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2 episodes with dynamic ad insertion
TWiT.tv CEO Lisa Laporte breaks down TWiT.tv's current four-tier advertising model—from host-read interstitial and billboard ads that remain in perpetuity, to dynamic ad insertion through Lipson Ads partners, plus Spotify and YouTube video ads. Lisa explains the difference between host-approved vs. producer-read ads, and why diversifying revenue streams became essential for TWiT's survival and growth in the modern podcasting landscape. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.
TWiT.tv CEO Lisa Laporte breaks down TWiT.tv's current four-tier advertising model—from host-read interstitial and billboard ads that remain in perpetuity, to dynamic ad insertion through Libsyn, plus Spotify and YouTube. Lisa explains the difference between host-approved vs. producer-read ads, and why diversifying revenue streams became essential for TWiT's survival and growth in the modern podcasting landscape. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.
Next in Media spoke with Jamie Power, Disney's SVP, Addressable Sales, about ongoing measurement challenges in streaming, what happened with the so-called currency wars, and why it's a big deal that ESPN and Disney are now on the same ad server.Takeaways:The Rise of Actionable Tech at CES 2025Jamie Power highlighted that CES 2025 felt more actionable than ever, with tools and technologies ready to be leveraged immediately, marking a shift from futuristic concepts to practical implementation.Disney's Transparent Data StrategyDisney introduced ad-supported Monthly Active Users (MAU) metrics across platforms like Hulu, ESPN, and Disney+, emphasizing transparency in streaming data to aid better planning for advertisers and agencies.The Role of Disney Compass in Data IntegrationDisney Compass enables seamless integration of data into agency tools, empowering advertisers to deduplicate reach and enhance campaign planning. AI's Transformative Impact on Media PlanningDisney Select AI and partnerships like Publicis Core AI were showcased as tools to generate audience insights, driving strategic decisions and elevating media planning to predictive precision.Balancing Automation with Human ExpertiseJamie addressed concerns about AI replacing jobs, emphasizing its role in streamlining tasks and allowing professionals to focus on impactful, thoughtful strategies.Live Sports on CTV: Game-Changing AdvertisingDisney's advancements in dynamic ad insertion during live sports events ensure scalability and seamless viewer experiences, reshaping how advertisers engage with audiences in real time.Self-Serve Advertising Platforms for SMBsDisney's self-service platform has empowered thousands of small advertisers to access measurable, localized campaigns, from florists targeting specific zip codes to brands leveraging audience-specific tools.Guest: Jamie PowerHost: Mike ShieldsSponsor: ElementalTVProducer: FEL Creative
Lisa Laporte highlights the TWiT.tv's diverse partnership offerings. From exclusive dynamic insertion audio ads through Libsyn Ads to direct partnerships with host-read ads and a comprehensive "goodie bag" of benefits, TWiT.tv has something for every brand looking to reach a highly engaged tech audience. Reach out to our team at advertise@twit.tv to discuss your growth goals and let them help you take your brand to the next level! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Lisa Laporte highlights the TWiT.tv's diverse partnership offerings. From exclusive dynamic insertion audio ads through Libsyn Ads to direct partnerships with host-read ads and a comprehensive "goodie bag" of benefits, TWiT.tv has something for every brand looking to reach a highly engaged tech audience. Reach out to our team at advertise@twit.tv to discuss your growth goals and let them help you take your brand to the next level! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Today I want to talk to you about DAI, or Dynamic Ad Insertion. DAI is a way for you to automatically insert ads (or any audio clip) into your already produced podcast episodes. There are lots of services that allow this, like Transistor and Buzzsprout, which makes it super easy. The way it works is this: You upload your episodes You upload the audio clip you want dynamically inserted You mark whether it's a pre-roll, post-roll, or mid-roll ad You can also (based on the service) set an expiration date, or manually turn it on or off. This allows you to do a few things, but the two I'm using it for are: Selling a limited run ad-campaign (so a 30 day mid-roll on specific episodes) Dynamically changing my call to action depending on the time of year. I got the latter idea from my guest Sam Munoz . Most of the year, I'm promoting my newsletter (this very newsletter, in-fact). But when there's some time-based event or special, I'll be promoting that instead, without have to re-edit every episode. What do you think of DAI? Can you see it being useful for your podcast? Get your free Podcast Process Templates at https://podcastworkflows.com/templates ★ Support this podcast ★
It's been a year since I started my Host-Read Ads podcast, and soon, I will be bringing my pod to TWiT as I plan to include more about the podcasting industry as a whole and feature relevant guests who can help guide brands through podcast advertising. Today, I am going to talk about our decision to pivot our network from a two ad per advertiser per episode model to a one ad per advertiser per episode model. Here are the three reasons why we are making the change. Since 2020, Dynamic Ad Insertion (or DAI) exploded in the podcasting world. And today, it is the number one way that podcasters sell their content. It has pushed our two-ad model right out the door because no one is using it, and it's becoming harder to explain to brands when they only want one ad. So, starting now, we are conforming to the one ad model not because it's better, it's because we are the last network to pivot away from the two ad model. Moving to the one ad model makes our network more attractive to agencies, and we need more brand business if we are going to remain a network. This move should make it easier for agencies to sell our network as they have been wanting us to pivot for years. Our new model will allow brands, who are used to only appearing once in a podcast episode to thoroughly test our network, especially when they can appear in more episodes, so we anticipate being sold out across all shows. I want to be clear that moving to a one-ad model is not as effective as a two-ad model, BUT the industry has moved to be more like radio and TV by geotargeting DAI ads, etc. In order for TWiT to remain competitive, we have to move to this as well. Especially with every podcast network making steep cuts and laying off staff. We either pivot now and survive or join the other networks in layoffs. Therefore, podcast fans, if you love a podcast, then please subscribe to the show, support its sponsors, pay for your content, or join podcast clubs. With advertisers demanding more ad tech, cheaper CPMs, and shorter cancellation policies, ALL podcasts must diversify revenue streams to survive. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Imagine having the power to place an ad anywhere, anytime in your podcast, personalized to your listeners' location. That's the magic of dynamic ad insertion (DAI), a game-changing technology revolutionizing the world of podcast advertising. Join Tammy as she unravels the intricacies of DAI, from how it works to its benefits and risks. We dive into how it automates the ad integration process, freeing up time for podcasters to focus on creating engaging content. We'll also discuss how it can help build revenue, offsetting those pesky hosting costs. But it's not all smooth sailing. We discuss potential pitfalls like inappropriate ad placements and brand confusion. We'll also consider the question that's on everyone's mind— are people listening to these ads? You'll walk away from this episode with a wealth of insights into making Dynamic Ad Insertion work for your podcast. Don't miss out! For the full show notes and resources, please head over to Wildfirecreativecompany.com/Episode89/
Today I am going to talk about the addition of DAI, Dynamic Ad Insertion, to our network TWiT.tv and the difference between it and host-read ads. First, a little context. When the pandemic first hit in 2020, we lost 60% of our advertisers in two weeks. We quickly realized we were one-dimensional because we were an ad-supported network that only offered host-read ads. Since 2020 we have added DAI, which means dynamic ad insertion, and we allow Advertisecast to sell our residual open audio inventory. We also diversified our host-read ad inventory by allowing agencies to book small test campaigns to complement their testing phase with new clients. However, 65% of our host-read ads are with direct partners, and we prefer to grow direct business because having a relationship with the partner is always better than working with an agency. Plus we care and know what we are doing and find that most agencies throw newbies on accounts and honestly waste their clients money because volume doesn't produce results unless you're working with the best and that's not what podcast clients get when going to an agency. Here is the difference between host-read and dynamic ad insertion ads: Host-read ads are delivered by our technology hosts, and they can provide insights, a PE or implied endorsement, features/benefits, and take as long as they want in an ad read to educate our fans about the clients products and services. Plus, the fans of our shows trust our hosts and listen to what they have to say about a product/service. DAI ads are producer-read ads that are inserted directly into our shows. They are :15, :30 or :60 seconds long and never longer. Plus, they are served until the download number is reached that was promised to the client. They do work well for clients and cost less than host-read ads, BUT they lack the trust with the audience because the audience doesn't know who's reading the ad. Both ads work well, and it truly depends on what a client is looking for, and personally, I would recommend both because it takes multiple touchpoints to convert a fan, and the more ways you can reach people, the better. Here at TWiT.tv, we care about brand goals and focus on what it takes to help them grow. If you are interested in advertising with TWiT.tv because you want the gold standard in podcast advertising, then please email advertise@twit.tv, and we will get back to you ASAP. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Episode #6 Waygu Beef https://wagyu.org/breed-info/what-is-wagyu/ Tom Selleck https://en.wikipedia.org/wiki/Tom_Selleck Mister Baseball (with Tom Selleck) https://www.imdb.com/title/tt0104926/ https://en.wikipedia.org/wiki/Mr._Baseball FOSDEM https://fosdem.org/2023/ Budweiser https://us.budweiser.com/ "Natty" Light https://www.naturallight.com/ Twisted Tea https://www.twistedtea.com/ Pisswasser https://www.urbandictionary.com/define.php?term=Pi%C3%9Fwasser Bud Light https://www.budlight.com/ Jim Koch (Sam Adams Beer) https://www.forbes.com/profile/jim-koch/?sh=6854744623d9 Arch Linux https://archlinux.org/ Samson Q2U Microphone http://www.samsontech.com/samson/products/microphones/usb-microphones/q2u/ ATR-2100 Microphone https://www.audio-technica.com/en-us/atr2100-usb Devrandom Podcast http://devrandomshow.org/ Flavordex (Fdroid App) https://f-droid.org/en/packages/com.ultramegasoft.flavordex2/ Castopod https://nlnet.nl/project/Castopod/ Lightning Network https://lightning.network/ Bitcoin https://bitcoin.org/en/ Patreon https://www.patreon.com/ Substack https://substack.com/ Dynamic Ad Insertion for Podcasts https://www.tritondigital.com/news-item/November-30-2020/podcast-dynamic-ad-insertion-101-what-radio-broadcasters-need-to-know ADJUST https://www.adjust.com/product/ CNC Machine https://craftbuds.com/what-is-a-cnc-machine/ Applovin https://www.applovin.com/ Maintainable Podcast https://www.maintainable.fm/ Ruby On Rails https://rubyonrails.org/ Thinking Elixir (podcast) https://podcast.thinkingelixir.com/ Distro Hoppers Digest (Podcast) https://distrohoppersdigest.blogspot.com/ Matrix https://matrix.org/ MIT License https://en.wikipedia.org/wiki/MIT_License https://opensource.org/licenses/MIT BSD 2-Clause License https://en.wikipedia.org/wiki/BSD_licenses#2-clause_license_(%22Simplified_BSD_License%22_or_%22FreeBSD_License%22) https://opensource.org/licenses/BSD-2-Clause GPL License https://en.wikipedia.org/wiki/GNU_General_Public_License https://www.gnu.org/licenses/gpl-3.0.en.html Open UK License https://en.wikipedia.org/wiki/Open_Government_Licence Podcasting 2.0 https://origin.fm/blog/podcasting-2point0/ https://9to5mac.com/2022/06/26/podcasting-2-0/ Podcast Chapter Marks https://audioaudit.io/articles/podcast/chapters AC/DC https://www.acdc.com/ The British Lettuce Situation https://en.wikipedia.org/wiki/Liz_Truss_lettuce AK-74 https://en.wikipedia.org/wiki/AK-74 M16 http://www.military-today.com/firearms/m16.htm M4 http://www.military-today.com/firearms/m4.htm Plumble https://f-droid.org/packages/com.morlunk.mumbleclient/ WBP (Polish Weapon Manufacturer) https://www.wbprogow.com/ What Does The Name "Joe" mean https://www.thebump.com/b/joe-baby-name Ciaran (name meaning) https://en.wikipedia.org/wiki/Ciar%C3%A1n Tala (name meaning) https://www.babycentre.co.uk/babyname/1036725/tala Plate Tectonics https://www.livescience.com/37706-what-is-plate-tectonics.html Seattle https://visitseattle.org/ Vancouver https://www.destinationvancouver.com/ Thanks To: Mumble Server: Delwin HPR Site/VPS: Joshua Knapp - AnHonestHost.com Streams: Honkeymagoo EtherPad: HonkeyMagoo Shownotes by: Sgoti and hplovecraft
Nach 4 Wochen Pause ist nicht nur „Mit Ansage & Absicht“, sondern auch Luisa aus dem Urlaub zurück. Wir diskutieren über die neuesten Entwicklungen der Branche, den spannenden Move von YouTube ins Podcast-Geschäft und begrüßen die wunderbare Maria Lorenz-Bokelberg im Gespräch über das Leben als Geschäftsführerin und was sie nachts wach hält. Natürlich soll hier niemand doof nach Hause gehen, weshalb Luisa den Unterschied zwischen „Dynamic Ad Insertion“ und „Baked In“ erklärt und die neuesten Podcast-Empfehlungen liefert. Und wer sich jetzt fragt, was sich hinter einem „DickOff-Meeting“ verbirgt, wird nach dieser Folge schlauer sein…Eine Produktion von zebra-audio.net GmbH & Co.KGhttps://zebralution.com/impressum Hosted on Acast. See acast.com/privacy for more information.
On this episode of Podcasting Smarter, Podbean's Head of Events, Norma Jean Belenky, speaks with their Director of Customer Success, John Kiernan, about the new Podbean VIP program. The Podbean VIP program offers podcasters an opportunity for free hosting, unlimited podcast channels and access to a powerful advertising network so that creators can focus on content and let us handle the ads for you! "We want to give back to that podcasting community who's really been putting in the work with their shows." - John Kiernan, Podbean's Dir. of Customer Success Benefits include free hosting, unlimited podcast channels and bandwidth and storage (within Podbean's AUP), access to a large network of advertisers, and support from their expert customer success team. The commitment for Podbean VIP is a year of hosting and committing to Podbean's ad solutions. To be eligible for Podbean VIP, podcasts need a minimum of 10,000 downloads per month. In this episode, you will learn the following: 1. Discover the Benefits of Podbean's New VIP Program 2. Learn How to Qualify for Podbean's VIP Program 3. Uncover the Advantages of Dynamic Ad Insertion for Podcasters. Resources: Sign up for the Podbean VIP program now: https://share.hsforms.com/1jEAu2wf1T2ODbBUMTnKRcQ1h2fz Read details about the VIP program on our blog: https://blog.podbean.com/vip-program/ Register for our free upcoming event: Maximizing Your Podcast Reach: The Power of Programmatic Advertising Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977 Other episodes you'll enjoy: How to Set Yourself Up For Ads on Your Podcast with Podbean's Senior Vice President of Advertising, Kerry Tracy How to Get Started with Ads on Your Podcast: LIVE REPLAY What the Heck IS Dynamic Ad Insertion?! About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
This week Bryan Barletta discusses Spotify's streaming ad insertion, what it means for their future, and how it could better the podcast industry overall. Credits:Written by Bryan BarlettaEdited by Tom WebsterProduced with Spooler.fmHosted with ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
This week Bryan Barletta discusses Spotify's streaming ad insertion, what it means for their future, and how it could better the podcast industry overall. Credits:Written by Bryan BarlettaEdited by Tom WebsterProduced with Spooler.fmHosted with ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
In this episode of Podcasting Smarter, the experts at Podbean sit down to discuss best practices for creating impactful podcast ads, including tips on matching the right brands with the right content. In this episode, you will learn: 1. What do brands want from podcast advertising? 2. What are the best practices for creating a podcast ad? 3. What are the benefits of podcast advertising for brands? "The power of podcasting is the length of engagement that people listen to podcasts as opposed to other media." I'm Norma Jean Belenky, head of events for Podbean. On today's episode of Podcasting Smarter, we're featuring a replay of our live event, "How to Make a Podcast Ad." Our experts will be discussing the different kinds of ad technology, including programmatic, dynamic ad insertion, the technology behind some of these ads, and best practices for creating your ad. Stay tuned! In this episode, you will learn the following: 1. What do brands want from podcast advertising? 2. What are the best practices for creating a podcast ad? 3. What are the benefits of podcast advertising for brands? Resources: Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Chapter Summaries: [00:00:01] - Podcasting Smarter is the official podcast from Podbean, featuring podcasting interviews, best practices and helpful tips. Today's episode is a replay of the live event "How to Make a Podcast Ad" featuring the Senior Vice President of Advertising, Kerry Tracy and Director of Customer Success, John Kiernan. [00:01:11] - Podbean is hosting a panel discussion on how to make a podcast ad today. The panelists are Kerry Tracy, John Kiernan and Norma Jean Belenky, Head of Events at Podbean is hosting. Podbean is a podcast hosting and monetizing platform with over 620,000 podcasts choosing Podbean as their podcast host. [00:02:14] - Kerry is the Senior Vice President of Advertising for Podbean and handles the advertising revenue for the podcast on the network. John is Director of Customer Success with Podbean and he works with Enterprise and High Traffic Podcasters. John and Kerry are excited to talk about ads today. [00:03:20] - The power of podcasting is the length of engagement that people listen to podcasts as opposed to other media. The bigger the audience, the more opportunity for monetization and the more people listening who may want to buy the product that is featured on the podcast. [00:04:59] - A podcast ad is an effective way to promote your podcast and grow your audience. The trust with the audience and the emotional component of audio are key to the success of a podcast ad. John and Kerry are going to talk about host read versus pre-produced ads later. [00:07:06] - Kerry explains why podcasting is a good medium for advertisers and brands. Bryan Barletta, who runs Sounds Profitable, talks about best practice for making an ad and how to match the right content with the right audience in the podcast. 70% of people who listen to a podcast ad are either going to the site or checking out the discount. [00:11:21] - John and Kerry talk about the best practices for podcasting ads. John explains how to create an effective ad for the podcasting environment. John recommends making it succinct and making sure that the message is what the message needs to be. No more, no less. [00:15:29] - In a direct response ad, there are three things to consider: the goal, the target audience and the budget. If it's pure branding, it's more about the value of the brand. Direct response is all about ROI. It's the same way as you would track it going into the store. [00:16:33] - Attribution is easier digitally than it is on broadcast. Dynamic ad insertion is where the podcaster can insert a fresh ad into the entire back catalog of a podcast show. There's a difference between dynamic ad insertion and baked in ad insertion and it's important to distinguish between the two. [00:18:50] - When making a podcast ad, it's important to make sure that the message is clear and the call to action is clear. Branding is also important, and so is the frequency of the message. Podcasts are able to reach a lot of people, and the power of audio is getting better. In podcast ads, the host speaks about his or her personal experience with the product and explains why he or she thinks it's good for the advertiser to do that. In podcasting, there is a trust between the listener and the host. The medium that we listen to podcasts on (most people listen via their phone...) [00:25:34] - Podbean has 34,000 podcasts and is looking for host ads. The best way for brands to reach out to a podcaster is via direct communication with dynamic ad insertion technology. The host read as is the host speaking within the actual ad. Podbean approaches certain advertising agencies who have certain brands and they will talk to the brands. One of the largest advertisers in podcasting is going to do a three-week test of their ad campaign with Podbean for three times frequency for that week and then it will be for a number of separate weeks. Ad campaigns are more personal with podcast advertising than with traditional radio. [00:31:14] - The length of engagement with podcasts is important in terms of building a brand and building a good business model. You want to get the highest quality recording and the same quality for the ad that they would for the show. Pre-rolls before the show are the best format for ads. 30 seconds is best for pre-rolls. [00:35:45] - There are three positions within ads for podcasting: preroll, Mid-roll and Post-roll. Pre-roll is right before the episode airs, preroll is in the middle of the episode and post is after the episode. Post-rolls are either promoting their next show or cross promoting other podcasts. [00:38:58] - Kerry explains programmatic podcast advertising and how it works. It's based on DSP and DSP has been around for a while. In the digital side, it can be used by brands like Coca Cola, American Express or Rolls Royce. It is one of the strongest mediums from that perspective in terms of outreach. [00:44:37] - John and Kerry talk about how to produce high quality audio in 2022. They also discuss how to create custom music for ads. John explains how to make sure that people remember your brand, even if they don't want to buy your product. At the moment, it costs about $1000 for a host to read an ad, but Podbean can do an announcer read ad for $100. Podbean wants its podcasters to be successful in their ad campaigns and keep podcasting, so it's something they want to join. [00:50:07] - Kerry explains the difference between host-read ads and announcer read ads and that programmatic is the only way to create large-scale ad campaigns in the podcasting industry. [00:53:43] - Podbean has a couple of options for brands looking to launch a podcast. There are self serve and managed options while programmatic is more suited for the larger brands. There will be some announcements over the next month or two on the programmatic side. [00:55:47] - Podcasters can run their ads on other podcasts using the same engine of the Ads Marketplace and Dynamic Ad Insertion. There are a couple of different pre-made templates with impressions and cost per that you can use to run anywhere from a 7 day to a 30 day campaign to run your shows. [00:57:58] - Podbean hosted a live panel on how to make a podcast ad today. The panel was hosted by Norma Jean Belenky and featured Kerry Tracy, Senior Vice President of Advertising, and John Kiernan, Director of Customer Success. Next month's live panel will discuss how to become a podcast editor using your podcast skills for freelance remote work. Other episodes you'll enjoy: How to Set Yourself Up For Ads on Your Podcast with Podbean's Senior Vice President of Advertising, Kerry Tracy How to Get Started with Ads on Your Podcast: LIVE REPLAY What the Heck IS Dynamic Ad Insertion?! About us: Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Listener Ryan Barrier asked how advertising works in podcasting, and how even old episodes can have current ads in them. So in this episode, we look at dynamic ad insertion and the tricky challenge of balancing business with content.See omnystudio.com/listener for privacy information.
Today I want to talk to you about DAI, or Dynamic Ad Insertion. DAI is a way for you to automatically insert ads (or any audio clip) into your already produced podcast episodes. Let's dive into how exactly it works, how you can get started, and what indie podcasters should use it for.Show NotesProgrammatic Advertising for Podcasters: How to Get StartedMarco's TweetPodcast Ad Delivery: Make Better SandwichesTry BuzzsproutFree Email Course! 5 Fast Fixes to Grow Your PodcastWondering why your podcast growth is stagnating (or non-existent)? You likely just need to make a few small tweaks to see growth. In this Free email course, we'll go over what they are, why they work, and how you can implement them. Sign up below to have it delivered instantly.Get it at https://makemoneypod.com/fixesSupport the show
Today I want to talk to you about DAI, or Dynamic Ad Insertion. DAI is a way for you to automatically insert ads (or any audio clip) into your already produced podcast episodes. Let's dive into how exactly it works, how you can get started, and what indie podcasters should use it for.Show Notes Programmatic Advertising for Podcasters: How to Get Started Marco's Tweet Podcast Ad Delivery: Make Better Sandwiches Try Buzzsprout Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/ ★ Support this podcast ★
Dynamische Werbung in Podcasts ist nichts Neues mehr. Jetzt geht es los mit dynamischen Content Features. Stell dir vor, du könntest deinen Podcast im nachhinein, über Episoden hinweg, verändern. Mit nur einem Klick. Darum geht es heute. Außerdem: Facebook Podcast News & führender Spotify Mitarbeiter geht. Dieser Podcast kommt jetzt täglich in deine Ohren. Mit Trends, News, Infos & Meinungen zum Thema Podcast. Außerdem ein Insight Look in mein Leben als Podcast Produzent & Berater. Zusammen werden wir Podcaster und andere spannende Menschen treffen und hören. Der Podcast360 Newsletter: https://bit.ly/3Faw39C Podcast Beratung, Produktion & Forschung https://www.podcast360.de Mein Instagram: https://www.instagram.com/michatogopodcast Youtube: https://bit.ly/3jiybn3 Schreib mir: micha@podcast360.de
In this episode of Corporate Podcasting Smarter our Director of Communications, Shannon Martin, speaks to Bryan Barletta from Sounds Profitable on how to use emerging ad technology to benefit your podcast, sell ads and stay ahead of the curve. Bryan is the founder of Sounds Profitable, a leader within podcast media on podcast advertising and monetization. ... Corporate Podcast Smarter is an official in-house podcast by Podbean. Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
After seeing the podcasting space gear up for more advertising (something I'm not thrilled with) more media hosts are developing dynamic content. So what is dynamic content, do you need it, and how do you use it? What is Dynamic Content? Dynamic content is content that your media host inserts into your mp3 file at spots you select. This is often used for ads. In some spaces, people confuse "Dynamic Ad Insertion" and "Dynamic Content" as being the same thing. They are not. While you can use Dynamic Content, it does NOT have to be ads. It can be anything that is time-sensitive. Who Offers This Technology? Libsyn.com (LibsynPro solution - full disclosure I work there). Use the coupon code sopfree to get a free month. Captivate has an impressive dynamic content tool that even updates your episode description when you swap out content. Podbean has pod ads https://podads.podbean.com/ Blubrry has a pro version Red Circle (500 weekly downloads) RSS.com (10,000 downloads a day) Pros of Dynamic Content No more outdated time-based content The ability to sell your back catalog* Cons of Dynamic Content You really need to pay attention to volume levels (I'm using WLM Plus plugin) To sell your back episodes you need to go through your whole back episodes and insert spots. Updating old files might be trickier You need to consider how to lead in and come out of dynamic content. Focusrite Interfaces Go to www.focusrite.com/podcasters Unlimited Time Shifted One-On-One Consulting I've added unlimited time-shifted consulting that can be between you and me. If you need someone to stand by you and guide you through the pitfalls of podcasting, you can join worry-free with a money-back guarantee at www.schoolofpodcasting.com/start I Heard It On a Podcast Disney got all sorts of deals when they built the location in Florida. On the No Agenda show they explain that the reason employees are known as "Castmembers" is to get around Florida Labor laws. It's at the 2 hours and25 minute mark. Apple Charts Criteria I've said for years that ratings and reviews do NOTHING but provide social proof. You want people to ask people to follow you and share your show with a friend. see post from Apple Where I Will Be Where I Will Be: Podcast Movement Evolutions March 23-26 Utah Podcast Coalition April 21st Podfest Multimedia Expo May 26-29 Orlando Question of the Month Want some free exposure for your podcast? Go to Go to www.schoolofpodcasting.com/question Check out the question and share your thoughts and insights. I assemble these for the last episode of the month. This show is part of the Power of Podcasting Network
If you've ever needed the basics on how to work with brands, what they're looking for, how to leverage your niche to monetize and all the definitions around CPM's, dynamic ads and more, then this conversation is for you. This week I have the expert of experts on sales, cpm's, ad insertion and podcast monetization, Allyson Marino, Founder of podcast ad agency Lipstick & Vinyl and current Podcast Slate Lead at iHeartMedia to break it down for you. Allyson's bullet points of what you need to know: Brands are looking for their customer in your audience Smaller listenership can garner ad sales if it is niche specific & has an engaged audience How to calculate CPM's Total impressions-per-30-days (total episodes downloaded for 30 days) is what advertisers look for Dynamic Ad Insertion vs. Native Reads Finding Allyson: Twitter: @AllysonSS Instagram:@allyson__marino What's YOUR Brand's Energetic Vibration? Take my 45 Second Quiz Join Unleash Your Podcast Niche Facebook Group for FREE weekly podcast creation trainings, community and podcast resources! Connect with Barsi on Instagram: @thebarsi BE BOLD & KEEP CREATING! Music Credit & Licensing: Upbeat by Jon Luc Hefferman - Production Music This work is licensed under the Creative Commons Attribution-NonCommercial 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA
In this episode of Podcasting Smarter, we'll be talking about and explaining dynamic ad insertion, and how to use podcast advertising technology to benefit your podcast. To learn more about Podbean's dynamic ad insertion platform, PodAds, head over to this link and here's more information on Podbean's Ads Marketplace. ... Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
As a serious independent podcast creator, it's important that you have a https://www.captivate.fm/features (full toolkit available to you) to help you to grow your podcast's audience and to monetize your show(s) in diverse ways. There are so many options available to audio influencers and podcast creators that it can be hard to figure out which range of options to incorporate into your monetization strategy but, inevitably, the subject of sponsors, ads and ad partners will present itself, often sooner rather than later. In short: dynamic ad insertion, or “DAI”, is the process of recording your audio and publishing your podcast episode as normal, then marking areas within that episode where advertising will be inserted by a piece of software after the episode has been published – often with ever-changing parameters, which constitutes the “dynamic” part of the acronym. Dynamic Ad Insertions vs “Baked-In” AdsTo better understand dynamic ad insertion, we first have to look at its opposite number: “baked-in” ads. “Baked-in” refers to the practice of advertisements being read out by the podcast creator during the recording of an episode. Once published, these advertisements are ‘baked-in' parts of the audio and removing or replacing them typically involves re-recording and/or re-editing the entire piece of content, a time-consuming process that is often too cumbersome to achieve and hinders monetization opportunities for audio creators. For example, a podcaster might secure a deal with a local or niche sponsor to partner with them on four episodes and where the podcaster sells them a “pre-roll” and a “mid-roll” ad slot per episode. The podcaster will then agree on a script and a call to action with the sponsor (usually asking the listener to go to a page on a website) and, as the podcaster records their episode, they'll read the scripts at the relevant places whilst doing the recording. They then go ahead and publish that episode as normal and the ads are “baked-in” to the audio content. This is a really common way that serious independent podcasters make money: they're leveraging their audio influence to close a deal and then offering a host-read advert, or multiple adverts, in their content. Dynamic ad insertion gives you the opportunity to achieve the same outcome but also opens the door to various other opportunities, too. Pre-Roll, Mid-Roll & Post-Roll Podcast Ads ExplainedAds are usually sold in “slots”. A “slot” is just a location within your episode that an ad will appear. There are three types of ad location that you might hear about in podcast advertising: Pre-roll – ads are placed before your episode content begins and before any audio from your episode is played. Mid-roll – ads are interspersed within your content. We call these “mid-roll, in-content” here at Captivate because we think it's a little more obvious. Post-roll – ads are placed after your episode content has finished. There's a little flexibility in these terms that you might come across, too. For example, a true pre-roll plays before any other content but for a podcaster who sells ads themselves and reads them out (either baking them in or dynamically inserting them later), they may class an ad within the first few minutes as a pre-roll because it comes before the main content of the episode. The same goes for post-roll: where true post-roll plays after all other audio has finished, a podcaster who has sold a post-roll ad to a sponsor directly may class an ad after their content, but before their outro, as a post-roll. The important thing to remember here is that there is no right or wrong or need to worry about that jargon too much, you'll work with sponsors and ad partners to make sure that the ads are in the right place. Speaking of jargon, there is one more acronym that you need to know: CPM – this stands for “cost per mille”....
Wir sprechen in unserer ersten Folge über eine Technik, mit der Du Dein Vermarktungspotenzial noch weiter ausschöpfen kannst und an der kein Weg mehr vorbeiführt, wenn Du Deine Inhalte monetarisieren möchtest: Dynamic Ad Insertion, kurz DAI. Was DAI genau ist, welche Vorteile diese Werbeform noch alles hat und wie Du in Deinem Podcast mithilfe eines Adservers Geld verdienen kannst, das verraten wir Dir jetzt alles! Hast Du Fragen zum Inhalt oder möchtest Du uns mit Lob überschütten oder mit Kritik verunsichern? Dann schreib uns bitte und gerne eine Mail an partnermanagement@julep.de! Wir freuen uns, von Dir zu lesen.
As always, I learned a lot at this year's Podcast Movement convention, and I'm going to share it with you today.(NEW OPEN)Welcome in, I'm Jon Gay. You'll notice I shortened the intro. I talked to some listeners at Podcast Movement, and the consensus was that while a bunch of artists saying my name sounds cool, it has nothing to do with podcast news. It was great for my ego, but that's about it. Also, after a week of networking and socializing, my voice isn't 100%, but here goes.Podcast Movement started out with Kate Erickson of the successful podcast Entrepreneur On Fire. She talked about podcast workflow in four steps. 1) Idea, 2) Commitment 3) Support 4) Plan. She also discussed tools such as an application form for guests, an online scheduler, Google Alerts, and more. My big takeaway was the Google Alerts. If you find yourself coming up short on topic ideas, use Google Alerts for the topic of your show. Link to Kate's workflow: https://www.eofire.com/podcastworkflowThe keynote we were all waiting for was Tom Webster of Edison Research. People always ask “How can I grow my audience?” What they should be asking is “Why did it stop growing?” Well, it's because people stopped recommending it! Recommendability: know who you are here for, and WHY they are there. Make the show easy to recommend, and master your craft, aka be recommendable!Webster is also Bullish on the soon-to-be-released Facebook audio tools. Facebook is still the biggest social media player out there, and among non-podcast listeners, it's huge. So if Facebook users get their hands on podcasts, that can be a growth opportunity for all of us.Tom says that in 2021, YouTube has become a major player in podcast discoverability. In fact, it's now third in terms of apps behind Spotify at #1, and Apple at #2. Think about it. Google Search is still dominant - and Google owns YouTube. So if your podcast is on YouTube, and the description is search engine optimized, you'll pop up in results. Now this isn't to say you have to have a video version of your show. But at least put the audio with a logo on YouTube with a good description. It will help your searchability.Email is an important tool in marketing your podcast. Great session from Meghan Neasta of AWeber. Social media is great, but you're dependent on someone else's algorithm. Email lets you reach your audience directly, and see data on open rates and clickthroughs. It's also a great way to build personal connections and offer bonus content.Another great Wednesday session was Todd Cochrane of Blubrry. Having a website for your podcast is absolutely crucial. Now I caught Todd in the Starbucks line and he told me you don't have to have a separate website for your show if it's a branded podcast and you're trying to get people to YOUR website. But if the show stands alone, it needs its own site – not just the one your host gives you. However, whichever way you do it, with Google Search so big, search engine optimization is KEY. Todd's action items include having great episode titles and supporting show notes, making it easy to subscribe, contact, and listen, asking for reputable backlinks to your content from folks (Google loves this), and making sure your website is not just mobile friendly, but mobile first.As Wednesday wrapped up, I saw my buddy Jay Nachlis from Coleman Insights, talking about using Blue Ocean strategy to find your podcast niche. If you don't know the analogy, red ocean is where the sharks are, looking for chum. Blue ocean is wide open with endless possibilities. For example, your science podcast may have a lot of competition. But if you focused just on chemistry, you'd be more unique. There are podcasts about the Golden State Warriors, but none specifically about Steph Curry. If you niche down your podcast, you've got a greater chance of success.Thursday's opening keynoter was Shark Tank entrepreneur Mark Cuban. He and co-founder Falon Fatemi were talking about their fireside platform. The idea behind fireside is that you'll get better real time analytics than podcast hosts, but the whole session turned into an infomercial, where they became pigeons and they made podcasting their park bench. This in front of an audience of podcasters. Read the room, dude. Not only did you shamelessly plug your new venture, you insulted your audience in the process.On the flip side, Thursday's highlight was Rob Walch from Libsyn, and his annual “Yes, that marketing advice for your podcast is BS.” His 2021 version was VERY informative.I've spent a lot of time dunking on Apple Podcasts in recent weeks, but according to Libsyn's stats, they are still far and away #1 for podcasts. Part of the reason is that there's 120 DIFFERENT podcast apps that pull FROM Apple! So while Spotify is spending money, grabbing headlines, and is, in my opinion a better user experience, Apple is still king. Your podcast HAS to be on Apple.When you start a podcast, it might be intimidating to hear that there are now 2.3 million podcasts out there. Well guess what? The number of ACTIVE shows are declining. Of those 2.3 million shows, only 322 thousand have done at least 10 episodes and are still creating content– that's only 14%!Next myth from Rob Walch: your podcast needs to be on video. Not true – many of the top podcasts are audio only. We have more time in the day to consume audio than video, because audio is portable. Now, again, it's good to have a presence on YouTube, but that can be as simple as uploading your audio with a logo.Rob also had some best practices to share from Apple Podcasts. #1, the first 30 seconds of your last episode are your most important – that's what people will hear first. Also, don't worry about picking a third category in Apple. Fill out the copyright field and content rating (explicit or not).Also, while you can swear in your show, DON'T swear in your title or description – Apple's bots can kick you out for that. Submit a trailer to Apple 30 days prior to launching your show. It's rare that it takes that long, but if you're planning a campaign around launching your show, you want to be sure that the show exists before you promote it. Also, I can't say this enough – ratings and reviews DO NOT MATTER. This isn't Yelp or Trip Advisor. Yes, they're great for your ego and positive reinforcement, but it has nothing to do with Apple charts. The best way to grow your show is to get people to FOLLOW it (don't say subscribe) and recommend it to your friends. To be successful, you need both good content AND interaction.Finally, Rob was really passionate about privacy. Yes, your IP address is personally identifiable information. That's why we are seeing restrictions on collecting IP addresses in Europe, California, and Colorado, with more regulations to come. This will likely have an effect on Dynamic Ad Insertion going forward. Think about it – if a potential employer or foreign government could learn which podcasts you searched for or listened to – that's potentially VERY dangerous.You know who commands more revenue than all of podcasting, without knowing their users' IP addresses? The Super Bowl. Rob didn't say this specifically, but if you take the time to get to know your listeners, you'll be able to serve them relevant ads just fine.Link to all of Rob's outstanding info, shared with his permission: https://traffic.libsyn.com/secure/lilith/411_PM21_Marketing_BS.pdfMy two big action items coming out of Podcast Movement: optimize my podcast and website for SEO, and start an email list, where I can send you my content every week. If you'd like to sign up, you can do so here: https://jagindetroit.com/subscribeFinally, it was really great to attend an in person event. Yes, there was some angst about the Delta variant, but as a vaccinated person, I took some calculated risks. I don't have any symptoms, but I got COVID tested before I left and when I got back, because I felt it was the responsible thing to do after being around so many people. Seth Resler of Jacobs Media did a great write-up on the "weirdness" of attending an event in person at this stage in the pandemic. You can read it here. https://jacobsmedia.com/what-its-like-to-return-to-an-in-person-conference/There were so many panels that I wanted to attend, but couldn't be multiple places at once. Once the videos are posted online, I'll have more to consume, and hopefully more to report back to you. Until next time, stay healthy and stay safe. Lata!
Find DSP: https://www.deadsetpodcasting.com (https://www.deadsetpodcasting.com) Support DSP: https://buymeacoffee.com/deadpod (https://buymeacoffee.com/deadpod) Rob Greenlee is a long-time Podcaster, Industry Expert, and is currently the VP of Content & Partnerships at Libsyn.com. Rob has held many high level positions in the Podcasting Industry for companies and organisations incl. Microsoft, Podcast One, Spreaker, Libsyn and the Podcast Academy. Rob is also the co-host of https://newmediashow.com (The New Media Show) - one of the most influential shows covering Podcasts and Podcasting. Socials: @joshuacliston on Twitter, Instagram and Facebook. Email: hello@deadsetpodcasting.com Hire Us To Edit Your Show(s): https://www.deadsetpodcasting.com/services (https://www.deadsetpodcasting.com/services) Support this podcast
We've been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this technology is the future of podcast ad tech, and how more people should be working creatively to adopt it.Key Links: Brian Sherman ofA Million Ads Article: https://soundsprofitable.com/update/how-dynamic-ad-insertion-works-----How would you incorporate DAI or DAC into your podcast? ___Credits: Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com Audio engineering by Ian Powell Executive produced by Evo Terra of Simpler Media Special thanks to James Cridland of Podnews Podcast hosting and dynamic insertion wizardry by Whooshkaa Sounds Profitable Theme written by Tim Cameron Join the feed at https://soundsprofitable.supercast.tech/ Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!podcast.study/soundsprofitable Send us messages with Yappa! See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.
We've been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this technology is the future of podcast ad tech, and how more people should be working creatively to adopt it.Key Links:Brian Sherman of A Million AdsArticle: https://soundsprofitable.com/update/how-dynamic-ad-insertion-works-----How would you incorporate DAI or DAC into your podcast? ___Credits:Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.comAudio engineering by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsPodcast hosting and dynamic insertion wizardry by WhooshkaaSounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!podcast.study/soundsprofitableSend us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
Since this week I had the expert of experts on sales and cpm's and ad insertion and podcast monetization then I couldn't let her go without breaking it all down for us. If you've ever needed the basics on how to work with brands, what they're looking for, how to leverage your niche to monetize and all the definitions around CPM's, dynamic ads and more then the conversation I have with Allyson Marino, the Founder of podcast ad agency Lipstick & Vinyl is for you. Allyson's bullet points of what you need to know: Brands are looking for their customer in your audience Smaller listenership can garner ad sales if it is niche specific & has an engaged audience How to calculate CPM Total impressions per month (total episode downloads for the whole month) is how you create the number to share with advertisers that represents your current listenership Dynamic Ad Insertion versus Native Reads Twitter: @AllysonSS Instagram: @allyson__marino or @_lipstickandvinyl_ Visit: https://www.lipstickandvinyl.com Thinking of starting a podcast? Get the FREE companion Podcast Starter Guide now: bebold.avanthausmedia.com/podresourceguide Connect with Barsi on IG: @thebarsi Visit our company website www.avanthausmedia.com for any podcasting or media creation needs. Do you have a question you'd like to ask on Be Bold Begin? We'll feature it on the show and offer answers in an upcoming episode. Just email us here: barsi@avanthausmedia.com Be Bold & Happy Creating!
Bart Roselli, SVP Growth for Veritone One, shared some powerful information about how brands can utilize the benefits of dynamic ad insertion to drive campaign goals. He shares some of the challenges of dynamic ad insertion and how Veritone One overcomes those issues with their clients. Bart also discusses the major differences between embedded ads and dynamic ads and why host read ads will never disappear. Bart talks about what "share of voice" is and how it impacts your ad results. And finally, he talks about what to expect when you work with an advertising agency to place podcast ads. Connect with Bart Roselli on LinkedIn to learn more, or visit Veritone One. _____ ➜ WE DROP NEW EPISODES EVERY WEEK, SO SUBSCRIBE! Want to work with us? Get in touch. Connect with us: Twitter | Linkedin | Facebook | Youtube
Mary & Heather have partnered with Simplecast, which was recently acquired by SiriusXM and Pandora, to create a MomsTown Podcast Network for mom (and, Dad) creators. Do you have a podcast or want to start one? Listen to the 11 key benefits of joining today.
There are two broad categories for ad spots in podcasting: baked-in and dynamic. Baked-in advertising refers to adverts that are part of the original audio, and are either included in the conversation or are just part of the audio file. Dynamic ad insertion refers to ads that are added in during editing and the benefit of this lies in the flexibility it affords podcasters. If your contract is up with certain advertisers, you can simply replace their ad with a new one without having to record anything again. Tune in to hear more!Key Points From This Episode:The two options that you can choose from with regards to podcast ads; dynamic and baked-in.The power of dynamic ads and the benefits of greater flexibility.Using dynamic ad insertion has become very simple with software such as PodBean and Megaphone.Links Mentioned:MegaphonePodBeanThanks for listening! Check us out on Twitter, Instagram @weeditpodcasts, or visit our blog at WeEditPodcasts.com/blog for everything podcast-related.
This is the second episode on podcast sponsorship. Everyone assumes that sponsorship is the default way to make money with a podcast, and the truth is that it's one of the hardest ways to monetize. Podcasters who don't know any better start making mistakes with their sponsorships and I've made thousands of dollars fixing their mistakes. The alternative means that you give up the future value of your podcast. I'd rather tell you about this mistake so you can avoid it now, rather than having to charge you a pile of money later to fix the mistakes! You'll have to listen to the episode to get the full run down, but today I'm explaining why you need to use a podcast hosting company that has dynamic ad insertion technology before you ever begin to accept sponsors - even if you have a non-traditional podcast sponsor relationship. Dynamic Ad Insertion technology can be an expensive option to get through your hosting company. I always recommend https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) as a podcast host because I use it and love it, and they have the dynamic ad insertion technology in beta testing right now. However, you can also use https://adbarker.com (AdBarker) with virtually any podcast hosting company and it will cost you around $50 to have access to this technology. Trust me, if you understand what this episode is about, paying $50 to preserve your future value is well worth it. Listen to the full episode to understand exactly how you can squeeze the most value out of any sponsorship. Want to learn more? https://www.facebook.com/groups/PodcastMonetizationSecrets (Join our private Facebook group here!) You can also find Christy and her team at www.teampodcast.com!
Google said no ad sales based on cross-site browsing, and no to email-based IDs. Disney says yes to ad tech. Roku says yes to Dynamic Ad Insertion. Nielsen gets a hefty load of audience data.
This week's episode of the Q'd Up Podcast on Podcasting is all about tying up loose ends from previous episodes. Jay (Pod Vader) and John make some corrections on past information and dive further into a few topics that are important with a new year beginning. The guys talk about some recent changes to podcast hosting services and who has the best podcast hosting for dynamic ad insertion. John and Jay break down one of the top questions asked, “How do I grow my podcast audience,” sharing their personal insights as well as what metrics might really be the most important to defining success. Jay also discusses what Apple's holiday break is and how it might impact any new podcasts you're trying to launch. And finally, with November wrapped up, there are Apple Podcast's most recent numbers to see what's happening in podcasting. Show highlights:Introduction Recording software - UberConference (3:44) This week's show is being recorded using UberConference. Jay and John give a quick UberConference review using their initial thoughts and what troubles podcasters might have with the service. Podcast hosting (9:03) People loved last week's episode about podcast hosting but with some hosting companies adding new features, we need to bring up the topic again. Best podcast hosting for dynamic ad insertion (12:13) Jay saw this question in a Facebook group and with the topic of podcast hosting still hot and fresh, the guys talk about which platforms they think are best for dynamic ad insertion. How can I grow my podcast audience? (21:00) This is the question most often asked by people who are either thinking of how to start a podcast or those that are already a few episodes in and want to grow quicker. It's both trickier and easier than you'd think, with Jay and John giving insight on how they've done it before. Apple Podcast insights - November's numbers and Apple's holiday break (34:55) Before getting into November's Apple Podcast numbers, Jay and John talk a bit about Apple's holiday break and what that might mean if you're looking to start a new podcast. Jay breaks down the latest Apple Podcast insights thanks to https://mypodcastreviews.com/podcast-industry-statistics/ (My Podcast Reviews). Links:https://www.qd-up.com/ (Q'd Up) https://twitter.com/TheRealPodVader (Pod Vader - Twitter) Pod Vader - Email https://www.linkedin.com/in/podvader (Pod Vader - Linked In) John - Email https://www.linkedin.com/in/john-luckenbaugh (John - Linked In) https://www.uberconference.com/ (UberConference - Video conferencing software) https://www.captivate.fm/ (Podcast hosting: Captivate) https://mypodcastreviews.com/podcast-industry-statistics/ (Podcast statistics - My Podcast Reviews)
After many years as a radio personality and programmer in Canadian radio, Matt Cundill began consulting audio creators. This eventually led to a career in podcasting and more as part of The Sound Off media company. He also hosts the The Sound Off Podcast, "the podcast about broadcast" which is a must listen for any current or former broadcasters. And I don't just say that because I'm a former guest. I wanted to pick Matt's brain on all things podcasting, as he brings a data-driven programmer's approach to his clients. He started by taking us through his radio journey and how it led him to podcasting. Then we dove in to how he helps clients market their podcasts and best practices for both content and sharing it. Matt explained dynamic ad insertion, a way to get current advertising into past episodes. And I asked him how and when podcasters can start selling ads.Finally, we looked at the (early) data on how Coronavirus is affecting podcast consumption.And yes, there was a little bit of Bills/Patriots smack talk.Find Matt on Twitter at Matt Cundill and Sound Off PodcastFind JAG on Twitter at JAGinDetroitFor help with your podcast reach out to JAG@JAGinDetroit.comor check out my website - JAGinDetroit.com
Today on 5 Minute Mondays, you’ll learn about dynamic ad insertion and how it can (potentially) help your podcast.Platforms that offer DAI:Art19MidrollMegaphoneCheck out our new blog podcast: How to Make Money Podcasting.Fill out this short questionnaire to submit a question or topic for a future episode.Need some help with your podcast? Join the Buzzsprout Podcast Community on Facebook to get the help you need from podcasters just like you.
The company says they host for 6,000 podcasters across the world. Visit https://podnews.net/update/whooshkaa-ad-insertion for all the links, and to subscribe.
Dynamic ads promise to make monetization easy for smaller creators, but is it the right choice for your podcast? In this episode, Travis breaks down the pros and cons of dynamic ads.Need some help with your podcast? Join the Buzzsprout Podcast Community on Facebook to get the help you need from podcasters just like you.
RadioPublic launch new features including HearMarks.. Visit https://podnews.net/update/radiopublic-new for the story links in full, and to get our daily newsletter.
Spreaker Live Show #181 for Feb 20th, 2019Show Duration: 78 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com Here is what have on the show this week:-Mobile Audio Editing in Spreaker Studio for iOS has been Announced Whether you want to give it one last edit before publishing or shorten it before saving it to your phone – the new iOS version of Spreaker Studio lets you do all that in seconds.How to use Spreaker Studio’s new trimming feature, on iOS devices.Super simple to use, after recording you can easily trim or shorten the length of your audio clip by tapping on “Edit” and accessing the trimming mode.The tool lets you cut any extras at the beginning, like someone talking before their cue, or at the end, like if you start to trail off into something way off topic!Simply play the recording until the desired start or end point is reached and click to confirm.https://blog.spreaker.com/new-from-spreaker-studio-edit-while-on-the-move/ -Podcast Review of the Week: History’s Top Story Tonight! by Jane Wells - This series is a very unique storytelling podcast that makes KEY historical events like the Bible and the Mayflower trip to the New World into NEWS Like Headline “Evening News” type episode presentations that are very interesting and different from any other history podcast. In this most recent episode clip the show turns The Bible! Genesis Chapter 1 into BREAKING NEWS. When God decides to create the heavens and the earth (and Man), the media is there! Confused reporters do their best to explain the unexplainable! Play Audio Clip from --> -Featured Podcast Show Of The Week: NAB Show Podcast (National Association of Broadcasters) -- > NAB Show is the premiere destination for content creators around the globe and this deep dive proves it. Learn about the vast amounts of education and exhibits dedicated to content creation. Here is a bit more from them! - Sent us a Terrific Show Promo -- play here-Listener Comment - My name is Ricky from the 5ive (Five) Star Wrestling Show and I am a HUGE fan of the Spreaker Live Show and it has helped tremendously!I also am a huge fan of Alex Axum and read his articles "Top Reasons to Podcast Live" and "The Biggest Problem Podcasters Have (And How to Fix it)" in the podcast business journal. Very insightful and straightforward.My listener comment: This is a question for both of you. Are there any aspects (timing, concepts, equipment) in the radio world that podcasters are not utilizing to help their show be more entertaining, engaging or structured? Sorry for the book! Thank you for your consideration! Spreaker Show Link: https://www.spreaker.com/show/five-star-wrestling-showSpreaker Channel Linkl: https://www.spreaker.com/user/jamesone (James-one)My other podcast (which unfortunately podfaded): https://www.spreaker.com/show/jamesonepodcast-Podcasting & Spreaker Event CalendarThe RAIN Podcast Business Summit: March 5th, 2019 - Unlocking the Podcasting MainstreamNew World Stages, 340 West 50th Street, New Yorkhttp://podcastbusinesssummit.com/Podfest Multimedia Expo in Orlando is Coming Too in March 7-9th, In Orlando - PodfestExpo.comNABShow.com - Las Vegas - April 6-11th, 2019, Voxnest and Spreaker will be there in force with a booth again this year.-InterviewI am joined on the show again today by Francesco Baschieri, President/Co-Founder of Voxnest that operates Spreaker, WelcomeLet’s discuss the technology and opportunity of Dynamic Ad Insertion in Podcasts.. Where are we today? How it will evolve over the next few years? What is the needed evolution we see for its impact on growing the economics in the Podcasting MediumWhat is the vision for the destination we would all like to see?We announced audio clip editing in Spreaker Studio for iOS this week, that is an exciting new ability to bring to our mobile version of our studio app.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Spreaker Live Show #181 for Feb 20th, 2019Show Duration: 78 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com Here is what have on the show this week:-Mobile Audio Editing in Spreaker Studio for iOS has been Announced Whether you want to give it one last edit before publishing or shorten it before saving it to your phone – the new iOS version of Spreaker Studio lets you do all that in seconds.How to use Spreaker Studio’s new trimming feature, on iOS devices.Super simple to use, after recording you can easily trim or shorten the length of your audio clip by tapping on “Edit” and accessing the trimming mode.The tool lets you cut any extras at the beginning, like someone talking before their cue, or at the end, like if you start to trail off into something way off topic!Simply play the recording until the desired start or end point is reached and click to confirm.https://blog.spreaker.com/new-from-spreaker-studio-edit-while-on-the-move/ -Podcast Review of the Week: History’s Top Story Tonight! by Jane Wells - This series is a very unique storytelling podcast that makes KEY historical events like the Bible and the Mayflower trip to the New World into NEWS Like Headline “Evening News” type episode presentations that are very interesting and different from any other history podcast. In this most recent episode clip the show turns The Bible! Genesis Chapter 1 into BREAKING NEWS. When God decides to create the heavens and the earth (and Man), the media is there! Confused reporters do their best to explain the unexplainable! Play Audio Clip from --> -Featured Podcast Show Of The Week: NAB Show Podcast (National Association of Broadcasters) -- > NAB Show is the premiere destination for content creators around the globe and this deep dive proves it. Learn about the vast amounts of education and exhibits dedicated to content creation. Here is a bit more from them! - Sent us a Terrific Show Promo -- play here-Listener Comment - My name is Ricky from the 5ive (Five) Star Wrestling Show and I am a HUGE fan of the Spreaker Live Show and it has helped tremendously!I also am a huge fan of Alex Axum and read his articles "Top Reasons to Podcast Live" and "The Biggest Problem Podcasters Have (And How to Fix it)" in the podcast business journal. Very insightful and straightforward.My listener comment: This is a question for both of you. Are there any aspects (timing, concepts, equipment) in the radio world that podcasters are not utilizing to help their show be more entertaining, engaging or structured? Sorry for the book! Thank you for your consideration! Spreaker Show Link: https://www.spreaker.com/show/five-star-wrestling-showSpreaker Channel Linkl: https://www.spreaker.com/user/jamesone (James-one)My other podcast (which unfortunately podfaded): https://www.spreaker.com/show/jamesonepodcast-Podcasting & Spreaker Event CalendarThe RAIN Podcast Business Summit: March 5th, 2019 - Unlocking the Podcasting MainstreamNew World Stages, 340 West 50th Street, New Yorkhttp://podcastbusinesssummit.com/Podfest Multimedia Expo in Orlando is Coming Too in March 7-9th, In Orlando - PodfestExpo.comNABShow.com - Las Vegas - April 6-11th, 2019, Voxnest and Spreaker will be there in force with a booth again this year.-InterviewI am joined on the show again today by Francesco Baschieri, President/Co-Founder of Voxnest that operates Spreaker, WelcomeLet’s discuss the technology and opportunity of Dynamic Ad Insertion in Podcasts.. Where are we today? How it will evolve over the next few years? What is the needed evolution we see for its impact on growing the economics in the Podcasting MediumWhat is the vision for the destination we would all like to see?We announced audio clip editing in Spreaker Studio for iOS this week, that is an exciting new ability to bring to our mobile version of our studio app.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Spreaker Live Show #180 for Feb 13th, 2019Show Duration: 60 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com Here is what have on the show this week:-Why and Ways to bring Listener Calls into your show-The Interview: We have an interesting conversation with Jared 12 year-old Spreaker show host of “The Fire-Rescue Show podcast - -Podcast Review of the Week: This Week Unwrapped - https://www.theweek.co.uk/the-week-unwrapped-Featured Podcast Promo of the Week → Mean Book Club Podcast-If you want to send me an audio promo for your show, I would be happy to play it on the show.-Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com-Podcasting & Spreaker’s Events Calendar - Valentine's Day is coming -On the show today:Why and Ways to bring Listener Calls into your show Spreaker Studio for Desktop - with Uber Conference, Skype Conference or Zoom Rodecaster Pro Mixer $599 - https://www.rode.com/rodecasterpro - Great Demo on YouTube Video Demo - https://www.youtube.com/watch?v=zSYPv3QI5c0 and Rode Video Demo https://youtu.be/04_tOvJe2O8You can use the Rodecaster with Spreaker Studio for DesktopThe only limitation is no call screener abilities, get a friend to help you with this screeningCalls via mobile phone can be ok, if not a co-host and is only a listener calling in-How or When to add Advertising to your Show - Optionally, you can have advertising to your show from your first episode on Spreaker, but is up to you and your plan If you are wanting growing income from your show, you need to plan for that. Many choose to build audience first, then slowly get into advertising, keep in mind audience size is important to gaining revenue from advertising as is most of the time based on a CPM model or getting paid based on an increment of 1,000 download/plays of your show. Ad’s can be either baked in “Host Reads”, typically only available to large audience shows in the 10’s of thousands range. The other type is the monetization offered by Spreaker with every paid pro account utilizes Dynamic Ad Insertion and we do all the ad sales for you. You can enable Preroll, Midroll and Postroll Ads and it will just do it all for you and you get a revenue share on it. Just need to set your Midroll positions in each of your episodes. -Podcast Review of the Week: This Week Unwrapped w/ Oilly Mann - The biggest unreported Global stories of the week, discussed, digested and debated. Hear a sample of “The Week Unwrapped delves behind the headlines and debate what really matters from the past seven days. Is hypersonic flight the future of aviation? Are €1 homes in the Italian countryside worth the money? Play Audio Clip from This Week Unwrapped from the UK --> https://www.theweek.co.uk/the-week-unwrappedFeatured Podcast Show Of The Week: Mean Book Club Podcast -- > https://www.spreaker.com/show/mean-book-club Teaser for Season 3, which came out , Tues, Feb 12th! https://www.spreaker.com/episode/16957991Coming up you are going to hear from four ladies from the Upright Citizens Brigade Theater in New York, Huffington Post, and Bleacher Report. Clara, Sabrina, Sarah, and Johnna read and make fun of New York Times Best Selling books so that you don't have to. New episodes every Tuesday. Here is a bit more from them! - Sent us a Terrific Show Promo -- play here-Comment - Linda Irwin Love the Epidemic Sound music, too! The best place I have ever found to license music.https://www.spreaker.com/store/music-and-effects-licensingChoose from a library of 30,000+ music tracks and 30,000+ sound effects, all royalty-free, together with a simple content license, all powered by Epidemic Sound. Not only can you use these tracks in your podcast, but you’ll be able to distribute your content worldwide without breaking your license restrictions, all rights cleared. Full songs as well as separated instrumental mixes or "stems" to easily trim and loop are yours for the taking.-How does it work?Sign up for a subscription at $99 a year allowing you access to Epidemic Sound’s music and sound effects library.Download your choice of music and sound effects.Your license will cover you for any music you use during your subscription for the life of your content even if you cancel your subscription in the future.Add them to Spreaker Studio and use them throughout your recordings.-Podcasting & Spreaker Event CalendarSpreaker Valentines Day Curated Show List Promotion Starts TODAY (Feb 13) - Featuring a terrific NEW Spreaker Show: “Not Ok Cupid Podcast” on Valentines Day to get some dating and relationship ideas -- https://www.spreaker.com/show/not-ok-cupid-podcast - Give a listen to a sample from their episode #2 Play a clip from ithttps://www.spreaker.com/podcasts/valentines-stories The RAIN Podcast Business Summit: March 5th, 2019 - Unlocking the Podcasting MainstreamNew World Stages, 340 West 50th Street, New Yorkhttp://podcastbusinesssummit.com/PANEL: Podcast Marketing for Every BuyerLive host-read sponsorship messages are the traditional podcast advertising format. But an array of advertising solutions, formats, pricing models, and technology have developed to serve different marketing needs and expand the range of buyers. In 2017, host-read ads represented 70% of revenue, leaving room for pre-recorded ads. 42% of podcast revenue came from sponsor messages automatically injected into current and past shows. Programmatic audio is entering the podcast realm. Branded podcasting grew from 1.5% to 6.5% in a year. This panel explores and untangles how podcasting serves marketers of all types. Podfest Multimedia Expo in Orlando is Coming Too in March 7-9th, In Orlando - PodfestExpo.comNABShow.com - Las Vegas - April 6-11th, 2019, Voxnest and Spreaker will be there in force with a booth again this year.-Interview 1#Jared, who hosts “The Fire Rescue Show” Podcast on Spreaker - Where we discuss Fire safety, Fire trucks, and the Equipment they carry – with your host Jared - 12 year old podcaster! https://thefirerescueshow.wordpress.com/ and https://www.spreaker.com/show/the-fire-rescue-show-discussing-fire-safSpreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Spreaker Live Show #180 for Feb 13th, 2019Show Duration: 60 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com Here is what have on the show this week:-Why and Ways to bring Listener Calls into your show-The Interview: We have an interesting conversation with Jared 12 year-old Spreaker show host of “The Fire-Rescue Show podcast - -Podcast Review of the Week: This Week Unwrapped - https://www.theweek.co.uk/the-week-unwrapped-Featured Podcast Promo of the Week → Mean Book Club Podcast-If you want to send me an audio promo for your show, I would be happy to play it on the show.-Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com-Podcasting & Spreaker’s Events Calendar - Valentine's Day is coming -On the show today:Why and Ways to bring Listener Calls into your show Spreaker Studio for Desktop - with Uber Conference, Skype Conference or Zoom Rodecaster Pro Mixer $599 - https://www.rode.com/rodecasterpro - Great Demo on YouTube Video Demo - https://www.youtube.com/watch?v=zSYPv3QI5c0 and Rode Video Demo https://youtu.be/04_tOvJe2O8You can use the Rodecaster with Spreaker Studio for DesktopThe only limitation is no call screener abilities, get a friend to help you with this screeningCalls via mobile phone can be ok, if not a co-host and is only a listener calling in-How or When to add Advertising to your Show - Optionally, you can have advertising to your show from your first episode on Spreaker, but is up to you and your plan If you are wanting growing income from your show, you need to plan for that. Many choose to build audience first, then slowly get into advertising, keep in mind audience size is important to gaining revenue from advertising as is most of the time based on a CPM model or getting paid based on an increment of 1,000 download/plays of your show. Ad’s can be either baked in “Host Reads”, typically only available to large audience shows in the 10’s of thousands range. The other type is the monetization offered by Spreaker with every paid pro account utilizes Dynamic Ad Insertion and we do all the ad sales for you. You can enable Preroll, Midroll and Postroll Ads and it will just do it all for you and you get a revenue share on it. Just need to set your Midroll positions in each of your episodes. -Podcast Review of the Week: This Week Unwrapped w/ Oilly Mann - The biggest unreported Global stories of the week, discussed, digested and debated. Hear a sample of “The Week Unwrapped delves behind the headlines and debate what really matters from the past seven days. Is hypersonic flight the future of aviation? Are €1 homes in the Italian countryside worth the money? Play Audio Clip from This Week Unwrapped from the UK --> https://www.theweek.co.uk/the-week-unwrappedFeatured Podcast Show Of The Week: Mean Book Club Podcast -- > https://www.spreaker.com/show/mean-book-club Teaser for Season 3, which came out , Tues, Feb 12th! https://www.spreaker.com/episode/16957991Coming up you are going to hear from four ladies from the Upright Citizens Brigade Theater in New York, Huffington Post, and Bleacher Report. Clara, Sabrina, Sarah, and Johnna read and make fun of New York Times Best Selling books so that you don't have to. New episodes every Tuesday. Here is a bit more from them! - Sent us a Terrific Show Promo -- play here-Comment - Linda Irwin Love the Epidemic Sound music, too! The best place I have ever found to license music.https://www.spreaker.com/store/music-and-effects-licensingChoose from a library of 30,000+ music tracks and 30,000+ sound effects, all royalty-free, together with a simple content license, all powered by Epidemic Sound. Not only can you use these tracks in your podcast, but you’ll be able to distribute your content worldwide without breaking your license restrictions, all rights cleared. Full songs as well as separated instrumental mixes or "stems" to easily trim and loop are yours for the taking.-How does it work?Sign up for a subscription at $99 a year allowing you access to Epidemic Sound’s music and sound effects library.Download your choice of music and sound effects.Your license will cover you for any music you use during your subscription for the life of your content even if you cancel your subscription in the future.Add them to Spreaker Studio and use them throughout your recordings.-Podcasting & Spreaker Event CalendarSpreaker Valentines Day Curated Show List Promotion Starts TODAY (Feb 13) - Featuring a terrific NEW Spreaker Show: “Not Ok Cupid Podcast” on Valentines Day to get some dating and relationship ideas -- https://www.spreaker.com/show/not-ok-cupid-podcast - Give a listen to a sample from their episode #2 Play a clip from ithttps://www.spreaker.com/podcasts/valentines-stories The RAIN Podcast Business Summit: March 5th, 2019 - Unlocking the Podcasting MainstreamNew World Stages, 340 West 50th Street, New Yorkhttp://podcastbusinesssummit.com/PANEL: Podcast Marketing for Every BuyerLive host-read sponsorship messages are the traditional podcast advertising format. But an array of advertising solutions, formats, pricing models, and technology have developed to serve different marketing needs and expand the range of buyers. In 2017, host-read ads represented 70% of revenue, leaving room for pre-recorded ads. 42% of podcast revenue came from sponsor messages automatically injected into current and past shows. Programmatic audio is entering the podcast realm. Branded podcasting grew from 1.5% to 6.5% in a year. This panel explores and untangles how podcasting serves marketers of all types. Podfest Multimedia Expo in Orlando is Coming Too in March 7-9th, In Orlando - PodfestExpo.comNABShow.com - Las Vegas - April 6-11th, 2019, Voxnest and Spreaker will be there in force with a booth again this year.-Interview 1#Jared, who hosts “The Fire Rescue Show” Podcast on Spreaker - Where we discuss Fire safety, Fire trucks, and the Equipment they carry – with your host Jared - 12 year old podcaster! https://thefirerescueshow.wordpress.com/ and https://www.spreaker.com/show/the-fire-rescue-show-discussing-fire-safSpreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Spreaker Live Show #172 for Nov 28th, 2018Show Duration: 43 minutes- Host: I’m Rob Greenlee of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com- You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at (rob at spreaker.com)- We also announced that we have hired a NEW Head of Content at Voxnest (Spreaker) - Jonathan Zenti out of Rome, Italy. He will be joining us soon here on the show to talk content with us. He is a storytelling podcast producer and recently won a Third Coast Podcast Conference Award for his Meat podcast - http://www.meatpodcast.com/- We have also Hired a new Head of Strategic Partnerships - Mattia Verzella out of NY - This all means things are going to me moving faster on many fronts at the company. - Deezer podcast distribution support is coming soon too. More next week on this topic.Show Today: - Should your do your podcast over a holiday?- International Podcast Advertising is Growing - Record your podcast hand-free with Siri Shortcuts and Spreaker Studio- Listener CommentsOn the show today:- International Podcast Advertising is GrowingWe announced a deal with DAX to drive more podcast advertising opportunities to all podcasters building audiences outside of the USA into countries like UK, but are doing it in Canada, Italy, Spain and other countries.We are growing this area with our international presence.Podcasting solution provider Voxnest announces today that it has partnered with DAX to help monetize UK audiences. Voxnest customers, including those on the company’s Spreaker platform, now have the benefit of DAX monetization, while advertisers can take advantage of advanced targeting and measurement solutions. “It’s an exciting time to be involved in this medium, and we’re confident that our easy-to-use, efficient and scalable solution for creating, monetizing and distributing audio content will have a catalyzing effect on creators worldwide.”This is utilizing Dynamic Ad Insertion technology at Voxnest to Spreaker to help all levels of podcasters to monetize.- Record your podcast hand-free with Siri Shortcuts and Spreaker StudioWith iOS 12, Siri became more than just a voice assistant, it became your virtual mind reader, with the ability to recommend you things you should, or usually do, at particular times.Siri now has the power to automatically identify your common tasks, location or calendar events and will tell you whether you should be somewhere or doing something.Also, it suggests specific apps for specific situations, via its visual interface when you access Spotlight search or with the lock screen – meaning that you can repeat actions quickly and easily.Now users will be able to record phrases which Siri will understand as triggers for predefined actions and this means that it’s even easier to access some of Spreaker Studio features in iOS on iPhone and iPad.Example: Let your voice take control, use Spreaker Studio hands-freeMost interestingly though, there are two special Siri podcast commands available to use with your Spreaker Studio App which will make your podcasting life even easier.First up, is the ‘Record Audio’ trigger, there’s no need to press a button, say the command and you’ll be recording. So even if you’re out and about and doing 200 other things at once, there’s no excuse now not to get podcasting!https://blog.spreaker.com/record-your-podcast-hand-free-with-siri-shortcuts-and-spreaker-studio/- Coming Events Spreaker will be at:http://Podcon.com in Seattle - Jan 19-20, 2019 - Large eventSpreaker will have a booth and Sponsorship this year - Listener Comments & Questions:Mark Dowding - Spreaker Podcaster here - https://www.spreaker.com/user/maninbetaI have to admit I am with Alex on the Pandora thing. Being from outside the USA I don't even see my podcasts getting on to their platform, can we even get on to the Google platform yet?The other issue I have is with listener feedback. Is this going to be yet another place I have to check for listener comments? I don't want to alienate people by not responding to them. But there are too many platforms now to keep track of and see feedback on. I am now of the opinion that if you know your audience then you know where they are mostly consuming their content. I do a Football Manager podcast, a niche made mostly of a younger audience who consume a lot through youtube and Soundcloud. So those are the platforms I focus on (outside of the usual Apple, RSS crowd).Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Spreaker Live Show #172 for Nov 28th, 2018Show Duration: 43 minutes- Host: I’m Rob Greenlee of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com- You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at (rob at spreaker.com)- We also announced that we have hired a NEW Head of Content at Voxnest (Spreaker) - Jonathan Zenti out of Rome, Italy. He will be joining us soon here on the show to talk content with us. He is a storytelling podcast producer and recently won a Third Coast Podcast Conference Award for his Meat podcast - http://www.meatpodcast.com/- We have also Hired a new Head of Strategic Partnerships - Mattia Verzella out of NY - This all means things are going to me moving faster on many fronts at the company. - Deezer podcast distribution support is coming soon too. More next week on this topic.Show Today: - Should your do your podcast over a holiday?- International Podcast Advertising is Growing - Record your podcast hand-free with Siri Shortcuts and Spreaker Studio- Listener CommentsOn the show today:- International Podcast Advertising is GrowingWe announced a deal with DAX to drive more podcast advertising opportunities to all podcasters building audiences outside of the USA into countries like UK, but are doing it in Canada, Italy, Spain and other countries.We are growing this area with our international presence.Podcasting solution provider Voxnest announces today that it has partnered with DAX to help monetize UK audiences. Voxnest customers, including those on the company’s Spreaker platform, now have the benefit of DAX monetization, while advertisers can take advantage of advanced targeting and measurement solutions. “It’s an exciting time to be involved in this medium, and we’re confident that our easy-to-use, efficient and scalable solution for creating, monetizing and distributing audio content will have a catalyzing effect on creators worldwide.”This is utilizing Dynamic Ad Insertion technology at Voxnest to Spreaker to help all levels of podcasters to monetize.- Record your podcast hand-free with Siri Shortcuts and Spreaker StudioWith iOS 12, Siri became more than just a voice assistant, it became your virtual mind reader, with the ability to recommend you things you should, or usually do, at particular times.Siri now has the power to automatically identify your common tasks, location or calendar events and will tell you whether you should be somewhere or doing something.Also, it suggests specific apps for specific situations, via its visual interface when you access Spotlight search or with the lock screen – meaning that you can repeat actions quickly and easily.Now users will be able to record phrases which Siri will understand as triggers for predefined actions and this means that it’s even easier to access some of Spreaker Studio features in iOS on iPhone and iPad.Example: Let your voice take control, use Spreaker Studio hands-freeMost interestingly though, there are two special Siri podcast commands available to use with your Spreaker Studio App which will make your podcasting life even easier.First up, is the ‘Record Audio’ trigger, there’s no need to press a button, say the command and you’ll be recording. So even if you’re out and about and doing 200 other things at once, there’s no excuse now not to get podcasting!https://blog.spreaker.com/record-your-podcast-hand-free-with-siri-shortcuts-and-spreaker-studio/- Coming Events Spreaker will be at:http://Podcon.com in Seattle - Jan 19-20, 2019 - Large eventSpreaker will have a booth and Sponsorship this year - Listener Comments & Questions:Mark Dowding - Spreaker Podcaster here - https://www.spreaker.com/user/maninbetaI have to admit I am with Alex on the Pandora thing. Being from outside the USA I don't even see my podcasts getting on to their platform, can we even get on to the Google platform yet?The other issue I have is with listener feedback. Is this going to be yet another place I have to check for listener comments? I don't want to alienate people by not responding to them. But there are too many platforms now to keep track of and see feedback on. I am now of the opinion that if you know your audience then you know where they are mostly consuming their content. I do a Football Manager podcast, a niche made mostly of a younger audience who consume a lot through youtube and Soundcloud. So those are the platforms I focus on (outside of the usual Apple, RSS crowd).Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Spreaker Live Show #170 for Nov 7th, 2018Show Duration: 29 minutes-Host: I’m Rob Greenlee of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker SkillShow Today: - Is a Fictional Podcasting Boom Building?- Is the podcast listening ear an erogenous zone?- Update on Podcasting to Spotify - Listener CommentsOn the show today:- Coming Fictional Podcasting Boom? Marvel Wolverine Podcast - https://podnews.net/press-release/wolverine-s2“We’re Alive” podcast from 2009 and many seasons and 100 million downloadsNew content companies forming in LA and NYC focus.- Is the podcast listening ear an erogenous zone?"The ear is an erogenous zone". Sarah Torporoff went to the Paris Podcast Festival. Luckily she speaks French, so was able to understand it all. Enjoy this writeup of the event https://medium.com/audio-musings/a-podcast-festival-of-ones-own-56180b6099f3- How to Submit a Podcast to Spotifythe most famous digital audio content platform in the world with 159 million users worldwide and a reported 83 million paying subscribers in June 2018 (up from 57 million in June 2017).Spotify re-hosts your show which means if you have your ads set with Dynamic Ad Insertion they won’t be played – but keep your eyes peeled as Podnews recently stated in one of their recent newsletters that Spotify are currently testing pass-through shows!What’s Needed To Get Approved on SpotifyThis is where we want to explain to you the basics for getting your audio content “Spotify ready”! At a basic level, to submit your podcast to Spotify you need to make sure it is in the following format:-MP3 format with a good quality level: audio with bitrates between 96 and 320 kbps).-Size: Each episode needs to be under 200MB. 200MB works out to be around 83 minutes at 320Kbps or over 200 minutes at 128Kbps.-Podcast Image: your artwork must be square (1:1), the highest resolution possible and either a JPEG or PNG. -Podcast feed values: special characters, in particular the ampersand (&) character must be HTML encoded (&). HTML tags such as or will be removed by Spotify.-Episode titles: should not exceed 20 characters to ensure they sit well on all Spotify screens.-Podcast feed fields: All podcast feeds must have a title, image and at least 1 episode to qualify.-Last but definitely not least, always make sure that your content doesn’t include any copyrighted materials (Podsafe content is fine!).How Long Does it Take and How Do I Know if I’ve Been Approved?Now you’ve sent your podcast to Spotify it’s all just a waiting game! Approval can take anywhere between a few hours to 5 days.The best way to get your podcast on Spotify is to host it on one of the recommended platforms, such as: Spreaker, Libsyn or Podbean. If you’re hosting your podcast on SoundCloud you might use the form from Spotify. https://artists.spotify.com/faq/popular#how-do-i-get-a-podcast-on-spotifyhttps://podcasters.spotify.com/Where do you see Spotify statistics?After your show starts to get plays on Spotify you’ll no doubt want to see what effect it has on your listens! Although Spotify doesn’t give podcasters direct access to their stats and data, most of the numbers you need to know you’ll find by checking your host platform. Spreaker has made sure your Statistics Dashboard on your CMS page includes your Spotify plays and downloads and when you access your Sources pagehttps://blog.spreaker.com/how-to-submit-a-podcast-to-spotify/- Coming Events Spreaker will be at:Next Event: Vancouver Podcast Festival - November 8-10, 2018 - https://www.vanpodfest.caPodcon.com in Seattle - Jan 19-20, 2019 - Large event- Listener Comments & Questions:Linda IrwinAlex ended up in a Sasquatch's tummyTamara - Shelf AddictionI appreciated hearing from Amy today. Thanks for having her on.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Spreaker Live Show #170 for Nov 7th, 2018Show Duration: 29 minutes-Host: I’m Rob Greenlee of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker SkillShow Today: - Is a Fictional Podcasting Boom Building?- Is the podcast listening ear an erogenous zone?- Update on Podcasting to Spotify - Listener CommentsOn the show today:- Coming Fictional Podcasting Boom? Marvel Wolverine Podcast - https://podnews.net/press-release/wolverine-s2“We’re Alive” podcast from 2009 and many seasons and 100 million downloadsNew content companies forming in LA and NYC focus.- Is the podcast listening ear an erogenous zone?"The ear is an erogenous zone". Sarah Torporoff went to the Paris Podcast Festival. Luckily she speaks French, so was able to understand it all. Enjoy this writeup of the event https://medium.com/audio-musings/a-podcast-festival-of-ones-own-56180b6099f3- How to Submit a Podcast to Spotifythe most famous digital audio content platform in the world with 159 million users worldwide and a reported 83 million paying subscribers in June 2018 (up from 57 million in June 2017).Spotify re-hosts your show which means if you have your ads set with Dynamic Ad Insertion they won’t be played – but keep your eyes peeled as Podnews recently stated in one of their recent newsletters that Spotify are currently testing pass-through shows!What’s Needed To Get Approved on SpotifyThis is where we want to explain to you the basics for getting your audio content “Spotify ready”! At a basic level, to submit your podcast to Spotify you need to make sure it is in the following format:-MP3 format with a good quality level: audio with bitrates between 96 and 320 kbps).-Size: Each episode needs to be under 200MB. 200MB works out to be around 83 minutes at 320Kbps or over 200 minutes at 128Kbps.-Podcast Image: your artwork must be square (1:1), the highest resolution possible and either a JPEG or PNG. -Podcast feed values: special characters, in particular the ampersand (&) character must be HTML encoded (&). HTML tags such as or will be removed by Spotify.-Episode titles: should not exceed 20 characters to ensure they sit well on all Spotify screens.-Podcast feed fields: All podcast feeds must have a title, image and at least 1 episode to qualify.-Last but definitely not least, always make sure that your content doesn’t include any copyrighted materials (Podsafe content is fine!).How Long Does it Take and How Do I Know if I’ve Been Approved?Now you’ve sent your podcast to Spotify it’s all just a waiting game! Approval can take anywhere between a few hours to 5 days.The best way to get your podcast on Spotify is to host it on one of the recommended platforms, such as: Spreaker, Libsyn or Podbean. If you’re hosting your podcast on SoundCloud you might use the form from Spotify. https://artists.spotify.com/faq/popular#how-do-i-get-a-podcast-on-spotifyhttps://podcasters.spotify.com/Where do you see Spotify statistics?After your show starts to get plays on Spotify you’ll no doubt want to see what effect it has on your listens! Although Spotify doesn’t give podcasters direct access to their stats and data, most of the numbers you need to know you’ll find by checking your host platform. Spreaker has made sure your Statistics Dashboard on your CMS page includes your Spotify plays and downloads and when you access your Sources pagehttps://blog.spreaker.com/how-to-submit-a-podcast-to-spotify/- Coming Events Spreaker will be at:Next Event: Vancouver Podcast Festival - November 8-10, 2018 - https://www.vanpodfest.caPodcon.com in Seattle - Jan 19-20, 2019 - Large event- Listener Comments & Questions:Linda IrwinAlex ended up in a Sasquatch's tummyTamara - Shelf AddictionI appreciated hearing from Amy today. Thanks for having her on.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Spreaker Live Show #160 for July 18th, 2018Show Duration: 60 minutes-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-PodcastMovement.com is Next Week in Philly July 23-26 -Spreaker Meetup - Tues, 24th evening dinner with Jay Soderberg and I - https://docs.google.com/forms/d/e/1FAIpQLSd9Hjy02hoO-ZM7Sg3yfgUAVUtUnWs1BNjB5q_2YL2DhX6dvw/viewform-Spreaker powered by Voxnest - Whole new booth experience this year with ability to use touch screens to see all of our platforms in our software.- The Power of Dynamic Ad Insertion to Generate Podcast RevenueThursday, July 26th9:00 am – 9:45 am ESTDynamic Ad Insertion is now accessible to all levels of podcasters. In this session, our Head of Partnerships Rob Greenlee, together with other podcasting business veterans, will discuss the growing area of dynamic ad insertion with leading experts that can share real-world experiences. Ad insertion technology is being used by an increasing number of podcasters to not only increase advertising revenue across archive episodes but also to insert pre-recorded host/live read and mentions as well. They will discuss when it makes sense to use ad insertion and how this element of ad technology will continue to change podcast advertising as programmatic buying increases.- State of PodcastingTuesday, July 24th1:30pm – 2:15 pm ESTIn this session, speakers from the very top podcasting industry will take a deep dive into every major facet of the podcasting space in 2018 and beyond and will highlight 2018 market trending data around content, discovery, audience, metrics, platforms, and monetization. Panelists are Rob Greenlee, Todd Cochrane, Kerri Hoffman, Rob Walch, Todd Cochrane, Tom Webster, Hernan Lopez.Podcast Movement Guide - https://blog.spreaker.com/2018/07/12/podcast-movement-2018-guide-industry-event/Show Today:- PodcastMovement is Next Week- Edison Smart Audio Report on Smart Speakers Out Today- Does ad insertion make sense for all sizes and types of podcast publishers?- Gail Nobles Created Audio Jingle for SLS- Other Listener CommentsOn the show today:The Smart Audio Report (Spring 2018) from NPR and Edison Research".- To download the full report: https://www.nationalpublicmedia.com/smart-audio-report/latest-report/https://www.nationalpublicmedia.com/wp-content/uploads/2018/07/Smart-Audio-Report-from-NPR-and-Edison-Research-Spring-2018_Downloadable-PDF.pdf-With more than 43M smart speaker owners in the U.S., adoption of smart speakers is going mainstream. -New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior, and media habits, according to the latest research from The Smart Audio Report, which for the first time after launching in 2017 offers a preview into the realities of mainstream use. The Spring 2018 Report, available July 18 (Today), also reveals opportunities across industries – from publishing and tech to products and services. Key findings include: - For first adopters, the smart speaker is now the #1 way they listen to audio, and 38% of newer, early mainstream users say they purchased the device hoping to reduce screen time - While first adopters demonstrate more advanced smart speaker use – controlling home security and other household devices – Early mainstream users are quickly relying on the technology for a wider range of daily activities – ordering food, making calls, getting traffic reports, researching products, and shopping - Among all smart speaker owners, the most preferred formats for audio advertisements are skills/features created by a brand, host-read ads on podcasts, product endorsements, and sponsor or underwriter announcements during public radio Does ad insertion make sense for all sizes and types of podcast publishers?-Yes, it can work with Programmatic ads and being able to monetize archive episodes. -Non-evergreen past shows will make less money then shows with true evergreen content. -Depends on types of ads too - radio-like or Live reads-Can automate the monetization of your podcast-Power in combining Programmatic and Live ReadsListener Comments & Questions:http://twitter.com/DaveThackeray Jul 17@spreaker I hate your tagline. "Listen to the world's trendiest podcasts or create your own on Spreaker"? TRENDIEST? Talk about putting off 99% of your creators!https://twitter.com/robgreenlee/status/1019257507359756288Doug SalamoneAll my sites are SSL. It's $8 a year.Linda IrwinGo Daddy charges an arm and a leg for SSL.If you are hosting on WIX, you can get the SSL free.Linda IrwinHi . . . just got back. Listening on Spreaker web and listen to a show later (not live) all of the way through and notice 0 plays and so many downloads. Then come back later because I commented and wanted to see if someone else had commented also, and it still shows 0 plays.Spreaker Live ShowHi Linda, Can you clarify a little more on your question? Are you asking about embed webplayer counts?Linda IrwinMy question today is why are my listens to other episodes not showing up where the listen counts are visible?Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Spreaker Live Show #160 for July 18th, 2018Show Duration: 60 minutes-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-PodcastMovement.com is Next Week in Philly July 23-26 -Spreaker Meetup - Tues, 24th evening dinner with Jay Soderberg and I - https://docs.google.com/forms/d/e/1FAIpQLSd9Hjy02hoO-ZM7Sg3yfgUAVUtUnWs1BNjB5q_2YL2DhX6dvw/viewform-Spreaker powered by Voxnest - Whole new booth experience this year with ability to use touch screens to see all of our platforms in our software.- The Power of Dynamic Ad Insertion to Generate Podcast RevenueThursday, July 26th9:00 am – 9:45 am ESTDynamic Ad Insertion is now accessible to all levels of podcasters. In this session, our Head of Partnerships Rob Greenlee, together with other podcasting business veterans, will discuss the growing area of dynamic ad insertion with leading experts that can share real-world experiences. Ad insertion technology is being used by an increasing number of podcasters to not only increase advertising revenue across archive episodes but also to insert pre-recorded host/live read and mentions as well. They will discuss when it makes sense to use ad insertion and how this element of ad technology will continue to change podcast advertising as programmatic buying increases.- State of PodcastingTuesday, July 24th1:30pm – 2:15 pm ESTIn this session, speakers from the very top podcasting industry will take a deep dive into every major facet of the podcasting space in 2018 and beyond and will highlight 2018 market trending data around content, discovery, audience, metrics, platforms, and monetization. Panelists are Rob Greenlee, Todd Cochrane, Kerri Hoffman, Rob Walch, Todd Cochrane, Tom Webster, Hernan Lopez.Podcast Movement Guide - https://blog.spreaker.com/2018/07/12/podcast-movement-2018-guide-industry-event/Show Today:- PodcastMovement is Next Week- Edison Smart Audio Report on Smart Speakers Out Today- Does ad insertion make sense for all sizes and types of podcast publishers?- Gail Nobles Created Audio Jingle for SLS- Other Listener CommentsOn the show today:The Smart Audio Report (Spring 2018) from NPR and Edison Research".- To download the full report: https://www.nationalpublicmedia.com/smart-audio-report/latest-report/https://www.nationalpublicmedia.com/wp-content/uploads/2018/07/Smart-Audio-Report-from-NPR-and-Edison-Research-Spring-2018_Downloadable-PDF.pdf-With more than 43M smart speaker owners in the U.S., adoption of smart speakers is going mainstream. -New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior, and media habits, according to the latest research from The Smart Audio Report, which for the first time after launching in 2017 offers a preview into the realities of mainstream use. The Spring 2018 Report, available July 18 (Today), also reveals opportunities across industries – from publishing and tech to products and services. Key findings include: - For first adopters, the smart speaker is now the #1 way they listen to audio, and 38% of newer, early mainstream users say they purchased the device hoping to reduce screen time - While first adopters demonstrate more advanced smart speaker use – controlling home security and other household devices – Early mainstream users are quickly relying on the technology for a wider range of daily activities – ordering food, making calls, getting traffic reports, researching products, and shopping - Among all smart speaker owners, the most preferred formats for audio advertisements are skills/features created by a brand, host-read ads on podcasts, product endorsements, and sponsor or underwriter announcements during public radio Does ad insertion make sense for all sizes and types of podcast publishers?-Yes, it can work with Programmatic ads and being able to monetize archive episodes. -Non-evergreen past shows will make less money then shows with true evergreen content. -Depends on types of ads too - radio-like or Live reads-Can automate the monetization of your podcast-Power in combining Programmatic and Live ReadsListener Comments & Questions:http://twitter.com/DaveThackeray Jul 17@spreaker I hate your tagline. "Listen to the world's trendiest podcasts or create your own on Spreaker"? TRENDIEST? Talk about putting off 99% of your creators!https://twitter.com/robgreenlee/status/1019257507359756288Doug SalamoneAll my sites are SSL. It's $8 a year.Linda IrwinGo Daddy charges an arm and a leg for SSL.If you are hosting on WIX, you can get the SSL free.Linda IrwinHi . . . just got back. Listening on Spreaker web and listen to a show later (not live) all of the way through and notice 0 plays and so many downloads. Then come back later because I commented and wanted to see if someone else had commented also, and it still shows 0 plays.Spreaker Live ShowHi Linda, Can you clarify a little more on your question? Are you asking about embed webplayer counts?Linda IrwinMy question today is why are my listens to other episodes not showing up where the listen counts are visible?Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Dynamic ad insertion can be a great way to make a few dollars as well as begin to train your listeners to become accustomed to ads in your podcast. But if you don't start to format your podcast to make it sound good, there goes your listeners. Here's how to keep from alienating your audience. Sign up for my free daily newsletter at http://www.circle270media.com (www.circle270media.com). http://www.circle270media.com (www.circle270media.com)
Spreaker Live Show #158 for June 27th, 2018Show Duration: 56 minutes-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-http://PodcastMovement.com is COMING FAST - Next month in Philly July 23-26Show Today:- Future of Dynamic Ad Insertion to Automate Podcast Revenue - Auto Sharing to Facebook Shifts to Pages- Spreaker Custom Show Apps Header Image Size shared - We got some of your commentsOn the show today:- Future of Dynamic Ad Insertion to Automate Podcast RevenueDynamic Ad Insertion is now accessible to all levels of podcasters. Discuss the growing area of dynamic ad insertion Ad insertion technology is being used by an increasing number of podcasters to not only increase advertising revenue across archive episodes, but also to insert pre-recorded host/live read ad mentions as well. We will discuss when it makes sense to use ad insertion How this element of ad technology will continue to change podcast advertising as programmatic buying increases. Share some best practices you should be doing now to ensure you are ready to enable ad insertion down the road. Here is a video demo Alex made of show clock he uses in his Live production on Windows 10:https://www.alexexum.com/showclock- Auto Sharing to Facebook Shifts to PagesATTENTION! SPREAKER USERS Starting August 1 automatic sharing option to your Facebook 'Profile' will no longer function, you will only be able to enjoy the auto-share function with Facebook 'Pages'! https://www.facebook.com/business/learn/set-up-facebook-pageWhat you’ll need to set up your Facebook Page- How to create your Facebook PageA name for your Page and a blurb about your businessYour Page name can be your business name or another name that people may search for to find your business. Use the About section to tell people a little bit about what your business does.- A profile photo and cover photoChoose photos that best represent your business. You may use your logo as your profile photo and an image of your store, products, or one from a current marketing campaign as your cover photo.- Learn about image dimensions for Page photosThe action you want people to take when they come to your PageAt the top of your Page you can add a call-to-action that directs your Page visitors to do something, like visit your website or call your store. Adding a call-to-action button is as easy as a few clicks.- Learn about adding a call-to-action button to your Page- Spreaker Custom Show Apps Header Image SizeIf you want a Show App on iOS and Android - $99 annually for each in Spreaker Store areaApps header image size is now disclosed - 400 x 150, was not disclosed before nowListener Comments & Questions:- Porchlight Family MediaThe Google Podcasts app leaves a lot to be desired. As an avid consumer of podcasts (in addition to a podcast producer), if I can't create a playlist then the app has no appeal to me whatsoever. The app is virtually featureless. I hope this is just the beginning for Google and that they don't stop here. -JD- Doug SalamoneGoogle's new Podcast has limited appeal. But what I really want to know is what's their main agenda with this creation? Remember when their motto was...Don't do evil? Not anymore...PM18 Yes! Rob I need a new Spreaker T-shirt.- Linda IrwinRob . . . you are calming and not blase at all.Too funny, Alex! Your newest app . . . Google Play blocker. *LOL*!I will stick with the Spreaker Android tablet app. It works great.I also need to hear at normal speed.I think it would be nice if Spreaker Live Show could occasionally have a live call-in show to interact with listeners.There were five of us on the marathon live show at one time through the Skype number with Alex.I use the Android tablet app when I travel.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Spreaker Live Show #158 for June 27th, 2018Show Duration: 56 minutes-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-http://PodcastMovement.com is COMING FAST - Next month in Philly July 23-26Show Today:- Future of Dynamic Ad Insertion to Automate Podcast Revenue - Auto Sharing to Facebook Shifts to Pages- Spreaker Custom Show Apps Header Image Size shared - We got some of your commentsOn the show today:- Future of Dynamic Ad Insertion to Automate Podcast RevenueDynamic Ad Insertion is now accessible to all levels of podcasters. Discuss the growing area of dynamic ad insertion Ad insertion technology is being used by an increasing number of podcasters to not only increase advertising revenue across archive episodes, but also to insert pre-recorded host/live read ad mentions as well. We will discuss when it makes sense to use ad insertion How this element of ad technology will continue to change podcast advertising as programmatic buying increases. Share some best practices you should be doing now to ensure you are ready to enable ad insertion down the road. Here is a video demo Alex made of show clock he uses in his Live production on Windows 10:https://www.alexexum.com/showclock- Auto Sharing to Facebook Shifts to PagesATTENTION! SPREAKER USERS Starting August 1 automatic sharing option to your Facebook 'Profile' will no longer function, you will only be able to enjoy the auto-share function with Facebook 'Pages'! https://www.facebook.com/business/learn/set-up-facebook-pageWhat you’ll need to set up your Facebook Page- How to create your Facebook PageA name for your Page and a blurb about your businessYour Page name can be your business name or another name that people may search for to find your business. Use the About section to tell people a little bit about what your business does.- A profile photo and cover photoChoose photos that best represent your business. You may use your logo as your profile photo and an image of your store, products, or one from a current marketing campaign as your cover photo.- Learn about image dimensions for Page photosThe action you want people to take when they come to your PageAt the top of your Page you can add a call-to-action that directs your Page visitors to do something, like visit your website or call your store. Adding a call-to-action button is as easy as a few clicks.- Learn about adding a call-to-action button to your Page- Spreaker Custom Show Apps Header Image SizeIf you want a Show App on iOS and Android - $99 annually for each in Spreaker Store areaApps header image size is now disclosed - 400 x 150, was not disclosed before nowListener Comments & Questions:- Porchlight Family MediaThe Google Podcasts app leaves a lot to be desired. As an avid consumer of podcasts (in addition to a podcast producer), if I can't create a playlist then the app has no appeal to me whatsoever. The app is virtually featureless. I hope this is just the beginning for Google and that they don't stop here. -JD- Doug SalamoneGoogle's new Podcast has limited appeal. But what I really want to know is what's their main agenda with this creation? Remember when their motto was...Don't do evil? Not anymore...PM18 Yes! Rob I need a new Spreaker T-shirt.- Linda IrwinRob . . . you are calming and not blase at all.Too funny, Alex! Your newest app . . . Google Play blocker. *LOL*!I will stick with the Spreaker Android tablet app. It works great.I also need to hear at normal speed.I think it would be nice if Spreaker Live Show could occasionally have a live call-in show to interact with listeners.There were five of us on the marathon live show at one time through the Skype number with Alex.I use the Android tablet app when I travel.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Two Podcast Growth Strategies and Dynamic Podcast Sponsorship with Ad Insertion Today in episode 620 you will learn two strategies to grow your audience and your subscriptions and you will learn how other podcasters got podcast sponsor. Keep in mind, if you are doing a show for fun, you can do a podcast with no intention of making money and that is 100% fine. I see podcasters who are now choosing media hosts based on their host's ability to get them paid. New media hosts are popping up selling Dynamic Ad Insertion. This is not where you do a host read advertisement. This is where you have ads that that sponsor often had recorded, and then insert them into your show (you pick where they appear). In my example, the recorded ad was at a much lower volume. Growing Your Podcast Through Print 1:50 Mark Miller from the Repurpose Your Career shares how his podcast was featured in an actual paper Magazine, but not only a Magazine AARP. Now one might think that podcast listeners are not reading AARP but it turns out some of them are and now his numbers have taken a sizable jump. So the lesson here is you never know what will bring you more listeners. Today's Podcast Sponsor: PodcastGuests.com 3:49 A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastguests.com helps you become featured on other shows and helps you find guests for your show. Tim “Kimo” Brien from http://kdoipodcasting.com Growing Your Podcast with Face to Face Meetings 5:15 Way back on episode 474 of the School of Podcasting Glenn "the Geek" Hebert (of the Horse Radio Network ) made his first appearance and explained how he had gone to trade shows. Elikqitie from the Travel Gluten Free podcast tried this, and while she didn't get the booth for free (she did get it at a reduced rate). She had tons of interviews and grew her network. One company emailed her after the conference and reached out to be interviewed. Another boost came when someone she met at the event shared an image of them on Instagram and she could see where this was adding to the number of downloads for that episode. Then another contact from the event asked her to host a webinar they are running. Siri Can Subscribe You Audience to Your Podcast 16: 02 Did you know if you have an iPhone you can say, "Hey Siri, Subscribe to the (name of your show ) podcast" and she will ask you to confirm your decision and the subscribe to your show in the Apple Podcasts app. You can do this on Facebook live and share it with your audience. Question(s) of the Month 16:58 This month I asked, If you got a sponsor how did you get it? I also asked, Do you planned on launching a new show this year?" Here are the answers" Win Charles from "Ask Win" does plan on starting a podcast after she graduates from College in 2019. 20:47 She did have a sponsor who found her. 21:50 Cale Nelson from the Modern Christian Men podcast had a sponsor for his Ham Radio 360 show before he even had one episode published. He got a second sponsor who approached him. He does plan on launching two new shows both involving members of his family (Sistercast, and Our Podcast ) 25:34 Tim “Kimo” Brien from http://kdoipodcasting.com will plan on releasing a new show Gray Heroes soon (July) 2734 Luke from the Triangle Tactical Podcast (about competitive shooting). His first sponsor fit his niche and sells bullets for competitive shooting. He got them as a sponsor by reaching out and asking, "Would you like to be a sponsor of my show?" and they did. The second sponsor came to Luke and asked to be a sponsor. They have a competitive shooting related business. 29:55 Matt Rafferty from the Author Inside You podcast (where he interviews first-time authors) and he kept getting approached by a book agent who wanted to have his clients interviewed. Matt worked with the agent to sponsor the show, and now interviews his authors. 31:14 Hilda from the Wise Traditions podcast a podcast for the Weston A. Price Foundation and its Wise Traditions diet and principles. Hilda is looking to create a health-related show in Spanish. She needs a Spanish speaking editor (I suggest Niel Guilarte from Wildstyle Media) . She thought she had a slam dunk as the Wise Foundation already has a publication and Hilda thought the sponsors of the print version would be an easy slam dunk for the digital version, and so far that has not been the case. 35:23 I don't plan on adding more shows (I just added the History of Six SHooter), and I may be retiring the Alexacast (as Amazon fired me from the associate's program). If you are looking for sponsorship and you aren't getting the 5,000 download per episode, try contacting True Native Media who found a few sponsors for me. My latest sponsor approached me directly. I've been taking sponsors as I'm working up an updated version of the Book More Podcast Money. Beware of Moving to a Media Host who Promises Your Podcast Sponsors 36:48 Most sponsors want at least 5000 downloads per episode after 30 days (monthly stats are worthless). Only about 10% of most podcasters get these kinds of numbers. A new trend is Dynamic Advertisement or Dynamic Ad Insertion. This is where you can go in and have ads inserted at the beginning of your show (pre-roll) at the end of your show (post-roll) and somewhere in the episode (midroll). When I take to people who had non-dynamic ads, they are getting paid somewhere between $20-$50 for one thousand downloads (known as CPM). With Dynamic Ad Insertion, it is much muss less. With one company I had 53 ads shown and made .0164 that means I'm making .000309 per download or .31 per 1000 downloads. I tried a new service and I had 1824 ads and earned $.280 that is .00154 per download or $1.54 per thousand downloads. While $1.54 is much better than .31, it is still hideous. In past, I had a podcast that had a flat rate of $90 per episode. I would have to have 58,441 downloads to equal $90. So while people that sell dynamic ad insertion will tell you that you make money selling you back catalog forever, it might just take forever to make the same amount of money that you do where you are paid for your value. While some people may think that getting some pay (no matter how little) is better than no pay. I understand that, but I think there are other ways to get paid for your show (I cover other strategies in my book More Podcast Money, and I'm working on a new revision which will walk about Patreon ) Start Your Podcast Today I would love to work with you to help you plan, launch, and grow your podcast. For the available options and pricing see www.schoolofpodcasting.com/workwithme
TripleM: Medien, Menschen, Meinungen in der Schweiz und anderswo.
Ich spreche mit Andreas über Dynamic Ad Insertion im TV und über seine Firman AMM Streamtech Show Notes: - AMM Streamtech, Andreas Firma: http://www.amm-streamtech.com TripleM: Ihr könnt TripleM übeall dort abonnieren, wo ihr eure Podcasts hört. - TripleM auf Soundcloud: https://soundcloud.com/triplemch - TripleM auf Twitter: https://twitter.com/triplemch
Spreaker Live Show #139 for Dec 20th, 2017Show Duration: 84 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Guest Co-Host: PodVader - Jay Soderberg, Head of Content at BlogTalkRadio & SpreakerWe stream LIVE every Weds at 3pm Pacific /6pm EST from SpreakerLiveShow.comShow Today:- What is Podcasting Dynamic Ad Insertion? How does it work? - What Many Sports Podcasters Can Teach Us About Building Audiences?- Does Podcasting have a Discovery Problem or Some Other Problem?- Apple Launches New Podcast Stats BetaSpreaker is on Instagram: https://www.instagram.com/spreaker_/Spreaker is also on LinkedIn: https://www.linkedin.com/company/spreaker/Tell your audience that your show is now available on Amazon Echo DevicesOn the show today:- What is Podcasting Dynamic Ad Insertion? How does it work?What are Prerolls, Midrolls and PostrollsHost Reads or also called Live Reads - can also be dynamically inserted too if pre-recorded.Targeted injection of a pre-recorded ad spot into an mp3 file not unlike sliding a book into a bookshelfTargeting is done based on the listener’s IP address for geo-targeting, but other factors can be used like demographics and mapping of user preferences or likes or interestsAdvertisers come into a tool and buy ad campaigns (fixed number of plays over a period of time) based on delivered plays of the ads via CPM, CPA or other less common methodsThis ability is coming to Spreaker in 2018 and we are excited to work on tools like this that can help podcasters make money from all their hard work-------------------------------------------------------Please reach out to us and say “Hi”, we want to meet you and know that you are out there listening. Send via email or audio comment (mp3) to rob@spreaker.com and (podvader@blogtalkradio.com) or post a comment on our show page ------------------------------------------------------- What Many Sports Podcasters Can Teach Us About Building Audiences?Actively engaging with audience on a daily basisSocial media usage - live tweeting games- Does Podcasting have a Discovery Problem or Some Other Problem?JacobsMedia.com posted an article this week offering quotes from many leaders in the podcasting space and about half agree we don’t have a podcast listener discovery problem: http://jacobsmedia.com/do-podcasts-have-a-discoverability-problem-we-asked-leaders-in-the-space/But do we have an awareness/medium understanding issue still?One quote: “Yes, podcasts have a discoverability problem, to a degree. Podcast networks appear to be the best way round that, though there’s good work being done by some tech companies, notably Castbox and RadioPublic.The bigger problem podcasts have is that the majority of people who podcast only listen to 2 podcasts a week. The question is whether it’s possible for this to be significantly grown. Discoverability is one thing, but available eartime is quite another.”Another quote: I feel like the problem is less about the discovery of individual podcasts, and more about discovery (and understanding) of podcasts as a whole. Rarely do I hear people who are seasoned podcast listeners complain about not being able to find anything they like to listen to. On the contrary, I often hear of listeners saying there are more shows they want to listen to, than time they have for listening!I think the industry as a whole should be just as focused on becoming more mainstream in terms of awareness, and making it easier for new listeners to actually listen.Rob quote in article: This continued complaining that podcasts have a discovery problem is being driven by many podcasters who are wanting to grow audience faster. Growth like that can be achieved by doing some basic things that are fundamental to online marketing practices that includes inspiring word of mouth sharing.Many podcasters simplistically think that if their show can be magically featured or promoted at existing and new start-up audio companies and available in audio search more, then they will reach more audience and make more money. While this goal is good and fine, the real question being asked is how do we grow the overall audience for all podcasts faster.The question should be how we grow the overall listener base for podcasting to maintain audience growth that matches the escalating number of new podcasts being launched in the market every month? To date the growth of podcast audience has been relatively slow over the past 13 years. Growth of word of mouth sharing of podcasts has been steady and been driven by increasing quality of content, expansion into new content genres and growing media coverage.As we look forward we need to partner with our radio colleagues to transition audio audiences to the inevitable move to on demand audio listening in digital platforms. Then encourage Google Android to do a much better job of presenting podcasting content to its millions of mobile smartphone users.- Apple Launches New Podcast Stats Beta to Underwhelmed Podcast CommunityThe talk about the New Apple Podcasts stats kinda landed with a thud, not much discussion in the community as it is very early days for the new Apple data and much of it is just not populated. Many shows are just not populated with data yet.It is still very interesting to see the number of devices connected to episodes in a timeline to see when devices drop off listening and the over indexing of listening to some episode (listened to more than once by the same device). We have more questions than answers at this point and will develop but go check it out you podcast and see for yourselfThe new podcast metrics beta into this area https://podcastsconnect.apple.com you should check it out if you have a podcast on in Apple #Podcasts.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Spreaker Live Show #139 for Dec 20th, 2017Show Duration: 84 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Guest Co-Host: PodVader - Jay Soderberg, Head of Content at BlogTalkRadio & SpreakerWe stream LIVE every Weds at 3pm Pacific /6pm EST from SpreakerLiveShow.comShow Today:- What is Podcasting Dynamic Ad Insertion? How does it work? - What Many Sports Podcasters Can Teach Us About Building Audiences?- Does Podcasting have a Discovery Problem or Some Other Problem?- Apple Launches New Podcast Stats BetaSpreaker is on Instagram: https://www.instagram.com/spreaker_/Spreaker is also on LinkedIn: https://www.linkedin.com/company/spreaker/Tell your audience that your show is now available on Amazon Echo DevicesOn the show today:- What is Podcasting Dynamic Ad Insertion? How does it work?What are Prerolls, Midrolls and PostrollsHost Reads or also called Live Reads - can also be dynamically inserted too if pre-recorded.Targeted injection of a pre-recorded ad spot into an mp3 file not unlike sliding a book into a bookshelfTargeting is done based on the listener’s IP address for geo-targeting, but other factors can be used like demographics and mapping of user preferences or likes or interestsAdvertisers come into a tool and buy ad campaigns (fixed number of plays over a period of time) based on delivered plays of the ads via CPM, CPA or other less common methodsThis ability is coming to Spreaker in 2018 and we are excited to work on tools like this that can help podcasters make money from all their hard work-------------------------------------------------------Please reach out to us and say “Hi”, we want to meet you and know that you are out there listening. Send via email or audio comment (mp3) to rob@spreaker.com and (podvader@blogtalkradio.com) or post a comment on our show page ------------------------------------------------------- What Many Sports Podcasters Can Teach Us About Building Audiences?Actively engaging with audience on a daily basisSocial media usage - live tweeting games- Does Podcasting have a Discovery Problem or Some Other Problem?JacobsMedia.com posted an article this week offering quotes from many leaders in the podcasting space and about half agree we don’t have a podcast listener discovery problem: http://jacobsmedia.com/do-podcasts-have-a-discoverability-problem-we-asked-leaders-in-the-space/But do we have an awareness/medium understanding issue still?One quote: “Yes, podcasts have a discoverability problem, to a degree. Podcast networks appear to be the best way round that, though there’s good work being done by some tech companies, notably Castbox and RadioPublic.The bigger problem podcasts have is that the majority of people who podcast only listen to 2 podcasts a week. The question is whether it’s possible for this to be significantly grown. Discoverability is one thing, but available eartime is quite another.”Another quote: I feel like the problem is less about the discovery of individual podcasts, and more about discovery (and understanding) of podcasts as a whole. Rarely do I hear people who are seasoned podcast listeners complain about not being able to find anything they like to listen to. On the contrary, I often hear of listeners saying there are more shows they want to listen to, than time they have for listening!I think the industry as a whole should be just as focused on becoming more mainstream in terms of awareness, and making it easier for new listeners to actually listen.Rob quote in article: This continued complaining that podcasts have a discovery problem is being driven by many podcasters who are wanting to grow audience faster. Growth like that can be achieved by doing some basic things that are fundamental to online marketing practices that includes inspiring word of mouth sharing.Many podcasters simplistically think that if their show can be magically featured or promoted at existing and new start-up audio companies and available in audio search more, then they will reach more audience and make more money. While this goal is good and fine, the real question being asked is how do we grow the overall audience for all podcasts faster.The question should be how we grow the overall listener base for podcasting to maintain audience growth that matches the escalating number of new podcasts being launched in the market every month? To date the growth of podcast audience has been relatively slow over the past 13 years. Growth of word of mouth sharing of podcasts has been steady and been driven by increasing quality of content, expansion into new content genres and growing media coverage.As we look forward we need to partner with our radio colleagues to transition audio audiences to the inevitable move to on demand audio listening in digital platforms. Then encourage Google Android to do a much better job of presenting podcasting content to its millions of mobile smartphone users.- Apple Launches New Podcast Stats Beta to Underwhelmed Podcast CommunityThe talk about the New Apple Podcasts stats kinda landed with a thud, not much discussion in the community as it is very early days for the new Apple data and much of it is just not populated. Many shows are just not populated with data yet.It is still very interesting to see the number of devices connected to episodes in a timeline to see when devices drop off listening and the over indexing of listening to some episode (listened to more than once by the same device). We have more questions than answers at this point and will develop but go check it out you podcast and see for yourselfThe new podcast metrics beta into this area https://podcastsconnect.apple.com you should check it out if you have a podcast on in Apple #Podcasts.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
I’m happy to have Rob Greenlee, the Head of Podcast Content at Spreaker back on the show to talk about all things podcasting. Rob is a seasoned podcaster and veteran in the podcasting space. He hosts the Spreaker Live Show and is the co-host of the New Media Show along with Todd Cochrane where they’ve been talking about what’s happening in podcasting for the past five years. On today’s show, Rob shares with us what he sees happening in the world of podcasting and its future, the rise of podcasting events across the U.S. and abroad, the upcoming panels he’s moderating at this years Podcast Movement, and more superb insight about podcasting that you don’t want to miss. 05:06 - The struggle of keeping up with your favorite podcasts 07:18 - Why people lose interest in the podcasts they listen to 10:41 - His podcast, The New Media Show with Todd Cochrane 14:35 - The topics The New Media Show focuses on 17:27 - The problem with Soundcloud as a podcasting platform 20:20 - Podcast hosting companies and their commitment to podcasters 22:11 - What Spreaker thinks about the future of podcasting 24:51 - The rise of more and more podcast hosting platforms 28:34 - The live podcasting space 34:12 - The “explosion” of podcasting events in the U.S. 36:11 - Radio vs Podcast content 37:47 - Are music radio stations in trouble? 38:44 - Podcast Movement Conference 40:01 - The National Association of Broadcasters Conference courting podcasts 42:43 - The panels he’s moderating at Podcast Movement 2017 47:04 - The possibility of a universal format to export podcast episodes to other platforms 49:13 - The Dynamic Ad Insertion tutorial training he’s helping lead at Podcast Movement 50:16 - Are Dynamic Ad Insertions right for you and your podcast? 53:39 - The growing number of new podcasters at podcasting conferences Full Show Notes: http://podcastjunkies.com/rob-greenlee-interview★ Support this podcast on Patreon ★
Spreaker Live Show #105 for March 22nd, 2017Our Topics This Week: -What is Dynamic Ad Insertion and Why You Should Care-Is Podcast Discovery an Issue-Tip of The Week: Interesting Low cost 2 Microphone Mobile Device Setup Show Duration: 44 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWhat is Dynamic Ad Insertion and Why You Should Care?You put an audio ad in and it stays there for a certain amount of time and it comes out when it’s reached a certain amount of impressions or downloads But one must be hyper-cautious of annoying his audience with bad ads and too many ads with this technology. The tech is not so much the issue, but how it is used.Ideally all ads in podcasts should be read by the podcast host, an approach that can work with dynamic ad insertion.One needs to be really careful to make sure the listener experience isn’t degraded at all from this ad delivery method. One must be mindful of where the ad break is placed inside or at the beginning of content. One also needs to be mindful that using music fades around dynamic ads must be thought through.Some may run dynamic ad insertion with more traditional radio ad type spots with the big brand advertisers. Dynamic ad insertion, if done correctly would not disrupt the long standing host reads experience listeners to podcasts have become accustomed to. No listener would know we’re using ad insertion to deliver an host read or regular old 15 or 30 sec radio spot, because it sounds the same as our other ads they are used to hearing.Dynamic Ad Insertion is rapidly becoming the de facto way of doing business in the Podcasting space. Reality is that there will be a flood of inventory in the space and the CPM rates will likely plummet unless we see more ad targeting in podcasting as a buffer to keep CPM’s up.Dynamic Ad Insertion and Programmatic type ad marketplaces and buying brings risk of commoditization of ad impressions in downloads. Forward-looking podcasters will figure out what their premium content offering products will be to offset these drops in CPM or ad revenue. Podcasters need to diversify.Combining audio with video and click-through ads is part of the solution, but some will be able to sell subscriptions, live performance tickets and other products that add value to their listeners.This show can be heard in: SLS show Apps on iOS and Android, Spreaker Podcast Radio apps for Android and iOS, iTunes, iHeartRadio, Stitcher, Google Play Music, Radioline.com! Please leave a review.Tip of the Week: Movo Executive Lavalier Clip-on Interview Microphone with Secondary Mic & Headphone Monitoring Input Device for Apple iPhone, iPad, Samsung, Android Smartphones/Tablets - Available on Amazon.The Movo Executive Lavalier is a dual lavalier microphone system compatible with all smartphones and tablets. The Executive lavalier features two separate microphone heads, combined into a single cable that ends in a universal 3.5mm TRRS jack. Each mic head records individually, making it the easiest and most effective way to conduct any 2-person interview. Simply plug the cord into your smartphone or tablet device, attach the clip-on lavalier mics, and activate your choice of recording app. If you don't need both mic heads in a given situation, either lavalier microphone can easily be removed from the TRRS 4-pole cord jacks and stored for later use. Each mic head features identical, high-end audio capture technology, capable of reproducing professional-level audio. The main "interviewer" mic includes 5 feet of cable, while the secondary "interviewee" mic includes 8 feet of cable - allowing each mic head to be freely and comfortably positioned without stretching the cable. Each Executive Lavalier includes two, all-metal alligator lapel clips, four foam windscreens/pop filters and a deluxe carrying case to keep your system organized. https://www.amazon.com/Movo-Executive-Microphone-Monitoring-Smartphones/dp/B019HQHXN4/ref=sr_1_5?s=musical-instruments&ie=UTF8&qid=1490151530&sr=1-5Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Spreaker Live Show #105 for March 22nd, 2017Our Topics This Week: -What is Dynamic Ad Insertion and Why You Should Care-Is Podcast Discovery an Issue-Tip of The Week: Interesting Low cost 2 Microphone Mobile Device Setup Show Duration: 44 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWhat is Dynamic Ad Insertion and Why You Should Care?You put an audio ad in and it stays there for a certain amount of time and it comes out when it’s reached a certain amount of impressions or downloads But one must be hyper-cautious of annoying his audience with bad ads and too many ads with this technology. The tech is not so much the issue, but how it is used.Ideally all ads in podcasts should be read by the podcast host, an approach that can work with dynamic ad insertion.One needs to be really careful to make sure the listener experience isn’t degraded at all from this ad delivery method. One must be mindful of where the ad break is placed inside or at the beginning of content. One also needs to be mindful that using music fades around dynamic ads must be thought through.Some may run dynamic ad insertion with more traditional radio ad type spots with the big brand advertisers. Dynamic ad insertion, if done correctly would not disrupt the long standing host reads experience listeners to podcasts have become accustomed to. No listener would know we’re using ad insertion to deliver an host read or regular old 15 or 30 sec radio spot, because it sounds the same as our other ads they are used to hearing.Dynamic Ad Insertion is rapidly becoming the de facto way of doing business in the Podcasting space. Reality is that there will be a flood of inventory in the space and the CPM rates will likely plummet unless we see more ad targeting in podcasting as a buffer to keep CPM’s up.Dynamic Ad Insertion and Programmatic type ad marketplaces and buying brings risk of commoditization of ad impressions in downloads. Forward-looking podcasters will figure out what their premium content offering products will be to offset these drops in CPM or ad revenue. Podcasters need to diversify.Combining audio with video and click-through ads is part of the solution, but some will be able to sell subscriptions, live performance tickets and other products that add value to their listeners.This show can be heard in: SLS show Apps on iOS and Android, Spreaker Podcast Radio apps for Android and iOS, iTunes, iHeartRadio, Stitcher, Google Play Music, Radioline.com! Please leave a review.Tip of the Week: Movo Executive Lavalier Clip-on Interview Microphone with Secondary Mic & Headphone Monitoring Input Device for Apple iPhone, iPad, Samsung, Android Smartphones/Tablets - Available on Amazon.The Movo Executive Lavalier is a dual lavalier microphone system compatible with all smartphones and tablets. The Executive lavalier features two separate microphone heads, combined into a single cable that ends in a universal 3.5mm TRRS jack. Each mic head records individually, making it the easiest and most effective way to conduct any 2-person interview. Simply plug the cord into your smartphone or tablet device, attach the clip-on lavalier mics, and activate your choice of recording app. If you don't need both mic heads in a given situation, either lavalier microphone can easily be removed from the TRRS 4-pole cord jacks and stored for later use. Each mic head features identical, high-end audio capture technology, capable of reproducing professional-level audio. The main "interviewer" mic includes 5 feet of cable, while the secondary "interviewee" mic includes 8 feet of cable - allowing each mic head to be freely and comfortably positioned without stretching the cable. Each Executive Lavalier includes two, all-metal alligator lapel clips, four foam windscreens/pop filters and a deluxe carrying case to keep your system organized. https://www.amazon.com/Movo-Executive-Microphone-Monitoring-Smartphones/dp/B019HQHXN4/ref=sr_1_5?s=musical-instruments&ie=UTF8&qid=1490151530&sr=1-5Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Spreaker Live Show #94 for Dec 21th, 2016Our Topics This Week: - Nine Evolutions of Podcasting In 2017- No Time Off for Podcasters during Holidays- Listener Comments and FeedbackShow Duration: 27 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Main topic this week: “Nine Evolutions of Podcasting In 2017”-Hosting Distribution Platforms will develop better tools to make monetizing smaller and larger shows easier.-Interactive Advertising Bureau (IAB) continued march towards Podcasting Download Metric Standards.-In-Car Dash Consumption of Podcasts will continue to replace radio listening in the car.-Personal Voice Agents (Alexa/Echo, Google Home, Siri and Cortana) devices will enable more in-home listening growth.-Dynamic Ad Insertion partnered with Programmatic Advertising Buying and Trafficking tools technology will improve. -Some Host Read Advertising will morph into more Host like “Talent Reads”.-Short-Segment Social Media Sharing and Playback Growth.-Live Audio Recording to Podcasting and Listener Festivals grow.-Android takes a larger share of the Podcasting Listening Market.Tip of the Week: No Time Off for Podcasters during Holidays-Keep producing episodes during the holidays on your regular schedule-Listeners get new gadgets and have extra time to listenListener Comments and Feedback on SLS93: Attracting Younger AudiencesDave Kanyan (Canyon)I try to engage younger listeners by keeping my show a half hour or less. I try to keep my energy up and the show lively. I'll engage with anyone who comments or emails my show. I try not to sound too much like an old man and say things like "kids today". I usually have more than one topic or story on my show so there is a variety of things to sink your teeth into. I keep it very honest and I show humility and try to be humble, yet confident I know how I feel. Also I know many younger stand up comedians from my days as a stand up and I talk to them about who they listen to and what shows they may be guesting on. I'm working on Twitter as I know the kids love that. I comment all over Facebook, and Twitter and wherever I can spreading my name and my shows name out there.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Spreaker Live Show #94 for Dec 21th, 2016Our Topics This Week: - Nine Evolutions of Podcasting In 2017- No Time Off for Podcasters during Holidays- Listener Comments and FeedbackShow Duration: 27 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Main topic this week: “Nine Evolutions of Podcasting In 2017”-Hosting Distribution Platforms will develop better tools to make monetizing smaller and larger shows easier.-Interactive Advertising Bureau (IAB) continued march towards Podcasting Download Metric Standards.-In-Car Dash Consumption of Podcasts will continue to replace radio listening in the car.-Personal Voice Agents (Alexa/Echo, Google Home, Siri and Cortana) devices will enable more in-home listening growth.-Dynamic Ad Insertion partnered with Programmatic Advertising Buying and Trafficking tools technology will improve. -Some Host Read Advertising will morph into more Host like “Talent Reads”.-Short-Segment Social Media Sharing and Playback Growth.-Live Audio Recording to Podcasting and Listener Festivals grow.-Android takes a larger share of the Podcasting Listening Market.Tip of the Week: No Time Off for Podcasters during Holidays-Keep producing episodes during the holidays on your regular schedule-Listeners get new gadgets and have extra time to listenListener Comments and Feedback on SLS93: Attracting Younger AudiencesDave Kanyan (Canyon)I try to engage younger listeners by keeping my show a half hour or less. I try to keep my energy up and the show lively. I'll engage with anyone who comments or emails my show. I try not to sound too much like an old man and say things like "kids today". I usually have more than one topic or story on my show so there is a variety of things to sink your teeth into. I keep it very honest and I show humility and try to be humble, yet confident I know how I feel. Also I know many younger stand up comedians from my days as a stand up and I talk to them about who they listen to and what shows they may be guesting on. I'm working on Twitter as I know the kids love that. I comment all over Facebook, and Twitter and wherever I can spreading my name and my shows name out there.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
Spreaker Live Show #88 for Nov 2nd, 2016Our Topics This Week: - Are we in a Podcasting Bubble?- Playing Your Favorite Podcasts in Spreaker Podcast Radio for iOS- Should Ads in Downloadable Podcasts always be “Host Reads”?- Listener FeedbackShow Duration: 46 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExumSpreaker News at Blog.Spreaker.com:- Playing Your Favorite Podcasts in Spreaker Podcast Radio for iOS:When you find a new favorite, you want to be able to listen to it any time. That’s why we’ve just introduced a new Favorites section, as well as notifications about those favorites, to Spreaker Podcast Radio for iOS, so that you can always keep tabs on them. It’s a personalized element to your listening experience, and is another step closer to matching up our iOS experience to what’s currently available for Android.Let’s take a look at how it’s done:Favoriting your favorites:Adding podcasts to the Favorites section requires just a tap; whenever you run into a podcast you fall head over heels for, simply tap on the star icon on its main page view.Alternatively, if you’re just meandering through the Explore section and find something you like, tap on the the More icon (the three dots), and select Favorite.Everything you’ve starred or favorited will be in the Favorites section, all accessible at the drop of a dime. Know more with notifications:Once you’ve built up your Favorites section, you’ll start receiving notifications every time a new episode or live stream from those favorite podcasts has been released. Tap on the bell icon at the top of the app to get a full listing of those updates, or just rely on the notifications that appear on your phone’s lock screen.Forget the keywords and the searches, you can get to your favorite podcasts in seconds with our new Favorites section and notifications. It’s podcast listening tailored to your ears, and there’s more where that came from coming up for Spreaker Podcast Radio for iOS. Download or update Spreaker Podcast Radio for iOS now, and let us know what you think about the new features!Listener Feedback from Episode #87:Odd Dad Out I've been using the new cms since beta and have loved seeing the bits and pieces slowly adding into it each week. It really makes the whole process of getting an episode published more streamlined.The Truth - Human Performance Yes, I'm enjoying this new CMS. Publishing my podcast via Android.Titus Machiavelli https://www.spreaker.com/show/the-titus-machiavelli-showNew CMS is super simple to use. Great addition to Spreaker and it is "INCLUDED" in the product and not an additional fee-based add on service. This company continues to show how great it is.Tamara @ Shelf Addiction Lol... About editing. I try. But it's hard to cut what seems like good content. I guess it's hard to determine what's extra. I'm working on it though!
We hope you had a chance to attend our Take Five for Your Future webcast, “Dynamic Ad Insertion: Unlocking the Value of Video On Demand, which took place on June 6th. If you did, we welcome your thoughts in the comments below and if you didn’t, you can view the complete webcast here. A panel of experts shared their thoughts on how agencies and content providers believe dynamic ad insertion will open new opportunities for advertisers during this live, interactive webcast. Rob Klippel, VP, New Products & Operations at Comcast Spotlight, kicked off the discussion by explaining what Dynamic Ad Insertion (DAI) is and how it enhances video on demand (VOD) by allowing ads to be dynamically inserted into a VOD program at the beginning and the end of program segments. These ads can be targeted by day-part, genre and rating. He also told attendees that by Q3 of this year, it will be deployed in 100% of Comcast VOD homes. Rob went on to share VOD usage statistics and trends and finished his portion of the webcast by highlighting some of the findings from the Advanced Advertising Media Project. For all the facts and figures on VOD and time-shifting that Rob went over, you can download the full slide deck here. Later in the presentation, Rob shared his thoughts on the similarities between the online ad model and DAI on VOD. Next up, Chad Urice, Managing Director at Media Storm, spoke to attendees from an agency perspective about how DAI impacts the media buying process and how advertisers are reacting to this new advertising opportunity. Rick Mandler, VP, New Media Sales at ABC Television Networks, shared his perspective on VOD from the network side and how VOD impressions are more valuable than impressions in linear programming. Later in the presentation, he shared his thoughts on how networks can benefit from making content available for DAI. Offering up another network perspective was Chris Falkner, VP, Advanced Advertising Technology & Operations at NBC Universal, who discussed how DAI changes the way VOD ad impressions are measured and how DAI can open the door to new advertisers. Rounding out the panel was Nick Troiano, President at BlackArrow, the company behind the advanced advertising technology and part of the industry-wide in initiative known as the Advanced Advertising Media Project (AAMP). While Rob Klippel shared some brief details from this study, Nick took attendees through a deeper dive of the Project, going over the four key findings, which included: 1. Consumers accept advertising on VOD; its presence on VOD is neither a surprise nor a barrier to their viewing experience 2. Ad load on VOD does not affect key measures, such as viewer enjoyment of the show, engagement with advertising, brand recall, interest and purchase intent 3. VOD is fundamentally a TV experience, but with heightened attention and engagement compared to linear TV 4. VOD creates opportunities for different ad formats. Consumers respond positively to longer-form, branded content that recognize their heightened level of attention Since this was an interactive webcast, attendees had the opportunity to ask our speakers more questions about DAI including how it can be bought, fast forwarding’s impact, measurement, etc. To hear our speakers’ answers to these questions and all of our panelists’ insight on DAI, listen to the webcast. To download the slides from this or other educational videos and webcasts, please visit: http://www.comcastspotlight.com/takefive
Viewership of programming on demand is exploding as consumers embrace watching what they want, when they want it. But ad serving technology has limited the ability of both advertisers and programmers to capitalize on these new-found VOD impressions...until now. Watch this brief video and hear from experts about how Dynamic Ad Insertion technology, or the ability to insert commercials "on the fly," will open the door to new, measurable and highly-targeted marketing opportunities.
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