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http://evangeli.net/_mp3/daily/en/IV_286.mp3 servei@evangeli.net (Contemplating today's Gospel) Sun, 08 Nov 2020 00:00:00 +0100 2020-11-08T00:00:00+01:00 2020-11-08T00:00:00+01:00 Mt 25,1-13 255 Sunday 32nd (A) in Ordinary Time no Today's Gospelservei@evangeli.net (Contemplating today's Gospel)http://evangeli.net/_mp3/daily/en/IV_286.mp3

Lane & I Discuss Risks of Investing in Multi Family Underwriting Pitfalls and Faulty Assumptions Expected Returns for Investing in Multi Family Why Single Family Rentals DON’T WORK WELL for Replacing Your Income   Graduating from Single Family Rentals Lane Kawaoka, host of Simple Passive Cash Flow podcast, began his real estate investment career in the single family rental space.  He realized that it was too difficult to find, fund, and manage the volume of deals necessary to replace his full time income with passive income and decided to go another way.  This led Lane to becoming a Syndicator on larger commercial and multi family deals, become more of a fund manager and underwriter of deals instead of a landlord.   Mentioned Episodes: (There are 99 Content Packed Interviews in Total) Dave Lindahl on Multi Family Investing in Emerging Markets Justin Turner on How to Do $10 million Dollar Redevelopment Deals Dan Breslin on Gentrification-Double Property Values Austin Stack on Generating $1 Million in 14 Months in Atlanta   Resources Mentioned in the Episode: Lanes’s Podcast can Be Found at www.SimplePassiveCashFlow.com

Aaron & I Discuss Making Money when You Have NO Money Thought Process that Developed Diamond Equity Investments’ Chicago Method of Follow Up that Produced 33 Deals Currently Working How to Get Started if You’re Just Beginning Your Investment Career   Mentioned Episodes: (There are 97 Content Packed Interviews in Total) Aaron Lockhart on Becoming a Wholesaler’s VIP Buyer-Receiving a Call BEFORE the Email Blast Dan Breslin on Gentrification-Double Property Values Josh Hertz on Wholesaling, Fixing, & Flipping Houses in Philadelphia Austin Stack on Generating $1 Million in 14 Months in Atlanta   Resources Mentioned in the Episode: Have Capital NOT Earning High Rate of Return? Private Mortgage Investment Opportunities www.SuperchargedReturns.com   Aaron Lockhart Contact Info: 630-701-0930 aaron@DiamondEquityInvestments.com   Do You Know Anyone Else Who’s a Real Estate Investor?  Do You Think They’d Also Enjoy this Episode? Please Forward this Link & Tell Them to:   Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master” Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.

Jim & I Discuss Best Source of Finding Contractors OTHER THAN Referrals  How to Fire a Contractor and NOT have Them Steal Materials or Expect More Money Management Structure for Running 21 Rehab Jobs at Once Best Method for Controlling Contractor Draws without Being “On Call”   Mentioned Episodes: (There are 96 Content Packed Interviews in Total) Jim Zaspel on Growing Your RE Business from a Hobby to a Massively Productive & Profitable Business Dan Breslin on Gentrification-Double Property Values Josh Hertz on Wholesaling, Fixing, & Flipping Houses in Philadelphia Austin Stack on Generating $1 Million in 14 Months in Atlanta   Resources Mentioned in the Episode: Get Jim’s Rehab Checklist at www.JimsRehabChecklist.com   Do You Know Anyone Else Who’s a Real Estate Investor?  Do You Think They’d Also Enjoy this Episode? Please Forward this Link & Tell Them to:   Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master” Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.

Austin & I Discuss Transformation Necessary to Create Massive Success  Where We Are Currently Buying Deals  How to Get the BEST Mentoring WITHOUT Paying for It Up Front    Mentioned Episodes: (There are 95 Content Packed Interviews in Total)  Austin Stack on Being Drafted Onto the Diamond Equity Team Dan Breslin on Gentrification-Double Property Values   Resources Mentioned in the Episode: Facebook.com-Search “Diamond Equity Investments-Atlanta Austin Stack 678-842-3330   Do You Know Anyone Else Who’s a Real Estate Investor?  Do You Think They’d Also Enjoy this Episode? Please Forward this Link & Tell Them to:   Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master” Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.

Ted & Dan Discuss: Buying Tax Liens all Over the U.S.  The BEST Markets for Tax Lien Investing  How NOT to Loose Money on Tax Liens  Risks if Tax Lien Investing     Mentioned Episodes: (There are 92 Content Packed Interviews in Total)  Dan Breslin on Gentrification-Doubling Property Values Austin Stack on Being Drafted Onto the Diamond Equity Team Jason Balin on Funding Flips in the 2017 Market George Beatty on an Inside Look at Doing Deals with Diamond Equity   Resources Mentioned in the Episode: www.TedThomas.com   Do You Know Anyone Else Who’s a Real Estate Investor?  Do You Think They’d Also Enjoy this Episode? Please Forward this Link & Tell Them to:   Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master” Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.

Todd & Dan Discuss: How to “Time Any Market”  7 Steps to 7 Figures  Risk Removal as the #1 Investment Strategy      Mentioned Episodes: (There are 91 Content Packed Interviews in Total) PLEASE LINK EACH TO THE CORRECT PAGE ON THE BLOG Dan Breslin on Gentrification-Doubling Property Values Austin Stack on Being Drafted Onto the Diamond Equity Team David Krulac on Creating HUGE Value through Subdividing Residential Acreage   Resources Mentioned in the Episode: www.FinancialMentor.com   Do You Know Anyone Else Who’s a Real Estate Investor?  Do You Think They’d Also Enjoy this Episode? Please Forward this Link & Tell Them to:   Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master” Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.

Jefferson & Dan Discuss: How to Raise $11,000,000 using Podcasts  How to Increase Cash Flow in the first 6 Months of Park Ownership  Why Mobile Home Parks are the BEST Tax Efficient Real Estate Investment  Finding Passive Mobile Home Park Investment Opportunities    Mentioned Episodes: (There are 90 Content Packed Interviews in Total)  Paul Sloate July Monthly Market Update Dan Breslin on Gentrification-Doubling Property Values Austin Stack on Being Drafted Onto the Diamond Equity Team David Krulac on Creating HUGE Value through Subdividing Residential Acreage   Resources Mentioned in the Episode: www.ParkStreetPartners.com   Do You Know Anyone Else Who’s a Real Estate Investor?  Do You Think They’d Also Enjoy this Episode? Please Forward this Link & Tell Them to:   Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master” Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.

Damion & Dan Discuss: How to Reduce Fees to Near Zero for Self Directed Retirement Plans  Zero Tax Real Estate Investing Strategies Controlling the Checkbook in Your Retirement Account Ditching the Wall Street Way for Real Estate Investing Instead!!   Mentioned Episodes: (There are 89 Content Packed Interviews in Total) Paul Sloate June Monthly Market Update Dan Breslin on Gentrification-Doubling Property Values Austin Stack on Being Drafted Onto the Diamond Equity Team David Krulac on Creating HUGE Value through Subdividing Residential Acreage   Resources Mentioned in the Episode: www.TotalControlFinancial.com   Do You Know Anyone Else Who’s a Real Estate Investor?  Do You Think they’d Also Enjoy this Episode? Please Forward this Link & Tell Them to:   Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master” Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.  

Tyler & Dan Discuss: The “No Competition” Zone of Multi-Family Investing  “Back of the Napkin” Formula for Quickly Determining Whether to Pursue a Deal Beware of New Markets-How to Spot Trouble Before Buying Elsewhere No Money Down Deal Structure for Taking Down Apartments   Mentioned Episodes: (There are 88 Content Packed Interviews in Total) Paul Sloate June Monthly Market Update Dan Breslin on Gentrification-Doubling Property Values Dave Lindahl on Multi-Family Investing in Emerging Markets Joe Fairless on Buying Multi-Family Apartment Complexes in Emerging Markets   Resources Mentioned in the Episode: www.CashFlowGuys.com   Do You Know Anyone Else Who’s a Real Estate Investor?  Do You Think they’d Also Enjoy this Episode? Please Forward this Link & Tell Them to:   Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master” Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.  

Jason & Dan Discuss: 4 C’s of Getting Funding from ANY Source  Safest Price Point to Do Deals Right Now How to Pinpoint the Investor Activity In ANY Market How to Avoid the Trap of “Highest Comps” Syndrome   Mentioned Episodes: (There are 87 Content Packed Interviews in Total) Austin Stack on Being Drafted onto the Diamond Equity Team Dan Breslin on Gentrification-Doubling Property Values Paul Sloate June Monthly Market Update Ian Walsh on Leveraging Your Business with Hard Money   Resources Mentioned in the Episode: www.HardMoneyBankers.com   Do You Know Anyone Else Who’s a Real Estate Investor?  Do You Think they’d Also Enjoy this Episode? Please Forward this Link & Tell Them to:   Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master” Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.  

Aaron & Dan Discuss: How to Create a “Multiple Offer Situation” on EVERY DEAL  Psychological “Mental Shortcuts” that stand in the way of the deal One “Must Have” Piece of Info to Include in EVERY LISTING to Make YOUR HOUSE Look like a Real Bargain How to Get a Copy of Aaron’s new Book “Real Estate Blind Spots” FREE   Mentioned Episodes: (There are 86 Content Packed Interviews in Total)  Austin Stack on Being Drafted onto the Diamond Equity Team Dan Breslin on Gentrification-Doubling Property Values Paul Sloate June Monthly Market Update Carl Fischer on Private Lending & Tax Free Real Estate Investing   Resources Mentioned in the Episode: www.DontGetFooledAgainBook.com www.RealEstateBlindSpots.com   Do You Know Anyone Else Who’s a Real Estate Investor?  Do You Think they’d Also Enjoy this Episode? Please Forward this Link & Tell Them to:   Sign Up for the REI Diamonds Weekly Podcast Your Copy of “Become a Wholesale Real Estate Master” Just Go to www.REIDiamonds.com to Download a Copy & Check out Recent Popular Episodes.  

Audio File:  Download MP3Transcript: Interview with Leslie Bradshaw Lucy Sanders:  Hi, this is Lucy Sanders and I'm the CEO of the National Center for Women in Information Technology or NCWIT. With me is Larry Nelson from w3w3.com. Hi Larry. Larry Nelson:  Hi, I'm real happy to be here. Lucy:  We are in love with this series of interviews, very interesting women from all sectors of tech with lots of interesting stories. Today, we are interviewing another serial entrepreneur who was named to the top 30 women in tech under 30 by the "Wall Street Journal." Very interesting and she herself has started a new company. Leslie Bradshaw is the founder and COO of Guide and this is a really cool company. It's sort of a visual news reader application for your personal computer. It takes all kinds of blogs and social media streams, online media news, then turns them into these video news segments if you will. With avatars and other cool stuff. Lucy:  I'm sure I'm not quite saying that right, and Leslie will set me straight in just a moment, but it sounds just fascinating. Before she started Guide, Leslie co‑founded and served as the president and COO of Jess3, and really helped them achieve their success. Landed on the 2012 Inc 500 list. So, a very successful entrepreneur. When she's not starting companies, she's a partner at her family owned vineyard in Oregon which sounds fascinating as well. Welcome, Leslie, we're happy to have you here. Leslie Bradshaw:  It's wonderful to be here, thank you so much for having me. Lucy:  You know, we have a couple questions about being an entrepreneur, but first why don't you tell us just a bit about what's going on with Guide. I'm sure our listeners will be interested in having an update. Larry:  Plus, we'll have it linked on the website. Leslie:  It's an exciting moment to be able to actually share some of the things going on at Guide. If you would have been speaking to me a month ago, everything was still in an alpha form. We were just testing it out with a number of private users. We are officially launched and you can download it if you have an iPad. We are, right now, number 3 if you can believe it, in the charts in the news category in the United States. Leslie:  We're also trending in a number of other countries, some of which are complete surprises to us because English is not the native language. A lot of the South American and Asian countries that are downloading our apps in force. It's so exciting to see that people really enjoy what we put out there. Certainly it's been resonating with thousands of people worldwide. Lucy:  It certainly sounds like an interesting app. Just a couple minutes, maybe, on what the technology is and what people use it for. Leslie:  Certainly. If you think about the app eco system around newsreaders, a couple of big players come to mind. You have Flipboard, for example. Flipboard aggregates your favorite online news, blogs, and social streams like Twitter and Facebook into a magazine experience that you can actively read. If you've ever used Flipboard, there are other platforms out there like Zite and Pulse. Those all do that in what, again, I call an active reading experience. I don't know about you or the listeners out there, but I have a very busy day. I cannot read all of the media that I want to actually review. Having the ability to have a passive consumption model is very important. Things like [inaudible 02:59] and SpokenLayer are creating apps that just read you your favorite online news, social streams, and blogs through text to speech. You have Ferry which is a text to speech engine. You have GPS which is a text to speech run engine. A lot of the other applications that I mentioned are doing that pure audio. Think about it for a second. Although audio is great and it's certainly helpful, I'm a visual learner. I know a lot of other people are, and most posts online include rich media like photos, videos, block quotations. Sometimes the comments and social interactions are even part of the story and make it even more interesting. What my company does at Guide is we take all of the things I just listed off and repackage it in sort of a news broadcast so you can consume all of your favorite content through both an audio and a passive consumption experience while also being able to get the best of the posts if there are photos, if there are videos, again, block quotations and any other rich media that add to that experience. We're taking the concept of news aggregation and curation, we're taking the concept to be able to passively consume news while you multi‑task, whether you're commuting or exercising or frankly even working at your desk on your computer, and we're taking it up a notch. The way we're able to do that is not only through the technology of the aggregation and the indexing of the content but also through avatar technology which is very futuristic and very cutting edge and very fun to work with. It's something that we've been sort of promised through sci‑fi movies like Iron Man or even, frankly, some of the earlier stuff like Total Recall. You had this kind of artificial intelligence newscaster. That's becoming a reality, because the technology is becoming just that good. That's kind of where we're at right now at Guide. Lucy:  I think that's pretty cool. Larry, maybe you can be an Avatar. [laughter] Larry:  Do I look like an avatar? Lucy:  That's really very cool. Congratulations on a great start. I think it's awesome. Leslie, why don't you give us a sense of how you first got into technology? What caused you to be drawn into the technical spaces? Leslie:  It's interesting. My educational background is one where math and science was always such an important building block to whatever I was doing. When I was very young, I can remember back, all the way to being 10 years old and going to a summer camp just for girls that focus on math and science. It was just a great time to geek out and play with Petri dishes to come up with hypothesis, test them, and come up with your evidence, and you end up with a thesis statement. I feel like that's always been a part of my approach. It's always been very scientific. Now, coming of age in the late '80s, early '90s, technology was coming online but not nearly at that speed and quality that it is today. It was something that wasn't a big part of my life per se, but it was always a little bit in the background. I would say it was more of an underpinning of the methodology of what science and what math can really enable. Now fast forward into my college career and then coming out into the work world when I was 22 years old, that's about probably 2005 I would say, at that time, the second wave of technology innovation was happening on the Internet. The first wave is that dot com boom and bust, and the second wave is really being driven by social media and by blogging and by a lot of democratization of the tool that enables social engagements and website creation and just tons of creation period. I was able to catalyze on that moment much like the people catalyze on the moment that somebody [inaudible 07:20] around the Internet. This was my moment with my colleagues and my cohorts. What I started doing was going to a lot of user groups, going to [inaudible 07:29] , going to bar camps and just starting that dialogue around what these technologies were enabling, what they could enable. Looking at my background, I'm not someone who look deep into the code and programming by the social scientists. As a business woman, I would able to partner with designers, developers, and strategists to think about what problems should we be solving, how can we utilize these technologies to help brands, help politicians, and issue advocacy groups. I was in Washington DC for about seven years in my early career and through [inaudible 08:07] all the stages of the web as they continue to unfold, I stay very active and involved in the graphic community around it and learned a lot. I was able to partner with a lot of really wonderful, very smart, talented people who had very discreet skill set who needed someone like myself to help pull it all together towards an end goal. Larry:  That's very, very fascinating. I'm going to have to share that with my daughters for sure. Leslie, why are you an entrepreneur, and what is it about entrepreneurship that makes you tick? Leslie:  I'd like to say that it's genetic at some level. My ancestors came across the orient express six generations ago and have a very strong pioneering spirit, and my parents continued that spirit. They have a farm and vineyard in Willamette Valley, Bradshaw Vineyard. I watched them work hard my entire life. In fact, I don't know anything else. I watched my mother be the CFO, COO of our family business. She's an accountant by trade and does a fantastic job of leading the decision making on that by making sure that we're using the best technologies, the most cost‑effective things, and looking for different ways to get smart calf brace, and be able to really scale and expand at the rate that we want to. At the same time, I look at my father who had the vision of putting the vineyard together and looking at how he's been able to use a lot of his ingenuity as a self‑taught engineer figuring out how to do everything from wire up 10‑15 feet tall wires that keeps animals out to putting together an irrigation system. I worked hand in hand with him using Google Maps and Google Earth. We plotted out over half mile of PBC pipes of where we want to lay it. We produced the pipes, and it showed up that we were within 18 inches. It's right on the money. It's a really fun project working with them. That's something that, again, I grew up just knowing what hard work looks like, what working for yourself looks like, and what dry designing and troubleshooting on the fly looks like. When I got into the work world, and I'm behind the desk and on track to go to law school and have job offers at the Department of Justice and a few big law firms as a paralegal, because I was thinking about going all the way to becoming a lawyer, it wasn't exciting. It wasn't like on the TV shows I was watching, right? Larry Nelson:  [laughs] Leslie:  It's not "Law and Order." It's not dramatic. It's just a lot of paper ‑‑ copying, sorting, printing, highlighting, finding, searching, scanning. That, to me, was not innovative enough, and not utilizing my abilities to the fullest. I'm an organized person, I'm very detail oriented, but it lacked something for me. I continued to look for more out of my career, as I continued to take additional opportunities that came up. I worked in television for a little while, working for John McLaughlin and the McLaughlin Group, which is on PBS in most markets. I also worked in a crisis communications firm and learned a lot about how to communicate with stakeholders, internally and externally, during a moment of otherwise the worst case scenario out there ‑‑ whether it's an oil spill, or a product recall or some sort of outcome that you just don't want to have happen. I also worked at a public relations and digital media firm, and was able to learn a lot about how to work with online audiences, how to work with the media, how to do media relations, how to create valuable, interesting things that people would want to talk about. Not just pitching them to say, "This is our story," but how can we create content that serves the audience that we were trying to engage? All the while, technology was a part of enabling what I was doing. I was always utilizing maybe 30, maybe 40, percent of what I felt to be my full abilities. I kept wanting to take a car out and drive it faster and faster, but I couldn't because I was constrained by my age. People looked at me and said, "You're 22, 23 years old. You do the thing that I ask you to o and maybe a little bit above that. Don't try to go and create a whole product line." I was really constrained by that. I was also constrained by the vision of the people I was around. They couldn't see what I was seeing, either related to the opportunity around social media, around visualizing large data sets, which, as a practice, is generally called "data visualization." They didn't see the full opportunity of what online, digital, mobile and social really meant. Of course I'm not saying that I was omniscient, that I saw something that others weren't, of course, taking advantage of in a much better way. There's Mark Zuckerberg founding Facebook and Evan Williams at Twitter, but I saw it in a way that others around me in Washington DC weren't seeing it. Finally I said, "You know what? I'm going to go ahead and throw up my own shingle," and found a really great, talented web designer, business partner, who needed someone like myself with, again, the business and strategy, and client‑relationship sense. We were able to build that partnership and build that company because, in spite of the fact that we couldn't get it going within the company that we were working at, we pulled it off to the side and said, "All right, if we think our vision is so strong and so great, we're going to go after it." That's what really is the underpinning part of an entrepreneur, is someone who can see things differently and see what other can't see. Even when others are not believing in it and can't see that vision, we still go after it. That's exactly what I did when I was 24 years old. I built that company over the course of six years and as you mentioned at the onset of the show, you made $8,500 in 2012 and I was proud to say that it generated $13 million in revenue during my tenure. That was all done boot‑strapped, all cash flow management, no outside funding, but was a very profitable, very successful service‑based business. Lucy Sanders:  That's quite a story. I'm so fascinated, too, with the experiences on the vineyard, the lessons you can learn about engineering and hard work. That's wonderful. In addition to your family, Leslie, who else do you consider to be your role model? Who else supported you along this path? The types of people, or surprising people, or what have you? Leslie:  One thing I like to think about, when bringing up an answer to a question like this is really looking at the axis of role‑modeling and mentorship. What I first look at is when you say role model, I look at that as someone who holds a position that I want to hold someday, or has a particular talent, or skill set, or visibility that I look up to. That someone could be at arm's length or could be miles away. I think of people directly in my industry. Specifically, Marissa Mayer and Sheryl Sandberg are both very strong examples of successful, female executives in the technology space that are succeeding because they're the best at what they do, not because they are women, or not because of anything other than they're just the best. I love that Marissa Mayer's also the youngest man or Leslie00 CEO. I think that's something also to look up to and know that age, just because you add a couple extra gray hairs, doesn't mean that you're going to be better at something. In fact, with the technology industry, by and large, the youth of our country is really driving that innovation because they're so close to it at a more native level. When I think of role‑modeling, I think of that. Then I think of mentoring, and I think of mentoring as someone who takes an active interest in your career and is someone who has at least 10‑plus years on you, in terms of their career experience, and are able to help you navigate situations that you may encounter and may not know, "Oh, what should I do? Should I take this job? Should I negotiate? What are other the things that I should be considering that I'm not?" As far as mentors go, I've had some really fantastic mentors. One of which Karen Zanderlane, used to be one of the partners at Price Waterhouse Coopers, and really has a good mind for operations, built her team, took it from two to 1,500 globally, so it really helps frame up my scaling and thinking around that. David Reimer, one of her colleagues, founded both works, a company called Merryck, who does professional mentoring. David also has a great mind for global‑scale leadership and how to think about cultivating and retaining talent. Another mentor, Michael Bloom is someone who I met through my alumni association at the University of Chicago. He took a very active interest in my career while I was in Washington DC and helped me navigate when I was at a company that didn't quite understand the vision I had, or helped me find another opportunity that did see that vision with me and shared that and wanted to give me the capital and wanted a way to run after it. Another thing is sponsors, and this one's probably the most important. If your listeners haven't thought of this concept, I hope they do after this interview. A sponsor is someone internal to your organization, who's two to three levels above you, they're working an active interest in the advancement of your career within that organization. It's one thing to get in context as far out into the distance, rock star poster up on your wall, like your Marissa Mayers. It's another thing to have someone external to your organization looking out for you, looking for opportunities, giving you advice. It's quite another to have someone directly in your organization helping you block and tackle, helping you navigate the politics of the organization, helping position you to be the person considered when promotions come up, or opportunities to go global or to travel or to do other large projects. You want to be top‑of‑mind and you can do that through your own grass‑roots, hard work and working with your colleagues and proving it with good work products, but the larger the organization, the more you're going to need someone at the top, advocating on your behalf. I've had some fantastic sponsors in my life, one of which was at my first job in Washington DC, at Air Soft, a partner by the name of Dave Gregg. He was global head of the trademark and IP side of things, and really focused specifically more so on, and did a great job advocating on my behalf. When there was more interesting work, I was the first name that he made sure to put front and center. I really appreciated that. Another sponsor of mine, Peter Snyder, he was the CEO of Media Strategies, a company that sold to Meredith. I think Meredith Integrated Marketing is now what they're called. He was someone who looked out for me throughout the course of my three‑year tenure at that company and I advanced quickly through the ranks and was able to take on new advanced projects because of his sponsorship and support. Those are just a few examples. Of course my parents, I already mentioned, are certainly role models and mentors, as sponsors. Those are three types of people that are very important to have in one's career and to make sure to keep cultivating, and giving back to those relationships, because they can be two‑way. They don't have to just be you taking from an elder career person. You can actually help in return. What I typically do is help enlighten these folks as it relates to social and digital media, thinking about innovate strategies, thinking about innovative technologies. Also helping them think about big data and data visualization, visual story‑telling. Those are areas that I can come to the table, because I like all the relationships that I'm in to be a two‑way street and everybody to feel good about giving and taking. Lucy:  That was an excellent answer around the difference between role‑modeling, mentorship and sponsorship. These are concepts that people really do confuse. I would add that many of the mentors, or sponsors in my life, it's almost like a life‑long relationship, in addition to being two‑way. Larry:  Yes, for sure. Lucy:  Really great answer. Larry:  Leslie, you've been through so many things in the different companies and types of things that you did, even earlier in your career. Today, what would be the single toughest thing that you've had to do in your career? Leslie:  I think the single hardest thing to do is keep going. There's going to be a lot of times when an entrepreneur, even someone who might be an entrepreneur, someone within an organization, you're going to come up against, not just resistance, but flat‑out people standing in front of you saying, "You can't do it, you're not going to be successful." I've had people look me in the eye and tell me I'm a fool to think that I can make this work. Of course, truth be told, that just motivates me more. [laughter] Leslie:  When you go and tell Leslie Bradshaw she can't do something, she'll turn around and prove you wrong. I will say that there are times that it meant not sleeping for two days straight. It meant pulling back‑to‑back all‑nighters to make something work. It meant making personal, financial, physical, mental, emotional sacrifices, beyond anything I could have ever imagined coming out of college, thinking, "OK. I'm going to work hard. Get a corporate job, work my way up the ladder," and do that thing that you read about when you're younger. I love what Sheryl Sandberg says, in the book "Lean In." She says, "Your career won't be using a ladder, it's a jungle gym." You're going to swing from the left to the right. There's a lot of different access points to advancing in your career. Advancement doesn't even have to look vertical, it can look a little bit more horizontal and you can still have a great career out of it. Re‑framing the way I looked at things and being ready to be tenacious and have fortitude. It's a long haul, especially if you're going to be an entrepreneur. I told you at the top of the interview how well things are going with Guide, and that's after 11 months of incredibly hard work, long hours, long weekends, and it's really just the beginning. We only have six or seven days out of the gate with our [inaudible 21:49] , and we have a long road and relationship with them to continue to iterate our product to get it to where it needs to be and continue to evolve based on our feedback that we get. It's not always going to be easy. Sticking it out is probably the single hardest thing to do. It would be just as easy to stop and say, "You know what? I'm going to go ahead and I'm going to take one of those job offers that I get through LinkedIn." People are asking me to be the VP of strategy at some company. Just take a check and have someone else worry about cash flow and payroll, and user acquisition, user retention, and a lot of the other things that come with running a start‑up in this day and age. The hardest thing is to also deciding when it's not a good idea to keep going. I think there's some really interesting dialogue around whether or not...How do I say this? There's the hype around start‑ups and there's this hype around technology companies as being the new cool thing. You're seeing almost like movie stars, or rappers. Technology CEOs and founders are being treated like the new level of royalty when you look at all the magazine covers. Truth be told, when you look at those people's stories, and you hear what it's been like, something like a Pinterest, it took two to three years of really slugging it out before it hit mainstream success. You hear from the founders what it was like to stick it out and believe in their vision, despite the numbers not being where they wanted them to be, for not just a few months, but we're talking years. A colleague of mine, at Peach Tree is Ellie Cossette, she wrote [inaudible 23:20] "Business Insider" and pointed out about a dozen stories or so from founders, CEOs, people involved in start‑ups, saying, "Not all that glitters is gold over here. Just because there's some hype going on and there's some great news articles written about us, and we're treating that everything's all good, doesn't mean it's all good." It's OK to talk about some of those harder times. Whether it's missing payroll, whether it's being really far down on your bank account and having to raise money in a really stressful situation, or having to put in your own financial capital. Even deciding it's time to shut down the shop. Those are all things that are top of mind for me and the people I talk to, who are also entrepreneurs. Lucy:  That is a tough choice. "Do I keep going or do I change course?" It's very, very hard to do. I want to switch gears a little bit around the personal characteristics that you see give you advantages as an entrepreneur. Obviously, listeners will hear, in your answers so far, hard work, tenaciousness, creativity, things like that. What other types of characteristics do you have that make you a successful entrepreneur? Leslie:  I think one the single, most successful characteristics that I have, it almost doesn't even come from me, but it's the fact that I work closely and really love others. I would say that one of my biggest secrets, I'm going to go ahead and give it away today on your show, is that I partner with these very talented, very smart, very hard‑working people, who are the best at what they do. I'm good at what I do. I'm good at being a leader, [inaudible 24:56] strategies, [inaudible 24:57] operational track or something to scale. But then there's probably about 900 other things that need to get done in that company or a project that I'm not the best at. I'm not going to have time to as Malcolm Gladwell says, put about 10,000 hours in to be the best. What I do is I have a running list of people who are the best at what they do in every major category of skill sets that I ever need. When the day does come when I may need someone who's a great front‑end web developer, someone who works really well with API, application program interface, or there's someone who's a great designer, or copy writer, or researcher, analyst, whatever it may be. I do all that, I use a particular customer relationship management system called Contactually, founded by Lee Zan, who I had an opportunity to work with early on in my career. He's fantastic. I [inaudible 25:49] like a sales force, but I think it's a lot cooler and easier for individuals to use sales force as a bigger enterprise‑level version of this. As I meet people and really enjoy working with them, not just because they're the best at what they did, but because they also had a great attitude. That, to me, is a true A player. I'm on the hunt for A‑player talent all the time. Even if someone has a great attitude, but isn't the best, that's not someone who makes my list. Conversely, someone who's the best at what they do, but doesn't have a great attitude, I also wouldn't say that that's someone that I would want to carry forward in a project or a team or company that I'm building. My great secret ‑‑ partner with A players and have a good time with the people that you're working with. Make it fun. Make it like a game. I did a lot of team sports all through middle school and high school, and some intramural in college. I always loved working with a group of stakeholders who were the best at what they did, for a mutually beneficial outcome. That's what I do now in my job. We not be on the softball field trying to put together getting someone on first and rotating them all the way through, to get them into home. I might not be on the volley ball court, trying to keep the ball from hitting the ground. But I am, in a sense, still doing that by partnering with people who are skilled at various things, to come up with a great outcome. Lucy:  I bet that list is worth a lot of money. [laughs] . Larry:  Yes, it is. It is. Leslie:  It's my list and everybody's list is going to be a little different, because everybody comes at it with a different lens. That's the great thing about technology today, is that it enables you to do more with what you have. I look at it almost as an extension of myself and it's scaling myself too. Maybe before, say 20 years ago, you may have a Rolodex sitting on your desk. That Rolodex was really about when you were able to flip through it and, "OK, I need to look up this person," or "I have this particular vendor type that I need," You flip through it. In this day and age, people are moving jobs faster. People are having more jobs in their career than before. How do you keep track of that? Do you keep crossing it out and flipping it over and scratching out the Rolodex index card? Or do you have a dynamic system that's populating and pulling from things like LinkedIn, and Facebook, and Twitter and some of these places that are being updated automatically by the platform. I would say the answer is B. In doing so you can do more. How more and the volume of people, it goes from dozens and 100s, to 1000s. My collective network of people that I can access at any given time is probably well over 20,000. It's not people that I stay in touch with on a daily basis, but people that I've interacted with and had a good, successful something or other. I've done something for them, or they've done for me, or vice versa. I only hope to continue to cultivate and grow that through my career. Larry:  That is awesome. With all the different things that you've done and been through in setting up a new company, and everything else. How do you bring balance into your personal and professional lives? Leslie:  That's probably one of the best and hardest question that I've hassled, I've pondered, I've struggled, I've failed, and I've succeeded at. If I were to look across probably four or five areas of my life, it all hit me when I turned 30 years old, which for whatever reason is some milestone. It's a big milestone and I hit 30 and at that point I really took a bead and really assessed "What are the priorities in my life? What are the most important things to me? How am I spending my time?" Supposed priorities and then what is my time actually being spent doing? My priorities, you've heard me talk about them a couple times now, it's my family. It's my parents, my sister, it's our farm. That's something that's incredibly important to me and I was not putting enough time towards that. I was pulling back‑to‑back all‑nighters and if my sister or parents would call I was usually multitasking and trying to get their email, while I was also trying to be there for them. It was just not great. I was a bad daughter, I was a bad sister, and I never want to do that ever again. I kind of hit the reset button at the end of 2012. As hard as it was, I had to leave the company that I helped build. After six years I felt I accomplished a lot. In fact, I felt that a lot of the things I wanted to accomplish were done. It was time for a new challenge. In leaving, it also gave me four whole weeks off. I unplugged, I stopped checking emails. I just spent time on the farm, just really decompressed, did a lot of writing, putting things in my journal. I did a lot of reading, a lot walking outdoors and I really got back in touch with where I wanted to be. If this is what my first 30 years looked like and then I looked at my parents who are 60 and my grandmother who is 90. I looked at these third, third, third increments, I want to really plan smart for the next two‑thirds of my life, and, hopefully, even three‑thirds. We'll see. One of the things at the core was family, and the second thing was health, and this was something that I was really, really neglecting, because what I was doing was I was working so much that I wasn't ever resting, and my brain...I was actually experiencing decision fatigue, and there was inability to access certain key parts of information. It's almost like the little, "file not found," hourglass just rotating in my brain when I was looking for information because I just overused that muscle. I wasn't sleeping enough. I would average probably four, five hours of sleep a night if I even went to bed, and if you've ever tried to do that I think they actually liken it to having a certain blood alcohol level in your body if you're not sleeping. It really disorients you. I'm disoriented, I'm not sleeping, and it gets worse. I'm not eating the right kinds of food, and even though I was raised on a farm, and how to do all the great kind of home‑grown organic...I knew what was good for me, but when you put yourself in a situation where you start trying to optimize for the maximum amount of time to spend on work, you stop cooking for yourself. You stop grocery shopping, and you turn to ordering food. You're either doing takeout, or fast food, or, "Oh, we don't eat all day. I'm so hungry," and then you sit down and have a huge meal really late at night, and that was happening to me. Over the course of those six years I gained 40pounds, and it was something that not only was it a manifestation of kind of being unhealthy, but it also... it manifests itself in other ways, too, just how I felt. My energy levels were lower. My ability to even have the stamina to make it through some of the long pushes and some of the physical work that was required at some of our live activations, I wasn't the same athlete that I was all through college. And so what I did was I took a real strong look at my health, and what I did was I hired a trainer. I started investing in what I felt at the time to be kind of extravagant, expensive, but things like facials and massages and things that were kind of re‑instilling or revitalizing my skin, my teeth, my hair, like all the things that I was so rough on for so many years. It turned out that after a year of doing that I've lost all the weight, I can leg press almost 800 pounds. I lift weights frequently. I go jogging. I can do just about anything, and I feel so strong and so healthy, and I get eight hours of sleep every night. I eat five square meals a day. I make sure I'm getting the right nutrients, and I have never felt more ready to take on the world. I have a sharper mind. I'm able to see things quicker, and I'm just happier. And you can see it on my face. You can see it in my eyes. You can see it...it manifests itself all throughout the physical body that I have as well as the mental body, and those are things that are just so important, and I will never ‑ I repeat here for the public in public record ‑ I will never let it get that bad ever again. In fact, I will not even go in that direction. I will only keep taking better care of myself. Family and health are two things that I put on the backburner in my twenties, but in my thirties and going forward I will never do that again. And if it means that I have to do a little bit less work or say no to a few things or find ways to delegate or bring others in to help scale out me and not try to write it, put it all on my shoulders and do everything myself then so be it, because tell you what ‑ it's not worth it. It just isn't, because your family and your health are the two most important things in this world. Lucy:  That's really great advice and discovering that at 30 is good. Many people don't discover it until they're 50 or 60 so it's great. It's a great message for our listeners. Leslie, our last question is maybe a little bit of a peek at the future, although I realize you've just made a transition, and it sounds like quite a happy one. Do you have any sense of what's next for you down the road after Guide is a 100 million‑dollar company [laughs] ? What do you see for yourself next? Leslie:  Well, I wouldn't be a great planner and strategizer if I wasn't, as you say, thinking about kind of the next 24 months, 3 years, 5 years, 10 years, but I have a couple goals I'm setting for myself, and I actually use an app that I highly recommend to folks. It's called Everest, just like the mountain, and in Everest you'll see that I have a couple of goals. One of those goals is that I'm working on a book right now, and that's going incredibly well, and, of course, it's about data visualization and visual storytelling, because that'll be something I'm really excited to share with folks hopefully early next year if it stays on schedule. The next goal that I have is that I would like to be part of a company that does some sort of exit, right, and Guide is certainly positioned to be that company, and if it's not Guide, another company, but that's when you take a company that you've built to a certain level value and are able to sell it to another company. The third thing that I have as a goal is somewhat related to that, but it's to build a company to a level that goes public, so goes to an IPO, initial public offering, and if you just watch Facebook, think of the IPO last year, and you think about some companies decide to sell, and some companies decide to create liquidity and value through doing an IPO. And another company, Eloqua, which is an automated marketing company based in McLean, Virginia, and they were a client of mine for three years, and we helped kind of create a lot of the content and visual marketing as they were preparing to do their IPO, which happened last year. So those are kind of things I've looked to, I've been part of, I witnessed I guess from arms length kind of afar, and I'd like to be an active part of a leadership team that does that in the future. The fourth goal that I have ‑ and these are all kind of goals that I have in the next, let's say, 10 years, this next decade. And the fourth goal is to be on a board of directors, and I currently serve on a kind of advisory board, and that's when I have an equity stake in a company that looks to my advice. My relationship has helped kind of steer them. I work closely with a data visualization company called InfoActive, helped with a data driven storage company called Beutler Ink ‑ a little play on words there ‑ and also a really fantastic women's network called, "The List." And those are all kind of great starting points for me to get that experience as someone who serves at an adversarial level. But to be on an actual board of directors of a privately held company or even at some point a publicly traded company would be a goal that I have for myself. Those are things in the next 9 to 10 years and before I turn 40 I hope to be a part of. We'll have to check back... Lucy:  I know. I was just... Leslie:  ...we're creating here. Lucy:  I was just thinking that. We'll have to check on your 40th birthday [laughs] and see. Leslie:  Boy, I'm putting it in my calendar. Lucy:  Yes, well, you know, Les, this was great. You have perfect answers. Good luck with Guide. Just the best of luck. It just sounds like a very cool application, and I wasn't to start looking at it to see if we can use it here at NCWIT. So thank you very much for your time. I want to remind listeners that they can find this interview at w3w3.com, as well as NCWIT.org. Thank you very much. Larry:  Yes, thank you. Leslie:  Yes, it was a great conversation, and thank you for all your challenging questions, and really wish the best of luck to all the listeners and their entrepreneurial and entrepreneurial endeavors. [music]   Series: Entrepreneurial HeroesInterviewee: Leslie BradshawInterview Summary: Leslie Bradshaw is the Chief Operating Officer at Guide, a software company focused on turning online news, social streams and blogs into video. In her role, she is focused on publisher relations, fundraising, marketing, product strategy, talent development and back of house management - "There's going to be a lot of times when as an entrepreneur, even someone who might be an entrepreneur," she said "You're going to come up against, not just resistance, but flat‑out people standing in front of you saying, "You can't do it, you're not going to be successful." I've had people look me in the eye and tell me I'm a fool to think that I can make this work. Of course, truth be told, that just motivates me more." Release Date: July 8, 2013Interview Subject: Leslie BradshawInterviewer(s): Lucy Sanders, Larry NelsonDuration: 38:20

Audio File:  Download MP3Transcript: Interview with Beth Krodel Lucy Sanders:  Hi, this is Lucy Sanders the CEO of NCWIT, the National Center for Women in Information Technology. With me today is Larry Nelson from W3W3. Hi, Larry. Larry Nelson:  W3W3.com is happy to be here. This is a fantastic series and I must say I'm extremely impressed so thank you. Lucy:  What's shaking at W3W3? What are you guys up to? Larry:  We interview all kinds of really neat people. We have a business focus. We really love entrepreneurs and venture capital so we just get into that thoroughly. Lucy:  Today, we're interviewing one of my personal favorite entrepreneurs. She is also an award‑winning newspaper reporter from the "Detroit Free Press," I have to say. Larry:  I was born in Detroit so I like this. Lucy:  You were born in Detroit. Maybe she covered your birth. Larry:  That's right. Lucy:  You never know. Larry:  Maybe not. Lucy:  No, maybe not, but she is an expert at building companies and building websites and helping companies with all kinds of media needs. Beth Krodel, a co‑founder of Insight Designs Web Solutions. They're a Boulder‑based company, happy to say, right here in our backyard. They specialize in creating and developing websites and interactive online products. They've been a great partner with NCWIT over the years, and I can speak highly of their work, all the way from 3D modeling to websites to programming. They do it all. Wonderful for all you listeners, take advantage of Insight Designs. They've been a mainstay here in Boulder County and have made the "Boulder County Business Report's" Mercury 100 list of fastest growing companies for the past decade. Welcome, Beth. Beth Krodel:  Thank you. Lucy:  Really happy to have you here. What's going on with Insight? Beth:  The company continues to evolve, just like the technologies that we work with. We have, since 1999...We started by making websites, and now, obviously, that goes in a lot of other directions, because there's mobile and there's responsive design and there's applications, both desktop apps and mobile apps, native apps, all of that. We try to stay on top of a lot of different things. Some of the things that we're working on right now, that are exciting...One is a new desktop app that'll then have mobile versions to go along with it, that'll help people keep healthy. It helps them measure their fitness and their nutrition and how much fresh air they get and how much sunlight they get each day. We also are doing work with social media, doing social media strategy for lot of our clients now. Obviously, working on lots of websites. I think we're in process on about 25 different sites for for‑profit companies, for startups, for non‑profits, for universities, list goes on. Lucy:  Sounds very exciting. I really think that application sounds like a keeper. Beth:  Hopefully, that's what a lot of people will think. Lucy:  Let us know when it's able to be purchased. [laughs] Beth:  Will do. Lucy:  How did you first get into technology, Beth? We have your background as a reporter. What caused the leap into the technology space? Beth:  Like everybody, when they are a child, they have a first experience and mine was in sixth grade. Back about 1982, my elementary school got its first computer. It was in the library and there was just one and it was an Apple II. At the same time, our English teacher had us reading books. I think she assigned us 40 different books to read. She said, when you finish these 40 books, you can go spend the reading hour in the library, each day. I finished my 40 books by January and then I had, from January until June, an hour each day to spend in the library. I didn't spend that time reading, I spent that time on Apple II and exploring it and I was just mesmerized. Fast forward to high school, I went to the North Carolina School of Science and Math and that's where I had my next big aha moment with technology. It was 1987 and one of the first things, I came in contact with, was one of the computers, that was just outside my dorm rooms. I found that you could actually message students, on another side of the campus, in a fishbowl room, lots of windows, lots of computers. I realized that technology would really change communication. That fascinated me. Since then, I went to college and actually studied physics, math and public policy. I went to Duke's and went into journalism from there. In journalism, I kept seeing all of these changes in technology, from the way we publish newspapers, to the way we communicated with our colleagues and all of that. A co‑worker, a photographer that I worked with, Nico Toutenhoofd, he and I had talked a lot about what would be the next big thing. This was 1998. We decided that...We weren't sure how long newspapers were going to be around, in the way that they were around while we worked there. We wanted to try something else. We decided creating a web design or development company would be a great way to go. It would carry on our commitment to communication, which is what you do as journalists, but it would allow us to share stories of companies and organizations specifically on the Internet. That's what we did. Lucy:  I think that's really interesting, too, because a journalism background, you can easily see it being so relevant especially to social media, right? Beth:  Yeah. There's a lot of story‑telling that happens online... Larry:  [laughs] Beth:  ...in social media, blogging, even in the content upon people's websites. Lucy:  Interesting. Larry:  Yeah, that's for sure. Now, here you've been through these different things, that is, working for a newspaper. What is it that makes you an entrepreneur, and what is it that makes entrepreneurship tick for you? Beth:  , I worked for "Night Raider" newspapers, and I did that for seven years. They're a very large company, and while I learned a lot and had a lot of great experience there, I also saw that sometimes when you work for a very large company change is difficult. It takes a long time. I was interested in starting my own business and having it be a small business, something that would be nimble, and where we could decide to take a new path and try new things on a regular basis. I like problem‑solving, I like sharing ideas and I like leading a team. Being an entrepreneur allows me to do all of those things. My husband would probably say it's because I like being in charge and... Larry:  [laughs] Beth:  ...my own boss. Lucy:  [laughs] Beth:  I'm type A and all those things, but ultimately, I still have a lot of bosses. They're just called clients. I'm not the ultimate decision‑maker in a lot of cases. It's ultimately the client. But I do like to help guide them and help them solve their problems. Lucy:  Along this path from journalism into technology, entrepreneurship, and I would also argue building and leading a company in this space, who influenced you? What types of role models or mentors or sponsors? Who kind of supported you along the way? Beth:  I would say early on, and a couple people I go back to throughout my life, were my high school math teachers actually, Joanne Watts and Helen Compton. Helen Compton actually also taught me my first computer science class which was the BASIC. I wrote a little program that wrote out the Chinese characters "Ni Hao", and then made the audio sound. I thought that was quite amazing that you could get a computer to do that. Anyway, Helen and Joanne really taught me to be concerned about the application of whatever it is that you're learning. Not just to memorize formulas but to really apply these formulas, and figure out why it's important to learn them. That I've carried into all of the jobs I've had, whether it was journalism or Internet work. I think that that carries on big‑time in terms of interface design and creating websites and applications that are very easy for people to use, whether that's someone trying to navigate or search for something in particular on a website, or whether it's for the company or the organization that needs to update the contents on the back end to create content management systems that are logical. Another role model would be an executive editor at one of the newspapers I worked for. Her name's Vicki Gowler and she's still in journalism. She's a publisher of the "Idaho Statesman" now. She taught me a lot about business and about leading a team, about encouraging the people that you work with to do their best and to take ownership and to motivate those people to do great things. I've tried to emulate her in my leadership skills. There are also my colleagues here in Boulder who run other web design and development in active firms. I actually get together for lunch three or four times a year with the CEO's of about eight other firms. We use each other as sounding boards, we share ideas, we share stories of things that happen with clients and happen with staff, and what would you do in this situation. We all learn from each other. I get a lot of support from my colleagues. Larry:  Yeah, that's great. Lucy:  Interestingly enough, the person who taught me programming was my high school math teacher. We learned it was less than basic. [laughs] Beth:  Ours was pretty basic. Lucy:  It was less than basic. It was pretty basic or something. It was on a little Olivetti desktop in our classroom, so amazingly important these math teachers. Beth:  Oh yeah. Lucy:  Amazingly important. Larry:  Of course. One of the things that we learned about a great deal is the challenges that we faced. What is the toughest thing that you had to do in your career? Beth:  My first answer would be letting someone go from a job. As a business owner, as the person who runs the company, that job falls to me because we're a small business, there are 14 people here on my staff. That's the hardest thing. That has been the hardest thing. Luckily, I haven't had to do it very often in the 14 years that I've been running Insight Designs, but it's very difficult and it's very personal, even though you try not to make it personal. I felt, in the couple of times that I had to do that, that it's a failure, and it's not necessarily just a failure on the part of the employee who doesn't make it, but also on my part because perhaps I didn't do enough to train the person or perhaps I wasn't a good enough judge of character or a judge of skill set when I hired the person. That's something that I have struggled with. Then, in a broader sense, I'd say one of the biggest challenges for a company like mine, a 14‑person Web company, is the ever changing technology and trying to decide which types of technology we are going to invest in and really master, because there are so many paths you can take. Just as an example, when we started in 1999, we decided ‑‑ Nico and I ‑‑ that we were going to use PHP and MySQL as our platform. PHP is open source and the equivalent of that in the non‑open source world is ASP. That choice was very important at the time and it's still been our choice 14 years later. In the meantime, there's been ColdFusion and Ruby on Rails and a lot of other ways to do the same work that we do using PHP and MySQL. We have to take a look at those other options and decide which ones are worth pursuing. There are always new platforms and new content management systems. I'm sure you've heard of WordPress, and Magento, and probably Drupal and Joomla, which are all open source content management systems. Those are the four that we've used the most, but there are also scores of others and you have to be selective. You can't try to master all of them or you spread yourself too thin. That's a challenge, just picking which thing that you want to focus on. Lucy:  That would be quite a challenge. Shifting gears just a bit, if you were sitting here talking to a young person and giving them advice about entrepreneurship, what one or two things would you tell them? What kind of advice would you give them? Beth:  I think being a successful entrepreneur takes a lot of structure. I think that's one thing that has helped our company along the way. There are a lot of people who have great ideas, and I think you have to also be able to execute those ideas. One piece of advice would be to make sure that when you're building your team that you have the operations piece, the execution piece, handled. Whether it's something that you're doing yourself or whether you find a partner who can tackle that side of things. I would say another piece of advice would be to make sure that you are not taking on too much at once, not spreading yourself too thin, along the lines of what I've just said about the other issue of what's been challenging for me is to not try to do everything. I know of some other firms that haven't made it in our space because a client has asked them to take on one project in this language, another project in this language, another project in this language, another project in this language, and then they lose a programmer and they don't have any way to maintain that particular project that's programmed in this language that they don't have anybody else on their staff that they know anything about. I think that that often could be the beginning of the end for a small company. I think staying focused and making sure that you have both the ideas and the ability to execute them. Larry:  That's a very good advice. Now, I want to hear some more good advice, and I have a feeling you've got some here. On your personal side, what are the characteristics that have made you a great entrepreneur? Beth:  That's a hard one. You ask me about mentors before, and I didn't mention my father, but I do think that some of the traits that I got from him. One is a very strong work ethic, and another is perfectionism. I think both of those things have certainly helped in the success of my business. I also think that being a good communicator is crucial to success in any walk of life, but as an entrepreneur, as a business owner, a team leader, good communication is incredibly important to create an efficient operations, and, obviously, the more efficient you are, the better your business is. Lucy:  I can say that the perfection shows in the work that Insight creates. Super high quality. Beth:  Thank you. Lucy:  You're very welcome. I'll compliment you on that. It's very great. With all the things you've been doing in your work life and at the company, getting advice and talking to mentors and communicating with teammates, I also know that you've got a personal life and maybe listeners would be curious to know how you bring balance between your professional and your personal lives? Beth:  When Nico and I started our company in 1999, we created this list, a very simple list, of six guiding principles and one of them was to earn enough money to afford to buy houses in Boulder, and I'm proud to say that 12 of the 14 people on our staff own homes in Boulder now. Lucy:  No small feat. Beth:  Another one of the guiding principles was that we wanted to have a work life balance. A lot of people say they live to work, and then other people say they work to live, I think both of those are a little misleading. I like to think that life and work can go hand in hand and that you really can have a balance, and your personal life can accentuate your work life and vice versa. I do think that as a company, we've been very good about not having people work 50 or 60 hours a week, including myself and Nico. Certainly, there have been times over the years where there's a big project and we've worked through a weekend, but we don't stay here all night and we prioritize so that we can all get home and be with our families, or go for our bike rides, or our hikes, cook our dinners, and read books, and do all those things that help us stay sane and keep us balanced people. I'm very into math and I think that if you limit the amount of time that you spend in your office, that's going to help you have balance. That's not to say that when I'm at home I'd don't check email and I don't check in on projects and things like that, I do. I think in today's world, in some ways, that's a necessity, especially if you're a project manager or somebody who owns a business. But I think it's important to try to limit those things. Certainly, I try not to check email in the hour before I go to sleep at night otherwise it might just keep me up all night. Larry:  That's good. You've already achieved a great deal. I know you started your business in 1999, and by the way, we launched w3w3 Talk Radio in January '99, so we can relate to you quite a bit that way. Now, you've already achieved a great deal. What's up for you in the next few years? Beth:  I think there's going to be some more fun in the application development world. I mentioned the one healthy habit app that we're working on, but there are others on the heels of that. I think a lot of the apps that we will do have to do with improving life, making life easier, making it more enjoyable. I can't say too much about some of them, but we'll help you organize your life and also keep track of all of your personal encounters. Let's just leave it at that. Beyond that, I think there are other things going on in technology that I think are exciting. I'm curious to see how soon certain things will come about. One of the things that gets in the way sometimes when you're developing for the web, is obviously the speed with which users can experience what it is that you're developing. Processing power and Internet speeds are often the things that limit what we create. I'm sure you've seen that, Larry, with audio playbacks and obviously, video. As people are using their mobile devices especially their iPhones and they're watching videos, and there's all this buffering and it's choppy, and all of that. I'm excited to see what happens with the companies out there that are working on new chips that are low power consumption chips, with outstanding graphics and processing power. I think as that comes about, then the things that we can create that make use of that increased processing power, will be amazing. Lucy:  I'll bet Insight Design is going to be right there, right in front. [laughs] Larry:  I have a feeling. Lucy:  I guess, absolutely. Beth, thank you so much. Great answers. We loved talking to you, as always and I want to remind listeners they can find these podcasts at ncwit.org and also w3w3.com. Larry:  You bet. Beth:  Thank you so much. Larry:  We're proud of that, yes. Lucy:  Thank you, Beth. Beth:  Take care. Larry:  Take care. [music] Series: Entrepreneurial HeroesInterviewee: Beth KrodelInterview Summary: Beth Krodel (Beth Crow-del) is the co-founder of Insight Designs Web Solutions, a Boulder based company that specializes in creating and developing websites and interactive online products - "I think being a successful entrepreneur takes a lot of structure. I think that's one thing that has helped our company along the way." she goes on to say, "There are a lot of people who have great ideas, and I think you have to also be able to execute those ideas. One piece of advice would be to make sure that when you're building your team that you have the operations piece, the execution piece, handled. Whether it's something that you're doing yourself or whether you find a partner who can tackle that side of things." Release Date: July 8, 2013Interview Subject: Beth KrodelInterviewer(s): Lucy Sanders, Larry NelsonDuration: 20:55

Owen read by Classic Poetry Aloud: http://www.classicpoetryaloud.com/ Giving voice to the poetry of the past. --------------------------------------------- Strange Meeting by Wilfred Owen (1893 – 1918) It seemed that out of the battle I escaped Down some profound dull tunnel, long since scooped Through granites which Titanic wars had groined. Yet also there encumbered sleepers groaned, Too fast in thought or death to be bestirred. Then, as I probed them, one sprang up, and stared With piteous recognition in fixed eyes, Lifting distressful hands as if to bless. And by his smile, I knew that sullen hall; With a thousand fears that vision's face was grained; Yet no blood reached there from the upper ground, And no guns thumped, or down the flues made moan. "Strange, friend," I said, "Here is no cause to mourn." "None," said the other, "Save the undone years, The hopelessness. Whatever hope is yours, Was my life also; I went hunting wild After the wildest beauty in the world, Which lies not calm in eyes, or braided hair, But mocks the steady running of the hour, And if it grieves, grieves richlier than here. For by my glee might many men have laughed, And of my weeping something has been left, Which must die now. I mean the truth untold, The pity of war, the pity war distilled. Now men will go content with what we spoiled. Or, discontent, boil bloody, and be spilled. They will be swift with swiftness of the tigress, None will break ranks, though nations trek from progress. Courage was mine, and I had mystery; Wisdom was mine, and I had mastery; To miss the march of this retreating world Into vain citadels that are not walled. Then, when much blood had clogged their chariot-wheels I would go up and wash them from sweet wells, Even with truths that lie too deep for taint. I would have poured my spirit without stint But not through wounds; not on the cess of war. Foreheads of men have bled where no wounds were. I am the enemy you killed, my friend. I knew you in this dark; for so you frowned Yesterday through me as you jabbed and killed. I parried; but my hands were loath and cold. Let us sleep now..." For other readings of Wilfred Owen's work, visit: http://classicpoetryaloud.wordpress.com/category/Wilfred-Owen/ This was taken off Classic Poetry Aloud in November, after technical difficulties. Here are the other poems of War Poetry Week: The Soldier by Rupert Brooke http://classicpoetryaloud.podomatic.com/entry/2008-02-02T04_04_52-08_00 Band of Brother Speech by William Shakespeare http://classicpoetryaloud.podomatic.com/entry/2007-11-08T00_05_27-08_00 Ball's Bluff by Herman Melville http://classicpoetryaloud.podomatic.com/entry/2007-11-07T00_09_58-08_00 The Man with the Wooden Leg by Katherine Mansfield http://classicpoetryaloud.podomatic.com/entry/2007-11-05T23_57_21-08_00 Fears In Solitude by Samuel Taylor Coleridge http://classicpoetryaloud.podomatic.com/entry/2007-11-04T23_21_47-08_00

Brooke read by Classic Poetry Aloud: http://www.classicpoetryaloud.com/ Giving voice to the poetry of the past. --------------------------------------------- The Soldier by Rupert Brooke (1887 – 1915) If I should die, think only this of me: That there’s some corner of a foreign field That is for ever England. There shall be In that rich earth a richer dust concealed; A dust whom England bore, shaped, made aware, Gave, once, her flowers to love, her ways to roam, A body of England’s, breathing English air, Washed by the rivers, blest by suns of home. And think, this heart, all evil shed away, A pulse in the eternal mind, no less Gives somewhere back the thoughts by England given; Her sights and sounds; dreams happy as her day; And laughter, learnt of friends; and gentleness, In hearts at peace, under an English heaven. This was taken off Classic Poetry Aloud in November, after technical difficulties. Here are the other poems of War Poetry Week: Band of Brother Speech by Shakespeare http://classicpoetryaloud.podomatic.com/entry/2007-11-08T00_05_27-08_00 Ball's Bluff by Melville http://classicpoetryaloud.podomatic.com/entry/2007-11-07T00_09_58-08_00 The Man with the Wooden Leg by Mansfield http://classicpoetryaloud.podomatic.com/entry/2007-11-05T23_57_21-08_00 Fears In Solitude by Coleridge http://classicpoetryaloud.podomatic.com/entry/2007-11-04T23_21_47-08_00

http://www.ccbartlett.net/n/revelation_16-0.html Seven Bowl Judgments Poured Out Recorded 5/8/2019 by Pastor John Pillivant 2019-05-08T00:00:00-05:00 jarrodstueve@gmail.com (John Pillivant)noJohn PillivantCalvary,Chapel,Bartlett,Calvary,Chapel,Bar