Podcasts about shoedazzle

When you're shopping for clothes, there's a checklist of things you look for: you want them to look and feel good, you want them to last a long time, you might want them ethically and sustainably sourced, and probably most importantly, you don't want them to break the bank. In 2011 one active wear company emerged that ticked pretty much all those boxes.  Adam Goldenberg is the CEO and co-founder of Fabletics. Adam is a seasoned entrepreneur and leader in the e-commerce industry with a proven track record of building multiple-billion dollar brands. In fact, alongside co-founder Don Ressler, Adam has generated over $10 billion dollars in sales through his company, TechStyle Fashion Group, which in addition to Fabletics, has launched other digitally-native fashion brands like Savage X Fenty, Just Fab, Fab Kids, Shoedazzle and Yitti.  Adam launched his first company at 16, at 19 he became the youngest ever COO of a public company. He joins us to share his thoughts on e-commerce, customer retention, sustainability, and opportunities to grow the Fabletics brand.  Highlights:Fabletics origins (2:50)Fabletics' customer base (4:48)Tech and personalization (5:55)Celebrity partnerships (7:32)Membership model (8:37)E-commerce vs. Brick and mortar retail (11:23)Amazon (13:54)Plans for growth (15:27)Sustainability (19:09)Lesson's learned (20:58)What's next for Fabletics (23:19)Links:Adam Goldenberg LinkedInFabletics LinkedInFabletics WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, marion@lowerstreet.co.

Brian Lee, founder of Arena Club along with Derek Jeter, joins Trading Card Therapy today with the Doctor, Leighton Sheldon.Before Arena Club, Brian founded Legal Zoom and Shoedazzle. Today, Brian Lee talks about his new card platform which offers grading, trading, auctions, and slab packs.Leighton is always buying and selling collections! For a free appraisal, reach out any time at Just Collect.

Episode Summary: Aliya Janell, a dancer, choreographer, and influencer who has made a major impact in the dance world. Known for her viral choreography videos, Aliya has worked with top artists like Beyoncé, Chris Brown, and Nicki Minaj. She takes us through her journey from a young hip hop dancer in L.A. to becoming an online sensation with millions of views on platforms like YouTube.  Aliya discusses her early days training at Millennium Dance Complex, her transition from dancer to choreographer, and how she overcame imposter syndrome. She also shares the importance of social media consistency, building a brand, and balancing creativity with business. Aliya talks about the highs and challenges of tour life, particularly with Beyoncé, and the importance of diversifying your career. From teaching to opening her own studio, Aliya Janell has truly expanded the definition of what it means to be a successful artist in the modern dance world. She offers valuable advice to aspiring dancers on how to navigate their careers, manage their personal lives, and embrace the journey with authenticity and confidence. Show Notes: (0:00) - Introduction to Aliya Janell: Dancer, Choreographer, and Dance Influencer (3:10) - Aliya's Early Dance Journey: Starting at 5 Years Old (7:30) - Transitioning from Dance Hobby to Career: The Realization of Making Dance a Living (12:50) - Teaching & Choreography: Overcoming Imposter Syndrome and Finding Her Voice (18:30) - Going Viral: Level Up with 40 Million Views (22:00) - The Role of Social Media: From Posting to Collaborating with Celebrities (26:10) - Evolving into a Business: Managing Brand Deals and Developing the Entrepreneurial Side (33:30) - The Importance of Consistency and Strategy in Social Media (36:20) - Aliya's Beyoncé Audition Experience: From the DM to the Stage (42:00) - The Reality of Tour Life: Balancing Career and Personal Life on the Road (47:30) - The Stew Los Angeles: Opening a Studio and Building a Creative Space (52:40) - Music Artist: Aliya's New Path in Music and the Importance of Monetizing Content (57:20) - Managing Multiple Business Ventures: Advice for Aspiring Dancers with Diverse Interests (1:03:00) - Aliya's Advice to Aspiring Dancers: Embracing the Journey, Staying True to Yourself, and Being a Good Person (1:08:30) - Final Words: Trusting Your Own Journey and the Power of a Supportive Team (1:12:00) - Q&A with Business of Dance Mentees: Questions on Balancing Career and Personal Life, Building Confidence, and More Biography: Aliya Janell is an LA based choreographer, dancer, and content creator. Since the viral success of her dance masterclasses in 2017, Aliya earned herself over 2 million followers on her social media. Making high energy, sexy, athletic choreography her signature she created her own brand Queens N Lettos. Since then, she's choreographed and danced alongside artists like Beyoncé (Renaissance Tour), Nicki Minaj (Queen Album), Jennifer Lopez (It's My Party Tour), and many more.  Understanding the importance of social media Aliya continued to grow her platforms and has landed partnerships with Gatorade, Fitbit, Shoedazzle, Coca Cola, Viacom and many more. As demand for her QNL classes grew around the world she's found a new purpose to show dancers to “create their own” and be in the forefront of their own careers as Aliya did. Just this year, Aliya made the biggest move yet and opened up her very own dance studio with partner and celebrity choreographer, Chuck Maldonado. Even with all the accomplishments the past 8 years, Aliya is nowhere near done. Connect on Social Media: https://www.instagram.com/thealiyajanell https://www.youtube.com/@AliyaJanell https://www.tiktok.com/@therealaliyajanell Website https://thestulosangeles.com/

Brian Garrett wants to get the message out that Crosscut VI is not the same firm that invested in ShoeDazzle and Ipsy in 2009, but they will continue to follow the talent of SoCal into FrontierTech and beyond.   Brian concedes that LA is never going to be the #1 AI hub, but engineers in LA have been building "hard shit" for a very long time. Crosscut VI will invest in space exploration, clean energy and advanced manufacturing. 

Episode 357 of The VentureFizz Podcast features Brian Liu, serial entrepreneur and co-founder of companies like LegalZoom, BizCounsel, & Overture. Lots of the best ideas come from experience within your own industry and it was Brian and his co-founder, Brian Lee (who has since gone on to be a co-founder of ShoeDazzle and The Honest Company) who both had experience in the law industry and saw an industry which was ripe for disruption. After experimenting with some ideas, the idea for LegalZoom had the best validation for building a company and some of the most successful entrepreneurs take bold risks. For example, to bring validation for consumers about the legitimacy of their business for legal docs, they cold called and got Robert Shapiro (yes, the high profile attorney from the OJ Simpson trial) involved in the business… and from there, they were off and running… which ultimately led to a publicly traded company. His latest company is Overture, an attorney-to-attorney referral platform for solos & small firms. In this podcast, we cover: * A discussion about the impact and potential that AI has for the legal industry. * Brian's background story and his experience as a practicing attorney. * The full lifecycle story of LegalZoom, including the Robert Shapiro cold call and how they scaled the company. * All the details about Overture. * Brian's work as an advisor for entrepreneurs like Julia Rodgers from HelloPrenup, who was featured in Episode 336 of The VentureFizz Podcast. * And so much more.

Brian Lee cofounded LegalZoom, ShoeDazzle, Honest Company, and now Arena Club, and he believes a lot of conventional business wisdom is backward. Here, he shares the hidden path to founder success.

Brian Lee cofounded LegalZoom, ShoeDazzle, Honest Company, and now , and he believes a lot of conventional business wisdom is backward. Here, he shares the hidden path to founder success.

Jeff Biesman grew up in Texas with dreams of being an NFL GM. While those dreams didn't pan out, he learned a lot along the way and decided to heed the advice he received to separate his hobbies from his career and went on to grow his marketing skill set in a very purposeful way. His path started in CPG product marketing with Converse, LA Gear, and Disney, went on to learn digital and performance marketing at Sony, got deep into data with Bank of America, moved onto venture-backed startups ShoeDazzle and Little Black Bag, then pursued B2B at YP and Remoov. In 2021, he was offered a role that was a perfect fit for all the skills he'd gained throughout his career and aligned with his personal values, so he accepted and joined the NDR team as their new CMO. In this role, Jeff is responsible for all direct-to-consumer marketing activities for the company, including PR, partnership development, paid search, social media, and CRM.The state of consumer debt is grim as we are coming out of COVID and battling inflation. NDR acts as an agent on behalf of qualified consumers, putting them on a budget and getting them into an escrow-like program payment that is less than their debt service. As those funds accumulate, NDR then works with creditors to negotiate down the debt owed. Jeff tells us most of their customers are out of debt within 24 to 48 months and see long-term changes in their credit behavior.On the show today, Alan and Jeff talk about why NDR doesn't want repeat businesses, how that impacts their marketing efforts, and what they are doing to stimulate demand in the upper funnel and then capture and migrate those consumers. Many people need help, but unfortunately, most are unaware that there are options like NDR to help them with debt relief, so a large part of the work for Jeff and his team revolves around building awareness, education, performance marketing, and meeting the consumers where they are by layering marketing through paid search, organic search, broadcast TV, and earned media. In this episode, you'll learn about:How does debt relief work? Why does National Debt Relief NOT want repeat businesses, and how does that impact their marketing strategy? How can marketers maximize demand stimulation, capture, and migration when the pool is shrinking?Key Highlights:[02:00] NFL Dreams[04:30] Purposeful steps in the career path[07:50] What drew Jeff to NDR?[09:40] The state of consumer debt[12:00] NDR's role and how it works[15:55] Qualifying to be a customer[18:40] Real human stories[20:00] NDR does NOT want repeat customers.[23:00] What marketing looks like at NDR[25:10] What CMOs need to know about demand capture [28:45] Learning grit, determination, and perseverance [31:15] The importance of patience [33:05] Neuromarketing just makes sense.[34:35] Nothing is set it and forget it.[35:55] We're in the midst of an AI revolution.Looking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Today's guest is Brian Lee, a rock-star serial entrepreneur. Brian has cofounded several companies worth over a billion dollars each, such as Legalzoom with Robert Shapiro, The Honest Company with Jessica Alba, ShoeDazzle with Kim Kardashian and Arena Club with baseball legend Derek Jeter. Brian is also the cofounder and managing partner of BAM Ventures, an early-stage VC firm. Brian wrote the first investment check into Honey, which went on to sell to PayPal for $4B. Brian was formerly an attorney with Skadden, Arps, Slate, Meagher & Flom, LLP.  Brian graduated Magna Cum Laude with a B.A. in Economics and Business from UCLA. He received his J.D. from UCLA School of Law. He was named Ernst & Young Entrepreneur of the Year in 2014. In this episode, we dive into: The incredible stories of how LegalZoom, ShoeDazzle, The Honest Company and Arena Club came to fruition. The secret sauce behind celebrity partnerships How Brian made his transition into VC venture capital The types of founders that VCs want to invest in

This week, Cassie and Erica walk through strategic brand partnerships with Namita Gupta, Director of Strategic Partnerships at SoulCycle. In this episode, Namita explains how to ensure a seamless and impactful brand partnership or activation, gives us her perspective on what makes a partnership have “staying power” in a consumer's mind, reveals some of the exciting activations she's working on at SoulCycle, and more! Here's a peek at what we cover in this episode: [00:05:11] - Namita gives us a peek into her career background - starting in fashion at Ann Taylor, ShoeDazzle, and NastyGal, then transitioning into the tech space with Meta and Pinterest, to recently starting at SoulCycle leading creative partnerships. She also shares some of her favorite impactful projects from her time at Pinterest. [00:13:25] - Namita explains how to ensure a seamless and impactful brand partnership by finding brand fit, being strategic about the expected results and KPIs, and executing excellently. She also gives us her perspective on what makes a partnership or activation have “staying power” in a consumer's mind. [00:29:54] - Namita shares how she's implementing a new brand partnerships strategy at SoulCycle and gives us a sneak peek into their upcoming summer activation in the Hamptons (and how your brand can get involved)! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Namita's episode: Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia) Brand Communications 101 | Kate Haldy of Anthropologie The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Namita: namita.gupta@soul-cycle.com Follow along with SoulCycle: soul-cycle.com | Instagram Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

✨  Namita Gupta (Pinterest, Facebook and Nasty Gal Alumna) ☁️ How to start a marketing career in Fashion Marketing☁️ Lessons learned working in marketing at ShoeDazzle, Nasty Gal, Facebook, Pinterest and more☁️ Moving from LA to New York for career growth☁️ Navigating cold outreach emails for coffee chats☁️ Working in marketing at corporate fashion companies vs start up fashion brandJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join us for an enlightening episode of The Business Lunch Podcast, with the seasoned entrepreneur, Brian Lee. In this episode, Brian shares his journey from creating LegalZoom to ventures like ShoeDazzle and The Honest Company. Discover the behind-the-scenes stories of how these companies were founded and what led to their success.Brian Lee also delves into the world of partnering with celebrities and influencers, shedding light on the intricacies of equity splits and collaboration dynamics. He emphasizes the importance of treating celebrity partnerships as genuine business relationships and shares tips on how to approach potential partners.As a seasoned investor, Brian Lee provides insights into the startup landscape. He discusses his enthusiasm for emerging technologies like augmented reality and virtual reality and their potential to reshape industries. Learn how data-driven virtual malls and innovative drone technologies are paving the way for exciting possibilities in the world of entrepreneurship.Whether you're a budding entrepreneur or a seasoned business owner, this episode offers valuable lessons and perspectives from Brian Lee's remarkable journey through the business world. Join us for this engaging conversation and gain insights into entrepreneurship, celebrity partnerships, and emerging technologies.HIGHLIGHTS"I think like many of you, I think I was just born to be an entrepreneur. I always had it in me to start something...""A partnership is a relationship. It's not transactional. If you can't see eye to eye with a potential partner, then you shouldn't be partners.""I'm a firm believer that things are always being innovated on and new models will always be created."TIMESTAMPS 00:00: Introduction02:08: Legal Tech08:44: Optimizing Customer Retention14:29: Lifestyle Brand With Jessica Alba 16:24: Celebrity Partnerships For Business Success27:57: VR & Drones35:20: Availability 41:09: Advice For Entrepreneurs CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

So let me ask you: Got debt? If so, you're not alone. According to the Consumer Financial Protection Bureau, 28% of consumers have an account in collections. Think about that. More than one if four of us are getting hounded on a past-due bill! Maybe you're not to that point yet, but you can probably relate to the feeling of the bills piling up. Or maybe you're wondering how you'll pay off your part of the more than $1.7 trillion in student loan debt. Bottom line? Getting out from under debt can be daunting. Like marriage or car leases, debt's a lot easier to get into than to get out of. So this week we're going to look at different solutions to destroy that debt. In this week's podcast, host Stacy Johnson is joined by financial journalist Miranda Marquit. Listening in and sometimes contributing is producer Aaron Freeman. We have two special guests this week, Natalia Brown and Jeff Biesman from National Debt Relief. They'll walk us through options like debt consolidation and debt settlement. Before we start, two things: First, MoneyTalksNews has an advertising relationship with National Debt Relief. But that's not going to influence our panel's opinions. Second, be aware that anything you hear on this podcast doesn't constitute financial advice. Always do your own research and consult your own experts before acting on anything you learn here. OK, let's dive in. You can watch this episode below, or if you'd prefer to listen, you can do that with the player at the top of this article or download the episode wherever you get your podcasts: YouTube version:https://youtu.be/uxI8Pr40cgM Listen on Apple Podcasts Listen on Google Podcasts Listen on Spotify Don't forget to check out our podcast page for more episodes designed to help you make the most of your money and our YouTube page for more videos. Debt Consolidation vs. Debt Settlement It's important to understand the difference between debt consolidation and debt settlement. We take you through all of that in this episode. Our special guests help you understand how their services work, and we also offer you some ideas for what is likely to work best for you. Depending on your situation, one solution might work better than another. Before you decide, check out this episode where Miranda gets real about how she messed up her credit big time. Here are some resources from Money Talks News about debt settlement and debt consolidation, as well as information about dealing with debt collectors: 2-Minute Money Manager: Should I Get a Debt Consolidation Loan? 9 Tips for Finding Trustworthy Debt Help You Can Afford 3 Powerful Tools to Destroy Your Debts and Renew Your Credit 5 Ways to Deal With Debt Collectors if You're Afraid to Pick Up the Phone 10 Debt Management Tips for New College Grads How I Slashed $25,000 in Credit Card Debt to Zero 9 Tips for Finding Trustworthy Debt Help You Can Afford 2-Minute Money Manager: Should I Use a Credit Counselor for Debt Help? Ask Stacy: Where Can I Find Help With Credit Card Debt? How to pay down debt If you're interested in paying down debt on your own, we have a lot of great resources on how to create a plan to pay down debt. 5 Things You Need to Know About Paying Off Debt This Year How to Destroy Your Debt and 3 Things to Do Next Tips and Tricks to Help You Destroy Debt 7 Great Tools to Help You Get Out of Debt The Best Way to Kill Off Credit Card Debt How to Pay Off $10,000 in Debt Without Breaking a Sweat 10 Steps to Get Out of Debt Now and Stay Out of Debt Forever The Fastest Proven Ways to Destroy Debt 2-Minute Money Manager: What's the Best Way to Pay Down Debt? 7 Easy Ways to Stay Out of Debt Natalia Brown joined National Debt Relief (NDR) in 2010 and has served as Chief Client Operations Officer since 2019. Natalia is also an Executive Board Member of the American Fair Credit Council (AFCC). Natalia volunteers at New Women New Yorkers, a nonprofit that focuses on supporting immigrant women in New York. She also sits on the advisory board for Four Steps Forward, a program that aims to financially educate one million black women over the next five years. Natalia is a native New Yorker and has two sons who inspire her to be the best she can every day. She is a certified debt specialist and holds a bachelor's degree in accounting from Lehman College and a master's in operations and project management from Southern New Hampshire University. Jeff Biesman is the Chief Marketing Officer at National Debt Relief and Reach Financial. In this capacity, Jeff is responsible for the brand, PR, partnerships, and all direct-to-consumer marketing activities for both companies. Jeff's career spans a wide range of organizations including AT&T Interactive, Shoedazzle, Bank of America, Sony Pictures Digital, The Walt Disney Company and others. Jeff grew up in Texas and attended the University of Texas at Austin, where he received a B.A. in Political Science and MBA with a concentration in marketing. Jeff currently resides in Agoura Hills, California. Don't listen to podcasts? A podcast is basically a radio show you can listen to anywhere and anytime, either by downloading it to your smartphone, or by listening online. They're awesome for learning stuff and being entertained when you're in the car, doing chores, jogging or riding your bicycle. You can listen to our latest podcasts here or download them to your phone from any number of places, including Apple, Spotify, RadioPublic, Stitcher and RSS. If you haven't listened to our podcast yet, give it a try, then subscribe. You'll be glad you did! About the hosts Stacy Johnson founded Money Talks News in 1991. He's a CPA, and he has also earned licenses in stocks, commodities, options principal, mutual funds, life insurance, securities supervisor and real estate. Miranda Marquit, MBA, is a financial expert, writer and speaker. She's been covering personal finance and investing topics for almost 20 years. When not writing and podcasting, she enjoys travel, reading and the outdoors.Become a member: https://www.moneytalksnews.com/members/See omnystudio.com/listener for privacy information.

Brian Lee is a rock-star serial entrepreneur and incredibly successful venture capitalist. He is also a great philanthropist dedicated to leaving and impact and giving back to the community.He is a co-founder and ex-CEO of LegalZoom, a co-founder and ex-CEO of ShoeDazzle, a co-founder and ex-CEO of the Art of Sport, co-founder and current CEO of Arena Club, and co-founder of the incredibly successful venture capital firm, BAM ventures.Brian Lee is also an amazing person, dear friend, and a mentor and I am very grateful for having him on In Search of Excellence!(01:04) – Working with Celebrities (Kobe Bryant and Kim Kardashian)Learning about the power of influencers(08:45) – The Importance of PassionArena club: Passion not only about the mission, but also the serviceThe idea was to digitize the physical and build a community(14:43) – The Entrepreneurial Desire to Fix What is BrokenEntrepreneurs are not happy with the status quo – change themGood preparation is extremely important to be successful (sometimes it doesn't work, but that's ok)(17:40) – Extreme Preparation at LegalZoom(54:15) – Advice to Students Who Want to Pursue Venture CapitalToday we have all kinds of venture capitalUse a unique approach if you do not have industry contacts (go to events and meet people, go to LinkedIn, find mutual contacts)Raising capital for LegalZoom (persistence is the key, you are literally begging for money) – you have to be that annoying person(29:06) – What's the Secret of Work-Life Balance?Working around 100 hours a week, no social life, things are different nowTip for organizing emails(34:20) – The Most Important Elements of SuccessWork and work ethic, being empathetic and understanding people, having a good support networkEveryone has a different path, and every company culture is different(39:43) – Philanthropy and Giving Back to the CommunityBrian's philanthropic workThe importance of doing good and making an impactResources Mentioned:LegalZoom: https://www.legalzoom.com/The Honest Company: https://www.honest.com/Delivering Happiness, by Tony Hsieh: https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446576220 Sponsors:Sandee – https://sandee.com/Bliss: Beaches – https://www.amazon.com/Bliss-Beaches-Randall-Kaplan/dp/1951836170/Want to Connect? Reach out to us online!Website – https://insearchofexcellencepodcast.comInstagram – https://www.instagram.com/randallkaplan/LinkedIn – https://www.linkedin.com/in/randall-kaplan-05858340/

Brian Lee is a rock-star serial entrepreneur and incredibly successful venture capitalist. He is also a great philanthropist dedicated to leaving and impact and giving back to the community.He is a co-founder and ex-CEO of LegalZoom, a co-founder and ex-CEO of ShoeDazzle, a co-founder and ex-CEO of the Art of Sport, co-founder and current CEO of Arena Club, and co-founder of the incredibly successful venture capital firm, BAM ventures.Brian Lee is also an amazing person, dear friend, and a mentor and I am very grateful for having him on In Search of Excellence!00:00 – Brian Lee's backgroundWho is Brian Lee?Brian's parents and their coming to AmericaHow Brian's dad built a successful business06:59 – Can you learn to be an entrepreneur?It can be learned, but most entrepreneurs are born with that DNAEntrepreneurs don't wait, they seize opportunitiesIf you have an idea and want to peruse it, go and do itEntrepreneurship is mostly a young person's game09:09 – The advice to people who are afraid of failureIt's ok to fail, failing is learningYou have to get back on the horse and keep going, many entrepreneurs failed several timesYou have to be focused and work very hardNothing happens out of itself14:25 – Brian's education and the importance of attending a collegeHigh school - wanted to be a rapper, tried it and it didn't workCollege - went to UCLA School of LawSalesmanship is a key for everything you do in life, whatever you do, you are sellingCold calling is one of the best skills to learn21:09 – Are grades important when hiring someone for a job?No one pays attention to the grades, but it's important to finish what you startedWhat is important are commitment and driveImportant traits – dedication, loyalty, ability to see things throughWhat to do when you are unhappy on your job – stay or leave? A little bit of pain in life is inevitable, sometimes you have to suck it up!21:09 – The grass is always greenerStick it out and do well with what you are given 28:02 – LegalZoomThe late-night call with Robert Shapiro at 9:00pmLegalZoom's goal was to bring trust to people, not steal informationResources Mentioned:LegalZoom: https://www.legalzoom.com/The Honest Company: https://www.honest.com/Sponsors:Sandee – https://sandee.com/Bliss: Beaches – https://www.amazon.com/Bliss-Beaches-Randall-Kaplan/dp/1951836170/Want to Connect? Reach out to us online!Website – https://insearchofexcellencepodcast.comInstagram – https://www.instagram.com/randallkaplan/LinkedIn – https://www.linkedin.com/in/randall-kaplan-05858340/

John Tabis is the co-founder and chairman of The Bouqs Company, which is reinventing the consumer experience and supply chain in the floral industry by connecting farmers directly to their customers. John and The Bouqs Co. have been featured on Shark Tank, 20/20, CNBC, MSNBC, Wall Street Journal Live, Oprah Magazine, and The New York Times.John is also the Managing Partner of Wavemaker Partners, a venture firm investing in non-obvious seed stage startups led by amazing founders in underserved markets, an adjunct professor at UCLA's Anderson School of Management, and a mentor at Techstars and Amplify. Prior to Bouqs, John held several positions at ShoeDazzle, Disney, and Bain & Company.SUBSCRIBE TO OUR NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletterFOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhourFOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhourINTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com

Brian Lee shares the incredible stories of how LegalZoom, ShoeDazzle, Arena Club, and The Honest Company came to fruition. He also describes his transition into venture capital and the types of founders that VCs want to invest in.Guest - Brian LeeWebsite - https://www.bam.vc/Follow Us!LinkedIn: www.linkedin.com/company/coefficient-labsInstagram: www.instagram.com/demodaypodcast/Facebook: www.facebook.com/coefficientlabs/Twitter: https://twitter.com/coefficientlabsContact Information:social@coefficientlabs.com

IN THIS EPISODE, YOU'LL LEARN:07:31 - How Brian and team bootstrapped legalzoom into the behemoth it is today.12:17 - How Brian convinced Robert Shapiro to partner with him.33:12 - ShoeDazzle with Kim Kardashian.35:38 - How they launched The Honest Company to $160M in revenue in year 2.43:33 - The secret sauce behind celebrity partnerships.50:00 - Why he's building a new company around baseball cards.And a whole lot more!*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.BOOKS AND RESOURCESLinkedIn Website.The Honest Company's Website.ShoeDazzle Website.Trey Lockerbie's TwitterNEW TO THE SHOW?Check out our We Study Billionaires Starter Packs.Browse through all our episodes (complete with transcripts) here.Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool.Enjoy exclusive perks from our favorite Apps and Services.P.S The Investor's Podcast Network is excited to launch a subreddit devoted to our fans in discussing financial markets, stock picks, questions for our hosts, and much more! Join our subreddit r/TheInvestorsPodcast today!SPONSORSTrade specifically based on your view of concrete events with Kalshi.Enforce strong passwords and make it easy for your teams to securely share credentials with Keeper Security. Sign up for a Keeper free trial for your organization today, and get a free 3-year personal plan.Take the next step in your working-life or get ready for a change, by being a Snooze franchise partner.Confidently take control of your online world without worrying about viruses, phishing attacks, ransomware, hacking attempts, and other cybercrimes with Avast One.Build a plan that helps you strengthen your financial security with RBC Wealth Management. RBC capital markets LLC, member NYSE, FINRA, SIPC.Send, spend, and receive money around the world easily with Wise.Invest in high quality, cash flowing real estate without all of the hassle with Passive Investing.Make backing up and accessing your data astonishingly easy with Backblaze.Make summer dinners stress-free with Freshly. Get $125 off your first five orders today!Get up to 3% Daily Cash back on everything you buy with Apple Card. Apply now in the Wallet app on iPhone and start using it right away. Subject to credit approval. Daily cash is available via an Apple Cash card or as a statement credit. See Apple Card customer agreement for terms and conditions. Apple Cash card is issued by Green Dot Bank, Member FDIC. Variable APRs range from 13.24% to 24.24% based on creditworthiness. Rates as of August 1, 2022.Help empower girls to break free through education, healthcare, child protection, and other wonderful benefits by being a World Vision child sponsor today.Experience a simple way for you to set up a bitcoin IRA while keeping control of your bitcoin keys with Unchained Capital. Schedule a complimentary consultation today.Support our free podcast by supporting our sponsors. HELP US OUT!Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Evan Padgett is the Chief Operating Officer at Stealth Venture Labs, a team of veteran marketers with full-stack experience who are focused on driving profitable, high-lifetime value customers at scale. He has over 20 years of experience working in the internet and market research. Prior to his work with Stealth Venture Labs, Evan was the General Manager for JustFab and ShoeDazzle brands in North America, the Director of Analytics for Intelligent Beauty, and the Marketing Manager for Fox Interactive Media: Alena Division.  In this episode… How can you build a subscription model with a healthy customer service base? Is it possible to create consumer desire and demand for your products? When you take care of your customer, the dominos fall in place to generate a better business and greater profits. How? According to Evan Padgett, the key is engaging with consumers over social media to create lasting connections. By developing a consumer need for your product — and with a good customer service department — you can succeed with a recurring revenue model for your subscription service.  Join Joe Valley in this episode of the Quiet Light Podcast as he sits down with Evan Padgett, Chief Operating Officer at Stealth Venture Labs, to talk about developing a rich subscription model for your brand. Evan discusses the evolution of the subscription model, the revenue power behind a customized model, and connecting and establishing an enduring relationship with your clients. Stay tuned!

Evan Padgett is the COO at Stealth Venture Labs, a performance marketing agency. He has over 20 years of experience in the world of eCommerce, specialising in operating and marketing subscription eCommerce businesses.  The team at Stealth Lab have generated over $2B+ in online sales for brands like JustFab, Fabletics, Zulily, ThriveMarket, ShoeDazzle, Uber and more. They manage $10-15M in media on FB / IG every year. In this podcast, Evan shares the 7 areas in eCommerce that brands need to focus on to succeed, hint, team and cash management are two of them. He discusses his opinions on recurring revenue models (also known as subscription businesses) and why this model adds that extra layer of pressure.  Find out how to navigate uncertainty and uncover the hidden opportunities in life to grow your business. Finally, he discusses what is next in the world of eCom.

On this episode of Link Up Leaders, Francois and Lisa are joined by eCommerce veteran Evan Padgett! Evan will share with us his observations of the eCommerce industry over the last 20 years, and how he's seen growth marketing evolve over the last two decades. --

Digital Marketing Entrepreneur and Stealth Venture Labs Founder. Since 2008, Brent and his team have been identifying slip stream after slip stream and managing 10s of MMs in the process. They have formed the “anti-agency” agency that aligns with your P&L goals and helps you connect the acquisition dots across the omni-channel funnel. Their team of proven digital marketing veterans have generated over $2B+ in online sales over our careers at brands like JustFab, Fabletics, Home Chef, Factor_75, ThriveMarket, ShoeDazzle, and Uber. Leave Some Feedback: Who should we have on the show next? Please let us know in the comments below Did you enjoy the episode? If so, please leave a short review. Connect with Us: TheHowtoEntrepreneur.com Instagram Twitter LinkedIn Today's Sponsors: JavaPresse Coffee Company - #1 Rated Coffee Grinder on Amazon (Free Grinder in Link) SANESolution - Harvard Medical endorsed body & mind health framework American Dream U -  Transitioning veteran professionals

Brian Liu is the co-founder and founding CEO of LegalZoom which is a technology platform giving access to professional legal advice. The company has a $2B+ valuation today with over 1,000 employees. Brian Lee is an entrepreneur. He is co-founder and former president of LegalZoom.com, co-founder and former CEO of ShoeDazzle.com, and co-founder and former CEO of The Honest Company. Formerly an attorney with Skadden, Arps, Slate, Meagher & Flom, LLP, Brian co-founded LegalZoom in 2001. LegalZoom has since become the nationwide leader in online legal services. Hear the story on how they started their company

Leah Frazier is a 2-Time Emmy Award-Winning and 10-Time ADDY Award-Winning entrepreneur and was recognized as one of Dallas' most successful women for 2015. She is a multi-licensed attorney turned marketing and communications guru, who unapologetically left the practice of law to pursue her entrepreneurial ventures. In 2020, Leah was recognized by Dallas Innovates as one of the Future 50 Leaders in Dallas-Fort Worth for tech, innovation and disruption and as a winner of the 2020 “Inno on Fire” award from American Inno's North Texas Inno media outlet, for her service to the startup, small business and entrepreneurial community. Just recently, Leah was named as one of the “top 10 inspiring black women in the marketing and communications industry to follow” by Top Rank Marketing, and also as the 2021 Black Women in Media Trailblazer Award in the Media category. Leah has built a multi-faceted empire as an award-winning journalist, publicist, media personality, digital marketing expert, and in-demand consultant to notable brands. Leah is the CEO and proud owner of Think Three Media – an award-winning creative marketing and communications agency focused in the areas of content marketing, social media marketing, communications, and public relations services for brands spanning the industries of fashion, beauty, fintech, public speaking, the performing arts, food, lifestyle, and more. The company's podcast, PR Yourself with Leah Frazier® teaches PR tips and tricks to small businesses, and ranks in the top 5% of podcasts in the world. Leah's work has been featured and mentioned in Forbes, Vogue.com, NBC, CW, CBS Local, Chase TV, Fox TV, Good Morning Texas, Haute Living Magazine, D Magazine, CEO Blog Nation, and many other outlets as an expert in PR and entrepreneurship. Leah has cultivated top-tier partnerships with Toyota, the Dallas Mavericks, Belk, Cantu Beauty, Marshall's, Via Spiga, Vogue, Brahmin, Neiman Marcus, Warner Bros., Shoedazzle, Yosi Samra Shoes, and more. Leah co-authored her first book in 2018, The Success Factor, which reached #1 as a Best Seller for Women and Business reads, and was also awarded an African-American Literary Award. Her second co-authored title, Promise: A Global Women's Devotional became a best seller in 2020 as well. She recently released her first eBook, Lessons from the Bottom: Losing One's Self to Gain Success earlier this year, and is working on her signature PR Yourself ® book to be released in early 2022.

This week, on Listen Hunnay, we dive into the meaning of dreams and what investigating them can do for our own well being and healing with the wonderful, Theresa Cheung. Keep up with Theresa: https://www.theresacheung.com/ https://www.theresacheung.com/books/ Save fifteen dollars off your first visit with a board-certified dermatologist at Apostrophe.com/HUNNAY when you use our code: HUNNAY. This code is only available to our listeners. To get your 15% off your first order and free shipping go to MeUndies.com/HUNNAY. Go to www.unidragon.com and use my code: JEANNIE for 10% off your purchase. Go to www.Shoedazzle.com/JEANNIE to get your first pair for just $10 Go to Ritual.com/MAI Learn more about your ad choices. Visit megaphone.fm/adchoices

Pilgrim Soul with CEO and Founder Shawn Gold today on Plant Prophets with Vern Davis only on Cannabis Radio. Pilgrim Soul is a mission-driven cannabis brand focused on optimizing human creative performance to gain a competitive edge in business and life. Until recently, Shawn was CMO of Lowell Herb Co., one of the fastest-growing, most talked about cannabis companies in North America. He has been an advisor to other leading cannabis brands including MedMen and Charlottes Web. Previous to Lowell, he was CMO at TechStyle Fashion Group which launched the subscription fashion category with Fabletics, JustFab, ShoeDazzle, FabKids, and Rihanna's SavageXFenty. Before TechStyle he was head of entertainment brand partnerships at Wattpad.com, the world's largest storytelling platform and one of the fastest-growing mobile content sites in the world. Before Wattpad, he oversaw sales, marketing, and content development as CMO of Inside Studios, a video and mobile app company creating shows with over 1 billion views on YouTube and MSN.

This week Alexis is joined by Brittany Madrid to talk astrology, birth charts, and why we do the things we do. Could your birth chart really explain why you act a certain way? Brittany analizes Alexis' chart to find out! This episode was sponsored by: Shoedazzle & Better Help Music by Broke for Free. Licensed under Creative Commons: By Attribution 3.0 License.

Question for you… Would you be okay with owning only 10% of the business you founded? Not so much? What if that business grew to be worth a billion dollars? Would you be okay with that percentage then?  Ryan's conversation with Brian Lee (founder of Legal Zoom, ShoeDazzle, Art of Sport, and the Honest Company) took a surprising turn when Brian revealed he “only” owns a small percentage of each of his businesses. But, as he said, "Look, I'm out to build billion dollar companies. I'm okay if I only own 10% of it." While most entrepreneurs wear all the hats in their businesses, clinging to their ownership stake rather than bringing others on board, the Owner's Model Ryan teaches blows that model to smithereens. As Ryan asks, “Do you want to eat a grape or do you want to eat a slice of a watermelon?” When an owner is willing to build a bigger pie, everyone benefits. In this episode, you'll discover exactly what you need to build a 7-, 8-, or even 9-figure business. And if you're expecting to hear that you'll need to work your face off for the next decade, you're in for a very happy surprise.

Fabian Geyrhalter:Welcome to the show, Eddie.Eddie Hartman:Thank you so much.Fabian Geyrhalter:Well, thrilled to have you here. I've been a customer of LegalZoom for, I don't know, I believe it must be 15 years or so by now, creating DBAs, and trademarks, and all of that good stuff one has to deal with as an entrepreneur. You created LegalZoom 20 years ago with two friends, as a digital tech company that helps its customers create legal documents without necessarily having to hire a lawyer. And you built it into the best known legal brand in the United States. Last year, one in four LLCs in California were started through LegalZoom. It might have been more by now. And you have over four million customers. More than half of all Americans know the brand. How did it start? Take us back 20 years ago, you and two friends, how did you come up with this quite revolutionary idea that point in time?Eddie Hartman:What a great question. And I have to say, when we began, we had no idea that we would be founding what I'm told is the oldest unicorn. Did you know that?Fabian Geyrhalter:Yes, I actually heard that. I heard that too. It's quite impressive.Eddie Hartman:Aileen Lee at Cowboy Ventures coined the term unicorn, at the time of course it didn't exist. But can you imagine? LegalZoom is now the oldest unicorn. When we began it, we thought it might top out at 16 million. That was our dream. You know maybe, maybe. My two friends were both lawyers and they had great jobs at great law firms. And Brian Lee, in particular, who went on to found the Honest Company with Jessica Alba and ShoeDazzle with Kim Kardashian, he said, "You know, I didn't leave my job at a very good law firm, Skadden Arps, to become an employee of a small company that I started. I love to become the founder of a large company. But for us, large was maybe 16 million at max. Brian used to show us with his hand, where he thought maybe one day, the stack of outgoing LLC packages might reach. Because this was the most important thing to us, and I think any entrepreneur can relate. The big sale, the big purchase, the biggest ticket item that we sold was a gold incorporation or LLC package.             And it went in a special FedEx box, a flattish box, not a big carton, but a box that maybe was an inch and a half, two inches high. And we would ship them out, they'd sit on the front desk, and we'd look at that stack of boxes, and it was the measure of our success. And Brian, once in the early days, put his hand on top of that box, and he said, "Eddie, someday, this stack is going to be up to here." And you know, by his chin. I want to let you know, we now have a separate dedicated facility-Eddie Hartman:Of course.Eddie Hartman:Just to handle those. It grew from a stack into sort of a back bay of the building, because we would have to have a truck come up and take all the packages. And finally, it outgrew that and we now own a separate facility just to handle all those packages. And it's been extraordinarily rewarding to see the growth, which really means the acceptance, how many people see value in what LegalZoom brings to their lives, how many people find that their opportunities are unlocked by what legalism gives them. We had a really great guy, Daniel Kent, came to work for us for a few years. He's now a Berkeley PhD. But at the time, he did a study and he found that LegalZoom had started more than one in six charities in the United States.Fabian Geyrhalter:Oh wow.Eddie Hartman:Yeah, you don't start a business thinking that, "Oh, we're also going to have an enormous charitable impact." But there we were looking at the numbers, one in six, more than one in six American charities were started. And my partner said to me, "You know, this is a great number. This is a really amazing thing. We should let people know this number." I said, "Yeah you know, that is great. But here's a bigger question that we'll never really be able to answer. How many of those charities never would have started if it weren't for an easy way to get a 501(c)(3), that is to say tax exempt designation?" How many charities are never started? Is maybe the better question. How many businesses are never started? How many families go unprotected, because the benefits the law are out of reach? And reach doesn't necessarily mean too expensive. It may simply be too complex or too time consuming.            We're in a democracy. The benefits of the law that's supposed to be our birthright, but if it's too cumbersome... Again, which might be inconvenient or complex, but it also might be too expensive, something we can't afford, inaccessible in one way or another. We are cheated in a way. We're cheated of our birthright. We're cheated of the basic promise that we're supposed to have as participants in a democracy, that we have equal protection, that we have equal access, that we have equal benefit. And so when I think about those charities that were never started, or those businesses that were never launched, or those families that are unprotected, I think this is a crisis. This is a plague. This is something that could be corrected. There needs to be more LegalZooms. LegalZoom is just one player. And even though we're very proud of what it's done, when you think about the latent legal market, the millions of unlaunched ships, that's honestly, what keeps me up at night.Fabian Geyrhalter:Well, a couple of questions about this. This was extremely interesting. On the LegalZoom site, the brand states, "We are not going to rest until everyone has access to legal care." And based on what you just said, it almost sounds like a not-for-profit organization's manifesto, right? Like a rallying cry. How does LegalZoom push how it's done? And do you also have a nonprofit arm as part of it? Or do you just organize in a way and run the business in a way where you feel like you want to empower as many as possible, and hence, there doesn't need to be a nonprofit part of it?Eddie Hartman:Well, I believe deeply, that the blood that pumps through a company's veins, is the profit that it generates. Without that, of course, you can't pay people. But more importantly, you can't innovate. You can't get the word out. I think, in fact, the mark of value... And in my new role, I'm now a partner at Simon-Kucher, and I'm very frankly honored and grateful for my role there. It's an amazing organization. But one of the things that we have as a mantra, if you think about it this way. If I asked you, "How do you measure value?" You might say, "Well, I think about what a thing is worth." Well, okay, sure. But how can you put a number on it? I would argue that the best way to measure value is to ask, "What would you pay for it?" And if you could stack up dollars or coins, whatever it might be, and measure that stack.             Just like Brian used to measure that stack of gold LLC packages. That's a measure of value right there. We don't have a yardstick, we can't measure it in gallons or something, miles. We need a different way to measure. And I would argue that the money that you exchange is a great proxy for value. So when we think about LegalZoom, it's a mission-driven company that makes a profit. It makes a profit because it delivers value. Without the profit, it would not be able to pursue its mission. That is how I see it. The test of LegalZoom as an organization, really any organization, is are you providing sufficient value that you can continue to provide value and expand the value you provide?Fabian Geyrhalter:Absolutely, absolutely. Love this. Listen, going back to the founder story, just for one more second there, because I'm sure everyone is asking themselves the same question. When you were eliminating the need for small businesses, in the very beginning, right? And I mean, continuously so. But in the beginning, to hire a lawyer, right? That was a tremendously disruptive thought. It was you literally fighting the good fight, so to speak. How was that uphill battle until you were legally ready to offer your services? And I'm almost sure that there must have been lawsuits by law firms or industry groups earlier on to try to stop you from what you were about to do, because it was obviously harming their trajectory.Eddie Hartman:I love this question. I wonder if you ever had a time of your life, probably in your mid 20s, when it felt like every weekend was taken up with a friend's wedding over the summer. It's the time of life when everyone's getting married all at once. And then when the weather's turning nice, you know, May, June, July, suddenly, every single weekend, you're going to a wedding. That was me for a period of time, except instead of weddings, I was going to depositions. [I was the most heavily deposed person. I've never encountered anyone that's been deposed as often as I have. And I think it stems from a misunderstanding. The misunderstanding is that LegalZoom somehow does not want people to speak to lawyers or hire lawyers, which is almost baffling to me at this point. LegalZoom has many lawyers, then it has as employees it works with. We work with a network of law firms.            We pass more... I would guess I don't know any numbers about this. But I would guess that we pass more people to consult with lawyers than any other single organization in the world. We love businesses hiring lawyers, and using lawyers appropriately. I think all we tried to do was say that there's some things where if you choose to, you don't need a lawyer. So when you form your LLC, you can use LegalZoom to get that done, if you choose, and a lawyer doesn't need to be involved, which may make it more affordable for you, or make it more in your control. Some people really like the feeling of power of control. I've done this for myself. However, I would say that LegalZoom really tries to make sure that anyone who starts a company or frankly, forms a will or anything else through Legal Zoom, then speaks with a lawyer. And in fact, we took advantage of something that was, I think, less well known, which is a prepaid legal plan. These were plans established in the 1970s by unions.             Unions wanted their members to have access to good legal counsel, but it's hard to afford. Especially, for a lot of people, very difficult to afford. So they created these special plans, which were approved by authorities in every state. And as a union member, you could buy into a prepaid plan and then have access to a lawyers counsel. LegalZoom followed in that model- So honestly, and the thing, I think, also you should know is that I am a lawyer, and I became a lawyer while at LegalZoom. I never went to law school though. I taught very briefly at Yale Law, and I taught briefly at Stanford Law. And I had to tell my class that it was my first time at a law school. I became a lawyer [inaudible 00:13:25] for the bar after doing an apprenticeship. So I never went to law school, but I did become a lawyer because I believe so deeply in the importance, and really the primacy of lawyers. I actually named my firstborn son, my sweet little boy, Darrow, after Clarence Darrow. The lawyer that famously gave up his high paying job for the railroads, and started fighting for the common man. I believe that lawyers are some of the most civic-minded, good hearted, and intelligent, and often brave people among us.            But unfortunately, I think the legal system that they find themselves employed by often betrays them. They have this idea that they're going to be able to fight for right and go to court and defend justice. And what they get instead is a mind numbing, soul crushing job, where they're required to, at the end of the day, measure up their worth in six minute increments. Because that's what a law firm lawyer does. They have to mark down their time in six minute increments and justify what they did. It's a [inaudible 00:14:39] system. So what did LegalZoom do in the early days? I think we stepped into a crazy imbalanced system, where most people felt that the benefits of the law were beyond their reach or too cumbersome, and hopefully, created an alternative where we still do try to connect people with lawyers, but perhaps in a healthier and more effective structure. I think that was the big change.Fabian Geyrhalter:I mean, it was extremely liberating. I mean, even for myself. Being an entrepreneur and having started my companies and going through LegalZoom, I mean, it's been... I don't know, how many interactions I had with LegalZoom over the years. And for me, I'm kind of the generation where I was born into it, right? When LegalZoom came out 20 years ago, that's about when I got really serious about doing the legal portion of my business. Before, I was just running a business. Let's talk a little bit more about lawyers. And what you just said about how lawyers are being seen and the reality of it. Influencer marketing is huge today, right? But it really has been for decades, just under different names. The idea of affiliating a brand with an influential person from within their segment has its benefits, and it has its risks, and you might know where I'm heading with this. It seems like you guys were living that story having celebrity lawyer, Robert Shapiro, as your co-founder, who...            For those of you who are not in LA, or maybe not even in the US. Robert Shapiro was infamous for successfully defending O.J. Simpson back in 1995. But he was a co-founder. How did this come about? And I think he already talked a little bit about a shift in how lawyers pursued their career. How did it come about and did it have the desired effect on the brand? And how did you guys all work together?Eddie Hartman:Well, I'll say two things; the first of which is anyone who... And I mean this in the best spirit. Anyone who has anything bad to say about Bob Shapiro is going to have to do a fist fight with me. I love that man. He is one of the most... I'd say in some ways, he's one of the kindest people in the world, and he's been through personal tragedy that people don't understand. And I won't belabor it, but his son, Brent, used to... He had, I should say, two sons. And his older son Brent was my employee, when he tragically died at age 23. And people, I think, they don't realize. Bob Shapiro has been through... In his long career, he has done so many things, so many things. Defend major, major lawsuits, major, major actions, huge clients, vast things settled, and yet... Of course, what he is best known for is a moment in the 90s.Fabian Geyrhalter:Yep.Eddie Hartman:Okay. I actually was off the grid when that was happening. I was living in Montana. I didn't catch the whole O.J. thing. Only I only heard about-Fabian Geyrhalter:Well timing.Eddie Hartman:I found out about it afterward. But I will say, of course, the notoriety of that case, and I think we can say notoriety here, made Bob famous. And his fame helped us in more than one way. Obviously, it brought attention to LegalZoom, which was great. I was once asked on a plane. You know, you're always asked on a plane, "What do you do?" And I explained, "Oh yes, I started this company." And she said, "Oh, what does the company do?" And I said, "Well, it helps you, you can use it to form a will or an incorporation or trademark or patent." And she said, "Oh. Wow, you must get a lot of competition from Robert Shapiro's company." [crosstalk 00:18:40] [inaudible 00:18:40]. She said, "Oh, no, I don't think so." Then I said, [crosstalk 00:18:48]. But the other thing that it brought us was, because of his fame... Bob had a lot of business experience that we lacked.             He had been involved with Wolfgang Puck, early in the day, who became so famous. The founder of Spago, and a chain of other restaurants. So Bob brought a lot of business acumen. And he had the business acumen because the O.J. Simpson case had propelled him to fame. That's definitely true, definitely true. But I would say the other thing about the relationship is that it brought us knowledge on so many different levels than just his just a celebrity. And I want to tell you one more fun fact. My dear partner, Brian Lee, was the one who brokered the introduction to Robert Shapiro. And at the time, he really was Robert Shapiro. He's this famous lawyer that we'd never met. His office is at the top of... If you liked the movie, Die Hard... Nakatomi Plaza, where the action takes place, his actual office was in that building where [inaudible 00:20:06]            And so we got to meet him, and it's very intimidating. A very huge office, beautiful. Barely looks up. We're doing our song and dance. He told us we had five minutes. We've taken much longer, and he's not really paying attention to us. And finally, he says, "You know, because of my fame, a lot of people come to me, and they've got this business idea and that business idea." And I'm thinking, "Okay, so the answer is no. Will this guy just hurry up and say no." But to my surprise, he doesn't say no, he says, "If this is such a good idea that I want to be part of this, I don't just want to be an investor. I don't just want to put my name on this. I want to be part of this." He literally meant something like chief of marketing. He wanted to be that involved. And I called my mom. I said, "Mom, you're never going to believe this. Robert Shapiro is joining LegalZoom." And she said, "My dentist?"Fabian Geyrhalter:That is hilarious.Eddie Hartman:Yeah. So [inaudible 00:21:18], people think about he's celebrity, celebrity, celebrity. And that's true, it was very helpful. But I think what was even more helpful was that we had this incredibly knowledgeable lawyer with great business skills, who was part of our team.Fabian Geyrhalter:That is a fantastic story. Thank you for sharing this. Absolutely, that's great. You're in the legal business, and in the business of trademarks. Well, not you, but LegalZoom. And this being a branding podcast, I have to ask this question.Eddie Hartman:Sure.Fabian Geyrhalter:LegalZoom, launched officially in 2001. So 10 years prior to Zoom. Does Zoom own their name to you to a certain degree? I know there was this time where that idea of Zoom was kind of an internet thing, but is it bizarre for you that 2020... Like all this time later, turned into a year where the word "Zoom" became the thing? And LegalZoom owned it first?Eddie Hartman:You know, it's such a funny question. So just a small question. The incorporation was created in 99.Fabian Geyrhalter:Yeah.Eddie Hartman:And we did a soft launch. We made our first sale in the last quarter of 2000. But yes, of course, our big launch to the public, 2001, very true. And for 10 years, if you said Zoom, you probably meant LegalZoom. A competitor of ours, to tweak us, had signs put up around his office that said, "We believe in legal grooming, not legal zooming." The word, Zoom, is a funny word. And for a long time, it was ours. And now, yes, you may have heard of this small company called Zoom. I do remember meeting them at a conference. Because lawyers were one of the early adopters of Zoom. And I walked up and I said... Hopefully they found it funny. I said, "I won't sue you." That they're Zoom, and we're LegalZoom.             But yeah, a friend recently posted to an entrepreneurial group that I'm part of, "Hey, can anyone connect me with Zoom?" And I was about to write back, "Sure," and then I realized [inaudible 00:23:41] blocked me.Fabian Geyrhalter:Yeah, I just thought it was interesting right? Because here, we're Zooming around all day, and I've been using Zoom for all the time. Listen, at some point, LegalZoom... And I just really realized this, prepping for our chat here. At some point, LegalZoom moved past business customers and started offering services really to anyone. So from wills and trusts to divorces, how does a brand known for entrepreneurship and business move its perception to become a bit more of a generalist? Or was a shift in brand story and marketing not even necessarily since he already had this huge amount of business customers who were just happy to start using your other services, hence spreading the word organically without even diluting your brand?Eddie Hartman:What a great question!Fabian Geyrhalter:It was a long one.Eddie Hartman:So the first product set that we launched was incorporations, LLCs, last will and testament, copyright... I want to say copyright and trademark were part of the first trough, but I'm actually not a 100% sure. We also considered restraining orders, but we understood after a while that that was a business that was better occupied by municipal and state authorities. We also had divorce early on, although we found that divorce is quite a difficult product to fulfill. However, that was the initial product set. So we-Fabian Geyrhalter:Interesting.Eddie Hartman:Yeah, we always had wills in there. Oh, you know, and trusts were in there as well, in the early... Oh, and living will. That's right, living will was there as part of the early batch. So for people who don't know, there's a medical power of attorney, living will, which is a document that, as the name implies, covers you when you're alive, but maybe incapacitated, versus a last will, which in the UK they will just refer to as a will and testament, which happens to cover you after you die. So two different documents. But I say this to say we found that there was so little crossover between product categories. A person who came to know us for an incorporation, would not have any inclination to use us for a will. A person who came to us for a will would not have a natural inclination to use us for a trademark, which is interesting if you got it.Fabian Geyrhalter:How interesting. Yeah. Eddie Hartman:We once did a program where we gave people $50, or later an opportunity to enter into a drawing to potentially go to a week long vacation to Hawaii, if they would refer us to a friend or family member. And we got very little uptake. And when I called around to some of these people to say, "Hey, you obviously love LegalZoom. You gave it incredibly high marks all around, but then you didn't refer us to anyone. Why is that?" I would get responses like this, "I don't know anyone else who is going through a divorce." "I don't know anyone else who's getting a trademark." And when you ask them, "Well, did you know that LegalZoom does all these other things?" They would respond, "Well, no, I really didn't." And so we will promote in the email itself, we would say, "Popular services from Legal Zoom." We created the idea of like, what are the top 10 services from LegalZoom? What are the most popular uses of LegalZoom? What are people using LegalZoom for?             And we would say, "Oh, you know..." Obviously, these were factual, but we would say, "Oh, number one is, setting up LLCs. And number two is..." let's say, "Registering a trademark." "And number three is filing for an uncontested divorce." Now, if people decided, upon seeing that list, "Hey, you know what? I have been thinking, I ought to divorce my wife. Now that I see [crosstalk 00:27:43] LegalZoom, let me go ahead and do it."Fabian Geyrhalter:What an impulse buy!Eddie Hartman:What an impulse buy, right? "Hey, I should get a patent." Hopefully, that didn't really motivate behavior, and yet it was a blockbuster move in terms of generating sales. So if you'd stopped to think about it, and said, "Why would you ever show people what the top products are?" If a person is going to get divorced, they're going to get divorced, if a person is going to declare bankruptcy or start a business or something. That's a big decision, they've already made it." Never underestimate the impact of assurance. The impact of, "Many people are also doing this." The impact of safety and numbers. And I think that leads you right to the brand question, because after all, what is brand? Brand is a promise. Brand is a question of reliability. A brand is almost always a promise about the future. In an unknown future, when you don't know what's coming next, the brand matters more.            If you're going to pop a pharmaceutical into your mouth, if you are going to take a pill, if you are going to sign up with an insurance company, if you are going to have someone do a legal service for you, you have no idea what the future reliability is going to be, and so the brand has to stand in. I mean, ask yourself, would you ever put a drug in your body from a source you've never heard of? Of course not. Certainly you wouldn't give it to your children. Why? Because brand matters so much. It's the future promise of something that you cannot guarantee today.Fabian Geyrhalter:Very, very well said. You and I both are mentors at The Founder Institute. Or you have been, and you're on and off. I found out because I read your bio and your Global 40 Mentor. And I'm a Global 100 Mentor, so I thought I was special until I met you. Now, I'm not anymore. Thank you for that. But when you talk to entrepreneurs about branding, what do you tell a startup? Like how important do you... So you're a partner at Simon-Kucher, which is a strategy and marketing consultancy. You have started and operated multiple companies with a total valuation in excess of, I don't know, $3 billion. Right? So you have seen it all when it comes to brands, but how do you advise startup founders and entrepreneurs? Like what do you tell them about the importance of branding to them at that point in time?Eddie Hartman:Well, for the more hard-nosed listener, I would point out that brand has a tangible value. Whether you're thinking about valuation, there's a concept goodwill, which is essentially brand equity, so it attributes to your enterprise value. Another way to look at it though, is we've run tests on buying the very same batch of Google keywords for a generic website that has a name, of course, and has a design scheme and everything. But with the brand no one's ever heard of, versus the LegalZoom brand... And I can tell you that the LegalZoom brand is much more effective in converting and generating revenue. So brand is very powerful and quantifiable, in terms of the impact that it gives you. You really need to take it quite seriously. But then, the next question is, what should your brand state? As I say, brand is a... I saw a great definition of brand when I was in business school at Wharton.             It said that, "Brand motivates irrational behavior." In other words, if a promise motivates rational behavior, then that's not brand. If I tell you that, "Well, this vehicle gets a certain number of miles per gallon, and that's why you should buy it." Or if I say, "This copper has a certain purity per kilo of weight." Those are statements, but they're not brand statements. That's literally a value statement that's merely attributable to an attribute of what's being sold. If I tell you on the other hand that, "Kids love Oreos." Okay, that's a promise that you can't tie to something rational. It's not a rational criteria. It's appealing to an irrational side. I mean, why do we love Oreos and hate Hydrox? Hydrox was first. You know that? Oreo was a copy of a Hydrox. I mean, okay, please don't sue me in saying so.             But certainly, if you look at them side by side in a store, you might be tempted to conclude, and I certainly would, that an Oreo is a copy of a Hydrox. But Oreo dominated the brand. They stand for something. They stand for comfort, they stand for snowy days with a glass of milk, and an Oreo cookie. And we all love them. But if you look at the list of ingredients, they're no different than a Hydrox.Fabian Geyrhalter:Interesting, yeah. They built the brand.Eddie Hartman:If you are buying from a rational basis, and the Hydrox were cheaper, you should surely reach for the Hydrox, but people don't. They read for the Oreo. And companies, not just in consumer, but in business-to-business, also understand that brand promise really means something. I think it's probably a bit more rational in a business context. There's the old saying, "No one ever got fired for going with IBM." [crosstalk 00:33:39]Fabian Geyrhalter:That changed.Eddie Hartman:Okay, this has changed. But what are we saying when we make statements like that? What we're saying is that the brand adds something to the value equation of a current purchase, because it makes a promise about the future, "This will be reliable. We are a organization that stands behind the offer that we're making." Brand should convey a penumbra, a halo effect, beyond the the specific product that you sell. It should augment and extend beyond. Selecting the words to use for brand, then becomes very important. And honestly, here's where you can use some fairly standard methodology. You can ask your customers or prospects, say Listen, "I want you to tell me of eight..." You come up with somewhere between eight and 12 attributes, and you say, "Listen, I want you to tell me of these eight to 12 attributes, which are the ones that are the most important to you? Rate them." And then say, "Okay, same set of attributes, how do we rate versus competitors?"            And then plot this on a grid and you'll see a pattern emerge. And the pattern will tell you, this is where your brand can reach and this is where your brand cannot reach. Where you are strong and the attribute matters, that's where your brand thrives. Where the attribute matters and you're not strong, those are areas that you have to avoid. And if you can find in that map a story, then that can be the through-line for your brand. Listen, LegalZoom is never going to be able to say something like, "We have lawyers that will grind themselves to the bone working around the clock, and our brand name is feared in courtrooms across America the way that a major law firm could." But what LegalZoom can say is, "Simplicity, ease of use, convenience." Right?Fabian Geyrhalter:You're going right into one of my final questions on every one of my shows. So now that we talk about brand boards, and what you just explained is really fantastic for anyone, not just entrepreneurs, right? I mean, even someone who's a CMO, to revisit their brand that it's basically a brand SWOT analysis, right? Like using emotions versus rational thinking. If you could take the LegalZoom brand, and I gave you no warning of this question so... Let's just see where this takes us. If you would take the LegalZoom brand, and you would put it through a funnel. And at the end, there's really one word or two words that you feel like your brand really captures and can own. When you think about Zappos, it's not D2C shoe sales, right? And it's not e-comm. It's customer service. It's delivering, "Wow." That's what they are about.             if you think about Everlane, its transparency. And I always love to, when I work with clients, at the end of my workshops, I like to say, "Everything we've just done for the last, God knows, four or eight hours, can we distill it into one word that everyone in the company can say, "This is what we stand for." I just assume that accessibility must be very near the top of the list for LegalZoom. But what comes to mind? Like that one word that you feel like LegalZoom could actually own?Eddie Hartman:What a fantastic question. And you'll also please permit me if I'd like to make a small detour after I've answered to sort of show you the power of this very question, frankly, in many walks of life. But with LegalZoom specifically, I think the phrase that really captured us was one that my dear friend and partner, Brian Liu... So you said it was three of us. It was me, Brian Lou and Brian Lee, came up with, which was, "Hassle-free." And studies have shown that was the issue that was stopping so many people from accessing the benefits for law was... It wasn't hassle-free. Yes, it was expensive. But it also seems so complex, so daunting, and Brian would say, "Hassle-free. Ah, yeah, that's what people want." They want a hassle-free legal experience. Absolutely. I will say though, we've gone through many phases, we said that LegalZoom's mission is to democratize the law. I believe in that. I really do.            But I think that may be a little too highfalutin for many people. It's reaching a bit too academic, I think. It's great when I am talking to my friends who are in sort of a academic setting about what's the importance of LegalZoom. We want to democratize the law? Sure. But I think for most people, the personal benefit was once hassle-free. But I'll tell you what I hope it becomes; empowerment. Hey, if you're in the sound of my voice, or if you live in America, anyway, or the UK, you are supposed to have the benefits of the law as part of your right to exist. And you don't have them. You don't. A wealthy person has a lawyer that they can turn to... She can turn to her lawyer, her lawyer will do onerous work on her behalf, or potentially a law firm will do onerous work. That's a tremendous amount of power that you don't have, but you ought to. You ought to have equal benefits under the law, and you don't.             Hopefully, what LegalZoom stands for in the future is empowerment. Connecting you back to the benefits that you have been, I would say, unfairly denied access to.Fabian Geyrhalter:Absolutely. I mean, there's so many Gen Z and millennial born-brands that are all about democratizing this, democratizing that. And there's like every [crosstalk 00:39:59]Eddie Hartman:[crosstalk 00:39:59] was democratizing juice.Fabian Geyrhalter:Exactly.Eddie Hartman:We don't need that.Fabian Geyrhalter:But coming from you, after these 20 years of having LegalZoom out in the wild, the word empowerment... And I'm sure my listeners can agree with that, the way that you said it and in the context of LegalZoom, how much more... Well, pun intended, how much more powerful that actually is to own for an organization like yours, than for an organization like many others that just want to empower the customers. But that being said, it is also wonderful, how many brands say that that's what they stand for. Because it shows the idea of customer first, and it shows the idea of, "We're with you." Right? And there is kind of this nice shift in brands and in brand thinking over the last 10, 15 years, which I really... I mean, that provides me so much joy that everything is becoming more purposeful. Right?Eddie Hartman:Absolutely. I had a client recently in the cybersecurity space, and I did this exact study, and I did the exact graphing technique that I just said hopefully your listeners will do themselves. And I said, "Well, the one thing that people don't care about is security." And he said, "You have really messed this up Mr. Hartman. We're talking about cybersecurity firm." Well, when we show them the comments though, it became immediately clear that people assume a cybersecurity company is secure. That's not what you're buying on.Fabian Geyrhalter:It's in the name. Exactly.Eddie Hartman:[crosstalk 00:41:38]. You're buying on the other attributes. Things like ease of use, simplicity. So for LegalZoom, you can imagine that people might say, "Oh, the brand should be that, 'What do you provide quality legal?' Quality legal." People assume that we have quality legal. If you listen closely to your customers, what are they really asking for? And that should be the underpinning of your brand. In LegalZoom's case, it was hassle-free. In the future? Hopefully, yes. It gives me the power I always should have had, but was wrongfully blocked from my grasp. That's what LegalZoom ought to be in the future, if you ask me.

In the sixth episode of DrinksWithAVC, Vik and Bree are joined by Rick Smith of Crosscut Ventures, a trailblazer in the Los Angeles venture capital scene. Over a celebratory toast marking his 7-year cameo anniversary on 'Silicon Valley,' Rick opens up about a poignant pandemic discovery through a DNA test that led him to his birth father. The episode isn't just emotionally stirring—it's also intellectually rich, with discussions ranging from the exodus of VCs from Silicon Valley to the dynamic shifts in the LA startup landscape. Don't miss our new segment 'SPAC Smackdown' and the delightful debut of Hank, the golden retriever puppy. Tune in for tales of personal discovery, industry insight, and puppy love!Links:www.crosscut.vcwww.twitter.com/smithrick​

Always wondered what motivated and spark the idea of Dear Asian Americans? Listen to 099 with Brian Lee of BAM VC today to learn the stroy behind DAA and also the journey of the founder behind LegalZoom, ShoeDazzle, Honest Company, and many more household brands.

Your time is today. You won't get it back. If you want to build something, do it now. And don't worry if you're scared. Do it anyway. That's how great companies get built and top teams get their start. Brian Lee, founder of ShoeDazzle, co-founder of LegalZoom, and co-founder of The Honest Company, shares his life journey from his second-grade hustle to a life of serial startups. In this episode, Brian and Erik chat about... - Brian's childhood ventures in Halloween resales - How Brian snagged LegalZoom's first client (besides his mom) - The ShoeDazzle saga with Kim Kardashian - What it really means to love the startup life For more interviews like this one, subscribe to HawkeTalk on Apple Podcasts, Spotify, or wherever you listen to podcasts!

"Shawn Gold is the founder of Pilgrim Soul, a mission-driven cannabis company focused on optimizing human creative performance. Until recently Shawn was CMO at Lowell Herb Co., one of the fastest-growing, most talked about cannabis companies in North America. He has been an advisor to other leading cannabis brands including MedMen and Charlotte’s Web. Previous to cannabis, he was CMO at TechStyle Fashion Group which launched the subscription fashion category with Fabletics, JustFab, ShoeDazzle, and Rihanna’s SavageXFenty." True Buds TV Channel @truebudstv https://www.youtube.com/c/truebuds iTunes: https://podcasts.apple.com/us/podcast/true-buds-show/id1486115512 Spotify: https://open.spotify.com/show/32zShdeHXzvoGess1V0NTp?si=pI4DoIxHSuC3yD77gMKjiw SoundCloud: https://soundcloud.com/truebudsshow Stitcher: https://www.stitcher.com/podcast/true-buds-show?refid=stpr#/ True Buds Show Video Podcast https://truebudstv.com/podcast-ep-1-19 https://www.youtube.com/c/truebudsshow MERCH https://teespring.com/stores/true-buds-tv

A proven brand builder and entrepreneur with deep experience in innovative media ventures and consumer products, John Tabis is Founder and Chairman of The Bouqs Company. In 2012, along with co-founder Juan Pablo Montúfar, John launched the Marina del Rey, California-based company, now an industry leader in the online floral space that delivers flowers and plants fresh from eco-friendly, sustainable farms around the world to doorsteps nationwide. Prior to launching Bouqs, John worked in corporate brand strategy for Disney and ShoeDazzle and advised Fortune 100 clients at Bain & Company. “really set milestones and drive to towards those milestones in a disciplined way. At any given time especially at the beginning there are a million things to do. Every founder has a million things to do from day one. And the number of things does not shrink. As you hire people, as you get customers the number of items on your list will expand. And the key thing is understanding what milestones do I have to hit to move this company forward? Where am I versus those milestones? And what are the things that will get me to that milestone? And being very disciplined about operating against those milestones along the way”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7Ht

In this episode, John Tabis, the Founder of The Bouqs Company shares his thoughts on why building a long-lasting brand is the best investment against a downturn, and his fundraising journeys through Shark Tank and beyond. In addition, he shares why a vision-driven CFO is the best business partner a CEO can get, and what traits to look for in a CFO hire.  Speaker: John Tabis, Founder and Chairman of The Bouqs Company  John is a proven brand builder and entrepreneur with deep experience in innovative media ventures and consumer products, John Tabis is the Founder and Chairman of The Bouqs Company. In 2012, along with co-founder Juan Pablo Montúfar, Tabis launched the Marina del Rey, California-based company, now an industry leader in the online floral space that delivers flowers and plants fresh from eco-friendly, sustainable farms around the world to doorsteps nationwide. Prior to launching Bouqs, Tabis worked in corporate brand strategy for Disney and ShoeDazzle and advised Fortune 100 clients at Bain & Company.

Leah is back in the hot seat for part 2 of the 1 year anniversary episode. Rachel Sipperley rants about the Cuties movie and child abuse issues in our country, Leah shares about how to get more PR for your brand and her new course for business owners. What you will learn in this episode The reason PR is an area you should spend funds on Ways to generate more PR for your business How one entrepreneur landed a placement in Cosmopolitan Magazine after taking Leah's courseRecommended Resources PRSA : https://www.prsa.org/https://www.newfriendsnewlife.org/Connect with Leah here: www.instagram.com/theleahfrazierwww.instagram.com/thinkthreemediawww.thinkthreemedia.com More about Leah and Think Three Media Leah Frazier is a 2-Time Emmy Award-Winning entrepreneur and was recognized as one of Dallas' most successful women for 2015. She is a multi-licensed attorney turned marketing and communications guru, who unapologetically left the practice of law to pursue her entrepreneurial ventures. In 2020, Leah was recognized byDallas Innovates As one of the Future 50 Leaders in Dallas-Fort Worth for tech,innovation and disruption and recently won the 2020 “Inno on Fire” award fromAmerican Inno'sNorth Texas Innomedia outlet, for her service to the startup, small business and entrepreneurial community.Leah has built a multi-faceted empire as an award-winning journalist, publicist, media personality, celebrity stylist, digital marketing expert, and in-demand consultant to notable brands. She has been honored as one of the best wardrobe stylists in Dallas, and recently led the styling initiatives for the Emmy and 5-TimeAddy Award-Winning #IAMUP campaign for the ABC TV affiliate, WFAA Channel 8.Leah is the CEO and proud owner of Think Three Media–a creative marketing and communications agency focused in the areas of content marketing, social media marketing, communications (specifically in the Diversity, Equity and Inclusion Landscape) and public relations services for brands spanning the industries of fashion, beauty, public speaking, the performing arts, food, lifestyle, and more.Her work has been featured and mentioned on Forbes, Vogue.com, NBC, CW, CBSLocal, Chase TV, Fox TV, Good Morning Texas, Haute Living Magazine, D Magazine,CEO Blog Nation, and many other outlets as an expert in fashion, PR and entrepreneurship. Leah has cultivated top-tier partnerships with Toyota, the DallasMavericks, Belk, Cantu Beauty, Marshall's, Via Spiga, Vogue, Brahmin, NeimanMarcus, Warner Bros., Shoedazzle, Yosi Samra Shoes, and more.Leah co-authored her first book in 2018,The Success Factor, which reached #1 as a Best Seller for Women and Business reads, and was also awarded an African-American Literary Award. She recently released her second co-authored title,Promise: A Global Women's Devotionalwhich recently became a bestseller as well.She is currently working on her third book to be released at the latter part of 2020.For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

Episode Notes:On the one year anniversary episode of the female founder podcast Rachel Sipperley brings her friend and colleague Leah Fraizer, 2-time emmy award winning entrepreneur who was recognized as Dallas' most successful women in 2015. The ladies share a vulnerable conversation about the BLM movement and what white people need to know. What you will learn in this episode Ways that we can help fight and combat systemic racism in our culture How HR departments an create a culture of inclusion and diversity  The resources you need to have an open conversation with your friends and familyRecommended Resources White Fragility:https://www.amazon.com/White-Fragility-People-About-Racism/dp/0807047414/Why are all the black kids sitting together in the cafeteria:https://www.amazon.com/Black-Kids-Sitting-Together-Cafeteria/dp/0465091296How to argue with a racist:https://www.amazon.com/How-Argue-Racist-Science-Your/dp/1615196714The Hate You Give (movie and book)https://www.amazon.com/Hate-U-Give-Angie-Thomas/dp/0062498533/About Leah and the Think Three Media Leah Frazier is a 2-Time Emmy Award-Winning entrepreneur and was recognized as one of Dallas' most successful women for 2015. She is a multi-licensed attorney turned marketing and communications guru, who unapologetically left the practice of law to pursue her entrepreneurial ventures. In 2020, Leah was recognized byDallas Innovates As one of the Future 50 Leaders in Dallas-Fort Worth for tech,innovation and disruption and recently won the 2020 “Inno on Fire” award fromAmerican Inno'sNorth Texas Innomedia outlet, for her service to the startup, small business and entrepreneurial community.Leah has built a multi-faceted empire as an award-winning journalist, publicist,media personality, celebrity stylist, digital marketing expert, and in-demand consultant to notable brands. She has been honored as one of the best wardrobe stylists in Dallas, and recently led the styling initiatives for the Emmy and 5-TimeAddy Award-Winning #IAMUP campaign for the ABC TV affiliate, WFAA Channel 8.Leah is the CEO and proud owner of Think Three Media–a creative marketing and communications agency focused in the areas of content marketing, social media marketing, communications (specifically in the Diversity, Equity and Inclusion Landscape) and public relations services for brands spanning the industries of fashion, beauty, public speaking, the performing arts, food, lifestyle, and more.Her work has been featured and mentioned on Forbes, Vogue.com, NBC, CW, CBSLocal, Chase TV, Fox TV, Good Morning Texas, Haute Living Magazine, D Magazine,CEO Blog Nation, and many other outlets as an expert in fashion, PR and entrepreneurship. Leah has cultivated top-tier partnerships with Toyota, the DallasMavericks, Belk, Cantu Beauty, Marshall's, Via Spiga, Vogue, Brahmin, NeimanMarcus, Warner Bros., Shoedazzle, Yosi Samra Shoes, and more.Leah co-authored her first book in 2018,The Success Factor, which reached #1 as aBest Seller for Women and Business reads, and was also awarded an African-American Literary Award. She recently released her second co-authored title,Promise: A Global Women's Devotionalwhich recently became a best seller as well.She is currently working on her third book to be released at the latter part of 2020.For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

Mandy Slutsker from the Is This Real Life podcast joined Ashley to discuss the Real Housewives of Beverly Hills episode, Kiss and Tell All. From Kyle Richards‘ Black and White party and Erika Jayne‘s Shoedazzle event to Brandi Glanville spilling the piping hot tea about ‘went down’ between her and Denise Richards, we ‘mention it […]

Danny recaps this week's Real Housewives of Beverly Hills, which features the Brandi/Denise story we've all been waiting on & Erika's ShoeDazzle event. On RHONY, Ramona celebrated her Bday and threatens to quit. PLUS, Danny interviews DINA LOHAN and Chanel Omari, hosts of the new "Listen to me, the OG Mama D" podcast. Dina reveals her thoughts on joining a Housewives franchise, and lots more!RHONY: 28:48ishDINA/CHANEL Interview: 59:25ish*To support this pod & access bonus episodes, visit Patreon.com/EverythingIconicLINKS:https://blacklivesmatters.carrd.co/YouTube: https://www.youtube.com/dannypellegrino1Twitter.com/DannyPellegrinoInstagram.com/DannyPellegrinoFacebook.com/PellegrinoDannyCameo.com/DannyPellegrinoT-shirts: EverythingIconic.store/*Sponsored by SamsonTech.com See acast.com/privacy for privacy and opt-out information.

On this episode: If we take care of ourselves, we can take care of others We can reconnect with who we are by reconnecting with Earth Our bodies are the greatest gift to do our life’s work Remove all the layers to get to the core Unlearning the process Our current symptoms aren’t connected to spirituality All of our answers lie in nature We get to blend the science and nature for the ultimate health to create energy in our bodies Ask yourself: What are your food stories? What do you rely on for energy? Are they processed? Are they coming from nature? Are you addicted to it?   Your body has the possibility to create it – sun, soil, air, plants   Fruits – highest source of energy on Earth 70-80% is the content of water in our bodies When you eat something ask yourself how much water it contains?   Regenerative foods Grown from Earth High in hydration   Our bodies work with Sun Mornings to detox to power yourself Celery Juice on empty stomach Grounding foods throughout the day We need carbs so we can create our own proteins in our own liver Critical clean carbs - • Fruit • Raw Honey • Potatoes and sweet potatoes • Winter squash • Coconut water The critical glucose we get from CCC: • Protects the nervous system • Stops the brain from shrinking • Builds muscles • Protects the heart • Is vital for liver function • Protects the adrenals • Helps you cope with stress • Is critical for healing • Feeds every cell in the body   Also remember, veggies are filled with protein.   The One thing she wants people to know about her: I am love (my name Amy means BELOVED)   Daily Rituals: What works for me changes with seasons I am in. Celery, lemon water, sweet potatoes Master your morning Last thing that’s on my heart: Reconnect to your body. Your body loves you.   Amy Zhou: A certified Health Coach and Medicine Woman that specializes in teaching women (and men) how to heal their body, mind and spirit naturally at home.  While attending Stanford University, she worked with some of the best physicians, researchers, and doctors at the Stanford Medical Center. After graduation, Amy worked as an engineer at a breast cancer medical device startup. During her time in the medical field, many of her encounters revealed to me that while Western medicine is extremely effective for emergencies and surgeries, there has been very little breakthroughs in healing chronic illnesses.  With this in mind, she switched career paths and became one of the youngest, and most highly recruited executives for multi-million and billion dollar e-commerce startups. I worked for Rent The Runway, Shoedazzle, Justfab, and more.  While working as a female executive, the pressure and stress started to lower her immunity. For over the last decade, Amy suffered from chronic eczema, acne, psoriasis, anxiety, hair loss, and allergies.  In 2017, she decided that I've had enough. So she enrolled myself into IIN, got her health coach certification, and started to view and love her body from a whole different perspective.  Through this journey, she is ever so grateful for her mentors and guides, especially the works from Edgar Cayce, and Anthony William. They have opened her eyes to the truth behind our own healing abilities.  Today, her mission is to create programs, products, and services that will easily share this healing wisdom to anyone who is seeking.   Ps: Have you join my free private FB group yet? It’s only high vibe ladies who are supporting each other thrive in life. Excited to see you there! http://bit.ly/FBtocoaching  

Wake up and smell the flowers with us! We discuss John's background, business, his pitch on episode 526 of ABCs Shark Tank in 2014, how his company participates in the support of racial equity, his best practices for success, and more!!!!ABOUT JOHNJohn is passionate about disruptive businesses, cool brands, and showing love to the important people in his life. The Bouqs Company is a combination of those things, and he is thrilled to bring it to you and yours. Prior to Founding The Bouqs, John worked in strategy consulting at Bain & Company, followed by marketing strategy for brands including Disney, ESPN, ABC, Marvel, ShoeDazzle and Gerber Baby. John received his BS in Finance from the University of Notre Dame and his MBA from UCLA Anderson. You can reach John with questions, comments or suggestions @JohnGTabis. But be careful, the guy can be chatty...Place your flower order at www.bouqs.com!!Intro/Outro - "Minding Your Business" by Eli POverlay - "Summer in NY" by AyaliaPodcast is powered by The Binge Podcast NetworkBrandPodwww.brandyourpod.comLaunch and monetize your own podcast platform and own your own content!Connect with the MYB Community at www.themybpodcast.com

Los Angeles has come a long way in the 20 years that Brian Lee has built up startups. Brian co-founded LegalZoom in 2001, ShoeDazzle with Kim Kardashian in 2008,  and The Honest Company with Jessica Alba in 2012. Now, Brian is co-founder and managing director of BAM Ventures, an early stage fund and startup studio, based in Los Angeles. Hear Spencer and Brian, recorded at the Montgomery Summit earlier this year, discuss Los Angeles’ evolution as a tech hub. They dig into the exciting state of the current Los Angeles start-up scene, what BAM looks for in founders, thoughts on building brands -- and a company Lee regrets he passed on. 

Deborah Benton: Chasing Stability, Learning to Think, Success in School & WorkIn this episode, Deborah shares how success was defined for her during her childhood, and how following the path to “stability” led her to a “prestigious” job that got her physically sick. This wake-up call serves as a catalyst for Deborah to re-define success for herself, build confidence within herself, and overcome the need for validation from others. We also discuss her opinions on our education system as she questions what we were taught in school that limits our ability to think for ourselves.About Deborah Benton:Deborah Benton is the founding Partner of Willow Growth Partners, an early-stage Consumer fund. Prior to investing, Deborah served as President and Chief Operating Officer for Nasty Gal, the preeminent online women’s fashion retailer for the millennial set. In 2012, Nasty Gal was named one of the fastest-growing retailers in the country. Prior to Nasty Gal, Deborah was the Chief Operating Officer of ShoeDazzle, an innovative online women’s fashion footwear company whose revenue grew from launch to almost $100M in just a few years.

Brent Freeman is a serial entrepreneur who has been running his own digital startups for almost 15 years. He is the Founder and President of Stealth Venture Labs, a digital marketing team for hire that helps subscription brands to find product-market fit, push through growth plateaus, and integrate social good into their business models. They have a team of proven digital marketing veterans who has worked with brands such as JustFab, Fab Athletics, ThriveMarket, ShoeDazzle, Evite, and Uber and they have generated over $2 billion in online sales throughout their careers The post Brent Freeman | The 5 Lessons Companies Need to Follow to Survive in a Post-COVID World appeared first on Smart Business Revolution.

We wear so many hats in our lives, or shall I say, outfits - as mothers, entrepreneurs, stay at home moms, and working moms. Now the trend has become to embrace these roles while we look and feel our best. Today I have two of my friends and stylists with me - Jasmine Snow and Liz Teich.  Jasmine Snow is a Fashion and Accessories Editor, Creative Consultant and On-Air style expert in New York City. She has over 10 years of experience in fashion market, editorial development and curiating exclusive content for major fashion brands. Jasmine built the foundation of her career as the Senior Fashion Editor at Seventeen Magazine, which reaches 12 million readers in the US and appears in 10 different countries worldwide. She developed strong relationships with some of the industry's leading stylists, photographers and creative directors as well as discovering the new generation of design stars. Jasmine creates and conceptualizes co-branded editorial partnerships with celebrities, fashion tastemakers and global brands such as ShopBop, ShoeDazzle, Bauble Bar, Kendall & Kylie, and while also consulting on editorial projects for leading print and digital brands such as Glamour Magazine, People Magazine, People's Style Watch, Elle, InStyle, Barney's New York and Tommy Hilfiger. Jasmine is known for her insider advice and extensive knowledge in fashion, styling and pop culture. Her expertise on Millennials along with her approachable sense of fashion has led her to become a style expert appearing regularly on E! News, Extra, MTV, Seventeen Magazine's YouTube Channel, Good Morning America and as a judge on Lifetime's Project Runway: THREADS. Liz Teich is a NY-based fashion stylist, lifestyle blogger and mom to her toddler son with a baby  on the way. Her blog, The New York Stylist, covers affordable wardrobe ideas, advice on motherhood, fitness, home decor trends and a behind the scenes look at the fashion industry. Liz has been a professional stylist for over a decade. She works on print and digital advertising campaigns for major brands including Marshalls, TJ Maxx, Target, Lane Bryant, Netflix, Alex & Ani. She has appeared on-camera as a style expert for Rent The Runway,  White House Black Market as well as a recurring fashion & lifestyle expert on Good Day New York. Other press include Glamour, Instyle, Women’s Health, Huffington Post.  I’ve had the pleasure of working with both Jasmine and Liz. I was on Jasmine’s holiday segment for the TODAY show hosted by Hoda Kotb and Savannah Guthrie and Liz’s segment for the hottest holiday trends on Fox 5’s Good Day New York hosted by Lori Stokes and Roseanna Scotto. 

Über 800 Millionen US-Dollar Umsatz, rund 2.000 Mitarbeiter weltweit, mehrere Fashion-Brands und ein Joint Venture mit Superstar Rihanna – all das verbirgt sich hinter der „TechStyle Fashion Group“, bis 2016 noch unter dem Namen „Justfab“ unterwegs. Im OMR Podcast erzählt Europa-Chef Gerrit Müller, wie das Unternehmen für seine verschiedenen Marken wirbt, erklärt den Hype um sogenannte „Athleisure Wear“ und reagiert auf Kritik an den bei allen Brands genutzten VIP-Mitgliedschaften.

In episode #1261, we discuss why and how you should go about building different income streams within your business. It’s not about having multiple businesses, but about knowing how to monetize the various aspects within your sphere. Tune in to hear how you can optimize the low hanging fruit in your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build Multiple Income Streams At Once.  [00:37] Why you should attempt to build multiple income streams, and examples of what we do.  [01:13] Developing a course that consistently makes you money.  [01:39] Think of creative ways to monetize what you are already doing.  [01:55] Taking one asset and putting multiple income streams around it.  [02:20] Avoid starting too many things and keep streams related to one another.  [02:47] The importance of having laser focus and when to expand.  [03:40] Be careful of shiny object syndrome and jumping from one thing to the next.  [04:30] Looking for low hanging fruit in areas that you have already invested in.  [05:11] Establish your product and audience before trying to generate income from it.  [05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: DreamHost  Leveling Up Podcast ShoeDazzle Brian Lee The Honest Company Jessica Alba LegalZoom Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1261, we discuss why and how you should go about building different income streams within your business. It's not about having multiple businesses, but about knowing how to monetize the various aspects within your sphere. Tune in to hear how you can optimize the low hanging fruit in your business! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How to Build Multiple Income Streams At Once.  [00:37] Why you should attempt to build multiple income streams, and examples of what we do.  [01:13] Developing a course that consistently makes you money.  [01:39] Think of creative ways to monetize what you are already doing.  [01:55] Taking one asset and putting multiple income streams around it.  [02:20] Avoid starting too many things and keep streams related to one another.  [02:47] The importance of having laser focus and when to expand.  [03:40] Be careful of shiny object syndrome and jumping from one thing to the next.  [04:30] Looking for low hanging fruit in areas that you have already invested in.  [05:11] Establish your product and audience before trying to generate income from it.  [05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: DreamHost  Leveling Up Podcast ShoeDazzle Brian Lee The Honest Company Jessica Alba LegalZoom Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Brian is the founder of BAM Ventures, ShoeDazzle, LegalZoom, the Honest Company and more.  We talked to him about investing out of BAM Ventures where he's not afraid to invest early--$250-500k into a great entrepreneur and an idea.  Also really interesting to learn his approach to launching a brand, shopping at CVS, and whats going on today at BAM labs.

Brian Lee is the guy who turns internet companies into billion dollar empires. Plenty of people have grown physical product brands to seven or eight figures. Brian is among a rare group of entrepreneurs who know how to take a brand to $100 million and beyond, and he's done it more than once. Brian Lee is a serial billionaire eCommerce entrepreneur, and he has co-founded three separate eCommerce companies, each with more than a billion dollars in sales. If you sell physical products or take orders online, Brian Lee has the playbook for growing it into a billion dollar company. He's done it three times. Brian was the co-founder of LegalZoom, ShoeDazzle, and The Honest Company, where he served as the CEO until March 2017. Each became the leaders in their categories and turned established industries on their heads.