Podcasts about techstyle

In this episode of How I Grew This, Heather Lind joins Mada Seghete to discuss what it takes to become a great product manager and leader, how a mobile app impacts business growth, and how to measure the success of your app and features. Heather is currently the Director of Product, Mobile App at TechStyle Fashion Group, leading the product team for the company's trendsetting mobile applications. She has been operating in product and technology for eleven years, and her unique career trajectory includes working at every stage of the product life cycle.

W Night City możesz zginąć, zamawiając taksówkę, ale niektórzy decydują się kusić los znacznie bardziej. Za innych decyduje ich ścieżka — korporacja muszą dbać o swoje interesy a ochroniarze robić to, za co się im płaci. Na celowniku znalazły się konwoje TechStyle. Ważniejsze jest jednak to, kto stoi po drugiej stronie broni i jaki jest interes by firma zajmująca się modą, poniosła straty? Styl mewy, netrunning, ostre katany i ostra amunicja to sposób na rozwiązanie tymczasowych problemów. Jednak czy na pewno okażą się, że są to problemy tymczasowe? ❗️❗️Uwaga - sesja zawiera wulgarne słownictwo i opisy, które dla niektórych mogą okazać się zbyt brutalne lub obrzydliwe.❗️❗️

Dzień dobry Night City! Miasto jak zwykle ma dla was kolejną garść historii do opowiedzenia. TechStyle ma się bardzo dobrze z Nisanur Erden jako prezeską. Jej ochroniarz dostosował się do swojej nowej roli, natomiast William zgodnie ze swoją profesją nie tylko prowadzi klub Cloud9, ale i łączy informacje zasłyszane od innych — transporty TechStyle może mieć problemy. I przyda się ktoś, kto zna się na zabezpieczeniach. ❗️❗️Uwaga - sesja zawiera wulgarne słownictwo i opisy, które dla niektórych mogą okazać się zbyt brutalne lub obrzydliwe.❗️❗️

In this episode of How I Grew This, Heather Lind joins Mada Seghete to discuss what it takes to become a great product manager and leader, how a mobile app impacts business growth, and how to measure the success of your app and features. Heather is currently the Director of Product, Mobile App at TechStyle Fashion Group, leading the product team for the company's trendsetting mobile applications. She has been operating in product and technology for eleven years, and her unique career trajectory includes working at every stage of the product life cycle.

On this episode of Link Up Leaders, Francois and Lisa are joined by eCommerce veteran Evan Padgett! Evan will share with us his observations of the eCommerce industry over the last 20 years, and how he's seen growth marketing evolve over the last two decades. --

There is a surge of Ecommerce businesses turning into Subscription model. You might even wonder why. That's because earning recurring revenue is simply promising. And who wouldn't want that for their business? I had this exceptional opportunity to speak with Evan Padgett who is an e-commerce and subscription commerce executive with 20 years of experience. After a very successful 10 years at Techstyle, Evan joined Thrive Market as their first CMO during their hypergrowth in 2016 helping the brand secure $111M in funding and their biggest year of new customer acquisition as of that time. Now he's the COO of Stealth Venture Labs, an e-commerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUDWTR.  We have discussed why Ecommerce business owners should go down the subscription route and start earning recurring revenue? How do we take a regular Ecom business, and turn it into a subscription business? We have also discussed how do you make someone's brand work smarter not harder, what goes into this? What platform do you suggest ecom businesses start marketing on for the first time and why? Lastly, Evan shared what ADlightenment means, which is the word he is trademarked for. If switching to the Subscription model hasn't crossed your mind, tune in now to know why this might be a good option for your online business. Don't miss this insightful episode, hit the ‘Play' button now!   Episode Highlights 00:00 What you'll learn in this episode 04:18 Subscription model 07:50 How would subscription help in business? 11:14 Subscription on different products 15:06 How to implement subscription model 21:04 You can scale it! 25:41 Where to start marketing? 32:46 ADlightenment 36:04 Piece of advice 39:30 Where can you find Evan?   About The Guest Evan Padgett is an e-commerce and subscription commerce executive with 20 years of experience. After a very successful 10 years at Techstyle, Evan joined Thrive Market as their first CMO during their hypergrowth in 2016 helping the brand secure $111M in funding and their biggest year of new customer acquisition as of that time. Now he's the COO of Stealth Venture Labs, an e-commerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUDWTR. Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://www.nichewebsite.builders/bob/)   Connect with Evan Padgett: ➥ https://www.stealthventurelabs.com/ ➥ https://www.linkedin.com/in/evanpadgett/  See omnystudio.com/listener for privacy information.

TechStyle ma nową właścicielkę a Night City nowy konflikt. Trop podłapany przez spadkobierczynię i solosa nie może zostać niezbadany. Los jednak lubi prowadzić ludzi w swoje objęcia. W ten oto sposób pod klubem dla gentlemanów CloudNine spotyka się czwórka bohaterów gotowych podjąć się nawet najbrudniejszej roboty. W tym przypadku chodzi o coś więcej niż zwykłą zemstę, zarobek czy zasady. Pora sprawdzić co szykuje rzekomo martwy prezes korporacji Bitflop. ❗️❗️Uwaga - sesja zawiera wulgarne słownictwo i opisy, które dla niektórych mogą okazać się zbyt brutalne lub obrzydliwe.❗️❗️

超20万美军确诊新冠 五角大楼将强制要求现役部队接种疫苗！全美每日新增确诊近10万例！  据福克斯新闻报道，美国国防部长奥斯汀将于周五（6日）宣布，所有130万名现役美军官兵都必须接种新冠疫苗。据悉，这一决定是在白宫方面表示联邦雇员必须接种疫苗或接受定期检测并遵守社交距离要求的几天后做出的。报道称，超过100万名美军士兵已经被要求接种多达17种针对不同病毒的疫苗，但仅23.3万人至少接种了一剂新冠疫苗。 由于新冠病毒“德尔塔”变异毒株导致全美病例数量激增，截至本周，美国军人中已有超过20.8万例新冠肺炎病例。其中，1800多名成员住院治疗，28人死亡。仅在上周，病例数就增加了3000多例，住院人数增加了36例，两名海军水兵因感染新冠病毒死亡。 据CNBC报道，根据JHU统计数据，截止到昨日，美国7天平均每天新增确诊病例为94,000例，比上周同期上升48%。 1、美国拟放宽入境限制，要求外国游客抵美前接种疫苗  据路透社4日报道，白宫一名官员周三表示，拜登政府正在制定一项计划，要求所有外国游客入境美国前必须完成新冠疫苗接种，这个要求也是美国政府逐步放宽外国公民入境限制措施的一部分。路透社认为，这名官员的言论是迄今为止最强烈的信号，表明白宫看到了解除这些旅行限制的路线图。不过，认可有关疫苗接种需要哪些证据，以及是否会承认一些国家正在使用，但尚未得到美国监管机构授权的疫苗尚未透露。 美国目前禁止大多数非美国公民入境。业内人士仍认为，解除限制至少需要数周甚至数月时间。许多批评该旅行限制的人士表示，这些限制措施不再有意义，因为一些感染率高的国家不在限制名单上，而名单上的一些国家疫情已经得到了有效控制。 2、或成为百年来首位被逐下台的纽约州长 纽约州众议院大多数议员支持弹劾葛谟  据美联社周三统计，如果纽约州州长葛谟不因调查发现他性骚扰了至少11名女性而辞职，大多数州众议院议员支持启动弹劾程序。州众议院150名议员中，至少有82人公开告诉美联社记者，如果葛谟不辞职，他们赞成启动弹劾他的程序。 据悉，拥有150名议员的众议院需要76票才能弹劾葛谟，并将弹劾条款提交参议院。众议院包括106名民主党人，43名共和党人和一名无党派人士，目前，至少有24名民主党议员在周二发表的公开声明中呼吁弹劾。据悉，自1913年以来，没有哪位纽约州长被成功罢免过。 3、内战升级，美国发声：部分阿富汗难民可以永久定居美国 据《路透社》8月3日报道，而随着阿富汗局势进一步恶化，日前，美国国务院一位高级官员称，美国务院将宣布一些阿富汗公民及其家人优先参加难民接收计划。该难民计划将包括为曾美军、国际部队、“坚定决心”行动、美国资助的项目和计划工作的人员，以及曾为美国非政府组织和媒体工作的人员。美国政府和北约军事行动的现任和前任雇员如果不符合专门为这些工人设立的项目的标准，也会被覆盖。 该官员说：“由于与美国的关系，成千阿富汗人和他们的近亲处于危险之中，他们无法参与发放特殊移民签证的计划，或者是他们没有从事相关工作，或者是不符合时间和服务性质的标准。”美国国务院表示，受益于该难民计划，将意味着“成千上万”阿富汗人和他们的直系亲属将有机会作为难民永久定居美国。 4、17亿美元！蕾哈娜成全球最富女歌手 【侨报网】据《福布斯》4日报道，蕾哈娜（Rihanna）现在的身价高达17亿美元，成为全球最富有的女歌手，所有艺人中仅次于Oprah Winfrey。据悉，虽然蕾哈娜在全球销售了2.5亿张唱片，但她的化妆品牌是推动她进入亿万富翁俱乐部的原因。她的化妆品牌Fenty Beauty于2017年推出，传递着包容性的信息，这个化妆品牌有50多种粉底，通常由不同的群体来做模特。 该品牌是她与奢侈品集团LVMH各持股一半组建的合资企业，由世界首富伯贝尔纳·阿尔诺（Bernard Arnault）掌管。《福布斯》估计，蕾哈娜多达14亿美元的财富来自Fenty Beauty。此外，蕾哈娜在内衣行业也取得了成功。她的Savage×Fenty系列在今年早些时候以10亿美元的估值筹集了1.15亿美元的资金。该品牌于2018年作为蕾哈娜和Techstyle时尚集团的合资企业推出。 5、墨西哥政府把美国枪商给告了！边境枪支走私泛滥 索赔100亿美元 据路透社报道，当地时间周三，墨西哥政府在美国联邦法院起诉了包括史密斯威森公司、巴雷特枪械公司、柯尔特制造公司在内的多家美国枪械制造商，指控它们从事向暴力贩毒团伙提供非法武器这种不计后果的商业活动，导致数千人死亡。诉讼书中还称，近年来，墨西哥的凶杀案犯罪率创历史新高，每年有超过 50 万支枪被从美国贩运到墨西哥，其中超过 68%是由此案涉及的美国公司制造的。 这一诉讼是墨西哥向美国武器工业施压所采取的最大胆的措施之一，墨西哥领导人多年来一直指责美国武器工业助长了帮派暴力。墨西哥政府声称，被告“积极协助”并为枪支走私“提供便利”，以实现利润最大化，公司需要立即停止他们的有害行为，并指出法院将决定应该支付何种损害赔偿。此前，墨西哥官员表示，这起诉讼要求索赔约100亿美元。 6、今年第二贵！币圈神秘大亨8300万美元买加州豪宅 加州一座豪华庄园刚刚以8300万美元的天价转手，根据房地产网站Dirt的数据，这是今年加州第二昂贵的住宅交易。这座豪宅总面积达2万平方英尺（约合1858平方米），拥有6间卧室、18间浴室和一个可伸缩屋顶，还有四个剧院、一个大型游泳池和一个水疗中心，以及超级富豪们想要的所有便利设施和安全措施。 买主的身份没有公开，但据房地产消息人士透露，新主人通过投资加密货币致富。据《福布斯》估计，目前全球总共有12位加密货币亿万富豪（净资产10亿美元以上），而2020年只有四位。 7、纵火烧毁美军准航母水兵身份曝光：曾想加入海豹突击队，上舰后干低端体力活  美国“军事”网站8月4日报道称，7月29日，美国海军宣布，将对“好人理查德”号的一名叫做瑞安·索耶·梅斯的水兵提出指控，认为是他的纵火行为导致这艘美军“准航母”被大火烧毁，而此次事故也是美国海军近代史上最严重的非战争军舰火灾事故。据悉，2019年9月，梅斯曾到基础水下爆破训练学校报到，目标称为一名海豹突击队队员。可就在训练开始5天之后，梅斯就行驶了退出训练的权利。随后，他成为了一名“未被指定任务”的水兵（通常是协助战友们做一些军舰上最为劳动密集型的工作）。 “好人理查德”号两栖攻击舰曾在去年7月12日发生严重火灾，连续燃烧超过4天时间，该舰的低层舱室、飞行甲板、舰岛、桅杆等严重受损。考虑到修复费用已经远远超过该舰的造价，美国海军决定将该舰报废，该舰目前已经被拖往船厂拆解。 8、滚石乐队传奇鼓手查理·沃茨因紧急手术，被迫退出美国巡演 据外媒《太阳报》8月5日消息，80岁的传奇人物，滚石乐队的鼓手查理·沃茨（Charlie Watts）在例行身体检查中发现了一个健康问题，在伦敦进行了紧急手术，手术后，他面临数周的恢复期，这意味着他将错过下个月开始的美国巡回演出。此前，滚石乐队本计划让他为2022年乐队盛大的60周年庆典做准备。 滚石乐队的巡演在去年因为新冠大流行而取消，最后一站在德克萨斯州奥斯汀结束。两周前他们宣布恢复巡演，计划在美国有 13 场演出。对于查理的紧急手术，乐队发言人表示：“排练几周后开始，没有查理是非常令人失望的。但他现在需要数周的休息和恢复。”而查理表示：“因为新冠的缘故导致巡演延后后，我真的不希望再因为我继续推迟，因此，我请我的好朋友史蒂夫乔丹（Steve Jordan）代替我。” 9、埃及又一水下古城被发现，城内惊现神秘古墓，众多奢侈祭品，距今约2400年 据《每日星报》8月4日报道，近日考古学家在古埃及海岸偶然发现了一座沉没的古城，以及2000多年前的“宝藏”。这座古城在亚历山大大帝（Alexander the Great）于公元前331年建立亚历山大之前就已经存在了。沿着这座被淹没城市的东北入口，人们发现了一处希腊殡葬区的遗迹。这里覆盖着奢华的陪葬物品，可以追溯到公元前4世纪。 这座大型坟墓长约60米、宽约8米，就像一座被水道包围的岛屿。研究人员称，他们发现到处都有烧焦材料的痕迹。“这里一定举行过盛大的仪式。我们没有发现公元前4世纪早期以后的物品，这个地方已经封闭了数百年。”研究人员认为，几次地震和海啸导致大部分尼罗河三角洲坍塌在海底。 10、向抗议者挥舞枪支的美国夫妇被赦免，丈夫准备进入政坛 据美国有线电视新闻网（CNN）3日报道，密苏里州共和党州长迈克·帕森（Mike Parson）周二宣布赦免圣路易斯的一对夫妇帕特丽夏·麦克洛斯基（Patricia McCloskey）和马克·麦克洛斯基（Mark McCloskey）。2020年6月，麦克洛斯基夫妇引起了全美的关注，此前有视频显示，他们在家门口挥舞枪支，指向走在通往圣路易斯市长家的街道上的抗议者。当时，示威者正在抗议时任市长利达·克鲁森（Lyda Krewson）公布警察制度改革支持者姓名和住址的决定。 这一事件让麦克洛斯基家族一跃进入了共和党政坛。马克利用2020年这起事件带来的“名气”，参加了美国参议员竞选。他在圣路易斯住所外挥舞步枪的照片在其竞选网站和社交媒体上占据了显著位置，他正在参选目前由罗伊·布朗特（Roy Blunt）占据的参议院席位，布朗特宣布明年不会寻求连任。 11、加拿大印第安寄宿学校遇害者纪念展览遭人故意焚烧 【加新网】加拿大艾伯塔省最大城市卡尔加里市政厅前的印第安寄宿学校遇害者纪念展览于当地时间8月3日夜间遭人恶意焚烧和破坏。据当地警方的消息，当地时间8月3日23时30分许，该市市政公司的保安通过监控录像看到一名男子将纪念展摆放的展品点燃，然后逃跑。警方赶到现场后，看到包括童鞋在内的一些展品已经被严重烧毁。 据警方公布的照片显示，纵火者是短发，戴着黑色棒球帽，背黑色双肩包，穿蓝色牛仔裤及长袖格子衬衫。据悉，自从坎卢普斯的原住民在印第安寄宿学校旧址发现200多具原住民儿童遗骸之后，至今已有1000多个可能是原住民的无标记墓穴被发现。 12、美墨边境附近发生车祸 已致10死20伤 【ABC】当地时间8月4日，美国得克萨斯州靠近墨西哥边境附近地区发生一起交通事故，造成至少10人死亡、20人受伤。当地官员表示，车内乘客多数为移民。车辆信息及死伤者身份目前尚未对外公布。 得州公共安全局一名官员证实，车祸发生在当地时间4日16时许，地点位于边境城市麦卡伦以北约80公里处的公路上。事发时，肇事面包车严重超载。这辆核定载客人数为15人的车辆当时载有29人。司机因超速驾驶在一拐弯处失去控制，导致事故发生。死者中包括面包车司机，20名伤者均伤势严重。 13、黑烟滚滚！全球最大废弃轮胎垃圾场着火 或致全球生态灾难 据《俄罗斯卫星通讯社》3日报道，科威特全球最大的废弃轮胎垃圾场发生火灾。视频显示，滚滚黑烟腾空而起，从很远的地方都能看到。科威特当地媒体表示，垃圾场中堆放着5200万条废弃轮胎，轮胎燃烧释放的致癌化合物和重金属会对人体造成严重影响。如果不尽快阻止这场大火，可能会造成一场全球生态灾难。 据悉，该轮胎垃圾场占地60万平方米，其位于科威特苏拉比亚市附近。目前，火区面积不大，但其蔓延已给国家带来生态灾难威胁。此外，科威特国家环境保护局从2020年11月起决定如何处理旧轮胎，因为它们以这种形式存放了30多年。 14、贝尔维尤男子赌场输钱后怕妻子知道，竟然报警！ 据《CNBS》3日报道，贝尔维尤警方近日公布的一份报告，一名男子于7月29日晚上10时20分拨打911报警电话，宣称自己在路上遭到了抢劫，而警方到场后并没有发现任何抢劫的迹象，警方后来在与该男子的进一步对质中，认为他所描述的案情不太可能发生，该男子遂当场承认这场报案是假的。 而该男子报假警的理由也让人啼笑皆非，该男子对警察说，他在赌场输掉了所有的钱，担心回家后被妻子知道于是报了假警编造了被劫情节。贝尔维尤警方没有公布该男子的身份，但表示该男子因涉嫌虚假报案，目前正在接受警方调查。 15、0分跳水被群嘲，加拿大选手回应：“我不会放弃！” 据CBC报道，在刚结束的东京奥运会女子跳水3米板比赛中，一位28岁，名叫帕梅拉·韦尔（Pamela Ware）加拿大选手在晋级决赛的最后一跳时罕见地得了0.0分，被某些“键盘侠”嘲笑为“奥运会历史上最差的跳水”。这一跳，帕梅拉如果正常发挥，就能晋级决赛，没想到因为动作难度太大，滑出了跳板，最终挑战失败，无缘决赛舞台。 在这之前，帕梅拉是练游泳项目的，曾在2013年世界游泳锦标赛上获得过铜牌，这次的3米板跳水是她在这个项目的首次亮相。赛后，帕梅拉在她Instagram账号上写到：纵然我为这场比赛做足了准备，但也不能保证万无一失；人生都有意外，但我可以自豪地说，我已拼尽全力。这场比赛不会定义我，我也不会让它打败我 ，因为我从未放弃！

Welcome to the Conversations with CommerceNext podcast, I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by Wunderkind.As the CMO of JustFab, one of AdAge's ‘Women to Watch 2020' and an angel investor in the fashion tech space, Daria Burke has her finger on the pulse of the marketing world.In this episode of Conversations with CommerceNext, we get an exclusive look into Daria's work and career. Daria talks about the big ideas that drew her into the marketing space and the values that are at the core of her work. Gain insights on her vision for JustFab, the future of digital marketing and the value of inclusive growth as a process and an outcome.Daria BurkeAd Age 2020 Woman to Watch. Rare CMO at the intersection of fashion x technology, brand x performance marketing, leveraging storytelling to drive revenue and customer growth in beauty, fashion and retail. Expertise in developing and reinventing winning brands; designing successful awareness, acquisition and retention campaigns across mobile, digital and traditional media; building teams and scaling process; developing strategic alliances; and enabling others to embrace and initiate change.Strategic | Relator | Significance | Futuristic | Activator   Thanks for tuning into this episode of Conversations with CommerceNext.  Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we'll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode.   CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext dot comHave a fantastic week everyone!  ABOUT US: Scott SilvermanAn ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org's scholarship fund. Veronika SonsevVeronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit.  Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn.  About CommerceNextCommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at https://commercenext.com/commercenext-webinars/.   

Aarde Cosseboom knows a thing or two about creating amazing customer experiences. In fact, he wrote the book on it. Drawing from over 15 years of expertise in the contact center space, Aarde penned “Enable Better Service.” The book is a detailed and engaging guide to transforming the way businesses build relationships with their customers — and how they can turn call centers into finely tuned revenue-generating machines. Today, Aarde is the Senior Director of Global Member Services Technology, Analytics and Product, for the famed eCommerce fashion company TechStyle. In this episode, Aarde breaks down some of the key concepts from his book and shares how TechStyle transitioned thousands of its employees around the globe to work from home in just 24 hours — all while maintaining the service levels its members have come to expect.

Listen to an interview with Aarde Cosseboom, Senior Director of GMS Technology at TechStyle Fashion Group, as he describes the challenges and lessons learned from successfully transitioning 1000 agents in twelve countries to Working from Home (WFH) in a 24 hour period, utilizing Genesys Cloud. He discusses how they handled regional areas with no Wi-Fi at home and provides suggestions for overcoming noisy home environments in order to provide a high level of customer experience for their customers, even during the Covid-19 pandemic.

Aarde's Book, "Enable Better Service" - https://www.amazon.com/Aarde-Cosseboom/e/B07S4B4V8M%3Fref=dbs_a_mng_rwt_scns_shareTips on how to increase engagement as a remote team: https://www.officiumlabs.io/blog/how-to-increase-engagement-as-a-remote-team

TechStyle has built one of the most data-driven, deeply consumer-obsessed advertising groups by effectively building an internal agency that advertises across its portfolio of brands. They also have a unique membership model that rewards customers with better pricing and promotions, and in return, these members help TechStyle acquire more customer data. To learn more about the company’s unique model and where it’s headed in the future, we talk to Laura Joukovski, President of Global Fashion Brands for TechStyle.   Learn more at retailgetsreal.com.

Welcome to the third in a series of special NRF Big Show episodes of The Voice of Retail, I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.First up in this episode recorded live backstage in New York City at the NRF Big Show TechStyle Fashion Group President, Global Fashion Brands Laura Joukovski is my guest.  Reflecting on her work overseeing JustFab, ShoeDazzle & FabKids and working with celebrities like Kate Hudson and Rihanna, we talk about the nature of celebrity based brands, working with global influencer, and the hard work that makes them a success, how to develop and retail leading edge fashion, subscription business models, and solving the attribution riddle.Speaking of influencers, Canadian global influencer and supermodel (regarded as the world's first digital supermodel!)/entrepreneur Coco Rocha joins me for a quick but super interesting interview right after her understanding influencer marketing panel at NRF and shares insights into her tradecraftLast but certainly not least, Manolo Almagro from Q Division and co-host of the most excellent podcast Q's Tech Talks is back on the podcast as my guest from the media room.   We talk retail tech, starting with the CES show and why retailers need to be there, then explore the trends on the show floor at NRF and beyond.But first, let's listen into my conversation live from NRF with Laura from Just Fab/TechStyle******Thanks to Laura, Coco and Manolo  for being my guests on this episode.  Well  Now let's hit the highlights of the retail news in Canada and around the world with Retail This Week for the week of February 3rd, 2020That's a wrap on this edition of The Voice of Retail.  If you liked this podcast you can subscribe on Apple iTunes or your favourite podcast platform, please rate and review, and be sure and recommend to a friend or colleague in the retail industry.I'm Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co or of course on LinkedInUntil next time, have a great week!

Über 800 Millionen US-Dollar Umsatz, rund 2.000 Mitarbeiter weltweit, mehrere Fashion-Brands und ein Joint Venture mit Superstar Rihanna – all das verbirgt sich hinter der „TechStyle Fashion Group“, bis 2016 noch unter dem Namen „Justfab“ unterwegs. Im OMR Podcast erzählt Europa-Chef Gerrit Müller, wie das Unternehmen für seine verschiedenen Marken wirbt, erklärt den Hype um sogenannte „Athleisure Wear“ und reagiert auf Kritik an den bei allen Brands genutzten VIP-Mitgliedschaften.

Vito Riuti - Titan (Carlos A, Oliver-K Remix) Dennis Cruz - Mad (Original Mix) Van Dope - Dark Night (Stan Kolev Remix) Detlef - JayDee (Original Mix) Fancy Inc - Reflects (Original mix) Eli Brown - Make Me Feel (Original Mix) Luca Donzelli - Future Stroke. Luca Debonaire & Leandro Da Silva - Lost In The Bassdrum (Original Mix) Latmun - That's Good (Original Mix) Funkwerkstatt - Oh Baby, In The House! (Carsten Rausch Remix) Clem Lee - On The Dancefloor Luigi Rocca - What I Say (Original Mix) Oliver Heldens - I Don't Wanna Go Home (Kyle Watson Remix) Supacooks – Dubwise (Joseph Gaex remix) Vangelis Kostoxenakis – Supremacy (Miguel Bastida remix)

Matthew Dischinger, a scholar of literatures of the American and global South, analyzes a scene from the South Carolina chapter of The Underground Railroad, Colson Whitehead’s prize-winning novel set in the antebellum United States. His article, “States of Possibility,” about the novel's use of “speculative satire” is in the current special issue of The Global South, titled Engaging with the Poetics of Peripheralization. Read more at the Georgia Tech Writing and Communication Program's online journal TechSTYLE: b.gatech.edu/1oRln6H

From humble beginnings to 4.5 million global subscribers, TechStyle brands JustFab and ShoeDazzle are now the largest subscription ecommerce brands worldwide. In this episode, JustFab and ShoeDazzle Brand President Traci Inglis discusses how operating with a startup mentality helps the brands fuel innovation through data and customer personalization.

Ruthie Yow, a historian and ethnographer of student activism and public school integration in the South, takes Chief Justice John Roberts to task for his majority opinion in the landmark Supreme Court case of 2007, Parents Involved in Community Schools v. Seattle School District No. 1. Her study of the legacy of the high court's Brown v. Topeka Board of Education decision, specifically in Marietta, Georgia, is the subject of her book, Students of the Dream: Resegregation in a Southern City (Harvard UP, 2017). Read more at the Georgia Tech Writing and Communication Program's online journal TechSTYLE: http://b.gatech.edu/2mVRUe6

When customers choose a clothing brand, they take a lot of things into consideration, including price, style, availability, and brand reputation. It takes the perfect mix of fashion and function to draw in customers. But the clothes won't sell themselves, so a strategic marketing mix is also required. In an increasingly data-filled world, many companies rely on analytics for every customer decision. However, TechStyle Fashion Group, which operates brands like Fabletics, Just Fab, and Shoe Dazzle, has expanded beyond just data to find the right combination of strategic data and human connections to maximize its marketing efforts. The company shows that a good marketing mix involves not just data but also personalization, technology, and a strong connection with the brand. Each of TechStyle's brands works as a sort of subscription service—customers share data with the company and agree to visit the site on a monthly basis to see the new collections. Having detailed customer preferences, buying habits, and sizes in a huge database makes it easy for the company to create products it knows customers will buy and love. While the traditional retail model creates products it only hopes customers will purchase, brands like Fabletics use data to know exactly what customers want and sell a staggeringly high 90-95% of their products. With so much data on their customers, it would be easy for TechStyle brands to sit back, watch the return customers flow in, and treat everyone the same. But instead the company works to authentically reach out to customers to build a strong brand connection. When it comes to getting first-time customers, TechStyle relies on a wide variety of marketing methods. Because the brands are so data-driven, the marketing approach is also very personal. It adds to the brands' values of working with each customer to create a great experience. Shawn Gold, TechStyle's Corporate Marketing Officer, says that in the last year the company did around 24,000 different Facebook ads, 600 different versions of its websites, and 6,000 different emails. In many cases, the company uses existing data to find target markets and customers and then tailors the approach to best reach them. Added to the marketing mix is a strong word of mouth referral program. TechStyle's brands tend to have very strong net promoter scores, with customers telling their friends and family about the services. This is due to not only have a convenient service that exceeds customer expectations, but also by building a culture that puts the customer first. Prioritizing an effort to keep customer involved builds customer loyalty, which contributes back to the marketing efforts. TechStyle regularly holds focus groups and even visits the homes of its customers to see what is in their closets and how their clothes match their lifestyles. Data helps the company ask the right questions, but the answers come from the customers themselves. Showing genuine interest in customers and finding better ways to match the product with what customers really want is incredibly effective and keeps customers coming back for more. Every Fabletics employee also has to work in the store so they can talk with and really get to know the customers. In an increasingly technical world, TechStyle doesn't rely completely on automation. While there are some issues that are solved with machines, much of the customer service efforts are led by humans. The company has found that customer satisfaction results are more than 20% higher when humans are involved in the process because its customers love having a personal connection. Data plays an important role, especially in the ever-changing fashion world, but it isn't everything. Creating brand-loyal customers comes from a unique marketing mix that puts customers first and makes them central to everything the brand does.

Halcyon Lawrence, who specializes in speech intelligibility and accent bias in the design of voice-interaction technology, observes that her Samsung phone Galaxy “has no specific answers” for her when she asks how to get to the legendary Atlanta diner The Varsity. According to Lawrence, speech interactions with voice-user technologies are a “boundary . . . for which the rules of engagement are not clear.” Read more at the Georgia Tech Writing and Communication Program's online journal TechSTYLE: http://b.gatech.edu/2jbcU15

Victorianist Ellen Stockstill interviews Sarah Higinbotham, who specializes in early modern literature, law, and violence. Higinbotham argues that Dr. Seuss’s absurd story and illustrations in The Sneetches (1961) offer kids “a safe imaginative space” to think about big issues like human rights, human dignity, and their responsibility for others. Such spaces are the subject of Higinbotham's book Human Rights in Children’s Literature: Imagination and the Narrative of Law (Oxford UP, 2015). Read more at the Georgia Tech Writing and Communication Program's online journal TechSTYLE: http://b.gatech.edu/2mYB8Le

Brittain Fellow Eric Rettberg, who specializes in conceptual poetry and the digital humanities, interprets the variants—as editors and textual scholars call them—of William Carlos Williams’s laughter in two public readings of the iconic lyric “This Is Just to Say." Read more at the Georgia Tech Writing and Communication Program's journal TechSTYLE: http://b.gatech.edu/2mXREv3