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What if curiosity could be your secret weapon in marketing? I'm thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging. The insights you'll gain in this episode will help you connect more deeply with your audience and drive more meaningful interactions. Dive in and discover how to make your marketing strategy not just effective but also fun and engaging! In this episode of the podcast, we talk about: The four types of curious people How to use curiosity to engage your audience Practical tips for infusing curiosity into your marketing content Why less detail can sometimes lead to more engagement How storytelling can be a powerful tool in curiosity marketing Curiosity Marketing beyond social media …And More! This Episode Was Made Possible By: Sked Social Are you looking for seamless collaboration on your social media management platform? Don't risk security by sharing seats, or paying extra just to add team members. With Sked Social, you get unlimited seats at no extra cost. Simplify your workflow by managing all your social media accounts from a single, easy-to-use dashboard, and keep all your stakeholders in one place. Spend less for effective social media management, with flexible, predictable pricing that grows only when your social portfolio grows. Get started with Sked Social today and take your social strategy to the next level: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=curiosity_episode Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 2024 Instagram Bootcamp You don't need to go ✨Viral✨ on Instagram... you need to get Profitable! Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators. From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp About the Guest: Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's owned and operated brick-and-mortar as well as two online businesses. She's worked with 100+ industries as a copywriter, helping her clients increase their visibility, and build relationship and community-based businesses. She has a knack for unlocking her client's unique voices and bringing their personality to life. For fun, she enjoys the nerdiest of word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website: https://emilyaborn.com/ Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn Facebook: www.facebook.com/emily.catherinegrace/ Content with Character Podcast: https://emilyaborn.com/content-creationpodcast/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/317
This is the final (for the foreseeable future) She Built This podcast episode! In this episode, I share some of the things I've been sitting with and thinking about lately in regards to the transition around She Built This, how I'm taking a step back from the show, and some inspiration for YOU if you're considering: Letting go of something in your life or business Making a shift or pivot in a different direction Closing your business or venture entirely Whether your "era" in question has been personal, professional, spiritual, emotional, physical, or something in between -let's send it off with a proper goodbye and wish it farewell together. Mentioned in the episode: My Content with Character Podcast Start HERE: 4 Questions to Ask Yourself When Starting Something New 6 Types of Procrastination 4 Out-of-the-Box Ways to Increase Visibility EmilyAborn.com: My Copywriting Business Abbreviated version of the 6 steps I share: 1. Celebrate, grieve, thank 2. Reflect and take stock of the lessons learned 3. Set realistic goals and intentions for your next phase 4. Let go emotionally 5. Gather up your support system 6. Take action steps Connect with Me I'm your host Emily Aborn and I'm a Content Copywriter which means I spend most of my time helping clarify messages and give ideas their voice. I take content writing and copywriting tasks off people's plates and save them lots and lots of time and frustration. I provide lots of done-with-you resources like my podcast, a very extensive and informative blog, and my weekly emails! I also do workshops, run group programs, host events, and more! I'll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you're the FIRST to know, the very best way to do that is to join my email list HERE. Connect with Me Online: Website: www.emilyaborn.com Email: emily@emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn
Authenticity used to be my favorite word... I used to absolutely LOVE the word "authentic". It meant something. Genuine and true blue. I blame marketing but authenticity has lost a bit of its spark as it became a "strategy" and "tool" for business owners. In this episode, my guest, Melissa Snow and I get into the word Authenticity and unpack what it really means. We also couple it with another scary one that goes hand-in-hand with being authentic, "networking". Don't let the internet buzz ruin these words for you! In this episode: We get into what it means to be authentic What authenticity isn't How to learn more about the authentic, true blue YOU human inside How to network like a human What it looks like to infuse intention into what you do and share Melissa helps make the intangible tangible as she offers practical action steps, and of course a little soul-searching to get you started! About Melissa Snow Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides women with essential support and resources for business growth. Melissa's mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her husband, two dogs and three cats. She loves iced coffee, true crime, Taylor Swift and buying books she'll never read. Website Instagram Facebook Virtual Speed Networking Events About Me, Your Host - Emily Aborn Content Copywriter, Speaker, and Podcast Host I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me Content with Character podcast
No, we're not just sharing a bunch of unpopular opinions in this She Built This episode... We don't kick it off by saying, "I don't know who needs to hear this..." but we DO dive into the world of online business and unpack some of the myths, tricks, blanket advice, and generic business building tips you see flying around on the internet. I'm joined by special guest, Jessica Lackey, to debunk myths about online business and more. What's inside the episode: Inbound vs. outbound Marketing vs. relationship-building (how even THAT sounds sleazy!) Scaling The elusive, yet magical seven-figure mark of success Is it a niche or is it a pattern? Reels - are we doing this? Yay or nay? Cultivating a playlist vs. pushing noise into the feed Finding communities that are a good fit And so much more! About Jessica Lackey Bio: Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs. Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community. Connect with Jessica: Listeners can connect with Jessica, take her free Radical and Rooted Business Lifecycle Assessment, and learn about her services, including next steps by visiting the following link https://www.jessicalackey.com/welcome Website: https://www.jessicalackey.com/ Social links: Instagram: https://www.instagram.com/jessicalackey_consulting/ LinkedIn: https://www.linkedin.com/in/jessica-lackey/ Twitter: https://twitter.com/jslackey YouTube: https://www.youtube.com/@jessicalackey About your host, Emily Aborn I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Book a Strategy Session with Me Content with Character Podcast
Friendships can be challenging... Regardless of who you are. No matter whether it's a friendship with a coworker, colleague, fellow business owner, or BFF from grade school. As my guest Danielle Bayard Jackson shares in this episode, female friendships are especially complex while being incredibly important! Because I've had my fair share of complex and complicated female friendships throughout my life, I had many questions! I thought you might as well, so I decided to bring in an expert in the matter, Daniel Bayard Jackson, who believes that it's worth fighting for our friendships. Danielle is a female friendship coach and educator who speaks about platonic women relationships and the science behind it. Her podcast, Friend Forward, is dedicated to teaching us how to create and maintain better female friendships. We get into: What makes female friendships so unique and different Why female friendships are worth fighting for Whether or not you should strive to find friends outside of business and / or entrepreneurship How to find friends And more! Danielle Bayard Jackson is a female friendship coach and educator who speaks nationally about the science of women's platonic connections. Her coaching business, Friend Forward, is dedicated to teaching women how to create and maintain better female friendships. Danielle's expertise has been featured in The New York Times, NBC News, Psychology Today, Wall Street Journal, FORTUNE Magazine, and Oprah Magazine, various talk shows and a host of other media outlets. A former high school teacher, Danielle now uses her teaching skills as an educator to coach women through common friendship conflicts. As a member of the American Sociological Association, she uses the latest research to create practical, tangible strategies to help women create more depth in their platonic relationships. Companies like TikTok, the NBA, NFL, and Etsy have all booked Danielle as a speaker to address the topic of connection psychology. As the resident friendship expert for the global app Bumble For Friends, Danielle shares her insight weekly on The Friend Forward Podcast, has several viral videos on TikTok, and recently signed a book deal to bring her practical, research-based strategies to the masses in May 2024 (tentatively titled Fighting for our Friendships). Website Book: Fighting for Our Friendships Instagram About Emily Aborn Content Copywriter and Podcast Host: Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast
Today's episode is a bit of a different one! It's not a tips, how-to's, action steps kind of episode, it's the story. A story of where art meets science and the power of smell to transport us. Today's episode is featuring Helida Dodd, owner of Marbella Perfumes, who loves bringing stories and scents together in a powerful way. We get into how she started, where the path in the road took her on a totally different journey, and some of the things she has to face and overcome as a product-based, artisan business owner. Our conversation covers: How Helida went from engineering to perfume Why smells are so important for connection Parallels between storytelling and scents Advice for for artisans, makers, and product-based businesses to overcome common fears getting in the way of their success And more! Books and Podcasts Mentioned The Alice Network by Kate Quinn The Ride of a Lifetime by Bob Iger Content with Character Podcast with Emily Aborn The Perfume Making Podcast with Karen Gilbert About Helida: Helida Dodd is a Perfumer for lovers of beautiful fragrances who can't tolerate traditional perfumes. She loves showing how perfume and smells are as a sensorial component to teach critical thinking, create new habits, and form cohesive teams. She's a former Industrial Engineer who spent many years in healthcare, logistics and supply chain management. Today, she uses her engineering and chemistry background to create intricate perfumes and showcase the relationship between art and science. When she's not concocting her exquisite formulas or speaking, you can find her spending time with her husband and two teenagers, volunteering with the Children's Voice Choir, biking, doing yoga, or daydreaming about traveling. Connect with Helida: Website Instagram Facebook About Emily Aborn Content Copywriter and Podcast Host: Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast
Stats show that communication is approximately: 55% Nonverbal Communication 38% Tonality (how we say it) 7% The words (the ones we choose to convey our thoughts) Today's guest, Brian Galke, shares with us about that 55% as he digs into the nonverbal communication and information that can be found written on the face. Brian is the CEO and Founder of Subtle Skills, a training ground for decoding faces to help you improve your communication with others, build rapport, and give them more time, attention, and presence. For this episode, allow yourself to open up your mind to new possibilities and join me in following my own curiosity in learning something new! Our conversation includes: How Brian learned about facial feature decoding and why he started down this path Benefits in facial feature decoding for our relationships and business Key features of the face to focus on for communication styles, information delivery, and more What makeup says about our faces The connection between overall body language and the face And more Links and Resources Mentioned: Books: Never Split the Difference by Chris Voss You Say More than You Think by Janine Driver What EveryBODY is Saying by Joe Navarro YouTube link to this episode: https://youtu.be/iUbx7XpodhA Brian's products: https://subtleskills.com/services/ About Brian Galke Brian Galke is a renowned Facial Feature Decoding Expert with over two decades of experience in Business Coaching, Speaking, and Training. Brian's unique perspective on sales training challenges conventional notions by emphasizing the importance of creating a connection and finding a connecting point with your potential customer. As a "People Connector," Brian has a reputation for breaking down barriers and bringing out the best in people. His practical, street-savvy coaching style, fused with real-life stories and conversational techniques, connects with his audience at an intimate, intense, and individual level. LinkedIn Instagram Website About the Host, Content Copywriter Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast
Notetaking goes beyond capturing information. It helps you organize, process, and engage with the information. This week, episode 198 of the Positively Living Podcast is about notetaking inspiration to easily organize your life!Emily Aborn is a Content Copywriter, Speaker, and Host of the Content with Character and She Built This podcasts. She lives in Temple, NH with her husband, Jason, and their snuggle-loving dog, Clyde. She enjoys hiking, reading, being a Jeopardy contestant from her couch, and writing.In this episode of the Positively Living Podcast, Emily Aborn and I share each of our notetaking techniques and explain why they work for each of us individually. We also share what we use to take notes and offer actionable steps you can take right now to try notetaking in a way that works for YOU. Emily and I cover the following topics:How taking notes helps to remember important details, act on ideas, brainstorm, and stay present during conversations. Our favorite methods and tools for note taking and different use cases for each. A good first step to get yourself into the habit of notetaking. Notetaking is a technique with endless methods. To uncover what works best for you, start by understanding why you're notetaking, then choose and try some options to see what works best. If you're a DIY dynamo looking for simplicity and productivity support, you'll find it in the Positively Productive Resources Vault. It's packed with the worksheets, checklists, workbooks, and recordings I use with clients. Go to http://www.positivelyproductive.com/podcastvault where the promo code PODCAST will give you a special listener discount.CONNECT WITH EMILY ABORN:WebsiteInstagramPodcastsFacebookLinkedInCONNECT WITH LISA ZAWROTNY:FacebookInstagramResourcesWork with Lisa! LINKS MENTIONED IN THIS EPISODE:(Find links to books/gear on the Positively Productive Favorites Page.)How to Organize Notes and Ideas | Positively Productive Systems LLC3 Simple Systems to Organize Your Life + Business | Positively Productive Systems LLCThe Benefits of Therapeutic Journaling for Mental Health | Positively Productive Systems LLCStress-Free Content Creation with Emily Aborn | Positively Productive Systems LLCUsing Collaboration to Boost Visibility with Emily Aborn | Positively Productive Systems LLCChoosing Your Creative Collaborative Platform with Emily Aborn and Alesia Galati | Positively Productive Systems LLC
Leaning into the wisdom of the Love Languages can help to simplify your choices in personal relationships, in your business, and with yourself. You can save yourself time, energy, and mental gymnastics when you're aware of your love language as well as those around you. You can also tap into the Love Languages when forging collaborations, working with clients, and overall in your business as you help others feel seen. In today's conversation, my guest Lisa Zawrotny and I get into: What the five love languages are How we can use the love languages in our business and client processes How recognizing someone else's love language makes them feel seen, heard, and understood AND saves us time and energy wondering how to make them happy How using the love languages increases our productivity, motivation, and inspiration And more! Links and Resources Mentioned: Content with Character Episode: What's Your Marketing Love Language? Positively Living Episode: How to Practice Self-Care Using the Five Love Languages with Miriam Wexler Emily Aborn's Blog: Love Languages: Examples to Inspire Marketing Content About the Guest, Lisa Zawrotny Lisa Zawrotny is the founder of Positively Productive Systems, host of the Positively Living™ Podcast, and a Productivity + Accountability Coach certified in positive psychology and stress management. She helps multi-passionate entrepreneurs prioritize what matters and customize productivity approaches so they can achieve more by doing less. When she's not working with clients or podcasting, you can find her playing music and watching movies with her husband and kiddos, or drinking iced coffee and reading while trapped under a cat. Website Instagram LinkedIn Positively Living Podcast Connect with the She Built This podcast host, Content Copywriter Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast
We all know that being a podcast guest is the number one way to grow your show. But how much preparation do you actually have to put in to be a high-quality, stellar podcast guest? Emily Aborn and Lisa Zawrotny are back this week to share their processes and top tips for being an outstanding podcast guest who brings value to audiences wherever you go! With well over 200 guest spots between us, Lisa, Emily, and I chat all things podcast guests. This week, episode 134 of Listeners to Leads is about being an effective podcast guest! Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards.In this episode of Listeners to Leads, Emily Aborn and Lisa Zawrotny are sharing the importance of listening to the podcasts you're going to be a guest on and actionable steps you can take right now to prepare to talk about your zone of genius as a guest. Lisa, Emily, and I also chat about the following: How much of a podcast should you listen to before being a guest on it?Searching for guests similar to you who have already been on the show.Organization and tracking information for podcast interviews.Getting a clear picture of the podcast's ideal listeners before the interview.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH EMILY ABORN:InstagramPodcastWebsiteCONNECT WITH LISA ZAWROTNY:InstagramPodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED:Listeners to Leads Ep. 133: Being an Effective Podcast Host with Emily Aborn and Lisa ZawrotnyListeners to Leads Ep. 110: Creating Curiosity with our Podcast Content with Emily AbornListeners to Leads Ep. 18: How to Plan an Interview Podcast with Lisa Zawrotny
Trust is of the utmost importance as an entrepreneur. Trust in business impacts: Collaborations Subcontractor relationships Client experience and client relationships Decision-making as a business owner This episode is way more than just the ol' "know, like, and trust" factor. This is about how we make and break trust as business owners and why it matters. My guest, Kristin Messegee and I get into building trust as humans and business owners with ourselves and others. The Role of Trust in Business She Built This episode highlights: What is trust? How is it defined? Different flavors and levels of trust Just because you trust them, doesn't mean you have to trust them with everything Trust doesn't look the same for everyone and everything As a business owner, how do you look for people you can trust? Building trust as business owners Trust in business red flags (and green ones too!) What to do when trust has been broken in business and relationships? Should we trust our gut? And more! About Kristin Messegee: Kristin is a Life Coach for Enneagram Sixes. She helps them live less in their head and more into their lives. She's the host of the Life Uninhibited Podcast, The Enneagram Six podcast. Kristin has a teen and an almost teen and loves this stage of parenting the most so far! She has always thought she was made to parent teens! She is happily married, living outside of Austin TX, though the Pacific Northwest has her heart. Connect with Kristin: Life Uninhibited Podcast Instagram Confidence Video Course About the Host, Emily Aborn Content Copywriter Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 98+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast
In this episode, I pass the mic to Emily Aborn of the She Built This and Content With Character podcasts. We talk about how copywriting informs her podcasting experience and the advice she has for people who aren't sure if they're ready to start their podcast.Listen to Content With Character here: https://emilyaborn.com/content-creationpodcast/ and while you're there, explore Emily's website to see how she can serve your podcasting and business needs.Connect with Rue:https://www.sonivia.comhttps://www.instagram.com/soniviastudios/ Don't Forget:- Subscribe to Up An Octave to never miss an episode!- Leave a review and rating, I so appreciate your feedback.Share the Love:Loved this episode? Share it with your friends, family, and colleagues who are interested in podcasting. There's no gatekeeping over here!I'll be back next Tuesday to talk about how to choose the right microphone for your podcast.Music Credit: Up An Octave Theme by Rue Spence with additional vocals provided by Darnell SpenceUp An Octave is hosted by Rue Spence of Sonivia. Up An Octave is a podcast for women and nonbinary people who are ready to take up space in podcasting to share their voices with the world.
Having guests on your podcast is a valuable way to bring your audience new perspectives and ideas on topics they deeply care about. But choosing the right guests for your show can be time-consuming, especially if you receive tons of pitches from people looking to be on your show. Emily Aborn and Lisa Zawrotny are back on the show to share their processes for finding the right guests for their podcasts, and how they prepare for guest interviews. This week, episode 133 of Listeners to Leads is about being an effective podcast host! Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards. In this episode of Listeners to Leads, Emily Aborn and Lisa Zawrotny are sharing the importance of thoroughly vetting your potential podcast guests and actionable steps you can take right now to prepare for a podcast interview as a host. Lisa, Emily, and I also chat about the following: Being selective about the guests you bring on your show.The right level of preparation for a podcast interview as a host.Structured vs. Conversational podcast styles and how it affects guest choice.Content planning and deciding where to put a guest episode in your podcast schedule.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH EMILY ABORN:InstagramPodcastWebsiteCONNECT WITH LISA ZAWROTNY:InstagramPodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media!
Happy New Year! This is the year that you finally start your podcast. You're determined, you're committed, you're…. overwhelmed on how to get started. Trust me, I've been there, starting your new podcast comes with a lot of new territory. You want to make the best show possible, and invest in the right equipment. This episode will arm you with the tools you need to make the show of your dreams. In this episode you'll learn about:- Choosing a unique name that helps your show get discovered- Crafting the "why" statement that informs your podcast's purpose and plan- Coming up with enough episode topics to get you excited and dodge podfade- Selecting the right microphone for your show, and your budget- Developing a cohesive and attractive brand identity for your show- How to choose the right host for your podcast This week's question comes from Laura. Got a podcasting question for me? Send it to rue.sonivia@gmail.com Connect with Rue:https://www.sonivia.comhttps://www.instagram.com/soniviastudios/ Special Offer:Snag your podcasting checklist freebie here: https://sonivia.ck.page/newpodchecklistSchedule your free consultation here: https://www.sonivia.com/book-onlineDon't Forget:- Subscribe to Up An Octave to never miss an episode!- Leave a review and rating, I so appreciate your feedback.Share the Love:Loved this episode? Share it with your friends, family, and colleagues who are interested in podcasting. There's no gatekeeping over here!Next week, I'm passing the mic to Emily Aborn of Content With Character and She Built This, pregame with her show here: https://emilyaborn.com/content-creationpodcast/Music Credit: Up An Octave Theme by Rue Spence with additional vocals provided by Darnell SpenceUp An Octave is hosted by Rue Spence of Sonivia. Up An Octave is a podcast for women and nonbinary people who are ready to take up space in podcasting to share their voices with the world.
This past year, life's felt a little more cluttered and confusing to me than usual. As I was starting to do some of my end-of-year reflections and planning forward, I asked myself some of my usual questions: "What do I want in the coming year? What do I want to create? What do I want in my LIFE?" And a lot of my answers weren't really satisfying or deeply fulfilling. They were based largely on what I wanted to do and accomplish, and didn't really get into who I wanted to be. Looking for more depth and clarity in what was REALLY burning inside me to create, I discovered Bonnie Wan (today's guest), author of The Life Brief: A Playbook for No-Regrets Living. Today's episode is my conversation with Bonnie as she shares her own story and gets into what a life brief is and what it can do in your life. It's surprisingly simple and yet, lends itself to endless possibilities. In our interview, Bonnie Wan shares: Her personal story and breaking point: what inspired her in this work of helping people with their Life Briefs and writing her book. What is a life brief and who should try writing one? The power of a daily brain dump What to do if you're keeping yourself stuck by playing small How to bring to light the places you're hiding "Chase your goosebumps!" "Actions are a byproduct of clarity" And so much more! Quote by Roger Housden (paraphrased) "Writing is like rearranging the furniture of your mind." Connect with Bonnie Wan: BONNIE WAN is an author and speaker, as well as partner and head of brand strategy at the world-renowned advertising agency, Goodby Silverstein & Partners. As creator of The Life Brief, Bonnie helps people live with greater clarity, creativity, and courage by teaching them how to write creative briefs for their lives. The Life Brief has evolved from a SHORT FORM BIOGRAPHY agency talk into a workbook, workshops, and speaking appearances at Gwyneth Paltrow's Goop, Jane Goodall's Activating Hope Summit, the 3% Conference, SXSW, Accenture, Apple, Google, Change.org, and more. Website Instagram Pre-Order the Book: The Life Brief: A Playbook for No-Regrets Living is a hands-on guide for boldly living with intention and imagination, from the inside out. It's available now from Simon Element, Simon & Schuster's division dedicated to personal transformation. About the Host, Emily Aborn Content Copywriter Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast Note for listeners: Please censor accordingly as there is some explicit language used.
What would it look like to DO the damn thing you REALLY want to do in your life? Do you know where to start identifying what that thing is and how to make space for it? To wrap up 2023, I wanted something new, fresh, and inspiring vs. just the normal old goal-setting and planning. I wanted to get super solid on WHAT I'm focusing on in the coming year and WHY. I want to go after my biggest dreams 150%! In order to get clear on what that looked like, I needed to dump all the puzzle pieces of my life onto the table and see which ones fit and which ones didn't (some belonged to someone else's puzzle entirely, and I have no idea how they got in my bag!). It was in Taking Inventory personally and professional and doing a little soul-searching that I met today's guest, Bevin Farrand, author of Your Damn Manifesto which is a guide to getting clear on your vision and putting it front and center at all times. In this episode with Bevin: Why she encourages us all to just do the damn thing in life! What a personal manifesto is and what it can do How to identify your most meaningful dreams and goals (even if you want to do #allthethings) How micro-steps can help us get the miles Why the "moments" matter more than the "minutes" What to do if someone "poo poos" your idea and dream What to do about your mindset if it's not in the right place to get started And so much more! About Bevin Farrand: In 2019, after an unexpected loss just 5 days after she returned from a whirlwind trip to France with her husband, Bevin Farrand founded the Take the DAMN Chance movement and created the Do the DAMN Thing Method. Her DAMN framework has inspired thousands to connect with the people that they love, do the “crazy thing” that makes all the difference and, when given a choice, to take the damn chance. She is the author of Your DAMN Manifesto: Discover the Keys to Personal Transformation and Bringing Your Biggest Dreams to Life and a coach that supports women in achieving their goals, even after going through deeply challenging experiences. Website Podcast LinkedIn Facebook Facebook Group Instagram Book: Your DAMN Manifesto: Discover the Keys to Personal Transformation and Bringing Your Biggest Dreams to Life About the host, Emily Aborn Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 96+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast
Tuning into our menstrual cycles can be a source of wisdom that helps us in life and business. When we pay attention to our cycles, as well as the moon and seasons, we can also develop a deeper relationship with ourselves, others, and the natural world around us. See who you truly are, disconnect from others while reconnecting with yourself, and gain a deeper level of knowing with this bottom-up approach! My guest in this episode, Bri Martinez is the founder and CEO of Wild Moon. She helps women get in touch with their unique inner wisdom so they can become their most powerful selves. Through integrating what she's learned about women's moon cycles, intuition, and the natural world, Bri creates dynamic and heart-centered learning experiences where women can explore and expand the edges of their own abilities and potential. In this episode, Bri and I talk about: Approaching your menstrual cycle as a gift rather than a curse The different cycles we experience as humans (lunar, seasonal, and menstrual) and how they impact our energy, creativity, and more! How we can start leaning into these cycles and using their wisdom to help support our businesses and lives How tuning into the wisdom of our cycles helps us develop a deeper relationship with ourselves and others How to get started living more with the natural ebbs and flows Notes & Resources Book: WILDPOWER Journal: A Guide to Moon Journaling Connect with Bri Martinez of Wild Moon Bri Martinez helps women get in touch with their unique inner wisdom so they can become their most powerful selves. Bri is the founder and CEO of Wild Moon, which leads outdoor adventures for women. Through integrating what she has learned about women's moon cycles, intuition, and the natural world, Bri creates dynamic and heart-centered learning experiences where women can explore and expand the edges of their own abilities and potential. Instagram @wildmoonexperiences Facebook @WildMoonExperiences Connect with Host, Content Copywriter Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast
Are you ready to step into the spotlight and start getting visible as an entrepreneur? In this episode, I sit down with Emily Aborn, a content copywriter, podcast host, and founder of She Built This Community. We dive deep into the world of visibility, exploring strategies that can help you amplify your voice, impact, and revenue. Emily shares her unique perspective on visibility, explaining why it's not just about being seen but also about seeing your audience. We discuss the power of collaboration, guest blogging, and building strong relationships within your industry. Emily also highlights the importance of finding joy in your marketing efforts and staying true to yourself. Plus, she reveals how being visible can lead to personal growth, helping you see your strengths and values more clearly. If you're ready to take your business to new heights, commit to your "getting visible" plan so you can see what REALLY happens when you show up consistently, this episode is a must-listen! Don't miss out on this opportunity to learn from a pro and start making a bigger impact with your business today!More about Emily Aborn:Emily Aborn is a Content Copywriter, Podcast Host, and Founder of the She Built This community. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with marketing clients in over 96 different industries and loves helping those with a big mission increase their visibility, connect with clients, and bring their message to life. For fun, Emily loves word games and crosswords, reading, listening to (lots of) podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.Connect with Emily:Website: www.emilyaborn.com Instagram: www.instagram.com/emilyabornLinkedIn: www.linkedin.com/in/emilyabornFacebook: www.facebook.com/emily.catherinegraceConnect with Rosemarie:Website: www.toobusytopodcast.co.uk Instagram: @toobusytopodcastBook your 15-minute Podconnect call with me
The words we use shape our every day, our environment, the people around us, and our world. Are we using words and phrases in a way that creates the world we want to live in? Are we using language in a way that allows us to intentionally connect, include, and bring people together? In this episode, with special guest Emily Nichols, we look at the topic of the many things we say (and phrases we take for granted), and how they can actually work to alienate and separate, rather than unite and include. In this episode: Emily's story in creating a TedX Talk and what inspired it Why it might not be all it's cracked up to be to be "one of the guys" How to consider new ways to speak that brings people together for more collaboration and connection What to do if you're struggling to get on board with the ever-changing world of the English language How to overcome your fear of making a mistake around saying the right thing The difference between descriptivism and prescriptivism And more! Quotes and Definitions: "The creative capacity of language is greater than its entire recorded history." - Gretchen McCulloch (p.269 of Because Internet) Demonym: a noun used to denote the natives or inhabitants a particular country, state, city, etc. Resources Mentioned: Book: Word By Word: The Secret Life of Dictionaries by Cory Stamper Book: Because Internet. Understanding the New Rules of Language by Gretchen McCulloch Claudia Goldin on Women in the Labor Force Link to Emily's TedX Talk. "What If We Didn't Have to Be One of the Guys?" About Emily Nichols: Speaking from the stage or the factory floor, Emily Nichols nudges technical people to embrace their human skills, so they can become better problem solvers, team players, and leaders. A professional engineer with decades of experience in manufacturing and innovation, Emily has improved products and processes from breakfast cereal to automotive paint and electrical steel. She easily connects at all levels of organizations, inspiring deeper understanding and collaborative teamwork. Emily has a B.Sc. in Systems Engineering (University of Guelph) and a M.A.Sc. in Chemical Engineering (McMaster University). She summarized her master's thesis in five Dr. Seuss rhymes. Connect with Emily Nichols: Website: https://emilynichols.com LinkedIn: https://www.linkedin.com/in/emilynichols/ Instagram: @ideasEmily YouTube: https://www.youtube.com/@ideasEmily Connect with Me, Your Host Emily Aborn: Content Copywriter Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast
I've had the opportunity this past Fall to enjoy lots of events, some as an attendee and some as a speaker. While I've had many takeaways, I wanted to take time to share three specifically related to speaking and podcasting - no matter the size or format of how you're sharing. Here are my three super speedy and simple speaking tips and what you can expect in this episode: Storytelling is king. Make sure to check out Erin Ollila's Talk Copy to Me podcast where she interviews Emma Boshart on Strategic Storytelling Be present! Avoid audience distractions The Content with Character podcast More resources mentioned: Kim Dawson of the Sassy Strategist Podcast Kim Dawson's Episode on She Built This Kim Dawson interviewing ME on the She Built This podcast My recent episode with Farnoosh Torabi Content with Character Episode Speaking and Podcast Guesting for Increased Visibility Connect with Me, Your Host Emily Aborn Content Copywriter Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 97+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast
In this episode, expert copywriter Emily Aborn joins us to discuss why copywriting is critical for your website, podcast content, or social media posts as an entrepreneur and how to do it effectively. Emily also shares her journey of having two podcasts and the steps beginners like you should take to succeed. Tune in! WHAT TO LISTEN FOR What it's like to run 2 businesses and podcasts simultaneously An effective tactic to promote your show and boost reviews Copywriting lessons for optimizing words on your website Reasons why you need a copywriter for your business 3 vital pieces of advice for newbie podcasters like you RESOURCES/LINKS MENTIONED LinkedIn Google YouTube THE Podcaster on Podcasting with Adam Adams ABOUT EMILY ABORN Emily is a content copywriter and a podcast host of "Content with Character" and "She Built This podcast shows. In addition to content and copywriting for small business owners, she loves bringing content and marketing knowledge to your organizations and podcast listeners. I offer workshops, present at your organization, and love being a podcast guest who brings valuable, actionable content to your listeners. As a host of two podcasts, she understands what it takes to be a great collaborator and shows up prepared and ready to engage! CONNECT WITH EMILY Website: Emily Aborn Podcast: She Built This® | Apple Podcasts and Spotify | Content with Character | Apple Podcasts and Spotify LinkedIn: Emily Aborn Facebook: Emuly Aborn Instagram: @emilyaborn CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! We also have free courses for you on everything you need to know about starting a great podcast! Check out our first six episodes through the links below! Identify Your Avatar - Free Course 1/6 What To Do BEFORE You Launch Your Podcast - Free Course 2/6 How To Launch A TOP Show - Free Course 3/6 Best Marketing And Growth Strategies - Free Course 4/6 How To Monetize Your Podcast - Free Course 5/6 Top 22 Pitfalls On Starting Your Own Podcast - Free Course 6/6 If you want to make money from your podcasts, check out this FREE resource we made. Our clients use a sponsor sheet, and now they are making between $2,000 to $5,000 from sponsorship! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!
Unlocking the Power of Curiosity and Authenticity: Kim Dawson's Journey to a Purpose-Driven Business, Hosted by Emily Aborn In this episode of the Sassy Strategist podcast, host Kim Dawson swaps roles with her friend and fellow podcaster, Emily Aborn, who hosts two podcasts - She Built This and Content with Character. Emily interviews Kim about her personal journey, which starts with her first business at the age of seven, and how it led her to where she is today. Kim shares some fun facts about herself and reveals how her curiosity, honesty, and passion for helping others have been constant values throughout her life. Kim's story emphasizes the importance of being true to yourself and your values, and not being afraid to reinvent yourself along the way. She also shares her belief in the power of curiosity and continuous learning in both life and business. This episode provides valuable insights and inspiration for anyone who wants to build a business that aligns with their passion and purpose and makes a positive impact on their life and others. KEY POINTS FROM THIS EPISODE Kim Dawson's personal journey, starting with her first business at the age of seven and how it led her to where she is today. The importance of being true to yourself and your values, not being afraid to reinvent yourself, and the power of curiosity and continuous learning in life and business. The episode provides valuable insights and inspiration for building a business that aligns with passion and purpose and makes a positive impact on one's life and others. ABOUT THE GUEST HOST Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. She lives in Temple, NH with her husband, Jason, and their snuggle-loving dog, Clyde. She enjoys hiking, reading, being a Jeopardy contestant from her couch, and writing. ABOUT KIM DAWSON Kim Dawson is a small business strategist, consultant, accountant, and lifelong entrepreneur with a unique background and experience in a wide variety of industries. Kim's the author of the Amazon best-selling book Passion to Profits: Your Guide to Building a Successful Business You Love and host of the long-running Sassy Strategist podcast where she delivers practical strategies to help you manage and grow your business. Kim works with small business owners to help increase revenue, cash flow, and profitability to help them achieve their goals for growth. Her passion is in helping those who are building more than just a business; they're building a life filled with experiences, craftsmanship, and fulfillment personally and professionally. When not working, Kim can be found on an adventure, hiking in the woods, trying out a new recipe, or reading about her latest topic of interest while enjoying a cup of coffee and listening to music. If you're ready to have a business that supports the lifestyle you desire, book a call with Kim today at https://kdawsonco.com/.
Social media posts, blogs, emails, speaking engagements, events... Ever wish you could just STREAMLINE it all and make your marketing, visibility, and content creation a little easier? What if you could say just ONE thing and have it be THE thing? My guest this week, Rosemarie Callender, and I get into exactly that and how podcasting (hosting and guesting) can be a content acceleration tool to help you simplify and streamline your creation efforts so you can sit back, relax, and have more time for Netflix, reading, and everything else you love that's NOT marketing your business. In this week's episode, we dive into how to streamline your marketing and visibility efforts and discuss: How Rosemarie came to the world of podcasting and specifically the way in which she helps women entrepreneurs today in her business How podcasting actually saves time and headache in our marketing and visibility efforts Ideas on how to rinse, reuse, repurpose, and recycle your content and make your life easier How podcasting can help build relationships and serve as a vessel for collaboration Three things to keep in mind as a podcast guest before making the pitch What it takes to create GREAT content And more! Links Mentioned: Podcast Guest Collaboration Community - Find a Guest, Be a Guest Content with Character Episode on setting aside a day for Visibility and Content Review My Recording with Rosemarie on her Too Busy to Podcast Show Connect with Rosemarie: Rosemarie is a podcast launch strategist supporting female business coaches and therapists to launch impactful and profitable podcasts that work for them and their businesses, especially when they aren't working. With her proven strategy, clients move from procrastination to finally launching their podcasts, consistently nurturing their audience and attracting dream clients and visibility opportunities in 30 days. Through her signature VIP day model, Rosemarie streamlines the entire process of creating, producing, and launching your podcast in just 2 weeks, with everything that includes, from content planning to marketing strategy and streamlined systems. Her comprehensive framework allows her clients to create what she calls the “Netflix effect”, so they can spend less time and energy showing up on social media and more time doing what they love. Rosemarie lives in the UK and in her free time loves reading, chilling on the beach or binging the latest Netflix series. Website Instagram Learn More About her VIP Day! Connect with Emily Aborn (your loyal host): Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 96+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast
This month on the podcast, we're talking about MONEY. In today's episode, I'm chatting with Angela Henderson who shares how to get more money in your pocket by removing the mindset blocks holding you back. We get into: Angela's entrepreneurial journey and how she got started Why business owners struggle to bring in sales and increase your pay Angela's advice to stop holding yourself back How layering your marketing is the key to growth And more! Links Mentioned: Karen Kenney's Hypnosis Audios: SHOP About the Guest: Angela Henderson Angela Henderson is an international award-winning business coach for women, international keynote speaker, and podcaster who has helped 1000's of women around the world make more money by creating a personalized business strategy and masterminding their mindset so they can wake up every day and live the life they want. Facebook Page Facebook Business Group Instagram Pinterest Podcast About the Host: Emily Aborn Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Website Content with Character Podcast Instagram Facebook LinkedIn
Are you afraid of FEAR? There's a lot of messaging out there about how we need to stare our fear in the face and crush it! "Do it scared" Fear gets a bad rap! It's a "victim of some unfortunate PR". We're told it's a barrier to living our best life and if we give into our fears, we're most certainly doomed to crash and burn. My guest today, Farnoosh Torabi, author, journalist, and host of the SO Money podcast has a different perspective of fear. She believes that fear can be a teacher, an impetus, and a KEY to our success and happiness! In this episode, we talk about the fears that hold us back, personally and professionally and how the wisdom they contain can lead us to live more meaningful lives. In this episode with Farnoosh Torabi: How she decided to write A Healthy State of Panic, an entire book on fear, and why now Where Farnoosh determined the nine flavors of fear she discusses in the book: rejection, loneliness, FOMO, exposure, failure, money, uncertainty, endings, and losing our freedom. How fear can help us to live more meaningful lives if we're willing to sit with it, explore it, and embrace it Connect with and Learn About Farnoosh Torabi: Farnoosh Torabi is an Iranian American journalist, who was born in Worcester, Mass actually. She's one of the country's leading and most trusted personal finance experts. For more than twenty years, she's dedicated her career to helping people become financially empowered and lead richer lives. She's written multiple books, hosted a CNBC program, and served as the resident money columnist for O, The Oprah Magazine. Today she hosts the long-running, Webby-honored podcast So Money, which has earned over twenty-five million downloads. Farnoosh holds a degree in finance from Penn State and a master's in journalism from Columbia University. She lives on the East Coast with her family. NEW BOOK and Website: A Healthy State of Panic: Follow Your Fears to Build Wealth, Crush Your Career, and Win at Life ahealthystateofpanic.com/ Podcast: podcast.farnoosh.tv/ Instagram: @farnooshtorabi/ Resources Mentioned In This Episode: Anatomy of Anxiety Erasing the Finish Line Rich Roll's Podcast with Arthur C. Brooks About the Host, Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 96+ industries and loves helping others increase their visibility with clear messaging and strategic content. She lives in New Hampshire and for fun, enjoys nerdy word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast
In this week's episode, I handed the hosting wheel over to my friend and colleague, Kim Dawson, a small business strategist and host of The Sassy Strategist Podcast. Kim and I get into the behind-the-scenes, dive a little more about my personal business story, why I do what I do, as well as what a "day in the life" looks like over here in EmilyVille. Kim is a kindred spirit and I always love the questions and fresh insights she brings, if you love her as much as I do, make sure to give her podcast The Sassy Strategist a listen when you're done with this episode! My episode interviewing HER on her show is airing soon! Topics covered: Why I do what I do How my Content Copywriting business came to be How She Built This came to be What I lack in confidence, I make up for in being resourceful and taking action What I love about podcasting My secrets (not-so-secrets anymore) to productivity and time management and more! About Guest Host, Kim Dawson Kim Dawson is a results-driven business strategist who believes the key to a successful business is deciding what you want and creating an action-oriented plan to make it happen. Kim helps small business owners optimize pricing and procedures, navigate niche markets, and grow their teams. Kim has helped her clients reach their revenue goals while doing more of what they love and gaining their free time back. Kim is the author of “Passion to Profits: Your Guide To Building a Successful Business You Love,” and is the host of the Sassy Strategist podcast, where she shares advice on how to build a business that brings higher profits, long-term success, and a fulfilling life. a business that brings higher profits, long-term success, and a fulfilling life. Connect with Kim: Website Instagram The Sassy Strategist Podcast LinkedIn About Me (your usual host), Emily Aborn Emily Aborn is a Content Copywriter and Podcast Host of Content with Character and She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with 96+ industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Website Instagram Facebook LinkedIn Content with Character Podcast
I believe podcasts have the power to change lives. Podcasts help people access information and education in an affordable (often free) way. They give voice to messages of hosts and guests who may not otherwise have a platform to share their impact. They can raise awareness around issues, people, concepts, and ideas. As a podcaster, you learn, grow, and evolve in the journey of podcasting. You never know who you will meet when you podcast. You can create powerful connections as a listener and a host, and a single episode can change a trajectory, perspective, or relationship. The possibilities are endless. In this week's episode, I sit down with Adam Adams, host of the Podcast on Podcasting and we get some of his unique perspectives on creating great content through the power of podcasting. In this episode: How Adam came to be a podcaster and start the Podcast on Podcasting How Adam helps podcasters grow their shows The difference between good and GREAT content What makes content memorable How to prepare and stand out as a podcast guest The best way to make money podcasting How and WHY to be your authentic self no matter what type of content you're creating And more! About Adam Adams: Adam has a loyal following in the podcasting space. After selling his first podcast, he launched the Podcast on Podcasting which is ranked as a top show for podcasters. Adam is also the founder of GrowYourShow.com where they help you get your message out to the world. Grow Your Show is The Easy Button For Podcasters TM that want to have a top-rated show without all the hard work. Their clients are getting ranked in the top 1% on iTunes and other top charts which means they have more influence than the other 99%. Website Instagram The Podcast on Podcasting Facebook LinkedIn About the Host: Emily Aborn Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Website Content with Character Podcast Instagram Facebook LinkedIn
You don't need a stamp of approval, talent, passion, confidence, or even motivation to get going... You don't need to have it all figured out or even have the slightest clue about what you're creating yet. Creating more fulfillment, and meaning, and going after what you want starts NOW! If you feel like there's something more, something else you want to go after, or another piece of this little puzzle called life, this episode will help inspire you to create more meaning and find more fulfillment starting today. In this interview with (returning) guest, Terri Trespicio, author of Unfollow Your Passion, we talk about: How being a published author has changed Terri's life How she deals with bad reviews and feedback The five half-truths that keep us from pursuing work we live What to say at your next networking event when someone asks what you do Book recommendations to add to your TBR list And more! Resources Mentioned: The Passion Trap: 5 Half-Truths Keeping You From Living a Full Life Mini-Course The Business of Expertise, David Baker Monsters by Claire Dederer Pachinko, Min Jin Lee About Terri Trespicio: Terri Trespicio is an award-winning writer, speaker, brand advisor, and author of Unfollow Your Passion: How to Create a Life that Matters to You. Her TEDx talk, "Stop Searching for Your Passion," has surpassed 7 million views, and she was named by Hubspot as one of the "Top 18 female speakers who are killing it" (she came in at #2—Oprah was #8), and one of the world's leading creatives by Creative Boom magazine. Connect with Terri: Website Instagram About the Host, Content Copywriter Emily Aborn: Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily Website Instagram LinkedIn Content with Character Podcast
Have you ever considered pitching your stories to publications? Whether you're a freelance writer already or an entrepreneur with another business entirely, writing pitches to publications can increase your visibility and get you paid! In this week's She Built This podcast, my guest Amber Petty shares the secrets to writing pitches to publications and her experience writing for The New York Times, Bustle, Parade, and more! Amber shares the pitch strategies that work, and the ones that don't and give us some actionable, practical tips on writing pitches that SHINE. What propelled Amber into the world of freelance writing How to be specific and provide a unique angle when writing pitches How to answer "why right now" and create a timely pitch How to evaluate "why would a reader care?" when crafting a pitch Pitch-writing secrets that will keep you from spinning your wheels How to find publications to pitch to How Amber overcomes writer's block And more! Resources Mentioned Amber's FREE Guide of 250+ Places that Pay for Your Writing Stephen King's book On Writing Tana French's Dublin Murder Squad Series Emily's Content with Character episode: How to Pitch Like a Human About Amber Amber Petty helps creatives get bylines and build audiences. After acting for 13 years and getting tired of waiting to audition for roles. Amber moved into freelance writing where she worked with the New York Times, Parade, Bustle, and a bunch more. For the past 2 1/2 years, Amber's helped 916 students get bylines, start writing (for actual money), and begin newsletters to build a platform for their writing career. Connect with Amber: Website Instagram About the Host, Content Copywriter Emily Aborn Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily Website Instagram LinkedIn Content with Character Podcast
I recently announced the closing of the She Built This Facebook group which will be officially closing on August 11th, 2023. After a little feeling of the ol' feelings... I wanted to share a little story about how much She Built This has meant to me and why I made the decision I did, and how we're evolving together. I wasn't able to fully iterate a lot of feelings and emotions in my announcement video, and I created this mini-weekend episode as a little love note from my heart to yours. With endless gratitude, thank you for being here and please keep spreading the sparks of community and making the impact that you're meant to make in this world as we move into this next season together. Ways to Stay Connected Outside Facebook: My Website LinkedIn Instagram Content with Character Podcast Join my email list to be the first to hear about whatever I got up my sleeve for you!
With all of the content we're bombarded with every day, it can be difficult to make podcast content that you're confident people will stop and listen to. One way to ensure your content stands out is to create curiosity, both in yourself and in your listeners. Emily Aborn is here again this week to talk about the types of curiosity, how we can appeal to them, and more! This week, episode 110 of Listeners to Leads is about creating curiosity with our podcast content! Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.In this episode of Listeners to Leads, Emily Aborn is sharing the importance of appealing to different types of curiosity and actionable steps you can take right now to lead and create curiosity-driven content. Emily and I also chat about the following: Creating curiosity to lead your content creation.The four types of curiosity and how they present themselves in listeners.Examples of topics and formats to appeal to all listener types.Confusion is not curiosity.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH EMILY ABORN:Content with Character podcastShe Built This podcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media!
"What else is possible?" Tanessa Shears' life changed when she got curious and began asking herself that question. In this episode, Tanessa (a listener favorite and return guest!), inspires and encourages us all to look at our own lives from that perspective as we consider what our next level and showing up as our best might be. I've personally been working in my own life on getting MORE healthy each and every year and stronger every week. I believe that it's possible for me to feel more vibrant and energetic and to start, I've stopped accepting "blah" and "meh" as my normal and started getting curious in asking myself what might be possible for ME. I hope this conversation inspires you to do the same as Tanessa and I talk about: What Tanessa means by "Becoming Limitless" What biohacking is (sounds intense?!) and how to make it practical and actionable for your everyday Why so many business owners and professionals aren't getting enough sleep and what to do about it What to consider specifically around syncing your business with monthly cycles and hormones And more! About Tanessa Shears Tanessa Shears is a Kinesiologist, Certified Sleep Science Coach, and health consultant who helps entrepreneurs double their energy and focus so they can make more money in their business with her 12 Becoming Limitless Protocols. She works closely with business owners to eliminate brain fog and wake up well rested so they can get more done in less time, maintain consistent, stable energy throughout the day and feel better than they have in years. Tanessa is also the host of The Becoming Limitless Podcast, sharing her expertise on optimizing health and focus for business success. Links Mentioned: Tanessa's Website Connect with Tanessa on Instagram Tanessa's Becoming Limitless Podcast Twelve Ways to Biohack Your Energy Book: Boundless by Ben Greenfield About the Host, Content Copywriter Emily Aborn Emily Aborn is a Content Copywriter, Podcast Host of Content with Character and the She Built This podcast, and Founder of the She Built This community for women entrepreneurs. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily: Connect with Emily Website Instagram LinkedIn Content with Character Podcast Join the FREE She Built This Community online
Emily Aborn, a podcast host with two shows: She Built This and Content with Character. She discusses the importance of visibility for podcasts and how to use collaboration and consistency to increase visibility. Emily shares her framework for creating well-rounded content that includes educational, personal, and promotional elements. She emphasizes the need for consistency in podcasting and encourages podcasters to stick with what works while also being open to iteration and improvementChapters:Emily Aborn, a podcast host with two shows: She Built This and Content with Character. She discusses the importance of visibility for podcasts and how to use collaboration and consistency to increase visibility. Emily shares her framework for creating well-rounded content that includes educational, personal, and promotional elements. She emphasizes the need for consistency in podcasting and encourages podcasters to stick with what works while also being open to iteration and improvementChapters:00:00:00 - Emily's Journey into Podcasting and the Passion for Interviewing.00:04:29 - Content with Character Podcast: Balancing Passion Projects and Profit.00:05:47 - Overcoming Challenges: Repurposing and Distributing Podcast Content.00:07:22 - Leveraging Podcasts for Content Creation and Collaboration.00:13:41 - The Key to Success: The Importance of Consistency in Content Creation.00:18:03 - Consistency and Practice Lead to Success: The Power of Dedication in Podcasting.Links And Resources:LinkedInWebsiteShe Built This PodcastContent with Character PodcastHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
If you want to know what's in this episode, listen to the fucking episode. In case you're still reading, here's a little bit of what you can expect: Erica, Emily, and Jennie take over the Nice Guys on Business podcast We learn Jennie's biggest regret in lifeWe discover what Erica's favorite sandwich isYou'll hear what Emily's drug of choice isAnd the affirmation that'll take your weekend from "meh" to something slightly more exciting than "meh"On the other side of the mics in this episode: Erica Ross Krueger | Entrepreneur's Cafe podcast Emily Aborn | Content with Character podcast | She Built This podcast Jennie Bellinger | Badass Direct Sales Mastery | Bad Girls on Business podcast Nice Sponsors: Get your free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Acuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.com See how The Nice Guys want to make your life easier? You can thank us later. Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Nice Important Links: Subscribe to the Podcast website: Niceguysonbusiness.com Book Doug and/or Strick as a speaker at your upcoming event. Doug's Amazon #1 Best selling book Nice Guys Finish First. Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Acuity Scheduling: Stop wasting time going back and forth scheduling appointmentsSimply the best VO guy in the business- https://steveobrienvo.com/ TurnKey Podcast Productions Important Links:The Ultimate Podcast Launch Formula www.turnkeypodcast.com/ultimatelaunchformula FREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift No time to get to this, but you can read the blog here: 12 worries that every entrepreneur has Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Did you know there's more than one way to rest? Ok, maybe you knew because you're already impressively smart if you're a listener of this podcast... but did you know there are actually SEVEN different types of rest? Rest is a crucial factor for happiness, joy, productivity, relationships, and our overall well-being (not to mention how we operate our businesses!). In this week's She Built This episode, we're diving into the seven types of rest and how to REALLY fill your cup for a better life. Dr. Saundra-Dalton Smith and I discuss the seven types of rest and dive into: Why so many of us as entrepreneurs, business owners, and professionals are so darn tired The difference between burnout and just being tired The definition of "more energy" The different between sleep and rest The seven different types of rest: physical, mental, spiritual, emotional, creative, social, and sensory and how to look at where our deficits are Some simple energy-restoring activities we can do on the day-to-day And Dr. Saundra's top advice for getting a better night's sleep About Dr. Saundra Dalton-Smith Dr. Saundra Dalton-Smith is a Board-Certified internal medicine physician, speaker, and award-winning author. She is an international well-being thought-leader featured in numerous media outlets including Prevention, MSNBC, Women's Day, FOX, Fast Company, Psychology Today, INC, CNN Health, and TED.com. She is the author of numerous books including her bestseller Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity, including insight on the seven types of rest needed to optimize your productivity, increase your overall happiness, overcome burnout, and live your best life. Over 250,000 people have discovered their personal rest deficits using her free assessment at RestQuiz.com. Website: DrDaltonSmith.com Instagram: @DrDaltonSmith Resources Mentioned Rest Quiz The Ruthless Elimination of Hurry Karen Kenney's Storytime Hypnosis LIVE Karen Kenney's Storytime Hypnosis Audio Shop About the Host, Content Copywriter Emily Aborn Emily Aborn is a Content Writer, Podcast Host of Content with Character and She Built This, and Founder of the She Built This community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily Website Instagram LinkedIn Content with Character Podcast Join the FREE She Built This Community online
Do you know your numbers enough to know how much money you need to pay yourself to keep the lights on and vehicles registered? Do you know how much your business needs to cover its expenses? Do you even know what your business expenses are? We don't always take time to pause and ask ourselves these questions or dive into the numbers enough to know what's really going on under the hood in our businesses. Furthermore, the online space perpetuates a whole lot of loose advice and notions that we THINK we should be going along with, rather than sharing the behind-the-scenes of: What it really looks like to achieve / attain a goal What's involved in maintaining a certain level of income For this week's episode on whether or not $100K is the ticket to sunshine, unicorns, and rainbows, I brought in Sarah Young, host of the Profit + Prosper Podcast and Founder of Young + Co., a virtual CFO agency. Sarah's life work is to help business owners find financial peace and generate freedom and wealth. In this conversation, Sarah Young and I get into: How to determine how much to pay yourself from your business The reasons businesses aren't as profitable as they could be Some money mindset issues she sees her clients struggle with Why $100K might not be all it's cracked up to be Questions to start asking yourself when looking to scale and grow And more! Connect with Sarah Young: Episode #55) Profit and Prosper: An Honest Behind the Scenes of Scaling My Business Episode #50) Profit and Prosper: Creating Highly Profitable Offers All Podcast Episodes Website Instagram Linkedin YouTube Facebook About the Host, Emily Aborn Content Copywriter, Podcaster, and Founder of She Built This Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 93 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily on her website Connect with Emily on Instagram Connect with Emily on LinkedIn Join and participate in She Built This (a FREE online community for women entrepreneurs) BLOG: "What to Do When My Business is Slow"
Today's podcast guest changed my life. In addition to being my friend and changing my life that way, Alesia also changed it by showing me how to use metrics to inform strategy when it came to my podcast. I hired Alesia Galati of Galati Media to do a podcast audit of the She Built This podcast back in early March 2023. We sat down and went through all the numbers, and Alesia dug in and asked me about my goals for the show. It was in learning more about podcast performance metrics and having Alesia make sense of them for me that I was able to use the metrics to inform my strategy moving forward. In this episode, Alesia and I get into the importance of tying things that you measure in your business (metrics you track) to your goals, and how doing so can help you make clear decisions and inform your strategy. In this episode on how to use metrics to inform strategy, Alesia Galati and I cover: Why metrics are important in your business The metrics that Alesia tracks in her business and why The metrics/numbers Alesia doesn't waste her time tracking Specifically for podcasters, how to evaluate the goals you. have for your show and use your numbers to inform your strategy When we might need outside help in knowing our numbers And more! About Alesia Galati of Galati Media: Alesia Galati is the owner of Galati Media and has been listening to podcasts since 2015. As you can imagine, with all that time put in, she knows what goes into creating a standout podcast that captures your audience's attention even before they press “play”. Alesia's helped coaches and thought leaders launch and maintain over 50 podcasts and has developed a signature, thorough system for launching and managing podcasts so you don't have to stress about anything falling through the cracks! Alesia lives in sunny North Carolina with her two kiddos and husband. When not helping her clients, Alesia can be found reading over 200 books a year, hiking, and exploring the zoo with her boys. Favorite podcast: Alesia's ears have been fine-tuned for high-quality audio and she can only tolerate impeccable podcasts. She enjoys listening to heavily produced storytelling podcasts like “Greeking Out” by National Geographics Kids when she takes long road trips with her kids. Website Instagram LinkedIn Podcast: Listeners to Leads with Alesia Galati About the Host, Emily Aborn Content Copywriter and founder of She Built This: Emily Aborn is a Content Copywriter, Podcast Host of She Built This and Content with Character, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with 90+ industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily: Content with Character Podcast Website Instagram LinkedIn Join the FREE Community on Facebook
In this episode, Host Paola Soares chats with Amanda McKinney a recognized thought leader and coach on Accidental Entrepreneurship, author of Why Not You? An Accidental Entrepreneur's Guide To Success and host of The Unapologetic Entrepreneur Podcast. As a coach she can help any Accidental Entrepreneur navigate self-doubt so that they can take action and uncover their confidence through utilizing her Y.O.U. Promise framework. Amanda has been featured on Fast Company, She Built This and Keep What You Earn Among Others…. In this episode she shares what stops new entrepreneurs from moving the needle on their big goals, the reality of setting 90-day goals- and why you shouldn't actually expect to hit yours, as well which key metric you need to track that will make marketing your business feel effortless, fun and intuitive… this and so much more… Connect with Amanda Amandamckinney.com IG: @theamandamckinney Let's Connect: Instagram: @butfirstshefailed Paolasoares.com Weekly But First, She Failed Newsletter Sign up/ Your Boss Woman Profile Quiz But First, She Failed FB Community Email me: Paola@Butfirstshefailed.com
Today's episode is a result of my own curiosity to become a better speaker, presenter, and podcaster! I always want to learn as much as I can about how to clearly express my thoughts and ideas to others. My desire is to speak in a clear and effective way so that I share information and exchange ideas with my listeners and participants. The idea was sparked after reading an article written by Alan Alda on BigThink.com called "3 Rules to Express Your Thoughts so That Everyone Will Understand You" and it uses the power of three in three different ways for you to start applying in your own communication efforts. If you want to learn for yourself how to clearly express your thoughts, this framework using the power of threes is a great place to start! In this episode: The three guideposts for clearly expressing your thoughts News about my new podcast Content with Character What's changing (and what's staying the same) on the She Built This podcast Links mentioned in the episode: Article) 3 Rules to express your thoughts so that everyone will understand you She Built This Episode) I Feel Like I'm Repeating Myself: Why Repetition is Effective Mignon Fogarty's The Grammar Girl Episode with Valerie Fridland of Like Literally Dude (YouTube Link) Content with Character: Emily Aborn's NEW podcast! She Built This Community About the host, Content Copywriter Emily Aborn Emily Aborn is a Content Copywriter, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Me: Emily Aborn Instagram She Built This Instagram Emily Aborn LinkedIn Website
Engaging content ideas are all around us in everyday stories, client experiences, and conversations on LinkedIn and Facebook! All you have to do is attune your eyes and ears to scooping it up and turning it into great content. In this episode of She Built This, Jessica Terzakis and I get into the art and science of content creation as we talk about connection and storytelling in content marketing and how to come up with engaging content ideas for your business. This episode of She Built This is full of engaging content ideas as Jessica Terzakis and I talk about: Where Jessica sees people get in their way and struggle the most when it comes to content creation, coming up with engaging content ideas, and general marketing Content creation mistakes to avoid Engaging content ideas for social media Storytelling and creating connection in your content And more Guest Bio: Jessica Terzakis, a content creator with Terzakis & Associates, helps service-based entrepreneurs monetize their expertise. For the past seven years, she's supported clients in creating lucrative courses and programs allowing them to break out the 1-1 client work, create unlimited income potential for their business, and spend more time doing the things they want to do. As a former teacher, she's taken her teaching and presentation skills to the stage, having been featured on premier podcasts, spoken on dozens of in-person and virtual stages, and led her own virtual training program showing entrepreneurs how to add multiple revenue streams to their businesses. Connect with Jessica Terzakis on Facebook Connect with Jessica Terzakis on LinkedIn Connect with Jessica Terzakis on her Website Get Jessica's FREE Guide: 5 Things You Need to Create a Profitable Group Coaching Program She Built This Podcast Host Bio: Emily Aborn is a Content Copywriter for Women Entrepreneurs, Podcast Host of She Built This and Content with Character, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 92 different industries and loves helping others increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily Aborn on her Website Learn More About Content with Emily Aborn on the Content with Character Podcast Connect with Emily Aborn (and see cute pics of her dog Clyde) on Instagram Connect with Emily Aborn on LinkedIn Join the FREE She Built This Community on Facebook Find She Built This on Instagram
Content creation & artificial intelligence seem to go hand-in-hand for many entrepreneurs and small business owners as of late. I spend a lot of time observing the many uses and applications of ai-generated content creation, listening to podcasts, and reading articles on how people are using it as a tool to ideate, improve writing, and more. I still have some questions and a few concerns. My curiosity this month is around the benefits, limitations, and cautions when it comes to content creation using artificial intelligence and I brought in fellow copywriter, Erin Ollila to talk about it with me! Erin is an SEO copywriter who knows her stuff as it relates to using ai content creation tools like Chat GPT to generate ideas, save time, improve accuracy, and even use as a springboard for conversations with our clients. In our conversation about Content Creation & Artificial Intelligence, Erin Ollila and I cover: What's been changing in the world of SEO and how AI impacts the internet/search landscape as a whole Whether or not AI will null and void the need for SEO How we're seeing people use artificial intelligence for content creation Limitations and concerns as it relates to content creation & artificial intelligence A question to come back to no matter what content you're creating Ethical factors to consider in using AI for content creation And more! About my Guest, SEO Copywriter and Copywriting Coach Erin Ollila Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. When she's not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing. Instagram Website Podcast: Talk Copy to Me About the host, Emily Aborn Content Copywriter for Women Entrepreneurs Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Instagram LinkedIn Website Emily's NEW Podcast: Content with Character She Built This FREE Online Community
You might want to buckle up your seatbelt for today's episode and turn your podcast player off 1.5x speed if it's set there because I'm fired up and full steam ahead in this one! I'll be sharing some little secrets I've been keeping which were a result of some of the things I learned by repeating myself. In this She Built This episode, I share why repetition is effective for your message and your business as I give you five lessons learned from my most loquacious (and most repetitive) month ever. Do you ever get tired of talking about the same thing over and over again in your business? Do you feel like you're repeating yourself? In the month of April 2023, I repeated myself more than ever in my messaging as I approached the same topic from different angles. It helped me understand deeply why repetition is effective both for us the creators and those receiving the work on the other side. For me, all that repeating ended up being my most prolific and loquacious month ever and the ideas just kept on coming! Repetition led to my next BIG idea which I'm sharing and announcing for the first time in this episode. 5 Reasons Why Repetition is Effective: People may not have seen it the first time and need multiple touchpoints There's a lot of power in going deeper vs. wider on a topic Consistency/repetition is one of the most powerful tools you have to keep your message clear It helps you improve just about ANY skill or craft! It helps you hone in on what you really think, feel and believe! Links Mentioned The Content Compass Workshops with Emily Aborn and Karen Kenney A Content Bank for Every Occassion - Blog Article About Host Emily Aborn (the one always repeating herself) Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with 92 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily: Email: emily@emilyaborn.com Website: www.emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn The Content with Character Podcast (COMING MAY 16th!) Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup Did you enjoy this episode on Why Repetition is Effective? I'd love a five-star review on Apple podcasts with your positive words and what you enjoyed about today's episode!
Have you ever wondered how personality types affect communication? In this She Built This episode about the Enneagram in relationships, my guest Christina Granahan and I dive into the communication styles of each Enneagram type and talk about how our personality types impact our communication with others. We discuss how learning about how communication styles differ from personality type to personality type, we can become more empathetic and understanding. We also cover how, for each of us, our greatest gifts and assets can also be our greatest liabilities in our personality types. In this conversation about how personality types affect communication, we cover: The body, mind, and heart triads of the Enneagram and what each are seeking as they move about the world How we might respond when we feel unseen, unheard, or misunderstood Where Christina sees people bumping up against their own personalities How each of the Enneagram personality types affect communication What role shame plays in our communication And More! Connect with Christina Granahan: Christina has been curious about people her entire life. In elementary school, she told her teacher she wanted to be a social worker so it was a surprise to no one when she graduated with her MSW at 22. She has spent much of her career working with teens and adults living at the intersection of one or more marginalized identities including LGBTQ, BIPOC, people with AIDS, people with substance use disorder, and those who are undocumented, living in the US. About 15 years ago she expanded her work to include coaching and consulting with staff groups, supervisors, and directors around clinical issues, leadership development, and team building. Since then, Christina's deeply focused in on the Enneagram in hopes of getting clarity on some important relationships in her life. Through the learning, she discovered that she was the problem. More accurately, she was a problem and the only one she could change. Since that first course, Christina has been immersed in the Russ-Hudson tradition, attending the Enneagram Institute, participating in a 15-month course on the Enneagram and conscious living, and is currently completing a certification course in teaching the Enneagram to beginners as well as advanced learners. Christina is an expert in personality development, developmental trauma, and the Enneagram and is committed to helping others live more consciously, make more informed decisions in their lives, and tell the truth. Website Instagram Mighty Networks About the Podcast Host, Emily Aborn, Content Writer, Leader and Founder of She Built This: Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 90 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily: Website: www.emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup
You play a role in all aspects of your relationships, life, and business. You are responsible for taking responsibility and being accountable for what's yours to own. AND it's not all your fault. There's also another side to every story, a lot of circumstances outside of our control, and a lot of chemical reactions we just can't take all the responsibility for when it doesn't go as planned. This episode is all about taking responsibility for what's yours and leaving the rest, letting it go, and giving yourself a lot of grace along the way. Join me, Emily Aborn, for a few real-life stories, and a simple process for looking at what's the cause of the friction in your life by getting really honest with what's really holding you back and how to move forward. About the Podcast Host, Emily Aborn, Content Writer, Leader and Founder of She Built This: Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 90 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. Connect with Emily: Website: www.emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup
The Entrepreneur’s Café: Creating True Wealth from the Inside Out
Get ready for a high-energy episode! Podcast Host and Master Business Coach, Erica Ross-Krieger, interviews Content Writer, Podcast Host, and Founder of She Built This, Emily Aborn. The interview makes for an informative and delightful cup of inspiration in the Café today. Enjoy! Listen in as Emily shares:• Her own journey into entrepreneurship.• An overview of her unique approach to Content Writing and getting her clients more visibility.• A definition of and good discussion about “Curiosity Marketing.”• How she works with entrepreneurs to bring their unique differentiators to their content. (She even asks Erica a juicy question to get her to describe her own unique gifts.)• How she helps clients organize content and shape it with themes.• Her upcoming Content Catalyst workshop on April 26, 2023: https://ericarosscoach.com/EAworkshop• How to get her newsletter with tips, future workshops, and more. https://ericarosscoach.com/EAnewsletter Connect with Emily Aborn:Instagram:www.instagram.com/emilyabornLinkedIn:www.linkedin.com/in/emilyabornFacebook community:www.facebook.com/groups/shebuiltthisWebsite:www.emilyaborn.comPodcast: She Built This Marketing Momentum Lab:www.marketingmomentumlab.comEmily's Newsletter signup:https://ericarosscoach.com/EAnewsletter Emily Aborn BioEmily Aborn is a Content Writer, Podcast Host, and Founder of She Built This. Since 2014, she's had experience running brick-and-mortar as well as online businesses. She's worked with nearly 90 industries and loves helping others increase their visibility, connect with their clients, and bring their dreams to life. For fun, she enjoys word games, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
The phrase, "You're the creator of your own reality" changed JJ Flizanes' life. In this episode, my guest JJ and I talk about the law of attraction as it relates to business and manifesting and creating the life, dreams, and reality that you desire. JJ turns a lot of what you may have heard about the law of attraction and manifestation upside down and unpacks it in a way that's easy to understand and wrap your mind around. She gives us a clear path forward to matter where we are in relation to manifestation and gives tons of resources to start diving into right away. In this episode, JJ and I discuss: People-pleasing and how it's not as "nice" as you think How you're often the one getting in the way of your own success What it means to be a victim vs. choosing your reality How leveraging the law of attraction can help your business Why you THINK you want what you want And MORE Quote from JJ in this episode, "The only reason you want what you want is because you think you'll feel better when you get it." About JJ and Connect with JJ Flizanes online and on her Podcast: An Empowerment Strategist and the creator of the Empowering Minds Network. JJ Flizanes works with conscious, spiritual truth seekers who want to remove emotional blocks to success. She helps people identify sabotaging patterns and transmute struggle into joy. Through a series of clarifying exercises, she is able to curate a personalized roadmap to emotional healing. JJ is passionate about empowering people with the knowledge and awareness of how they can live the life of their dreams. Website: http://jjflizanes.com Podcasts: Spirit Purpose Energy (and more!) Instagram: https://www.instagram.com/jjflizanes/ About the Podcast Host, Emily Aborn, Content Writer, Leader and Founder of She Built This: Emily Aborn is a Content Writer, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 90 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily: Email: emily@emilyaborn.com Website: www.emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn Join the FREE Community on Facebook: www.facebook.com/groups/shebuiltthis Find She Built This on Instagram: www.instagram.com/shebuiltthisgroup
What defines success? According to the dictionary, success is defined to mean, “The accomplishment of an aim or purpose.” But today, we're digging a little deeper into what defines success for YOU and being unapologetic in your pursuit of whatever that looks like. "Marketing is the tool to help you succeed but if you don't know what success means to you, you'll be on the hamster wheel forever." - Amanda McKinney My guest, Amanda McKinney breaks down the concept of defining success for yourself into two concise action/feeling steps and helps us redefine the buzzword, “success” in a way that's meaningful to us. We get into some of the entrepreneurial buzzwords and unpack their meaning including re-defining success, pivoting, and even the pressure of what to title or label yourself. You'll walk away from this conversation with two simple steps you can take TODAY to determine what defines success for YOU. In this conversation with Amanda McKinney on how success is defined, we cover: How Amanda became an accidental entrepreneur and has navigated the changes and shifts in her business as she's grown What it felt like to rebrand her podcast to a wider audience Our thoughts on entrepreneurial buzzwords like pivot, success, alignment, and more! The five types of people every entrepreneur should have in their life How to tap into what defines success for YOU How creating content can help you hone in on your message and mission And more! About Amanda McKinney, author, marketing coach, and host of the Unapologetic Entrepreneur Podcast: Amanda McKinney is an author, podcast host, and coach. She navigated her own accidental entrepreneur journey and built a successful business by defining success on her terms. Once experiencing this freedom, Amanda fell in love with helping other entrepreneurs follow their passion and build their successful businesses. She's a natural-born encourager who shares stories of triumph and hardship because she never wants you to feel alone in this journey. Her mission is to help accidental entrepreneurs unapologetically chase their definition of success. For more information, you can connect with Amanda on her website at amandamckinney.com Her podcast: The Unapologetic Entrepreneur Instagram at @theamandamckinney About the Host, Content Writer for Women Entrepreneurs, Emily Aborn Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily on her website Connect with Emily on Instagram Connect with Emily on LinkedIn Join and participate in She Built This (a FREE online community for women entrepreneurs)
There's no shortage of difficult people in the world. You can find difficult people in the workplace, groups and organizations, in your relationships, and who knows... maybe you even live with a difficult person! Learning how to deal with difficult people is a tool we need in our toolbox because it helps us to navigate these situations with more ease each and every time they come up. As we learn how to deal with difficult people, we create better habits and scripts so we can stress less, use less energy, and create stronger boundaries for ourselves. Relationships are a wonderful part of life but can also be one of the most challenging when we find ourselves encountering difficult people. In this episode, with Andrea Bonior, Ph.D, host of the Baggage Check podcast, we talk about how to deal with difficult people and be less of one yourself: The categories/types of difficult people in our lives Why it benefits us to learn these skills and deal with situations and difficult people rather than brushing them aside How to deal with a difficult person with honesty, compassion, and confidence What to do when you're facing gaslighting and narcissism in a relationship How to handle energy vampires What do when YOU'RE the difficult person (spoiler alert: we all are at times) Practical techniques for building resilience and patience to deal with difficult people in your life Suggestions and tools for finding the right therapist or mental health professional for you And more! Guest Bio: Andrea Bonior, Ph.D., is a licensed clinical psychologist on the faculty of Georgetown University, and the best-selling author of “Detox Your Thoughts: Quit Negative Self-Talk for Good and Discover the Life You've Always Wanted.” She is the host of the mental health talk and advice podcast “Baggage Check,” based on the mental health brand she built at the Washington Post. Dr. Bonior's blog for Psychology Today has been read more than 25 million times, and she has several popular courses on work-life balance and cognitive skills on the LinkedIn Learning platform. She appears regularly in national media, including contributing frequently to CNN'S The Lead with Jake Tapper. Connect with Dr. Andrea: Website The Baggage Check Podcast Baggage Check Instagram @baggagecheckpodcast Dr. Andrea's Instagram @drandreabonior Detox Your Thoughts Book About the Host, Content Writer for Women Entrepreneurs, Emily Aborn Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host, and Founder of She Built This, a community for women entrepreneurs and professionals. She's been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She's worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily on her website Connect with Emily on Instagram Connect with Emily on LinkedIn Join and participate in She Built This (a FREE online community for women entrepreneurs)
OK, so I've gotta admit that Emily Aborn is pretty good and actually holds her own with these 2 asshats, but fuck me, does having a 3rd person on mean the episode has to be 33% longer?? Aww who am I kidding, I only listen to the first 10 minutes anyway, and like Sean Carpenter I listen at 2x speed so I don't retain much anyway. If you want to check out a real show that you might actually get some value out of, listen to her podcast " She Built This" https://www.emilyaborn.com/podcastguests or if you need a copywriter check her out here- https://www.emilyaborn.com/https://steviegjerky.com/ This jerky is DA BOMB! Tell them the Nice Guys sent you and maybe they'll send some more free samples. Nice Sponsors:Want to invest in the Nice Guys Podcast? Own your own little piece of it here- https://niceguysonbusiness.com/Invest You really need to check out Doug and Strickland's mastermind class on How to make money, grow your tribe, and build influence through podcasting. Check it out at www.turnkeypodcast.com/podcast Get your free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift If you like hearing from Jared more than Doug & Strick, check out his "Up Your Average" podcast here- https://podcasts.apple.com/us/podcast/up-your-average-in-business-and-life/id1527032988 Simplecast is the easiest way to set up your podcast hosting- Simplecast.com Zoom is the easiest way to schedule meetings and record your podcast interviews-Zoom.us Acuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.com See how The Nice Guys want to make your life easier? You can thank us later. Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Nice Important Links: Subscribe to the Podcast website: Niceguysonbusiness.com Book Doug and/or Strick as a speaker at your upcoming event. Doug's Amazon #1 Best selling book Nice Guys Finish First. Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Acuity Scheduling: Stop wasting time going back and forth scheduling appointmentsSimply the best VO guy in the business- https://steveobrienvo.com/ TurnKey Podcast Productions Important Links:The Ultimate Podcast Launch Formula www.turnkeypodcast.com/ultimatelaunchformula FREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift No time to get to this, but you can read the blog here: 12 worries that every entrepreneur has Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
An entrepreneur since six, Emily has experience in both online business as well as brick-and-mortar retail. Today, she helps intelligent and motivated women entrepreneurs put their ideas to words through creative social media posts, blogs, email, website content, and more. She's worked with over 86 industries to help increase their visibility and bring the dreams of building their businesses to life. Host of the She Built This podcast and community. The key to success? Create a support network and community that believes in you, allows you to grow and help you reach your potential.Join the 2023 session of Marketing Momentum Lab by clicking on this link: www.emilyaborn.com/marketingmomentumlabConnect with Emily Aborn:Website: https://www.emilyaborn.com/ | www.shebuiltthis.org Instagram: @emilyaborn @shebuiltthisgroupFacebook: www.facebook.com/groups/shebuiltthis Linkedin: www.linkedin.com/in/emilyaborn TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.com