Everything you need to know to get started selling on Amazon FBA.
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Listeners of Selling on Amazon with Andy Isom that love the show mention: andy gives, step by step process,The Selling on Amazon with Andy Isom podcast is an incredible resource for anyone interested in starting or growing their Amazon FBA business. Andy's authenticity, concise delivery, and extensive knowledge make this podcast a must-listen for busy individuals looking to learn and succeed in the world of Amazon selling. As a new mom, I particularly appreciate Andy's ability to present information in a way that is easy to digest and implement. After listening to just a few episodes, I was so impressed that I decided to purchase his course, confident that it would provide me with even more valuable content and insider information.
One of the best aspects of this podcast is its ability to deliver concise yet information-packed episodes. Each episode is filled with valuable tips, strategies, and real-life examples from Andy's own experiences as a successful Amazon seller. Whether you're a beginner or more advanced seller, there is something for everyone in this podcast. From PPC campaign setup to product research techniques, Andy covers a wide range of topics necessary for success on Amazon. His teaching style is easy to understand and follow along with, making it accessible for all listeners.
While it's difficult to find any major drawbacks to this podcast, one potential downside could be the lack of listener Q&A sessions. It would be beneficial to have episodes dedicated to answering questions from listeners, as this could provide additional clarification or insights into specific topics. However, this minor drawback does not detract from the overall value and quality of the podcast.
In conclusion, The Selling on Amazon with Andy Isom podcast is an exceptional resource for anyone looking to start or grow their Amazon FBA business. Andy's authentic presentation style combined with his extensive knowledge and experience make each episode informative and inspiring. Whether you're new to selling on Amazon or looking to take your business to the next level, this podcast is a valuable tool that will provide you with the necessary knowledge and confidence to succeed. Thank you, Andy Isom, for creating such a valuable resource for the Amazon selling community.
In this milestone episode I reflect on the completion of my 90‑day daily podcast challenge 90 episodes in 90 days. Discover the real behind‑the‑scenes: the hardest days, the biggest wins, and the lessons learned from showing up every single day for three months straight. You'll hear how the challenge boosted audience growth, built momentum, and revealed surprising insights about what topics truly resonate with listeners. Plus, Andy shares what's next for Built by Business and how you can use the same consistency framework to grow your own brand. All my resources are here: www.andyisom.com
In this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship, Andy Isom breaks down the silent killers in your Amazon funnel. You're getting clicks, but shoppers aren't buying - why? Learn the top four drop‑off points between product page visits and checkout, and the exact strategies to fix them without spending more on ads. We'll cover product page abandonment, variation confusion, price and shipping “shock,” and competitor poaching at checkout. Plus, discover how to use Amazon's Unit Session Percentage, Brand Analytics, and Manage Your Experiments to pinpoint where your buyers are bouncing. If you want to boost conversions without touching your PPC budget, this episode is your playbook. Let us audit and see where your "Drop Offs" are: www.weavos.io
Explore Amazon's balancing act between unmatched shopper scale and relentless enforcement against fake‑review brokers in this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship. Discover how Amazon manages 326 million active shoppers globally, 45% U.S. online market share, and yet still battles pervasive review fraud networks. Learn about Amazon's largest legal victory to date - seizing 75 fraudulent broker sites - and its 10‑year campaign blocking over 275 million suspicious reviews. Need help with your brand: www.andyisom.com
This was one of those days.
Amazon FBA inventory management is no longer a backend task, it's a profit lever just as vital as PPC. In this episode of Built by Business with Andy Isom, we break down why your inventory strategy directly affects your fees, delivery speeds, conversion rates, and ad performance in 2025. With Amazon's latest fee updates, like the low-inventory-level surcharge and storage utilization penalties, mismanaging inventory can kill your margins faster than bad advertising. We'll cover: How Amazon penalizes low inventory and excess storage What really happens when you go out of stock The inventory → PPC feedback loop that silently destroys your ACOS Real tactics to manage inventory smarter in 2025 If you're spending more time optimizing your ads than your inventory, this is your wake-up call. Request a free brand audit at www.weavos.io
It's been a wild week for the Isom family! We welcomed our 3rd baby to the family, and first girl! We are so excited to have Brinley joining us. We are all smitten for sure! There's other interesting news related to e-commerce, tariffs, Amazon advertising on Google (or not), as well as how the big keep getting bigger. Need help? Reach me here: www.andyisom.com
All the biggest brands in the world seem have been started from a stupid idea... One that friends, family, and peers said would never work. Yet here we are. Nike, Liquid Death, Patagonia, Dave's Hot Chicken, and many of my episodes from How I Built This with Guy Raz tell the story. The magic happens outside the comfortzone. Listen to discover some ways you can step outside your comfort zone and start taking action. I can help you here: www.andyisom.com
Amazon Attribution finally works—and if you're not using it, you're leaving money on the table. In this episode of Built by Business, Andy breaks down how Amazon Attribution and the Brand Referral Bonus can help you track external traffic, lower ad costs, and boost profit. Whether you're working with influencers, running Meta ads, or sending traffic from email and SMS, Attribution gives you real data and Amazon gives you up to 10% back on those sales. Learn how to set up links, avoid common mistakes, and use Attribution to finally make external traffic trackable and profitable. Need help. Go here: www.andyisom.com
Your Amazon Brand Story module might be costing you sales. In this episode of Built by Business, Andy breaks down why most sellers use the Brand Story feature wrong and how to fix it to build trust, drive conversions, and increase your listing performance. Learn the three reasons your Brand Story isn't working, and follow Andy's simple 3-block fix to turn it into a high-converting sales asset. From proof-driven visuals to smart layout decisions, this episode will show you how to unlock the real potential of Brand Story and A+ Content. Claim your Free Amazon Brand Audit at www.weavos.io
You don't need to rank on Page 1 to win on Amazon in 2025. In this episode of Built by Business, Andy reveals why top-of-search isn't everything anymore—and how the smartest sellers are building profitable brands using lean PPC, long-tail keywords, and off-Amazon traffic. Discover how to drive sales and grow without chasing expensive, high-competition keywords. Learn how to use Amazon Attribution, strategic ad placements, and micro-influencers to convert buyers—even when you're not at the top of the search results. Consulting, coaching, services here: www.andyisom.com
Bundling is one of the most powerful—and most ignored—ways to grow your Amazon business profitably. In this episode of Built by Business, Andy breaks down how to use Amazon product bundling to increase your average order value, boost profitability, and defend your listings from hijackers. Whether you're using Amazon Virtual Bundles or creating physical kits with custom packaging, the strategy is the same: give customers more value while boosting your margin. Andy covers what types of bundles actually work, how to name and position them, and how to avoid the biggest bundling mistakes sellers make. All my resources here: www.andyisom.com 2 FREE Months of Sellerboard: https://sellerboard.com/?p=01393
Launching a product on Amazon doesn't have to mean sacrificing all your profit. In this episode of Built by Business, Andy breaks down how to launch on Amazon without giving away 90% of your margin. Forget the old-school tactics like rebates, steep discounts, and blowout PPC campaigns. You'll learn how to build a high-converting listing, position your product to stand out, and attract real buyers without racing to the bottom on price. Andy shares a margin-first launch framework that includes strategic bundling, long-tail PPC targeting, and believability-first content that converts even with under 10 reviews. Whether you're launching your first private label product or rethinking your next product strategy, this episode gives you a profitable roadmap to launch smarter in 2025. Get a free audit here: www.weavos.io.
Want to know if your product is built to last? In this episode of Built by Business with Andy Isom, we break down the three most telling e-commerce metrics that predict if your product will survive in 2025 and beyond: You'll learn: What good CVR really looks like on Amazon Why LTV is your long-term profitability driver How to track and improve your review velocity Which metrics are not worth obsessing over If you're serious about building products that actually work, this episode is the most honest audit you'll get. I can point you to tools or services to help you: www.andyisom.com
E-commerce doesn't get less scary as you grow it just gets different. In this episode of Built by Business with Andy Isom, we explore the uncomfortable truth that fear doesn't disappear with experience. Even top Amazon sellers and e-commerce brand owners deal with anxiety, uncertainty, and decision-making stress—every day. If you're feeling stuck, nervous, or like you should "have it figured out by now," this episode is a dose of reality and relief. Reach out to me for help: www.andyisom.com
Are you building a business—or just working a really expensive job? In this episode of Built by Business with Andy Isom, we dive into the trap many Amazon sellers fall into: creating a business that depends entirely on you. You'll learn how to spot the signs you're operating as a solo employee instead of a true owner—and what to do about it. If you want to stop trading time for dollars and finally build something sustainable, this episode is for you. Request your free Amazon brand audit at www.weavos.io
Scaling isn't always the answer—especially on Amazon. In this episode of Built by Business with Andy Isom, we break down the anti-scale strategy that's helping e-commerce sellers boost profits by simplifying their product catalog, cutting deadweight SKUs, and focusing on what actually moves the needle. You'll learn how to: Audit SKU-level profitability Reduce complexity and increase margin Reinvest resources into your hero products Avoid the hidden cost of over-scaling Whether you're overwhelmed by too many ASINs or just want to grow smarter, not bigger, this episode will help you rethink what profitable growth looks like in 2025. Request a free Amazon brand audit at www.weavos.io Get 2-FREE Months of Sellerboard: https://sellerboard.com/?p=01393
Most Amazon sellers dream of a 4X or 5X exit. But in reality, most Amazon brands sell for just 2.5 to 3.2X. In this episode of Built by Business, Andy breaks down why most exits are capped at a 3X multiple—and what actually moves the needle when it comes to getting paid more for your brand. If you're thinking about selling your Amazon FBA business, or just want to build a more valuable, scalable brand, this episode gives you the playbook for maximizing valuation. We'll cover what buyers look for, what kills your multiple, and how to reverse-engineer your business for a premium exit—even if you're not selling anytime soon. Try Sellerboard FREE for 2-months: https://sellerboard.com/?p=01393 Get a Free Amazon Brand Audit from the Weavos team: www.weavos.io
Taylor Swift's merch drops are a masterclass in marketing—and Amazon sellers need to pay attention. In this episode of Built by Business with Andy Isom, we break down what e-commerce brands can learn from Swiftie-level demand. From limited-edition product launches and emotional branding to smart buyer segmentation and engineered scarcity, this episode gives you actionable tactics to infuse your Amazon business with hype, not just hope. Whether you're launching supplements, home goods, or apparel, the strategies behind Taylor Swift's merch success can be adapted to your Amazon brand—starting today. Learn how to create urgency, elevate your positioning, and turn casual shoppers into lifelong fans. Schedule a 1-Hour consulting call with me here: www.andyisom.com
I'm sharing all the results and wins from the week at Weavos. Hear what we're working on, who's taking action and making moves, and who had a big week in sales and performance. If your name wasn't mentioned, but you wish it was... Let's get going! Apply for a free brand audit to see how you can work with me and my team at www.weavos.io
Would Amazon FBA still be worth starting in 2025? Or is the opportunity gone? In this episode of Built by Business, Andy Isom breaks down exactly how FBA has changed and whether he'd still launch an Amazon brand from scratch today. He shares what's harder (tariffs, fees, ad costs), what's better (infrastructure, tools, trust), and what actually works for new sellers now. You'll learn the 3 filters he uses before launching any new product, plus a detailed breakdown of strategies to win in today's Amazon landscape. Need clarity on whether FBA is the right move for your brand? Get 2 FREE Months of Sellerboard here: https://sellerboard.com/?p=01393 Book a free Amazon audit at www.weavos.io
You don't need influencers to grow your brand in 2025—you need the right personality. In this episode of Built by Business, Andy Isom breaks down why the algorithm shift on platforms like TikTok, Instagram, and YouTube Shorts is rewarding raw, relatable content over polished influencer campaigns. We talk through why follower count doesn't matter, how to find the right people to star in your brand's content, and how low-budget, high-authenticity videos are outperforming $10K creator campaigns. If you're still hiring influencers but not getting traction, this episode will rewire how you think about content. Want us to manage this for you? Reach out at www.andyisom.com
One viral video can change the entire trajectory of your Amazon brand. In this episode of Built by Business, Andy breaks down what makes videos go viral in 2025—and how smart brands are engineering that success with strategy, not luck. You'll learn what platforms are working best (TikTok, Reels, YouTube Shorts), how to structure content for watch time and clicks, and what kind of sales lift to expect when it works. Andy shares real examples from agency clients and how one short video can impact keyword rank, organic sales, and long-term brand equity. Whether you're a brand owner, creator, or agency partner—this episode will show you how to turn your camera roll into a growth engine. Need help creating your own viral moment? Book a free Amazon brand audit at www.weavos.io
Prime Day 2025 is in the books and I'm sharing some results from some of my own clients and brand. We also unpack the latest Marketplace Pulse article on why tariffs aren't driving international expansion... Grab 2-FREE months of sellerboard here: https://sellerboard.com/?p=01393 Get a free Amazon Brand Audit at www.weavos.io
Negative reviews don't just hurt your rating—they kill your conversions. In this episode of Built by Business, Andy Isom is joined by Shane Barker of TraceFuse to uncover how Amazon sellers can legally and compliantly remove reviews that violate Amazon's policies. You'll learn what kinds of reviews are eligible, why most sellers fail to remove them, and how TraceFuse identifies and resolves review sabotage the right way. Use the FREE Review Checker here: https://tracefuse.ai/amazon-review-checker/ Checkout TraceFuse here: https://tracefuse.ai/
Influencer marketing isn't dead—but it's not required. In this episode of Built by Business, Andy Isom breaks down the anti-influencer strategy: how smart Amazon and e-commerce brands are scaling in 2025 without followers, fancy collabs, or viral content. Learn how to turn your customers into creators, generate proof-based content, and structure listings that convert—without ever hiring an “ambassador.” This is the no-fluff, high-leverage content strategy for sellers who want sales—not social vanity. My agency team can manage this entire social media strategy for you. Just reach out through my website: www.andyisom.com
There's a goldmine of bulk buyers on Amazon—and most sellers never unlock it. In this episode of Built by Business, Andy Isom dives into Amazon Business, the $35B+ opportunity designed for B2B buyers like schools, hospitals, and contractors. You'll learn how to activate Amazon's built-in B2B tools, structure your listings for volume orders, and uncover repeat buyers hiding in plain sight. If you want to grow without chasing more traffic, this episode shows you how to scale through strategic bulk and institutional orders. We can set this up for you. Reach out through my website: www.andyisom.com
If your product isn't converting, that doesn't mean it's a loser. It might just be misunderstood. In this episode of Built by Business, Andy Isom breaks down how to reposition existing products for new use cases, seasonal campaigns, or customer segments—without creating a single new SKU. You'll learn 4 proven re-angling strategies that help brands drive fresh traffic, increase conversions, and stay relevant all year long. Get a free brand audit here: www.weavos.io
Proof sells. Period. In this episode of Built by Business, Andy Isom breaks down how Amazon and e-commerce brands are using social proof, reviews, UGC, and visual storytelling to convert browsers into buyers. You'll learn the 5 most effective types of proof, how to collect them fast, and how to embed them directly into your listings, ads, and funnels. If you've got traffic but low conversions, this episode gives you the credibility framework your brand might be missing. Want help with your brand, let's get you a free audit: www.weavos.io
Tariffs are back—and so is the global sourcing shuffle. In tdoay's episode of Built by Business, Andy breaks down the latest July 2025 updates: Vietnam's new trade pact with China, Trump's aggressive tariff plan, and how China is threatening to retaliate. Whether you're sourcing from China, Vietnam, or Mexico, this episode gives you a practical and strategic lens on how to protect your Amazon brand's margins and avoid costly surprises. Stay informed. Stay agile. Because in 2025, sourcing is strategy. Here's all my resources to help: www.andyisom.com
In this episode of Built by Business with Andy Isom, I'm catching you up on what happened while I was offline. You'll hear: A behind-the-scenes look at how I unplugged completely (and came back sharper). Real Amazon policy and feature updates every seller should know. What changed while I was gone—and what your brand should do about it. Why true rest is a superpower for entrepreneurs. Whether you're preparing for Prime Day or just need a reset yourself, this episode brings the energy, insights, and action steps you need. Get your free Amazon brand audit at www.weavos.io
You don't always need more strategies—you need one bold decision. In this episode of Built by Business, Andy Isom shares the behind-the-scenes moment that changed the direction of his business, and how you can identify the key decision holding your growth back. Whether it's hiring, committing to a product, ending a distraction, or building a system—this episode will help you choose clarity over chaos. Need help deciding what to fix or focus on? Request your Free Amazon Brand Audit at www.weavos.io
Perfection doesn't win on Amazon—agility does. In this episode of Built by Business, Andy Isom reveals why small, fast fixes beat slow, big plans. You'll learn how to identify conversion leaks, review trends, PPC mistakes, and listing issues—and how to act on them fast. If you've been stuck waiting for the perfect launch, photoshoot, or system—this episode will get you unstuck, focused, and growing today. Want help finding your fastest wins? Request your Free Amazon Brand Audit at www.weavos.io
Forget what the gurus say—Amazon is still the smartest place to learn how to sell online. In this episode of Built by Business, Andy Isom breaks down why Amazon teaches you faster, cheaper, and more effectively than any other platform. From learning conversion rate strategy and customer psychology to mastering SEO and margin management—this is the crash course every brand owner needs. If you're trying to grow a real e-commerce brand—not just a trending product—this episode shows you where to start. Want expert eyes on your brand? Request your Free Amazon Brand Audit at www.weavos.io
Entrepreneurship promises freedom—but many founders feel more trapped than ever. On this July 4th episode of Built by Business, Andy Isom unpacks what freedom really means for business owners: time, clarity, systems, and space. If you've built a profitable brand but lost control of your life, this episode will help you recalibrate. It's not about doing less. It's about doing what matters. Want help designing a business that gives back your time? Request your Free Amazon Brand Audit at www.weavos.io
Recessions don't kill consumer spending—they just reshape it. In this episode of Built by Business, Andy Isom reveals how Amazon sellers can pivot into categories and messaging that thrive during economic downturns. Learn what still sells, how to recession-proof your product line, and what mistakes to avoid when buyers start getting cautious. If you're building a brand built to last, this episode gives you the strategic roadmap. Want a second opinion on your product positioning? Request your Free Amazon Brand Audit at www.weavos.io
What happens when you go from selling physical products to selling your own expertise? In this episode of Built by Business, Andy Isom breaks down the lessons he learned building a service-based business after growing successful Amazon brands. From managing clients to selling outcomes and building repeatable systems, this episode is packed with insights for entrepreneurs expanding beyond FBA. If you're thinking about starting an agency, consulting, or coaching business alongside e-commerce, this episode is your roadmap. Need help growing your Amazon brand? Request your Free Amazon Brand Audit at www.weavos.io
If you could start over, what would you do differently? In this episode of Built by Business, Andy Isom shares the 3 biggest changes he'd make if he launched an Amazon brand from scratch in 2025. From picking the right audience to structuring a better offer and building scalable systems—these lessons are your shortcut to a smarter start. Whether you're launching your first product or your fifth, this episode helps you avoid the common traps that slow most sellers down. Want help launching with clarity? Request your Free Amazon Brand Audit at www.weavos.io
Thousands of creators are going viral—but going broke. In this episode of Built by Business, Andy Isom breaks down the Creator Trap: the disconnect between attention and income, and how to fix it. You'll learn why content alone isn't enough, what business infrastructure most creators lack, and how audiences and offers are the key to sustainable online income. If you're a content creator with views but no revenue, this episode is your wake-up call—and roadmap. Want help turning content into cash flow? Request your Free Amazon Brand Audit at www.weavos.io
You didn't start your Amazon business to become a full-time operator. You started it for freedom—for your family, your time, and your future. In this episode of Built by Business, Andy Isom opens up about the personal side of entrepreneurship: how building a business that honors your family values can actually make you sharper, more focused, and more fulfilled. Learn how to structure your calendar, design smarter systems, and make better decisions—so the business supports your life, not the other way around. Need help building a business that gives back your time? Book a private consulting call with me at www.andyisom.com
Most Amazon sellers obsess over how to scale. But the best ones obsess over their first 100 customers. In this episode of Built by Business, Andy Isom breaks down exactly how to analyze your early sales for insight—not just income. Learn what to look for in conversion rates, reviews, ad performance, and repeat buyers—and how to turn that data into momentum that compounds. If you're post-launch and not sure how to scale smart, this episode gives you a proven framework. Need help decoding your early sales? Get your Free Amazon Brand Audit at www.weavos.io
Most Amazon sellers are moving fast—but not always in the right direction. In this episode of Built by Business, Andy Isom shares the simplest and most effective habit to sharpen your strategy, reduce waste, and create clarity: the weekly 3-question business review. No tools. No cost. Just ruthless awareness—and better decisions. If you're tired of feeling overwhelmed by data or stuck in the same revenue cycle, this episode gives you the system to get unstuck and focused. Find all my resources at www.andyisom.com
AI is powerful—but it can't save a weak offer. In this episode of Built by Business, Andy Isom breaks down the difference between using AI to scale what works and relying on it to fix what's broken. You'll learn when automation makes sense (listing optimization, PPC tweaks, post-purchase emails), and when it becomes a costly crutch. Whether you're just starting out or scaling up, this episode will sharpen your thinking about tools, strategy, and what really makes a product sell. Need help figuring out whether you're optimizing the right thing? Request your Free Amazon Brand Audit at www.weavos.io
Most sellers treat Amazon like the whole business. But the smart ones know it's just the engine. In this episode of Built by Business, Andy Isom breaks down how to treat Amazon as your best distribution channel—not your only strategy. Learn how to use Amazon for cash flow, customer acquisition, and validation—then expand into long-term brand-building channels like DTC, retail, and wholesale. If you're ready to build something bigger than just an Amazon store, this episode is your roadmap. Request your Free Amazon Brand Audit at www.weavos.io
You don't need to reinvent the wheel on Amazon. You just need to study the winners. In this episode of Built by Business, Andy Isom walks you through how to reverse-engineer high-performing competitors, spot market patterns, and use them to improve your own product listings, offers, and strategy—without copying. From title structure and image strategy to pricing, reviews, and keyword data, this episode is a blueprint for becoming a sharper operator in your niche. Need help finding what your competitors are doing right? Get a Free Amazon Brand Audit at www.weavos.io
The old way of doing product research—chasing keywords and trends—isn't enough in 2025. In this episode of Built by Business, Andy Isom breaks down why the smartest brand builders are flipping the process: starting with audience, vision, and significance before ever opening a tool like Helium 10. You'll learn how to validate product ideas that lead to long-term brand equity—not just a temporary ranking spike. If you're tired of copycat listings and shallow launches, this episode is your blueprint for deeper product strategy. Need help finding a product that's defensible and desirable? Request your Free Amazon Brand Audit at www.weavos.io
Most Amazon sellers are addicted to revenue—but they're starving for profit. In this episode of Built by Business, Andy Isom breaks down the most common margin killers hiding in your Amazon business—and the simple levers you can pull this week to start keeping more of what you earn. From FBA storage fees and PPC waste to freight negotiations and bundling tricks, this episode delivers practical insights to build a healthier, more scalable business—without chasing more orders. Want personalized help identifying your margin killers? Request a Free Amazon Brand Audit at: www.weavos.io
How to Avoid $45,000 Mistakes in Less Than an Hour | Amazon FBA Coaching + Strategy Call Insights Booking a 1-on-1 consulting call might sound expensive—but what if it saved you from a five-figure mistake? In this episode of Built by Business, Andy shares behind-the-scenes moments from real consulting sessions with Amazon FBA sellers and e-commerce founders. You'll hear how simple strategy shifts helped sellers avoid massive losses, restructure ads, and gain clarity on product positioning. Whether you're stuck on what to sell, where to optimize, or when to scale—this episode will show you the power of sharp feedback at the right moment. Book a consulting call here on my website: www.andyisom.com
In this episode, we're discussing the topic of designing your business that works around your ideal lifestyle. "Dreams melt like ice cream." If you want to enjoy the journey now, you need to focus on the things that really matter. My special micro guest (and mentor) Richie Norton, shares some insights into: What's one mindset shift or system you've used to make sure your business serves your life—not the other way around? What's one piece of advice that sounds smart—but actually holds entrepreneurs back? This can serve as a good refocus session to align your ideal lifestyle first, and then do the things that fit within your life. All my resources: www.andyisom.com Richies resources: https://richienorton.com/
Struggling to decide if you should hire in-house or outsource? In this episode of Built by Business, Andy breaks down the real cost—and profit impact—of agencies, freelancers, virtual assistants, and full-time hires. Learn how to evaluate ROI by role, avoid common hiring mistakes, and follow a smart three-phase framework to build a team that grows with your business, not against it. This is a must-listen for e-commerce founders and Amazon brand owners looking to scale lean, fast, and profitably. Grab your free Amazon brand audit at www.weavos.io or DM Andy “audit” on Instagram.
In today's episode, I'm breaking down the types of products you don't want to sell on Amazon—specifically, items that customers treat like rentals. These are the “use it once and return it” traps that kill margins and crush seller morale. I'll share why these products create constant headaches, including behind the scenes from my weekly internal meeting and coaching call with my students.
In 2025, being “different” on Amazon isn't enough. Product tweaks and minor upgrades don't move the needle when the market is flooded with lookalikes. In this episode of Built by Business with Andy Isom, we unpack why traditional product differentiation has lost its edge—and what actually works today: strategic brand positioning. I'm sharing behind the scenes of a consulting call, we'll review the Product/Marketing Matrix, how market significance outperforms feature changes, and Amazon-native brand examples that win without being the cheapest or most advanced. Whether you're building a new private label product or trying to revive a flat listing, this episode will give you a fresh lens for standing out where it matters most. Grab an audit or consulting call here: www.andyisom.com