Podcasts about advertising standards

What's the right way to go about being a guest on other podcasts? When's the last time you went on another show as a guest? As a podcast host, it's easy to get bogged down in the day-to-day requirements of running a podcast. After all, you're expected to find guests, record episodes, edit episodes, post everything online, and find fresh ways to get the word out. Here's the good news: being a guest on other podcasts is an excellent way to market your own show. Need more convincing? In this episode, we spell out the benefits with Julie Fry, the CEO of Your Expert Guest. Julie and her team are dedicated to finding their clients opportunities to be podcast guests. Turns out, there are plenty of reasons for podcast hosts to moonlight as guests, from positive impacts on your mission and messaging to growing your mailing list. Julie is brimming with tips for streamlining your pitch and plan, highlighting your call to action, and building lasting relationships with hosts and audiences alike. Guest better (or better yet, start guesting) with Julie's practical, insightful suggestions: Why you need to nail down your guest goals before you dive in What really works to get your target host's attention Why you need to purge your pitch of “I” statements Key steps for the post-interview follow-up. Links worth mentioning from the episode: The Podcast Host, “Podcast Guests are Secretly Paying $50,000 to Go on Shows”: https://www.thepodcasthost.com/business-of-podcasting/podcast-advertorial-secrets/ The Canadian Code of Advertising Standards, “Influencer Marketing”: https://adstandards.ca/resources/influencer-marketing/ Competition Bureau of Canada, “Deceptive Marketing Practices”: https://competition-bureau.canada.ca/en/deceptive-marketing-practices Rephonic - https://rephonic.com/ Listen Notes - https://www.listennotes.com Episode 69, Intangible Values of a Podcast, “What It Means For Stats, Metrics, and Monetization”: https://www.organizedsound.ca/intangible-values-of-a-podcast-what-it-means-for-stats-metrics-and-monetization-episode-69/ Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Get the full transcript of the episode at http://www.visiblevoicepodcast.com Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter To learn more or work with Mary, check out https://www.organizedsound.ca Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and edited by Mary Chan of Organized Sound Productions Show notes written by Shannon Kirk of Right Words Studio Post-production support by Kristalee Forre of Forre You VA Podcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET'S GO” BEGINS] MARY: How do you figure out what success looks like when you're a guest on another podcast? What is that return on investment of your time? You know, a lot of people might think, is it really worth it, or is it something I can really do? Is that possible? Spoiler alert. Yes. In this episode, we're going to talk all about that, but we're also going to focus on what's changing today in the podcast guesting landscape that can really affect you and your podcast. So in this episode, you're going to hear from Julie Frey, the Founder of Your Expert Guest, a podcast visibility agency for women making an impact who want to be heard by their ideal client without spending hours on social media. We're talking effortless visibility by using strategic podcast guesting to grow your own podcast.  This is episode number 93 with Julie Fry on the Podcaster's Guide to a Visible Voice.  > MARY: Thank you so much for listening to the Podcaster's Guide to a Visible Voice. If you enjoyed this episode, I'd love it if you share it with a podcasting friend. And to reveal more voicing and podcasting tips, click on over to VisibleVoicePodcast.com. Until next time.

Next in Media spoke with David Levy, CEO of OpenAP, about some of the misconceptions in the market when it comes to data-driven TV advertising, and how TV networks can balance collaboration and competition in the face of the growth of Big Tech in TV.Takeaways:The Evolution of OpenAP: Standardizing TV AdvertisingOpenAP was founded to unify ad innovations across TV networks, creating scalable, standardized solutions for advertisers.Bridging Linear TV and Streaming for AdvertisersWhile linear TV dominated ad spending, OpenAP has expanded its infrastructure to solve audience fragmentation in Connected TV (CTV).The Role of First-Party Data in TV AdvertisingBrands investing in first-party data need standardized methods to target consumers consistently across multiple media platforms.The Transparency Challenge in CTV Ad TargetingUnlike digital, CTV ad targeting lacks transparency due to multiple data transformations from audience lists to device-level identifiers.Solving Audience Measurement DiscrepanciesDifferences in identity-matching methods among media companies create inconsistencies in audience targeting and measurement.The Push for a Unified Ad Planning InfrastructureOpenAP aims to establish a seamless way for advertisers to plan and execute campaigns across different streaming services and TV networks.The Need for Scalable TV Advertising for Small BusinessesUnlike Google and Meta, TV lacks an easy-to-use, cost-effective ad buying platform for small advertisers—a gap the industry must address.Guest: David LevyHost: Mike ShieldsSponsor: EpsilonProducer: FEL Creative 

What do zillenials want? What do they seek? How do they think about wine and what can the industry do about this? In this third episode of New Consumers, New Narratives, we meet Honore Comfort, the vice president of international marketing at the Wine institute, the collective body representing the Californian wine trade. In 2024, the wine institute commissioned a big study aiming to understand the minds of the zillenials – the clever contraction of Gen Z-at least the ones that are old enough to legally drink +millennials. While acknowledging that this cohort is diverse, the study focused on understanding the key points making this demographic so different from other age groups and how these differences impact the way they see – and think about wine.  This podcast series is part of a larger Areni Global research project. Subscribe to our newsletter to get access to our articles and publications: https://bit.ly/AreniNewsletter Consistent with its Code of Advertising Standards, Wine Institute is committed to ensuring wine is promoted responsibly to those adults who choose to consume it. Wine Insitute offers insights and tools to help our members promote their wines to consumers of legal drinking age. Their members are required to market wine to adults in a responsible and appropriate manner. This commitment includes the responsible content and placement of all communications concerning wine. All research, insights, and strategies have been developed for an adult audience above the age of 25 who are self-described consumers and purchasers of alcohol beverages.

The Advertising Standards Authority has issued guidance to advertisers to make sure consumers aren't misled about the term "regenerative agriculture".Scotland's first minister John Swinney says inheritance tax changes in the budget are causing unacceptable levels of stress among farmers in Scotland.We're discussing farming in Scotland all this week. The new agriculture act now requires every farmer and crofter to complete an annual whole farm plan in order to claim their basic support payments. The plan is a series of audits to measure things like the carbon footprint and biodiversity, and the aim is to identify where and how farmers can make their businesses more sustainable and environmentally friendly. The first reports are due next May and while a lot of advice is available from the agricultural advisory services, the whole farm plan has caused confusion and uncertainty for some farmers.The Wildlife Trusts have bought a chunk of the Rothbury Estate in Northumberland, now they've begun a £30 million appeal to buy the rest. We ask what it means for food production and the tenant farmers who live and work there.Presenter = Caz Graham Producer = Rebecca Rooney

In this episode we look into hotel technology and an IHTF review following the event in April, we look atF&B profitabilityPremier Inn Ad banAI in hospitalityRPA technologyApproaching the tech stackFuture of hospitality technology  We're joined by our regular panellist Jon Sibery, Group Revenue Manager, Sarova as he shares the challenges of F&B profitability and his time at IHTF.Tess Matisson, President and CEO of Zaplox shares er advice on approaching the tech stack and selecting the right systems Simone Puorto, industry futurist, author and consultant gives us the future of technology for hotels.  For Simone's book, visit AmazonHow to make hotel F&B profitableHotStats data shows that while room revenue per available room are up by 17 percent in Europe compared to January 2020, F&B is at just 5 percent. UK hotels saw a 2.8 percentage point drop in gross operating profit margin between 2019 and 2023, and of that, 3.1 percentage points came directly from food and beverage profitability as margins fell from 30 percent to 22 percent. Premier Inn ad banned for promoting rooms 'from only £35 a night' by advertising authority The Advertising Standards Authority said it was misleading to promote £35 rooms when only a small percentage of nights had such a low rate available. In the future, a higher percentage of rooms must be available at the advertised rate.  Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/

Navigating the changing landscape of video advertising, adapting to a future with AI, and understanding the removal of third-party cookies with Paul Bannister ----- Welcome to episode 410 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister from Raptive. AI, Third-Party Cookies, and Changes in Video Advertising Standards If it feels like the last few years have come with a lot of changes in the online world, that's because there have been tons of changes. We're talking ChatGPT and AI, the removal of third-party cookies, the rapid growth of video, and more. Luckily, our guest on the podcast today is just the person to break down these big changes and explain how it all relates to content creators. Bjork is chatting with Paul Bannister, the CSO and co-founder of Raptive (formerly AdThrive and CafeMedia) about all of these buzzy topics. Whether you're hoping to qualify for Raptive in the future, are already a Raptive creator, or are just curious about all of the tech news in the online space, this is a really informative listen! In this episode, you'll learn: More about the beginning of Paul's career founding Online Gaming Review in 1995. How he approaches big changes in the online space. What third-party cookies are, how they relate to digital advertising, and what you need to know about the removal of third-party cookies from Google. What's next for advertisers after the removal of third-party cookies. How ChatGPT and AI are changing the world of content creation. How the transition from UA to GA4 will change Raptive's eligibility criteria. About why he believes “video is the future” and how the advertising space is changing to reflect that. The difference between in-stream, out-stream, and accompanying content video ads. More about the new standards for video advertising. How Raptive is evolving to help content creators diversify their income streams. Resources: Paul's previous episodes on The Food Blogger Pro Podcast here and here Raptive formerly known as AdThrive and CafeMedia Dotdash Meredith ChatGPT Pinch of Yum's 20 Minute Healthy Chicken Parmesan Bard Nothing Gold Can Stay by Robert Frost Raptive's Eligibility Criteria 363: What Bloggers Need to Know About Google Analytics 4 with Alison Bechdol Google Analytics Course on Food Blogger Pro IAB Tech Lab Raptive Blog Follow Paul on Twitter Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Duett. Learn how the Duet team can leverage your email list for ever more site traffic at duett.co/foodbloggerpro.  If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

We're back with a bunch of brilliant skills this week. Here's hoping Advertising Standards aren't all that interested in podcast shownotes… Self Hypnosis (for weight loss) - Deferred rating Skyrim (very special edition) -

Guidelines:No targeting youth under 18 disclaimer about financial and addiction risk mandatory --- Support this podcast: https://anchor.fm/nirmit-verma/support

January 18, 2020

We speak to Jim Tebbett, Senior Compliance Executive at the Advertising Standards Agency and Committee of Advertising Practice about how his organisation works closely with trading standards to tackle misleading adverts that can result in real consumer harm.

GUEST: Dr. Sandy Buchman, Canadian Medical Association President 

The UK's Advertising Standards Authority (ASA) has announced new guidelines for advertising content. From next year, 'harmful gender stereotypes' will be banned. Nick and Carey talk about this, and about the 'research' behind it. 'Research' is in quote marks there because the ASA's 'public consultation' isn't, as the ASA claims, academic literature that evidentially demonstrates 'harm', but more like a marketing survey that asks people what they think. Nick gets pretty exasperated with this.We’re not sure if you can swear in these descriptions, but both Nick and Carey drop the C-bomb during this episode. I hate the phrase ‘drop the C-bomb’, but if the actual word is so offensive that you need warning about it, I suppose I probably shouldn’t reproduce it here.If you want to go down the rabbit-hole yourself, here's the starting point, with the other docs linked at the bottom: https://www.asa.org.uk/news/new-rule-to-ban-harmful-gender-stereotypes-next-year.html

Rich LeFurgy has been bridging Silicon Valley and Madison Avenue for years, as a board member, advisor, or investor in over 60 online advertising companies. He joins us today for a talk on the key issues he has seen over his 17-year ad agency career, what’s happening with data and consumer protection, virtuosity and quality in data, and the importance of transparency and trustworthy relationships in all facets of an agency.   Takeaways: [5:29] Consumers are now creating more and more economic value for a whole bunch of players in our ecosystem. [6:30] It has created an open door for tech companies now that brands are responsible for the data that they use. This creates an imperative for brands to use that data, and Rich discusses a whole new category called 21st Century Direct-to-Consumer Brands. [8:48] Data has somewhat been a dirty word for the publishing community because they see it as undermining the value of their audiences. [11:02] Rich sees a need for online marketing to do a better job at creating new customers for companies. Direct-to-consumer has done a great job using branded content and social media, but now it’s up to the publishing community to figure out how to stay relevant. [14:17] Rich sees it more incumbent upon publishers to embrace data as another way to make money. One key way to do this is to start tracking where they are within a consumer’s purchase journey. [15:53] Much of what is driving the consumer world is deals, not just content. [20:41] Rich discusses the future of single-sign-on entities and the way they differ from SpyWare and Gator. The single-sign-on is a thread to get us to up our standard for the quality of our data. [23:17] The disclosure of a post that has been sponsored is very important to maintaining a sense of honesty in influencer platforms. [25:56] The fact that we are now consuming more media and consuming it on our mobile devices, is a huge change from recent years. [37:18] It’s important to provide transparency in data, so marketers know what information they are working with. [39:39] Companies and marketers that are smart are going to get ahead of data quality and tackle transparency head on. [47:10] There is a battle in every company with a technology arm and a media arm. The browser folks want to put in default adblocking, where the media folks feel that will lose the sign on, content, and personalization. [58:48] Today, agencies are investing in technology, and Rich sees them very much still alive on the creative end. [1:00:13] There is a tremendous about AI that is being applied to consumer and brand data to start to come up with campaigns. [1:13:02] Rich discusses his role at Lotlinx and their ground-breaking technology that works to provide digital advertising technology to automotive dealers in the U.S.   Quotes: ● “Publishers have got to continue to have a great relationship with consumers and provide value to brands.” ● “It’s not just about content. It’s a lot about deals.” ● “Part of getting data fixed is giving consumers control over their own data.” ● “Technology is evolving faster than policy.” ● “We’ve got to go to that next level so we figure out data quality.” ● “The business that is transacted is still based on relationships.” Mentioned in This Episode: John Oliver — Facebook is a Toilet @Rich_LeFurgy California Consumer Privacy Act of 2018 SpyWare / Gator Consumer Group Accuses Internet Search Engines of Deception Survata Justice Department Sues to Stop California Net Neutrality Law AdAge How Spotify Harnesses Data to Connect With Its 75 Million Users IAB Lotlinx Direct Brand Summit

Doubledecker Bus Driver in London Interview starts at 11:20 and ends at 39:30 “The [Fire HD] 8 will be my Kindle that travels with me. I take it to work. We're not allowed to have them in the cab for fairly good reasons. They don't want anything that will distract you from the job of driving.” News “The Kindle changed the book business. Can it change books?” by David Pierce at Wired - December 20, 2017 Mosaic app at iTunes Store Tech Tip Echo Connect and how to set one up Alexa Voice Remote for Amazon Echo and Echo Dot Interview with Mark Jarvis Transportation for London (TfL) The Elizabeth Line CeX All-New Kindle Oasis BBC iPlayer The Verb Podcast (BBC) - Jorie Graham interview “Advertising Standards considers inquiry into Amazon Prime” at BBC - December 18, 2017 Amazon Key in-home delivery Sherlock Holmes: The Definitive Edition (Audible) read by Stephen Fry The Quantum Spy: A Thriller by David Ignatius The Theseus Paradox (Detective Inspector Jake Flannagan Series Book 1) by David Videcette  by Diarmuid Jeffreys The Miniaturist: A Novel by Jessie Burton The Poisonous Seed: A Frances Doughty Mystery by Linda Stratmann  by Max Hastings Podcasts recommended by Mark Jarvis: History Extra (BBC) and 9yrspodcast  (iTunes) The Guardian and The Independent Content Goodreads Choice Awards 2017 Music for my podcast is from an original Thelonius Monk composition named "Well, You Needn't." This version is "Ra-Monk" by Eval Manigat on the "Variations in Time: A Jazz Perspective" CD by Public Transit Recording" CD. Please Join the Kindle Chronicles group at Goodreads!

With the invention of “influencer marketing”, product placement has jumped from the silver screen to the smartphone screen. In Australia new Advertising Standards mean from next month brands will have to disclose their influencer marketing deals. James, Nic and Sarah take a closer look at what that means. The show notes can be found at http://lushdigital.com/bnr126-influencer-marketing/

It's October which means 'tis the season for spookin'. Hamish hasn't had much time to play anything, so instead Nico has been playing enough for both of us. Hot new releases like Fear (2005) and Fear 2 (2009). Jump scares can be alright. The beauty of mundanity in Mafia II. The tightrope over a minefield that is racism in Mafia III. No Man's Sky is being investigated by Advertising Standards. Box Maker is a jank-ass Super Mario Maker on Steam. The original Xbox controller was bafflingly huge. Is Mario younger than Hamish? Either way, Bob Hoskins is a truly inspirational actor. Disagreements on DOOM's soundtrack. Metallica is a bad live band. Meshuggah is a really good band. The word 'riboflavin'.  Thank you for listening, it means a lot. New videos (from both Hamish and Nico) coming very soon. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/writingongamescast/support

This week's gaming news is up and it's a big one, kinda. We talk Paladins, Nintendo NES Classic, Hearthstone, Destiny, World of Warcraft, and much more! Come hang out with us! Sources Games With Gold Playstation+ Oct Offerings Resident Evil, PS4 Transformers: Devastation, PS4 Mad Riders, PS3 From Dust, PS3 Code: Realize ~Guardian of Rebirth~, PS Vita Actual Sunlight, PS Vita Echo apology Call of Duty: World at War, Lost Odyssey, Toy Story 3 and Guwange backwards compatible Shovel Knight appears in Yooka Laylee http://www.eurogamer.net/articles/2016-09-25-shovel-knight-will-make-an-appearance-in-yooka-laylee N64 emulation certified, then pulled from Microsoft Store http://www.eurogamer.net/articles/2016-09-27-n64-emulator-pulled-from-xbox-one-store Destiny 2 rumours abound http://kotaku.com/sources-destiny-2-coming-to-pc-aims-to-feel-like-a-to-1787153460 I Ludicrous Destiny Puzzle solved: http://kotaku.com/destiny-players-solve-ridiculously-complicated-secret-w-1787183433 Advertising Standards investigating Man’s Sky http://www.eurogamer.net/articles/2016-09-28-advertising-standards-launches-investigation-into-no-mans-sky Nidhogg 2 announced http://m.ign.com/articles/2016/09/29/nidhogg-2-announced-coming-2017 Lol video game porn https://www.destructoid.com/koei-tecmo-s-response-to-doax3-criticism-rip-their-clothes-off-in-free-dlc-389966.phtml Hearthstone update http://m.ign.com/articles/2016/09/29/blizzard-is-finally-making-hearthstone-less-random Bulletstorm by Gearbox http://www.eurogamer.net/articles/2016-09-29-bulletstorm-remaster-dated-for-2017-published-by-borderlands-studio-gearbox Battleborn going free to play, but not “free to play” lolwut http://kotaku.com/source-battleborn-is-going-free-to-play-soon-1787235168 FF trading card game is being translated, Oct 28 http://kotaku.com/oh-no-the-final-fantasy-trading-card-game-launches-in-1787220000 Mods for BlOps 3 on PC https://www.destructoid.com/treyarch-unleashes-mod-tools-for-call-of-duty-black-ops-iii-389877.phtml Super Mega Baseball 2 exists https://www.destructoid.com/super-mega-baseball-2-revealed-as-metalhead-software-goes-for-back-to-back-home-runs-389671.phtml Paladins coming to console http://kotaku.com/paladins-is-coming-to-consoles-just-like-overwatch-1787277377 Manuals, CRT, save states for mini NES http://kotaku.com/some-good-news-and-bad-news-about-the-mini-nes-1787278446 Twitch Prime / Amazon Prime https://www.destructoid.com/twitch-prime-debuts-at-twitchcon-390351.phtml Patron of War for linking accounts https://worldofwarcraft.com/en-gb/news/20293012/watch-the-arena-championship-and-earn-a-new-title December 3, 4 PSX http://blog.us.playstation.com/2016/09/27/playstation-experience-2016-hits-anaheim-ca-this-december/?adbsc=social_20161001_66472806&adbid=782290246830395392&adbpl=tw&adbpr=10671602 Weird: Video games “too pretty", blamed for bad economy https://www.washingtonpost.com/news/wonk/wp/2016/09/23/why-amazing-video-games-could-be-causing-a-big-problem-for-america/ -------------- Follow TWIOCH for more stuff! -------------- Youtube Channel - http://tinyurl.com/twioch Facebook - https://www.facebook.com/twioch Twitter - @TWIOCH Twitch - http://www.twitch.tv/twiochgaming Official Site - twioch.com Theme song by Alex Wooten Outro Arranged by Nicholas Patrick TWIOCH Logo By Jonathan Self All video clips are owned by their respective copyright holders and are protected under fair use copyright law. 17 U.S.C. 107

Mobile phones, mugging, mormons and more homeopathy.  Plus God’s patents, Advertising Standards and pamphleteer.  With porridge that’s just right, it’s Skeptics with a K.