Just the Tip from Your Podcast Performance Coach

Trying to decide between launching a podcast or writing a book? Here's how to choose the right path for maximum impact. Someone recently booked a free podcast coaching call with me, and this is exactly the question she was trying to figure out: should she write a book or start a podcast first? She had big ideas to share, but limited time and energy. Should she invest it in launching a podcast or finally writing that book she'd been thinking about? It's a fair question. And like so many things in business, the answer is: it depends. In this episode, I walk you through what you need to consider before making your decision and reveal the advice I gave her. And no, it wasn't a self-serving 'podcast, of course!' Here are a few of the key things you need to explore before deciding on the right choice for you: Where you are in clarifying your message Whether or not you already have an audience What you want this content to do for your business and brand If you've got any external deadlines (like a publisher) And, of course, your actual capacity (because both DO take time and energy) This advice isn't off the cuff. I've worked with clients who started with a book and then launched a podcast to support it. Others who started a podcast first and then realized they've got a book's worth of content sitting in their episodes. And some do both (strategically), so they're aligned and reinforcing each other. The key is to zoom out, get clear on your goals, and choose the path (or combo) that makes the most sense for where you are now and where you want to go. If you're wondering whether podcasting should be part of your content strategy, or you want help mapping out how it fits with your book plans, I've got your back. Book a free podcast coaching call with me at podcastperformancecoach.com and let's figure out the next best step for you. https://calendly.com/timwohlberg

Is your podcast audio hurting your credibility? Listeners judge you in seconds. And if your audio sounds off, you might be losing them—and their trust—before you even get to your content. In this episode of Just One Tip from Your Podcast Performance Coach, I'm digging into how AI audio tools can help you clean up your podcast recordings without making you sound overproduced, robotic, or untrustworthy. Because here's some hard truth: If your podcast is part of your business strategy, sound quality matters. It's not just about polish—it's about how your brand is perceived. And if you want your show to build authority, generate leads, and convert listeners into clients, then you can't afford to ignore how you sound. I'll share two AI tools my clients (and I) are using right now to quickly improve their podcast audio: Riverside's Magic Audio: A one-click sweetening tool for interviews and solo episodes. Adobe Podcast Enhance Speech (v2): A more customizable option that gives you control over voice clarity and background noise. But this episode isn't just about tools. I'll also walk you through: How AI audio sweetening actually works (and where it sometimes goes too far) What the “auto-tune” effect has to do with your podcast authority Why relying too much on AI can erode trust instead of building it The most important step to take before hitting record (hint: AI can't fix everything) What high-quality sound tells your audience about you, and what bad sound says, too   If your goal is to use your podcast to grow your business, attract clients, and establish your authority in your space, then you have to sound the part. I've been in audio production for over 30 years, and even I've made the mistake of thinking gear or tools could replace preparation. (Yes, I share that story, too.) Want your podcast to actually drive leads and support your business growth? Check out the Podcast Tune-Up — a 6-step system to get your show aligned, optimized, and performing like a true marketing tool. You can go through it on your own or work with me directly. Prefer to start with a conversation?   Book your free podcast coaching call at PodcastPerformanceCoach.com.   Also mentioned in this episode: Episode 20: “Shit In is Shit Out” Adobe Podcast Enhance Speech Riverside.fm    

Feeling stuck on what to talk about on your podcast? You might be sitting on a goldmine without even realizing it. In this episode, I'm sharing a strategy that's going to make planning your episodes way easier — and a whole lot more effective for your business.   Spoiler: You don't need a fancy content brainstorm. You just need to mine the gold you've already created. Here's what we cover:

Small Stories, Big Impact: How to Create Instant Connection with Your Podcast ✅ Free coaching call: PodcastPerformanceCoach.com ✅ Podcast Tune-Up Program: PodcastPerformanceCoach.com/podcast-tune-up Think you need an epic hero's journey to make your podcast memorable? Think again. In this episode, I'm breaking down why small, everyday stories — the kind that take 30 seconds to tell — can be even more powerful than an elaborate narrative. Micro-stories trigger memories, spark emotion, and make your content stick. They're faster to tell, easier for your audience to connect to, and (bonus!) they make you way more relatable. Here's what we cover: Why micro-stories work better than you think for business podcasts How a quick real-life moment creates visuals, emotions, and trust Why listeners remember shared human experiences (not facts and features) The secret connection between storytelling, memory, and client conversion How short stories can make your lessons land without feeling “salesy” And yes, I'm sharing a real (and slightly embarrassing) story about how I once got kicked off Apple Podcasts. Yep, even podcast coaches have rookie mistakes. (And yep, it made me a better podcaster — and coach.) If you've ever felt like storytelling was too big, too complicated, or just out of reach for your podcast — this episode will show you how simple it can be. Because your audience doesn't need an epic. They just need you to be real. Need help making your podcast more relatable and lead-generating? Book a free podcast coaching call or learn more about the Podcast Tune-Up — a 6-step process to make sure your podcast is aligned with your business goals and audience needs. ✅ Free coaching call: PodcastPerformanceCoach.com ✅ Podcast Tune-Up Program: PodcastPerformanceCoach.com/podcast-tune-up Let's make your podcast stick — and sell — without making it harder than it needs to be.  

Book your free PRIVATE Podcast Coaching Call. Trying to attract everyone with your podcast? You might be turning off your best potential clients. In this episode, I'm making the case for intentionally repelling the wrong listeners to make your show way more effective as a business tool. In this episode of Just One Tip From Your Podcast Performance Coach, you'll learn: Why a bigger, broader audience isn't always better How trying to be everything to everyone can hurt your ROI The difference between reach and resonance What a country bar (yep, really) can teach you about podcast marketing Simple ways to clarify who your podcast is really for If you're podcasting for your business, then every episode should help you build trust with the right listeners. The ones who are more likely to engage, convert, and ultimately become clients. But if your branding is too vague, your content is too broad, or your tone doesn't match your ideal customer, your audience won't feel like they've found their place. They won't feel seen, understood, or interested in what comes next. And if your audience is full of the wrong people, it doesn't matter how great your mic is or how much energy you bring to your episodes, your podcast won't deliver ROI. So, instead of obsessing over getting more listeners, focus on getting the right ones. In this episode, I'll show you how to make that shift and why it matters. Here's what you'll walk away with: A fresh way to think about how clarity can lead to stronger listener connections Practical ideas for making your podcast more aligned with your ideal audience Tips for adjusting your messaging and content to attract the right people Why being niche isn't limiting—and how it can actually help you grow Remember, being clear about who your podcast is not for makes it way easier for the right people to find and connect with you. Want help getting clear on your ideal audience? We do that inside the Podcast Tune-Up program—a 6-step coaching experience that helps business owners improve their podcast strategy, messaging, and ROI. Book a free podcast coaching call and let's talk about how to align your show with your ideal listener.

BOOK A FREE PODCAST COACHING CALL NOW! Get on Tim's Calendar here:  https://calendly.com/timwohlberg Choosing the wrong podcast format could be costing you leads and listeners. Here's how to pick a format that actually grows your business. Your podcast format might seem like a small decision, but it's a big one, especially if your podcast is part of your marketing strategy. In this episode, I walk you through why choosing a podcast format by default (usually the interview style) can cost you big time—and how to choose the one that will actually serve your listener, showcase your expertise, and help grow your business. What we cover in this episode: The biggest mistake most new podcasters make when choosing a format Why “everyone else is doing it” is a terrible reason to use the interview style Solo, interview, NPR-style, and panel formats—and how to know which one's right How to choose a format that aligns with your business goals When to blend formats (and how to do it right) The importance of structure, consistency, and listener expectations How the right format builds authority and helps generate leads The two questions that should drive every podcasting decision you make Whether you're launching a new podcast or trying to improve one that's underperforming, this episode will help you rethink how you show up for your audience and make sure your format is doing its job. If you're still not sure what format will serve your business best, we can help. Book a FREE podcast coaching call at PodcastPerformanceCoach.com Or check out our 1:1 coaching programs: → Concept to Casting for new podcasters → Podcast Tune-Up for shows that need realignment Don't let the wrong podcast format keep you from the results you want.  

Don't Start a Podcast Without a Plan (4 Steps to Launch a Podcast That Works) Already have a podcast? Fix what's not working with the Podcast Tune-Up: Starting from scratch? Get 1:1 coaching with Concept to Casting: Book a FREE podcast strategy call to see where your podcast fits in your business: PodcastPerformanceCoach.com Thinking about starting a podcast for your business? Got a mic? Then you're good to go!  WRONG. You're already off track. A podcast can be an incredible tool to build authority, generate leads, and grow your business—but only if it's done right. In this episode, I'm breaking down 4 essential steps to launching a podcast that actually serves your business. In this episode, you'll learn: Why knowing your business first is critical (and the 4 questions to ask yourself before you launch) How to align your podcast with your brand so it attracts the right audience The key to making your podcast a lead-generating machine (instead of just a fun side project) Why ROI matters more than downloads—and how to measure success the right way Bonus: Want a podcast that works for your business? Let's make sure it's built for success. Book a free coaching call to get clarity on your podcast strategy: https://calendly.com/timwohlberg Resources & Next Steps: Already have a podcast? Fix what's not working with the Podcast Tune-Up: Starting from scratch? Get 1:1 coaching with Concept to Casting: Book a FREE podcast strategy call to see where your podcast fits in your business: PodcastPerformanceCoach.com  

Get your Podcast Tune-Up today: PodcastPerformanceCoach.com/podcast-tune-up. Your podcast branding might be turning listeners away without you even realizing it! From vague names to misaligned messaging, these mistakes could be hurting your show's growth. In this episode, I break down 4 branding red flags that might be confusing your audience and keeping your podcast from attracting the right listeners.  4 Red Flags Your Podcast Branding Needs a Fix Your podcast name is too vague, generic, or unclear Your branding doesn't match your business or niche You don't have a tagline that explains your show's value You're not speaking the language of your ideal audience A confused audience won't stick around. Let's fix that. Tune in for practical strategies to align your podcast branding with your business and audience. Fix Your Podcast Branding & Get More Listeners and Leads If your podcast isn't attracting the right listeners or converting them into leads, it's time for a Podcast Tune-Up. One of the six steps in our program is making sure your podcast is on-brand, on-message, and optimized for the right audience. Get your Podcast Tune-Up today: PodcastPerformanceCoach.com

FREE Podcast Audit - a quick 7-step diagnostic tool to uncover what's working, what's not, and how to fix it. Get a REE Podcast Audit HERE Need a Podcast Tune-Up?  Improve your podcast ROI with 1-on-1 coaching. Podcast Tune-Up Details --------------------------------------------------------------------- If your downloads are low, your show might not be as discoverable as you think. And that's costing you listeners and leads. Here's where your podcast must live to maximize growth. The 3 Places Your Show Needs to Live to Fully Optimize Your Podcast 1️⃣ Your Website Your podcast should be on your business website for SEO benefits, improved searchability, and to help convert listeners into clients. No website? Podpage is an easy-to-use option for podcasters. Check it out here. 2️⃣ Every Podcast Platform Are you only on Spotify? That's a lot of missed opportunities. Your podcast needs to be on all major platforms, including: Apple Podcasts Spotify Amazon Music iHeartRadio Overcast, Pocket Casts, and more Check your podcast host's distribution settings to make sure you're reaching the widest possible audience. 3️⃣ YouTube & YouTube Music YouTube is a search engine powerhouse and one of the fastest-growing places for podcast consumption. Even if you don't record video, you should: Create a dedicated YouTube channel for your podcast Upload audio episodes with a static image or waveform Make a playlist and turn it into a podcast on YouTube Music Optimize descriptions for search—don't copy/paste from your website or podcast apps Need help setting this up? Listen to Episode #203: Google Podcasts is Dead! for a step-by-step guide. Note: Each platform should have a slightly different description to improve discoverability. Google penalizes duplicate content.   Ready to Get More Listeners? If your podcast is available everywhere but still isn't driving leads or sales, it might be misaligned with your business. Take the FREE Podcast Audit—a quick 7-step diagnostic tool to uncover what's working, what's not, and how to fix it.

Get Your Free Podcast Audit Here  Are your podcast episode titles helping your show thrive, or are they holding it back? A poorly written title can kill your downloads, lose listeners, and leave your podcast buried in search results. But here's the good news: you can fix them! In this episode, I'll show you how to breathe new life into underperforming episodes by giving their titles a makeover. Learn how to: Identify which episode titles need an update (hint: look for low performance, outdated relevance, or poor SEO). Craft new titles that grab attention, create curiosity, and resonate with your target audience. Use actionable language, numbers, and keywords to boost discoverability and drive clicks. Avoid the dark side of titling—no clickbait or empty promises here! Experiment, track performance, and use insights to optimize future episodes. Your episode titles are your first impression and your biggest opportunity to stand out in a crowded podcast landscape. Whether you're trying to attract new listeners, generate leads, or increase downloads, this simple strategy can make a massive difference. Don't let stale titles stop your show's success. Start optimizing and watch your podcast grow! Need help diagnosing other factors holding your show back? Grab my free Podcast Audit at PodcastPerformanceCoach.com or find the link in the show notes. It's a quick and easy way to check your podcast's alignment with your business goals and get actionable insights to improve your ROI. Listen now and make your titles work as hard as you do! Step-by-Step Guide to a DIY Podcast Audit Improve your PODCAST ROI in less than 1hr. FREE 7-Point Podcast Audit for Entrepreneurs https://podcastperformancecoach.com/free-podcast-audit/ Additional Resources: https://podcastperformancecoach.com/081-why-you-need-good-episode-titles-for-your-podcast/ https://podcastperformancecoach.com/139-top-3-mistakes-to-avoid-with-podcast-episode-titles/  

Think podcasting is just for B2C? Think again. I break down 5 powerful ways to use your podcast as a B2B marketing tool. From building authority to closing deals, your podcast can do more than you think—if you do it right. Here's what you'll discover in this episode: Build Authority: Show up consistently and share your expertise to position yourself as the go-to expert in your industry. Borrow Credibility: Feature respected guests to signal you're playing in the big leagues and expand your reach. Boost Discoverability: Use SEO and social media to make your podcast easier to find and enhance your online presence. Build Trust: Nurture relationships with your ideal clients through consistent, valuable content. Close Deals: Incorporate your podcast into proposals and showcase episodes as social proof to seal the deal. You'll also learn why keeping your podcast listener-centric is critical to its success as a marketing tool and how to align your show with your business goals for maximum ROI. Episode #222: https://podcastperformancecoach.com/222-generate-quality-leads-podcast/ Ready to make your podcast the ultimate tool for authority, trust, and sales? Press play. Check out the Podcast Tune-Up Program or learn more about Concept to Casting Podcast Launch Program on my website:  PodcastPerformanceCoach.com.

What's Next for Podcasting in 2025? (Hint: It's Not Just About Video) Podcasting is growing up fast, but are you keeping up? From political candidates hitting the mic to the rise of video podcasts, 2024 was wild—and 2025 is shaping up to be the same. Are you staying ahead of the curve? I found a great article on Cohost's website about what 2025 has in store for podcasters. I'll link to those 25 trend predictions in the show notes if you want a more in-depth look into the future. But here are mt top 3 from the list. Here's what you'll learn in this episode: Creative Monetization Tactics: Discover new ways to make your podcast work harder for your business. Dynamic ads, private podcasts, and more! The Rise of Video Podcasting: Why video matters more than ever—but why you shouldn't jump on the bandwagon without a plan. The Power of Authenticity: In a world flooded with AI, your unique voice is more valuable than ever. The Case for Micro Podcasts (Bonus Trend): Why shorter, snackable episodes might be the next big thing. Why this matters for you: If you're an entrepreneur using your podcast to generate leads, establish authority, or boost sales, these trends are worth paying attention to. But here's the kicker: trends come and go, and not every trend is right for your show. I'll share how to stay listener-focused and make the right decisions for your podcast and business. Mentioned in this episode: Want to align your podcast with your business goals? Check out the Podcast Tune-Up Program for a step-by-step guide to realigning your show and boosting your ROI. Link to the full 2025 podcast trend predictions from Cohost (in the show notes). Stay ahead of the curve, stay true to your audience, and make 2025 your podcast's best year yet. Learn more about the Podcast Tune-Up Program → PodcastPerformanceCoach.com  

Make Your Mic Matter: My Top Podcast Microphone Picks Your microphone is the most critical piece of podcasting equipment, yet too many podcasters are using the wrong one—or using it the wrong way. In this episode, I'll help you choose the best microphone for your podcast, no matter your budget. We're talking about: Why your microphone can make or break your podcast. The truth about the Blue Yeti and Joe Rogan's Shure SM7B. - If it's too late and you already bought the Yeti - WATCH THIS video on how to use the YETI properly - https://youtu.be/0W7B7kxQdmc My top 3 microphone recommendations for beginners, intermediate podcasters, and pros. Plus, I'll share tips on how to optimize your sound with simple tweaks to your recording environment and technique. Whether you're just starting out or looking to upgrade, this episode will help you sound like a pro. Links and Resources Mentioned in This Episode: My Recommended Microphones Free Coaching Call Invest in your podcast's success and discover how the right microphone can elevate your sound, your authority, and your impact. Let's make your mic matter! Ready to upgrade your podcast mic setup? Check out my recommendations and get started sounding better today.

Feeling podcast burnout? You're not alone. Learn how to take a break from podcasting without losing momentum or disappointing your listeners. Taking a vacation or enjoying family time shouldn't mean letting your podcast audience down. In this episode, I share two powerful strategies for repurposing content, so you can keep your show running even when you need a breather. Whether it's for the holidays, a summer break, or just a hectic week, these tips will save you time and keep your listeners engaged. Here's what I cover: Republishing Old Episodes (with a Fresh Spin): How to bring back fan favorites with a new intro and outro that make them feel relevant and fresh. Creating Patchwork Episodes: Collect past golden nuggets and turn them into “best of” content with curated themes, saving you time while delivering tons of value. Batching “Break” Episodes: Plan ahead so you've got content ready for those busy weeks or much-needed vacations. Plus, I explain why repurposing content isn't just about saving time—it's about showcasing the best of your podcast while staying consistent for your audience. If your back catalog feels more like a pile of “meh” than “must-listen,” I've got you covered. Check out the Podcast Tune-Up Program to realign your podcast with your business goals and create episodes that are always worth revisiting. Ready to learn how to keep your podcast alive while taking a break? Hit play now! Resources & Links Mentioned: Podcast Tune-Up Program Episode 122: Learn about podcast content themes.

Wondering how to get more quality leads from your podcast? The classic lead magnet is just one way to capture interest, but there are other, less conventional ways that can yield high-quality leads. In this episode, I share four powerful strategies that go beyond the usual funnel approach, so you can start generating leads that truly align with your business and convert with ease. Here's a quick look at these lead-gen ideas: Invite Ideal Clients as Guests Bring potential high-ticket clients onto your show as guests—if done right, this can build trust and lead to conversions. I share how one client is winning with this approach and how you can too. Create an Exclusive Community Extend your podcast's reach by creating a fan club or private community. One of my clients uses Skool to bring listeners together for more value, which nurtures leads and strengthens loyalty. Run a Strategic Contest Everyone loves a contest, but it only works if the prize is aligned with your ideal client's interests. A client of ours offers program scholarships, driving engaged leads and growing her list. Use Audience Engagement as Lead Gen Encourage listeners to submit questions, share stories, or attend a virtual meet-up. Not only does this generate content ideas, but it also builds a list of qualified leads. Remember: These lead-gen strategies only work if your show is attracting the right audience. To make sure your podcast is aligned with your business goals, download my free Podcast Audit—the link is below. It's a quick diagnostic tool to help you confirm if your podcast is set up for success. Get your FREE Podcast Audit here

Are you wasting your first 30 seconds? Is your podcast intro turning people away? Too many podcasters kick off with random chit-chat, life updates, or awkward mic adjustments. Don't let that be you! You've got just half a minute to hook a new listener, and if you don't, they're moving on. In this episode, I'm breaking down exactly how to craft an intro that grabs attention and keeps your listeners around for the full episode. We're talking about creating a powerful Podcast Promise—an intro that lets listeners know exactly what they're going to get by hitting play. Here's how to set it up for maximum impact: Your Show's Name & Your Name Let listeners know who you are and what show they're tuning into. Skip the laundry list of credentials; just get to the point. Who Your Show Is For Call out your audience directly. Don't try to appeal to everyone—be specific. You want listeners to feel like this show is for them. What You Deliver Every Episode Tell them what they can expect from your show. Be clear about what you bring to the table, but keep it tight. Is it actionable tips? Case studies? Inspiring conversations? Make it clear and avoid a catch-all list. The Outcome or Long-Term Benefit Give them a reason to keep coming back. What problem are you solving for your listeners? What's the long-term benefit they'll gain if they stick around? This is where your podcast promise seals the deal. The right intro doesn't just attract the right listeners—it repels the wrong ones. If your content isn't a match for someone, you want them to know right away so they don't waste their time (or yours!). A strong podcast promise attracts those who are primed for what you offer, making it easier to turn listeners into loyal fans and even clients. Want to hear an example? I share a powerful podcast promise from one of my clients that perfectly illustrates how a clear intro not only brings in the right audience but also pushes away the wrong one. So, is your podcast intro doing the heavy lifting it should? Use this checklist to put yours to the test: Show Name & Host Name Target Listener What You Consistently Deliver Long-Term Benefit for Regular Listeners Put your podcast intro to the test and make sure it's as strong as it can be. With the right intro, you'll hook listeners early, build authority, and set your podcast up to serve you, your audience, and your business. Now that you've analyzed your intro, let's have a look at your whole podcast (and find out how to improve your podcast ROI). Grab my free Podcast Audit.   Want more tips on perfecting each part of your podcast? Check out related episodes on show intros, topic intros, and guest intros right here:  185: Why Your Guest Intro Sucks  148: Nail Your Podcast Guest Intro Every time 40: How to Properly Introduce Your Podcast Guest  34: Hook Listeners with an Effective Podcast Intro 23: Is Your Professional Intro a Turn-Off? 04: Creating Great a Podcast Intro 92: Why Niche Podcasts are Killing It 93: How to Niche Down Like a Pro 216: Overcome the Fear of Niching Down Your Podcast  201: 5 Ways to Pivot Your Podcast for a Better Return on Your Investment

Are your podcast listeners taking action or just tuning in? If your Call-to-Action (CTA) isn't driving results, it's time to rethink your strategy. In this episode, I'm breaking down how to create a CTA that actually works. Whether your goal is to increase engagement, drive traffic, or generate leads, your CTA needs to be aligned with your business goals—and that's where a solid strategy comes in. First things first: you need one CTA per episode. Just one clear, specific action for your listeners to take. If you throw out multiple CTAs, they'll do nothing. Let's keep it simple and strategic. Now, let's talk about how to make sure your CTA serves your business. Are you asking listeners to do what you really need them to do, or just what you think you should be asking for? If your business needs more engagement, more traffic to your website, or a push in a specific part of your marketing funnel, your CTA should support that step in your customer journey. And here's the key: make sure your CTA is relevant to the content of your episode. For example, in this episode, we're talking about CTAs, so it only makes sense to point you toward a tool that helps you refine yours. That's why I mention the Podcast Tune-Up Program in this episode—it's designed to help podcasters like you align your show with your business goals, refine your CTA, and improve your podcast's performance. Finally, take a close look at the data. What's working? What's not? If you notice one type of CTA consistently gets responses, lean into that. But if something isn't pulling its weight, it might be time for a change. Here's your action step for today: review your current CTA strategy. Is it working for your business? Does it align with your content and your customer journey? If you're feeling stuck, that's where the Podcast Tune-Up Program comes in. Together, we'll get your podcast (and your CTA) on track to deliver real results. https://podcastperformancecoach.com/podcast-tune-up/ 102 How to Help Your Listener Take the Next Step 189 The 3 Parts of a Powerful Podcast Call to Action

Want to grow your podcast audience using Other People's Podcasts (OPP)? It's a great strategy, but we need to discuss one crucial piece of the puzzle: how to be a fantastic guest. In this episode, I'm diving into what it takes to be the kind of podcast guest hosts want back—and more importantly, the kind that audiences remember. Because let's face it, if you're a guest who shows up unprepared, sounds awful, or doesn't promote your appearance, you're not going to see the results you're hoping for. And you can kiss those future invitations goodbye! Here's how to be a great podcast guest every time: Show Up Prepared: It's not rocket science. Listen to a few episodes, know the host's name (and how to pronounce it!), and understand their audience. Bring value by aligning your points with their audience's needs, and don't forget to have a memorable story ready to back up your message. Sound Great: You wouldn't show up to a job interview in sweatpants, so why show up to a podcast sounding like you're recording in a tunnel? Use your podcast mic, find a quiet space, and make sure your sound quality reflects your brand. Need mic tips? Check out episodes 163, 157, 134, and even my very first episode! Be Gracious and Promote the Episode: Once the episode is live, thank the host publicly and share it across your socials. This isn't just about being polite—it's about leveraging social proof. Promoting your guest appearance builds your credibility (and makes hosts more likely to invite you back). Build Long-Run Relationships: Podcasting is about creating connections. When you're a great guest, you open doors for future collaborations. Maybe the host will refer you to other podcasters or shout you out in future episodes. It's all about creating a positive ripple effect. The Bottom Line: Being a great guest is about positioning yourself as a trusted expert, building relationships, and leveraging your appearances to grow your audience. When you do this right, guesting on podcasts becomes a winning strategy. Ready to level up your podcast guesting game? Hit play and let's make sure you're the kind of guest everyone wants on their show! And if you're using podcasting as a marketing tool for your business, subscribe for more 5-minute actionable tips. Want to make sure your podcast is set up for success? Grab your FREE Podcast Audit at PodcastPerformanceCoach.com.  

How do you grow your podcast audience in a crowded space? In this episode, I'm sharing one of the most effective strategies I've seen: Other People's Podcasts—or as I like to call it, OPP (yeah, you know me). Being a guest on other podcasts is one of the best ways to get your message in front of new listeners who could become loyal fans (and customers!). I've seen my clients grow their downloads, generate leads, and even land high-ticket clients using this exact strategy. But here's the thing—you have to do it right. It's not just about saying yes to any podcast that invites you. It's about getting your message on shows that actually attract your ideal audience. In this episode, I cover my top 3 tips for successfully growing your audience through podcast guesting: Quality over Quantity – Don't focus on booking tons of appearances. Focus on booking the right shows, ones that have listeners who are your ideal clients. Have 3 Powerful Topics Ready – Know the most valuable ideas and stories that you can deliver on any show. The more prepared you are, the more impactful your appearance will be. Pitch with Integrity – Do your research, make your pitch relevant to the podcast, and be authentic. Don't waste anyone's time, including your own. Following these tips will help you land podcast appearances that can seriously expand your reach. And, if you want to make sure your own show is ready for the new listeners you're about to attract, I've got a free 7-step podcast audit you can grab. It's a diagnostic check to make sure your podcast is share-worthy and set up to convert listeners into fans. Grab it at: PodcastPerformanceCoach.com/free-podcast-audit Let's make sure your podcast is working as hard as you are! In this episode I reference a podcast guesting service. Check out INTERNET CONNECTIONS. Additional Episodes on Guesting: 085 How to Grow Your Podcast by Being a Great Guest  

In this episode, we're talking about something that every podcaster needs but most are too scared to do—a podcast audit. GET YOUR FREE PODCAST AUDIT NOW (Instant Access) https://podcastperformancecoach.com/free-podcast-audit/ An audit sounds scary, right? Like there's a bunch of red tape, forms, government officials, and a quest for long-lost receipts involved. But I promise you, this is nothing like that. Think of it more like a health check-up for your podcast. Just like you go to the doctor to make sure everything's running smoothly, your podcast needs a regular check-up too. So why is this important? First, your podcast is a direct reflection of your brand. If your audio quality is fuzzy, your content is meandering, or your messaging is as clear as mud, then guess what? Your listeners are seeing that mess too. An audit will help you identify if your podcast is reflecting your brand the way you want it to. Second, if you're an entrepreneur or business owner, podcasting isn't a hobby—it's a serious marketing tool. You're investing time, money, and a whole lot of love into your show, but if you're not seeing real results—whether that's more leads, more authority, or more sales—then something's off. A podcast audit helps you figure out where your efforts are falling flat and what you can do to start getting the ROI you deserve. Third, you don't know what you don't know. Maybe you started your podcast because someone said you should, or you saw other people using podcasting to increase their visibility. And that's great! But there's more to podcasting than just publishing regularly. If you want to get more out of your podcast than just 'having a podcast', you need to dig a little deeper. A podcast audit shows you what you're missing so you can take your show from good to great. Now you're wondering how to actually do a podcast audit...here's the best part—I've got a free 7-step podcast audit process that I'm sharing with you. It's a comprehensive, step-by-step guide that'll help you diagnose what's really going on with your podcast so you can make informed decisions about how to improve it (and boost that ROI). So what are you waiting for? Head over to PodcastPerformanceCoach.com/free-podcast-audit and grab your free podcast audit. Let's turn your podcast into the marketing tool it was always meant to be. GET YOUR FREE PODCAST AUDIT NOW (Instant Access) https://podcastperformancecoach.com/free-podcast-audit/

Are you afraid that niching down will shrink your podcast audience? Think again! In this episode, I'll show you why going “nice and nichey” could actually be the best move you ever make for your podcast. Spoiler alert: It's not about getting more listeners; it's about getting the right listeners. We all know the temptation to appeal to everyone—after all, who wouldn't want a massive audience? But unless you've spent decades building your brand like Joe Rogan, going broad is a recipe for getting lost in the noise. Instead, I'm here to tell you that focusing on a specific, well-defined niche can sharpen your podcast's edge, grow your authority, and lead to better conversions. In this episode, I dive into the real-life success stories of podcasters just like you who were hesitant to niche down, but once they did, they saw massive growth—not just in their listener base, but in their business as well. Key Takeaways: The Myth of the Niche: Why trying to be the next Joe Rogan isn't a winning strategy for most podcasters. Tracy's Transformation: How narrowing her focus to boudoir photography turned a struggling podcast into a thriving business tool. Andre's Breakthrough: By zeroing in on reputation management for gyms, Andre's podcast became the go-to resource for gym owners looking to stand out. Overcoming Niche Fear: Practical steps to stop chasing everyone and start building a loyal, engaged audience that converts. The Power of Deep Connection: How Inna's pivot to a Hashimoto's health podcast brought her back to the top of her field. Why More Downloads Aren't the Answer: Why focusing on niche content can lead to more sales and a more loyal audience. Don't let the fear of narrowing your focus hold you back from podcast success. Embrace your niche, and watch your podcast not just grow, but thrive. Ready to Niche Down? If you're still on the fence about niching, let's talk.  Book a free podcast coaching call, and I'll help you find the perfect niche that aligns with your expertise and audience.   Head over to PodcastPerformanceCoach.com and let's get your show working smarter, not harder. Resources: Podcast Tune-Up Program Free Podcast Coaching Call  

Is AI threatening your podcast's visibility? Find out how to stay ahead (and findable). Search engines are changing, with AI-generated answers often superseding website recommendations. What does this mean for your podcast's SEO and organic reach? If your podcast has been a major contributor to your website's SEO, this shift could impact your visibility and growth. But don't panic – there are strategies you can implement right now to adapt and thrive. In this episode, discover: Why AI-generated responses are becoming the new norm in search engines. How to leverage email marketing to build and nurture your audience. Strategies to increase your visibility and become an authority in your niche. The importance of doubling down on social media engagement to build loyalty. Learn how to diversify your marketing strategy and maintain the ROI of your podcast even as AI changes the landscape. Don't let AI take the lead – equip yourself with the tips and tactics to keep your podcast top of mind for your listeners. Hit play to find out how you can stay ahead of the curve and ensure your podcast continues to thrive in this evolving digital landscape. Podcast Coach, Tim Wohlberg THE PODCAST TUNE-UP: https://podcastperformancecoach.com/podcast-tune-up/

Struggling to keep your podcast fresh? The secret might just be repetition! Discover why revisiting your core topics can boost your authority and keep listeners coming back for more. Ever feel like you're running out of new ideas for your podcast? You're not alone. Many podcasters hit a wall, thinking they need fresh topics all the time. Here's the kicker: you don't. It's not about reinventing the wheel; it's about reinforcing your message. Most of your listeners haven't heard every episode. They didn't start at episode #1 and follow religiously. Even your super-fans don't remember everything. So, repeating topics isn't just okay—it's essential. It reinforces your message, aids comprehension, and solidifies your authority. Imagine explaining a concept multiple times in different ways—using new analogies, fresh takes, or case studies. This repetition helps listeners fully grasp and retain your message. Plus, it establishes you as the go-to expert in your field. And think about this: when people search for solutions online, they look at multiple sources. You want to be that recurring expert who shows up in their search results, not just a one-time hit. Running a business means solving your ideal customer's problems. You don't have to constantly innovate new solutions. Stay in your lane, solve that one problem exceptionally well, and keep attracting new listeners. Recycle and revamp your old topics with new insights and perspectives. It's not about dazzling your audience with novelty every time but ensuring they understand and remember your core messages. Check out episodes 24, 56, 122, 154, and 193. They all touch on the importance of consistency through repetition. Walking my talk, baby.  Click play to learn more about how you can do it effectively too. 24 5 Ways to Generate Podcast Topic Ideas 56 How to Brainstorm your Podcast Ideas 122 What are Podcast Themes and Do You Really Need Them? 154 Are You Ignoring The Best Podcast Episode Topic Ideas? 193 5 Content Hacks So You Never Run Out of Podcast Episode Topics Ready to make your podcast an authority-boosting marketing tool? Book your free private podcast coaching call by clicking the big orange button on PodcastPerformanceCoach.com.  

Do you want your podcast to be remembered, understood, and trusted? Embrace the secret weapon of the world's most compelling speakers: repetition. Repetition isn't just a broken record; it's a powerful technique to make your message stick. Think of it as a mental highlighter, ensuring your key points don't get lost in the noise of daily life. Studies show that repetition helps with memory formation and builds trust. Simply put, repetition makes your message memorable and believable. Boom - who doesn't want that? In this episode, we dive into smart repetition strategies to transform your podcast into a memorable experience: Literal Repetition Contextual Repetition But beware, overdoing it can backfire. Find a balance to reinforce key points without overwhelming your audience. Repetition is also crucial for your Calls to Action (CTAs). Repeat your CTA multiple times to ensure your listeners remember it. Ready to make your podcast unforgettable? Press play and discover how to use the power of repetition to boost your podcast's impact. Let's ensure your podcast isn't just heard but remembered. Book your free private podcast coaching call at PodcastPerformanceCoach.com. https://calendly.com/timwohlberg Let's work together to make your podcast the powerful marketing tool it's meant to be. https://podcastperformancecoach.com/

If you've ever wondered, "How do I improve my podcast voice?" or caught yourself thinking, "I hate my voice," this episode is for you. In this episode, I reveal my top 5 tips for improving your vocal performance and making your voice work for you, not against you. Whether you're new to podcasting or a seasoned pro, these tips will help you project confidence, engage your audience, and build your authority.   What You'll Learn: 1. **Breath Control:** Discover how proper breathing techniques can transform your voice. Learn why standing while recording can give you more energy and a fuller sound. 2. **Recording Environment:** Find out how to create a cozy, soft space that enhances your voice and makes you sound more professional without breaking the bank. 3. **Voice Authority:** Learn the secret to dropping your voice at the end of sentences to instantly boost your authority and avoid the pitfalls of upspeak. 4. **Rehearsal Techniques:** Understand the importance of rehearsing your script and how this practice can make your delivery smoother and more confident. 5. **Editing Tips:** Get my best advice on editing your podcast to fix mistakes on the fly and ensure your final product is polished and authoritative.   You might be surprised that many of my tips aren't just about your voice—they're about how you use your voice and the environment you create for recording. If you want to sound like a pro, it's time to make some simple but powerful changes.   Why Listen? If you're serious about podcasting, these tips will help you connect with your audience on a deeper level, project your expertise, and ultimately grow your podcast's reach and impact. Plus, I'll share why you should always assume you'll need to edit and how this mindset can actually improve your performance. Ready to take your podcast voice to the next level? Tune in now and start sounding like the authority you are. For more detailed tips, check out these episodes: - Episode 005: [Standing VS. Sitting When You Record] - Episode 042: [Mic Placement] - Episode 169: [Ideal Recording Space]   ### Need More Help? If you're looking for personalized guidance, my Podcast Tune-Up Program is exactly what you need. In less than 2 months, through one-on-one coaching, we'll have your podcast cranking out positive ROI.  This is the Podcast Tune-Up  

Stop letting guests hijack your podcast with self-promotional plugs! Learn why you should handle plugs yourself and how to keep your audience engaged. Are you tired of feeling like you have to give your guests the last few minutes of your show for their plugs? Guess what? You don't have to! There's no podcast rule that says you must hand over your show's reins to your guests for self-promotion. Seriously, it's not a rule. In this episode, I explain why letting guests plug themselves can be a colossal mistake. I'll show you a better way to maintain control of your show, keep your audience engaged, and ensure every episode ends on a high note. **What You'll Learn:** - Why you should never ask guests open-ended plug questions - The negative impact of guest plugs on listener engagement - How to take control of all plugging duties yourself - Practical steps to communicate expectations with your guests - How to record a polished extro after the interview - The importance of curating valuable offers for your audience   **Key Takeaways:** - Maintain control of your show and prioritize your audience's needs - Record your extro separately to ensure a smooth, engaging finish - Set clear expectations with guests to avoid awkward, rambling plugs - Only share guest offers that add real value to your listeners   It's your job to give your listeners everything they need from each episode. Respect and nurture your relationship with your audience by taking charge of guest plugs.   For more podcasting advice and to book a free private podcast coaching call, visit [PodcastPerformanceCoach.com] https://podcastperformancecoach.com Get on my calendar. https://calendly.com/timwohlberg  

Feeling like your podcast has lost its spark? Don't overhaul or abandon it just yet! Here are 3 actionable tips to refresh your podcast and keep your audience engaged. 1. Update your show description, trailer, and categories for a fresh take. 2. Upgrade your podcast artwork without losing your brand identity. 3. Experiment with your format to keep your content exciting. If you're contemplating bigger changes like the name of your show, target audience, or content plan, you might need a complete tune-up. My Podcast Tune-Up Program offers a deep dive into aligning your podcast with your evolving business goals. **Interested in a more aligned podcast that serves you, your audience, and your business?** Book a free podcast coaching call with me at [PodcastPerformanceCoach.com](https://podcastperformancecoach.com). OR Get on my calendar NOW for a FREE Podcast Coaching Call https://calendly.com/timwohlberg   Enjoyed this episode? Subscribe for more podcasting tips and strategies!

Struggling to get insightful answers from your guests? This episode's all about going beyond surface-level interviews and crafting conversations that captivate listeners. We all know the feeling: you book a fantastic guest, but when the mics roll, they clam up. ‍ One-word answers make for a snoozefest, and you're left scrambling to salvage the episode. Enter expander questions! These gems are your secret weapon to crack open even the toughest nuts. Expander questions aren't about padding the episode. They're about creating a 3D listening experience. Think vivid details, emotional connection, and real-world application. That's how you grab listeners and keep them hooked! Here's your emergency interview kit: (Bookmark these!) Clarify: "Tell me more about that" or "Can you elaborate?" Feelings: "How did that make you feel?" or "What emotions came up?" Details: "Walk us through the process" or "What specific steps did you take?" Connect: "How does this relate to your overall experience?" or "Have you faced similar situations?" Apply it: "What can listeners learn from this?" or "How can they use your advice?" Quirky: "What childhood experience prepared you for this?" (Fun twist!) Remember, the key is to listen actively and be genuinely curious. Let go of your script and follow the conversation where it leads. Trust me, it's way more fun that way!   Also for your earballs: Episode 014 Mastering Open Ended Questions https://podcastperformancecoach.com/014-mastering-open-ended-questions/   Want to master the interview and skyrocket your podcast? Book your free coaching call today and let's build your expander question arsenal together! Get on my calendar here:  https://calendly.com/timwohlberg OR https://podcastperformancecoach.com/

You thought podcasting was your shortcut to authority, right? But are those endless interviews REALLY serving you or your listeners? Let's face it, interviews feel easy. But are they getting you closer to your goals? This episode cracks open the truth about why solo shows might be your podcast's secret weapon. We'll explore why interviews can be a crutch, and how focusing on solo episodes can help you: Become the Authority: Showcase your own expertise and build trust with your audience. Connect on a Deeper Level: Speak directly to your listeners, instead of ignoring them like a fly on the wall. Boost Engagement: Craft laser-focused episodes that resonate with your target audience. Nervous about going solo? Don't worry! I'll share a winning formula to keep your solo shows simple, engaging, and results-driven. I even share a mini-case study of how this worked for one of my clients. If you decide to keep interviews as part of your plan, I've got some top tips for interviewing guests that won't leave your listeners feeling left out AND build that listener relationship while showcasing your expertise. So ditch the interview crutch and get ready to connect with your audience on a whole new level. Let's make your podcast the marketing tool it was always meant to be. Need Help? Get on my calendar for a FREE PODCAST COACHING SESSION https://calendly.com/timwohlberg Or visit https://podcastperformancecoach.com/

Accidentally uploaded a podcast with a little boo-boo? It happens! Here are practical tips on replacing episodes with errors and why you may want to embrace imperfection instead.  Warning - if you're letting your ego call the shots with your podcast, you may not want to hear what I have to say about being human and letting a few little slips slide. Podcasting accidents and slip-ups happen. But, you don't have to live with it forever. There is a way to fix it and move on without losing your audience's trust or your download count. In this episode, I tackle what mistakes to correct and which ones you might just want to live with. I give you a step-by-step guide on how to handle those flub-ups like a pro. I also cover what to do if your podcast is on YouTube as a video. Making a mistake during an edit, mispronouncing someone's name, quoting a questionable fact, or uploading the wrong file - these things happen to all of us. You're human. It's part of what makes your podcast listenable. But, if you want your podcast to serve as a powerful marketing tool, you need to know what serves your listener, what's worth your time, and when your perfectionism is getting in the way of marketing effectively.  Whether you're a seasoned podcaster or just starting out, this episode is packed with actionable advice and strategies to help you navigate the ups and downs of podcasting with confidence. Want more specific help on how to make your podcast a marketing tool for your business? Book your free coaching call now. https://calendly.com/timwohlberg 003 How to Listen to Your Own Podcast https://podcastperformancecoach.com/

Congratulations!!! You've been nominated for a podcast award (←that was me last month!). Would you consider yourself a podcasting success? Seems like an easy answer, but it's not. Success in podcasting - especially if you're an entrepreneur - isn't just about accolades or download numbers; it's about leveraging your platform to achieve your business goals. In this episode, we'll explore why chasing big download numbers might not be the best approach for every podcaster. I'll share insights from my own journey and real-life success stories from entrepreneurs who have redefined podcasting success on their terms. Just like preparing a nutritious meal, your podcast should provide value and nourishment to your audience, rather than just focusing on superficial metrics. I also highlight the various ways podcasting can benefit entrepreneurs, from building authority and attracting quality leads to driving sales and boosting search rankings - even with small numbers. It's about creating meaningful connections and making a lasting impact in your niche. This is all especially true if you are podcasting for your business (instead of as a business — if you don't know the difference, I explain it all in episode 75) Now, about that Ambie award nomination for the show I produce and edit, (Big Lash Energy)... it was a stark reminder that while it's nice to be nominated, it is not the end-all-be-all in podcasting success. It was a very nice feather in podcaster Jayna Marie's hat but her picture of success is oh so much bigger than this award! She is on her own path and by the way... she's the real deal! Need some help determining what success looks like for your podcast?  Maybe you need some help getting to that success. Let's connect and discuss how we can turn your podcasting dreams into reality. Book a free coaching call. https://podcastperformancecoach.com/

Great scripts can flop or flourish - the difference is in the delivery. And, the secret to a well-delivered script is what you're looking at when you read. In this episode, I'm sharing my top tips for marking up your script to get you the best, most engaging performance possible. This is the art of script delivery and it's a game-changer for any podcaster. Learn how to transform your scripts from dull to dynamic with insider secrets I've gleaned from over 30 years in broadcasting. Whether you're scripting top to tail or just framing your episodes with my Oreo Cookie method (check out episode 10 for more), I'll show you how to deliver like a seasoned pro. First up, let's write like we speak. Forget fancy writing – we're all about authenticity here! Embrace contractions, dropped g's, and misspellings to capture your natural voice. Now, let's talk punctuation.  It's not just for grammar nerds – it's your secret weapon for a killer performance. Add extra commas, slashes, and exclamation points to guide your delivery and keep your audience hooked. Anything that catches your eye and reminds you to... take... your... time! Say goodbye to chunky paragraphs and hello to readability! Break up your script into bite-sized chunks to make it easier to digest and deliver. Write out numbers and punctuations to avoid tripping up during your delivery. For example, my script don't have 'visit podcastperformancecoach.com' – it's 'visit podcast performance coach dot com'. Keep it smooth, keep it flowing! Grab a pen and mark up your script like a pro! Underline important words, add exclamation points, arrows – whatever helps you deliver your message with passion and conviction. Can't print your script? No problem! Use digital tools like bolding, italics, and emojis to mark up your script and enhance your delivery. And here's a little trick I learned early on – restart and repeat! After recording your full script, swing right back to the beginning and restart your read without stopping (like in episode 133). It's a surefire way to warm up and get into your flow for a flawless performance that sounds just as good out of the gate as it does on the CTA at the end. Ready to take your podcast to the next level? Implement these tips in your next recording and watch your audience grow. Click play now to listen to the full episode and take your podcasting journey to the next level. And if you're ready to turn your podcast into a marketing powerhouse, book your free podcast coaching call today! Until next time, keep podcasting like a boss!   GET THE PODCAST TUNE-UP WORKING FOR YOU https://members.podcastperformancecoach.com/ptu BOOK A FREE PODCAST COACHING CALL https://calendly.com/timwohlberg

Feel like your once-passionate podcast is turning into a chore? Maybe it's time for a podcast divorce? Don't kick your show to the curb just yet - there may be a way to rekindle the flame and turn your show into a lead-generating, authority-boosting marketing machine (without the love loss). This episode was inspired by one of my recent clients who reached out to me because he was bored. After a few hundred episodes, he was no longer feeling the love. Wisely, he reached out before doing something drastic! In this episode, I explore what causes podcast boredom, what it looks like, and the crucial questions you NEED to ask yourself before throwing in the towel. If your podcast is worth saving, then I also share actionable steps you can take to reignite your love for your show (and make it profitable too!). So, whether you're feeling uninspired, questioning the purpose of your podcast, or stuck in the comparison trap, this episode is for YOU. Let's turn that "meh" feeling back into podcasting passion and help you grow your business through the power of podcasting.   Click play to discover: The sneaky signs your phoning it in (and how to fix it) How to assess if it's YOU or your podcast that's the problem (and what to do about it) Actionable tips to re-energize your content and approach How to really get your podcast relationship to a good place by working with a Podcast Coach. Don't let your podcast relationship fizzle out! Tune in and let's rekindle the magic together. Want to turn your podcast into a marketing machine that you love to turn on? Check out The Podcast Tune-Up. https://members.podcastperformancecoach.com/ptu Or to talk about it, get on my calendar and book a FREE Podcast Coaching Call https://calendly.com/timwohlberg

Looking for the links? CLICK HERE for FULL shownotes and ALL the links mentioned in this episode. Google Podcasts bites the dust, BUT your podcast can THRIVE! Discover the YouTube Music magic & explode your reach with my 3 ninja migration strategies. Hit play & future-proof your podcast NOW! In this episode, I'm giving you everything you need to know about the podcast player shakeup and why you need to be on YouTube Music, like, yesterday. We're talking: Why Google Podcasts is joining the dodo (and what it means for you) The MASSIVE potential of YouTube Music for podcast domination (think millions of new listeners!) Migration made easy: 3 foolproof ways to get your podcast on YouTube Music in minutes (seriously, minutes!) Bonus ninja tips: Optimize your podcast for maximum discoverability and growth on YouTube Music   Click here for links to all the video tutorials you need to get your show set up on YouTube Music.   Ditch the panic, grab your headphones, and get ready to explode your podcast reach like never before. Hit play and let's future-proof your podcast together!   A Bigger Audience Doesn't Always Equal Success If your podcast isn't aligned with your business, attracting more listeners isn't going to mean more sales. I can help you get that podcast tuned up and serving your business goals. It all starts with a free coaching call. Get on my calendar... what are you waiting for? https://calendly.com/timwohlberg https://podcastperformancecoach.com/

Don't Blow Your Interview with the First Question! Instead, Captivate Your Audience from the Start In this episode, I want to convince you to NEVER start an episode with a LAME question again becasue it's killing your podcast. Have you ever used these open-ended fluff-questions like, 'How did you get started?' 'Tell us about yourself' and 'What got you into this?' They're generic, bore our listeners, and leave your guest floundering. These open-ended prompts lead to messy answers and uninteresting narratives. Let me break down all of the reasons to skip generic questions in your podcast interviews:   Disrespectful to your listener: Their time is valuable, don't waste it on irrelevant details. Messy for you: Sorting through rambling answers takes effort and detracts from the key points. Lazy and unprofessional: Do your research and ask targeted questions in advance. Undermines your authority: You lose control of the direction and length of the answer. Awkward for your guest: They stumble through generic prompts, hindering their best performance. So, how should podcasters start their interview? Start with a direct question that delivers immediate value to your listener. Grab their attention with the most important information right away. Remember, you're the host, guide the conversation towards what matters most to the listener. Pro Tip: Ask personal history questions during the pre-interview, then use that knowledge to craft insightful interview questions that showcase your expertise and set your guest up for success. And, don't worry - this approach doesn't mean you can't ask the background questions. You can get their origin story or their background later - once the listener actually cares about them because they've gotten valuable information or ideas. By following these tips, you can: Hook your audience and keep them engaged. Show your professionalism and preparation. Guide the conversation towards valuable content. Make your guest feel comfortable and prepared to shine. Ultimately, create a winning podcast interview for everyone involved. Ready to level up your podcast interviews? Tune in for more actionable tips and strategies! Remember, interviewing skills are something to be honed over time. Pay attention to the questions you ask, how you respond, and make sure that you represent your listener every step of the way (the conversation is for them, after all). But most importantly, start strong with an intentional question right out of the gate you know is going to deliver value to your listener. If you need help with your interview skills or aligning your show to your listener's needs (aka aligning it to your potential customer's needs), book a free coaching call. https://calendly.com/timwohlberg https://podcastperformancecoach.com/ Want to keep improving your interview skills on your own? Check out these past episodes: https://podcastperformancecoach.com/this-one-tip-will-make-you-a-much-better-interviewer/ https://podcastperformancecoach.com/185-why-your-podcast-guest-intros-suck-format/ https://podcastperformancecoach.com/040-how-to-properly-introduce-your-podcast-guest/ https://podcastperformancecoach.com/019-tell-us-not-question/ https://podcastperformancecoach.com/123-want-amazing-interview-skills-take-a-lesson-from-larry-king/

REALITY CHECK. If your podcast isn't performing or your business is changing, it may be time for a podcast pivot. From niche mastery to audience shifts, I reveal the secrets to skyrocketing downloads, leads, and sales. In this episode, we look into the power of the podcast pivot.  Discover how to pivot strategically, whether by narrowing your topic, targeting a specific audience, shifting your current audience, changing your show format, or refining your podcast's intention. These intentional changes can lead to significant impacts on downloads, leads, and sales.  Transform your podcast and see immediate results. Ready to take action?  Want personalized guidance on your podcast pivot journey? Check out the Podcast Tune-Up Program for a comprehensive review and alignment with your current business goals. Whether you choose the self-study Tune-Up program or opt for one-on-one custom coaching, I'm here to help you attract your ideal customers and elevate your podcast's performance. Go to podcastperformancecoach.com to book your free podcast coaching call. Let's take your podcast to new heights!

Ready to transform your podcast into a business-booming tool? In this special 200th episode, I share what I've learned from 7 years of podcasting success. Discover the secrets my clients use to grow their authority, generate leads, and convert effortlessly. Highlights of this Milestone Episode: 1. Building Your Business Foundations: Align your podcast with your existing business. Learn why clarity about your business's purpose and target audience is the first step to podcast success. 2. Unveiling Your Podcast's True Intentions: Move beyond download numbers. Understand the true purpose of your podcast and how to set meaningful goals using KPIs. 3. Crafting a System: The Power of a Funnel: Create a seamless listener journey by integrating your podcast into a well-defined funnel, mirroring your customer's journey. 4. The Ecosystem Approach: Beyond the Podcast: Leverage your podcast as a vital tool within a broader marketing ecosystem. Drive engagement across various platforms to boost your authority. 5. Embracing Support: You Don't Have to Go It Alone: Learn why successful podcasters invest in support. Discover how hiring experts and utilizing tools can make your podcasting journey more efficient and successful. Taking Action for Your Podcast's Success: Now it's your turn! Apply these insights to your podcast immediately. Clarify your business, set intentions, establish a system, create a marketing ecosystem, and don't hesitate to seek support. Your podcast growth means business growth. Book Your Free Podcast Coaching Call: Ready to be one of the success stories I brag about 100 episodes from now? Let's dig into these areas in a free podcast coaching call. https://calendly.com/timwohlberg OR:  Visit https://PodcastPerformanceCoach.com  

Should you put ads in your podcast if the whole point is to increase your authority and drive traffic to your business? Normally, it's a steadfast Heck No from me but I've got one caveat: dynamic ads. In this episode, I explain how dynamic ads can increase your podcast ROI without compromising your message or your brand integrity. Many of my clients have made the switch and it's given me a lot of insight into how to optimize this tool while staying on track with your podcast mission. Here are the best practices that I share (in greater detail) in this episode: 1. Be Intentional: Avoid ads without a purpose. 2. Keep It Short: Engage without interrupting. 3. Make It Fun: Connect with your audience authentically. 4. Regular Updates: Keep your dynamic ads relevant.   When you get this right, you can serve your audience without selling them. And that is going to mean that you are also serving your business. Don't let third-party ads compromise your brand; leverage dynamic ads that guide your fans to the next step...with you!   Needs some support aligning your podcast to your business? Visit https://PodcastPerformanceCoach.com   Book your FREE PODCAST COACHING and elevate your podcasting game. https://calendly.com/timwohlberg

In this episode, we explore the real impact of mouth noises on your listener's experience. Ever had someone eat too close to your ear? Imagine subjecting your audience to that. The University of York's survey reveals that 71% of podcast listeners use headphones, making mouth noises more pronounced than ever. But fear not! We don't just talk about the problem; we offer practical solutions. From identifying different mouth noises to finding the right level of mouth moisture, we've got you covered. Discover why addressing these issues at the source is crucial for maintaining a professional podcast. When a client and I were working together once, we disovered a mouth click she had. But it only showed up when she was doing solo episodes. Find out how we tackled and eliminated the clicks without letting it become a confidence-killing distraction. Learn the importance of testing and experimentation, from keeping a drier mouth to trying different liquids. We even share an unconventional solution that worked for our client – hint: it involves a glass of wine. Your podcast deserves a distraction-free listening experience. Don't let mouth noises take the spotlight. Tune in now for actionable tips and a deep dive into solving this common issue. Elevate your podcasting game and keep your audience engaged – because every click and smack counts. Hit play and transform your podcasting journey today!"   Want to take your podcast to the next level? Check out these other helpful links: https://podcastperformancecoach.com/194-5-mistakes-podcasters-make-with-their-microphone-and-how-to-fix-them/ https://podcastperformancecoach.com/007-smile-when-you-podcast/ https://podcastperformancecoach.com/020-shit-shit/ https://podcastperformancecoach.com/009-headphones-not-optional/   Book a FREE PODCAST COACHING CALL https://calendly.com/timwohlberg

Transform your podcast from 'meh' to 'mind-blowing' with the power of storytelling! Dive into the magic of classic storytelling in this episode and discover how to captivate your audience, build connections, and make your podcast unforgettable. In a world saturated with podcasts, standing out is crucial. It's not just about information; it's about the connection you forge with your audience. Stories are the key to achieving that connection and leaving a lasting impression. In episode 107, I shared the science behind storytelling, exploring its ability to deepen connections and enhance memorability. Take a journey into the back library and give it a listen to uncover the secrets. Episode 108 further enriches your storytelling arsenal by exploring different types of stories you can incorporate into your podcast. Dust off that episode and unearth valuable insights. Now, let's unleash the power of classic storytelling. No more monotone facts; we want your audience on the edge of their seats, eagerly anticipating your every syllable. Here are the essential parts of a compelling story: 1. **Set the Stage:** - Describe the setting, transporting your listener to the heart of the story. Create an atmosphere that hooks them instantly. 2. **Create a Connection with the Characters:** - Make your audience care about the main characters, including yourself. Foster a connection by revealing shared traits and experiences. 3. **Build Tension with Conflict:** - Every great story needs tension. What conflict drives the narrative? Why is the character embarking on a journey? 4. **Climax:** - Take your listeners to the crux of the story. Describe the turning point, the climax, and the aha moment where resolution begins to unfold. 5. **Bring it Home, Baby!:** - Conclude your story with a resolution. Whether it's a happy ending or a lesson learned, reveal the reason behind the story and connect it to your podcast, business, or offer. Bonus Tip: Infuse emotion and energy throughout your story. Pizzazz is the secret sauce to making your storytelling truly come alive. Play with pacing, leverage the power of the pause, and add drama through volume adjustments or changes in proximity to the mic. Remember, your storytelling style is as crucial as the story's components. Develop your unique style, surprise your listeners, and make your stories truly memorable. If you're hungry for more than just quick tips, check out my Podcast Tune-up program. Let's work together to transform your podcast into a marketing machine. Grab your free 15-minute coaching session [here](insert-link). Tune in, turn up the storytelling magic, and let's make your podcast an irresistible experience for your ideal clients! More Storytelling Episodes:   https://podcastperformancecoach.com/107-why-you-need-more-stories-in-your-podcast/   https://podcastperformancecoach.com/108-how-to-use-storytelling-effectively-in-your-podcast/   https://podcastperformancecoach.com/167-how-to-pull-stories-from-your-podcast-guests-that-will-wow-your-listeners/   https://podcastperformancecoach.com/192-how-to-make-your-content-more-relatable-for-your-listener-with-one-simple-phrase/   Book a FREE PODCAST COACHING CALL here: https://podcastperformancecoach.com/    

Podcast guest exchanges can be a powerful marketing strategy — when done right. You've probably heard about the benefits of exchanging guest appearances, but let's face it, it's not always smooth sailing. In this episode, I guide you through the intricacies so you can optimize guest exchange opportunities, without wasting your precious time. So, what exactly is a podcast guest exchange? It's when you invite someone to your show, and they reciprocate by inviting you to be on their show. It's a mutual sharing of audiences. But beware, not all exchanges are a match made in heaven. Here are a few mismatches to watch out for. Mismatch Flag #1: Ensure your guest exchange brings value to your audience. Your audience is your currency, so don't jeopardize their trust by featuring someone who doesn't have something of value to offer them. Mismatch Flag #2: Consider if the other show's audience aligns with your content. It's a two-way street – make sure you can provide value to their audience, as well. Mismatch Flag #3: Evaluate the quality and size of the other podcast. Yes, this is a tiny bit of podcast snobbery but if you don't have all the time in the world then this is important. A significant audience gap or a mismatch in niche and quality could impact the success of the exchange. If there aren't any mismatch flags then here are a few more tips to get the most out of the guest exchange. Before you dive in, define your goals. Are you looking to grow your audience, leverage someone else's authority, or align with a specific niche? Knowing your objectives will help you assess each offer strategically. Remember, not every proposed exchange has to be reciprocal. If it doesn't align with your goals, it's okay to decline. Be clear on expectations, especially around promotion, to ensure a fair and balanced collaboration. And here's a pro tip: clarity in communication, including email correspondence, is key. Whether you're pitching or receiving requests, setting expectations upfront ensures a successful exchange. The key to satisfying guest swapping is going in with open wide eyes, having a clear goal, and a discerning mindset. Your podcast is your brand, and you don't want to compromise it just to get on more shows. You don't have to say yes to every opportunity; prioritize quality over quantity. If you found this tip valuable, hit that follow or subscribe button. It lets me know you're serious about podcasting. And if you're podcasting for your business or considering starting one, check out my coaching packages to kickstart or revamp your show. Visit my website for all the details or book a free coaching call. FREE PODCAST COACHING CALL https://calendly.com/timwohlberg COACHING https://podcastperformancecoach.com/    

Will your listener's first impression of your podcast also be their last? You only get one chance for a first impression. **The Listener's Journey: It Starts Before They Press Play** Your listener's journey kicks off long before they even hit that play button. They're on a quest, seeking an expert or a solution to their specific problem. They're turning to platforms like Google, YouTube, and, of course, podcasts. It's the same way most of my clients find their way to me when they're ready to launch a show or make their existing podcast even better. Your potential audience is out there, searching for content that can address the very challenges your business solves. The question is, will they find you? **The Gift of a New Perspective - My Listener Journey** I recently celebrated my 50th birthday and decided it was time for a health checkup. High cholesterol runs in my family, and I was determined to explore alternatives before resorting to medication. So, I did what any curious person would do – I started my research journey. I'm sharing my firsthand experience navigating the world of cholesterol experts through various podcasts, both individual episodes and longer-running series. **The Good, the Bad, and the AI-Generated** My search revealed a spectrum of podcast options. As I explored, I couldn't help but put myself in the shoes of a listener actively searching for a podcast. Some of these podcasts turned out to be AI-generated, even AI-hosted. Frankly, they were quite underwhelming. From robots defining cholesterol to incoherent synthetic voices, it was far from the quality content I was seeking. There were also human-hosted podcasts that promised more episodes but ended up as one-off endeavors, leaving me with a sense of disappointment and frustration. A bad first impression is often the last impression. **Long-Lasting Shows: Titles Tell the Tale** I decided to give longer-lasting podcasts a chance, sifting through their episode titles and descriptions. What I discovered was that these elements revealed a lot about the show's stance on medication, hidden agendas, and their overall approach. This process solidified the concepts I've discussed on this podcast about the listener's journey. **The Listener Journey is Not Linear** The key takeaway here is that podcast listeners don't follow a linear path. They won't necessarily start with episode one and work their way through sequentially. Until they get to know, like, and trust you, they'll cherry-pick content based on their immediate interests. This is why your podcast library should be a treasure trove of valuable, relevant content that caters to their needs and establishes you as the go-to authority for solving their problems. **Step into Your Listener's Shoes** As a podcaster, you can harness the power of my experiences as a listener embarking on a quest to solve a new problem. The key is to put yourself in your listener's shoes. Imagine the circumstances that trigger their search for your expertise. What keywords are they entering into their search bar on Google, Bing, or their favorite podcast platform? The ultimate goal: be discoverable, the first step to winning over your audience. **Master That First Impression** Once your potential listener finds you, it's essential to make a strong first impression. Consider the artwork, the podcast's description, and the episode titles. Do they accurately represent what you have to offer? Does your podcast library feel cohesive and demonstrate your expertise? Remember, you might not get a second chance to make a lasting impression. **Respect Their Time and Don't Sound Like Junk** When your listener presses play, it's make or break time. As a listener, I'm not only assessing the content but also the audio quality. More importantly, I'm looking for hosts who respect my time. Podcast listeners have certain standards, and they expect you to deliver valuable content efficiently. **Would You Pass My Test?** Here's a challenge for you – test your discoverability and evaluate the effectiveness of your first impression. Put yourself in your listener's shoes, especially when they're triggered to seek out your expertise. Can they find you? What do they see when they discover your podcast? How does your content sound, and is it engaging enough to hold their attention? **Elevate Your Podcasting Game** Understanding the listener's journey and the significance of first impressions is paramount in the world of podcasting. By embracing these principles, you can create content that positions you at the top of the search results and keeps your audience coming back for more. If you find that your podcast needs a tune-up to improve its discoverability and first impression, I'm here to help. Consider my Podcast Tune-Up program, and let's work together to enhance your podcast's performance. Book a free Podcast Coaching Call here: https://calendly.com/timwohlberg Check out the Podcast Tune-Up Program https://members.podcastperformancecoach.com/ptu  

I have 5 key tips on how you master your microphone and make your show sound even better. Sorry if this bruises your ego but they're probably multitasking while listening to your podcast. They could be doing household chores, walking the dog, or commuting. If they have to strain to hear what you're saying, your podcast instantly becomes annoying. Was that your goal? No, no it wasn't. So, let's stop annoying your listener and give them the sound quality they deserve! In this episode, I break down the top 5 mistakes podcasters make with their microphones and, most importantly, how to correct them.  Mistake number 1: Using wireless mics. I'll tell you upfront; it's a no-go for professional podcasting. But you don't need to break the bank on a fancy microphone. All we're aiming for is clean and clear audio quality, and an $80 Dynamic USB mic does the job. Dynamic mics are more forgiving and perfect for podcasting. I recommend starting with a Samson QU2 or the Audio-Technica ATR 2100. The key is that they are wired into your recording device. Mistake number 2: Using your microphone incorrectly. Different microphones require different techniques. You must know what kind of mic you have and how to use it. Mic placement is critical, so much, it was my FIRST EPISODE and you can find more information on this in my YouTube videos.  https://www.youtube.com/watch?v=TuQxy7shV3Y https://www.youtube.com/watch?v=0W7B7kxQdmc Mistake number 3: Not using a pop filter. Those plosives and breathiness can be real show-stoppers. Think about your listeners using earbuds or noise-canceling headphones; every 'P' you pop feels like a punch to the ear. Invest in a pop screen or a foam muff for your microphone, or better yet, get both! Mistake number 4: not paying attention to your microphone settings. If you ignore this, you might end up recording with the laptop's onboard mic, and that's brutal. Test, for the love of podcast gods, test! Here's how a pen can help: https://podcastperformancecoach.com/124-three-reasons-great-podcasters-want-to-have-a-pen-handy/ Mistake number 5: Not being mic-aware. You don't want to drift away from the mic as you record. Pay attention to your microphone's placement. Know where the mic is in relation to your mouth. Check out episode 166 for more: https://podcastperformancecoach.com/166-how-to-avoid-the-annoying-podcast-mic-fade/ And remember, these 5 mistakes apply to your guests too. It's YOUR job to make sure they know how to use their microphones correctly. Listen to how they sound, test, and guide them before hitting the record button. If they drift off or start to sound off, pause the interview and fix it. Don't make your listeners choose between annoyance and not listening. Do your listeners a favor and care about their listening experience. It will make you sound better and increase the chances that they become fans and customers. Your authority and credibility are on the line. So, make sure you use the right microphone, learn how to use it correctly, including using a pop screen, test it every time, and stay mic-aware. Make sure your guests adhere to the same standards. There's no excuse for putting your listener in a position where they have to decide between not listening or being annoyed by your poor audio quality. If you feel like your show could sound better but you're not sure what needs to be addressed, I can help in less than 15 minutes. I could probably troubleshoot your issue in 15 seconds. But I'll give you the full 15 minutes or more when you take me up on my FREE podcast Coaching call. Let's get you sounding like a pro. Get on my Calendar: https://calendly.com/timwohlberg    

Have you ever thought 'I'm going to run out of podcast topics!'? Maybe it's kept you from launching a podcast? Ideas-endurance is a real concern. But, if you think you could only come up with 20 topics, hit play! In this episode, I share how to transform those initial 20 topics into a limitless fountain of on-brand, purposeful content. The goal? Making your podcast a major marketing powerhouse. Here's the thing: If you're using your podcast to build authority, you don't need 200 diverse topics. In fact, you shouldn't. It's tempting to showcase the vastness of your knowledge, but that doesn't serve your listeners or business. If you want to be the authority on a topic and the solution to someone's problem then dive deep into what your audience seeks. Want to keep things fresh while consistently delivering on your core competency? Here's my approach: 1. Analogies: Like how Geraldine Carter used a Rubik's Cube to explain a core concept, refreshing analogies make old content feel new. Hit play to learn more. 2. Real-world examples: Share client stories or case studies. They're powerful and breathe new life into your main messages. 3. Perspective shift: Rotate your idea, and inspect it from different angles, even from the misunderstood viewpoints. 4. Lists: Break down ideas into list formats; each list item can be a new episode! Oh, and so can the list itself. And, the list items can also have lists. And so on, and so on... 5. Conversations: Invite guests to share their perspectives. Your client's experiences can also rejuvenate ideas shared in past episodes. Your podcast shouldn't be about constantly sharing new topics. It's about revisiting core ones with a fresh take. Your message stays consistent, and every new listener gets a chance to engage with your core insights. Remember, for some, it might take multiple episodes to truly grasp your message. When they do, they'll realize how invaluable your insights are. Don't fret about constantly innovating topics. Revamp and revitalize your core ones. Your audience will appreciate it, and your business will flourish. Get on my calendar for a FREE PODCAST COACHING CALL https://calendly.com/timwohlberg or book here: https://podcastperformancecoach.com/

Want a podcast that builds authority? Make it relatable. In this episode, I share a simple phrase that can do just that. If your podcast aims to boost your authority and business, I get it... but what about your listeners? Unlocking Relatability: The Key to Building Authority You're definitely a smarty pants - an expert, a thought leader. But here's the snag: Many podcasters alienate their audience, talking over their heads and eroding trust. Let's cut that out. Discover the Relatability Magic Phrase In this episode, I unveil a simple phrase that amps up your relatability factor by making your ideas crystal clear. Here it is: "This might look like..." You can also explore 'This might feel like...' or 'It might sound like...' Whichever phrase you use, you then, follow it up with a list of examples, an anecdote, a client success story, or even a hypothetical story. Put it to Work Imagine you've just shared your brilliant idea or sparkling new concept. But your listeners are scratching their heads and maybe tuning out. They need relatability. They need to understand it the way you do but they're not as experienced as you (that's why they listen to you!). Paint a vivid picture using the magic phrase. Analogies, stories, or personal journey moments – it's your ticket to engagement. Engaging Minds, Not Just Ears With this approach, listeners don't just listen; they actively picture themselves applying your wisdom. Your podcast becomes sticky, and your name comes to mind when they need help. That's authority, baby! Bonus: Listener-Centric Goodness Listener-centric podcasting is the secret sauce for building strong relationships and authority. It's about your impact, not just information. Ready for a Relatability Rehab? As a coach, business owner, or service provider, your content's value lies in impact. A listener-centric approach is your game-changer. Let's work together to amplify your impact, improve ROI, and convert with ease. I've got you covered. Working together might look like reviewing, repositioning, and improving with the Podcast Tune-Up or building a custom podcast with Concept to Casting. Both programs include personal coaching and a proven path to a relatable, business-serving podcast. Book Your Free Podcast Coaching Session Let's turn your podcast into a marketing machine. Relatability and listener-centric podcasting are the game-changes. It's not just what you know; it's how you share it. If you want help making this shift, book your call by clicking the big orange button on my website. Get on my Calendar! https://calendly.com/timwohlberg https://podcastperformancecoach.com/

Suddenly, your podcast has turned into a time-sucking monster. Let's tackle the common woe with my top 5 podcast productivity tips. Finding efficiencies and production hacks comes up from time to time with our clients so it was no surprise when one of them (who recently ushered a tiny human into the world) as for some tips. Juggling everything with her business, parenthood, and podcasting was suddenly feeling like too much but there was no way she was giving up her best lead generator. The solution? Amping up efficiency. Here's the good news — don't need to be sleep-deprived from baby duties to benefit from a sleeker production process.   Here are my top 5 tips for improving podcast productivity:   1. Plan More and Better Our first stop on the journey to podcasting efficiency: planning ahead like a seasoned pro. I've got a gem for you – a 90-day content calendar. Imagine having a roadmap for your podcasting escapade, knowing precisely what lies ahead and when. This isn't just about rescuing time from the clutches of chaos; it's about tapping into a wellspring of creative energy. When you're not grappling with last-minute decisions, your creative juices flow effortlessly, like a river surging after a spring rain. 2. Embrace The AI Revolution Ah, AI – the contemporary magician of efficiency. Embrace AI as your trusty sidekick. This technological marvel isn't just for whipping up recipes with your pantry staples (though it's surprisingly good at that). AI can propel your podcasting game to unparalleled heights. Use AI to brainstorm topic ideas, craft script outlines, suggest interview questions, and even handle post-production tasks like show notes, transcripts, and social media content. Can you tell if this was AI-generated? For a deep dive into this AI wonderland, don't miss episodes 175, 176, and the AI-hosted episode in between. 3. Unleash Your Inner Producer It's time to channel the producer's mindset. It all starts with pre-interview preparation. The time invested here translates into time saved during the interview and editing. During interviews, start a clock when you hit record then, armed with a trusty pen and paper, jot down notes – what to keep, feature, chop — this will streamline your editing process. Even for solo shows, this rule still holds – production notes are your best way to track pickups, best takes, and even promotional snippets. Doing this will save you a mountain of time during editing and promotion. 4. Have Systems, Dammit. Life is simply more beautiful with systems in place. I could do a whole episode on this topic alone. (Interested? Let me know!) But for now, here's a sneak peek. The crown jewel of systems is your file management. Every file has to have a home. Create a folder system that houses each show, its assets, and all recorded elements, each episode basking in its well-organized haven. And don't underestimate time blocking; it's not just for the corporate realm. Block out your schedule, set deadlines for pivotal production components, and establish a hub for seamless team communication. And don't forget templates! Whether it's your production blueprint, episode outlines, show notes, or even email and social media templates – they're the secret to saving time and maintaining consistency. 5. Master the Art of Batch Recording Imagine if you could get the savings of a Costco spree, and apply it to your podcast production time. That's the power of bulk, baby. In the podcast world, it's called batch recording. When you're not operating from a permanent studio, this technique is pure gold. Record multiple interviews or solo shows in a single session. Here's a pro tip: sync this strategy with batching other production elements like script outlines, research, or email outreach. Your vocal stamina might be the only limit, but you'll soon find your groove. That One Shortcut That's a No-Go Now, let's talk about a contentious shortcut: AI-driven editing. I'm not on board with this one. AI-edited content often feels robotic, with every breath and natural pause scrubbed away. Real people breathe, they hesitate, they say 'um' and 'ah.' If you're considering AI for the heavy lifting, that's fine – as long as you or your editor fine-tune the results. After investing so much time and effort into your show, the last thing you want is for your listeners to question your authenticity. Whether it's a newborn or just life in general that's sucking up your time - efficiency is your trusty ally. Apply these tips: craft your plan, welcome AI, embrace your inner producer, build solid systems, and wield the art of batch recording. And don't forget – maintain your authenticity by keeping those edits human. Hungry for more? Eager to unlock my treasure trove of templates and time-saving systems? You're in luck! We cover all of this in both of our coaching programs – the Concept to Casting Podcast Launch Program and the Podcast Tune-Up. Intrigued? Snag your free 15-minute coaching session with me. Access my calendar here: https://calendly.com/timwohlberg https://podcastperformancecoach.com/

If you've got a personal brand, having a podcast is like adding rocket fuel to your brand's growth. But hold on, even if you're rocking a podcast already, there's gold in this episode for you too. Freelancers and service-based businesses, you're not left out – dive in, because I'm about to reveal the ultimate ways a podcast can transform your brand's destiny. First things first, let's set the stage. When I say "personal brand," I'm talking about that business driven by the magnetic force of one person – that's you! Your expertise, your flair, your values – they're the foundation of your business. Let's break it down. A solid personal brand means: 1. Being Remarkable: You're known for something that sets you apart. 2. Radiating Personality: Your charm resonates and sticks. 3. Staying On-Point: Your message is consistent across the board. 4. Putting Skills on Display: You're the go-to authority in your niche. 5. Building Bonds: You're cultivating loyal relationships with your ideal customers. Podcasting? Oh, it's the ace up your sleeve that nails all these goals and more.   Why Podcasting is Your Brand's Bestie 1. Master of Expertise and Authority: Your podcast is your megaphone for expertise. It's where you shine, flaunting your knowledge and cementing your authority. 2. Unleash Consistency and Authenticity: Your podcast is your arena. It's where you show up, be yourself, and passionately tackle topics you love. Your audience connects with your authenticity. 3. Forge Personal Connections: Podcasting is intimate. Listeners tune in, often one-on-one. Your passion ignites a connection, and familiarity breeds liking, trust, and loyalty. That? It's a goldmine for leads and sales. 4. Harmony with Your Brand: But here's the kicker – your podcast has to jive with your brand's core. If it's not echoing your expertise, authority, or true personality, it won't propel your brand – it might even hold it back.   Podcasting is a Marathon, Not a Sprint. You're in it for the long game. Podcasting is no quick win; it's about building relationships and enduring connections. That's why consistency is key.   Existing Podcasters, This One's for You Too If you're already podcasting with a personal brand, don't rest on your laurels. Take a deep dive into your podcast's impact. Is it driving your brand? Or is it lagging behind? Remember, podcasting is just one gear in the marketing machine. The veterans still in the game? They're here because they stuck with it and it's working. Ready to Supercharge Your Brand with Podcasting? If the podcasting bug has bitten, and you're ready to kickstart your brand's journey or refine your current show, I'm here to help. Book a free 15-minute coaching call with me. We'll dig into your podcast dreams and goals. We'll strategize on making your podcast a driving force in your business journey. And trust me, the Tim you hear on this podcast? That's the Tim you'll chat with – guaranteed.   Remember: Podcasting + Personal Brand = Magic Podcasting isn't just about episodes; it's about transforming your brand's destiny. Whether you're a beginner, a podcasting pro, or somewhere in between, it's time to embrace the microphone, infuse every episode with your authentic self, and let your podcast become the guiding light for your audience. Your personal brand's podcast journey starts now. Book Your Free Podcast Coaching Call NOW! Get on my calendar: https://calendly.com/timwohlberg

You want action? You better ask for action. And you better ask right! I'm talking about the keys to dropping an effective call to action in your podcast. You know, it's surprising how often I come across podcasters who either skip or mess up the call to action in their shows. So, let's fix that! I've talked about the importance of the Call to Action before but today, I'm arming you with the tools you need to make your CTAs more effective. There are three critical components to include in every CTA: Why, What, and How. First up is the "Why." Don't underestimate the power of this part. If you want your listeners to take action, you must tell them why. What's in it for them? Remember, it's not about you; it's about what benefits they'll get. If they understand the value they'll gain, they're more likely to act. Next comes the "What." Never assume your audience knows what action to take. Be crystal clear about the specific action you want them to perform – whether it's visiting your website, subscribing, downloading, or anything else. And finally, we have the "How." This is about going the extra mile to explain precisely how to take that action. A simple "download" won't cut it. Be detailed and make sure they know the exact steps to follow. When you provide clarity, your listeners will feel taken care of, and that's what we all want, right? Now, here's a little secret: your call to action isn't always about sales. Sure, it could be, but it doesn't have to be every time. Match your CTA to the content of your episode, and you'll see better results. Context is key! When you listen to this episode, pay attention to how seamlessly I weave my CTAs into the conversation. They are relevant to what I'm discussing, making them feel like natural next steps for you, the listener. No pushiness, no awkwardness – just logical next moves. So, here's your challenge: incorporate CTAs where they make sense in your episodes. Tell your audience why they should act, what action to take, and exactly how to take that acton. I guarantee you'll see way more action! Speaking of action, a recent client praised me for being the only podcast coach who offered actionable advice during a free coaching call. He loved that I was all about action. If you love action too, and you're ready to elevate your podcast, visit podcastperformancecoach.com and click the big orange button to book your free 15-minute coaching call with me. And, don't forget to check out those two other episodes on powerful CTA's. Here are the links I promised. Click here: Episode 102 and Episode 39   BOOK A FREE PODCAST COACHING CALL https://calendly.com/timwohlberg

If you interview people on your podcast you need to constantly be improving your podcast interview skills. In this episode, I dive into the art of interviewing, which goes beyond asking good questions. It's about creating engaging conversations and extracting valuable insights from your guests. So, get ready to make your podcast unmissable with these 5 essential tips to become a better interviewer. Tip #1 - an interviewer's greatest skill is to know when to be quiet and actively listen. Yes, having prepared questions is important, but true magic happens when you listen attentively to your guest's responses. Lean in, get curious, and ask follow-up questions, challenge your guest, or ask for examples and stories to uncover those golden nuggets of wisdom. Now, let's talk about interrupting. Tip #2 is to avoid excessive interruptions. While some interruptions can be compelling, too much of it can annoy your guest and frustrate your listeners. Find the right balance to maintain a smooth flow of conversation. Moving on to Tip #3 - always represent your listener. Think about what your audience might be curious about or need clarification on, and don't hesitate to ask those questions. Your listeners will appreciate your thoughtfulness and feel engaged throughout the episode. Here's a reminder for Tip # 4 - editing is your friend. Knowing that you can edit the conversation later allows you to relax during the interview. If a guest goes off-topic, no worries, you can cut it out. Just be cautious not to over-edit, as you still want the conversation to feel natural and authentic. Last but not least, Tip #5 - embrace the power of silence. Pauses in the conversation can add comedic, emotional, or dramatic impact. They pull your listeners in and keep them engaged. Don't be afraid of a little dead air; it can work wonders. By mastering these interviewing best practices, you'll create a more powerful listening experience and turn your audience into loyal fans who can't wait to share your show with others. If you're hungry for more interview techniques, check out my episode binge list on Podcast Interview Skills right here: https://podcastperformancecoach.com/power-binge-guide-podcast-interview-skills/ And if you're looking to transform your podcast into a marketing machine for your business, explore my coaching packages at PodcastPerformanceCoach.com.   Bok a FREE 15-MINUTE Podcast Coaching Call https://calendly.com/timwohlberg

There's one key practice that I've noticed the majority of podcasters neglect. It's something that puts them at risk of wasting time, sounding like amateurs, and subjecting their listeners to sub-par audio. Can you guess what it is? Testing. Yes, testing your microphone and system before you hit that record button. It might seem obvious, but you'd be surprised how many podcasters skip this step. And the result? Terrible audio that could've easily been avoided. Believe me, I've had countless clients who complain about their audio sounding bad. And you know what my first question to them is? "Did you test?" It's a question they hate because the answer is almost always "no." Podcasters often get complacent. Their system worked fine yesterday, last week, an hour ago, so they assume it'll work just fine again. But it's only when they listen back to their recordings that they realize their audio quality is poor. And let me tell you, poor audio hurts your show and your credibility. Imagine being a master chef, passionately creating a culinary masterpiece. You carefully select the freshest ingredients, measure with precision, and artfully combine flavors. But wait! There's just one problem—you never tasted the dish. Neglecting to test your mic and system is like being that oblivious chef, serving dishes without knowing if they're perfectly seasoned or a disastrous mess. Now, for all you ambitious podcasters out there using podcasting as a recipe for business success or establishing yourself as the ultimate flavor connoisseur in your niche, this is for you. When your audio quality leaves a bitter taste in your listeners' ears, it's not exactly a recipe for authority. So, what does a test look like? Good news—it only takes 90 seconds. Heck, it can even take just 30 seconds! Here's what I do (hit play to get more details on each step):   1. Fire up my system and check my settings. 2. Tap my microphone to ensure it's the correct one being recorded. I always wear my big headphones for this, and I recommend you use wired headphones too, not earpods or Bluetooth ones. 3. If I had guests on the show, I would check their microphone levels and make sure they were using the correct mic by doing the tap test. 4. Hit record on my device or platform and record a short test. 5. Listen to that test with headphones! This step ensures I'm solid and not guessing. I pay attention to background noise, crackling on the line, or anything else that might distract my listener. 6. If I need to make any fixes or adjustments, I troubleshoot until it sounds right.   After this quick run-through, I can record with confidence. My show's quality is not at risk, and I know my audience will enjoy a great-sounding show without any effort on their part. Now, you might be thinking, "Do I really need to test every single time?" The answer is no, but let me remind you why audio testing is crucial. Bad audio is one of the biggest turn-offs for podcast listeners, and they have countless choices when it comes to what they put in their ears. So, don't give them a reason to abandon your show. A simple test every time ensures consistency and efficiency, making your podcast an authority-building machine. If you've ever wished your show could sound as good as other top podcasts, I'm here to help. I'll listen to just ten seconds of your show and give you three or more actionable tips to enhance your audio quality. The best part? It's free, and I'll even offer you a full 15 minutes to discuss them with me. Don't put your authority at risk. The quality of your audio speaks volumes about the quality of your work. Let me be your extra set of ears and help you take your podcast to the next level. Join me in this episode as we delve into the importance of testing and how it can transform your podcasting game. Hit that play button now and let's get started! Book a Free 15-Minute podcast Coaching Call https://calendly.com/timwohlberg