhood today with our second podcast.....we're moving now everyone!  With us is Linsday from @lindsay_creative who is into all sorts of maker art on Instagram. She works with metal, wood, sketching and more.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/behindthemakerpodcast/message

Today we have another episode in our “Overcomer” series.  These are stories of women who have overcome something big in life, that could have broken them...but it didn’t - and instead they have figured out how to put their feet on solid ground and do things differently for their children or found a way to be a light to others enduring the same thing. These stories range from emotional trauma, to teen mothers, to mothers of children with disabilities and everything in between.  These episodes are kind of bonus episodes so you may see an extra one of these episodes pop up every now and again. Today's guest in the Overcomer series tells her story of growing up in an emotionally stunted home where the only emotion that was comfortable for anyone was anger.  As an adult, she realized that what she experienced as a child falls into the realm of emotional trauma and still has an impact today.  & Today she tells her story. More about Lindsay: Lindsay is an educator and coach with her Master’s degree in motivation and behaviour change. Her research on motivation and behaviour change has been published internationally. She is passionate about helping women balance their career and motherhood without feeling so overwhelmed. Being a mom to her two little boys is her most favourite role ever, but she also knows she is more than just a mother. Lindsay believes in always telling it how it is, that change is always possible and that getting outside and moving can fix almost any problem.  Find her here: http://www.lifechanginglinds.com/ (www.lifechanginglinds.com) http://www.instagram.com/lifechanginglinds (www.instagram.com/lifechanginglinds) http://www.facebook.com/lifechanginglinds (www.facebook.com/lifechanginglinds) http://www.pinterest.com/lifechanginlinds (www.pinterest.com/lifechanginlinds) 

Jay and Mark are joined by Jessica Manzo and Lindsay Street (of the French Toast Sunday podcast) to discuss "Close Call," the 16th chapter of the Deep Blue Sea DVD. In this episode, they talk about baggy fencing, speed seduction, chunky metal, and solid lip quivers. Enjoy!Make sure to follow Jessica (@jess_fts) and Lindsay (@Lindsay_street) on Twitter. Also, check out the French Toast Sunday (@FTStweets) and the Sorry in Advance (@WeSaidSorry) podcasts.

In this episode we’re also exploring:What the Akashic Records are, how they work, and how we can use them The lessons Lindsay believes we are meant to learn through coming into an awareness of the records - we talk about the role of past lives in our experiences, tooKat gets a mini - reading which sheds some light on a challenge she experiences in life todayLindsay shares an expansive perspective from her personal story and moreHow to get in touch with Lindsay:Lindsay's websiteLindsay's Instagram

On today’s episode, I got the chance to sit down with Lindsay Myers from Get Lost with Lindsay and chat all about world travel! I have been stalking Lindsay online for a while and I absolutely love the energy she brings to everything she does! Lindsay is a budget, travel, and lifestyle blogger who inspires others to live a luxe lifestyle without breaking the bank. Lindsay has traveled to so many different countries and shares a ton of insight with us today about creating an experience without crashing your budget!  Be sure to share this episode with your adventure-loving bestie and let me know where you plan on going next! Inside This Episode:  A little bit about Lindsay and her love for travel  Creating a local experience when traveling  International travel tips for beginners  What a typical day looks like for Lindsay as a digital nomad  How Lindsay plans her world wide travel  Lindsay’s advice on creating a business around travel  And so much more!  Links Mentioned:  Lindsay’s blog: Get Lost with Lindsay Lindsay on IG: @getlostwithlindsay

Today we have a guest on the show: Lindsay from @anchoredinelegance and www.anchoredinelegance.com. Lindsay is a news anchor turned content creator. Lindsay is going to be sharing a few tips on how to pitch and land media coverage for your brand and business.So if you’re interested in gaining media exposure and what to learn what to include in your pitch, this podcast episode is for you.Who is Lindsay?Lindsay is as news anchor, turned content creator and higher education communicator. By day, she works for Purdue University – by night, she works on her blog (Anchoredinelegance.com) which is both her side hustle and passion project.Lindsay was a news anchor and reporter for more than 10 years, working at TV stations across Wisconsin and in Michigan. She found her calling when she started anchoring morning shows.We ask Lindsay:What is the value in landing media coverage?Lindsay shares with us:1) Increased exposure/brand awareness: The morning news, the radio, and other media opportunities are platforms to introduce yourself and your brand to new audiences. If you can offer them something of value, appear credible and friendly, you can easily convert these viewers/readers into loyal followers. 2) You are building increased credibility as an expert: . If you can demonstrate an ability to speak with authority on a given topic (e.g. offer/link to examples of other successful media appearances), journalists are much more likely to accept your credentials and frame your comments as “expert”. Your audience will feel the same. 3) It helps your SEO – Backlinks help build your SEO game! Earned media, like a TV guest spot, can be huge for bumping up your Google search ranking. What do you pitch to media outlets like the news or radio?Lindsay answers:You need to teach the audience something, help them solve a problem, share insight on current trends, or come at a topic from a unique angle. It should be timely and relevant to the season. It should also be clear and brief.We also ask and answer:When should you pitch?What do you need to include in your pitch?Who do you address your pitch to?Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!

Welcome! We are so excited you have landed here at Real Girl Series Podcast. In this episode we introduce your hosts Giana Califano, Lindsay Hofmann and Jessica Lucatorto. We dive into a little bit about each of us and how this podcast came about. Topics We Discuss: Our individual Journeys Physical Manifestations of Holding Onto Things Human Design Astrology The Arts: Dance, Acting, Fashion In the Episode We Discuss: How we all met and became fast best friends over a decade ago. A bit about Giana- Giana grew up in Palos Verdes and started her career at Nordstrom after graduating University of Arizona. She then manifested a big move to Seattle to work for Amazon. Acting was something she always knew she wanted to pursue and finally decided it was time to follow her passion. She called in a plan to transfer to Amazon Studios in Los Angeles and immerse herself into acting classes. She eventually left Amazon Studios and is now focusing on her acting career and Real Girl Series Podcast. A bit about Lindsay- Lindsay also grew up in Palos Verdes along side Giana and met Jess at University of Arizona. She talks about how she left Arizona and transferred to FIDM in Los Angeles where she landed a job in Fashion PR. She worked there for five years before deciding it was time to take a leap and start her own fashion swimwear label, Juillet. She gives us an inside look on what it is like to become an entrepreneur. After getting her business off the ground she also discusses wanting to dive into her other passion of helping and connecting with people by starting this podcast. A bit about Jess- Jess grew up in the Valley as a dancer and went to University of Arizona to study and further her career as a dancer. Jess talks about her journey with handling her Scoliosis and how it affected her dancing. Performing was something that came naturally to her and becoming an actor was always a deep rooted passion of hers. When Jess graduated and moved back to Los Angeles she went right into acting school and has been pursuing it ever since. Jess reveals what it’s like keeping up with the rush of juggling being an actor, pilates teacher at a coved studio in Santa Monica and starting the Real Girl Series. Our astrological signs. Giana is an Aries sun, Virgo moon, and Cancer rising. Lindsay is a Cancer sun, Sagittarius moon, and Cancer rising. Jess is a Capricorn sun, Capricorn moon, and Sagitarious rising. Our human design: Giana is a Generator with Sacral authority. Lindsay is a Generator with Emotional authority. Jess is a Projector with Splenic authority. We go into why we started this podcast. We talk about how anxiety showed up in each of our lives and how it was a source of inspiration to start talking about mental wellness and get people feeling supported with this podcast. What chat about what we hope to accomplish with this podcast. Resources: Manifestation expert Lacy Phillips (@tobemagnetic) and her manifestation workshops at https://www.instagram.com/tobemagnetic/. Human Design reader Jenna Zoe (@jennazoe) and her amazing courses on https://www.instagram.com/jennazoe/. Where you can connect with us on instagram @realgirlseries and on our website https://www.realgirlseries.com/ Giana Califano @gianacalifano Lindsay Hofmann @lindsayraehofmann Jessica Lucatorto @jessilucatorto

Today I'm joined by Lindsay Lucas for a two-part episode extravaganza! In today's episode, we're sharing Part One of How to Prepare Your Venue for Engagement Season During the Busy Wedding Season. Even if you're not a venue owner, you're going to get a lot out of this episode. If you want to feel prepared, be organized and READY for a prosperous and productive engagement season (followed by booking season) this episode is for YOU. Click Here to grab your Review Request Email Template. If you recognize Lindsay's name it's because she joined me in episode 109 to share all about How to Start a Wedding Venue.  Here's more about Lindsay: Lindsay was born and raised in the South where sweet tea and good manners are staples to surviving the Texas heat and strict parents. She describes herself as having a servant’s heart and thrives most when helping others which led her to create Lean On Me Consultants. She coaches wedding venue owners (and those striving to be) on how to create a successful and streamlined business. She’s most passionate about giving her clients a strong foundation to build a business that will give them the life they’ve only dreamt of. Her happy place is being barefoot outside with her son or trying a new restaurant with her husband. Lindsay loves her church, sweet tea and the latest business book.

The Venue Academy will open again in 2019. Sign up to be on the Waitlist Here.  If you're a current, future or "maybe someday" venue owner this episode is for you! Have you wondered where you'd get the money to start a venue? How do you even find a piece of property or a building you want to remodel? What are the steps to take before you open your doors and start accepting.......gasp! REAL WEDDINGS?! Lindsay Lucas from Lean on Me Consultants is here today to answer all of these questions and more! After almost a decade in the industry as a wedding planner, Lindsay has transitioned to being a sought-after Venue Consultant. Not satisfied with only helping a handful of Venue Owners per year due to the extreme amount of face to face she gives them, Lindsay has decided to launch a course, The Venue Academy, and has poured all of her knowledge to help new and existing venue owners absolutely CRUSH IT! Here's more about Lindsay: Lindsay was born and raised in the South where sweet tea and good manners are staples to surviving the Texas heat and strict parents. She describes herself as having a servant’s heart and thrives most when helping others which led her to create Lean On Me Consultants. She coaches wedding venue owners (and those striving to be) on how to create a successful and streamlined business. She’s most passionate about giving her clients a strong foundation to build a business that will give them the life they’ve only dreamt of. Her happy place is being barefoot outside with her son or trying a new restaurant with her husband. Lindsay loves her church, sweet tea and the latest business book. GET ON THE WAITLIST FOR THE VENUE ACADEMY

Lindsay Stenovec on supporting expecting and new mothers to push back on diet culture, connect with their bodies during some of the most vulnerable times and fostering a culture of connection and support. Introducing the wonderful and passionate Lindsay Stenovec MS, RD, CEDRD, CLEC of Sunny San Diego, This is a very special interview as Lindsay joins us today 39 weeks pregnant! (postscript - little James was born a week after we recorded, welcome to the world, little man!) As we are aware, there are times when women in particular are more vulnerable to falling prey to diet culture messages and arguably, one of the most troubling times is around pregnancy, and parenting. We want to acknowledge that there are many ways to be a parent, including not have the experience of pregnancy, and here Lindsay speaks so compassionately about the variety of experiences which can influence the way we see our bodies during this important time of life. Lindsay also shares: More about her specialised/unique area of work; supporting and empowering pregnant women and mothers. How the motherhood experience impacts body image and food choices. Her personal struggles during pregnancy; noticing the gap in the peri-natal community and recognising the need/opportunity to bridge it. ‘Taking your experiences with you’; how Lindsay’s work experiences and opportunities impacted her direction and lead her to this specialised work. Healing; the importance of client validation, self-care and knowing they are not alone. The birth of The Nurtured Mama and community How dietitians and eating disorder specialists can support their clients in navigating pregnancy, planning and motherhood; Supporting client to become self-advocates and find the right provider Developing a post-partum plan Support in navigating through the messengers Impact of mindfulness Connecting, referring your clients for community support and top podcast recommendations! More about Lindsay: Lindsay is a non-diet dietitian, intuitive eating counsellor and eating disorder specialist and the founder of Nutrition Instincts® and The Nurtured Mama Club. Nurtured Mama is a website and community designed to educate, support and empower expecting mothers/mothers on non-diet nutritional wellness, body image, acceptance and self-love. Lindsay established The Nurtured Mama through noticing the significant gaps in resources for support after birth through her own lived-experience with postpartum depression and anxiety. Lindsay facilitates one-on-one consultations, online programmes, ED recovery support groups and the Nurtured Mama podcast and community. Lindsay’s mission is to the help women and mothers reduce stress and guilt around food and movement by restoring their trust in their bodies, taking weight obsession out of the equation and re-defining health and self-care so that each woman, mother & family can thrive ​Connect with Lindsay: Website Podcast FaceBook Instagram Pinterest  Twitter

Welcome to the first official episode of Tarot for the Wild Soul! What an exciting honor to be here. Hosted by intuitive tarot reader, holistic counselor and teacher, Lindsay Mack, this podcast is a weaving of deep conversations with folks who use Tarot in their lives, channeled energetic offerings, intuitive readings on the months ahead, and mini Tarot lessons. This episode is a Monthly Medicine episode, an hour long channeled forecast for the month of August. The theme for this month is ACTIVATION THROUGH INCUBATION, a transformative process we will be evolving through in August. In this episode, Lindsay shares and discusses: *How to honor the pagan holiday of Lammas (which is today!) *The upcoming medicine of the Eclipses, Lunar transits and Mercury Retrograde *The significance of moving from Leo (Strength) to Virgo (The Hermit) in the month of August *The theme of Activation through Incubation, and how it can be applied to the expansions and contractions in the month ahead *A Wild Soul Tarot collective reading for the month ahead, which is as follows: THE MEDICINE OF THE MONTH: The High Priestess WHAT WE ARE RELEASING IN JULY: The World WHAT WE WILL BE MOVING THROUGH IN AUGUST: Death GENTLE MESSAGE FROM DIVINE: Page of Wands Whew! Huge energies! Shout-outs: Lindsay mentioned three badass women who are beautiful examples of what it means to live in the visible intersection of raw vulnerability and badass wisdom. Their Instagram accounts are: @sarahmchappell @she_is_of_the_woods @aquariandawn More about Lindsay: Lindsay is an intuitive tarot reader, holistic counselor, teacher and writer based in Brooklyn, NY. She is the founder of Wild Soul Healing and Soul Tarot School, as well as the host of this podcast. She has been studying and reading Tarot for over 20 years, doing it professionally (sans day job) for 2 years. As a joyful and healthy survivor of childhood abuse & PTSD, Lindsay is passionately dedicated to honoring and helping to bring space, light and healing to those who are experiencing mental, emotional or physical suffering. It is an organic part of her healing work with the Tarot, and she is honored to be sharing these offerings to those who feel called to them. WEBSITE: www.lindsaymack.com INSTAGRAM: @wildsoulhealing

The birth of social media massively affected the way online marketing works nowadays. Our special guest, “One-Click Lindsey” shares with us her “Perfect Traffic Strategy”, what it takes to convert site visitors to customers And… - The Single Greatest Benefit Of Having A Solid Social Media Campaign - The Difference Between Your Website And Your Landing Page? -How To Convert Site Visitors From Skeptical Strangers To Great Leads - How To Make A “Rock-Star” Landing Page - 5 Proven Tactics To Generate A Never Ending Cycle Of High Quality Traffic And Leads     One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produced more paying clients. Social Media:  The Cornerstone Of The BEST Type Of Traffic And Leads Lindsey definitely agrees with the fact that the birth of social media massively affects the way online marketing works nowadays. She mentioned that it is now considered the cornerstone of effective marketing. Unlike any other marketing method like, SEO (search engine optimization) where you have to wait three to five months to see the results, social media will give you the quickest way to generate high quality traffic, where leads can be produced and results are often gained effortlessly and sometimes, you can even get results in real time. The Single Greatest Benefit Of Having A Solid Social Media Campaign If you have a great social media campaign, then you can drive leads from your social media channels directly to your landing page and easily get people on your list. The Perfect Traffic Social media is a great starting point in building relationships and targeting people through the area of interests that you’re after. Lindsey says in this terrific interview, that your main objective is to catch your target's interest and attention.  Once your targets are hooked, that is the best time for you to start marketing your products and services. When your audience is hooked on something they are interested in, they will almost always “buy in” to some degree - this is where your opportunity is….and that is what she calls “the perfect traffic”. Is Your Website The Same As Your Landing Page? If You Answered Yes, One Click Lindsey Says, Think Again. Another great tip from Lindsey: You have to always be mindful as an entrepreneur that your website MUST always be different from your landing page. What Is The Difference Between A Website And A Landing Page? A website is where people can visit and find out about you and your company. It should showcase your past, present and forthcoming excellent projects. It should have a myriad of subpages and each subpage must have a specific goal. On the other hand, a landing page can look identical to your website. The difference is, it is focused on a very specific topic. It is sometimes known as a "lead capture page" or a "lander". The landing page is usually the extension of your advertisement, search result or direct link. Lindsey says, that landing pages are also often linked from social media, email or SEO campaigns, all to enhance the effectiveness of your advertisement or the product that you’re selling on that landing page. How Is Your Landing Page Performing? The main goal of your landing page is to convert site visitors into sales or at least great leads, it should also include a method for the visitor to get into  contact with you. A great way to execute this, is by having a subscribe button or a contact form where your visitors can share their information. **WARNING** Never make your subscription page complicated. Asking for your visitors to share their Email address and Name is already enough. How To Make A Rock-Star Landing Page Below are Lindsey’s proven strategies for making your Landing page rock-star quality: Make your Headline beautiful, big and bold Address IMMEDIATELY HOW you can help them and WHY they need to subscribe and buy your product. Invest in making a video  In making the video, sell the idea and the benefits of your product. Be a Superhero! What you offer is going to help your customers SO much, they’ll think you’re a Superhero for it. Create a bulleted list If you don’t feel like doing a video then you want to do a nice bulleted list of how your product can help them. Create an enticing and beautiful form Convenience is the key here, always make it a “one-click” process. Tip Directly From Lindsey: Your form should only ask for minimal information. Focus just on these three items- first name, email address, submit button. Add a picture of your free offer in return for their email address – Always remember, FREE items are always up for grab. Make your landing page mobile friendly Always remember that almost everyone now has a smartphone. If your site is not mobile friendly and optimized then they will not spend time on your website. How Do You Effectively Generate High Quality Web Traffic and Leads? Lindsey knows that generating traffic and leads from the internet is very important and knowing HOW to create this traffic and leads are two different things. She mentioned that though it is challenging, there are virtually limitless amounts of resources and techniques available to make big things happen for you. As a matter of fact, Lindsey reminds us on this interview that if you want absolutely the highest quality web traffic and leads, then you need to focus on only one main thing, and that is to be transparent and keep your customers happy...and not forcing them to through the waters of online marketing options.   Lindsey’s Top 5 Proven Tactics To Generate A Never Ending Cycle Of High Quality Traffic And Leads Lindsey has 5 proven tactics to generate a never ending cycle of new faces for your small business. If you start implementing these in your business now, you’ll launch yourself ahead of your competition. Invest In Having A Killer Website Your main website is the central part of all your online activities. It is absolutely essential that your website is super easy to understand, crystal clear and straightforward.   Invest in making your website’s design beautiful. Your website should also be responsive and interactive. Have A Great Marketing Plan That Will Result In Generating Traffic What good is a website without traffic? Lindsey advises, after you have setup an awesome-killer website, you now need to focus on marketing your website. The best way to do this is by utilizing the social media channels and search engine optimization. This will funnel huge amounts of traffic to your site. Catch Your Target Audience’s Attention Now this is where you need to create a targeted landing page. Having a landing page will not just increase your sales conversion rate, it will also give your visitors precisely what they are looking for.   Email Marketing Is Not Dead Lindsey tells us that “Email marketing is NOT dead”. It is actually the powerhouse for generating leads online - if used wisely.  Her best piece of advice? Make it simple. Don’t ask for a lot of information. Their email address is the only information that you REALLY need. Your goal should be for your targeted audience to deeply desire your irresistible offer and subscribe to your mailing list with just “one-click”. Build A Long Lasting Relationship Let’s face it, most of our website visitors are not really ready to purchase just yet. Therefore, Lindsey gives us another great piece of advice: Nurture your leads through a “Know, Like and Trust autopilot email sequence”. This will ensure that when they are ready to spend and subscribe, it will be with you. [content_toggle style="1" label="Click%20Here%20To%20Read%20The%20Full%20Transcript%20Of%20The%20Show" hide_label="Hide"] Lindsay:           This is one click Lindsey and I’m social media business hour with Nile and Jordan and today you’re going to learn how to leverage social media and generate more traffic and leads for your small business. Woman:          In business and know the way forward most include social media. Perhaps you find it a bit confusing. Even frustrating. Well, you have no idea how to make it work for your business. Fear not. We interview some of the best social media experts in business who will share their experiences, ideas and knowledge. Plus offer tips and tricks to make using social media a breeze. Leverage the power of social media and grow your business now. Welcome to social media business hour with your host Nile Nickel. Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile:                 Hey, welcome back and we’ve got one click Lindsay on tonight Jordan. Jordan:            One click Lindsay. Nile:                 Isn't that a name? Lindsay:           That’s right. That’s right. Jordan:            I like that. Lindsay:           Thank you. Nile:                 I have to ask Lindsay, where did you get that name? Lindsay:           Well, essentially I was a web developer and there’s a difference between a website that just kind of sits there and a website that actually generates traffic and leads for your small business which is what we all need. And so I had a client of mine and we were constantly working on this landing page and for every conversation that I was having with them I was constantly referring to we have to get them to click that button, we have to get them to click. And eventually we got that landing page to work really well and he came back to me and said you’re one click Lindsay. You got them to click the big subscribe now button so from then on I thought it was kind of catchy and that’s really what everyone’s goal should be is to get people to make that one click and actually get enough people to your website to make that click so it kind of -- that’s what I’m going with. Jordan:            That’s awesome. Nile:                 I have to say I think that’s bold. Lindsay:           Thank you. Bold. Nile:                 Because I don’t know that I can be that bold. Can you imagine one click Nile? Lindsay:           Yes, I can. But you can't steal it. Can we come up with something else? No. I’m going to let you keep one click. Trust me. Jordan:            We could call you Linked In Nickel. How’s that? Lindsay:           Yeah. That’s cute. Nile:                 Linked In Nickel. Jordan:            Linked In Nickel. Nile:                 Well, as you probably gathered one click Lindsay is a web strategy expert. She works with small business owners to help them utilize the web, to produce -- that’s key. To produce. You like that Jordan? Jordan:            I do. It sounds much better than branding or getting your image out there. No. produce. Nile:                 Yeah. Produce more website traffic and leads because traffic in of itself isn't important unless you get leads from it so she’s got those married together. I love that Lindsay. And she’s -- Lindsay:           Yeah. I mean, I could send a bunch of spammers to your website but that really wouldn’t help you get phone calls now would it? Nile:                 No. That just messes up everything for the people that really want to get on there so we don’t like traffic without leads. Lindsay:           That’s right. Nile:                 Traffic with leads, great thing. And Lindsay’s a founder and CEO of trafficandleads.com Bit catchy, don’t you think? Jordan:            I think so too. Nile:                 Goes with one click Lindsay. I mean, she’s all about that. Lindsay:           I like you guys. I like you guys a lot. Nile:                 Well, she specializes in driving traffic, getting leads and the -- I love this. The art of nurturing leads to become lifelong clients. Lindsay:           Which all starts with social media by the way. Nile:                 Oh, I like it. But I like the art of nurturing. I’ve got this gourmet one click traffic and leads strategy in my head now. Lindsay:           Well, I guess I can sign off for the day. No, I’m kidding. Nile:                 And one click Lindsay is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay per click ads, websites, blogging and the list goes on and on and on and on. I bet you like to talk a lot too, don’t you Lindsay? Lindsay:           I do but I’ve been doing this for a very long time and there’s so many myths and everyone gets so confused and overwhelmed that I do tend to know a lot about what’s going on out there. Nile:                 Well, one thing that I know about one click Lindsay, she knows how to utilize the myriad of online marketing options to get what we all want and that is not traffic but traffic with leads and produce more paying clients. That is -- I mean, that’s what you want at the end of the day. Jordan:            That’s solid. Nile:                 I think we’re done here. Jordan:            Yeah. Lindsay:           Enjoy. Nile:                 Hey, great show today. Jordan:            Lindsay has left the building. Nile:                 Well, I know that you talked about how social media is really the corner stone to this process so tease us with that. Tell us a little bit about it. Lindsay:           I will. I will definitely call it the cornerstone and the reason why I like social media so much and the birth of social media recently is because it’s the quickest way to generate that high quality traffic that actually produces leads where if you were to run a search engine optimization campaign, that can take three, four, five months. Where if you do a good social media campaign you can drive those leads from your social media channels to a very nice landing page and get people on your list. So social media’s great because you can start building those relationships, you can target the people in the area with the interests that you’re after and really target market them to get that very perfect traffic to come to your website. Nile:                 As we’re talking about this here I figure that we have a problem Jordan. Jordan:            Uh-oh. Nile:                 Well, we probably need to understand what a landing page is. We’re talking about websites and landing pages on it so -- Jordan:            You mean, it’s not a website? Nile:                 Lindsay, we need your help. We need your help. Lindsay:           Nile and Jordan, you have so much -- I’m kidding. Okay. Well, so there is a difference between your website, your like main website where people go to find out about you and your company and all of your wonderful projects and everything that you’ve ever done. That is what we’re going to call just like your regular corporate website. Well, a corporate website should have a myriad of subpages and these pages should all have very specific goals to them. So for example, let’s take a chiropractor. I have a chiropractor client. He has a corporate website all about mister chiropractor but we also created a very specific landing page for those experiencing back pain only. So I have this website. It’s about back pain. If I am a person with back pain and I go to this website I can see he is the man for me because this website has a guy grabbing his back and that’s exactly how I feel and it has a whole bunch of pain points about how much that hurts your life because you have back pain and how this guy is going to fix it and all these testimonials about everybody’s back pain that mister chiropractor has ever fixed and so I know he is the guy for me. So I am going to have more of a likelihood to actually click that button, right. So that is the difference between a main website and a landing page. A landing page is about a very specific topic. It’s going to be kind of duplicated a lot on your website. Now, from your website you’re not going to be able to get to all these landing pages. They’re just kind of hanging out there ready for an SEO campaign or a very dedicated social media campaign to drive those individuals with back pain to this landing page to let them know that you are the man for them. Nile:                 So if I’m mister chiropractor I probably have people with back pain and neck pain and foot pain and that are pain in the -- oh, that’s another one. Hold on. But what you’re saying is you’re going to have different landing pages for each one of those little niches that the chiropractor may deal with? Lindsay:           Yes. And don’t get overwhelmed by it because they’re pretty much a carbon copy of each other except you’re going to change those key words or those key pain points because essentially when people -- if you were to drive people to just a generic website they’re going to kind of look all over and be like, oh I don’t know if this guy really does back pain but you kind of want to make it look like you’re a specialist. The other thing about a landing page is you don’t want it to have a menu. You don’t want them to be like my two year old and kind of like wanting to click around. You want -- this is the information, I want you to fill out this form and schedule an appointment, get on my list, whatever and go from there. That’s why lead pages is so popular. We’ve probably all heard of lead pages and they’re very good at this and if you ever make a lead page you’ll notice that it has nothing really to do with your website but it’s basically a video or a bold list of items and a nice form and a big red button. And that is a landing page and they work and that’s why lead pages are so popular and work so well. Jordan:            Yeah. I think that’s a really good point Lindsay. We actually use lead pages as one of the tools that we use and just to give everyone an idea of what it is give lead pages a little bit of free exposure here. When we build our websites and our landing pages we have a myriad of ways that we can do that. We can do that with Word Press, we can do it with Drupal. Lead pages really just specializes in kind of a drag and drop -- you see what you get, no coding involved, super easy way of just building your landing page and man, it’s really a dream. It’s a nice, nice website. Nile:                 So I’m -- I need help here. I need clarification. Jordan:            Okay. Nile:                 So we’re talking about the function of lead pages and what they are but now we also just switched in your conversation and question Jordan to lead pages, the company. Jordan:            Okay. Nile:                 There’s a difference there. Jordan:            Yeah. That’s true. Nile:                 Do you use lead pages, the company to create the lead pages on your website or is that something you do on your website yourself? Lindsay:           No, no, no, no. I was totally talking about lead pages, the company. Jordan:            I knew it. I knew it. Senile? Nile:                 I am see Nile. What are you talking about? Okay. Good. We’re talking about lead pages, the company. Our folks like Tim Page and Bob and those beloved that we’re talking about lead pages, the company. Jordan:            Yeah. Nile:                 So Lindsay. Lindsay:           Yeah. Nile:                 Tell us more about that. Lindsay:           About utilizing lead pages, the company? Nile:                 The lead pages, the company. Jordan:            The tool. Nile:                 We’re now doing an advertisement for lead pages even though they didn’t know it. Lindsay:           I know. But I mean, it’s a super useful tool and they were very revolutionary because -- in coming up with that because it’s such an important tool for small business owners. Yeah, you can get a Word Press plugin to create the lead pages and all of that but you do have to have a bit of HTML and CSS hand to be able to do those and make them look decent. So lead pages came out, there’s these beautiful templates, they’re proven to word so it’s an excellent option for any small business owner to create these exact lead pages that I’m talking about. Nile:                 Now, Jordan I understand that on one of our lead page processes that are going on right now you found a recent problem. Jordan:            Oh, yeah. Yeah. We’ve been using the lead pages here for a while and now we’ve got a Facebook can. Nile:                 A Facebook can? I’m glad that you have problems like I do every so often. Jordan:            That’s right. By the end of the show I’ll be spot on. We’re running a Facebook campaign to a lead pages page that is hosted by lead pages but as far as anyone is concerned, it’s our page and on that page we can open it up for Facebook comments. So we’ve got a bunch of Facebook comments from our Facebook ad showing up on our lead pages page. If you follow me. Nile:                 I’m confused already but I think I’m there. Jordan:            So the end result is a new prospect gets to our lead pages page, they see our offer and then they see all of these great comments that people have left from Facebook. Oh, wow. This is great stuff, thanks so much. Nile:                 That sounds super. Jordan:            Yeah, absolutely. Lindsay:           Yeah. Social proof. It’s powerful. Jordan:            Yeah. With tiny little exception. Nile:                 Oh, here it comes. Jordan:            A lot of those people may be fake profiles but a lot of those people are leaving spam in our comments as well. So they’re saying here, check this fitness thing out. Nile:                 Oh, so we just need to delete those. Jordan:            Yeah. I would love to just delete those but so far it looks like lead pages only allows me to turn on or off the whole section of comments. I can't get rid of any particular comment through lead pages. I think. I’m about 80 percent sure at this point that I cannot. Nile:                 You know what? We have an expert here. We have one click Lindsay. Lindsay:           Yeah. One click Lindsay -- see, I don’t use -- I don’t personally use lead pages for my company. I help clients with it a lot but I actually -- I kind of specialize in making custom lead pages so I have not run into that problem so I can't help you. Jordan:            It’s all my problem. Lindsay:           I’m sorry. Shoot. Jordan:            That’s alright. Lindsay:           But it doesn’t sound like a great problem unfortunately. Nile:                 Can you pass me the tissue? Lindsay:           It’s time to hang up now. Nile:                 Well listen, we’ve about wrapped up our time in our first segment today so we will be jumping out to our next segment and we ask that you just join us there. We’ll be right back. Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile:                 So now we’ve talked about lead pages and how we’re going to use social media and all of that good stuff and so I’m jazzed and I’m excited. Now Lindsay, I’ve got people going to my lead pages and they like what they see and they’re taking some action. What typically do you get them to do? Lindsay:           Well, the easiest thing for them to do is subscribe to your list and return for an awesome, super mega irresistible offer that you’re giving them like a pdf or a free video series. That’s the easiest thing to do because it’s very difficult to convince people to call you or to fill out a boring contact us form or do something for you without you doing something back for them. let me press this -- that whole sentence by social media is a super awesome way to drive people to your lead pages and I’m sure -- and I know you’ve covered this on your show before but it’s worth repeating as Facebook owns all of your fans, Facebook owns all of that, it could change at any moment so we want to try to grab all those fans and all those people that we worked so hard to nurture through social media and get them on an email list where we can actually market to them and we own those names. So that’s the whole point is if you can get people to make that one click and get on your list then you can actually like start nurturing them and selling to them. Jordan:            That’s a really good point and I’d like to just point out one thing real quick and this is just something that just sticks in my -- I know it bothers you Nile but Facebook’s so arbitrary about how they do things that one day we’re going to go to try to communicate with our fans and Facebook’s going to say no. we’re not going to let you do that. Or now we don’t like that kind of communication and it could be something that we thing is relatively harmless. Nile:                 No. I totally agree and that’s -- unfortunately it’s not our sandbox, we don’t get to make the rules. If we want to play in the sandbox, the sandbox owner in this case Facebook gets to make the rules and we could either play in the sandbox or not. Jordan:            Yeah. I like what you’re saying Lindsay. Facebook’s a great place to make friends but to keep them you want to get them on your list. Lindsay:           Yeah. I mean, and what you’re saying is not untrue. I have literally had a client who logged into their page. They had -- let’s see how much. Did they have 25000 fans. And they could not login because Facebook kind of deactivated their account. We had spent a fair amount on running ads for them and it was because they had put some like weight loss stuff on their fan page or running some ads for that in the wrong way so Facebook just -- one morning they couldn’t login which -- let me give your fans a little -- or your listeners a little hint. Is to make someone else also an admin of your page so if your personal account gets shut down someone else can manage that page as well. Nile:                 Yeah. we always use -- and I know -- we talk about all the time that you want to do that not only on Facebook but literally all of the social media platforms that you have pages or groups or things like that set up on. Lindsay:           Yeah. Nile:                 You absolutely positively want to do that so yeah. I agree. Or it could be something as minor and I say as minor. It’s not necessarily minor when it happens to you but your account gets hacked and now your account’s hacked and they’ve got to shut your account down for a period of time. Sometimes you don’t get the same account back. And like you said Lindsay, you sort of passed over that really quickly but you spend a lot of money getting that built and it’s like sorry about that. Lindsay:           Yeah. And they don’t have to apologize. Jordan:            Oh, no. yeah. I was going to say -- Lindsay:           It’s their cross form. They can do whatever they want. Jordan:            I’ve never heard them apologize to anybody. Lindsay:           No. Nile:                 I’m apologizing for them. Jordan:            Oh, okay. Nile:                 But that’s what they say. Sorry about that. It doesn’t matter. It’s done. Jordan:            That’s right. I think the listeners are getting the impression that we have a love hate relationship with Facebook and that’s -- Nile:                 Well, that would be true. Jordan:            I was going to say it’s not inaccurate. Nile:                 Yeah. That would be true. Lindsay:           Yeah. I mean, everybody screamed and hollered when everybody’s reach dropped earlier last year but again you’re kind of using their platform so you can pay a few dollars a day to boost your posts so your fans can see it, right. And they’re actually kind of like doing you -- and I’m going off on another tangent but they’re doing us a favor because your fans don’t want to see a bunch of ads anyway. Otherwise they’ll never come back to Facebook. Nile:                 Yeah. It’s a balancing act and I get the balancing act but I also get that if they want to take your money for ads that -- yeah. so anyway, we’ll leave that alone because now we’ve just become -- we’re crying in our beer and the big problem is I don’t have a beer right now so that’s not going to work. Lindsay:           And this is an evening show. What a crock. Nile:                 Great. Well, normally I drink the bourbon on the evening show. I don’t even have my bourbon here tonight. What’s up with that? Jordan:            So you’ve got 99 problems and having no bourbon is one of them. Nile:                 Yeah. That’s the big one. Big one. So  help us out here. Can you give us an idea of -- or a description -- maybe some of the qualities of a good landing page? Lindsay:           Sure. Absolutely. There’s a few main components to a landing page. First one is a beautiful, big, bold headline that basically addresses their pain point. Back to the chiropractor example. It’s going to say having back pain? I can solve that. Big, bold. Okay? Typically left hand side you’re going to have a video which -- you had a lovely guest on talking about the importance of video but nobody ever wants to do video but have a video of you saying how you can cure back pain and how you’re the super hero of all back pain problems. If you don’t feel like doing video then you want to do a nice bulleted list of how you can address these back pain issues. On the right hand side you’re going to have this beautiful form that I was talking about asking for very minimal information. First name, email, submit. And a picture of your free offer or whatever you’re going to give them in return for their email address. Bellow that, you’re going to want to have this wonderful social proof. You guys were talking about that with that Facebook plugin. And that is about all there is to a landing page. Obviously, it needs to look super nice, it needs to look really great on mobile and it needs to have some nice imagery to make the person feel like you can solve their problem. Jordan:            That’s great and not to beat a great horse but you covered an awful lot very quickly and it’s all such good, good information. Let’s just take a half a step back here. When you’re writing a headline and you’re off -- you’re creating your irresistible free offer, we don’t want to go milli-mouth on it, we don’t want to just go yeah. We can probably do this for you. No. we want to make it bold, right. Lindsay:           Yes. Bold. You are the super hero, you are the man of their back pain dreams and the five bullet points as to why and what you can fix. Jordan:            That’s great. And with every one of those things and correct me if I’m wrong here. With every one of those things we just simply see a boost in conversions, right. Lindsay:           Right. Jordan:            So if you do one thing you’re going to get a certain number of conversions meaning people who are interested and sign up. and if you keep on kicking it up a notch you’re just going to continue to increase those conversions and from what I’m to understand video really is the best so it does take the longest to kind of map it out and really think through a good video but that’s really important, isn't it? Lindsay:           Video is super duper important and that’s why you guys dedicated one of your last episodes to it but I would say even though I tell clients that’s going to convert more people, seriously though, it’s not a big deal if you’ve got your cell phone, take a nice 30 second video of yourself. Like five percent of my clients will ever do it. And it’s a pain but it totally converts. Jordan:            So in other words, if 95 percent of the people are not doing it and you’re one of the five percent who is you get to stand out. Lindsay:           That’s right. You’ll make the most money, you’ll get the most leads, you’ll get the most options. It’s true. Jordan:            You know it helps if you un-mute yourself when you want to go talking to us. Just an idea. Lindsay:           Unless we’re having connection problems. Nile:                 I was. I was having problems connecting with my mic. See, that’s because somebody -- I complain so much about not having the bourbon. I know how bourbon sounds. This is a good thing. This is an adult show. It is the -- Lindsay:           This is officially the best podcast I’ve ever been on. Nile:                 Hey, we like to hear that. One of the things that we glossed over very quickly too was mobile and how critically important mobile is today and so many people don’t think about that. Do you have clients that you have to really work through that process with to explain the importance? Lindsay:           Earlier this year I did and obviously as a web designer you’re kind of on the up and front. Like you know what’s coming so maybe two or three years ago you’re like telling people your website’s got to be mobile friendly. Please, please, please. And like nobody will do it but then at the beginning of the year when I finally had Google backing me meaning on April 15th of this year Google came out and said we’re going to start considering mobile friendliness in who we rank. So that actually pushed the majority of my clients over the edge for them to be like oh, so yeah. Mobile is friendly. But especially for like Facebook ads and social media, people are constantly checking social on their phone. So it’s so important that when they’re redirected from an ad or anything at all even if they want to just -- if you put a post and they want to like follow your blog post to your website that they see a nice mobile friendly version of it because then they’re just like turned away. Most of my clients are well over 50 percent of all their website traffic happen on a mobile device so you cannot ignore it. You cannot ignore it. Jordan:            So that to me, right off the top of my head sounds like there are two major things to consider, right. One is technology. You’ve got to make sure that whatever you’re using, whatever platform you’re using supports mobile, right. Lindsay:           Right. Jordan:            So like lead pages is automatically mobile friendly. There are Word Press themes out there that are automatically Word Press friendly. They call it responsive, right. Lindsay:           Yes. Jordan:            So if you see something says responsive, that’s mobile friendly. But the other thing is kind of the bane of my existence as of recently and that’s short form copy. Nile:                 I was worried for a minute it was going to be me. Okay. Good. It’s short form copy. Jordan:            That’s right. The bane of my existence, Nile Nickel. That’s right. Nile:                 I'm here. Jordan:            The booze hound, bourbon drinking Nile Nickel. Nile:                 Hey, I want Bullet as my sponsor. But let’s get back to short form copy. Jordan:            Let’s hurry and get that shout out going. Yeah. So short form copy. You can't have a super long page anymore, can you? Lindsay:           No, you cannot. No. especially on a mobile device and I know you had a copywriter on a previous episode. Those words, small amount to convince people to do it. Not only because it’s on a mobile and people don’t want to scroll. People love micro content. That’s why Twitter is so popular. You’ve got to keep it short and to the point and do that one, two punch and get them on your list. Then you can kind of like talk their ear off a bit. Nile:                 She’s called one click Lindsay but she’s been clicking our podcast. She’s been listening some. Lindsay:           Oh, I have. Nile:                 So one click Lindsay -- Lindsay:           It’s a great podcast. What can I say? Nile:                 One click Lindsay’s given us a number of clicks. So let me ask a question because we’ve only got a few minutes left in our segment here. So you’ve listened to a few of our segments so what do you think of our different news, different views or as my wife calls it our weird ass news segment. Lindsay:           I really, really like it. I think -- it’s one of my favorites. It’s what keeps me remembering your podcast so keep it up. Nile:                 Oh, wow. Listen to that. Jordan:            Yeah. You just keep fishing Nile. You just keep fishing. Lindsay:           But then again I am one click Lindsay so I mean, as far as trying to stand out and stuff I totally support that. Nile:                 Yeah. We just can't get better than that. That’s perfect. Actually we tried to -- Lindsay:           So does your wife like it? Is that what she’s trying to say? Nile:                 She does like it. She just doesn’t like the name different news, different views. Of course, we did officially just a couple of episodes ago, officially renamed it weird ass news. Lindsay:           I heard that. Nile:                 That was a good story to rename it on, wasn’t it? Lindsay:           Yeah, it was awesome. Nile:                 People will have to go back and listen to that. Well listen, we’ve exhausted this segment. We know that we’ve got a lot coming up. Listen to us in segment three. Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile:                 And Jordan this has been a power packed series. Jordan:            Yes. Lots of golden nuggets. Nile:                 And we’re in the third segment of the series. We’ve got one click Lindsay. Love the name. Lindsay:           Thank you. Nile:                 I just get excited about that. That is such a big, bold name. Lindsay:           Well, you’re going to remember it, right? Like you’re not going to remember my real name which is Lindsay boring Anderson, right? One click Lindsay. And by the way, you can get to my website by spelling Lindsay in any myriad of ways your heart’s desire because I bought every domain name. Jordan:            That’s great. Nile:                 Smart tactic. Jordan:            That is smart. Nile:                 Smart tactic. No, I won't forget one click Lindsay and there’s one thing that I guarantee you has never went with your name and that is boring. I guarantee you. In fact, in your high school yearbook, what was the little subtitle under your name? Lindsay:           Most boring. No, I'm kidding. Nile:                 You just had to try to throw that in, didn’t you. Jordan:            Most likely to bore. Lindsay:           I don’t think I had one. Nile:                 Miss congeniality. Lindsay:           I’m sure that’s what it was. I’m sure that’s what it was. Nile:                 It had to be. Absolutely. So we’ve talked a lot about how to convert or how to get traffic, how to convert that traffic into leads, some social media strategies and tactics to do that. One of the things that I’m really interested in and this is not scripted, not prompted and I can't wait to hear the answer and that is -- Lindsay:           Oh, I hope it’s another question I can't answer. That’s going to be awesome. Nile:                 Okay. Good, good, good, good. Well, we’ll see. Here, I’ll give you some thinking time. But I haven’t asked you the question yet. So the question is this. What do you think is the most difficult obstacle that you fight on a regular basis getting those conversions? See? I need to give the pause. Jordan:            Get some Jeopardy music going. Lindsay:           It would definitely be -- if you want something super specific it’s going to be the wording or that irresistible offer. You need to make that something that the user doesn’t feel like they can just go Google the answer for. You need to make it extremely appealing. I’ve gone through different versions of those irresistible offers with clients until we finally had a winner. You can't just stick something up there like -- I couldn’t just stick one up like 10 places you need to list your website. No one’s going to opt into that. You have to make it special, you have to make it something super unique that they’re actually going to give you their email address for. Nile:                 I think that’s a great golden nugget. Jordan:            That is a great golden nugget. Lindsay:           And you have to put your time into it. Let me add one more thing. Nile:                 Absolutely. Lindsay:           You have to put your time into it and please know -- I’ve had clients just kind of throw -- be like oh, here is my irresistible offer. Maybe the first chapter of my book or what not. But you have to remember this irresistible offer is like the first piece of service or of your representation that they’re going to get from you so you need to pour a bit of heart and soul into that because that’s their initial impression. Don’t just get their email address and send them some piece of garbage. Like make it thought out so that it -- use it as a sales tool. Don’t just use it as ha-ha, I got your email address. See you later suckers. Nile:                 See? I’m telling you. Boring does not go with one click Lindsay. Just doesn’t happen. Jordan:            Congratulations. You’ve just been bait and switched. Lindsay:           Yeah. You know what I’m saying boys. You do. Nile:                 I’m enjoying this because now we’re boys. I get bourbon, get called boy. We’re doing good. I love it, love it, love it. So you mentioned another thing on there too besides not having this boring offer if you will or your irresistible content. You mentioned copy as another critical thing. So I suspect that you probably go through revisions on both of those. Lindsay:           Yes. Now I’m going to get into the part that stresses everybody out which is AB test thing. Quite literally you can change a word, change a color of a button, add an image with an arrow pointing and it can increase your conversion rates. But I get a lot of people stressed out about that because you don’t even know where to start. It’s like okay. Everything I’m going to put on here is garbage because I can just make it all better. Just -- you’ve got to start with something and then you’re going to want to -- maybe you see something that catches your eye then go and reword your button. Maybe a certain button on a landing page you visit caught your eye so go try that. Try it for a few days and see if it improves. If you talk to someone about AB testing it can be super overwhelming. I get overwhelmed and I’m in the business. But just know it’s just like life and as a person you can always constantly improve but be happy getting what you’re getting and just kind of test it out. Don’t get overwhelmed by it. But yes. One piece of copy can increase your conversion rates by a certain percentage which sucks. Nile:                 I think we should call it BA testing anyway. Lindsay:           Yeah. Nile:                 Well, there’s a reason for that. You see, because we’re always trying to improve our grade so if we start out with a B we’re trying to get an A. Lindsay:           That’s very true. Nile:                 So everybody says AB testing. I think it should be BA testing. Just personally. Lindsay:           You know what? Let’s go ahead. Let’s start an internet marketing movement and start that way and we will know it started on the social media business hour. Nile:                 It started right here. Lindsay:           On this evening. Yes. Nile:                 You heard it here the first. It was bourbon inspired. Bullet I might mention. No, really, I have a friend that has a program. He calls -- and it’s a sales training program. But I think it’s applicable here. It’s beat your best. And what you’re trying to do is you’re trying to create your best but you’re trying to then beat it. So you really put your best foot out there. You’re trying to do something you think is good but then you’re trying to make it better. Lindsay:           Yeah. That’s really awesome and I think -- yeah. That’s a really good way of going about it. Don’t try to get overwhelmed by should this be green or red and what should the caps all say or whatever. Just put something out and like you said beat your previous score. It’s like playing Pac-man when you were a kid. You always just wanted to beat the previous score, right. Nile:                 Yeah. Absolutely. And imperfect action I should say. Lindsay:           Love it. Nile:                 Is better than perfect inaction. Lindsay:           Love it. Nile:                 Do something even if it’s wrong and then get better. Lindsay:           True. Nile:                 So I love it. Jordan:            Lindsay, I’ve got a quick question for you and I’d really like to hear if you’ve seen the same results but all the guys that I’ve talked to who’ve really maximized split AB testing have said I just changed this one word or I just changed the picture or -- it’s just -- it was such a minor change and then they boosted their -- it’s not like they rewrote the whole page to get better results. Do you find the same thing? Lindsay:           Yes. Absolutely. And that’s actually the key to AB testing is you don’t want to have like version A and then version B being something completely different. Like I literally was running a Facebook ad and I changed the word amazing to awesome and I kid you not, my cost per like went down about 50 cents. No clue why. I was pretty happy about it and it stayed around but you just want to make very subtle changes so you actually know what made the difference. Nile:                 Okay. Lindsay:           Because actually you could redo your whole page and it could get way crappier results and we don’t want that. Nile:                 So I am now -- my mind is spinning and it’s not from the bourbon I might add. Lindsay:           Yet. Nile:                 You changed -- what was it? Amazing to -- Lindsay:           Awesome. Yeah. Awesome to amazing. Nile:                 Awesome to amazing. Lindsay:           Or was it -- now I’m all backwards. Maybe I’m drinking too. One or the other. Nile:                 But that one word changed. You mentioned -- I assume it changed your results but it also changed your ad cost and it lowered it. Lindsay:           Yes. Jordan:            Which means that people were engaging more because of that one word, right. Nile:                 Man isn't that just so totally amazing though? Not only are you getting better results, you’re getting lower ad cost. Jordan:            Well, I think it’s awesome. Lindsay:           And amazing. Nile:                 I think it’s amazingly awesome. That’s the next BA test. I’m sorry. Lindsay:           And like I said, I -- it can get really overwhelming to do that but as a starting point you guys can do some like Googling, like best color for buttons, best -- all the best things because people kind of know like really if you have a blue button versus a green button on the get my free offer now button, that all important, one click button, it can totally change. And so there’s tons of articles on Google about the best colors for everything and all of that and again it’s another good reason to use lead pages, the company because they have tested all that out and that’s why they have this format that we’re all used to seeing because it works. Nile:                 I’m thinking that we need to go to a light golden brand. As in color. Jordan:            You mean the color of the bourbon in your glass right now? Lindsay:           Have I not taught you anything? Nile:                 That’s exactly what I was thinking. So listen, we’ve been talking about this. You get asked this all the time so what’s your canned answer for how can I make my website more effective? Lindsay:           Let me pull up my beauty pageant answer for this one. Nile:                 Oh, I like it. This is exciting. Lindsay:           World peace. Nile:                 World peace. Lindsay:           I’m kidding. Nile:                 Hey, that just went with Miss Congeniality. I’m just saying. Lindsay:           Yes, I did. Right, right? In fact, my high school mascot was a potato so Miss Rosti right here. So anyway -- Jordan:            I’ve got nothing. Lindsay:           To make your website better -- listeners please stay with us. Anyway, to make your website better we’ve kind of discussed that. My number one, two and three things. Have a video on the home page. Number one. Number two, make sure it’s super duper mobile friendly. Pretty please. Number three, spend some time on copy. Don’t just do some throw away website. Literally spend some time on copy and address the pain points of the people coming to your site and let them know you can address their issues. Nile:                 Hey, that’s worth the cost of admission right there. Jordan:            Yeah. Everybody got a seminar for this podcast. Nile:                 They really did and they got to enjoy some humor, some bourbon. Jordan:            No. That was just you. Nile:                 They didn’t. Just me. Yeah. I’m sorry. I did. So I have to be thankful for that but Lindsay you have given just awesome information. One click Lindsay in a completely non boring way. I know that there are people that are clamoring right now. I know our listeners. They’re clamoring to say we want to get more from this exciting one click Lindsay person. How do we find out more about her? Lindsay:           Well, you can visit my website where I do tons of video and tons of ways where you can improve your conversion rate and get more traffic and leads to your website at oneclicklindsay.com and you can spell that however you want. You’ll find me. Nile:                 I like that. That is also a powerful piece of advice. Using the common misspellings. Lindsay:           Yes. Well, my original company -- anyway, my original company name was webimpakt with a K and I swore I didn’t want to ever tell someone how to spell something ever again. So I learned my lesson. Nile:                 Makes absolutely perfect sense to me. Jordan:            That’s a good lesson to learn. Very good lesson to learn. And most people don’t know that they can do that. They can relatively cheaply go and get all the different domain spellings and make sure that they do redirects to the right website and all that good stuff. Lindsay:           Yeah. Nile:                 And so again, that’s worth the cost of admission. So just remember you heard BA testing first here on social media business hour tonight with Nile and Jordan and one click Lindsay and to give everybody your name again it’s Lindsay Anderson but Lindsay not boring Anderson. One click Lindsay. Jordan:            Lindsay awesome Anderson. Lindsay:           That’s better. Thank you. Nile:                 Lindsay awesome amazing Anderson. My daughter has three names or two middle names so we could do the same thing here. Lindsay:           That will totally work. I love it. Nile:                 Yeah, yeah. So there you go. Hey, thanks so much for joining us on the social media business hour. Lindsay:           Thanks boys. I really appreciate it. It was super fun. Nile:                 Oh, thank you so much and to our listeners, thank you as well. We love all the comments and feedback we get on our Facebook page at social media business hour as well as socialmediabusinesshour.com where you could listen to the episode again because I know you’ll want to. You can find all the links. This is social media business hour episode 121. But I want to thank you again and hopefully you learned a few new ideas or concepts. Maybe you were just reminded of a few things you already know but you haven’t been doing to improve or grow your business. You know that our desire is that you take one of the things that you learned or were reminded of today, you apply it to your business this week. Not next week. This week. We know that a small change can make a big difference and I’m committed to bringing you at least one new idea each week that you could implement. So go back and listen, identify just one small change that you could make to your business this week and see what a big difference it will make for you. So until next week, this is Nile Nickel. Now, go make it happen. Woman:          Social media business hour is powered by linkedinfocus.com. For show notes, updates and to pick up the latest tips and tricks head over to socialmediabusinesshour.com. Until next time. Thanks for listening. [/content_toggle] Weblinks: Website: www.oneclicklindseys.com www.trafficandleads.com Facebook Handle: www.facebook.com/moretrafficandleads Twitter Handle: @moretandl

*Trigger Warning: childhood abuse, drug & alcohol abuse and self harm are discussed in this episode.  #98. On this week's guest episode of the podcast, Carolina had the pleasure of speaking with Lindsay Adkinson, content creator and host of the It Gets Better podcast. In this conversation, she shares her journey with overcoming child abuse, reparenting herself, trauma healing, how she got into manifestation, advice for others who come from similar upbringings and she also shares her favorite self soothing practices that everyone can benefit from. This episode covers sensitive topics but in an approachable way, which listeners will really gain insight from! Timestamps: 00:00-04:29 - intro  04:29-13:05 - Lindsay's background 13:05-16:11 - getting into the law of attraction and manifestation 16:11-20:47 - overcoming skepticism to change your life 20:47-25:00 - intentional living 25:00-35:42 - reparenting & healing your relationship with your inner-child  35:42-38:50 - self soothing practices 38:50-47:53 - rapid fire q's + outro Where to find Lindsay:  Lindsay's Instagram: www.instagram.com/lindsay.adkinson/ Lindsay's Podcast: https://podcasts.apple.com/us/podcast/it-gets-better-with-lindsay-adkinson/id1618693419 Lindsay's Links: https://beacons.ai/lindsayadkinson If you enjoyed this episode, please send it to a friend, DM me to chat @innergrowth.co @thecarolinalifestyle, share it on your story, or head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating! Would make me so SO happy! Love you so much xx Join our free group chat on Geneva: Inner Growth Collective More info is at our website: https://innergrowthcollective.com Stay in the loop of Inner Growth updates at @innergrowth.co on Instagram & TikTok  Free resources at: https://stan.store/innergrowth

Former Liberal Party darling Jackie Kelly is trying to derail the party's chances in the bellwether Sydney seat of Lindsay by campaigning for another conservative ex-Liberal over the embattled incumbent Fiona Scott. Aaron has the details.  - 不知是否因為英國成功脫歐的關係，兩黨聯盟在最新民意調查中稍微領先聯邦反對黨工黨。不過，西雪梨西面選區自由黨籍候選人 Fiona Scott 正腹背受敵。詳情，請聽溫楚良的時事報導。