Podcast appearances and mentions of betsy westhafer

LLC host Nicole Glenn chats with multi-talented CEO Betsy Westhafer on everything from her entrepreneurial ventures, her mentorship work at the University of Dayton, her popular podcast "REALLY Know Your Customer", and her bestselling books. Betsy's entrepreneurial roots go back to her childhood - her first business was making and selling hair bows to moms of cheerleaders! She is now the CEO of The Congruity Group, where she ensures that all clients achieve and exceed the predetermined metrics for success from their customer engagement initiatives. Having delivered Strategic Customer Advisory Boards in the Middle East, Europe, Latin America and the US, Betsy has the knowledge, experience, and expertise to masterfully execute executive-level customer engagements. Betsy is the co-host of the popular REALLY Know Your Customer podcast, ranked as one of the “Top 15 Customer Retention Podcasts on the Web” by Feedspot. She co-authored the #1 Bestselling book, ProphetAbility – The Revealing Story of Why Companies Succeed, Fail, or Bounce Back, as well as the newly released book, The Rarest Advantage – How to Co-Create Strategic Value to Retain and Grow Your Key Customer Accounts. Betsy excels at relationship building and has developed a methodology for recruiting executive leaders from recognized companies to serve on Congruity clients' Customer Advisory Boards. In addition, Betsy has a vast global network of customer engagement experts she depends on to provide Congruity clients with the best of the best expertise. Executives serving on Congruity Customer Advisory Boards consistently rate the value of participating on the CAB at an average of 4.8 out of 5, a testament of how Betsy and her team help clients co- create value with their strategic accounts. Providing extreme value for both Congruity clients and their customers is the foundation upon which The Congruity Group is built.

Our latest guest Betsy Westhafer is an expert in facilitating conversations between organizations and their customers. Her work with The Congruity Group empowers organizations to get aligned with their customers, elevate their conversations, deepen their relationships, and improve their strategies and outcomes. Through transparency and judgement-free feedback sessions, executive teams and customers can learn from one another and grow together. Humans helping humans.In an inspiring and memorable conversation, Betsy discusses the importance of diverse perspectives in the corporate world and beyond. She reminds us that we can't do everything on our own, and the things we may not want to hear are all opportunities to learn and grow—both for ourselves and our organizations. 

Meet Ed Vincent, founder of festivalPass, the world's first live events subscription service across music, film, food and wine, sports, theater, tech innovation and more. Betsy Westhafer and Tony Bodoh excitedly talk about how this model changes customer experience! For a long time, concert-goers and show-watchers have been trained to be subject to crazy convenience fees and surcharges for each performance. But now, users can enjoy thousands of events locally and globally for one monthly fee.Ed talks about the desire to build a community around the $200B live event industry to make things easy, social and frictionless for his customers. While data is a huge part of their business, his approach is not something we've discussed on the podcast before. Ed covers four fundamentals needed to really make a marketplace successful:Root vs global densityHetero vs. homogeneous inventoryInverse Volume Price (1 high/1 low)Reason to come backHe is also generous enough to share his untraditional methods to raise capital.What does this all mean and how can it help grow your business? Listen to find out more!

Listen into this episode with two brand new guests - Betsy and Tony! As two CEOs, they dive into what has driven their careers and businesses forward. Tony's business focuses on a bottom-up approach and Betsy's business focuses on a top-down approach. They meet somewhere in the middle to discuss how to better engage with customers. They also explore predictions for the next 3-5 years as it relates to CEO behaviors and strategies. Don't miss the last episode of Season 1 on the REALLY Know Your Customer podcast!

Business growth is unattainable if you don’t engage with the very people that drive it: the customers. Kristy Knichel is a 24-year veteran of the transportation and logistics industry who understands that listening to your customers is the number one way to grow your business. She is the CEO of Knichel Logistics, a WBENC-Certified Business Enterprise (national certification for women-owned businesses) with serious growth goals in the next three to five years. In this episode, she joins Betsy Westhafer and Tony Bodoh to share some customer engagement strategies that can drive your business to the next level. Kristy’s ability to roll up her sleeves during times of turmoil (such as the pandemic) has led to stronger engagement in Knichel’s workforce and within her customer base. Join her in this conversation to learn how she did that and more!

Many business leaders have shifted to thinking about their teams as their customers, but that wasn’t always the case in the past. John Boggs ensures that in order to know his customers he knows his team and treats them with love and care. John is the CEO of the Brave Thinking Institute and the Director of its Business and Leadership Division. In this conversation with Betsy Westhafer and Tony Bodoh, he shares how as a leader he models behavior to help his team really embody their company’s values and deliver excellent customer experience. This conversation contains a great deal of essential information that business leaders need to know as a large portion of corporate America has been thrust into the virtual environment.

What's better than one thought leader on your show? How about having two join you! Ann Cosfol is the Founder of Design Mind Consulting and Betsy Westhafer is the CEO and Founder of The Congruity Group. They partner to leverage their company's expertise in understanding customer needs more deeply and then defining strategy and design around those needs. We cover a lot of ground on this show, with a particular emphasis on B2B and the role of customer experience. Specific topics include: Creating advisory boards with your customers; not just at the executive level, but also at the user level UX research and design Changes in the B2B space as it relates to CX and why this will come back to haunt B2B companies The impact of COVID on the acceleration of digital and how it will create confusion in the customer ecosystem; it might be happening too fast Why we need an "Experience Officer" so we don't keep drawing a line between employee and customer experience Normalizing the language of CX to be more business focused and get out of the jargon trap that is hurting our practice Great show with two industry pros delivering amazing value to the CX community and the companies they work with every day. Find out more on Ann: acosfol_AT_designmindconsulting_DOT_com, or Design Mind Consulting Find out more on Betsy: betsy_AT_thecongruitygroup_DOT_com, or The Congruity Group. Betsy also has a podcast called https://podcasts.apple.com/us/podcast/really-know-your-customer/id1515310420 (Really Know Your Customer) with her partner Tony Bodoh, which is great so check it out!

One of the greatest indicators of a prosperous business is its customer success. How do you bring that into private equity? In this exciting episode, Betsy Westhafer and Tony Bodoh sit down with Sirous Wadia, the Practice Director, Customer Success at K1 Capital, to discuss that answer. Sirous talks about his career path and gives listeners a view into private equity and its relationship with portfolio companies. He also discusses how the COVID-19 pandemic has impacted K1 and the overall SaaS industry — how COVID has accelerated it and what kinds of shifts they are making for portfolio companies. Sirous then taps into what separates successful and unsuccessful B2B SaaS companies, especially as the future remains uncertain.

Two powerful trends are disrupting almost every industry – artificial intelligence and the freelance economy. Coming from obscure beginnings some decades ago, they have since evolved and are now braced to change business as we know it for good. Straddling on both these revolutionary trends is Matt Coatney, a C-level technology executive, award-winning author and keynote speaker. In his book, The Human Cloud, he writes about how these two forces are making inroads in changing the world of work forever. Joining Tony Bodoh and Betsy Westhafer in this episode, he gives us a history lesson about the evolution of AI and how it is now being built into industries such as sales and marketing. Apart from being a thought leader in disruptive technologies, Matt is also a visionary who sees wonderful possibilities for AI in enhancing human capabilities, as well as the need for a change in the way we teach our children to prepare them for the beckoning future.

Companies and leaders who really want to listen to their customers put the technologies in place to do so, especially large companies. They listen to millions of people every single day or week and then derive information that will guide them in rapidly innovating and improving how their organization engages with customers or change the product or the services that they provide. In this episode, Sid Banerjee, the Executive Vice Chairman, Founder, and Chief Strategy Officer of Clarabridge, joins Betsy Westhafer and Tony Bodoh to discuss customer experience analytics. By applying data analysis to unstructured information, businesses are more responsive to their customers and can build better relationships with them. Want to discover how you can improve every aspect of your customer’s experience? Stay tuned to this episode.

In this episode, Scott Miller, Head of Thought Leadership at FranklinCovey, joins Betsy Westhafer and Tony Bodoh as they discuss how FranklinCovey reshaped itself based on the minds of their customers and why it’s important to have an agile mindset when listening to your customer. Scott shares his journey throughout the years and the multiple roles he’s playing aside from his day job at FranklinCovey. They talk about the difficulties companies have viewing themselves accurately versus through the eyes of their customers and the mindset you need to have as part of the leadership team to understand your customer. Learn the importance of having thought leadership to anticipate any disruption and stay ahead of the curve.

As the world becomes even more competitive, finding ways to connect with your customers has become a must. Otherwise, you might just find yourself getting drowned out by the rest of your competitors. As consumption continues to go up, one of the best ways you can get intimate with your audience is through podcasting. Sitting in the hot seat in front of Betsy Westhafer and Tony Bodoh for the REALLY Know Your Customer Podcast, Tracy Hazzard shares her expert knowledge about what is happening in the world of podcasting, how businesses have transformed, and where it is going to go next. Her Podetize method and platform have been helping many podcasters achieve the results they want for their businesses. She tells us how she is taking understanding her customers at their core to a whole new level and building everything else to support them with a personal touch.

Technology has allowed healthcare to make great strides in providing health services to people no matter where they are located. Telehealth is now making that massive shift happen in healthcare in 2020. The person leading the way, in many ways, has been Tanya Mack, the President of Women’s Telehealth. In this episode, she joins hosts Betsy Westhafer and Tony Bodoh to share her story and discuss what telehealth and telemedicine are all about. How did the telehealth market change? What were the early mistakes in defining potential customers and a marketing strategy? How do we overcome telehealth limitations that have held the industry back 30 years? How can telehealth experiences determine patient loyalty? Tanya answers these questions and more, taking us into the challenges telehealth still has to overcome, how she is educating patients, providers, and payers about telemedicine, and what keeps her up at night in telehealth.

As consumers themselves, entrepreneurs know the good stuff from the bad. They’ve been in their customers’ shoes and know the struggles they’re going through. For Jason Chan, understanding the customer has always come naturally. He picks up on what’s out there, sees the opportunities, and goes for it. Jason is Rakuten Super Logistics’ VP of Sales and Marketing where he directs the company’s sales & marketing functions to grow its market share and drive revenue. On today’s podcast, he joins Betsy Westhafer and Tony Bodoh to share the top three things he looks for to really know his customer. They also dive into being an extension of a brand, testing the user experience, and much more.

In our careers, in some way or another, we are all serving clients. Unfortunately, far too few develop the necessary skills and strategies to develop and keep those clients for life. Ivy Slater joins Betsy Westhafer and Tony Bodoh on today’s podcast to share how you can develop clients for life and discusses the importance of listening to your client with more than just your ears. A professionally certified business coach, speaker, bestselling author, podcast host, and entrepreneur, Ivy is an expert at cultivating and facilitating relationships that are the hallmark of any successful business. Don’t miss this episode to discover Ivy’s story of a lifelong client, why asking questions is essential, and what creates real opportunities with clients to grow sales.

Building trust with clients is hard enough in any business, but it can be a little bit tougher when you’re working with a broad spectrum of clients. Few businesses deal with a broader clientele than Tracy Hazzard’s business does. As the co-founder and CEO of Brandcasters, Inc., the largest podcast post-production company in the US, Tracy deals with people from widely varying backgrounds every day. She has honed the skill of getting to know a very diverse set of customers as her company scaled from serving 12 clients to now more than 400 clients. Her Podetize method and platform takes knowing the customer to a whole new level by understanding what they really want and creating a personal touch for them right from the beginning. She joins Betsy Westhafer and Tony Bodoh in a conversation about building trust, the podcast industry, the transformational economy and more. Learn why she considers trust building a predominant strategy and see how this model might be a good fit for your own business.

The COVID-19 crisis has nudged businesses worldwide to pivot, not only with the pandemic itself but with the changing nature of the economy. As we enter the new decade, we usher in a new economic paradigm – a transformational economy where value creation is most seen in customer transformation. This is an economy where the foundational tenets of client relationships become even more critical to business success. Betsy Westhafer and Tony Bodoh talk at length about these transformations in their book, ProphetAbility. In this episode, they evaluate what they have learned since the book’s publication in terms of the salient topics that entrepreneurs have to consider during this era of change: building client relationships, working with a client advisory board, acting on customer feedback, and closing the loop.

Making sure you’re delivering value to your customer means knowing who your ideal customer is. In this episode, Betsy Westhafer and Tony Bodoh talk to Ross G.D. Fulton about the ideal customer and the increase of blending customer success and customer experience for value creation. Ross is the Founder and CEO of Valuize, a company that helps B2B software companies retain and expand their customers and revenue at scale. Ross discusses the four phases of the customer life cycle and the biggest challenge about understanding value for B2B software companies. He also touches on how tech companies convert from perpetual licensing to the subscription model and the importance of alignment between the customer success and product teams.

Small businesses typically have a family-like dynamic that is often very crucial to their success. As soon as a business starts to scale and increase their workforce, this family feel is often the first to go out of the window. A professional employer organization helps you keep your employee engagement healthy even as your business grows. Jay Hornbuckle is the Founder and CEO of Abatys, a PEO that helps employers with their HR and employee benefit needs. Sitting down with Betsy Westhafer and Tony Bodoh on the show to share what his company does, Jay’s business philosophy revolves around really knowing who his customers are and who they aren’t. He also talks about the human side of customer support, employer-employee relationships, positivity, and employee culture.

Much of our healthcare is built upon the transactional framework – the patient comes to the hospital, gets admitted, and is subjected to medication and medical procedures to cure whatever ails them. At PALM Health, an integrative medicine and wellness center in St. Louis, Missouri, clients get to have a whole new experience with its patient-centered philosophy and personalized care that is based on a deep understanding of what the patient needs. Dr. Lauren Munsch Dal Farra, founder, CEO, and a physician at the center, joins Betsy Westhafer and Tony Bodoh on the show to talk about the way PALM Health conducts its operations – from its navigator program for patient experience optimization to its varied services that combine the best of boutique medicine and integrative lifestyle medicine. Join in as she shares the center’s approach to healthcare and how it has successfully shifted its services in response to the COVID-19 crisis.

Customer support is a big driver of customer success in the B2B sphere. In the B2C space, however, things can be more challenging as you’re dealing with hundreds to thousands of customers daily. How can you design your customer service program so that it translates into customer success as you scale your business? José A. González, the CEO of Infolink-EXP and founder of Zahoree, joins Betsy Westhafer and Tony Bodoh to explain how his company’s customer journey support model works. José has been in the IoT business for more than twenty years, learning along the way that scaling your business is much more about customer relations than product design or marketing. Listen to him share some of the ways his company accompanies customers on their journey towards having the best experience with their IoT products in the middle of a technological revolution.

Betsy Westhafer and Tony Bodoh continue to discuss ways to reduce risk mitigation in Part 2 of their discussion with business growth strategist Mark S A Smith. In this episode, Mark breaks down the eight ways businesses can reduce perceived risk to ensure they are the safest choice. He shows how customers experience purchase risk and helps salespeople understand how they can make the essential pivot in the way they sell. Being safe is the new science of selling. Follow Mark’s eight ways as well as the five Rs of ROI to create wealth for your customers and, consequently, for yourself.

It is natural for business owners to aim at producing the best products in their respective industries. After all, who would want to buy products that are sub-par? Contrary to this, business growth strategist Mark S A Smith believes it is not about being the best choice out there that gets the sale but about being the safest choice, especially in our recent environment. He joins hosts Betsy Westhafer and Tony Bodoh on the show for a two-part series to talk about risk mitigation. In this first episode, Mark defines what risk is, how it impacts sales, and the four fundamental risk mitigation factors. He taps into the mindset of the leaders who are succeeding in crisis, why purchase decision risk matters, and what the two riskiest decisions leaders are making in the massive transition happening in the business environment. Don’t miss out on Mark’s great insights in this jam-packed show so you can make your product the safest choice and close the sale.

How well are you getting to know your customers? Making an active effort to learn more about your customers and improve your customer relationships comes with fantastic opportunities to learn and grow. Ryan Schreiber, CarrierDirect’s Director of Engagement, chats with Betsy Westhafer and Tony Bodoh to discuss why customer relationships should be at the center of your universe. While continuing to work on these customer relationships might be more difficult in the “New Abnormal,” you have to invest in keeping these connections and providing transformation and value to your customers.

Brand experience is what gets customers talking about your business and word of mouth is certainly the best advertising one can ever hope for. Building a brand that gives a consistent experience is something on which all entrepreneurs should be focusing their energy. Joining Tony Bodoh and Betsy Westhafer on the podcast today is Mark DiMassimo, founder and chief executive officer of DiMassimo Goldstein, a marketing, design and advertising agency based in New York City. Mark believes that entrepreneurs should take the time to really know their customers and build a brand that inspires action. Key to this is the concept of identity, which he believes is the most important concept in business. He encourages every entrepreneur to put focus on building their identity and to be a host for creativity during crisis.

The quickest and most efficient way to innovate on a product or service is to know your customers and acquire a genuine understanding of the problems they encounter on a daily basis. Customer-driven innovation is Nick Ripplinger’s guiding principle that drives his success in rapid innovation technology commercialization. Nick is the Founder and President of Battle Sight Technologies, a startup that finds ways to market innovative technologies that cater to the needs of warfighters, first responders, and emergency management professionals. Nick joins Betsy Westhafer and Tony Bodoh in today’s episode to talk about technology commercialization, customer-driven innovation, veteran entrepreneurship, the coronavirus pivot, success through strategic partnerships, and more. To Nick, bringing in customers to the development process is a no-brainer – a point that entrepreneurs from every business sphere should ponder upon.

World-class entrepreneurs make a point of building really good customer relationships. Such relationships don’t happen automatically; you have to push them to the customer. Transportation and logistics expert and podcast host, Joe Lynch, stresses this point as he joins Betsy Westhafer and Tony Bodoh in this episode to talk about building customer relationships, the importance of face to face meetings, trust and vulnerability in relationships, and keeping your brand focused on personal relationships. Joe runs The Logistics of Logistics, a sales and marketing firm that helps transportation, logistics, warehousing, and technology firms grow their sales. From his rich experience, Joe knows very well the importance of a two-way relationship between customer feedback and the constant improvement of services.

There is an inextricable link between doing right by your customers and treating your employees right. No matter what way you put it, customers will always feel the blowback of whatever culture has a foothold in your workplace. If you foster a negative environment, you can rest assured that your customers will also feel negative about their experience. Scott McGohan is the CEO of McGohan Brabender. Scott speaks to Betsy Westhafer and Tony Bodoh about the importance of taking care of the people around you, whether customer or employee. There’s so much to be gained from a positive shift in workplace culture, so make sure you don’t get left in the dust.

Often, we are really not the best critic for our own product. With our emotional attachment and biases, leaving the final say to ourselves will not help us improve. This episode’s guest is someone who shares this unique perspective and highlights the importance of working with the customer in the product development cycle. Betsy Westhafer and Tony Bodoh sit down with former Army Ranger and inventor of the RopeSafe Edge Protection System, Jonathan Norton. Here, Jon shares with us his own journey and the moment that led him to form his company—where he saw a problem, determined whether it was real, and got input from the field. He highlights the importance of being open to feedback, the discipline required when validating that customer feedback, and the approval process that goes with it. Jon then talks about why culture matters so much and why you need to adjust accordingly to the information your customers provide, even if it seems contradictory to your own perspective.

We are experiencing an unprecedented paradigm shift in the world of retail. Retailers are struggling to cope with reduced sales, shop closures, and stagnant inventories, and consumers are increasing drawn to eCommerce as lockdown measures continue in the midst of the COVID-19 pandemic. Omnichannel technology offers these retailers a chance to grow together as we go through the current crisis. Built upon an intimate knowledge of customers’ needs and preferences, omnichannel technology seamlessly links sellers who want to unlock their retail inventories and consumers who are clamoring to buy their goods. Today’s guest is Tim Hinckley, the Executive Vice President and Chief Commercial Officer of Radial, a company that offers omnichannel solutions to businesses in the retail industry. Tim joins Betsy Westhafer and Tony Bodoh to talk about how Radial knows its customers and what makes it different.

The ability to get to know your customer in order to tailor your offerings to their interests is a skill that many businesses covet, but so few truly practice. Learn key tactics to really know what your customers want and gain a deeper understanding of who they are. Betsy Westhafer and Tony Bodoh welcome guests who do business to REALLY Know Your Customer. Get ready to hear some great advice that will help you sharpen your customer experience to perfection.

Building a High Growth, Customer-Focused 3PL with Betsy Westhafer Joe Lynch and Betsy Westhafer discuss building a high growth, customer-focused 3PL. In Betsy's experience, the difference between a high growth company and a low growth company is customer focus. The companies that build their entire business around the customer and customer engagement become market leaders. Betsy is the CEO of The Congruity Group and has years of experience in helping other companies improve their customer focus. Today, she'll outline the strategies your company needs to adopt for success today. About Betsy Westhafer Betsy is the founder and CEO of The Congruity Group. The Congruity Group works with CEOs and private equity firms to increase the value of their companies by accelerating recurring revenue, customer retention, and account expansion. Betsy is passionate about helping companies establish strategies to facilitate deeper connections with customers. Betsy attended Western Kentucky University where she studied Journalism, Public Relations, and Business Administration. About The Congruity Group Congruity means alignment, and The Congruity Group was formed to help organizations reach this alignment. They use strategic conversations that will give a greater insight into customer needs and facilitate a deeper relationship with client bases. The Congruity Group offers in-person and digital customer advisory boards tailored to your company to help you achieve your goals. The Have-Nots (Not Experiencing High Growth) The have-nots are not seeing growth, because they lack customer focus and alignment despite their belief that they know what their client base wants and needs. They only know their customers on a superficial level. The market changes and evolves quickly. What worked a few years ago may not be working for them now, but they have yet to see the need to update their strategies. This leads to unimaginative marketing strategies. Lack of communication with the day-to-day staff causes a disconnect between them and the senior management. This leads to ineffective sales teams because they are trying to sell something that customers don't necessarily want or needs. The Haves (Experiencing High Growth) The haves (customer-focused 3PLs) understand their customers on a deeper level, so they can build breakthrough value propositions and superior products. They understand the need for deeper relationships with their customer base and use them to create new insights and innovations that fulfill their needs. The haves show alignment with their customers by demonstrating marketing, values, onboarding, and sales in sync with the customer. Noteworthy Questions - Building a High Growth, Customer-Focused 3PL [5:14] In your experience, what's the difference between the companies that are winning and the companies that are not winning? [16:15] The haves understand their customers and align with them so talk about that. [19:37] Talk to us about a process that helps us get these deeper insights. Key Takeaways - Building a High Growth, Customer-Focused 3PL Senior management should commit to a process for understanding the customer. Recognize that it takes time and effort to develop a strategy for better understanding the customer. Consider a neutral third party to offer advice. It is often hard to see what needs to change when you have been making decisions in a bubble for so long. Ask questions of the customer and accept feedback. Take their feedback and use it to implement change. Maintain strong lines of communication with the customer. Keeping them updated builds trust and deepens the relationship. Leverage your relationships with existing customers to create a base that will advocate for you when trying to expand. Learn More About Building a High Growth, Customer-Focused 3PL Betsy Westhafer LinkedIn The Congruity Group ProphetAbility: The revealing Story of Why Companies Succeed, Fail or Bounce Back Transportation Marketing & Sales Association The New Reality of Logistics Sales and Marketing with Brian Everett The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast

Join the movement of goodness and kindness!I am excited to have Betsy Westhafer join us on the show today and tell us about the new movement she is involved in called Lovelight Circle. This is the type of “making a difference” that we all can get involved in.Please join us for both the show and the movement!Dr Doug & Friends Radio Radio Show is broadcast live at Friday's at 11AM PT on K4HD - Hollywood Talk Radio (www.k4hd.com ) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). This podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com).

In the wake of the Dayton shootings, many people were asking the question: What next? Rather than simply asking the question Betsy Westhafer and her team of extraordinary people decided to start a brand for kindness in the world. In our conversation we discover; how to respond to your call, waiting till the time is right, and growing something bigger than yourself. LoveLight Circle on FacebookBetsy Westhafer betsy@thecongruitygroup.com twmilt.com 

It is essential to keep moving on the path you're on to be able to find, grow, and eventually succeed in this lifetime. Betsy Westhafer, the CEO and founder of The Congruity Group, shares her entrepreneurial journey as she keeps moving and trying to figure out the right place for her career. She has explored different things and started to feel a little pressure but was able to get her “lucky break” after meeting and getting her first client during a funeral. Betsy says you never know where a road is going to lead you that is why you have to stay open to where it might lead you. Love the show? Subscribe, rate, review, and share!Here's How »Join The Unshackled Owner community today:AaronScottYoung.comThe Unshackled Owner TwitterThe Unshackled Owner FacebookAaron Scott Young LinkedIn

Part B Hi Pals,  I got to hang with my pal Betsy Westhafer this week. You gotta hear how she was involved in the launching of this podcast - and how her story has inspired me to keep doing what I'm doing. She's also a brilliant example of continuing to go after her dreams even when other folks have not-so-fun feedback about it. Her experience and wisdom coupled with her beautiful soul make this episode really impactful! Also hear a little bit about the process she went through as she was "business-hopping" for a few years and has now settled on what she absolutely loves! Instead of worrying about everyone's opinions about what she's up to now, she has learned to truly follow her heart and focus on what she loves! And despite previous challenges and drawbacks, her business now is growing and blossoming better than she could have imagined! Let us know how your journey is going! Go to the website and submit your shoutout, encouragement and/or kudos about someone in your life who is up to something noteworthy! We'd LOVE to share your shoutout on the next episode of the show!  This episode's Music Minute features the song "As Long As We're Dancing" by The Greg Harrison Band. Love,  Sachiko Tiana    Wait For The Dawn: The Podcast about hope, for dreamers everywhere.  Wait For The Dawn Podcast © 2017 Sachiko Tiana Music & Nuila Events, LLC Sachiko Tiana - sachikotiana.com Nuila Events, LLC - nuilaevents.com Show Host: Sachiko Tiana Producer: Vaughn Fahie   Show website: waitforthedawn.com Stream or download (free): waitforthedawn.com Instagram: instagram.com/waitforthedawnpodcast/ Facebook: facebook.com/Wait-For-The-Dawn-Podcast Twitter: twitter.com/waitforthedawn1   Guest Feature     Betsy Westhafer YouTube: thecongruitygroup.com   Betsy Westhafer Book: ProphetAbilityBook.com   Music Minute   Greg Harrison Band Website: http://gregharrisonband.com/   Greg Harrison Band Spotify: Greg Harrison on Spotify   Sponsors   Audio Newborn Productions - https://audionewbornproductions.com/   Submissions  Request to be FEATURED  Submit MUSIC to be promoted  Share KUDOS to be highlighted   Sponsorship interest: waitforthedawnpodcast@gmail.com   Join our mailing list for show announcements, advice, merchandise, free gifts and more! waitforthedawn.com.

Part A Hi Pals,  I got to hang with my pal Betsy Westhafer this week. You gotta hear how she was involved in the launching of this podcast - and how her story has inspired me to keep doing what I'm doing. She's also a brilliant example of continuing to go after her dreams even when other folks have not-so-fun feedback about it. Her experience and wisdom coupled with her beautiful soul make this episode really impactful! Also hear a little bit about the process she went through as she was "business-hopping" for a few years and has now settled on what she absolutely loves! Instead of worrying about everyone's opinions about what she's up to now, she has learned to truly follow her heart and focus on what she loves! And despite previous challenges and drawbacks, her business now is growing and blossoming better than she could have imagined! Let us know how your journey is going! Go to the website and submit your shoutout, encouragement and/or kudos about someone in your life who is up to something noteworthy! We'd LOVE to share your shoutout on the next episode of the show!  This episode's Music Minute features the song "As Long As We're Dancing" by The Greg Harrison Band. Love,  Sachiko Tiana    Wait For The Dawn: The Podcast about hope, for dreamers everywhere.  Wait For The Dawn Podcast © 2017 Sachiko Tiana Music & Nuila Events, LLC Sachiko Tiana - sachikotiana.com Nuila Events, LLC - nuilaevents.com Show Host: Sachiko Tiana Producer: Vaughn Fahie   Show website: waitforthedawn.com Stream or download (free): waitforthedawn.com Instagram: instagram.com/waitforthedawnpodcast/ Facebook: facebook.com/Wait-For-The-Dawn-Podcast Twitter: twitter.com/waitforthedawn1   Guest Feature     Betsy Westhafer YouTube: thecongruitygroup.com   Betsy Westhafer Book: ProphetAbilityBook.com   Music Minute   Greg Harrison Band Website: http://gregharrisonband.com/   Greg Harrison Band Spotify: Greg Harrison on Spotify   Sponsors   Audio Newborn Productions - https://audionewbornproductions.com/   Submissions  Request to be FEATURED  Submit MUSIC to be promoted  Share KUDOS to be highlighted   Sponsorship interest: waitforthedawnpodcast@gmail.com   Join our mailing list for show announcements, advice, merchandise, free gifts and more! waitforthedawn.com.

In order to have sustained and continued innovation, have brand development, and growing your brand to be bigger, you’ve got to be aligned with what your customers think and what they want, and you’ve got to provide that continued service. If you can’t have that conversation with them and you don’t have a system for having that conversation, then you’re really not on a path for the right type of big brand growth that you’re looking for. Betsy Westhafer, entrepreneur and bestselling author of ProphetAbility, developed a system called Executive Level Customer Advisory Boards that help entrepreneurs get out in front of their customers by listening to them so that when their customers get there, they’re already there and they’re ready. It is also an opportunity to network with their peers and to interact with the leadership team of their key suppliers or partners. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

In order to have sustained and continued innovation, have brand development, and growing your brand to be bigger, you’ve got to be aligned with what your customers think and what they want, and you've got to provide that continued service. If you can't have that conversation with them and you don't have a system for […]

In this episode we talk to Betsy Westhafer, Founder & CEO of The Congruity Group. Click here to connect with this guest on LinkedIn.

What if you knew exactly how your customer would be spending money in the future? How would you be able to drive your business to new success? Betsy Westhafer helps executives do exactly this. Learn how in this enlightening and entertaining episode. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

What if you knew exactly how your customer would be spending money in the future? How would you be able to drive your business to new success? Betsy Westhafer helps executives do exactly this. Learn how in this enlightening and entertaining episode. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling […]

Betsy Westhafer is the Founder and CEO of ActionMasters Network, Editor-in-Chief of Extreme Focus Magazine, a Faculty Member of CEO Space International, and an Extreme Focus Mental Performance Certified Coach. She is also the publisher of ThoughtMasters Magazine through Rise Global Media. In this episode, she talks about digital publishing and media and how going digital is different than the traditional [...]

Episode 031 | Scott and Anne Marie welcome Betsy Westhafer, a performance coach and founder of ActionMasters Network. She’s worked with a lot of different leadership styles, but finds one trait stands out among the most successful leaders: They don’t want to be the smartest person in the room. They hire for outcomes and qualities, not for a skill-set on a resume. Find out how this approach works. Betsy's latest venture, a magazine called Thought Masters, is set to debut. Scott McGohan is one of the featured writers. You can watch the live streamed version of this episode by clicking the link below: https://www.youtube.com/watch?v=B8U5y58jQa0 Please review our podcast by heading over to: https://itunes.apple.com/us/podcast/mcgohan-brabender-side-affects/id1089526321

I look forward to our show this week with Betsy Westhafer, Extreme Focus and Mental Performance Coach.As she states "...personal performance is a joy rather than something to “work on,” because I treasure the opportunity and feel like there aren’t enough hours in the day to squeeze in all I want to do. I can’t think of anything better than going to bed each night knowing that you took action to become the best version of yourself that you can possibly be."This show is broadcast live on Friday's at 12PM ET on W4CY Radio – (www.w4cy.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

Jim Rohn once said: Don't let your learning lead to knowledge - let your learning lead to action. Entrepreneurs are sponges when it comes to learning, but the ones who succeed are the ones who take intentional action on their learnings and embrace the discomfort of accountability. And they are humble enough to know that they needn't and shouldn't go it alone. In this episode, learn how to fast-track your business success by engaging in a structured approach to mentorship, accountability, progress tracking and success – or MAPS, and find the booster shot you and your business need by engaging in growth accelerators such as CEO Space. We chat with a long-time entrepreneur and co-founder of a platform designed to put the afterburners on your rocket ship. What a wonderful way to work -- by helping others realize their dreams, this entrepreneur has found her own true calling.

Jim Rohn once said: Don't let your learning lead to knowledge - let your learning lead to action. Entrepreneurs are sponges when it comes to learning, but the ones who succeed are the ones who take intentional action on their learnings and embrace the discomfort of accountability. And they are humble enough to know that they needn't and shouldn't go it alone. In this episode, learn how to fast-track your business success by engaging in a structured approach to mentorship, accountability, progress tracking and success – or MAPS, and find the booster shot you and your business need by engaging in growth accelerators such as CEO Space. We chat with a long-time entrepreneur and co-founder of a platform designed to put the afterburners on your rocket ship. What a wonderful way to work -- by helping others realize their dreams, this entrepreneur has found her own true calling.