Podcasts about marketing ladder

Scrappy ABM and Content Amplified join forces as Mason Cosby, host of Scrappy ABM, takes the guest seat on Benjamin Ard's show. Mason shares his journey from launching The Marketing Ladder to building Scrappy ABM, a resource now featuring over 140 episodes focused on creating an account-based marketing program.Listeners get a behind-the-scenes look at why Mason believes great content makes life better for customers, sales, and customer success. He breaks down the reality of account-based marketing—explaining why “just running sales sequences” isn't ABM, how to recognize buyer stages, and what actually moves accounts forward.Expect frank discussion about what “qualified” really means, the power of first-party content engagement, and why sales should never waste their time on cold lists. Mason also reveals his team's approach to organizing content and gives actionable frameworks to align marketing and sales, with a little humor along the way.

Send us a textShownotes can be found at https://www.profitwithlaw.com/455.Ever wondered if your marketing strategy is leaving money on the table?Join Moshe Amsel and Bobby Steinbach, co-founder of Mean Pug Digital, as Bobby shares why marketing shouldn't stop once you've acquired a client. He delves into the importance of ongoing client engagement to boost referrals and foster repeat business. Moshe and Bobby discuss essential marketing metrics, cost-effective tracking methods, and how to allocate your marketing budget for optimal growth. Learn why your marketing strategy should resemble a balanced investment portfolio and the benefits of bespoke marketing solutions!Tune in to discover the tailored marketing strategies that can help your law firm stand out and grow!Chapters:[00:00] Introduction to Bobby Steinbach[07:03] How Much of a Law Firm's Revenue Should Be Allocated to its Marketing Budget?[11:21] Where Should Solo Lawyers Start Spending in Marketing?[27:02] Climbing the Marketing Ladder[36:36] Some Small Law Firms Tend to Make This Mistake [39:26] How Can Small Law Firms Track Marketing Metrics to Drive Better Decisions?[47:13] Bobby's Parting Piece of AdviceResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereWhat's Your Law Firm's Capital S Story? with Paul FurigaWho Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan SullivanGoogle AnalyticsMicrosoft ClarityConnect with Bobby Steinbach: Website | Mean Pug LinkedIn | LinkedIn | InstagramMean Pug WebsiteJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

► Is being a VP Marketing for everyone? Sam has a really valuable conversation with Gwen Lafage, VP @ Sinch. They cover:

Mason joins us on Growth Marketing Camp, to break down the ABM-A-Thon event they hosted, insights on who ABM is not for, who it's for, and how marketing can be a strategic partner that helps drive sales.Plus, we touch on podcasting, how beneficial it is for personal growth and brand, and specific examples of how he uses different content channels to impress his audience, build brand trust, and ultimately, authority.Finally, he shares what motivated him to start his own podcast, The Marketing Ladder.Mason Cosby is the walking example of how marketers that focus on long-term brand building strategies vs. short-term micro conversions always come out ahead. This is the episode you were waiting for, so tune in and enjoy!

Mason Cosby is the Director of Demand Generation at Sales Assembly, a leading organization that offers Elevated Learning & Development for GTM Teams, where he leads the development of impactful B2B programs. His journey in sales and marketing began as a means to pursue flexibility for seminary studies. In addition to his role at Sales Assembly, Mason hosts "The Marketing Ladder" podcast and serves as a GTM Ambassador at GTM Partners, solidifying his influence in the marketing community.In this episode, we cover: 00:00 - Intro 01:25 - Mason's 200 Dollar Tech Stack05:52 - Growing Reach and Driving SQLs on a Limited Budget07:53 - Comparing Costs and ROI of Podcasting12:31 - Pitching Podcast Guests into a SQL Conversation16:14 - Maximazing Reach in the Post Recording Phase20:41 - Purpose of Your Podcast + Guest Engagement25:01 - Podcasting Results and Investment Return28:45 - The Future of Digital Marketing with Artificial Intelligence30:14 - Mason's Favorite Activity To Get Into a Flow State30:40 - Mason's Piece Of Advice For His Younger Self32:22 - Mason's Biggest Challenges at Sales Assembly 33:17 - Instrumental Resources For Mason's Success36:03 - What Does Success Mean for Mason Today 37:33 - Get In Touch With Mason

In this episode, Anj Bourgeois speaks with Mason Cosby about the fundamentals of account-based marketing (ABM) and what it means to have a scrappy ABM approach.They also discuss the rise of outbound strategies for immediate sales activation, the power of podcasting for career acceleration, and why a holistic view of business growth is necessary in today's market.Mason shares insights from his personal experience with the Marketing Ladder podcast and how it has helped him build relationships with thought leaders in the industry.If you're looking to improve your ABM strategy or learn more about the latest growth strategies, this episode is for you. Learn more about Mason by checking out his LinkedIn at https://www.linkedin.com/in/masoncosby/

In this episode of Audience Growth School, host Dan Sanchez interviews Mason Cosby about his successful podcast, The Marketing Ladder.Mason shares his strategies for connecting people through the podcast, leveraging LinkedIn, and building a loyal audience.He also discusses the value of deep relationships and the impact of the podcast on his career.Timestamps:[00:02:05] Podcast focuses on marketing careers and ABM.[00:04:30] LinkedIn: 16K followers, 80 downloads/episode, 250 dedicated listeners.[00:08:23] Delicate balance on LinkedIn for career professionals.[00:11:49] Podcast host grew audience through engagement and tagging.[00:16:32] Connecting people through podcasts for mutual benefit.[00:21:24] LinkedIn notifies me when guests post, allowing engagement. I focus on building relationships with guests.[00:23:36] Building audience, trust, and achieving business goals.[00:26:31] Personalized engagement deepens connection and retains audience.[00:33:04] Early traction requires unscalable personal messages, handwritten cards.[00:34:31] Taking the next step in marketing consulting.[00:39:55] TV show changed lives, transitioning for audience.[00:43:51] Podcast audience leads to career growth and opportunities.[00:49:32] Takeaways: personalized messaging, staying in touch.[00:50:57] LinkedIn to launch new show on scrappy ABM, adding consultants and developing playbooks. Scrappyabm.com will be main resource hub.

Let's face it: times are tough across the board. With a lot of financial uncertainties to consider, companies are scrutinizing their expenses with finer tooth combs, ensuring that there is absolutely no wasted time or efforts. For workers, this means being able to prove that your work is making an active difference for your company. While that doesn't mean that you need to be directly responsible for revenues, it DOES mean that you should be moving the needle of productivity in some way.This week, we welcome Mason Cosby back to the show to discuss the necessary steps that workers should take to prove your worth as a marketer. Mason is a Podcast Host, Ambassador at GTM Partners, and the long-term Director of Demand Generation for Sales Assembly. Suffice to say, Mason knows quite a bit about the work, the skills and the people it takes to bring a product to market. How did Mason get into his work, what were some of the mindsets that led him down this career path, and how did partner relationships drive many of his core decisions?Let's get started!MINDSETS: Utilize Marketing Relationships - LinkedIn continues to be an incredible tool for building business relationships. For Mason, LinkedIn was an opportunity to generate leads through trusted partners and connections — trust is the name of the game! Scale Through Skills - As Mason puts it, you can't over-index on head count. Rather, you have the team you have, and you are better off improving the skills of your team. Your team deserves the nurturing through skills-building to help them do their jobs! Ensure the Pipeline - Nobody cares what marketing does, as long as the pipeline is full. When it's NOT full, that's where the issues come in - job loss, budget reductions, and other short & long-term issues.  Soft Asks - Sometimes, the best thing you can do to start a conversation is ask someone if they need help. For Mason, this means sending out the occasional LinkedIn message to see what services people are looking for.  SKILLSETS: Adaptability - Mason was one of the first marketers hired by his company – and for a time, the only marketer of the team. When a person loses their leader in a company, the assumption is that THEY are now the leader. Adaptability and an openness to move swiftly in your role is crucial. Effective Content Production - When organic content is a huge component of your business, it better be good, or people will tune out.  Filling Skill Gaps - Skill gaps are the quiet killer of growth. Without the right skills, a company's growth will plateau. Being able to recognize those gaps and tend to them is a crucial skillset for any leader. Paid Ads - There is very significant value in being a paid ads specialist. On a team, diversifying your skillset by honing in on the data aspects of paid ads can be the key to securing your position. Addressing Bandwidth - You can't be everywhere all of the time. For startups, that can be a delicate balance. How much of your bandwidth can be dedicated to each activity? Knowing the importance of your work from a zoomed-out perspective will prevent issues down the road. Video Editing - Editing is a skill and a tool. Like any skill, there are experts in the field that will do it A LOT better than you, especially if it's not a top priority. As a skill, it is tremendously valuable for any marketing team. TOOLSETS: LinkedIn Video Editing Software Email PodSqueeze ChatGPT Niche-Podcast Tours Google Spotify The Content Matrix (Stephen G. Pope) RESULTS:For any business, at the end of the day, it is important to look at the correlation between it's marketing efforts and it's pipeline. Trackability ends up being one of the top focuses for a company like Mason's — and with that comes the importance of having the skill to track specialized data in the first place. No single source of marketing is a single cause of success. What matters is that the actions are happening, and that the pipeline continues to move and generate business.In a qualitative sense, Mason looks to tactics as simple as social media mentions, engagements, and other metrics to indicate how his company is breaking out of it's existing mentions to larger audiences. In creating more publicly accessible content (the type that stretches beyond existing audiences), Mason and his team at Sales Assembly see more and more people viewing and talking about their operations. A bit more about Mason:Mason Cosby hosts a variety of talents as a thought leader in the marketing space. Since February 2023, Mason has acted as the Director of Demand Generation for Sales Assembly,  a company that provides crucial educational tools that combine strategic skills development, peer communities and other learning platforms. Mason is also the host of The Marketing Ladder podcast, a podcast dedicated to learning how to grow a marketing career from today's leaders.Connect with Mason: https://www.linkedin.com/in/masoncosby/ https://www.linkedin.com/company/sales-assembly/ https://www.linkedin.com/company/the-marketing-ladder/ Connect with Mike & Gaby @ Proofpoint Marketing: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Marketing Website: www.proofpoint.marketing

Let's face it: times are tough across the board. With a lot of financial uncertainties to consider, companies are scrutinizing their expenses with finer tooth combs, ensuring that there is absolutely no wasted time or efforts. For workers, this means being able to prove that your work is making an active difference for your company. While that doesn't mean that you need to be directly responsible for revenues, it DOES mean that you should be moving the needle of productivity in some way.This week, we welcome Mason Cosby back to the show to discuss the necessary steps that workers should take to prove your worth as a marketer. Mason is a Podcast Host, Ambassador at GTM Partners, and the long-term Director of Demand Generation for Sales Assembly. Suffice to say, Mason knows quite a bit about the work, the skills and the people it takes to bring a product to market. How did Mason get into his work, what were some of the mindsets that led him down this career path, and how did partner relationships drive many of his core decisions?Let's get started!MINDSETS: Utilize Marketing Relationships - LinkedIn continues to be an incredible tool for building business relationships. For Mason, LinkedIn was an opportunity to generate leads through trusted partners and connections — trust is the name of the game! Scale Through Skills - As Mason puts it, you can't over-index on head count. Rather, you have the team you have, and you are better off improving the skills of your team. Your team deserves the nurturing through skills-building to help them do their jobs! Ensure the Pipeline - Nobody cares what marketing does, as long as the pipeline is full. When it's NOT full, that's where the issues come in - job loss, budget reductions, and other short & long-term issues.  Soft Asks - Sometimes, the best thing you can do to start a conversation is ask someone if they need help. For Mason, this means sending out the occasional LinkedIn message to see what services people are looking for.  SKILLSETS: Adaptability - Mason was one of the first marketers hired by his company – and for a time, the only marketer of the team. When a person loses their leader in a company, the assumption is that THEY are now the leader. Adaptability and an openness to move swiftly in your role is crucial. Effective Content Production - When organic content is a huge component of your business, it better be good, or people will tune out.  Filling Skill Gaps - Skill gaps are the quiet killer of growth. Without the right skills, a company's growth will plateau. Being able to recognize those gaps and tend to them is a crucial skillset for any leader. Paid Ads - There is very significant value in being a paid ads specialist. On a team, diversifying your skillset by honing in on the data aspects of paid ads can be the key to securing your position. Addressing Bandwidth - You can't be everywhere all of the time. For startups, that can be a delicate balance. How much of your bandwidth can be dedicated to each activity? Knowing the importance of your work from a zoomed-out perspective will prevent issues down the road. Video Editing - Editing is a skill and a tool. Like any skill, there are experts in the field that will do it A LOT better than you, especially if it's not a top priority. As a skill, it is tremendously valuable for any marketing team. TOOLSETS: LinkedIn Video Editing Software Email PodSqueeze ChatGPT Niche-Podcast Tours Google Spotify The Content Matrix (Stephen G. Pope) RESULTS:For any business, at the end of the day, it is important to look at the correlation between it's marketing efforts and it's pipeline. Trackability ends up being one of the top focuses for a company like Mason's — and with that comes the importance of having the skill to track specialized data in the first place. No single source of marketing is a single cause of success. What matters is that the actions are happening, and that the pipeline continues to move and generate business.In a qualitative sense, Mason looks to tactics as simple as social media mentions, engagements, and other metrics to indicate how his company is breaking out of it's existing mentions to larger audiences. In creating more publicly accessible content (the type that stretches beyond existing audiences), Mason and his team at Sales Assembly see more and more people viewing and talking about their operations. A bit more about Mason:Mason Cosby hosts a variety of talents as a thought leader in the marketing space. Since February 2023, Mason has acted as the Director of Demand Generation for Sales Assembly,  a company that provides crucial educational tools that combine strategic skills development, peer communities and other learning platforms. Mason is also the host of The Marketing Ladder podcast, a podcast dedicated to learning how to grow a marketing career from today's leaders.Connect with Mason: https://www.linkedin.com/in/masoncosby/ https://www.linkedin.com/company/sales-assembly/ https://www.linkedin.com/company/the-marketing-ladder/ Connect with Mike & Gaby @ Proofpoint Marketing: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Marketing Website: www.proofpoint.marketing

Mason Cosby is the Director of Demand Generation at Sales Assembly, a leading organization that offers Elevated Learning & Development for GTM Teams, where he leads the development of impactful B2B programs. His journey in sales and marketing began as a means to pursue flexibility for seminary studies. In addition to his role at Sales Assembly, Mason hosts "The Marketing Ladder" podcast and serves as a GTM Ambassador at GTM Partners, solidifying his influence in the marketing community.In this episode we cover:00:00 - Intro01:25 - Mason's 200 Dollar Tech Stack05:52 - Growing Reach and Driving SQLs on a Limited Budget07:53 - Comparing Costs and ROI of Podcasting12:31 - Pitching Podcast Guests into a SQL Conversation16:14 - Maximazing Reach in the Post Recording Phase20:41 - Purpose of Your Podcast + Guest Engagement 25:01 - Podcasting Results and Investment Return28:45 - The Future of Digital Marketing with Artificial Intelligence30:14 - Mason's Favorite Activity To Get Into a Flow State30:40 - Mason's Piece Of Advice For His Younger Self32:22 - Mason's Biggest Challenges at Sales Assembly33:17 - Instrumental Resources For Mason's Success36:03 - What Does Success Mean for Mason Today37:33 - Get In Touch With MasonGet in Touch with Mason:Mason's LinkedInThe Marketing Ladder PodcastSales Assembly WebsiteMentions:Gary VeeNeil PatelCreation vs DistributionDonald MillerChris WalkerStephen G. PopeTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInSaaS PodcastsSaaS ConsultantsHow To Value Your SaaS Company

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's esteemed guest is a leader, a GTM Ambassador, and an Advisor to the stars! He is a Top 20 Revenue Marketer and hosts The Marketing Ladder, a Top 50 Marketing Podcast. Introducing Mason Cosby, Director of Demand Generation at Sales Assembly! Mason joins us today to discuss his company's framework for developing customer engagement, how to discover the right marketing niche for your skillset, and the importance of nurturing your personal network.  Busted Myths:Marketing and Sales aren't aligned and marketing is to blame. All the sales team needs are meetings booked but the marketing team is focused on celebrating meaningless wins because they can't generate those new meetings. Traditionally, the sales team takes a more personalized approach to closing deals and generating revenue, while marketing takes on a broader approach to building relationships and creating awareness. By combining their strengths, they can deliver a seamless and exceptional buying experience to enhance customer satisfaction.Takeaways:One way to align marketing and sales is to connect content engagement with generating pipeline. When marketing sees that a piece of content is generating engagement with the right audience, they should alert sales so they can go start having conversations around that content. Develop content calendars for your executive teams and provide them with content that drives quality engagement with their existing audience and ideal customers. These posts can highlight the company and product in front of the target decision-makers.A goal for Sales Assembly is to see a future with a Google Drive hierarchy and efficient automation (zaps) to automate content distribution across profiles and platforms. Implementing this automated infrastructure requires dedication which includes manually entering data into a spreadsheet and calendar to track content assets. This approach acts as a starting point before scaling and automating the process.It is crucial to understand what channels drive demand creation and demand capture within a target audience. This ensures optimal prioritization of resources for each channel, such as podcasts, social, or email, based on their performance. Marketing involves more than just employing tactics to sell products, so it's important to understand the range of options that complement your individual interests and strengths such as sales, brand building, and customer focus.Career advancement in marketing requires you to specialize while also developing secondary skills continually over time. Becoming an expert in all functional aspects of marketing takes years of devotion and intentional focus.A personal network is an important part of a marketer's skillset that stays with you throughout your career. Cultivating a community that accompanies you throughout your professional journey ensures ongoing support and maintains a loyal audience. Quote of the Show:“To continue to grow long term, you have to get different experiences. You have to view your foundational skillset as the thing that propels you forward and gives you credibility in the room. ” - Mason CosbyLinks:Twitter: https://twitter.com/cosby_masonLinkedIn: https://www.linkedin.com/in/masoncosby/Website: http://www.salesassembly.com/tourPodcast: https://podcasts.apple.com/us/podcast/the-marketing-ladder/id1596462333Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/35YESH0FTPkHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Mason Cosby is an emerging B2B marketing leader. In this episode, Mason shares his strategy for Content Marketing both for the company he works for and his own personal brand. Plus, he provides some amazing tips on how to grow an active following on LinkedIn. Additionally, a special segment on becoming "employable" for marketers who are currently out of work. All this and more as we talk about marketing while drinking.... Whiskey.

Mason Cosby is obsessed with achieving ridiculous results for growing B2B companies. He currently leverages his personal brand as he serves as the Business Development lead on the ABM team at Gravity Global.  There are many questions about building a personal brand when you work for a company. Over the last year on LinkedIn, Mason has grown his account by 10,000 followers.  Other people are noticing too. He's the host of The Marketing Ladder podcast, a speaker on Account Based Marketing, and was recently named as one of the top 50 voices of 2022 in the GTM Space. In this episode, you'll learn: How career experiences helped Mason recognize a good work environment when he saw it. How Mason took the lessons from a job loss and turned it into creating The Marketing Ladder, helping others in the marketing industry find a good fit for their next role. The process used to build a following to find his ideal audience who will be more likely to buy from you than your family and college friends.  The power of commenting on other accounts with large followings A strategy to borrow audiences from other creators The importance of creating the right content for your audience How your personal brand, when working for a company, can help improve its bottom line and become a career asset for you.  Connect with Mason LinkedIn Profile The Marketing Ladder Podcast Connect with Lisa Get her free download: The Essential Guide to Telling Your Story Register for the Take Back Your Life Workshop Want to Leverage What Makes You Uniquely Different? Schedule a Personal Brand Discovery Call Email: lisa@lisamcguire Website LinkedIn Instagram Facebook Read More Quick LinksGet Embed PlayerShare on SocialDownload Audio File Author : Lisa McGuire Episode Type : Full Episode : S2E55 Rating : Clean File Info : audio/mpeg | mp3 | 48MB  

Mason Cosby is one of the main reasons that I became active on LinkedIn. He's also a huge reason that I started this podcast. We went to high school together and did not talk after graduation until we connected 5 years later! He is also the host of The Marketing Ladder. He interviews top marketing leaders to learn how they built their careers so you can learn how to build yours. If you are seeking a new opportunity, trying to learn how to grow in your current role, or want to understand the future of marketing, this is the podcast for you! --- Send in a voice message: https://anchor.fm/hampton-dortch/message

Marketing automation guru Michelle Nedelec explains how to use the ladder of ascension to scale your business. The post 147: Michelle Nedelec explains the Marketing Ladder of Ascension appeared first on Kandas Rodarte.

What do Balenciaga, McLaren's race team, and CNBC's Mad Money have in common? They've all collaborated with ICE to expand their brands and build exposure for their companies. Tune in to learn from Stephanie Dobbs Brown, CMO at ICE, about how partnerships can benefit building brands to reach wider audiences through creating bold relationships and excellent employee experiences. Tune in to learn:About balancing brand and market (9:39)How to look for high-performance leaders (19:22)What to learn from failures and successes (29:39)How to climb the marketing ladder (39:04)Mentions:ICE's first commercialAndrea Brimmer MT Episode - https://bit.ly/3BW75uxMclaren Race Team, Extreme ECNBC's Mad Money ICE's Partnership with Fashion House Balenciaga Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

This week's podcast is with my good friend Mason Cosby.  We chat about Mason's winding road from wanting to be a Pastor to now helping others get their dream jobs by utilizing Linkedin as a networking powerhouse.Mason is the Marketing Director at Gravity Global (formerly Mojo Media Labs) and acts as the marketing agency's "Research and Development" department. Through monthly workshops, weekly blog content, weekly podcasts, and daily social content, Mason constantly shares what's working to drive growth in B2B today.Additionally, Mason interviews top marketing leaders to learn how they have built their careers, so you can learn how to build yours on his podcast, the Marketing Ladder. Topics discussed:Show up, even when you don't feel like it and if you're generous, serendipity will find youLaid off only 20 days after getting engaged and finding a house; what do I do?Pivoting after being a potential Pastor (try saying that fast)LinkedIn weekly networking targetsWhat we learn from dead-end jobs that help us in the futureThe S-curves of growthWhat is it now that you find the most joy in?Recruiters are practicing risk aversionWhy it falls on the job seeker to make themselves stand outConnect with this week's guest Mason CosbyWebsite: https://www.mojomedialabs.com/Linkedin: https://www.linkedin.com/in/masoncosby/Podcast: https://open.spotify.com/show/1ZgA5WCH8ZXt3KAMYccWVE Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/thewindingrd Facebook: https://www.facebook.com/windingroadcareers

If you want to step into a marketing leadership position you have to listen to this podcast.In this episode, we are joined by Mason Cosby - the Director of Growth at Gravity Global and host of The Marketing Ladder. Mason learned a lot by interviewing marketing leaders on his podcast and in this episode he shares his findings!We learn what all of them have in common and what are the qualities of successful leaders. Mason shares why our careers are like huge experiments where we have to try out new things to see what works best for us.He also explains why having a side hustle is important for your career and shows that the best really try out new things to learn what works best for them, even if they have to step out of their comfort zone.At the end of the conversation, we look at the differences between marketing and sales and what one can learn from the other. After all, the best marketers know how to sell and the best sales professionals know how to do marketing!The Marketing Ladder on Spotify: https://open.spotify.com/show/1ZgA5WCH8ZXt3KAMYccWVE?si=d968c6bf20fb4979Mason Cosby Linkedin: https://www.linkedin.com/in/masoncosby/Interview:0:50 - What should every B2B Leader know, if they want to step into a leadership position? 3:30 - Successful leaders step into positions when they aren't qualified - no matter how much you prepare you sometimes have to take the step to see if you're qualified4:50 - Your entire career is actually an experiment - you have to try things to see what works best for you and sometimes it means taking a step back7:30 - Mason shares his experience in leadership roles and what he learned 9:40 - Why do leaders have to have their own identity separate from their day job?13:50 - What if the return is not tangible straight on ROI? + a great example with a Lama16:40 - We touch on colors and iconography psychology and its importance19:00 What have the leaders of today's marketing in common? Stories from his podcast. 21:25 - I can make an impact with sales but I can change an industry with marketing22:44 - The most dangerous marketers are the ones who know how to sell23:26 - Do you think more people from sales will transition to marketing?26:05 - Transitioning from marketing to sales29:00- What would you say is the biggest takeaway from our conversation?30:45 - Outro - where you can find Mason and what he does at Gravity Global33:00 - Final thought when you are a seller or a marketer - how much pipeline Mason self-sourced thanks to posting frequently on LinkedIn34:00 - Who should I interview next?

In a sea of marketing agencies, or many other service providers for that matter, the most common value prop is “we won't screw you over” or "we actually do what we say we are going to." Neither of these is a great way to go-to-market. What is a great way, you ask? Do something large and make yourself known for being an expert in something. This is exactly what Mason Cosby did with the ABM-athon at Mojo Media Labs. MINDSETS: Abundance mindset - give away your best content and ideas because there are plenty of fish in the sea - it's about maximizing engagement and content consumption from the right people rather than worrying about giving things away for free. What do you want to be known for? Flip the script, and control the narrative - focus on owning the conversation instead of renting attention from others. Have a longer time horizon when evaluating your major investments in things like events. The revenue will come later. Focus on content and promotion, not fancy tech to start with Think through what you want to learn from the initial test up front, and design the measurement around those things. SKILLSETS: People management is key - you need to know how to handle different personalities who are contributing to the event. Your job is to make them feel good about spending their time on this and feel valued. You need to be a good content and copywriter - you will inevitably need to create all the assets for promotion of the event, and also possibly for some of the speakers. Understanding of marketing technology and how to make them all work together. Customer research - understand what content your customers actually care about so you can create content they will show up to see. Consider surveying your existing customers about what they want. TOOLSETS: Zoom Events HubSpot LinkedIn (organic and paid ads) SalesIntel - for building target account lists Sendoso - for swag and thankyou gifts Veed.io - for video editing RESULTS: Mason's event was about to generate the following results: 1.1 million impressions within the marketing suite of their 1000 target accounts 700 registrants 300 attendees 4 deals influenced 2 deals sourced 15 deals sighted the event as part of what convinced them to move forward  Oh, and by the way, the event helped Gravity Global evaluate the entire team as part of the acquisition. Mojo Media Labs is now owned by, and is the center of excellence for ABM at Gravity Global. Proofpoint's POV:There are two major shifts happening in the marketing landscape that we touched on during this episode, and are worthwhile to highlight and elaborate on further.Brands owning the conversation. A concept we always talk to our clients about is “followers are rented, audiences are shared, community is owned.” Community is what allows you to own the conversation about your area of expertise. And a major event is a great way to build community. Mason even gave the cost comparison example where it can cost you $15k to have a 30-minute speaking engagement at a conference, or you can spend $23k to put on your own event. Now obviously this comes with a risk - you could screw it up and maybe people don't show up or have a bad experience, but the simple unit economics are definitely in your favor here.Creators and their personal brands are driving B2B brand growth. Companies are hiring creators internally to be growth levers and actual growth leaders for the organization. B2B organizations are also turning to influencer marketing—something that B2C brands have been doing for decades—more and more. And employee advocacy/engagement programs are popping up all over the place—though many not very effectively—but that's a story for another time.This conversation showed how effective a single personal brand can be at driving impact (in this case event attendance and resulting revenue) and how leveraging partners and associating your brand with other industry leaders can do wonders for the status your company takes in the eyes of the target audience. A bit more about Mason:Mason is the Director of Growth for Gravity Global and the host of The Marketing Ladder podcast, where he interviews marketing leaders to learn how they built their careers. And as part of his podcasting effort, he also helps tons of marketers find their next job opportunity. Helpful Links & Resources:Connect with Mason on LinkedIn: https://www.linkedin.com/in/masoncosby/ Connect with Mike & Gaby at Proofpoint Marketing: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing

In a sea of marketing agencies, or many other service providers for that matter, the most common value prop is “we won't screw you over” or "we actually do what we say we are going to." Neither of these is a great way to go-to-market. What is a great way, you ask? Do something large and make yourself known for being an expert in something. This is exactly what Mason Cosby did with the ABM-athon at Mojo Media Labs. MINDSETS: Abundance mindset - give away your best content and ideas because there are plenty of fish in the sea - it's about maximizing engagement and content consumption from the right people rather than worrying about giving things away for free. What do you want to be known for? Flip the script, and control the narrative - focus on owning the conversation instead of renting attention from others. Have a longer time horizon when evaluating your major investments in things like events. The revenue will come later. Focus on content and promotion, not fancy tech to start with Think through what you want to learn from the initial test up front, and design the measurement around those things. SKILLSETS: People management is key - you need to know how to handle different personalities who are contributing to the event. Your job is to make them feel good about spending their time on this and feel valued. You need to be a good content and copywriter - you will inevitably need to create all the assets for promotion of the event, and also possibly for some of the speakers. Understanding of marketing technology and how to make them all work together. Customer research - understand what content your customers actually care about so you can create content they will show up to see. Consider surveying your existing customers about what they want. TOOLSETS: Zoom Events HubSpot LinkedIn (organic and paid ads) SalesIntel - for building target account lists Sendoso - for swag and thankyou gifts Veed.io - for video editing RESULTS: Mason's event was about to generate the following results: 1.1 million impressions within the marketing suite of their 1000 target accounts 700 registrants 300 attendees 4 deals influenced 2 deals sourced 15 deals sighted the event as part of what convinced them to move forward  Oh, and by the way, the event helped Gravity Global evaluate the entire team as part of the acquisition. Mojo Media Labs is now owned by, and is the center of excellence for ABM at Gravity Global. Proofpoint's POV:There are two major shifts happening in the marketing landscape that we touched on during this episode, and are worthwhile to highlight and elaborate on further.Brands owning the conversation. A concept we always talk to our clients about is “followers are rented, audiences are shared, community is owned.” Community is what allows you to own the conversation about your area of expertise. And a major event is a great way to build community. Mason even gave the cost comparison example where it can cost you $15k to have a 30-minute speaking engagement at a conference, or you can spend $23k to put on your own event. Now obviously this comes with a risk - you could screw it up and maybe people don't show up or have a bad experience, but the simple unit economics are definitely in your favor here.Creators and their personal brands are driving B2B brand growth. Companies are hiring creators internally to be growth levers and actual growth leaders for the organization. B2B organizations are also turning to influencer marketing—something that B2C brands have been doing for decades—more and more. And employee advocacy/engagement programs are popping up all over the place—though many not very effectively—but that's a story for another time.This conversation showed how effective a single personal brand can be at driving impact (in this case event attendance and resulting revenue) and how leveraging partners and associating your brand with other industry leaders can do wonders for the status your company takes in the eyes of the target audience. A bit more about Mason:Mason is the Director of Growth for Gravity Global and the host of The Marketing Ladder podcast, where he interviews marketing leaders to learn how they built their careers. And as part of his podcasting effort, he also helps tons of marketers find their next job opportunity. Helpful Links & Resources:Connect with Mason on LinkedIn: https://www.linkedin.com/in/masoncosby/ Connect with Mike & Gaby at Proofpoint Marketing: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing

Mason Cosby is a Marketing leader at Gravity Global, a Marketing agency, which helps global companies with at least $20M ARR do proper, modern, non-spam Marketing. He is also the host of "The Marketing Ladder". Mason shares his buying preferences, his ideal Marketing and Sales model, and the extent of his preference for The Buyer Centric Revenue Model vs. current outdated Sales-led model from 1980's: Marketing-led vs. Sales-led = 85% Marketing-led Marketing vs. Sales Development = 75% Marketing *caveat that Sales Development are subject matter experts creating content and not telemarketing (so actually Marketing!) Full Sales vs. Sales Assembly Line = 100% Full Sales *of course a seller can occasionally loop in others need be (CEO to bend rules and impress, Product for technical stuff, other sellers for some missing expertise) Full Salary Plus Bonus vs. Commission = 100% Full Salary + bonus Buyer Centric Revenue Model vs. Predictable Revenue Model = BCR! **Sorry for speaking so much on this episode. New format, will be better next time. Adopt the MODERN Marketing and Sales model built for TODAY, not 20 years ago: The Buyer Centric Revenue Model. Join the movement modernizing and liberating B2B. Better growth playbook, competitive advantage, more productive and fulfilling careers. Implement the model by taking the proposed "analyze > business case > experiment > gradual transition" approach To learn more about the model, check out my book “The Death of the SDR: And the Birth of the Buyer Centric Revenue Model”. Available on Amazon in ebook, paperback, audiobook. Join the movement and the vanguard of progress in a Slack forum/community to discuss the REAL problems and implement the solutions. Connect, learn, ask, teach, hire/get hired. Live Q&A Thurs at 1pm PST. Sign up https://www.buyercentricrevenue.com/

This week's episode of Growth Marketing Camp is packed with exclusivity, learnings, and insights into the powerhouse that we call ABM. Mason Cosby, Director of Growth at Mojo Media Labs (now Gravity Global - yup, we are privileged to be the podcast to exclusively announce this amazing acquisition), joins us to break down the ABM-A-Thon event they hosted.Mason shares insights on who ABM is not for, who it's for, and how marketing can be a strategic partner that helps drive sales. Plus, we touch on podcasting, how beneficial it is for personal growth and brand, and specific examples of how he uses different content channels to impress his audience, build brand trust, and ultimately, authority. Finally, he shares what motivated him to start his own podcast, The Marketing Ladder.Mason Cosby is the walking example of how marketers that focus on long-term brand building strategies vs. short-term micro conversions always come out ahead. This is the episode you were waiting for, so tune in and enjoy!

This week's episode of Growth Marketing Camp is packed with exclusivity, learnings, and insights into the powerhouse that we call ABM. Mason Cosby, Director of Growth at Mojo Media Labs (now Gravity Global - yup, we are privileged to be the podcast to exclusively announce this amazing acquisition), joins us to break down the ABM-A-Thon event they hosted. Mason shares insights on who ABM is not for, who it's for, and how marketing can be a strategic partner that helps drive sales. Plus, we touch on podcasting, how beneficial it is for personal growth and brand, and specific examples of how he uses different content channels to impress his audience, build brand trust, and ultimately, authority. Finally, he shares what motivated him to start his own podcast, The Marketing Ladder. Mason Cosby is the walking example of how marketers that focus on long-term brand building strategies vs. short-term micro conversions always come out ahead. This is the episode you were waiting for, so tune in and enjoy!

Welcome to Season 2 of Personal Podcaster! Exploring the Question: How HAS Podcasting developed your career? Join Angela as she interviews Mason Cosby, the Director of Growth at Mojo Media Labs! They discuss: How podcasting can put you on others radar How he started his podcast, The Marketing Ladder! His mission to help others with their career Thank you for tuning in!

Morgan joins Mason Cosby's The Marketing Ladder to discuss his career journey from his early days as a web designer and social media consultant to social seller & brand strategist. He reveals how working in economic development transformed his career into brand strategy and, eventually, hosting the B2B Power Hour. They dive into adding value without expectation, the importance of building relationships over just always trying to sell, and how a career path is never clear when you first get started. Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithVisit our site b2bpowerhour.com to learn more about our upcoming live shows, events, and more.

Angelica Taylor (Senior Manager, Brand Marketing @ Refine Labs) recorded a follow-up conversation she had with a friend Mason Cosby (Marketing Director @ Mojo Media Labs & Host of The Marketing Ladder podcast). They talked about getting executive buy-in to experiment with organic brand & content marketing, specifically a podcast, and how Mason leveraged his own podcast to demonstrate the value of organic content to others at his organization. Mason has hosted Chris Walker (CEO at Refine Labs) and Sam Kuehnle (VP of Demand Gen @ Refine Labs) on his podcast - check out The Marketing Ladder to listen to their episodes.

"When you're a professional that has a mortgage and a family, the time to help is significantly less. To put it bluntly, you have to figure out how you can help others that makes sense within the context that you are." Mason Cosby.    Mason Cosby was laid off at the beginning of the pandemic. A month earlier he got engaged and bought a house. He spent the next four months on the couch applying for jobs. And we talk about how since then he has done everything in his power to help others avoid a similar fate and make sure his family is never in that situation again. Mason loves his job as the dedicated marketer of a marketing agency and is also super passionate about career building. As he says, he is on a journey and he wants to show others he is in it with them. He does this by being bullish about kindness and learning in public. We chat about how he started a podcast, The Marketing Ladder, as a scalable way to help others build their marketing career. And we talk about how when you want to improve something: quantity and consistency result in quality and confidence.    Mason Cosby helps marketers grow their company and their career.  He is the Marketing Director of Mojo Media Labs and Host of The Marketing Ladder. Mason is bullish about kindness and is actively learning in public. And he is a nurse husband.    Connect with Mason Cosby: On LinkedIn The Marketing Ladder Podcast   Resources Mentioned: Storybrand  Megan Haupt Brio Career and on Life Beyond the Numbers episode 25 Your Career Story  

Creating a culture where people are not only allowed to test and fail but encouraged to, is a necessity for innovation. But how do you create a culture that breeds innovation? The short answer is—it starts at the top. The CEO sets the stage for what will (and won't) be tolerated and leads by doing to set the example for the rest of the org. In this episode, Chris talks about how Refine Labs has become a talent destination by combining innovation and culture. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

On this episode, Sam Moss joins Mason Cosby for his LinkedIn Live show called the Marketing Ladder. Sam shares what it's been like growing a web development firm and how they've gone to market. From executing a solid podcast and LinkedIn strategy, Sam explains how to drive demand for what you do leveraging those channels.