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Marketing success can be elusive for many small business owners. Most rely on word of mouth (which is the best form of marketing) because they haven't had much success doing anything else. Even if your business is doing well from word of mouth, there are some steps you can do to improve that. There is also so much noise out there about what form of marketing is best for you. In my experience, the best form of marketing is the one that best suits you. In other words, there is no cookie-cutter marketing that works for every business. You have to evaluate what works for you. This episode will delve into the fundamentals of marketing that will help you craft the perfect marketing strategy.  Want to live a better balanced life and win in marriage AND business at the same time? Purchase our book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Need to create more time to dedicate to your marriage? Download this free guide. https://marriedentrepreneur.co/boundaries Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk Key Takeaways: Consistent, persistence  Time and money.  Budget 5-20% of revenue toward marketing It's all about forming relationships. That leads to trust and sales. Cycle- building relationship leads to trust that leads to sales. Strengthening the relationship after the sale leads to loyalty and customer retention. Customer retention builds the foundation of your business. If DIY, what do you enjoy? Public speaking, networking, video, audio, social media, writing Short term (outbound marketing) - Ads, flyers, other promotions, public speaking Pros - Reach a lot of people quickly Cons - It only works when you're spending money, spending money for trial and error Long term (inbound marketing) - Organic social media, website SEO, blogs, VLOGS, podcasts, YouTube, public speaking, email/customer retention Pros - “Free,” results can be long-lasting, searchable in a variety of ways, audience gets to know, like, and trust you, demonstrate your expertise, emails/customer retention keep your customers engaged and returning Cons - Takes a while, trial and error Start out using both outbound and inbound marketing Over time, limit the outbound and focus on the inbound marketing

This episode answers two questions I get asked a LOT. Should your subscription box be on a separate page from the rest of your business? Should you create a private Facebook Group for your subscribers? The answer to both questions is, “It depends.”  Whether you need a separate page for your subscription box is determined by your answer to the question, “Is your subscription box for the same ideal customer as your regular business page?”  If yes, there's no need for a separate page. When you make your subscription box part of your main business page, you:  Avoid doing double work.  Don't have to build an audience from scratch.  Are able to sell multiple things to your audience - it's not one thing or the other, it can be both.  However, if your subscription box is for a completely different audience, you will need a separate page.  The next question you might be asking yourself is whether or not to have a private Facebook Group for your subscribers. In order to determine this for your business, you need to answer two questions:  Are you delivering content outside of the products in your box?  Teaching  Tutorials  Book clubs Accountability groups Etc.  Do you need a private community in order for your subscribers to feel comfortable sharing? This is particularly important for topic-focused subscriptions like:  Health issues Relationship issues Marriage and/or kids Other sensitive or highly personal topics  If you answer yes to either of these questions, you may need to have a private Facebook Group. It is important to understand the pros and cons of managing a private Facebook Group.  Pros:  It allows you to create a sense of community and engagement that takes the experience beyond just the box. Subscribers feel more connected to you and each other. Private groups are great for research and development. Get subscriber buy-in, get their help with processes, etc.  It creates a sense of exclusivity. Subscribers feel special knowing they're part of a select group.  Cons:  It's time consuming. You will need to dedicate resources to moderating the group, creating engagement, responding to questions, and addressing any issues that come up.  There is the potential for negative feedback.  You may end up doing too much behind closed doors and not enough front facing. Front facing is necessary for audience building and you always need to be building your audience!   Join me for this episode as I talk about how to decide whether a private Facebook Group is right for your subscription box business.  Important Links:  6 in 60 Workshop  Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join Launch Your Box today!  Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams

Welcome back everyone to “The Really REAL Real Estate Podcast!” To wrap up our mini-series this week of the different things buyers and sellers can be doing to prep for the spring market, we re-visit, for the last time, a dear, good friend of ours! Today, we're talking about whether or not you should list your house over the holiday weekend – this time, we're talking the Easter holiday weekend! TALKING POINTS (3-5): - Introduction - PROS: - We are right in the middle of the spring market! - Serious buyers - This could include buyers not from around here looking to move here! - Less competition - Easy to keep yourself busy while showings are going on with your home - This is this time to sell if you are looking to sell and close on your home during the summer time! - Hopefully, it's good weather! - CONS: - It's disruptive - Your home is unavailable for the holiday - Not as many buyers - If you are needing to buy a home as well, it may be difficult to tour homes if you are trying to tour homes while your house is being shown - Hopefully, it's good weather! - Any fun plans for the holiday weekend?! - Final thoughts HASH TAGS: #buyingahome #sellingahome #springmarket #HolyWeek #Easter #HappyEaster LINKS: JASON: https://jasonwilcox.cbintouch.com/ https://www.zillow.com/profile/jasonwilcox1987/ https://www.youtube.com/channel/UCrRksfKiMNteHKYRYrinAug?view_as=subscriber https://www.facebook.com/jason.wilcox.186 https://twitter.com/jason_wilcox1 https://www.instagram.com/jason.wilcox1/ CONTACT INFORMATION: JASON: Cell Phone: 412-651-4638 Email: jason.wilcox@pittsburghmoves.com

Summary: There are so many types of bird feeders on the market and you may be asking which one is best! Join Cheryl and Kiersten as they discuss the differences, pros, and cons of tube feeders and cylinder feeders.   For our hearing impaired listeners, a transcript of this podcast follows the show notes on Podbean. Show Notes: Tube and Cylinder Feeders: www.wbu.com/mesa Background bird song:  Naturescapes Backyard Birds www.naturescapes.com   Our email address, please reach out with comments, questions, or suggestions: thefeathereddesert@gmail.com   Transcript Host Voice: Welcome to The Feathered Desert's What's That Bird? A three-minute glimpse into the birds we share this amazing desert landscape with.   Cylinder Feeders versus Tube Feeders Kiersten: Intro: Welcome to the Feathered Desert. Today we're talking bird feeders. There seems to be two camps in the backyard bird feeding world when it comes to preferences of feeders and that is cylinder feeders and tube feeders. Sometimes people prefer one or the other and sometimes people use both. So, we're going to talk about the differences today!   Cheryl: Let's start off talking about what each feeder actually is. The cylinder feeders hold seed cylinders that are cylindrical in shape, are made of various seed mixtures, and are held together with unflavored gelatin. At Wild Birds Unlimited store, you can find feeders that hold cylinders of three different sizes, the stackable that looks like a hockey puck, the small cylinder which looks like a pillar candle and is 1.75 pounds of seed, and the large cylinder that is four pounds of seed.               The tube feeder is what you use loose seeds in and those are the feeders with the clear tube and perches for the birds to sit on. There are typically two types of tube feeder. One will have larger ports for seed mixes with larger seeds such as sunflower seeds and peanuts. The other tube feeder is aimed at finches and will have a tiny port that allows only Nyjer seed to come through. You don't want to get these two mixed up because the seeds cannot fit through the port properly.   Kiersten: Okay now that we know what each feeder actually is, let's talk about each one in a bit more detail. I know when we are working at the WBU in Mesa we often get customers who ask which is better. The best answer for that is whichever fits easily into your lifestyle, but there are a few pros and cons to each type of feeder. Looking at cylinder feeders. Pros: Very easy to replace the food. No messy seed you are scooping. Just open the top of your feeder and plop a new cylinder inside. You can change up the type of seed mixture very easily. Just buy a new flavor of cylinder. No need to use up a 20 lbs bag of seed before you try something new. Less seeds fall on the ground to attract unwanted larger birds that will remain nameless. Seed cylinders can last longer than one full tube feeder. Sometimes, depending on which birds you are feeding. Most cylinder feeders are a grid design or open to give birds access to the food, so cleaning these feeders is much simpler than a tube feeder. Although you still need to make sure you are cleaning them. The gris design is also helpful for cutting back on larger birds getting to the food because only smaller birds are good at clinging. Not 100%. Cons: Buying cylinders can be more expensive than buying loose seed. The seed cylinder will dissolve in heavy or all-day rain. It may take the birds a little bit longer to try out this kind of feeder if they are not used to it, but once they know what it is they'll be all over it. Cheryl: Now let's look at the tube feeders. Pros: You can buy four different sizes at WBU stores and that lets you determine how much food you wish to give the birds access to at a time. You can mix your own seed blends if you like. If you don't like a pre-made seed blend you can custom make your own. The style is pretty universal so birds may be attracted to it a bit faster than a cylinder feeder. Although remember that any new feeder can take the birds a little while to use. More nuisance animal deterrent options available. The tube offers better protection against the rain. Cons: It is typically easier for larger birds to use the perches. Depending on how you feel about that you may not like this feeder as well. It can be a bit messier with the seed falling through the ports when a heavy wind blows or a large bird jostles the feeder. Birds can typically eat through the food faster because they don't have to work at getting the seed off of a cylinder of seed. Can be more difficult to clean, but you can use a bottle brush to get down the tube and into the port holes.   Kiersten: Those are some pros and cons to both cylinder feeders and tube feeders that will hopefully make choosing a style easier for you. When you go to your local Wild Birds Unlimited or bird feeding hobby store look at both styles and see which one you like. Ultimately, the best feeder is the one that fits into you lifestyle and is the easiest for you to clean.

Welcome back everyone to “The Really REAL Real Estate Podcast!” Over the last several months, we have recorded several episodes talking about why someone may or may not want to list their home over a given holiday weekend. Today, we keep this theme going by talking about the pros and cons of listing your home during the week between Christmas and New Year's! TALKING POINTS (3-5): - Introduction - PROS: - Serious buyers only are coming to check out your home! - It's a holiday week, so there is less competition! - This is especially important for those who don't celebrate the holidays and are looking for a new home (either people of other faith or people who don't have friends and family to celebrate the holiday with). - With the craze of the spring/summer markets this past year, there's a good chance for the “overflow” of buyers who haven't found anything yet and are still looking. - Many people take off this week from work, so people are available to tour homes. - Many people travel during this week between the holidays, so there is a potential for out-of-town buyers to come look at your home. - CONS: - It's a big time of the year for people to just take time off from the normal hustle and bustle of life (this means a great deal less buyers looking at your home)! - It's one of the bigger times where people travel, so just as there may be people from out-of-town visiting and wanting to look at your home, people who live in your community may be out-of-town that weekend! - The weather is most likely not cooperating. - The lending and title worlds are not going to be readily available this week. - You are not closing until end of January/beginning of February at the earliest, so you will still be responsible for the property through a large chunk of the winter season. - You can't mess with price. - If you take photos the week before Christmas and your house is decorated, you'll need to pay for new photos after the first of the year when your house isn't decorated (especially if you have high DOM in your area). - Any fun plans for the holiday weekend?! - Final thoughts HASH TAGS: #Christmas #ChristmasEve #ChristmasDay #NewYearsEve #NewYearsDay #MerryChristmas #HappyNewYear #tistheseason LINKS: JASON: https://jasonwilcox.cbintouch.com/ https://www.zillow.com/profile/jasonwilcox1987/ https://www.youtube.com/channel/UCrRksfKiMNteHKYRYrinAug?view_as=subscriber https://www.facebook.com/jason.wilcox.186 https://twitter.com/jason_wilcox1 https://

Welcome back everyone to “The Really REAL Real Estate Podcast!” Over the last several months, we have recorded several episodes talking about why someone may or may not want to list their home over a given holiday weekend. Today, we keep this theme going by talking about the pros and cons of listing your home over the Thanksgiving weekend as we head into this wonderful holiday weekend! TALKING POINTS (3-5): - Introduction - PROS: - Serious buyers only are coming to check out your home! - It's a holiday weekend, so there is less competition! - With the craze of the spring/summer markets this past year, there's a good chance for the “overflow” of buyers who haven't found anything yet and are still looking. - Many businesses and offices are closed for the long weekend, so people are available to tour homes. - Many people travel for the Thanksgiving weekend, so there is a potential for out-of-town buyers to come look at your home. - CONS: - It's a big family holiday where business usually stops for the weekend (this means a great deal less buyers looking at your home)! - It's one of the biggest holidays where people travel, so just as there may be people from out-of-town visiting and wanting to look at your home, people who live in your community may be out-of-town that weekend! - Additionally, hunting season is very big for our area! - The weather is most likely not cooperating. - No one in the lending or title world is available from approx. Tuesday before Thanksgiving to the Wednesday after Thanksgiving! - The house will not close before the New Year. - If you happen to go under contract over the holiday weekend, you have to factor in the three major holidays into the number of days needed to close on your home. - You can't mess with price. - If you are not living in the home, you are still responsible for the home until the day of closing. - Any fun plans for the holiday weekend?! - Final thoughts HASH TAGS: #Thanksgiving #HappyThanksgiving #holiday #turkey #BlackFriday LINKS: JASON: https://jasonwilcox.cbintouch.com/ https://www.zillow.com/profile/jasonwilcox1987/ https://www.youtube.com/channel/UCrRksfKiMNteHKYRYrinAug?view_as=subscriber https://www.facebook.com/jason.wilcox.186 https://twitter.com/jason_wilcox1 https://www.instagram.com/jason.wilcox1/ CONTACT INFORMATION: JASON: Cell Phone: 412-651-4638 Email: jason.wilcox@pittsburghmoves.com

Welcome back everyone to “The Really REAL Real Estate Podcast!” Several weeks ago, we recorded an episode talking about why someone may or may not want to list their home over the Memorial Day holiday weekend. Now that 4th of July is upon us, we thought it might be a good idea to revisit this same topic and discuss the pros and cons of listing your home over the 4th of July weekend! TALKING POINTS (3-5): - Introduction - PROS: - Serious buyers - This could include buyers not from around here looking to move here! - Less competition - Easy to keep yourself busy while showings are going on with your home - You can still be under contract before the school year starts - This is more helpful to buyers though than sellers - Hopefully, it's good weather! - If you like fireworks, you can determine which of your neighbors share the same interest as you! - CONS: - It's disruptive - Your home is unavailable for festivities - Not as many buyers - Hopefully, it's good weather! - Also, if it is extremely hot, and you have a good deal of traffic coming through your home, it may be tough to keep your home cooled down! - You have most likely missed the boat to close on your home and get moved in before the new school year starts! - If you DON'T like fireworks, you can determine which of your neighbors you may not get along with during this time of year! - Any fun plans for the holiday weekend?! - Final thoughts HASH TAGS: #4thofjuly #independenceday #freedom #selling LINKS: JASON: https://jasonwilcox.cbintouch.com/ https://www.zillow.com/profile/jasonwilcox1987/ https://www.youtube.com/channel/UCrRksfKiMNteHKYRYrinAug?view_as=subscriber https://www.facebook.com/jason.wilcox.186 https://twitter.com/jason_wilcox1 https://www.instagram.com/jason.wilcox1/ CONTACT INFORMATION: JASON: Cell Phone: 412-651-4638 Email: jason.wilcox@pittsburghmoves.com

Welcome back everyone to “The Really REAL Real Estate Podcast!” When it comes to listing your home for sale, realtors often get asked, “Should I list my home over the holiday weekend?” This is a question that comes up not just on Memorial Day weekend, but over all of the major holiday weekends throughout the calendar year. Today, though, we talk specifically about the pros and cons of listing your home over Memorial Day weekend! TALKING POINTS (3-5): - Introduction - PROS: - Serious buyers - Less competition - Easy to keep yourself busy while showings are going on with your home - Hopefully, it's good weather! - Still have time to sell your home and close before summer is over! - CONS: - It's disruptive - Your home is unavailable for festivities - Not as many buyers - Hopefully, it's good weather! - You are moving during the summer! - Any fun plans for the holiday weekend?! - Final thoughts HASH TAGS: #listingmyhome #holidayweekend #memorialday #shouldistayorshouldigonow LINKS: JASON: https://jasonwilcox.cbintouch.com/ https://www.zillow.com/profile/jasonwilcox1987/ https://www.youtube.com/channel/UCrRksfKiMNteHKYRYrinAug?view_as=subscriber https://www.facebook.com/jason.wilcox.186 https://twitter.com/jason_wilcox1 https://www.instagram.com/jason.wilcox1/ CONTACT INFORMATION: JASON: Cell Phone: 412-651-4638 Email: jason.wilcox@pittsburghmoves.com

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Preserving and continuing alignment research through a severe global catastrophe, published by A donor on March 6, 2022 on LessWrong. [Epistemic status: Shallow dive into research questions, backed by some years of on-and-off thinking about this kind of plan.] Introduction There is some chance that civilization will cease to function before we hit an intelligence explosion. If it does, it would be good to preserve existing alignment research for future generations who might rebuild advanced technology, and ideally have safe havens ready for current and future researchers to spend their lives adding to that pool of knowledge. This might delay capabilities research by many decades, centuries, or longer while allowing basic theoretical alignment research to continue, and so be a potential Yudkowskian positive model violation for which we should prepare. Setting this infrastructure up is a massively scalable intervention, and one that should likely be tackled by people who are not already on the researcher career path. It would have been good to get started some years ago given recent events, but now is the second best time to plant a tree. Preserving alignment knowledge through a global catastrophe What data do we want to store? Thankfully, the EleutherAI people are working on a dataset of all alignment research. It's still a WIP and contributions to the scripts to collect it are welcome, so if you're a programmer looking for a shovel ready way to help with this then consider submitting a PR. How do we want to store it? My shallow dive into this uncovered these options: We could print it out on paper Lifetime: 500+ years in good conditions (might depend significantly on paper and ink quality, more research needed). Vacuum sealing it with low humidity seems like it would help significantly. Pros: Totally human readable. Microsoft's Project Silica is the longest lasting option I could find Lifetime: 10000+ years Cons: Would require high levels of technology to read it back. I'm not seeing an option to buy the machines required to write new archives and expect them to be very advanced/expensive, so this would be limited to storing pre-collapse research. CDs could be a minimalist option Lifetime: Maybe 50 years if stored in good conditions Pros: Good ability for researchers to explore the information on computers while those last) Cons: It's very plausible that a severe GCR would set us back far enough that we'd not regain CD reading technology before they decayed so they aren't a full solution. The Arctic World Archive seems worth including in the portfolio Lifetime: 1000+ years Pros: It's a pretty straightforward case of turning money into archives Cons: Not very accessible in the meantime The DOTS system (a highly stable tape-based storage medium) might be a strong candidate, if it is buyable. Lifetime: 200-2000+ years Pros: Human readable or digital archives. Each has advantages, so some combination of them might be ideal. Where do we store it? Having many redundant backups seem advisable, preferably protected by communities which can last centuries or in locations which will not be disturbed for a very long time. Producing "alignment backup kits" to send out and offering microgrants to people all around the world to place them in secure locations would achieve this. We'd likely want basic (just pre-collapse work) and advanced (capable of adding archives for a long time post-collapse) options. If you'd like to take on the challenge of preparing these kits, storing an archive, or coordinating things, please join the Alignment After A GCR Discord (AAAG). I'm happy to collaborate and give some seed funding. If you want to help collect and improve the archive files, #accelerating-alignment on EAI is the place to go. Continuing alignment research after a global catastrophe I...

Link to original articleWelcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Preserving and continuing alignment research through a severe global catastrophe, published by A donor on March 6, 2022 on LessWrong. [Epistemic status: Shallow dive into research questions, backed by some years of on-and-off thinking about this kind of plan.] Introduction There is some chance that civilization will cease to function before we hit an intelligence explosion. If it does, it would be good to preserve existing alignment research for future generations who might rebuild advanced technology, and ideally have safe havens ready for current and future researchers to spend their lives adding to that pool of knowledge. This might delay capabilities research by many decades, centuries, or longer while allowing basic theoretical alignment research to continue, and so be a potential Yudkowskian positive model violation for which we should prepare. Setting this infrastructure up is a massively scalable intervention, and one that should likely be tackled by people who are not already on the researcher career path. It would have been good to get started some years ago given recent events, but now is the second best time to plant a tree. Preserving alignment knowledge through a global catastrophe What data do we want to store? Thankfully, the EleutherAI people are working on a dataset of all alignment research. It's still a WIP and contributions to the scripts to collect it are welcome, so if you're a programmer looking for a shovel ready way to help with this then consider submitting a PR. How do we want to store it? My shallow dive into this uncovered these options: We could print it out on paper Lifetime: 500+ years in good conditions (might depend significantly on paper and ink quality, more research needed). Vacuum sealing it with low humidity seems like it would help significantly. Pros: Totally human readable. Microsoft's Project Silica is the longest lasting option I could find Lifetime: 10000+ years Cons: Would require high levels of technology to read it back. I'm not seeing an option to buy the machines required to write new archives and expect them to be very advanced/expensive, so this would be limited to storing pre-collapse research. CDs could be a minimalist option Lifetime: Maybe 50 years if stored in good conditions Pros: Good ability for researchers to explore the information on computers while those last) Cons: It's very plausible that a severe GCR would set us back far enough that we'd not regain CD reading technology before they decayed so they aren't a full solution. The Arctic World Archive seems worth including in the portfolio Lifetime: 1000+ years Pros: It's a pretty straightforward case of turning money into archives Cons: Not very accessible in the meantime The DOTS system (a highly stable tape-based storage medium) might be a strong candidate, if it is buyable. Lifetime: 200-2000+ years Pros: Human readable or digital archives. Each has advantages, so some combination of them might be ideal. Where do we store it? Having many redundant backups seem advisable, preferably protected by communities which can last centuries or in locations which will not be disturbed for a very long time. Producing "alignment backup kits" to send out and offering microgrants to people all around the world to place them in secure locations would achieve this. We'd likely want basic (just pre-collapse work) and advanced (capable of adding archives for a long time post-collapse) options. If you'd like to take on the challenge of preparing these kits, storing an archive, or coordinating things, please join the Alignment After A GCR Discord (AAAG). I'm happy to collaborate and give some seed funding. If you want to help collect and improve the archive files, #accelerating-alignment on EAI is the place to go. Continuing alignment research after a global catastrophe I...

In this episode of K9 Conservationists, Kayla talks to Laura Holder of Conservation Dogs Collective. They chat all about puppies! Episode suggestion: Stay curious by being more “dog”! For 90 seconds a day, find joy in little things and slow down! Call to action: Update your Amazon Smile to benefit K9 Conservationists. What are the pros and cons of getting a conservation dog as a puppy? Pros: Having a dog from a puppy gives you more control over their learning and getting them started on detection-related development early Cons: It is a huge time and monetary investment. There is also no guarantee they will end up working as a conversation dog. What are you looking for when looking for a breeder? It is a good idea to interview breeders Look for physical health, how the dogs are kept, titles, bred for related work (service work, police dogs, hunting, etc.) How to pick a puppy from a litter? If the breeder doesn't pick for you, it would be best to see some video of the litters, see if the breeder knows about Puppy Culture, etc. You can do an obstacle course, puzzles, etc. If your breeder is selecting, ensure they know what they are looking for. Be cautious about shelter puppies, as there are so many perks to working with a reputable breeder What are some games would you play with puppies to get them started on the conservation detection line of work? Basic puppy socialization is important! Sprinkle in a little bit of nosework such as food scatters and snuffle mats! Keep things easy to start, they are just puppies! What about games for a pre-teen puppy? They have a higher attention span, so you can increase the difficulty of your nose games Barrier challenges are good to start at this age What games can we play with teenage detection dogs? They are still young, so it's important to know they will still have “difficult” days You can increase the difficulty even more and introduce physical aspects to the challenges How do you manage your goals and expectations for your puppy? Your puppy will never be perfect, neither will you. Mistakes will happen and that's okay! Working with a professional will help set you up for success Be your puppy's advocate Be humble, don't wear rose coloured glasses “Everything is a phase; whether it's good, whether it's bad, whether you're thrilled with what you're seeing or devastated.” Know when to really dig into something or when to just let them ride it out It is absolutely okay if raising a puppy is not your thing. Patreon Question: How can I be productive in developing a conservation or good scent detection puppy while dealing with puppy brain and waiting for maturity to hit? Are there certain signs that you can see early on a potential conservation prospect puppy? Try as best as possible to expose and positively influence the puppies experience out in the world. You've got time! Signs to look for are dogs that are motivated to engage with the environment with and without human-induced reinforcers

Our guest today is Javier Hinojo, an investor who went from 0 to multiple multifamily properties in less than 5 years. If you are an investor who's just getting started and wants to know what your REI journey could look like or you're ready to jump from the single-family space into commercial real estate, Javier has a ton of great information to share with you! Learn more about Javier and his journey at reiclarity.com! “Just follow a proven system, find somebody that's doing it, then do what they're doing and actually do it better.”   03:11 Javier started his investing journey through the Rich Dad, Poor Dad seminar that he attended with his friend. He already made his first deal halfway through the seminar with his partner.    Soon they were doing 50 flips and 80+ wholesales a year. According to him, you don't have to reinvent the wheel in real estate, you just have to find a mentor and do what they do the best you can. Don't be afraid to take risks. “I felt like I was scaling to unhappiness, and I couldn't do that.”   06:48 Javier talks about the pros and cons of flipping and wholesaling.   Flipping: Pros: It can make a lot of money fast. Cons: It is very hard to only work on the business and not in the business, and most of the time it becomes a job. Flipping also doesn't provide long-term wealth.   Wholesaling: Pros: It is risk-free as you are essentially just selling paper. It is very lucrative financially. Cons: When wholesaling, you don't have a real estate business but a sales and marketing company. If you don't love sales and marketing you will not like wholesaling. It still doesn't provide long term wealth.   Eventually, Javier realized, that he wanted long-term wealth for himself and his family. He sold his single-family portfolio and started buying apartment buildings. His first deal was a 63-unit multifamily. “The biggest thing in a partnership, just like in a marriage, is that you got to set the expectations upfront.”   22:00 Javier's advice on how to build your strategy when you're transitioning to commercial real estate: The most important part is to believe in yourself and that you're capable, so you don't get in your own way. Network. Connect with people you want to learn from and offer them help, instead of just asking for advice. If you feel like you can't do it by yourself, partner with someone who is totally different than you but has the same vision. 29:13 Javier's last investment was a 116-unit mobile home park that's worth around $4M. With the purchase price and the value-add moves, it costs around $1.4M-$2M, so it was a great success for Javier.   His advice about mobile home parks is to always go bigger because those have better loan options. Also, to find a very good deal, so even if things don't go as you planned, you still make money. Mentioned in the show: https://www.allstatescapitalgroup.com/ His LinkedIn His Facebook Billion Dollar Multifamily and Commercial Real Estate Facebook Group His Instagram www.shineinsurance.com/reiclarity Learn how to grow your portfolio and reach incredible success the right way! Visit us here for everything you need to know: www.shineinsurance.com/reiclarity.    Special thanks to Javier Hinojo for taking the time to share so many great insights with us   If you enjoyed this podcast, there's a couple of things we need you to do right now:    SUBSCRIBE to REI Clarity on Apple Podcast, Spotify, or wherever you listen to podcasts    While your there, please RATE & REVIEW the show    SHARE with friends   Finally, please, JOIN the REI Clarity Facebook Group Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need the REI Insurance Guy? More great stories & information at: Youtube - Blog - Podcast Facebook - Twitter

Do you want to be on the stage? Or you prefer being part of the audience? Make your choice and pick one. In this class, I'm going to share two perspectives about whether you want to be on the stage or whether you want to be in the audience. [03:35] 1) Pros on being in the stage [07:09] 2) Cons on being on the stage [16:43] 3) Pros: It's Passive [19:46] 4) Cons: It's only left in you [28:37] 5) What role are you choosing in playing the game 29:47 Recap Episodes Mentioned: 1332: How To Get Out Of The Crowd And Onto The Stage https://dreallday.com/1332- 1261: Every Job Requires A GRIND https://dreallday.com/1261- 1663: Your Favorite Flavor Of "Shit Sandwich" https://dreallday.com/1663- 468: The Graveyard: The Most Valuable Real Estate On Earth https://dreallday.com/468- 1184: Dealing With The "AWOL Effect" https://dreallday.com/1184- --- Next Step: Get Paid for Your Game And Stop Settling at Work On Your Game University: WorkOnYourGameUniversity.com Get The Free Books: The Mirror Of Motivation: MirrorOfMotivation.com The Overseas Basketball Blueprint: BallOverseas.com How To Play As Well As You Practice: HoopHandbook.com/Free Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know! Find Dre on social media: Instagram [instagram.com/DreBaldwin] Twitter [Twitter.com/DreAllDay] YouTube [youtube.com/dreupt] Work On Your Game Podcast is at: WorkOnYourGamePodcast.com Apple Podcasts | SoundCloud | Spotify | Stitcher | Google Play | Overcast | Pocket Casts | Blueberry | Player.FM

Our guest today is Julie Holly, a multifamily investor, writer, speaker, and podcaster. In this episode, we talk about the pros and cons of single-family and multifamily investing and how to leverage technology to invest anywhere in the country. If you are ready to take your real estate investing strategy to the next level, then don't miss out on this episode! Learn more about Julie and her journey at reiclarity.com! “One of the most important characteristics that I saw growing up was the power of reinvention”   03:19 Julie comes from a real estate investor background. Her parents were both residential investors and taught her a lot about the industry. She learned how to constantly reinvent herself and always charge forward.    She started single-family investing at the beginning of her career. However, she soon realized that multifamily investing was way more scalable. That was the biggest transition she made in her career.   Currently, Julie is reinventing her strategy again as the industry is changing due to the recent pandemic and recession. “I personally like to be able to grow really big. I have a big personality, I like to do things in a big way.”   14:29 Julie lives in a small town in Idaho where there were not many multifamily investing opportunities. She chose multifamily investing because she wants to grow her business all over the country.    The pros and cons of single-family and multifamily investing: Single-family:  Pros: It is easier to get into it, you own the property and don't have to rely on partners, and they can create a great cashflow. Cons: It requires more work from you,  it gets very hard to manage them after a certain number, and vacancies have a bigger financial impact.    Multifamily:  Pros: It is more scalable, you don't have to be there physically, it is like buying into an actual business. Cons: It is hard to find the assets and vet them because there is a lot more competition. “Use technology as your diving board, it can launch you into something really exciting. However, you have to be willing to fly and take that risk.”   24:54 As Julie lives in a small town, she uses technology to connect and network in the industry. Her favorite way of networking is podcasting. She's met a lot of people through her podcast: ”Ask Me How I Know”.   She is also very active on social media. During the pandemic, she started to be a part of social media challenges which helped her network with more people. She also participates in online meetups.   Julie's advice is to get comfortable with being on video because that is the future of networking. Julie's 3 steps to turn your side hustle into a full-time business: Don't forget that anyone can do it and you are no different. Your mindset matters so believe in yourself. Play to your strengths. Find people in your business who complement your strengths and can hold you accountable. Mentioned in the show: John Acuff - Start Daniel H. Pink - When, The Scientific Secrets to Perfect Timing https://threekeysinvestments.com/ Ask Me How I Know Podcast www.julieholly.com Her LinkedIn www.shineinsurance.com/reiclarity Learn how to grow your portfolio and reach incredible success the right way! Visit us here for everything you need to know: www.shineinsurance.com/reiclarity.    Special thanks to Julie Holly for taking the time to share so many great insights with us   If you enjoyed this podcast, there's a couple of things we need you to do right now:    SUBSCRIBE to REI Clarity on Apple Podcast, Spotify, or wherever you listen to podcasts    While your there, please RATE & REVIEW the show    SHARE with friends   Finally, please, JOIN the REI Clarity Facebook Group Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need the REI Insurance Guy? More great stories & information at: Youtube - Blog - Podcast Facebook - Twitter

This is an important question for Solo Agers, or for anyone without family nearby. Friends, Neighbors, Community Pros Your close friends, neighbors, etc. probably know your wishes best. And they also most want to honor you, have a nice remembrance. Cons It’s a big ask, even for close friends. Tending to final remains, and organizing a funeral service is a big and emotional job. Your friends may prefer to attend your funeral, not run it. Distant Family Pros Blood is thicker than water, right? You may feel than any relative, even estranged, is most appropriate. Cons Just like with close friends, it’s a big ask. And distant relatives won’t know much about you or your final wishes. Hired Professional Pros Want something done as you like? What better way then to hire someone? With friends and family, it’s either an honor or an obligation. Hire a pro, and it’s their job. A professional with a reputation to protect will reliably carry out your final wishes. Cons A professional may not have the same warmth as a friend or family. But remember, someone like a professional executor is just organizing burial and the funeral. Your friends are still in attendance, and free to focus on remembering you. The Public Option: Pauper’s Funeral Pros Well, it’s free. Yes, the state has a burial option of last resort for anyone with no family or no money. Cons It’s in the name: this is a pauper’s funeral. Typically for the homeless, your burial will be carried out by New York’s incarcerated. FREE Copy of “The Solo Ager Estate Plan” Complete this form to receive your complimentary copy of Anthony’s Amazon best-seller, “The Solo Ager Estate Plan”

The term side hustle can mean different things to different people, and even different things at different points in your life. So today, we are going to dig into all of those different definitions and in what situation you might use to decide which side hustle is for you.   What is a side hustle?  In some cases it might be just anything you do that brings in extra money. In my mind, I have always thought of a side hustle as something that is more within your own control. So a business that you run or a side gig that you are in complete control of. There are different types of side hustles and different situations might make you more interested in a certain type.  People Who Need Money Now You can’t wait, you’re behind on your bills, and you just need money now. A side hustle would be something along the lines of driving for Uber, delivering for Instacart, or something along those lines. You could even get a second job. You would have a second employer and you would get paid through a regular paycheck system.  Pros You get money pretty quickly It tends to be low stress (or at least lower stress than teaching) Some flexibility (especially with Uber or Instacart) because you are setting your own hours. Your boss will usually be pretty flexible and allow you to work around your family and primary job as well  Cons Very unlikely you will ever replace your teaching salary or get to your long time goals by doing one of these side hustles They are a bandaid, or temporary fix to an immediate problem They tend to have lower pay They are pretty unsustainable because if you are working 60 hours a week as a teacher (which is what they say the average is) and you are trying to work a second job on top of that, you will hit a wall.  This is not something I would suggest if your strategy is something long term. If you are looking to create something that will help you retire early, but it is something that is available to you if you need money now.  You don’t need money right this second It’s a more pressing matter than a long term play. You need it pretty soon. In this case, you are looking at something like Outschool or VIPKid as really good options. They’re not instant money, you have to be approved to teach for them. You have to have classes approved for them. It is a process so it usually takes a couple months. You also have to build up a following of people who actually take your classes, which takes a little bit longer as well.  Pros They are very flexible You set your own hours Your earnings are dependent on you- how many classes you offer and what you charge for them They’re designed for teachers. If you are going to teach for Outschool, and you are already a teacher, you have a leg up on the platform. You have totally got this!  Cons Your earnings are capped. You can only teach so many classes. And while you do set your own rates, there is a normative center for what people charge on Outschool, and if you go much over that, people aren’t going to take your classes no matter how good you are.  You are still trading time for money. Even though it is flexible and you have freedom, you are still at the mercy of someone else to create income for you. That’s not to say you’re not always, because you eventually have to sell something. But when it comes to these side hustles, if you are not physically present in your class, or don’t physically create the work for a flex class, then you are not going to make any money.  It’s not really scalable. It is dependent on you being there, doing the work. You can’t pass it off to somebody else, and you can’t really scale beyond a certain point.  You Have Long Term Money Goals You want to buy a house, you want to pay for your children’s college, or perhaps an early retirement. The situation is different, because in this case you want to build a sustainable, scalable business. Something like Side Hustle Teachers, or like what you have heard some of our guests talk about, they have created a business that can grow beyond them.  Pros You are in complete control. It is your business and it can be whatever you want it to be. Obviously, there’s some leg work that goes into that and some research, but you can make it work any way you want to. Once you set it up, you have a long term sustainable income to rely on.  It's fairly simple to bring that up once you have a scalable business. If you are making $1000 a month, and it turns out your kid wants to take special dance lessons, and you need another $500 a month, you can ramp up your business pretty quickly to earn it.  Cons It takes time. It is not an overnight thing. It is a long term play.  It requires self discipline. You need to be the one because you don’t have a boss telling you what to do. Setting your own hours and making yourself work even if you don’t necessarily feel like it. You’re in complete control. Your business and how you set it up, is all on you.  Here’s why I am such an advocate for option number 3- building your own, sustainable business.  If you are an exhausted broke teacher, this is the only option that allows you to stop trading time for money. You might start out that way. If you are a life coach and you start working with people one on one, you’re still trading time for money. But eventually, you can go beyond that and create a course, or train other people to coach in the way that you do. There’s really no limit to what you can do with your own business. As opposed to when you are working for somebody else, you are limited.  It also allows you to build an income that gives you the option of teaching or not. I don’t know about you but there have been times in my teaching career when I have said, “I don’t want to do this right now, but I don’t have any other options. I’m not trained for anything else.” This was before I started side hustling and realized that I am trained for just about everything else. This allows you to take a step back and have the financial freedom to know that teaching is an option. It is a choice you are making and it is not something that is being forced upon you. As someone who is only teaching because of my side hustle and the personal growth and freedom that it gave me, that is a great feeling. I am teaching because I want to.  Another reason I support this is because we have enough bosses. Between our immediate superior, team leader, school level admin, district level admin, and everyone else, we have enough bosses. We don’t need to have someone else tell us what to do anymore! Teachers already have crazy business skills. Teachers don’t know they have these skills or how they apply outside the classroom but they do in so many ways. There’s really no excuse and no reason to not build your own business. Check out my bonus episode about 10 reasons teachers make great business owners here. Here’s the good news, you don’t have to choose. You don’t have to have only one side hustle. Would I recommend it forever? Probably not. But when you are first starting out, it is okay to do more than one. If you really plan it out, your job and business could be related. You don’t have to choose one or the other. If you need money right now, you could always go in and do one of those jobs that is going to get you money right now.  Just remember to keep an eye on the future. If your goal is long term financial stability, you’re going to need to do something that is going to set you up for the long term. And driving for Uber or delivering for Instacart are great short term ways to get cash, but they are not a long term play.  I am a huge advocate for starting your own business. I have seen the power that it has in people’s lives and the changes and differences it has made for teachers. So i strongly recommend you consider this option, but remember that you don’t have to choose.  If you want to start building your business and setting yourself up for long-term financial success, I invite you to check out Edupreneur Academy. It’s full of practical, step-by-step guidance on how to start and grow your side hustle while still being a boss in the classroom. To learn more or to join now, go to sidehustleteachers.com/academy

In this episode, we address pricing and how to create a reasonable pricing model for long term viability. We discuss four models of pricing and give the pros and cons for each, along with tips for transitioning and growing your functional medicine practice. This topic is a passion of ours because we often see doctors with an immense amount of knowledge, and skills who are unsure of which pricing model is right for them. This decision will shape their practice, and help them understand how to transition into private practice, create a business model that allows them to fulfill their calling, and finally translate the calling to making a quality living.   Key Takeaways: [1:25] Functional medicine requires more time spent understanding the root cause of our patient’s symptoms and creating a space for them to tell their story. Finding a business model that allows this is crucial, but so is creating a price structure where doctors can make a living. [4:13] Insurance Model: Pros — It is often what we know best and what both the practitioner and patient are most familiar with, and can keep costs generally lower for your patient... Cons — Not a lot of time with patients; doctors must hit a higher quantity of patients when using the insurance model, which means they are unable to spend time deeply understanding each patient. This often leads to practitioner burnout. [5:50] Hybrid Model: Dr. Morris would have been really nervous to move from an insurance model direct to cash, so he elected to use a Hybrid Model. The Hybrid Model provides a stepping stone for doctors transitioning from insurance to cash models in functional medicine. Pros — a great option to include insurance and create membership models to grow your patient base. This model may give doctors more time with their patients, and provides a stepping stone towards a full cash practice. Cons - Each doctor must delineate the benefits of the extra costs of membership, because patients are unlikely to pay the fee if  [8:30] Dr. Morris explains how the transition to functional medicine can often make doctors feel like they have to charge what the industry leaders are charging, even if it is a huge leap for them personally. When starting out, Dr. Morris kept his overhead low so he didn't have to charge as much and he could pass those savings on to his patients. As Dr. Morris’s reputation was growing and word of mouth referrals kept increasing he then felt ready to move to the cash model. [9:10] Cash Model: Doctors may benefit from crawling, walking, and then running, or in pricing model terms - insurance, hybrid, then cash.. Pros — Cash practice can be a little scary but it allows a doctor to spend as much time with the patient as needed. Cons — It can also be difficult to know what to charge, and to find the sweet spot where you can make a living, but your patients can also afford the extra costs that come with paying for their own supplements and labs. New functional medicine doctors could benefit from offering a discount to their industry-standard rate as they grow their patient base. [13:55] Direct to Primary Care / DPC Model: Pro — This model makes a lot of sense when you are transitioning to functional medicine. It creates a more affordable way to build your reputation and patient base.  You can charge a set fee where people can manage their own appointments and Dr. Morris believes patients really do respect communication boundaries. Cons - ? [15:35] Contracted Position: When contracted with a hospital, it is still possible to also transition into functional medicine. Pros - you already have a full patient population that you can say, hey, I would love to discuss this with you, but I don't have the allowance to do that during this visit. If you would like to see me in my functional medicine setting, you can see me there, Cons - contract positions often limit a practitioner, especially when it comes to pricing, patients, and practice decisions. To overcome this, Dr. Morris suggests creating a separate LLC or corporation that you can direct patients to, and work with a lawyer and/or accountant to make sure it’s done correctly. [20:54] Overall, Dr. Morris likes about the hybrid and cash models because they create a space where people don’t have to wait months to see you, and the people that really need your care are able to get it in a timely manner.   Quotes: “At first, there will not be a lot of patients banging down your door until you establish that reputation.”  Dr. Nathan Morris “The more time you spend, the better you are at functional medicine, the more your patients will refer their family and friends.”  Dr. Nathan Morris It’s important to understand what your needs are in creating a pricing structure, while also leaving  room for the patient to meet their needs." Dr. Nathan Morris “ It is truly a calling to be a doctor.” Dr. Nathan Morris   Mentioned: Good Medicine Pure Encapsulations PureGenomics Free 30-minute consult. Schedule Here 23andMe Ancestry.com Kara Ware, LLCLivingMatrix Membership Paperwork

Yes, as I was reflecting on what life was like / is like living with Obsessive Compulsive Disorder I realized that there are just as many pros as there are cons. Trust me, this was just ask shocking to me, too. Today, as part of mental health awareness month, I wanted to highlight the pros. Below is a list of my reflections for both sides: Cons: It made me feel trapped and fearful It made me have a broken record in my brain replaying negative thoughts It made me sabotage relationships It made me ruminate It gave me intrusive thoughts that made me question my sanity It made me obsessed with religion and trying to be the perfect Christian It made me crave assurance It’s kept me stuck within my business It made me experience some of the worst panic attacks of my life Pros: It’s made me a more empathetic person It’s made me more introspective It helped keep me out of trouble It’s made me have more resilience It’s turned me into a fighter It’s made me ask myself lots of questions to gain awareness & ultimately confidence It’s made me be more truthful It’s helped me stick with my workouts because they’re real time and I am holding myself more accountable not to miss a day It’s made me more prepared to cope with things like COVID-19, periods of time filled with uncertainty As I shared in this episode, I'm a Certified Personal Development Coach and I empower women to develop & strengthen self-confidence in their personal lives, careers, and relationships. I offer 1:1 coaching, group coaching, and workshops. Feel free to check out my (NEW!!) website www.CoachLisy.com for more information. And if you're looking to join a network of wellness entrepreneurs who are open to collaboration, feel free to join here: https://www.coachlisy.com/group/wellness-entrepreneurs-open-to-collaboration/discussion --- Send in a voice message: https://anchor.fm/foundfamily/message

Evie touches on counting macros and who should and shouldn't do it. She breaks down the pros, cons and the messy parts of doing this nutrition craze.Counting macros is about using a certain percentage of carbs, fats, and protein that one diet Is compromised of. These percentages will be based on that person's goals, current body fat levels, and activities.Pros:It works for a lot of people.It will produce results in a short period.This can also build awareness of what you should eat, how much you eat, and how different foods make you feel.Good for reaching high goals of macros such as athletes.Cons:It's not for people who don't want to measure their food.One may not be able to join their family during meals because of the need to weigh the food before eating.It is NOT sustainableIt is NOT necessaryMessy:If it's just you who determines the percentage of carbs, fats and protein that you should take without any concrete basis, YOU ARE DOING IT WRONG.If you have a coach, ask themIf he/she knows if your hormones are balanced and how they're determining itHow do they know the health of your gut microbiome. Most macro-based coaches and macro-based apps are just giving a series of questions. Both may give you the amounts you need but it doesn't give you the whole picture.This is your health that's on the line. It's not just about how you look in front of a mirror. There are a lot of people who look at food as a battle, which is sad.Counting macros is all about reinforcing a great relationship with food, but dangerous for people who have suffered from eating disorders in the past.There are consequences for being strict with your diet, Evie challenges us to be prepared. She even opens up about a time when she was counting macros and messed up her hormones pretty badly.ONE TRUTH: We are making nutrition way too complicated. As long as you're eating five colors each meal, you don't have to worry about your intake of carbs, fats, and protein.Support the show (https://eviefatz.com/)

During the summer our family has a tradition called “Fry Day.” We make fried foods several times during the summer. It is a type of project meal that is as much about the preparation as it is about eating. Oil- You want to use a high smoke point oil because it will not oxidize at the temperatures required for frying. Most recipes fry at 350-375 degrees Fahrenheit. I like to use peanut oil. If you have peanut allergies, canola or shortening both work too. When you are done frying, strain the oil in a fine mesh strainer lined with a coffee filter. You can store the oil in the refrigerator or freezer and reuse it several times. Vessel- I have used an electric deep fryer. Pros- You can set it for a specific temperature. Cons- It can take a long time to heat up and tends to lose temperature as you add food. It is also difficult to clean. I prefer to use an enameled cast iron Dutch oven (like LeCruset.) It works especially well on gas stoves because you can regulate the temperature with the flame. I have used Dutch ovens on electric stoves too. You will want a candy thermometer with a Dutch oven so you can see the temperature. Order- If you are reusing the oil, you want to start with foods that do not have strong flavors or odors. I like to start with corn dogs or donuts. We always do funnel cakes on the 4th of July and then I move on to French fries, fried chicken and end the summer with fried fish or shrimp. Once you have used it for fish you will want to throw away the oil. Smitten Kitchen has a good recipe for French fries that she adapted from Cooks Illustrated. You can find the recipe here.

Live streaming is hot. In this episode, we cover the best live streaming tools we have found streaming to Facebook, YouTube, Periscope, Instagram, Twitch and RTMP. Having the right tools to deliver your live stream content is key to building your community and brand. Here are nine of our favorite tools. BeLive.TV Use BeLive.tv to stream on Facebook and invite guests to join you. Pros: A free account gives you 20 minutes, twice a week for streaming. Paid accounts start at $15/month and removes BeLive branding. Bring up to 4 people into your broadcast. If you run into tech issues, you can refresh and don’t lose your session. Your comments are viewable in the online platform. Guests have the option to come on mobile or desktop. Schedule posts and reminders. Video orientation can be changed easily. Simple to use overall. Cons: The quality of the video is not always the best. You can’t initiate the broadcast from mobile. BeLive only streams to Facebook. Streamyard Use StreamYard to live stream on YouTube, Facebook, and any other network that accepts RMTP. Pros: It’s free with Streamyard branding. Streams to Facebook, YouTube and RTMP Server, which lets you stream almost anywhere. For $25 a month you can add overlays, remove branding and add your logo. Schedule a post with information about your upcoming live stream on Facebook that also sends a reminder to your audience. See and share live comments on the online platform. Cons: Currently in beta, but it’s an opportunity to have input on the features that are important to you. Doesn’t stream to Instagram. Not currently accessible via mobile. Only lets you stream to one service at a time. Zoom Use Zoom to stream to Facebook and invite guests to join you. Pros: Good quality video. Very few technical issues. Record locally to your computer without the extra step of downloading. Can be used for online courses, webinars and online training. You can stream with Zoom to Facebook Live for an additional fee. Cons: A $40/ month Pro Account is needed to stream to social media. Doesn’t let you see comments. Blue Jeans Use Blue Jeans to stream to Facebook and invite guests to join you. Pros: Great quality that allows you to put in text in the lower third of the screen. Download a recorded video afterward. “Green room” where you can connect with guests before you go live. Conduct a regular video conference call or webinar. BlueJeans also had a telephone number attendees can call into. Cons: BlueJeans is $40 a month for its BlueJeans Streaming service and it only streams to Facebook. It doesn’t allow you to schedule your broadcast on Facebook. You can’t see comments. Video screen display is limited. Ecamm Live Use ECamm if you own and mac and want to stream to Facebook Live, YouTube Live, Periscope, and/or Twitch. Pros: All-in-one live streaming production platform. Low cost, one-time fee of $79) and a 7 day free trial. Streams to Facebook Live, YouTube Live, Periscope, and Twitch. Comments viewable in one place. HD quality using any connected mic and capturing device including a Canon DSLR camera and even multiple cameras. Easy overlays and countdown timers. Can play pre-recorded videos in your live stream. Host up to 5 guests via Skype and record Skype calls. Cons: For Mac users only. Requires some tech know-how. Loola Use Loola to stream to Instagram, YouTube, TikTok, LiveMe, UpLive, and 17Live. Pros: Completely free platform. Streams to Instagram, YouTube, TikTok, LiveMe, UpLive, 17Live and they are adding new features everyday. Streams from desktop and mobile. Stream to multiple social networks at once. Promote Loola to remove their branding from your videos. Cons: Doesn’t stream to Facebook, Periscope or Twitter. The ability to switch to a new mic or video isn’t clear. You can only stream yourself and you can’t invite guests. Clunky setup. WebinarJam Use Webinar Jam to live stream to YouTube and Facebook. Pros: Built to create webinars, but you can also use it to live stream to YouTube and Facebook. Have 1-6 presenters at a time. Allows you to stream to 5,000+ people. Cons: It is more expensive than some of the other options at about $479 to $568 per year. You can’t get info without going through their sales funnel. Open Broadcaster Software (OBS) Use OBS to stream to RMTP, Facebook, YouTube, Twitch and more. OBS is a free software that allows you to capture video from a variety of cameras and computer screens, and composite them together into professional-looking productions. Pros: Free and open source. Streams to multiple platforms at the same time. Developers have created lots of add-ons for OBS to make it do almost anything you need. With a tech understanding of how the platform works, you can add overlays, multiple cameras, and other features. Cons: OBS is very technical and takes a lot of computing power. You need a rock-solid Internet or Wi-Fi connection with upload speeds of at least 10Mbps. Wirecast Use Wirecast if you want to have a professional portable television studio to live stream to multiple social networks. Like OBS it allows you to use multiple camera and screen inputs.  Pros: Professional live streaming software you can try free for 30 days. It can simultaneously stream to as many locations as you need and your computing power and bandwidth can handle. It has a great library of transitions and overlays. Feature rich for pros and can handle multiple cameras. Cons: Can only bring in two remote guests at the Studio level. You can bring in seven guests at the Pro level, but it’s expensive. How to Build Influence with Livestream Video Take Action Go to our show notes page and scroll down to the Take Action section. Once there you can enter your name and email to get our Livestream checklist to help you plan for before, during and after your live stream. You will also be subscribed to receive updates when our podcast goes out each week.

Everyone wants to talk about Final Fantasy 7 Remake. Is Square Enix going to drop the ball? More importantly, are they going to try and screw us? The latter seems pretty likely at the moment. What we can't figure out is how this company hasn't learned to be transparent yet! FF7 remake - Let's talk about the Possible Pros an episodic release presents: It could be indulgent in environments, and cinematic presentation. It may mean we can see the first episode within the next two years. It may mean they won't cut anything, even mini-games.   Cons: It may mean cutting the world map. It may mean not being able to return to previous areas. There's no clear definition by Square about what constitutes a "full length" game. PR people tend to be full of crap, so nothing is assured. After that, Matt fills us in on his game of show, and a couple other fun games that look like they have a lot of potential!   As always dudes, please rate and subscribe!   Shine on!

Pros:  Glengarry Glen Ross has an amazing cast/team behind it.  Cons: It’s not very good.  Hear me out! It just doesn't hold up for Mike and Rich!  Maybe you disagree…MAYBE YOU’RE AN IDIOT.   I’m sorry, I didn’t mean that.  Listen to the utter disappointment in the guys’ voices as they try to figure out what went wrong.  This episode brought to you by Traffic Cop!

In recent podcasts, I've talked a lot lately about alcohol, and what it does to the body, both and . My friend , who wrote the article below and is the host of the , has a very interesting take on alcohol. So in today's podcast, you're going to learn how quitting alcohol helped James lose 30 pounds of fat, make more money, attract better friends and lovers, and got him a job hosting SportsCenter on ESPN - and get a formula for reducing or quitting alcohol. You'll learn: -Why James quit alcohol... -What happens to your body when you stop drinking, physically and mentally... -The biggest challenges that happen when you stop or reduce drinking... -What to do when you’re at a party or bar if you're not going to order a drink... -If James turned to any other vices as a replacement... -Why James doesn't just use a “one glass of wine a day” approach... -And much more! ----------------------------------- "I am four years alcohol-free today. What started as a 30-day challenge, turned into a four-year lifestyle change. Friends often ask me about this so I figure I’ll quickly share my story, assuming others may be interested. I was never a big drinker. I’d enjoy a few quiet beers during the week. Most weekends I’d go a little harder and get a good “buzz”. On a handful of occasions over many years, I would say I got “drunk”. It was all good fun. There was no drinking to excess. I never had a drinking problem. But I awoke with a shocking hangover one morning four years ago at the South by Southwest festival in Austin, Texas after a particularly fun night. I walked into an International House of Pancakes for a hangover breakfast. The IHOP menus have photos of the food you can choose – big, bright, bold colors. The sight of those scrambled eggs, bacon and pancakes on the menu and big, fat, overweight people sitting at tables next to me made me ill. I decided then and there to see if I could go 30 days alcohol-free. It was simply a personal bet with myself to test my self-discipline. I didn’t plan to go more than 30 days. But I eventually would. The first two weeks were hard. I went out with friends and ordered water or diet coke and they’d give me a hard time. “You’re un-Australian!” they’d say to me. But I got through those two weeks and I was off to the races. I felt better, slept better and had much more mental clarity. After 30 days, I’d lost an incredible 13lbs (5.9kg) of fat around my stomach. Just from stopping drinking. I had more money in the bank balance, my skin looked considerably better and I actually enjoyed getting out of bed early morning to exercise. James (left) a few years before he quit drinking at 218lbs (98kg) and James (right), today, alcohol free, at 180lbs (82kg) So I said to myself, “Bugger it. I feel great. I’ll just keep going and see how far I can go.” Little did I know just how far I would go. After 60 days, I craved a cold beer. Or a red wine. Or a Bombay Sapphire gin and tonic with a dash of lime. When it was hot outside, I started dreaming, “I would smash an ice cold beer right now!” But I breathed deeply, downed a diet coke or water and the feeling passed. After three months, I felt terrific. I’d dropped a few more pounds of fat and was starting to put on some lean muscle in the gym. People were complimenting me on how good I looked. I also realized that despite not drinking, I was still managing to have wildly entertaining nights out – even with my drunken friends slurring their words around me. Conversations with women became much more interesting. When I told women I wasn’t drinking, far from them thinking I was an alcoholic in recovery, they actually told me they were impressed with my self-discipline. You don’t need alcohol to have a good time “Beautiful,” I thought. “I can stop drinking and still be fun, entertaining and attractive to women.” Guys were always suspicious of my story, though. They always thought I was a recovering alcoholic who “obviously” had a problem. I just smiled. Between three and six months I was in the zone. I felt energetic and healthy and I actually started to thrive on telling people I had temporarily stopped drinking. But many people – particularly guys – still challenged me. They called me a “Pussy!” Or said to me, “Just have one!” Or “An Aussie that doesn’t drink?!?! F$%k off!” I just laughed, pointed to my head and gave them my stock response, “I’m too strong in mind!” Some idiots even tried to secretly slip vodka into my soda. I had to make a point of always sniffing before drinking if they’d ordered for me. Six to 12 months was fairly easy to be honest. And this is where I noticed the most dramatic changes. I found that my relationships were considerably better – romantic and platonic. For example, I was constantly thinking about how I could help my friends rather than how they could help me. I was more inclined to help people generally and was more considerate. I was calmer and noticed I made better decisions. My work productivity soared. My business made more money. More opportunities – like – came my way. When it did, I was clear in mind, energetic, and seized the opportunity. I ended up getting that gig and hosted SportsCenter for two years. I did, however, find I got tired at night time and went to sleep earlier. Listen, I could still burn the midnight oil until 5am during my sobriety. But I found I didn’t really want to. I felt like nothing that good really happened after 1am anyway. So I would party hard – alcohol-free – until 1am. Most people who just met me weren’t even ever aware I wasn’t drinking. I could still be the life of the party with nobody even knowing. Then I headed home to be asleep most Friday and Saturday nights by no later than 2am. James still James partying late - alcohol free I was up at 8am or 9am on weekends to hit the gym, showered, had breakfast and was ready to tackle the day by 11am when my mates were just dragging their lazy hungover backsides out of bed. When I reached the personal milestone of one year without drinking, I found myself back in Austin at South by Southwest. I went to a pub, ordered a Budweiser, and put it to my mouth. For James, no alcohol means more energy for exercise It smelled good. I had every intention of drinking that beer. But something stopped me from taking a sip. I paused and thought about it for a minute. I decided that all the pros of not drinking outnumbered the cons. So I said to myself, “I’ll just keep going.” So I did. I put the Budweiser down and haven’t picked up a drink since. March 12, 2014, is four years to the day since I gave myself that initial 30-day challenge. I’m 20lbs (9kg) lighter today than I was when I started on March 12, 2010. I’m 38lbs (17kg) lighter than when I was at my porkiest (See fat face photo above). Drinking definitely kept fat around my waist. Stopping drinking eliminated it. This is likely due to three main things: 1. Alcohol contains a lot of carbs 2. Drinking makes you eat a lot more food, especially bad food like fries and desserts 3. Quitting drinking gives you more energy which turns you into a fat-burning machine. I’m not for one moment suggesting you should quit drinking entirely like I did. Obviously, I am an extreme case. But my story clearly shows some of the positive benefits you can get if you do quit. Even just reducing your alcohol consumption by a few drinks a week, I believe only positive things can happen. If I have a drink today, no worries. I’ve accomplished my goal. But I just don’t feel like having a drink. In summary: PROS: I feel better, look better, work better, act better, am better, have more money, have better quality of friends, really enjoy a nice ice cold water, don’t miss alcohol, realize I CAN party like a rock star WITHOUT alcohol, friends who’ve known me a long time say I’m a considerably nicer and more agreeable person CONS: It is sometimes awkward explaining to new friends or business associates why you don’t drink. BUT…that initial awkwardness is mostly felt by THEM, not by you. And you can’t control how they feel. If you decide you want to give it a try, trust that the pros will likely outweigh the cons. Set yourself a 30-day-goal. Or a two or three-month goal. Test it. See how you feel. See if it works for you. Or go for a year. Or don’t do it at all. If you’re happy drinking, keep drinking! I love drinking! I love to drink a six-pack of beer and a bottle of red with the best of them. I’m sure I’ll do it again one day. But for now, I’m happy with water and soda and feel like I am the best version of me." Do you have questions, comments or feedback about the health of alcohol, quitting alcohol, reducing alcohol or anything else related to today's podcast? Leave your thoughts at  and either James or I will reply!