Selling on Amazon with Andy Isom

Most sellers treat Amazon like the whole business. But the smart ones know it's just the engine. In this episode of Built by Business, Andy Isom breaks down how to treat Amazon as your best distribution channel—not your only strategy. Learn how to use Amazon for cash flow, customer acquisition, and validation—then expand into long-term brand-building channels like DTC, retail, and wholesale.   If you're ready to build something bigger than just an Amazon store, this episode is your roadmap.   Request your Free Amazon Brand Audit at www.weavos.io

You don't need to reinvent the wheel on Amazon. You just need to study the winners. In this episode of Built by Business, Andy Isom walks you through how to reverse-engineer high-performing competitors, spot market patterns, and use them to improve your own product listings, offers, and strategy—without copying.   From title structure and image strategy to pricing, reviews, and keyword data, this episode is a blueprint for becoming a sharper operator in your niche.   Need help finding what your competitors are doing right?   Get a Free Amazon Brand Audit at www.weavos.io

The old way of doing product research—chasing keywords and trends—isn't enough in 2025. In this episode of Built by Business, Andy Isom breaks down why the smartest brand builders are flipping the process: starting with audience, vision, and significance before ever opening a tool like Helium 10.   You'll learn how to validate product ideas that lead to long-term brand equity—not just a temporary ranking spike. If you're tired of copycat listings and shallow launches, this episode is your blueprint for deeper product strategy.   Need help finding a product that's defensible and desirable?   Request your Free Amazon Brand Audit at www.weavos.io

Most Amazon sellers are addicted to revenue—but they're starving for profit. In this episode of Built by Business, Andy Isom breaks down the most common margin killers hiding in your Amazon business—and the simple levers you can pull this week to start keeping more of what you earn.   From FBA storage fees and PPC waste to freight negotiations and bundling tricks, this episode delivers practical insights to build a healthier, more scalable business—without chasing more orders.   Want personalized help identifying your margin killers?   Request a Free Amazon Brand Audit at: www.weavos.io

How to Avoid $45,000 Mistakes in Less Than an Hour | Amazon FBA Coaching + Strategy Call Insights   Booking a 1-on-1 consulting call might sound expensive—but what if it saved you from a five-figure mistake? In this episode of Built by Business, Andy shares behind-the-scenes moments from real consulting sessions with Amazon FBA sellers and e-commerce founders. You'll hear how simple strategy shifts helped sellers avoid massive losses, restructure ads, and gain clarity on product positioning.   Whether you're stuck on what to sell, where to optimize, or when to scale—this episode will show you the power of sharp feedback at the right moment.   Book a consulting call here on my website: www.andyisom.com  

In this episode, we're discussing the topic of designing your business that works around your ideal lifestyle. "Dreams melt like ice cream." If you want to enjoy the journey now, you need to focus on the things that really matter. My special micro guest (and mentor) Richie Norton, shares some insights into: What's one mindset shift or system you've used to make sure your business serves your life—not the other way around? What's one piece of advice that sounds smart—but actually holds entrepreneurs back? This can serve as a good refocus session to align your ideal lifestyle first, and then do the things that fit within your life. All my resources: www.andyisom.com   Richies resources: https://richienorton.com/  

Struggling to decide if you should hire in-house or outsource? In this episode of Built by Business, Andy breaks down the real cost—and profit impact—of agencies, freelancers, virtual assistants, and full-time hires.   Learn how to evaluate ROI by role, avoid common hiring mistakes, and follow a smart three-phase framework to build a team that grows with your business, not against it.   This is a must-listen for e-commerce founders and Amazon brand owners looking to scale lean, fast, and profitably.   Grab your free Amazon brand audit at www.weavos.io or DM Andy “audit” on Instagram.

In today's episode, I'm breaking down the types of products you don't want to sell on Amazon—specifically, items that customers treat like rentals. These are the “use it once and return it” traps that kill margins and crush seller morale. I'll share why these products create constant headaches, including behind the scenes from my weekly internal meeting and coaching call with my students.  

In 2025, being “different” on Amazon isn't enough. Product tweaks and minor upgrades don't move the needle when the market is flooded with lookalikes. In this episode of Built by Business with Andy Isom, we unpack why traditional product differentiation has lost its edge—and what actually works today: strategic brand positioning.   I'm sharing behind the scenes of a consulting call, we'll review the Product/Marketing Matrix, how market significance outperforms feature changes, and Amazon-native brand examples that win without being the cheapest or most advanced.   Whether you're building a new private label product or trying to revive a flat listing, this episode will give you a fresh lens for standing out where it matters most.   Grab an audit or consulting call here: www.andyisom.com  

Hiring the right team is one of the biggest challenges brand owners face—especially in the early stages of growth. In this episode of Built for This, Andy Isom is joined by Michael Jordan, co-CEO of Bad Marketing, to break down a smarter hiring strategy for e-commerce and Amazon sellers.   We dive into which roles to hire first, where to find top talent outside of the usual “go hire a Filipino VA” playbook, and how to scale your Amazon or E-Commerce team globally without wasting money. If you're ready to stop doing everything yourself and start building a team that actually moves your brand forward, this episode is your blueprint.   My favorite SOP recording tool: www.loom.com   Get a free audit of your brand to see if you qualify for subsidized management here: www.weavos.io  

Great products on Amazon don't sell themselves. Great offers do.   In this episode of Built by Business, Andy breaks down why most Amazon and DTC founders are stuck, not because of bad ads or bad products, but because their offer simply isn't compelling. If your sales are flat, your CACs are climbing, and nothing seems to work… this is the episode you need to hear.   Learn the 5 traits of irresistible offers, how to boost conversions without changing your product, and why fixing your offer is often the cheapest way to scale.   Best of all, grab a free audit of your offer at www.weavos.io   Or if you simply want a personalized 1-hour consulting call, you can book with me on my website www.andyisom.com  

What does it take to build a brand when nobody's watching?   In this episode of Built by Business, Andy shares the real talk on building in silence—the content, the operations, and the strategy that happens before the audience shows up. If you're stuck in the early grind and wondering if it's all worth it… this episode is for you.   Learn why consistency, delayed gratification, and long-game thinking are the real competitive advantages for founders. Plus, hear from others who kept building behind the scenes—until it paid off.   Get a free audit of your brand or book a consulting call with me at www.andyisom.com  

Helium 10 just dropped four new tools to help Amazon sellers break into TikTok Shop, and this episode breaks down exactly how to use them. From finding creators to syncing inventory and importing your listings with one click, it's never been easier to launch your Amazon brand on TikTok.   In this episode, Andy walks through Helium 10's new:   Listing Converter Profits Calculator Inventory Manager Influencer Finder   Save BIG on Helium 10 right here:  https://bit.ly/3TVo20K   Plus: real-world workflows, content strategies, and launch tips for sellers who want to ride TikTok traffic without abandoning their Amazon core.   This isn't just hype, it's the next frontier of product discovery and conversion.

In this episode of Built by Business, we break down the new 55% tariff President Trump just announced on Chinese imports. If you sell on Amazon or source any products from China, this could directly impact your margins, pricing, and product viability.   We cover the details of the announcement, market reactions, how to audit your supply chain for risk, and what actions to take immediately to protect your profits. Don't wait for your next shipment to surprise you, get proactive.   All my resources can be found here: www.andyisom.com  

Is your e-commerce brand stuck—despite your nonstop hustle? You might not be underfunded. You might be under-focused. In this episode of Built by Business, Andy Isom walks founders through a real-time audit to identify if you are the bottleneck in your brand's growth.   From split-channel confusion to delegation traps, you'll learn where most brand owners waste time, what clarity really looks like, and how to restructure your focus to unlock real growth.   Perfect for Amazon and DTC founders who are doing “all the things” but seeing half the results.   Book a free brand audit at www.weavos.io or DM Andy “audit” on Instagram.

Amazon has officially begun testing humanoid delivery robots in San Francisco—and it's not science fiction. In this episode of Built by Business, Andy Isom unpacks what this groundbreaking pilot means for the future of last-mile delivery and how it could transform e-commerce logistics as we know it.   Learn why Amazon is betting big on automation, how it's rewriting the cost and consistency model of delivery, and why third-party sellers and DTC brands alike need to adapt fast—or get outpaced.   Whether you're running your own 3PL or relying on FBA, this episode will shift how you think about fulfillment forever.   Book a free brand audit at www.weavos.io or DM “audit” to Andy on Instagram.

Most Amazon sellers try to compete on price, reviews, or ad spend. But in 2025, the smartest brands are avoiding direct competition altogether—and winning with better positioning. In this episode, Andy Isom breaks down the “zero-opposition” framework to help sellers stand out, carve uncontested niches, and build brands that convert on the strength of their identity—not just their specs.   Learn how to identify unique angles, tap into overlooked personas, and optimize your listing for differentiation—not commoditization. Plus, hear real-world examples from Andy's agency and prompts to help you reposition your own product today.   Get a free Amazon brand audit at www.weavos.io

When you become a parent, everything about business changes—especially how you manage time, make decisions, and define success.   In this episode of Built by Business, Andy shares what operating a business looks like after the first kid. From scheduling deep work around nap time to redefining business goals with your family in mind, this is a real look at fatherhood and entrepreneurship.   All my resources: www.andyisom.com  

Most founders quit in year one—not because their business can't work, but because they burn out right before it starts to.   In this episode of Built by Business, Andy unpacks the “One Year Rule”—why everything feels so hard in months 1–9, and what actually starts to click after 12 months in the game. From building momentum to trusting your process, this episode is for anyone stuck in the messy middle wondering if it's time to quit—or time to double down.   All my resources: www.andyisom.com  

DTC brands are facing a brutal reality in 2025—skyrocketing ad costs, shrinking trust in influencers, and declining performance from email and SMS. Meanwhile, Amazon continues to provide profitable, scale-ready infrastructure for e-commerce brands who know how to leverage it.   In this episode, Andy breaks down why Amazon is becoming the safer bet for brand builders in today's economy and how to rethink your channel mix for long-term success.   All my resources: www.andyisom.com  

Amazon PPC in 2025 doesn't have to be complicated. In this episode of Built by Business, Andy Isom breaks down the simplest ad funnel that still works for profitable growth on Amazon.   You'll learn how to structure your campaigns using a three-stage funnel—discovery, conversion, and defense—while avoiding the over-complication that kills budgets. From auto campaigns to exact match winners, Andy reveals the weekly habits and optimizations his agency uses to lower TACoS and boost profit.   Perfect for brand owners, agency managers, or solo sellers looking to clean up their ad accounts in 2025.   Get your Free Amazon Brand Audit at www.weavos.io or DM Andy "audit" on social.

Most Amazon FBA sellers say they're building to exit—but few are building a brand someone actually wants to buy.   Ryan Condie from QuietLight joins as a micro-guest to share real-world insights from buying and selling dozens of brands. He reveals the hidden red flags that kill deals—and what sellers can do now to prepare for a successful exit in the next 12–24 months. In this episode, Andy and Ryan break down what buyers really care about when evaluating e-commerce brands for acquisition in 2025. From clean financials and profit margins to platform diversification and operational independence, you'll learn what makes or breaks your brand's valuation.   If you're serious about building a sellable Amazon or e-commerce brand, this episode gives you the blueprint.   Reach out to Ryan@quietlight.com for a no-hassle, no-strings-attached valuation call. He's helped 7 entrepreneurs exit this year already.    Book your free Amazon brand audit at www.weavos.io to get 3 custom action steps to increase your brand's value and exit potential.

Amazon SEO isn't just about your title and backend keywords. One of the most underrated ways to increase traffic and conversions is through your product Q&A section—and most sellers are completely overlooking it.   In this episode, Andy Isom breaks down how Amazon's A10 algorithm rewards listings with depth and clarity, and why the Q&A box on your listing might be your best SEO asset in 2025. You'll learn a simple Q&A strategy, how to craft keyword-rich responses, and how real brands like Millennial Medical and ShedRx turned listing content into growth.   If you want more traffic without spending more on ads, this episode gives you the playbook.   Get your Free Amazon Brand Audit at www.weavos.io   Amazon SEO tips, Amazon Q&A strategy, A10 algorithm, organic ranking Amazon, long-tail keywords Amazon, Amazon listing optimization 2025, reduce Amazon returns

Think your Amazon product isn't selling because it's too expensive? The real problem might not be your price—it might be your branding.   In this episode, Andy breaks down the difference between being overpriced… and being under-branded. You'll learn how perceived value impacts conversion rate, and why strong branding—not discounts—is the real way to win in 2025.   From main images and reviews to product copy and positioning, you'll hear what actually allows sellers to charge more—and sell more.   This is a must-listen if you're feeling stuck in a pricing war or tempted to keep lowering your price just to compete.   Book your free Amazon brand audit at www.weavos.io to get 3 custom tips to improve your listing and increase your perceived value.

In this episode of Built by Business with Andy Isom, we walk through the exact process our agency uses to audit Amazon brands and identify the biggest opportunities for profit, growth, and operational clarity. Whether you're a 7-figure seller or just starting out, this is the checklist you didn't know you needed.   Stop guessing and start auditing like a pro.   Get your free Amazon Brand Audit at www.weavos.io   Keywords: Amazon business audit, FBA profitability, Amazon PPC analysis, inventory audit, Helium 10 audit, Amazon brand audit checklist, Amazon seller tips, Amazon consulting agency, how to optimize Amazon listings, how to scale Amazon brand

Amazon is less competitive than it was four years ago—and it's not just a feeling. It's backed by data.   In this episode, Andy breaks down key insights from a recent Marketplace Pulse article showing how casual sellers have exited the platform, leaving behind stronger, more strategic brands.   Read the full article here: https://www.marketplacepulse.com/articles/amazon-is-less-competitive-than-four-years-ago   Fewer sellers are launching. Review abuse is down. Launch hacks don't work like they used to. And that's a good thing for brand owners willing to play the long game.   Micro-guest Ben Donovan joins to share what he's seeing on the ground—and why this shift actually makes 2025 one of the best times to build on Amazon.   Whether you're scaling or just starting, this episode will help you see the real opportunity behind the noise.   All my resources to help you: www.andyisom.com  

In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid making decisions based on the wrong numbers.   You'll learn the difference between session-based CVR and ad clicks, how attribution inflates your results, and what to track weekly to know if your product is truly converting well.   If you're optimizing your listing, running ads, or just wondering why your sales aren't matching your metrics, this episode will give you the clarity you need.   Book your free Amazon brand audit at www.weavos.io to get 3 custom action steps to improve conversion, visibility, or sales—without chasing vanity metrics.

3D product listings and augmented reality tools are no longer future tech—they're live, tested, and converting at higher rates.   In this episode, Andy breaks down a powerful article about Fibbl, a startup making it fast and affordable for brands to create interactive 3D models of their products.   You'll hear how Samsonite saw a 50% lift in conversions with 3D viewers, how shoe brand Kybun Joya saved $60K in animation costs, and how companies are turning their product catalogs into content engines for AR, video, and even video games.   If you're selling fashion, footwear, home goods, or anything customers want to see from every angle—this tech could give your brand a serious edge.   Whether you're on Amazon, Shopify, or scaling your creative efforts for social media, this is the kind of shift worth watching (and testing).   Listen in, then book your free Amazon brand audit at www.weavos.io to find out how your listings could level up.

This massive brand is officially back on Amazon—for real this time. After a five-year hiatus, one of the world's most iconic brands is once again selling directly on the marketplace. But what changed? And why now?   All my resources and services can be found here: www.andyisom.com    

Amazon is powerful—but it's not the whole game.   In this episode, Andy breaks down the key differences between building an Amazon-first brand and building a true e-commerce brand. From platform dependency and customer ownership to exit multiples and long-term equity, this episode helps sellers see the bigger picture.   You'll learn: Amazon Brands Vs. E-Commerce Brands. What's the difference? The temptation to stay on Amazon Why this matters in 2025 How to evolve if you're Amazon first Questions to ask yourself   If you're serious about scaling your business beyond Amazon, this is a must-listen episode.   All my resources are right here to help! www.andyisom.com  

In today's e-commerce world, do you launch from scratch—or buy a brand that's already working?   In this episode, Andy breaks down the critical decision every brand builder faces: when it makes sense to build your own brand from zero, and when buying an existing business is the smarter, faster play. With seller fatigue rising and undervalued Amazon brands popping up, 2025 is a prime time to consider acquisitions—but only if you know what to look for.   Whether you're a first-time founder or a seasoned seller, this episode will help you play the long game the smart way.   All my resources: www.andyisom.com  

Forget tech startups and viral apps—some of the wealthiest entrepreneurs in America are getting rich off carpet removal machines, beer distribution, and car floor mats.   In this episode, Andy break's down the Wall Street Journal's article on the “Stealthy Wealthy” a growing class of business owners quietly building serious wealth through unsexy, traditional industries. These aren't influencers or venture-backed CEOs. They're founders of mid-size regional businesses pulling in millions through operational excellence and boring-but-needed services.   You'll Learn: Why boring businesses are outperforming flashy startups Real-world examples: carpet, car mats, and beer trucks How AI and smart ops are quietly scaling boring businesses   If you're loving the show I'd love to hear your review! Please drop it here in the podcast app. 

This week, a logistics startup backed by a recent $200 million funding round made a bold move to challenge Amazon's dominance—and Walmart quietly beat Amazon at its own game: profitable, fast e-commerce delivery.   In this episode, I break down what Stord's acquisition of UPS's Ware2Go actually means for brand owners, why Walmart's store-powered fulfillment strategy is a serious threat, and how these shifts could impact your dependence on FBA.   Then, I take you behind the scenes at Weavos. I'll share clips from my strategy call with Owais, how exageration on social media is the key, and how we're optimizing our clients brands.   If you'd like us to help you as well, please visit: www.weavos.io  

Most Amazon brand owners blame ads for shrinking profits—but the real killer might be hiding in your inventory.   In this episode, I break down the silent profit leaks that sneak past your ad dashboard but impact your P&L: slow sell-through, poor inventory utilization, over-ordering, and mounting FBA storage fees. I'll give you a practical checklist to audit your inventory strategy, including how to catch flat TACoS with falling profit, calculate SKU-level break-even sell-through rates, and stop reordering out of fear.   Plus, I kick things off with: Two Amazon Seller Central News updates you may have missed this week. A quick look inside some creative projects I'm working on for agency clients.   If you're ready to plug holes in your Amazon Inventory Boat, this one's for you. ⛵️   Get your free Amazon Brand Audit at www.weavos.io

Too many brand owners treat Amazon like the finish line. But if you want to build a real business, Amazon should be the launchpad—not the whole rocket.   In this episode, I share why the smartest brands use Amazon as a cash flow engine to fund long-term growth: content creation, product development, email list building, and true customer ownership. I break down the mindset shift from “Amazon seller” to “brand builder”—and what that looks like in 2025.   All my resources: www.andyisom.com  

Want to rank faster and pay less for traffic? Stop thinking inside the Amazon box. In this episode, I break down why off-Amazon traffic—like Google Ads, TikTok influencers, and external link strategies—can help you rank higher and lower your ACoS. Amazon's A10 algorithm actually favors external traffic that converts, and with tools like Amazon Attribution and the Brand Referral Bonus, you can now track it all and get paid to send traffic in.   We'll cover: How Amazon's A10 algorithm rewards offsite traffic in 2025 What the Brand Referral Bonus is and how to use it Why brands using external traffic often see 20-30% lower blended ACOS Top 4 channels for offsite traffic How to track results with Amazon Attribution 3 Common mistakes to avoid   This is the strategy smart brands are using to drive long-term ranking without blowing up their PPC budgets.   Want a free audit of your Amazon brand? Head to www.weavos.io or DM me “audit” on Instagram. My team will send you 3 custom action steps to improve your traffic and sales.      

In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat.   In this episode, I cover: The 4 types of products in the matrix Why low-differentiation commodities die on social What Amazon-native brands can learn from high-virality DTC launches A few real-world case studies of "Brand Goldmine" quadrant products Why your next product needs more than just demand on Amazon   If you're building a brand in 2025, this is the kind of strategic lens that separates winners from the white-label crowd. Reach out to me for a free review of your brand/products: www.andyisom.com  

You've probably heard the advice: “Ease back into it.” But when it comes to content, business, fitness—anything that demands discipline—easing back in is often the reason you never get momentum again.   In this episode of Built By Business, I explain why jumping straight into the fire is the fastest way to rebuild consistency. Whether you've fallen off your podcast routine, stopped posting, or feel burnt out in your business, this is the wake-up call you didn't know you needed.   P.S. We just hit 10 daily episodes in a row.

Most sellers obsess over product features, but the best brands in the world aren't built on what they sell—they're built on who they connect with.   In this episode of Built By Business, I break down why your product isn't your brand—and how to leverage people, partnerships, and storytelling to create something that lasts. From Gymshark's influencer strategy to Nike's use of iconic athletes, the pattern is clear: brands grow when people lead the narrative.   I also share tactical strategies you can implement right now—whether you're a solo founder or running a full team—to build a stronger presence, drive branded searches, and win in a crowded marketplace.   All my resources can be found right here: www.andyisom.com  

Amazon just rolled out a new ASIN Performance Alert feature—and we're already using it across multiple client accounts to stay ahead of drops in sales, traffic, and Buy Box ownership.   In this episode of Built By Business, I break down exactly how to set up these alerts inside Seller Central, why they matter, and how to avoid drowning in unnecessary notifications.   Then I take you behind the scenes into real strategy conversations from this past week at Weavos—sharing what we're working on internally with our team and directly with brand owners.  

I spent six months trying to build my own Amazon AI tool… only to realize the real shortcut was buying one. In this episode I share how my DIY ambitions hit a wall—meeting after meeting, development quotes piling up, and the crushing cost of training models—until I discovered Jarvio.io and realized sometimes you build it, and sometimes you buy it.   I walk you through the moment I saw Scott Needham's LinkedIn post, booked a demo with co-founders Connor Mulholland and Jake Ryan, and immediately locked in a partnership.   Discover what this partnership means for Weavos clients: AI-driven account task management, instant listing fixes, automated reporting, and Slack integrations that deliver real-time updates on sales, inventory, and optimization suggestions. This is just the opening act—by 2028 AI will contribute over $1 trillion to a $7 trillion IT market, and we're ready to help you lead the charge.   Whether you're building from scratch or partnering with the pros, the goal is the same—smarter Amazon growth, faster.   All my services and resources are right here: www.andyisom.com  

Amazon just dropped a major update to Seller Fulfilled Prime—and it's going to impact every seller using a 3PL or fulfilling Prime orders from their own warehouse. Starting June 29, 2025, new rules are going into effect that will tighten trial requirements, enforce order minimums, and introduce new performance protections and penalties.   In this episode, I break down exactly what's changing and how to stay eligible without risking your Prime badge. I also share behind-the-scenes updates from my own business, including:   A liquidation project I'm running for a wholesale client Exciting progress with all five of my Black Panther done-for-you clients now that tariffs have dropped And how one of my Weavos clients has already hit $853 in sales halfway through May—outpacing all of April for this revival project   Plus, I explain how Amazon's new OTDR protection works using Shipping Settings Automation and Buy Shipping—and why that combo might be your best defense against Prime suspension.   Want help figuring out if SFP is worth it for your brand—or how to stay compliant with the new rules?  

I've sold thousands of online courses—and I'm telling you right now: the traditional course model is dying.   With ChatGPT and other AI tools, people can now get 90% of what most courses teach for free, instantly. The information gap that used to justify $997 price tags? It's gone.   In this episode, I break down:   What ChatGPT has replaced in the education space Why I'm shifting away from selling static courses and into real-time coaching   All my resources at: www.andyisom.com  

The U.S. just slashed Chinese tariffs from 145% to 30%. China just dropped U.S. tariffs from 125% to 10%. If you're selling physical products—especially through Amazon or DTC—this is your moment to move fast. Because while everyone else is still refreshing freight quotes, smart brands are locking in container space before the rate hikes begin.   In this episode, I break down: What the new tariff changes acutally mean for sellers How this will impact shipping rates and inventory flow A clip from our coaching Q&A call with Burak Yolga from Forceget logistics A quick snippet from a private consulting call with Natasha   If you want help locking in shipping rates or making inventory decisions during this window, reach out.   All my resources and services are at: www.andyisom.com  

You say you want 7-figure results. But are you actually running your business like a 7-figure brand?   In this Monday episode, we're breaking down what high-level operators really do — and how you can start acting like one, even if you're still scaling.   I'll walk you through the exact habits, systems, and creative upgrades you should focus on this week to level up your brand and stop thinking like a side hustle.   Plus, I share: An update on the U.S.–China tariff talks from this weekend's summit in Switzerland The 4-part “Big Brand Energy” checklist to start your week strong   Free Amazon brand audit → www.weavos.io

Tariff talks between the U.S. and China have officially started in Switzerland, and they're expected to continue through Sunday. But before you celebrate the potential for an 80% import tax on Chinese goods, here's the uncomfortable truth:   These tariffs may actually help Chinese sellers more than they hurt them.   In this episode, I break down how Chinese factories are still able to undercut U.S. brands—thanks to lower cost of goods, undervaluing shipments, and manipulating HS codes. I reference a recent Marketplace Pulse article that reveals how direct-from-China Amazon sellers are still thriving despite rising tariffs.   https://www.marketplacepulse.com/articles/paradoxical-tariffs-will-benefit-chinese-sellers   I also share a live case study with one of my agency clients, who's dealing with excess inventory, aged stock fees, and Amazon's inventory utilization rate surcharges. If you're ignoring your FBA inventory metrics, you're probably paying way more than you realize.   All my resources to help and services can be found on my website: https://www.andyisom.com   Want a custom audit of your brand's Amazon performance? DM me or visit the link to my Weavos agency on my website.

Nobody talks about what happens after you hit your first $10K month on Amazon. The excitement fades. The adrenaline wears off. And suddenly, the business you were fired up about starts to feel... repetitive.   But here's the truth: this is the part that actually builds a brand.   In this episode, I'm breaking down what happens after the initial wins—and why learning to master the boring stuff is exactly what separates sellers who scale from those who stall.   Plus, I cover this week's Amazon updates:   FBA restock delays are affecting West Coast fulfillment centers—some shipments are taking over a week to be received. Trump has proposed lowering Chinese import tariffs from 145% to 80%, which could have ripple effects for your sourcing strategy.   All my resources to help and services can be found on my website: https://andyisom.com/

In this kickoff episode under the new Built by Business name, I'm catching you up on everything I've been doing behind the scenes… and why I'm back behind the mic with a clearer mission than ever.   This episode is for founders, sellers, and brand builders who know the game has changed — and are ready to scale smarter in 2025.  

In this episode, I share a critical lesson we learned the hard way—why relying solely on past sales data to forecast inventory for seasonal products can be a big mistake. For the first three years of our brand, we experienced consistent growth, fueled by marketing, new SKUs, and the surge in demand during COVID. But what we didn't account for was the actual market demand beyond our own sales numbers. I break down the risks of over-relying on historical data, how we adjusted our approach, and what you can do to avoid the same mistake.   ➡️ All my resources: https://www.andyisom.com/

Artificial Intelligence continues to change the landscape of humanity and business. Throughout history we've seen technology disrupt industries, and as technology continues to advance quicker than ever, this disruptions will take place more frequently. In this episode, I share my thoughts about how to stand out in a "level playing field" with AI impacting almost every stage of the business process.   ➡️ All my resources: https://www.andyisom.com/

Most Amazon sellers think branding alone lets them charge premium prices, but that's not the full picture. In reality, two key factors determine if you can charge more: Supply & Demand dynamics and Obvious Perceived Value.   If you don't get these right, no amount of fancy branding will justify a higher price. Today, I'm breaking down the real strategy behind pricing premium on Amazon and how you can make customers choose your product over cheaper alternatives.   ➡️ All of my resources: https://www.andyisom.com/