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Featured Beer: Northwest Lager by Ninkasi Brewing Company out of Eugene, Oregon, USA. Join the crew as they cover their very own Top Favorite Spoof Movies in Part 2 of a 2-part series. In this episode the guys talk numbers 5 to 1 of their favorite spoof movies discussing the movie plots, actors/actresses, fun facts, and the movies' effect to pop-culture. From the entire Beers on Me Podcast crew, thank you for listening and we care about what you have to say and share! Got recommendations for episode topics or want to share thoughts on the episodes? You can email us at beersonmepodcast@gmail.com or find us at Facebook or Instagram (See Below)Facebook: https://www.facebook.com/beersonmepodcast Instagram handle: beersonme_podcastTikTok: beersonmepodcast
A GM'S NON-GMO GRADE A USDA UDFA & NFL DRAFT PICKS Immediate starters, depth pieces, and intriguing projects highlight the Kansas City Chiefs class of 2023! Looking for a repeat of their masterful 2022 class, GM Brett Veach once again focused on finding hidden value with non-premium draft capital. Sip the tea leaves and shake the Magic 8 Ball, it's time to predict the outlook of these young rookies. Episode Highlights Include: •Sam Kiper Jr back in the studio (1:00) •Rhys' Cold Snack Take Back on New Belgium Brewing Company (2:35) •Lambeau slander commences (5:17) •Patreon & Social media shoutout (8:02) •Rd 1 Pick 31: DE Felix Anudike-Uzomah (9:30) •Rd 2 Pick 55: WR Rashee Rice (17:11) •Rhys' Rashee Rice Hot Take (20:00), and is the Chiefs WR the deepest in the NFL? (27:35) •Rd 3 Pick 92: OT Wanya Morris (31:51) •Rd 4 Pick 119: DB Chamarri Connor (41:01) •This Week in Craft Beer: Hot Take Mando reviews "Prismatic" from Ninkasi Brewing Company (48:28) •Rd 5 Pick 166: DE BJ Thompson (59:05) •Rd 6 Pick 194: DT Keondre Coburn (1:04:47) •Rd 7 Pick 250: DB Nick Jones (1:09:09) •UDFAs to watch for (1:14:07)
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This week, the guys discuss Days N Daze (folk-punk band from Houston) and Bob's Burgers (adult animated comedy) while enjoying some Solar Cruiser Pale Ale from Ninkasi Brewing Company. --- Support this podcast: https://anchor.fm/second-player-score/support
This week, we're talking Pride events, our latest photoshoots, and how this month marks Heavy Conversation's 4 year anniversary! Beer: Bruce - Mood Ring by Bearded Iris Brewing, Nashville, TN Jody - Total Domination by Ninkasi Brewing Company, Eugene, OR
This week, the guys discuss Seventeen Excuses (band from Longview, WA) and DOTA: Dragon's Blood (fantasy show on Netflix) while enjoying some Velocihoptor IPA from Ninkasi Brewing Company. --- Support this podcast: https://anchor.fm/second-player-score/support
This week to celebrate our next anniversary episode we have Dom back! We will be talking about a movie near and dear to our hearts, Godzilla: King of the Monsters! We will also enjoy a beer from the amazing Ninkasi Brewing Company!
Go here to see notes for this episode: https://www.fourbrewers.com/323-christmas-2020/ Subscribe: RSS | Apple Podcasts | Google Play Music | Stitcher | YouTube | Twitch | Anchor.fm Support the show: Patreon | PayPal Donation 4B Social Media: Facebook | Twitter | Instagram | tumblr | Flickr | Snapchat Email 4B: feedback@fourbrewers.com 4B Theme Song: The Sleeping Sea King ***** Episode Chapters: 00:00:00: SupportTheShitOutOfIt.com 00:00:11: Four Brewers Theme 00:00:16: Begin Show 00:04:57: Merry Christmas & Happy New Year (Our Special Ale) (2020) - Anchor Brewing Company 00:08:32: Shiner Holiday Cheer - Spoetzl Brewery 00:15:53: 10 Degrees - Urban Roots Brewing & Smokehouse 00:20:03: Sleigh'r - Ninkasi Brewing Company 00:23:09: Winter Welcome Ale 2020-2021 - Samuel Smith 00:29:51: Mustachio Pistachio - Mason Ale Works, Unsung Brewing 00:33:18: Hanukkah Beer 2020 Golden Jelly Donut Ale - Shmaltz Brewing Company 00:38:26: Celebration Fresh Hop IPA - Sierra Nevada Brewing Co. 00:39:53: La Moneuse Special Winter Ale - Brasserie de Blaugies 00:41:28: Santa's Butt - Ridgeway Brewing 00:46:47: Nice - Mason Ale Works 00:49:40: Sandy Paws - Heater Allen 00:53:06: Celebration Fresh Hop IPA (cont'd) 00:57:02: Naughty (Hot Chocolate Stout) - Mason Ale Works 00:57:59: Delirium Noël / Christmas - Huyghe Brewery 00:58:56: Christmas Ale (2020) - Brouwerij St.Bernardus 01:00:00: Delirium Noël / Christmas (cont'd) The Four Brewers podcast uses .mp3 files with chapter markers that allow you to easily skip to different parts of the show. Overcast for iOS and Podcast Addict for Android are two examples of apps that utilize this handy feature, as well as the native Podcasts app for iOS. If your podcast player doesn't support chapter markers, then simply reference the time stamps listed above for this episode.
This week, the guys discuss music from The Maguas, TV shows like Upload (and more), and various beers from Ninkasi Brewing Company. --- Support this podcast: https://anchor.fm/second-player-score/support
This week, #ELOsoFumarTakes welcomes back Tripp Waldrop (in his record fifth appearance) and Denis Tsvang of Cigar Federation for version 4.0 of our pairing collaboration for our #106thTake. It is live blind cigar reviews, it is a pairings show, but it's done all with an #ELOsoFumarTakes twist. On this #Take, we tackle some shenanigans along with some of the industry's most serious questions that have all come down in the last few weeks. Enjoy! Cigar Federation Facebook: https://www.facebook.com/pg/cigarfederation/videos/?ref=page_internal Four Corners Brewing Company: https://fcbrewing.com/ Ninkasi Brewing Company: https://ninkasibrewing.com/ Collective Arts Brewing: https://collectiveartsbrewing.com/ Developing Palates 2020 TPE Recap: https://developingpalates.podbean.com/e/developing-palates-tpe20-recap/ Cigar Coop’s Story on Warning Labels decision: https://cigar-coop.com/2020/02/cigar-news-court-rules-against-fda-on-warning-labels-for-premium-cigars.html Bear Nails the Blind Tasting! – (3:17:00)
This episode we go walking, no climbing, in a winter wonderland and speak with a Mount Shasta rescue Ranger. Next, we break hops with modern day monks who combine scripture and brewing heavenly nectar. Finally, we saddle up with a determined cyclist who peddled coast to coast for a good cause. That and our usual craic on Life in 16 oz. Mount Shasta Avalanche Center / Mount Shasta Avalanche Center & Home of the Mount Shasta Climbing Rangers on Facebook / Mount Shasta Brewing Co / Brethren Brewing Co / Brethren Brewing Co on Facebook / Michele Across America Blog / Lutheran Church Charities K-9 Comfort Dog Ministries / Bike the US for MS / Ride With GPS / Leave No Trace / Deschutes Brewery / Ninkasi Brewing Company / Uinta Brewing / Shelton Brothers Inc / Ridgeway Brewing Shelton Brothers / St. Bernardus Beer This month's episode features an assortment of holiday-themed beers. They are, from left to right: 1) Sleighr Winter Ale from Ninkasi Brewing Company; 2) Jubelale, a Deschutes Brewery winter ale; 3) Ridgeway Brewing's Lump of Coal Dark Holiday Stout; 4) St Bernardus Christmas Ale, a quadrupel Belgian abbey brown ale; 5) Rise & Pine, a "hoppy dark ale" aka an American black ale, from Uinta Brewing. (Life in 16 oz./Paul Wade) Nick Meyers pauses to show the ice and snow conditions while patrolling the east side of Mount Shasta. (Courtesy photo/Nick Meyers) Nick Meyers and fellow climbing rangers take a picture from their base camp during a multiple day patrol of the mountain. (Courtesy photo/Nick Meyers) Nick Meyers enjoys "skinning" uphill on backcountry skis as the ascent and descent are more enjoyable. 'Skinning' requires an adhesive "skin" be affixed to the bottom of each ski to provide better traction for climbing uphill while wearing them. (Courtesy photo/Nick Meyers) Nick Meyers and a fellow climbing ranger set up camp at the hard stand near Helen Camp in Avalanche Gulch. The stand is a permanent tent foundation used by Forest Service rangers and Boy Scouts of America. (Courtesy photo/Nick Meyers) Nick Meyers kick steps along a cornice while headed to a launching point to ski down Mount Shasta. (Courtesy photo/Nick Meyers) Kevin Whitehouse stands ready to serve a pint to churchgoers during their Thursday night service in downtown Manteca, Calif. (Life in 16 oz./Brandon McCarty) Dan Machado lays down the drinking rules during fellowship with the Brethren Brewing Company outreach church service in Manteca, Calif. (Life in 16 oz./Brandon McCarty) A crowd gathers for fellowship and beer during a typical Thursday night church meeting with the Brethren Brewing Company in Manteca, Calif. (Life in 16 oz./Brandon McCarty) Dan Machado shows off the future site of the Brethren Brewing Company in downtown Manteca, Calif. (Life in 16 oz./Brandon McCarty) Dan Machado shows off the future site of the Brethren Brew Company brewery in downtown Manteca, Calif. (Life in 16 oz./Brandon McCarty) Michele and one of the dozen comfort dogs she met along the way. The life-like plush dogs sit on a table that accompany each dog when they visit hospitals and people in need of comfort. (Courtesy photo/Michele Arnold) The bike that rode across America. Michele says her old one was a little outdated, so she replaced it with a bike that could ready her for the trip and get her through the challenges she would encounter along the way. She replaced her old one with this Novara Carema performance bike she picked up at an REI. (Courtesy photo/Michele Arnold) Ocean to ocean. From Day 1 to Day 32, Michele dipped her bike tires into the water of each coast. (Courtesy photo/Michele Arnold)
In this episode, we ask the age-old question - what exactly is Dungeons and Dragons? For some players it's a collaborative storytelling experience, for others it's a roleplaying game about killing monsters and taking their stuff; join us as we dive into the how, what, and why of the world's greatest roleplaying game.Our beverage of choice for this week was the Prismatic Juicy IPA by Ninkasi Brewing Company.Music by JLP: soundcloud.com/j-lp
Guest: Robby Allen - Former Head of Sales @Mixmax (Founder @Buena Vista Ventures; Formerly @Flexport, @Zenefits) Guest Background: Robby was born and raised in San Francisco and knew from a young age that he wanted to build and scale companies. At Zenefits he took the outbound SDR team from 0-250+ reps. At Flexport he built a global outbound team across 3 continents. After that Robby was the head of sales at Mixmax, taking the team from a self-serve business to a B2B sales model. Currently, Robby runs his own consulting practice: Buena Vista Ventures. Buena Vista focuses on emerging technology companies, mainly SaaS businesses, looking to build and scale high performing and efficient sales organizations. Outside of the office, you can find Robby playing basketball or hiking to the top of a peak. Guest Links: LinkedIn Episode Summary: In this episode, we cover: - Scaling SaaS Sales Functions Across Multiple Growth Phases - Hiring & Onboarding Sales Teams at Massive Scale - Building Sales Development Engines - Sales Compensation Plans Full Interview Transcript: Naber: Hello friends around the world. My name is Brandon Naber. Welcome to the Naberhood, where we have switched on, fun discussions with some of the most brilliant, successful, experienced, talented and highly skilled Sales and Marketing minds on the planet, from the world's fastest-growing companies. Enjoy! Naber: Hey everybody. We have Robby Allen on the show today. Robby was born and raised in San Francisco and knew from a young age that he wanted to build and scale companies. At Zenefits, which had a $4.5 billion evaluation on $584 million capital raised, Robby took the outbound SDR team from 0 to 250+ reps. Then at Flexport, which had a $3.2 billion valuation on $1.3 billion raised, Robby built a global outbound team across three continents. After that, Robby was the Head of Sales at Mixmax. Mixmax has raised $13 million, and he took that team from a self serve business to a B2B sales model. Currently, Robby runs his own consulting practice, Buena Vista Ventures, Buena Vista focuses on emerging technology companies, mainly SaaS businesses looking to build and scale high performing and efficient sales organizations. Outside the office you can find Robby playing basketball or hiking to the top of a peak. Here we go. Naber: Robby! Awesome to have you on the show today. How are you my man? Robby Allen: I'm good. I'm good, Thanks for having me, Brandon. It's good to be here. Naber: Good. Fresh off your recent trip to Europe. You're in a feel good mood. You've got good energy. I'm loving it. You and I have known each other for awhile, and I'm really happy and proud to be chatting with you today. I think there's a lot that the audience can learn from you. What I think we'll do, if it's okay with you, is we'll go into some personal stuff first - let the audience get to know you a little bit better. We'll go into a few different things around your basketball career. I want to talk about some of the things that you did growing up, get an idea for some of your interests, all the way from Robby as a kid and what you were interested in and what you were like, all the way through to the end of the end of school in Eugene. So, if you're okay with it, could you give us maybe five, seven minutes, and it will probably last a little bit longer than that because I'll ask questions, hopefully not too rudely, to explain a few things. But could you give us a few minutes on what Robby was like as a kid and what it was like being Robby Allen as a child growing up? Robby Allen: Yeah, sure. And to start, I'm super excited to be here. Super excited you're doing this. and can't wait to see the first handful of these episodes released into the wild. I think, given your network and the people you know it's going to be fun. But yeah, a little on me. So I was born and raised in San Francisco. People tell me that's something unique that live here, because so many people scratch, and claw, and work hard to move to San Francisco because, in the world of tech, it's considered to be the land of opportunity. I was fortunate in some ways to grow up right in the middle of it. And I knew at a really young age that I wanted to build and scale companies. It was just something where when I was five years old, I used to tell my mom that I wanted to put a suit on and can go downtown to work. Obviously the suit thing has changed, people don't wear suits anymore in San Francisco, unless you're in finance or something like that. But from a young age, I've been very interested in this notion of building things from scratch, building wealth, building value for markets and that sort of thing... Naber: Hey, can we pause on that just for a minute. Did you ever, did you have any businesses or ways of making money growing up? Well, actually there's a really good question that someone asked me the other day, and I want to pay it forward to the audience, and get your thoughts. What was your first way of making money? Robby Allen: Yeah, that's a good question. So I used to hustle Pokemon cards, if you remember what those are. I had a little business that in elementary school - and for folks that don't know, Pokemon was a Japanese trading card game that got really popular in Japan, and then overtook my generation, I guess - and I went to a Japanese bilingual school in San Francisco called Clarendon. So everybody there was first generation Japanese where their parents immigrated from Japan, and I happened to grow up right around the corner from there. So I went to school there. And so there was a lot of popularity around that and I saw an opportunity, I think, that was one example. I got into sneakers, when I started to really get into basketball. And so I started to buy and trade sneakers that were,popular. I would buy them when they were released for a cheaper price and sell them for a little bit more. It didn't make a lot of money, but it was something where I was able to get good at it, so to speak. Those were, I guess those were a couple things. I think that eventually scaled up until I landed in the world of sales where I think I really enjoyed that because it was something where I could control my own destiny, so to speak. Naber: Nice. Those are good examples. Wow. I mean...the purpose of the question, that comes from an executive that a at a company that I used to work at, but his take is that he believes that work ethic starts at a very young age and entrepreneurial spirit starts at a very young age. And that that is one of the hardest to teach in your twenties and thirties. And he feels that people don't necessarily develop that in their twenties and thirties. They actually develop it as at a really young age. So that was that's he purpose of asking that question. But you have some pretty kick ass examples. That's great. Quick insert here, what is your favorite sneaker you've ever traded for? Robby Allen: Oh, man. Yeah, so I think it's kind of a random one that most people won't know, but it's the story here, it's a pair of Air Flight 89's and my younger brother and our mutual best friend, who grew up around the corner from us in the Haight-Ashbury in San Francisco. When I was really young, we'd sell lemonade on the corner on hot days in San Francisco, and we would play up the fact that my mom grew lemons in the backyard, but mostly it was just the concentrated lemonade that you'd get from Safeway. And so we'd sell this. And then I remember I'm, the listeners won't know this, but I'm very tall. And so at a young age I became really big, and the whole cute factor of selling lemonade certainly drifted away from me, and I was no longer necessarily somebody who was an obvious candidate to sell lemonade. So I, naturally the opportunity still being there, I recruited my younger brother and our buddy Ian. A I sort of operated in the background, refilling and getting them out there. And we made enough money one Saturday afternoon, a sunny afternoon in the fall in San Francisco, where we could all go to a sneaker store on Haight Street and buy a pair of Air Flight 89's. And so I guess you could say that was a trade of labor and lemonade for sneakers. But, I'll never forget that pair because all three of us walked out of the store with the same shoes. Naber: That's a great story. Two things. One, what did you say something and lemonade? You said something and lemonade. Naber: Labor and lemonade. Naber: Labor and lemonade would be the title of your first book. Second of all, everyone of us mere mortals at six foot and under always wonders what it's to be tall. And, people always think of the upside, pun intended. But some of the downside could be you could retire from lemonade sales very early in your career. Which is, that could be a sad story. But it's a good story for you. Naber: I had to let that drift away, yeah. Naber: That's right, you're good. So let's talk about high school for a second. So you went to St I's College Prep in San Francisco, is that right? And played basketball? Robby Allen: Yep. Saint Ignatius, that's where I really got into sports. And yeah, I played basketball and did high jump at SI. Naber: Cool. What position do you play in Basketball? Robby Allen: I was I played power forward. I was pretty new to it...I started playing basketball really in high school. I was a baseball player before that, but an injury prevented me from continuing that path. So, I was tall and I could jump and I was pretty quick. So I started to pick up basketball, and they stuck me in at power forward, and I didn't really have a ton of skill per se. I was just springy and my batteries we're always charged. So I did that for four years, and then I went to college up at Oregon, at University of Oregon. And I decided not to follow the basketball path, but after about a year, sort of missed it. Missed the organized sports, missed the competition, and was one of those guys in college who you could basically see me at the rec center seven days a week playing pickup basketball. So I actually ended up finding a local junior college called Lane Community College. I met the coach and I got to know him, and he gave me a full scholarship, and I ended up going and playing two years of basketball at a little junior college in town. I was still going to University of Oregon, and I went to the business school and took a full load of credits there. And then unbeknownst to most people I knew, I was also taking the bus on the other side of town and taking a full load of credits at Community College just to play basketball. And it ended up being this really fun thing because community college, most people, you and I work with and know didn't spend any time in community college, and this is a little secret I have. And it ended up being amazing thing for me. You get to meet, you meet a lot of people that are decades older than you, and they're just now getting to getting around to going to school to maybe get an associate's degree or something that, to up level a little bit. And so it was humbling in the sense that I, I really grew to appreciate what I had, at the University that I was going to across town, and I got to get my two years of basketball in at that level, and that was all I needed, and went back to U of O and finished up my degree. Naber: Awesome man. Wow. Very cool. I love that you went after your passion, with a credits at this school, basketball at the school vengeance - missing your craft. One more thing, I think you've done some coaching in your, day as well while we're on the basketball. And when I say the basketball, I mean while you're on your basketball career? I got used to saying the basketball, or the football, or the baseball when I was in Australia. So sometimes I put the in front of a sport arbitrarily. Anyways, while we're on your basketball career. So let's talk about some of the coaching you did as well. What does your coaching career consist of? Robby Allen: Yeah, so, after hanging it up so to speak, from a couple of years playing in college, I...one of my assistant coaches from my college team, actually took an off season job as the head coach of a local high school team for Mohawk High. It's about 45 minutes outside of Eugene, Oregon. And, to give you an idea, I mean this is high school, probably had 200 students and at the...and I come from a school where there were probably 65 kids who tried out for the varsity basketball team every year, and only about 10 or so made it, it was a big thing...Seven kids showed up to the tryouts, so all seven kids made it. And this is ranging ranging from kids who had played basketball to had never played in their life. So this is a very different challenge. I think the team had finished in last place out of 10 people for the last 10 or so years. And so myself, and I recruited another buddy who played on the team with me to come be an assistant coach for the team, and it was more than a challenge. Because you know, we did not have any real semblance of talent on this team. But you got to know this group of kids, and we would take a yellow school bus two hours north and south of Eugene twice a week to go play games. And in some of these towns that I probably never would have otherwise set foot in my life. And I actually remember, at halftime, there was a game in, I can't even remember the name of the city, it was a western Oregon town. There was a hoedown at halftime, where about 30 people came out in cowboy boots and did a cowboy hoedown. And they had a live auction, or so they had a live raffle. And so they drew a raffle prize. There's dust and hay now all over the court, these kids have to come out and play the second half still. And they draw a number and someone in the crowd wins, and they're going crazy, and we don't know what the prize is. And they walk like 1500 pound pig basically, from the locker room. And they auctioned off a full grown male pig and somebody took home the pig...just to give you an idea of the spirit of some of these games. But that was was a learning experience for sure. But, the end of the story is we ended up finishing in second place in the league, which was the best they'd ever done. And, while it wasn't necessarily the team I would have picked or recruited myself because, frankly, we had we had to take a...there wasn't enough interest in the school. I started to really figure out that coaching was something I was passionate about, and that was a takeaway I brought with me. And still to this day, it's a guiding thing for me in terms of looking for opportunities to coach. Because even when you're making a small difference in a group of kids that are never going to play basketball at a high level, you can still have an impact on their life in a positive way. So that was a fun experience. Naber: Cool man. We're going to cover that in a little bit, a little bit more on coaching from a professional context. That's a great story. So that, that brings us to post-Eugene. You get out of sphere-O'Ducks in Eugene, and your first role after school is what? Robby Allen: Yeah, so I'm actually at the time working for a craft beer company that was based in Eugene - a company called Ninkasi Brewing Company. Their CEO was a former Wall Street guy who came back to Eugene and built this really, really successful fast-growing craft beer company. And I was able to finagle a job at that company, which as you can imagine, was a really fun job to have in college, and it made me very popular, especially during the summertime. And part of me thought I wanted to pursue that post college, but the more I dug into it, it just wasn't, it was more of something that...I like the idea of building this business, but it wasn't necessarily the industry I wanted to work in. So I had some people that I was close with giving me the advice that, starting a career in sales would be a good place to start. And I ended up taking a job at this company called People Matter, which was an HR technology company. And frankly didn't really know a lot about the business, didn't really have a great why for why I picked it other than it was the first door when it was an opportunity that opened up to me. The role was just a straight up outbound SDR role., the first outbound SDR the company had ever hired, reporting directly to the VP of sales. Little to no training, threw you out into the wild. And I flailed a little bit for, for probably about a month until really starting to get the hang of it. And I think the thing that I liked about it was the challenge of being able to basically directly challenge and try to add value to people that were often 20 years my senior, and help book meetings and that sort of thing. And I did really well at it against all odds. It wasn't something where I was necessarily set up for a ton of success, and that was something that I remembered and brought with me in future roles where I was the one responsible for hiring and training folks in that role...and that office was a satellite office for a company based in South Carolina, and I'm remember I was on a camping trip with my wife, girlfriend at the time, and I came back and I turned my phone on and somebody, I had 15 will voice messages and all my colleagues told me, hey, they shut the office down. I was as Oh my God. So, they closed the office down. It was something that I think I just didn't have enough business aptitude or savvy to see something that coming, per se. I was just focused on my own success, but it ended up being a blessing in disguise. I got introduced to a company called Zenefits, where a friend of mine worked. I had been a successful AE for nine months and like any successfully AE of nine months was convinced I should be an AE, but decided to take a step back to take a step forward. So I actually came in as an SDR at Zenefits. And I was an early employee there, and it was an amazing atmosphere. I mean, it was the kind of place where the phones were ringing all day, and there weren't enough sales people to take the number of demos that we were setting and the deals we were closing. And, so I came in there and it was the start of a really, really interesting journey. And I, I went from the top performing rep to becoming a manager, and building out this outbound team. They were sort of an all inbound shop before that. I built out a team of about 20 SDRs in San Francisco, hired a manager and placed them there. And the CEO, Parker, approached me and asked me, "hey, do you want to move out to Arizona and build this at 10x the scale." And I remember telling him no at first. I was like I'm a San Francisco kid, my girlfriend's here, all my friends and family are here. And I remember he told me this thing that always stuck with me. He said, "Robby, once or twice in your career, if you're lucky, a big, maverick tidal wave will come up behind you. And it's your decision if you want to grab a surfboard and jump in and try to ride it or not. And when a CEO tells you something that, it's kind of hard not to get fired up...So about two weeks later I was on a flight to Phoenix, and was moving out there. And over the course of the next two and a half years I built, and this is always kind of wild to say out loud, I'd built and scaled out at an SDR team of about 250. So we were hiring 30 SDRs every month, and really going from product market fit to repeatability to full-on hypergrowth, in this really condensed time period. And there are a ton of learnings and I'm sure some things that we'll be able to unpack along that journey. And it was a big growth experience for me. I was 25 years old, in a room full of 200 people that I'd hired in this whole organization we'd built out. And so learning just how to grow, with this growing business, personally. And how to uplevel my skills, and understand what the things were that I could do to add value at the certain different stages we went through. I was an amazing experience. So we went on a journey from a zero to $70 million in ARR over those three years. Which was a lot, and an amazing journey. And when that journey concluded, I had done everything I've set out to do at Zenefits and wanted to move back to the Bay Area. And so I came back to SF and actually got introduced to a company called Flexport. My old, my former former boss... Naber: Let's pause for a second because I want to keep your head space in the Zenefits zone for a minute because we'll hop into Flexport and a little bit. But there's just so much to unpack with Zenefits that while your head's on the space, I'd to keep it there for a few minutes. For those that are listening, you heard the amount of scale both from a hiring, bookings, and revenue perspective, and just an operational scale - just unbelievable. Somewhat unheard of hypergrowth scale you guys are operating at, and you being the spearhead of a lot of that operational execution for hiring to make sure that you're building pipeline and building the pipe for the sales team at scale. All the way through to making sure you have a pool of talent and a bench of talent to mobilize within the organization. All of that is obviously vitally important to the massive scale and results that you guys had. So let's pause on that for a minute. So first of all, let's talk about hiring teams. There's a lot of people that are going through either their version of hyper growth, or what would fit everyone's definition of hyper growth. Whether they're hiring a significant number of people in their head, or in reality they're hiring a lot of humans to do a various number of roles. So let's talk about that. So when you think about recruiting at massive scale, what are a couple of the fundamentals that people need to keep in mind and remember, or get right, that you think about as a framework for how you scaled that much growth for hiring? Robby Allen: Yeah, a great question. And I think, with the benefit of hindsight, I can probably speak a little bit more intelligently to it, then I could at the time. Naber: To all of our benefit actually, to all of our benefit. Robby Allen: Yeah. So I think the first thing that's just so important that you hear time and time again, but I think that there is no amount of time that you can spend that is too much, is getting your foundational team - your founding team, you're first team - right. And in in my case, I had the benefit of building out a team in San Francisco, and was able to sort of, get a couple - two of the top reps, my friends Alex Snatch and Andrew Case, both of whom became very close friends, and were at my wedding. and to this day are still very close friends - top reps in San Francisco and were able to get them to move about the Arizona with me. And so having that institutional knowledge there on the ground made such a big difference because there's already this dynamic of what excellence looks for every new hire that comes in. And I think that that's really important, And I think that for folks that are, that are starting a new role or coming into a new environment, if you're in a sales leadership position, whether you're an SDR manager, or VP of sales, or a VP of marketing, or whatever the case may be, you should probably already know who the first two or three people that you're going to recruit and hire into the organization are going to be. And the reason for that is because you can create an environment that you've got a little bit more control over, and create a culture that you're comfortable with and familiar with and that you can help integrate your new people into. Because once you start to add new folk onto the team, if you don't already have that foundational culture in place, you can't go back in time and rebuild it. And that can be a recipe for disaster. And so I was very fortunate to have benefited from that without necessarily prioritizing it. But it's something that I've learned now over the years that you, you can't really spend enough enough time in the beginning recruiting and focusing on who is going to be my founding go to market team. Naber: Yup. Yup. That makes sense. And then, let's talk about operationalization of that hiring as well. So your founding team, you need to get both the culture as well as that group right - the first few people on your team. Then we need to get into the actual operations of hiring that many people. Can you give us an understanding of...if you think about it this way - from the top of the funnel to the bottom of the funnel, or from one part of the operational execution to the other - what are some of the best practices from a recruitment perspective that you need to nail when you're hiring at scale? Robby Allen: Yeah, so I think it's a great question. And we went through many iterations of this. We went through me being the sole owner of top to bottom recruiting for this organization to having an internal recruiting team of 15 recruiters that were sort of running an engine. And so I saw every evolution along the way. And I think there were a couple of takeaways that I recommend to folks when I talked to them. And the first one is, when you think about your role as a leader, at the end of the day, it's your call. And the success or failure of the sort of decisions that you make when you're hiring people rest on your shoulders. And so when you think about what is the highest point of leverage that you have throughout the entire recruiting process? In my opinion, it's two things. One, it's setting the tone in terms of what to look for, and what our criteria are, and making that very evident so that everybody who's involved with the recruiting process is aligned on the same page, right? So defining the role but also making sure that you walk the walk in terms of the team that you're building along the way. So it's self represented. And the second thing is when you think about the leverage that you have as a leader or a hiring manager, it's actually this final stage interviews and the decision of go/no-go, and the ability to close candidates and then everything that happens after that in terms of the successful ramp and management of the team. And so the thing that I suggest to most folks, is please negotiate with your CEO, or the leader, or the person who you're recruiting to, whether you've got internal recruiting resources or outsourced external resources. you need the support in terms of I prospecting and management. We've proven in so many different aspects of the business, and we can take sales as an example that specializing the sales process in terms of appointment setters, and deal closers, is just more effective. And from a recruiting standpoint, you should think about it in a similar way. And so there's just going to be...it's nice for all of us to think that we can take a sniper approach to recruiting and just pick the four people we want to hire, hyperfocus on them, and close three out of four of them. But the reality of situation is that it's never been more competitive to recruit, really in any market. And that it's a candidates market so to speak. And so you want to get recruiters working for you. And it is worth the cost of admission. And it's just something to think about when you're either taking a new role or managing up, that you really want to help define the amount of work that, that recruiter's going to do for you. And so in the beginning at Zenefits, we had a couple of SF based recruiting firms doing a lot of this recruiting for us in Arizona. And I would take flights out there twice a week and hold full on interview days where we would do upwards of 10-15 interviews, and do batch hiring. But it allowed me to really isolate and focus on being super present in the interview, and making conscious decisions to place the right bets on these people that we were hiring. And that combined with the support of the folks that I mentioned earlier who were already high performers being involved with the process, allowed us to get a lot of those early hires right, and that helped us along the journey. Naber: Awesome, man. That's great. It's gold. One of the things that I always touch on with either my clients, or folks in groups, or keynotes, or whatever, is specialization. Once you get to specialization within the process of bringing great talent onboard and the operationalization of it - so bringing in sourcers, bringing in recruiters, and making sure you don't have generalists working on it, but specific people working on specific pieces of the process - it's a great analogy to sales that we've proven it out for SDR, for sales, for account management, customer success, the specialization across the entire spectrum. I mean it's just gold what just came out of your mouth. So I hope that people take that onboard. Two more things I want to talk about within Zenefits, and then we'll move on. So you're bringing in a shed load of those people all the time. And you're keeping your culture and your values in mind the whole time, while at the same time running at breakneck speed for bringing those people in. Two questions. One is, as you're evaluating talent at that scale - so some people that are listening are going to need to hire five people in a year, some people that are listening are gonna need to hire 500 people in a year, or maybe even 5,000 people in a year depending on,the level of responsibility that they have, listening on this conversation - So when you're thinking about bringing those people on board, interviewing all of them, sourcing all of them, what is the calibration method that you guys have used that has been most successful to make sure that you have multiple people inside the organization giving input on this person being the the right person to hire? So the right candidate, what's the calibration method that you found, that is most useful or valuable as you're going through that level of hiring at scale? Robby Allen: Yeah, it's a good question because I think the thing that worked well for us in the beginning was not necessarily the thing that worked well for us on the pathway along the journey. And that transition wasn't super smooth. And so I was the single point of accountability, or single point of failure success, however you want to state that. And that I made the hiring decision for the first hundred or so sales reps that we hired, where I was in every single interview. And so, as you can imagine, this absorbed a ton of my bandwidth, but we were fortunate to have a lot of support in terms of ramping and making reps successful and then hitting their numbers, and we were able to stay ahead of that. So I was able to do that. Handing off that decision responsibility took quite a bit of calibration. And I think that at the end of the day with recruiting, it's nice for organizations to have a fully calibrated, well-oiled recruiting machine where you can predictably make the same decisions about hires based on an agreed upon set of criteria and principles. And I think that there's companies out there that do this really well. It's really hard to do during a hyper growth phase. And I actually recommend, to most folks, that you hold onto a single point of accountability or a single decision in terms of this hiring, as long as you can. And then as you get folks up to speed and you're able to delegate out some of some of the hiring responsibilities, do that. But I think it is really the single most important thing that you can do, when you're at a hyper growth stage. And narrowing that level of responsibility for decision down to the smallest group of stakeholders possible, it may sound counterintuitive because a lot of bigger companies do as well where it's delegated across many people. But in my opinion, I think it's better to hold on to it. And when you get to a point where you've got folks that are...Because when you keep in mind we're hiring 30 new people to start on the first Monday of every month, that by the time we've got a hundred people on board, the most ramped folks that we have on the team had been there for four months. Now this is an experience in scale that most businesses what won't necessarily have to deal with. But I think to some degree, many hiring managers have been in a position where next most tenured individual just doesn't have a ton of tenure. So you have to work with those folks, and help them become owners, and help them really understand that as an owner of the business these are the specific things that we look for, and here's how you embody those certain principles, and those are things you need to work on. But for me it would actually was holding on to that as one of the singular most important points in my job, as long as I could. Naber: Yup. Solid. I like it. I lied, I actually have two more questions in addition to that other one. The next one in on onboarding. So, this is something that most people overlook and turn it into a checkbox exercise. What was it that you guys did to make sure that everyone - you mentioned this twice around setting them up for success - what did you do to make sure they were set up for success in the onboarding phase and anything after that? Anything you would include in that phase to make sure they're set up for success at massive scale, as you were bringing a lot of people on board in the sales function. Robby Allen: Yeah, that's a good question. So a couple things. We, had an owner of the onboarding program from day one. So one of the things that we did was we hired somebody into a sales enablement capacity as one of the very first hires that we made. And they ran a two week bootcamp, where we put folks through everything from systems training, to market training, to competitor intel, to pitching, to live role play, and we actually would have folks get certificates. And this was something that we took really seriously because, two reasons...One, it allowed us to create a system of measurement where we can say, okay, if we are able to deliver x amount of training, what output can we measure with...months down the line, weeks down the line. And that gave us actually a feedback loop that tied back into our recruiting conversations were actually talking about ramp success of people that we had recruited three months prior, in recruiting meetings. And I think it's important that you've got that feedback loop of success on hires all the way back to recruiters that isn't just anecdotal, but it's actually looking at the data performance based on, based on how these folks got ramped. So one thing was just creating an owner early on with sales enablement was critical. Systematizing it and having a way to measure rep performance week over week and having benchmarks and then really sticking to those. Making it clear that if new hires didn't hit certain criteria along this journey in their first three months, there wasn't going to be a grace period. I mean, it really was you needed to perform at a certain level, even in the early days. And so that wasn't so much putting numbers on the board in the first month as it was showing competence, and learning, and demonstration of ability to be coached, and some of the things that we looked for. And so those were a couple of things. And to be frank, that onboarding program, we needed to tear it down and rebuild it every 90 days because what we were measuring and what we were coaching on needed to be updated based on how the business had evolved, because it was such a dense time period during hypergrowth. Then you really have to constantly be looking at it through the lens of, is the foundation correct, and do we need to rebuild it? And it turned out we needed to rebuild it every 90 days. And so it was a lot of work. But, it created a lot more relief for the managers of those people and for the people themselves once they were able to pick up their bag, so to speak, and know that they have the skills to succeed. Naber: Cool. One more side question on that. Is there three things that you can say every person that is onboarding new sales development, sales talent, people within the sales and marketing org, or just generally onboarding...Are there a few things, maybe three things, that you have to put into or get right within your onboarding program or project? Robby Allen: Yeah, that's a good question. So I think the first thing is it everybody needs a crystal clear understanding of what their role is, and what what the value is that they're adding to the business. And hopefully this is something you did in the recruiting process, and it sounds obvious, but helping people understand why, what it is that they're doing is so critical to the overall success of the company and the vision of the company, creates a lot of buy in early on. And for a lot of people it's one of the reasons why they consider and decide to take a job in the first place, is what's the impact that I can have? How is this going to help me grow personally, but also this business grow? And helping create that reminder is, I think, really important. And then helping people feel, helping people understand how they can fail and that failure is appropriate, I think is really important too. And I think you have to define what that failure means, but people need to feel safe, safe to fail. And by fail, I don't necessarily mean fail to show up to work,. What I mean is fail, fail in an effort to do the right thing, right? So maybe you decided to call the CEO of a company that you're prospecting into, and you get a connect, and maybe your pitch wasn't quite as sharp as you wanted it to be. But at the end of the day, you were doing the right thing, you were calling up in the organization. That's something that you want to celebrate and help people understand that that's actually something where you're doing the right thing here. Now let's talk about how we can perform better, in that specific scenario. And so creating that environment, I think is really important too. And I think the third thing is you have to create a rigorous system of measurement. So what a lot of sales leaders do is they'll pair up a new hire with the top rep on the team, tell him to sit in on demos and take notes, for as long as they need. And then after about four weeks, let's start funneling demos so that new AE, or if it's an SDR let's start or funneling leads to that SDR. And then it just becomes this sink or swim type of an environment. And you see this perpetuated I think get a lot of sales orgs, and it's understandable. I think that most of most sales leaders are great at what they do because they're looking at the bottom line results, not necessarily the top line inputs of pipeline or new talent. But if you're not really rigorous about these are the specific things that you need to do to be successful, you institute this feeling in a rep that there isn't necessarily a repeatable playbook for success, and it's actually their responsibility to create a path to success. And so what ends up happening is every rep does something different. And when every reps doing something different, you can't scale. And so you never cross that chasm, from product market fit, to repeatability, to hypergrowth. And so once you've actually got folks doing things repeatably, now you can really press the gas, and make things happen a lot faster because you've at least got the knowledge that everybody is executing and selling in a similar fashion. But you can't do that unless that folks are getting ramped up the same way. Naber: Nice. Awesome. Man, great advice, Robby. Thanks. That's great. And then last question on Zenefits, and we'll move on after that. The machine that you put together, from a sales development perspective, from the outside looking in, just unbelievable - for all the different moving parts you had to piece together, and the best practices that you guys deployed while you were doing that. So someone that's building a sales development function, as you know, and as many people listening are going to have to do - either one, they're a sales leader and they're building sales development function. And a lot of people think that translates well, but oftentimes it doesn't. And number two, a founder, or someone that's never done this, or never been in sales before, or someone's the head of marketing, oftentimes they'll have to build sales development engine to try kick off and catalyze their first phases of growth, and then high growth, and then hyper growth. So when you're talking to people that are building sales development engines, like you did at Zenefits, and then ultimately you did at Flexport as well, which we'll get into in a second - what are the fundamentals, actually let's pull it back, not the fundamentals; What is your mindset when you're building a sales development engine, Robby? Let's start there. Robby Allen: Yeah. Well I think, when we think about a sales development engine, your typically building this because you don't have a marketing engine pumping out leads, right? You aren't necessarily really building this engine as a first investment in the business, in a lot of cases. Typically you've already got some salespeople in the org, and closing some deals, and you want to scale that function up. But when you look at some of the other inputs into where the demand is being created, you don't necessarily have the level of confidence in what those inputs are to scale that. So you think about, okay, let's take this matter into around hands. And so I think you have to have a hypothesis about, okay, if we're going to make this investment, there's two things that we need to get right. And the first thing is the economics need to make sense, meaning we're going to need to know pretty specifically what kinds of deals and customers we're going after here, what what the win rates and conversion rates are going to be, so that we can understand if we hire one SDR how many AEs this is going to support, and ultimately how we can make the economics of the model work. So the first thing is just having a hypothesis about...and often for companies, if you're going outbound, that's going to be a slightly more upmarket targeted customer, a named account that you understand to be in your demographic of product market fit. That's pretty typical, but it can depend. And then I think the second thing is we're investing in building a talent funnel for for the business. And, this looks different at every company. If you're at a very technical enterprise sale, it can be really challenging to have a 20 year veteran AE and a one year out of college SDR, and how are you going to bridge that gap and promote that person. And in some cases you can't. So I think for the folks that are thinking about their own career paths, definitely look for the type of company where you can get promoted and elevate into full cycle roles and see growth there as well, where it's not such a big bridge to jump. But in any case, the business needs to think about what are we going to do from a talent perspective. And the best companies develop this talent pool, and and ended up recruiting directly out of their SDR organization. And, so for a much lower cost, and much faster ramp time,and typically much more successful rep, they're able to scale up the AE part of the business too. So I think about the economics of the role itself, and then the payoff being not just the output of the role, but the multi year promotion path that you're seeing for folks that you're hiring into that role. Naber: Awesome. Awesome. Awesome. I mean, that's again, gold. Okay, cool. So let's walk Flexport now. So you get to a place where, you're ready to make a move. Why Flexport and tell us about that jump in a minute or so, and then we can talk about your experience there, and let us know what you did. Robby Allen: Yeah. So my former boss and VP of sales at Zenefits, Sam Blond, who's now the Chief Sales Officer over at Brex, he was consulting at the time for Flexport, and was helping out specifically with their SDR team. And so he introduced me to Ryan, who's the CEO of Flexport, and I had the chance to meet Ryan and some of the other folks on the team. And, basically, Flexport is this interesting business where it's a SaaS business in a sense that they are building a software as a service product, but really it's a freight forwarding business. And I personally had not spent any time in the logistics or freight forwarding industry. So it was a new dynamic. I mean, I remember taking some supply chain classes that were required in college, and I was practically asleep the whole time. I didn't really understand contextually why it mattered, but Flexport really helped bring out that perspective, and maybe we can talk about that later. But, they basically, the business itself...Freight forwarding and logistics is an interesting supply demand business. where there isn't necessarily a lot of inbound demand regardless of where you are in the market. Essentially importers, people who make physical products overseas need to basically employ third party freight forwarders like Flexport to help them move those goods wherever they need to go in the supply chain. But they're not necessarily signing up for demos on websites the way that you would with Marketo, or Salesforce, or something like that. So they needed to have an outbound strategy for new logos. And at the time it was a little bit Willy Nilly. There were a handful of Sdrs in San Francisco. They were doing a good job, but it wasn't really set up to scale. And so I got introduced and it was a cool opportunity to be for me, one because it was a completely different industry and a new mental challenge that I was just interested in. But when I looked at the business, I saw a couple of things. One, it was growing really quickly, in spite of having basically no predictable demand generation model. So that told me that despite the fact that there's a gap here, the business is growing exponentially. And that was really exciting to me. And two, there was a unique opportunity, for me to learn, where I was going to get a chance to scale out a global team. So we needed to hire SDRs in New York City, and LA, and Amsterdam, and Hong Kong, and San Francisco, and a few other markets. And so that was, that was a unique opportunity where I had only really operated in the US before. So I came on board, shortly after leaving Arizona and coming back to SF and took a role there as the Head of Global SDR. Naber: Very cool. So I have three things I want to talk about within your Flexport experience. Firstly, everyone has this moment, if they're going to look after global teams and businesses that have either global scale, global ambition, everyone has this moment where they move to a geographical diversification of focus and resources, away from just a single market or a single region within a market.This Is the first time, at least at scale, that you had had to do that, across different countries where you're diversifying both talent focus, resources that you're spending as well as using, and just your time management and decision making focus across multiple markets. What are some of the things that you learned, that someone needs to think about as they're diversifying across multiple markets, when you were doing this at Flexport? Robby Allen: Yeah. So it's a great question, and there's a couple things that I learned, kind of after the fact, that I think I almost wished I'd known at the time. But the big question, and that we wrestled with Zenefits, or sorry, at Flexport, in regards to building this SDR team, was to centralize it or to decentralize it. And so at the time when I joined, we were centralized, meaning we were booking and setting demos where all of our global offices in one office in San Francisco. So we were calling out into all these different geos. And the thinking was that because it was centralized, we would be...there was a central knowledge hub. We could help ramp reps faster. We could institute best practices. We could roll out change faster. We can just generally move faster. And to remind, at Zenefits, we were a centralized model, right where we had this giant office in Scottsdale, AZ. But what we figured out was that these global markets were really different. Outbound in Amsterdam will look very, very little like does in San Francisco, or New York City. It's just, it's a completely different game. And, similar to Hong Kong, which is worlds away, in terms of being able to prospect into accounts. And so we ended up deciding to decentralize it, which was the right decision because most of the subject matter expertise for that local market lived in that local market. And so you had a GM and you had some senior salespeople in that local market who could partner up with an SDR to help target the right types of accounts. And so I think for me that was actually a big exercise and just letting go. And not being the one to control all the campaigns that we were running and all of the different messaging we were using. And the advice that I got from a senior executive at Flexport at the time was encouraging me to think about the function as a service to the global GM's that we were working with, as a service provider. And it a sales person, you're not, you don't typically think of yourself as a service provider. But basically what they were telling me was that to really focus on listening to what the unique problems where in each of these markets and provide expertise and consultation on how to solve them, but ultimately give that local GM the credence and responsibility to make that decision. And honestly, it was hard for me. I came from a place where I was successful because I was the one who is controlling and making decisions for this big organization at Zenefits. And so Flexport was a challenge for me just in the sense that, success meant letting go and I'm bringing subject matter expertise to the table and making recommendations and offering it more as a consultant, but ultimately leaving those decisions to the local GM's. And so, to come back to your question about how I'd recommend folks who have global geos that they're selling into. I think you have to treat each one its own unique problem set and hopefully get an expert in there to be the owner of that problem set sooner rather than later, and then just provide support. Naber: Yeah, I see that a lot right now. Whether it is hyper growth businesses trying to scale from afar. So using SF or, or wherever their headquarters is, as a hub, and hiring a couple of people in a new office. Or whether they have a bunch of people in that new office or that new market and they're now moving to this model of having a GM where you have a local owner so that all of those issues, problems, and solutions can roll up through one person that understands the market versus multiple points of contact that need to then have multiple points of contact back at the hub where you've got different stakeholders that may or may not play ball, as well as others. And understanding that markets are different or situations are different. So I hear a lot of people talking about moving to that GM model as they, one, open up an office or, two, they move to it after they feel they've made enough mistakes with a non-GM model. I've heard a lot of tech businesses talk about that lately. How can you burn a lot of cash and a lot of resources as quickly as you make mistakes when you're in high growth or hypergrowth. So, I've heard a lot of people try to move away from that. The second thing I want to talk about with Flexport is Compensation Plans. So one of the things that - you and I have talked about this in the past a little bit - but one of the things that you did at Zenefits was you had to think about the construction, from a micro and mid macro perspective of putting together how people got paid, what the measurement was, and you guys have iterations and iterations of that over time. Especially as you scale, and as you either make mistakes or some things go well, and you doubled down, etc. So when you were at Flexport as well as at Zenefits - and you can talk about Mixmax too if you want, but don't move on to that too quickly - but from a comp plans perspective, what did you learn about putting together comp plans, and what are the landmines that people should try to avoid as they're putting together comp plans for sales and sales development reps? Robby Allen: Hmm. Yeah. so the first thing I did at Flexport was I moved it from a quarterly payout to a monthly payout. And the reason that I lobbied for this, and frankly spent a little bit of personal capital on it, was that inside sales rep need quick feedback loops. And the quickest feedback loop is the direct deposit into your bank account based on the prior month performance. And because it was taking 120 days to get that feedback loop, reps weren't necessarily feeling the way that they were performing in the way that you really want folks to feel, based on these incentives. And so we moved it to a monthly program and overnight, you would see, the folks that were performing the highest behaving a certain way, and folks that weren't behaving a different way. And that's not to say that folks were coming in and being gaudy about whatever their OTE's were. But it's more just to say that you noticed a difference in terms of what the first of the month and the last day of the month, and everything in between, looked when there are monthly feedback loops. So I'm a big fan of feedback loops early and often. And when you can program one of the most important feedback loops in sales, which is incentives and cash comp plans, you want to have that happen pretty frequently. and I think especially for SDR roles, if anybody listening to this is doing a quarterly payout, or in hopefully not anything longer than that, I would consider what the operational burden would be to maybe move that to a monthly payout. And if it's not too high, I would do it. And the reason why, just because reps benefit from that feedback, especially in a hyper growth environment. So that's the first thing that we did. And the next thing that we did was we move the goals up. And that's always a hard thing to do, but the team was performing well and so we moved the goals up, and the OTE stays the same. And I think that that's always a challenging thing for a young manager to do in their career, is help people get onboard doing more work for the same pay, so to speak. But we are fortunate to have some really talented people on the team that just owned it, and went out and crushed their numbers and set the bar really high. So yeah, I mean there's a lot of specific things that I can talk about with regards to comp plans, but I'm always the belief of system of rapid feedback loops, uncapped upside, as long as it's not going to put the business at risk in any way. Those are the two things that I always try to make sure are built into comp plans. Naber: Awesome, man. That's great. Great answer. And then, last thing, and this is more general because I know that you and I've had enough conversations where I believe that one of your superpowers is your, strategisation - that's a word... - for how you navigate your career and subsequent accurate execution...What I've always been impressed by is your ability to identify and understand very, very quickly - digest, ingest, and execute based on what you've learned, from a career development and a career navigation perspective - it's, it's fascinating to have conversations with you, especially over time. So when you're thinking about career development, career navigation, n your mind, tell us about your mindset for how people should be thinking about the next opportunities that they take - because you've had hundreds and hundreds of these types of discussions - and what actually matters. Robby Allen: Yeah, that's a good question. So the framework that I've used that has worked well for me, is I think there's really two things that actually matter when you think about and you evaluate an opportunity in your career. And this is what I tell people who are interviewing, or how I use this framework myself. And I think the first thing is the name on the front of the Jersey. And so at the end of the day, in the beginning of your career, it's easy to get caught up in minute details about specific roles that you're in, titles, and small variances in compensation and things that at the time feel really important. And certainly to some degree are important - titles matter, comp matters. But five to 10 years after you move on from that role and you're doing something different in your career, what people are going to look back on is what was the story of that company at what part of that journey did you participate in, and what was your role in the journey? And so I think when you think about the opportunities that you're evaluating, the name on the front of the jersey is going to matter a lot more, when it's all said and done. And people associating your name with the type of companies that really matter and that are lasting go through journeys, are the ones that are going to grow your career actually quite a bit more than titles and compensation, early on. And the next thing is the people you work with. And this is a tough thing to evaluate, but when you're going through the interview process, it's really important to do a thorough evaluation of the folks that you're going to work with. Your boss, your boss's boss, your peers. If you're coming into a leadership role, the folks that are going to be reporting directly to you, and anybody around your peripheral. And the reason being is you're going to spend more time with these people than you are your family. You're going to be in there grinding it out, working with these folks hip to hip, going on a journey. And what you figure out after you go on a journey, and then start a new journey, and look back is that all of these people that you work with go on to do more journeys. And the network that you build internally, the people that you work with, can create so many opportunities for you in the future, or not depending on the quality of talent of people you work with. So I just recommend that people are thoughtful about choosing the type of people they want to sign up to work with. and it can be hard in an interview process to really get a thorough understanding, but you've got internet resources at your disposal - use linkedin. Understand are the people that you're working with active online and the type of people that are investing in their own careers, because that's gonna pay off later. And I can't tell you how many deals in my career that have gone a lot smoother because I have an internal contact with somebody that I used to work with at Zenefits or at Flexport, when we're able to open the door and get directly to the decision maker and get to a decision a lot quicker. And that's one example of hundreds. But, the people that you work with and the name on the front of the Jersey are, are really the two things I think at the end of the day that actually matter. Naber: I love it. I love it. And, you mentioning that your network is your net worth is something that I think people remember and take away. That's awesome. So, let's hop into Mixmax. So you're at Flexport, you're making the move to Mixmax. Let's talk about that for a minute. Robby Allen: Yeah, sure. So, my journey at Flexport was going really well, and I ended up actually getting an introduction to an early stage founder, at Mixmax. And Mixmax is actually a tool that we were using at the time, and something I was really passionate about because it was a sales productivity tool that some of the teams were using internally at Flexport, that I thought showed a lot of promise and it's really interesting. And they were looking for a Head of Sales. And so we had a dialogue going, and the opportunity presented itself for me to jump in and own the full sales process end to end, and get to build a team out from scratch. And this was a business that had gone from about zero to 5 million in revenue, all on self serve. And so they're looking to take this jump into more of a B2B sales type of a model. And I jumped at the opportunity. It was the right timing and the right place for me to go earlier than I'd ever been before, and wrap my hands around the full share of the B2B sales model at the business. And so I came on board and recruited out a team of 10 reps, so five SDRs and five AE's. And we built out an SMB, and Mid-market, Enterprise Sales team, and went to market with it. And it was an amazing journey. And we went from about zero to a million in revenue on the B2B side in about six, seven months. And it's, it's funny because I looked at the time at Zenefits, and we did,six times that or something that, in that same time period. But this was harder, and almost meant more. Just because the market that we were competing in was very competitive and going from a self serve model to a B2B model was more challenging than I could have imagined. Naber: Okay. So, I wanna I wanna I wanna stay here for two specific topics. One of them is exactly what you just said. Going from a self serve business to a B2B or more towards an enterprise sales business - choosing enterprise loosely for the way that I say that, for defining it. But let's talk about that. Talk about the learnings you had going from that self serve business to a non self serve business as you were building at Mixmax. The learnings as in, what did you guys do well, and combining that with what do you wish you would have known at the time that you could have done differently. You don't need to define them in those terms, but comprehensively, what did you learn or what are your learnings from it? Robby Allen: Yeah, so I think the first thing is that when you have to understand that, despite the fact that we were pretty well established, early stage SaaS business, humming it away at about 5 million in revenue, you have to look at this switch to a B2B notion as a completely new exercise in product marketing fit. And the reason being is that the notion of convincing an entire org, or at least an entire team, to buy an an annual license of your product versus signing up for a much lower risk, per se, at a slightly higher cost and doing a monthly, it's just a completely different notion. And so I think one of the things that we didn't do well early on was that we tried a bunch of different plays. And what I mean by that is that we, the product had brought applicability from recruiting, to account management, to customer success, and sales, and SDR, and we didn't necessarily nail our niche until about a couple months in, when we started to figure out that AE teams were the right team. Oftentimes they were using products that were more designed for SDR's, just by nature of inheritance and not having other options, and that these were the folks that were typically signing up on their own, and these are the ones we want to go after. And so I use this analogy sometimes when I think about scaling playbooks across different phases of growth. But, if you look at it basketball, and I use a lot of basketball analogies, so you have to bear with me. But in the product market fit phase, all you're really looking for is a mismatch that you can exploit. And so if you've got one, let's say, player on the court that's taller, faster, stronger, can jump higher or has one move that you can repeatedly go to to get a bucket when you need it, that's where product market fit is. It's not a whole range of plays. It's one play. And so we figured out what that one play is, and we went there, and we started to scale it. And, in the back of your mind, you're telling yourself, okay, I know that we're gonna have to broaden this playbook a bit more, but part of this product market fit is repeatedly running that same play again, and again, and again. Naber: Hey, Robby - can you give an example from a sales perspective? Robby Allen: Yeah, sure. So, I think in the context of Mixmax, the way that our business works was we would land in accounts through self serve model, we would identify the ones where we had traction, we would go outbound, so to speak, where we would reach out to the folks using the product and convert those into larger paying accounts. Very similar, I'm sure, to what you guys did with Sales Navigator at Linkedin, right? And, and so basically what we look for there is okay, we're running a range of different plays. We're running plays against recruiting teams where we're seeing similar things, account management teams we're seeing similar things, we're seeing the win rates with a AE teams just a little bit higher. And we started to figure out why and it's because of a couple things. One, the buyer who in this case is the VP of Sales, or the leader of the Sales org, typically has a budget and decision making power, and there isn't necessarily any approval process beyond them. ,And so if we can make a business case and the AE's can go to their boss and say, we need this tool to be succes
My buddy! My buddy! Wherever I go, he goes... unfortunately. Because this week the BnB crew is ruining your happy childhood memories with two twisted tales of Haunted Dolls! Melissa sits down to play with Annabelle, who might have been turned evil by her human cream filling, paired with Ninkasi Brewing Company’s Dawn of the Red Red IPA. Then Vanessa sets up a tea party for Peggy, who will make you wanna rage but in a “very very awesome” way, paired with Samuel Smith Old Brewery’s Pure Brewer Organic Lager. Who’s little friend will win in the battle for haunted doll supremacy, the Warren’s or Zak Bagans? Listen and find out!
Hi Brewcrew, In this episode of the Brewnomics podcast, we discuss the loss of a wrestler, the new Marvel Avengers trailer Endgame and a new D.C. Movie that's in the pipeline. Our main topic of discussion is about some of our favorite Christmas movies. Let us know which Christmas movie is your favorite via Facebook, Instagram, and Twitter @Brewnomics. This wouldn't be a Brewnomics Podcast without us reviewing some seasonal Winter Ale's. We encourage you to try and review these beers for yourself to support independent craft breweries. Let us know what you think about them. Grab a beer and a friend Cheers!!!!!! Beer List: Fa la la la la by Double Mountain Ebenezer Ale by Bridgeport Brewing Co. Red Velvet Cream Ale by Boise Brewing (ID Tap that Segment Beer) Sleigh'r by Ninkasi Brewing Company
Beth and Audrey Discuss Jen Sincero's "You Are a Badass" over Yours Truly by Ninkasi Brewing Company and First One Down by Wasatch Brewery!
Beth and Audrey Discuss Jen Sincero's "You Are a Badass" over Yours Truly by Ninkasi Brewing Company and First One Down by Wasatch Brewery!
Jake and Anthony drink a beer that has been to space, discuss the recently-announced New Frontiers finalists, and propose their own flagship-class missions. Huge thanks to Ninkasi Brewing Company for powering this episode! Beers Ninkasi Brewing - Ground Control 2017 Ground Control (2017) - Ninkasi Brewing Company - Untappd Ninkasi Space Program - Home Topics Future Planetary Exploration: Proposed New Frontiers Missions NASA Invests in Concept Development for Missions to Comet, Saturn Moon | NASA Dragonfly Dragonfly: A Proposal to Explore Titan, Saturn's Largest Moon, via Quadcopter - YouTube Picks SPACE 1: We're Going To Space : Planet Money : NPR Amazon.com: Forever Young: A Life of Adventure in Air and Space eBook: John W Young, James R. Hansen: Kindle Store Follow Jake WeMartians Podcast - Follow Humanity's Journey to Mars WeMartians Podcast (@We_Martians) | Twitter Jake Robins (@JakeOnOrbit) | Twitter Follow Anthony Main Engine Cut Off Main Engine Cut Off (@WeHaveMECO) | Twitter Anthony Colangelo (@acolangelo) | Twitter
00:00:00 - Now for part 2 of our coverage of GSA's annual meeting in Seattle, WA. First up, Ryan's conversation with Robin Trayler, who does stable isotope work on South American mammals (but not sloths, they're spoken for, thank you very much). He explains how stable isotopes from animals can teach us about past climate. You can read his abstract here: Ecology and Climate of the Early Miocene Santa Cruz Formation, Argentina 00:20:16 - Next up is the delightful Dr. Lindsey Yann, who is also working on stable isotopes in mammals, but she's looking at white-tailed deer from an archaeological site in Tennessee, so similar tools to answer different questions. Neat! Her abstract: Deer as Potential Climatic Recorders Through Time 00:39:11 - In the spirit of Thanksgiving, Ryan brought Patrick a beer, in this case, a pretty big one, the Megalodom from Ninkasi Brewing Company, named for a pretty epic (but definitely extinct) shark. A brief discussion of Ryan and Patrick's issues with taxonomy ensues. 00:52:38 - Finally, Ryan's field partner from undergrad, Harrison Gray, who is finishing up his doctorate in Geomorphology and does a great job of breaking down the methods he's developed for understanding the history of a rock and its role in the landscape. He also works for the USGS, though not for much longer, so we do speak a little about the politics of making it harder for government agencies to hire young scientists to serve the nation's interests. Strap in. His abstract: Testing Age Predictions Made with Portable OSL Measurements in Southern Nevada 01:13:32 - PaleoPOWs are a lot like spending time at a conference, you could bump into anyone! First up, we thank Ryan's parents, Bruce and Susan, for their support on Patreon. As part of the reward for their generosity, they get a thesis title: A quilted layering for Chondrichthyan cartilaginous insertion of the patellar joint, a test case performed in New Mexico, USA. It may be nonsense, but it's yours with our sincerest thanks. Next up, a fossiliferous update from Emma G. about the discovery of two fighting fossils Ryan mentioned in a previous episode. Last up, Kirstin M. asks why we stopped doing Trailer Trash Talk, her favorite segment, so we explain why while also sneaking in a quick peek at the teaser for Smallfoot, to really hammer the point home. Cool rewards await you if you decide to support us on Patreon! Music for this week's show: Change Of Season - Hall and Oates Oh Dear - Matt Costa Dead Sea - The Lumineers Lost In The Light - Bahamas
I’ve traveled to Eugene, OR. Home of Ninkasi Brewing Company, who opened their doors in 2006. They have grown rapidly since then to become the 33rd largest brewery in the United States. I sat down with the founding brewmaster Jamie Floyd. Ninkasi Brewing Company Website: http://www.ninkasibrewing.com/ Cascadian Beer Podcast Website: http://cascadian.beer/ Podcast created and hosted by: Aaron Johnson Recorded on location at Ninkasi Brewing Company - Eugene, OR Editing & mixing by: Aaron Johnson Theme music by: A:M (Aaron Johnson & Danny Moffat) Support the show.
Nick Yarger, Creative Director, talks with us about an unique artist in residence program. Find Nick Yarger: Website: nickyarger.com // Instagram: @tortilla_press_studio In many ways, brewing beer shares many similarities to visual art. It’s a process that takes creative thinking, learned skills, refinement and feedback to create a masterpiece. Artists, designers and illustrators can take the experience of any given beer and create visuals and branding design work that reflects the craft and taste of that beer. For most breweries, getting this kind of creative work done for their branding usually goes in the way of hiring contracted artists. This can have many great benefits, but can also be a challenge. Often times the artist is not local to your brewery, so you have to work with them remotely or out of your physical location. Ninkasi Brewing Company found a great way of integrating artists into their company and in-house design department. They created an artist in residence program that allows for a more intimate and a bit more solidified structure for working with artists. Nick Yarger, the creative director for Ninkasi brewing took some time to talk with me all about the unique aspects and benefits of having an artist in residence program on this episode of branding brews. Show links: Ninkasi Artist in Residence Neal Williams - Illustrator
In Episode 13, we have a full house as Derek, Rich, and George are joined again by Matt Dapkins of Massive Beer Reviews and a very special guest - Peculiar Culinary Company chef and owner Gene Philbin! We talk about our upcoming Peculiar Dinner with the Dead on Wednesday, Oct. 21, which pairs a scary menu of unknown items with beers selected specifically to celebrate the Halloween season during a screening of George A. Romero’s classic zombie film that started it all, “Night of the Living Dead.” We also discuss our love/hate relationship with “The Walking Dead” and nothing but animosity for the spin-off, “Fear the Walking Dead,” making movies into video games, cooking with beer, restaurants and breweries, and much more! Those who make it to the end of the episode earn special rewards, especially if you join us on Oct. 21 at Peculiar Culinary Company (30 Center St., Hughestown)! The beers sampled in this week’s episode are Dawn of the Red and The Devil Went Down to Oregon by Ninkasi Brewing Company, Blood Lust by Spring House Brewing Company, Shallow Grave and Evil Twin by Heretic Brewing Company, The Dread by Elysian Brewing Company, Speedway Stout by AleSmith Brewing Company, Big A IPA by Smuttynose Brewing Company, and The Audacity of Hops by Cambridge Brewing Company. Derek Warren’s popular How to Pair Beer with Everything column on nepascene.com is now a podcast! Joined by NEPA Scene founder and editor Rich Howells and beer enthusiast George Zvirblis, they’ll try a different brew each week and examine it through all the senses, diving into personal experiences and opinions, pop culture, news, or whatever comes to mind. While Derek is an experienced beer reviewer and aficionado (and co-host of the Beer Geeks Radio Hour on WILK 103.1 FM) and George is a beer collector who travels to breweries nationwide, Rich is more of a casual craft beer drinker (and co-host of the NEPA Scene Podcast), so they’ll both offer their own uncensored perspectives and ask guests to share their own. Every episode is available on iTunes, SoundCloud, Stitcher, and nepascene.com.