Lessons of a Lashpreneur

Hey Lashpreneurs! This is a BIG celebratory milestone episode – we've hit 300 episodes of The Lessons of a Lashpreneur Show! In this special episode, I'm looking back at some of the most impactful moments from the show's journey, and I'm giving you a behind-the-scenes peek at how it all came together. I'll be sharing what kept me going through the ups and downs, the mindset shifts I had to make, and the purpose that's driven me to where I am today. You'll hear all about the lessons, growth, and everything that's helped me reach this point! I can't wait for you to tune in and celebrate with me! Thank you for being a part of this journey! It wouldn't be the same without you.

Hey Lashpreneurs! I'm so excited to have Laura Martinez, the amazing founder of Beauty Lash, on the Lessons of a Lashpreneur Show! With over 10 years in the beauty industry, Laura, originally from Mexico, has made a huge impact in the lash industry with her well-known brand. She shares her personal journey from starting out in the beauty world to building Beauty Lash. Including the challenges she's faced as a business owner, how she overcomes them, and why mindset and self-care are so important. It's going to be an inspiring conversation — you won't want to miss it! Connect with Laura on Instagram @laumararmenda Beauty Lash Instagram & Website — For Mexico: @beautylashmex www.beautylash.mx For Spain: @beautylashesp www.beautylash.es For US: @beautylashusa www.beautylash.store Also, Laura has launched a new membership program at Beauty Lash Academy. For just $24.00 per month, you'll get access to all of her courses, including classic techniques, volume, and more! Check it out on www.beautylashacademy.com

Ever feel like you're stuck doing everything yourself in your business? Well, we've got a treat for you today!  We're talking with Aubrey Prohaska, owner of Lucky Lash in Pittsburgh, Pennsylvania and a member of our Society Xcelerator program. She's been right where you are! Aubrey started her lash journey listening to this very podcast back in 2018, — the reason she finally took the leap in 2020 to open her own business! Four years in, she's got two employees and is loving the team culture she's created! She opens up about the challenges of hiring, including having to let an employee go when it didn't work out, the process of gradually transitioning some of her clients to her team members and training them to work just LIKE HER to keep clients happy even when she's not personally doing the service. Now, she's finally getting more time for herself and to work on growing her business AND.. no more working weekends!

In this week's episode, we're talking with Kari Sullivan, owner of Vive Aesthetics in Saginaw, MI and a member of our Momentum Mastermind. Kari's story is definitely one that many business owners can relate to. She was working two jobs while trying to grow her business, feeling overwhelmed and struggling to balance her work and personal life! As she joined our Momentum Mastermind program a year ago, she learned to make strategic decisions about her business. She gradually left her second job to focus on her own business and started hiring team members aligned with her mission, vision, and values. This is where things really started to change for Kari. Having a supportive team makes a huge difference in a business owner's life. It allows you to delegate tasks, focus on growth, and actually have time for yourself and your family. Kari found that with the right team members, she could achieve a much better work-life balance. This not only improved her quality of life but also contributed to the success of her business. Kari also discovered how important company culture is. When your team understands and embraces your mission, vision, and values, they're more satisfied in their roles. They feel part of something bigger than just a job. This leads to better performance, lower turnover, and ultimately, a more successful business. If you're feeling overwhelmed too with your business and are starting to think about building a team, OR if you're curious about how having a team could help you and your business, my LIVE FREE Masterclass Solo Stressed to Team Success is perfect for you! Head over to www.thelashpreneur.com/solostressed to register. In this free masterclass, you'll learn what it's really like to hire a team and how to hire smarter — without the headaches and heartaches that come with toxic hiring practices in the beauty industry!

Hey Lashpreneurs! In this week's episode, we're diving into another common question beauty business owners ask: “Do you recommend giving raises? How often, and how much?” There's a big misconception that simply giving more money will solve the problem and keep team members around. But what many business owners tend to overlook is that it takes more than just money to retain a stellar team member. In today's world, people aren't just looking for higher pay — they want a workplace where they can grow, aligned with the mission, vision, and values of the company. We're going to dig deep into this topic today! Also, a heads up — our ✨FREE✨ Solo Stressed to Team Success masterclass opens for registration in just 2 days! This masterclass is perfect if you want to know what pay structure is best to pay your team that's competitive AND profitable, the 6-Step Hiring Process to attract your dream team candidates and so much more!! DM us #team on Instagram to get on the waitlist! But if you're listening on or after September 11th, you can go ahead and register at www.thelashpreneur.com/solostressed See you in class!

Are you a solo spa or salon owner wondering if it's time to take the leap and start hiring? In this episode, we dive deep into this including the common fears and misconceptions that hold many beauty business owners back from building a team. We'll discuss how to know when you're ready to hire, the financial realities of bringing on a new team member, and why traditional hiring practices often lead to toxic work environments. With the holiday season approaching and the inevitable fully booked schedule in the coming months, the pressure is on! So, if you're wondering whether you're ready to take on the responsibility of someone else's income, this episode is for you! AND if you're considering hiring, building a team, or just curious if hiring is the next step for you, I also have an upcoming FREE masterclass called Solo Stressed to Team Success — there will be 3 class times available! We'll cover everything from hiring and team culture to how you can bring on a team member who's actually driving profits — not just sales

If you're a business owner who's thinking about hiring or already has a team, and wants to create a culture and an environment that you and your team will both enjoy then this one's for you!

Ever wonder what happens when you finally hit that 'fully booked' status every beauty biz owner is chasing? Spoiler alert: It's not all sunshine and rainbows.

Hey Lashpreneurs! This episode is all about getting crystal clear on what it actually means to be "fully booked" in your business - and it's probably very different from what you might think.

Hey Lashpreneurs! Ever feel like you're stuck in a never-ending cycle of discounting your services just to get clients through the door? In this episode, we're diving into the world of discounting - you know, that thing we all do when we're desperate for bookings.. BUT might actually be hurting your business? We'll chat about why slashing prices isn't always the answer (even though it sometimes feels like it should be), and why it might be attracting the wrong kind of clients. Plus, we'll break down how discounting without really knowing your numbers can leave you working your butt off for peanuts. So If you want to know how to grow your beauty business without slashing prices, be sure to tune in!! Also, I'm excited to announce that registration for the Know Your Numbers Masterclass, which will be held on August 18th, opens today! In this class, we're going to break everything down so you'll know exactly how much money is coming in and out of your business. This will help you make informed decisions that actually grow your profits - without slashing your prices. AND have the confidence to charge what you're worth!

When you're running a beauty business, you pour so much of yourself into your work, aiming to make each client feel confident and beautiful. But it's not always easy. You might find yourself dealing with clients who struggle to keep their appointments or feeling frustrated when a negative review appears online. These experiences can be tough, and they can often lead you to question your approach. And you might even spend daaays thinking about it, which can only drain you emotionally and take a toll on your mental health.  That's why it's so important to take the emotion out of these difficult situations. Having a clear process and staying within your power can help you handle these challenges more effectively! So, in this episode, I'm diving into the TOP 5 client complaints that many beauty biz owners face. We'll discuss — Clients constantly rescheduling appointments Clients being unhappy with the results of a service Getting a bad review Refund request Clients not rebooking or coming back We'll cover how to set healthy boundaries, remain composed even when facing difficult clients — creating a WIN-WIN! You might want to save this episode and refer back to it regularly or jot down some of the key points we discuss! Download your FREE CUSTOMIZABLE BIZ POLICIES here ➡️ www.thelashpreneur.com/policies

Are you struggling to attract clients to your beauty business and feeling overwhelmed by marketing? Many beauty business owners believe that consistent Instagram posting is the key to success, but there's much more to effective marketing. In this episode, we break down the marketing funnel — an essential concept for turning strangers into loyal clients! You'll learn about the levels of the funnel, how to create a comprehensive marketing strategy that fits your unique business, and practical tips for each stage. If you've been feeling like your marketing efforts aren't paying off or if you're ready to take your business to the next level, this episode could be exactly what you need!

Just imagine — it's the end of another long day. You've poured your heart into creating stunning lashes for your clients. Your back aches, your eyes are tired, but you feel that sense of pride in your work. Then you sit down to look at your finances and... uh oh. Something's not adding up.  Sound familiar?  Maybe you're wondering why, despite being fully booked, you're still struggling to pay the bills. Or perhaps you're just starting out and feeling overwhelmed by all the costs involved in running a lash business. Nobody teaches us the nitty-gritty of pricing when we're learning to perfect those lash applications. That's why today, we're diving into a game-changing topic: break-even pricing. Understanding this could be the key to transforming your lash business from barely surviving to truly thriving.

Hey there, Lashpreneurs! I'm really excited about this week's episode because I've got Coach Magda with me, who's been a coach in our program for the longest time!! She's got so much insight to share, especially since she comes from a beauty biz background herself. Magda spent 17 years in the dental field before deciding, at the age of 43, to pursue a career in the beauty industry. She found a need for a lash artist who understands the needs of mature clients, and that's when she found me at the very beginning of her lash artist journey, and the rest is history! In this episode, we covered a lot of ground, from understanding your target market and strategies for attracting more clients to the pivotal role websites play in establishing your credibility. We also discussed the importance of streamlining your booking process (cos why wait for approval when instant confirmation can make all the difference?

In this week's episode, we're talking all about ✨processes ✨. Processes are the step-by-step guides that help your business run smoothly. They're like the recipes that ensure you get the same great result every time you bake your favorite cake.

Hey lashpreneurs! Do you ever find yourself looking at successful people and wondering, "How did they do it? Why can't that be me?" It can feel inspiring, but at times, you also long for that success, right? In this week's episode, we explore these feelings and the power you have to create the life and business you dream about, — starting with action and intention. You don't have to sit and wait for things to happen; you can take control and make them happen! Join me as I delve deeper into these ideas and learn how to create a business by design. This episode is filled with inspiration and practical advice to help you move forward towards the life you've always wanted! ALSOOO, if you would like to experience one-on-one coaching with me for FREE? Yes, you read that right, F-R-E-E! I'd love to have you on my podcast and give you the opportunity to receive personalized coaching — we'll talk about your business, and I'll coach you through ideas and strategies to help you get unstuck. Plus, you'll have the chance to share your journey and insights with our audience, so they can learn from your experience too! If this sounds like something that will help you and your biz, head over to thelashpreneur.com/lolcoach to apply! I can't wait to connect with you!  

Have you been struggling to get reviews or don't know how to ask for them? Or maybe you've been wanting some tips to build up your social proof? Well, you're in for a treat because in this week's episode, we're diving into just that. I know a lot of business owners find it challenging to get reviews from clients. It can feel awkward or daunting to ask, and sometimes it's hard to know where to start. But here's the thing - everything you do in your business should be strategic, and reviews are a crucial part of your marketing strategy!  So in this episode, I'm going to cover: Why reviews matter so much and how they can make a big difference for your business. Which reviews are the most impactful. How to ask for reviews in a way that feels natural and comfortable. Tips to encourage your clients to leave reviews right away. The best places for your clients to leave their reviews. If this sounds like something you need, then this episode is for you!! Get ready to take some notes!

I'm sure you're all buzzing with questions about the recent FTC rule change. I've been getting your messages and thought, why not bring in an expert to shed some light? So, in this week's episode, we're lucky to have Tina Alberino, who many of you might already be familiar with. She's here to talk about all things legal when it comes to owning a business in our industry! She will cover the new FTC rule, the ins and outs of non-compete agreements, the risks of misclassifying employees, and much more. This episode is all about understanding the importance of staying informed about labor laws and ethical business practices, especially as your business grows. Be sure to tune in for some valuable insights! If you want to dive deeper into the topics we covered today, you can find more information on Tina's website at www.thisuglybeautybusiness.com and join her Facebook group at https://www.facebook.com/groups/thisuglybeautybusiness/ where you can post questions anonymously and get expert advice on salon management, employee and client service, and ethical business growth!  Connect with her on Instagram @thisuglybeautybusiness

Hey Lashpreneurs! In this episode, we're thrilled to have Ayla Agecoutay, a proud member of our Lashpreneur Society!  Ayla's story is truly inspiring — she's someone who's driven by passion and isn't afraid to seek out the support she needs to grow.  She faced challenges and significant financial fears, but she found strength and confidence through her involvement in the Lashpreneur Society.  This support and sense of community were sooo important for her as she made the brave leap to fully running her own business. It's a powerful reminder of how important it is to surround yourself with the right people who can lift you up and guide you when you're unsure of your next steps. For anyone feeling a bit lost or unsure about what to do next, Ayla is a prime example of how valuable it can be to lean on a community that understands your challenges!  If you're new to business and want to understand how successful businesses operate, want to learn about marketing or just don't know what to do next — we have a FREE training for you! The Overlooked to Fully Booked Masterclass! Just head over to thelashpreneur.com/masterclass and register for an upcoming class! We also have a Q&A session where you can get all your questions answered.  

On this week's episode, we're going to tackle something a lot of business owners overlook — seeing your business from your customers' point of view.  I know how easy it is to get caught up in the everyday grind, managing operations, and keeping the finances in check. But think about it — do you really know what your business looks like from the outside?  We're talking about that first moment someone sees your ad or checks out your social media, to the way they feel when they walk out of your salon.  Every step in this journey tells a story to your customers and plays a big part in whether they decide to come back or even spread the word about your services! If you're interested in learning about policies to help communicate clearly when a client is unhappy, set expectations, and manage other aspects of your business, head over to thelashpreneur.com/policies We've put together a bunch of different sample policies there that can really help you streamline these processes!

Hey Lashpreneurs! This week on the podcast, I invited Coach Victoria back where we discussed all things scaling a business from $100,000 to multiple 6 and 7 figures! Our discussion delved into the transformative experiences we've both had with hiring business coaches, how this decision can dramatically change the way you manage and expand your business, and how to know if a coach is full of

Hey Lashpreneurs! We're back again with another returning guest - Ashley Higgins, member of our Society Xcelerator program!  This time, Ashley dives into why she saw hiring a team as the next crucial step for her business. She opens up about feeling burnt out and lacking support, and how our program and having a team have been instrumental in her progress. She even touched on her deep emotional connection with her clients. It was such a great conversation that it actually led to a quick live coaching session with her!  If you feel inspired by Ashley's story and you're planning to hire soon, I'd love for you to join me inside my FREE "Build A Team, Live Your Dream" Masterclass! It's happening on the week of May 13th, with three classes to choose from.  Registration is now open at thelashpreneur.com/buildateam. See you in class!  

In this episode, I had an eye-opening conversation with Lauren Isaako, one of our members inside Society Xcelerator program, where she shared her journey of growth and self-discovery. You might remember her from a previous episode, but this time around, she's got a whole new story to share that will surely inspire you! From overcoming her perfectionism to building a thriving team - Lauren became emotional reflecting on her past, particularly her first appearance on the podcast, and how much has changed since then. But hey, she made it through all those hurdles!

In today's episode, we're joined by Natalie Wallen one of our Momentum Mastermind members and who has been in this industry for about 18 years already! I'm so happy to have her here to share with you how she has been crushing it as she's implemented the strategies and processes we teach in Society Xcelerator and in the Momentum Mastermind while hiring her new team member. She can clearly see the difference between her new hire and the other team members.

Hey Lashpreneurs! This week's episode is something special — I'm sharing a glimpse into one of our coaching sessions within the Society Xcelerator. And if you aren't familiar yet, this program is where we teach our members how to hire legally and profitably. In this specific coaching call, we went through a mindset shift around fears associated with hiring. It's a topic that's incredibly relevant both when it comes to building your team and in running your business overall, and so I'd like to share this with you!! I'm sooo excited to share this transformative conversation that's all about addressing fears, shifting mindsets, and empowering you to navigate the challenges of entrepreneurship with confidence. And in this program, we're all about getting intentional with our decisions by diving deep into our financials and understanding the data behind our businesses. Because let's face it, we're not moving forward with just emotions — we're using the data to drive our success.

Are you thinking about expanding your team or hiring your first team member but not sure where to start? Well, you're in luck! This episode's here to guide you through the hiring maze with ease.

Hey Lashpreneurs! Today's episode is all about keeping your finances in check and making sure you're not leaving money on the table.

In episode 2 of Lessons of a Lashpreneur I shared with you about how lash artists are killing their chances with the Instagram algorithm by prioritizing popularity over profitability. This is not how you should be utilizing social media for your business. You need to prioritize profitability over popularity.  You are using social media marketing in a way that's actually making it harder for you to get clients finding them on social media If you are constantly concerned about your number of followers more than the quality of your posts – then you have got things backwards. So I wanted to bring back an episode from 2019 that I've referenced at least 10+ times in the last few weeks that some of you may never have heard so you can start to really understand how to start attracting actual clients to your business using Instagram.   In this week's episode I'm going to talk to you about: What big mistakes you are making in your social media marketing How to maximize your exposure and your effort And, how to get clients off your app and into your business   To do all this – you need to start with an INSTAGRAM CLEANSE!!!   But I've finally reached 1,000 followers, why would I do an Instagram cleanse??! I can practically hear you crying this from reading the title of this episode alone. But it's okay, I'll explain all. Get ready, because in this episode of Lessons of a Lashpreneur I'm going to get REAL honest about how an Instagram cleanse is essential for the growth of your business.   Why do I need an Instagram cleanse? If they are not a potential customer of yours – or they're a dude! Or a bunch of tweezer manufacturers…or anyone who is NEVER going to be your customer, then they are not helping you extend your reach or purchase from you. So, if you have 1,000 or 2,000, 8,000 followers and you own a solo brick and mortar business – you have a lot of clicking ahead of you.   If they are never going to be your customer – then ELIMINATE them.   You've got to get real. It's no longer social media for your personal use. We want to get our marketing in front of the right people. All these fake followers, tweezer manufacturers, lash brands are all people getting in the way of people who would actually want to become a customer of yours.   I don't care about popularity, I don't care about numbers and I hope you don't either.   If you've gone from 1,000 followers to 100 followers because of this cleanse, then you now have 100 potential clients that your posts are more likely to show up in their feeds. Not those 1,000 people who have no interest in your business. That does nothing to grow your business and it wastes your time. So stop wasting your valuable time coming up with posts, editing photos, crafting captions, getting the right hashtags, to then have nobody see your posts!  That's because the only people that like your posts are other industry professionals, lash brands and beauty industry. And, that does NOTHING to grow your business. You all DM me and say that social media doesn't work. Well if I go into your social media account and the first thing I find is industry pros, or anything that says, lash, hair or make-up in the name, then I know you are not targeting the right followers – and that is why your social media is not working.   It doesn't matter who you follow. It's about who follows you.   How does the Instagram algorithm actually work? Instagram sends out your post to a test section of your followers. If that test sample shows that people engaged with your post, then the algorithm will send it out to another test section of your audience. The more valuable it is, the more likely it is to show up in more of your followers' feed. If that test section doesn't engage, then it won't get sent out to more people.   Instagram works off engagement.   If you spend longer in the app you are going to get more exposure to ads – so Facebook/Instagram can charge more to advertisers. That's how they make their business. Instagram's social reach is between 1-3%. If you have 100 followers, only 1-3% will actually see your posts. For our Instagram account, we have 30,000 followers and our reach is way less than 1%. The more followers you have can actually work against you.   But we have a really targeted audience – and we are constantly cleansing. It may sound harsh, but that's how the algorithm works.   Go back to episode 2 of Lessons of a Lashpreneur – How You're Killing Your Chances With The Instagram Algorithm to learn more about how Instagram works.   Why am I not getting engagement? If you're not using any captions, or hashtags, and are not responding to comments and are just posting an emoji of a butterfly

Welcome back to another thrilling episode!

This week, we've got a special guest, Megan Leger from Southern Lash Co. and a member of my business coaching program, Society Xcelerator! She's dropping some real talk about hiring the right way — no more just bringing in pals or fam. Sound familiar? We've all been there!

In this week's episode, I open up about my recent ski trip ⛷️ disaster during my 40th birthday celebration (which you may already be aware of if you've been following me on Instagram). What started as a dream getaway turned into a challenging situation when my daughter had a skiing accident. I share the raw experience of dealing with unexpected problems, from lift ticket issues to a broken leg. It's a real-life account of how I coped with overwhelming moments and found strength in vulnerability. I also discuss what I noticed on social media during this experience and how it can offer valuable lessons for marketing your business. Join me in this episode for a genuine and relatable journey through life's challenges! PS. Momentum Mastermind Applications are now open thru March 30! Visit www.thelashpreneur.com/apply to schedule a free call with me to see if this program is the right next step to scale your team to multiple six and seven figures!  

Welcome back to another round of life lessons with yours truly.

Hey Lashpreneurs!

In this episode, I'm addressing why your cancellation policies are pissing your clients off and how to avoid losing clients over it including my genius "one-time emergency" policy that not only protects your income but also builds trust with clients. I share personal experiences that led to the creation of this business boundary-setting policy, ensuring a win-win for both parties with an emphasis on the importance of clear communication and enforcing policies to maintain a sustainable and successful business long term. Tune in to discover how to handle last-minute cancellations gracefully while minimize lost revenue and pissed off clients. Here's the key takeaways of this episode:  Understand the purpose of cancellation policies and how to enforce them (people pleasers - you're going to want to hear this!). How to head off any unhappy clients BEFORE there's an issue and how to best communicate policies so everyone is on the same page. GAME CHANGER - Introducing the "one-time emergency" cancellation policy for a win-win-win solution for you, the business AND the client.

In this week's podcast, join me in a candid conversation with one of my Society Xcelerator students Sidney Graham, owner of Living Loved LLC,  who cracked the code to business growth through hiring her first PROFITABLE team member last year. Listen in as we explore Sidney's journey to hiring, navigating the challenges of delegation and the joy of reclaiming time. Hear just how having a proven step by step process of hiring and onboarding a new team member set Sidney up for repeatable success she can wash, rinse, repeat as her business continues to grow. The key highlights from this episode are: How following a proven process took a lot of the stress and costly mistakes off the table for Sidney so she could hire the RIGHT way!  The game-changing impact of understanding and leveraging your business numbers and which numbers matter when hiring a team member. How your business can be competitive in the hiring marketplace with a really streamlined and efficient hiring process. Feeling inspired? Don't miss our "Build a Team, Live Your Dream" masterclasses happening THIS WEEK so you can learn the 3 phases of hiring your first (or next!) PROFITABLE team member - the right way. Save your spot now as these free classes are only being held THIS WEEK www.thelashpreneur.com/buildateam. Let's turn your business dreams into reality!  

Hey lashpreneurs!

Hey, Lashpreneurs! In this week's episode, I dive into the necessary “artistry” of creating a well-organized and efficient business - PROCESSES! We tackled the challenges of being a business owner tackling ALL THE THINGS, especially when starting from scratch. The key takeaway from this episode is hands down the power of processes – the backbone of a successful business - and how PROCESSES are what create a well oiled machine of a business and actually free you up to either take more clients or take less time in running your business. From handling finances effectively, streamlining customer service, to mastering your application and client results, I share just how processes lead to freedom and scalability in your beauty business. I challenge you to start to look at your business through the lens of processes to regain time freedom, get some mental bandwidth back so you're not having to re-invent the wheel every single service, and start to create a well-oiled machine for YOUR business.  SPECIAL ANNOUNCEMENT: Mark your calendars for my most popular team building training "Build a Team, Live Your Dream" masterclass, where I'll guide you through how you can take those processes that have built your business… hire a STELLAR team member and have THEM start to follow those processes you can stop trading YOUR time for money and start growing your business without growing your time spent in it! 2024 is your year of biz growth and gains - so don't miss out on this masterclass – registration for this class opens Wednesday, January 17th at www.thelashpreneur.com/buildateam. I can't wait to see you LIVE in one of my upcoming classes!

For the first episode of 2024, we're diving deep into the nitty-gritty of what it takes to rock your beauty business in 2024! We're talking making friends with the concept of failure and overcoming perfectionism, speaking the language of business to know what decision to make next in your biz, creating a killer customer experience and avoiding upset customers BEFORE they ever experience a problem, and the game-changing shift that happens in business when you can start to outsource and delegate time consuming to do's.

In this final episode of 2023, I'm doing a deep dive on the 8 THINGS WE'RE LEAVING IN 2023 AND the 4 THINGS WE'RE TAKING INTO 2024

On this week's episode I'm giving you a sneak peek of one of the episodes in my Super Secret 10-episode Team Building Podcast Series! In this sneak peek - I'm uncovering the salon and spa industry's most common and disastrous team building boo-boos. Brace yourselves, 'cause these missteps are all too common in our industry and some are illegal and MAJORLY COSTLY and BUSINESS BREAKING! From flaky (or non-existent) financial practices to hiring hiccups, it's a rollercoaster ride you'd rather not take. First, we exposed the “ruh roh's” of failing to understand your business's financials. If the math ain't mathin' sis - you can't grow what you don't know! Then, we dive into hiring pitfalls, like favoring skills and experience over values and team culture fit…and I share the warm-body hiring mistake I see newbie employers focusing on which leads to a VERY people dependent (and unstable) business down the road. And don't forget about the dreaded "feelings-based decisions." As women, our emotions can be as unpredictable as a weather forecast and running a business and a team based on your mood of the day can spell trouble in attracting and retaining dream team players. If you're stuck in the treatment room and want to STOP trading your time for money, it's time to consider the other ways you can leverage your finite time and energy resources to maximize your business and income growth and this episode is going to have you avoiding all sorts of costly mistakes that rob you of precious time and profits! If you want to access the rest of the episodes in this free secret podcast, head on over to www.thelashpreneur.com/privatepodcast and get to binge listening the remaining 9 episodes STAT!  

Welcome to another episode of The Lessons of a Lashpreneur Show! In this week's episode we're putting you into the driver's seat of your life and aiming to put you in a place of power over where your time is spent so you can experience more TIME freedom and LESS guilt/shame/stress around all the things on that endless to do list!  I always love to know your thoughts about how this episode connected with you AND to see how y'all are listening to the episodes! Share your thoughts or show us where you're listening to this episode on Instagram and tag us @lessonsofalashpreneur  Episode Highlights: Strategic Time Investment: We explore the pivotal role of evaluating where your time and energy is best spent to get a positive return on your “time” investment in growing your business. Team Building Dynamics: Discover the power of assembling and leading a high-performing team to amplify your business and get your time back! Perspective Shift on the “Never Enough Time” Belief: I challenge the belief of trading personal time for money and offer insights into where your time is genuinely best spent for YOUR LIFE. Client Lifetime Value: Learn how a one-hour marketing effort can translate into substantial sales increase over time, emphasizing the significance of long-term client relationships and team building! Empowering Moms in Business: As a fellow mom with young kiddos - I share practical advice for moms in business, navigating the delicate balance between personal and professional priorities. Join me as I passionately dissect the myths around time management, guiding entrepreneurs toward efficient business scaling without scaling your time IN the business. Drawing from my own personal experience, I'm a huge advocate for intentional decision-making, team empowerment, and aligning actions with long-term goals for every single one of you. Ready to have your business SOAR in 2024? If you're ready to stop trading YOUR time for money and to start growing your business without growing your time spent in it - I invite you to apply for our Team Building programs at www.TheLashpreneur.com/apply and we can connect on a 1:1 strategy call to discuss how you can regain control of your time and LAUNCH your business to new heights!  

Set your 2024 up for success by following what our multiple 6 & 7 figure clients do to goal plan and strategize major growth in their business with the latest episode, unraveling the keys to effective goal planning for your lash and beauty business. We dive into the significance of crystal-clear goals, dissecting how each decision either propels you closer or farther away from success and you'll learn about the steps we teach our mastermind clients on how to make decisions much easier with long term, big picture goal planning. Highlights:

In this episode, we're diving into the amazing transformation of one of our Momentum Mastermind Members, Berlyn Ramirez, of Sugar & Glow Salon with 2 locations in Southern California. From a solo operator to a flourishing salon owner with two locations and a staff of 18! MAN has she got some valuable lessons to share on hiring for team culture and finding GREAT hires! AND she's already crossed the Million dollars in sales mark as of October of this year!!! Highlights: Berlyn's revamped hiring process based on what we teach inside of Team Building Program, Society Xcelerator, unleashes team cohesion and profit producing team members! Listen to her personal growth wins through emotional regulation in the face of business challenges and how she navigates managing such a large team over 2 locations. Find out how processes in her business now lets her enjoy a work-life balance, where she's no longer in the treatment room and is able to work ON the business and no longer IN it. You can experience similar transformations in your business. Just DM us on Instagram www.instagram.com/thelashpreneur with the word #Hire, and let's talk about your team building goals and challenges and see what processes your business may be lacking to get you (and your current or future team) to the next level! Berlyn's success story shows that with determination and the right support, you can turn your dreams into reality. So, let's chat about your journey today!   

It's been seven incredible years since I started this Lashpreneur journey, and in this anniversary episode, I'm sharing seven vital lessons learned during this WILD ride. I dive deep into the 7 takeaways these last 7 years have taught me about business and life. Simplify Marketing: Overcomplicating marketing often leads to scattered efforts. The secret is to find what works and stick to it. Know Your Numbers: Understanding and tracking your data is crucial for growth. It's all about making data-based decisions. Choose Your Perspective on Failure: Failure is not the end; it's a chance to learn and improve. Keep moving forward, and you'll never truly fail. Urgency is Relative: Urgency can lead to reactive decisions. Learn to manage and regulate it for better, more sustainable solutions. Shiny Object Syndrome: Shiny objects often cost more than they earn. Don't get distracted from the path you're on. Progress Over Perfection: Perfectionism can be paralyzing. Focus on taking action and learning as you go; progress is more valuable than perfection. Master Your Mindset: Your mindset is the ultimate key to success. Embrace the journey of becoming who you aspire to be. As we celebrate these seven years of Lashpreneur, I invite you to explore the Lashpreneur Society. Try it out with a 7-day trial for just $7 at www.thelashpreneur.com/7daytrial. Join our community of driven, supportive women and empower your business journey. Your dreams are worth pursuing now, not tomorrow. Cheers to your success! Now, let's continue this amazing journey. Join me in the Lashpreneur Society, and let's conquer your business goals together. See you there!  

In this podcast episode, we dove into Your Holiday Success Checklist for a successful holiday season in your lash and beauty service business. Here's a quick summary: Plan Ahead for the Holiday Rush: Anticipate and strategize for the increased demand during the holiday season. Smart Marketing: Learn why you shouldn't compete with the retail giants on Black Friday and when to market your services effectively. Holiday Decor and Gift Cards: Spruce up your salon with festive decor and make sure you have gift card options in place. Client Appreciation: Consider when and how to show your clients appreciation without creating awkward expectations. Marketing Funnel: Understand the different levels of marketing strategies, from desire to interest to awareness. Boost Reviews and Referrals: Start asking for referrals and reviews from your clients. Emphasize Pre-Bookings: Encourage your current clients to pre-book their appointments to ensure you're fully booked. Raise Your Prices: If you're too busy or fully booked, consider a strategic price increase. For more in-depth insights and actionable steps to fully maximize your 2023 holiday season, check out the Holiday Success Masterclass mentioned in the episode inside of our Lashpreneur Society Coaching Program. Preparing your beauty service business for the holiday season has never been easier. Check out the Lashpreneur Society our signature program to help you go from overlooked to fully booked for 7 days for $7 at www.thelashpreneur.com/7daytrial

Hey there, Lashpreneurs!

Let's dive into this week's episode where I'm sharing my personal journey of the three key steps that have transformed my life, helping me conquer anxiety, prioritize self-care, and cultivate a positive mindset.

In today's episode, we dive deep into the world of social media marketing and debunk some common myths. I spill the beans on why follower count isn't the be-all and end-all, and why obsessing over pretty pictures might not be doing your business any favors. We explore how to create content that truly resonates with your ideal clients and why authenticity reigns supreme. I share some invaluable insights into the marketing funnel, showing you how to guide potential clients from strangers to loyal customers. Discover why follower count is not the ultimate metric in social media marketing and why engagement matters more. Learn how to create content that resonates with your ideal clients and the importance of authenticity. Gain insights into the marketing funnel and how to guide potential clients from strangers to loyal customers. Find out why profitability should be prioritized over sales and how successful businesses use diverse marketing channels. Discover how you can supercharge your beauty business by signing up for my free Overlooked to Fully Booked Masterclass. Don't miss out – head to www.thelashpreneur.com/masterclass now to secure your spot in the next class! It's time to level up your biz skills.

Welcome to the latest episode, folks! Today, I'm spilling the beans on my wild four-month ride with CrossFit, where I even dared to sign up for a competition. But you know what? This journey has taught me something priceless – it's not about the trophies; it's about the transformation! We'll dig deep into the idea that the real magic happens when we step out of our comfort zones. In life and business, we often get caught up in chasing external achievements, forgetting that the true gold lies in becoming the best versions of ourselves. Comfort zones? Well, they're cozy, but they won't make you grow. The real growth happens when you venture out, even if it feels daunting, because that's where the real treasure lies. Remember, wherever you go, you take yourself with you! So, let's stop fixating on the results we desperately crave. Instead, let's celebrate the journey, even when it gets tough. The results? They'll naturally follow, but you won't be so hung up on them. Ready to step out of your comfort zone? Leave a review on iTunes, and let's inspire others to embark on their transformative journey today!