Selling on Amazon with Andy Isom

In this kickoff episode under the new Built by Business name, I'm catching you up on everything I've been doing behind the scenes… and why I'm back behind the mic with a clearer mission than ever.   This episode is for founders, sellers, and brand builders who know the game has changed — and are ready to scale smarter in 2025.  

Nobody talks about what happens after you hit your first $10K month on Amazon. The excitement fades. The adrenaline wears off. And suddenly, the business you were fired up about starts to feel... repetitive.   But here's the truth: this is the part that actually builds a brand.   In this episode, I'm breaking down what happens after the initial wins—and why learning to master the boring stuff is exactly what separates sellers who scale from those who stall.   Plus, I cover this week's Amazon updates:   FBA restock delays are affecting West Coast fulfillment centers—some shipments are taking over a week to be received. Trump has proposed lowering Chinese import tariffs from 145% to 80%, which could have ripple effects for your sourcing strategy.   All my resources to help and services can be found on my website: https://andyisom.com/

Tariff talks between the U.S. and China have officially started in Switzerland, and they're expected to continue through Sunday. But before you celebrate the potential for an 80% import tax on Chinese goods, here's the uncomfortable truth:   These tariffs may actually help Chinese sellers more than they hurt them.   In this episode, I break down how Chinese factories are still able to undercut U.S. brands—thanks to lower cost of goods, undervaluing shipments, and manipulating HS codes. I reference a recent Marketplace Pulse article that reveals how direct-from-China Amazon sellers are still thriving despite rising tariffs.   https://www.marketplacepulse.com/articles/paradoxical-tariffs-will-benefit-chinese-sellers   I also share a live case study with one of my agency clients, who's dealing with excess inventory, aged stock fees, and Amazon's inventory utilization rate surcharges. If you're ignoring your FBA inventory metrics, you're probably paying way more than you realize.   All my resources to help and services can be found on my website: https://www.andyisom.com   Want a custom audit of your brand's Amazon performance? DM me or visit the link to my Weavos agency on my website.

You say you want 7-figure results. But are you actually running your business like a 7-figure brand?   In this Monday episode, we're breaking down what high-level operators really do — and how you can start acting like one, even if you're still scaling.   I'll walk you through the exact habits, systems, and creative upgrades you should focus on this week to level up your brand and stop thinking like a side hustle.   Plus, I share: An update on the U.S.–China tariff talks from this weekend's summit in Switzerland The 4-part “Big Brand Energy” checklist to start your week strong   Free Amazon brand audit → www.weavos.io

The U.S. just slashed Chinese tariffs from 145% to 30%. China just dropped U.S. tariffs from 125% to 10%. If you're selling physical products—especially through Amazon or DTC—this is your moment to move fast. Because while everyone else is still refreshing freight quotes, smart brands are locking in container space before the rate hikes begin.   In this episode, I break down: What the new tariff changes acutally mean for sellers How this will impact shipping rates and inventory flow A clip from our coaching Q&A call with Burak Yolga from Forceget logistics A quick snippet from a private consulting call with Natasha   If you want help locking in shipping rates or making inventory decisions during this window, reach out.   All my resources and services are at: www.andyisom.com  

I've sold thousands of online courses—and I'm telling you right now: the traditional course model is dying.   With ChatGPT and other AI tools, people can now get 90% of what most courses teach for free, instantly. The information gap that used to justify $997 price tags? It's gone.   In this episode, I break down:   What ChatGPT has replaced in the education space Why I'm shifting away from selling static courses and into real-time coaching   All my resources at: www.andyisom.com  

Amazon just dropped a major update to Seller Fulfilled Prime—and it's going to impact every seller using a 3PL or fulfilling Prime orders from their own warehouse. Starting June 29, 2025, new rules are going into effect that will tighten trial requirements, enforce order minimums, and introduce new performance protections and penalties.   In this episode, I break down exactly what's changing and how to stay eligible without risking your Prime badge. I also share behind-the-scenes updates from my own business, including:   A liquidation project I'm running for a wholesale client Exciting progress with all five of my Black Panther done-for-you clients now that tariffs have dropped And how one of my Weavos clients has already hit $853 in sales halfway through May—outpacing all of April for this revival project   Plus, I explain how Amazon's new OTDR protection works using Shipping Settings Automation and Buy Shipping—and why that combo might be your best defense against Prime suspension.   Want help figuring out if SFP is worth it for your brand—or how to stay compliant with the new rules?  

I spent six months trying to build my own Amazon AI tool… only to realize the real shortcut was buying one. In this episode I share how my DIY ambitions hit a wall—meeting after meeting, development quotes piling up, and the crushing cost of training models—until I discovered Jarvio.io and realized sometimes you build it, and sometimes you buy it.   I walk you through the moment I saw Scott Needham's LinkedIn post, booked a demo with co-founders Connor Mulholland and Jake Ryan, and immediately locked in a partnership.   Discover what this partnership means for Weavos clients: AI-driven account task management, instant listing fixes, automated reporting, and Slack integrations that deliver real-time updates on sales, inventory, and optimization suggestions. This is just the opening act—by 2028 AI will contribute over $1 trillion to a $7 trillion IT market, and we're ready to help you lead the charge.   Whether you're building from scratch or partnering with the pros, the goal is the same—smarter Amazon growth, faster.   All my services and resources are right here: www.andyisom.com  

Amazon just rolled out a new ASIN Performance Alert feature—and we're already using it across multiple client accounts to stay ahead of drops in sales, traffic, and Buy Box ownership.   In this episode of Built By Business, I break down exactly how to set up these alerts inside Seller Central, why they matter, and how to avoid drowning in unnecessary notifications.   Then I take you behind the scenes into real strategy conversations from this past week at Weavos—sharing what we're working on internally with our team and directly with brand owners.  

Most sellers obsess over product features, but the best brands in the world aren't built on what they sell—they're built on who they connect with.   In this episode of Built By Business, I break down why your product isn't your brand—and how to leverage people, partnerships, and storytelling to create something that lasts. From Gymshark's influencer strategy to Nike's use of iconic athletes, the pattern is clear: brands grow when people lead the narrative.   I also share tactical strategies you can implement right now—whether you're a solo founder or running a full team—to build a stronger presence, drive branded searches, and win in a crowded marketplace.   All my resources can be found right here: www.andyisom.com  

You've probably heard the advice: “Ease back into it.” But when it comes to content, business, fitness—anything that demands discipline—easing back in is often the reason you never get momentum again.   In this episode of Built By Business, I explain why jumping straight into the fire is the fastest way to rebuild consistency. Whether you've fallen off your podcast routine, stopped posting, or feel burnt out in your business, this is the wake-up call you didn't know you needed.   P.S. We just hit 10 daily episodes in a row.

In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat.   In this episode, I cover: The 4 types of products in the matrix Why low-differentiation commodities die on social What Amazon-native brands can learn from high-virality DTC launches A few real-world case studies of "Brand Goldmine" quadrant products Why your next product needs more than just demand on Amazon   If you're building a brand in 2025, this is the kind of strategic lens that separates winners from the white-label crowd. Reach out to me for a free review of your brand/products: www.andyisom.com  

Want to rank faster and pay less for traffic? Stop thinking inside the Amazon box. In this episode, I break down why off-Amazon traffic—like Google Ads, TikTok influencers, and external link strategies—can help you rank higher and lower your ACoS. Amazon's A10 algorithm actually favors external traffic that converts, and with tools like Amazon Attribution and the Brand Referral Bonus, you can now track it all and get paid to send traffic in.   We'll cover: How Amazon's A10 algorithm rewards offsite traffic in 2025 What the Brand Referral Bonus is and how to use it Why brands using external traffic often see 20-30% lower blended ACOS Top 4 channels for offsite traffic How to track results with Amazon Attribution 3 Common mistakes to avoid   This is the strategy smart brands are using to drive long-term ranking without blowing up their PPC budgets.   Want a free audit of your Amazon brand? Head to www.weavos.io or DM me “audit” on Instagram. My team will send you 3 custom action steps to improve your traffic and sales.      

Too many brand owners treat Amazon like the finish line. But if you want to build a real business, Amazon should be the launchpad—not the whole rocket.   In this episode, I share why the smartest brands use Amazon as a cash flow engine to fund long-term growth: content creation, product development, email list building, and true customer ownership. I break down the mindset shift from “Amazon seller” to “brand builder”—and what that looks like in 2025.   All my resources: www.andyisom.com  

Most Amazon brand owners blame ads for shrinking profits—but the real killer might be hiding in your inventory.   In this episode, I break down the silent profit leaks that sneak past your ad dashboard but impact your P&L: slow sell-through, poor inventory utilization, over-ordering, and mounting FBA storage fees. I'll give you a practical checklist to audit your inventory strategy, including how to catch flat TACoS with falling profit, calculate SKU-level break-even sell-through rates, and stop reordering out of fear.   Plus, I kick things off with: Two Amazon Seller Central News updates you may have missed this week. A quick look inside some creative projects I'm working on for agency clients.   If you're ready to plug holes in your Amazon Inventory Boat, this one's for you. ⛵️   Get your free Amazon Brand Audit at www.weavos.io

This week, a logistics startup backed by a recent $200 million funding round made a bold move to challenge Amazon's dominance—and Walmart quietly beat Amazon at its own game: profitable, fast e-commerce delivery.   In this episode, I break down what Stord's acquisition of UPS's Ware2Go actually means for brand owners, why Walmart's store-powered fulfillment strategy is a serious threat, and how these shifts could impact your dependence on FBA.   Then, I take you behind the scenes at Weavos. I'll share clips from my strategy call with Owais, how exageration on social media is the key, and how we're optimizing our clients brands.   If you'd like us to help you as well, please visit: www.weavos.io  

Forget tech startups and viral apps—some of the wealthiest entrepreneurs in America are getting rich off carpet removal machines, beer distribution, and car floor mats.   In this episode, Andy break's down the Wall Street Journal's article on the “Stealthy Wealthy” a growing class of business owners quietly building serious wealth through unsexy, traditional industries. These aren't influencers or venture-backed CEOs. They're founders of mid-size regional businesses pulling in millions through operational excellence and boring-but-needed services.   You'll Learn: Why boring businesses are outperforming flashy startups Real-world examples: carpet, car mats, and beer trucks How AI and smart ops are quietly scaling boring businesses   If you're loving the show I'd love to hear your review! Please drop it here in the podcast app. 

In today's e-commerce world, do you launch from scratch—or buy a brand that's already working?   In this episode, Andy breaks down the critical decision every brand builder faces: when it makes sense to build your own brand from zero, and when buying an existing business is the smarter, faster play. With seller fatigue rising and undervalued Amazon brands popping up, 2025 is a prime time to consider acquisitions—but only if you know what to look for.   Whether you're a first-time founder or a seasoned seller, this episode will help you play the long game the smart way.   All my resources: www.andyisom.com  

Amazon is powerful—but it's not the whole game.   In this episode, Andy breaks down the key differences between building an Amazon-first brand and building a true e-commerce brand. From platform dependency and customer ownership to exit multiples and long-term equity, this episode helps sellers see the bigger picture.   You'll learn: Amazon Brands Vs. E-Commerce Brands. What's the difference? The temptation to stay on Amazon Why this matters in 2025 How to evolve if you're Amazon first Questions to ask yourself   If you're serious about scaling your business beyond Amazon, this is a must-listen episode.   All my resources are right here to help! www.andyisom.com  

This massive brand is officially back on Amazon—for real this time. After a five-year hiatus, one of the world's most iconic brands is once again selling directly on the marketplace. But what changed? And why now?   All my resources and services can be found here: www.andyisom.com    

3D product listings and augmented reality tools are no longer future tech—they're live, tested, and converting at higher rates.   In this episode, Andy breaks down a powerful article about Fibbl, a startup making it fast and affordable for brands to create interactive 3D models of their products.   You'll hear how Samsonite saw a 50% lift in conversions with 3D viewers, how shoe brand Kybun Joya saved $60K in animation costs, and how companies are turning their product catalogs into content engines for AR, video, and even video games.   If you're selling fashion, footwear, home goods, or anything customers want to see from every angle—this tech could give your brand a serious edge.   Whether you're on Amazon, Shopify, or scaling your creative efforts for social media, this is the kind of shift worth watching (and testing).   Listen in, then book your free Amazon brand audit at www.weavos.io to find out how your listings could level up.

In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid making decisions based on the wrong numbers.   You'll learn the difference between session-based CVR and ad clicks, how attribution inflates your results, and what to track weekly to know if your product is truly converting well.   If you're optimizing your listing, running ads, or just wondering why your sales aren't matching your metrics, this episode will give you the clarity you need.   Book your free Amazon brand audit at www.weavos.io to get 3 custom action steps to improve conversion, visibility, or sales—without chasing vanity metrics.

Amazon is less competitive than it was four years ago—and it's not just a feeling. It's backed by data.   In this episode, Andy breaks down key insights from a recent Marketplace Pulse article showing how casual sellers have exited the platform, leaving behind stronger, more strategic brands.   Read the full article here: https://www.marketplacepulse.com/articles/amazon-is-less-competitive-than-four-years-ago   Fewer sellers are launching. Review abuse is down. Launch hacks don't work like they used to. And that's a good thing for brand owners willing to play the long game.   Micro-guest Ben Donovan joins to share what he's seeing on the ground—and why this shift actually makes 2025 one of the best times to build on Amazon.   Whether you're scaling or just starting, this episode will help you see the real opportunity behind the noise.   All my resources to help you: www.andyisom.com  

In this episode of Built by Business with Andy Isom, we walk through the exact process our agency uses to audit Amazon brands and identify the biggest opportunities for profit, growth, and operational clarity. Whether you're a 7-figure seller or just starting out, this is the checklist you didn't know you needed.   Stop guessing and start auditing like a pro.   Get your free Amazon Brand Audit at www.weavos.io   Keywords: Amazon business audit, FBA profitability, Amazon PPC analysis, inventory audit, Helium 10 audit, Amazon brand audit checklist, Amazon seller tips, Amazon consulting agency, how to optimize Amazon listings, how to scale Amazon brand

Think your Amazon product isn't selling because it's too expensive? The real problem might not be your price—it might be your branding.   In this episode, Andy breaks down the difference between being overpriced… and being under-branded. You'll learn how perceived value impacts conversion rate, and why strong branding—not discounts—is the real way to win in 2025.   From main images and reviews to product copy and positioning, you'll hear what actually allows sellers to charge more—and sell more.   This is a must-listen if you're feeling stuck in a pricing war or tempted to keep lowering your price just to compete.   Book your free Amazon brand audit at www.weavos.io to get 3 custom tips to improve your listing and increase your perceived value.

Amazon SEO isn't just about your title and backend keywords. One of the most underrated ways to increase traffic and conversions is through your product Q&A section—and most sellers are completely overlooking it.   In this episode, Andy Isom breaks down how Amazon's A10 algorithm rewards listings with depth and clarity, and why the Q&A box on your listing might be your best SEO asset in 2025. You'll learn a simple Q&A strategy, how to craft keyword-rich responses, and how real brands like Millennial Medical and ShedRx turned listing content into growth.   If you want more traffic without spending more on ads, this episode gives you the playbook.   Get your Free Amazon Brand Audit at www.weavos.io   Amazon SEO tips, Amazon Q&A strategy, A10 algorithm, organic ranking Amazon, long-tail keywords Amazon, Amazon listing optimization 2025, reduce Amazon returns

Most Amazon FBA sellers say they're building to exit—but few are building a brand someone actually wants to buy.   Ryan Condie from QuietLight joins as a micro-guest to share real-world insights from buying and selling dozens of brands. He reveals the hidden red flags that kill deals—and what sellers can do now to prepare for a successful exit in the next 12–24 months. In this episode, Andy and Ryan break down what buyers really care about when evaluating e-commerce brands for acquisition in 2025. From clean financials and profit margins to platform diversification and operational independence, you'll learn what makes or breaks your brand's valuation.   If you're serious about building a sellable Amazon or e-commerce brand, this episode gives you the blueprint.   Reach out to Ryan@quietlight.com for a no-hassle, no-strings-attached valuation call. He's helped 7 entrepreneurs exit this year already.    Book your free Amazon brand audit at www.weavos.io to get 3 custom action steps to increase your brand's value and exit potential.

Amazon PPC in 2025 doesn't have to be complicated. In this episode of Built by Business, Andy Isom breaks down the simplest ad funnel that still works for profitable growth on Amazon.   You'll learn how to structure your campaigns using a three-stage funnel—discovery, conversion, and defense—while avoiding the over-complication that kills budgets. From auto campaigns to exact match winners, Andy reveals the weekly habits and optimizations his agency uses to lower TACoS and boost profit.   Perfect for brand owners, agency managers, or solo sellers looking to clean up their ad accounts in 2025.   Get your Free Amazon Brand Audit at www.weavos.io or DM Andy "audit" on social.

DTC brands are facing a brutal reality in 2025—skyrocketing ad costs, shrinking trust in influencers, and declining performance from email and SMS. Meanwhile, Amazon continues to provide profitable, scale-ready infrastructure for e-commerce brands who know how to leverage it.   In this episode, Andy breaks down why Amazon is becoming the safer bet for brand builders in today's economy and how to rethink your channel mix for long-term success.   All my resources: www.andyisom.com  

Most founders quit in year one—not because their business can't work, but because they burn out right before it starts to.   In this episode of Built by Business, Andy unpacks the “One Year Rule”—why everything feels so hard in months 1–9, and what actually starts to click after 12 months in the game. From building momentum to trusting your process, this episode is for anyone stuck in the messy middle wondering if it's time to quit—or time to double down.   All my resources: www.andyisom.com  

When you become a parent, everything about business changes—especially how you manage time, make decisions, and define success.   In this episode of Built by Business, Andy shares what operating a business looks like after the first kid. From scheduling deep work around nap time to redefining business goals with your family in mind, this is a real look at fatherhood and entrepreneurship.   All my resources: www.andyisom.com  

Most Amazon sellers try to compete on price, reviews, or ad spend. But in 2025, the smartest brands are avoiding direct competition altogether—and winning with better positioning. In this episode, Andy Isom breaks down the “zero-opposition” framework to help sellers stand out, carve uncontested niches, and build brands that convert on the strength of their identity—not just their specs.   Learn how to identify unique angles, tap into overlooked personas, and optimize your listing for differentiation—not commoditization. Plus, hear real-world examples from Andy's agency and prompts to help you reposition your own product today.   Get a free Amazon brand audit at www.weavos.io

Amazon has officially begun testing humanoid delivery robots in San Francisco—and it's not science fiction. In this episode of Built by Business, Andy Isom unpacks what this groundbreaking pilot means for the future of last-mile delivery and how it could transform e-commerce logistics as we know it.   Learn why Amazon is betting big on automation, how it's rewriting the cost and consistency model of delivery, and why third-party sellers and DTC brands alike need to adapt fast—or get outpaced.   Whether you're running your own 3PL or relying on FBA, this episode will shift how you think about fulfillment forever.   Book a free brand audit at www.weavos.io or DM “audit” to Andy on Instagram.

Is your e-commerce brand stuck—despite your nonstop hustle? You might not be underfunded. You might be under-focused. In this episode of Built by Business, Andy Isom walks founders through a real-time audit to identify if you are the bottleneck in your brand's growth.   From split-channel confusion to delegation traps, you'll learn where most brand owners waste time, what clarity really looks like, and how to restructure your focus to unlock real growth.   Perfect for Amazon and DTC founders who are doing “all the things” but seeing half the results.   Book a free brand audit at www.weavos.io or DM Andy “audit” on Instagram.

In this episode of Built by Business, we break down the new 55% tariff President Trump just announced on Chinese imports. If you sell on Amazon or source any products from China, this could directly impact your margins, pricing, and product viability.   We cover the details of the announcement, market reactions, how to audit your supply chain for risk, and what actions to take immediately to protect your profits. Don't wait for your next shipment to surprise you, get proactive.   All my resources can be found here: www.andyisom.com  

Helium 10 just dropped four new tools to help Amazon sellers break into TikTok Shop, and this episode breaks down exactly how to use them. From finding creators to syncing inventory and importing your listings with one click, it's never been easier to launch your Amazon brand on TikTok.   In this episode, Andy walks through Helium 10's new:   Listing Converter Profits Calculator Inventory Manager Influencer Finder   Save BIG on Helium 10 right here:  https://bit.ly/3TVo20K   Plus: real-world workflows, content strategies, and launch tips for sellers who want to ride TikTok traffic without abandoning their Amazon core.   This isn't just hype, it's the next frontier of product discovery and conversion.

What does it take to build a brand when nobody's watching?   In this episode of Built by Business, Andy shares the real talk on building in silence—the content, the operations, and the strategy that happens before the audience shows up. If you're stuck in the early grind and wondering if it's all worth it… this episode is for you.   Learn why consistency, delayed gratification, and long-game thinking are the real competitive advantages for founders. Plus, hear from others who kept building behind the scenes—until it paid off.   Get a free audit of your brand or book a consulting call with me at www.andyisom.com  

Great products on Amazon don't sell themselves. Great offers do.   In this episode of Built by Business, Andy breaks down why most Amazon and DTC founders are stuck, not because of bad ads or bad products, but because their offer simply isn't compelling. If your sales are flat, your CACs are climbing, and nothing seems to work… this is the episode you need to hear.   Learn the 5 traits of irresistible offers, how to boost conversions without changing your product, and why fixing your offer is often the cheapest way to scale.   Best of all, grab a free audit of your offer at www.weavos.io   Or if you simply want a personalized 1-hour consulting call, you can book with me on my website www.andyisom.com  

Hiring the right team is one of the biggest challenges brand owners face—especially in the early stages of growth. In this episode of Built for This, Andy Isom is joined by Michael Jordan, co-CEO of Bad Marketing, to break down a smarter hiring strategy for e-commerce and Amazon sellers.   We dive into which roles to hire first, where to find top talent outside of the usual “go hire a Filipino VA” playbook, and how to scale your Amazon or E-Commerce team globally without wasting money. If you're ready to stop doing everything yourself and start building a team that actually moves your brand forward, this episode is your blueprint.   My favorite SOP recording tool: www.loom.com   Get a free audit of your brand to see if you qualify for subsidized management here: www.weavos.io  

In today's episode, I'm breaking down the types of products you don't want to sell on Amazon—specifically, items that customers treat like rentals. These are the “use it once and return it” traps that kill margins and crush seller morale. I'll share why these products create constant headaches, including behind the scenes from my weekly internal meeting and coaching call with my students.  

Struggling to decide if you should hire in-house or outsource? In this episode of Built by Business, Andy breaks down the real cost—and profit impact—of agencies, freelancers, virtual assistants, and full-time hires.   Learn how to evaluate ROI by role, avoid common hiring mistakes, and follow a smart three-phase framework to build a team that grows with your business, not against it.   This is a must-listen for e-commerce founders and Amazon brand owners looking to scale lean, fast, and profitably.   Grab your free Amazon brand audit at www.weavos.io or DM Andy “audit” on Instagram.

In this episode, we're discussing the topic of designing your business that works around your ideal lifestyle. "Dreams melt like ice cream." If you want to enjoy the journey now, you need to focus on the things that really matter. My special micro guest (and mentor) Richie Norton, shares some insights into: What's one mindset shift or system you've used to make sure your business serves your life—not the other way around? What's one piece of advice that sounds smart—but actually holds entrepreneurs back? This can serve as a good refocus session to align your ideal lifestyle first, and then do the things that fit within your life. All my resources: www.andyisom.com   Richies resources: https://richienorton.com/  

How to Avoid $45,000 Mistakes in Less Than an Hour | Amazon FBA Coaching + Strategy Call Insights   Booking a 1-on-1 consulting call might sound expensive—but what if it saved you from a five-figure mistake? In this episode of Built by Business, Andy shares behind-the-scenes moments from real consulting sessions with Amazon FBA sellers and e-commerce founders. You'll hear how simple strategy shifts helped sellers avoid massive losses, restructure ads, and gain clarity on product positioning.   Whether you're stuck on what to sell, where to optimize, or when to scale—this episode will show you the power of sharp feedback at the right moment.   Book a consulting call here on my website: www.andyisom.com  

Most Amazon sellers are addicted to revenue—but they're starving for profit. In this episode of Built by Business, Andy Isom breaks down the most common margin killers hiding in your Amazon business—and the simple levers you can pull this week to start keeping more of what you earn.   From FBA storage fees and PPC waste to freight negotiations and bundling tricks, this episode delivers practical insights to build a healthier, more scalable business—without chasing more orders.   Want personalized help identifying your margin killers?   Request a Free Amazon Brand Audit at: www.weavos.io

The old way of doing product research—chasing keywords and trends—isn't enough in 2025. In this episode of Built by Business, Andy Isom breaks down why the smartest brand builders are flipping the process: starting with audience, vision, and significance before ever opening a tool like Helium 10.   You'll learn how to validate product ideas that lead to long-term brand equity—not just a temporary ranking spike. If you're tired of copycat listings and shallow launches, this episode is your blueprint for deeper product strategy.   Need help finding a product that's defensible and desirable?   Request your Free Amazon Brand Audit at www.weavos.io

You don't need to reinvent the wheel on Amazon. You just need to study the winners. In this episode of Built by Business, Andy Isom walks you through how to reverse-engineer high-performing competitors, spot market patterns, and use them to improve your own product listings, offers, and strategy—without copying.   From title structure and image strategy to pricing, reviews, and keyword data, this episode is a blueprint for becoming a sharper operator in your niche.   Need help finding what your competitors are doing right?   Get a Free Amazon Brand Audit at www.weavos.io

Most sellers treat Amazon like the whole business. But the smart ones know it's just the engine. In this episode of Built by Business, Andy Isom breaks down how to treat Amazon as your best distribution channel—not your only strategy. Learn how to use Amazon for cash flow, customer acquisition, and validation—then expand into long-term brand-building channels like DTC, retail, and wholesale.   If you're ready to build something bigger than just an Amazon store, this episode is your roadmap.   Request your Free Amazon Brand Audit at www.weavos.io

AI is powerful—but it can't save a weak offer. In this episode of Built by Business, Andy Isom breaks down the difference between using AI to scale what works and relying on it to fix what's broken. You'll learn when automation makes sense (listing optimization, PPC tweaks, post-purchase emails), and when it becomes a costly crutch.   Whether you're just starting out or scaling up, this episode will sharpen your thinking about tools, strategy, and what really makes a product sell.   Need help figuring out whether you're optimizing the right thing?   Request your Free Amazon Brand Audit at www.weavos.io

Most Amazon sellers are moving fast—but not always in the right direction. In this episode of Built by Business, Andy Isom shares the simplest and most effective habit to sharpen your strategy, reduce waste, and create clarity: the weekly 3-question business review. No tools. No cost. Just ruthless awareness—and better decisions.   If you're tired of feeling overwhelmed by data or stuck in the same revenue cycle, this episode gives you the system to get unstuck and focused.   Find all my resources at www.andyisom.com  

Most Amazon sellers obsess over how to scale. But the best ones obsess over their first 100 customers. In this episode of Built by Business, Andy Isom breaks down exactly how to analyze your early sales for insight—not just income. Learn what to look for in conversion rates, reviews, ad performance, and repeat buyers—and how to turn that data into momentum that compounds.   If you're post-launch and not sure how to scale smart, this episode gives you a proven framework.   Need help decoding your early sales?   Get your Free Amazon Brand Audit at www.weavos.io

You didn't start your Amazon business to become a full-time operator. You started it for freedom—for your family, your time, and your future. In this episode of Built by Business, Andy Isom opens up about the personal side of entrepreneurship: how building a business that honors your family values can actually make you sharper, more focused, and more fulfilled.   Learn how to structure your calendar, design smarter systems, and make better decisions—so the business supports your life, not the other way around.   Need help building a business that gives back your time?   Book a private consulting call with me at www.andyisom.com  

Thousands of creators are going viral—but going broke. In this episode of Built by Business, Andy Isom breaks down the Creator Trap: the disconnect between attention and income, and how to fix it. You'll learn why content alone isn't enough, what business infrastructure most creators lack, and how audiences and offers are the key to sustainable online income.   If you're a content creator with views but no revenue, this episode is your wake-up call—and roadmap.   Want help turning content into cash flow?   Request your Free Amazon Brand Audit at www.weavos.io

If you could start over, what would you do differently? In this episode of Built by Business, Andy Isom shares the 3 biggest changes he'd make if he launched an Amazon brand from scratch in 2025. From picking the right audience to structuring a better offer and building scalable systems—these lessons are your shortcut to a smarter start.   Whether you're launching your first product or your fifth, this episode helps you avoid the common traps that slow most sellers down.   Want help launching with clarity?   Request your Free Amazon Brand Audit at www.weavos.io

What happens when you go from selling physical products to selling your own expertise? In this episode of Built by Business, Andy Isom breaks down the lessons he learned building a service-based business after growing successful Amazon brands. From managing clients to selling outcomes and building repeatable systems, this episode is packed with insights for entrepreneurs expanding beyond FBA.   If you're thinking about starting an agency, consulting, or coaching business alongside e-commerce, this episode is your roadmap.   Need help growing your Amazon brand?   Request your Free Amazon Brand Audit at www.weavos.io

Recessions don't kill consumer spending—they just reshape it. In this episode of Built by Business, Andy Isom reveals how Amazon sellers can pivot into categories and messaging that thrive during economic downturns. Learn what still sells, how to recession-proof your product line, and what mistakes to avoid when buyers start getting cautious.   If you're building a brand built to last, this episode gives you the strategic roadmap.   Want a second opinion on your product positioning?   Request your Free Amazon Brand Audit at www.weavos.io

Entrepreneurship promises freedom—but many founders feel more trapped than ever. On this July 4th episode of Built by Business, Andy Isom unpacks what freedom really means for business owners: time, clarity, systems, and space. If you've built a profitable brand but lost control of your life, this episode will help you recalibrate.   It's not about doing less. It's about doing what matters.   Want help designing a business that gives back your time?   Request your Free Amazon Brand Audit at www.weavos.io

Forget what the gurus say—Amazon is still the smartest place to learn how to sell online. In this episode of Built by Business, Andy Isom breaks down why Amazon teaches you faster, cheaper, and more effectively than any other platform. From learning conversion rate strategy and customer psychology to mastering SEO and margin management—this is the crash course every brand owner needs.   If you're trying to grow a real e-commerce brand—not just a trending product—this episode shows you where to start.   Want expert eyes on your brand?   Request your Free Amazon Brand Audit at www.weavos.io

Perfection doesn't win on Amazon—agility does. In this episode of Built by Business, Andy Isom reveals why small, fast fixes beat slow, big plans. You'll learn how to identify conversion leaks, review trends, PPC mistakes, and listing issues—and how to act on them fast.   If you've been stuck waiting for the perfect launch, photoshoot, or system—this episode will get you unstuck, focused, and growing today.   Want help finding your fastest wins?   Request your Free Amazon Brand Audit at www.weavos.io

You don't always need more strategies—you need one bold decision. In this episode of Built by Business, Andy Isom shares the behind-the-scenes moment that changed the direction of his business, and how you can identify the key decision holding your growth back.   Whether it's hiring, committing to a product, ending a distraction, or building a system—this episode will help you choose clarity over chaos.   Need help deciding what to fix or focus on?   Request your Free Amazon Brand Audit at www.weavos.io

In this episode of Built by Business with Andy Isom, I'm catching you up on what happened while I was offline. You'll hear: A behind-the-scenes look at how I unplugged completely (and came back sharper). Real Amazon policy and feature updates every seller should know. What changed while I was gone—and what your brand should do about it. Why true rest is a superpower for entrepreneurs.   Whether you're preparing for Prime Day or just need a reset yourself, this episode brings the energy, insights, and action steps you need.   Get your free Amazon brand audit at www.weavos.io

Tariffs are back—and so is the global sourcing shuffle. In tdoay's episode of Built by Business, Andy breaks down the latest July 2025 updates: Vietnam's new trade pact with China, Trump's aggressive tariff plan, and how China is threatening to retaliate. Whether you're sourcing from China, Vietnam, or Mexico, this episode gives you a practical and strategic lens on how to protect your Amazon brand's margins and avoid costly surprises.   Stay informed. Stay agile. Because in 2025, sourcing is strategy.   Here's all my resources to help: www.andyisom.com  

Proof sells. Period. In this episode of Built by Business, Andy Isom breaks down how Amazon and e-commerce brands are using social proof, reviews, UGC, and visual storytelling to convert browsers into buyers. You'll learn the 5 most effective types of proof, how to collect them fast, and how to embed them directly into your listings, ads, and funnels.   If you've got traffic but low conversions, this episode gives you the credibility framework your brand might be missing.   Want help with your brand, let's get you a free audit: www.weavos.io  

If your product isn't converting, that doesn't mean it's a loser. It might just be misunderstood. In this episode of Built by Business, Andy Isom breaks down how to reposition existing products for new use cases, seasonal campaigns, or customer segments—without creating a single new SKU.   You'll learn 4 proven re-angling strategies that help brands drive fresh traffic, increase conversions, and stay relevant all year long.   Get a free brand audit here: www.weavos.io  

There's a goldmine of bulk buyers on Amazon—and most sellers never unlock it. In this episode of Built by Business, Andy Isom dives into Amazon Business, the $35B+ opportunity designed for B2B buyers like schools, hospitals, and contractors. You'll learn how to activate Amazon's built-in B2B tools, structure your listings for volume orders, and uncover repeat buyers hiding in plain sight.   If you want to grow without chasing more traffic, this episode shows you how to scale through strategic bulk and institutional orders.   We can set this up for you. Reach out through my website: www.andyisom.com  

Influencer marketing isn't dead—but it's not required. In this episode of Built by Business, Andy Isom breaks down the anti-influencer strategy: how smart Amazon and e-commerce brands are scaling in 2025 without followers, fancy collabs, or viral content. Learn how to turn your customers into creators, generate proof-based content, and structure listings that convert—without ever hiring an “ambassador.”   This is the no-fluff, high-leverage content strategy for sellers who want sales—not social vanity.   My agency team can manage this entire social media strategy for you. Just reach out through my website: www.andyisom.com  

Negative reviews don't just hurt your rating—they kill your conversions. In this episode of Built by Business, Andy Isom is joined by Shane Barker of TraceFuse to uncover how Amazon sellers can legally and compliantly remove reviews that violate Amazon's policies. You'll learn what kinds of reviews are eligible, why most sellers fail to remove them, and how TraceFuse identifies and resolves review sabotage the right way.   Use the FREE Review Checker here: https://tracefuse.ai/amazon-review-checker/   Checkout TraceFuse here: https://tracefuse.ai/  

Prime Day 2025 is in the books and I'm sharing some results from some of my own clients and brand. We also unpack the latest Marketplace Pulse article on why tariffs aren't driving international expansion...   Grab 2-FREE months of sellerboard here: https://sellerboard.com/?p=01393   Get a free Amazon Brand Audit at www.weavos.io 

One viral video can change the entire trajectory of your Amazon brand. In this episode of Built by Business, Andy breaks down what makes videos go viral in 2025—and how smart brands are engineering that success with strategy, not luck.   You'll learn what platforms are working best (TikTok, Reels, YouTube Shorts), how to structure content for watch time and clicks, and what kind of sales lift to expect when it works. Andy shares real examples from agency clients and how one short video can impact keyword rank, organic sales, and long-term brand equity.   Whether you're a brand owner, creator, or agency partner—this episode will show you how to turn your camera roll into a growth engine.   Need help creating your own viral moment?   Book a free Amazon brand audit at www.weavos.io

You don't need influencers to grow your brand in 2025—you need the right personality. In this episode of Built by Business, Andy Isom breaks down why the algorithm shift on platforms like TikTok, Instagram, and YouTube Shorts is rewarding raw, relatable content over polished influencer campaigns.   We talk through why follower count doesn't matter, how to find the right people to star in your brand's content, and how low-budget, high-authenticity videos are outperforming $10K creator campaigns. If you're still hiring influencers but not getting traction, this episode will rewire how you think about content.   Want us to manage this for you? Reach out at www.andyisom.com  

Would Amazon FBA still be worth starting in 2025? Or is the opportunity gone? In this episode of Built by Business, Andy Isom breaks down exactly how FBA has changed and whether he'd still launch an Amazon brand from scratch today.   He shares what's harder (tariffs, fees, ad costs), what's better (infrastructure, tools, trust), and what actually works for new sellers now. You'll learn the 3 filters he uses before launching any new product, plus a detailed breakdown of strategies to win in today's Amazon landscape.   Need clarity on whether FBA is the right move for your brand?   Get 2 FREE Months of Sellerboard here: https://sellerboard.com/?p=01393   Book a free Amazon audit at www.weavos.io

I'm sharing all the results and wins from the week at Weavos. Hear what we're working on, who's taking action and making moves, and who had a big week in sales and performance. If your name wasn't mentioned, but you wish it was... Let's get going! Apply for a free brand audit to see how you can work with me and my team at www.weavos.io  

Taylor Swift's merch drops are a masterclass in marketing—and Amazon sellers need to pay attention.   In this episode of Built by Business with Andy Isom, we break down what e-commerce brands can learn from Swiftie-level demand. From limited-edition product launches and emotional branding to smart buyer segmentation and engineered scarcity, this episode gives you actionable tactics to infuse your Amazon business with hype, not just hope.   Whether you're launching supplements, home goods, or apparel, the strategies behind Taylor Swift's merch success can be adapted to your Amazon brand—starting today.   Learn how to create urgency, elevate your positioning, and turn casual shoppers into lifelong fans.   Schedule a 1-Hour consulting call with me here: www.andyisom.com  

Most Amazon sellers dream of a 4X or 5X exit. But in reality, most Amazon brands sell for just 2.5 to 3.2X. In this episode of Built by Business, Andy breaks down why most exits are capped at a 3X multiple—and what actually moves the needle when it comes to getting paid more for your brand.   If you're thinking about selling your Amazon FBA business, or just want to build a more valuable, scalable brand, this episode gives you the playbook for maximizing valuation.   We'll cover what buyers look for, what kills your multiple, and how to reverse-engineer your business for a premium exit—even if you're not selling anytime soon.   Try Sellerboard FREE for 2-months:  https://sellerboard.com/?p=01393   Get a Free Amazon Brand Audit from the Weavos team: www.weavos.io

Scaling isn't always the answer—especially on Amazon. In this episode of Built by Business with Andy Isom, we break down the anti-scale strategy that's helping e-commerce sellers boost profits by simplifying their product catalog, cutting deadweight SKUs, and focusing on what actually moves the needle.   You'll learn how to:   Audit SKU-level profitability Reduce complexity and increase margin Reinvest resources into your hero products Avoid the hidden cost of over-scaling   Whether you're overwhelmed by too many ASINs or just want to grow smarter, not bigger, this episode will help you rethink what profitable growth looks like in 2025.   Request a free Amazon brand audit at www.weavos.io   Get 2-FREE Months of Sellerboard: https://sellerboard.com/?p=01393

Are you building a business—or just working a really expensive job?   In this episode of Built by Business with Andy Isom, we dive into the trap many Amazon sellers fall into: creating a business that depends entirely on you.   You'll learn how to spot the signs you're operating as a solo employee instead of a true owner—and what to do about it.   If you want to stop trading time for dollars and finally build something sustainable, this episode is for you.   Request your free Amazon brand audit at www.weavos.io

E-commerce doesn't get less scary as you grow it just gets different. In this episode of Built by Business with Andy Isom, we explore the uncomfortable truth that fear doesn't disappear with experience.   Even top Amazon sellers and e-commerce brand owners deal with anxiety, uncertainty, and decision-making stress—every day.   If you're feeling stuck, nervous, or like you should "have it figured out by now," this episode is a dose of reality and relief.   Reach out to me for help: www.andyisom.com  

Want to know if your product is built to last? In this episode of Built by Business with Andy Isom, we break down the three most telling e-commerce metrics that predict if your product will survive in 2025 and beyond:   You'll learn: What good CVR really looks like on Amazon Why LTV is your long-term profitability driver How to track and improve your review velocity Which metrics are not worth obsessing over   If you're serious about building products that actually work, this episode is the most honest audit you'll get.   I can point you to tools or services to help you: www.andyisom.com  

Launching a product on Amazon doesn't have to mean sacrificing all your profit. In this episode of Built by Business, Andy breaks down how to launch on Amazon without giving away 90% of your margin.   Forget the old-school tactics like rebates, steep discounts, and blowout PPC campaigns. You'll learn how to build a high-converting listing, position your product to stand out, and attract real buyers without racing to the bottom on price.   Andy shares a margin-first launch framework that includes strategic bundling, long-tail PPC targeting, and believability-first content that converts even with under 10 reviews.   Whether you're launching your first private label product or rethinking your next product strategy, this episode gives you a profitable roadmap to launch smarter in 2025.   Get a free audit here: www.weavos.io.

Bundling is one of the most powerful—and most ignored—ways to grow your Amazon business profitably. In this episode of Built by Business, Andy breaks down how to use Amazon product bundling to increase your average order value, boost profitability, and defend your listings from hijackers.   Whether you're using Amazon Virtual Bundles or creating physical kits with custom packaging, the strategy is the same: give customers more value while boosting your margin.   Andy covers what types of bundles actually work, how to name and position them, and how to avoid the biggest bundling mistakes sellers make.   All my resources here: www.andyisom.com   2 FREE Months of Sellerboard: https://sellerboard.com/?p=01393

You don't need to rank on Page 1 to win on Amazon in 2025. In this episode of Built by Business, Andy reveals why top-of-search isn't everything anymore—and how the smartest sellers are building profitable brands using lean PPC, long-tail keywords, and off-Amazon traffic.   Discover how to drive sales and grow without chasing expensive, high-competition keywords. Learn how to use Amazon Attribution, strategic ad placements, and micro-influencers to convert buyers—even when you're not at the top of the search results.   Consulting, coaching, services here: www.andyisom.com  

Your Amazon Brand Story module might be costing you sales. In this episode of Built by Business, Andy breaks down why most sellers use the Brand Story feature wrong and how to fix it to build trust, drive conversions, and increase your listing performance.   Learn the three reasons your Brand Story isn't working, and follow Andy's simple 3-block fix to turn it into a high-converting sales asset. From proof-driven visuals to smart layout decisions, this episode will show you how to unlock the real potential of Brand Story and A+ Content.   Claim your Free Amazon Brand Audit at www.weavos.io

Amazon Attribution finally works—and if you're not using it, you're leaving money on the table. In this episode of Built by Business, Andy breaks down how Amazon Attribution and the Brand Referral Bonus can help you track external traffic, lower ad costs, and boost profit.   Whether you're working with influencers, running Meta ads, or sending traffic from email and SMS, Attribution gives you real data and Amazon gives you up to 10% back on those sales.   Learn how to set up links, avoid common mistakes, and use Attribution to finally make external traffic trackable and profitable.   Need help. Go here: www.andyisom.com  

All the biggest brands in the world seem have been started from a stupid idea... One that friends, family, and peers said would never work. Yet here we are. Nike, Liquid Death, Patagonia, Dave's Hot Chicken, and many of my episodes from How I Built This with Guy Raz tell the story.  The magic happens outside the comfortzone. Listen to discover some ways you can step outside your comfort zone and start taking action.   I can help you here: www.andyisom.com  

It's been a wild week for the Isom family! We welcomed our 3rd baby to the family, and first girl! We are so excited to have Brinley joining us. We are all smitten for sure! There's other interesting news related to e-commerce, tariffs, Amazon advertising on Google (or not), as well as how the big keep getting bigger. Need help? Reach me here: www.andyisom.com  

Amazon FBA inventory management is no longer a backend task, it's a profit lever just as vital as PPC. In this episode of Built by Business with Andy Isom, we break down why your inventory strategy directly affects your fees, delivery speeds, conversion rates, and ad performance in 2025.   With Amazon's latest fee updates, like the low-inventory-level surcharge and storage utilization penalties, mismanaging inventory can kill your margins faster than bad advertising.   We'll cover: How Amazon penalizes low inventory and excess storage What really happens when you go out of stock The inventory → PPC feedback loop that silently destroys your ACOS Real tactics to manage inventory smarter in 2025   If you're spending more time optimizing your ads than your inventory, this is your wake-up call.   Request a free brand audit at www.weavos.io 

This was one of those days.

Explore Amazon's balancing act between unmatched shopper scale and relentless enforcement against fake‑review brokers in this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship. Discover how Amazon manages 326 million active shoppers globally, 45% U.S. online market share, and yet still battles pervasive review fraud networks. Learn about Amazon's largest legal victory to date - seizing 75 fraudulent broker sites - and its 10‑year campaign blocking over 275 million suspicious reviews.   Need help with your brand: www.andyisom.com  

In this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship, Andy Isom breaks down the silent killers in your Amazon funnel. You're getting clicks, but shoppers aren't buying - why? Learn the top four drop‑off points between product page visits and checkout, and the exact strategies to fix them without spending more on ads.   We'll cover product page abandonment, variation confusion, price and shipping “shock,” and competitor poaching at checkout. Plus, discover how to use Amazon's Unit Session Percentage, Brand Analytics, and Manage Your Experiments to pinpoint where your buyers are bouncing.   If you want to boost conversions without touching your PPC budget, this episode is your playbook. Let us audit and see where your "Drop Offs" are: www.weavos.io  

In this milestone episode I reflect on the completion of my 90‑day daily podcast challenge 90 episodes in 90 days. Discover the real behind‑the‑scenes: the hardest days, the biggest wins, and the lessons learned from showing up every single day for three months straight.   You'll hear how the challenge boosted audience growth, built momentum, and revealed surprising insights about what topics truly resonate with listeners. Plus, Andy shares what's next for Built by Business and how you can use the same consistency framework to grow your own brand.   All my resources are here: www.andyisom.com  

In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren't using: Bid Performance Estimates and Keyword Groups. These tools can help you make smarter bidding decisions and unlock better keyword targeting in 2025. You'll hear a couple behind the scenes clips of real consulting calls with brand owners facing common concerns that advertisers have on Amazon.   Whether you're brand new to Amazon Ads or already scaling a brand, you'll learn how to:   Predict impressions before you bid using Bid Performance Estimates Quickly launch high-performing keyword campaigns with Keyword Groups Avoid common mistakes that raise ACOS and burn budget Shift your mindset from ACOS-chasing to long-term TACOS improvement   This episode is sponsored by the Amazon Ads team. #Ad #AmazonAds  

The latest U.S.–China tariff update just dropped, and it could have major implications for e-commerce sellers, sourcing strategies, and global supply chains.   In this episode, I break down what the new extension means, how it might impact Amazon and DTC brand owners, and what you should be thinking about if your products come from China.   Plus, I'm pulling back the curtain on my own content plans moving forward what's changing, what's staying, and how I'm approaching the next phase of growth for the podcast, YouTube, and beyond.   If you want to stay ahead on trade news and get a behind-the-scenes look at where my content is headed, this one's worth the listen.   All my resources: www.andyisom.com